DIGITAL MARKETING CAMPAIGN PLANNING AND MANAGEMENT COURSE

Harness the power of digital campaign planning and discover how digital marketing can make your campaigns thrive.

Explore the practical elements of digital marketing, and how you can use them within your brand’s activity. Discover how to manage, plan, budget, and optimise digital channels within your campaign for better customer engagement, acquisition, and retention.

COURSE OUTCOMES:

» Manage, plan, budget and optimise digital channels within your campaign for better customer engagement, acquisition, and retention

» Identify digital partners and budget digital activity

» Successfully use digital channels and optimise them through testing and measurement

» Understand differences between consumer awareness, acquisition and retention when using digital channels

COURSE COVERS:

» Module 1: Finding the right digital partners

» Module 2: Budgeting

» Module 3: Campaign planning

» Module 4: Optimisation

$550

ADMA Member Non-Member CLASS FORMAT: 8-10 hours of self-paced content, available online for 6 months. $750