ZenMag Spring Edition - Q4 2019

QUARTERLY Q4 2019

VOLUME 12

Spring Edition

OUTDOORS

LIFESTYLE

SPORT

WORK

9331393001062

FREECALL: 1800 064 200 | FREEFAX: 1800 064 110 | EMAIL: zen@zenimports.com.au | SHOP: zenport.zenimports.com.au

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MULTIPURPOSE REDEFINED With over 35 years of customer feedback and experience, we reimagined what a multipurpose tool could be.

The result: the Leatherman FREE series.

T-SERIES

P-SERIES

K-SERIES COMING SOON

EVOLVED DESIGN

MAGNETIC ARCHITECTURE

FREE ACCESS

MADE IN USA

Redesigned and built for comfort, durability and ease-of-use.

Our magnetic design lets you work with speed and confidence for years.

Access every tool easily with a single hand.

Proudly built in Portland, Oregon USA.

Available now at Zen Imports

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SPRING IS HERE I AM WRITING THIS IN A SMALL HOTEL ROOM, IN A TINY TOWN, WHOSE NAME I CAN’T PRONOUNCE ABOUT 15KMS FROM THE LEDLENSER HQ IN GERMANY. We’ve just finished up with a preview of 2020’s product roadmap and I am excited about what we have coming for each category of lighting product and some interesting new ones! At this time of year, we’re scratching our heads wondering how time flies, how much we’ve got to do and we do very little reflection on what we’ve done!

This issue is particularly relevant as I flip through a dog tagged and scribbled over draft of the magazine. So much time goes into creating this publication and we’re trying to be the best source of information possible.

Inside you will read about our ‘Made for Web’ Ledlenser series - After | Dark. Today’s consumers are so blurred by constant advertising and promotion that we wanted to create content that was interesting to a wide variety of people and delivered in a thoughtful way. Most data suggests if you can engage a consumer with good content, they are much easier to convert to customers.

While we have only rolled out some of the series, we’ve learned valuable insights into consumers behaviours and appetites. What they want to see, where they want to purchase, why they want to purchase. We’ve also compiled some key information sourced from a US based statistics firm to help with the ever changing retail environments and consumer behaviour.

Featured inside are the usual reviews and new products which includes a full suite of Intrinsically Safe Ledlenser products. We’ve got some top picks for the Christmas period inside, which is all about increasing your basket size with impulse related merchandise.

I am most proud to share one of our guiding missions at Zen - to use business for good and give back - which is why you will read more about our Gold Partner program with Social Foundry. I am looking forward to heading down there soon to meet with more of the people who are in this great program. Kyneton is about 1 hour north of Melbourne, a nice little town and home to the Social Foundry. Definitely try to visit as it makes a perfect spot for a weekend getaway as well!

MANAGING DIRECTOR David Yates

SALES MANAGER Carlos Carneiro Ph: 0417 802 864 carlos@zenimports.com.au

CUSTOMER SERVICE TEAM LEADER Dean De Dona Ph: (02) 8878 3600 zen@zenimports.com.au

MAJOR ACCOUNTS & BUSINESS DEVELOPMENT Andrew Vaughan Ph: 0418 326 000 andrew.vaughan@zenimports.com.au

FJÄLLRÄVEN BUSINESS MANAGER Susan Park susan.park@zenimports.com.au

BRAND MANAGER Adam Denison adam@zenimports.com.au

OFFICE MANAGER Sue Hughes sue@zenimports.com.au

MARKETING/CREATIVE COORDINATOR Richard Harris richard.harris@zenimports.com.au

Enjoy the silly season!

David Y ates

GET IN TOUCH PHONE: 1800 064 200 E-MAIL: zen@zenimports.com.au WEBSITE: zenimports.com.au SHOP: zenport.zenimports.com.au

Zen Quarterly Magazine © Copyright September 2019 Illustrations in this catalogue are guidelines only. Manufacturing changes may result in product variations.

All dimensions are nominal and may vary due to a change in source or manufacturing. Any merchandise in this

Zen Imports Pty Ltd Unit 8, 7-9 Rhodes St West Ryde, NSW 2114

catalogue may be discontinued without notice.

Zen Imports reserves the right to change product specifications or pricing without prior notice and will not be held responsible for any errors or omissions within this publication.

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New design. Better thermal performance.

From the backcountry to the boardroom, our new vacuum insulated TKWides keep drinks piping hot or icy cold. The TKWide line utilises the TK Closure™ internal thread design paired with TKWide caps and award-winning Climate Lock™ double-wall vacuum insulation for leading-edge thermal performance - up to 38 hours hot and 135 hours iced. The TKWides are also made for life with food grade 18/8 stainless steel construction, chip-resistant Klean Coat™ finish and four compatible low profile lids with easy-carry loops.

64oz 20oz 16oz 12oz

592ml

32oz

1900ml

946ml

473ml

355ml

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SPRING 2019 EDITION CONTENTS

WHAT'S NEW 04

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Ledlenser shines a light on celebrity stories with the new After | Dark web video series.

Social Foundry shares the latest news on how they're helping young Aussies.

The Zen team hone their knife skills in the wilderness at Morakniv Adventure Australia.

Ledlenser's new K4R is the small, bright everyday helper in your pocket.

The Intrinsically Safe range from Ledlenser provides safe light in explosive environments.

Light up your next camping trip with the vibrant, ultra-compact ML4 mini lantern.

Create a warming campfire with the Morakniv Companion Spark knife.

Stats and facts about Omnichannel retailing.

Stocking Stuffers - great products for XMAS.

REGULAR FEATURES 16 18

21 24

26

40 44 45

Justin Walker reviews the Leatherman FREE P4.

From the Source's Mouth - an interview with Morakniv Product Specialist Thomas Eriksson.

Zen's essential picks for Spring.

A Choice Selection - product recommendations for school-goers.

New Products at Zen - everything that's arrived in the last quarter.

Justin Walker reviews the Ledlenser ML4.

See our favourite posts in Social Snaps.

We talk to team members Paul and Rich in our Staff Profiles section.

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WHAT'S HAPPENING AT ZEN ZEN, IN CONJUNCTION WITH LEDLENSER, HAVE INVESTED HEAVILY IN THE BRAND TO BOOST AWARENESS AND SALES WITH AN EXCLUSIVE FIVE-PART VIDEO SERIES, ”LEDLENSER PRESENTS AFTER | DARK”.

Filmed after hours in the halls of Bankstown Library, the series sees comedian, design enthusiast and television presenter Tim Ross sit down with sports stars, influencers and entertainers as they share their stories like never before.

It includes interviews with celebrities Tash Sefton, Michael O’Loughlin, Bob Murphy, Mark (Occy) Occhilupo and Gretel Killeen, with Tim delving into their defining moments and uncovering the personal journeys that have shaped who they are today.

TIM ROSS

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OUR CELEBS Sporting legends, comedians and fashionistas.

Ledlenser has chosen celebrities from all walks of life for their After Dark series, with each interviewee offering a unique perspective on life, fame and what has driven them to achieve their goals.

TASH SEFTON FASHION FORECASTER, TASTE MAKER

Episodes of After Dark will be released every few weeks from mid August until early November.

To view the episodes visit:

afterdark.ledlenser.com.au

MICHAEL O'LOUGHLIN

BOB MURPHY

FORMER AFL PLAYER, SYDNEY SWANS

FORMER AFL PLAYER, WESTERN BULLDOGS

GRETEL KILLEEN

MARK "OCKY" OCCHILUPO

COMEDIAN, PRESENTER AND AUTHOR

WORLD CHAMPION SURFER

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SOCIAL FOUNDRY UPDATE WE CHECK IN WITH SIMON BURNETT, CO-FOUNDER OF NOT-FOR-PROFIT ENTERPRISE SOCIAL FOUNDRY, WHICH ZEN IS A PROUD GOLD PARTNER OF, TO GET THE LATEST NEWS ON HOW OUR SUPPORT IS MAKING A DIFFERENCE IN THE LIVES OF YOUNG AUSTRALIANS. Here at Zen, we think the most inspiring stories are true stories!

It’s these true stories that inspire our business, our people, and the brands we manage here in Australia. This year, the Zen story has partnered with Social Foundry to invest in the lives of many young Australians who have had limited opportunities.

Social Foundry are a Not-For-Profit (NFP) social enterprise that works alongside at-risk young people and provide a mentoring program that focuses on work-skills and life-skills. To date, our partnership has provided a platform to facilitate many defining moments in the lives of young Australians through the work of Social Foundry.

The ultimate question we each need to ask is ‘how can what I do help others in need’. For us here at Zen, we’re thankful to our customers and networks for the support of our brands over the last 40 years. We are so thankful for your support and excited to build

brands together in years to come. So from a place of gratitude we have chosen to respond by investigating ways we can creatively support NFP’s like Social Foundry in partnering together and giving good back right here in our own backyard!

So we simply wanted to shine a light on one of these stories, and thank you for your involvement in making this continued partnership with Social Foundry possible. It’s stories like this that make business all the more enjoyable… Meet Jess!

Jess, 24 and single mum of three, has faced a range of challenges throughout her life, and met the team at Social Foundry in 2018.

“I felt I wanted to do more and just needed someone to give me an opportunity.” Jess was welcomed by the Social Foundry team.

Simon Burnett, Co-Founder said “It was so exciting to have her involved. Like all of our trainees, they each bring something that is unique. They all have gifts and skills and we love helping people discover them. Really, we are mostly about offering people a sense of belonging, and we believe the best way to do that is in community. So why not at the same time provide real tangible skills, (free of charge to our trainees) that will help them get a ‘foot-up’.”

Jess completed her trainee program, mentored by the Social Foundry team. “I got so many certificates at the end” she said.

“One of my highlights in being part of the team is the food! I was in the kitchen all the time” Jess laughed. She went on to share, “I’m an introvert, and at times have panicked in big group settings. So I have really enjoyed the kitchen.”

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The Social Foundry program is individually geared around best serving each young person that enters the program. “We facilitate for all sorts of challenges. We all have challenges, each and every one of us. We’re passionate about creating a culture that embraces failure. Failure that is moving towards success. This is how we each learn. It is truly inspiring when you see a young person, with all this ‘baggage’, really start to trust and find worth and value in themselves. And you start to see that ‘moving towards success’ actually happen before your eyes! That’s what inspires me” Simon shared.

a better place and doing that through social enterprise, and it’s companies like Zen that have partnered with us that make that possible.”

If you're interested in learning more about Social Foundry, visit their website at www.socialfoundry.org.au

After sharing all the skills, certifications and experience that Jess has gained through the program, the most inspiring part is, “I have also gone on to further education and have started a TAFE course in Commercial Cookery. This whole process has brought me out of my shell. There’s a social side to this program that is really good, and the connections that I’ve been able to make here familiarise me with people,” Jess shared.

In our discussion with Simon he shared, “It's heart-warming to work alongside people like Jess, and the many others that share a similar story here at Social Foundry. Within our model we have aspired to be stand-alone and sustainable in everything we do."

Our model (hospitality and constructive trades) only exists if we can actually deliver on our mission. This means we can truly offer value free of charge to these young people that need it most.

What we’re doing is a long-term strategy at making Australia

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MORAKNIV ADVENTURE AUSTRALIA ZEN, ALONG WITH A GROUP OF MORAKNIV FANS, HONED OUR BUSHCRAFT AND WOOD CARVING SKILLS AT THE INAUGURAL MORAKNIV ADVENTURE AUSTRALIA. From the 16th - 18th August, Zen hosted Australia's first ever Morakniv Adventure event at the Ingleside Scout Camp located north of Sydney. The event has already seen great popularity in Sweden and Japan, where it allows curious outdoor enthusiasts to gather together in nature and learn more about the outdoor life, woodcarving, bushcraft and survival.

Around 40 people purchased tickets to the event, with special guests including bushcraft survival trainer Gordon Dedman, USA Morakniv ambassador Dave Canterbury, woodcarving expert Jeff Donne and basket weaving instructor Zimmi Forrest sharing their knowledge and expertise over the three days.

All the instructors did an amazing job and there was a great amount of respect and enthusiasm from all the attendees, who were hanging on their every word. All-in-all it was brilliant few days and something we hope to do again next year. Be sure to read our monthly newsletter to learn when the next event is happening.

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A

NEW FROM

K4R KEYRING LIGHT From finding a door lock on a pitch black night, to looking for what you need in a darkened locker or cupboard, the small yet vibrant K4R Keyring Light puts easy illumination in your pocket.

The K4R keyring light raises performance, technology and design to a new level. This small everyday helper housed in a high-quality and well-designed aluminium case reaches up to 60 lumens and provides wide-area illumination.

The K4R also comes in a small box package, making it a wonderful idea for corporate gifts or promotional items.

Zen even offers laser engraving on the K4R box models, for that extra personal touch or to help promote your business.

The first lamp in the new K Series, the K4R is rechargeable and is equipped with the additional safety of an SOS distress signal mode.

The perfect price for impulse purchases, the K4R is available in clam packaging for easy display at the checkout counter.

K4R The Perfect Co-Brander

FOR MORE INFO ON THE K4R KEYRING LIGHT, SEE PAGE 27.

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NEW FROM

INTRINSICALLY SAFE RANGE

For miners, oil workers, tradesmen and any other job that involves working in potentially explosive environments, only devices that meet the strict safety regulations of the ATEX Directives will do. The industrial lights in Ledlenser's EX and iL Series have been engineered to fulfil both Ex and IECEx standards in every respect and are specially designed for contact with explosive gases, vapours and dust in the best possible IIC and IIIC groups. Features include optimal imperviousness to dust and water, large power switches for use with heavy gloves and Ledlenser's Advanced Focus System for precise, tailored lighting.

The two series are organised for different situations of explosion hazards. The non-rechargeable EX models are suitable for use in working areas of Zone 0/20, rechargeable EX models for Zone 1/21 working areas and the iL models for use in working areas of Zone 2/22.

FOR HAZARDOUS WORK AREAS

Discover the full range of Ledlenser Intrinsically Safe products on page 28.

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SHINING A LIGHT ON EXPLOSION PROTECTION LEDLENSER'S INTRINSICALLY SAFE RANGE OFFER THE BEST LIGHT FOR EVERY WORKING ENVIRONMENT: • Oil and gas drilling rig • Gas, oil and coal-fired power plant • Chemical park • Storage site for oil and gas • Petrol station and road tankers • Sewerage and sewage treatment plant • Paint shop and car repair shop • Pharmaceutical factory • Food factory • Distillery • Sawmill

Zone 2/22

Zone 1/21

Zone 0/20

Zone 0/20

AND MUCH MORE

Working areas in which explosive atmospheres in the form of flammable gases, vapours or dust clouds (e.g. in gas tanks or grain silos) prevail predominantly.

Working areas in which explosive atmospheres in the form of flammable gases, vapours or dust clouds prevail occasionally.

Working areas in which explosive atmospheres in the form of flammable gases, vapours or dust clouds (e.g. in case of a gas leak) usually do not prevail / prevail only for a short time.

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> > > > > > > > >>

AVAILABLE NOW

ML4 Mini Lantern

From lighting up your tent to exploring a dark attic space, the ultra-compact ML4 mini lantern provides efficient, glare-free and targeted lighting wherever you might be. Powered by 9 LEDs with 5 light functions (Boost, High, Mid, Low and Blink) and a red light mode, this versatile lantern is the perfect torch for outdoor and home use.

With a brightness up to 300 lumen, this mini marvel is powered by an included rechargeable battery and is also useable with a standard AA alkaline battery when no charging outlets are available. The carabiner snap hook provides flexible usage and attachment options such as attaching to a backpack or hanging from a tent pole.

ML4 BREAKDOWN

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>> >> >> >> >>

>

FOR MORE INFO ON THE ML4, GO TO PAGE 27.

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NEW FROM Fire up your next outdoor adventure with the Companion Spark - the latest addition to Morakniv's popular Companion range. With a high quality fire starter built into the Spark's handle, the light for your campfire is always close at hand.

A new addition to the Companion range, one of Morakniv's most popular knives, the Spark is a reliable knife that performs great in all weather conditions.

The Spark has a high-quality fire starting rod integrated into the handle, which can be used to start a fire when out in the wilderness.

The durable blade is made of Swedish stainless steel, which makes it easy to maintain and provides better edge retention. It has a soft friction grip handle made of TPE rubber, which makes the grip safer and more steady to work with.

The polymer knife sheath has a practical belt clip for attaching the knife to a rucksack or a belt. The Spark is also equipped with a reflective cord for the fire starter which reduces the risk of misplacing it.

Go to page 35 for more information.

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FEATURES AT A GLANCE Polymer

Companion Design

The TPE polymer provides a grip-friendly handle that allows you to work with power and precision.

The design of the knife follows the Companion Series with an ergonomic handle and ž stick tang that ensures a strong, stable and powerful knife.

Scandi Grind Hole

The hole in the handle makes the knife lighter.

Fire Starter

The fire starter is of the highest quality and made to perform in any weather condition.

The knife blade features a Scandi grind which makes it easy to keep sharp.

Ground Spine

The spine of the blade is ground to a 90 degree angle, making it compatible with the integrated fire starter in the handle.

Blade

The 2.5 mm thick,104 mm long blade is made from 12C27 stainless steel that's treated to the highest quality in Morakniv's factory according to their Steel Grade Mora/SGMÂŽ Standard.

Sheath

The polymer sheath has a practical belt clip for attaching the knife to a rucksack or a belt. It also has a drain hole in the bottom where water can pass through.

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REVIEW WE GAVE JUSTIN WALKER SOME FREE TIME WITH LEATHERMAN'S NEW AND INNOVATIVE P4 MULTITOOL. HERE’S WHAT HE THOUGHT..

"IT UTILISES A MAGNETIC SYSTEM TO ENABLE USERS TO OPEN AND CLOSE THE FREE P4 ONE-HANDED, AS WELL AS EACH INDIVIDUAL TOOL IN THE UNIT."

Leatherman FREETM P4 Multi-tool

JUSTIN WALKER Editor: Australian Geographic Magazine The Leatherman FREE Series is a reimagination of the ubiquitous multi-tool, and earlier this year it kicked off with the P-Series and its two models: the P2 (with 19 tools) and the P4 (with 21 tools), which is tested here.

The P4 measures 108mm long and weighs approximately 244g. The main blade of the P4 is 70mm in length and, uniquely, it utilises a magnetic system to enable users to open and close the FREE P4 one-handed, as well as each individual tool in the unit (this magnetic feature is standard on the FREE range). The handles of the FREE P4 are held closed by magnets as well, which enables you to quickly and easily open the unit with your thumb while holding the FREE in the palm of your hand. Yep, that’s right: no more nail grooves in the tools are needed, and you don’t need to grow a long fingernail to open them either. Additionally, Leatherman has ensured all the implements are on the outside of the tool for easier access.

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The appeal of the FREE P4 multi-tool is obvious: just think of all those times you’ve been holding something you’re trying to fix, but had to put it down to use both hands to pry open your multi-tool to access a particular implement for the job. It really was a case of ‘not enough hands’, and this is where Leatherman’s smart use of magnetic

"AS YOU’D EXPECT, ALL THE USUAL TOOLS ARE PRESENT, TOO: TWO TYPES OF PLIERS; HARD-WIRE CUTTERS; SCISSORS; A BOTTLE OPENER; A NUMBER OF DIFFERENT SCREWDRIVERS (INCLUDING ONE PHILLIPS-HEAD AND THREE DIFFERENT SIZED REGULAR DRIVERS); AND PLENTY MORE."

technology has solved that problem. As you’d expect, all the usual tools are present, too: two types of pliers; hard-wire cutters; scissors; a bottle opener; a number of different screwdrivers (including one Phillips-head and three different sized regular drivers); and plenty more.

Leatherman claims this use of magnetic technology in a multi-tool is the first of its kind; the simplicity of use makes you wonder why no-one thought of it earlier, but we’re stoked Leatherman has implemented it as you now get the convenience of being able to attempt one-hand operation of the multi-tool, backed by the assurance of the brand’s 35 years of top quality multi-tool design and manufacturing. And, each tool locks into place smoothly and solidly each time, thanks to newly designed cam locks that work brilliantly. I used a fair bit of twisting force a few times when using the FREE P4 and nothing budged.

Since the start of testing, we’ve been very impressed with the FREE P4. As stated earlier, it’s a wonder no-one thought of it earlier, but the way in which the magnetic architecture has helped reduce the effort needed to use any of the P4’s tools effectively is a real game-changer.

That option of one-handed operation (if needed) and having all the implements close at hand (excuse the pun)

"ONCE YOU’VE FINISHED USING IT, IT’S EASILY STORED IN THE INCLUDED HIGH QUALITY NYLON POUCH."

on the tool’s exterior, really ups the already high ease-ofuse of the FREE P4. And once you’ve finished using it, it’s easily stored in the included high quality nylon pouch.

The FREE P4 is a clever re-invention of what was already a very effective, near bombproof piece of kit (hence the 25year warranty), making it a must-pack for any adventure.

PRODUCT CODE: YL832642 RRP: $299.95

INTERESTED IN BECOMING A STOCKIST FOR LEATHERMAN FREE? CONTACT YOUR ZEN SALES REPRESENTATIVE FOR MORE INFO. [ ZEN QUARTERLY ] 017

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From the Source's Mouth TAKE A STEP INSIDE THE BRAND

Part of the Swedish handicraft tradition since 1891, the Morakniv knife has become one of the most famous symbols of Sweden and over the years evolved from a simple everyday concept to an established brand used by people all over the world. Morakniv knives are produced in Mora, Sweden, with total control over the manufacturing process and expertly crafted using the traditions and knowledge gained over 100 years of knife making.

Morakniv's Product Specialist Thomas Eriksson was recently in Australia for the very first Morakniv Adventure Australia, and we took this opportunity to interview him about the company, its production methods and plans for the future.

Your family has a long, rich history with Morakniv. What can you tell us about your family ties with Morakniv?

There has been 15-20 different knife manufacturers in the small town of Mora over the years (Mora has 20,000 people today). My grandfather Krång Johan Eriksson started KJ Eriksson Knife factory in 1912, over the years we bought three competitors and the rest eventually went out of business, so we are the only one left with the DNA from four knife factories.

Today our company has changed its name to MORAKNIV AB. The business is still family owned (15 owners, all descendants from my grandfather Krång Johan Eriksson), but not family governed. We have an external board and external CEO and I am the only family member/owner that works in the company.

Tell us about the work you do at Morakniv. What's the most challenging part of your role? What's the best part?

Besides telling the story of knives from Mora and our family business and history, my work is to assist our sales people as a product specialist as I know the most about our knives, facts, specifications, unique selling points and how they are made (and why). The best part is to be able to participate from idea to product development, market communication, sales to distributors, retailers and users (end consumer) and to travel to shows and events around the world.

What makes Morakniv knives better than its competitors.

What are the key selling points you’d recommend to our retailers selling Morakniv?

Almost anyone can buy high quality steel but not everyone can heat treat that steel to achieve it’s full potential when it comes to hardness, wear resistance, edge durability, sharpness and ability to withstand bending force, batooning and other “abuse”. We heat treat every single blade individually to make sure that it gets the right performance. Even if you have the best material and know how to heat treat the right way you can ruin everything when grinding and overheating the blade and/or the edge.

Morakniv has got all these things sorted and controlled.

Your knives have been crafted in the Mora factory since 1891. What are the advantages and benefits of keeping your manufacturing process local?

We have been making knives in our factory here in Mora for 128 years. That includes 128 years of incidents and failures that we have learned from and developed unique production methods to produce knives with very high quality standards at affordable prices. I don’t know any competitor that can beat us when it comes to price/ performance.

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One of the more unique products in your range is the Eldris, as it has a shorter blade than you normally see with a fixed blade knife. What are the advantages of the Eldris design and what activities would you recommend the Eldris for?

As we don’t do folding knives the Eldris is our “fixed blade pocket knife”. It’s as small as many folding knives but has the rigidness and stability that folding knives cannot live up to. The 12 mm wide tang reaches up to 1-2mm from the lanyard hole. The two small drain holes in the bottom of the sheath makes it ideal to wear as a neck knife. So basically it's a small handy knife that will do 80-90% of what larger knives can do without any unnecessary size or weight to perform. I’ve got hundreds of positive feedback from people that thought of it as a small backup knife but now use it as their EDC allround knife. I guess you have to experience it’s variety to appreciate it fully.

What new innovations or products can we expect to see from Morakniv in the near future? Have you ever considered branching out into the folding knife market?

We are active within several business areas or segments as construction workers knives, outdoor knives, fishing knives, scout knives, survival knives, military and tactical knives, farrier knives (hoof knives), food service knives (kitchen and chef), food industry knives (butcheries and food processing), carving and whittling knives and we have some new models coming up in most of those areas, however I can not reveal anything yet as these secrets are going to be revealed at different shows like Shot Show in Las Vegas, IWA in Nürnberg etc. As earlier stated it would surprise me if we ever made a folding knife. No offence but I guess it’s not in Morakniv's DNA to make one.

Which Morakniv is your personal favourite? Which one do you always take with you on a hike or camping trip?

I must admit that the Eldris is my EDC, however I have some vintage knives (the very small Classic No 4/0 and the very large No 5, none of them any longer in production) that I hold very dear and are up to any adventure even though they are 50-100 years old.

ZEN Q4 2019 Part 2.indd 19

At our recent Morakniv Adventure event (which you were good enough to attend), one of the most popular activities was the wood carving using your Craft knife range. What tips can you give for anyone interested in taking up wood carving as a hobby (best wood to use, suggested Morakniv Craft knives for a starter kit etc.)

Wood carving and whittling (or “slojd” as we Scandinavians call it) has a way to let you focus on your carving and put your mind at ease, almost therapeutic in my opinion. After a couple of minutes into the carving lesson the pupils are almost hypnotised with their mission.

We have made some instructive short films about different knife grips and methods to consider. Search YouTube for “Swedish Knife Grip Sessions with Jögge Sundqvist” (our global carving knife ambassador). I experienced that Australia in general has much harder wood compared to what I’m used to in Sweden. That might make it harder for beginners to find suitable wood for practising carving.

I would recommend our carving kits with Scandinavian wood (wooden horse of pine or chopsticks of birch) as a good start along with our instructive films on YouTube.

Your headquarters are based in the town of Mora, Sweden.

What do you love most about the local area and how do you relax in your downtime?

Mora is situated in the middle of Dalarna county that is more or less the traditional core of Sweden. Our traditions etc. are considered to be the heart of Swedish ways and customs. Our national symbol, the wooden Dala horse, is made in Mora and has been carved with one of our knives since the very beginning for over hundred years and still is. Besides that, every participants of Morakniv Adventure in Mora Sweden has experienced our beautiful nature, our lakes and mountains, our “Allemansrätten” (every man’s right to “walkabout” the Swedish forests and wilderness). Besides that, of course I’m close to my family and friends here. In my spare time I like to go to my plain summer house (has electricity but no running water) by lake Siljan or to my very simple winter cabin (neither electricity nor running water) for snowmobiling in the winter time. My snowmobile always has a camping axe and a Bushcraft Survival knife in the trunk for any unexpected experience (and believe me, they occur).

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Safe Drinking Water. Anywhere, Anytime.

In as little as 48

seconds,

SteriPEN destroys more than 99.9% of bacteria, viruses and protozoan cysts.

SteriPEN now...you’ll thank us later!

Talk to your Zen sales representative for more information.

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Spring Essentials

SPRINGTIME HAS ARRIVED IN AUSTRALIA, AND WITH THE LONGER DAYS AND WARMER TEMPER ATURES IT'S THE PERFECT TIME FOR GETTING ACTIVE BOTH AT HOME AND IN THE OUTDOORS. HERE'S OUR TOP PRODUCT PICKS FOR THE SPRING MONTHS.

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1

Ledlenser MH6 Outdoor Headlamp

Light the way forward on your next wilderness walkabout with Ledlenser's MH6 Headlamp.

Despite its lightweight design, the MH6 offers a 200 lumen strength, plus fast 4 hour recharging so you can be back on track in no time.

The MH6 is also particularly userfriendly. It warns you when the battery level is getting low and its transport protector prevents unintentional switching on in your bag.

Add in other features like the Advanced Focus System, Smart Light Technology and Temperature Control System and you've got a headlamp that's built for the outdoors.

PRODUCT CODE: ZL501512

2

NEW Leatherman FREETM T2 Take on DIY projects and everyday fixes around the house this Spring with the FREE T2. The most compact offering in the FREE family, the T2 is small but mighty. It fits easily in a pocket or purse, but punches well above its weight when it comes to performance. Packing eight total tools and integrated FREE technology such as epic haptics and magnetic architecture, the T2 redefines approachability.

Like all Leatherman multi-tools, it comes with a leading 25-year warranty.

PRODUCT CODE: YL832682

4

NEW Fj채llr채ven Vardag 25 Backpack

Made from hard-wearing G-1000 HeavyDuty Eco S with lining in recycled nylon, simple yet robust details and a look inspired by a classic Fj채llr채ven model from the 1970s, the Vardag 25L backpack is a great example of timeless functionality.

Its long zipper makes it easy to pack and unpack and there's also a pocket with a padded base inside the main compartment for a tablet.

Whether it's for school, work, or long walks through the countryside, the Vardag makes for a durable and lightweight everyday companion that's comfortable to carry.

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PRODUCT CODE: CF27241-XXX 23/9/19 9:56 am

3

NEW Klean Kanteen 32oz TKWide +Chug Cap

5

Summer is quickly approaching, making now the best time to get out, get in shape and shed those Winter kilos. Get fast hydration when you're at the gym or sports field with the 32oz TKWide and Chug Cap.

Dry Ice 40 Litre Premium Cooler Backpack Be ready for weekend BBQs and ice-cold beers at your next sporting event with the Dry Ice 40L backpack. Capable of keeping food and drinks cold for up to 24 hours, these robustly constructed backpacks feature padded straps and padded lumbar support for comfortable carry and a purge valve for flat pack storage when not in use.

PRODUCT CODE: AOD004GRY (Grey); AOD004T (Turquoise)

Thanks to its TK Closure™ internal thread design paired with TKWide caps and award-winning Climate LockŽ double-wall vacuum insulation, the 32oz TKWide water bottle keeps drinks piping hot or icy cold.

The Chug Cap's versatile design features a wide spout for quick flow and convenient spout cover which protects against spills and screws down securely for a leak-proof seal.

KeySmart Key Holder Leather

6

Add some style to your keyring this Spring with the KeySmart Leather. It features the same solid aluminium construction as a standard KeySmart but with the addition of a soft, synthetic leather wrap that provides exceptional hand feel and a luxurious appearance.

It holds up to 10 keys, expertly hiding their jagged edges to protect your pocket and eliminating key jingle.

PRODUCT CODES: 32oz TKWide - VARIOUS Chug Cap - XK1005792

PRODUCT CODES: AKS019TANLEA (Tan) AKS019BLKLEA (Black)

7

NEW Nite Ize Hitch Phone Anchor + Tether The Hitch Phone Anchor + Tether from Nite Ize is perfect for adventurers and commuters who want to protect their phone from drop, loss and theft. The ultra-thin Hitch Phone Anchor sits between your phone and case, allowing the small ring anchor point to feed through the phone case's charging port. Designed to be compatible with both corded and wireless charging, this Hitch comes with a coiled tether that attaches to your phone and other attachment points using two included MicroLocks. PRODUCT CODES: XNHPAT01R7

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A Choice Selection

BACK TO SCHOOL

FROM A CHILD'S FIRST DAY AT KINDERGARTEN, TO A YOUNG ADULT HEADING OFF TO University, YOU WANT THEM PROPERLY EQUIPPED TO CHASE THEIR EDUCATION. HERE ARE SOME PRODUCTS WE RECOMMEND TO GET KIDS (AND ADULTS) READY FOR SCHOOL.

1.Fjällräven Kånken Laptop 15"

Simple, durable and functional, the Kånken has been found on the backs of schoolchildren since 1978 . Made from durable Vinylon F, this model features a special padded compartment to safely carry a 15” laptop, padded shoulder straps for comfortable carry, a large main compartment with plenty of storage space, plus two side pockets and a zippered front pocket.

PRODUCT CODE: CF27172-420

2.Klean Kanteen 20oz Insulated Classic

Hydrated kids are happy kids, and with the 20oz Insulated Classic they can enjoy water or juice that stays cold all day long. The bottle's Climate Lock™ double-wall vacuum insulation can keep drinks hot for 20 hours and iced for 50 hours, while the durable, chip-resistant Klean Coat™ finish is designed to play hard at lunchtime. PRODUCT CODE : XK1003104

3. S-Biner SlideLock Aluminium #4

The colourful, lightweight aluminium S-Biner SlideLock Dual Carabiner makes it easy for students to connect and carry keys, Kanteens and other valuables securely on their belt or schoolbag. It features two simple, innovative plastic sliders that slide into place to keep the stainless steel gates securely closed.

PRODUCT CODE: XNLSBA417R6

4. Primus Meal Set

When it's time to break for lunch, the Primus Meal Set makes an excellent reusable cutlery and container set to have in your schoolbag. Made from durable plastic, it includes two deep dishes,three containers, a spork, cup and even a colander/ grater. PRODUCT CODE: WP734001

5. Fjällräven Kånken Pen Case

Stow your pens, pencils, erasers and other writing gear in this classic zippered pen case made from durable G-1000 fabric.

Fits perfectly into the side pocket of a Kånken backpack, ready to be pulled out when you want to take notes, sketch or draw.

PRODUCT CODE: CF23783-141

6. KeySmart Pro Slate

Securely hold the keys for your house, school locker, bike chain and other lockables all in one place with the KeySmart Pro. It holds up to 14 keys and with the free Tile™ app you can find your keys if they go missing.

PRODUCT CODE: AKS411SLT

7. Ledlenser K4R Keyring Light

This small everyday helper easily clips to a bag loop or keychain and outputs a bright 60 lumen light, making it great for finding things at the bottom of your school bag or in a locker.

PRODUCT CODE : ZL502066

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RECENT RELEASES HERE'S ALL THE NEW PRODUCTS RECEIVED AT ZEN IN THE 3RD QUARTER OF 2019.

CHUG CAP (FOR TKWIDE BOTTLES) MODEL:

XK1005792

The Chug Cap's versatile design features a wide chug spout for quick hydration and convenient spout cover which protects against spills and screws down securely for a leakproof seal.

The Chug Cap features the new TK Closure™ internal thread design to keep drinks ice cold.

Features

• High flow chug spout lets you hydrate on the go • Spillproof spout cover presses on for active use and screws down for a leakproof seal • Spout cover locks out of the way during drinking • Easy-carry loop handle • New TK Closure™ internal thread design • Easy to disassemble for easy cleaning • Replaceable parts • Dishwasher safe (top rack only)

AINSWORTH PREMIUM LEATHER SHEATH MODEL: YLS934935 (Medium Sheath) YLS934936 (Large Sheath) The Ainsworth leather sheath is premium protection for your Leatherman and built from vegetable tanned top grain drumdyed cowhide for a leather that ages with character over time.

The custom snap closure keeps your tool secure for years of use.

Backed by a two-year warranty.

SIZE GUIDE Medium: FREE P2, FREE P4, Charge+, Wave+, Wingman, Sidekick, Rev, Rebar, Skeletool, Crunch Large: Supertool 300, Surge, Signal, OHT SPECS Inner Dimensions:

102 mm x 38 mm x 20 mm (Medium) 121 mm x 38 mm x 20 mm (Large)

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K4R KEYRING LIGHT MODEL: ZL502066 (Box) ZL502132 (Clam)

The K4R keyring light raises performance, technology and design to a new level. This small everyday helper housed in a high-quality and well-designed aluminium case reaches up to 60 lumen and provides wide-area illumination. The K4R is rechargeable and is equipped with the additional safety of an SOS distress signal mode.

Features

• Extremely compact in size yet powerful with 60 lumen output • Rechargeable via supplied USB cable • Wide area illumination of the surroundings • Metal snap hook for easy attachment • High-quality aluminium case • Ideal for engraving and corporate gifts (box only) SPECS Lumens: Beam Distance: Runtime: Head Diameter: Weight: Features:

60 lm (Power) 10 m (Power) 1.5 h (Power) 22 mm 18 g (incl. batteries) Front Switch

ML4 MINI LANTERN MODEL: ZL502053 (Box)

Thanks to the latest micro-prism technology, the ML4 provides efficient, glare-free and targeted lighting. It is powered by the included rechargeable battery, or one AA alkaline battery. The carabiner snap hook provides flexible usage and attachment options.

Features

• Ultra-compact outdoor light with state of the art lens technology for glare-free light and high energy efficiency • Dual Power technology offers extended usage time thanks to AA batteries to back up the included rechargeable battery • Magnetic charge system for easy recharging • Carabiner snap hook for flexible usage and fastening • Optional red light for enhanced maintenance of night vision • "Glow-in-the-dark"-elements make it easy to find in the dark SPECS Lumens:

Runtime: IP Class: Head Diameter: Weight: Features:

300 lm (Boost) - 150 lm (Power) - 50 lm (Mid Power) - 5 lm (Low Power) 2.5 h (Power) - 8 h (Mid Power) - 45 h (Low Power) IP66 34.5 mm 71 g (incl. batteries) Smart Light Technology, Dual Power Source,

Micro Prism Technology

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EX4 ATEX TORCH (EX ZONE 0/20) MODEL:

ZL500682 (Box)

INTRINSICALLY

SAFE

Perfect for flexible use in explosive environments, the Ledlenser EX4 was designed specifically for Ex-Zone 0/20. At 65 g it’s easy to forget you’ve got a full-blown Ledlenser in your pocket. Even better to always have it within reach in tricky situations.

Features

• Extremely lightweight (65 g incl. batteries) • Extremely small and handy (Length: 14.0 cm) • Battery operated, uses 2 x alkaline AAA • Suitable for Ex-Zone 0/20 with gases up to IIC and T4 or dusts up to IIIC and T135°C • Dust-proof and protected against powerful water jets (IP66) • Supplied with a set of batteries SPECS Lumens: Beam Distance: Runtime: IP Class:

Head Diameter: Weight:

50 lm (Power) 35 m (Power) 7 h (Power) IP66 20 mm 65 g (incl. batteries)

EX7 ATEX TORCH (EX ZONE 0/20) MODEL:

INTRINSICALLY

SAFE

ZL500836 (Box)

The extra large Magnetic Switch on the EX7 is easy to operate even with the clunkiest protective equipment, yet the torch is safe for use in Ex-Zone 0/20 and features Ledlenser's patented Advanced Focus System, meaning you’re safe in virtually any environment from tank to grain elevator with explosive gases or dusts. All this with a battery life of up to 45 hours.

Features

• Magnetic Switch with two Off positions for easy operation while wearing gloves and protective equipment • Battery operated, uses 3 x alkaline AA • Long battery life (up to 45 hours) • Suitable for Ex-Zone 0/20 with gases up to IIC and T4 or dusts up to IIIC and T135°C • Advanced Focus System • Dust-proof and protected against powerful water jets (IP66) • Supplied with a set of batteries and intelligent belt clip SPECS Lumens: Beam Distance: Runtime: IP Class:

Head Diameter: Weight: Technologies:

200 lm (Power) - 60 lm (Low Power) 120 m (Power) - 70 m (Low Power) 16 h (Power) - 45 h (Low Power) IP66 41 mm 232 g (incl. batteries) Advanced Focus System

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EXH8 ATEX HEADLAMP (EX ZONE 0/20) MODEL:

ZL501017 (Box) INTRINSICALLY

The EXH8 headlamp offers maximum safety from explosions in almost any situation with gas or dust hazards and it’s absolutely comfortable to wear. It's also the first headlamp for Ex-Zone 0/20 with the patented Advanced Focus System, providing customised light for every use.

SAFE

Features

• Magnetic Switch with two Off positions for easy operation while wearing gloves and protective equipment • Battery operated, uses 3 x alkaline AA • Suitable for Ex-Zone 0/20 with gases up to IIC and T4 or dusts up to IIIC and T135°C • Advanced Focus System • Dust-proof and protected against powerful water jets (IP66) • Red rear light for added safety • Adjustable, washable headband with anti-slip rubber grip • Supplied with a set of batteries SPECS Lumens: Beam Distance: Runtime: IP Class:

Head Diameter: Weight: Technologies:

180 lm (Power) - 50 lm (Low Power) 120 m (Power) - 65 m (Low Power) 15 h (Power) - 40 h (Low Power) IP66 41 mm 345 g (incl. batteries) Advanced Focus System

EX7R ATEX TORCH (EX ZONE 1/21) MODEL:

ZL500837 (Box)

Safe for use in Ex-Zone 1/21 areas and with a battery life of up to 45 hours, the rechargeable EX7R will keep a light on the job no matter how long your work shift is. A magnetic power switch makes operation easy even while wearing heavy work gloves and the torch also features Advanced Focus System.

INTRINSICALLY

SAFE

Features

• Magnetic Switch with two Off positions for easy operation while wearing gloves and protective equipment • Rechargeable via a convenient charging cradle • Suitable for use in Ex-Zone 1/21 areas • Advanced Focus System • Dust-proof and protected against powerful water jets (IP66) • Supplied with charging tray, power adapter and intelligent belt clip SPECS Lumens: Beam Distance: Runtime: IP Class:

Head Diameter: Weight: Technologies:

220 lm (Power) - 50 lm (Low Power) 140 m (Power) - 65 m (Low Power) 10 h (Power) - 45 h (Low Power) IP66 41 mm 228 g (incl. batteries) Advanced Focus System

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EXH8R ATEX HEADLAMP (ZONE 1/21) MODEL:

ZL501018 (Box)

INTRINSICALLY

SAFE

The EX8HR headlamp offers excellent safety in any Ex-Zone 1/21 area. It’s lightweight and comfortable to wear and features Ledlenser’s patented Advanced Focus System for simple adjustment of the light beam’s illumination area and throw distance. Best of all it’s rechargeable.

Features

• Magnetic Switch with two Off positions for easy operation while wearing gloves and protective equipment • Rechargeable via a convenient charging base • Suitable for use in Ex-Zone 1/21 areas • Advanced Focus System • Dust-proof and protected against powerful water jets (IP66) • Red rear light for added safety • Adjustable, washable headband with anti-slip rubber grip • Supplied with charging tray and power adapter SPECS Lumens: Beam Distance: Runtime: IP Class:

Head Diameter: Weight: Technologies:

200 lm (Power) - 45 lm (Low Power) 130 m (Power) - 60 m (Low Power) 10 h (Power) - 45 h (Low Power) IP66 41 mm 342 g (incl. batteries) Advanced Focus System

iL4 ATEX TORCH (ZONE 2/22) MODEL:

ZL500684 (Box)

INTRINSICALLY

SAFE

Compact and lightweight, the iL4 is a handy torch to carry around in your pocket. It’s also a safe option, designed specifically for Ex-Zone 2/22 environments where flammable gases, vapours or dust clouds may occur for a short period of time.

Features

• Extremely lightweight (65 g incl. batteries) • Extremely small and handy (Length: 14.0 cm) • Battery operated, uses 2 x alkaline AAA • Suitable for use in Ex-Zone 2/22 areas • Dust-proof and protected against powerful water jets (IP66) • Supplied with a set of batteries SPECS Lumens: Beam Distance: Runtime: IP Class:

Head Diameter: Weight:

80 lm (Power) 50 m (Power) 4 h (Power) IP66 20 mm 65 g (incl. batteries)

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iL7 ATEX TORCH (ZONE 2/22) MODEL:

ZL500838 (Box) INTRINSICALLY

With the Ledlenser iL7, you can work in Ex-Zone 2/22 areas for over 36 hours if needed. The extra large Magnetic Switch is easy to operate even with gloves on and the iL7 features Advanced Focus System for efficient, tailored adjustment of the light beam.

SAFE

Features

• Magnetic Switch with two Off positions for easy operation while wearing gloves and protective equipment • Long battery life up to 37 hours • Suitable for use in Ex-Zone 2/22 areas • Advanced Focus System • Dust-proof and protected against powerful water jets (IP66 • Lightweight • Supplied with a set of batteries SPECS Lumens: Beam Distance: Runtime: IP Class:

Head Diameter: Weight: Technologies:

340 lm (Power) - 70 lm (Low Power) 165 m (Power) - 80 m (Low Power) 7 h (Power) - 37 h (Low Power) IP66 41 mm 232 g (incl. batteries) Advanced Focus System

iLH8 ATEX HEADLAMP (ZONE 2/22) MODEL:

ZL501019 (Box) INTRINSICALLY

The iLH8 headlamp will keep you worry free as well as hands free, so you can concentrate fully on your work. It's not only comfortable to wear - with the patented Advanced Focus System it also provides the right light for any situation.

SAFE

Features

• Magnetic Switch with two Off positions for easy operation while wearing gloves and protective equipment • Long battery life up to 38 hours • Suitable for use in Ex-Zone 2/22 areas • Advanced Focus System • Dust-proof and protected against powerful water jets (IP66) • Two brightness modes • Red rear light for added safety • Adjustable, washable headband with anti-slip rubber grip • Supplied with a set of batteries SPECS Lumens: Beam Distance: Runtime: IP Class:

Head Diameter: Weight: Technologies:

280 lm (Power) - 60 lm (Low Power) 160 m (Power) - 80 m (Low Power) 9 h (Power) - 38 h (Low Power) IP66 41 mm 345 g (incl. batteries) Advanced Focus System

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iL7R ATEX TORCH (ZONE 2/22) MODEL:

ZL501052 (Box)

INTRINSICALLY

SAFE

The iL7R is designed for work in Ex-Zone 2/22 areas. The extra large Magnetic Switch is easy to operate even with gloves on, it features Advanced Focus System for efficient, tailored lighting adjustment and the iL7R can be recharged using the convenient charging cradle.

Features

• Magnetic Switch with two Off positions for easy operation while wearing gloves and protective equipment • Rechargeable via a convenient charging cradle • Long battery life up to 40 hours • Suitable for use in Ex-Zone 2/22 areas • Advanced Focus System • Dust-proof and protected against powerful water jets (IP66) • Lightweight • Supplied with charging tray and power adapter SPECS Lumens: Beam Distance: Runtime: IP Class:

Head Diameter: Weight: Technologies:

360 lm (Power) - 55 lm (Low Power) 170 m (Power) - 70 m (Low Power) 6 h (Power) - 40 h (Low Power) IP66 41 mm 228 g (incl. batteries) Advanced Focus System

iLH8R ATEX HEADLAMP (ZONE 2/22) MODEL: INTRINSICALLY

SAFE

ZL501074 (Box)

With the rechargeable iLH8R headlamp, you can work in Ex-Zone 2/22 areas while keeping both hands free. It features Advanced Focus System for adjusting the light from a short distance floodlight to a long distance spot beam.

Features

• Magnetic Switch with two Off positions for easy operation while wearing gloves and protective equipment • Rechargeable via charging base • Suitable for use in Ex-Zone 2/22 areas • Advanced Focus System • Dust-proof and protected against powerful water jets (IP66) • Red rear light for added safety • Adjustable, washable headband with anti-slip rubber grip • Supplied with charging tray and power adapter SPECS Lumens: Beam Distance: Runtime: IP Class:

Head Diameter: Weight: Technologies:

300 lm (Power) - 50 lm (Low Power) 160 m (Power) - 70 m (Low Power) 7 h (Power) - 40 h (Low Power) IP66 41 mm 342 g (incl. batteries) Advanced Focus System

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iH9R INDUSTRIAL HEADLAMP MODEL:

ZL502023 (Box)

The multi-talented iH9R has the power and features to take on any industrial job. It's powered by a rechargeable battery (included) but is also useable with AA alkaline batteries. Two power modes (Constant Light and Energy Saving), a detachable, variable lamp head and different mounting options for helmets provide maximum flexibility.

Features

• Multicolour LEDs in red, green and blue • Two energy modes (constant light and energy saving) for either especially consistent or energy-saving light • Two types of batteries (lithium-ion and AA) provide the combined benefits of rechargeable and replaceable batteries • Simple charging of the battery via a magnetic USB cable • Innovative mounting system allows for simple removal and positioning of the lamp head for maximum flexibility • Advanced Focus System for easy, intuitive light beam adjustment • Helmet mounting options: Rubber-coated head strap, adhesive mounting material SPECS (CONSTANT LIGHT) Lumens: 600 lm (Boost) - 220 lm (Power) 120 lm (Mid Power) - 20 lm (Low Power) Beam Distance: 200 m (Boost) - 140 m (Power) 100 m (Mid Power) - 40 m (Low Power) Runtime: 3.5 h (Power) - 8 h (Mid Power) - 40 h (Low Power) SPECS (ENERGY Lumens:

Beam Distance:

Runtime:

SAVING) 600 lm (Boost) - 400 lm (Power) 170 lm (Mid Power) - 20 lm (Low Power) 200 m (Boost) - 180 m (Power) 120 m (Mid Power) - 40 m (Low Power) 7 h (Power) - 10 h (Mid Power) - 60 h (Low Power)

IP Class:

Head Diameter: Weight:

Features:

IP54 31 mm 139 g (incl. batteries) Advanced Focus System, Smart Light Technology, Rapid Focus, Cooling Technology, Dual Power Source

HELMET MOUNT TYPE A MODEL:

ZL500954 (Box)

This clip for the EX4 and iL4 torches allow you attach them to the side of most helmets. The mount can be rotated to direct the light where you need it.

Features

• Fits most helmets and hardhats up to 12mm thickness • Holds by friction. No holes in helmet needed • Non-slip rubber surface for improved grip • Ball joint allows for ideal aiming of light • Quick-release design for hand-held use • Compatible with EX4, iL4

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HELMET MOUNT TYPE B MODEL:

ZL500955 (Box)

Features

• Helmet mount accessory that positions the torch higher up the helmet side • Fits most helmets and hardhats up to 12mm thickness • Holds by friction. No holes in helmet needed • Ball joint allows for ideal aiming of light • Quick release design for hand-held use • Compatible with EX4, iL4

INTELLIGENT CLIP TYPE F MODEL:

ZL500956 (Box)

The Ledlenser Type F intelligent belt clip is designed for the EX4 and iL4 ATEX torches. It is perfect for hands free usage, as well as carrying around when the torch isn't in use.

Features

• Belt clip accessory for hands free carry and usage of the EX4 and iL4 torches • Secure clip fits most belt sizes • Ball joint allows for ideal aiming of light • Quick release design for hand-held use • Fits belts up to 70mm / 2.75" wide

INTELLIGENT CLIP TYPE G MODEL:

ZL500957 (Box)

The Ledlenser Type G intelligent belt clip is designed for the EX7, EX7R, iL7 and iL7R torches. It is perfect for hands free usage, as well as carrying around when the torch isn't in use.

Features

• Belt clip accessory for hands free carry and usage of the EX7, EX7R, iL7and iL7R torches • Secure clip fits most belt sizes • Ball joint allows for ideal aiming of light • Quickly release design for hand-held use • Fits belts up to 70mm / 2.75" wide

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COMPANION SPARK MODEL: YKM13567 (Black) YKM13573 (Yellow) A new addition to the Companion range, one of Morakniv's most popular knives, the Spark is a reliable knife that performs great in all weather conditions. With a high-quality fire starting rod integrated into the handle, the Companion Spark can be used to start a fire when out in the wilderness.

The durable blade is made of Swedish stainless steel, which makes it easy to maintain and provides better edge retention. It has a soft friction grip handle made of TPE rubber, which makes the grip safer and more steady to work with.

The polymer knife sheath has a practical belt clip for attaching the knife to a rucksack or a belt. The Spark is also equipped with a reflective cord for the fire starter which reduces the risk of misplacing it.

SPECS Blade Length:

Blade Material:

Blade Thickness: Handle Material: Product Length:

Edge Protection: Weight:

104 mm 12C27 Stainless Steel 2.5 mm Thermoplastic Elastomer (TPE) 238 mm Polymer Sheath 128 g

WOODCARVING HOOK KNIFE 163 MODEL: YKM13445 (Box) YKM13387 (w/ Leather sheath - Box)

The knife has a double-edged stainless steel blade for both pull and push carving. The blade has a more open curve and is perfect for making a clean cut surface or bowls with large radius.

The blade has been optimised to make it run smooth over the inside of the spoon or bowl. Improved edge bevels complete the blade and give it the optimum carving experience.

The knife is available on its own or with a simple but ingeniously designed edge protection made out of Swedish vegetable tanned leather manufactured locally with cowhides from the region.

SPECS Blade Length Overall Length: Blade Thickness: Blade Material: Handle Material: Sheath Material: Weight:

70 mm 178 mm 2.5 mm 12C27 Stainless Steel Scandinavian Birch Leather 59 g

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BASIC 546, ALL ROUND KNIFE - STAINLESS STEEL MODEL: YKM12241 (15pc Display)

Designed for use in the outdoors, the Basic 546 is cast in the same shape as Morakniv's classic 511. The difference is that this blade is made of stainless steel, which keeps the knife sharper for longer with less maintenance required. The steel has been carefully selected and treated according to Morakniv's secret recipe in their Mora factory.

The Basic 546 knife benefits from a large, impact resistant plastic handle with an improved finger guard for safer use and the polymer knife sheath has a practical belt clip for attaching the knife to a rucksack or belt.

SPECS Blade Length Overall Length: Blade Thickness: Blade Material: Handle Material: Sheath Material: Weight:

91 mm 209 mm 2.0 mm Stainless Steel Polymer Polymer 117 g

INFINI-KEY KEY CHAIN - STAINLESS MODEL: XNKIC11R3

Made of lightweight, durable stainless steel, the Infini-Key carabiner key ring allows for easy attachment and removal of multiple keys. The simple design of the Infini-Key not only keeps multiple keys handy, it allows you to isolate and remove any one of them without having to struggle with a stubborn split key ring. Just slide the key you need to the narrowed top - the neck of the InfiniKey keeps your other keys from following - and unlock the simple carabiner clip to remove.

The carabiner can also be used to attach the Infini-Key to a belt loop, backpack, or second key ring, keeping your keys secure and handy wherever you go.

Features

• Unique, high quality stainless steel key ring that allows easy access and removal of keys - No more split rings!

• Carabiner clip allows secure attachment and easy release to most loops, straps, backpacks, or second key rings.

• Holds more than a dozen keys easily and securely • Dimensions: 29.6mm x 63.2mm x 2.6mm • Weight: 6g

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MoraknivÂŽ Companion Spark | A reliable outdoor knife that performs great in all weather conditions. With a high quality fire starter integrated into the handle, the heat of a campfire is always close at hand. The durable blade is made of Swedish stainless steel, which makes it easy to maintain and provides better edge retention. It has a soft friction grip handle made of TPE rubber and the polymer knife sheath has a practical belt clip for attaching the knife to a rucksack or belt.

See the full Morakniv range at zenimports.com.au

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Adapting to the modern consumer's shopping trends

Omnichannel - the future of retail Today’s consumer, particularly Millennials and Generation X, shop across multiple channels and devices. They may find something online and then head into the store to make the purchase, or alternatively be in a bricks-and-mortar store, see an item they like but not in the correct size or colour, then pull out a phone to check inventory and make the purchase.

Any number of scenarios like this exist, but the most important aspect of omnichannel is that each of these channels are interconnected to provide a seamless experience and connected purchase journey.

In multichannel marketing, a company may use different channels to interact with the customer but each channel is managed separately with a different strategy. Omnichannel is centered around the customer and ensuring that customers can easily and seamlessly navigate between each company touchpoint to make a single purchase.

Here are some stats, facts and figures on the benefits of being an omnichannel retailer:

Consumers Are Changing How They Shop • 1.2 billion people worldwide access the Internet from their smartphones.

• It’s estimated that over 50% of eCommerce purchases will be made on a mobile phone by 2021.

• 55% of consumers have bought something online after discovering it on social media.

• Personalisation – 61% of mobile consumers say they’re more likely to buy from mobile sites and apps that customise information to their location and preferences.

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Reasons Consumers Come in Store Wants to see/touch item first

56%

Wants to try the item on

55%

Concerned product looks different

41%

Delivery takes too long

34%

Shipping costs are too high

25%

Product too valuable to buy online

Reasons

24% Consumers In

Enjoys the shopping experience

Already going to the shops Wants to verify the authenticity Returns process too complicated Doesn't trust online security Wants to talk to a sales person

23%

Touch/try product

Store

16%

What Consumers Want in Retail • In store personalised customer service; Knowledgeable employees that provide personalised services.

• Seamless integration between online and offline; Shared cart across channels, buy online pick up in store, or buy online and return in store.

• Mobile Technology; promotions, coupons, check inventory and more.

• Loyalty Rewards.

Shipping Enjoy Experience Other

15% 14% 13% 11% Source: Global Online Consumer Report, KPMG International, 2017

Omnichannel Retailers An Omnichannel approach to sales seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store.

How Retailers Can Adapt • Infuse physical store locations with the digital world to create unique, on-demand experiences.

• Create brand loyalty through personalised mobile app experiences. This means moving beyond an app as a means for just revenue - it means a deeper connection with the consumer.

• Understand the power of the mobile influence and make the app an integral part of the overall strategy.

• More selection with top brands to strategically compete with on-line breadth of product.

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REVIEW OUTDOOR REVIEWER JUSTIN WALKER SHEDS A LITTLE LIGHT ON LEDLENSER'S NEW ULTRACOMPACT ML4 LANTERN.

"YOU CAN NOT ONLY RECHARGE THE INCLUDED LI-ION 14,500 3.7V BATTERY (FULL CHARGE TAKES 150 MINUTES VIA ITS MAGNETIC CHARGER), YOU CAN ALSO USE AN AA BATTERY."

Ledlenser ML4 Mini Lantern

JUSTIN WALKER Editor: Australian Geographic Magazine Camp lighting choice is always a tricky one and can be influenced by the type of camping you do, whether that is primarily carbased or hike/paddle/bike-based. With the last three – and most notably, with multi-day hiking – weight and size are heavy influences on light-source selection.

Regardless of activity, it is head torches that are probably the most popular light source. Often though, you may need a less direct light source for illumination of things like tent interiors, cooking areas, camp tables, car interiors, etc., and this is where a compact, portable but powerful light source comes in handy.

The Ledlenser ML4 lantern’s light output belies its diminutive size (97mm long and a paltry 71g with battery included), thanks to micro-prism technology that provides glare-free – and targeted – lighting.

The ML4 has nine Power LEDs and five light output options.

Boost provides a vibrant 300 lumens for a short period of time, while Power, Mid Power, and Low Power offer 150 lumens for 2.5

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hours, 50 lumens for 8 hours and 5 lumens for 45 hours respectively, and there's a Blink mode for signalling and safety purposes.

There’s also a red night light, too; accessed by pushing the light button down for three seconds. Add in the fact you can not only recharge the included Li-ion 14,500 3.7V battery (full charge takes 150 minutes via its magnetic charger), you can also use an AA battery (either Alkaline 1.5V or NiMH 1.2V) for additional light hours. Battery life can be checked via the three-tier energy status indicator (Green means full; Yellow means half; Red means it needs recharging).

We’ve used the ML4 for both an overnight hiking adventure and also a family camping trip, with the light’s ‘cute’ size and appearance meaning it resides in the kids’ part of the family tent and also on the camp table when eating dinner at night.

The Low Power mode’s output also means it makes a great night-light for them. There’s minimal fear of it being damaged; it is rated to IP66 so is dust-proof and can withstand ‘powerful jets of water’. It can also cope with a drop of up to 2 metres and temperatures ranging from -20 to +40 degrees Celsius. So yeah, it’s tough.

A very handy feature of the ML4 – not always present in outdoor lighting – is a Transportation Lock, ensuring it can’t be accidentally turned on when in transit. And even if you forget to grab it before nightfall, the single phosphorous ring encircling the base and top of the light make it easy to find.

We have other camping light sources for our adventures but the ML4 has joined them as a staple of our essential gear; the compact size alone makes adding this additional light source a no-brainer; it takes up stuff-all space in the camp box. Add in the bonus of two power sources if needed (or you forget to charge it before leaving), the robust construction and the excellent warranty (seven years) in the off chance something does happen, and it definitely punches above its weight and size.

PRODUCT CODE: ZL502053 RRP: $69.00

"THE LEDLENSER ML4’S LIGHT OUTPUT BELIES ITS DIMINUTIVE SIZE (97MM LONG AND A PALTRY 71G WITH BATTERY INCLUDED), THANKS TO MICRO-PRISM TECHNOLOGY THAT PROVIDES GLARE-FREE – AND TARGETED – LIGHTING."

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Christmas Ideas at Zen

The Christmas shopping season is just around the corner, so now is the time to order the perfect stocking stuffers to provide your customers.

Whether it's outdoor, sporting, hunting, work or just everyday life, Zen has wide array of affordable, high-quality products to make Christmas wishes come true....

NITE IZE

LEDLENSER

Steelie Car Mount Kits

ML Series Lanterns

An excellent gift idea for people who drive for a living or grey nomads, the Steelie range's powerful magnetic phone mounting system allows you to easily attach, detach and rotate your phone on your car's dash, air-vent or windscreen.

Bright, compact and versatile, the ML Series lanterns make a fantastic gift for campers, caravaners, anglers and anyone else who needs vibrant area lighting in the outdoors. The models feature adjustable brightness, flexible mounting & rechargeable batteries.

ML4 (P/C: ZL502053) ML6 (P/C: ZL500929) RRP: $69.00 RRP: $149.95

Steelie Vent Mount Kit (P/C: XNSTVK11R8) RRP: $52.95

Steelie Orbiter Dash Kit (P/C: XNSTODK01R8) RRP: $57.95

Steelie FreeMount Windshield Kit (P/C: XNSTFWK01R8) RRP: $85.95

KEYSMART

K4R Keyring Light Perfect for corporate gifts or as an impulse purchase at any retailer checkout, the K4R lets you keep a vibrant and ultra-compact area light in your pocket or on your keychain.

KeySmart Key Holders These award winning, patented compact key holder are the perfect pocket organiser and minimalist key ring. Made with aircraft-grade aluminium and stainless steel hardware, the KeySmart range comes in a variety of different models to cater for various tastes and budgets.

KeySmart Key Holder (P/C: Various) RRP: $24.95

KeySmart Leather (P/C: Various) RRP: $54.95

KeySmart Pro (P/C: Various) RRP: $99.95

NEO4 Headlamp

K4R (P/C: ZL502066 - Box; ZL502132 - Clam) RRP: $29.95

For night-time runs or walking the dog of an evening, the NEO4 headlamps provide vibrant lighting while also keeping your hands free. They feature brightness up to 240 lumen with a wide-aspect lens to light up your surroundings.

NEO4 Headlamps Pink (P/C: ZL500916) Green (P/C: ZL500915) Blue (P/C: ZL500914) Black (P/C: ZL500982) RRP: $59.95

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( R

S (P/C: YL8 RRP

00929) .95

KLEAN KANTEEN

PRIMUS

12oz Kid Kanteens

4 Season Camping Mugs

Available in both Sippy Cap and Sports Cap models, the 12oz Kid Kanteens are a colourful and practical gift that any child can use over the Summer Christmas holidays.

Like the name suggests, these durable, double-walled camping mugs in polished food-grade 18/8 stainless steel are a high-quality yet affordable gift for any time of year.

12oz Kid Sippy Cap (P/C: Various) RRP: $32.95 12oz Kid Sports Cap (P/C: Various) RRP: $32.95

12oz TKWide Kanteens The TKWide range is a popular seller for almost any retailer from cafĂŠs to camping goods. Made from food grade stainless steel with a chip-resistant Klean Coat finish, the TKWides are designed to last for years.

4-Season Mug 0.2L (P/C: WP732250) RRP: $17.95

4-Season Mug 0.3L (P/C: WP732260) RRP: $22.95

ATKA

Folding Knife Range

12oz TKWide Insulated Kanteen (P/C: Various) RRP: $44.95

The Atka folding knife range are a great stocking stuffer for those who appreciate a nice EDC knife. They have a compact and slimline design with non-locking slip joint blades made from high quality 420HC stainless steel.

Mint Knives (P/C: Various) RRP: $44.95

LEATHERMAN

Keychain Tools Small in size, yet with all the quality and functionality you'd expect from Leatherman, the range of keychain tools are ultra-light, easy to carry and always ready to tackle day-today challenges. The perfect gift idea for almost anybody.

Sprint Knives (P/C: Various) RRP: $39.95 Kent Knives (P/C: Various) RRP: $55.00

OVERBOARD

Waterproof Phone Cases

lam) Micra (P/C: Various) RRP: $74.95

Style CS (P/C: YL831245 - Clam) RRP: $69.95

Squirt PS4 (P/C: Various) RRP: $89.95

Squirt ES4 (P/C: Various) RRP: $89.95

Ideal for stocking in surfing, outdoor, sports and marine good stores, the OverBoard Phone Cases are fully waterproof up to 6 metres, but still allow you to view and use your smartphone. Available in two sizes to cater for most iPhones, Samsung Galaxys and other popular brands.

Style PS (P/C: YL831491 - Clam) RRP: $74.95 OverBoard Small Phone Case (P/C: Various) RRP: $29.95

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Social Snaps

CHECK OUT SOME RECENT PHOTOS AND FEATURES FROM OUR SOCIAL MEDIA PAGES.

>> TAG US IN! <<

If you're posting photos of our brands on your social pages, don't forget to tag us in! We'd love to share them with our followers and also give your store a plug at the same time. @leathermanau @fjallraven_au @ledlenserau @primusoutdoorau @kleankanteenau @qalo_au 044 [ ZEN QUARTERLY ]

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Staff profiles

GET TO KNOW MORE ABOUT THE TEAM HERE AT ZEN.

PAUL INGLIS

RICHARD FOWLER

WARRANTY CLERK

DIGITAL MARKETING MANAGER

WHAT DO YOU DO AT ZEN? I'm part of the Warranty team here at Zen. My responsibilities include booking in warranty claims from our retailers / end users and shipping off repaired or replaced items. Recently I've taken charge of our in-house laser engraving machine, which is an amazing piece of technology and great fun to use.

WHAT’S THE COOLEST THING YOU’RE WORKING ON RIGHT NOW? Right now I'm in training for the Fjällräven Classic Hong Kong event, which is happening this October. It's a three day, 50 km trek over some pretty hilly terrain, so I've been hitting the gym and doing short hikes with a heavy pack almost every weekend to get ready. It's going to be quite the challenge but I'm starting to feel pretty confident now.

WHAT ARE THREE THINGS STILL LEFT ON YOUR BUCKET LIST? For me it's not three things, but countries I'd love to visit.

The top three in my list are Scotland, England & Norway (Arctic Circle). I think the Fjällräven Hong Kong Classic is going to give me a serious case of travel bug.

FAVOURITE MOVIE OF ALL TIME AND WHY? Groundhog Day. I could watch it again and again and again and again…

WHAT YOUR FAVOURITE AUSSIE HOLIDAY DESTINATION AND WHY The Gold Coast. There's plenty of great beaches, some fantastic lawn bowl greens (which I play every week at my local club) and my family and I always have a wonderful time up there.

WHAT’S YOUR FAVOURITE SEASON (SPRING, SUMMER, ETC.) AND WHY?

WHAT DO YOU DO AT ZEN? I'm the head of the Digital Marketing Team here at Zen, which basically means managing our major digital projects like the recent "Ledlenser presents After | Dark" video series.

WHICH ZEN PRODUCT IS YOUR FAVOURITE AT THE MOMENT? The Leatherman FREE P4, which is great to keep handy when I'm working on the car, and the Fjällräven Keb Fleece hoodie which kept me nice and toasty this Winter.

WHAT WAS THE BEST CONCERT YOU EVER ATTENDED? Blur, at Piccadilly Circus in 1993. The songs sounded amazing, the crowd was fantastic and Damon Albarn (the lead singer) entered the stage via an oven of all things - it was incredible!

WHAT ARE THREE THINGS STILL LEFT ON YOUR BUCKET LIST? - Go Mountain biking across New Zealand's south island - Race a sports car at the Nürburgring motorsports track in Germany - Visit New York with my wife

WHAT’S THE CRAZIEST THING YOU’VE EVER DONE? Quit my job, sold everything and moved to another country to try and be a pro racing driver.

DESCRIBE YOUR IDEAL WEEKEND? Saturday sport with the kids, followed by night-time cocktails and dinner with my wife and friends. Sunday sleep in, Brunch BBQ , bike ride in the arvo and an F1 Grand Prix on the TV before bed.

Spring - the weather is warm without being uncomfortable, the garden comes to life and its also my birthday in Spring! [ ZEN QUARTERLY ] 045

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A COMPACT LIGHT FOR THE DARKEST OF NIGHTS.

NEW 300 lm 45 hrs The ultra-compact ML4 Lantern is the perfect light for your next adventure. At just 71 grams, the ML4 wonâ&#x20AC;&#x2122;t weigh your pack down, and with the latest micro-prism technology it delivers light thatâ&#x20AC;&#x2122;s vibrant, glare-free and long-lasting. The carabiner snap hook makes it easy to attach to a tent or backpack, recharging is simple thanks to the magnetic charge system and the ML4 has a red light mode to help preserve night vision.

With all these features and more, the ML4 takes the traditional camping lantern into the modern era.

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Rechargeable

ML4 Find out more at zenimports.com.au

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FR