Zen Magazine - Volume 27

MANAGING DIRECTOR

David Yates

SALES AND GENERAL MANAGER

Carlos Carneiro

P +61 417 802 864 carlos@zen.com.au

APAC INDUSTRIAL AND HARDWARE BDM

Andrew Vaughan

P +61 418 326 000 andrew@zen.com.au

APAC OUTDOOR BDM

Adam Denison

P +61 432 154 745 adam@zen.com.au

APAC HOME AND LIFE BDM

John Ardy De Guzman

P +61 451 602 261 john@zen.com.au

NEW ZEALAND COUNTRY MANAGER

Dom Douglas

P +64 272 467 460 dominic@zenimports.co.nz

SINGAPORE COUNTRY MANAGER

Henry Liang

P +65 9375 9552 henry@zensingapore.com

Zen Australia

Zen Imports Pty Ltd

Unit 8, 7-9 Rhodes St West Ryde, NSW 2114

P +61 2 8878 3600

E zen@zen.com.au

W zen.com.au

Zen New Zealand Suite 18491

71 Leonard Rd

Mt Wellington, Auckland, NZ 1060

P +64 272 467 460

E zen@zenimports.co.nz

W zenimports.co.nz

Zen Singapore

Zen Distribution (Singapore) Pte Ltd

1 Goldhill Plaza #03-39, Singapore 308899

P +65 9375 9552

E zen@zensingapore.com

W zensingapore.com

Zen All-region Dealer Portal

W zen.com.au/dealer-login

WELCOME TO ZENMAG 27

AS WE move into Spring 2023, I'm thrilled to present to you ZenMag Volume 27! This edition is a celebration of resilience, innovation, and the ever-changing landscape of our industry, and that together we all make up.

In this edition, it’s our hope that we might inspire you, your staff, and your stores into new ideas, brands and products to get you ready for the gift giving season! Explore the Leatherman Legacy, marking 40 years of resilience and innovation, and discover

unforgettable gifts for Father's Day. Our feature articles take you on a journey from the urban lifestyle of Singapore to the adventure-filled Queenstown, a global tourism hotspot. Gain insights into the seasonal styles for brands and the meticulous planning behind the colours that resonate with consumers.

Meet our dedicated team members, like Suman Bhandari, our Warehouse Manager, and James Werrett, Store Manager of Fjällräven Melbourne Central, who embody the values of teamwork, growth, and smiles.

At Zen, we believe in forging ahead, staying connected, and inspiring sales throughout your stores and the wider industry. Our team is here to help, and grow brands in the process.

Carlos Carniero

GENERAL AND SALES MANAGER

RRP pricing is based on $AUD or otherwise directly specified. Zen reserves the right to change product specifications or pricing without prior notice and will not be held responsible for any errors or omissions within this publication.

BRANDS

14. THE CROWN JEWEL OF

SINGAPORE

COUNTRY MANAGER

Henry Liang P +65 9375 9552 henry@zensingapore.com

Dom Douglas P +64 272 467 460 dominic@zenimports.co.nz

A FOCUS ON

Zen's Country Managers

Zen is a brand management hub for the Asia-Pacific region.

NOW WITH people and property on the ground between Australia, New Zealand, Singapore, and Hong Kong we have a vantage point that simplifies international

sales and brand management, ultimately delivering a critical consumer experience in-country for a brand to grow. Building brands is what we do, and it

equals increased sales across our dealer network throughout Asia Pacific. Our model empowers the entire supply-chain.

32. BUFF NEWBIES

GEAR THAT GET YOU OUT THERE

Experience the thrill of outdoor escapades with the confidence that comes from having OverBoard dry tube bags as your trusted gear, ensuring your belongings stay safe, dry, and ready for action.

Brand-Stand

Grand-standing the brand activity from the regions for our brand portfolio

ULTRA TRAIL AUSTRALIA BUFF

Ultra Trail Australia is one of the most prestigious trail running events, attracting passionate runners from around the world to conquer the challenging terrains of the Australian Blue Mountains. This year, the event was a success with the exciting presence of BUFF,

40TH ANNIVERSARY LEATHERMAN

a renowned brand synonymous with high-performance multifunctional head and neck wear. BUFF's participation in Ultra Trail Australia adds an extra layer of excitement and anticipation, as runners gear up to showcase their endurance and determination while benefiting from BUFF's cutting-edge products.

Recently Leatherman celebrated its momentous 40th Anniversary with a special edition tool: the Garage Batch #005: 40th Anniversary Tool. This iconic creation was designed to commemorate four decades of innovation and craftsmanship. To make the occasion even more special, we introduced a raffle where lucky participants had the chance to win the opportunity to purchase a piece of Leatherman history.

SYDNEY 4X4 SHOW LEDLENSER

The annual Sydney 4x4 Show is an exhilarating event that brings together off-road enthusiasts, outdoor adventurers, and automotive enthusiasts from all around. With their exceptional range of headlamps, flashlights, and portable lighting solutions, meticulously crafted to withstand the toughest

of terrains and illuminate your path with unparalleled brilliance, Ledlenser's presence at the show promises an unforgettable experience. For the seasoned outdoor enthusiast or passionate camper, the Sydney 4x4 Show is the chance to witness the future of illumination up close and personal.

accomplishments. Immerse yourself in the captivating pages of Organic Gardener ABC’s revered Mushroom and Prune issues, where Opinel’s unparalleled expertise and unwavering commitment to quality blossom.

Their proud French heritage radiates through prestigious partnership forged with luminaries like the esteemed Pierrick Boyer and L’Artisan, epitomising the pinnacle of refined craftsmanship.

Witness Opinel’s indomintable presence, gracing events such as the acclaimed MOULD Cheese

ALONE AUSTRALIA OVERBOARD

Introducing the Australian reality show "Alone Australia," where participants face the ultimate survival challenge in some of the country's most rugged and unforgiving terrains. In this thrilling adventure, OverBoard's innovative products,

figures like Laura Sharrad and Simon Toohey.

Immerse yourself in Opinel’s unrelenting passion and stellar triumphs that have redefined the B2B landscape.

renowned for their durability and waterproof design, played a vital role for multiple contestants in the show. Contestants depended on OverBoard's gear to protect their essential items, ensuring their safety and enabling them to endure the harsh conditions throughout their solitary journey in the Tasmanian Wilderness.

ZenPort is our online ordering portal for B2B customers. We continue to provide advantages such as streamlining the ordering process, enhancing your purchase accuracy, offering 24/7 accessibility, enabling real-time inventory tracking, and increasing efficiency.

Login now at zen.com.au

Zen Ordering Made easy...

THE ADVANTAGES OF

Unfolding Singapore A Blend of Urban Lifestyle and Outdoor Adventure

IN THE HEART of Asia-Pacific, Singapore shines as a unique blend of urban sophistication and outdoor adventure. This bustling city-state is known for its high-tech architecture, cultural diversity, and lush green spaces, making it a perfect playground for the modern outdoor enthusiast. In this vibrant backdrop, we at Zen, provide premium outdoor and lifestyle brands that seamlessly complement the Singaporean lifestyle. Zen's vision is simplewe build brands.

Our strategy revolves around creating consumer demand

BY SIMON BURNETT

through an extensive wholesale and distribution network, strategic direct-to-consumer model, and consumer-facing flagship retail stores. Our approach is growthoriented, focusing on opportunities rather than problems, and a key part of our strategy is the efficient processes that underpin our business capabilities.

We work with a range of global big brands that resonate with the outdoor, lifestyle, industrial, DIY, recreation, and leisure consumer segments. Notable among them are Leatherman, Ledlenser, Rite In the Rain, Light My Fire, Selk'Bag.

and now, very excitedly we're happy to announce, as it was only days before this went to print this was confirmed, Opinel is now available in Singapore!

These brands understand good design and create products that sell themselves, fitting perfectly with Singapore's modern, stylish, and practical consumer base. In Singapore, Zen's brands find a perfect match. The city-state's residents lead an active lifestyle and have an affinity for high-quality, practical, and stylish products, which is precisely what Zen's portfolio offers.

GROWING RAPIDLY IN POPULARITY

The Crown Jewel of Adventure

Queenstown: Global Tourism Hotspot and Its Impact on the Industry

NESTLED ON the shores of the azure Lake Wakatipu, Queenstown New Zealand is rapidly carving its place as a must-visit destination for global tourists, adventure seekers, and wanderers alike. Not only the home town of our new NZ Country Manager, Dom

BY SIMON BURNETT

Douglas; but with its breathtaking. With its breathtaking landscapes and thrilling outdoor activities, the small yet vibrant town has witnessed a tremendous influx of tourists, making it a burgeoning hotspot in the global tourism market. The team at Zen had the

privilege of sitting down with John Knight from Outside Sports to share some of his insights on the evolution of both his business and Queenstown generally.

John has been enjoying New Zealand’s outdoor wonders since a child. A born and bred

has emerged as an innovator and leader in the NZ outdoor retail market, constantly adapting and responding to this growing market.

John and his family are based in Queenstown, and whilst the town’s innate allure lies in its picturesque beauty and the promise of thrilling adventures, it's the efforts of pioneers like John and team that amplify Queenstown’s charm. By offering an eclectic mix of outdoor brands and leading products through their stores, Outside Sports caters to adrenaline junkies and nature lovers alike, transforming Queenstown into an adventure playground hubspot.

But what truly sets Knight's approach apart is his understanding and quick adaptation to the changing dynamics of global tourism. After sharing stories of his childhood wandering untouched beaches and fishing with his father along the outback remote islands of New Zealand, John remarked that it imprinted on him and helps him now live out “the importance of sustainable tourism, Outside Sports has championed eco-friendly practices”, ensuring that their adventures leave only footprints and take only memories. This commitment extends to their product offerings, such as bike rental and much more, which includes environmentallyconscious gear and apparel.

Knight’s commitment to exceptional service has not gone unnoticed. Outside Sports' customer-centric model, paired with their ability to offer high quality unique products, local knowledge and gear advice, has won them a loyal clientele base, with visitors

returning year after year - locals and tourists.

In the era of digitalisation, Outside Sports also understands the importance of the need for an online presence in reaching a global audience. They've embraced digital tools to connect with consumers far and wide, ensuring their brand extends far beyond just their brick and mortar stores.

As Queenstown's popularity surges, the market sees a reciprocal rise in opportunities. John and Outside Sports are leading the pack, seamlessly blending their love for adventure with their commitment to their local communities in which they’re planted. They are setting the standard for how businesses can adapt, grow, and thrive in an increasingly global tourism market.

All things said and done, Queenstown's evolution as a vibrant hub for global tourism is a testament to its stunning landscapes, thrilling adventures, committed locals and dedicated businesses like Outside Sports. Spearheaded by the Outside Sports team, we are so thankful for the support of businesses like this for our Zen brands. But most importantly Outside Sports are a shining example of how to adapt and service the growing demand, while preserving the very essence that makes Queenstown so special.

As the world begins to explore again, there is no doubt that Queenstown and thus Outside Sports will be on the visit list for many adventurers to gear up before setting off to explore.

“THE IMPORTANCE OF SUSTAINABLE TOURISM, OUTSIDE SPORTS HAS CHAMPIONED ECO-FRIENDLY PRACTICES”

New Zealander, he and his wife alongside some other partners along the journey, founded Outside Sports - a leading outdoor and adventure retailer with multiple stores throughout NZ. Driven by a vision to enhance the outdoor and tourist experience, Outside Sports

BRANDS, CONSUMERS AND

Seasonal Styles For Brands

Behind the Scenes of Seasonal Style

BY SIMON BURNETT

AS SEASONS CHANGE, so do the colours around us, painting the world in different hues. The fashion and design industry, in tune with these shifts, curates their offerings to echo these changes. But how exactly do they anticipate what colours will resonate with consumers in upcoming seasons?

Picture the Pantone Colour Institute, a trend-forecasting giant, meticulously studies the global socio-economic climate, film releases, art collections, and more, to predict the next big colour trend. Now, imagine brands like Buff and Fjällräven working tirelessly to incorporate these trends into their products.

All of our brands here at Zen have a deep understanding of colour psychology and the role it plays in consumer behaviour. They know that colours can evoke emotions and influence our decisions. They use this knowledge to create products that not only meet consumer demands but also connect with them on an emotional level.

Now, you see how the colours of the products you buy aren't chosen arbitrarily. They are the result of meticulous planning and a deep understanding of consumer behaviour. They are a testament to the fashion and design industry's

commitment to staying ahead of the curve and delivering products that resonate with you. As we move forward into the future, the role of colour psychology in retail will only continue to intensify. There is an increasing amount of research being conducted on how colour affects our mood, our perception, and our decision-making process. We are beginning to understand that colour is not just a matter of aesthetics but also a powerful communication tool. In a world where consumers are bombarded with a multitude of choices, the strategic use of color can make a product stand out, convey a brand's message, and elicit a desired emotional response. For instance, we may see brands increasingly using shades of green in their products to convey sustainability and connect with environmentally-conscious consumers.

Moreover, with advances in technology, it's predicted that personalisation in retail will reach new heights, and colour will play a significant role in this. Imagine a future where, with the help of data analytics and AI, retailers can predict not just global colour trends, but individual colour preferences as well. Brands could

then tailor their offerings to match the personal color preferences of their consumers, creating a shopping experience that is deeply personal and emotionally resonant. This could revolutionise the way we shop, transforming it from a one-size-fits-all approach to an individualised experience. In conclusion, the future of retail

"AS RETAILERS AND BRANDS CONTINUE TO LEARN MORE ABOUT COLOR PSYCHOLOGY, WE CAN LOOK FORWARD TO A SHOPPING EXPERIENCE THAT IS NOT JUST ABOUT PURCHASING PRODUCTS, BUT ABOUT SELF-EXPRESSION, CONNECTION, AND JOY ."

will be colourful, personalised, and deeply connected to our emotions. As retailers and brands continue to learn more about colour psychology, we can look forward to a shopping experience that is not just about purchasing products, but about self-expression, connection, and joy.

GIFTING SEASON MEANS

Honouring Heroes Unforgettable Gifts for Father's Day

EVERY YEAR, as Father's Day approaches, we find ourselves in the familiar territory of gift-hunting, eager to help consumers show appreciation for the heroes in their lives. True for consumer, and each of us, so let's speak first-person. This Father's Day, let's steer away from the cliché neckties and DIY cocktail kits. Instead, let's dive into the world of outdoor and lifestyle brands that offer a range of products perfect for dads who cherish their time in the great outdoors. Imagine a crisp morning, a cup of coffee in hand, and the serene beauty of nature stretching out in every direction. Now, imagine a Leatherman multi-tool in

BY SABRINA LO

Outdoor Dad

Meet John, the ultimate outdoor loving dad. He thrives on exploring nature's wonders and sharing his passion with his family. From hiking through rugged outback to setting up camp by serene lakeshores, John embraces the beauty of the great outdoors. His hobbies range from fishing and rock climbing to kayaking and backpacking. But what truly sets him apart is his unwavering trust for his Leatherman Signal. This multi-tool is John's constant companion on his adventures, and

LEATHERMAN SIGNAL

RRP: $328.95 YL832265

for good reason. With its rugged durability and a wide range of functions, the Leatherman Signal is the perfect tool for his outdoor pursuits. It effortlessly tackles tasks like cutting fishing lines, fixing gear, starting a fire, and even opening a cold beverage at the end of a rewarding day. Its versatility and reliability have earned John's utmost trust, making it an indispensable part of his outdoor dad lifestyle.

A CLASSIC WATERPROOF

BACKPACK - 20 LITRES

RRP: $159.95 AOB1141Y

B LEATHERMAN FREE™ P4

RRP: $366.95 YL832642

C OPINEL N°08 LIMITED

EDITION BLACK PALM TREE

RRP: $179.95 YO002503

D PRIMUS | LITE XL POT 1.0L

RRP: $134.95 WP737938

E MUELA | KODIAK KNIFE10M - BLACK MICARTA HANDLE

RRP: $324.95 YMKODIAK10M

H7R CORE HEADLAMP

RRP: $238.95 ZL502122

Handyman Dad

Eddy the handyman dad is a jack-of-all-trades and a master of fixing things around the house. Whether it's repairing a leaky faucet, assembling furniture, or building a treehouse for his kids, he's always ready to tackle any DIY project. When he's not busy with household chores, he enjoys spending time on his hobbies, which include woodworking, playing soccer and watching the footy. One tool that has become an indispensable part of his toolkit is the Ledlenser H7R

Core headlamp. He loves this headlamp because it provides exceptional brightness and versatility, allowing him to work in dimly lit areas or during nighttime projects with ease. Its adjustable focus and various light modes make it perfect for any situation, and the comfortable headband ensures a secure fit even during extended use. Eddy appreciates the durability and reliability of the Ledlenser H7R Core, making it his go-to headlamp for all his hands-on DIY dad endeavours.

A LEATHERMAN SURGE® STAINLESS RRP: $339.95 YL830165

B ATKA | EDC MULTIPURPOSE TOOL WITH KNIFE RRP: $73.95 XAPK72OR

C RITE IN THE RAIN | MECHANICAL CLICKER PENCIL W/CLIP REFILLABLE RRP: $29.95 XRBK13

D CHOPSTICK WOODCARVING KIT, CARVING KNIFE AND WOOD BLANKS RRP: $154.95 YKM13275

A

C

B

D

Gardening Dad

Johnathan is an avid nature enthusiast who finds solace and joy in tending to his garden. His passion for gardening goes beyond just a hobby; it's a way of life for him. From the early morning hours till dusk, he can be found meticulously nurturing his plants, carefully trimming leaves, and pruning branches. One tool that holds a special place in his heart is his Opinel Hand Pruner. Its sharp blades and ergonomic design make it the perfect companion for his gardening endeavours. Jonathan the gardening dad loves the Opinel Hand Pruner because it effortlessly cuts through stems and branches, allowing him to shape his plants with precision and ease. Its durability ensures that it can withstand the rigours of his gardening routine, and its comfortable grip provides hours of comfortable use. With the Opinel Hand Pruner in his hand, Johnathan feels a deep sense of satisfaction as he maintains and cultivates his beloved garden.

A FJÄLLRÄVEN ABISKO SUMMER HAT

RRP: $109.95 CF77273633S

B SMITH'S ABRASIVES | EDGER EATER MULTI-PURPOSE SHARPENER

RRP: $18.95 YH50971

C OPINEL N°09 DIY YELLOW

RRP: $59.95 YO001804

D KLEAN KANTEEN INSULATED CLASSIC 20OZ (592ML)

RRP: $69.95 XK1008458

FJÄLLRÄVEN RÄVEN 28L

RRP: $244.95 CF23345550

Hard to buy for Dad

Buying a gift for Daniel is a tough task – this hard-to-buy-for dad is an enigmatic individual with discerning tastes and a keen eye for quality. He is the kind of person who seems to have everything he needs and is not easily impressed by material possessions. However, the Fjällräven Räven 28L backpack is the perfect gift for him. Made with durable G-1000 HeavyDuty Eco fabric, this backpack combines functionality with timeless style. Its spacious 28-litre capacity and versatile compartments provide ample room for his daily essentials,

whether he's heading to the office or embarking on a spontaneous hike. Daniel’s love for practicality and attention to detail is met with the backpack's ergonomic design, padded shoulder straps, and supportive back panel, ensuring comfort during long hours of wear. The Fjällräven Räven 28L backpack strikes the delicate balance between rugged durability and understated elegance, making it an ideal companion for the hard-to-please dad on any occasion.

A FJÄLLRÄVEN ÖVIK POLO SHIRT M

RRP: $164.95 CF81511560XS

B SPYDERCO | URBAN LEAF KNIFE LIGHTWEIGHT

RRP: $204.95 YSC127PBK

C LEDLENSER ML6 CONNECT WARM LIGHT LANTERN

RRP: $218.95 ZL502201

D KLEAN KANTEEN INSULATED TKCANISTER 16OZ (473ML)

RRP: $37.48 XK1005659

40 years of Resilience and Innovation: Unraveling the Secrets of Leatherman's Timeless Success.

Building blocks of the

future

THE LEATHERMAN LEGACY

AN INTERVIEW WITH TIM LEATHERMAN

EW BRANDS have the longevity and enduring relevance of Leatherman. As the pioneering multi-tool brand celebrates its 40th anniversary, the team at Zen sat down with founder Tim Leatherman to glean insights from his decades at the helm. From overcoming significant hurdles to fostering a culture of adaptability, we delved into the key decisions that have shaped Leatherman's journey. And as we look to the future, we explore how the brand plans to continue its innovative trajectory while staying true to its core values. Join us as we explore the wisdom behind one of the world's most resilient and future-proofed brands.

Reflecting on the journey of Leatherman, Tim highlights the brand's continual pursuit of improvement and innovation. One of their key strategies has been the relentless evolution and enhancement of their tools. By constantly refining their products, Leatherman has been able to cater to a wide range of customers, offering diverse options at various price points. Moreover, Leatherman's commitment to developing state-of-the-art tools has cemented their position as a leader in the multi-tool world.

Tim Leatherman and the early Leatherman start-up team right back in the early days

To foster a culture of innovation and adaptability within Leatherman, Tim emphasises the importance of employee contribution. From the early days, he encouraged his employees to share their ideas on improving the tools and processes. This approach not only motivated the staff but also instilled a sense of ownership and commitment to the company's success. By valuing their employees' expertise and nurturing their innovative spirit, Leatherman has been able to embrace change and stay ahead of the curve.

The journey of Leatherman has not been without its challenges. In the early years, the brand faced it's hurdle of limited resources, requiring them to do everything on a shoestring budget. However,

as demand soared, they had to navigate the challenge of meeting customer expectations and maintaining supply. Tim also acknowledges the entrance of copycat tools from China, which posed a threat to the brand's reputation. To protect their customers and maintain their market position, Leatherman took legal action against these copycats. “In addition, like all challenges they make us stronger - the emergence of competitors pushed us to further enhance our offerings, leading to a more robust and diverse product line.” Tim shared.

Looking into the future, Leatherman remains committed to its core values while embracing the opportunities presented by a digital world. Tim believes

that “despite the increasing digitalisation, there will always be a need for practical tools and human ingenuity to fix and repair things - a society should never forget these important people that fix things.” Leatherman's design philosophy, “encompassing the highest functionality, quality, compactness, and lightweight, will continue to guide our innovation.” Tim remarked. Furthermore, a strong focus on succession planning ensures that Leatherman's guiding principles and values will be upheld, ensuring a successful future for the brand.

As Leatherman celebrates its 40th anniversary, it stands as a testament to resilience, adaptability, and unwavering commitment to quality.

Tim shared that “we will continue to set goals, persevere, learn, pay attention to detail, delight, hire good people, treat people well, remain sustainable and have fun.”

Through the visionary leadership of Tim Leatherman and the wider executive team, the brand has navigated challenges, surpassed milestones, and continued to meet the ever-changing needs of its customers. The legacy of Leatherman is one that inspires other businesses and brands to set goals, persevere, embrace innovation, and foster a culture that values both employees and customers.

With a steadfast commitment to excellence, Leatherman paves the way for a future that remains true to its origins and design philosophy, while embracing the advancements of tomorrow.

In the words of Tim himself, "Leatherman is here when needed and works when needed. And it should always do that, gee, it’s got my name on it!" This simple yet profound statement encapsulates the essence of Leatherman's enduring success and its unwavering dedication to providing indispensable tools for generations to come.

"Leatherman is here when needed and works when needed. And it should always do that, gee, it’s got my name on it!"

Gift With Care

Urban Chic meets Mountain Bold:

Klean Kanteen’s Curated Collection for Every Explorer.

BY CORRINE VICENTE

ATTENTION, style mavens, adventure enthusiasts, and eco-conscious warriors! Prepare to be captivated by the irresistible charm of Klean Kanteen.

This extraordinary brand offers a meticulously curated selection that speaks to the essence of cool, simplicity, and striking design. From the urban explorer craving cosmopolitan sophistication to the mountain climber chasing new heights, from the eco activist fighting to the OOTD-ist seeking Instagram-worthy perfection, Klean Kanteen effortlessly caters to all tastes and passions.

A TKCANISTERS 8OZ

RRP $59.95 SKU, XK1005658

B TKCANISTERS 16OZ

RRP $74.95 SKU, XK1005659

C TKCANISTERS 32OZ

RRP $79.95 SKU, XK1005660

Unleash your foodie adventures with Klean Kanteen’s food solutions. Climate Lock™ vacuum insulation, leakproof storage, and easy-carry swivel loop. Pack, store, and enjoy hot or cold meals on the go with TKCanister in three sizes - 8oz, 16oz and 32oz.

D INSULATED TKWIDE 20 OZ WITH CAFÉ CAP

RRP $69.95 SKU, XK1008323

The ultimate multitasker! This vibrant bottle is a water bottle, coffee mug, sport bottle, and insulated cup all rolled into one. Experience long-lasting temperature control and embrace the fun side of sustainability with 90% recycled steel.

E INSULATED TKWIDE 32 OZ WITH TWIST CAP

RRP $84.95 SKU, XK1008335

Embark on a hydration revolution! This wide-mouth water bottle is your companion for thrilling sports, outdoor escapades, and refreshing hydration. Indulge in the luxury of long-lasting insulation while making a sustainable statement with 90% recycled steel construction. Are you ready to quench your thirst?

F CLASSIC 27OZ

RRP $49.95 SKU, XK1008442

Effortless hydration at your finger tips. It’s single wall design is lightweight and easy to bring anywhere. With a durable Klean Coat finish, and sport cap, it

makes staying active an irrestiale adventure. People and planet approved.

G INSULATED KID CLASSIC 12OZ

RRP $54.95 SKU, XK1008783

Crafted with little ones in mind, the Insulated Kid Classic is the ultimate adventure companion. Designed for their tiny hands, it features a removable silicone spout for easy cleaning and keeps their drinks cold for up to 40 hours. Let their imaginations roam while staying hydrated and refreshed.

H INSULATED TKPRO 25OZ

RRP $ 89.95 SKU, XK1009649

Embrace versatile performance in a sleek design. With a double-wall stainless steel cup and 360 pour-through functionality, it offers cutting-edge thermal performance for both hot and cold beverages. From remote coffe breaks to urban cocktail hours, the TKPro is a durable, plastic-free solution.

DON'T MISS THE

Buff Newbies

Fresh style, patterns and colours for your store

FOR OUTDOOR enthusiasts, versatility is key, and that's where BUFF's innovative range of headwear truly shines. Designed to adapt to the needs of cyclists, climbers, and runners alike, BUFF products are not just accessories but partners in your outdoor adventures. These multi-functional headwear items embody a

blend of practicality, quality, and style, offering solutions to a myriad of challenges faced in the great outdoors. Whether it's protecting from the elements, managing perspiration, or simply enhancing your outdoor aesthetic, BUFF's diverse product range stands ready to elevate your experience in each stride, climb, or ride.

CYCLISTS

BUFF headwear can help cyclists by providing a versatile accessory that serves multiple purposes. Whether it's shielding from the sun, absorbing sweat, or providing warmth during cooler rides, the multifunctional nature of BUFF products can enhance comfort and performance.

A MERINO LIGHTWEIGHT BIKE MULTIFUNCTION NECKWEAR

RRP $54.95 SOLID POOL - XB132280.722.10.00, SOLID CLOUDXB132280.003.10.00, SOLID GARNET

XB132280.653.10.00

Crafted from 100% Merino Wool, embrace the trail in eco-conscious style!

Experience the pure comfort of mulesing-free Merino Wool, gentle against your skin while naturally fighting off odors.

CLIMBERS

For climbers, the functionality and high-quality materials used by BUFF are crucial. The headwear can protect against harsh weather conditions that climbers often face. They are also lightweight and easy to carry, which is an important when every ounce of weight counts in climbing gear.

B COOLNET UV RANGE

RRP $44.95 SOLID BLACK - XB118096.999.10.00, CAMOUFLAGEXB118096.866.10.00, FIRE

Stay protected and comfortable in the great outdoors with our Multifunctional Tubular. With high UV protection, Coolnet® UV fabric, and moisturewicking properties, it's perfect for climbing and more. With our seamless, 4-way stretch design ensuring a perfect fit, embrace the sun with BUFF.

RUNNERS

Runners can benefit from BUFF's headwear in similar

ways to cyclists. The headwear can provide sweat absorption during intense runs, warmth during cooler weather, and protection from the sun. Plus, the fashionable designs allow runners to express their personal style while out on their routes.

C DRYFLX MULTIFUNCTIONAL NECKWEAR

RRP $41.95 SOLID BLACK - XB118096.999.10.00, CAMOUFLAGE

Perfect for running and high-intensity activities, this ultralight and seamless tubular offers a 360º reflective design for security during night or early morning adventures. Stay warm, dry, and comfortable with its breathability, stretchability, and quick-drying properties.

- XB118096.220.10.00

- XB118096.866.10.00, FIRE - XB118096.220.10.00

A SIMPLE HOW-TO

Layer For Spring

The

BY JACKSON DELANEY

WHEN THE WEATHER starts to change in the spring, it can be difficult to know how to dress. One minute it's cold and windy, and the next it's hot and sunny. That's why layering clothing is such a popular tactic – it allows you to be comfortable in a variety of different temperatures. Whether you're living in a warm climate or trying to survive a cold winter, we have you covered!

There are a few key benefits to layering clothing. First, it allows you to adjust your clothing to the ever-changing weather. If it gets too hot, you can simply take a layer off. And if it gets too cold, you can put another layer on. Second, layering clothing can help you regulate your body temperature more effectively. This is especially important if you are someone who tends to get cold easily. By layering clothing, you can make sure that you're always comfortable, no matter what the temperature is outside.

With just a few key pieces, you can create dozens of different outfits that will keep you looking stylish wherever you go.

So how do you layer clothing

correctly? The key is to start with the right base layer. This is the layer of clothing that will be in contact with your skin, so it's important to choose something that is comfortable and breathable. Cotton is a great option for a base layer, as it will absorb sweat and help keep you cool. For colder climates, wool or synthetic materials are better options, as they will help insulate your body and trap heat.

Once you have your base layer sorted, you can start to add layers on top. These can be anything from t-shirts and sweaters to jackets and coats. The key is to choose clothing that will trap heat without making you feel too hot.

Different layering combinations can be used to achieve different looks and levels of warmth, allowing you to get the most out of your clothing. With a little creativity, layering can help you extend the wearability of your favourite pieces and create new outfit options.

Focusing on comfort and functionality, Fjällräven has a wide range of options that are perfect for layering. Whether you’re looking for a base layer or an outer layer, Fjällräven has you covered.

benefits of layering and how to do it right

M ABISKO WOOL SS RRP $109.95

W ABISKO WOOL SS RRP $144.95

M BUCK FLEECE RRP $379.95

W ABISKO LITE FLEECE HALF ZIP RRP $184.95

M KEB ECO-SHELL JACKET RRP $1,129.95

W HIGH COAST HYDRATIC TRAIL JACKET RRP $504.95

All weathers are welcome

Don’t beat the elements, enjoy them.

KEEPING YOUR TECH

Sealed For Success

OverBoard Waterproof Phone Case

BY SABRINA LO

WHEN IT comes to protecting your valuable electronic devices from water damage, OverBoard is a brand that stands out for its unwavering commitment to

quality and innovation. With their range of waterproof phone cases, OverBoard has become a trusted name among adventurers, outdoor enthusiasts, and everyday users

alike.OverBoard's waterproof phone cases are designed to provide unparalleled protection against water, ensuring that your phone remains safe and fully functional even in the most challenging environments. Made from high-quality materials, these

cases are rigorously tested to meet rigorous waterproof standards. They are built to withstand submersion in water up to 6 meters (19 feet) deep, ensuring that your phone remains dry and protected during water-related activities such

as swimming, snorkeling, or boating.Not only providing 100% waterproof protection, one of the standout features of OverBoard's waterproof phone case is their durability. Constructed with reinforced seams and a reliable sealing system, these cases create an airtight and waterproof barrier around your device. These cases are rigorously tested to meet stringent standards, providing complete protection against water, sand, dirt, and snow. Whether you're embarking on a kayaking expedition, hitting the beach, or simply braving a rainy day, rest assured that your phone will stay safe and dry inside an OverBoard case.OverBoard understands that functionality is just as important as protection, which is why their phone cases are designed to provide easy access to all essential features and buttons. You can still use your touchscreen, take crystal-clear photos, and even make phone calls, all while keeping your device securely

sealed within the case.Not only do OverBoard's phone cases offer exceptional protection, but the brand has also made a significant mark in the world of adventure gear. Their Classic Waterproof Backpack was featured in the highly acclaimed Alone Australia TV series, where contestants faced the challenges of surviving in the rugged Australian wilderness. The appearance of the Classic Waterproof Backpack in this demanding show is a testament to its reliability and performance even in the harshest conditions.Whether you're an avid outdoor enthusiast, a traveler, or someone who simply wants to protect their phone from accidental spills and splashes, OverBoard's waterproof phone cases are an excellent investment. With their commitment to quality, rigorous testing, and innovative design, OverBoard continues to establish itself as a leading brand in the field of waterproof protection.

New Products

NOMAD KIT WITH #10 CORKSCREW BOTTLE OPENER

PRODUCT SKUS: YO002614

Tiny but mighty, this set features all folding kitchen tools, perfect for the outdoor chef that needs to pack light.

Features

• No10 folding corkscrew knife with bottle opener

• N°12 folding knife with a serrated 12-cm blade

• N°06 pocket peeler

• Beechwood cutting board

• Microfibre dish towel doubling as a travel pouch, easy to wash and dry

• Stainless steel: Stainless steel is an alloy steel. The addition of chromium increases its resistance to corrosion. Stainless steel does not require any special maintenance.

• Handle: Beech is the most commonly used wood for the manufacture of Opinel handles. From France, our beech is hard, durable and easy to work. With a homogeneous

appearance, its light colour varies from yellow to pink. It is characterised by the presence of numerous small dark dashes.

• Safety ring: Invented by Marcel Opinel in 1955, the Virobloc safety ring is fitted to all folding knives from the N° 06. Cut out of stainless steel, the Virobloc has two sections, one fixed and one sliding. In addition to locking the blade open (safety in use), it is now possible to lock the blade closed (safety in transport).

#10 CORKSCREW BOTTLE OPENER BEECHWOOD, S/S 10CM BLADE

PRODUCT SKUS: YO002578

The N°10 corkscrew bottle opener is a versatile knife that always comes in handy at picnics and other outdoor meals.

It features a 10 cm stainless steel blade for cutting sausage, cheese and many other foods, as well as a sturdy beechwood handle. The handle is fitted with stainless steel corkscrew as well as a steel butt for opening bottles and hanging the knife up. The knife is also fitted and is made in France.

8 SLOT CHEF KNIFE ROLL BAG

PRODUCT SKUS:

YO002368 Genuine Leather

YO002367 Synthetic Leather

These leather roll mats will ensure optimal protection when transporting your large kitchen knives.

With capacity up to 8 knives (max. blade length 21cm), these cases are robust and durable with a high quality finish.

The knife roll is available in a supple, premium cowhide leather (fawn colour), or top of the range brown synthetic leather (brown colour), with quality finishes, stitching, laces and Opinel logo embossed inside and out.

(NOTE: Knives not included)

BEECHWOOD KNIFE BLOCK

PRODUCT SKUS:

YO002324 Fits 5 Knives (1 Small & 4 Large Knives)

YO002387 Fits 9 Knives (2 Small & 7 Large Knives)

Inspired by the lines of the wood blocks used to craft the handles of Opinel pocket knives, this knife block will fit beautifully into your kitchen. With its understated and pure lines, it is practical and easy to clean thanks to its slits. The silicone pads will protect your worktop and prevent it from slipping.

MONBENTO X OPINEL LIMITED EDITION ON-THE-GO LUNCH KIT

PRODUCT SKUS: YO002604

Opinel and monbento, two French brands with shared values and unique know-how, have happily joined forces to offer a unique product: the On-theGo lunch kit.

The meeting between the mountains of Savoie and the volcanoes of Auvergne gives birth to a smart and sustainable product.

The travel meal kit contains: - the Picnic+ set, consisting of a N°08 knife with a beautifully decorated hornbeam wood handle

of two hermetic containers with a total capacity of one litre

The exclusive design is a nod to the mountains and has a unique mustard and anthracite look, suitable for both the city and the countryside. This made in France kit will allow you to take your meal with you.

W1R 220LM RECHARGEABLE ULTRA-COMPACT POWERFUL VERSATILE WORK CLIP-LIGHT

PRODUCT SKUS: ZL502810

The Ledlenser W1R Work is a handy clip light for tradespeople, security personnel and DIY fans. It can easily be attached at any time by clip or magnet, e.g., to work clothing, caps or metal surfaces. The superior Ledlenser light quality provides precise illumination in two different brightness levels. With its 360° swivel joint and swivelling lamp head, the W1R Work provides light exactly where it is needed. The integrated battery can be charged quickly and easily via USB-C. Other features include a nubbed surface for a strong grip, a handy transport lock and a low battery warning function.

brightness levels

• 360° swivel joint and swivelling lamp head for precise and flexible illumination

• Flexible mounting via robust clip or magnet

• Integrated Li-ion battery; easily rechargeable via USB-C, with battery and charge level indicator

• Transport lock prevents light from being accidentally turned on

W2R 220LM RECHARGEABLE WORK PENLIGHT WITH WIDE & SPOT BEAM LEDS

PRODUCT SKUS:

ZL502809

Precise light, always close at hand: The Ledlenser W2R Work is a rechargeable pen and test light for tradespeople, construction workers and anyone in need of a reliable light in miniature format. The superior Ledlenser light quality ensures precise illumination – either via wide-area flood light or via spot LED in the lamp head. The W2R Work can easily be attached to breast pockets using a clip. The powerful rechargeable battery can be charged quickly and easily via USB-C and can be replaced if necessary. Other clever features include a nubbed surface for a strong grip, a handy transport lock and a low battery warning function.

Features

• Compact, rechargeable test light with two light sources for wide-area (flood) or spot illumination

• Premium light beam for precise illumination

• Robust plastic housing with non-slip surface structure and handy clip

• Service-replaceable li-ion battery; easily rechargeable via USB-C, with charge level indicator

• Transport lock prevents light from being accidentally turned on

W6R 500LM RECHARGEABLE MULTI-POSITIONAL FLEXIBLE WORK LIGHT WITH FLOOD & SPOT BEAM LEDS

PRODUCT SKUS:

ZL502736

Robust, flexible, versatile: The Ledlenser W6R Work shines bright when things get tight, e.g., in cable ducts or engine compartments. In addition to the flexible attachment via stand, magnet or hook, the compact work light impresses with a fold-out and rotatable lamp head that illuminates even the narrowest gaps directly from the inside. The superior Ledlenser premium light beam ensures the necessary precision – either via wide-area flood light or spotlight. The powerful battery is easily rechargeable via USB-C and can be replaced if necessary. Other features include a nubbed surface for a strong grip, a handy transport lock and a low battery warning function.

Features

• Flexible premium work light with two light sources for wide-area (flood) or spot illumination

• Foldout (180°) and rotatable (270°) lamp head for illuminating hard-to-reach work areas, e.g., cable shafts, engine compartments

• Robust plastic housing with non-slip surface structure

• Flexible mounting via stand, magnet, and foldout metal hook

• Service-replaceable li-ion battery; easily rechargeable via USB-C, with battery and charge level indicator

W2 160LM WORK PENLIGHT WITH WIDE & SPOT BEAM LEDS

PRODUCT SKUS:

ZL502808

Precise light, always close at hand: The Ledlenser W2 Work is an alkaline-battery-powered pen and test light for tradespeople, construction workers and anyone in need of a reliable light in miniature format. The superior Ledlenser light quality ensures precise illumination – either via wide-area flood light or via spotlight LED in the lamp head. The W2 Work can easily be attached to breast pockets using a clip. Other clever features include a nubbed surface for a strong grip, a handy transport lock and a low battery warning function. Two AAA batteries make for a reliable and easy energy supply.

Features

• Compact test light with two light sources for widearea (flood) or spot illumination

• Premium light beam for precise illumination

• Robust plastic housing with non-slip surface structure and handy clip

• Transport lock prevents light from being accidentally turned on

• Operation with two AAA alkaline batteries (included) or rechargeable NiMH batteries

W5R 600LM RECHARGEABLE MULTI-POSITIONAL WORK LIGHT WITH FLOOD & SPOT BEAM LEDS

PRODUCT SKUS:

ZL502735

The Ledlenser W5R Work is the luminous powerhouse in trade professionals’ toolboxes. The superior Ledlenser light beam ensures precise illumination even of larger work areas – either broadly via flood light or selectively via spot LED in the lamp head. Thanks to the integrated magnet and hook in the stand, the work light can be flexibly positioned and aligned at any time. The powerful battery can be charged quickly and easily via USB-C and can be replaced if necessary. Other clever features include a metal screw for tightening the foldable stand, a nubbed surface for a strong grip and a handy transport lock.

Features

• Powerful work light with two light sources for wide-area (flood) or spot illumination

• Robust plastic housing with non-slip surface structure

• Flexible mounting and illumination thanks to hook, magnet, and folding mechanism

• Service-replaceable Li-ion battery; easily rechargeable via USB-C, with battery and charge level indicator

• Transport lock prevents light from being accidentally turned on

W4R 220LM RECHARGEABLE MULTI-POSITIONAL COMPACT WORK LIGHT WITH FLOOD & SPOT BEAM LEDS

PRODUCT SKUS:

ZL502733

Robust, versatile, compact: The Ledlenser W4R Work is a reliable worklight for everyday workshop use. The superior Ledlenser light beam ensures precise and powerful illumination of work areas –either broadly via flood light or selectively via a spot LED in the lamp head. Thanks to the integrated magnet and swivelling base, the W4R Work can be flexibly positioned and aligned at any time. The powerful battery can be charged quickly and easily via USB-C and can be replaced if necessary. Other features include a clip for attaching to work clothing or equipment, a nubbed surface for a strong grip and a handy transport lock.

Features

• Compact premium worklight with two light sources for wide-area (flood) or spot illumination

• Robust plastic housing with non-slip surface structure

• Flexible mounting and illumination thanks to magnet and swivel mechanism

• Service-replaceable li-ion battery; easily rechargeable via USB-C, with battery and charge level indicator

• Transport lock prevents light from being accidentally turned on

W7R 600LM RECHARGEABLE MULTI-POSITIONAL FLEXIBLE WORK LIGHT WITH FLOOD BEAM & UV LED

PRODUCT SKUS:

ZL502737

The Ledlenser W7R Work is the ultimate work light for professionals with continuously adjustable colour temperature depending on the application scenario and additional UV light in the lamp head for leak detection or document inspection. The fold-out and rotatable lamp head illuminates even narrow working areas evenly and reliably. The superior Ledlenser light beam ensures the necessary precision and is continuously adjustable between warm white and cool white light. The powerful, rechargeable battery of the W7R can be easily and repeatedly charged and then replaced at the end of its battery life. Other useful features include numerous mounting options, a nubbed surface for a strong grip and a handy transport lock.

Features

• Flexible work light with two light sources for widearea illumination and UV light (365 nm)

• Continuously adjustable colour temperature for different use cases

• Fold-out (180°) and rotatable (270°) lamp head for illumination of hard-to-reach work areas

• Flexible mounting via stand, magnet, and fold-out metal hook

• Service-replaceable Li-ion battery; easily rechargeable via USB-C, with battery and charge level indicator

STAPLED 4.625 X 7 FIELD FLEX NOTEBOOKEXPEDITION – YELLOW

PRODUCT SKUS:

XR512

The Rite in the Rain staple-bound notebook is compact, flexible enough to slip into a pocket and its durable cover defends against weather and wear. Created in conjunction with world-famous mountaineer Conrad Anker, the Expedition Journal is used by alpinists around the world braving the harshest conditions on the planet.

Features

• Tough yet flexible enough to conform to any pocket. Held together with nickel plated rustresistant staples

• Filled with crucial information: climbing tables, emergency procedures, journal pages, and a weather log, just to mention a few

• Ensure that your next climb’s data returns with you, regardless of the harsh elements

FLIPPER DROP-POINT L/R

PRODUCT SKUS:

Small - YHC1024 Blue

Small - YHC1022 Tan

Medium - YHC1015 Tan

Medium - YHC1019 Orange

Large - YHC1006 Orange

Large - YHC1010 Tan

This lightweight knife features a high-quality 8Cr13MoV stainless steel blades with excellent cutting ability and edge retention. The knife has a smooth opening and closing actio n, facilitated by two opposing roller bearings containing a total of 18 ball bearings. The handle is made from an FRN (Fibre Reinforced Nylon) material that features a ridged honeycomb pattern to provide a solid multidirectional grip. Whilst light and of slim width, the knife is extremely tough, resistant to slipping even when wet and fits ergonomically in the hand.

Features

• Honey comb pattern for multi-directional grip

• Lightweight, slim design

• Deep pocket carry clip

• Resistant to slipping even when wet

• Fit comfortably in the hand

IGNITE CURIOSITY, INSPIRE SALES

Light My Fire's Store Displays Will Amaze Your Customers!

Unlock the secrets of retail success with Light My Fire's brand store displays. With Zen's expert eye and an inherent brilliance that breathes life into your retail space, prepare to ignite a shopping experience that leaves customers in awe. Contact us for more information and let Zen's expertise illuminate your brand with enchantment and wonder!

A chat with the people behind Zen Staff Profiles

Suman Bhandari

Warehouse Manager

What do you do at Zen? I am responsible for making sure warehouse is running efficiently and smoothly with promoting and motivating warehouse crew to have a high productivity with least effort.

How would you describe your team?

Our warehouse team is motivated, active and well performing always ready for new challenges.

What does your team do and how does it fit into the wider zen business?

Zen Warehouse Team is responsible for many processes such as receiving, putting away and storage, picking, packing and dispatch

How would you describe Zen in 3 words?

Teamwork, Growth, Smile

Where is your favourite travel spot/ where would you love to visit?

I would love to visit Tibet once in my lifetime as it has many nice landscapes and scenery like mountains, lakes, great city like Lasa.

James Werrett

Store Manager of Fjällräven Melbourne Central

What do you do at Zen?

I manage the Melbourne Flagship store and lead my team to provide the best destination in Victoria for customers to buy and learn about the Fjällräven brand and product.

How would you describe your team?

My team are young, positive and highly motivated. They are all big fans of Fjällräven and capture the brand from its many uses in their day to day lives, in the city or summit.

What is a Zen product you really like/want, that you’ve had your eyes on for a while now?

I love to cook when not at work, so the Opinel Le Forges 1890 Knives Set has

been something I've had my eyes on for a while.

What is something you’re looking forward to?

I'm looking forward to Melbourne having a larger Fjällräven store to show off the full range and take on the next challenges that come with it.

Hydrate. Explore. Thrive.