DATA-DRIVEN MARKETING ESSENTIALS COURSE

The data-driven marketing course that helps you use data analysis to drive your business forward.

Learn how to evaluate channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply what you have learnt to future campaigns. Become fluent in the language of data and achieve your business goals by developing actionable insights, explore data research and understand the importance of customer insights.

COURSE OUTCOMES:

» Improve the efficiency and effectiveness of your marketing using data by leveraging marketing expenditure to improve ROI

» Understand the metrics to evaluate your marketing performance and implement a test program to improve campaigns

» Use data to determine the value of your customer

COURSE COVERS:

This course is designed for marketers needing to better understand customers and their behaviour to improve their campaign performance and ROI.

» Using data to drive the business forward

» Understanding the importance of customer insight

» What, when, and how of testing

» Evaluating your results and applying them to future campaigns