Zen Magazine - Volume 30

Versatile Tools for Adventurers

MANAGING DIRECTOR

David Yates

APAC GENERAL AND SALES MANAGER

Carlos Carneiro

P +61 417 802 864 carlos@zen.com.au

APAC SALES MANAGER (INDUSTRIAL, HARDWARE)

Andrew Vaughan

P +61 418 326 000 andrew@zen.com.au

APAC SALES MANAGER (OUTDOOR, HOME AND LIFE)

Adam Denison

P +61 432 154 745 adam@zen.com.au

NEW ZEALAND COUNTRY MANAGER

Bernie Shore

P +64 272 467 460 bernie@zenimports.co.nz

SINGAPORE COUNTRY MANAGER

Henry Liang P +65 9375 9552 henry@zensingapore.com

Zen Australia

Zen Imports Pty Ltd

Unit 8, 7-9 Rhodes St West Ryde, NSW 2114

P +61 2 8878 3600 E zen@zen.com.au W zen.com.au

Zen New Zealand Suite 18491 71 Leonard Rd Mt Wellington, Auckland, NZ 1060

P +64 272 467 460

E zen@zenimports.co.nz W zenimports.co.nz

Zen Singapore

Zen Distribution (Singapore) Pte Ltd 1 Goldhill Plaza #03-39, Singapore 308899 P +65 9375 9552 E zen@zensingapore.com W zensingapore.com

Zen All-region Dealer Portal W zen.com.au/dealer-login

WELCOME TO ZENMAG 30

OUR VISION at Zen is to continue creating APAC solutions for big brands, through people, processes, and products. As we strive toward seeing this vision out, we come across some key milestones. 2024 is playing out as an exciting and pivotal year as we continue to lay out the building blocks for Zen Singapore. This is especially true when we consider the expansion of Zen New Zealand.

I personally love living in Queenstown, NZ and as such am excited to be launching the full range of Opinel products across Outdoor, Kitchen and Table in May, here in New Zealand. We now have a strong offering of brands to the market here in NZ, and the opportunities are endless - it’s an exciting time!

Most of all, we’re keen to connect with you - our retail, and industry partners. To hear stories from your stores and considering ways in which we can support the continued growth of our brands is a key focus across the business. Reachout today if we don’t first.

NEW ZEALAND COUNTRY MANAGER

Bernie Shore

BRANDS

AU NZ

AU NZ SG

AU NZ SG

AU

AU

NZ SG

AU NZ SG

INTRODUCING THE ALL NEW LEATHERMAN

ARC

Arc® is Leatherman’s premium multi-tool that raises the bar for the entire industry. The knife blade is made of CPM MagnaCut steel which has excellent edge retention and excels in corrosion resistance, toughness, and ease of sharpening.

The perfect everyday carry knife ready for the expected and unexpected, operable and moves smoothly thanks to magnets. With the highly requested customisable bit driver, 20 tools, removable pocket clip, nylon sheath, and eight double-ended bits, the durable and practical Arc® sets the standard for premium multi-tools.

TRULY HANDS-FREE HEADLAMPS

AUTOMATIC DIM AND FOCUS TECHNOLOGY

INTRODUCING THE NEXT GENERATION OF HEADLAMPS THE NEW HF SERIES FROM LEDLENSER

Discover the new groundbreaking collection of nine headlamps in the HF series, offering first-to-market innovation and technology. The HF8R Signature offers truly hands-free operation with up to 2,000 lumens. Our Adaptive Light Beam Technology and Digital Advanced Focus system will automatically adjust brightness and focus, eliminating the need for manual control. Personalise and operate remotely via Bluetooth through our Ledlenser Connect app. Find, follow, and focus, faster!

Inching ahead

Data doesn't lie, and neither does our guru Chris.

Go Outdoor SINGAPORE

The Go Outdoor consumer show in Singapore, hosted by Outside SG, Zen is poised to connect directly with consumers in Singapore to support the growth of our brands in this new market. This event isn't just a gathering; it's a celebration of all things outdoor, where the adventurous spirit thrives and top outdoor brands converge to showcase their finest offerings. Zen is thrilled to be a part of this first-time vibrant community experience in Singapore. We're bringing a curated selection of products designed to elevate every outdoor experience with the presence of our esteemed brands, Leatherman and Ledlenser. Together, we form a powerhouse, offering a comprehensive lineup of multi-tools and lights that cater to the needs of the modern explorer. We're excited to see the continued growth of our brands in Singapore.

GREETINGS!

In my previous article, I delved into emerging industry-wide trends. This time, I want to spotlight specific brands and products that are experiencing breakout periods, especially as we've observed market stabilisation during the winter months. A "breakout" in this context refers to a term or topic experiencing a 10x growth in consumer interest year on year. Let's dive into some emerging brands and their standout products:

Ledlenser

Ledlenser's P7R range continues to perform strongly, with several other products also reaching new heights:

• P7/P7R

• H19R

Leatherman

The Leatherman range remains ever-popular, with consumer demand shifting towards both new releases and old favorites. Here's what's currently trending:

• Wave/Wave+

• Arc (my personal favourite)

• Wingman

• Raptor Emergency Shears

• Surge

• Super Tool

Opinel

Opinel's iconic No.7 and No.8 Pocket Knives continue to be strong sellers, but we're also witnessing breakout success in:

• Opinel Steak knives

• Opinel Tableware

• Chef Knife Category

Fjallraven

Fjallraven as a brand is gaining increasing popularity, with two categories consistently trending: The Kanken Range

Fjallraven Range of Hiking

Remember all these products are experiencing breakout levels (10x) of consumer interest, so

At Zen, we're dedicated to supporting our outdoor retail partners. Our aim is to align with these trends, ensuring your shelves are stocked with the products your customers are seeking.

Brand-Stand

Grand-standing the brand activity from the regions

BUFF TAKES ON UTA11 AT UTMB!

BUFF

BUFF's upcoming attendance at the UTA11 event held by UTMB is a thrilling opportunity that showcases the brand's dedication to high-performance gear in

extreme conditions. With iconic trails like Prince Henry Cliff Walk and Fern Bower as backdrops, BUFF solidifies its position as the go-to choice for trail runners embracing the Ultra-Trail world.

TOOLS, TALKS, AND TONS OF FUN! LEATHERMAN

Our Leatherman Carpark Catch Up will be fun! Hosted at Campbelltown NSW, it offers a unique opportunity for consumers to meet our team, explore the latest Leatherman products, and enjoy complimentary engraving services and giveaways. This event not only strengthens customer relationships but also showcases our commitment to personalised experiences and product innovation, enhancing brand loyalty and visibility within the community.

LEATHERMAN TO SLICE AND SPICE THINGS UP AT MEATSTOCK SYDNEY

Leatherman is ready to "meat" the challenges at Meatstock Sydney with tools that are as tough as a well-done steak! As

LEDLENSER'S AF SERIES IN FOCUS LEDLENSER

a renowned brand in the outdoor and DIY space, Leatherman will be showcasing its latest tools and innovations tailored for barbecue enthusiasts and outdoor adventurers alike. Leatherman's presence promises an immersive experience, offering visitors a chance to get their hands on their versatile and reliable multitools, and learn more about the brand.

emphasising the importance of localised communication for global brands.

Ledlenser's recent in-house shoot for the AF series was a dynamic display of innovation and precision, capturing the essence of the brands cutting-edge technology and commitment to authenticity. Creating these assets internally allows Ledlenser to showcase their deep understanding of their audiences and tailor messages effectively for diverse consumer sectors,

LEDLENSER AF SERIES IN QANTAS MAG

Ledlenser shines a light on the journey of fly-in, fly-out workers with the AF Series, illuminating their weekly travels with dependable brightness. Our Qantas Mag ad showcases how Ledlenser empowers these dedicated individuals, lighting the way for their hard work and commitment, no matter where the job takes them.

Bonjour

Opinel Launches full range in New

BY ISABEL MCKEOUGH

Zealand

OPINEL, a brand synonymous with quality craftmanship and simple designs, is set to make its grand, full-range debut in New Zealand on May 1st, 2024. With a rich history dating back to 1890, Opinel has captivated global audiences with its iconic designs and exceptional quality. Now, Kiwis will have the opportunity to experience the beauty and functionality of Opinel’s full-range firsthand.

The launch of Opinel’s full-range

in New Zealand marks an exciting milestone for both the company and enthusiasts of fine cutlery across the country. Partnering with Zen, Opinel ensures that its full range of products will be readily available to customers in New Zealand. From Classic N°08 Folding Knives to specialty Picnic+ and Garden collections, Opinel offers a diverse selection to cater to various needs and preferences. The Le Petite Chef Collection is a highlight of the Opinel range,

designed to teach and inspire the next generation of budding kitchen enthusiasts.

What sets Opinel apart is not only its heritage but also its commitment to innovation. Each Opinel knife is meticulously crafted with precision and attention to detail, reflecting the brand's dedication to quality and functionality. Limited edition products that will be available in New Zealand for the first time include the N°08 Engraved

Animalia Box 6pc Set featuring six unique laser-engraved oak handles, and the N°08 Escapade knives designed by French tattoo artist Jérémy Groshens. Zen will also be selling 12pc Opinel cardboard display entry packs, offering Opinel essentials in a convenient package and removing the hassle of buying quality knives individually. Entry packs are available in both carbon steel and stainless steel, offering maximum flexibility for customers who can

shop to their distinct needs.

Zen’s launch of Opinel’s full-range in New Zealand signifies more than just the evolution of the brand – it represents a fusion of tradition and innovation, bringing a touch of French elegance to kitchens and adventures across the country. So, mark your calendars and prepare to say "Bonjour" to Opinel on May 1st!

LEATHERMAN

CarPark Catchups

The Leatherman Truck To Grab Yourself Some Free Goodies

BY CORRINE VICENTE

LEATHERMAN'S

Carpark Catchups embody a dynamic experience that unites individuals with a shared appreciation for quality craftsmanship and innovative design. These events transcend the ordinary, transforming mundane carparks into vibrant hubs teeming with creativity, conversation, and community spirit.

At Carpark Catchups, consumers are invited to join the festivities, whether they bring their beloved Leatherman tool or acquire one from our esteemed retail partners. Further, Leatherman offers opportunities for free engraving on-site, transforming a tool into a cherished keepsake, making each Leatherman uniquely theirs. As attendees explore the latest gear on display, they also have the opportunity to snag some complimentary swag—a token of our appreciation for their support and participation.

The event serves as a platform for retailers to showcase their unwavering commitment to excellence, fostering a sense of

trust and loyalty among customers. By facilitating these connections, Carpark Catchups not only benefit individual retailers but also contribute to the strengthening of the broader community.

Carpark Catchups are about curating an experience – one that resonates with authentic connection through brand. Through these events, retailers have the opportunity to showcase their above and beyond attitude, demonstrating their dedication to providing customers with the best brands and unparalleled service. By inviting retailers to join us in this initiative, we aim to cultivate a network of partners who share our passion for excellence and our commitment to fostering community. Beyond the immediate exposure and potential for increased sales, these events provide a platform to showcase the unique character of each store and forge lasting relationships with customers. By aligning with the Leatherman brand, retailers signal their dedication to quality and innovation, further enhancing their reputation within the community.

To ensure everyone stays informed and connected, we encourage attendees to follow Leatherman Australia's official social channels. By doing so, they'll receive the latest updates and announcements about upcoming Carpark Catchups events, celebrating the very essence of craftsmanship, innovation, and community.

Now, as we expand our reach and continue to bridge the gap between consumers and retailers, we invite interested parties to join us in this exciting initiative. If you're a retailer with a carpark and aspire to be part of the Carpark Catchups experience, don't hesitate to reach out to Corrine Vicente at corrine@zen.com.au. Together, let's create unforgettable moments and cultivate a sense of connection in carparks across Australia.

Beyond

Campfire

IN A WORLD filled with gadgets and gizmos, there's something primal and captivating about the dance of flames. Light My Fire understands this allure like no other. A testament to reconnecting with nature, igniting the flames of exploration, and savouring the simple joys of outdoor living, Light My Fire weaves a tale that goes beyond mere products into a philosophy of reconnecting with nature's elemental beauty.

A Spark of Inspiration

It all began with a stick — a seemingly ordinary encounter that sparked a revolution in fire-starting technology. Founder Michael Odqvist stumbled upon MayaSticks in 1995, intrigued by their ancient efficacy and eco-friendly origins. These resinous kindling pieces, crafted from pine tree stumps by Maya descendants in Guatemala, weren't just about igniting fires; they symbolised a sustainable connection to the Earth and its people.

The Swedish FireSteel: Igniting Innovation

While MayaSticks initially faced challenges in the market, Light My Fire's resilience led to a game-changing discovery — the Swedish FireSteel. This magnesium fire-starter, rooted in military-grade technology, became the cornerstone of the brand's success. Its marriage with TinderSticks birthed an unbeatable duo, capable of sparking fires in any weather, at any altitude. This wasn't just about fire; it was about empowerment, enabling adventurers worldwide to conquer nature's elements.

Design That Speaks Volumes

Beyond functionality, Light My Fire embraced a vibrant aesthetic. In an outdoor gear landscape dominated by earthy tones, their products burst forth in a palette of colours, embodying joy, and individuality.

BY SABRINA LO

The MealKit, introduced in 2005, epitomised this ethos with its clever design, but it was the iconic Spork that stole hearts and became a global sensation. With millions sold, the Spork symbolised not just a utensil but a symbol of shared adventures and outdoor camaraderie.

Grandpa's Legacy:

FireFork and Grill

Honouring wisdom and tradition, Light My Fire also pays homage to Grandpa's ingenuity with the FireFork and Grill. These simple yet ingenious tools elevate outdoor cooking, turning any stick into a culinary wand. Whether grilling classics or experimenting with new flavours, Grandpa's creations add an extra dash of fun to wilderness dining.

The Grandpa's FireFork is not just a utensil; it's a tribute to timeless camping traditions. Crafted from 80% recycled stainless steel, its smart design with curved points securely holds food while attaching effortlessly to any stick, eliminating the need for fresh cuts. The safety cap, made from biobased plastic, ensures easy and safe storage, making it an essential companion for any outdoor culinary adventure.

Complementing this innovation is

the Grandpa's Fire Grill, a compact and adjustable grill that expands your outdoor cooking horizons. Whether grilling fish, veggies, burgers, or toasting marshmallows, this grill adapts to your culinary desires with ease. Its foldable design transforms it into a larger grill base, perfect for family gatherings or camping escapades. Made from durable stainless steel and dishwasher-safe, it's a versatile and convenient addition to any outdoor enthusiast's kit.

Continuing the Flame

Today, Light My Fire's legacy burns brighter than ever. Their Swedish FireSteel remains an icon of reliability, while innovations like the FireKnife Bio CocoShell blend sustainability with functionality seamlessly. As they continue to expand globally, their message remains clear: rediscover the art of fire, embrace nature's wonders, and savour every moment of adventure.

Light My Fire isn't just a brand; it's a beacon for those who seek the thrill of the outdoors and the warmth of shared experiences around a crackling fire. Join their journey, and expand or introduce the range today

THE FUTURE OF ANZAC WOOL

Sheepishly Looking Forward

The Fabric of Innovation and Sustainability

BY MATTHEW GRAY

TOM ROBERTS - SHEARING THE RAMS 1890

MERINO WOOL holds a significant place in the history and economy of both Australia and New Zealand, countries that have become synonymous with high-quality wool production. The story of merino wool in this region is one of innovation, adaptation, and economic transformation, underlining its immense importance in shaping the cultural and economic landscapes of these nations.

The origins of the merino sheep can be traced back to Spain, where these hardy and resilient animals were prized for their fine and soft wool. In the late 18th century, the Spanish Crown gifted merino sheep to colonial officials in Australia and New Zealand with the aim of establishing a wool industry in these newly settled lands. The introduction of merinos marked the beginning of a wool revolution, as these animals thrived in the local climates and produced wool of exceptional quality.

Convicts played a crucial role in the development of sheep farming in Australia during the early colonial period. Transported from Britain as punishment for various crimes, many convicts possessed agricultural skills that were essential for establishing and expanding the fledgling wool industry. Under the forced labor system, convicts were assigned to work on sheep stations, clearing land, building fences, and tending to the sheep.

Their labor was instrumental in transforming Australia's harsh and unfamiliar landscape into productive pasturelands capable of supporting large-scale sheep farming. Australia and New Zealand's vast expanses of fertile land and temperate climates provided ideal conditions for merino sheep farming.

As the wool industry grew, so did the economies of these countries, with wool exports

becoming a major source of income. The development of the wool industry led to the establishment of large sheep stations and the transformation of rural landscapes. Towns and cities flourished, and infrastructure such as railways and ports expanded to support the burgeoning wool trade.

The importance of merino wool extends beyond its economic value; it has played a pivotal role in shaping the cultural identity of both Australia and New Zealand. The wool industry became deeply ingrained in the national psyche,

"WOOL SHEARING BECAME A CELEBRATED TRADITION, AND SHEEP FARMING BECAME AN INTEGRAL PART OF THE RURAL WAY OF LIFE."

MAIN FEATURES

symbolising resilience, innovation, and the pioneering spirit of the early settlers. Wool shearing became a celebrated tradition, and sheep farming became an integral part of the rural way of life. The wool industry also fostered a sense of community among farmers, shearers, and wool merchants, creating a shared heritage that continues to be celebrated today.

Merino wool also played a crucial role in both countries' military strategies and wartime economies. During World War II, merino wool was extensively used by Australia and New Zealand for military purposes. Its unique properties Australian and New Zealand soldiers were issued uniforms made from locally produced merino wool, ensuring comfort and protection in various climates and conditions.

Merino wool is renowned for its exceptional quality and versatility. Known for its softness, elasticity, and natural insulating properties, merino wool is highly sought after in the fashion and textile industries. It is used to produce a wide range of products, from luxurious garments and accessories to high-performance activewear and outdoor gear. The unique properties of merino wool, such as its ability to wick moisture away from the skin and regulate body temperature, make it an ideal choice for a variety of applications.

Fjällräven, has incorporated New Zealand merino wool into its product range due to its exceptional quality and performance characteristics.

In recent years, there has been a growing demand for sustainable and ethically produced goods, and merino wool has emerged as a frontrunner in the eco-friendly fashion movement. Sheep farming practices in Australia and New Zealand have evolved to prioritise

animal welfare and environmental stewardship, with many farmers adopting organic and regenerative farming methods. As consumers become more conscious of the environmental impact of their purchasing decisions, the appeal of merino wool, with its natural, renewable, and biodegradable properties, continues to grow.

Fjällräven's collaboration

with New Zealand merino wool producers helps to support the local wool industry and rural communities, contributing to the economic sustainability of wool farming in the region.

Consumers are increasingly demanding transparency and traceability in the wool supply chain. Ethical wool producers often provide detailed information

MERINO LITE HAT

S/F WOOL T-SHIRT W

about their farming practices, including shearing methods, animal welfare standards, and environmental sustainability initiatives, to build trust and credibility with consumers.

Ethical sheep shearing in Australia and New Zealand is essential for maintaining the integrity and sustainability of the wool industry. By prioritising

sheep welfare, promoting humane handling and shearing practices, and fostering transparency and accountability, the industry can ensure the long-term viability and success of Australian and New Zealand wool production while meeting the ethical expectations of consumers around the world.

Fjällräven's use of New Zealand merino wool demonstrates the

brand's dedication to quality, performance, and sustainability. By incorporating this premium wool into its products, Fjällräven continues to uphold its reputation for producing high-quality outdoor apparel that meets the needs of outdoor enthusiasts while promoting responsible and ethical manufacturing practices.

ABISKO LITE NECK GAITER

SINGI MERINO HENLEY M

States of Mined

Brands for mining in Western Australia, shivers in Tasmania and heat in the Northern Territory

AUSTRALIA is a land of diverse landscapes and climates, each region boasting its own unique characteristics. From the scorched red earth of the Northern Territory to the chilly embrace of Tasmania’s snow-capped peaks, the country’s varied

environments demand tailored solutions for those who live and work within them. This is why at Zen we cater to the distinct needs of each region, providing essential products to navigate the thrills and challenges presented by Mother Nature herself.

A LEDLENSER | HF8R WORK

ZL502802, RRP:299.95

B OVERBOARD | PRO-LIGHT WATERPROOF BACKPACK - 20 LITRES AOB1135BLK, RRP:249.95

C RITE IN THE RAIN | TACTICAL FIELD BOOK KIT 4.25 X 7.25

XR980TKIT, RRP:196.95

D FJÄLLRÄVEN HIGH COAST HYDRATIC JACKET W CF87351620, RRP:489.95

E BUFF | COOLNET UV® NECKWEAR MULTI OKISA XB131375.555.10.00

F KLEAN KANTEEN | INSULATED TKWIDE 16 OZ (473ML) WITH CAFÉ CAP XK1008301, RRP:64.95

Northern Territory

EMBRACING THE HEAT

In stark contrast to the cool breezes of Tasmania, the Northern Territory boasts a climate characterised by its relentless heat and humidity. Here, survival hinges on the ability to beat sweltering temperatures and adapt to the demands of the tropics. With expertly crafted reusable and eco-friendly kanteens, Klean Kanteen is your go-to for reliable hydration companions. Whether you’re after baby bottles, camp mugs, wine tumblers or a classic stainless steel waterbottle, Klean Kanteen has a reliable range of options ready to keep you feeling fresh. Buff is another brand that knows how to face the heat. Buff neck and headwear are naturally temperature regulating and offer UPF 50 certified sun protection. If you’re an outdoor worker braving the sun, an adventurer travelling the rugged outback, or a humble explorer going about your daily routine, Buff and Klean Kanteen know how to

keep you cool in the face of the NT's relentless heat.

By offering region-specific products tailored to the challenges of each climate, Zen equips individuals with the tools they need to thrive in their environment, ensuring comfort, safety, and peace of mind no matter where adventure calls. So, whether you're mining in the red earth of WA, cosying up by the fire in Tasmania, or braving the heat of the Northern Territory, Zen has you covered every step of the way.

Tasmania

CONQUERING THE COLD

Nestled in the southern reaches of Australia lies Tasmania, a land of misty mountains and icy winds. For Tasmanians, staying warm isn't just a luxury – it’s a necessity. Zen rises to the occasion, offering a range of cold and wet-weather essentials designed to ward off the chill and keep adventurers snug and cosy.

Overboard specialises in waterproof bags, backpacks, duffels, and cases to keep your dry items dry or your wet items isolated. Overboard waterproof bags range from the 5L size to the 60L size, ensuring that your items, no matter their size, are protected from Tassie conditions. Joining Overboard in protecting from

the wet and cold is Fjallraven. From the Expedition Pack Down to the High Coast Hydratic, Fjallraven winter jackets have the style, fit and colour to speak to every adventurer. So, whether you’re up a mountain or down by the waves, Overboard and Fjallraven have you covered.

In the heart of Australia's mining frontier lies Western Australia, a vast expanse of rugged terrain rich in mineral resources. With its booming mining industry driving economic growth, the demand for robust industrial equipment and safety gear is insatiable. Ledlenser’s HF work series is the epitome of durability, boasting waterproof and dustproof headlamps that will illuminate your site whether it’s -20

degrees or 40 degrees. From dust storms to hailing wind and rain, feel assured knowing you’re backed by Ledlenser quality. Another notable brand is Rite in the Rain who supply an extensive selection of all-weather notebooks, pens, and gear. Used by people from all walks of life be it marine biologists or drilling companies, Rite in the Rain’s waterproof, sweat-proof, and smudge-proof paper is

Western Australia

MINING INDUSTRIAL MARVELS

perfect for jotting down ideas and taking notes around the workspace. Here at Zen, Ledlenser and Rite in the Rain withstand the harsh conditions synonymous with mining in WA.

MERINO MOMENTS

SUSTAINABLY PRODUCED HEADWEAR THAT GOES THE DISTANCE WITH YOU

ORDER TODAY!

AS THE end of the financial year approaches, businesses enter a phase of heightened activity, evaluating budgets, closing deals, and strategising for the year ahead. Among the myriad of decisions made during this period, one crucial aspect is the allocation of remaining marketing funds.

Many savvy businesses seize this opportunity to invest in branded corporate gifts, recognising the potential for substantial returns on this expenditure.

Investing in branded corporate gifts not only provides tangible benefits such as strengthening client relationships, recognising employee contributions, and enhancing brand visibility, but also reinforces the values of gratitude, appreciation, and goodwill.

Zen’s vision into 2030 is to continue creating APAC solutions for big brands, through people, processes, and products, and one of the solutions we provide is high-quality co-branding across several of our brands. Whether it’s laser-engraved Leatherman multi-tools and Ledlenser torches,

BY RICHARD HARRIS

pad-printed Klean Kanteen bottles, or custom-designed BUFF neckwear, Zen offers a wide range of personalised product solutions you can offer to your customers, or gift to your employees. In the last year, Zen has delivered high-quality custom branded products to a number of major Australian companies, including Subaru, Arctyrx, BHP, the Seven Network and more.

The strategic allocation of remaining marketing budgets can make a significant difference in achieving organisational goals for a

business. By leveraging this prime opportunity to invest in meaningful gestures, businesses can lay the groundwork for continued success in the upcoming fiscal year and beyond. As the adage goes, it's not just about the gift itself but the thought and sentiment behind it that truly resonate with recipients

So, if your clients or company are looking to invest in personalised corporate gifts before the end of financial year, be sure to contact Zen and find out how we can deliver your branded gifting needs.

NEVER FEEL COLD AGAIN

Necessity is often the mother of invention. In 1974 Fjällräven’s founder, Åke Nordin, was in a bivouac on the barren mountain plateau of Abisko in Sweden’s far north, enduring an unbearably cold and windy night. Bitter cold was Åke’s least favourite aspect of outdoor life. He lay there freezing, his teeth chattering, and began wondering if perhaps he could invent a jacket in which it was impossible to freeze. Åke had long hated

the army’s unpleasant sheepskins, which quickly became wet and heavy to wear. He imagined a lighter garment that could be compressed to occupy less space in the backpack and when worn could insulate at pretty much any temperature.

Consider becoming a stockist today: Contact Jackson Delaney jackson@zen.com.au

Expedition Down Lite Jacket

Keeping Warm

See the full range and everything else on ZenPort

THE WEATHER IS

Getting Chilly

Brands Using the Finest Wool

BY ISABEL MCKEOUGH

A BUFF POLAR MUTLIFUNCTIONAL NECKWEAR

XB130033.650.10.00, RRP:48.95

Combining warmth with versatility, designed for outdoor enthusiasts, it offers moisture-wicking properties, breathability, and a stylish look for all-season comfort and protection.

B BUFF MERINO MIDWEIGHT NECKWEAR

XB117820.901.10.00, RRP:55.95

Blending comfort and performance. Made with natural merino wool, it provides warmth, moisture management, and odor resistance. Ideal for outdoor activities, it's soft, breathable, and versatile.

C FJÄLLRÄVEN

1960 LOGO HAT

CF78142678, RRP: 124.95

Featuring the iconic logo from 1960, it offers comfort, durability, and a touch of heritage for outdoor adventures and everyday wear.

D FJÄLLRÄVEN

POLAR FLEECE JACKET

CF81890633, RRP: 514.95

The Fjällräven Polar Fleece Jacket combines warmth and durability. Made with high-quality fleece, it offers insulation, breathability, and outdoor-ready features for versatile comfort in chilly conditions.

E FJÄLLRÄVEN KEB

WOOL PADDED JACKET

CF86399248L, RRP: 519.95

Featuring wool insulation, it offers superior heat retention, moisture management, and rugged durability for outdoor adventures in cold climates.

F FJÄLLRÄVEN

ÖVIK NORDIC SWEATER

CF82020020, RRP: 329.95

Combining traditional style with modern comfort, the Nordic sweater offers warmth, durability, and a classic Nordic design for cozy outdoor or casual wear.

KEY RELEASES

LEDLENSER HEADLAMPS

Take On The Darker Months

Your lighting companion for every step of the way.

BY ISABEL MCKEOUGH

ADVENTURE stops for no one, not even the dark, so as daylight wanes and the nights grow long, look to Ledlenser for your next lighting solution. Whether you’re pounding the pavement on a late-night run, savouring a leisurely evening stroll, or tackling DIY projects after dusk, Ledlenser headlamps have you covered. Ledlenser understands the need for reliable illumination and offers a range of trusty companions to brighten your path.

Delve into the uniquely hands-free HF series and NEO series, and consider your small, light and bright headlamp range.

A NEO3 RUNNING HEADLAMP

ZL502717, RRP: 81.95

The NEO3 sets a new standard for compact headlamps, delivering up to 400 lumens over customisable light settings perfect for both close-up and distant illumination. With its tiltable lamp head, reflective headband and rear red flashing light, the NEO3 ensures unparalleled versatility and visibility over every nighttime walk, run, or jog.

B NEO1R RUNNING HEADLAMP

ZL502720, RRP: 101.95

Embrace the ultimate blend of portability and power with the NEO1R Running Headlamp. Weighing just 39g, the NEO1R’s ultracompact design makes it the epitome of convenience as it fits comfortably in any pocket. Enjoy unparalleled convenience with its rechargeable battery, rear red light and reflective headband that guarantee 360 visibility.

C NEO5R RUNNING HEADLAMP

ZL502323, RRP: 132.95

Experience unrivalled practicality with the rechargeable NEO5R headlamp, where a balanced weight distribution of light and battery ensures comfort during prolonged activities like late-night runs. With its powerful 600 lumens output, customisable light pattern, and 360-visibility safety features, the NEO5R ensures optimal visibility and safety throughout all your evening activities.

D NEO9R RUNNING HEADLAMP

ZL502324, RRP: 237.95

Unleash the power of the NEO9R, a cutting-edge headlamp that boasts an impressive 1200 lumens and 200m range. Its customisable light pattern and adjustable lamp head ensures precise short and long-range illumination, while the rechargeable battery offers long-lasting power with optimal weight distribution. Enjoy 360 visibility safety features and an ergonomic design that lets you wear the NEO9R not only as a headlamp but also as a chest belt.

E HF4R SIGNATURE (GREY/CAMO)

ZL502884, RRP: 119.95

Experience unmatched versatility and performance with the compact and contemporary HF4R Signature headlamp. Featuring dual white light sources for precise close and far-range illumination along with an easily interchangeable red, green, and blue front lights, this waterproof headlamp ensures both optimal visibility and practicality. The adjustable headband has reflective elements for added safety while its camouflage pattern adds to the outdoor look.

F HF6R WORK HEADLAMP

ZL502798, RRP: 169.95

Illuminate any situation with precision using the HF6R and experience an effortless transition between floodlight and spotlight with its intuitive Focus Wheel. With a high colour rendering index for accurate close-range work, long-lasting battery life for extended shifts, and versatile mounting options including a wall holder and helmet mounts, this headlamp ensures optimal lighting for every task.

G HF4R CORE HEADLAMP (RED)

ZL502792, RRP: 99.95

The HF4R headlamp’s slim, lightweight, and waterproof design makes it the ideal companion for outdoor activities as it effortlessly provides versatile and reliable illumination. Featuring separate light sources for close and far-range illumination, a red light option for preserving night vision, and a tilting lamp head with an integrated battery for maximum flexibility, this headlamp offers convenience and comfort for any nighttime scenario.

KEY RELEASES

LIGHTING THE WAY FORWARD

From Bright Ideas to Brilliant Results

Ledlenser's AF Series Lights the Path to Success

FOR THOSE who shape the world with their hands, precision and reliability are paramount. Whether you're a seasoned electrician, a meticulous plumber, a skilled painter, or a dedicated craftsman, you understand the vital role light plays in getting the job done right. Ledlenser, a name synonymous with innovation and quality in the lighting industry, has recently unveiled its AF Series, setting a new standard for area lights tailored specifically for the DIY, hardware, and industrial crowd.

ENGINEERED TO THE DETAIL

Ledlenser's Area Lights are not just tools; they are essential companions for getting the job done right. Whether you need bright, expansive illumination for vast work sites or warm, focused light for intricate projects, the AF Series Lights deliver unparalleled performance.

CUTTING-EDGE TECHNOLOGIES

Designed to enhance productivity and convenience, meet the latest cutting-edge features and technologies that puts the AF series above the others:

MULTI-CONCENTRATED LIGHT

One of the standout features of the AF Series is its Multi-Concentrated Light technology. This innovation isn't just about brightness; it's about efficiency. By directing light precisely where it's needed most, this technology makes the

lights 12% more energy-efficient while providing a staggering 35% higher illuminance compared to conventional floodlights. Imagine having the power to work with clarity and precision even in the most challenging environments.

REDUCED PERIPHERAL GLARE

Glare can be a nuisance, especially when you're focused on intricate tasks. Ledlenser has addressed this concern with its Reduced Peripheral Glare feature. By embedding LEDs into a specialised waffle structure and incorporating a reflector grid, these lights minimise peripheral glare, allowing you to work comfortably and efficiently without distractions.

HYBRID POWER

Versatility is key, which is why Ledlenser's AF Series offers Hybrid Power functionality. Whether you prefer battery operation for on-the-go convenience or mains operation for continuous illumination, these lights adapt to your needs seamlessly. It's the flexibility you need to tackle any project, anywhere.

GUARANTEED QUALITY

Quality is non-negotiable when it comes to tools you rely on daily. Ledlenser understands this, which is why each product in the AF Series undergoes rigorous testing. With 24 stress tests during design and development,

UNLOCKING THE

Full Potential of Your Gear

The Power of Accessories

HARD SHEATH TORCH

POUCH | TYPE A, D, G

ZL0333 RRP: 19.95, ZL0337 RRP: 19.95, ZL0342 RRP: 21.95

Meet the powerhouse companion for your Ledlenser H14R.2 LED headlamp – the Ledlenser rafted with double elastic walls. It not only keeps your essentials secure but also provides ample space for spare batteries, ensuring you're always powered up. The adjustable attachment loop guarantees a

18650 LI-ION

RECHARGEABLE BATTERY

ZL501001 RRP: 51.95

Perfectly compatible with a range of top Ledlenser models, this high-performance battery ensures your devices stay powered up for longer, providing reliable and long-lasting energy for all your

perfect fit on any belt size, making it versatile and convenient for all.

Type A Compatible With: P5R Work, i7, i7R, P7 Core, P7, MT7, L5, L7, T7.2, T7M

Type D Compatible With: P3 Core, P5, P5 Core, P5R Core, P2R Core, P2R Work

Type G Compatible With: P6R Core, P6R Core QC, P6R SIgnature, P7R Core, P7R Signature, M7R, M8, P7R

adventures. Don't let a low battery dim your experiences—stay bright and ready with this essential accessory.

Compatible with: P6R Core, P6R Work, P6R Signature, P6R Core QC, ML6 Warm Light, ML6 Connect WL, iH11R, M7RX, X7R, MT10, MH10, H8R, P7R Lights.

POCKET CLIP

STAINLESS STEEL CHARGE®+, WAVE®+, SURGE® - YLA934850 RRP: 11.95

BLACK CHARGE®+, WAVE®+, SURGE® - YLA934855 RRP: 17.95

FREE: YLA934866 RRP: 19.95

SIDEKICK, WINGMAN AND REV: YLA930379 RRP: 9.95

Elevate your carry experience and

ensure your tools are always at hand with this durable and stylish clip. Crafted for convenience and reliability, the Pocket Clip is the perfect addition to your everyday Leatherman multi-tool.

Compatible with: Charge®+, Wave®+, Surge®

Compatible with: Sidekick®, Wingman® and Rev®.

Compatible with: FREE® P Series, FREE® T Series, FREE® K Series, and Bond®

STAINLESS STEEL - YLA931009

RRP: 51.95

BLACK - YLA931015 RRP: 51.95

Unlock the full potential of your Leatherman with the Bit Driver Extender! Compatible with all tools and knives equipped with a large bit driver, this Extender is

HERITAGE SHEATH

MEDIUM - YLS832594

RRP: 55.95

LARGE - YLS832595 RRP: 55.95

Get ready to showcase your go-to tool in style with our Heritage Sheath. Crafted from premium leather, this sheath is not just about looks—it's engineered for top-notch performance and durability that stands the test of time. Proudly made in the USA,

a game-changer. Don't settle for ordinary—upgrade to extraordinary with the Bit Kit Extender today!

Compatible with: Charge®+ TTi, MUT®, MUT® EOD, Skeletool®, Skeletool® CX, Wave®+, Surge®, Removable Bit Driver, Signal®, Charge®+, Super Tool® 300M, Curl®, ARC®

the Heritage Sheath is more than just an accessory; it's a statement of excellence for your trusted multi-tool.

Compatible with: Bond®, Curl®, Bolster®, Micra®, Rebar®, Wingman®, Rev®, Sidekick®, FREE® P2, FREE® P4, Wave®+, Charge®+, Skeletool®, Super Tool® 300, Surge®, Signal®, BATCH #005: 40th Anniversary Tool, ARC®

REFLECTIVE AND WARM

Unveiling Buff's Winter Wonders

Discover our Autumn/Winter Range of Essentials

AS SUNNY days grow shorter and the air turns brisk, it's time to gear up for the fall and winter seasons with BUFF – your ultimate destination for innovative accessories that marry style and functionality.

DRYFLX REFLECTIVE RANGE

Available in nine different colours, BUFF Reflective DryFLX Neckwear is seamless and multifunctional, equipped with 360° reflectivity to enhance visibility in low-light conditions. This makes it the perfect purchase for any urban runners looking to stay safe as evenings get darker. For fellow environmental enthusiasts, DryFLX is fashioned from 71% recycled materials, including plastic bottles and car airbags, making it a sustainable and eco-friendly choice. With rapid drying properties and a tried and tested 4-way stretch, BUFF’s DryFLX

neckwear combines versatility and practicality with undeniable style, making it the perfect companion for all outdoor workouts and adventures.

POLAR RANGE

Children are particularly susceptible to the cold which is why BUFF’s Kids Polar Neckwear is a vital buy as we enter the colder months of the year. Soft and warm from polar fleece and available in 13 different colours and patterns, BUFF has a product for every

kids’ preference. If you’re itching for your own Polar Neckwear but not sure you’ll fit into kids sizing, there’s no need to worry as BUFF’s Polar Multifunctional Neckwear is aimed towards adults and still comes in a range of colours. Made with the outdoors in mind, all BUFF Polar Neckwear is crafted from 97% recycled content and offers UPF 50+ sun protection. Make the most of warmth, comfort and protection with BUFF’s Polar Neckwear range.

OTHER ESSENTIALS

For other fall and winter essentials, check out BUFF Midweight Merino Neckwear and BUFF Midweight Merino Beanie’s, all made with sustainably sourced wool. If you want to be extra snug, these products are all also available in BUFF Heavyweight Merino. Whether you're braving the elements on your morning commute or embarking on a weekend getaway, BUFF has everything you need to make this winter your most stylish yet.

KEY RELEASES

Flames to Feast

Opinel's BBQ Mastery and Light My Fire's Natural Spark

PICTURE THIS: a serene evening, friends gathered around a crackling barbecue, laughter filling the air as delicious aromas waft through the backyard. It's a scene that transcends borders — a universal ode to good times and great food. In this article, we delve into two essentials that elevate your barbecue game: the Opinel Barbecue Set and the Light My Fire TinderStick.

Let's start with the Light My Fire TinderStick — a game-changer in the world of fire-starting. When it comes to igniting your barbecue, the choice between Light My Fire TinderSticks and traditional firelighters is clear.

Conventional firelighters often contain a cocktail of harmful chemicals, including petroleumbased substances and artificial fragrances, posing significant health and environmental risks. Common ingredients include

BY MATTHEW GRAY

paraffin wax that emits toxic fumes when burned, contributing to indoor air pollution and respiratory issues; Formaldehyde, a known carcinogen that can cause irritation to the eyes, skin, and respiratory tract; and petroleum distillates that can release volatile organic compounds (VOCs) into the air, leading to air pollution and potential health problems. Exposure to these harmful chemicals can result in respiratory problems, allergic reactions, and long-term health issues.

Light My Fire TinderSticks on the other hand stands out as a beacon of purity. These all-natural sticks are made from sustainably sourced materials, these tinder sticks reduce the reliance on non-renewable resources and minimise environmental impact. They are free from toxic residues, ensuring a clean burn that doesn't compromise the flavour or safety of

your grilled delights. Say goodbye to the acrid smoke and lingering odours of traditional firelighters, and embrace the eco-friendly brilliance of Light My Fire TinderSticks — a choice that's not just better for your barbecue, but also for the planet.

Now, onto the pièce de résistance—the Opinel Barbecue Set. This set isn't just a collection of utensils; it's a timeless companion to your social gatherings.

Designed with functionality and eco-consciousness in mind, each piece tells a story of craftsmanship and sustainability.

The N°12 B folding knife steals the show with its 16 cm stainless steel blade and beechwood handle sourced from French forests. Its safety collar adds a touch of practicality, securing the blade whether open or closed. Plus, with an integrated opener, it's your go-to tool for both slicing and celebrating with a well-deserved beverage. Accompanying the knife is the Spatula +, a stainless steel marvel that effortlessly attaches to the N°12 B knife handle. Its stonewashed finish and bevelled edges make food handling a breeze, whether you're flipping burgers or delicately plating grilled vegetables. Versatility meets elegance in this culinary essential.

Completing the trio are the XL tongs — 40 cm of stainless steel prowess. Designed for precision and safety, these tongs redefine how you handle food on the grill. From hefty cuts of meat to delicate skewers, their asymmetrical heads and grid-lifting slot ensure a seamless barbecue experience.

In essence, the Opinel Barbecue Set and Light My Fire TinderStick embody the spirit of outdoor dining — where quality, sustainability, and camaraderie converge. Wherever you are, these essentials promise to transform your barbecue gatherings into unforgettable moments. So, fire up the grill, gather your friends, and let the culinary adventures begin.

EFFILE 10

PRODUCT SKUS:

YO002559 BEECH

YO002566 EBONY

YO002562 OLIVE

YO002555 PADOUK

A more urban blade, a streamlined handle and a ferrule stamped with the new range's logo. The polished ground blade is 8 cm long and made of stainless steel. The Virobloc safety collar locks the blade in an open or closed position.

NEW PRODUCTS

EFFILE 12

PRODUCT SKUS:

YO002560 BEECH

YO002564 OLIVE

YO002556 PADOUK

The Effilé 12 is renowned for its excellent cutting quality. The 12 cm polished ground blade is flexible, fine and sharp, so you can cut with precision. The beech handle lends this elegant knife simplicity. Although it's very handy in the kitchen, this is a closing knife that can be carried anywhere thanks to the Virobloc safety ferrule, stamped with the new Effilés logo, locking the blade in the open and closed positions.

EFFILE 15

PRODUCT SKUS:

YO002561 BEECH

YO002608 OLIVE

YO002557 PADOUK

The new version of the Effilé 15 features a Virobloc safety ring stamped with the new Effilés logo. However, it retains its unique design: its 15 cm polished ground blade is renowned, particularly for filleting fish, and its sleek beechwood handle makes for a pleasant fit in your hand.

NEW PRODUCTS

EFFILE 8

PRODUCT SKUS:

YO002558 BEECH

YO002563 OLIVE

YO002554 PADOUK

The new version of the olive Effilé 8 is the very definition of elegance: an 8cm mirror finish blade with a more rounded tip, a streamlined handle made of olive wood and a Virobloc safety ferrule stamped with the new logo. It's an elegant little pocket knife that you can take with you wherever you go.

A more urban blade, a streamlined handle and a ferrule stamped with the new range's logo. The polished ground blade is 8 cm long and made of stainless steel. The Virobloc safety collar locks the blade in an open or closed position.

YO002546 SAMPO CURLY BIRCH

NO.8 SPECIAL EDITION

PRODUCT SKUS:

Our N°08 Sampo features a buffed birch handle from the forests of Finland. In Finnish mythology, Sampo represents a magical object. Don't hesitate to discover this new product.

YO002546 SAMPO CURLY BIRCH

IGNITE CURIOSITY, INSPIRE SALES

Light My Fire's Store Displays Will Amaze Your Customers!

Unlock the secrets of retail success with Light My Fire's brand store displays. With Zen's expert eye and an inherent brilliance that breathes life into your retail space, prepare to ignite a shopping experience that leaves customers in awe. Contact us for more information and let Zen's expertise illuminate your brand with enchantment and wonder!

ZenStream Standouts

BY CORRINE VICENTE

OUR ZENSTREAM Standouts delve into the innovative world of ZenStream, a dynamic video channel hoping to empower our many retail partnerships.

With a weekly array of content ranging from brand highlights, new product showcases, to comprehensive training sessions, ZenStream provides you with cutting-edge ideas and strategies. Join us as we explore how this platform is not just informing, but transforming the retail landscape with its unique approach to digital engagement and education. Here's a few ZenStream Standouts over the past 3 months.

OUR SELECTION OF

A chat with the people behind Zen Staff Profiles

Ronnie Silicz

Sales Coordinator

Eloise Adamo Brand Coordinator

What do you do at Zen?

I work in the sales team and this is my tenth year with the company. My primary tasks include assisting with: B2B contract pricing & maintenance, New material creation, Monitoring new product movements & arrivals, New line forms, Engraving job workflow.

What and how is your team like? What does your team do and how does it fit into the wider Zen business?

Our team’s main objective is to increase sales by pursuing new business opportunities while maintaining existing customer accounts. We have great account managers across Australia, New Zealand & Singapore who work tirelessly to achieve these goals.

What’s your favourite thing about Zen?

We all get along with each-other & there’s always someone to help if you get stuck on a problem.

What is something you’re passionate about?

Liverpool Football Club

What is a Zen product you really like/want, that you’ve had your eyes on for a while now?

Area Light AF4R – Ledlenser is my favourite brand and I use them every day at home. The area lights are so useful, and this latest range has me all excited!

What is your ideal adventure?

Visiting countries with completely different cultures to England/Australia. Bali ticks all of those boxes and Japan is on the to do list!

What does a perfect day look like to you?

Blue skies and sunshine

What do you do at Zen?

I work as the Brand Coordinator for one of our brands Fjällräven.

What and how is your team like?

What does your team do and how does it fit into the wider Zen business?

My role allows me to work with many different people, but mainly the Fjällräven Business Manager Jackson and our Zen Sales and Marketing Team as I manage the socials and marketing side of Fjällräven. The people in my teams are flexible, supportive and creative, and together we work to make sure the brand stays relevant and thrives across all of our regions in Asia Pacific.

What’s your favourite thing about Zen?

Definitely the sense of community – no matter if you work in the office, the warehouse, the stores or a different country, Zen is always fun!

What is something you’re passionate about?

I love to travel and have had some amazing opportunities exploring different places including Europe, Thailand, Singapore, China and Fiji (and pending America this year!) and would love to add to that list in the future!

What is a Zen product you really like/want, that you’ve had your eyes on for a while now?

The Klean Kanteen 16oz Rise Tumbler – it is the perfect size and shape for my morning coffees!

Which Zen brand is your favourite, or like a lot in particular?

I’d be a terrible brand coordinator if I didn’t say Fjällräven! While I’m not the biggest hiking fan, I’ve still got a growing collection of everyday Fjällräven pieces and am always excited when new arrivals come in.