Spring Edition VOLUME 23 - Q3 2022 9331393004988 OUTDOORS ● LIFESTYLE ● SPORT ● WORK Add Likes to your Cart Boost sales through in-app ordering on social media Stock up for Spring Check out our product picks for key sell-in periods A PartnershipBee-utiful Opinel commits to bee preservation with Pollinium Hitting NZ trails with Fjällräven Discover the best hikes in New Zealand (with help from Fjällräven) AU NZ SG Region Availability:
MORE THAN JUST SLEEPING PADS... CONTACT ZEN TO DISCOVER THE FULL KLYMIT RANGE.
With a sense of all that starting to lift and people travelling around, we are hearing great reports from all of you on putting all this behind us and focusing on the future. With that theme in mind, we’ve adapted our communication strategy to include all regions in one ZenMag for APAC.
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We have in-house laser engraving facilities, so be sure to think about that for corporate opportunities. AUNZSG WELCOME TO ZENMAG 23 David Yates MANAGING DIRECTOR David Yates APAC SALES MANAGER Carlos Carneiro Ph: +61 417 802 carlos@zen.com.au864 APAC INDUSTRIAL AND HARDWARE BDM Andrew Vaughan Ph: +61 418 326 andrew@zen.com.au000 APAC OUTDOOR BDM Adam Denison Ph: +61 432 154 adam@zen.com.au745 NZ COUNTRY MANAGER Guy Richardson Ph: +64 272 467 guy@zenimports.co.nz460 Australia Zen Imports Pty Ltd Unit 8, 7-9 Rhodes St West Ryde, NSW 2114 PH: +61 2 8878 3600 E: zen@zen.com.au W: zenimports.com.au New Zealand Zen Imports (NZ) Ltd PO Box 673 Pukekohe, NZ 2120 P: +64 272 467 460 E: zen@zenimports.co.nz W: zenimports.co.nz Singapore Zen Distribution (Singapore) Pte Ltd 1 Goldhill Plaza #03-39, Singapore 308899 P: +65 3129 8433 E: zen@zensingapore.com W: zensingapore.com Zen Dealer Portals AU: zenport.zenimports.com.au NZ: zenport.zenimports.co.nz Zen Quarterly Magazine © Copyright August 2022 Illustrations in this catalogue are guidelines only. Manufacturing changes may result in product variations. All dimensions are nominal and may vary due to a change in source or manufacturing. Any merchandise in this catalogue may be discontinued without notice. All listed RRP pricing is based on $AUD. Zen Imports reserves the right to change product specifications or pricing without prior notice and will not be held responsible for any errors or omissions within this publication. Region Availability Legend = Australia = New Zealand = Singapore Navigating the pandemic has been challenging for all businesses with major limitations on a number of core daily functions. ZEN MAG | 01
While all brands visible are represented in Australia, we have alternate brand mixes in our New Zealand and Singapore portfolios. You will notice new icons showing region availability inside. We’ve been having many conversations with our major brands about consolidation for APAC and we’re motivated to continue building out a seamless supply chain to make your business more profitable and operationally sound. I asked Simon Burnett, our senior leadership team member and Head of Brands, to make sure his marketing team put back the Staff Profiles section. We want to celebrate our incredible team of individuals and featuring the team in these magazines is a fun way to share and learn about our colleagues. Inside you will find helpful articles, product suggestions, recommendations for brands to consider, educational other content related to our industries. We truly are motivated every day to represent such amazing brands across Asia Pacific. Father's Day approaching and men in life.
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Campingseasonishere WELCOME TO COSY MOBILITY.
08 Trekking in NZ with Fjällräven - the best tracks to hike in Aotearoa and best backpacks to help you make the journey.
38ATKA EDC Multipurpose Tool with Knife NITE IZE 39 S-Biner TagLock Stainless Steel 40OPINEL N°08 Tour de France 2022 Limited Edition - Black and Yellow 41 N°08 Tour de France 2022 Limited Edition - Sublimation 42 Outdoor #08 12pc Counter Display (6 Red, 6 Green) 43SCHRADE Old Timer Heritage 169Oth Fixed Blade 46 Old Timer Heritage 5OTH Bruin 47 Old Timer Heritage 94OTH Trapper 48 Old Timer Heritage 34OTH Middleman 49 Old Timer Lightweight Field Dressing Kit 50 Collapsible Shovel Carbon Steel 51 Small Axe KEY RELEASES NEW STORIESPRODUCTS 18122032 ZEN MAG | 05
THIS ISSUE...
Harness the power of social media platforms to reach more customers and increase sales.
12 We take a look at what retail and shopping trends are popular in Singapore right now.
22 Gordon Dedman shares his expertise on what to do (and when) if faced with a survival situation in the wilderness.
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18 Opinel commits to environmental preservation through their partnership with bee sustainability organisation, Pollinium.
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14 Nite Ize and Tru® Zip - how the smart acquisition of complementary technology can benefit a company.
44 We asked dads around the Zen office to give their top pick for gifts this Father's Day.
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52 Learn more about the Zen team with our Staff Profiles section. 14 30 Dress for any type of weather with our guide to smarter clothes layering and the Fjällräven gear to help you do it. We highlight how offering a good selection of accessories is good for your business and average order values. Take a look at the best product offerings from our Klymit, Rite in the Rain and Klean Kanteen brands.
06 See our picks for the key sell-in periods at the end of this year.
20 Read how brands are using the ever-growing gaming industry to market their products.
10 Check out our recommendations on what's 'good, better and best' from our Nite Ize, Opinel, Leatherman and Ledlenser brands.
A. Klymit Double V Sleeping PadBlue - Flat BK06DVBL02EValveRRP: $319.95
B. Primus Kinjia 2 Burner Stove WP350140 RRP: $499.00 With warmer spring weekends during the October holidays, it's the perfect time for families to head outdoors and enjoy a picnic or BBQ. The Kinjia 2 is compact, light and designed to be easily transported, so you can deliver a real cooking experience anywhere. This two burner gas stove will comfortably hold two large pots, and each burner can be fired up and run independently. The sleek die-cast aluminium and stainless steel construction will hold up to years of use.
STOCK UP FOR THE KEY SELL-IN PERIODS
The last third of the year offers some major consumer spending periods, from October holidays and Halloween to Black Friday and HereChristmas.arejustafew products that we'd recommend stocking for these sell-in periods >>>
ZEN MAG
D. Atka 10 x 50 Binocular XAB1001050 RRP: $134.95 Whether it's for spring carnival racing or a day of birdwatching, the Atka 10 x 50 Binocular will provide clear vision of whatever you're focused on. Featuring 10 x magnification and A. B. C. D. |
Perfect for the couple who love going on camping holidays, this two person sleeping pad's patented V-shaped design delivers support and comfort no matter how you sleep - back, side or stomach. Side rails integrated into the patterning and construction provide a secure, comfortable sleep by centering you on the pad and inhibiting air movement while tossing and turning.
C. OverBoard 30 Litre Dry Tube - Yellow AOB1006Y RRP: $64.95 Warmer months mean more trips to the beach and waterways during the October and Christmas holidays. The range of drybags from OverBoard are great for keeping your valuables dry, or stowing wet gear in the car when it's time to go home. OverBoard's tough construction and trusty Fold Seal System ensure these bags are 100% waterproof.
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Another handy and affordable Christmas gift, this Squeeze system is easy to set up and secure to any vehicle's air vent. This ball-andsocket mount is designed to hold virtually any phone with a case and accessories, keeping your apps and maps in clear view. The Squeeze Clamp provides a secure grip on your phone, even when off-roading, and the system is easy to move between vehicles. H. F. I. ZEN
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I. Nite Ize Squeeze Universal Vent Mount XNSUVK01R8 RRP: $45.95
F. Opinel Explore #12 S/S Green w/ Tick Remover 10cm YO002489 RRP: $89.95
One of Opinel's most popular outdoor knives, the No.12 Explore now comes with a tick remover. The heel of the handle features a 110 decibel whistle, tick remover tool and a steel cutting hook for twine and large game.
a 50mm objective lens diameter with high quality prisms and multi-coated optics, these binoculars provide superior resolution and image clarity.
The detachable hook features a hole allowing you to secure the knife almost anywhere with a lanyard or clip. The 10 cm blade can be locked open or closed using Opinel's proprietary Virobloc ring.
E. Selk'bag Lite Recycled Teal SunlightSize XSBSBLTTSMM RRP: $299.95 With a lightweight construction and made from 100% recycled materials, the Selk'bag Lite Recycled is perfect for spring and summer campers and cool weather indoor lounging enthusiasts alike. Enjoy maximum cosiness and mobility while also enjoying your favourite activities.
G. Leatherman Wingman w/ Nylon Button SheathYL832523BoxRRP: $149.95 One of the highest selling products in the Leatherman range, the Wingman is a great Christmas gift to recommend to people looking for a highly functional yet affordable multi-tool. It boasts 14 tools in its lightweight frame, including needlenose pliers, wire stripper, 420HC combo knife, spring-action scissors, screwdrivers and more.
Halloween is becoming an increasingly popular day in Australia, with more and more spent on decorations each year. The ML4 Warm Light is perfectly sized for giving your jack-o'-lantern a spooky glow. This lantern is bright, compact and features a blinking light mode in both red and warm white light.
H. Ledlenser ML4 Mini Lantern Warm Light / ZL502231BoxRRP: $82.95
There's no doubt that New Zealand is one of the most beautiful countries in the world. With its pristine lakes, snow-capped mountains and rugged coastline, it's a trekker's paradise. And thanks to its open borders policy, it’s official – anyone can come visit!
From the untamed wilderness to the rich cultural history of the land, New Zealand has something to offer everyone. No matter what type of trek you're planning, the right gear is essential, and who knows about being well equipped better than our premium brand Fjällräven? Creating high-quality backpacks and outdoor gear for over 50 years, with different models designed for different types of terrain and climate, Fjällräven has you covered.
Trekking in New Zealand with Fjällräven
Here are three treks in New Zealand (approved by locals) and the best Fjällräven packs for each one:
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Walks to Remember
It all started with a young nature lover called Åke
As with most brilliant ideas, Fjällräven began on a very personal level with a young nature enthusiast called Åke. It was the 1950s, and 14-year-old Åke Nordin spent every spare moment in the forests outside his hometown Örnsköldsvik. But as his hunger to discover new places grew, so did his frustration with the lack of light and functional equipment. So, he decided to build himself a better backpack. Since then, Fjällräven has stayed true to its mission of developing timeless, functional and durable outdoor equipment, acting responsibly towards people, animals and the environment and inspiring more people to discover outdoor life.
New Zealand has always been a special place for the Zen team. Already seeing immense growth with our current retail partners in Aotearoa, we’re proud to say that New Zealand is one of our key markets in the APAC region and we’re committed to providing the best possible service for our clients there.
GETTING OUTDOORS IN NZ
views of the Pacific Ocean. Abel Tasman National Park is a gem on the north of New Zealand's South Island, and despite its small size, it is one of the most visited places in the country.
The track is well-maintained and easy to follow, making it suitable for hikers of all levels of experience – it’s perfect for those who want to see and feel the best of New Zealand's nature. The diversity in the landscape brings different terrain and weather conditions, so we recommend the waterproof Bergshell Ulvö Rolltop 23. The Ulvö is a safe choice even in the wettest of weather. It’s perfect for light hikes, travelling and everyday missions, rain or shine.
If you're looking for an epic day hike to add to your bucket list, look no further than the Tongariro Alpine Crossing. This trekking route is considered by many to be the best day hike in the world, and it's not hard to see why! With its stunning views of Ngauruhoe, Tongariro and Ruapehu volcanic peaks and emerald-green lakes, this 19.4-kilometre journey is definitely not one to miss. Located in New Zealand’s oldest national park and a dual UNESCO World Heritage Site, it’s a dramatic and awe-inspiring natural site to see. Anyone who’s completed the journey will tell you the climbs can be steep and the weather unpredictable, but it's worth every aspect of it. And if you’re feeling adventurous, why not try hiking the crossing during wintertime when the landscape is covered in snow? We recommend the Fjällräven G-1000 Singi 28 backpack. Versatile and hardwearing, it’s crafted with a robust carrying system that can handle the weight of everything you need for a long day out. With 28 litres of volume, it fits all your gear for a full and perfect day of hiking.
The Majestic Milford Track Last but not least is the Milford Track in New Zealand. This 53-mile trek is considered by many to be the finest hike in the country, but it's not for the faint of heart. The track winds its way through some of New Zealand's most beautiful scenery, including rainforests, glaciers and fjords. It’s New Zealand's most famous walk for a reason, thrilling hikers for more than 150 years. So what pack suits the most famous walk? The award-winning Fjällräven Kajka 75. An advanced trekking backpack, its durability and extreme comfort are every hiker's dream. Further, its smart functions and unique support system are one of a kind. With the world on your shoulders and new places to feel like home – in classic Fjällräven spirit, we’re here to go slowly, to tread carefully and cherish the visit. Whether it’s rediscovering your own backyard or getting over the ditch as soon as possible, Guy Richardson, Zen New Zealand’s in-country manager guarantees friendly faces, amazing experiences and a cold beer waiting for you. Treading lightly, far, and wide – we’ll see you out here. A Breath-taking Walkway, the Abel Tasman Coast Track Breath-taking indeed, this pathway winds through lush rainforest and along rugged coastal cliffs, providing stunning
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The Best Day Hike in the World? The Tongariro Alpine Crossing
Good, Better, Best ZEN SELECTS
Home to over 600 gadgets, Nite Ize is definitely the true winner when it comes to value for money. With creative solutions that improve your life, Nite Ize products are your answer to everyday problems. With a product for almost every person and every scenario, anywhere and everywhere, Nite Ize’s diverse range of products are made to organise, protect, illuminate and most importantly, help you overcome obstacles in your day to day life.
From the apparel we wear and the gear for our favourite hobbies to the food in our mouths, prices are rising faster than ever. Not only is it affecting the cost of living, the impact of inflation is also extending its reach into our budget when spending during those special times of the year – be it for Christmas, graduation, preparation for an annual outing event, a kind gesture or an anniversary gift, there is a tightening grip on how much consumers are allocating for their purchases.
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Product highlights from Nite Ize, Opinel, Leatherman and Ledlenser
Now more than ever when shopping, customers will want to make sure they are spending for value, and may be on the lookout for economical alternatives. We at Zen believe that offering consumers options in ranging, to give 'Good, Better, Best' options, will be the key to leveraging sales during key buying periods.
Nite Ize
Featuring global market leaders in their respective categories and brands that are home to innovative designs, technology and quality, here is a guide to our good, better and best brands.
Opinel Les Essentials
Providing secure attachment for mobile devices in your car, the Steelie range features various mounts – vent, dashboard or windshield - that allow hands-free operation and easy orientation of your mobile with a secure magnetic connection!
With choices beyond their traditional carbon steel folding knives, Opinel manufactures a large collection of knives made for food preparation, everyday dining and adventurers.
Opinel
Featuring a high quality stainless steel construction, the S-Biner SlideLock carabiners are the perfect tools for you to link, attach and carry your belongings. With several different sizes to choose from, secure and organise your belongings from small to medium and large!
Providing you with the best lighting even in adverse conditions, from headlamps to torches, these lights are strong, dependable and bright, with protective elements that make them the perfect illumination to carry around demanding job sites.
Featuring colourful, durable and easy to maintain vegetable knives, serrated knives, paring knives and peelers, the Les Essentials Collection is the perfect gift – an aesthetically pleasing yet functional addition to any kitchen drawer.
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Opinel Survival Knife No. 12
Perfect as stocking stuffers, everyday use items and accessories for any outdoor adventure, here are some of our favourite Nite Ize products: Nite Ize Steelie Phone Mount Range
Ledlenser Work Series
Ledlenser & Leatherman Premium isn’t always the best, but when it comes to Leatherman and Ledlenser there is no doubt. Leaders of their respective markets, Leatherman and Ledlenser are also the frontrunners in quality and service. Championing durability, design and innovation, their product aims to empower their users at home, work, outdoors and any adventure. Being a household name does not mean unaffordable. Both brands feature a wide range at various price points, so you can be sure there will be a trusty tool within your price range. With quality and service under their belt, these are our favourite Leatherman and Ledlenser highlights: Leatherman FREE Engineered and made for unrivalled comfort and one-handed access, the Leatherman FREE features three series: P-series that showcases the signature pliers, K-series that champions a quality and sturdy blade, and the T-series which was designed to be the best compact EDC option available.
Born in 1890, on the banks of a stream overlooked by the Savoie Mountains, the French folding knife Opinel represents generations of craftsmanship and heritage.
With additional features that make surviving in the outdoors easier: a 12C27 Sandvik stainless steel blade, a whistle, handle with extra-firm grip, an additional hooked blade and fire starter or tick remover, this knife is the companion for any nature lover.
Nite Ize S-Biner SlideLock
Featuring junior and outdoor ranges, limited edition collaborations, an essentials range and a luxury line-up that showcases handles crafted from exotic materials, there is an Opinel for anyone and everyone. Simple, robust, functional yet noble, whether as a personal investment or present, you can be sure that any knife from Opinel will be a purchase well loved. Here are some of our Opinel picks: ZEN MAG |
Lion
At Zen, we manage a wide range of brands all across APAC, including Singapore. Whether you are a business owner looking to stay ahead of the curve, or just curious about what's hot in Singaporean retail, read on for insights on the latest Singaporean trends and retail market outlook for the rest of 2022! City Shopping Hot What’s Not in Singapore retail
What’s
and
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A vibrant enclave where retail, nature, technology and heritage meets, Singapore is known as one of the most vivid and unique retail markets in the world. With a constantly growing population and an ever-changing landscape, it can be difficult to keep up with the latest trends.
Businesses should consider collaborating with content creators and influencers optimising content for mobile, and staying ahead of their competitors by being on top of mobile commerce trends. Invisible Payments for e-commerce
Retail Though many brick-and-mortar stores were forced to shut due to COVID, the retail industry in Singapore is growing year on year – and expected to continue. According to the Singaporean Department of Statistics, retail sales in Singapore have been rising at a faster pace due to a low year-ago base, as well as the continued boost from overseas tourist spending as international travel restrictions eased. However, in the face of inflation surges as well as rising mortgage rates, the retail market is expected to be impacted by moderation in demand, escalations of costs and geopolitics. Luxury and recreational product sales may become the most affected, and consumers are more likely to buy lower-cost items as costs rise.
Culture When entering the Singapore market, it is important to recognise that Southeast Asian consumers are different from Western consumers. With a different culture, language and manner in which they communicate, we believe that the best approach for advertisers and publishers to create culturally relevant messaging is to work with local affiliate marketers.
Although English is the working language for Singapore, those who wish to expand into Southeast Asian markets should meet with local partners or become familiar with the country's official languages, traditions and cultural consumer nuances before creating their marketing communications and business strategy. Mobile-First Strategy Singapore has a rich appetite for mobile technology –Singaporeans are among the quickest to adopt tablets and spend an average of 45 hours a week online with their phones. Mobile commerce, which is expected to reach $4 billion in value this year, accounts for almost half of all online purchases.
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Another rising trend is hidden payments – the number one payment choice for consumers in Singapore is credit cards. With a rising popularity in consumers paying with a digital wallet, the concept of invisible payments is also increasingly adopted in standard services such as ride-sharing and bill payments. Allowing payments to happen automatically and removing the fuss of bringing and pulling out physical payments like cards and cash, for a high smartphone penetration and engagement country like Singapore, the integration of invisible digital payments in e-commerce checkouts will become the next big thing. One of the world's most prosperous nations, with a business-friendly regulatory and technologically literate environment, Singapore is a region that we can glean lots of insight from.
According to the J.P. Morgan 2019 payment trends report, Singaporeans' most preferred e-commerce method is using a mobile device, with nearly $2.1 billion spent in 2019 alone.
Singapore has one of the world's highest social media usage rates, with seven in ten people logging on to platforms like Facebook, YouTube, Instagram and Google.
E-commerce Singapore had the most significant digital buyer growth globally in 2021. According to a report published by eMarketer, with a tech-savvy population, Singapore has seen a substantial 12.5% increase in retail e-commerce sales, suggesting a lucrative future for marketers and publishers who want to join the market. As online consumption grows, affiliate marketing has become the preferred channel for advertisers looking to increase their digital outreach and interactions. To compensate for any activity that would have otherwise occurred in retail spaces, retailers in the SEA regions are increasing their affiliate spending to recapture that business by building new partnerships with publishers, influencers, affiliates and other brands.
Singapore is a fast-growing, innovative e-commerce market in Southeast Asia. Thriving and growing in importance, here are some things to consider when entering the region:
A look at the Nite Ize and TRU® Zip partnership
Sealing the deal ADAPTIVE BRANDS
The first of its kind, TRU® Zip is a zipper technology that is toothless, waterproof, dustproof, silent and submersible. With multiple width options, this zipper also comes with an IP67 rating, meaning that whether in the rain, snow, river, lake or the sea, nothing will get through a TRU® Zip seal.
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Brand acquisition has been a popular strategic move that many businesses employ to diversify and better their brand and product range. Occurring in all scales and sizes, such as Google’s purchase of Android in 2005, these acquisitions allow companies to acquire new technology and broaden their business scope. Amongst the companies looking to improve their business and products through a smart acquisition strategy is Nite Ize. Dedicated to answering and delivering solutions to everyday problems, Nite Ize prides itself in being a continually innovative business. With a never-ending passion for improvement, Nite Ize is always growing their product range, constantly researching and on the lookout for the next best thing, and one of those innovations is TRU® Zip.
RunOff Waterproof Pocket
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RunOff Waterproof 3-1-1 Pouch Designed for air travel, this pouch adheres to the TSA 3-1-1 Liquids rule, with a gusseted bottom making it the perfect candidate to keep your belongings, carry on charging cables, or toiletries organised and protected.
Waterproof and robust, while also doubling as a compression bag, the Large Packing Cube is perfect for trips where bulky items like down jackets and blankets are involved.
A fully-closed assembly that can be radio-frequency (also known as high frequency) welded in various applications –from backpacks to packing cubes, TRU® Zip’s technology can even be found on CamelBak’s trail-ready reservoir, offering a durable, waterproof and secure seal. With a silent, snag-less and seamless seal, the TRU® Zip zipper is TRU-ly satisfying – sliding from an overmoulded end and locking into place at the other end, its mechanism is mesmerising and you'll want to do it over and over again.
An absolute game changer for outdoor gear, Nite Ize champions TRU® Zip technology in their RunOff range. Available in six different sizes, their range includes a Wallet, Pocket, 3-1-1 Pouch, Toiletry Bag and Medium or Large Packing Cubes. Perfect for organising and adventures near or far, the RunOff range is ready to take on the elements and Mother Nature, anywhere and anytime.
Gear that is made for heavy wear and tear, TRU® Zip will keep your belongings safe and sound. Now that your gear is secured, get wet and dirty without a worry on your next adventure thanks to the Nite Ize RunOff range.
The perfect size for your cash, cards and earphones, keep them protected in the RunOff Waterproof Wallet. With options to keep it in your pocket or loop it to your belt or bag, this wallet is perfect for travellers of any kind.
RunOff Waterproof Medium Packing Cube
For something that will keep your electronic devices and valuables safe and protected, this pocket is the perfect pick for the job. With built-in attachment points and an integrated belt loop, you can clip this slim and durable pocket to straps or attach it to your belt. RunOff Waterproof Wallet
Whether for a weekend getaway, gym visit, or trip to the beach, this packing cube is your pick when it comes to staying organised and keeping your contents protected. Perfectly sized for backpacks and carry-ons, did we mention that it can also help you save luggage space?
RunOff Waterproof Large Packing Cube
RunOff Waterproof Toiletry Bag Long gone are the days when your toothpaste, mouthwash or shampoo leaks onto the rest of your baggage with this toiletry bag. With a wide mouth and sturdy base design, enjoy easy access to your toiletries no matter where you are.
Protecting, organising and compressing, this Packing Cube is the answer to satisfying your packing needs.
Social Shopping GET THE LIKES Making sales and broadening your brand's reach through social media platforms by Jackson Delaney 016 | ZEN MAG
This in-app shopping functionality leads to both opportunities and challenges for retailers, as it reduces the number of sessions and transactions through their own e-commerce sites, however it increases a brands visibility with consumers and finds the potential customer where they are. With the capabilities of technology and fast-paced developments of what we can do, finding ways to use these apps and functions to our own advantage is an easy way to keep pace with the global markets and stay ahead of the game with consumers.
If you're not already using in-app shopping on social media, now is the time to start. With more people shopping online, you need to make sure you're doing everything you can to reach potential customers and close more sales.
Social media is a powerful tool that can help you reach more customers and grow your e-commerce business. So what are you waiting for? Get started today!
More and more people are shopping online, and this is especially true for millennials. In fact, a recent study found that 87% of millennials shop online at least once a month! This is why it's so important for e-commerce businesses to have a strong social media presence. Not only can social media help you reach more customers, it can also help you close sales. In this article, we will discuss the importance of in-app shopping on social media platforms and how it can benefit e-commerce businesses. Most social media platforms now have in-app shopping features that allow users to purchase products without ever leaving the app. This is extremely convenient for customers, and can also lead to higher conversion rates for businesses. In fact, studies have shown that in-app shopping can increase conversion rates by up to 30%. This is a significant increase, and it's one that any e-commerce business should look to take advantage of. With the rise of alternative social media platforms, like the explosive launch of TikTok, social media platforms have upped their game to offer as many functions as possible to the user. We can see this with the introduction of alternative media formats like stories, reels and long-form videos. These innovations are all an attempt to keep people using the app. By giving users everything they could possibly need and want all in one place, they will stay on the platform for longer periods of time. A natural progression for these apps was to connect to e-commerce businesses and retailers to take the online experience to the next level. We saw this a few years ago with the introduction of ads and lead generation tactics for businesses, and the next step was to complete the whole transaction within the app itself, keeping them within the platforms' ecosystem.
In-app shopping is a great way to do that, so don't wait any longer. Implement it today and start seeing the benefits.
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In the heart of the French Alps, in a town called Chambéry, you will find a company that has been crafting knives for over 125 years. That company is Opinel, and it is responsible for creating one of the world's most iconic pocket knives.
Joseph Opinel, founder of the Opinel company and a former bee-keeper himself, was passionate about the outdoors and protecting the environment. Today, Opinel continues to uphold its founder’s values by working to reduce its environmental impact by collaborating with people and associations that align for the benefit of both the environment and the consumer.
Opinel and Pollinium – A Partnership for the Future
A Sweet Pairing SOMETHING TO BUZZ ABOUT
What you may not know is that Opinel is also committed to its part in sustainability. In fact, the company has partnered with Pollinium, a bee sustainability organisation to promote the practice of bee-keeping and help reverse the decline in global bee populations.
Believe it or not, you have a little bee to thank for every one in three bites of food you eat. In fact, 70 out of the top 100 human food crops, which supply about 90 per cent of the world's nutrition, are pollinated by bees.
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"Installing the apiary at our company headquarters has seen an extraordinary investment and been a surprising source of team unity," said Opinel Operations Manager Dominique Parriaud. "Its presence leads individuals to reflect on why this approach is being taken and makes them more aware of the importance of protecting the environment on an individual basis or as a group. This project carries real meaning and therefore contributes to motivating the team. Few companies have such a strong commitment, showing that Opinel is a precursor in this area and an example to follow."
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Opinel’s commitment to protecting bee populations is threefold. First, 95% of the wood Opinel uses comes from eco-managed French farms, with their main wood supplier based in the Jura region. This means that the wood comes from forests that are managed in a way that is mindful of and protects biodiversity. What’s better – the beehives set up on the Chambéry site allow the bees to produce honey while enjoying the trees near the workshop. Opinel also sources its beeswax from hives that are managed using organic methods. This ensures that the bees are not exposed to harmful chemicals that could potentially harm their
Finally, through this partnership, Opinel supports the work of Pollinium to its full capacity. Raising awareness about the importance of bee conservation through its marketing, communications channels and educational initiatives from clients to their employees, visitors and the public will be taught about the importance of bees and what they can do to help protect them. "We're proud to partner with Pollinium, as they are a company that shares our values of sustainability, environmental responsibility and working to make a positive difference in the world," said Opinel President Jean-Michel Valette.
Unfortunately, bee populations are declining at an alarming rate due to a variety of factors, including pesticide use, habit loss, air pollution, global warming and more. While these factors are often intertwining and seemingly complex, the bottom line is that we know humans are largely responsible for this decline and thus, responsible for their regeneration and protection. This new partnership with Pollinium, a French nonprofit organisation that paves the way for sustainable change and the protection of bees, supports companies in their environmental approach in an original and symbolic way by installing and maintaining hives on their sites. Their work also includes training employees and the public about bee biology and the importance of bees to the world's ecosystems.
"Bees are vital to our ecosystem and their decline is a major concern," said Pollinium CEO Pierre-Yves Colin. "We are excited to partner with Opinel to help spread awareness about the importance of bee conservation and educate people on what they can do to help protect them."
Second,populations.asasub-intertwined solution, Opinel's desire to limit its impact on the environment sees them adopting eco-friendly waste management methods alongside strict regulation of their emissions and consumption. This means air, water, dust and noise emissions, as well as energy consumption and waste, are all measured. Regular monitoring ensures that the company is always working to improve these areas.
"This partnership will help us to further our commitment to bee sustainability and continue working towards a more sustainable future."
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There is no doubt that gaming has had a huge impact on the world. It has shaped the way we think, interact and socialise. The retail industry is starting to take notice, and is looking for ways to merge gaming with branding in order to engage with customers.
The rising popularity of brand marketing in the video games industry by Jackson Delaney
In this article, we will explore how brands can gamify the customer experience and keep people coming back for more!
Brands and Gaming GET IN THE GAME
https://blog.hollyfy.com/fortnite-nike-in-game-brand-integration/https://newzoo.com/products/reports/global-games-market-report/References: https://digiday.com/marketing/why-coca-colas-in-game-flavor-announcementvalidates-fortnite-as-both-an-advertising-and-metaverse-platform/
The gaming industry is constantly evolving, and brands need to keep up with the latest trends in order to stay relevant. One of the latest trends is virtual reality (VR). VR gaming is an immersive experience that can transport players to another world. Brands are starting to experiment with VR gaming, and it is proving to be a popular way to engage customers. In a world where we are moving further and further into a virtual space, with the creation of the Metaverse and advancements in Web3, we will start to see huge advancements in the merging of these technologies. Early adapters will be the ones to pave the way for what will ultimately become the global norm. As marketers know – something that is more true than ever before – you need to meet the consumer where they are.
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With a huge number of consumers living their lives online, within games and social media networks, brands need to be present in these spaces to stay relevant. That being said, not all brands will need to go to the extent of introducing VR stations in their stores, but being present in the gaming world is not as hard as it may seem. Brands have the opportunity to partner with games, creating a collection that merges the two brand's values together, with the most notable example being Fortnite –Epic Games’ free-to-play battle royale game.
There is also the opportunity to partner with high-profile gaming personalities, tapping into their influencer status. Perhaps the easiest of all is to advertise within game streaming spaces such as Twitch, where subscribers for the most popular streamers number in the hundreds of thousands.
The gaming industry is growing at an incredible rate, and it shows no signs of slowing down. With further advancements in technology, we are only going to see more and more brands using gaming elements in their stores and using in-game advertising to market their product.
So, what does the future hold? Will avatars in The SimsTM perform fixes around the house using their Leatherman? We can only wait and see! All we know is, if Alan WakeTM used a Ledlenser flashlight, players wouldn't need to spend any time at all searching for spare batteries.
Launched in 2017, Fortnite's success is staggering, with approximately 400 million registered players worldwide and 83 million of these players logging in at least once a month. Brands such as Coca-Cola, Marvel and Nike have used the game's wide reach to market their products through such actions as custom player skins, live events and in-game advertising.
"..by the end of 2021, there was an estimated 2.9 billion gamers worldwide, generating revenues of over $175 billion for the industry, according to Newzoo’s 2021 Global Games Market Report, and it is no surprise that brands are looking to get involved."
These days, the gaming community has money, and it’s ready to spend: by the end of 2021, there was an estimated 2.9 billion gamers worldwide, generating revenues of over $175 billion for the industry, according to Newzoo’s 2021 Global Games Market Report, and it is no surprise that brands are looking to get Gaminginvolved.isagreat way to keep people engaged, and it can be used to promote brand loyalty. In the retail industry, we are seeing more and more brands using gaming elements in their stores. Some stores have introduced gaming consoles, and others have introduced gaming-themed loyalty cards.
Survival Priorities
We never know when we may be placed in a lost or stranded situation for which we have not planned, or an urban emergency crisis that takes us out of our comfort zone.
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What to do and when, in a survival situation by Gordon Dedman
Australia is a vast country, and many Australians like to travel off the beaten track to see wild “untouched” places in order to experience that feeling of being at one with nature, however many people do not consider ‘what could go wrong’ and are therefore unprepared both mentally and physically for such situations. This, in turn, can leave them poorly equipped to deal with a challenge of this type. Countless examples exist of people who have survived the initial impact of a particular isolating event, but then did not know what to do next and prioritised incorrectly –doing things in the wrong order and leading to the situation becoming far worse. The more knowledge you have and the better prepared you are, the less affected and vulnerable you will feel, enabling you to make good decisions and prioritise correctly.
PLANNING FOR THE UNEXPECTED
In this article we will be focussing on the Priorities of Survival, what they are, what to do in what order and what not to do.
(Protection, Location, Acquisition, Navigation). It helps to prioritise what is going to harm you first and to address those things first. Like the rule of threes, it is adaptable to your condition, environment and your resources.
• 3 minutes without air - If you can't breathe or are bleeding heavily, time to death is in minutes.
This type of hypothetical situation of someone unprepared and doing things in the wrong order plays itself out over and over again around Australia, sometimes ending in tragedy. P.L.A.N. One of the simplest acronyms used around the world by both military and civilian agencies to help describe the priorities of survival and the best order in which to do things in is P.L.A.N.
• 3 days without water - without drinking water, death only takes days.
The military and many other civilian organisations use the rule of threes to highlight what will harm you first, so as to help you prioritise in what order things need to be taken care of in an isolating event (both wilderness and urban), what is important and what is not. The order is not set in stone and depends on the situation, the environment, your condition and your resources.
You sit in the afternoon sun for a couple of hours, sweating and without catching anything. You soon realise that you've run out of water and are thirsty, so start exploring the beach and nearby vegetation to try and find some fresh water. You search but can't find any as the sun begins to set. Your cotton clothing is wet from sweat, you start to feel cold and begin to shiver, but you didn't bring any warm clothing because you thought you would only be away for a few hours. You start to panic as you begin to look around for firewood so that you can light a fire. You continue to stumble around in the dark (you didn't pack a head torch) trying to find a place to shelter from an approaching storm (you didn't pack a tarp), eventually finding something you think might be OK. You are now cold, thirsty, being bitten by mosquitoes, struggling and failing to light a fire and then you hear the drone of an aircraft overhead as you sit in the darkness.
• 3 seconds without hope - without the will to live and persevere, nothing else matters.
• 3 weeks without food - without food, starvation can take weeks depending on the individual. From experience teaching on numerous survival courses, both civilian and military, the majority of people without survival training typically put things in the wrong order, with most people putting food too high up the list and shelter and exposure too low. Our brains are bad at prioritising, and studies have shown that the further in the future we perceive the benefits of a decision to be, the worse we are at making that decision. Our brain plays tricks on us and prefers short term rewards, such as the feel good sensation you get from eating chocolate. Finding and eating food is a more immediate and tangible reward our brains are used to, rather than the longer term benefits of making shelter or setting up location aids. This incorrect prioritisation is greatly exasperated by the many (not all) ridiculous reality based TV survival shows out there that focus on entertainment rather than best practise, and would have you believe that the first order of the day is to find food and go hunting, because that's what makes "good" TV!
Protection (first aid, clothing, shelter, fire) Location (attracting, holding & directing attention, being found) Acquisition (acquiring water then food) Navigation (travel, orientating yourself to your surroundings)
• 3 hours without shelter - Uninjured, at extremes of temperature, death is in hours.
On the following pages we'll have a look at these priorities in turn and further define what they are.
Let's look at a hypothetical situation, where people through lack of knowledge, training and arrogance often make poor decisions and prioritise incorrectly.
The author instructing soldiers on a military survival course
Let's imagine that you have gone for a day hike to do some fishing in an unfamiliar and remote coastal area. You only intend to be away for a few hours, but somehow you get confused, take the wrong track and keep going. You have a little bit of water left in your pack along with your fishing gear, but no food, so you ignore the fact that you could possibly be lost, think "she'll be right" and decide to have a go at fishing first because you are hungry.
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The Rule of Threes
There are many first aid providers out there, so get yourself the best training you can afford and invest in a good quality first aid kit appropriate for your activity and know how to use it!
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Shelter: Beyond the clothing that you are wearing, shelter is the second line of defence against the elements. This could be finding shade to shelter from the hot midday sun, or finding cover to get out of a chilling wind. Shelters can be purpose built (tent or tarp), improvised from man made resources, or natural (made from natural resources).
Clothing: After any first aid issues have been dealt with, your next concern is keeping your temperature regulated. Your first layer of protection from extremes in temperature and other hazards is your clothing. Your clothing needs to protect you from the wind, rain, sun, cold, cuts, scratches, fauna and flora. Clothing must be chosen to match the environment that an individual may face, so plan ahead. Generally speaking, in hot climates wear loose fitting cottons and in cold climates wear layered wools and synthetic garments. Clothing plays an important role in injury prevention and should be worn to offer as complete a cover as possible. Clothing should always include long trousers, long sleeves, head covering, socks and boots, warm inner and protective outer layers. Many people die of exposure each year because they were improperly dressed for the environment they were in.
Protection (first aid, clothing, shelter, fire) First Aid: This is the most immediate action to be conducted in the survival priority of protection. Without quick effective first aid, death can occur in minutes as a consequence of serious injury. Being able to look after your own medical needs (if able to) and those of others, at least to a basic level, is a valuable life skill and something everyone should invest in and learn.
Adequate shelter will help a person maintain a core body temperature of 37ºC. Fire: This goes hand in hand with shelter; it provides warmth, light, enables us to boil and purify water, cook and preserve food, dry wet clothing, protect us from biting insects, signal for help, make tools and is a major source of morale. Fire is equivalent to electricity in an urban environment.
First aid has its own set of priorities of what to do and in what order. Universal first aid acronyms vary, but one to help you remember what to prioritise in a wilderness environment is: DRCABCDE (Danger, Response, Catastrophic Haemorrhage, Airway, Breathing, Circulation, Disability, Exposure).
A shelter needs to protect you from the sun, heat, cold, wind, rain, insects and animals. Being aware of how we lose and gain heat through conduction, convection, radiation, respiration and evaporation will aid in you being able to make something from nature to help protect you against them should you not have anything man-made with you.
Being able to make fire in any environment under all conditions is one of the most important survival skills you need to learn. There are many ways of making fire, from modern methods to traditional methods (percussion, friction, solar, electrical, chemical, compression). You need to have knowledge of a few different ways of making fire, so that if your primary method fails you have a backup.
Being able to make fire in all conditions is an important survival skill
Used professionalsbyanywhere.
Acquiring Water & Food Water: The next thing on your immediate to-do list is to obtain an adequate supply of drinking water. The human body is made up of approximately two thirds water, and we lose around 1.5 to 2 litres of water per day just through normal body functions. Extremes of climate and exertion can increase this loss up to 15 litres per day, so this water loss needs to be replaced or death can occur in days. Water needs to be found, collected, filtered then purified and safely stored. This takes time and all water procured from ground sources must be treated as contaminated without exception and be purified before consumption.
Location (attracting, holding and directing attention)
The priority of location comes immediately after protection. To be rescued, an isolated person must first be located, and you are not a survivor until you make it back from being stranded and recover to full health. You need to get to safety either by letting others know you need assistance or by making your own way out (self-recovery). By prioritising rescue above water or food and putting your effort into successfully getting found by recovery agencies, you will be able to be watered and fed anyway once you get back to civilisation. By not putting your efforts into being rescued, you could be stranded forever!
In order to be found, you must attract, hold and direct attention to your position so that searchers and casual passers-by know you're there. This can be done through a variety of passive and active signalling methods, from improvised ground to air signals (X, V, HELP), heliographs (signal mirrors), flags, marker panels and signal fires etc to purpose-built electronic EPIRBS (emergency position indicating radio beacon) and radios. Having a knowledge of SAR search methods will help you to position your location aids for maximum results. Survival shows tend to overlook the importance of letting others know where you are and being rescued in favour of more entertaining visuals such as eating unusual insects.
The five water contaminants are: turbidity, parasites/protozoa, bacteria, viruses and chemicals. Water indicators include terrain, vegetation, bird life, animals and insects, but you need to have a knowledge of these in order to find them. There are various ways of collecting water, such as through transpiration, desalination, digging, soaks, or from obvious water sources. Some form of container is vital to have with you in order to collect and store water.
Bushcraft survival trainees practise different signalling methods
Drink your water, don’t sip it. Conserve sweat, not your water.
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Gordon is a former member of the Australian Army 1st Commando Regiment and is presently a survival instructor in NORFORCE, an Australian Army Reserve Regional Force Surveillance Unit (RFSU). NORFORCE conducts patrols in the remote areas of Northern Australia, working closely with Aboriginal communities. Gordon is also a Combat Survival SERE instructor (Survival Evasion Resistance Escape) and regularly instructs on RAAF Combat Survival Training School Courses in North GordonQueensland.hastrained at and completed numerous Survival and Bushcraft courses and certifications worldwide at schools run by Paul Kirtley, Ray Mears, Dave Canterbury, Lofty Wiseman and Bob Cooper. Gordon also works seasonally as an outdoor guide in the NT, taking clients on camping expeditions into Kakadu and Arnhemland. Visit bushcraftsurvivalaustralia.com.au to learn more and find dates for upcoming training courses.
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Basic navigation skills using map and compass and natural navigation are essential for any sort of wilderness outing, and along with first aid need to be practised and learnt way ahead of time, not waiting for an actual event to unfold before you look at them.
Food: Contrary to what most people think, food is the least important factor in a short term (72 hours) survival situation, however without sustenance the human body will use up most of its fat and energy reserves within 3-4 weeks.
Summary Having a checklist of priorities such as PLAN helps us to think rationally and formulate a clear path of action, spending energy on the most important things first and preventing us from wasting valuable time and resources on the less important tasks. Apart from prioritising important tasks first in an isolating event or a survival situation, this same type of prioritisation mentality can be advantageous in regular life and business to help you focus on what needs to be done rather than wasting time and money on things that don't.
It's also likely that you will need to navigate to other areas to be able to address and find all your other previously mentioned survival priorities, so you need some way of being able to orient yourself, travel and get back to your starting point.
About the author Gordon Dedman is the founder of Bushcraft Survival Australia (BSA), an outdoor bushcraft survival school dedicated to teaching genuine and authentic modern and traditional outdoor living skills through carefully designed educational courses.
The general rule of thumb is for the isolated person to always stay at the scene of the isolating event or with the broken down vehicle or crash site. This is because a vehicle is much more visible from the air and the vehicle provides all sorts of resources that can be used to aid your survival. The exception to this is when staying where you are increases the risk of harm to you due to dangerous environmental factors such as lack of shade, lack of water, flooding, bushfire, or the area being so thickly wooded that you are not visible by air (e.g. a rainforest). In these circumstances you would need to move, but beforehand you'd have to get some idea of where you were going and how to get there without getting further lost.
In the first few days your body will use its easy access energy stored in the blood, liver and muscles, resulting in lower energy output and recovery levels followed by the reduced ability to concentrate and reason properly. Once this is gone, your body will start to use up its fat reserves, resulting in impaired body digestive functions and a decline in the body's immune system. Once this is used up, your body will cannibalise your muscles until there is nothing left. Your body needs carbohydrates, proteins, fats, vitamins and minerals to function optimally. If you have to find food, keep it simple and collect the easiest stuff first such as easily gathered foods (plants and shellfish) before trying to go hunting and wasting energy on something you have little knowledge about. Before gathering any plant or animal food, 100% identification is needed first. Do the work and actually learn some common and widespread plants in your area and don't rely on long winded, ineffective sampling methods such as the taste test or SIP test. Navigation (finding your bearings)
Accessorise your outdoor life. EXPAND YOUR RANGE TODAY
Key Releases WHAT'S NEW AT ZEN ZEN MAG | 029
There is a reason layering clothing is popular in different climates – it works! When done correctly, layering allows you to be comfortable in a variety of temperatures and environments. Not to mention, it makes it easy to dress for the weather. In this article, we will discuss the benefits of layering and how to do it correctly for different climates and weather conditions.
Master your Layers WEAR AND CARE Adapt to any weather and look good doing it with our tips for Fjällräven layering
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The best way to reduce cost per wear and demonstrate versatility is to learn how to layer clothing. When layering clothing, there are a few key things to keep in mind. With just a few key pieces, you can create dozens of different outfits that will keep you looking stylish wherever you go. First, consider the climate and weather you will be wearing the layers in. Second, think about what activities you will be doing while wearing the layers. Third, choose fabrics and materials that will work well together and won’t irritate your skin. Fourth, have fun with it! A wool top for example is an exceptional piece that can be worn in any climate. While some may think wool naturally lends itself to a cold temperature this is not always true. Wool is an amazing material, as the cell of a wool fibre is able to store moisture, entering the cell through the cell membrane as vapour. When you work up a sweat, the moisture closest to the skin is taken into the wool fibre cells. Your body heat then causes the moisture to evaporate on the outside of the garment. This creates a cooling effect and makes thin wool garments remarkably comfortable in warm conditions.
Because of the materials and processes involved in producing clothing, high-quality apparel will generally be more expensive.
Similarly, this wool top layered with a down jacket will see the same material become a great insulator. This is due to the naturally elastic and bendy fibres that trap air very well. The fibres also have low heat conductivity and don't pull the heat from your body, so when it's cold outside, the heat stays inside. Wool is also naturally hydrophobic and therefore sheds water. These are properties that we make good use of in our jackets. So this wool top may have been bought to wear during a hot climate, however learning how to layer and pair the item with other pieces adds to its versatility.
The higher quality of these materials and techniques means that the clothing is designed to last longer, resulting in a lower cost per wear and making the item more valuable to the consumer. However, it can be a hard pill to swallow for a consumer to spend on an item they see as being specific to one activity and therefore not versatile.
"Different layering combinations can be used to achieve different looks and levels of warmth, allowing you to get the most out of your clothing."
Different layering combinations can be used to achieve different looks and levels of warmth, allowing you to get the most out of your clothing. With a little creativity, layering can help you extend the wearability of your favourite pieces and create new outfit options. So next time you are considering a purchase, think about how many different ways you could wear the piece and how often you would be able to wear it. Chances are, if you can layer it, you will get more use out of it!
Our picks for spring/summer layering Base Layer Top Abisko Wool SS MenWomenCF87193-CF84101 Mid Layer Top Expedition X-Lätt Vest MenWomenCF87076-CF86366 Outer Layer Top Keb Eco-Shell Jacket MenWomenCF82411-CF89600 Trekking Pants Abisko Midsummer Zip-Off Trousers MenWomenCF81154-CF89834 ZEN MAG | 031
Accessory Necessity ADD A LITTLE EXTRA Boost your AOV and stand out from the crowd by offering product accessories in your store 032 | ZEN MAG
As we move further into the future, retail is going to have to change in order to keep up with the needs and wants of consumers. One way to do this is by providing accessories for products. Accessories can be anything from a belt to a case for a phone. They are items that can be added to a product to make it more personal for the customer. In many cases, they will also increase the average order value, meaning that you make more money off each sale. There are a few reasons why this trend is becoming more popular. First, customers are increasingly looking for ways to personalise their products. They want to be able to choose items that reflect their own style and personality.
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If you're thinking about adding accessories to your product line, there are a few things to keep in mind. First, make sure that the accessories you choose are useful – there's no point in offering an accessory that no one will ever use. Second, price the items reasonably. Remember, the goal is to increase your average order value, not to make a killing on each sale. Finally, don't forget to promote the accessories. If no one knows they exist, they won't be purchasing them. By offering accessories for your products, you can make them more personalised, increase your average order value, and differentiate yourself from your competitors. Keep these tips in mind and you'll be sure to find success.
Second, accessories can be a great way to upsell customers. If they're already interested in a product, they may be more likely to add an accessory if it's offered at a reasonable price.
Finally, accessories can be a way to differentiate your products from those of your competitors. In a world where there are so many choices, anything you can do to make your products stand out is worth considering. So, if you're looking to stay ahead of the curve, start offering accessories for your products. It's a sure-fire way to increase your average order value and keep your customers happy.
Third, accessories can be a way to make a product more functional. For example, a phone case might not seem like a necessity, but if it offers extra protection or features, it can be a selling point for customers.
Orange - Flip Valve BK13PCGRSVC Klymit V
L BK03EPGY01A USB PumpRechargeable-White 034 | ZEN MAG
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Starting with Klymit, the outdoor gear company known for its innovative camping and backpacking products, we recommend stocking up on their Static V Sleeping Pad, Pillow X and the Insulated Static V Sleeping Pad. These products are chart-topping items for a reason. Designed with campers and hikers in mind and delivering on all fronts, they are sure to appeal to your customers. They can be bought with these complimenting accessories: the Klymit V Sheet Pad Cover, USB Rechargeable Pump and the Klymit Everglow Light Tubes. These items will help increase the average order value of your customers and they're essential for anyone stocking up on Klymit gear. V Sleeping PadGreen - Flip Valve V Sleeping Pad Sheet Pad Cover -
Are you stocking the best of the best? For brands with the best outdoor gear on the market, or products that will increase your average order value, Klymit, Klean Kanteen and Rite In The Rain are the cream of the crop.
BK06SVGR02C Static
BK12PXCY01C Pillow X - Twist Valve - Recon BK06IVOR02C Insulated Static
- Green/Grey BK17EVGR01D Everglow Light Tube - White
Best of the brands BESTSELLERS
Known and acknowledged for their quality and innovations, these brands and their products are great additions to any retailer line-up. For the best products and accessories with the best compatibility, we at Zen are here with the answers you seek.
Next up is Klean Kanteen, a brand that's known for its high-quality stainless steel water bottles and food solution containers. We recommend stocking up on their Classic 27oz Stainless Steel Water Bottle, Insulated TKWide 16oz with Café Cap and the wide mouth TKCanister 16oz Insulated Food Canister. These products have been tried and tested by consumers, and from retailer experience have proven to be some of the best options available that will increase your retailer value. Here are our recommended accessories to pair: the 27oz Classic Sport Cap Shale Black, Steel 4 Straw pack 8mm multicoloured and the TKWide Twist Cap. These items are essential for filling out any retailer's range and those looking to stock up on Klean Kanteen products. Finally, we have Rite in the Rain. If you’re looking for reliable and tough-as-nails writing gear, you’re in the right place. Known for its water-resistant notebook and pens, the opportunities with this brand and its products are expansive. We recommend stocking up on the All-Weather 4 x 6" Top Spiral Notebooks, All-Weather A4 Printer Paper and the 4.375 x 7.25" Bound Hard Cover Books. These best-selling items will help increase your retailer value and can be bought with the following accessories: the Weatherproof Clampdesk, No. 97 All-Weather Metal Pens and the 4 x 6" Top Bound Cordura Notebook Covers. High in quality and performance, these essentials are perfect for any retailer looking to stock Rite in the Rain for their customers. XK1005659 TKCanister 16oz SS (w/Insulated Lid) XR97 All Weather Metal Clicker Pen w/Clip Refillable - Matte Black - Black Ink XK1008316 TKWide 16oz (w/Cafe MarigoldCap) XK1005793 Twist Cap (for TKWide Bottles) Black / SS XK1000443 Sport Cap 3.0 Black XK1005789 Straw 4 Pack - 8mm Multi-colour / Brushed Stainless XK1003084 27oz Classic Sport Cap Brushed Stainless XR770F Bound Hard Cover 4.375 x 7.25" Fabrikoid Book - Universal - Black XR246 Top Spiral 4 X 6" Polydura Notebook - Universal - Blue XR296 Clampdesk Writing Surface W/ Storage XR8512 All Weather Printer Paper A4 - White - 200 Sheets XRC946M Top Bound 4 x 6" Cordura CoverMulticam ZEN MAG | 035
POWERUP GO FURTHER STAY LONGER KEEP GOING
New Products WHAT'S NEW AT ZEN ZEN MAG | 037
AU SG EDC MULTIPURPOSE TOOL WITH KNIFE (AVAILABLE NOW) PRODUCT XAPK72PWSKUS:(Black / Pakkawood - Box) XAPK72OW (Black / Olive Wood - Box) XAPK72CF (Carbon Fibre / Black - Box) XAPK72GR (Green / Black - Box) XAPK72OR (Orange / Black - Box) The Atka EDC multipurpose tools offer several functions in a solid, compact frame. They come with a non-locking slip joint folding blade and a classic look that is ideal for your everyday carry. As well as the sturdy stainless steel blade, these two-handed opening pocket tools also feature screwdrivers (Phillips and Flat), spring-action scissors and a bottle opener. The range also has a variety of handle options to choose from (high quality wood / aluminium steel / carbon fibre). Tools • Straight blade • Flat screwdriver • Phillips screwdriver • Spring-action scissors • Bottle opener Specs Dimensions: (closed): 88 x 23 x 17mm (L x H x D) Weight: 148 g Blade length: 63 mm Blade material: 12CR27 stainless steel Tools material: 3CR13 stainless steel NZREGION:038 | ZEN MAG
AU NZREGION: Features • Universally designed to fit most ID tags and collar/harnesses • High quality stainless steel construction • Secure stainless steel wire gate closure with centre locking feature that locks both gates • Weight rating: 1.36 kg S-BINER TAGLOCK STAINLESS STEEL (ARRIVING Q3) PRODUCT XNPLSBM11R3SKU:(Hangsell) Constructed of stainless steel, with two high quality stainless steel gates and a centre lock made of tough, durable plastic, the S-Biner TagLock lets you simply clip an ID tag (or tags) to one gate and the D-ring of your pet's collar or harness to the other. Then, with a simple twist of the centre lock, the gates securely lock and stay that way until you twist it open again. Sturdy, water-resistant and ultra-secure, not only does the S-Biner TagLock provide ease of use, but peace of mind. It's simply the best way to keep your pet's ID tags where you want them (on your pet!), and also makes adding or changing tags a breeze. ZEN MAG | 039
N°08 TOUR DE FRANCE 2022 LIMITED EDITION - BLACK AND YELLOW (AVAILABLE NOW) PRODUCT SKU: YO002493 (Gift Packaging)
The Arc de Triomphe, Mont Ventoux, the best climber motif, rain and mist: the knife's beechwood handle is adorned with yellow and black tampography. This graphic collaboration with Manivelle (Matthieu Lifschitz) honours the iconic motifs of the Tour de France!
The yellow leather lanyard at the end of the handle pays homage to the primary colour of the Tour de France. Delivered in a berlingot kraft paper box with a Tour de France sticker. • 8.5 cm Sandvik 12C27M stainless steel blade
Features
The blade is made from Sandvik 12C27M stainless steel and measures 8.5 cm. The dual safety lock allows the blade to be fixed in an open or closed position.
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• Beechwood handle with Tour de France themed yellow and black tampography • Yellow leather lanyard Virobloc safety ring
Features • 8.5 cm Sandvik 12C27M stainless steel blade • Hornbeam wood handle with Tour de France themed yellow, green and red polka dot sublimation • Virobloc safety ring N°08 TOUR DE FRANCE 2022 LIMITED EDITION - SUBLIMATION (AVAILABLE NOW) PRODUCT SKU: YO002492 (Gift Box) The leader, the best sprinter and the best climber on the infamous N°08 knife! The yellow, green and red polka dot shirts adorn the hornbeam handle via a sublimation technique in collaboration with Manivelle (Matthieu Lifschitz). The knife features a Sandvik 12C27M stainless steel blade and a double safety ferrule that locks the blade in an open or closed Deliveredposition.inablue gift box with a Tour de France sticker. AUREGION: ZEN MAG | 041
OUTDOOR #08 12PC COUNTER DISPLAY (6 RED, 6 GREEN) (ARRIVING Q3) PRODUCT SKU: YO002487 (Box) The Outdoor #08 knives feature a robust blade (8.5 cm long, 2.5 mm thick) with a serrated edge over 3.5 cm of the length to cut natural or synthetic ropes. It also has a shackle key for shackles of 4 to 10 mm. The bi-material handle is made of hard polymer charged with fibreglass for excellent resistance to water, knocks and extreme temperatures (-40° to +80° C), the softer part ensures a good grip. At the end of the handle a 110 dB whistle can carry for 300 metres in a clear area. This counter display comes pre-packaged with 6 x red handle (YO001714) and 6 x green handle (YO001715) Outdoor #08 knives. Features • Sandvik 12C27M stainless steel knife with plain/serrated combination edge and shackle key • Fibreglass-reinforced polyamide handle with built-in safety whistle • Virobloc safety ring AUREGION:042 | ZEN MAG
OLD TIMER HERITAGE 169OTH FIXED BLADE (AVAILABLE NOW) PRODUCT YU1135992SKU:(Hangsell Box) The 169OTH Heritage Series Fixed Blade features top quality D2 Steel blade, full-tang design, grey laminate wood handle, nickel silver pommel, pins and guard and custom fit leather sheath. This knife is great for any outdoorsman or everyday carry. Old Timer quality guarantees this knife will be passed down from generation to generation. Features • D2 steel blade • Full tang design • Nickel Silver bolsters • Leather sheath Specs Blade length: 5" (127 mm) Total length: 10.25" (260.4 mm) Knife steel: D2 steel AUREGION: ZEN MAG | 043
Carlos Carneiro - APAC Sales Manager C. Rite in the Rain Perfect Bound Field Flex Golf Notebook - Green XR4 RRP: $44.95 I love golf, and will play any chance I get – even if it's a little rainy outside! Rite in the Rain has a golf notebook which would be perfect for me.
A. Leatherman Surge w/Button Nylon SheathYL830165BoxRRP: $299.95
It's also made from Fjällräven’s own waterproof and durable Bergshell fabric, making it perfect for frequent travel.
There's nothing like receiving a gift that you've had your eye on for some time but never got around to buying. We asked a number of dads around the office what Zen product they'd most like to receive for Father's Day – here their
The Surge multi-tool has all the tools I need for being out in the bush hunting, fishing, camping or bushcrafting. The pliers are large enough to handle any task and I love that the blade exchanger gives the functionality of being able to switch between the included saw and file, while having the option to use a jigsaw blade as well. I really like the fact that several tools can be accessed without opening the tool up. Overall, in my opinion the Leatherman Surge is one of the best multi-tools that Leatherman has made. Suman Bhandari - Warehouse Operations B. Fjällräven Ulvö 30L Mountain Blue CF23313570 RRP: $294.95 This is the perfect daypack and carry on backpack when flying. It's got two separate compartments inside, with plenty of room for essentials like a laptop if it's a work trip, along with some clothes for those long layovers.
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With it I could track my scores over the weeks and months without worrying about losing the details due to rain or mud. It's nice and compact too, so it will easily fit in my golf bag.
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Eric Goh - Warehouse Operations B.
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OUR PICKS FOR THE GIFTSFATHER'SBESTDAYATZEN
My daughter lights up my life every day, and she'll light it up even more if she buys me a Ledlenser P18R Signature for Father's Day!
This torch is an absolute powerhouse, with three LEDS combining to deliver up to 4500 lumens of light. The light is focusable and can shoot a beam of light up to 720 metres, which is incredible! It's also really robust and is easy to recharge with its magnetic charging system.
For my mind this is the perfect commuter backpack. It's made from G-1000 HeavyDuty Eco fabric which is designed to last a lifetime, with plenty of space for your work items such as laptop, notebook, mouse etc. as well as lunch, snacks and a drink bottle. It's also got a large pocket on the front with two compartments for your wallet and keys.
F.E. ZEN MAG | 045
Ronnie Silicz - Sales Support and Administration F. Fjällräven Haulpack No.1 Foliage Green CF23340631 RRP: $329.95
Adam Denison - APAC Sales, Outdoor BDM
Simon Burnett - APAC Brand Manager E. Ledlenser P18R Signature / Box / ZL502191RechargeableRRP: $499.00
D. Nite Ize Gear Tie 24in 2 PackBright XNGT242PK31Orange RRP: $13.95
If there was a product from the range of Zen brands that I would like most for Father's Day it would be Nite Ize Gear Ties – they are amazing quality and hugely versatile, be it for the shed, 4x4, dirt bike or camping, and can be used to secure, hang and organise so many things.
OLD TIMER HERITAGE 5OTH BRUIN (AVAILABLE NOW) PRODUCT YU1135989SKU:(Hangsell Box) The 5OTH Bruin features a top quality D2 Steel blade, grey laminate wood handle, nickel silver pommel and pins. This knife is great for any outdoorsman or everyday carry. Features • D2 stainless steel Drop Point blade • Lockback folder • Nickel Silver bolsters Specs Drop point blade length: 2.8" (71 mm) Total length (closed): 3.7" (93.9 mm) Knife steel: D2 steel AUREGION:046 | ZEN MAG
OLD TIMER HERITAGE 94OTH TRAPPER (AVAILABLE NOW) PRODUCT YU1135990SKU:(Hangsell Box) The 94OTH Trapper features two top quality D2 Steel blades (3" clip point blade, 3" spey blade), grey laminate wood handle, nickel silver pommel and pins. Features • Two D2 stainless steel blades (Clip Point and Spey blade) • Nickel Silver bolsters Specs Clip point blade length: 3" (76 mm) Spey blade length: 3" (76 mm) Total length (closed): 3.7" (93.9 mm) Knife steel: D2 steel AUREGION: ZEN MAG | 047
Features • Three D2 stainless steel blades (Clip Point, Sheepsfoot and Pen blade) • Nickel Silver bolsters OLD TIMER HERITAGE 34OTH MIDDLEMAN (AVAILABLE NOW) PRODUCT YU1149100SKU:(Hangsell Box) Part of the new Heritage Series™ family, the 34OTH Middleman features three top quality D2 Steel blade design, grey laminate wood handle, nickel silver pommel and pins. This knife is great for any outdoorsman or everyday carry. Old Timer quality guarantees that this knife to be passed down from generation to generation. Specs Clip point blade length: 2.4" (61 mm) Sheepsfoot blade length: 2" (51 mm) Pen blade length: 1.7" (43 mm) Total length (closed): 3.7" (93.9 mm) Knife steel: D2 steel AUREGION:048 | ZEN MAG
OLD TIMER LIGHTWEIGHT FIELD DRESSING KIT (AVAILABLE NOW) PRODUCT YU1123128SKU:(Box) The Old Timer Field Dressing Kit has the necessary tools a hunter needs to throw in their pack and process game in the field in one convenient location. Each knife is designed with a comfort grip rubber handle and the kit includes a sharpener for repeated use. Features • 6" Boning knife • 5" Gut Hook knife • 4” Skinning knife • Knife sharpener • Three pairs of latex field dressing gloves AUREGION: ZEN MAG | 049
Specs Blade length: 7.4" (189 mm) Total length: 16.6" (421 mm) Weight: 15.7 oz (0.45 kg) COLLAPSIBLE SHOVEL CARBON STEEL (AVAILABLE NOW) PRODUCT YUSCHSH1SKU:(Box) The Schrade Collapsible Folding Shovel boasts a sharpened steel shovel head, telescoping handle up to 19" (48 cm) in length, polypropeylene handle with aluminium inner tube and black polyester belt sheath. Features • 3Cr13 steel shovel • T-handle for better leverage • 19" telescoping handle • Sharpened edges • Polyester sheath AUREGION:050 | ZEN MAG
SMALL AXE (AVAILABLE NOW) PRODUCT YUSCAXE10SKU:(Box) This full tang hatchet features a powder coated 3Cr13 stainless steel head with hammer pommel, black TPR rubber wrapped handle with lanyard and a thermoplastic belt sheath. Features • 3Cr13 stainless steel • Full tang design • TPR rubber wrapped handle with lanyard • Thermoplastic belt sheath Specs Blade length: 3.6" (90 mm) Total length: 11.1" (281 mm) Weight: 22.9 oz (0.65 kg) Steel: 3Cr13 stainless steel AUREGION: ZEN MAG | 051
Frieda Febrianti
Work-wise is to keep busy and always be able to say yes and provide the correct answer, to answer as many customer requests as possible and assisting our team and customers to the best of my ability.
What is something you’re passionate about? Healthy eating & helping people to discover their career potential. How would you describe a regular day in your role at Zen? There is always something to do – improving the efficiency of our warehouse working environment. What’s the next place on your travel bucket list? It’s been a long dream of mine to do a Scandinavian trip! What is your favourite way to relax? Together with my fishing rod, heading out fishing is my favourite way to unwind.
What do you do at Zen? I work as an Operational Support Specialist.
Staff Profiles MEET THE
What and how is your team like? What does your team do and how does it fit into the wide Zen business? As an operational team member, I am fortunate enough to be working with various departments. Everyone here at Zen is always willing to help each other. I think my team is like internal consultants and provide support by making sure that everyone can work effectively and efficiently while maintaining a good work/life balance. How would you describe Zen in three words? Supportive, Courageous, Adventurous.
What is something you’re passionate about? Animals are my passion. I have two dogs back in Indonesia, and I used to volunteer as a dog walker. If I have the capability, I would love to rescue a dog. What is a Zen product you really like/want, that you’ve had your eyes on for a while now? I would like to get myself the Visby 3 in 1 jacket from Fjällräven. What is something that you are looking forward to? I love travelling and am looking forward to visiting more countries in the future. I love snorkelling and one of my bucket lists is to visit Raja Ampat in West Papua. Xavier Hassett What do you do at Zen? Aftersales Team Leader (Customer Service / Warranty / Engraving). What and how is your team like? How does it fit into the wide Zen business? The Aftersales team is one of the central knowledge points, having years of experience across all the different products and the brands They are amazing at helping each other, customers and anyone else in the business. The Warranty and Customer Service team processes all aftermarket service, from ensuring our customer's 10 year old Leatherman is replaced under warranty quickly and efficiently, to giving knowledge about the best Ledlenser or Klean Kanteen item for the customer's needs.
Erwin Caballero
A chat with the people behind Zen TEAM
What is something you’re passionate about? Gaming, Soccer, Coding, Running and CUSTOMER SERVICE! If there’s a brand that you can max out your credit cards on, which would it be? Fjällräven.
I have the problem that each season I find different clothes that I love and there is always something that I must have! What does a perfect day look like to you?
What do you do at Zen? Warehouse Manager. What and how is your team like? Everyone is aligned with purpose on what the company’s vision is and committed to reaching that goal. What does your team do and how does it fit into the wide Zen business? My team is responsible for receiving shipments, order picking and dispatching of customers orders. These functions are a very integral part of the Zen business, as well as helping generate revenue for the company. What is your favourite time of the year? Summer would be the season for me.
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MADE IN REUSEABLEBIOBASEDSWEDENPLASTIC COMING SOON TO ZEN: PRODUCTS FOR BIG AND SMALL ADVENTURES IN LIFE
A must-have range of food container kits and accessories for all outdoor lovers. Light My Fire’s roots are firmly grounded in timeless Swedish design. Respecting and enjoying the outdoors is part of our heritage; it’s in our DNA and in everything we do. Manufactured in our factory in Västervik, Sweden, the only thing that leaves our factory is our products. No chemicals, no emissions! Quality and our impact on the environment are the leading factors in everything we do. Our products last, and are produced with well-thought-out materials, all to be the change we wish to see in creating a circular economy and better world.
Moments Made #ToolsForLife
