Fundament 2023 HMSM

Page 12

Finding purpose and helping others to do the same

When it comes to career advancement after HMSM, the ‘immediate post-fundament MBA’ is not necessarily the go-to solution anymore, the pursuit of purpose a more sustainable ­motivator and the Gen-Z ‘problem’ an opportunity for change. Or, as Harco Leertouwer [F 1998], Managing Director Europe at the global sustainability executive search and advisory firm Acre, likes to put it: ‘proven methods from the past do not predict the future’. BY MARCELLA MIDDENDORP [F 2013] IMAGE VINCENT VAN KLEEF

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Change of perspective ‘In my early years, nobody would dare to challenge a company culture that required two or three weeknights of overtime. Heck, even more often than not, you’d even pitch in a few hours on a Saturday. But today asking newcomers to consider an additional 30 minutes a day must be done delicately. Our business comes with a commercial mindset so still attracts ‘go-getters’ and sustainability is at the core of what we do but also - with a lot of right things in place when it comes to


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Fundament 2023 HMSM by Zuyd Hogeschool - Issuu