Zen Magazine - Volume 26

Page 1

Be Bold, Be Adventurous

Be

BUFF® is the embodiment of a life lived to the fullest, an unbridled love for adventure, a relentless drive to innovate

CUT ABOVE THE REST

Don’t Be Dull - Sharpen and Slice Through Anything

SALES SUCCESS

Maximising

Tried and tested way to get the most from your retail layout

PERSONALISE YOUR GIFT IDEAS

Take your gifts to the next level

FREE! RING WITH EVERY COPY VO L UM E 2 6 -WI NTER 2 0 2 3

LIVE MORE NOW

MANAGING DIRECTOR

David Yates

HEAD OF SALES

Carlos Carneiro

P +61 417 802 864 carlos@zen.com.au

APAC INDUSTRIAL AND HARDWARE BDM

Andrew Vaughan

P +61 418 326 000 andrew@zen.com.au

APAC OUTDOOR BDM

Adam Denison

P +61 432 154 745 adam@zen.com.au

APAC HOME AND LIFE BDM

John Ardy De Guzman

P +61 451 602 261 ajohn@zen.com.au

NEW ZEALAND COUNTRY MANAGER

Guy Richardson

P +64 272 467 460 guy@zenimports.co.nz

SINGAPORE COUNTRY MANAGER

Henry Liang

P +65 9375 9552 henry@zensingapore.com

Zen Australia Zen Imports Pty Ltd Unit 8, 7-9 Rhodes St West Ryde, NSW 2114

P +61 2 8878 3600

E zen@zen.com.au

W zen.com.au

Zen New Zealand Suite 18491

71 Leonard Rd

Mt Wellington, Auckland, NZ 1060

P +64 272 467 460

E zen@zenimports.co.nz

W zenimports.co.nz

Zen Singapore

Zen Distribution (Singapore) Pte Ltd

1 Goldhill Plaza #03-39, Singapore 308899

P +65 9375 9552

E zen@zensingapore.com

W zensingapore.com

Zen All-region Dealer Portal

W zen.com.au/dealer-login

WELCOME TO ZENMAG 26

SECOND QUARTER is almost done, financial year end is just around the corner. The year rolls on, and there’s one sure thing that can be relied on in business, and that is constant change. At Zen, we are always trying to evolve and remain relevant. We have lots of conversations around adapting to new business models, new brands, new operational procedures and continually investing in system improvements. This year, on May 1, we are finally able to officially launch BUFF into our portfolio of global leading brands. Buff identified that Zen can be a good partner for them, help them grow and increase brand awareness while proving retailers, like you, great products and good sustainable margins. Buff, based in Barcelona, makes almost their entire product line in Spain, is

B-Corp certified, and already the leading brand in the neckwear and headwear category. Over the coming months we will be building out the range as we start receiving more products from Europe.

Also inside this issue we have a sharp feature on sharpening, which is a frequently overlooked category and excellent value add sales proposition. Keep in mind our personalisation services for corporate work, we have multiple engraving options that work across steel, plastics and wood. If you have valued clients we can also offer single personalisation on gifts etc.

One particular item I am excited about it the new Opinel Facette, in particular the version featuring a handle made of a high temperature compressed paper. It’s not only completely sustainable but also dishwasher safe. Check the feature of the Facette line inside.

Enjoy the read and the coming colder months!

ZENMAG Quarterly Magazine © Copyright April 2023 Illustrations
All
in this catalogue are guidelines only. Manufacturing changes may result in product variations. All dimensions are nominal and may vary due to a change in source or manufacturing. Any merchandise in this catalogue may be discontinued without notice.
listed RRP pricing is based on $AUD or otherwise directly specified. Zen reserves the right to change product specifications or pricing without prior notice and will not be held responsible for any errors or omissions within this publication.
AU NZ SG AU AU NZ AU SG AU AU SG AU SG AU NZ
AU NZ SG AU SG
BRANDS
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Go further

Let Opinel be your guide

OPINEL.COM.AU
Contents ZEN MAG - VOLUME 26 - Q2 2023 PERSONALISE YOUR GIFT IDEAS Take your gifts to the next level 14 MAIN FEATURES GET YOUR ORDER TO THE TOP OF THE QUEUE We're about bringing you and your store value, so we're constantly tweaking our products and services. 10 MAXIMISING SALES SUCCESS Tried and tested ways to get the most from your retail layout - big or small. 12 14. PERSONALISE YOUR GIFT IDEAS 10. UNLOCK FASTER ORDERS 18. BE BOLD, BE ADVENTUROUS, BE BUFF BE BOLD, BE ADVENTUROUS, BE BUFF BUFF® is the embodiment of a life lived to the fullest, an unbridled love for adventure, a relentless drive to innovate. 18 OPINEL’S FACETTE STEAK KNIFE This knife is not just a tool, but a work of art that will leave a lasting impression. 16 NEVER FEEL COLD AGAIN Fjällräven: More Than Just a Brand. 22 22. NEVER FEEL COLD AGAIN

SPARK

One spark is all it takes to light anytime, all the time.

Introducing Light My Fire's incredible TinderSticks. Easy to light even when wet, this natural fibre is efficient and burns hot. This reliable every time solution is your go-to fire starting must have.

MADE IN SWEDEN

BIOBASED PLASTIC REUSEABLE

36 BUFF 44 Opinel 46 Klean Kanteen 50 Primus 52 Smiths
KEY RELEASES NEW PRODUCTS 26 Cut Above The Rest 28 Pet Walks Just Got Better 30 Life is Tastier Outdoors 32 Work Bright. Work Smart 34 Tools for the Joie De Vivre 55 Staff Profiles
28. PET WALKS JUST GOT BETTER 26. CUT ABOVE THE REST 32. WORK BRIGHT. WORK SMART 36. BUFF 34. TOOLS FOR THE JOIE DE VIVRE

Top of the Queue

We're about bringing you and your store value, so we're constantly tweaking our products and services.

THE TRADITIONAL method of placing orders in business can be a hassle and time-consuming. In a world where accuracy and speed can mean your customer buying less or converting less –businesses need to keep up with the pace and find better ways to place orders quickly and securely.

Here at Zen, we understand the need to speed up and simplify ordering processes, and we’re staying ahead of the game with ZenPort. National Sales Manager, Carlos Carneiro, and Outdoor

Brand Manager, Adam Denison, explain how with the integration of ZenPort can take your business to the next level.

YOUR JOURNEY STARTS WITH ZENPORT

“ZenPort is an online portal for our B2B partners to directly interact with Zen without delay, 24 hours a day, 7 days a week.” said Carlos.

Making it easier than ever for customers to place orders, ZenPort’s simple, intuitive interface allows users to quickly and easily

navigate the ordering process. From revisiting previous orders, downloading invoices to checking stock availability, ZenPort is your one stop platform for interacting with and accessing all the latest information from Zen.

NEED FOR SPEED

For businesses and retailers, speed is of utmost importance when it comes to putting orders through from their suppliers. Timely delivery of goods is essential for the smooth

MAIN FEATURES
GET YOUR ORDERS TO THE
10 ZEN MAGAZINE AUTUMN 2023

HOW TO USE ZENPORT

dealer-login/ and start ordering!

FOR EXTRA LOGINS

functioning of any business and this can be achieved only if orders are placed quickly with the supplier.

“With ZenPort, you can fast track and streamline your product orders,” explained Adam, “by simply jumping on ZenPort, you have all the information to make instant business decisions.”

With Zenport, customers can place orders quickly and securely, ensuring that their needs are taken care of in a timely manner, and that all customer needs are met without any delays or hassles.

“With simple functionality, you can concentrate on spending more time with your consumers instead on your supply,” said Carlos.

“By ordering on ZenPort, it gives our partners confidence on what lead time they need,”

“And by minimising that response and waiting time, it translates into whether you’re getting a sale versus not getting a sale.”

With Zenport, you don’t need to worry about making mistakes or wasting time – everything can be done in minutes.

EDUCATION IS KEY

“Everyone should be using Zenport, all Zen customers, more for the education purpose,” said Adam.

“ZenPort is a great way to educate our customers through new brands, new products and new promotions that we have on offer to help keep our customers

up to date with all things happening at Zen.”

From ZenStream, our regular video on the latest Zen news, to our in-house produced quarterly ZenMag, ZenPort has all the information for you to help plan out your next order.

“New arrivals are important. There’s always something new,” said Carlos.

“In particular, ZenPort offers great resources for our partners to educate themselves and their staff that are usually at the shop floor selling products.” added Adam.

“Instead of waiting for our representatives to tell you, why wait when you can check it out yourself.” ends Carlos.

With educational resources on ZenPort to help you stay up-to-date and informed, this ensures that you can make the most of your time when placing orders online, as you will be able to quickly understand all of your options.

“Every business has a critical need to make sales,” said Carlos.

“As a part of that, don’t waste or lose sales by waiting on things that are not in your control,”

“And a great way to save time is by utilising ZenPort.”

For all of these reasons and more, customers should use ZenPort to place their orders online. It offers simplicity, speed, and education - all in one convenient platform. With ZenPort, ordering is easier than ever!

With the login that you received when you became a dealer, jump on to https://
www.zen.com.au/
and
If
Contact our customer service team via email at zen@zen.com.au from a business email address
request a ZenPort Login.
your business has multiple store locations please include the branch location that the login is needed for in the email.
AUTUMN 2023 ZEN MAGAZINE 11
“ZENPORT IS AN ONLINE PORTAL FOR OUR B2B PARTNERS TO DIRECTLY INTERACT WITH ZEN WITHOUT DELAY, 24 HOURS A DAY, 7 DAYS A WEEK.”

Maximising Sales Success

IN TODAY’S RETAIL landscape, average order value (AOV) is an essential metric for measuring sales success. A high AOV helps to increase profit margins and can directly influence customer loyalty.

Fortunately, retailers have a variety of tactics at their disposal to increase AOV – from a strategic change in product ranging to changes to a store’s layout, we spoke with Nite Ize Senior Director of Sales Jay Getzel and International Director of Sales Peter Voigtsberger for their insights and tips on taking your AOV to the next level.

KNOWING YOUR PRODUCTS

To maximise sales success, retailers must first be aware of the difference between an impulse buy and other types of purchases.

“An impulse buy is something that's small – it's inexpensive, it doesn't take a lot of brain power to understand. You kind of look at it and just get it.” explained Jay.

However, price is not the only

characteristic for an impulse purchase product.

“These very high conversion, low cost products, they don't go through the same buying process in the way that a large purchase does,” said Peter

“It's a question of want. It's a question of impulse. It's a question of your eyes being drawn to something, a pretty package, a cool colour, a great style or

something that is very utilitarian, and simply just grab it and throw it in your basket,“ said Peter.

READ IT LIKE A BOOK

So how does the product display and retail store layout affect the buyer's decision?

“There's a very, very big difference between going into a store and buying something on purpose versus buying something on impulse,” said Jay.

“They assume that the game is really having the right product there, that somebody's going to come in and they need to buy it.”

“A lot of it has to do with making sure the product display and selection makes good visual sense and is attractive to your eyes,” continued Jay.

“You want to look across the products almost like reading left to right, and be able to make a decision quickly.”

Aside from making sure your impulse buy products are easy to understand, Peter also explains

MAIN FEATURES
Tried and tested ways to get the most from your retail layout - big or small.
SIMPLE IDEAS FOR
LO
12 ZEN MAGAZINE AUTUMN 2023
“OVER THE COURSE OF THE LAST THREE TO FIVE YEARS, I'VE SEEN MANY OUTDOOR RETAIL STORES MAKE A BIG EVOLUTION TO THEIR CHECKOUT LANES.”

the need to always keep things fresh in the store.

“I mean, it sounds like that sounds obvious – keeping products in stock, making sure it's looking attractive, that it's consistently rearranged,” said Peter.

“If you've got repeat customers that are consistently coming through, often having things change is a way to let your customers know that you actually have something fresh to show them,”

“Because that's the impulse game – they're people looking for new things, whether they recognise it or not.” continued Peter.

“It's all about engaging them at that moment, thinking about ways to get them involved at that moment and then executing them at the point of sale.”

By creating an environment where your best AOV boosting products are made more intuitive and relatable, conversion and sale rates will rise.

So what are some changes that we can make to the store and how do we make this happen? Here are some tips from Jay and Peter:

SUPERMARKET AISLES VS SINGLE QUEUE

“A lot of our stores used to have checkout aisles that are very much like the grocery store with multiple aisles,” said Jason.

“And each of these aisles would have their own assortment of confectionery that would be replicated across each checkout aisle.”

“Over the course of the last three to five years, I've seen many outdoor retail stores make a big evolution to their checkout lanes.”

Shifting to a single queue lane that zig zags and filters customers into various checkouts, this minimises the need to replicate the same assortment of AOV products on each checkout.

With customers surrounded by

low cost products while lining up, the time spent being exposed to the selection of AOV can increase the chance of engagement, thus helping increase the average order value of their transaction.

CLIP STRIPS

“With clip strips, a whole bunch of products can get merchandised on it with this little area up here,” said Jason.

“They're just very easy for a customer to grab and go.”

Not only offering easy access, clip strips are a great way to save space and rearrange your product offering without having to change the entire layout of your stores. “We're not asking you to replace or kick any product out,” continued Jason,

“We're just saying to utilise some of the corners and little spaces that are in between your existing racks where you can place one of these and add extra value and extra merchandising space very cheaply and effectively.”

From Father’s Day to Christmas, these clip strips are effective for seasonal promotions that allow your products to be seen in more areas around the store.

ADJACENCY

Adjacency, or attachment purchases on the other hand are acts of transactions that occur because they are related or complementary to something else.

“It’s the mind that the customer is looking for a supplementary product that completes their need,” said Peter.

“For example, we have seen a lot of growth in the run off phone pouch in REI stores, after putting it next to the mobile section versus when it was in travel.” added Peter.

“Nite Ize is a very attachable brand. When customers are going in to buy that one or two hundred dollar product, we make sure that our brand is very close by and

near those products that make the most sense.”

By understanding the adjacency between big purchase products and supplementary products that can add onto the sale, retailers can further leverage this and increase their AOV in store by placing adjacency products in areas of relevancy.

With these strategies and tips in place, retailers should be able to boost sales and improve profit margins. Your sign to change things up is here – get ahead of the game and change for the better!

RITE IN THE RAIN Top Spiral 3 X 5 Polydura Notebook Mechanical Clicker Pencil QALO Womens Modern Pink Q2X Mens Charcoal Flat Step Q2X NITE IZE S-Biner MicroLock Aluminium - 5 Pack SpotLit Collar Light RECOMMENDS
AUTUMN 2023 ZEN MAGAZINE 13

Personalise your gift ideas

Take your gifts to the next level

AT THE HEART of any successful business is showing appreciation for both your clients and employees. Not only does expressing gratitude foster a positive culture, it is also an incredibly thoughtful gesture that encourages loyalty and trust among all parties. But what if you could take your token of appreciation to the next level?

When it comes to corporate gifts, making them unique and memorable is a key aspect to consider. This is where Zen comes into play, offering the perfect solution for custom engraved corporate gifts.

From company logos to personalised messages, our custom engraved torches and multi-tools all provide lasting value and use, the engraving options at Zen are endless. With our latest engraving machine and our team’s quality checks, not only does our engraving look beautiful, they are also consistent, precise and durable, ensuring your gift will withstand the test of time. Choosing Zen for your custom engraved corporate gifts is an easy decision -– one that will be appreciated by both the receiver and your business's reputation. For a holiday party, a client

meeting, or a company event, the key to selecting the right gift is to think outside the box and avoid generic options. Zen offers custom engraving services to many products from our internationally renowned brands including Leatherman, Ledlenser, Opinel and more. Not sure where to start? Here are some of our favourites

GIFT IDEAS
MAIN FEATURES
*For more engraving options and information, reach out to your corresponding account managers.
14 ZEN MAGAZINE AUTUMN 2023
To enquire about personalisation and engraving, contact out Customer Service team at zen@zen.com.au."

Iconic Design. Made in France. Simple, loyal and effective, the Opinel No. 08 is more than just a knife – a key to a trunk full of memories, a call to adventure… Available in Olive, Oak and Walnut handles, this classic Opinel knife offers an excellent cutting quality, with a safety ring that allows the user to work without any risks.

WAVE® + STAINLESS RRP $264.95

Since its release back in 1998, Leatherman has continued to evolve this international best seller over two decades to keep it relevant to problem-solvers around the world. The WAVE® + STAINLESS has all the essential tools of the original with the addition of replaceable, durable wire cutters. All 18 tools can be opened and locked quickly, conveniently to tackle any task.

LEDLENSER

Versatile and sleek, this flashlight is powerful and features cutting-edge technology that provides incredibly bright views. Backed by the Ledlenser quality guarantee, this customisable and consistent light can switch between spot or flood mode beams. Made to shine bright and depend on almost everywhere, even underwater.

Designed to be the best water bottle, coffee mug, sport bottle and insulated cup all in one package, the 20 oz TKWide is versatile and portable. From morning coffee to afternoon smoothies, water at the gym and everything in between, our Twist Cap is a dream come true for Klean fans who want both a reusable straw and a leakproof cap.

KLEAN KANTEEN TKWIDE 20OZ TWIST CAP RRP $69.95 P7R CORE RRP $259.95
AUTUMN 2023 ZEN MAGAZINE 15

THE ART OF CULINARY INNOVATION

Opinel’s Facette Steak Knife

INDULGE IN THE opulent luxury of culinary innovation with the stunning White Eco-Material Facette steak knife (YO002499), a true masterpiece that exquisitely blends style and functionality. This exceptional piece of cutlery from the renowned French brand Opinel is more than just a knife, it's a work of art that will elevate any dining experience to new heights. With its sleek and eye-catching design that exudes elegance and sophistication, the Facette steak knife is a must-have for anyone who appreciates the finer things in life.

Crafted with precision and care, the Facette steak knife is a testament to Opinel's unwavering commitment to exceptional quality and superior craftsmanship. From the full-tang construction and comfortable riveted handle to the razor-sharp stainless-steel blade, every detail of this knife is expertly shaped and designed to ensure precise and effortless cuts.

But what truly sets the Facette knife apart is its commitment to sustainability and ethical sourcing. Made of VittEr® eco-material, this high temperature compressed paper, designed and produced in Italy, is not only durable and comfortable but also eco-friendly

and dishwasher safe. Unlike other materials, it contains no harmful additives and is extremely robust, making it the perfect choice for the environmentally conscious. Opinel takes pride in their commitment to sustainability and ethical sourcing, and the Facette collection is a testament to this.

The Facette set, designed by the esteemed BIG-GAME studio, embodies the essence of classic bistro chic. Imbued with timeless elegance and unparalleled craftsmanship, each knife in this collection is a stunning blend of form and function, delighting culinary enthusiasts and home cooks alike. The microserrated edge of the blade is particularly beloved among steak connoisseurs, ensuring effortless cuts through meat without any unsightly tears. With a comfortable and ergonomic handle, it ensures a seamless dining experience every time.

In addition to its superior design and sustainability, the Facette collection is also incredibly versatile. These knives are perfect for any occasion, whether it's a fancy dinner party or a casual family meal. Their sleek and sophisticated design adds an element of opulence to any

This knife is not just a tool, but a work of art that will leave a lasting impression.
MAIN
FEATURES
16 ZEN MAGAZINE AUTUMN 2023

dining table, while their superior craftsmanship ensures that they will last for years to come.

The Opinel Facette steak knife is more than just a knife - it's a work of art that combines style, functionality, and sustainability in a way that is both elegant and charismatic. With its superior craftsmanship, versatile design, and commitment to sustainability, the Facette collection is a must-have for anyone who appreciates the finer things in life.

So why settle for ordinary when you can have the extraordinary with the Opinel Facette steak knife? Whether you're a culinary enthusiast or a home cook, the Facette collection is sure to leave a lasting impression on you and your

AUTUMN 2023 ZEN MAGAZINE 17
THE FACETTE STEAK KNIFE IS A TESTAMENT TO OPINEL'S UNWAVERING COMMITMENT TO EXCEPTIONAL QUALITY AND SUPERIOR CRAFTSMANSHIP.

BUFF® is the embodiment of a life lived to the fullest, an unbridled love for adventure, and a relentless drive to innovate.

MAIN FEATURES
AT ZEN
NEW
18 ZEN MAGAZINE AUTUMN 2023

IN A WORLD THAT’S always on the move, there’s one brand that’s been keeping up with the pace for over 25 years - BUFF®. This iconic brand, known for its multifunctional seamless tubulars, has redefined the world of outdoor accessories and continues to be a leader in design, comfort, and sustainability. And now, with Zen managing the brand, BUFF® is gearing up to reach new heights.

The partnership with Zen marks a significant milestone for the brand, solidifying their position as a major player in the industry. International brands recognise Zen as the unrivaled APAC solution partner, adding even more weight to BUFF®’s already impressive reputation and credibility. The future is looking bright for BUFF®, and with Zen at the helm, the sky’s the limit.

From creating their own teams to testing their products in extreme conditions, BUFF® has a true sports DNA.
AUTUMN 2023 ZEN MAGAZINE 19

Starting as a simple idea, dreamed up by a man named Joan Rojas while he was touring the roads of Catalonia on his motorcycle. He wanted to create a warmer, more protective solution to the sun, wind, and cold that he faced during his travels. And so, the multifunctional seamless tubular was born.

From there, BUFF® has evolved and grown, always staying true to its roots and its commitment to sustainability. Today, BUFF® products can be found in over 70 countries around the world, helping people everywhere to live their lives to the fullest.

The company's signature product, the multifunctional tubular, has paved the way for a wide range of neck and head accessories, including caps, hats, headbands, and balaclavas. Each product is designed with the same purpose in mind: to make life for

with their soul, living and breathing every second of every product, all to help people enjoy life even more. Because BUFF® believes that some of the best moments in life happen outdoors. Whether you're hiking in the mountains, surfing on the coast, or simply taking a stroll through the park, there's something truly magical about being in nature. That's why BUFF® created the Live More Now movement, to encourage people to get outside, to connect with life and with themselves, and to truly live in the moment. International brands are recognising Zen as the best APAC solution partner for their brand, and BUFF® is no exception. As a result, businesses can now explore display options and place orders through ZenPort with the assistance of our sales team, offering a convenient and efficient way to stock up on BUFF®

Because BUFF® believes that some of the best moments in life happen outdoors.

sports and outdoor enthusiasts easier and more comfortable.

But BUFF® isn't just about creating products. The company has a true passion for sports, and has been involved in some of the world's top competitions. From creating their own teams to testing their products in extreme conditions, BUFF® has a true sports DNA. The team at BUFF® is constantly evolving and growing, always ready for new challenges and new horizons. They believe that life is all about change and that their values are what guide them through that change. They design each product

products. With our commitment to sustainability, innovative designs, and passion for sports, we’re confident that BUFF® will be a gamechanger for any business looking to offer high-quality outdoor accessories and enhance their customers’ experience.

So what are you waiting for?

Whether you’re a seasoned athlete or a casual outdoor enthusiast, BUFF® has something for you. It’s time to live more, to explore more, and to experience all that life has to offer. It’s time to get out there and start living the BUFF® way of life!

MAIN FEATURES
20 ZEN MAGAZINE AUTUMN 2023
AUTUMN 2023 ZEN MAGAZINE 21

FeelCold Again

Fjällräven: More Than Just a Brand. FROM INNOVATION TO ICON MAIN FEATURES
eveN r
.
22 ZEN MAGAZINE AUTUMN 2023
Fjällräven Nuuk Parka

IN 1974, while enduring a bitterly cold and windy night in a snow pit on the barren mountain plateau of Abisko in Sweden’s far north, Fjällräven founder Åke Nordin made a decision that would change the outdoor clothing industry forever: he vowed to never feel cold again. With a combination of innovation, hard work and multiple trial and errors, he eventually created the Fjällräven Expedition jacket, which has become the foundation for the brand’s iconic outdoor clothing and gear.

Today, Fjällräven remains more than just any ordinary brand, but rather a community of nature enthusiasts who thrive on outdoor exploration. Their Swedish heritage instills in them an innate connection with the environment, and it's reflected in the quality and sustainability of their outdoor clothing and gear.

And when the temperature drops they know exactly how to helpWith cold-weather gear ensuring you’re warm and protected, without compromising on style.

Whether you're facing the elements on a mountain ascent or immersing yourself in a dense forest, Fjällräven allows you to explore nature, comfortably.

One of their most sought-after

pieces is the Nuuk Parka. Available for both men and women, it’s the shield against the cold and the haven of warmth. Designed to keep you snug from head to thigh, it’s perfect for those extra cool days. Its soft fleece-lined hood, detachable artificial fur trim, and plenty of pockets make it ideal for outdoor exploration. But Fjällräven doesn't just focus on function and quality, they're also committed to ethical production and sustainability. The brand's mission is to make products that are durable and timeless, reducing the need for constant replacements, and ultimately minimizing their impact on the environment. Fjällräven uses sustainable materials, such as organic cotton, recycled polyester, and traceable down, ensuring that their products are not only high-performing but also eco-friendly.

In addition to the Nuuk Parka, Fjällräven also offers a range of other jackets that are perfect for cold weather. The Keb Eco Shell is a top-of-the-line jacket that combines sustainable design with exceptional function. Made with Fjällräven's award-winning Eco-Shell technology, the jacket is wind and waterproof, while still allowing the skin to breathe, making it perfect for intense

outdoor activities.

Now, let’s take it back to where we started - Expedition. Part of Fjällrävens Expedition Series with iconic designs, you’ll find the Expedition Pack Down Anorak W, the new standout piece. Designed specifically for women, it’s warm and impressive warmth-to-weight ratio makes it the most reliable companion in cold conditions.

Since Åke Nordin’s unwavering vow in 1974, Fjällräven has made remarkable strides. From the ground breaking Expedition jacket to their unwavering dedication to sustainability and cutting-edge cold-weather gear, the brand has established itself as a trailblazer in the outdoor apparel industry inspiring nature enthusiasts and thrill-seekers alike. What sets Fjällräven apart is their commitment to sustainability and quality, ensuring that their products are built to last. The brand has a long history of innovation, constantly pushing the boundaries of outdoor apparel, while also staying true to their roots. Their products are designed to protect and enhance the outdoor experience, allowing adventurers to explore the world around them with confidence and comfort.

Fjällräven Expedition
AUTUMN 2023 ZEN MAGAZINE 23
Fjällräven Keb Eco Shell

DON’T BE DULL

Cut Above The Rest

Sharpen and Slice Through Anything

LOOKING FOR a sharper edge in your kitchen or outdoor adventures? Don't overlook the importance of knife sharpening! Dull blades not only compromise performance, but also pose serious safety risks. From sharpening steels to natural stones and hand sharpeners, companies like Opinel and Smiths offer a range of tools to keep your blades razor-sharp.

Don't let dullness cut into your

fun - invest in quality sharpeners and slice through any task with ease!

(A) MANUAL SHARPENER YO002386 – RRP: $39.95

Featuring carbide plates, self-adjusting angles, and a silicone base, the Opinel Manual Sharpener is an efficient and easy-to-use tool for restoring dull blades safely and comfortably. Perfect for home or professional use.

(B) 10-INCH DIAMOND STEEL SHARPENING ROD YO002385 –RRP: $129.95

A new solution for keeping your knives sharp. Its precise diamond coating effectively removes dullness, nicks and burrs, and ensures superior edge retention and performance over time. Whether you are a professional chef or a home cook, this versatile sharpening tool is a must-have in your kitchen arsenal.

(C) 10-INCH HONING STEEL SHARPENING ROD YO002321 -

RRP: $94.95

Designed by the masterminds at BIG-GAME, this 13mm all-steel rod is the ultimate edge-straightening tool. And

KEY E.
26 ZEN MAGAZINE AUTUMN 2023

with a slick beechwood handle complete with a leather lace, it’s as stylish as it is effective. Sharpen up, buttercup!

(D) SHARPENING STEEL

YO001128 - RRP: $14.95

Take your Opinel folding knives to the next level with the portable Opinel sharpening steel rod. Crafted from durable stainless steel and measuring 4-inches, it’s the perfect on-the-go tool to keep your knives sharp and cutting efficiently.

(E) SHARPENING STONE 10

CM YO001837 – RRP: $14.95

Unveil the key to razor-sharp knives with our Lombardi, Italy natural sharpening stonerenowned for creating the world's finest sharpening stones. Its exceptional sharpening qualities stem from the perfect balance of quartz and carbonates. Dampen before use, ideal for folding knives!

(F) 24CM OPINEL 24CM NATURAL SHARPENING STONE YO001540 - RRP: $49.95

Sharpening your knives is a breeze

with the Opinel 24cm Natural Sharpening Stone, boasting a natural Lombardy-sourced stone measuring 24cm. Its sleek appearance is as impressive as its performance when used wet at a 20-degree angle.

(G) SMITH’S TWO-STEP KNIFE SHARPENER YHCCKS

– RRP: $17.95

A portable and lightweight tool with crossed carbide blades for quick edge setting and crossed ceramic rods for a razor-sharp edge. Its preset sharpening angles guarantee great results, and it also has non-slip rubber feet for safety. This sharpener is ideal for all types of knives, especially filet knives.

(H) SPYDERCO V SHARP TRI ANGLE SHARPENER

- RRP: $248.95

Simply keep the plane of your knife’s blade vertical and draw the edge along each stone to sharpen. It’s that simple. For serrated blades, use the rounded edges of the stones and a slightly looser grip to allow the stone to flow into the recesses of each serration.

(I) SMITH’S POCKET PAL KNIFE SHARPENER YHPP1

– RRP: $25.95

Keep your pocket knife and multitool’s blade sharp with the Pocket Pal Knife. Features a fold-out, tapered round diamondcoated rod for sharpening serrations and small gut hooks. Compact, lightweight, durable, and comes with a lanyard hole.

(J) SMITH’S TWO-STONE SHARPENING KIT YHSK2

– RRP: $97.95

Efficient and safe, this Two Stone Sharpening Kit is ideal for sharpening DIY and kitchen tools. It includes a Medium Stone, Fine Arkansas Stone storage, Premium Honing Solution, and a sharpening angle guide.

Investing in quality sharpening tools from trusted companies like Opinel and Smiths is crucial for both professional and at-home knife users alike Cut above the rest - sharpen up and slice through anything with ease.

G. J.
AUTUMN 2023 ZEN MAGAZINE 27
I.

PET PALS

Pet Walks Just Got Better

Keep your furry friend safe with these illuminated pet accessories

PET OWNERS, LISTEN UP! As daylight dwindles and night-time reigns supreme, you and your furry friend face a new challenge: navigating the darkness during walks. But don't let the darkness spook you! With a bit of savvy and some paw-some gear, you can take on the night like a pro. Whether you're a morning pupster or a night howler, let's fetch those leashes, light up the path, and show the world how to walk with confidence and style.

Here are some of our favourite products from the everyday innovators NiteIze and Ledlenser

A)LEDLENSER P5R CORE

TORCH ZL502178 – RRP: $169.95

A portable, eco-friendly, and feature-packed lighting solution. With customisable focus, Smart Light Technology, temperature control, it's versatile and protected against dust and water with Flex Sealing and magnetic charging.

The torch has an emergency light, backup mode, and a 7-year warranty.

B)LEDLENSER ML4 LANTERN

ZL502053 – RRP: $86.95

Take the ultra-lightweight ML4 lantern with you and your furry friend on pet walks. With a weight of just 71 grams and a carabiner hook, it attaches effortlessly to your backpack or pet's collar, providing efficient, glare-free, and targeted lighting of up to 300 lumens. Customisable light functions and a red-light mode make it perfect for preserving night vision.

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28 ZEN MAGAZINE AUTUMN 2023

C)LEDLENSER

NEO3 RUNNING HEADLAMP

ZL502719 – RRP: $81.95

The Ledlenser NEO3 Running Headlamp is a dog owner's best running buddy. Weighing only 96g and equipped with a reflective headband and rear red light, it provides safe and comfortable wear during fast-paced activities. Enjoy the perfect balance of near and far-range illumination with customisable light options through Fusion Beam technology. The temperature control system ensures longer battery life, and it runs on three AAA batteries.

D)NITEIZE NITEDOG® RECHARGEABLE LED COLLAR

XNNDCRS17R3 – RRP: $64.95

Introducing a world of enhanced visibility during night-time walks!

This collar's two ultra-bright LEDs transmit light through an integrated optical fibre to produce a brilliant, full-length glow. Offering

both constant and flash modes, this rechargeable collar provides over six hours of illumination. With a durable, water-resistant design and an adjustable metal belt-buckle closure, it comes in various sizes to fit all dog breeds.

E)NITEIZE NITEDOG® RECHARGEABLE LED LEASH

XNNDLR17R3 – RRP: $78.95

Featuring two high-powered LEDs and integrated optical fibre technology for full-length illumination, it offers both constant glow and flash modes. With a padded handle and high-quality hardware, this water-resistant leash provides comfort and durability. Rechargeable and long-lasting, it offers over six hours of glow on a single charge.

F)NITEIZE NITEHOWL® RECHARGEABLE LED SAFETY NECKLACE – DISC-O SELECT

XNNHOR07SR3 – RRP: $47.95

Whether it's playtime after dark or a stay-at-home disco party, the NiteHowl LED Safety Necklace is ready for anything. A rechargeable, flexible polymer collar illuminated by bright LEDs with 360-degree visibility in three selectable colours or Disc-O mode. The Disc-O mode creates a unique colourblending pattern, making it easy to identify multiple dogs.

G)NITEIZE SPOTLIT® COLLAR

LIGHT XNPSLG0302R6 – RRP: $17.95

Simplify night-time walks. With its highly weather-resistant design, it clips onto your pet's collar or harness and offers both constant glow and flashing modes. The replaceable batteries last up to 25 hours and it comes with a secure stainless-steel clip. Available in different colours.

AUTUMN 2023 ZEN MAGAZINE 29

Life is Tastier Outdoors

Taste the Great Outdoors with These Brands and Products

THE GREAT OUTDOORS is

a thrilling escape from the daily grind. It's where you breathe in the fresh air, bask in the sun, or marvel at the great outdoors. But nothing can beat a scrumptious meal after an adventure-packed day! That's where Light my Fire, Opinel, Klean Kanteen, and Primus come in, turning mundane outdoor dining into a sensational experience. Ready for a mealtime makeover? Discover the brands and products transforming outdoor eating.

(A)LUNCHKIT BIO

RRP: $57.95

Bring your own style to on-the-go dining with this 6-piece LunchKit made from BPA-free, biobased plastic that’s microwave and dishwasher safe.

(B)FIRE N’ GRILL

RRP: $99.95

Revive the ancient art of fire with the Fire n’ Grill Kit - 100% natural tinder, Swedish FireSteel, and Grandpa’s FireGrill for easy outdoor cooking.

(C)TINDERSTICKS 180G220G RRP: $9.95

Elevate your outdoor cooking game with all-natural Tindersticks. No harmful chemicals, just up to 80% resinous content for stronger, longer-lasting burns.

(D)PICNIC+ CUTLERY INSERT SET RRP: $54.95

Opinel’s Picnic+ Set: clever, sustainable accessories for comfortable meals on-the-go. All made in France for a stylish and hygienic outdoor dining experience.

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AL FRESCO DINING C. D.
30 ZEN MAGAZINE AUTUMN 2023
E.

(E)NOMAD COOKING

KIT RRP: $154.95

An essential companion for those seeking adventure in the great outdoors. With its lightweight, sturdy, and stylish design, it provides everything needed to prepare a delicious meal while enjoying the beauty of nature.

(F)THE ORIGINAL | N°08 STAINLESS STEEL FOLDING KNIFE - RRP: $44.95

An outdoor enthusiasts best companion: a trusty Opinel knife. From foraging to cooking, it’s a must-have for making the most of nature’s bounty.

(G)INSULATED TKWIDE 20OZ WITH TWIST CAPRRP: $69.95

Pair your favourite meals

on-the-go with this versatile design. Complete with a TKClosure internal thead and leak-proof Twist Cap* it’s the perfect companion.

(H)FOOD BOX COMPLETE SET

RRP: $129.95

Perfect for taking your meals on the go, these durable, reusable containers will be by your side as you explore the world around you.

(1)12OZ (355ML) INSULATED CAMP MUG WITH TUMBLER LID - RRP: $54.95

Experience the ultimate outdoor experience with Klean Kanteen Insulated Camp Mug. Eco-friendly, ruggedly handsome, and perfect for outdoor adventures.

(J)PRIMUS LEISURE CUTLERY

Be prepared for any meal on-the-go with this set of utensils that will always have your back, whether you’re in the back country, at the campsite, or on the move.

(K)LITECH TREK KETTLERRP: $104.95

Boil your water with the LiTechTrek Kettle and treat yourself to a nice cup of coffee or tea wherever you end up.

(L)CAMPFIRE PREP SETRRP: $194.95

With all the essentials for food preparation, this set is made for the outdoor chef.

K.
AUTUMN 2023 ZEN MAGAZINE 31
L.

Work Bright. Work Smart.

Upgrade your worksite with new lighting solutions from Ledlenser. Made for the job site.

LIGHTING IS ESSENTIAL for any job site or tradesman. Having the right amount of illumination at a work site can mean the difference between getting a job done quickly, efficiently, and safely, or not being able to finish it properly. With Ledlenser’s new range of Work Lights, you can get the perfect combination of power and portability for any job site. Coming in several different

shapes and sizes to fit whatever space you’re working in, from large open areas to tight corners, the new W-Series also features a range of powerful lumen outputs that brighten up any dark area or workspace.

Ledlenser’s new series of Work Lights offers multiple upgrades from the previous iW-Series: Brighter: higher lumen output for better illumination.

Pure Plastic Housing: More robust housing means that light is better protected

EService-replaceable li-ion battery; easily rechargeable via USB-C, with battery and charge level indicator.

Low Battery Warning: Lets you know where you stand on power

Strong Grip, Nubbed Surface: Provides a better and more ergonomic grip.

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32 ZEN MAGAZINE AUTUMN 2023

USB-C: instead of proprietary solutions, these charging ports also now come with protective rubber covers for protection against dust and dirt.

Housing with Built-In Magnet: For better protection against scratch sensitive surfaces.

Transport Lock: Makes sure that your light will not turn on accidentally and use up battery Sturdier, more versatile and equipped with well thought-out features, Ledlenser’s latest Work Series is made to help you stay safe and to make sure your job is a job well done. With a light made for any and every situation, here’s a guide to what each of these lights are best for:

W1R

WORK

From hardworking factory employees to DIY enthusiasts, blue-collar workers and law enforcement personnel alike will

benefit from the light’s versatility, thanks to its 360° turnable clip with sturdy latching points and 4 magnets that offer its user numerous mounting options.

W2 WORK AND W2R WORK

The perfect solution for any task requiring precision or accuracy, this handy work light provides a high-quality source of luminosity that fits snugly into any pocket. Offering extra grip with its nubbed surface, this light is perfect for blue-collar workers who need reliable illumination on the job!

W4R

WORK AND W5R WORK

Electricians, plumbers and car mechanics know their professions require precision, which is why they love this handy light. With a flood mode for wider illumination and spot mode to narrow in on the exact area with pinpoint accuracy, you can rely on this bright light

to keep your hands free while working hard.

W6R WORK AND W7R WORK

The go-to light for electricians, plumbers, and car mechanics, this essential tool has everything you need: rotating lamp head making it easy to access hard-toreach areas, flood and spot beam modes as well as a tunable white light ideal for checking paint or determining cable colours.

Ledlenser's Work Light series is the ultimate choice for professionals who require reliable and powerful illumination. With an impressive selection of features, and unparalleled ease-of-use, these lights will provide users with the ability to work efficiently in any environment. No matter, the job, Ledlenser's new range of Work Lights ensures that you can work faster, smarter and safer.

ZL502808 - W2 160lm Work Penlight
AUTUMN 2023 ZEN MAGAZINE 33
ZL502810 - W1R 220lm Rechargeable Ultra-compact, Powerful, Versatile Work Clip-Light ZL502736 - W6R 500lm Rechargeable Multi-Positional Flexible Work Light With Flood & Spot Beam LEDs ZL502809 - W2R 220lm Rechargeable Work Penlight With Wide & Spot Beam LEDs ZL502737 - W7R 600lm Rechargeable Multi-Positional Flexible Work Light With Flood Beam & UV LED ZL502733 - W4R 220lm Rechargeable Multi-Positional Compact Work Light With Flood & Spot Beam LEDs ZL502735 - W5R 600lm Rechargeable Multi-Positional Work Light With Flood & Spot Beam LEDs

SAVOUR EVERY MOMENT

Tools for the Joie De Vivre

Joie De Vivre - Joy of Living.

INTRODUCING THE latest revolution in outdoor dining utensils from Opinel - the Picnic+ Cutlery Insert Set and the N°10 Corkscrew. These formidable companions have ushered in a new era in their domain, rendering conventional cutlery and corkscrews obsolete. Designed with multi-functionality,

these knives have been carefully considered to provide your al fresco dining experience the added touch of ease.

Well received by all at the Sydney Reed Gift Fair 23, the reception of these pieces were nothing short of resounding acclaim. The ingenious simplicity and versatile functionality warrant

KEY RELEASES
34 ZEN MAGAZINE AUTUMN 2023

their due praise. Crafted from durable beech wood handles, blades forged from martensitic stainless steel, and fortified with the Virobloc safety ring, they are a testament to the art of craftsmanship and are sure to make lasting impressions on anyone who uses them. With unparalleled simplicity and

unmatched effectiveness, these utensils set themselves apart from the ordinary. They embody the essence of the French saying joie de vire - the joy of living. With Opinel’s Picnic+ Cultery Insert Set and No°10 Corkscrew, you can truly experience the simple pleasures of spending time outdoors, taking in the beauty of nature, sharing a meal with loved ones, or savouring a bottle of wine. Opinel prides itself on creating innovative products that not only serve a purpose but also bring joy and simple gratification. These pieces are perfect examples of this philosophy. They’re not just tools, but gateways to unlocking special experiences unlike any other.

The Picnic+ Cutlery Insert Set is the perfect versatile and convenient cutlery solution for adventurers, including a Noº 08 stainless steel folding knife, fork and spoon inserts, and a convenient microfibre towel case. Why tolerate lacklustre meals in the great outdoors? Rather, find the essence of being present in the great outdoors with this set by your side.

Meanwhile, the No°10 Corkscrew is the ultimate wine lover’s companion, boasting 10cm martensitic stainless steel blade, a unique dark ash beech wood handle, a 5-turn steel corkscrew, and a Virobloc safety ring. Ready to uncork your wildest adventures. Never again must you settle for the ordinary. The horizon of elevated experiences beckons, where the Picnic+ Cutlery Insert Set and No°10 Corkscrew await, hand in hand. Allow these distinguished tools to guide you towards a world of refined outdoor dining, where every moment is an enchanting memory waiting to unfold.

There’s a new horizon. Experience the joy of living while enjoying nature’s beauty, good food and great company.

• Made by French Knife maker Opinel

• 10cm martensitic stainless steel blade

• Durable beech wood handle with unique dark ashes

• Built-in-5-turn steel corkscrew for opening wine bottles

• Virobloc safety ring for added safety and security

• Lightweight and compact design for easy carrying on outdoor adventures.

• Made by French Knife maker Opinel

• 8.5cm martensitic stainless steel blade with Yatagan blade shape

• Durable beech wood handle for a comfortable grip

• Virobloc safety ring for added safety and security

• Comes with a No°8 folding knife, which serves as the base for the cutlery set.

• Two inserts - fork and spoon - that can be attached to the No°8 for versatile use.

• Microfibre towel case that doubles as a storage and cleaning device for the knife and cutlery set.

NO°10 CORKSCREW STAINLESS STEEL FOLDING KNIFE RRP $74.95 PICNIC+ CUTLERY INSERT SET RRP $74.95
AUTUMN 2023 ZEN MAGAZINE 35

New Products

WHAT'S NEW AT ZEN 36 ZEN MAGAZINE AUTUMN 2023

POLAR NECK WARMER

Lofted lightweight neck warmer for cold weather, made from recycled plastic bottles. PrimaLoft® fleece keeps warmth in and sweat out. Stay cosy and dry in all your winter activities. PrimaLoft® Bio™ Fleece is biodegradable and is designed to return to nature.

Features

• Warm fleece fabric provides warmth with an extremely soft and gentle feeling. Designed for protection and comfort

• Designed for excellent thermal insulation in extreme cold conditions. Temperature range: -20ºC - 0ºC . Made using highly insulating fabrics

• Made using two recycled plastic bottles

• UltraStretch technology: highly stretchable product designed for top comfort and performance

XB123701.843.10.00 - HTR Bark XB123701.937.10.00 - HTR Grey XB129999.999.10.00 - Solid Black XB130000.790.10.00 - Solid Dark Navy
AUTUMN 2023 ZEN MAGAZINE 37

MERINO LIGHTWEIGHT BIKE MULTIFUNCTION NECKWEAR

Made of 100% natural Merino Wool, this is a light and versatile neck tubular. Extremely versatile and great as base protection layers for fresh weather. Soft feel for comfortable wearing with reflective details that keep you visible in low light conditions. Ideal for medium to high intensity cycling in cool or changeable conditions.

Features

• Made from natural Merino wool. 100% sustainable eco fabrics for maximum comfort, warmth and thermo regulation properties

• Made of one Merino Wool layer of 125 gr/m²

• Fibres used procured exclusively from nature: 100% sheep origin

• Reflective details that keep you visible in low light conditions

• Odour-resistant: Merino wool has antimicrobial properties, as the natural lanolin in the sheep's wool repels odour-causing bacteria

PRODUCT SKUS:

XB132280.339.10.00 - Coyote Multistripes

XB132280.999.10.00 - Solid Black

XB132280.330.10.00 - Solid Cinnamon

XB132280.003.10.00 - Solid Cloud

XB132280.653.10.00 - Solid Garnet

XB132280.779.10.00 - Solid Night Blue

XB132280.722.10.00 - Solid Pool

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38 ZEN MAGAZINE AUTUMN 2023

MERINO LIGHTWEIGHT MULTIFUNCTION NECKWEAR

Made of 100% natural Merino Wool, this is a light and versatile neck tubular. Extremely versatile and great as a base protection layer for fresh weather. Soft feel for comfortable wearing. Ideal for use during low-medium intensity outdoor activities such as trekking, hiking and climbing.

Features

• Made from natural Merino wool. 100% sustainable eco fabrics for maximum comfort, warmth and thermo regulation properties

• Made of one Merino Wool layer of 125 gr/m²

• Fibres used procured exclusively from nature: 100% sheep origin

• Odour-resistant: Merino wool has antimicrobial properties, as the natural lanolin in the sheep's wool repels odour-causing bacteria

PRODUCT SKUS:

XB113010.843.10.00 - Solid Bark

XB100637.00 - Solid Black

XB108811.00 - Solid Denim

XB100202.00 - Solid Grey

XB113010.933.10.00 - Solid Light Grey

AUTUMN 2023 ZEN MAGAZINE 39

ORIGINAL ECOSTRETCH MULTIFUNCTION NECKWEAR

Made from recycled plastic bottles, delivering UPF50 sun protection and wearable in more than 12 different ways. Flip it, twist it, fold it, an Original Buff has you covered in every situation, hot, cold, windy, sunny - doing whatever activity you love the most. Don't leave home without it!

Features

• Wide range of wearing styles and possibilities. Enjoy versatility and freedom in one product

• UPF 50 certified sun protection against ultraviolet (UV) radiation produced by the sun. Samples of fabrics tested for UV protection in accordance with the international standards

• UltraStretch technology: highly stretchable product designed for top comfort and performance

• Made using recycled material

PRODUCT SKUS:

XB117945.999.10.00 - Embers Black

XB117962.846.10.00 - Hunter Military

XB129793.632.10.00 - Lise Maroon

XB129776.555.10.00 - Oxiron Multi

XB117818.999.10.00 - Solid Black

XB117818.929.10.00 - Solid Castlerock Grey

XB117818.779.10.00 - Solid Night Blue

XB129792.779.10.00 - Tunx Night Blue

NEW PRODUCTS
40 ZEN MAGAZINE AUTUMN 2023

MERINO HEAVYWEIGHT NECK WARMER

Comfortable and warm wool neck neckwear made of natural fibres. 100% merino wool gaiter designed for protection in extreme cold conditions during lowmedium intensity outdoor activities such as trekking, hiking and climbing. Winter neckwear designed with advanced insulation properties. Extremely warm natural merino wool neckwear designed for a high thermal insulation. Ideal for low-medium intensity outdoor activities such as trekking, hiking and horse riding.

Features

• Made from natural Merino wool. 100% sustainable eco fabric for maximum comfort, warmth and thermo regulation properties

• Made using two Merino Wool layers of 250 gr/ m² each. Great comfort and protection against severe cold.

• Odour-resistant: Merino wool has antimicrobial properties, as the natural lanolin in the sheep's wool repels odour-causing bacteria

• Merino wool used comes from the finest Australian Merino sheep, raised, cared for and sheared in the most respectful way

PRODUCT SKUS:

XB117821.952.10.00 - Fog Grey Multistripes

XB110963.00 - Solid Black

XB110966.00 - Solid Grey

XB113018.411.10.00 - Solid Sienna

AUTUMN 2023 ZEN MAGAZINE 41

MERINO MIDWEIGHT MULTIFUNCTION NECKWEAR

Merino Midweight Multifunctional Tubular. Created for versatility and protection against cold, Midweight Merino products are a good fit for fresh and cold weather. Designed for those in search for a natural product, it provides a perfect fit for low and medium intensity outdoor activities like trekking and hiking. Ideal for mild and cool weather conditions.

Features

• Made from natural Merino wool. 100% sustainable eco fabrics for maximum comfort, warmth and thermo regulation properties

• Made of one Merino Wool layer of 250 gr/m²

• Merino wool used comes from the finest Australian Merino sheep, raised, cared for and sheared in the most respectful way

• Odour-resistant: Merino wool has antimicrobial properties, as the natural lanolin in the sheep's wool repels odour-causing bacteria

PRODUCT SKUS:

XB113022.779.10.00 - Melange Night Blue

XB117820.901.10.00 - Multistripes Graphite

XB113023.843.10.00 - Solid Bark

XB113023.999.10.00 - Solid Black

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42 ZEN MAGAZINE AUTUMN 2023

RUTGER KNITTED & FLEECE NECK WARMER

PRODUCT SKUS:

XB129695.901.10.00 - Graphite

XB129695.938.10.00 - Grey Melange

XB129695.701.10.00 - Steel Blue

NORVAL MERINO KNITTED NECK WARMER

PRODUCT SKUS:

XB124244.901.10.00 - Graphite

XB124244.937.10.00 - Grey

XB124244.632.10.00 - Maroon

XB124244.601.10.00 - Pansy

COOLNET UV MULTIFUNCTION NECKWEAR

PRODUCT SKUS:

XB132350.999.10.00 - Solid Black

COOLNET UV BIKE MULTIFUNCTION NECKWEAR

PRODUCT SKUS:

XB132350.779.10.00 - Solid Night Blue

POLAR MULTIFUNCTION NECKWEAR

PRODUCT SKUS:

XB130013.999.10.00 - Alsien Black

XB130008.999.10.00 - Embers Black

XB130003.999.10.00 - Solid Black

DRYFLX MULTIFUNCTION NECKWEAR

PRODUCT SKUS:

XB118096.999.10.00 - Solid Black

XB118096.707.10.00 - Solid Blue

XB118096.933.10.00 - Solid Light Grey

THERMONET MULTIFUNCTION NECKWEAR

PRODUCT SKUS:

XB123209.999.10.00 - Solid Black

VAED KNITTED & FLEECE NECK WARMER

PRODUCT SKUS:

XB129620.938.10.00 - Grey Melange

KIDS POLAR MULTIFUNCTION NECKWEAR

PRODUCT SKUS:

XB130115.555.10.00 - Izzly Multi

XB130103.555.10.00 - Tarsi Multi

AUTUMN 2023 ZEN MAGAZINE 43

FACETTE SMOOTH S/S BLADE, BOX OF 4 TABLE KNIVES

PRODUCT SKUS:

YO002496 - Ash wood

YO002568 - Mix

YO002498 - Olive wood

YO002565 - Slate (microserrated blade)

The Facette mixed set combines several styles and will elevate any table!

Four knives with a smooth full tang stainless steel blade. No food can resist them! Four handles in different woods and materials: natural woods with ash and olive, a stabilised wood with dark ash, and an eco-material VittEr® made of compressed paper that is dishwasher safe.

Knives that are made in France and designed by the BIG-GAME studio.

NEW PRODUCTS 44 ZEN MAGAZINE AUTUMN 2023

LE PETIT CHEF 3PC SET (KITCHEN KNIFE S/S 10CM/PEELER/FINGER PROTECTOR)

PRODUCT SKUS:

YO002605 - Blue

YO002577 - Green

Share the Opinel tradition with your children. The box set includes the following three items from the Le Petit Chef collection: kitchen knife, peeler and finger guard.

Features

• Le Petit Chef - Chef Knife

• Le Petit Chef - Peeler

• Finger Guard

AUTUMN 2023 ZEN MAGAZINE 45

12OZ KID CLASSIC NARROW

PRODUCT SKUS:

XK1010142 (Mermaids - Sport Cap)

XK1010138 - (Sharks - Sippy Cap)

The new Kid Kanteen line has a design for everyone! The range now features a new narrow profile that is perfect for little hands. When it comes to kids, life for their Kid Kanteen isn’t easy. They play hard and so does their Kanteen. Luckily, our chip-resistant Klean Coat finish is four times more durable. Like all of our products, Kid Kanteens are BPA-free and made from 18/8 foodgrade stainless steel—and always have been. Sport cap recommended for kids ages 4+.

Features

• Chip-resistant Klean Coat powder coat finish (Brushed Stainless has no coating)

• Vacuum-insulated bottles with Climate Lock™ keeps contents hot or cold for hours

• 18/8 food grade stainless steel

• BPA Free

• Won't retain or impart flavours

• Slim design fits in most cup holders

• Includes Sport Cap 3.0 with Dust Cover and Loop (not leak proof)

• Compatible with all Classic Caps, including the leak proof Loop Cap & Sippy Cap

• Backed by the lifetime Strong as Steel guarantee

NEW PRODUCTS
46 ZEN MAGAZINE AUTUMN 2023

20OZ INSULATED CLASSIC (W/LOOP CAP + BALE)

PRODUCT SKUS:

XK1010132 - Mountains

XK1010130 - Retro Swish

The Insulated Classic 20oz (592ml) bottle is based on our classic stainless steel water bottle, combined with Climate Lock double-wall vacuum insulation, keeping drinks hot for 24 hours and iced for 63 hours! Chip-resistant Klean Coat powder coat finish is durable and safe for people and planet. One of our top-selling insulated water bottles with a streamlined narrow profile.

Features

• New colours and patterns

• All sizes feature re-designed Loop Cap with easy-carry swivel loop

• Climate Lock™ double-wall vacuum insulation keeps contents hot or cold for hours

• Chip-resistant Klean Coat® finish except stainless

• 18/8 food-grade stainless steel

• Won't retain or impart flavours

• Leakproof

• Opening fits ice, fills and pours easily

• New rounded lip for easy drinking

• Made from safe, durable, high-quality materials

• BPA Free

• Dishwasher safe. Bottles with graphic treatments should be hand washed to preserve detail

AUTUMN 2023 ZEN MAGAZINE 47

18OZ CLASSIC NARROW (W/SPORT CAP)

PRODUCT SKUS:

XK1008431 - Brushed Stainless

The Classic 18oz (532ml) is our original stainless steel water bottle designed for kids and adults with easy hydration in mind. Single wall design is lightweight, small and easy to bring anywhere. Klean Coat™ powder coat finish is durable, chipresistant and safe for people and planet. The 18oz size features a narrow profile for easier gripping, packing and carrying.

Features

• Narrow profile

• New colors and patterns

• Updated Sport Cap features removable soft silicone spout for easy cleaning

• Chip-resistant Klean Coat® finish except stainless

• 18/8 food-grade stainless steel

• Won't retain or impart flavours

• Easy Clean

• Opening fits ice, fills and pours easily

• Made from safe, durable, high-quality materials

• Dishwasher safe. Bottles with graphic treatments should be hand washed to preserve detail

• BPA Free

• Lightweight

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48 ZEN MAGAZINE AUTUMN 2023

27OZ CLASSIC (W/SPORT CAP)

PRODUCT SKUS: XK1010126 - Daisy

The Classic 27oz (800ml) is our original stainless steel water bottle designed for kids and adults with easy hydration in mind. Single wall design is lightweight and easy to bring anywhere. Klean Coat powder coat finish is durable, chip-resistant and safe for people and planet. Comes with sport cap for running, biking, hiking, fitness and your active lifestyle.

Features

• New colors and patterns

• Updated Sport Cap features removable soft silicone spout for easy cleaning

• Chip-resistant Klean Coat® finish except stainless

• 18/8 food-grade stainless steel

• Won't retain or impart flavou rs

• Easy Clean

• Opening fits ice, fills and pours easily

• Made from safe, durable, high-quality materials

• Dishwasher safe. Bottles with graphic treatments should be hand washed to preserve detail

• BPA Free

• Lightweight

AUTUMN 2023 ZEN MAGAZINE 49

LITE XL POT 1.0L

PRODUCT SKUS: WP741500

Made for those that want to travel light, never sacrifice a fresh hot meal out in nature again with the Lite XL Pot.

Transparent Tritan® lid that also can be used as a colander. Perfect companion to make more out of your Lite or Lite Plus.

Features

• Volume: 1.0 L

• Weight: 325 g,

• Dimensions: 155 mm (H) x 123 mm (W)

NEW PRODUCTS
50 ZEN MAGAZINE AUTUMN 2023

LONGSPOON BLACK

PRODUCT SKUS: WP741610

A handy tool made for the outdoor-loving chef, cook up a storm wherever you are with this long spoon.

Practical cooking tool for outdoor living.

LongSpoon is a long spoon made of Tritan®-plastic and hard anodised aluminum. It is the perfect tool to have when cooking on a hike. The long handle ensures that your fingers are away from the boiling liquid when you stir the pot or helps you get everything out of the bag when eating freezedried food. The spoon itself is made of Tritan; which is free from BPA, BPS and other phthalates. The handle is made of hard anodised aluminum. This is the perfect choice for those that are looking for a versatile and easy cooking tool.

Features

• Material: Aluminium, Tritan

• Dimensions: 35 mm x 230 mm x 31mm

(W x H x D)

AUTUMN 2023 ZEN MAGAZINE 51

4 INCH DUAL GRIT SYNTHETIC STONE

PRODUCT SKUS:

YH50921

This stone is made from a synthetic abrasive material and is used in the same manner as a diamond or natural Arkansas bench stone. The extra-coarse side of the stone (100 grit) is used for aggressive removal of metal and will sharpen a dull or damaged blade very quickly. The other side of the stone (240 grit) is for less agressive removal of metal and should be used for sharpening somewhat dull blades that just need a quick touch-up or for smoothing the cutting edge after sharpening on the coarse side. It is excellent for use on pocket knives, sport knives, tactical knives, or other cutting tools. This stone comes with a pouch and can fit into your pocket.

Features

• 4" stone sharpens larger knives and tools

• Dual grits in ONE stone

• Bonded synthetic materials sharpens knives and tools quickly

• Coarse side sets your edge;

• Medium side finishes your edge

• Made in the USA

• Finger Guard

NEW PRODUCTS
52 ZEN MAGAZINE AUTUMN 2023

ADJUSTABLE 2-STEP SHARPENER

PRODUCT SKUS: YH50917

Smith’s 2-Step Diamond Adjustable Knife Sharpener features two diamond rods and two ceramic rods with 3-preset 15, 20, and 25 degree sharpening angles for the perfect edge every time. Three or four strokes through the carbide sharpening slots will restore the edge on a very dull knife in seconds. The two crossed ceramic rods are good for a quick touchup of already sharp knives.

Features

• Adjustable 15, 20, and 25 preset sharpening angles

• Adjustable crossed diamond sharping rods

• Adjustable crossed ceramic sharping rods

• Non-slip rubber feet

• Lanyard hole

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3 INCH DIAMOND STONE

PRODUCT SKUS:

YH51315

Smith’s 3 inch dual grit diamond stone is perfect for sharpening any knife, large or small. It comes with a fabric storage pouch, which features a fold-over flap and belt loop. The stone features a V-shaped groove great for sharpening fish hooks. These extremely fast honing 320 and 800 grit diamond stones will quickly sharpen anything with a cutting edge including high carbon and stainless steel knives.

Features

• 3" Diamond stone Sharpens Large or Small Knives

• Fabric Pouch for Storage and Protection

• Stone Size: 3" x 1" x 0.25

• Grit: 320 - 800 Grit

• Belt Loop on Pouch

NEW
54 ZEN MAGAZINE AUTUMN 2023
PRODUCTS

A chat with the people behind Zen Staff Profiles

Steven Wang

IT Manager

Q: What do you do at Zen?

As an IT manager, my primary focus is project management. I oversee the implementation of various IT initiatives to improve organisational efficiency and support business growth.

Q: What and how is your team like? What does your team do and how does it fit into the wider Zen business?

I am fortunate to lead a talented and innovative team. We leverage technology to optimise internal workflows through automation and innovation. Our work involves providing IT support to all departments within Zen, collaborating with third-party vendors, and developing tools to reduce human error and increase efficiency. We are a critical enabler for Zen's operations, providing the

Martin Tran Warehouse Manager

What do you do at Zen?

I am the new Warehouse Manager that looks after the day to day operations, which includes – picking customers orders, making sure that the order leaves in a timely manner, receiving stock and putting it away and ensuring that the work place is a safe and friendly environment for the team.

What and how is your team like?

I have a very multicultural and vibrant team, and they are full of beans this bunch. Each to their own, they bring a very positive vibe to the team on a daily basis.

What does your team do and how does it fit into the wider Zen business?

My team is basically the engine of the business, my team drives the whole

technological backbone that supports the entire organisation.

Q: What is a Zen product you really like/want, that you’ve had your eyes on for a while now?

As an outdoor sports enthusiast, I have my eyes set on the H19R Signature Headlamp with 4000 lumens. It's an excellent tool for exploring the great outdoors and illuminating the darkest of nights. I would also love to surprise my wife, who is an avid cook, with Opinel's professional-quality kitchen knives. I know it would make her day and inspire her to create even more amazing dishes.

Q: What is something that you are looking forward to?

I am most excited about travelling and fishing. I can't wait to explore different cultures and countries while casting a line and catching various species of fish. There's nothing quite like experiencing new sights and sounds while indulging in my favourite past-time.

operations. We do all the picking, the packing, the receivals of goods, and putting the goods away. Making sure that our customers have the satisfaction of our goods.

How would you describe Zen in 3 words?

Friendly, Vibrant and Positive.

Where is your favourite travel spot/ where would you love to visit?

Would love to travel to South Korea and explore their capital city Seoul –shopping, site seeing, trying exotic foods. Would also love to visit the temples and do a few hikes at the national parks.

MEET THE TEAM
AUTUMN 2023 ZEN MAGAZINE 55
THE NIGHT IS NO OBSTACLE. FACE THE DARKNESS ledlenser.com.au

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