BUILT FOR SAFETY
Stay protected with BUFF Safety. Certified PPE that’s breathable, durable, and comfortable, shielding against UV, fire, wind, and extreme cold. Explore the extensive range today.
MANAGING DIRECTOR
David Yates
APAC GENERAL AND SALES MANAGER
Carlos Carneiro
P +61 417 802 864 carlos@zen.com.au
HEAD OF MARKETING
Simon Burnett
P +61 411 303 977 simon@zen.com.au
APAC SALES MANAGER (INDUSTRIAL, HARDWARE)
Andrew Vaughan
P +61 418 326 000 andrew@zen.com.au
APAC SALES MANAGER (OUTDOOR AND LIFESTYLE)
Adam Denison
P +61 432 154 745 adam@zen.com.au
NEW ZEALAND COUNTRY MANAGER TBC
BDM (SINGAPORE)
Ray Tacadena P +65 9751 1006 ray@zensingapore.com
Zen Australia
Zen Imports Pty Ltd
Unit 8, 7-9 Rhodes St West Ryde, NSW 2114
P +61 2 8878 3600
E zen@zen.com.au W zen.com.au
Zen New Zealand
Suite 18491
71 Leonard Rd
Mt Wellington, Auckland, NZ 1060
P +64 272 467 460
E zen@zenimports.co.nz W zenimports.co.nz
Zen Singapore
Zen Distribution (Singapore) Pte Ltd 1 Goldhill Plaza #03-39, Singapore 308899 P +65 9375 9552
E zen@zensingapore.com W zensingapore.com
Zen All-region Dealer Portal W zen.com.au/dealer-login
WELCOME TO ZENMAG 32
SUCCESS IN retail isn’t just about great products—it’s about efficiency, adaptability, and seamless operations. As we step into Autumn, this edition of ZenMag highlights not only the latest retail trends but also the systems and processes that help businesses thrive.
Inside, we break down key market insights, explore the role of smart inventory management, and showcase top-performing
products to help you make data-driven ranging decisions. With the introduction of the Kodiak brand, new pricing updates, and insightful sales trends, this issue is packed with tools to optimise your business.
At Zen, our commitment goes beyond supply—we invest in the technology, logistics, and operational support that keep your business running smoothly. As your partner, we’re here to help you streamline processes, sharpen efficiencies, and deliver on customer expectations.
Let’s move forward together, smarter, stronger, and more connected than ever.
OPERATIONS MANAGER
Steven Wang
BRANDS
AU
AU NZ
AU NZ SG
AU NZ SG
AU
NZ
AU AU NZ SG AU
AU NZ SG
TRULY HANDS-FREE HEADLAMPS
AUTOMATIC DIM AND FOCUS TECHNOLOGY
INTRODUCING THE NEXT GENERATION OF HEADLAMPS THE NEW HF SERIES FROM LEDLENSER
Discover the new groundbreaking collection of nine headlamps in the HF series, offering first-to-market innovation and technology. The HF8R Signature offers truly hands-free operation with up to 2,000 lumens. Our Adaptive Light Beam Technology and Digital Advanced Focus system will automatically adjust brightness and focus, eliminating the need for manual control. Personalise and operate remotely via Bluetooth through our Ledlenser Connect app. Find, follow, and focus, faster!
OUR MARKETING
Brand-Stand
Grand-standing the brand activity from the regions
RADL GRAVEL - SANTOS TOUR DOWN UNDER FJALLRAVEN
Adelaide’s premier cycling event, the Santos Tour Down Under, provided the perfect backdrop for our activation with Fjällräven at the RADL Gravel race. We set up shop at the bustling TDU Village, offering exclusive discounts and a voucher giveaway that drew in cycling enthusiasts from across the country. But the real highlight? Supporting riders at Aid Station 1 with
FIND YOUR FEET BUFF
Outdoor enthusiasts in Tasmania got a first look at the latest BUFF collection at Find Your Feet in Hobart. With new advances in both neckwear and headwear, BUFF’s high-performance products are perfectly suited
Swedish treats to keep them energized during their grueling 108km journey. This was a fantastic opportunity to highlight Fjällräven’s commitment to adventure and endurance, bringing the brand to the forefront of Australia’s cycling community.
ROADSHOWS LEDLENSER
Agriculture meets innovation at the Bendigo Agricultural Show and Elmore Field Days, where Zen proudly represented Ledlenser. These events provided the perfect platform to introduce Ledlenser’s powerful, reliable lighting solutions to farmers, tradespeople,
and outdoor enthusiasts alike. Attendees got hands-on experience with Ledlenser’s range, taking advantage of free engraving services and exclusive show offers. These field days proved that whether on the farm or in the workshop, Ledlenser’s illumination is second to none.
for Tasmania’s dynamic climate. The launch of BUFF’s new range at Find Your Feet reinforces BUFF as a go-to brand for outdoor protection and versatility.
GORDON DEDMAN ON BUSHCRAFT & SURVIVAL FJALLRAVEN
We hosted an education evening with survival expert Gordon Dedman in Melbourne to teach attendants about bushcraft and survival. From regular Zen event-goers to newcomers inspired by the newest season of Alone Australia, the night was a hit. Gordon’s session covered essential skills,
with a strong emphasis on complementary gear from Fjällräven, Morakniv, and Light My Fire, ensuring attendees left with a well-rounded understanding of the perfect survival kit. This event was a testament to the power of hands-on education and Zen’s commitment to expertly curated gear recommendations.
LET’S GO BUGGIN’ WITH AUSSIE MACRO PHOTOS LEDLENSER
In collaboration with Aussie Macro Photos, we illuminated the wonders of nature at the “Let’s Go Buggin’” event held at the Field of Mars Reserve in Sydney. Macro photography requires precision lighting, and Bridgette Gower, the founder of Aussie Macro Photos, trusted
LEDLENSER X SAVIC MOTORCYCLES GIVEAWAY LEDLENSER
Nothing gets a community excited like a high-stakes giveaway! We teamed up with Savic Motorcycles to offer a grand prize that turned heads—a Savic C-Series Electric Motorcycle valued at $26,990. Additionally, ten runners-up received a Ledlenser Fully Charged pack, featuring either a
Ledlenser to deliver outstanding results. Participants captured incredible close-ups of flora and fauna, showcasing Ledlenser’s ability to enhance outdoor exploration. This partnership underscores Ledlenser’s commitment to adventure, proving that the right light can transform the way we see the world.
P7R Signature torch or an H7R Signature headlamp. This partnership was a perfect match, highlighting the sustainable power of rechargeable Ledlenser lighting alongside the cutting-edge innovation of electric motorcycles. The engagement was phenomenal, bringing together fans of both brands in an electrifying way.
OUTDOOR GEAR TRENDS: WHAT’S DRIVING DEMAND IN 2025
Trusted brands like Ledlenser, Leatherman, and Opinel are experiencing strong demand and increasing online interest in 2025.
Ledlenser experiences a noticeable spike in demand during the winter months and while products like the P7R and P6R Flashlights are top sellers year-round, headlamps like the H15R Core and HF8R Signature showing peak interest from April to July. Key features such as rechargeability and waterproofing are key drivers in consumer choice for these products, especially with the growing popularity of outdoor activities in tougher conditions. The ML4 Lantern also remains a strong performer, offering reliable lighting for camping and outdoor adventures.
Refer to Figure 1
For Leatherman, demand stays steady throughout the year, with specific models seeing rapid growth. The Wave, Surge, and Arc have become particularly popular, with a year-over-year increase in interest of 10x. These tools are appreciated for their versatility, providing consumers with a reliable, all-in-one solution for outdoor and everyday tasks. Leatherman’s focus on durability and practicality has solidified its position as a go-to
Inching ahead
Data doesn't lie, and neither does our guru Chris.
brand for outdoor enthusiasts seeking high-performance, multi-functional gear.
Refer to Figure 2
Meanwhile, Opinel has been seeing a 20% year-over-year growth, driven by both traditional and new product categories. The No. 8 Folding Knife remains a staple in outdoor and everyday carry gear, while products like the Nomad Cooking Kit and the success of the Opinel BBQ Set indicate a growing trend toward outdoor culinary tools. These items are particularly popular among campers and hikers looking to combine functionality with gourmet cooking on the go, offering precision, portability, and durability.
KEY TRENDS TO WATCH:
Versatility: Multi-functional tools, like the Leatherman Wave and Surge, are highly sought after.
Durability: Waterproof, rechargeability and rugged designs, such as those found in Ledlenser’s flashlights and headlamps, lead the market.
Outdoor Culinary: The rise in outdoor cooking is reflected in the popularity of products like Opinel’s Nomad Kit and Opinel BBQ set..
Refer to Figure 3
Figure 1
Figure 2
Figure 3
Simple. Functional. Generational
Inching ahead
Showcasing this months top produts!
RETAIL SUCCESS IS ABOUT STOCKING WHAT SELLS:
Here's the real-time insights from our top-performing SKUs across all consumer channels, giving you, our B2B partners a clear view of trending products across our brands.
Backed by hard data, this list helps you optimise in-store assortments, expand your range strategically, and confidently stock high-demand items that drive conversions and revenue growth for your business.
FJALLRAVEN HIGH COAST POCKET
Compact and versatile, this pocket bag has seen increased sales due to its lightweight design and practicality, appealing to consumers seeking functional and stylish carry solutions for everyday use.
LEATHERMAN SIGNAL
Combining traditional multi-tool functionality with survival features, the Signal's popularity has surged among outdoor enthusiasts preparing for diverse adventures, reflecting a trend towards preparedness and versatility.
OPINEL N°08 STAINLESS STEEL
The timeless design and reliable performance of the Opinel N°08 have sustained its popularity among both new and seasoned knife users, maintaining its status as a best-seller.
HONEY BADGER HOOK KNIFE (3 COLOURS)
The Honey Badger Hook Knife's robust design and variety of color options have increased its attractiveness to consumers seeking durable and personalised cutting tools, enhancing its sales performance.
LEATHERMAN SKELETOOL KB POCKET KNIFE
This lightweight, sleek knife provides essential functionality, making it a favorite among those seeking simplicity and efficiency in their everyday carry, boosting its market appeal.
LEATHERMAN SKELETOOL CX
With its minimalist design and essential tools, the Skeletool CX appeals to consumers valuing lightweight, everyday carry solutions, contributing to its robust sales figures.
LEDLENSER P6R SIGNATURE
Offering high-end features like customisable light modes and superior brightness, the P6R Signature attracts professionals and serious users, leading to its strong sales performance.
LEDLENSER HF8R CORE
This rechargeable headlamp offers powerful illumination and smart light technology, making it a top choice for users requiring reliable, hands-free lighting, thus driving its strong market performance.
Zen Lands in A Bold New Chapter
BY SIMON BURNETT
AT ZEN, our commitment to creating APAC solutions for prestige outdoor and lifestyle brands continues to drive our growth and vision. As part of our Vision 2030, we are excited to announce the next step in our journey: expanding into Indonesia, one of the most dynamic markets in the region.
To continue Zen’s momentum across Southeast Asia, we are thrilled to introduce Ray Tacadena as our new leader for the Singapore
market. Ray’s deep local insights and passion for growth will ensure that our retail partners in Singapore continue to thrive and benefit from Zen’s tailored solutions.
This expansion strengthens Zen’s commitment to delivering value across all markets, and highlights the trust our brands place what we do, and how we build brands. For our partners in Australia, New Zealand, and Singapore, this growth builds on existing consumer demand and
"WE'RE PUSHING HARD INTO AN EXCITING NEW CHAPTER "
brand awareness, further amplifying the reach of the brands you carry.
This new chapter reinforces our goal of supporting retailers with the best products, insights, and opportunities across the region.
As always, we thank you for your ongoing support and look forward to working together as we grow.
For more details or to connect with our team, please reach out— we’re here to help your business thrive.
RAY TACADENA
Wear It, Love It, Sell It Fast!
Buy Any Selkbag for $50 When You Buy 10+ Units!
AS THE CHILL of winter sets in, there’s never been a better time to stock up on one of the most innovative cold-weather products on the market – the Selkbag. This wearable sleeping bag is a game-changer for adventurers, campers, and outdoor lovers, and now, it’s available at an unbelievable clearance price.
For retailers looking to maximise profits with high-margin, fast-moving stock, this deal is too good to ignore. Right now, you can secure any Selkbag for just $50 per unit when you purchase 10+ units. That’s a huge discount, allowing you to offer an exciting, in-demand product at unbeatable
prices while still enjoying solid returns.
WHY STOCK SELKBAG?
• A Unique, High-Demand Product: The Selkbag combines comfort, mobility, and warmth, making it a must-have for campers, festival-goers, and winter enthusiasts.
• Easy Sell, Fast Turnover: With an eye-catching design and practical appeal, these bags practically sell themselves.
• Premium Product, Clearance Pricing: Take advantage of this rare opportunity to buy high-quality gear at rock-bottom prices.
BY SIMON BURNETT
• Boost Foot Traffic & Online Sales: A hot deal like this attracts customers and encourages impulse purchases.
DON’T MISS OUT – LIMITED STOCK AVAILABLE!
We’re running stupid prices to clear stock fast, and once they’re gone, they’re gone! If you’re a retailer looking for a low-cost, high-margin winter winner, this is it.
Secure your bulk order today and cash in on this unbeatable deal before the cold season hits! Scan the QR code, and our team will reach out and lock in your order today.
BY SIMON BURNETT
Free Tools!
QR Scan, get one free tool, for every x15 coloured products you order
IMAGINE WALKING into a store brimming with vibrant choices— rows of colourful products catching your eye. Without even thinking, you’re drawn to the display, exploring options that spark curiosity. This is the power of colour in retail: it grabs attention, creates excitement, and—most importantly—drives sales.
Retail studies have shown that offering a broader colour range doesn’t just sell the colours; it amplifies the appeal of your core
products. Apple’s iPhone is a classic example. By introducing new colours every year, they keep customers engaged, boosting sales across their range—even of their staple models.
Leatherman’s new colour tools tap into this same principle. By stocking these vibrant options, you’re not only catering to customers looking for variety but also increasing foot traffic and driving sales of core products like the classic stainless steel models.
It’s a simple strategy backed by psychology: colour builds connections and boosts perceived value. Try it in your stores, you'll be surprised by the result.
Now is the time to brighten up your store’s offering. Stocking Leatherman colours isn’t just adding inventory—it’s inviting customers into an experience that blends choice, quality, and the thrill of discovery. But most of all, you'll sell more tools! Scan the above QR Code and secure today.
A PathStrongerForward
Thriving in tough times. Smart strategies for success.
BY SIMON BURNETT
RETAIL IN Australia is tough right now—there’s no denying it. Rising costs and changing consumer habits have created a challenging landscape for many businesses. At Zen, we understand these pressures, but we also know there’s a way through. By leaning into premium products, exceptional service, and smart strategies, retailers can not only survive but thrive.
Zen’s brands are more than products—they’re solutions, and we like to think about them in three prime categories.
Traffic Generators: Brands like Leatherman, Ledlenser, Opinel and Fjallraven don’t just sit on shelves—they bring people into stores. Consumers actively seek out these trusted names, giving
"ZEN’S BRANDS ARE MORE THAN PRODUCTS— THEY’RE SOLUTIONS...
"your store a competitive edge. Complementary Brands: Our range works seamlessly alongside your existing products, elevating your store’s appeal in many key categories.
Average Order Value Increasers: From small accessories to essential add-ons, Zen’s products help retailers lift transaction values with every sale. Nite Ize is a perfect example of this.
Australians are still willing to spend, but they demand value and quality. They’re drawn to experiences and brands they
can trust. Retailers who deliver that connection—who engage customers at the product level and provide genuine, knowledgeable service—will come out stronger.
At Zen, we’re here to help. Whether it’s range planning, new brand considerations, product training, or staff development, our team is ready to work with you to navigate these challenges. Together, we can turn today’s tough retail market into tomorrow’s success story. Reach out to the Zen team today and let's talk. Let’s build a stronger future together.
AUSTRALIA’S EVOLVING knife regulations are designed to ensure safety and responsibility, and at Zen, we see this as a positive step for the industry. These changes help elevate the market by encouraging the use of quality knives and tools in a responsible way.
With more people turning to premium knives for outdoor,
professional, and everyday use, it's crucial for retailers to stay informed and compliant. By being on the front foot, you can assure customers of your commitment to safety while setting a benchmark for professionalism.
We encourage all our partners to review the latest regulations for your State, and ensure your store policies reflect these changes.
BY SIMON BURNETT
Together, we can promote the safe and responsible use of these essential tools, ensuring the market remains strong, trusted and continues to grow. As an aside, reach out to the Zen team today and discuss the great opportunities to introduce or expand the Honey Badger brand of high end knives to your stores today!
A NEW ARRIVAL THAT'S
KEY RELEASES Built Tough!
Kodiak Coolers are here!
BY SIMON BURNETT
WHEN IT COMES to tackling the rugged outdoors of Australia and New Zealand, having gear that can withstand the elements is essential. Kodiak Coolers are designed to meet demands of adventurers, campers, fishing fanatics, tradies and more, offering top-tier durability and superior cooling performance no matter where your journey takes you.
UNMATCHED COOLING PERFORMANCE
Kodiak coolers are built using rotomolded construction, making them virtually indestructible. With thick insulation and freezer-grade gaskets, they deliver exceptional ice retention, keeping your food and drinks cold for days—even in the scorching heat of the Aussie Outback or the remote wilderness of New Zealand’s South Island.
BUILT FOR THE HARSHEST CONDITIONS
Designed to handle tough environments, Kodiak coolers come with heavy-duty rubber latches, non-slip feet, and tie-down points to keep them
secure during transit, and include security lanyard tie-down points. Whether you're heading off-road in a 4WD, out on the boat, or setting up camp in the bush, these coolers are made to perform.
VERSATILITY FOR EVERY ADVENTURE
With a range of sizes, colours and features, there’s a Kodiak cooler to suit every need. From compact, portable options for day trips to large-capacity coolers for extended camping adventures, these products offer unbeatable convenience. Some models even include integrated bottle openers and easy-to-use drainage systems for added functionality.
WHY STOCK KODIAK?
Kodiak products are designed with adventure in mind. They are tough, reliable, and built to last, making them the perfect choice for outdoor enthusiasts in Australia and New Zealand With stock available and ready for your store, reachout to the Zen team today, scan the QR code and take advantage of our Kodiak promo while stocks last.
LEDLENSER XP30R
Revolutionising Search and Rescue Lighting
Redefining portable lighting for professionals in high-stakes environments.
IN HIGH-STAKES environments where visibility is paramount, the right lighting can make all the difference. Whether in industrial applications or life-saving search and rescue missions, the Ledlenser XP30R Spotlight is setting new benchmarks in portable lighting technology. This high-performance searchlight combines extreme power, cutting-edge optics, and intelligent design to deliver unmatched illumination when and where it’s needed most.
UNPARALLELED POWER AND RANGE
The XP30R boasts an astonishing 24,000 lumens in standard mode and an incredible 32,000 lumens in boost mode, ensuring superior visibility in even the darkest conditions. With a beam distance of more than 2,000 metres, this powerhouse effectively turns night into day, making it an essential tool for search and rescue teams, industrial professionals, and emergency responders.
INNOVATIVE DESIGN FOR MAXIMUM EFFICIENCY
Watch our XP30R Tech Talk
At the core of the XP30R’s performance are 30 high-intensity automotive LEDs, strategically arranged with specialised optics to create an ultra-long-range beam pattern. This guarantees focused illumination over vast distances, a critical feature for operations requiring pinpoint accuracy and clarity.
SMART FEATURES FOR ULTIMATE VERSATILITY
Equipped with remote control functionality up to 200 metres, the XP30R allows for seamless operation from a distance, enhancing flexibility in high-pressure situations. The built-in Active Cooling Technology, featuring a powerful fan, ensures sustained peak performance over extended periods without power drop.
The spotlight’s robust construction includes protective elements and an anti-reflective front glass, making it exceptionally durable in the harshest environments. For added convenience, the XP30R features a 3/8” screw thread, allowing for secure tripod mounting.
WORLD-CLASS BATTERY TECHNOLOGY
Powered by Bosch’s AMPShare 18V system, the XP30R offers fast charging and extended battery life, ensuring reliability in critical operations. Its ergonomic design allows for single-handed operation, making it an indispensable tool for professionals in demanding fields.
A GAME-CHANGER IN PORTABLE LIGHTING
The Ledlenser XP30R is more than just a searchlight—it’s a revolution in illumination technology. With its extreme power, advanced optics, and durable build, it’s the ultimate companion for professionals who demand the best. Experience the next level of lighting excellence and redefine what’s possible with the XP30R Spotlight.
2KM EFFECTIVE RANGE
Watch our Ledlenser Tech Talk where the XP30R Spotlight is put to the test, alongside the HF series headlamps.
BUFF SAFETY
New Certified PPE Range The ultimate protection for professionals
IN DEMANDING WORK environments where protection, comfort, and durability are crucial, the right safety gear can make all the difference. Whether on construction sites, in industrial settings, or exposed to extreme weather conditions, Buff Safety is rredefining body, head and neck protection. Combining
advanced fabric technology with intelligent design, Buff Safety delivers superior performance for professionals who need reliable protection throughout the day.
UNMATCHED PROTECTION AND COMFORT
Buff Safety products are engineered to provide exceptional protection against the elements, offering UPF 50+ sun protection, moisture-wicking technology, and
seamless, ergonomic designs for all-day comfort. Designed for heat, cold, dust, and wind, these versatile accessories help workers stay focused, safe, and comfortable in any environment.
Buff Safety’s multi-functional designs allow for various wearing styles, including as a neck gaiter, balaclava, or headband, providing adaptability across different job roles and conditions. Whether facing harsh UV exposure, extreme temperatures, or airborne
hazards, Buff Safety delivers a barrier of protection without compromising breathability or movement.
INNOVATIVE DESIGN FOR MAXIMUM PERFORMANCE
At the core of Buff Safety’s performance is a commitment to cutting-edge fabric technology. Using high-performance materials such as CoolNet UV+®, Merino wool, and ThermoNet®, Buff Safety ensures maximum breathability, thermal regulation, and moisture control for industrial professionals. These innovative fabrics work to reduce heat stress in summer and retain warmth in winter, making them essential gear for year-round protection.
Buff Safety products are designed for seamless integration with helmets, hard hats, and other protective equipment, ensuring a secure and comfortable fit without restricting movement. The lightweight, seam-free construction eliminates irritation, making them ideal for extended wear on the job.
DURABILITY & SUSTAINABILITY FOR HARSH ENVIRONMENTS
Built to endure tough working conditions, Buff Safety products maintain their shape, colour, and performance even after repeated use and washing. The brand also prioritises sustainability, with many products made from recycled materials, aligning with modern workplace values for eco-conscious sourcing and production. From construction crews to logistics operators, mining professionals to emergency responders, Buff Safety products are trusted by those who demand durability, versatility, and superior protection in the field.
A NEW STANDARD IN WORKPLACE SAFETY GEAR
Buff Safety is more than just protective headwear—it’s a revolution in industrial safety. With its advanced fabric technology, ergonomic design, and extreme durability, it’s an essential addition to any professional’s gear kit. Experience the next evolution in workplace safety and comfort with Buff Safety—because protection should never be compromised.
KEY RELEASES
DESIGN AND CREATE
Your Garden, Your Canvas Must-Have for Autumn Gardening
BY CORRINE VICENTE
GARDENING GOES beyond being a pastime; it's a genuine passion that breathes life into outdoor spaces, turning them into vibrant living displays. But to excel in this journey, it's not just your love for plants that matters; it's also about having the right tools. Let's explore a carefully chosen set of gardening essentials that will simplify your tasks and elevate your garden to new heights.
A HAND PRUNER: PRECISION AT YOUR FINGERTIPS
RRP $129.95 SKU, YO001627
In the world of gardening, precision is paramount, and the Opinel Hand Pruner stands as your trusted ally. Its razor-sharp blades, thoughtfully designed to fit perfectly in your hand, allow you to trim branches and foliage with surgeon-like precision. This pruner isn't just a tool; it's an extension of your gardening mastery, ensuring that every cut is a masterpiece.
B N°08 FOLDING GARDENING KNIFE: VERSATILE AND UNYIELDING
RRP $29.95 SKU, YO001216
The Opinel N°08 Folding Gardening Knife is the multitool you never knew you needed. Forged from high-grade stainless steel, it's an all-rounder, handling everything from harvesting to intricate flower trimming
with finesse. Its folding design doesn't just add convenience; it's a testament to the artistry of outdoor utility. Carry it in your pocket or tool belt and watch as it effortlessly transforms your gardening experience.
C N°08 GRAFTING BILLHOOK: MASTER GRAFTING WITH EASE
RRP $39.95 SKU, YO113140
For the gardening connoisseur aiming for perfection, the Opinel Grafting Billhook is a revelation. Its curved blade, meticulously crafted, finds its perfect match in the ergonomic wooden handle, making grafting a task you'll relish. Precision and comfort unite, enabling you to create a garden where every plant bears your mark of excellence.
D N°12 SAW: CONQUER TOUGH BRANCHES WITH GRACE
RRP $64.95 SKU, YO165126
When nature's challenges stand in your way, the Opinel Saw steps in as your indomitable ally. Its sharp teeth glide through wood effortlessly, allowing you to sculpt your garden with grace. Whether it's precision pruning or crafting unique garden structures, this saw is the answer to every gardener's call.
E PRUNING TOOLS
SHARPENER:
KEEP YOUR ARSENAL SHARP
RRP $35.95 SKU, YH50930
In the art of gardening, a tool is only as good as its edge. The Smith's Abrasives Pruning Tools Sharpener is your secret weapon for maintaining razor-sharp pruners, shears and cutting tools. Its sturdy design, comfortable handle, and safety features keep your tools in top shape. Plus, it includes a handy wire-bristled cleaning brush for hassle-free garden care.
F MOWER BLADE
SHARPENER:
LAWN ELEGANCE REDEFINED
RRP *PENDING PRICE HERE FROM MIE SKU, YH50602 Smith's handheld Mower
Blade Sharpener is the garden enthusiast's ultimate choice for maintaining pristine mower blades. Its preset carbide blade ensures swift, precision sharpening in minutes. The tool's durable construction, oversized handle, and integrated finger guard prioritise safety while providing efficient sharpening. Additionally, it includes a conveniently stored wire-bristled cleaning brush, making it a complete and indispensable tool for garden maintenance.
Drinkwear Coming Soon!
HARD COOLER 15L
PRODUCT SKUS:
XKOCOOL14BLACK BLACK
XKOCOOL14KHAKI KHAKI
XKOCOOL14ORANGE ORANGE
XKOCOOL14PMINT PASTEL MINT
XKOCOOL14SAND SAND
XKOCOOL14WHITE WHITE
Compact and built tough, the Kodiak 15 Litre Hard Cooler keeps your adventures cool with up to 5 days of ice retention. Featuring rugged durability, leakproof design, and an easy-carry handle, it’s your ultimate companion for any journey.
FEATURES
• Long-Lasting Insulation: Up to 5 days of cold retention with premium rotomoulding and injected insulation.
• Portable Design: Sliding handle with padded grip for comfortable carrying.
• Durable Construction: Rugged, UV-resistant exterior that’s leakproof and waterproof.
• Secure and Convenient: Heavy-duty latches, tie-down slots, and lock points for added security and versatility.
• Enhanced Hygiene: Smooth edge design prevents bacteria build-up for easy cleaning.
• Practical Additions: Built-in bottle opener and included ice block with screw lid adapter.
• Adventure-Ready: Perfect for road trips, camping, and outdoor events.
• Stylish Options: Available in a colour range to match your style.
• Peace of Mind: Backed by a 5-year warranty.
HARD COOLER 22L
PRODUCT SKUS:
XKOCOOL22BLACK BLACK
XKOCOOL22KHAKI KHAKI
XKOCOOL22ORANGE ORANGE
XKOCOOL22PMINT PASTEL MINT
XKOCOOL22SAND SAND
XKOCOOL22WHITE WHITE
FEATURES
• Expanded Capacity: A spacious 22-litre volume to store more for group outings or longer trips.
• Long-Lasting Insulation: Retains ice for up to 5 days with premium rotomoulding and injected insulation.
• Pressure Release Valve: Allows easy lid opening, even in challenging conditions.
• Portable Design: Sliding handle with padded grip for comfortable carrying.
• Durable Construction: Rugged, UV-resistant exterior that’s leakproof and waterproof.
Built for extended adventures, the Kodiak 22 Litre Hard Cooler combines rugged durability and ample storage. With 5-day ice retention, a pressure release valve, and a leakproof design, this cooler is perfect for those who need more space for their journey.
• Secure and Convenient: Heavy-duty latches, tie-down slots, and lock points for added security and versatility.
• Enhanced Hygiene: Smooth edge design prevents bacteria buildup for easy cleaning.
• Practical Additions: Built-in bottle opener and included ice block with screw lid adapter.
• Adventure-Ready: Perfect for extended road trips, camping, and outdoor events.
• Peace of Mind: Backed by a 5-year warranty.
HARD COOLER 32L
PRODUCT SKUS:
XKOCOOL32BLACK BLACK
XKOCOOL32KHAKI KHAKI
XKOCOOL32ORANGE ORANGE
XKOCOOL32PMINT PASTEL MINT
XKOCOOL32SAND SAND
XKOCOOL32WHITE WHITE
FEATURES
• Family-Friendly Capacity: 32 litres of storage space for group outings or extended trips.
• Long-Lasting Insulation: Keeps ice solid for up to 5 days with premium rotomoulding and injected insulation.
• Durable Construction: Rugged, UV-resistant exterior that’s leakproof and waterproof.
• Secure and Convenient: Heavy-duty latches, tie-down slots, and lock points for added versatility.
• Enhanced Hygiene: Smooth edge design prevents bacteria buildup for easy cleaning.
Sized for the whole family, the Kodiak 32 Litre Hard Cooler is the perfect choice for extended trips. With 5-day ice retention, rugged durability, and ample storage, it keeps food and drinks fresh for your outdoor adventures.
• Practical Additions: Built-in bottle opener and included ice block with screw lid adapter.
• Adventure-Ready: Ideal for camping, tailgating, and family picnics.
• Stylish Options: Available in a trendy colour range to match your style.
• Peace of Mind: Backed by a 5-year warranty.
NEW PRODUCTS
FEATURES
HARD COOLER 42L
PRODUCT SKUS:
XKOCOOL42BLACK BLACK
XKOCOOL42KHAKI KHAKI
XKOCOOL42ORANGE ORANGE
XKOCOOL42PMINT PASTEL MINT
XKOCOOL42SAND SAND
XKOCOOL42WHITE WHITE
With the largest capacity in the Kodiak range, the 42 Litre Hard Cooler is perfect for extended family trips and outdoor adventures. Built tough with 5-day ice retention, it’s made to handle your biggest adventures.
• Maximum Capacity: A spacious 42 litres for large groups and extended trips.
• Long-Lasting Insulation: Up to 5 days of ice retention with premium rotomoulding and injected insulation.
• Durable Construction: Rugged, UV-resistant exterior that’s leakproof and waterproof.
• Secure and Convenient: Heavy-duty latches, tie-down slots, and lock points for added versatility.
• Enhanced Hygiene: Smooth edge design prevents bacteria build-up for easy cleaning.
• Practical Additions: Built-in bottle opener and included ice block with screw lid adapter.
• Adventure-Ready: Ideal for long camping trips, fishing excursions, and outdoor gatherings.
• Stylish Options: Available in a trendy colour range to match your style.
• Peace of Mind: Backed by a 5-year warranty.
SIGNAL CRIMSON AND BLACK
PRODUCT SKUS:
YL832745 CRIMSON & BLACK - BOX
Leatherman’s traditional functional tools pair with new preparedness features like a shaped diamond coated sharpener for maintaining your straight and serrated blade, fire-starting ferro rod, and an emergency whistle. Weather have you socked in at basecamp? Lightening your load on that day hike? No problem. Stay ready for the expected (and unexpected) no matter where you are with everything you need to stay safe and take your adventure further. Nylon sheath included.
REBAR NEW COLOUR WAYS
PRODUCT SKUS:
YL833313 SIENNA SHEATH - BURNT SIENNA
YL833315 MOSSY SHEATH - MOSSY SLATE
YL833317 CRANBERRY SHEATH-HEATHERED CRANBERRY
Leatherman introduces the Rebar multi-tool in three new colors: Burnt Sienna, Mossy Slate, and Heathered Cranberry. Each comes with a coloured sheath, combining functionality with personalised style. The Rebar maintains its renowned durability and versatility, featuring 17 essential tools, including needle-nose pliers, replaceable wire cutters, and dual blades, ensuring readiness for any task.
CIMELIMITED EDITION GIFT BOX
PRODUCT SKUS:
The Opinel N°09 Cime is a premium folding knife featuring a 9 cm stainless steel blade and a handle crafted from three contrasting French woods: sycamore maple, heat-treated ash, and black walnut. Its unique design and high-quality materials make it an attractive addition to any retailer's product lineup. Order now while stocks last.
YO003103 Nº09
60 LITRE CLASSIC DUFFEL W/SHOULDER STRAP CONVERTER
PRODUCT SKUS:
AOB1151BLK BLACK
AOB1151Y YELLOW
Discover the new 60 Litre Classic Waterproof Duffel, featuring ultra-comfortable padded reflective backpack straps and a versatile shoulder strap converter for unmatched convenience and style on every adventure. Made of sturdy stuff, it’s totally waterproof.
FEATURES
• 100% waterproof duffel bag (IP66)
• Weatherproof front zip pocket (IP65)
• Floats safely if dropped in water
• Protects contents from dust, sand, dirt and water
• Seamless high frequency welded construction
• Padded reflective backpack straps with shoulder strap converter
• Outer nylon shell with bonded internal PVC fabric
• 2 x Front light reflective strips
• 4 x D-rings for multiple attachment options
• Internal wet / dry pocket
• Internal side mesh zip pockets
• Top carry handle
• 2 x end haul handles
• D-rings to connect the backpack straps
40 LITRE CLASSIC DUFFEL W/SHOULDER STRAP CONVERTER
PRODUCT SKUS:
AOB1150BLK BLACK
AOB1150Y YELLOW
Discover the new 40 Litre Classic Waterproof Duffel, featuring ultra-comfortable padded reflective backpack straps and a versatile shoulder strap converter for unmatched convenience and style on every adventure. Made of sturdy stuff and totally waterproof.
FEATURES
• 100% waterproof duffel bag
• Weatherproof front zip pocket
• Floats safely if dropped in water
• Protects contents from dust, sand, dirt and water
• Seamless high frequency welded construction
• Padded reflective backpack straps with shoulder strap converter
• Outer nylon shell with bonded internal PVC fabric
• 4 x light reflective strips
• 4 x D-rings for multiple attachment options
• Internal wet / dry pocket
• Internal side mesh zip pockets
• Top carry handle
• D-rings to connect the backpack straps
90 LITRE CLASSIC DUFFEL W/SHOULDER STRAP CONVERTER
PRODUCT SKUS:
AOB1268BLK BLACK
Discover the new 90 Litre Classic Waterproof Duffel, featuring ultra-comfortable padded reflective backpack straps and a versatile shoulder strap converter for unmatched convenience and style on every adventure. Made of sturdy stuff, it’s totally waterproof.
FEATURES
• 100% waterproof duffel bag (IP66)
• Weatherproof front zip pocket (IP65)
• Floats safely if dropped in water
• Protects contents from dust, sand, dirt and water
• Seamless high frequency welded construction
• Padded reflective backpack straps with shoulder strap converter
• Outer nylon shell with bonded internal PVC fabric
• 2 x Front light reflective strips
• 4 x D-rings for multiple attachment options
• Internal wet / dry pocket
• Internal side mesh zip pockets
• Top carry handle
• 2 x end haul handles
• D-rings to connect the backpack straps
130 LITRE CLASSIC DUFFEL W/SHOULDER STRAP CONVERTER
PRODUCT SKUS:
AOB1152BLK BLACK
Discover the newly updated 130 Litre Classic Waterproof Duffel, now featuring ultra-comfortable padded reflective backpack straps and a versatile shoulder strap converter for unmatched convenience and style on every adventure. Made of sturdy stuff, it’s totally waterproof.
FEATURES
• 100% waterproof duffel bag (IP66)
• Weatherproof front zip pocket (IP65)
• Floats safely if dropped in water
• Protects contents from dust, sand, dirt and water
• Seamless high frequency welded construction
• Padded reflective backpack straps with shoulder strap converter
• Outer nylon shell with bonded internal PVC fabric
• 2 x Front light reflective strips
• 4 x D-rings for multiple attachment options
• Internal wet / dry pocket
• Internal side mesh zip pockets
• Top carry handle
• 2 x end haul handles
OUR SELECTION OF
ZenStream Standouts
BY CARLOS CANEIRO
OUR ZENSTREAM Standouts delve into the innovative world of ZenStream, a dynamic video channel hoping to empower our many retail partnerships. With a weekly array of content
Scan the Qr Code to watch!
ranging from brand highlights, new product showcases, to comprehensive training sessions, ZenStream provides you with cutting-edge ideas and strategies. Join us as we explore how this platform is not just informing,
but transforming the retail landscape with its unique approach to digital engagement and education. Here's a few ZenStream Standouts over the past 3 months.
Some Prices Drop April
2025 Price Changes
FOR OVER two years, against the commercial realities, we’ve held pricing steady, ensuring value for our retail partners. As we move into 2025, pricing adjustments are necessary—but not all prices are increasing. Some brands
remain unchanged, select key items have been reduced, while others reflect necessary updates.
The 2025 Price List is now available for download via ZenPort, with new pricing effective from April 1, 2025. We
remain committed to supporting your business with competitive pricing and premium products.
For any questions, reach out to your Zen representative, and check ZenPort today, we’re here to help.
A chat with the people behind Zen Staff Profiles
Peter Meinertz
Customer and Consumer Success Manager
Irene Guo Assistant Accountant
What do you do at Zen?
I manage our customer service, warranty and order processing teams at Zen, so there is a lot of customer engagement and plenty to do! We organise B2B orders across our international regions, answer any questions our customers and consumers have via email and phone, and we ensure orders are filled and supplied as a priority.
What's your favourite thing about Zen?
“The Zen way!” I see evidence of this unspoken rule in many of the things people do every day. To me Zen is about coming together to solve issues and situations, and as a business we never steer away from challenges, changes and ongoing improvement. Those things inspire me in my daily work.
What is something you're passionate about?
At this stage in my life it is raising to
beautiful girls Emilia (9 years) and Liv (3 years). Working with a company that inspires me in my daily work, and who help to support a healthy work/ life balance has been a huge help to me as a parent, and something I appreciate every day.
What is a Zen product you really like/want that you've had your eyes on for a while now?
Right now I really like the Fjällräven Kånken Weekender, and I would love it in the frost green colour! The multiple ways it can be carried, the versatility and of course the iconic arctic fox logo are all reasons for me liking this product presently.
What is your ideal adventure?
Walking at least part of the Camino de Santiago in Spain has been on my bucket list for a long time. I have several close friends in Europe who have done this, and it sounds like a meaningful, committed and beautiful thing to undertake.
What is your role?
I am an Assistant Accountant, responsible for managing website accounts, retail store accounts, and accounts for clients in New Zealand and Singapore. My duties include receiving payments from clients, processing payments to vendors, reconciling relevant general accounts monthly, and handling refunds for the warranty team.
What does your team do, and how does it fit into the wider Zen business?
Our team plays a crucial role in Zen’s operations. The true success of the business is reflected in our financial reports. Our goal is to improve efficiency and accuracy in delivering financial information and advice to the marketing and customer service teams. Contributing to the wider Zen business means acting proactively and providing professional financial insights to support smooth operations.
What is something you’re passionate about?
I’m passionate about reading and music.
What is a Zen product you really like or have had your eyes on for a while?
The Fjällräven Kånken backpack is my favorite. I have it in different colors— they’re all stylish, beautiful, and comfortable. I also love gifting them to my family and friends, and they all enjoy them as much as I do.
What is your ideal adventure?
Hiking to an unfamiliar place and ideally camping for several days, fully enjoying the sunshine and fresh air.
What does a perfect day look like to you?
Cooking my favorite food, pairing it with red wine, and enjoying it with my best friends in my beautiful backyard.
