COPYWRITING ADVANCED COURSE

Stand out from the crowd and explore new and engaging ways to push your professional content writing.

You know the basics and you can write well, but it’s time to shine. Professional content writing is a highly sought-after skill, but in a digital age of content overload, you need an edge. Equip yourself with the skills you need to excel.

COURSE OUTCOMES:

» Develop solid, original creative ideas and excel at producing industry standard copy

» Master a brief by understanding it, identify its purpose, develop an approach, and deliver on time

» Adopt four unique styles of copywriting

COURSE COVERS:

» Follow the copywriting process from start to finish and articulate an idea in a language that is both concise and engaging for others to read

» Brief interpretation and key elements

» Identifying and conceptualising the big idea

» Copy foundations and techniques

» The importance of punctuation

» Incorporating enthusiasm and passion into your writing