DIGITAL MARKETING ESSENTIALS COURSE

Learn digital marketing essentials and how to leverage technology and data to drive results.

Get on the right track to marketing success and learn digital marketing. From Facebook to Google Analytics, gain industry tips and tricks for successfully incorporating digital channels into your campaigns.

COURSE OUTCOMES:

» Understand the online marketing landscape and identify the appropriate online media to achieve your objectives; learn the value of analytics and how to understand a Google Analytics report

» Leverage tools in marketing for social media including creating content and buying sponsored posts

» Understand SEO and how to optimise paid and organic search, manage email marketing that is SPAM-compliant, and understand mobile and its impact on the digital landscapes

COURSE COVERS:

» The role of content and data in digital marketing and the channel options within paid media

» The development and usability of websites; establishing and managing SEO best practice

» Email marketing and databases

» New technology and tactics, mobile marketing, and emerging media

» The development and usability of websites; researching keywords and establishing and managing SEO best practice

» How to effectively leverage the available tools in marketing for social media including creating content and buying sponsored posts

» Digital marketing and the role of agencies when campaign planning

» Cross-media integration and tying it all together for acquisition and retention

$1,450