Visual Impact, Retail Success
Transform your store with creative, engaging VM techniques.
RETAIL RESILIENCE
Zen's optimistic outlook for FY24/25
THE MODERN HUNTER
Hunting’s increased appeal to urban dwellers
SURVIVAL PRIORITIES
What to do and when in a survival situation
MERINO MOMENTS
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MANAGING DIRECTOR
David Yates
APAC GENERAL AND SALES MANAGER
Carlos Carneiro
P +61 417 802 864 carlos@zen.com.au
HEAD OF MARKETING
Simon Burnett
P +61 411 303 977 simon@zen.com.au
APAC SALES MANAGER (INDUSTRIAL, HARDWARE)
Andrew Vaughan
P +61 418 326 000 andrew@zen.com.au
APAC SALES MANAGER (OUTDOOR AND LIFESTYLE)
Adam Denison
P +61 432 154 745 adam@zen.com.au
NEW ZEALAND COUNTRY MANAGER
Bernie Shore P +64 272 467 460 bernie@zenimports.co.nz
SINGAPORE COUNTRY MANAGER
Henry Liang P +65 9375 9552 henry@zensingapore.com
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WELCOME TO ZENMAG 31
WELCOME to our Spring ZenMag, where we continue to explore the dynamic world of outdoor and lifestyle retail and adventure. This issue is packed with insights and inspiration designed to optimise your store’s offerings and connect you with the latest trends across the Asia-Pacific region. Inside, you’ll discover tips on thriving amidst economic challenges with strategies for visual
merchandising, resilience in the retail landscape, and the growing trend of urban hunting. We also introduce you to the latest product innovations, from the versatile Opinel range to eco-conscious outdoor gear from Light My Fire. As we gear up for the peak season, we here at Zen are here to support your success. Our curated product selections, marketing tips, and exclusive industry insights are crafted to help you maximise opportunities and drive sales. Let’s embrace this season of growth together, ensuring your store is ready to meet the needs of today’s discerning customers.
Simon Burnett HEAD OF MARKETING
BRANDS
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AUTOMATIC DIM AND FOCUS TECHNOLOGY
INTRODUCING THE NEXT GENERATION OF HEADLAMPS THE NEW HF SERIES FROM LEDLENSER
Discover the new groundbreaking collection of nine headlamps in the HF series, offering first-to-market innovation and technology. The HF8R Signature offers truly hands-free operation with up to 2,000 lumens. Our Adaptive Light Beam Technology and Digital Advanced Focus system will automatically adjust brightness and focus, eliminating the need for manual control. Personalise and operate remotely via Bluetooth through our Ledlenser Connect app. Find, follow, and focus, faster!
Inching ahead
Data doesn't lie, and neither does our guru Chris.
GEAR UP FOR HOLIDAY DEMAND: WHAT OUTDOOR RETAILERS NEED TO KNOW
Hi, I’m Chris Inch, Zen’s Digital Specialist. As we move into longer days and rising temperatures, the peak camping season is upon us, and it’s time for outdoor retailers to prepare for a busy period.
From July through December, interest in camping gear steadily ramps up, making it crucial for you to have the right stock on hand to meet the growing demand.
August marks the start of this exciting trend, with camping gear interest surging by 15% compared to June and July. This early boost is your first sign to start ramping up your inventory, as the momentum continues to build heading into the latter part of the year.
From September through November, the demand for camping gear accelerates by over 30%. This period is critical for retailers, offering a prime opportunity to capture significant sales. With cooler weather and the holiday season driving more Australians to plan their camping trips, having ample stock on hand can make all the difference.
December is where the action truly peaks. With the Australian summer in full swing, camping gear demand reaches its highest point, making it the busiest month of the year. Your shelves should be stocked with the most sought-after items to capitalize on the holiday rush. The combination of the festive season and the great outdoors creates a perfect storm for high sales, so don’t miss out on these early opportunities.
WHAT’S TRENDING:
Portable Stoves: Demand is skyrocketing by a remarkable 900% this season. These stoves are no longer just a convenience; they’ve become a must-have for outdoor cooking enthusiasts.
Opinel No 8 Knife: This knife peaks in demand during December, making it a standout choice for those seeking the perfect Christmas gift.
TOP BRANDS TO WATCH:
Ledlenser: Continues to be a top choice, with headlamps like the HF4R, H5, H7R, H19R, and the P5R Core Torch in high demand.
Leatherman: Sees a significant uptick in popularity from August through December. Key products include the
Wave +, Surge, Free P4, Super Tool 300, and Rebar. The new Leatherman Arc is also gaining traction as a breakout favourite.
Ensure your stock aligns with these emerging trends to capture interest and boost sales. Connect with your representative to review your inventory and ensure you’re ready to handle the summer surge effectively. Let’s make this holiday season a great success by meeting your customers’ needs with the right gear at the right time.
OUR MARKETING
Brand-Stand
Grand-standing the brand activity from the regions
SO FRENCH EVENT OPINEL
Opinel recently celebrated its growing presence with a distinguished event, capturing the essence of French elegance and premium craftsmanship in honour of Bastille Day. Held in partnership with Chef Pierrick Boyer at his acclaimed café, the event offered guests an immersive experience into the world of Opinel. Attendees explored the brand's range of beautifully crafted knives,
enjoyed personalised engravings, and sampled exquisite French pastries. This event exemplifies Opinel's commitment to delivering exceptional brand experiences and highlights our dedication to elevating brand presence across Australia, New Zealand, and Singapore. By forging valuable connections, we look forward to future opportunities and impactful engagements that resonate with our global audience.
GO OUTDOORS SHOW SINGAPORE LEDLENSER
At the Go Outdoors Show, Ledlenser shone brightly among 50+ brands, presenting our advanced night tech and engaging directly with outdoor enthusiasts. Our Singapore team demonstrated how the products enhance nighttime adventures, underscoring our commitment to innovation. This event highlighted Ledlenser’s growing influence and ability to connect meaningfully with the community. This strategic activation amplifies brand visibility and solidifies our position in the market.
NIGHT HIKE SINGAPORE
In partnership with SGTrek Expeditions Adventures and Outside Singapore, Ledlenser hosted an unforgettable night hike. Participants experienced our top-tier hiking headlamps firsthand, with exclusive prizes and a chance to bond under the stars. This event showcased our dedication
LEDLENSER PARTNERS WITH AUSTRALIA ZOO
Ledlenser has teamed up with the iconic Australia Zoo, home of the Crocodile Hunter, for an exciting online giveaway. We’re offering 10 family admission tickets and a chance for two lucky families to get up close with the giraffes. Our mission to illuminate
to enhancing outdoor experiences and building community connections, reinforcing Ledlenser’s role in fostering a vibrant, engaged audience in Singapore. Such activations strengthen our community ties and emphasise our commitment to outdoor adventure.
the world and enhance family adventures makes this partnership a perfect match. By strengthening community connections and reflecting our values of empowerment and illumination, Ledlenser continues to create unique and memorable experiences for our audience.
A FEW COMMENTS ON
Retail Resilience
Zen's optimistic outlook for FY24/25
BY SIMON BURNETT
RETAIL ACROSS the Asia-Pacific region has always demonstrated resilience, overcoming countless challenges with innovation and adaptability. In the face of the current economic pressures, the industry is once again proving its strength and capacity to rebound.
Zen focus on Asia Pacific for our brands continues. The retail sectors in Australia, New Zealand, and Singapore have shown remarkable resilience despite economic headwinds such as inflation, rising interest rates, and
supply chain disruptions. Recent data and expert analysis reveal a cautiously optimistic outlook for retailers in these regions, and many of our retail partners and advisers are sensing likewise.
In Australia, the retail sector is poised for a turnaround after a challenging 2023. According to Deloitte Access Economics, the second half of 2024 is expected to see a recovery in consumer spending, driven by real wage growth, potential tax cuts, and anticipated reductions in interest
rates. Although the first half of the calendar year reflected consumer caution, the forecast for the latter part of 2024 is more promising, with retail turnover expected to increase by up to 2.2% in 2025.
In New Zealand, the retail landscape has been similarly strained, with inflation and interest rates affecting consumer spending. However, a report by Stats NZ indicates that retail sales volume rose by 1.4% in the second quarter of 2024, a positive sign after several quarters of decline and struggle. The growth was mainly attributed to increased spending on durable goods, such as electronics and home furnishings, indicating that consumers are beginning to feel more confident about their financial situations, and we're likewise hopeful for the outdoor and lifestyle categories. Premium brands always perform amidst challenge.
Meanwhile, Singapore continues to navigate its recovery with cautious optimism. According to the Department of Statistics Singapore, retail sales increased by 5.3% year-on-year in June 2024, bolstered by stronger demand in the fashion and electronics sectors. This growth is reflective of the broader economic recovery in Singapore, driven by robust government support and a rebound in tourism.
Retail in the Asia-Pacific region has weathered many storms, and history shows that its resilience is unmatched and premium brands only further support this. As consumer confidence begins to rebuild, retailers who adapt quickly to changing market conditions and leverage new technologies will be best placed to thrive. The future, while challenging, holds significant potential for those ready to seize it, and the team here at Zen are here to help and support your business growth with our brands. Reach out and have a conversation today with the team.
Versatile Tools for Adventurers
Visual Impact, Retail Success
Transform your store with creative, engaging VM techniques.
VISUAL MERCHANDISING
is more than just arranging products—it’s a powerful tool that taps into deep psychological cues to influence consumer behaviour. By strategically placing products, using colour schemes, and creating visually appealing displays, retailers can engage customers on a subconscious level, making their stores more inviting and encouraging purchases. Research shows that well-executed visual merchandising can enhance the perceived value of products, create a sense of urgency, and even evoke emotions that drive buying decisions - its an age old craft! The concept of “less is more” is a powerful approach that emphasises the impact of simplicity and focus. By reducing clutter and limiting the number of products in a display, you can create a more sophisticated and inviting atmosphere. This technique draws attention to key items, making them stand out and appear more desirable. Using negative space effectively allows the eye to rest and highlights the product’s unique features. Additionally, minimalist displays can prevent shoppers from feeling overwhelmed, encouraging them to engage more deeply with the products on offer. To maximise impact, consider rotating featured items regularly to keep the display fresh and engaging, while maintaining a clean and focused aesthetic.
If you’re looking to optimise your visual merchandising strategies and boost your store’s appeal, our team is here to help.
REACH OUT to us for innovative ideas and creative input that will make your retail space stand out this Spring offering the best brands possible.
TOTALLY REDEFINING
The Modern Hunter
As food security concerns and living costs rise, hunting’s increased appeal to urban dwellers pursuing self-sufficiency and healthier, ethical food.
BY MATTHEW GRAY
HUNTING IN Australia and New Zealand has evolved significantly from its early days of subsistence and pest control. Today, modern hunting is a multifaceted activity that intertwines tradition, conservation, and ethical considerations. While the practice remains vital to rural life and is growing in popularity among urban dwellers, the story of modern hunting in these countries reflects a complex relationship with their unique wildlife, vast landscapes, and rich cultural heritage.
The roots of hunting in Australia and New Zealand stretch back tens of thousands of years. Indigenous Australians practiced hunting as a
means of survival, cultural expression, and environmental stewardship. Their methods were sustainable, with a deep understanding of animal behaviour and the ecosystems in which they lived. Hunting maintained balance, ensuring no species was overexploited.
Similarly, the Māori of New Zealand developed sophisticated hunting techniques, deeply connected to their cultural beliefs and the preservation of their natural environment.
The arrival of European settlers in the late 18th and early 19th centuries introduced new dynamics to hunting in both Australia and New Zealand.
Settlers initially hunted native animals and introduced species for food, fur,
and sport. As agriculture expanded, hunting became a tool for managing invasive species like rabbits, foxes, and feral pigs, which were devastating crops and native habitats. Over time, hunting evolved from a necessity into a recreational pursuit, leading to the establishment of hunting clubs and the introduction of game species such as deer, which were also introduced to New Zealand's landscapes.
In recent years, a growing number of urban Australians and New Zealanders have sought a stronger connection to their food sources. These individuals see wild game as a sustainable, free-range alternative to factory-farmed meat, with an
emphasis on ethical hunting practices that prioritize humane and respectful treatment of animals. As grocery store prices continue to rise, more people are turning to hunting as a cost-effective and sustainable solution. This approach allows them to obtain organic, free-range meat without the added costs of store-bought products, free from additives and hormones. Beyond financial savings, hunting fosters a deeper connection to nature and a greater appreciation for the origins of food. With increasing concerns about food security and the rising cost of living, hunting is becoming an attractive option for those seeking self-sufficiency and a healthier, more ethical food source. One of the most significant aspects of modern hunting in Australia and New Zealand is its role in conservation. Although it may seem counterintuitive to some, hunting can play a critical role in managing wildlife populations and protecting ecosystems. Feral animals such as deer, pigs, and goats cause significant environmental damage, from soil erosion to the destruction of native vegetation and competition with native species for resources. Controlled hunting helps manage these populations, reducing their impact on the environment. Many hunters also participate in organized conservation efforts, such as culling programs targeting overpopulated or invasive species. In many cases, these efforts are coordinated with government agencies or conservation organizations to ensure they are effective and sustainable. By contributing to the control of feral animals, hunters in Australia and New Zealand play an important role in protecting the unique biodiversity of these regions.
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PLANNING FOR THE UNEXPECTED
Survival Priorities What to do and when in a survival situation
BY GORDON DEDMAN
WE NEVER KNOW when we may be placed in a lost or stranded situation for which we have not planned or an urban emergency crisis that takes us out of our comfort zone.
Australia is a vast country and many Australians like to travel off the beaten track to see wild “untouched” places in order to experience that feeling of being at one with nature, however many people do not consider ‘what could go wrong’ and are therefore unprepared both mentally and physically for such situations. This, in turn, can leave them poorly equipped to deal with a challenge of this type.
Countless examples exist of people who have survived the initial impact of the particular isolating event, but then did not know what to do next and prioritised incorrectly - doing things in the wrong order and leading to the situation becoming far worse. The more knowledge you have and the better prepared you are, the less affected and vulnerable
you will feel, enabling you to make good decisions and prioritise correctly.
In this article we will be focussing on the Priorities of Survival, what they are, what to do in what order and what not to do.
THE RULE OF THREES
The military and many other civilian organisations use the rule of threes to highlight what will harm you first, so as to help you prioritise in what order things need to be taken care of in an isolating event (both wilderness and urban), what is important and what is not. The order is not set in stone and depends on the situation, the environment, your condition and your resources.
• 3 seconds without hopewithout the will to live and persevere, nothing else matters.
• 3 minutes without air - If you can't breath or are bleeding heavily, time to death is in minutes.
• 3 hours without shelterUninjured, at extremes of
temperature, death is in hours.
• 3 days without water - without drinking water, death only takes days.
• 3 weeks without food - without food, starvation can take weeks depending on the individual. From experience teaching on numerous survival courses, both civilian and military, the majority of people without survival training typically put things in the wrong order, with most people putting food too high up the list and shelter and exposure too low. Our brains are bad at prioritising, and studies have shown that the further in the future we perceive the benefits of a decision to be, the worse we are at making that decision.
Our brain plays tricks on us and prefers short term rewards, such as the feel good sensation you get from eating chocolate. Finding and eating food is a more immediate and tangible reward our brains are used to, rather than the longer term benefits of making shelter or setting up location aids.
This incorrect prioritisation is greatly exasperated by the many (not all) ridiculous reality based TV survival shows out there that focus on entertainment rather than best practise, and would have you believe that the first order of the day is to find food and go out hunting, because that's what makes "good" TV!
Let's look at a hypothetical situation where people through lack of knowledge, training and arrogance often make poor decisions and prioritise incorrectly.
Let's imagine that you have gone for a day hike to do some fishing in an unfamiliar and remote coastal area. You only intend to be away for a few hours, but somehow you get confused, take the wrong track and keep going. You have a little bit of water left in your pack along with your fishing gear, but no food, so you ignore the fact that you could possibly be lost, think "she'll be right" and decide to have a go at fishing first because you are hungry.
You sit in the afternoon sun for a couple of hours, sweating and without catching anything. You soon realise that you've run out of water and are thirsty, so start exploring the beach and nearby vegetation to try and find some fresh water. You search but can't find any as the sun begins to set. Your cotton clothing is wet from sweat, you start to feel cold and begin to shiver but you didn't bring any warm clothing because you thought you would only be away for a few hours.
You start to panic as you begin to look around for firewood so that you can light a fire. You continue to stumble around in the dark (you didn't pack a head torch) trying to find a place to shelter from the approaching storm (you didn't pack a tarp), eventually finding something you think might be OK. You are now cold, thirsty, being bitten by mosquitoes, struggling and failing to light a fire and
Gordon
Dedman is the founder of Bushcraft Survival Australia (BSA), an outdoor bushcraft survival school dedicated to teaching genuine and authentic modern and traditional outdoor living skills through carefully designed educational courses.
then you hear the drone of an aircraft overhead as you sit in the darkness.
This type of hypothetical situation of someone unprepared and doing things in the wrong order plays itself out over and over again around Australia, often ending in tragedy.
P.L.A.N.
One of the simplest acronyms used around the world by both military and civilian agencies to help describe the priorities of survival and the best order in which to do things in is P.L.A.N. (Protection, Location, Acquisition, Navigation). It helps to prioritise what is going to harm you first and to address those things first. Like the rule of 3’s, it is adaptable to your condition, environment and your resources.
• Protection (first aid, clothing, shelter, fire)
• Location (attracting, holding and directing attention, being found)
• Acquisition (acquiring water then food)
• Navigation (travel, orientating yourself to your surroundings)
FIRST AID: first aid is the most immediate action to be conducted in the survival priority
of protection. Without quick effective first aid, death can occur in minutes as a consequence of serious injury. Being able to look after your own medical needs (if able to) and those of others, at least to a basic level, is a valuable life skill and something everyone should invest in and learn.
First aid has its own set of priorities of what to do and in what order. Universal first aid acronyms vary, but one to help you remember what to prioritise in a wilderness environment is: DRCABCDE (Danger, Response, Catastrophic Haemorrhage, Airway, Breathing, Circulation, Disability, Exposure). There are many first aid providers out there, so get yourself the best training you can afford and invest in a good quality first aid kit appropriate for your activity and know how to use it!
CLOTHING: after any first aid issues have been dealt with, your next concern is keeping your temperature regulated. Your first layer of protection from extremes in temperature and other hazards is your clothing. Your clothing needs to protect you from the wind, rain, sun, cold, cuts, scratches, fauna and flora. Clothing must be chosen to match the environment
MAIN FEATURES
that an individual may face so plan ahead. Generally speaking, in hot climates wear loose fitting cottons and in cold climates wear layered wools and synthetic garments. Clothing plays an important role in injury prevention and should be worn to offer as complete a cover as possible. Clothing should always include long trousers, long sleeves, head covering, socks and boots, warm inner and protective outer layers. Many people die of exposure each year because they were improperly dressed for the environment they were in.
SHELTER: beyond the clothing that you are wearing, shelter is the second line of defence against the elements. This could be finding shade to shelter from the hot midday sun or finding cover to get out of a chilling wind. Shelters can be purpose built (tent or tarp), improvised from man made resources or natural (made from natural resources).
A shelter needs to protect you from the sun, heat, cold, wind, rain, insects and animals. Being aware of how we lose and gain heat through conduction, convection, radiation, respiration and evaporation will aid in you being able to make something from nature to help protect you against them should you not have anything man-made with you. Adequate shelter will help a person maintain a core body temperature of 37ºC.
FIRE: this goes hand in hand with shelter; it provides warmth, light, enables us to boil and purify water, cook and preserve food, dry wet clothing, protect us from biting insects, signal for help, make tools and is a major source of morale. Fire is equivalent to electricity in an urban environment.
Being able to make fire in any environment under all conditions is one of the most important survival skills you need to learn. There are many ways of making
fire, from modern methods to traditional methods (percussion, friction, solar, electrical, chemical, compression).
You need to have a knowledge of a few different ways of making fire so that if your primary method fails, you have a backup.
LOCATION (ATTRACTING, HOLDING AND DIRECTING ATTENTION)
The priority of location comes immediately after protection. To be rescued, an isolated person must first be located, and you are not a survivor until you make it back from being stranded and recover to full health. You need to get to safety either by letting others know you need assistance or by making your own way out (self-recovery). By prioritising rescue above water or food and putting your effort into successfully getting found by recovery agencies, you will be able to be watered and fed anyway once you get back to civilisation. By not putting your efforts into being rescued, you
could be stranded forever! In order to be found, you must attract, hold and direct attention to your position so that searchers and casual passers-by know you're there. This can be done through a variety of passive and active signalling methods, from improvised ground to air signals (X, V, HELP), heliographs (signal mirrors), flags, marker panels and signal fires etc to purpose-built electronic EPIRBS (emergency position indicating radio beacon) and radios.Having a knowledge of SAR search methods will help you to position your location aids for maximum results. Survival shows tend to overlook the importance of letting others know where you are and being rescued in favour of more entertaining visuals such as eating unusual insects.
ACQUIRING WATER & FOOD WATER:
The next thing on your immediate to-do list is to obtain an adequate supply of drinking water. The human body is made up of approximately two thirds water, and we lose around 1.5 to 2
litres of water per day just through normal body functions.
Extremes of climate and exertion can increase this loss up to 15 litres per day, so this water loss needs to be replaced or death can occur in days.
Water needs to be found, collected, filtered then purified and safely stored. This takes time and all water procured form ground sources must be treated as contaminated without exception and be purified before consumption.
The five water contaminants are: turbidity, parasites/protozoa, bacteria, viruses and chemicals.
Water indicators include, terrain, vegetation, bird life, animals and insects, but you need to have a knowledge of these in order to find them.
There are various ways of collecting water such as through transpiration, desalination, digging, soaks, or from obvious water sources. Some form of container is vital to have with you in order to collect and store water.
Drink your water, don’t sip it. Conserve sweat, not your water.
FOOD: Contrary to what most people think, food is the least important factor in a short term (72 hours) survival situation, however without sustenance the human body will use up most of its fat and energy reserves within 3-4 weeks.
In the first few days your body will use its easy access energy stored in the blood, liver and muscles, resulting in lower energy output and recovery levels followed by the reduced ability to concentrate and reason properly. Once this is gone, your body will start to use up its fat reserves, resulting in impaired body digestive functions and a decline in the body's immune system Once this is used up, your body will cannibalise your muscles until there is nothing left.
Your body needs carbohydrates, proteins, fats, vitamins and
minerals to function optimally. If you have to find food, keep it simple and collect the easiest stuff first such as easily gathered foods (plants and shellfish) before trying to go hunting and wasting energy on something you have little knowledge about.
Before gathering any plant or animal food, 100% identification is needed first. Do the work and actually learn some common and widespread plants in your area and don't rely on long winded, ineffective sampling methods such as the taste test or SIP test.
NAVIGATION
(FINDING YOUR BEARINGS)
The general rule of thumb is for the isolated person to always stay at the scene of the isolating event or with the broken down vehicle or crash site. This is because a vehicle is much more visible from the air and the vehicle provides all sorts of resources that can be used to aid your survival. The exception to this is when staying where you are increases the risk of harm to you due to dangerous environmental factors such as lack of shade, lack of water, flooding, bushfire, or the area being so thickly wooded that you are not visible by air (e.g. a rainforest). In these circumstances you would
need to move, but beforehand you'd have to get some idea of where you were going and how to get there without getting further lost.
It's also likely that you will need to navigate to other areas to be able to address and find all your other previously mentioned survival priorities, so you need some way of being able to orient yourself, travel and get back to your starting point. Basic navigation skills using map and compass and natural navigation are essential for any sort of wilderness outing, and along with first aid need to be practised and learnt way ahead of time, not waiting for an actual event to unfold before you look at them.
Having a checklist of priorities such as PLAN helps us to think rationally and formulate a clear path of action, spending energy on the most important things first and preventing us from wasting valuable time and resources on the less important tasks.
Apart from prioritising important tasks first in an isolating event or a survival situation, this same type of prioritisation mentality can be advantageous in regular life and business to help you focus on what needs to be done rather than wasting time and money on things that don't.
SADLY, NOT ALL
Bioplastics are Biodegradable
As we embrace the eco-revolution, bioplastics stand at the forefront of sustainable innovation with the wide range of Light My Fire
BY MATTHEW GRAY
IN THE BATTLE against plastic pollution, two contenders have emerged: bioplastics and biodegradable plastics. While both offer eco-friendly alternatives to traditional plastics, understanding their differences is crucial for informed environmental choices.
Let's start with Bioplastics, which are derived from renewable biomass sources such as corn starch, sugarcane, or vegetable oils. Unlike conventional plastics, which rely on non-renewable fossil fuels, bioplastics utilize organic materials, making them inherently more sustainable.
One of the most common bioplastics is polylactic acid (PLA), derived from corn starch or sugarcane. PLA is used in a variety of applications, including packaging, textiles, and food containers. Another type, polyhydroxyalkanoates (PHA), is produced by bacterial fermentation of sugars or lipids. PHA offers biodegradability and versatility in its applications.
The key distinction of bioplastics lies in their potential to reduce reliance on finite fossil fuels and mitigate carbon emissions. By utilising renewable resources, bioplastics contribute to a greener, more sustainable future.
Biodegradable plastics are often confused with bioplastics, but they represent a distinct category with unique properties. Biodegradable plastics break down into natural elements such as water, carbon dioxide, and biomass under specific environmental conditions. While some biodegradable plastics are derived from renewable sources and overlap with bioplastics, others are conventional plastics modified with additives to facilitate degradation. These additives accelerate the breakdown process, enabling plastics to decompose more rapidly than their traditional counterparts.
The term "biodegradable"
75%
Bioplastics can reduce CO2 emissions by up to 75% compared to conventional plastics.
can be misleading, not all biodegradable plastics degrade readily in natural environments, and their breakdown may release harmful residues or require specific conditions to occur.
73%
A survey found that 73% of consumers are willing to pay a premium for environmentally friendly packaging
Understanding the differences between bioplastics and biodegradable plastics is essential for making informed environmental decisions. Bioplastics offer the advantage of utilising renewable resources and reducing carbon emissions, but not all bioplastics are biodegradable. Biodegradable plastics, on the other hand, break down into harmless compounds, but their environmental impact depends on factors such as disposal methods and degradation rates.
23.3
Billion
The global bioplastics market was valued at USD 10.7 billion in 2020 and is expected to reach USD 23.3 billion by 2025
58%
Packaging is currently the largest application segment for bioplastics, accounting for more than 58% of the total bioplastics market in 2020 .
Both bioplastics and biodegradable plastics play a role in reducing plastic pollution and transitioning to a more sustainable economy. But is does need to be considered their effectiveness depends on proper waste management infrastructure and consumer education.
As the world grapples with the environmental challenges posed by plastic pollution, the demand for eco-friendly alternatives continues to grow, introducing the Light My Fire brand. In the quest for sustainability, knowledge is power. By understanding the nuances between bioplastics and biodegradable plastics, individuals and businesses can make informed choices that contribute to a cleaner, healthier environment.
Speak with one of our team today about introducing a range of innovative, well-designed and module meal kits, cutlery and camp kitchen products from Light My Fire. Or see the range online at ZenPort, scan the QR code below.
ECO-ADVENTURES
Sustainable Outdoor Practices for Spring
Light My Fire's solution to eco-friendly outdoor activities.
BY SIMON BURNETT
AS ECO-CONSCIOUSNESS
continues to grow among outdoor enthusiasts, sustainable practices are becoming central to the adventure experience. This Spring, Zen encourages adventurers in Australia, New Zealand, and Singapore to embrace eco-friendly outdoor activities, supported by innovative products from brands like Light My Fire.
Light My Fire’s new Ramen Plate and Ramen Bowl are perfect examples of sustainable design meeting practical outdoor needs. Made from biobased plastics derived from certified sugarcane with wood fiber, these products are not only durable and lightweight but also fully recyclable. The Ramen Plate, with its unique shape and deep sides, is ideal for hearty meals after a long day of hiking, while the Ramen Bowl provides a versatile solution for both hot soups and cold salads. Both products are BPA-free, ensuring that your meals are safe and environmentally friendly . Complementing these, the award winning Light My Fire LunchKit is an all-in-one solution for eco-friendly dining on the goa retail must-have. This six-piece kit includes everything you need
for a meal in nature, all made from the same sustainable materials. Whether you’re packing a lunch for a day trip or preparing a meal at camp, the LunchKit ensures that you can dine responsibly, reducing single-use plastic waste.
By choosing these sustainable options, nature lovers can enjoy the beauty of Spring while minimising their environmental impact. Light My Fire’s commitment to eco-friendly innovation makes it easier than ever to speak to this audience in your stores. Speak to our team today about the range options that would be perfect for your store.
THE ALL NEW RAMEN RANGE
GEAR UP FOR
Spring Summer Fun
TOURISM IN AUSTRALIA is roaring back, with a staggering 7.2 million trips recorded in the year ending March 2024. Both domestic and international travelers are flocking to the country’s stunning landscapes, presenting significant opportunities for the outdoor and lifestyle industries as we approach the Spring/Summer season.
The Great Barrier Reef continues to be a magnet for snorkeling and
diving enthusiasts. With its crystalclear waters and vibrant marine life, it’s a paradise for underwater exploration. For those spending long hours under the sun, the BUFF CoolNet UV Neckwear provides essential sun protection, while the OverBoard Waterproof Classic keeps gear dry and secure, whether on a boat or at the beach. In the Blue Mountains, known for its rugged hiking trails and picturesque camping spots,
adventurers are drawn to its breathtaking vistas. The Opinel Picnic+ and the Fjällräven Kånken Backpack is an ideal companion for day hikes, offering both durability and style. Paired with the Primus Lite XL Pot, campers can enjoy hot meals amidst the wilderness, making their outdoor experience both comfortable and memorable.
The Great Ocean Road remains a top choice for road trippers and
surfers alike, offering some of the most scenic routes in Australia. To navigate early morning or nighttime adventures, the Ledlenser HF4R Core Headlamp provides reliable illumination. Additionally, the new Leatherman Skeletool CX proves indispensable for on-the-go fixes, ensuring travelers are prepared for anything the road throws their way. With the resurgence in outdoor
activities, now is the time for retailers to stock up on these essential products, and lots more like the must-have range Nite Ize S-Biners and the Light My Fire LunchKit. Ensure your shelves are ready to meet the needs of the growing number of adventureseekers this Spring/Summer season with Zen. A
A BUFF COOLNET UV MULTIFUNCTIONAL NECKWEAR - SOLID FAWN XB119328.346.10.00, RRP $41.95
B OVERBOARD 30 LITRE CLASSIC BACKPACK YELLOW AOB1142Y, RRP $179.95
C NITE IZE S-BINER MICROLOCK S/S - 2 PACK - BLACK XNLSBM012R3, RRP $7.75
D NITE IZE S-BINER SLIDELOCK S/S #2 - BLACK XNLSB201R3, RRP $6.50
E NITE IZE S-BINER SLIDELOCK S/S #3 - BLACK XNLSB301R6, RRP $7.95
F OPINEL PICNIC+ COMPLETE SET W/NO8 KNIFE S/S - BEECH YO002500, RRP $54.95
G FJALLRAVEN KANKEN DAY BACKPACK ROYAL BLUE CF23510540, RRP $170 H PRIMUS LITE XL POT 1.0L WP741500, RRP $134.95 I LEDLENSER HF4R ZL502790, RRP $99.95 J LEATHERMAN SKELETOOL CX YL833123, RRP $239.95 K LIGHT MY FIRE OUTDOOR MEALKIT BIO SANDYGREEN XL2418410610, RRP $77.95
UNLOCKING THE
Spring Savings
Boost your margins this Spring
AS THE SEASON of renewal arrives, so do opportunities for your stores to refresh product offerings and maximise margins. Our Spring Savings offers a curated selection of high-quality products that align perfectly with the season’s demand. This is your chance to stock up on essential items that promise to drive sales and increase profitability, all while preparing your store for a successful spring and summer season.
A OVERBOARD 30 LITRE COOLER BAG GREY AOD002GRY, RRP $159.95
B OVERBOARD 40 LITRE PREMIUM COOLER BACKPACK TURQUOISE AOD004T, RRP $239.95
C OVERBOARD 5 LITRE PRO-LIGHT CLEAR TUBE AOB1174CLR, RRP $44.95
D HONEY BADGER FLIPPER DROP-POINT D2 L/R LARGE - BLUE YHC1020, RRP $189.95
E HONEY BADGER HOOK L/R LARGE - TAN YHC1252, RRP $124.95
F HONEY BADGER CLAW L/R MEDIUM - GREEN SERRATED YHB1133, RRP $114.95
G SMITHS DIAMOND STONE SHARPENER WITH KNIFE COMBO YH50936, RRP $ 69.95
H MORAKNIV SCOUT 39 (S) LINGONBERRY YKM13973, RRP $144.95
I MORAKNIV COMPANION SPARK YELLOW / CLAM YKM13573, RRP $109.95
J MORAKNIV BUSHCRAFT BLACK SRT / BOX YKM12491, RRP $169.95
K ORIGINAL 1 LAMINATED STEEL/LTH SHTH/GIFT BOX YKM11934, RRP $263
New Products
SIGNAL
PRODUCT SKUS:
Lose yourself in the outdoors. In the all-new Signal, Leatherman’s traditional functional tools like pliers, saw, can and bottle opener, awl, a variety of hex and Leatherman bit drivers, and combo knife blade pair with new preparedness features like a shaped diamond coated sharpener for maintaining your straight and serrated blade, fire-starting ferro rod, and an emergency whistle. Stay ready for the expected (and unexpected) no matter where you are with everything you need right on your belt.
YL833187 AQUA
SKELETOOL KB
PRODUCT SKUS:
YL833153 NIGHTSHADE
YL833157 PARADISE
YL833149 VERDANT
Similar to the KBx model, the Skeletool KB features a plain blade made from 420HC stainless steel with comfortable, contoured grip and BottleClip.
FEATURES
Primary Blade Length: 6.6 cm
Closed Length: 8.9 cm
Weight: 42.5 g
SKELETOOL CX
PRODUCT SKUS:
YL833123 VERDANT
YL833127 NIGHTSHADE
YL833131 ONYX
YL833135 PARADISE
The sleek new Leatherman Skeletool CX gets you back to basics... very cool basics. The Skeletool CX has only the most necessary of multi-tool features, because sometimes that's all you need. With a 154CM stainless steel blade, pliers, bit driver, pocket clip and carabiner/bottle opener, you're set. Lightweight, low volume, perfect size. The Skeletool CX: who says more is better?
RESCUE KNIFE
PRODUCT SKUS:
YHC1741 BLACK
YHC1746 ORANGE
Designed as a rescue knife, this product has a sheepsfoot tip without any sharp protruding tip for safety, e.g in cutting clothing, ropes or seat-belts.
The knife has a hole a hole in the blade for onehanded operation, as is necessary in many rescue tasks. The blade opening is ball-bearing assisted for effortless operation.
The linear serrated cutting edge will out-cut all other similar large HB models, because:
Any cut or slicing action is linear along one axis, bringing the cutting edge to bear continuously in a cutting operation.
The folded serrated edge effectively serves to greatly increase the total length of the effective cutting edge as compared to a similar size straight edged blade.
ALL WEATHER MINI BOLT-ACTION PEN
W/CLIP REFILLABLE
PRODUCT SKUS:
XR20K BLACK – BLACK INK
WRITES THROUGH: The permanent ink writes through water, grease, and mud without clumping or smearing.
PRESSURIZED CARTRIDGE: All-Weather cartridge is manufactured in the USA by Fisher Pen Company. The pressurized ink writes in temperatures from -30F to 250F, under water (up to 35 ft), and any angle.
PROPRIETARY INK: The ink and delivery system used exclusively in Rite in the Rain Refills will write without skipping in extremely wet conditions far better than other comparable weatherproof pens.
INK DELIVERY: Tiny pockets in the pen's tip will deliver ink in the worst conditions without allowing water or air back into the Cartridge.
NEW PRODUCTS
PLATTER
PRODUCT SKUS:
XL2405912800 MEDIUM CREAM
XL2405913100 MEDIUM SAGEGREEN
XL2405812800 SMALL CREAM
XL2405813100 SMALL SAGEGREEN
Part of our tableware collection, this platter can be used alone or to serve meals for small or large gatherings under the sky and stars. It’s great for holding a sandwich and cup, and for serving up group portions without spilling a drop. Easy to stack, move and clean, it’s made from Bioplastic (15% biobased) and the matte finish is highly durable and scratchproof.
PRODUCT SKUS:
Part of our Plates Collection, this bowl is a familiar, timeless versatile shape, with a tactile softness that feels good cupped in your hands. The rimmed bottom makes it easy to hold and offers extra stability when nature is your table.
RAMEN BOWL
CAMJAM TIE DOWN STRAP 18 FT. - 2 PACK
PRODUCT SKUS:
This high-quality 1" webbing tie down system is designed to make securing serious loads simple. Built for ease-of-use and functionality, these straps feature a proprietary zinc-alloy 1" cam buckle and a high-density webbing strap, resulting in the ability to confidently secure working loads up to 700lbs in either a looped or lockout configuration.
XNCJWR18092R6
GEARLINE MINI KEY ORGANIZER
PRODUCT SKUS:
With a G-Series® Dual Chamber Carabiner and 4 S-Biner® MicroLocks clipped to durable multi-loop webbing, this innovative organizer keeps your keys and accessories aligned, secured, and accessible.
XNGLMKA1R3
MEDALLION KEY CARABINER
PRODUCT SKUS:
With its circular medallion structure and dual inner gates, this sleek stainless steel carabiner allows you to clip, carry, and secure keys with ease.
XNMKC11R3
MEDALLION KEY LANYARD
PRODUCT SKUS:
This unique key lanyard combines a dual-gated medallion carabiner with a detachable lanyard, allowing you to clip, secure, and carry keys handsfree.
XNMKL11R3
O-SERIES KEYCHAIN
PRODUCT SKUS:
This full-circle solution upgrades the classic split ring keychain, combining a unique gated key ring with a webbing carry loop for easy key attachment and secure carry.
XNOSK01R3
S-BINER 360 SLIDELOCK DUAL CARABINER
PRODUCT SKUS:
XNSBLR201R3 #2
XNSBLR301R3 #3
Clip, connect and secure gear up to 50 lbs. with this locking dual-gated carabiner, featuring a swiveling body that allows you to rotate either side for easy access.
PRODUCT SKUS:
XNSBHS112R3 S-BINER HOOK 'N HOLD S-HOOK - SMALL - 2 PACK
Hook your items and hold them tight with the Hook 'N Hold, featuring a clip side that keeps the hook in place, and a hook side that provides easy and direct access to your items. Or, you can use the hook to attach, while using the clip to securely hold items instead.
S-BINER MICROLOCK
STAINLESS STEEL - 5 PACK - BLACK
PRODUCT SKUS:
XNLSBM015R7
The iconic S-Biner design allows quick and easy attachment using its unique double-gated design. This innovative micro-sized dual carabiner has a center locking lever activated with a simple twist to keep items secure. The stainless steel body is strong and durable.
NITEDOG RECHARGEABLE LED COLLAR COVER - DISC-O SELECT
PRODUCT SKUS:
This rechargeable, flexible LED strip quickly secures to most collars with micro hook and loop tabs, keeping your nite-loving dog safely seen with 3 selectable colors, red flash, and color-changing Disc-O mode.
XNNDCCR09R3
IGNITE CURIOSITY, INSPIRE SALES
Light My Fire's Store Displays Will Amaze Your Customers!
Unlock the secrets of retail success with Light My Fire's brand store displays. With Zen's expert eye and an inherent brilliance that breathes life into your retail space, prepare to ignite a shopping experience that leaves customers in awe. Contact us for more information and let Zen's expertise illuminate your brand with enchantment and wonder!
OUR SELECTION OF
ZenStream Standouts
BY CORRINE VICENTE
OUR ZENSTREAM Standouts delve into the innovative world of ZenStream, a dynamic video channel hoping to empower our many retail partnerships.
With a weekly array of content ranging from brand highlights, new product showcases, to comprehensive training sessions, ZenStream provides you with cutting-edge ideas and strategies. Join us as we explore how this platform is not just informing, but transforming the retail landscape with its unique approach to digital engagement and education. Here's a few ZenStream Standouts over the past 3 months.
A chat with the people behind Zen Staff Profiles
Mie Olsen
Demand Planner
Jessica Cheng Head Of Accounts
What do you do at Zen?
My role involves a lot of numbers and analysis. I handle forecasting for all brands, cost estimation, stock management, and assist with stock taking both in the warehouse and in our stores.
What is your team like, and how does it fit into the wider Zen business?
I am a team of one, but Sales & Marketing has kindly invited me to share their space. We are a diverse mix of extroverts, introverts, different age groups, creatives, analysts, and problem solvers.
How would you describe Zen in three words?
Fascinating, Evolving, Inclusive
What’s your favourite brand or product at Zen, and why?
Fjällräven – I love my Haulpack. It may not be the prettiest backpack, but it’s a fantastic work bag with plenty of pockets to store your essentials,
What do you do at Zen?
I take care of the financial bookkeeping and records at Zen. My duties include processing customer payments, collecting overdue accounts, and staying on top of bills that need to be paid.
What is your team like, and how does it fit into the wider Zen business?
The accounts team feels a strong sense of belonging to the Zen family. We are committed to our work and truly care about the success of the business. As the backbone of the company's bookkeeping operations, we know where every penny goes!
How would you describe Zen in three words?
Passion, Collaboration, Fun
What’s a product you’ve had your eyes on for a while?
I really want the Ledlenser K6R Safety Keychain Light. It’s an ultra-compact yet powerful keychain light that also
including your laptop.
What’s a product you’ve had your eyes on for a while?
The Opinel Les Essentiels Trio Set. Describe an interesting hobby or pastime you have.
To relax, I make Christmas crafts. Most of my items are made from reused materials. For example, I make stars out of the plastic strips that come around cartons we receive in the warehouse.
Where is your favourite travel spot, and where would you like to visit next?
One of my favourite places to visit is Nyhavn in Copenhagen, Denmark. I love sitting outside under the umbrellas in front of one of the many restaurants and bars, enjoying delicious food, a drink, or just an ice cream while watching street performers and listening to live bands. I would love to visit some of the many amazing Christmas Markets they have in Europe.
includes a shrill alarm for emergency situations.
What would your perfect weekend look like?
My perfect weekend is a relaxed one where I can enjoy some shopping and cooking, and most importantly, have a great time with my kids!
What’s something you’ve always wanted to try or learn?
As a child, I played the piano for many years. Playing musical instruments has always helped me calm my mind, improve my mood, and boost self-esteem. I’ve always wanted to try something different that brings the same benefits—like playing the cello.
What is the best thing that has happened to you this year?
The best thing that happened to me this year was the opportunity to travel and visit my lovely parents overseas. I truly cherished the time spent with them.
FOR AN EXTREME BEAM RANGE
ORDER TODAY!
P9R
True laser power in your hands! There is no need to decide between a highly focused white light with an extreme beam range or a homogeneous illumination at close range. Our new P9R Core LEP offers both and is ideal for search and rescue teams, security forces as well as other use cases with extreme light requirements.
1000 lm1
1300 m1
