#ToolsForLife
MANAGING DIRECTOR
David Yates
HEAD OF SALES
Carlos Carneiro
P +61 417 802 864 carlos@zen.com.au
APAC INDUSTRIAL AND HARDWARE BDM
Andrew Vaughan
P +61 418 326 000 andrew@zen.com.au
APAC OUTDOOR BDM
Adam Denison
P +61 432 154 745 adam@zen.com.au
NEW ZEALAND COUNTRY MANAGER
Guy Richardson P +64 272 467 460 guy@zenimports.co.nz
SINGAPORE COUNTRY MANAGER
Henry Liang
P +65 9375 9552 henry@zensingapore.com
Zen Australia
Zen Imports Pty Ltd
Unit 8, 7-9 Rhodes St West Ryde, NSW 2114
P +61 2 8878 3600
E zen@zen.com.au
W zen.com.au
Zen New Zealand
Zen Imports (NZ) Ltd
PO Box 673, Pukekohe, NZ 2120
P +64 272 467 460
E zen@zenimports.co.nz
W zenimports.co.nz
Zen Singapore
Zen Distribution (Singapore) Pte Ltd
1 Goldhill Plaza #03-39, Singapore 308899
P +65 9375 9552
E zen@zensingapore.com W zensingapore.com
Zen All-region Dealer Portal
W zenport.zenimports.com.au
PERHAPS THE WORLD'S fastest 12 months has just been and 2023 is following the same velocity. This year we have some exciting announcements, which we can’t mention just yet. We’re also deploying several new technology functions that we spent most of 2022 working on.
Inside this edition of ZenMag #25 you’ll see great new products from a variety of brands. You’ll read about the advantages of Wool, from the knowledge of Sweden’s own Fjallraven.
At Zen, we represent the worlds best brands in Outdoor and Lifestyle. Our main function is to grow brand awareness in your region and enhance sales for the brand. Our marketing team is always working with our retail partners all across Asia Pacific and we invite you to contact us with opportunities or requests for further assistance with brand marketing and increasing awareness.
We’ve added further capabilities to our in-house customisation
offering with a goal to have the ability to engrave almost every product in our portfolio. We can work with you to create flyers or marketing material so your store can advertise product customisation, corporate branding etc. I hope you find the ZenMag interesting and engaging to read. We certainly enjoy putting it together and we welcome feedback on how we can improve it in future.
MANAGING DIRECTOR
Sharpen your corporate gifting and personalisation program. With a new and expanded cobrand workshop, Leatherman makes a perfect brand to personalise for your customers.
Simple. Functional. Generational
ZEN REPRESENTS the world’s best outdoor brands, bringing their innovation, durable technology and high quality craftsmanship to Australia and supplying our top local retailers with the best products on the market. Over time, our business has evolved, as we gained the knowledge and retail partnerships we have proved our dedication to the Asia-Pacific region and in turn have expanded our reach into New Zealand and
Singapore.
With over 20 brands in our portfolio, our business strategy is focused on strength and advancement, leveraging people, technology, data and digital transformation, to become the single-point of contact between our brands and the expansive retail network in the Asia-Pacific region. As this region is one of the most geographically isolated, the cost and complexities for
At Zen we are dedicated to creating solutions for prestige outdoor and lifestyle brands by giving them a gateway into the Asia-Pacific region.
brands to distribute here is high, factoring in shipping, suits and a myriad of other costs and it is often easier to not distribute here. Zen aims to solve these problems, with a simplified solution that not only helps the brand infiltrate the market easier, but allows for retailers to have access to a wide range of outdoor brands that have previously had limited ability to distribute their products here - Zen offers the full range of products for all of our brands in their respective regions.
We have created a triangular vantage point in Australia, New Zealand and Singapore that now provides brands with the ideal platform to explore Asia Pacific. Our strategy allows for more refined sales attainment, brand marketing activities, improved inventory management and operational progressions that offer strategic results as well as cost efficiency for all parties, with the hope to expand by 2030.
Now operating with people and property on the ground in New in New Zealand and Singapore, we have established solid business structures within these countries and will be growing our presence in these regions, with the introduction of new brands and new retail partner opportunities.
With a vast natural landscape and beautiful outdoor scenery, New Zealand is the ultimate location for our prestige outdoor brands. One of the most appealing locations for adventure lovers and travellers, our NZ brand portfolio speaks to this unique cohort, with apparel, hardware and accessories to make outdoor trekking accessible, easy and fun.
Located in the heart of Asia, Singapore, although small in size, offers huge opportunities, with expansive air travel connections and proximity to all major cities it is often considered the gateway to Asia-Pacific. With a budding outdoor scene, the region is
seeing an increase in interest for outdoor activity including fishing, camping and trekking.
At Zen our mission is simple, we are the one-stop connection between outdoor brands and retailers, providing the facilities and support to connect closer to the consumer at every stage.
AS ZEN CONTINUES to evolve and grow our brands into new markets and categories within Australia, New Zealand and Singapore, we’re committed to ensuring we adapt our top-level brand strategies to compensate for the many unique cultural, economic, sociological and physical nuances of the consumer in each region.
Driving a big part of this is our country managers who inform a great deal of this strategy with live, on-the-ground information and opportunities to maximise our reach and growth for our brand partners and our associated retailers.
Just new to our Zen team, we welcome Henry Liang (Country Manager - Singapore) now heading up the Singapore region - Henry is a Singaporean local, with expansive experience both in the Singaporean and Malaysian markets. Henry works alongside Guy Richardson (Country Manager - NZ), and our APAC business development manager and our wider sales team.
These new additions also welcome the January launch of Leatherman in Singapore for Zen, and our team are extremely excited to be offered the opportunity to continue to grow this incredible heritage brand
into a new market. Whether it’s Leatherman in Singapore, Light
My Fire in New Zealand, or the many brands that we manage in Australia, the opportunities abound.
Having people and property on the ground, be it New Zealand, Singapore, or Australia, significantly expands Zen’s prospects and passion for growing our brands. One commonality about all our regions is that they share a very similar set of common trends that as a brand management hub we’re responding to and planning around.
Some of these trends include:
BRAND FIRST:
We’re investing and building on our brand-by-brand marketing focus. A brand is a living entity, and it is either enriched or undermined over time, the product of a thousand small gestures.
of aligning each brand to each market, for each major consumer
Aligning all Zen brands and all markets to ensure we’re executing a harmonised retail experience across the board for consumers, and rolling out further brand and marketing support for our retailers to assist us in this process.
THE DIGI-CONSUMER: The continued growth of e-commerce and omnichannel retailing, with more consumers shopping online and expecting a seamless shopping experience across all channels - we’re expanding our support of our many retailers growing in this space.
THE ‘MY-MARK’ GENERATION: The rise of personalisation and people wanting to leave ‘their mark’ on products is rapidly growing. More and more consumers are requesting tailored recommendations and personalised experiences based on their preferences and past
purchases. We’re responding to this with a large expansion of our ‘custom shop’ team. Reach out for more details on how we can optimise the consumer experience for your customers.
SUSTAINABILITY AWARENESS:
The growing focus on sustainability, with consumers looking for more sustainable and ethically-made products is something that many of our brands are responding to, and thus we’re updating our process, practices, and messaging in the marketplace.
SOCIAL MARKETPLACE: The increasing importance of digital marketing and social media isn’t going away, with many consumers using social media to research and make purchase decisions in-app through social platform marketplaces. In addition to this, the growing popularity of influencer marketing and the use of social media influencers to reach and engage with consumers. Speaking to an audience has never been more important.
By researching, understanding, and responding to the trends of an ever-evolving consumer market for our brands, we are optimistically excited to ensure Zen and our brands remain well-positioned to meet the needs and expectations of consumers, and ultimately drive success in each of our regions for each of our brands.
"THE INCREASING IMPORTANCE OF DIGITAL MARKETING AND SOCIAL MEDIA ISN’T GOING AWAY, WITH MANY CONSUMERS USING SOCIAL MEDIA TO RESEARCH AND MAKE PURCHASE DECISIONS IN-APP THROUGH SOCIAL PLATFORM MARKETPLACES."
LONG GONE ARE the days where custom engraving was used solely for industrial purposes or trophy shops to customise awards – today, businesses and individuals are using custom engraving to create and bring unique and personalised pieces into their lives.
Custom engraving is quickly becoming one of the most popular personalisation processes in recent years. With its ability to create unique and meaningful items, custom engravings provide customers with an opportunity to make something truly special for themselves or a loved one. Custom engravings can be used to celebrate any occasion: from anniversaries to birthdays, holidays and more, making them perfect for commemorating special moments in life.
BY SABRINA LOWe at Zen know that engraving is more than just an add on at check out, and are staying ahead of the game by expanding our engraving services. From our pre-existing offering of Leatherman multi-tools to our Ledlenser torches, our newest engraving machine will also be able to engrave on any surfaces (metal, wood, plastic), giving flexibility to placement of the engraving on products as well as opening up the possibility of multiple engravings on one product. This means that our engraving services will now extend into our blades such as Opinel, Spyderco, Muela and much more. And we do not plan to stop there – future upgrades will see our engraving services expanding into Klean Kanteen, Rite In The Rain and Light My Fire, so stay tuned!
You might think, so how does this relate to my business? More than a trend, the pros of custom engraving extends to growing your business and opening up new opportunities – and here are some reasons how custom engraving can benefit you and your business:
Custom branding, co-branding and personalisation can provide businesses with an effective way to stand out in a competitive marketplace.
From increasing brand recognition with business gifts to celebrating your team with personalised messages on products on your favourite brands from Zen, custom engraving offers businesses a unique opportunity
to create co-branded materials that can:
1. Stand out in a competitive marketplace,
2. Establish credibility and
3. Increase ROI. Forget giving out ball point pens and plaques – celebrate accomplishments with personalised quality tools! With these benefits, it is clear why custom engraving has become such a popular choice for businesses looking to grow their brand recognition and presence in the market.
Custom engraving has proven to be an effective way to increase Average Order Value (AOV) and Conversion Rate in recent years. Custom engravings can add a meaningful layer of personalised
engravings give businesses the opportunity to upsell their products by offering additional customisations that may not have been available before.
All these factors help boost AOVs as well as conversion rates, making custom engraving a great option for businesses looking to grow their sales.
When customers engage with personalised and unique products, not only do they have more fun but those items also become shareable on social media, bringing the brand immense attention. This user-generated content increases a company's reputation and likability among consumers, making it an invaluable tool for marketing success.
Not only does engraving produce a unique, personalised shopping experience that will bring elation to customers and increase satisfaction, but it also creates emotion-driven associations
A POCKET KNIFE is an essential tool for countless jobs, from self-defense to simple everyday tasks. Whether you’re a professional tradesperson, weekend warrior or just someone who likes to be prepared for anything, having a good pocket knife can make your life much easier.
Pocket knives come in all shapes and sizes. From small folding knives with one blade to large multi-tools that include pliers and screwdrivers, there’s something out there that will suit your needs. A quality pocket knife should have strong blades made of high grade steel which are resistant to corrosion and easy to sharpen. The handle should also be comfortable in the hand and provide a secure grip when using the knife.
A good pocket knife will last you many years if taken care of properly, so it’s important to choose one that suits your specific needs as well as budget. There are many factors that should be taken into consideration when selecting the right one for you. Here are some key points you should look for:
BY SABRINA LODurability: A pocket knife should be made from quality materials that are built to last.
Compactness: A pocket knife should fit comfortably in your pocket and take up minimal space.
Multi-functionality: Many pocket knives feature multiple tools, such as bottle openers, screwdrivers and saws — making them valuable for a variety of tasks.
Safety Features: An ideal pocket knife should have safety features built in to prevent accidental cuts and injuries; for example, some knives come with locking mechanisms that keep the blade securely closed when not in use.
Ease of Use: Look for a lightweight model with an ergonomic handle design that won't cause strain during extended use.
Aesthetic Appeal: Pick a model with an attractive design or finish that fits well with your personal sense of style or fashion.
From size and shape to blade length and materials used, choosing a good pocket knife can seem daunting – Atka's knife range is affordable and offers something for everyone.
With a wide selection of quality pocket knives designed for maximum durability and ease of use, Atka has you covered. Feature strong blades made from high grade steel that are resistant to corrosion and easy to sharpen, as well as ergonomic handles that provide a secure grip when in use. Additionally, their models come with safety features such as locking mechanisms that keep the blade securely closed when not in use — ensuring your safety at all times.
Whether you’re looking for a small folding knife or a pocket knife with screwdrivers and spring action scissors, Atka has just what you need!
Compact and convenient, this pocket pal comes with 5 tools in one super sleek package. Whether you're exploring the great outdoors or searching for something else entirely, it's sure to be your perfect companion!
The Atka Kent EDC Knife is a reliable and ultra-versatile tool that's sure to turn heads. You can count on it - whether you're at home or in the great outdoors, this knife won't let you down no matter what challenge comes your way!
ATKA
Ready to tackle just about any task you come across, the Sprint EDC Knife is a must-have tool for your everyday carry. This trusty pocket tool features a folding knife, bottle opener and flathead screwdriver all in one!
ATKA MINT
Look no further than the Atka Mint EDC Knife if you're searching for a pocket clip-equipped folding blade that's as cool and stylish as it is practical. Perfectly crafted for everyday carry, this knife will be your go-to companion without fail!
BY JACKSON DELANEY
Fjällräven, the leading outdoor brand from Sweden, is investing heavily into the New Zealand market, and it’s all about wool.
WITH ITS WOOL-BASED clothing and gear perfectly suited to the climate of New Zealand, Fjällräven has become a go-to choice for adventurers and outdoor enthusiasts alikeavailable in Australia and New Zealand. From rugged jackets to comfortable backpacks, Fjällräven provides everything you need for your next adventure. Whether it's a day trip or an extended trek into nature, Fjällräven will keep you warm and dry no matter what Mother Nature throws at you.
Fjällräven's brand ethos is focused on making nature more accessible with simplicity, practicality and respect for the environment. A huge element of this is choosing the right materials so that they can develop functional, durable outdoor gear, while acting responsibly towards nature, animals and people. One of Fjällräven’s signature materials is wool, this hard-wearing material is designed to withstand the harshest of climates, making it an ideal choice for getting outdoors
in diverse and unpredictable weather.
The bulk of Fjällräven’s wool is traceable. It comes via The New Zealand Merino Company and holds the zq certification. zq ensures the wool, from hand-selected farms in Australia and New Zealand, is traceable down to a collection of approved farms where the sheep graze. These farms are certified according to a number of criteria: animal welfare (based on the un’s Five Freedoms of Animals); wool fibre quality; and environmental, social and economic sustainability. Inspections of the farms take place every third year and are carried out by an independent third party. Ethically, environmentally and functionally,
zq wool is truly outstanding wool. Recovered wool repurposes discarded wool that would have been burned or gone to landfill. A by-product of the meat industry, it is mulesing-free surplus wool from sheep farmers’ seasonal shearing. Carefully selected, and refined into a high-quality material, recovered wool is used in two main ways: as an insulating fill material in jackets like the Keb Wool Padded Jacket and as a hard-pressed material for the innovative backplate on the Lappland Hike 15 Backpack. Recycled wool is known as Re-Wool at Fjällräven. Defined as spill wool, it comes from both pre- and post-consumer sources across the globe. Manufactured for Fjällräven in Italy, it is coloursorted, shredded and respun to
make new garments and gear. The result is a richly coloured yarn that is mixed with polyester or polyamide to give products like Re-Wool jackets, shirts and Kånkens extra strength and appealing colour nuances.
Wool has been a staple material in the outdoor industry for years, known for its ability to keep you warm when it's cold and cool when it's hot. But at Fjällräven, wool is more than just a functional material. It's a crucial part of Fjällräven’s commitment to sustainability and traceability.
According to Erik Blomberg, Head of Innovation at Fjällräven, "Our customers want to know where the materials and the products are coming from and how they have been produced. It is an important development. Together, we can work towards inspiring others to see a high value in the products created from wool - and ensure we take care of them and use them over a long period of time."
goal is to ensure that all the wool they use is either recycled, recovered, or traceable, certified, and audited. They have made significant progress towards this goal and are proud to say that they are very close to reaching it. However, they never settle for good enough and are constantly pushing for improvement.
In recent years, Fjällräven has also been exploring new ways to use wool beyond traditional sweaters and base layers. The backplate on their Lappland Hike 15 Backpack and the wool padding in their Keb Padded Jacket are both made from recovered wool. The Övik Re-Wool Shirt is made from tightly woven recycled wool. These are just a few examples of the many possibilities of wool as a material.
Fjällräven's commitment to wool doesn't stop there. They have partnered with The New Zealand Merino Company, who are launching a program on regenerative agriculture called zqrx. It builds on the strict criteria on animal welfare and the environment for the zq wool and focuses on regenerative aspects to highlight farming practices that go beyond the current zq structure. With zqrx, The New Zealand Merino Company has created a way to measure progress over time, another step towards a more sustainable future.
Fjällräven is excited about the future of wool and woollen products. They know that the clothing we choose to wear every day has an enormous impact on our planet and its people and they are determined to make a positive impact. With their commitment to sustainability and traceability, Fjällräven is leading the way in the outdoor industry and showing that wool is more than just a functional material, it's a material with a bright future, and the opportunities in New Zealand and the Australian regions are exciting!
"
OUR CUSTOMERS WANT TO KNOW WHERE THE MATERIALS AND THE PRODUCTS ARE COMING FROM AND HOW THEY HAVE BEEN PRODUCED...
AS THE LEAVES begin to fall and the air becomes crisp, autumn is the perfect season to get outside and enjoy nature. Whether you're camping in the woods or taking a road trip to see the fall foliage, it's important to have the right gear to make your adventure a success. That's why we're
excited to highlight some of the featured products from Niteize, a brand known for its high-quality, innovative outdoor gear. From versatile carabiners to durable flashlights, these items are perfect average order value raisers for autumn and will help you make the most of your time outside. Be
(A) THE HOOKLOCK™ LOCKING BUNGEE: THE ULTIMATE CAMPING ACCESSORY (RRP: $14.95)
If you're looking for an all-in-one camping accessory, look no further than the HookLock™ Locking Bungee. This handy little tool can handle any job, big or small, and is perfect for bundling and transporting your supplies. The unique locking mechanism allows you to easily adjust the tension and lock it in place, keeping your gear securely fastened. Made of durable and weather-resistant
life easier, safer, & more fun.
materials, this bungee cord combo is perfect for any outdoor activity. The heavy-duty steel hooks on each end allow you to easily attach it to a variety of surfaces - so whether you're camping, packing gear in the garage, or transporting your supplies, the HookLock™ Locking Bungee is a versatile and reliable option.
(B) THE BEST FALL ROAD TRIP COMPANION: STEELIE ORBITER PLUS DASH KIT (RRP: $129.95)
Autumn is the perfect time for road trips, and with the NITE IZE Steelie Orbiter Plus Dash Kit, you can be sure that your phone will stay secure during your journey. This kit comes with a magnetic ball and socket system that attaches to the back of your phone, as well as a magnetic base that attaches to your dashboard. This allows you
to easily navigate, listen to music, or use your phone's GPS while keeping your hands free to drive safely. The kit can also be adjusted to your perfect viewing angle. With the Steelie Orbiter Plus Dash Kit, you can rest assured that your phone will stay in place no matter what changes you make to it or your car.
(C) THE BEST WATERPROOF POUCH FOR YOUR NEXT ADVENTURE (RRP: $59.95) The NITE IZE RunOff Waterproof 3-1-1 Pouch revolutionizes waterproof protection. It's perfect for this season when you're around water and want to protect your essentials. The bag's gusseted bottom keeps travelsized toiletries organized while protecting your clothes from leaks. Whether you're going for a swim, on a boat trip or just spending a
day at the beach, this pouch is a must-have for anyone who wants to keep their items safe and dry.
(D) THE PERFECT WAY TO KEEP YOUR PHONE SAFE AND SECURE (RRP: $29.95)
If you're like most people, you can't live without your phone. It's always with you, and you use it to stay connected with the world. But there are times when you need to be extra careful with your phone, such as when you're at the beach or hiking in the woods. That's where the NITE IZE Hitch® Phone Anchor and Tether comes in handy! This ingenious product allows you to tether your phone for security, drop protection, and convenience. The Hitch fits snugly between your phone and case, creating a secure connection - keeping your phone safe and within reach.
KLEAN KANTEEN’S new Rise Collection of drinkware represents the high-end intersection of sustainability, design, and durability. Inspired by the desire to elevate the look, feel and function of reusable drinkware, this collection is styled for everything from entertaining in your space and busy days on the move to coast-side barbecues and van life campfires. With ergonomic contours, a rich earthy palette and a world of uses,
BY JACKSON DELANEYthe Rise Collection takes form and function to new heights, while doubling down on Klean Kanteen’s Earth-friendly commitment to circular-design. Each Rise vessel is crafted from certified 90% post-consumer recycled 18/8 stainless steel. By switching to recycled steel across Klean Kanteen’s line, they have reduced their greenhouse gas emission from the steel they use by 50%.
Rise comes in five shapes and sizes, each thoughtfully designed for a premium drinking experience. Sip Shiraz from the Rise Wine Tumbler or pour yourself a dram in the Rise Lowball. Brew the perfect cuppa in a Rise Mug or start the day with a smoothie in one of two Rise Tumbler sizes. Designed to nestle comfortably in your hand, Rise’s flowing lines look as good as they feel, making this versatile collection both a beautiful homeware and durable adventure companion. Each vessel features a slender rim for comfortable drinking to go along with Rise’s
elevated handfeel.
Most Rise vessels come with our new Flip Lid. The Flip Lid’s large opening provides a capless drinking experience and lets you cool hot beverages more quickly and easily, all while maintaining the benefits of a splash- and spillproof lid.
Built with award-winning Climate Lock™ vacuum insulation and double-walled construction, Rise vessels keep drinks hot or cold for hours on end. Climate Lock™ also prevents condensation on the outside of vessels so you don’t have to worry about finding coasters for your friends. Rise’s gorgeous, nature-inspired tonal colorways are protected by our Klean Coat® finish, which has become the industry benchmark for sustainable, chip-resistant powder coats.
A new impact-resistant base cap further enhances Rise’s durability, making the collection a go-to for adventures both indoors and out.
• Made with certified 90% post-consumer recycled steel Impactresistant base cap provides added durability and protection
• Award-winning Climate Lock™ vacuum insulation keeps drinks hot or iced for hours
• Klean Coat® finish
• Splash and spill-proof Flip Lid
• Dishwasher safe
• Thin rim for comfortable sipping
• Sweat proof construction protects surfaces, even in humid environments
‘A CAPLESS DRINKING EXPERIENCE WITHOUT THE SPILLS ’
‘THE INTERSECTION
’
TRADITIONAL STATIONERY is an essential tool for many – ranging from students to professionals, from lab researchers to military. It serves as a reliable platform for communication and expression, allowing us to record our thoughts and ideas in tangible form.
With Rite In The Rain's waterproof, versatile and durable range, traditional stationery has become more than just a tool – it is an essential part of everyday life that enables us to confidently complete any task with confidence in any environment.
Rite In The Rain has been at the forefront of this movement since its inception over a century ago, creating high-quality products that are designed to last in any environment – no matter rain or shine. By combining traditional craftsmanship with modern innovation, Rite In The Rain ensures that their products can stand up against the test of time while being easy to use and maintain.
Different jobs call for different tools, and the right tool gets the job done right. Rite In The Rain offers a variety of specialised products that are tailored to fit specific jobs and activities like surveying, field research, and outdoor recreation. With its range of notebooks, binders, pens, pencils, and other stationery items designed for any weather condition, Rite In The Rain ensures quality work output even in the
Be prepared for any environment, no matter how wet and wild it gets.
most extreme of conditions.
For the many different walks of life, here are some of our Rite In The Rain recommendations:
Geologists need a good notebook that can withstand the elements and provide an effective platform for communication. The Rite In The Rain Geological Field book is tailored to fit geological field research – featuring a number of useful reference pages in the back, such as a geological timescale, structural geology notation cheat sheets, and diagrams to help you estimate mineral and particle percentages, with the book being specifically created to withstand any weather condition, geologists can ensure quality work output even in extreme conditions.
The demands of a life in the military often mean that critical documentation needs to be completed and archived in real-time, under potentially hazardous conditions. Easily holding up to 4-6 months of notes with useful military information and reports in the back, fitting easily into a daypack, Bergan top flap or trouser map pocket – the Rite In The Rain Tactical Field Book provides an essential tool for service personnel who are working in complex operational environments, enabling them to record crucial information quickly, efficiently and securely.
Rite in the Rain Tactical Target paper is an essential tool for service personnel and marksmen alike who want to stay sharp even in challenging conditions. Rite In The Rain's special formulation of waterproof paper allows for accuracy and consistency, even
when exposed to the elements. With multiple shooting target templates to choose from, the Rite In The Rain Tactical Target paper provides a precise and reliable platform for recording marksmanship data in any weather condition – no matter the weather.
Uniform services like first responders and military personnel often require a reliable form of communication and record keeping even in the most hazardous conditions. Rite In The Rain's DOPE Log Book provides them with the perfect tool for noting down important information quickly, securely, and efficiently. Rite In The Rain's special formulation of waterproof paper ensures that the log book is not hindered by wet weather and that critical data is kept safe in hazardous conditions.
Beef farmers are no strangers to wet and unpredictable weather conditions, and Rite In The Rain's Agriculture Beef Calving Book provides the perfect tool for recording accurate data in any environment. As seen on Yellowstone, this book offers a reliable platform for tracking critical information such as calving dates, sire and dam details, calf weights and other important details – both quickly and efficiently. Rite In The Rain's special formulation of paper ensures that notes and records remain legible even in wet weather. From pocket notebooks and writing instruments to waterproof document cases and field binders, Rite in The Rain offers a variety of solutions tailored specifically for different applications. No matter what environment you are working in – from rainforests to the lab –Rite In The Rain is sure to have just the right tool for you!
PRODUCT SKUS:
XL2401411615
The StackPlate is a durable, lightweight plate, triangular in shape with a high edge making it versatile for any type of meal. The plates stack and fit perfectly into each other which is brilliant for space saving and organisation. Super-useful Spork holder in each plate's rim keeps your favourite utensil in place, freeing one hand without dropping the Spork. Easy to use, easy to pack, ideal for outnics and picnics and great for adults and kids alike. Made from Biobased plastics that are 100% BPA-free plus microwave and dishwasher safe.
Features
• Bring along friendly and stackable
• Easy to clean – no sharp corners
• Microwave safe
• Dishwasher safe
• BPA free
• Made in Sweden
• Made from Biobased plastics
PRODUCT SKUS: XL2404111313
Slightly bigger than the SnapBox Original, the SnapBox Oval offers extra space in a tough, waterproof, secure container built for sorting, carrying and organising. The tight-fitting snap-lock keeps all contents safe and sound while the different colour options provide easy identification for just about anything you can think of, from snack boxes, to camping food storage. A great addition to your kitchen or your lunch box. Made out of BPA-free Biobased plastics that are dishwasher and microwave safe.
Features
• Stackable with measuring lines
• Airtight and fits inside MealKit
• Easy to clean – no sharp corners
• Microwave safe
• Dishwasher safe
• BPA-free
• Made in Sweden
• Made from Biobased plastics
PRODUCT SKUS:
XL2404310210
The Cutting Board Plus is a brilliant cutting board and strainer combo for cooking on the go. This versatile piece of camping cookware provides a board for food prep and a strainer to help get those filling pasta dishes to those hungry bellys. Designed to fit inside the Light My Fire MealKit and LunchKits for extra convenience. Made from Biobased plastics that are BPA-free. It is also dishwasher safe for easy cleaning.
Features
• Compact and fits inside MealKit
• Durable with strainer combo
• Microwave safe
• Dishwasher safe
• BPA-free
• Made in Sweden
• Made from Biobased plastics
PRODUCT SKUS:
XL2459710200
MyCup'n Lid Large is a sturdy, stable, and stackable cup. It holds 500 ml/17 fl oz and has a tight fitting lid and sip hole. It’s eco-friendly and light-weight. Made for all occasions in life where you want your drink handy: travels, picnics, outings and daily life. Made in Sweden, made for fun, made for life, made for you.
Features
• Stackable
• Sturdy and stable
• Tight-fitting lid
• Lid shaped to provide comfortable room for lips and nose
• Large siphole for safe sipping of hot beverages
• Made in Sweden
• BPA-free
• Dishwasher and microwave safe
PRODUCT SKUS:
XL2417910200
If you have been looking for the perfect lunchbox, you can stop looking now. Our Bowl’n Lid is easy to bring along and and works just as well for the packed lunch at work as on the trip. The bowl has a tight-fitting lid, a practical holder for your Spork and is made of biobased, BPA-free plastic, safe for use in both the microwave and dishwasher.
Features
• Stackable, bring along friendly
• Easy to clean – no sharp corners
• Microwave safe
• Dishwasher safe
• BPA-free
• Made in Sweden
• Made from biobased plastics
• Holds 900 ml
PRODUCT SKUS:
XL2302510110 - Dustypink
XL2302510910 - Hazyblue
XL2302510210 - Mustyyellow
XL2302510610 - Sandygreen
The Light My Fire Harness is designed to keep your LunchKit and MealKit locked up tight. The three-point anti-slip harness holds everything together no matter how tough your trip is. Made from durable, environmentally-friendly Biobased TPE plastic that is dishwasher safe. So keep your kit together, keep organised and keep moving with this custom built harness.
Features
• Flexible and snug fit
• Smart three-way design
• BPA-free
• Made in Sweden
• Made from Biobased plastics
PRODUCT SKUS:
XL2447512900 - Cocoa
XL2447512800 - Cream
XL2447510900 - Hazyblue
Single-use straws are a real problem for the environment. The ReStraw is designed with sustainability in mind. Its oval shape makes it easy to grip and the large diameter means that not only is it great for thicker liquids like smoothies, milkshakes and soups, but it is also easy to clean. This reusable straw is durable, bring-along-friendly and better for the environment. Available in a number of colors and made of 100% BPA-free plastic, plus it’s microwave and dishwasher safe. Use it again and again!
Features
• Smart grip and sip-friendly design
• Bring-along friendly size
• Microwave safe
• Dishwasher safe
• BPA-free
• Made in Sweden
PRODUCT SKUS: YO002437
Nicely set your table with the Opinel Pro No°125 four piece steak knife set. The Bon Appétit Pro knife features a durable handle made from fibre-reinforced polymer, paired with a micro-serrated stainless steel blade that will stay sharp for years to come.
The 11 cm blade is made from strong stainless steel and is enhanced with very sharp micro-serrations. These microserrations ensure that you can efficiently cut the meat without tearing it. The serrations also make the knife a little more versatile: you can also use it to easily cut pizza, a bun or tomato The knives retain their sharpness for a long time without needing to be sharpened.
The handle is made from polyoxymethylene (POM). It offers great resistance from shocks, wear and tear and water. The handle also feels great in hand thanks to the rounded shape.
• 11 cm MA5 stainless steel blade
• Micro-serrated blade for a smooth, long-lasting cutting power without tearing.
• Polyoxymethylene (POM) handle which ensures excellent resistance to wear and water and outstanding impact strength. The handle is polished manually to get a soft touch
• Made in France
PRODUCT SKUS: YO002503
The N°08 black palm tree is a unique knife with its anthracite finish and wood from Guyana.
Black palm tree, or patawa, is a black wood with light streaks and black leopard-like spots on the heel.
The stainless steel blade and ferrule have a matte anthracite finish. The ferrule allows the blade to be locked in an open or closed position.
PRODUCT SKUS: YO002500
The Picnic+ cutlery inserts are smart and durable accessories for on-the-go meals and camp cooking. Part of our Nomad Cooking Collection, you can ditch the disposable cutlery and replace it with our Picnic+ set. Perfect for hiking, weekend picnics, or just everyday lunches, the Picnic+ set utilises the Virobloc® safety ring on our No.08 folding knife to hold the fork and/or spoon insert in place.
The Picnic+ complete set features a No.08 Folding knife, fork insert, spoon insert, and a dual-use microfibre napkin that doubles as a carrying case for your set. For folks who already own an Opinel No.08 Folding knife, check out the Picnic+ insert set, which includes a fork insert, spoon insert, and a dual-use microfibre napkin that doubles as a carrying case.
PRODUCT SKUS: YO002501
The Picnic+ cutlery inserts are smart and durable accessories for on the go meals and camp cooking. Part of our Nomad Cooking Collection, you can ditch the disposable cutlery and replace it with our Picnic+ set. Perfect for hiking, weekend picnics, or just everyday lunches, the Picnic+ set utilises the Virobloc® safety ring on our No.08 folding knife to hold the fork and/or spoon insert in place.
Picnic+ Insert Set includes: fork insert, spoon insert and dual-use microfibre napkin that doubles as a carrying case.
PRODUCT SKUS: YO002430
The T-Duo peeler: T for its razor shape and Duo for its double functionality.
The peeler is equipped with two blades: the first is micro-serrated and designed to peel any type of vegetable: carrots, cucumbers, pumpkins, etc. As perfect for thin as for hard skin!
The second blade is for making vegetable spaghetti and preparing julienne sticks. It is also equipped with an eye-removing scoop for potatoes.
This peeler, made in France, is both practical and easy to handle in the kitchen. It is comfortable to hold, especially with the grip coating on the handle.
PRODUCT SKUS: YO002434
Shaped like a razor, with a double-sided blade: the T-Duo peeler is the essential kitchen utensil!
Its sharp and durable micro-serrated blade peels both thin-skinned and thick-skinned vegetables. The second blade allows you to make vegetable spaghetti and so create juliennes, salads and other side dishes.
It has a comfortable wooden handle which allows the finger to be positioned correctly and safely. Made in France, the T-Duo peeler is suitable for both right and left-handed users.
PRODUCT SKUS:
XNGT18I012R3 - Black
XNGT18I312R3 - Bright Orange
XNGT18I332R3 - Neon Yellow
The 18" Nite Ize Gear Tie is the perfect size to wrap and organise medium-to-large appliance cords and wires. Keep your jumper cables, extension cords, dog leashes, and larger electric cords neat and untangled with a quick simple twist. The 18" Gear Tie is also great for looping and hanging lightweight tools and lanterns - and it's reusable nature makes it easy to reposition and adjust conveniently. Available in packs of two.
• Use Gear Ties in the garage, on the boat, in the home, and in countless other places where things need to be secured and organised
• Waterproof and safe for use in fresh or salt water without damage
• UV resistant - will not be damaged or destroyed by extended sun exposure
• Tough rubber shell provides excellent grip
• Use indoors and outdoors in any weather
• Strong wire inside holds its shape
• Won't scratch or mark
• Twist it, tie it, reuse it
• Thousands of Uses!
• Dimensions: 457.2mm x 10.26mm x 10.26mm
• Weight: 20g
PRODUCT SKUS:
XNGT24I012R3 - Black
XNGT24I312R3 - Bright Orange
XNGT24I332R3 - Neon Yellow
Our 24" Nite Ize Gear Tie is the great organiser for bigger, unwieldy items. Made of a sturdy, bendable wire interior and a soft, durable rubber exterior, it's flexible, strong, and incredibly handy. Organize major appliance and electronic cords, roll and wrap that yoga mat, keep your skis and skates together, and latch it onto bigger tools. It's tough enough to hang a full can of paint from the side of a ladder, a heavy lantern from a beam or tree branch - there are so many uses, we haven't even thought of them all yet. Available in packs of two.
• Use Gear Ties in the garage, on the boat, in the home, and in countless other places where things need to be secured and organised
• Waterproof and safe for use in fresh or salt water without damage
• UV resistant - will not be damaged or destroyed by extended sun exposure
• Tough rubber shell provides excellent grip
• Use indoors and outdoors in any weather
• Strong wire inside holds its shape
• Won't scratch or mark
• Twist it, tie it, reuse it
• Thousands of uses!
• Made in the USA
• Dimensions: 609.60mm x 35.57mm x 10.34mm
• Weight: 27.00g
PRODUCT SKUS:
XNGT6I2PK01 - Black
XNGT6I2PK31- Bright Orange
Made of a bendable wire interior with a durable, soft rubber exterior, the 6" Gear Tie is the perfect solution for containing and organising medium to long cords and cables, hair dryers, kitchen appliances, and all those other electronic items you need every day. Reusable, water-proof, and available in 2 packs.
• Use Gear Ties in the garage, on the boat, in the home, and in countless other places where things need to be secured and organised
• Waterproof and safe for use in fresh or salt water without damage
• UV resistant - will not be damaged or destroyed by extended sun exposure
• Tough rubber shell provides excellent grip
• Use indoors and outdoors in any weather
• Strong wire inside holds its shape
• Won't scratch or mark
• Twist it, tie it, reuse it
• Thousands of Uses!
• Dimensions: 152.40mm x 6.40mm x 6.40mm
• Weight: 3g
PRODUCT SKUS:
XNKBB501R3
The Nite Ize KnotBone Bungee has a durable, high quality cord that threads through each end and can be adjusted from 711.2mm to 152.4mm. Small self-clipping plastic caps keep the cord ends in place once you've got your load secured so no more pulling, stretching, and re-hooking to get the tension you want - the KnotBone Bungee stays in place.
Features
• Pulls securely to the exact length you need, and locks there
• Secures in place with a simple wrap-and-lock motion
PRODUCT SKUS: XNKBB901R3
The Nite Ize KnotBone Bungee has a durable, high quality cord that threads through each end and can be adjusted from 1219.2mm to 254mm. Small self-clipping plastic caps keep the cord ends in place once you've got your load secured so no more pulling, stretching, and re-hooking to get the tension you want - the KnotBone Bungee stays in place.
Features
• Pulls securely to the exact length you need, and locks there
• Secures in place with a simple wrap-and-lock motion
What do you do at Zen?
I’m Henry Liang and I’m the Singapore country manager and a part of our great sales department. I specialise in anchoring and growing our brands across the Asia market and I live in Singapore.
Something you didn’t know about Henry…
A true outdoorsman with a passion for adventure. On weekends, he can be found exploring nature through fishing, camping, cycling, running, you name it. Recently, he achieved a major milestone by taking a round
I’m Amanda Zhou and I’m a logistics coordinator part of the logistics and planning team here at Zen.
Something you didn’t know about Amanda…
The ultimate summer lover who radiates warmth and joy just like the sunshine she adores. Recently returning from a trip to Bali where she spent her days swimming and snorkelling, the memories of crystal clear waters and the tropical paradise still linger in her mind. But her passions don't stop there, she's also a self-taught digital painter and finds solace in creating beautiful
trip of New Zealand and proposing on the summit of a 6 hr hike, to his now wife! His next travel destination? The Himalayas in Nepal. But it's not just about the destination for Henry, it's also about the company. If Henry could host a dinner party for four people, dead or alive - he jumped straight to guests Elon Musk, Steve Jobs, Lee Kuan Yew and Bruce Lee. And if you're wondering what's his favourite brand? It's Leatherman. What’s the weirdest thing Henry’s used his Leatherman for? As an avid fisherman, it’s for the unconventional task of bleeding fishdon’t worry, it’s actually a more ethical process.
Despite the challenges, Henry is driven by his belief that life is always an adventure, and he keeps moving forward with hard work and positivity, embracing the unknown and making the most of every moment.
masterpieces. Music is a form of expression for her, she's a huge fan of classical music but has a special place in her heart for bands like Queen and Bohemian Rhapsody. The best concert she's ever attended was an orchestral performance by the Shanghai Symphony Orchestra that played songs from Oscar-winning films, it was an experience that left her in awe. And her go-to brand is Leatherman, a trusty tool that comes in handy for any repairs she needs to do at home and for when she and her family go camping. Japan is her next travel destination, a place that holds a special place in her heart, she can't wait to immerse herself in the culture and the onsens. Her superpower of choice is the ability to foresee the future, and her hope for the next year is a more peaceful world. Inspiration for Amanda comes from the stories of missionaries in China, their love and courage motivate her to be a better person.
Light My Fire’s range stands for functionality, timeless design, quality and durability. Our products become unique and memorable gifts with personal colour choices and prints. In addition, part of our world also comes into play in each product. A world that brings dreams to life, dreams of adventure, challenges and a genuinely wonderful everyday life.
BIOBASED PLASTIC REUSEABLE
MADE IN SWEDEN