CONTENT MARKETING STRATEGY COURSE

Discover the role of content planning and how to drive engagement for big-picture thinkers.

From the basics of content planning to the role it plays in successful business strategies, take your online engagement to the next level. Master how to create, distribute, and manage content.

COURSE OUTCOMES:

» Write effective marketing strategies, design content plans, give an impartial critique of creative work, amplify, measure, and optimise your content

» Understand how content facilitates a connection with customers online throughout their purchase decision and map an effective content strategy to the customer life cycle to achieve results

» Explore content publication processes and technologies and optimise content for maximum impact and measure its effectiveness

COURSE COVERS:

» How to engage consumers in a conversation with your brand story

» The fundamentals of content creation and strategy, content publication processes, how to manage content, content planning and how to optimise content

» In-class discussion and practical exercises, exploring consumer behaviour and how you can develop your content marketing strategy to be a powerful engagement tool

$650

$895

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