In Grass la collaborazione con il rinomato marchio italiano è un esempio di collaborazione riuscita dei marchi: ”Se due marchi si supportono vicendevolmente a livello strutturale nei rispettivi mercati, il successo è solo una questione di tempo“, conferma il Global Brand Manager Harald Klüh. ”In questa evoluzione vediamo un grande potenziale per i nostri partner e naturalmente per il marchio GRASS.“ Esperienza del movimento Vionaro alla interzum 2013 L’innovativo sistema di movimento Vionaro di Grass sarà presentato dal vivo per la prima volta alla interzum 2013 di Colonia. I visitatori potranno assistere ad un’emozionante presentazione dell’evento immersa nel contesto GRASS, con la quale il partner di sviluppo dell’industria del mobile trasmette la propria passione per l’eccellente lavorazione: i confini tra spazio e tempo si fondono, spalancando la porta a nuove prospettive. COMPLEMENT TO THE SUCCESSFULLY PROVEN CONCEALED SLIDE DYNAPRO, FORMING A COMPLETE SOLUTION THAT MEETS EVEN THE MOST DISCERNING DESIGN ASPIRATIONS. “VIONARO HAS EVERYTHING THAT DYNAPRO HAS: PERFECT RUNNING CHARACTERISTICS THANKS TO SYNCHRONISED MOVEMENT FOR THE FIRST TIME, COMBINED WITH THE LOWEST OPENING PULL FORCES AND OUTSTANDING LOAD CAPACITY OF UP TO 60 KILOS. AND IN ADDITION, THE THREE-DIMENSIONAL ADJUSTMENT FACILITY THAT HAS BECOME INSEPARABLE FROM THE NAME OF GRASS”, EXPLAINS GÜNTER GRABHER, WHO IS RESPONSIBLE FOR THE DEVELOPMENT OF MOVEMENT SYSTEMS AT GRASS. FOR THIS TECHNOLOGICAL REVOLUTION IN THE AREA OF CONCEALED DRAWER SLIDES, DYNAPRO WAS RECOGNISED WITH THE RED DOT AWARD IN 2010. VIONARO FEATURES TWO DRAWER SIDES THAT ARE JUST 13 MM THICK AND HAVE AN IMMACULATE, ENTIRELY UNINTERRUPTED SURFACE. THESE ARE SET ON THE DYNAPRO SYSTEM IN A PERFECT CUBIST DESIGN. THE DRAWER SIDES COME IN A CHOICE OF ELEGANT ALUMINIUM OR A STEEL VERSION WITH A FLUSH, UNIFORM CONNECTION TO THE BACK PANEL WHICH CAN BE SUPPLIED IN EITHER WOOD OR STEEL. WITH ITS ELEGANT SIMPLICITY,VIONARO PROVIDES WIDE CREATIVE SCOPE FOR INCLUSION IN EVERY CONCEIVABLE FURNITURE DESIGN AND COVERS ALL SEGMENTS OF THE MARKET. THE PERFECT 13 MM FOR MODERN LIVING SPACES PERFECTION IN THE DESIGN OF THE FRONT CONNECTION ENSURES THE UTMOST STABILITY AND COMPLETELY HOMOGENEOUS SURFACES.“WE’RE PROUD TO HAVE CREATED A MILESTONE IN MOVEMENT WITH VIONARO THAT’S JUST MADE FOR MODERN LIVING SPACES”, SAYS GRASS CHAIRMAN RONALD WEBER. WITH VIONARO, GRASS HAS SUCCEEDED IN GOING A LONG WAY TOWARDS FULFILLING THE WISHES OF THE FURNITURE INDUSTRY FOR A SLIDE THAT “DOESN’T TAKE AWAY SPACE AND CANNOT BE SEEN.” GRASS MOVEMENT EXPERTISE IN DADA KITCHENS FOR THE MANAGEMENT OF ITALIAN KITCHEN MAKER DADA, WHICH IS PART OF THE GLOBALLY ACTIVE MOLTENI GROUP, VIONARO MARKS THE SUCCESSFUL START TO A POTENTIALLY LONG-TERM COLLABORATION
idml’industria del mobile quattordici
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WITH GRASS. THE BRAND-NAME KITCHENS FROM THE TRADITIONAL FIRM OF CRAFTSMEN BASED IN MESERO NEAR MILAN ARE TO BE FOUND IN SUCH LOCATIONS AS THE 144 EXCLUSIVE ARMANI RESIDENCES IN THE WORLD’S TALLEST BUILDING, THE BURJ KHALIFA IN DUBAI. FOR THEIR LATEST MODEL LINE OF ARMANI KITCHENS, THE DESIGNERS WERE LOOKING FOR A DRAWER SOLUTION THAT WOULD HARMONISE PERFECTLY WITH THE AESTHETICS AND FUNCTIONALITY OF THEIR TOPCLASS CREATION. “WE IMMEDIATELY NOTICED THAT VIONARO COMES VERY CLOSE TO OUR IDEA OF WHAT A MOVEMENT SYSTEM SHOULD LOOK LIKE”, SAYS A DELIGHTED ANDREA MOLTENI, DADA’S HEAD OF DESIGN AND DEVELOPMENT. FURTHER SYSTEM MILESTONES FROM GRASS WILL BE INSTRUMENTAL IN MOVING FORWARD FUTURE KITCHEN DEVELOPMENTS AT DADA. FOR GRASS, THE RELATIONSHIP WITH THE ITALIAN LUXURY BRAND IS A PRIME EXAMPLE OF SUCCESSFUL BRAND COLLABORATION: “WHEN TWO BRANDS GET TOGETHER ON THE BASIS OF CONSTRUCTIVE MUTUAL SUPPORT, SUCCESS IS JUST A QUESTION OF TIME”, SAYS GLOBAL BRAND MANAGER HARALD KLÜH. “WE SEE GREAT POTENTIAL IN THIS DEVELOPMENT – FOR OUR BRAND PARTNERS AND, OF COURSE, FOR THE GRASS BRAND.” EXPERIENCES THAT MOVE: VIONARO AT INTERZUM 2013 AT INTERZUM 2013 IN COLOGNE, THE SPOTLIGHT WILL BE ON THE INNOVATIVE VIONARO MOVEMENT SYSTEM FROM GRASS FOR THE FIRST TIME. VISITORS CAN LOOK FORWARD TO AN EXCITING FILM AND PRESENTATION EXPERIENCE IN THE GRASS “CIRCULUM OF MOVEMENT”. IT IS HERE THAT THE DEVELOPMENT PARTNER TO THE FURNITURE INDUSTRY WILL BE MAKING ITS PASSION FOR OUTSTANDING WORKMANSHIP PALPABLE AS AN EXPERIENCE FOR THE SENSES. ENTIRELY NEW PERSPECTIVES WILL OPEN UP AS THE BOUNDARIES BETWEEN SPACE AND TIME MELT AWAY.