Vision Now March 2022

March 2022

MiYOSMART: the smart way to treat myopia in children.

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Access the accreditation course by scanning the QR code: *Lam CSY, Tang WC, TseDY, Lee RPK, Chun RKM, Hasegawa K, Qi H, Hatanaka T, To CH. Defocus Incorporated Multiple Segments (D.I.M.S.) spectacle lenses slow myopia progression: a two-year randomised clinical trial. British Journal of Ophthalmology. Published Online First: 29 May 2019. doi: 10.1136/ bjophthalmol-2018-313739

Vision Now March 2022 1

WAT E R G R A D I E N T C O N TACT L E N S E S

FEELS LIKE NOTHING, EVEN AT DAY 30 TOTAL30® monthly contact lenses

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SEE HOW TOTAL30 ® CAN TRANSFORM YOUR PRACTICE. SCAN THE QR CODE TO FIND OUT MORE. Reference: 1. Based on >80% agreeing or strongly agreeing with the statement ‘The lenses were so comfortable I didn’t feel anything’, in a clinical study wherein patients (n=66) used AOSEPT® solution for nightly cleaning, disinfecting, and storing; Alcon data on file, 2021.

See instructions for use for wear, care, precautions, warnings, contraindications and adverse effects. Find at ifu.alcon.com

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TOTAL30, Alcon and Alcon logos are trademarks of Alcon Inc. Vision Now March 2022 14743 © 2021 Alcon Inc. UKIE-DT1-2100011

Inside

Vision Now magazine is published by Peekay Publishing Ltd for The PK National Eyecare Group Ltd, the UK’s largest purchasing group for independent opticians.

Edito r: Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk Fashion Editor: Joan Grady jgparischats@wanadoo.fr

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Business Editor: Philip Mullins FBDO p.mullins@nationaleyecare.co.uk Art Editor: Stacey Potter BA (Hons) spottcreative@gmail.com

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Publisher: Michael C Wheeler FCOptom DipCLP FSMC FAA0

NEWS 4 New one-day contact lens 7 Lenstec Rawdon site to close 9 Campaign to capture presbyopes 11 GOC vaccination stance laid out 13 NEG appoints new MD 15 rPET eyewear range released

Editor’s comment It’s exactly 10 years since I wrote in a national newspaper supplement about sustainable bamboo, castor oil seeds and liquid wood being just some of the materials inspiring a new generation of eco-friendly eyewear. In the ensuing years, the ‘green glasses’ conversation appeared to go rather quiet.

N

ow, as the climate crisis inexorably unfolds, we are seeing a rapid acceleration in sustainable practices and processes – not just in eyewear but across all sectors.

FEATURES 19 Lens technology The power of private brands 22 Business partnerships Hoya Visionary Alliance 24 Company profile Plastic neutrality at CooperVision 26 Product profile mark’ennovy custom contact lenses

REGULARS 15 An independent view 17 Developing thoughts 28 Style spotlight 30 Suppliers’ directory

www.nationaleyecare.co.uk VISION NOW is published by Peekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DN VISION NOW is printed by CFH Docmail Ltd. St Peter’s Park, Wells Road, Radstock BA3 3UP

At grassroots level, the optical bodies are leading the charge with new resources, such as the Association of British Dispensing Opticians’ (ABDO) Sustainability Self-Assessment Tool and the Optical Suppliers Association’s new Sustainability Glossary. As practices examine their workplace environment, manufacturers are increasingly taking the long view and implementing initiatives to reduce, reuse and recycle in support of those affected most by climate change.

In this month’s Style Spotlight, you can read about the eyewear companies marrying style with sustainability, including NEG preferred suppliers Eyespace, Millmead and Stepper. We also hear how CooperVision is making its one-day contact lens business in the UK and Ireland ‘plastic neutral’. A raft of green industry initiatives and case studies can be found on the ABDO SEE Hub, including independent practices embarking on their own sustainability journey. Is your practice doing its bit to make a difference? If so, we’d love to hear about how...

Nicky Collinson Editor

The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the right to amend them.

Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted on the understanding that its author is responsible for the opinions expressed in it and that its publication does not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication should be original, unpublished work and are accepted on the basis that they will not be published in any other journal. Acceptance of material for publication is not a guarantee that it will be included in any particular issue. Copyright © 2021 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, without the written permission of the publishers.

Such written permission should also be obtained before any part of this publication is stored in a retrieval system of any nature.

@PK_NEG

Vision Now March 2022 3

News

Want to feature in VN?

Email the editor at: nicola.collinson@nationaleyecare.co.uk

@PK_NEG @national-eyecare-group www.nationaleyecare.co.uk

Silhouette Silhouette has reinvented its iconic 1970s Futura style with a limited edition collection called Futura Dot. Launched in 1973, the Futura style was originally designed to only grace the catwalks, but soon became a hero piece with the fashion set. Inspired by the company’s founding in 1964, only 1,964 pairs of Futura Dot have been produced – each bearing its own serial number. Four styles combine 70s retro with a futuristic aesthetic, in four bold colourways.

Roland Keplinger, head of design at Silhouette, said: “The signature dot plays a central role in this design. The dot is milled and then accentuated by its handfinished colour inlay. The large lenses that are precisely embedded in the shield work beautifully with the dot to create a particularly modern look. The contours are coloured by hand to bring a graphic element to the design, and strongly emphasise the shape of the lenses.”

Back to the future with Futura Dot

Bausch + Lomb Launching in the UK on 14 March, new Bausch + Lomb Ultra One Day features a ‘next generation’ contact lens material – kalifilcon A – while its Advanced MoistureSeal Technology is said to deliver a highly wettable surface and excellent breathability for long-lasting and healthy lens wear. The lens also features new ComfortFeel Technology, releasing moisturisers/conditioners, osmoprotectants

Glasklar Practices purchasing 100 of the new, larger size 100ml Glasklar refillable lens cleaner bottles will receive a complimentary display of their choice with personalised backing imagery. Glasklar’s tree-planting initiative will this year support the Queen’s Green Canopy (QGC) tree-planting project to mark her Platinum Jubilee. For every minimum practice order of 300 regular bottles, or 100 larger ones, a donation will be made to the project. Practices can also order bottles with the QGC logo to show their support of the initiative.

4 Vision Now March 2022

The two technologies are said to work together to deliver “outstanding comfort for a full 16 hours of wear—supporting a stable and healthy ocular environment”. Said Thomas J. Appio, president, Bausch + Lomb International: “Bausch + Lomb Ultra One Day brings a higher standard of innovation to the contact lens category.

New moisture-rich environment

and electrolytes to help protect, enrich and stabilise the tear film. The lens also offers a low modulus, ease of handling, UV blocking and Bausch + Lomb’s High Definition Optics.

Digital marketing manager, Ellie Jarman, commented: “Glasklar is the original sustainable lens cleaning system, which improves patient retention. It encourages the patient to revisit the practice to refill their bottle, engendering loyalty. Now it further strengthens the practice’s green credentials by showing its support for tree-planting as part of the QGC project.”

Glasklar bottles and wall mounts are offered in a variety of colours to match practice colour schemes and with practice details and logos. Free cleaner concentrate is available for all stockists. A complimentary tree sapling will be given to customers

“This breakthrough new silicone hydrogel daily disposable contact lens is a welcome addition to our already robust contact lens portfolio and allows our eyecare practitioners to take their patients and practices further – to live the Ultra life.” placing an order at the Glasklar stand E83 at 100% Optical in April.

Green campaign expands

We’ve made our one-day contact lenses plastic neutral through our partnership with Plastic Bank®.

Get involved.

1,2

We’ve partnered with Plastic Bank® to help stop ocean-bound plastic by offsetting our plastic consumption through their Certified Plastic Neutral programme. Here in the UK and Ireland, we purchase credits equal to the weight of plastic used in our one-day contact lenses, the blister and carton2 – and an equal amount of plastic is collected by Plastic Bank.®

Getting involved is easy.

As all CooperVision one-day contact lenses sold in the UK and Ireland are plastic neutral, you will automatically be prescribing plastic neutral too.

Scan the QR code and get involved.

1. One-day contact lenses are defined as orders placed by customers for those products and includes product sold and distributed by CooperVision in UK & Ireland.

2. Plastic neutrality is established by purchasing credits from Plastic Bank. A credit represents the collection and conversion of one kilogram of plastic that may reach or be destined for waterways.

CooperVision purchases credits equal to the weight of plastic in our one-day contact lens orders in a specified time period. One-day contact lens plastic is determined by the weight of plastic in the blister, the lens and the secondary package (outer carton), including laminates, adhesives, and auxiliary inputs (e.g. ink).

Vision Now March 2022 5

6 Vision Now March 2022

News Heidelberg Engineering

Range Rover hero piece: RR30090 (C2)

Eyespace Eyespace has launched 12 new ultrapremium Range Rover optical frames, aligning with a brand extension of the Range Rover sunwear collection. Developed in collaboration with Range Rover’s design team, the new ophthalmic styles pair Japanese beta titanium with the finest Mazzucchelli acetate. The styles feature subtle, laser-etched temple branding, while the Range Rover logo is tastefully inlaid within the outer tips.

Lenstec Lenstec Optical Group, which forms part of the Essilor Group, is to close its site in Rawdon, Leeds. Nigel Castle, Lenstec managing director, cited increased online activity amongst consumers and a decline in the market share of independents in recent years as contributing to the decision.

He said: “Many household names have disappeared from the High Street in recent periods as more and more consumer activity is conducted online. Similarly, we

Hero piece RR3009M (pictured) features an inline glazing system and a beta titanium construction offering natural flex for a lightweight and comfortable wearer experience. The 2022 Range Rover sunwear collection offers six designer pieces, also formed of luxurious and super-lightweight Japanese beta titanium. Premium Mazzucchelli acetate tips feature inlaid logo plaques while the temples benefit from subtle laser-etched Range Rover branding.

All sunwear models are fitted with PC polarised lenses and are suitable for glazing. have seen independent opticians’ market share decline due to economic downturn, increased competition, consolidation and pressure from online retailers. Therefore, given the independent optician is a core focus and currently served from multiple sites, we have proposed to simplify our footprint to better meet their needs.”

Nigel continued: “This has left us with no alternative but to consider closing the Rawdon site in Leeds this year, which could see around 21 positions put at risk

Minu Amrin has joined Heidelberg Engineering as clinical application specialist for the south of the UK. Minu, who trained at Moorfields Eye Hospital and has two years’ experience as an ophthalmic science associate practitioner, will support the Heidelberg Academy team in providing training to eyecare professionals on the company’s product portfolio.

Minu, who has a degree in medicine from the University of Southampton, said: “Having worked in the healthcare sector for several years, I’ve enjoyed working with an array of multidisciplinary teams. I intend to bring the same level of hard work, team spirit, and ambitious ethos to this role.”

Minu replaces the role of Ken Binns, who will continue his career with Heidelberg Engineering Australia. Visit the Heidelberg Academy online at www.he-academy.com of redundancy. Full support will be given to staff throughout the consultation period, including the application process for other job opportunities within other Lenstec Group locations, as a result of these proposed changes, and our commitment to our independent High Street eyecare practitioners remains as strong as ever with continued investment at larger group sites. We are communicating our proposals to restructure with our independent customers base and will consult fully on any changes that may affect them.”

Optical Suppliers Association The Optical Suppliers Association (OSA) Sustainability Committee has published a new Sustainability Glossary resource for the sector at www.osa-uk.co.uk/ sustainable-choices. The glossary covers sustainability general terms, items that apply specifically to optics, and links to other resources, websites and current standards. Jayne Abel, chair of the OSA Sustainability Committee, said: “This new resource is the result of many months of research and editing, and to the best of our knowledge it’s the first of its kind in the optical industry. We hope all OSA members and our other stakeholders find it useful and enlightening, both in clinical practice and throughout the optical supply chain.”

Green glossary resource launched

Since it was created in 2021, the committee has been looking at ways to help members – and UK optics as a whole – to understand and reduce the environmental impacts in optical manufacturing. The glossary is the first resource from the committee, with

more promised. Its next meeting will take place in the early spring and members are encouraged to engage with, and support the work of, the committee. Any comments or questions on any aspect of sustainability can be emailed to info@osa-uk.co.uk Vision Now March 2022 7

The complete treatment plan for myopia control Menicon Bloom™ is a complete treatment plan featuring CE approved contact lenses, care products, the Menicon Bloom™ app and protocols.

Everything you need to offer myopia control safely and effectively.

Menicon Limited 8 Vision Now March 2022

1 Gatelodge Close, Round Spinney Industrial Estate, Northampton NN3 8RJ

News Charmant Japanese technology meets European design and 2022 colour trends in understated, urban looks with the latest Ad Lib collection from Charmant. Sporty men’s frames feature simple fronts and distinctive, contrasting 3D temples with athletic and geometric influences. Contrasts inspire feminine women’s frames too, with shiny matt pairings or elegant fronts with boldgeometric and Art Deco temples.

The all-titanium Ad Lib collection offers a variety of modern shapes to suit every face

Ad Lib model AB3286

and style. Art Deco inspired style AB3286 for women (pictured) references the architecture and furniture of the 1920s and

Association of British Dispensing Opticians The Association of British Dispensing Opticians (ABDO) is offering two new management workshops to all in the optical community. The workshops, on Change Management (12 April) and on Conflict Management (13 April), will take place at the Association’s National Resource Centre in Birmingham. Nick Walsh, ABDO’s head of corporate development, said: “Twenty first century leaders and managers need a

higher level of skill and new competencies.

Your learning will be in the form of knowledge and skill acquisition where transfer of your learning will help you improve your performance both personally and on a work front.

“We want you to build on your previous learning from experience, and to learn what will help and what will hinder as you

30s. Embellished temples with sandblasted parts and geometric forms and matted fronts add volume to the pared back lines. tackle current and future challenges,” Nick continued. “You’ll view issues in new ways and embrace different skills and behaviours for positive business outcomes as well as personal development. And don’t worry, there’s no role play.” The days will consist of a series of sessions with teaching, group work and opportunities to delve into real challenges and look at how the theory is applied to the workplace. Drinks and lunch are provided in the cost. Find out more and book at www.abdo.org.uk/events

CooperVision

Clockwise from top left: Tony, Phil, Nick and Maxine

Positive Impact

Harnessing the presbyopia opportunity

CooperVision has launched a new campaign to help practitioners capitalise on the presbyopia opportunity. The campaign is split across two creative routes; the first introduces the idea of not having to act your age to open up the conversation to patients unaware of presbyopia. This route features quirky imagery depicting fun-loving 40-somethings enjoying life. Campaign route two brings to life ‘presbyopia truths’ such as feeling that you need longer arms to read a menu in a restaurant.

Running throughout 2022, the campaign comes with online presentations and

CPD training, plus in-practice and online patient-facing assets. Practices can join in by updating their details on the ‘Find an optician’ search function, and utilising the free digital campaign assets, suitable for use across websites, emails and social media posts.

CooperVision has launched its presbyopia campaign across social media with the aim of driving digital leads through practice doors. For more information and to access the campaign assets, visit https://coopervision.co.uk/practitioner/ presbyopia-campaign

A restructure at Positive Impact (PI) has been implemented to support the expansion of the company’s widening distribution business. Professional services lead, Phil Thompson, is now professional services director, while business development manager, Tony Whyatt, has become commercial director. Finance manager, Chris Amor, is now finance director.

PI’s founders have also changed role.

Managing director, Maxine Green, is now sales and operations director, with Nick Atkins moving into the role of managing director. Nick said: “Phil and Tony have become an integral and essential part of the business, crucial to our future plans.

Becoming directors in recognition of their loyalty ensures their ongoing commitment to the company, while enabling them to share in the future success of the business.”

Vision Now March 2022 9

Stepper (UK) Limited 11 Tannery Road Tonbridge Kent TN9 1RF 01732 375975

TX5/Titanium

www.steppereyewear.com 10 Vision Now March 2022

Styles shown not available in all markets.

News International Eyewear A host of new styles have arrived in the Titanflex and Humphrey’s collections from International Eyewear. Six new Titanflex styles, engineered in Germany, incorporate the brand’s ‘original’ memory metal flexibility whilst being robust and lightweight. The brand has introduced its first Titanflex x PPSU, a hybrid of the Titanflex material and a new PPSU polymer. Also new is the Trinity Concept in the Titanflex Urban line, a threefold design with low structured eye rims, Ti nose pads and a monoblock hinge.

In the street style-inspired Humphrey’s collection, there are 10 bold new designs geared towards the younger market.

Interplaying transparent based shades with bold colour accents and unusual lamination techniques create added interest, while super slim HD acetate eye fronts and streamlined metal temples in creative colour combinations allow wearers to create their own fashion statements.

100% Optical

Refreshing styles from Humphrey’s

Seminar places available

Bookings for the 100% Optical seminar programme are now live again, and can be made at www.100percentoptical.com.

There are still spaces available on several sessions – and the organisers are encouraging delegates to ensure they don’t miss the chance to join in the education programme produced in partnership with the Association of Optometrists. 100% Optical will take place on 23-25 April at London’s ExCeL. It will be the first major event for the optical industry in two years.

CooperVision One year after CooperVision established the first plastic neutral contact lens through a trailblazing partnership with Plastic Bank, the equivalent of nearly 28 million plastic bottles have been prevented from polluting the oceans. In addition, 171 coastal communities have directly benefited from exchanging ocean-bound plastic for necessities such as clean water, groceries, cooking oil, school tuition, and even health insurance.

Supporting the planet and communities

General Optical Council Registrants should be vaccinated in all settings in which care is delivered – and should encourage other patient-facing colleagues and support staff to do the same, says the General Optical Council (GOC).

As the UK government consults on removing the requirement for health and social care professionals to be vaccinated against Covid-19, GOC chief executive, Leonie Milliner, commented: “Our registrants, including business registrants, must continue to meet their obligations to protect patients and the public through

CooperVision’s partnership with Plastic Bank is the largest plastic neutrality initiative in the contact lens industry. The expanding programme is expected to prevent the equivalent of nearly 90 million plastic bottles from reaching oceans in 2022 – more than three times the amount collected in 2021. Dan McBride, executive vice president, COO of the CooperCompanies, said: “There is no single approach that achieves sustainability, so we need to manage plastic use on many fronts. There is no finish line either, so we invite contact lens wearers and the rest of the eyecare industry to join us.” Turn to page 24 to read more about CooperVision’s sustainability journey. taking steps to ensure that the environment in which care is delivered is safe and any risk of infection is mitigated.

“Getting vaccinated to protect themselves, their colleagues, patients and the public is a personal professional responsibility and a vital part of meeting this obligation,” added Leonie. The requirement for health and social care professionals to be vaccinated – in order to be deployed in Care Quality Commission regulated healthcare settings in England – has been in force for care homes since 10 November 2021 with plans to introduce this requirement in other settings from 1 April 2022.

GOC CEO clarifies vaccination stance

Vision Now March 2022 11

ng i t rin ble p UK aila th e v o s l a c u o k & h c se logo a In- d sto r c ate u yo rpor an e s i o on

al ur c d es! n n o u rs h yo o pric r e a P t wit urn rea t ick nd g u Q rs a e ord

12 Vision Now March 2022

Unit 4, Bedwas Business Centre, Bedwas, Caerphilly, CF83 8DU T: 02920 857 122 | F: 02920 860 580 | E: LenstecCC@lenstec.co.uk

News

New Cocoa Mint CM9127

Eyespace

The latest colour edit from Eyespace’s Cocoa Mint collection interprets this year’s colour trends into “mood-boosting models” composed from high quality acetate. Bold and bright, the latest capsule release adopts an innovative use of colour, enhanced by Cocoa Mint’s signature relaxed glamour aesthetic. One of the highlights is D-shaped model CM9127 (pictured) which draws on striking colour infusions from the spring/summer 2022 catwalks. The Cocoa Mint signature logo is foil branded onto the temples in light gold: a subtle yet popular designer feature.

NEG

New MD role for Phil Mullins

NEG’s Phil Mullins has been appointed as group managing director. A qualified dispensing optician, Phil joined NEG in 2005 as business development manager (BDM) to help drive the business forwards – working closely with co-founders Mike Wheeler and Michael Daunt. He was appointed as operations director in 2018, with Sandi Charlesworth taking over as BDM. Phil is also responsible for the day-to-day management of Optinet.

Commenting on his new role, Phil said: “I look forward to continuing to work with our members and suppliers to strengthen the independent sector of UK optics. We have many exciting developments in the pipeline for 2022, and we are very much looking forward to getting back together with members in June at our Building for Success Conference.” Find out more about this year’s conference in Phil’s monthly column on page 17.

Optometry First The optical bodies are encouraging practices to demonstrate their willingness to get involved with a new Optometry First model of care – if their local area is selected to test the initiative. Optometry First is the result of the optical bodies working with NHS England to develop a model that allows the transfer and delivery

of NHS services outside hospitals – including diagnosis, treatment, follow-up to surgery and the co-management of long-term conditions.

NHS England now wishes to test this model by working intensively with a small number of systems, as well as continuing to work more widely, with a view to strengthening the evidence base and demonstrating a

route to scaling up across England. To find out more, practices are advised to contact their local optical committee, the Local Optical Committee Support Unit or their representative body.

Practices can also apply for an account on the FutureNHS Collaboration Platform at www.future.nhs.uk and view the Optometry First Toolkit.

Mido Trade fairs are back and if you’re craving a taste of Italy, make a note of the news dates for Mido 2022: 30 April to 2 May at the Milano Rho Fiera. After countless postponements and rescheduling, the Italian trade show is returning to its original spring time slot – described as a strategically important time for the global optical business.

Mido chairman, Giovanni Vitaloni, commented: “Mido 2022 held from the end of April to the beginning of May is the best date for us to return to fulfil our mission: creating and maximising international business opportunities while conferring prestige and vitality to a strategic sector.

“We are also working to be ready to welcome exhibitors and visitors in maximum safety, following the most updated regulations”. For the latest show updates and registration, visit www.mido.com

Milan show returns to spring

Vision Now March 2022 13

Sun Lenses and Coatings

Whether you’re looking for polarised,

spectacles, polarising prescription sunglasses

Reactolite®, colour tinted, or mirror finish,

or even calibrated reading spectrum lenses.

Norville carry one of the largest selections

Norville can provide all these and more. We

of sun lenses and coatings in the UK.

have also taken the most popular frame and

Maybe what’s required is a mirror lens in

lens options and created a simple package.

a cycling wrap, lightweight golfing frames with clarity-enhancing tint, ski goggles with

To find out more, email sales@norville.co.uk

an anti-fog finish, glare-reducing driving

or call 01452 528686.

NEW ADDRESS: Norville, Waterwells Drive, Gloucester GL2 2AA Gloucester

Livingston

01452 528686

01506 434261

14 Vision Now March 2022livingston@norville.co.uk sales@norville.co.uk

Seaham

Safety Eyewear

0191 523 8023

01204 381 224

seaham@norville.co.uk

safety@norville.co.uk

News Continental Eyewear

AN INDEPENDENT VIEW The apprenticeship shambles

Cameo Sustain Sky in teal

Exclusively available in the UK from Continental Eyewear, the Cameo Sustain collection is a new range of eco-eyewear made from recycled plastic bottles (rPET). The 13-piece collection for men and women, with unisex styles too, features vibrant sides with sprayed tips using eco-friendly printing and materials. Each frame comes in a biodegradable poly bag made from a biodegradable plastic that can be naturally broken into carbon dioxide and biomass.

Cameo Sustain also uses biodegradable demo lenses that naturally decompose in landfill.

The use of smoky, frosty and milky effect colours is designed to represent environmental components such as sea glass and washedup plastic. Every frame is named after a natural element such as Glacier, Mountain and Waterfall. The frames are available in a variety of shiny and matte finishes to suit all tastes, while the point-of-sale is eco-friendly too. Our photograph shows Cameo Sustain ladies model Sky in teal, which is also available in purple.

General Optical Council The General Optical Council (GOC) has appointed Steve Brooker to lead its education, policy, standards and communications and engagement functions in the newly-created role of director of regulatory strategy. The role was been created following the recent appointment of Leonie Milliner as Steve Brooker chief executive and registrar and a reshaping of the GOC’s senior management team. It forms part of a wider change programme to ensure the successful delivery of the regulator’s Fit for the Future five-year strategic plan.

The AIO’s position on the potential introduction of apprenticeships in optometry has been well publicised based on the opinion of its membership.

The great majority of AIO members are opposed to the concept and, whilst there are a few supporters, they have concerns about how such a scheme may be implemented. We have therefore expressed strong reservations about the scheme, and at the minimum have called for an extremely measured approach to progressing with any formal proposal for establishing apprenticeships in optometry.

It was to our great surprise then to learn that a formal application to establish an apprenticeship scheme had been submitted to the Institute for Apprenticeships & Technical Education (IfATE) in November. Initially, we thought that perhaps we had missed a Trailblazer Group meeting that had approved the submission of the application. But it turns out that no such meeting had been held, and seemingly the application had been submitted without even the College of Optometrists or Association of Optometrists (AOP) knowing.

It rather beggars belief that whoever decided to submit the application had not anticipated a strong backlash when their action came to light – and predictably it happened. Since then, the Trailblazer Group chairman has resigned and the process for appointing a replacement, and for moving the group forward, will be the subject of deliberation at a meeting being scheduled as these words are being penned – some three months after the application (now withdrawn) was submitted.

The introduction of an apprenticeship scheme must not undermine or diminish optometry; even further, it must recognise that it is an ever more clinically sophisticated profession. The concerns that the AIO has voiced, alongside those of the College and AOP, and which are ultimately centred on patient safety, have to be fully addressed before any fresh application for an apprenticeship scheme is submitted. There is no doubt that the submission of the application has driven further division within the optical sector. Not what we all need as we come out of the pandemic. What a shambles.

Steve Brooker will join the GOC in May; he is currently head of policy development and research at the Legal Services Board – the oversight regulator for the legal profession in England and Wales.

He said: “I’m joining at a time when the sector is facing both unprecedented challenges and exciting opportunities. I’m greatly looking forward to working with the committed and impressive team, and with the regulated community and wider stakeholders, to help achieve a world-class regulatory system focused on the needs of patients and users of optical services.”

Vision Now March 2022 15

GO BEYOND WITH THE

MOST

COMPLETE LENS NEW

Discover the most complete1 lens that has it all. Only Bausch + Lomb ULTRA® ONE DAY unites high Dk/t, 3 low modulus, 3 UV blocking 6† and High Definition Optics 3 with breakthrough moisture and comfort technologies to promote a healthy ocular surface environment. 3 Advanced MoistureSeal® Technology helps deliver the highest moisture retention after 16 hours vs. leading SiHy daily disposable lenses. 2* ComfortFeel Technology releases comfort and eye health ingredients designed to help protect, enrich and stabilise the tear film. 3,7 Take your patients and practice beyond with Bausch + Lomb ULTRA® ONE DAY.

Get Activated: www.ultraoneday.co.uk *vs. Dailies Total1 and Acuvue Oasys 1-Day contact lenses ®

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References: 1. Only Bausch + Lomb ULTRA® ONE DAY contact lenses offer a complete moisture + comfort system with Advanced MoistureSeal® and ComfortFeel Technologies plus a complete design of high Dk/t, low modulus, UV blocking and High Definition™ Optics. Bausch + Lomb ULTRA® ONE DAY contact lenses deliver health through its complete system working together to support a healthy ocular environment, the inclusion of eye health ingredients which are retained over 16 hours and the high allowance of oxygen permeability (Dk/t=134) [Applicable references 2-5]. 2. Schafer,J. Steffen,R. Reindel,W; A clinical assessment of dehydration resistance for a novel silicone hydrogel lens and six silicone hydrogel daily disposable lenses. Poster presented at AAO; October 2020 3. Rah M. Ocular surface homeostasis and contact lens design. February 2021. 4. Competitive grid packaging solutions with sources. 5. Data on File. Product Performance Evaluation of a Novel Silicone Hydrogel Contact Lens: kalifilcon A Daily Disposable Contact Lenses - Summary of kalifilcon A Patient Comfort and Vision Outcomes. Bausch & Lomb Incorporated, Rochester, NY, 2021. 6. U.S. Food & Drug Administration 510(k) Summary K200528; Bausch + Lomb (kalifilcon A) Soft (hydrophilic) Contact Lens. May 2020. 7. VanDerMeid K, et al. Evaluation of erythritol and glycerin osmoprotection characteristics on an ocular surface cell line under hyperosmotic conditions. Poster presentation at the American Academy of Optometry Annual Meeting 2020. † UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses, because they DO NOT completely cover the eye and surrounding area.

You should continue to use UV-absorbing eyewear as directed.

Please read the Instructions for Use (IFU) for important product use and safety information with Bausch & Lomb contact lenses.

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Bausch + Lomb ULTRA ONE DAY and MoistureSeal are trademarks of Bausch & Lomb Incorporated or its affiliates. All other product/brand names and/or logos are trademarks of their respective owners. ©2022 Bausch & Lomb Incorporated.

Vision Now March 2022

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P R AC T I C E M AT T E R S

Developing thoughts Cross-sector innovation will form part of this year’s NEG conference programme, explains Phil Mullins

Elite approach to business

L

ike elite athletes, business owners can take multiple steps to increase their chances of success. A high-level skier will plan their training meticulously leading up to a major event, working out what they need to do each session to ensure they win gold. Running a successful business is the same: you build a business model, you look at your pricing structure, you employ the right staff, you plan your marketing, and you examine your business partnerships.

NEG aims to be a leading partner on your road to success, and part of this partnership is our annual conference, this year being held on Sunday 19 and Monday 20 June at the Staverton Estate Hotel near Daventry.

Titled, 'Tools for success', we will cover some of the most important challenges facing the profession today – and provide you with valuable content to take back to practice and add to your success.

MYOPIA, PRESBYOPIA, AMD The three major clinical challenges of our time are: myopia, presbyopia and age-related macular degeneration (AMD) – but each can be controlled, treated and reduced. This year’s conference CPD lectures will cover each condition from both a business and clinical standpoint, while our exhibition of preferred suppliers will showcase the products and services to help you manage them.

Like elite sportspeople who bring in

the experts, we will be bringing in ideas and views from outside the industry and profession. The first of our keynote speakers is Hamish Taylor, who will present on Sunday 19 June. From flat beds on BA flights to the turnaround of Eurostar and Sainsbury's Bank, Hamish drives innovation in business, successfully leading firms through times of change or challenge.

Hamish will bring business insights from his career experiences to date – from working with prime ministers and CEOs to frontline staff – inspiring us with humorous stories, practical tools and infectious enthusiasm. "If you want a breakthrough, look outside your current environment," says Hamish, whose willingness to challenge industry norms – and to place the customer at the core of all activities – has seen him follow a prolific career path traversing major multinationals across multiple sectors.

Trained in brand management at Procter & Gamble, Hamish went on to become a management consultant at PwC, head of brands at British Airways where he was responsible for passenger brands, CEO of Eurostar, and CEO of Sainsbury’s Bank, achieving this all before the age of 40.

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The road to success can be a long and difficult one.

Take the recent Winter Olympics: competitors spend years working towards their moment of glory – but the difference between gold and disaster can be measured in millimetres or 100ths of a second.

If you want a breakthrough, look outside your current environment Conference keynote speaker, Hamish Taylor MAKING OF A MASTERTHIEF The moniker 'Masterthief' has been attributed to Hamish by the Inspired Leaders Network based on his record of innovation by transferring ideas between sectors: British Airways put beds in their planes with the help of a yacht designer; airport queuing was improved with the help of Disney; and Sainsbury’s Bank profits

Conference keynote speaker, Hamish Taylor

increased tenfold by using retail concepts rather than a traditional banking approach.

In 2004, Hamish established his own company enabling organisations to achieve breakthroughs through processes, product and people development. As well as imparting his wisdom in the broadcast and written media, he has worked on Teen Canteen for the BBC. A Fellow of both the Chartered Institute of Bankers and of the Chartered Institute of Transport, Hamish is also a trustee of the Robert T. Jones memorial scholarship, serves as a nonexecutive director of Chartered Brands, and chairs the EMEA advisory board for Emory University, from whom he received the Sheth Distinguished International Alumnus award.

Hamish’s lecture will be energetic, thought-provoking and humorous - and will be based on a rare combination of real stories and a fantastic ability to inspire with tailored advice and practical tools.

To join us at the 2022 NEG Building for Success conference, go to www.negconference.co.uk where you can view full details and book your place. This year’s conference offers our most exciting programme ever – and it will be great to see as many members there as possible. ■ Vision Now March 2022 17

Now available at Eyewear Direct

Delivering the highest quality eyewear. eyewear-direct.net enquiries@eyewear-direct.net 18 Vision Now March 2022

+44 (0) 207 193 3334

L E N S T EC H N O LO GY

The power of private brands When it comes to branding, Waitrose has managed to succeed in a way many other high-end retailers can only dream of. When it launched its Essential Waitrose range following the 2008 financial crash – with the catchy slogan “Everyone deserves quality food” – it saw sales lift by 14.6 per cent.

By Eluned Creighton-Sims FBDO

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oday, Waitrose has six private labels (or brands) and in August 2021, was reported as being the only major grocery retailer in growth as sales fell during the preceding 12 weeks (The Grocer 20 August 2021).

Waitrose has access to the same brands as all the other grocery retailers and, indeed, sells many of them at a higher price than its competitors; what it excels at is marketing its own private labels as being of equal or superior quality to branded products.

WHAT'S IN A NAME? The world of branded ophthalmic lenses is dominated by a handful of key players. In grocery terms, they are the Nestlé, Unilever and Proctor & Gamble of the ophthalmic world. If we stop for a moment to really think about that, what are you paying for when you buy their products?

Are you paying for a quality product? In the main, yes. Are you paying for exclusivity?

Definitely not. Are you paying towards mass marketing to your customers and for your competitors? Yes. Are you paying for a greater discount to those who can supply bigger volumes? Absolutely. Are you maximising your margin and controlling your own brand identity with these products? No. The reality is the price you pay for these brands includes a subsidy for marketing, which enables larger competitors to achieve greater discounts. This contributes to the brand’s ability to sell directly to your customers. However, can you imagine the furore if Nestlé were to open its own cereal

store or online marketplace? It means it is the brand your customers seek rather than you.

What if you had the option of a private label, like those offered by Waitrose, that delivered high quality products with better margins? In fact, you already do. Perhaps it is worth considering how lenses are designed and manufactured.

When a lens manufacturer receives your order, there are two systems that come into play – the Lab Management Software (LMS) and the Lens Design Software (LDS) (Figure 1).

The LMS centralises the control of all aspects of the laboratory. At a minimum, it will control the interface between production and calculation – as well as manage the database of blanks and designs. The LDS is responsible for calculating the surface files that will be transmitted to the freeform machinery (the generators) via the LMS to produce the required lens based on the information supplied with the order. It is the LDS that holds the algorithms created by lens designers.

Although both systems deal with software, the LDS requires input from multiple disciplines (mathematics, optometry, engineering to name but a few), in order to create quality designs. This set-up is the same whether you order from a large manufacturer or small laboratory, whether you use a branded label or private label. The key differences are in the process behind the creation of the lens design algorithms held in the LDS, and the production quality, which is controlled by regular quality control checks and machine calibrations.

(Figure 1) Two systems for lens ordering: LDS and LMS

ADVANCING LENS TECHNOLOGY One of the most advanced LDS systems in the world is the FreeForm Designer created

by IOT, an independent company that specialises in freeform design technology that can be adapted into private labels.

IOT was founded in 2005 by Daniel Crespo, Juan Antonio and José Alonso who wanted to harness the power of freeform technology and drive innovation in the optical industry. With three research centres and more than 50 per cent of its employees working in research and development, IOT’s sole purpose is to create new, more advanced technologies.

The process of lens design for IOT begins with the following questions: ■ W hat patient needs are currently not being met?

■ W hat do laboratories and eyecare practitioners (ECPs) tell us is missing in their portfolios?

■ H ow can we improve on current technologies?

The lens design team, comprising of optometrists, mathematicians, physicists and engineers, uses this information to plan new products and then begins the complex task of calculating the algorithms necessary to create a surface which meets the design criteria.

Once the algorithms have been created and evaluated, it is time to begin producing the lenses for clinical trials. Every IOT design undergoes rigorous testing prior to launch and trials are double blind, Vision Now March 2022 19

Next generation hybrid contact lenses individually designed to each patient’s unique ocular anatomy to personalise precise lens parameters.

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20 Vision Now March 2022 1. EDOF design powered by the Brien Holden Vision Institute. 2. ECP and patient feedback; over 400 patients fit.

L E N S T EC H N O LO GY direct you to the best solution either through its own knowledge or by direct contact with the research and development team at IOT.

(Figure 2) Visual simulation of IOT Digital Ray Path 2

(Figure 3) Lenticularisation ensures excellence in optical performance

comparative and randomised to ensure accurate and impartial results. The results of the trials are thoroughly analysed and if necessary, designs are tweaked, and the process is repeated until the results give tangible benefits to the trial participants.

With a commitment to transparency, white papers are widely available on all IOT designs to ensure partner labs and ECPs are confident in the products they are using under their private label.

Some of the technologies developed by IOT include IOT Digital Ray Path 2 (Figure 2), which uses the wearer’s accommodation to dramatically reduce aberrations in both single vision and progressive designs to give a level of clarity comparable to Ultra HD. This technology is applied to the wide range of designs in the IOT portfolio – from anti-fatigue to office lenses, from driving designs to the unique Camber Steady Plus – one of the most advanced progressive designs on the market.

As well as aberration control and lens design technologies, IOT has also created a process to reduce thickness in plus and minus lenses whilst maintaining excellent optical performance through the application of Lenticularisation (Figure 3). These technologies are adapted to enable IOT’s lab partners to create their own unique brands.

FLEXIBILITY IN FREEFORM Buying a lab’s private label at a lower cost to a ‘big name’ brand can mean there is a perception of lower quality but, as we have seen, the processes in creating these designs is often the same. A lab’s brand is a part of its identity – it cannot afford to offer low quality because the risk to its reputation is too great.

It is through systems like FreeForm Designer that labs can provide you with solutions for the more complex jobs – the high wrap frames, the prescriptions with the high cyls – things that are often out of range for the big brand products.

Flexibility is a key advantage of having a high quality LDS, the only limitations come from the machinery, or the blanks used. The algorithms in FreeForm Designer will work to what the lab (and therefore the ECP) needs, rather than to what the margins dictate.

Each lab that uses IOT designs and technologies is able to customise the parameters based on its customers' needs, ensuring that their private label is unique.

IOT allows the impossible to become possible (provided the optics are acceptable to the wearer) and this is where the lab's expertise is invaluable. If in doubt, it can

NEG LAB PARTNERS As NEG members, you have preferential terms for two of the UK’s most well-known labs – Lenstec and Norville.

The Lenstec Optical Group offers a fully comprehensive range of premium digital progressives under its Exceed brand, as well as occupational solutions and digitally surfaced single vision ranges.

These designs have been developed to provide wearers with the highest quality vision and are manufactured to the highest standard, here in the UK. In fact, Lenstec is one of a small number of labs to be awarded the prestigious EN ISO 13485:2016. Additionally, the group boasts a dedicated Sports Rx lab and is the supplier of a leading range of safety eyewear.

Paul Willis, commercial sales director, says: “The strength of the Lenstec Optical Group is its digital lens portfolio that offers a solution to meet every patient’s needs. From high performance, personalised dual surface designs to occupational and lifestyle lenses, there is a lens to suit everyone’s visual needs at a price to support healthy margins for any optical practice.”

Having undergone extensive development over the last year, Norville is the exclusive supplier of the Eschenbach digital lens portfolio. Offering solutions which use the latest in lens design technology, the Eschenbach range is fully manufactured in the UK and, as with all of Norville’s products can be adapted to the most complex needs.

Norville's comprehensive catalogue features a variety of solutions for specific patient needs such as those with disabilities to enhance their reading, writing, and overall vision; tailored options for those within the gaming world to limit the display issues from screens, and lens design technology to reduce issues surrounding headaches and migraines.

The move to new premises in January 2022 has enabled Norville to implement more streamlined processes and ensure that every aspect of manufacture is undertaken in the most eco-friendly way. With a wealth of knowledge spanning over 120 years, the Norville team is always looking for ways to push the boundaries in optical solutions.

Eluned Creighton-Sims FBDO is a qualified dispensing optician and IOT Independent Consultant. ■ Vision Now March 2022 21

B U S I N E S S PA R T N E R S H I PS

Seeing the world through your eyes you have to do it alone.

The Hoya Visionary Alliance involved partnering with a number of key suppliers and innovators within the industry. Read on to find out how these partnerships can support your independent practice business...

DIGITAL MARKETING TOOLS Increasing your practice awareness and attracting new patients to your business is vital. As an independent practitioner, it can be difficult to juggle running a busy practice and prioritising marketing your business.

It could be a lack of skills and knowledge or simply time, but in order to grow your business there needs to be a constant flow of new patients through your door. This is where OptiCommerce comes in.

OptiCommerce is a team of digital and design specialists providing website development, online solutions and digital marketing to the optical sector.

Your business goals are at the heart of everything they do: they understand that you need them to deliver new patients and drive conversion.

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Focusing on qualities that make ECPs ‘visionary’

Every day, independent eyecare professionals around the world work to give people the gift of sight and build successful At Hoya, businesses. Hoya sees the world through your eyes...

22 Vision Now March 2022

Hoya’s partnership programme – the Visionary Alliance – is built around the qualities that make you a visionary eyecare professional.

COMMUNITY OF VISIONARIES Visionaries care deeply about the people and the world around them and use their expertise to make things better. They are incredibly knowledgeable, trusted experts and their wisdom is invaluable. Visionaries think about the future. They plan for the long-term and seek out new innovations and technologies.

The Visionary Alliance partnership programme offers a ‘visionary community’ for Hoya customers around the world. A place for independent ECPs to feel connected; be part of a network of knowledge and access tools, advice and support. It is a programme to strengthen your independence and support you to run your business your way. Just because you’re independent doesn’t mean

Martin Batho, managing director, Hoya Lens UK

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s your business partner and ally, Hoya is dedicated to your success and supporting your business growth. Working with a professional research company, it has held focus group talks with many eyecare professionals (ECPs) across the UK and Ireland to understand their needs and wants – as both ECPs and business owners.

Through Hoya’s research, it has found that ECPs want a business relationship with suppliers – more than that of just lenses supplied on time – and that both communication and trust are critical to building and maintaining this. A relationship means practitioners want to share their views, needs and expectations, not only their problems or to be contacted for new products alone. ECPs desire a close business partnership that helps inform product ranges and optimisations, at the same time as offering business support for accelerated growth.

we are dedicated to being the business partner of choice for independent ECPs. I am convinced that our Visionary Alliance programme will provide an unparalleled level of support for independent ECPs to grow their business.

AUDIOLOGY REVENUE STREAMS Introducing an audiology service into your practice can be a great new stream of revenue, however, Hoya understands that it’s not always plain sailing and it can be difficult to find an audiologist who is reliable and committed to your business. The Hearing Care Partnership has been developed solely for independent optical practices, so it understands how audiology will integrate

B US I N ES S PA R T N E R S H I P S

DIGITAL ENGAGEMENT It’s a content driven world. Patients’ expectations are high and delivering on these expectations across the main touch points in the patient journey is not easy. CAPTIV8 is a complete suite of patient education animations in a platform that aims to improve engagement and conversion throughout the patient journey – both online and in practice.

LOCUM RESOURCING Never cancel a clinic when your optometrist is not in the business, have access to hundreds of locums in seconds with Locumotive. Hoya understands that cancelling a clinic can be detrimental

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PERSONALISED POINT-OF-SALE Marketing your brand and practice can be time-consuming and costly without the right skills and know how. Redbrick Print is an end-to-end print management service covering all areas of print media from in-practice stationery, posters, window graphics, mailing campaigns and social media assets through to promotional items, signage, websites and much more. The platform is quick and easy to use, so with just a few clicks you can personalise your point-of-sale materials to suit your practice.

BUSINESS GROWTH WITH VISION CARE CONSULTANCY Investing time in sales process training can often be difficult. Implementing what you have learned into a busy practice can be even harder. Hoya’s Vision Care Consultancy sales training is here to help make positive changes to your practice and impact your business growth. It offers a brand new interactive, memorable and fun training programme designed to involve the whole practice team.

The service includes on-going coaching, shadowing and feedback to ensure that the knowledge learnt is used and carried forward. Expected outcomes include an increase in average dispense value, uplift in conversion and overall business growth.

EVENTS, TRAINING AND EDUCATION With a whole host of training and events planned for the coming year, Hoya is excited to hold a global foresight event for members of the Visionary Alliance

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PRACTICE GROWTH INSIGHTS Insights Practice Growth will be coming back to the Hoya Faculty in 2022, enabling you to connect with Andy Clark and the seven systems framework, giving you everything you need to tune-up your practice. Through the programme, you will gain access to transformative tools with a framework of simple changes that create a big impact.

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PATIENT COMMUNICATION SYSTEMS A struggle that many ECPs face is communicating to their patients, not just leading up to the recall period but all year round. Due to the disruption in the recall cycle during the 2020 UK lockdown, the current recall cycle is no longer fit for purpose – and rightly so.

Patients don’t just want to hear from you when their eye examination is due, but in fact want to stay in touch about various other services you could be offering them in between recall. VIPx stands for Very Important Patient. Brought to you by none other than Andy Clark from Practice Building, VIPx brings positive changes to your recall and patient communication system.

Elliot Bateman, owner of Bateman Opticians and VIPx user, comments: "Everything from the marketing, the guidance and the systems were provided to us; all I needed to bring was the motivation.

Whilst it’s still early days, we’ve already had additional dispenses from patients which wouldn’t have happened otherwise.

The system has already paid for itself. I’m looking forward to seeing the results this system gives us as our database expands."

to your practice – and finding good locums can be difficult, timeconsuming and expensive.

Agencies tend to withhold information and you are left gambling whether the locum is suitable for your 06 practice. This is Business support, why Hoya has training & teamed up with education Locumotive; a powerful recruitment tool that gives Services & too ools ls you complete ffor b business i growth transparency in finding the perfect locum, made by an 05 optometrist for the optical sector.

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seamlessly with your business and become a powerful, complementary service.

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04 partnership programme, which will share valuable insights, knowledge and future optical innovations coming to the industry of eyecare. Hoya is also excited to host the much-anticipated local Foresight event sharing exclusive consumer insights and the latest support for your business, whilst offering practical ideas for you to utilise in your practice.

Hoya also offers a wide range of CPD accredited training and education webinars, all delivered by presenters and key opinion leaders from within the optical industry.

With topics such as business development, marketing, sales, product training and key optical industry insights all helping you to keep your optical knowledge up-to-date.

The Visionary Alliance is constantly evolving and there are many more partners to help support you. As well as the partners Hoya works in collaboration with, there are many other benefits such as bespoke marketing, early access to new products and so much more.

Hoya’s mission is to help your brand grow and flourish. It is focused on longterm rewarding relationships. That’s why it supports you to differentiate your business – with technology, innovation and the best business practice support. Hoya wants your business to thrive.

If you would like to know more, please email supportingyou@hoya.co.uk or speak with your local Hoya business development manager. ■ Vision Now March 2022 23

C O M PA N Y P R O F I L E

Plastic neutrality: CooperVision's latest step in sustainability CooperVision’s recently-announced plastic neutrality initiative in the UK and Ireland is just one part of the company’s global sustainability efforts...

I

n January, CooperVision announced that all its one-day contact lenses distributed in the UK and Ireland were now plastic neutral, thanks to a partnership with social enterprise, Plastic Bank1,2. The plastic neutrality initiative means that for every box of CooperVision one-day contact lenses distributed in the UK and Ireland, CooperVision purchases credits that fund the collection, processing and reuse of general plastic waste that is equal to the weight of the plastic used in its one-day contact lenses, the blister and the outer carton packaging2.

partnering with Plastic Bank empowers these communities, with collectors receiving a premium for the materials they gather. This helps them provide basic family necessities such as groceries, cooking fuel, school tuition and health insurance (Figure 2).

“Plastic Bank is empowering the regenerative society while improving the lives of collector communities. Together with CooperVision, we’re offering the eye care industry the opportunity to make meaningful environmental, social and economic impact," says David Katz, founder and CEO of Plastic Bank.

HOW THE INITIATIVE HELPS OUR OCEANS Through its global partnership with Plastic Bank, CooperVision is helping to stop plastic reaching oceans through Plastic Bank collector communities in Brazil, Indonesia, the Philippines and Egypt (Figure 1). Plastic Bank carefully builds ethical recycling ecosystems in these underserved locations, and the plastic collected is reprocessed for reintroduction into the global manufacturing supply chain as Social Plastic.

As well as stopping ocean-bound plastic,

WHY GO PLASTIC NEUTRAL? Plastic plays a critical role in the hygienic delivery and sterile protection of CooperVision's contact lenses. Because contact lenses are classed as medical devices and, by law, must have CE, UKCA or CE UKNI marking to be sold in the UK or Ireland, virgin plastic is needed during the manufacture of contact lens products in order to comply with medical device protocols.

Although contact lens waste is small compared to all household waste3, as part

24 Vision Now March 2022

(Figure 1) A Plastic Bank collector on the beach

of its sustainability journey CooperVision recognised that how that plastic is managed is important. “Plastic is really important in keeping the manufacture of our contact lenses hygienic and safe. But we have to balance that with sustainability," explains Doug Bairner, CooperVision country manager for the UK and Ireland (Figure 3).

WIDER SUSTAINABILITY STRATEGY Sustainability refers to something’s ability to maintain or ‘sustain’ itself over time, namely meeting our own needs without compromising the ability of future generations to meet theirs. CooperVision is committed to minimising its environmental impact and operating more sustainably in the many places it does business around the world.

CooperVision is prioritising environmentallyresponsible practices across four key areas: water, energy, recycling and people.

Initiatives to reduce overall water usage, re-purpose rainwater and reuse water in manufacturing processes has saved millions of gallons of water globally each year. To improve energy efficiency, 100 per cent renewable energy has been introduced at CooperVision’s Mountpark site in the UK, and there is an ongoing commitment to use clean energy sources wherever possible. Waste of all kinds is minimised and on average more than 95 per cent of the materials in CooperVision’s production processes are recycled – including cardboard, wood, paper and oil4.

As well as supporting underserved communities through its Plastic Bank

C O M PA N Y P R O F I L E

(Figure 2) Empowering collectors to provide basic family necessities

partnership, CooperVision empowers and supports its employees to make environmentally conscious choices through lower emission travel initiatives, and education about plastic use in their own homes. Doug says: “The latest climate science reports make it really clear that we have to take action in this decade to help manage climate change. We can all play our part by making changes to our lifestyles as individuals, but also in how we run our company here in the UK, Ireland and globally."

WHAT CAN THE INDUSTRY DO? For the industry, there are opportunities to focus on how resources like energy, water, paper and plastics are used more efficiently to protect the planet. Industry bodies came together in October 2021 to increase awareness of and engagement with social, ethical and environmental (SEE) issues within the optical sector. The Association of British Dispensing Opticians' (ABDO) SEE Summit on the Environment launched the Association's #ThinkingGreen campaign with a view to raising awareness of how eyecare practitioners, optical practices and the industry can work in a more sustainable way5.

Supported by the Association of Optometrists, the British Contact Lens Association, the College of Optometrists, the General Optical Council and the Optical Suppliers Association, the inaugural SEE Summit helped to facilitate conversations around goal-setting for the industry and provided an opportunity to share best practices.

CONTACT LENS WEARERS CARE TOO And it’s not just CooperVision as a manufacturer that cares about how plastic

is managed. As well as acting on the company’s own desire to make a positive impact on the environment, CooperVision also took into consideration the fact that sustainability is a growing priority for its wearers, when embarking on its plastic neutral initiative.

In a 2021 survey commissioned by CooperVision, 85 per cent of contact lens wearers agreed that keeping plastic out of the oceans is important to them6.

In addition, 93 per cent of contact lens wearers reported that they would choose a plastic neutral contact lens over a comparable non-plastic neutral lens, assuming both were recommended by their eyecare professional7.

WE CAN ALL PLAY OUR PART Eyecare professionals and wearers can take part in the plastic neutrality initiative by simply prescribing or wearing any CooperVision one-day contact lens distributed in the UK and Ireland. There is no enrolment or registration required and it doesn’t cost eyecare professionals or wearers anything. The plastic neutral initiative was launched in the UK in January with its distinctive turtle emblem (Figure 4).

All of CooperVision's one-day contact lenses distributed in the UK and Ireland are now part of the plastic neutral initiative, including brand, house brand and private label versions of: MyDay, Clariti 1 day, MiSight 1 day, Live, Proclear 1 day, and Biomedics 1 day.

Prescribing or wearing CooperVision’s plastic neutral contact lenses stops ocean plastic and helps to improve access to employment, education, services, and technology for developing communities across the globe8.

(Figure 3) Doug Bairner heralds the new plastic neutral initiative

(Figure 4) Plastic neutral initiative emblem

Further information about CooperVision UK and plastic neutrality can be found at https://coopervision.co.uk/about-us/ coopervision-sustainability/plasticneutrality ■ REFERENCES

1. One-day contact lenses are defined as orders placed by customers for those products and includes product sold and distributed by CooperVision in the UK and Ireland.

2. Plastic neutrality is established by purchasing credits from Plastic Bank. A credit represents the collection and conversion of one kilogram of plastic that may reach or be destined for waterways.

CooperVision purchases credits equal to the weight of plastic in our-one day contact lens orders in a specified time period. One-day contact lens plastic is determined by the weight of plastic in the blister, the lens and the secondary package (outer carton), including laminates, adhesives, and auxiliary inputs (e.g. ink).

3. Smith SL, Orsborn GN, Sulley A, Chatterjee NB, Morgan PB. An investigation into disposal and recycling options for daily disposable and monthly replacement soft contact lens modalities. Contact Lens & Anterior Eye 2021 March 12;101435. doi. org/10.1016/j.clae.2021.03.002 4. As of Q1 FY 2018.

5. Source: www.abdo.org.uk/dashboard/see-hub 6. CooperVision data on file 2021. Plastic Neutrality Survey, 200 eyecare professionals and 1,500 consumers aged 16-65 years.

7. CooperVision data on file 2021. Plastic Neutrality Survey, 300 UK consumers aged 16-65 years.

8. Source: https://plasticbank.com

Vision Now March 2022 25

C O M PA N Y P R O F I L E

Custom contact lenses: the time is now

R&D investment has been central to business growth

In this company profile, we look back at 25 years of custom contact lens innovation with mark’ennovy – and what the future has in store...

T

his year mark’ennovy celebrates its 25th anniversary as a different type of contact lens company: a company dedicated to a quality service and a positive experience between the eyecare professional and the patient. So, asks the company, is now the time to seriously consider the value of custom contact lenses?

HISTORY AND INNOVATION Founded in the Spanish city of Madrid in 1997, mark'ennovy is today firmly established as a 'go to' specialist in individually crafted contact lenses.

Continuous innovation and advancement led the company to quickly establish a reputation as a precision contact lens brand for astigmatism and presbyopia. Since its beginnings, the company has experienced international growth and now has a direct presence in 10 European markets with a distribution network reaching more than 35 countries globally.

The acquisition of Vista Optics in 2010 created an epicentre of diverse materials innovation, and continues to complement

26 Vision Now March 2022

All lenses are individually crafted

the company's ever-growing portfolio of individually crafted contact lenses.

Investment in R&D has been central to mark’ennovy’s growth strategy from the outset, but never so much as with the launch of Saphir Rx, the monthly silicone hydrogel contact lens. The success of Saphir Rx allowed the company to invest more heavily in new contact lens materials, designs and manufacturing technologies.

It paved the way for the launch of Gentle 80 and Gentle 59, its range of bio-inspired hydrogel lenses, with Gentle 80 winning the 2015 Optician Award for Contact Lens Product of the Year.

In 2016, the company continued to strengthen its tradition of innovative

materials with the launch of Blu:gen, the first contact lens with a Class 1 UV filter and blue light blocking capabailities.

Next, mark'ennovy teamed up with the Brien Holden Vision Institute (BHVI) and in 2019, introduced MYLO contact lenses for myopia management, and EDOF contact lenses for presbyopia. Both lenses are powered by BHVI's patented extended depth of focus (EDOF) technology, with MYLO being the only on-label myopia management product in a silicone hydrogel material. It also offers the company's signature range of diameters and base curves for the most precise contact lens fit, which differentiates it from any other myopia management lens on the market.

C O M PA N Y P R O F I L E The company's EDOF lenses are individually crafted monthly soft contact lenses specifically designed for presbyopia, providing exceptionally clear vision at all distances. mark’ennovy’s expert team has been collaborating closely with leading contact lens practitioners, and opinion leaders, to build awareness for making individually crafted lenses as a true asset to customers’ clinical toolkits and practice. At the practitioner’s service is a team of talented professionals from all over the world. From marketing, sales and professional affairs to R&D, engineering and logistics, mark’ennovy is united by its dedication to supporting eyecare professionals in enhancing their patients' vision and quality of life.

CUSTOMISATION OPPORTUNITIES We are fortunate as a profession that we now have such a wide choice of materials and modalities. Some may argue that ‘off-the-shelf’ lenses are perfectly adequate for their practice and patient needs, however, despite so many innovative developments in the market, we still have significant challenges with contact lens drop-out.

It is accepted that drop-out is multifactorial and many studies show that comfort is often the main driver; but could it be argued that if a lens is not fitting optimally then comfort could be compromised?

Many practitioners feel that the loss of patients to internet supply is another, if not more impactful, challenge and it’s easy to see why. Contact lenses are lightweight, have a reasonable expiry date and, as well as being a convenient size for letter boxes, they don’t need to be stored in specialist facilities. mark’ennovy is reassuringly positioned in that all its lenses are custom made, only available from registered practitioners, and as such are not available through online third party suppliers.

A practice, or practitioner, who solely fits lenses that are off-the-shelf is very exposed to online competition, but having a percentage of patients in custom lenses helps insulate them from the challenge of the internet and brand switching. We shouldn’t underestimate the impact on a patient’s loyalty to a practice or practitioner, who has explored all the available options to enhance this patient’s quality of life.

A study by Sulley et al 1 concluded that 26 per cent of patients dropped out of contact lenses in their first year. Even more surprising was the finding that 71 per cent of those patients were not offered an alternative lens or management strategy.

Even if a patient is fitted with a standard

A unique myopia management contact lens option

lens that proves unsuccessful, fitting them with another off-the-shelf product may not solve the issue. This is because most standard fit lenses are designed to fit the eyes of a typical patient.

In 2020, the British Contact Lens Association (BCLA) hosted a webinar titled, 'When was the last time you fitted a soft lens?' The webinar was published in the BCLA peer-reviewed journal Contact Lens & Anterior Eye 2 and succinctly captured the current situation stating: "ECPs are typically looking for eyes that fit the arsenal of lenses that they have in stock, rather than measuring eyes and selecting – let alone fitting – the best lenses for those eyes".

Studies by van der Worp3 on the importance of sag height and work by Young, Hall and Wolffsohn4-6 clearly demonstrated that keratometry alone has little bearing on lens fit. van der Worp demonstrated that 68 per cent of eyes are in the sagittal range for standard off-theshelf lenses. This leaves as many as 32 per cent of eyes which, even though they may have a simple enough prescription, may be suitable for a custom-made lens.

LENS DESIGNS FOR ALL mark’ennovy produces custom made lenses to fulfil the needs and demands of all patients. Boasting more than one billion SKUs in single vision, toric, multifocal and toric multifocal lens designs ensures that every patient has a product available for them.

Ordering these lenses couldn’t be easier either. With a dedicated team of qualified practitioners waiting to receive your call,

you can simply take K readings, HVID and the latest spectacle prescription from your patient – and the technical support team will happily select the most appropriate product for them. In addition, they will provide ongoing technical support and advice should you require any modifications to the initial lens.

GET IN TOUCH TODAY If you have a patient who you think could benefit from a state-of-the-art, custom made contact lens, then call the mark’ennovy technical support team today on 0800 328 0610 to find out more.

Alternatively, for clinical support, account queries or to find out how mark’ennovy can support your business, email your dedicated NEG commercial manager, James Wilson, at james.wilson@markennovy.com ■ REFERENCES

1. Sulley A, Young G et al. Factors in the success of new contact lens wearers. Contact Lens & Anterior Eye 2017;40(1):15-24. https://doi.org/10.1016/j. clae.2016.10.002 2. van der Worp E, Wolffsohn JS, Jones L. When was the last time you fitted a soft lens? Contact Lens & Anterior Eye 2020;43(5):415-417. https://doi.org/10.1016/j.clae.2020.03.008 3. van der Worp E. The science and skill of fitting a soft lens: an inconvenient truth. Contact Lens Spectrum 2017;32:52-56.

4. Young G. Ocular sagittal height and soft contact lens fit. Contact Lens & Anterior Eye 1992;15(1):4549. https://doi.org/10.1016/0141-7037(92)80031-T 5. Young G, Schnider C, Hunt C, Efron S. Corneal topography and soft contact lens fit. Optometry and Vision Science 2010;87(5):358-366. Doi: 10.1097/ OPX.0b013e3181d9519b 6. Hall LA, Young G, Wolffsohn JS, Riley C. The influence of corneoscleral topography on soft contact lens fit. Investigative Ophthalmology & Vision Science 2011; 52(9):6801-6806. https://doi. org/10.1167/iovs.11-7177

Vision Now March 2022 27

ST Y L E S P OT L I G H T

Evolutionary gains to save the planet

By Joan Grady

Sustainability is at the forefront of global initiatives – as the world becomes more aware of the process to understand the limits of natural, physical and social resources so that future generations can thrive. As climate change takes a toll on our oceans and lands, plus social and economic issues, companies are rising to the occasion to ensure ecological integrity.

INNOVATIVE GREEN PROGRAMMES As awareness grows about the devastating impact of our way of life on the climate and environmental habitats, inventive concepts are being researched and discovered.

CooperVision has launched a partnership with Plastic Bank, a social enterprise that builds ethical recycling ecosystems in coastal communities, that includes Brazil, Indonesia, the Philippines and Egypt. Now, all CooperVision’s one-day contact lenses distributed in the UK and Ireland are plastic neutral.

Doug Bairner, CooperVision country manager for the UK and Ireland, says: “Like many companies, CooperVision is on a sustainability journey. The commitment to making all of our one-day lenses in the UK and Ireland plastic neutral is an innovative addition in CooperVision’s holistic approach to sustainability, with the opportunity to make a positive impact for our oceans, and for everyone.

“Plastic neutrality is not an endpoint; it is another milestone in CooperVision’s journey to continuing to make a positive impact

28 Vision Now March 2022

Sustainable Stepper design, SI-30170

on the environment, and we look forward to partnering with eyecare practitioners and wearers to make it happen. By simply fitting and wearing CooperVision oneday contact lenses, it’s easy to make a difference – together,” adds Bairner. Plastic Bank founder and CEO, David Katz, notes: “Together with CooperVision, we’re offering the eyecare industry the opportunity to make a meaningful environmental, social and economic impact.”

VISIONARY PROJECTIONS When Hans Stepper created Stepper Eyewear in the 1970s, sustainability was not a global priority. However, the founder incorporated an injection moulding process for plastic frames that used less than five per cent of the input material compared to equivalent acetate frames.

Alex Davis, Stepper head of brands and marketing, explains more: “Our frames have never been assigned a collection or season within a year, removing any built-in obsolescence. As a result, today there are some frames that have remained in manufacture for almost 20 years. In

Eyespace Eco Conscious model Datura

‘‘

Stepper Eyewear takes a realistic and honest approach to sustainability

‘‘

T

he eyewear sector is among those who have rallied and understand the need to incorporate sustainable practises into their daily work that benefit employees, customers and the environment.

From frames to contact lenses, cases to shipping and new methods of production, the industry has embraced the need to conserve and align future projects to natural resources.

Alex Davis, Stepper Eyewear head of brands and marketing the 1970s, this approach was referred to as ‘efficiency’. In the 2020s, the need to reduce our ecological footprint has become a significant factor in consumer behaviour: no business can or wants to ignore this.

“Stepper Eyewear takes a realistic and honest approach to sustainability," continues Davis. "Manufacturing processes are constantly being scrutinised for improved efficiencies to reduce impact

Hemp frames for men utilising 100 per cent green spirulina dye

Eco-friendly Stepper styles

on the environment. Reducing water and energy consumption – as well as reducing and recycling waste materials – are targeted every year. Green initiatives are an expectation of the modern consumer, and at Stepper the work is ongoing.”

Continental Eyewear, part of the Millmead Optical Group, has launched a stunning collection of eco eyewear frames crafted from recycled plastic bottles (rPET). The Cameo Sustain collection offers an ecofriendly solution in all areas – from the frames to the cases and packaging, even to the point-of-sale materials.

Each Cameo Sustain frame comes in a biodegradable poly bag made from a revolutionary biodegradable plastic that can be naturally broken down into carbon dioxide and biomass. Biodegradable demonstration lenses are used in the frames, which easily break down in landfill.

Botanical inspired designs by Edinburgh brand, Hemp, originated when founder Sam Whitten began researching industrial hemp in 2014, and he tested hemp oils and fibres whilst still in university. “I began researching natural materials after reading about plastic waste found in the ocean,” Whitten recalls, “and after graduation raised funds to make prototypes. Now we are also making frames using superfoods, including tumeric, beetroot, blue and green spirulina.

"The next collection will involve a combination of our hemp technology and recycled tartan fabric from kilt makers in Scotland," Witten enthuses. "We choose frame colours based on the best performing natural dyes that work with our process.

But in general we can make almost any colour now, so we are taking customised orders from opticians.”

Sustainable Osprey cases from Continental Eyewear

Styles Juniper and Larch from the Eyespace Eco Conscious collection

New Cameo Sustain Waterfall from Continental Eyewear

INVENTIVENESS AND INGENUITY “The appetite to create new products is infinite," declares Emily Andrews, Eyespace product director, “but we are acutely aware that the planet’s resources aren’t.

We, as business owners and individuals, have a responsibility to set examples on how sustainability measures and technical innovation should be embedded deeply within business values to reduce the impact on the planet, and preserve its resources for future generations.”

Eyespace executives were shocked to discover that the UK generates more than five million tonnes of plastic waste a year, and it prompted conversations across the business as to how it could lead the change to move both Eyespace and the optical industry forward to a more sustainable future.

Andrews continues: “Globally, it is

estimated that consumption of frame bags alone is more than one billion per year, which often ends up being sent to landfill taking hundreds of years to break down.

Eyespace is amongst the first suppliers worldwide to roll out the exclusive use of biodegradable frame bags across all our products, which means if they are not reused, they can go to landfill and will biodegrade in under five years.”

The award-winning British label launched its first sustainable eyewear with the Eco Conscious collection in 2020. “The optical frames are composed of a completely biodegradable and renewable cotton-based bio-acetate, which utilises naturally derived plasticisers,” confirms Andrews.

The developing awareness of the urgency and importance of protecting the planet is an ideal opportunity for independent opticians to present to their clients the innovative, stylish, sustainable designs and colours that are available in both optical frames and sunglasses. Not only does it provide the customer with sleek, attractive frames, it is a positive advance towards a better future that helps to protect our beautiful, fragile planet. ■ Vision Now March 2022 29

Preferred Suppliers’ directory tel: 01580 713698 | web: www.nationaleyecare.co.uk ALCON UK

tel: 0371 376 0017 | fax: 0871 351 1005 | web: www.uk.alcon.com

ASSOCIATED OPTICAL

tel: 01628 605433 | fax: 01628 665077 | email: sales@assopt.co.uk | web: www.associatedoptical.com

SUPPLIER – OPTICIAN – PATIENT

OUR PARTNERSHIP

ATLANTIC OPTICAL UK LTD

tel: 02920 362 136 | fax: 02920 362 137 | email: info@atlanticoptical.co.uk | web: www.atlanticoptical.co.uk

BARCLAYCARD tel: 0800 056 5569

T: 01132 883094 E: RawdonCC@rawdonoptical.co.uk

BAUSCH + LOMB

tel: 020 8781 2900 | web: www.bausch.co.uk

BIB OPHTHALMIC INSTRUMENTS

T: 02920 883 009 E: LenstecCC@lenstec.co.uk

tel: 01438 740823 | email: sales@bibonline.co.uk | web: www.bibonline.co.uk

BONDEYE OPTICAL

T: 01279 653785 E: TantCC@tantlabs.com

tel: 0121 7723888 | fax: 0808 2801865 | email: sales@bondeyeoptical.co.uk | web: www.bondeyeoptical.co.uk

CENTROSTYLE OPTICAL CENTRE SUPPLIES LTD

tel: 01923 239267 | fax: 01923 253951 | email: sales@centrostyle.com | web: www.centrostyle.com

T: 02920 857 122 E: Eyewear@lenstec.co.uk

CFH DOCMAIL

tel: 07834 173 288 | email: chris.burridge@cfh.com | web: www.docmail.co.uk

CHARMANT UK CO LTD

tel: 020 8992 9222 | fax: 020 8896 0287 | email: sales@charmant.co.uk | web: www.charmant.co.uk

CONTINENTAL EYEWEAR

tel: 0151 426 3907 | fax: 0151 426 9340 | email: sales@continental-eyewear.co.uk | web: www.continental-eyewear.com

COOPERVISION

tel: 0870 9000 055 | web: www.coopervision.co.uk

DE RIGO UK LTD

PRACTICE MANAGEMENT SIMPLIFIED

tel: 01923 249491 | email: info.uk@derigo.com | web: www.derigo.com | web: www.derigo.com/eng

DUNELM OPTICAL

tel: 01388 420420 | fax: 01388 810101 | email: dunelm@dunelmoptical.co.uk | web: www.dunelmoptical.co.uk

ESSILOR

tel: 01454 281281 | fax: 01454 281282 | web: www.essilor.co.uk

EYESPACE

tel: 01527 870550 | fax: 01527 837012 | email: info@eyespace-eyewear.co.uk | web: www.eyespace-eyewear.co.uk

EYEWEAR DIRECT (EUROPE) LTD

Optinet Flex, the innovative software that keeps your optometry business at the cutting edge.

0845 313 0233

tel: 020 7193 3334 | web: eyewear-direct.net

sales@optinetuk.com www.optinetuk.com

GO EYEWEAR UK LTD

tel: 0800 9178270 | web: www.goeyeweargroup.com

HEIDELBERG ENGINEERING

tel: 01442 502 330 | fax: 01442 242 386 | web: www.HeidelbergEngineering.co.uk

HILCO EUROPE

OPTINET DIRECTORY AD - FEB 21_AW.indd 01/03/2021 109:47

tel: 0800 591150 | email: info@hilco.co.uk | web: www.hilcovision.co.uk

HOYA LENS UK

tel: 0845 330 0984 | fax: 0845 330 0977 | email: enquiries@hoya.co.uk | email: orders@hoya.co.uk web: www.hoyavision.com/uk

INTERNATIONAL EYEWEAR LTD

tel: 0121 585 6565 | fax:0121 585 0954 | web: www.internationaleyewear.co.uk

Lab3Sixty

tel: 0113 5211071 | email: Info@Lab3Sixty.co.uk | web: www.lab3sixty.co.uk

LENSTEC EYEWEAR

tel: 02920 857122 | fax: 02920 920480 | email: sales@lensteceyewear.co.uk | web: www.lensteceyewear.co.uk

LENSTEC OPTICAL

tel: 02920 883009 | fax: 02920 889798 | email: LenstecCC@lenstec.co.uk | web: www.lenstecopticalgroup.co.uk

LOUIS STONE OPTICAL LTD

tel: 029 2073 5293 | fax: 029 2073 1446 | email: info@louisstone.co.uk | web: www.louisstone.co.uk

30 Vision Now March 2022

Stepper (UK) Limited 11 Tannery Road Tonbridge Kent TN9 1RF 01732 375975

www.stepper.co.uk

LUNEAU TECHNOLOGY UK/IRELAND – VISIONIX

tel: 07383 555659 | email: infouk@luneautech.com | web: www.luneautech.co.uk

LUXOTTICA (UK) LTD

tel: 0808 165 8555 | web: www.luxottica.com

MARCHON

tel: 0800 72 2020 | email: csuk@marchon.com

MARK’ENNOVY

tel: 0800 3280610 | fax: 0800 3280649 | email: mkservices@markennovy.com | web: www.markennovy.com

MENICON UK LTD (FORMERLY DAVID THOMAS)

tel: 01604 646216 | fax: 01604 790366 | email: enquiries@menicon.co.uk | web: www.menicon.co.uk

MPG GmbH

tel: 07583 076 132 | email: andrew.davies@mpg-eyewear.com | web: www.mpg-eyewear.com

MID-OPTIC

When you prescribe contact lenses, you prescribe freedom.

We’re stepping up to do more, supporting you to Prescribe Freedom for more people than ever.

tel: 01332 295001 | fax: 01332 295158 | email: orders@midoptic.com | web: www.midoptic.com

No7 CONTACT LENSES

tel: 01424 850620 | fax: 01424 850650 | email: info@no7contactlenses.com | web: www.no7contactlenses.com

OPTINET LTD

tel: 0845 313 0233 | email: sales@optinetuk.com | web: www.optinetuk.com

coopervision.co.uk

PERFORMANCE FINANCE

tel: 01536 529696 | fax: 01536 310033 | web: www.performancefinance.co.uk

POSITIVE IMPACT

tel: 08446 696907 | email: sales@positiveimpact.co.uk | web: www.positiveimpact.co.uk

PRACTICE BUILDING

tel: 0115 989 9772 | email: andy@practicebuilding.co.uk | web: www.practicebuilding.co.uk

PRO-OPTIC

tel: 01884 266130 | email: sales@pro-optic.com | web: www.pro-optic.co.uk

RAWDON OPTICAL

tel: 01132 883094 | fax: 01132 883095 | email: RawdonCC@rawdonoptical.co.uk web: www.lenstecopticalgroup.co.uk

RETAIL EXPERIENCE DESIGN (RED)

tel: 024 7601 0103 | email: dean@retailexperiencedesign.co.uk | web: www.retailexperiencedesign.co.uk

RODENSTOCK

tel: 01474 325555 | email: sales@rodenstock.co.uk | web: www.rodenstock.co.uk

SEIKO OPTICAL UK

tel: 01452 610033 | fax: 01452 638250 | email: orders@seiko-optical.co.uk | email: info@seiko-optical.co.uk web: www.seiko-optical.co.uk

SILHOUETTE UK LTD

tel: 020 8987 8899 | fax: 020 8987 2430 | email: office@uk.silhouette.com | web: www.silhouette.com

SPEC-CARE LTD

tel: 01392 460806 | email: info@speccareservices.co.uk | web: www.speccareservices.co.uk

STEPPER UK

tel: 01732 375975 | email: sales@stepper.co.uk | web: www.steppereyewear.com

TANT LABORATORIES

tel: 01279 653785 | fax: 01279 658308 | email: TantCC@tantlabs.com | web: www.lenstecopticalgroup.co.uk

THE NORVILLE GROUP LTD

tel: 01452 510321 | email: sales@norville.co.uk | web: www.norville.co.uk

THEA PHARMACEUTICALS

tel: 0845 521 1290 | fax: 01782 717 944 | web: www.thea-pharmaceuticals.co.uk

ULTRAVISION

tel: 01525 381112 | fax: 01525 370091 | email: info@ultravision.co.uk | web: www.ultravision.co.uk

XACT

tel: 01698 574 655 I email: McGleish@xact.uk.com | web: www.xact.uk.com

Vision Now March 2022 31

Suppliers’ directory

Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call 01580 713698.

PRACTICE MANAGEMENT SIMPLIFIED @

eGos Stock

SMS/ Email

Diary

Order

Business Intelligence

Till

Clinical

Patient Manager

Take control with Optinet Flex, the innovative software with intuitive dashboards and intelligent reporting that keeps your optometry business at the cutting edge.

Call us today to book your no obligation, demonstration.

0800 310 2400

sales@optinetuk.com • www.optinetuk.com 32 Vision Now March 2022