Zen Summer Edition - Q4 2022

COMING SOON TO ZEN: PRODUCTS FOR BIG AND SMALL ADVENTURES IN LIFE

A must-have range of food container kits and accessories for all outdoor lovers.

Light My Fire’s roots are firmly grounded in timeless Swedish design. Respecting and enjoying the outdoors is part of our heritage; it’s in our DNA and in everything we do. Manufactured in our factory in Västervik, Sweden, the only thing that leaves our factory is our products. No chemicals, no emissions!

Quality and our impact on the environment are the leading factors in everything we do. Our products last, and are produced with wellthought-out materials, all to be the change we wish to see in creating a circular economy and better world.

WELCOME TO ZENMAG 24 SUMMER

MANAGING DIRECTOR

David Yates

HEAD OF SALES

Carlos Carneiro

P +61 417 802 864 carlos@zen.com.au

APAC INDUSTRIAL AND HARDWARE BDM

Andrew Vaughan

P +61 418 326 000

Whats App +61 418 326 000 andrew@zen.com.au

APAC OUTDOOR BDM

Adam Denison

P +61 432 154 745

Whats App +61 432 154 745 adam@zen.com.au

NZ COUNTRY MANAGER

Guy Richardson

P +64 272 467 460 guy@zenimports.co.nz

Zen Australia

Zen Imports Pty Ltd Unit 8, 7-9 Rhodes St West Ryde, NSW 2114 P +61 2 8878 3600 E zen@zen.com.au W zenimports.com.au

Zen New Zealand

Zen Imports (NZ) Ltd PO Box 673, Pukekohe, NZ 2120 P +64 272 467 460 E zen@zenimports.co.nz W zenimports.co.nz

Zen Singapore

Zen Distribution (Singapore) Pte Ltd 1 Goldhill Plaza #03-39, Singapore 308899 E zen@zensingapore.com W zensingapore.com

Whats App +61 417 802 864

Zen All-region Dealer Portal W zenport.zenimports.com.au W zenport.zenimports.co.nz

JUST THIS LAST MONTH, we had the international team from Opinel visit us for the very first time. It was their first visit to Australia and while their trip was short (2.5 days) it was packed with knowledge and education. The team from Opinel joined us at one of our Zen team building events with OzHarvest. Over a week long period various teams from our company learned waste free cooking, prepared and cooked meals that would be distributed that night for people in need. If you are not familiar with OzHarvest, pop it in to google and learn about all the wonderful things they are doing.

in Singapore, New Zealand and Australia as their chosen APAC brand partner. Flip through the pages of their iconic products which have all been redesigned and become even more sustainable with their BIO materials.

A friend of Zen, Si Harris, also took some time to give some constructive suggestions on the topic of hiring people. It’s a global issue since the pandemic hit in finding appropriate people for almost all industries.

We’re only weeks away from the holiday season, so be sure to take a look at our suggestions to increase your Average Order Value.

This issue brings the launch, from Sweden, Light My Fire. We’re honoured to represent them

David Yates

Lastly, this year has been turbulent and unexpected and felt like we’ve been on 2 x speed as the year draws to a swift end. Enjoy the holiday season with your friends and family and we’re expecting a slightly less turbulent 2023. ZENMAG

ZEN TEAM AND OPINEL VISIT OZHARVEST

We’re Making A Change.

We're saying so long to single-use steel. Starting early in 2022, we began to manufacture our products using certified 90% post-consumer recycled 18/8 stainless steel. This monumental change has us on track to reduce our greenhouse gas emissions from stainless steel by 40%. And we're not stopping there. By 2023, 95% of our products will be made from our new recycled steel.

MORE THAN JUST SLEEPING PADS...

CONTACT ZEN TO DISCOVER THE FULL KLYMIT RANGE.

PREP FOR SCHOOL

Back to School Survival Guide

Ready or not, back to school season is in full swing! If you're feeling a little unprepared, don't worry – we've got you covered.

AS THE SAYING GOES, "time flies when you're having fun." It seems like only yesterday we were sending our kids off to school in the morning and now it's already time for them to head back! For retailers, back to school is a very important time of year. Millions of parents will be hitting the stores in search of school supplies, clothes, drinkware and more.

According to Grandview Research, the global back to school market size was valued at USD 171.8 billion in 2021. Driven by developments in the digital area and retail sector, the back to school market is expected to

BY SABRINA LO

advance at a compound annual growth rate (CAGR) of 5.2% from 2022 to 2028. The report also found that there is an increase in spending for school bags, where back to school products that are bought most frequently include pens, pencils and notebooks.

Retailers who find ways to save time and money on school supplies search and shopping will win consumers' affection and loyalty. So what can retailers do to prepare for the back to school rush? Here are a few tips:

• Make sure you have a well-stocked inventory of items that are popular with

students and parents, such as notebooks, pencils, pens, backpacks, lunch boxes, and more.

• Create special offers and deals that will save shoppers' time and money.

• Have a dedicated team of employees who can help customers find what they need.

To help you maximise this back to school shopping season, here are our favourite brands and combos that you should consider stocking up on. Get a jump on back-toschool shopping this September

— it'll be a snap for parents and students alike!

KLEAN KANTEEN

FEATURED: XK1005733 Food Box Set (RRP: 129.95) XK1008435 18oz Classic Narrow (w/Sport Cap) Tiger Lily (RRP: 44.95)

More than just bottles – Klean Kanteen is home to feel good, durable and reusable food and hydration companions that will never go out of style. Big or small, insulated or lightweight, Klean Kanteen's range of products are the perfect back to school companion for anyone.

FJÄLLRÄVEN

FEATURED: CF23510501 Kånken Sky Blue (RRP:164.95) CF23508141 Kånken Organizer Warm Yellow (RRP: 69.95)

Originated from a childhood dream of enabling and inspiring more people to spend time in nature, Fjällräven is home to timeless, practical, durable and quality designs. Did you know the first Kånken was intended to solve back pain in children, and all began during the back-to-school season of 1978?

RITE IN THE RAIN

FEATURED XRYE13 Mechanical Clicker Pencil - Yellow w/ Black Lead (RRP:29.95) XR13BR Mechanical Clicker Pencil Lead Refill - Dark Lead - 2B - (12 Refills) (RRP: 19.95)

Resilient and dependable, from notebooks down to pens and pencils, Rite In The Rain products are guaranteed to survive even in the most extreme of conditions. In the pouring rain, or out in the field, you can count on Rite In The Rain to protect your work.

LIGHT MY FIRE

FEATURED

BIO Hazyblue (RRP: 12.95) XL8728803410 Light My Fire On-the-go Cutlery Case (RRP: 19.95)

Made in, of and by Sweden, Light My Fire believes that life is tastier outdoors, and is dedicated to reconnecting you with nature, wherever you are. Featuring sporks, lunch kits and even outdoor cooking kits, Light My Fire has everything you need to enjoy a meal outdoors.

SWEDISH SENSATION

Super Trouper

A Focus on Swedish Brands

BY SABRINA LO

AT ZEN, we are dedicated to managing, marketing and distributing the many international brands that we work with. Amongst our leading brand partners from all across the globe, there is just one country that seems to have no shortage to great global brands per head of population – and that’s Sweden.

It is no secret that Sweden

is an innovative powerhouse. With a long history of producing high-quality products, Swedish brands are known for their reliability all over the world. But what is the secret to Sweden's success? Why do so many great brands come from Sweden, and why are they so good at manufacturing products?

The answer might just be in Swedish philosophy: LAGOM

Steeped in Swedish culture, Lagom (lah-gum) is a Swedish term for "not too little nor too much" – it's all about balance. This Swedish way of life means looking at the things in your life and deciding what you really need. Rather than removing everything from your life, Lagom focuses on decluttering things that bring stress, and helping you bring more happiness into your life instead.

Pretty much all Swedish brands embodies the Lagom spirit – quality, simple, and timeless, their attention to detail and commitment to quality can be seen in everything: from our apparel brand Fjällräven, to our knife manufacturing brand Morakniv, outdoor cooking brand Primus and our latest addition Light My Fire

Though manufacturing products in different sectors, Fjällräven, Morakniv, Primus and Light My Fire are all proud of their Swedish heritage. Andante Andante like the Abba song, Fjallraven is all about treading slowly, with nature forever in their heart; Morakniv prides itself in its long history of manufacturing in Mora, Sweden; Primus believes that being well fed

is the start to any great adventure; and Light My Fire is dedicated to creating products that reconnects us back to nature.

Each championing the Swedish traditional sense of minimalism, quality design and dedicating their efforts to nature in their own way, Fjallraven, Morakniv, Primus and Light My Fire are all members of the prestigious Scandinavian Outdoor Group (SOG). The groups focuses on Scandinavian heritage, manufacturing premium and innovative products, striving to do good for nature and people with passion and joy. As proud members of the SOG, this is a testament to the high regard that their products are held in, not just by us here at Zen, but by the industry as a whole.

So there it is, the Swedish secret to manufacturing excellence: nature and heritage at its core. With a focus on quality, simplicity and balance, Swedish brands create products that are built to last. If you're looking for quality gear that will stand the test of time, look no further than our range of Swedish brands – you won't be disappointed.

RATHER THAN REMOVING EVERYTHING FROM YOUR LIFE, LAGOM FOCUSES ON DECLUTTERING THINGS THAT BRING STRESS, AND HELPING YOU BRING MORE HAPPINESS INTO YOUR LIFE INSTEAD .

DATA DRIVEN GROWTH

Proudly Swedish, with a burning devotion to become a truly circular company, Light My Fire is dedicated to reconnecting us with nature, no matter the place or time, sustainably.

BY SABRINA LO

PASSIONATE AND DRIVEN by her love for nature, Light My Fire owner and CEO Calill Jagusch shares with us the story and her aspirations for Light My Fire. TURN FOR MORE >

FROM SPARKS TO LIGHT MY FIRE

It all began with Calill’s Father, Michael Odqvist accepting a challenge from his neighbour.

“My father, who at the time lived and still does in Majorca. He was challenged to light the barbecue as fast as he could, over the fence from a neighbour.”

“And of course he was on – he did the classic with chemicals and newspapers and it stank but not hers,” continues Calill.

“Her lovely fire was burning, smelling of resin and the forests. It took about 10 minutes to make it glow and he thought, that's really cool. I'm going to find out what those sticks are.”

Known as fatwood kindling sticks, Calill’s father travelled to Guatemala and quickly found his supplier for those sticks.

Shortly after he acquired the sticks, he called Calill.

“I was at the time having a good time training horses in Spain on Costa de Sol,” says Calill “So dad called me when the first container was sailing and said, ”Calill do you want to come home and sell a really cool product?” And I said, “Yeah, sure.”

“And he explained the story, and it's a fantastic story to tell someone.”

BUT IT'S NEVER GOOD TO BE THE FIRST “The container arrived and Swedish customs confiscated it because it was MayaSticks from Guatemala, so it had to be drugs,” explained Calill.

“We eventually got it out and it was shipped to the supermarkets, but no one understood what it was.”

“We sold nothing and had no money for marketing,”

“And three months later we

Light My Fire now available in Australia, New Zealand and Singapore via ZenPort

were out. You know, that's how it is in the supermarket world – if you don't sell, you’re out. So we thought, what do we do now?”

And that’s when they paired their Swedish Firesteel with their kindle sticks, and turned their vision towards outdoor shows.

“And the cool thing is that with the Firesteel and the wood together you can even go swimming – they are okay with water submersion so that was sort of the start,”

“For 3 1/2 years I was doing shows – about 30 shows a year in Norway, Sweden and Germany.”

“And it's still, 25 years later, the best thing to do, to stand and demonstrate. Because people come, it's like bees to honey.”

“Fire is fire, it's in us. We were

Light My Fire FireSteel BIO Army Slatyblack Firestarter (See p29)

not really selling a product,”

“We were selling a dream.”

IN SWEDEN, OF SWEDEN, BY SWEDEN

After finding success with their tindersticks in outdoor shows, Calill quickly noticed another opportunity.

“Back in the late 90s, the sort of outdoor world and gear had more focus on survival and hunting. It was dark, green, very male, and all about survival.”

And Calil thought to herself, “Why can't we have a bit of colour here? And why does this eating and drinking stuff need to be so ugly?“

And so, in 2005 saw the first meal kit produced locally in Sweden.

AU NZ SG

“The whole idea was really that, why can't you design a nice, a nice, clever thing with everything you need.” says Calil.

With a meal set on the shelves, Calil needed cutlery to compliment the Meal Kits.

“Last minute but not an accident, we developed the design for our spork and at about five minutes to 12, we were thinking we need a knife as well! So we added the serrated knife edge on the fork end of the spork.”

“This was amazing at the time,” continues Calill.

“Red, yellow, green and blue, and that was like candy at the shows because everything else was not in colour. ”

With an unexpected popularity and love for the spork after its first appearance at the shows, over

60,000,000 of the same spork has now been sold and exported to countries near and far.

Guided by their very own Seven Commandments, Light My Fire and Calill develop their products and prides themselves in their Swedish heritage and origin.

“When I was 11 and learning English in school, there was this wonderful text – what is a Swede?”

“A Swede is someone who's industrious, very fanatic. We'll spend hours learning about the most trivial of things just because we want to know.”

Besides their own values, Calill also attributes her and Light My Fire’s vision to the Janteloven.

“No one should think that they are any better than anyone else,” explains Calill.

“And that's something that’s extremely deeply rooted in us.”

Besides the Law of Jante, Sweden is also home to many other laws – the Law of Nature and allemansrätten, Every man’s right.

“The law of nature is also important and it forms us. You are allowed to walk wherever you want,”

“As for allemansrätten (every man’s right), it’s the law that allows you to camp anywhere.”

And for Light My Fire and Calill, that’s the Swedish way.

1 FOOT IN THE CITY, 1 FOOT IN THE WILD.

“A sustainable product, at the end of the day, it's the things that we use.”

As the world evolved and changed, Light My Fire stood firm and continued to grow with their timeless and minimalist designs.

“I'm super proud to have a product from 2005 that is hotter than ever.” smiles Calill.

2019 saw Light My Fire making the switch from plastics to bioplastics.

“It starts with the product.

Always, always, always.” says Calill.

“Ask yourself, does the world need this thing at all? Should it exist? And if it should, can we fix it?”

Aside from making the switch from plastics to bioplastics in 2019, Light My Fire kept most of their original designs the same.

“We haven't changed a thing – materials, absolutely. Perhaps some utensils inside, but why on Earth should you have one food box for your backpack and one to work?”

“Why don't you use the same one?”

“For Light My Fire, I've spent the last 2-3 years with new business models. We should grow, but we should produce less and how do you do that?”

And it was in events, where Calill found her answer.

“Music, camping or any event, we have a reason to exist there.” says Calill.

“There are no bins in the woods or outdoors,”

“So we found our ways of going into these events and becoming a part of that by renting out our products at these functions.” continues Calill.

“It’s all about finding circular ways for our products.”

IGNITING DREAMS, TODAY AND TOMORROW

With Europe’s push to reduce plastics by half in 2026, Calill and Light My Fire have sprung into action.

“In Sweden we have decided to do 2 things – by 2024 every cafe and restaurant needs to have a rotation system in place, and also by 2024 the government will make a direct tax on food containers,” says Calill.

“And you know once that tax comes in, things are going to happen.”

With cafes, restaurants and offices as their latest audiences,

Calill explains to us how Light My Fire fits into Europe’s grand plan to plastic reduction.

“What we are doing now, we sell to offices and you can do this as well,”

“So we sell our meal kit displays to offices, and they take the display with food boxes inside and put it by the door.”

“And when people go out for food, they just take the box out of the display, bring and use it, wash it or put it in the dishwasher and in the end, back in the display.”

“And this is something we just started, we've done like pilots for one year and we've had a couple of hundred office staff trying,”

“And that's of course something you could do anywhere as well.”

“That's where I see the business especially and why it's exciting for us work with Zen. Zen so far away and we don't have to produce anything in Sweden.”

“In my world we could definitely produce those simple products anywhere.”

“So I think the big thing in the future would be looking at should Light My Fire products be produced locally.”

And that’s not the only thing Calill has in mind.

“A washing-up trailer.” says Calill.

“So imagine a food truck, but it's for storage and washing up recyclables and reusables.”

“Because with our meal kits rented out, there needs to be a place to clean up before returning them.”

So with rent out meal kits, mobile washing-up trailer aside, what else is in store for Light My Fire?

“We're looking into new materials.” answers Calill.

“It's easy to to develop things in plastic if you have a plastic factory, but we don't have to have plastic products.”

“And the nice thing is because we don't need quality wool for woolly jumpers, we need seat things and it can be done with wool that’s quite rough, because that's the problem.”

“There's so much rough wool that is wasted here,”

“And we could really use that for a lot of fun things, so we're looking at that.”

The Importance of Hiring the Right People

Simple strategies to help you find unicorns

UNSUCCESSFUL HIRING

, or as The Economist calls “the single biggest problem in business today” – business success is highly dependent on who you hire AND who you don’t fire!

BY SI HARRIS

Recruiting an “A Grade Player” is a core function of the business owner and one that should never be outsourced. Afterall, Roger Federer doesn’t outsource his forehand!

Culture is everything, and a wrong fit will play havoc with your culture. Here are some simple rules for recruiting and retaining the right players for your team.

1. Get very clear on the DISC profile for the role you are after.

2. Don’t advertise like everyone else – stand out

3. Get your interview process worked out

4. Pay well

5. Have a well-oiled induction process

6. Measure performance regularly

7. Mentor, guide, coach, review and train continuously. Let us take a deeper look into these rules.

1. Get very clear on the *DISC profile for the role you are after. Do you need an outgoing person to break ground in a new territory or someone who is a door opener for you? Do you need someone good with client relations to manage a portfolio, or do you need someone who can focus on a detailed task for long periods? The way you recruit is determined by the

type of individual you need for the role itself; while the ad you write and adjectives you use throughout the copy, the platform you use to promote the role are all determined by the DISC profile. Don’t advertise like everyone else – stand out. Write a love letter to your potential ideal candidate: mention your core values and the type of person you are looking for to fit into your culture. Use a long form landing page to send potential candidates to, and use video for higher engagement and impression rates.

2. Have your interview process worked out. The ability to ask the right interview questions will dramatically improve your ability to quickly distinguish an A Player from a B or C candidate.

3. Pay well – it’s a highly competitive marketplace, so make sure you are on or above the mark when it comes to pay rates. Replacing someone in your business is a costly exercise, and hiring mistakes can cost tens or hundreds of thousands of dollars each time!

4. Have a well-oiled induction process. Follow companies

*DiSC is a personal assessment tool used by millions of people every year to help improve teamwork, communication, and productivity in the workplace. Further reading on DISC

like Zappos – these guys have the most incredible culture and they don’t want to mess that up with a wrong hire. With a 4 weeks long induction process, Zappos is serious about the way they induct new people to their team – individuals who make it through to selection/ induction are also paid $3000 if they decide to leave the process at any stage!

5. Measure performance regularly. An annual review these days is totally irrelevant. How often do you think a Wallaby is

ABOUT SI HARRIS

I’ve been guiding clients on finding unicorns, and many more business strategies, for over 20 years now. My role here at the Academy is to guide, mentor, advise and push my clients to implement simple, proven strategies to help them do the only 2 things they are in business to do. 1 – Make money and 2 – have fun doing so!

I act as their Chairman, mentor, advisor to help them get really clear on their goals

reviewed? You can net that it is not annually! Reviewing your hires monthly, setting goals, reviewing wins and losses and helping them manage their careers are great ways of staying on top of their progress.

6. Mentor, guide, coach, review and train continuously. Train them such that they can leave at any time, treat them such so that they don’t! I often hear this, “what if I invest in them with training and they leave?” Here’s my response – what if you don’t train them and they stay!

and then design the plan to get them there faster than they would do under their own steam. I help them make fewer mistakes and recruiting the right players for their teams is critical.

CONTACT ME FOR MORE INFORMATION theacademy.business si@theacademy.business

I OFTEN HEAR THIS, “WHAT IF I INVEST IN THEM WITH TRAINING AND THEY LEAVE?” HERE’S MY RESPONSE – WHAT IF YOU DON’T TRAIN THEM AND THEY STAY!

Best AOV Increasing products

There are many different ways to boost your Average Order Value (AOV). Offering accessories and products that complement the main purchase is one way to do this. That's why we've put together this list of accessories and products – check out our recommendations that will help boost your AOV.

A. FJÄLLRÄVEN KEYRING (RRP: $14.95)

Made of the same webbing material found on Kanken backpacks, the keyring is perfect for adding a unique, colourful and personalised touch to your keys, bags or anywhere you like, really. A part of Kånken Essentials, this accessory is perfect for any Kanken or fjallraven purchase.

B. LEDLENSERK6R SAFETY (RRP: $55.95)

Tiny but mighty, this keyring lamp boasts up to 400 lumens of light, with a shrill alarm and red light function in a portable and stylish package. The perfect pocket pal and keyring companion, carry this keychain light in your pocket for illumination wherever you go.

C. LEATHERMAN - HERITAGE SHEATH (RRP: $49.95)

Made in the USA just like all Leatherman multi-tools, this leather sheath features heavy-duty stitching, premium leather, and a reinforced custom snap that provides added durability and integrity. With 2 sizes to choose from, show off your favourite Leatherman with this good looking and practical sheath.

D. RITE IN THE RAIN - TOP SPIRAL 3X5 POLYDURA NOTEBOOK - UNIVERSAL (RRP: $13.95)

Defending your notes from splashes, stains, and even a spin cycle, this notebook’s bright PolyDura cover material survives splashes and scratches. With

tinted, light-grey pages that reduce harsh glare, its Universal Grid pattern supports writing, mapping, sketching, charting, and more.

E. KLEAN KANTEENCHUG CAP (RRP: $24.95)

Designed for fast hydration at the gym, at the soccer pitch or at the trail, the Chug cap features a handy spout cover that protects against spills while you exercise, and screws down securely for a leakproof seal when you're done. Compatible with TKWide Klean Kanteen bottles only.

F. NITE IZE - WATERPROOF POCKET

(RRP: $52.95)

Slim and durable, the RunOff Waterproof Pocket is the perfect pick for keeping your electronic

devices and valuables safe and protected. With built-in attachment points and an integrated belt loop, this pocket is perfect for any travel or adventure – near or far.

G. OVERBOARD - DRY POUCH MULTIPACK

(RRP: $44.95)

Constructed from lightweight TPU-coated ripstop nylon fabrics and featuring Overboard’s trusty Fold Seal System, these weatherproof, durable dry pouches are great for organising and storing smaller items. And for the ultimate convenient access, these drybags buckle easily onto your belt or bag loops.

H. OPINEL - ALPINE SHEATH (RRP: $29.95)

Made for Opinel’s most popular

folding knives N°07, N°08 and N° 09, as well as the Slim knives 8 and 10, this sheath is made to keep your knife protected and safe. Featuring a synthetic leather construction, a belt loop and metal snap closure, keep your Opinel close and enjoy easy access anytime.

I. KLYMIT - COAST TRAVEL PILLOW - REGULAR

(RRP: $29.95)

Affordable, comfortable and travelfriendly, meet your new go-to pillow – with a brushed polyester, soft outer pillow case with plush synthetic fill, the Coast Travel Pillow packs down small in its included storage bag, making it perfect for throwing in the car and packing in a backpack or suitcase.

THE ULTIMATE GIFT GUIDE

Zen's Guide to the Best Christmas Gifts This Year

When it comes to Christmas gifts, there are a few things that you can always count on. First, people love getting presents! Second, people love receiving gifts that are useful and durable. And third, people love high-quality products from trusted brands.

THIS YEAR, why not give the gift of Zen? Here at Zen, we carry some of the world’s leading brands in our focus categories, and our products are at the cutting edge of design, technology, and quality. There’s something for anyone on your list. Whether you're looking for something for outdoor enthusiast in your life or a unique gift that nobody else will have, we have it all here at Zen.

FOR THE OUTDOORSY PERSON IN YOUR LIFE

Look no further than the Swedish brand Fjällräven. With over 50 years of experience making high-quality and durable outdoor

gear, they know what it takes to make products that stand up to anything. We recommend the classic (a) Kånken backpack (RRP $164.95), which is perfect for any occasion and comes in a variety of colours and styles. These backpacks have been around for decades and are still as popular as ever. Alternatively, when you want to carry as little as possible, check out their awardwinning Bergshell Ulvö Hip Pack (RRP:$89.95)! It's perfect for carrying your phone, wallet and other small items while keeping your hands free. So, get stocking on these crowd favourites – they'll be at the top of the wish list.

BY CORRINE VICENTE

THE PERFECT CHRISTMAS GIFTS FOR YOUR LITTLE ONES

There’s nothing like seeing your kids' faces light up on Christmas morning, and that’s where Ledlenser comes in – figuratively and literally. Designed for kids in mind, the Kids Lighting Range is sure to keep your little ones safe and entertained during this festive season. If you’re looking for a gift that’ll thrill kids of all ages, look no further than the (b) Kidcamp6 Lantern (RRP $19.95) or the Kidbeam4 Torch (RRP $43.95), allowing kids to explore their world with their very own light. Both have the ability to illuminate in four different colours making sure for

(d) Selk' Bag Lite Recycled

a colourful adventure anywhere. The lantern has an additional party blink mode to improve the fun times.

FOR THE CONSCIOUS FOOD LOVER

Klean Kanteens Food Solutions are the perfect way to show your loved ones that you care about their health and the environment. Their lunch boxes and canisters are perfect for storing and transporting food, and they make great gifts for eco-conscious friends and family members. From lunch boxes to food

canisters, it’s the go-to for the on-the-go. With the Climate Lock vacuum insulation and TK Closure thermal technology, your food will stay hot or cold no matter where you are. Plus, the food-grade silicone lids make them leakproof and dishwasher safe. Give the gift of sustainability this Christmas with Klean Kanteen!

HERE IS ONE FOR THE NOMADS

If you have a friend or family member who is always on the go, the Selk' Bag might just be the perfect Christmas gift for them! Their wearable sleeping bags are perfect for anyone who loves to travel, camp, or just lounge around at home. Made with recycled materials and paired with seamless technology, the Selk’Bag promise is total comfort no matter the conditions. (d) The Lite Recycled series (RRP $299.95) is perfect for spring and summer camping and cool weather lounging enthusiasts alike. One bag is made from 153 discarded plastic bottles. Even better, the range doesn’t limit the fun to age. The Selk'Bag Kids (RRP $189.95) is perfect for snuggle wear or adventure-bound moments. So, give the gift of comfort. Selk'Bag – it’s the answer to sustainability, warmth, and freedom to roam.

INSPIRATION FROM THE ARTISTS

Artistic inspiration meets limitless nature. Opinel melds these two worlds and creates the limited edition Escapade series following French Tattoo artist Jérémy “Les Aiguilles de Djé” Groshens, three unique paths of nature. These knives make the perfect Christmas gifts for outdoor enthusiasts and anyone who loves to explore nature. (c) Escapade #08 Azimut knife S/S 8.5cm (RRP $84.95) in perfect artistry revisits the graphic potential of mountain mapping. #08 Elevation Knife S/S

8.5cm (RRP $79.95) is inspired by Japan's sacred places and landscapes in a minimalist yet colourful fashion. #8 Bivouac knife S/S 8.5cm (RRP $79.95) mixes tattoo and outdoor codes. Let this collection continue to inspire.

WATER LOVERS, THIS ONE IS FOR YOU

Know someone that lives a little too close to the edge? Gift safety and peace of mind with the Overboard waterproof phone case! This handy little pouch will keep your smartphone safe and dry while you chat or snap away. The best part is, you can still use your touchscreen and all your phone's features while it's sealed inside the pouch. Plus, it comes in both a small (RRP $44.95) and large size (RRP $44.95) so no one’s limited to this lifesaver.

SOMETHING YOU NEVER KNEW YOU NEEDED

Looking for a unique Christmas gift for the outdoorsman or woman in your life? Look no further than the Klymit Everglow Light Tube (RRP $44.95). This inflatable LED lantern is perfect for camping and outdoor adventures. The efficient five-volt white LED light tube provides directional and lanternstyle lighting and packs down to fit in your pocket. Plus, it easily attaches to your tent, awning, or car door via the Hypalon carabiner loop. It's powered by a USB input, so you can easily charge it up before your next adventure. Klymit Everglow Light Tube, it’ll light up your next adventure.

The holiday season is a time for giving, and what better way to show someone you care than by gifting something that means something? Whether it’s the meaning of safety and travelling with peace of mind or expressing yourself and being inspired, let Zen show you the way to intentional and practical gift giving this Christmas.

(c) Escapade #08 Azimut knife S/S 8.5cm

(a) Kånken backpack

(b) Kidcamp6 Lantern

E.

Back to School

Are you ready for the back-to-school season? It’s time to stock up on supplies and gear! This year make sure you have everything you need with our crowd favourites, go-to-list. We've got recommendations for students of all ages-from elementary school through to college. So whether you're just starting out or are a seasoned pro, we've got you covered. Here’s to being geared up for a successful term!

A. FJÄLLRÄVEN - KÅNKEN MINI COOLER

(RRP: $109.95)

This little powerhouse is perfect for keeping your food and drinks cold or warm, depending on what you need. It's made of G-1000 HeavyDuty Eco S material, so it can handle whatever you throw at it. Plus, it comes in a variety of fun colours and has a zippered inside pocket for an icepack. And if that wasn't enough, it also has a customisable name label! Whether you're using it for school or just everyday life, the Kånken mini cooler is a perfect addition to your Kånken collection.

B. FJÄLLRÄVEN - KÅNKEN PEN CASE

(RRP: $54.95)

Durable, stylish, and built to last. This zippered case is made of durable G-1000 fabric and fits

perfectly into the side pocket of a Kånken backpack. It's perfect for storing your favourite pens to stationaries and pens and comes in a variety of colours to match your vibe. So, write in style this school year with the Kånken pen case!

C. FJÄLLRÄVEN - KÅNKEN

TOTEPACK (RRP: $184.95)

Versatility at its finest, you’ll love the Kånken Totepack. A hybrid bag that converts between a shoulder bag and backpack, it’s perfect for carrying everything you need. It has a zippered main compartment and an inside pocket with a padded base for your laptop. Plus, the seat pad in the back of the main compartment makes it perfect for taking breaks wherever you are!

D. LEDLENSER - ML4 LANTERN (RRP:

$82.95)

Why not take the brightness of home with you wherever you go?

This 300 Lumens Go-Anywhere Lantern is perfect for kids and adults alike. It's featherlight and

SCHOOL BAG ESSENTIALS

ultra-compact, so it can easily be carried in a backpack or pocket. Did we mention that its carabiner hook can clip to practically anything? With three power modes of bright, white light and two red light modes, as well as a blink mode – this lantern is sure to brighten up any situation.

E. LEDLENSER - KIDLED4R HEADLAMP (RRP: $46.95)

Headlamps as the perfect back-to-school item. These headlamps are not only safe and practical, but they're also tons of fun! Kids will love using them to read at night, walk home safely or play under the living room fort. Here's a bonus they come in a variety of cool colours and feature a rechargeable battery.

F. NITE IZE - WATERPROOF POCKET (RRP: $78.95)

This Medium Packing Cube is the perfect size for anyone. It fits snugly in any backpack and protects its contents from being damaged. Additionally, it is compressible and waterproof, so

you can be sure your belongings will stay safe and dry on those rainy days. We highly recommend investing in one of these cubes for back-to-school gear!

G. RITE IN THE RAIN | STAPLED 4.625" X 7" FIELD FLEX NOTEBOOK - JOURNAL - YELLOW - 3 PACK (RRP: $44.95)

One of a kind, compact and durable – the Field Flex notebooks are perfect for taking notes in class, or on the go. This compact and durable notebook is perfect for kids who need a flexible option that can slip into their pockets. The cover defends against weather and wear, so your child can use it anywhere they go!

H. KLEAN KANTEENLIMITED EDITION INSULATED TKCANISTER 8OZ (237ML) (RRP: $59.95)

This durable, easy-to-clean, and easy-to-love canister is perfect for keeping your food cold and fresh all day long – so it’s perfect for back to school. Featuring TK

J.

Closure internal thread design, Climate lock insulation and a handy swivel loop – it’s a favourite among kids and adults alike.

I. KLEAN KANTEENINSULATED KID CLASSIC 12OZ (355ML) (RRP: $54.95)

The Insulated Kid Classic bottle is designed specifically for little ones and is made from stainless steel which makes it virtually indestructible. It also comes with a spill-proof sports cap, which means there's no chance of leaks or accidents. Besides, it comes in a variety of fun colours and has interchangeable caps so that it can grow with your child. So if you're looking for a water bottle that will last through years of hard play, look no further than Klean Kanteen!

J. LIGHT MY FIRE - LUNCH KIT BIO 6PCS (RRP: $48.95)

Going back to school is always a big change, and it can be tough to get back into the swing of things. One thing that can make it a little easier is having your own lunch kit! This 6-piece Light My Fire Lunch Kit Bio is perfect for back to school – it’s made from biobased plastics, so it’s easy to clean and compact. On top of that, it comes in a fun and personal design that kids will love!

G.

I.

New Products

XL2412410100 (Dustypink)

XL2412410200 (Mustyyellow)

XL2412410300 (Rustyorange)

XL2412410400 (Rockyred)

XL2412410500 (Mistypurple)

XL2412410600 (Sandygreen)

XL2412410700 (Shadygreen)

XL2412410800 (Deeplyblue)

XL2412410900 (Hazyblue)

XL2412411000 (Slatyblack)

XL2111001210

XL2111101210

XL2412412900

XL2412412800

XL2412410800

XL2412410100

XL2412410900

XL7500412730

XL2412410500

XL2412410200

XL2412411625

XL2412411643

XL2412410400

LITE XL POT 1.0L (ARRIVING Q3)

PRODUCT SKUS: WP741500 (Box)

Upgrade your Lite Plus or Lite Stove System to feed more. This extremely heat-efficient pot system works with the burner from your smaller stove to boil water quickly or make a bit more after a hard day on the trail. Attach and lock the 1.0L pot to the burner from your Lite or Lite Plus Stove System with a simple twist.

When you are ready to serve, simply pick up using the handle or cork insulated sleeve made of G-1000 Eco Lite fabric for burn free handling and pour directly from the pot spout. The pot lid can be used as a small bowl or cup to save the hassle of packing one. Easily pack the stove attached to a 230g gas canister into the pot and close with the removable handle for a compact camp kitchen.

Features

• Larger fuel-efficient pot system locks securely to any Primus Laminar Flow burner (Lite Plus or Lite models)

• 1-litre hard-anodised aluminium pot with pour spout has integrated heat exchanger

• Adjustable and removable handle

• Cork-lined insulated pot sleeve made from G-1000 ECO Lite

• Bio-based plastic pot lid doubles as a cup

• Comes with a bio-based Canister Stand to attach on the gas canister for extra stability and a Hanging System when you can’t find a flat space to cook

• Invented in Sweden

• Gas and stove NOT included

• Volume: 1.0 L

• Weight: 325 g,

• Dimensions: 155 mm (H) x 123 mm (W)

LONGSPOON (ARRIVING Q3)

PRODUCT SKUS: WP741610 (Black)

The Longspoon is now even longer with an added 30 millimeters to the handle. This is a versatile and lightweight spoon, constructed with glass fibre reinforced BPA free Tritan, attached to an anodised aluminium handle. Long Spoon keeps your hands away from boiling water while cooking and allows you to get everything out of your freeze-dried pouch.

BON APPETIT+ TABLE KNIFE #125 PRO MICROSERRATED BLADE 11CM (ARRIVING Q3)

PRODUCT SKUS: YO002437 (Black handle - Box of 4)

Nicely set your table with the Opinel Pro No°125 four piece steak knife set. The Bon Appétit Pro knife features a durable handle made from fibre-reinforced polymer, paired with a micro-serrated stainless steel blade that will stay sharp for years to come.

The 11 cm blade is made from strong stainless steel and is enhanced with very sharp micro-serrations. These micro-serrations ensure that you can efficiently cut the meat without tearing it. The serrations also make the knife a little more versatile: you can also use it to easily cut pizza, a bun or tomato. The knives retain their sharpness for a long time without needing to be sharpened.

The handle is made from polyoxymethylene (POM). It offers great resistance from shocks, wear and tear and water. The handle also feels great in hand thanks to the rounded shape.

Features

• 11 cm MA5 stainless steel blade

• Micro-serrated blade for a smooth, long-lasting cutting power without tearing.

• Polyoxymethylene (POM) handle which ensures excellent resistance to wear and water and outstanding impact strength. The handle is polished manually to get a soft touch

• Made in France

N°08 SNAKE LIMITED EDITION (ARRIVING Q3)

PRODUCT SKUS: YO002502 (Box)

This limited edition traditional No. 08 utilises a first-time wood for Opinel: snakewood. This wood comes from Guyana and has a unique grain with light and dark tones reminiscent of a snake's skin.

Simple, sturdy and effective, this knife features an 8.5cm blade with a polyglaze finish and an oiled wooden handle.

Features

• 8.5 cm Sandvik 12C27M stainless steel blade

• Blade features a double polish for a mirror effect

• Snakewood handle has an original veining evoking the skin of a snake

• Virobloc safety ring

TRADITIONAL #08 ANIMALIA SET OF 6 ASST. S/S 8.5CM

PRODUCT SKUS:

YO002343 Oakwood

We use Sandvik 12C27 modified stainless steel. It is anticorrosive thanks to the addition of chrome and requires no special maintenance. Carbon content of at least 0.40% provides an excellent cutting edge and is easily sharpened.

Our selection of wood is very precise and meets strict standards for social responsibiliy and the environment. We select beech, hornbeam, walnut, and ash wood, among other varieties, from ecologically managed French woodlands in the Alpine region and Jura mountains.

Our patented locking mechanism developed in 1955 keeps the blade securely opened, or closed. To lock your knife, simply twist the locking ring clockwise into the closed position during transport, turn the locking ring counterclockwise to prevent the blade from folding during use.

Features

• 3.28 inches 12c27 Stainless steel blade

• Made in France

A chat with the people behind Zen Staff Profiles

regulations then take that right through to delivery for the warehouse team, monitoring costs and updating Zen’s system at the various stages. And all the many interesting things that happen in between!

What and how is your team like? Fast paced and interactive.

What is the most exciting part about your job?

The relationships I have with Suppliers and Forwarders. But I also have to mention the variety of situations that often present in shipping, keeps you thinking on your feet constantly!

Elizabeth Lomas

Logistics Coordinator

What do you do at Zen?

My role is Logistics Coordinator, so I handle our orders and shipments from the start with the Supplier, all the shipment and documentation processes with Forwarders, Customs

What does your team do and how does it fit into the wider Zen business?

By being in discussion regularly with the Suppliers/Forwarders, we get the information needed for shipping schedules, and providing the product availability information for Sales/ Marketing/Customer Service and Warranty. Importantly the information

that we provide on what is shipping/ arriving, or is new or being updated which has been quite vital during Covid and worldwide problems around shipping and supply.

What is a Zen product you really like/want, that you’ve had your eyes on for a while now?

Fjällräven Travellers MT Zip off Trousers, light and compact for packing, now I just need to book my ticket!

Do you have any hidden talents or hobbies?

I have a love of horses and riding especially in our beautiful mountain areas.

Which Zen brand is your favourite and why?

A hard question, in no order I have 3: Ledlenser for innovation, Fjällräven for quality and comfort, and a growing interest in Opinel – a fantastic range of knives.

What do you do at Zen?

I am the NZ Country Manager, responsible for growing our business and brands across New Zealand.

What do you do and how does it fit into the wide Zen business?

My role is to support and grow existing key accounts whilst at the same time looking for and opening new retail partners throughout NZ as part of our business vision and strategy as solutions partner across the APAC Region.

How would you describe Zen in 3 words?

Ever Changing, Exciting and Effective

What is the most exciting part about your job?

For me its meeting new and existing clients whether face to face or over teams, learning about their business needs and being able to place new product into their mix.

Being able to assist growing a business and having world leading brands to present that fulfills a business need is both rewarding and an awesome feeling.

What

is something you’re passionate about?

Family, ensuring that my journey as a dad, husband and now a grandad continues to make stories that can be shared with future generations to come. Everyone has a story to tell, you just have to ask.

Who inspires you?

So many people to choose from over the years who at some point their stories/wisdom have inspired me or has driven me towards a goal but the two people I choose who have throughout their lives changed and inspired countless people including myself would be Queen Elizabeth 2 and Richard Branson. Both these people I met, once as a young teenager when he had a record shop on Oxford Street in London and Her Majesty when I served on The Royal Yacht Britannia.

Guy Richardson

New Zealand Country Manager

Masterful design

A piece of art

A kitchen workhorse with centuries of tradition, the Opinel Les Forges collection provides remarkable strength, perfect balance, durability, and excellent cutting ability.