COPYWRITING ESSENTIALS COURSE

Write with confidence. Learn how to produce professional content and the essential techniques for writing effective copy.

In this course, explore the structure, rules and techniques involved in professional content writing. Learn to craft copy, compelling headlines, and structure documents that engage your reader.

COURSE OUTCOMES:

» Articulate an idea in a language that is both concise and engaging for others to read

» Structure your copy and craft compelling headlines

» Identify the appropriate medium for your copy and tailor your copy to suit each social channel

COURSE COVERS:

» An introduction to copywriting, the right questions to ask, tools and resources to draw upon, as well as the importance of the brief and marketing copywriting

» Develop and craft copy and concepts via the four proven formulas

» Practical exercises and use relevant examples as guidelines to help you structure your writing and adopt a process

» Simple and colloquial copy, how to close the loop

» Legal and mandatories you should consider when writing