WRITING FOR CONTENT MARKETING COURSE

Dive into writing training for content marketing and brand journalism.

Engage readers and keep them coming back for more. Equip yourself with the writing skills you need to effectively ideate, plan, write and publish.

COURSE OUTCOMES:

» Improve your writing for blogs, PR, social media, digital marketing, and print collateral

» Optimise for reach, engagement, and learn techniques to get your content seen

» Come away with styles and structures that you can apply in your business

COURSE COVERS:

» The fundamentals of journalistic writing - use basic structure, essential writing techniques and apply the top tips and tricks of the trade used by experienced journalists to create compelling stories for your audience

» Effectively and efficiently edit and fact-check content and rework material for multiple social media channels – tailor content for the appropriate channels to create content consumers want to engage with

» Using idea-generation techniques for finding and developing stories and apply writing techniques that will make your content more engaging for your audience

» Discover essential journalistic writing techniques and write an irresistible headline

» Styles and structures to keep the consumer interested and match your objectives