CONVERSION RATE OPTIMISATION COURSE

Understanding conversion rate optimisation (CRO) is your pathway to level up your skills.

Conversion rate optimisation is a highly in-demand and powerful skillset. Take the next step and place yourself at the forefront of this exciting area with CRO training specifically designed for industry professionals. Learn the basics to improve your skills at optimising conversion rates to become part of the top 1% of CRO professionals globally.

COURSE OUTCOMES:

» Understand the basics of CRO and personalisation, including test ideation, prioritisation, and test type selection. Understand how CRO fits in with digital strategy overall, with governance model and processes to harness IP and learnings

» Understand what team and processes you need to develop a culture of experimentation and an efficient CRO program

COURSE COVERS:

» The basics of CRO and personalisation

» Using a test development framework

» Applying a systematic approach to test ideation and using behavioral economics to develop better test ideas

» Dealing with CRO political challenges internally

» Scaling up your optimisation team

» Building an ‘optimisation’ and ‘test everything’ culture across the entire business

$650

$895

The course provided a great overview of the key aspects of conversion rate optimisation and gave me valuable insights into how we could leverage conversion rate optimisation for our clients.