Vision Now May 2025

May 2025

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Vision Now May 2025

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CHARMANT Group I www.charmant.com |

Contact your NEG representative to find out more: Kay Richardson - kay.richardson@nationaleyecare.co.uk 2 Vision Now May 2025

Inside

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Vision Now magazine is published by Peekay Publishing Ltd for The PK National Eyecare Group Ltd, the UK’s largest purchasing group for independent opticians.

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Edito r: Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk Features Contributor: Joan Grady jgparischats@wanadoo.fr Business Editor: Philip Mullins FBDO p.mullins@nationaleyecare.co.uk

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Art Editor: Stacey Potter BA (Hons) www.spottcreative.co.uk

News 4 New Varilux lens 7 Children’s eye health report 9 Online resource for elder eyecare 11 New Healthwatch England report welcomed 13 Mystery shopping offer for iDay 2025 Features 16 Product profile Nuance Audio: a new vision for the future of hearing care 18 Product profile Minamoto: a celebration of origin, authenticity and timeless design 20 Company profile Avizor: 40 years of innovation and excellence in eyecare 23 iDay 2025 Mystery shopping, business, CPD and future gazing Regulars 13 An independent view 15 Developing thoughts 24 Style spotlight 26 Suppliers’ directory

Editor’s comment

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The Department of Health and Social Care’s decision to freeze NHS optical voucher values for 2025/26 – and only increase GOS fees in line with inflation – has been described by the Optometric Fees Negotiating Committee as “a further squeeze on primary eyecare – this time on patients”. They’re not wrong.

I

ndeed, yet another report from patient advocate organisation Healthwatch England has revealed that the costs of additional eyecare services are likely to deter some people from visiting opticians altogether (see news page 11); nearly one in seven patients whose feedback fed into the report said they had been avoiding eyecare appointments in the last two years due to the perceived cost.

The College of Optometrists has stated that this under-funding “undermines efforts to promote eye health and maintain equitable access to essential services” – adding that: “Regular eye examinations by qualified optometrists play a key role in detecting early signs of eye disease and preserving sight, and financial barriers should not stand in the way of patients getting this vital care. Without adequate funding, optical practices will struggle to maintain services – reducing access for those who need it most.” What this chronic under-funding might also do is push more independent practices into the private-only model – adding yet further pressures on the market.

As reported in this issue, there are a number of campaigns currently underway to promote the importance of children’s eye health. If your practice has a strong paediatric eyecare offering – including in myopia management – then it might be worth seeing how to get involved to elevate your independent services and positioning yet further.

With NEG’s preferred suppliers offering a range of solutions for children’s vision correction – from well-fitting frames, to myopia control spectacle lenses and contact lenses, as well as orthokeratology contact lenses – there are plenty of reasons to be bringing in the whole family on a regular basis.

Nicky Collinson Editor www.nationaleyecare.co.uk VISION NOW is published by PK National Eyecare Group Ltd, Clermont House, High Street Cranbrook, Kent TN17 3DN VISION NOW is printed by CFH Docmail Ltd. St Peter’s Park, Wells Road, Radstock BA3 3UP

The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the right to amend them.

Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted on the understanding that its author is responsible for the opinions expressed in it and that its publication does not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication should be original, unpublished work and are accepted on the basis that they will not be published in any other journal. Acceptance of material for publication is not a guarantee that it will be included in any particular issue. Copyright © 2025 for PK National Eyecare Group Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, without the written permission of the publishers.

Such written permission should also be obtained before any part of this publication is stored in a retrieval system of any nature.

@PK_NEG

Vision Now May 2025 3

News

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Want to feature in VN?

@national-eyecare-group

Email the editor at: nicola.collinson@nationaleyecare.co.uk

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Stepper New Stepper Origin SI-20151 is rooted in Stepper’s founding principles – exceptional fit, comfort and intelligent styling. Weighing just 9.08g, the use of Stepper’s TX5 material offers lightweight durability through advanced injection-moulded construction. Its unique ‘multi-face’ print process sees a subtle pattern applied over a crystalclear base, with layered printing on both the front and reverse surfaces of the frame to create a dynamic visual texture that shifts with every angle.

“The Origin SI-20151 embodies modern Stepper,” said Peter Reeve, Stepper UK managing director. “It reminds us that simplicity, when crafted with care and backed by advanced technology, can create something truly special.” With a 56-16-140 sizing, the SI-20151 comes in blue, olive green and black.

EssilorLuxottica Essilor has launched its first Varilux lens developed using a dynamic replica of the human pupil to offer high vision intensity in any light. Powered by Varilux lens AI twinning technology and pupil-variation predicting, the Varilux Physio Extensee lens is designed to provide optimised correction for each wearer’s pupil dynamics to reduce high-order aberrations and offer extra visual sharpness and contrast.

Stepper Origin SI-20151: modern simplicity

Sébastien Fricker, vision and perception modelling team manager at EssilorLuxottica, said: “When the size of the pupil increases, the light beam entering the eye crosses a bigger portion of the lens. It can incur more high-order aberrations and induce a loss in image quality. Therefore, accounting for pupil-size variation in lens design is key for maximising contrast perception and visual performance for wearers.”

Latest Varilux lens innovation

Eyespace

Part of the six-piece modular collection

4 Vision Now May 2025

A new premium point-of-sale (POS) kit is now available to showcase the Eyespace Cocoa Mint collection in practice. The kit comprises a modular set of branded display blocks, offering multiple configuration options to suit every size and style of space and enabling multiple placements including within windows. Luxurious counter cards, depicting Cocoa Mint’s ‘relaxed glamour’ look, sit alongside for an extra layer of brand storytelling. The Cocoa Mint Studio sub-collection takes centre-stage in the POS kit, highlighting trend-led geometric silhouettes, innovative laminations and refined sculpting. The new merchandising materials are available on request with product orders.

ORDER YOUR LENSES NOW www.ultraoneday.co.uk † UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses, because they DO NOT completely cover the eye and surrounding area.

You should continue to use UV-absorbing eyewear as directed.

Please read the Instructions for Use (IFU) for important product use and safety information with Bausch & Lomb contact lenses.

1. Only Bausch + Lomb ULTRA® ONE DAY contact lenses offer a complete moisture + comfort system with Advanced MoistureSeal® and ComfortFeel Technologies plus a complete design of high Dk/t, low modulus, UV blocking and High Definition Optics. Bausch + Lomb ULTRA® ONE DAY contact lenses deliver health through its complete system working together to support a healthy ocular environment, the inclusion of eye health ingredients which are retained over 16 hours and the high allowance of oxygen permeability (Dk/t=134) [Applicable references 2,3,4,5]. 2. Rah M. Ocular surface homeostasis and contact lens design. February 2021. 3. 3.Product Performance Evaluation of a Novel Silicone Hydrogel Contact Lens: kalifilcon A Daily Disposable Contact Lenses. Bausch + Lomb Incorporated, Rochester, NY, 2021. 4. Schafer, J. Steen, R. Reindel, W; A clinical assessment of dehydration resistance for a novel silicone hydrogel lens and six silicone hydrogel daily disposable lenses. Poster presented at AAO; October 2020. 5. Competitive grid packaging solutions with sources.

Bausch + Lomb ULTRA and MoistureSeal are trademarks of Bausch & Lomb Incorporated or its affiliates. ©2024 Bausch & Lomb Incorporated.

Vision Now May 2025 5

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6 Vision Now May 2025

News Association of British Dispensing Opticians, College of Optometrists, Optical Suppliers Association Nearly one in 10 parents or carers (nine per cent) will only take their child for their first visit to the optician if, and when, an eye health or vision issue arises, reveals a new Children’s Eye Health Report by the Association of British Dispensing Opticians (ABDO), the College of Optometrists and the Optical Suppliers Association (OSA).

To prepare the report, the three organisations commissioned research with 1,008 parents on Mumsnet to explore parents’ awareness of the importance of children’s eye tests, eye health and the support they can expect.

The survey revealed that 53 per cent of surveyed parents would go to straight to their GP for an eye infection issue, and (34 per cent would go to their GP for an eye discomfort issue instead of seeking advice at their local opticians. One in 12 parents (eight per cent) would visit their GP or call NHS 111 if their child was experiencing a slight change in vision rather than making an appointment at their local opticians.

Many parents also believed misinformation about eyecare: 28 per cent of survey respondents incorrectly believed that eye exercises could help slow the progression of myopia, and 20 per cent believed it was legal to buy children’s prescription glasses online.

Denise Voon, clinical adviser at the College of Optometrists, said: “It’s not surprising that many parents are confused about when and where to go for children’s eyecare.

The children’s health record, known as ‘the red book’ and the parents’ handbook for children’s health and development, doesn’t currently include information or advice about children’s eye health and eye tests. We’re calling for the national health and care services across the UK to better signpost parents to their local opticians as their first port of call for eyecare, and to always include advice about how and why parents and carers should take their child for regular eye tests in the ‘red book’.”

The Child Eye Health Report can be downloaded from each organisation’s website, and it includes ‘myth-busters’ that can be used to share with patients.

New report on children’s eye health

Association of Optometrists

Paul Smith PS25606 Meade

Marchon For spring/summer 2025, the Paul Smith eyewear collection from Marchon focuses on precise craftsmanship and timeless designs, embodying the British designer’s subtle elegance and style. The collection features bold yet classic shapes and sophisticated colour choices. The frames are crafted in Italy with meticulous attention to detail, and are complemented by the brand’s iconic stripe detailing and ‘handwriting’ logo: highlighting the British designer’s ethos with well-balanced modernity and versatile elegance.

Model PS25606 Meade (pictured) is a unisex rectangular optical style inspired by the world of tailoring, crafted from premium acetate. It is available in nude/ochre/light brown, grey/rose/sand, and grey/light grey/brown combinations, featuring striped acetate designs. Black multi-stripe and havana multi-stripe options feature custom multi-coloured acetate across the entire front profile.

Bookings are now open for the Association of Optometrists’ MAYopia Day on 11 May, staged in partnership with headline sponsor CooperVision. The programme includes sessions developed in collaboration with CooperVision, Essilor, Hoya, Bausch + Lomb, and the Vision team at Johnson & Johnson.

Topics range from research-based management approaches to compliance and safeguarding in myopia care, with opportunities to explore areas such as orthokeratology and strategies for effective communication with parents.

Delegates can choose to attend the full programme or select individual sessions relevant to their clinical interests, with each webinar offering one interactive CPD point. Book at www.aop.org.uk/ events Vision Now May 2025 7

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News

Working together for People + Planet

CooperVision CooperVision’s plastic neutrality initiative in collaboration with Plastic Bank, eyecare professionals and contact lens wearers, has now prevented the equivalent of more than half a billion plastic bottles from entering the world’s oceans. “Practitioners and wearers who choose CooperVision plastic neutral contact lenses have been central to creating such an enormous impact, and we are proud to have partnered with them and Plastic Bank in helping People + Planet,” said Aldo Zucaro, senior director, corporate responsibility, CooperCompanies. “Half a billion bottles is an amazing milestone – if you put them end-to-end, you could circle the earth two and a half times.”

Continental Eyewear

Svend: inspired by Iceland’s natural and architectural beauty

Rooted in the raw beauty of Iceland’s striking landscapes, four new designs have been launched in the Reykjavik Eyes signature collection – Edda, Harpa, Ragnar and Svend.

Sculpted with precision, using the finest Japanese titanium, the frames are both lightweight and hypoallergenic – designed to offers wearers a seamless fusion of comfort and design.

Edda features an upswept design, Harpa is more angular while Ragnar is an oversized square design.

Our photograph shows model Svend, which re-imagines vintage elegance with modern charm, offering a refined yet striking frame that feels both contemporary and enduring.

The rounded square front paired with its rich, elemental colourways is a deliberate balance of vintage inspiration and contemporary execution. Colourways available through the new styles include violet, blue, teal and purple.

In partnership with Plastic Bank, CooperVision funds the collection and recycling of ocean-bound plastic equivalent to the weight of plastic used across a range of its participating soft contact lenses, including the lens, blister and packaging components, that are sold and distributed across 34 countries. “While the achievement should be celebrated, it is not our end goal – we are always seeking ways to do more,” continued Aldo. “This journey is ongoing, and we are excited for what’s ahead. Together, we can make an even greater difference for People + Planet.”

Beyond the environmental benefits, CooperVision’s plastic neutrality initiative elevates the lives of Plastic Bank collector members in hundreds of coastal communities. In exchange for the ocean-bound plastic waste they collect, adults receive credits to purchase goods and services, including health, work and life insurance, digital connectivity, grocery vouchers, school supplies, and more. Plastic Bank also provides vision screenings and vouchers for complimentary eye examinations and spectacles for eligible Plastic Bank collection members.

Association of Optometrists

Focus on eyecare for the elderly

The Association of Optometrists (AOP) has launched a new online resource, ‘Transforming eye care for older people for better health’, addressing policy challenges in eyecare for older people and detailing recommendations for improved care and health outcomes. The resource outlines the role optometrists can play in tackling the healthcare constraints experienced by an ageing population, as well as highlighting growing inequalities in eyecare, and how this affects the likelihood of accessing support and rehabilitation services.

The AOP is calling for simple policy changes to enhance support for older people’s eye health, exploring recommendations to ensure better services, improve quality of life and alleviate the strain on other areas of the healthcare system, such as GPs, A&E and hospital departments. Read more about the case for change and the AOP’s key policy asks at www.aop.org.uk/eyecareforolderpeople Vision Now May 2025 9

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News Positive Impact Positive Impact has launched the clinically proven Peep Club Heated Eye Wand LED+, containing 10 significant improvements to the successful PRO model. The LED+ retains the core three modes – temperature-controlled hot compress, gentle massage, and red LED light. It adds a 1.5x larger wand head for better results and a smoother application glide, and introduces two new LED light modes: green and amber. There is a stand-up base for easy storage, an in-built fiveminute timer to guide treatment, and an improved battery life.

Improved LED+ heat wand design

Peep Club’s co-founder and optometrist, Nicola Alexander-Cross, commented: “Peep Club has tripled its growth in the last year as we continue to innovate. With thousands of loyal patients and support from Positive Impact and independent optometrists – the only place the Heated Eye Wand can be purchased on the High Street – we have incorporated valuable feedback into this new wand model. The Heated Eye Wand LED+ not only improves at-home technology but also enhances the device’s usability, including better battery life and a more ergonomic design.”

Eye Health UK A campaign to encourage parents to get their children’s eyes examined before starting primary school in September has been launched by Eye Health UK, the charity behind National Eye Health Week.

Supporting the initiative is a new report from the organisation, titled Our Children’s Eye Health, revealing that 70 per cent of parents didn’t take their children for a sight test before starting school (if ever). Sixtyfour per cent of parents had ‘no idea’ how often a child should have their eyes tested; whilst 59 per cent of parents ‘weren’t aware’ that children’s sight tests were free at High Street opticians. Seventy-five per cent had ‘no idea’ that the NHS provided eyewear vouchers for children.

Many parents were also unaware of signs of common childhood eye conditions including myopia, amblyopia and strabismus. Eightysix per cent of parents surveyed were

Campaign targeting new primary school parents

unaware that time outdoors was important for eye health. The report also found that for nine in 10 parents, their local opticians would not be the first place they would seek help if their child experienced problems

with their eye health despite many practices offering NHS appointments for urgent and minor eye conditions. Read the Our Children’s Eye Health report and discover more at www.visionmatters.org.uk

Healthwatch calling on the NHS to “bring forward plans to increase the role of optometrists in care and treatment”.

Those struggling financially are more likely to delay essential sight tests because of the perceived costs of additional eyecare services, compared to those who are financially more secure, the report concludes. The report adds that the real terms value of NHS optical vouchers has dropped by over 30 per cent in recent years. The Healthwatch report is based on feedback from 2,568 patients, with nearly one in seven saying that they are avoiding eyecare appointments in the last two years due to the perceived cost.

Chief executive of the AOP, Adam Sampson, said: “This Healthwatch report is another stark reminder that urgent government intervention is needed to prevent avoidable irreversible sight loss from conditions like glaucoma.

We support calls for the Department of Health and Social Care to increase funding for NHS eyecare costs, ensuring that those on low incomes can access vital services with confidence, and enabling optometrists to play a full role in delivering high-quality care that is closer to home.” Find out more, and read the Healthwatch England report, at www.healthwatch.co.uk

Association of Optometrists The Association of Optometrists (AOP) has welcomed Healthwatch England’s latest report, ‘Seeing clearly? Attending sight tests and accessing opticians’, which calls on the government to review support for the cost of NHS eyecare for those on the lowest incomes. The findings build on an earlier Healthwatch England report, published in March, which showed strong public support for the role of optometrists who work in High Street opticians and a desire for them to do more (see last month’s issue).

The latest report further demonstrates the value of the services available in High Street opticians to the public, with

Vision Now May 2025 11

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News Independents Day 2025 Independents Day (iDay) is offering delegates attending this year’s 20th anniversary conference on 29 and 30 June the opportunity to have their practice mystery shopped free-of-charge. To be eligible to participate, practitioners must book a one or two-day delegate package before 18 May. As part of his keynote presentation, Jonathan Winchester, CEO of Insight6, will present data from a mystery shopping survey carried out by his company a few weeks prior to the event. The research will randomly and anonymously sample independent practices to get a snapshot of the sector’s customer experience levels. However,

Jonathon Winchester

conference attendees will have the opportunity to request that their practice be part of the sample.

Insight6 is a customer experience and mystery shopping consultancy that works with business owners facilitating the fundamental changes required to transform every customer experience. The data it collects will be anonymised to all but the company, with participants able to request a copy of their report. Conference organiser, Nick Atkins, said: “Jonathan has an impressive track record and proven reputation as an international speaker.

Many past delegates may well remember him as Mr Mystery Shopping from his past appearances at iDay. This is a not-to-bemissed opportunity to get a complimentary report from a visit by a professional optical mystery shopper.” Turn to page 23 to read more about this year’s event.

Continental Eyewear Continental Eyewear has added four fresh styles to it popular Zenith collection, known for its dynamic and youthful aesthetic. Zenith 114 is a softly squared frame with subtly rounded edges, designed to flatter a variety of face shapes; it comes in green, navy and purple. Zenith 115 is a bold, angular silhouette with a strong square shape. A subtle keyhole bridge adds a retro feel, while the modern colourways ensure a fresh, on-trend look. Zenith 116 is a classic round shape with keyhole bridge detailing, while Zenith 117 is a sleek aviator-inspired frame featuring a double bridge.

AN INDEPENDENT VIEW Opportunity not to be sniffed at Last weekend, I had an enlightening conversation with my wife’s cousin. He’s a highly intelligent and driven 41-yearold with a statistics degree, who delivers training courses on complex software packages, often internationally. Critically, he suffers with hay fever.

We met at 11am, and his eyes had already been streaming for a couple of hours. He was considering taking the ‘super strong tablet’ (Fexofenadine) that his GP had offered him, but was desperately trying to hold off as he fancied having a beer with us over lunch and didn’t want to risk triggering any side-effects. He lamented not having any other options available to him (“All the other ‘normal’ antihistamines didn’t work for me, so my GP gave me these new ones…but I’m not sure they’re going to help my eyes anyway”).

Unable to bite my tongue, I queried whether he was using Otrivine, Opticrom,

or both – or whether, perhaps, he’d discovered the wonders of Olopatadine or even Zaspray. Not only was he unaware that any of the above solutions existed, he didn’t know that we, as optometrists, could help him with his problem. The inevitable conversation ensued, and he (a high myope) confessed that he had his eyes examined “every few years, usually when work pays for it” and had flitted between one High Street retailer and another, depending on appointment availability and convenience factors alone.

He vaguely recalled once being asked about whether he had any allergies, in what felt like a tick-box exercise, but said there wasn’t the time (or appetite) to talk about any of his symptoms, never mind for them to explain that they knew how to help. His sentiment, repeated several times over with no little frustration, was: “But why hasn’t anyone told me?”

New Zenith 114 in green

to help solve a simple problem. The fact that an intelligent, middle-aged go-getter has spent 40 years suffering without even knowing his optometrist might be able to ease his rather debilitating symptoms – and the fact that his GP has neither proposed eye drops as a method of delivery or recommended a visit to his optometrist as a useful angle to explore – can only mean we need to do a better job of telling our patients how we can help them. If we don’t let them know, they’ll never know to ask us.

PS. For those who are curious, the Zaspray I offered him on the day was a great help, and he’s since become an Opatanol user.

Keval Sejpar BSc (Hons) MCOptom Chairman

What all of this tells me is that we – as a profession, but particularly as an independent sector – have a huge opportunity

Vision Now May 2025 13

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And of current wearers think discomfort is just part of the lens-wearing experience2

START THE CONVERSATION ABOUT ASTIGMATISM NOW and let your patients experience precise vision and exceptional comfort3-5 without compromise3-10 with the Alcon® portfolio of Water Surface Lenses for Astigmatism Contact your Alcon® representative or visit myalcon.com to learn more TOTAL30® contact lenses are monthly replacement lenses for daily wear.

References: 1. Multi Sponsor Surveys Inc. The 2014 Gallup target market report on the market for toric contact lenses. 2. Based on third-party research conducted in 2021 across 2,006 reusable contact lens wearers and 200 eye care professionals in the U.S., Germany, Spain and Italy; Alcon data on file, 2021. 3. In a prospective, randomized, controlled, double-masked bilateral crossover clinical study; n=113; Alcon data on file, 2021. 4. In a clinical trial to assess overall performance of DAILIES TOTAL1® for Astigmatism lenses where n=134 eyes in 67 subjects; Alcon data on file, 2021. 5. In a clinical trial to evaluate on-eye performance of TOTAL30® for Astigmatism lenses where n=69; Alcon data on file, 2021. 6. Cummings S, Giedd B, Pearson C. Clinical Performance of a Novel Daily Disposable Soft Contact Lens. JCLRS [Internet]. 2020Dec.11;4(1):e23-e30. 7. Thekveli S, Qui Y, Kapoor Y, et al. Structure-property relationship of delefilcon A lenses. Contact Lens Anterior Eye. 2012;35(Suppl 1):e14. 8. Angelini TE, Nixon RM, Dunn AC, et al. Viscoelasticity and mesh-size at the surface of hydrogels characterized with microrheology. Invest Ophthalmol Vis Sci. 2013;54:E-abstract 500.

9. Based on in vitro measurement of thickness profiles on unworn lenses; Alcon data on file, 2019. 10. Based on in vitro measurements of thickness profiles of unworn lenses; Alcon data on file, 2021.

VisionforNow 2025 See instructions use, May for wear, care, precautions, warnings, contraindications and adverse effects. Find at ifu.alcon.com 15826 © 2025 Alcon UKIE-DTA-2500007

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D E V E LO P I N G T H O U G H TS

Developing thoughts

By Phil Mullins

It’s all about the experience O ptics is a strange industry; it’s not fully medical, but it’s not fully retail either. It is often highly technical, using cutting edge technology to examine eyes and produce high quality medical devices; at the same time, under-charging for professional time and having to deal with what is frankly a broken NHS system.

Many patients begrudge paying to see an optician and having to pay for their specs. When I worked in practice, many of my richest patients would be paying the least for their specs as they saw no value in them, even though they couldn’t do anything without them on.

So why doesn’t every patient head to the internet or Specsavers, to buy the cheapest they can? Well, it all comes down to what is value for money – and that true value is not just the cost of the parts, it is the whole. The experience a patient has is often of greater importance than the product, and will give them confidence in the product itself.

The importance of experience was drilled into me, when I had a job as a silver service waiter whilst studying for my A levels. Although the hotel I worked in was just a four star, it had a reputation for its restaurant and banqueting events.

The hotel offered traditional luxury, with large rooms and lots of wood, but the important thing was the service.

Not a single meal was dumped on a plate and thrown in front of customers, or I should say patrons. Every meal was served onto the plate at the table – by waiters dressed in black and white with stiff, white linen cloths over their arms.

The tables would shine with the finest glasses and silver cutlery and the whitest of white linen napkins. Patrons would come from miles to celebrate a special occasion.

DISPENSING A SILVER SERVICE But how does this relate to optical practice? Well, it all comes down to making patients feel special; like they are the most important person in the room receiving an exclusive service. Let’s take dispensing a pair of spectacles, for example, which is something you probably do every day.

First and foremost, the handover from the optometrist to the dispensing optician (DO) is critical. It needs to be in person, with the patient – ensuring the results of the examination are not just passed to the DO, but are reaffirmed to the patient.

Then instead of propping the patient in front of rows and rows of frames and leaving them to self-select, take them to a dispensing area, where you can discuss the requirements. This is a good time to discuss lenses, as this will affect the frame choice. Only then can you start to work with them on frame selection.

You might stand with them in the frame area, but work with them to make a selection of a few styles, putting them to one side. A nice idea is to place them on a jeweler’s tray before taking the patient back to the dispensing area. There the patient can try the styles on, rejecting what they don’t like. You can then bring other styles, making sure you take away what they have rejected, always keeping the choices small and responding to their comments and requests. Not only will this keep the process simple, but it will actually speed up the process – all the while making the patient feel special as you inventively deal with them.

Once the frames have been chosen, you can finalise the lenses and take the required measurements. If you’re using a stock frame, you could also then fit the frame so that there will be minimal need for adjustment on collection. The patient will feel that their frames are theirs at the first

Deliver a silver service to your patients

point of trying them on. When reviewing the order with the patient, relate it back to the optometrist’s recommendations – underlining the bespoke nature of the dispense.

Now, you might say: “Our patients are happy and we dispense every day”. But have you broken it down into stages, looking at where you could improve the service element. If a patient feels that they have truly been part of the process, and treated as an individual, they will keep coming back for more. This is because what you are offering is something they are willing to pay a premium for. ■ Vision Now May 2025 15

PRODUCT PROFILE

Nuance Audio: a new vision for the future of hearing care Nuance Auudio piloting begins this month

A

ttendees at 100% Optical 2025 in London (1-3 March) were able to get hands-on with Nuance Audio for the first time – and discover how this groundbreaking open-ear hearing solution built inside a pair of stylish glasses is poised to bridge the gap between vision and hearing care.

We talk to Alan Pitcher, commercial director for wholesale lenses at EssilorLuxottica, about this new solution and how it’s set to redefine how wearers see and hear the world around them.

“Nuance Audio provides an elegant, discreet solution for adults with perceived mild to moderate hearing loss, which accounts for approximately 1.25 billion people worldwide,” explains Alan. “This innovation blends cutting-edge audio software engineering, world-class smart eyewear design, and user-friendly technology to deliver an enhanced auditory experience, which will help eliminate the stigma often associated with hearing aids for those who might otherwise elect not to use any hearing solution.”

Here Alan answers some frequently asked questions about Nuance Audio, to support eyecare practitioners (ECP) interested in learning more...

Q: WHAT ARE THE BENEFITS OF INTRODUCING NUANCE AUDIO IN PRACTICE? A. Many optical practices already provide both vision and hearing care so talking about an audiology product isn’t necessarily

16 Vision Now May 2025

service for customers.

We still believe there is a place for traditional hearing aids – however, Nuance Audio may be an early intervention device that gets people into using hearing technologies sooner.

Alan Pitcher

new to them. However, the beauty of Nuance Audio is its simplicity and the way it provides a very clear benefit to the wearer.

Many individuals feel a stigma about wearing hearing aids; being able to offer this invisible solution alongside traditional hearing aids helps widen options for the customer. Mild to moderate hearing loss is often an underestimated problem and most of the time people don’t identify there’s a problem. However, when they do realise, they can find it hard to accept hearing loss and might put off purchasing a hearing aid for up to six to 10 years. If you think about these potential wearers, there’s a good chance they are coming into an optical practice regularly – so simply allowing them to try on Nuance Audio will help with this purchasing decision.

People typically change their glasses every two to three years, so even if they’ve tried on Nuance Audio but don’t purchase them then, or soon after, the opportunity will soon come back round – shortening the hearing entry point. For practices that don’t offer hearing care, Nuance Audio offers an over-the-counter solution allowing the ECP to offer an all-inclusive hearing and vision

Q. HOW TO BEST APPROACH THE TOPIC OF HEARING LOSS? A. People with mild hearing loss usually don’t feel their ears are completely blocked or that they can’t hear anything. Instead, they may perceive their hearing as normal, but occasionally miss certain words. If they are aware of their hearing loss, the practice team can immediately introduce them to the demo station to try the glasses.

The Nuance Audio portable demo solution replicates a noisy environment for wearers to try on the glasses in a realistic environment. It comes in a small luggage case, making it really easy to move around the practice to wherever they feel at ease, whether that’s in the showroom or a quieter room in practice.

The companion app enhances the intuitive experience, while the glasses’ open-ear design and directional microphones ensure comfort and clarity in challenging auditory environments, such as noisy trains, busy offices, or lively restaurants.

As soon as the customer starts to experience the hearing enhancement, the ECP will quickly be able to tell whether that individual will benefit from the technology or not.

However, it’s essential not to assume

PRODUCT PROFILE NUANCE AUDIO: KEY FEATURES Nuance Audio combines microphone and speaker technology to enhance audio experiences. It features a microphone beamformer, which uses an array of microphones to focus on sound sources from a specific direction. This technique creates a ‘virtual microphone’ that is highly sensitive to sounds coming from the desired direction while effectively rejecting noise from other directions. This significantly improves speech intelligibility, even in noisy surroundings.

The product includes two open-ear directional speakers that deliver sound in a way that feels natural and unobtrusive. These

Open-ear design and directional microphones ensure comfort and clarity

everyone will be aware of or feel comfortable sharing their hearing struggles; most will need to be guided to try the glasses to see how empowering they can be.

Begin by asking yourself if they could be a potential wearer. If they are aged 50 plus it’s worth mentioning: “Have you heard about Nuance Audio? It’s an empowering pair of glasses that can improve hearing and reduce listening fatigue”.

Establish if there are any ‘clues’ to signal a person may be struggling to hear the TV, or always asking to raise the volume, or asking others to repeat themselves in noisy environments.

Tactfully asking a few tailored questions after an eye examination will help identify if hearing glasses could be right for them and overcome any stigma or difficulties around talking about the problem: ■ How would you rate your hearing from one to 10?

■ Do you find it hard to follow conversations sometimes?

■ If so, does it happen mostly in noisy environments such as a busy restaurant?

■ Would you like to test the glasses, it only takes a few minutes?

TEAM TRAINING EssilorLuxottica’s learning ecosystem, Leonardo, hosts a certification programme with step-by-step modules for the whole practice team. The Nuance Audio certificate programme is designed to give

speakers allow users to remain aware of their surroundings while enjoying enhanced clarity and focused audio, making it ideal for improved communication.

Nuance offers a range of key features to enhance the audio experience. It includes adjustable background noise reduction with low, medium and high settings to suit different ambient noise levels, as well as volume control that can be set on a scale from one to five or turned off when not in use. The product provides four preconfigured amplification presets, allowing users to easily select the option that best meets their needs.

It also features two audio modes: Frontal, which enables ‘look where you want to hear’ functionality by focusing on sound from a specific direction, and All-Around, which captures sound from all directions in the environment.

Nuance Audio can be controlled either through an app available on iOS and Android devices or by using a remote, ensuring convenience and ease of use.

The Nuance Audio app is compatible with iOS devices running iOS 16 or later (release 0.3.7 onward) and Android devices running Android 12 or later with SDK 24 (release 0.4.1 onward).

a comprehensive understanding of Nuance Audio glasses, from the benefits of their innovative technology to presenting them effectively to customers.

In the first section, ECPs can explore the fundamentals of hearing and gain valuable insights from leading experts in the field of audiology. They’ll then go on to uncover Nuance Audio’s groundbreaking innovation and dive into the product’s features and details. The final section provides a guide on the best ways to present Nuance Audio Glasses to offer an exceptional customer experience.

At the end of each session, ECPs get the chance to review newly acquired knowledge in preparation for the final assessment.

After completing the programme, they’ll also have the option to reinforce understanding with additional video examples the most effective way to introduce the product.

The programme takes approximately three hours to complete.

To set up a Leonardo account, send an

email to ukinproductmarketing@essilor. com with your practice name and account number, and the first and last names of each requested user indicating if this person will be a main user or a sub-user. You’ll need to supply an individual email address for each requested user. It can take up to two weeks for a Leonardo account to be created.

UK LAUNCH PLANS Nuance Audio will be piloted at selected opticians across the UK from May, with a full launch planned for the autumn.

The range features two timeless models in a square and panthos style, available in two sizes in black and burgundy to complement any look. The frame can be fitted with prescription or plano lenses and are best paired Transitions lenses to deliver a superior multisensory experience, and empower your everyday life in any light.

Visit www.nuanceaudio.com ■ Article supplied by EssilorLuxottica.

Settings can be adjusted to suit different ambient noise levels

Vision Now May 2025 17

PRODUCT PROFILE

A celebration of origin, authenticity and timeless design

S

ometimes the most remarkable things in life speak softly. In a world of fast trends and loud branding, Minamoto eyewear invites us to slow down, to appreciate beauty not in excess, but in purity. Rooted in Japanese craftsmanship, born in Sabae and shaped by the heritage of the Charmant Group, Minamoto is more than eyewear. It is a design philosophy, a way of living, a return to what truly matters.

A LEGACY SHAPED IN TITANIUM Minamoto’s story is inseparable from the pioneering spirit of the Charmant Group.

Founded in 1956 by Kaoru Horikawa in Sabae, Japan, Charmant began as a manufacturer of optical components. Over time, the company expanded its expertise, becoming a global reference in eyewear innovation.

A defining moment came in the 1980s when Charmant became one of the world’s first eyewear manufacturers to master titanium, a material that would forever change the industry. Lightweight, strong, hypoallergenic and resistant to corrosion, titanium brought unmatched comfort to eyewear, establishing Charmant as a true leader in precision craftsmanship.

Minamoto proudly carries this legacy forward. Each frame is the result of decades of expertise, combining traditional techniques with cutting-edge technology to create eyewear built to last, refined in design, exceptional in quality “When you know your origin, you know where to go...”

These words embody the essence of Minamoto: a journey rooted in tradition, crafted for the future.

The word Minamoto means origin in Japanese. This is a tribute to where everything begins. It reminds us that true beauty is found not in trends, but in authenticity. To create something meaningful and lasting, you must stay connected to your roots. For Minamoto, that origin is Sabae — the heart of Japanese eyewear craftsmanship.

ART OF JAPANESE CRAFTSMANSHIP Sabae is a small city in the Fukui Prefecture, quietly nestled between

18 Vision Now May 2025

forested mountains and the sea of Japan.

It may not be a name that shouts, but in the world of eyewear, it is a place that speaks volumes. Known as the birthplace of Japanese eyewear craftsmanship, Sabae is home to generations of artisans who have elevated frame-making to an art form.

Here, tradition isn’t just preserved, it evolves. It lives in every hand-polished curve of a titanium temple, in every precisely crafted hinge, in every frame designed not for a single season but for a lifetime. Minamoto is deeply rooted in this spirit. It is more than just a brand from Sabae, it is shaped by its philosophy.

A place where patience is a virtue, and perfection is not a goal but a daily practice.

To wear Minamoto is to wear a piece of this heritage. It’s eyewear that carries within it the stories of skilled craftspeople, whose respect for material and technique turns simple metal into something extraordinary. Titanium, after all, is not just a material for Minamoto. It’s a signature.

Sourced and crafted in Japan, its qualities reflect the very values of the brand: strength without weight, beauty without excess, luxury without ostentation.

In Sabae, the artisans who shape titanium into eyewear treat their work with the same reverence as a master calligrapher treats brush and ink. Every line has meaning.

Every detail serves a purpose. Every frame embodies both precision and poetry. This is

what makes Minamoto different. In a world that often chases after the next trend or the latest noise, Minamoto invites wearers to slow down. To rediscover the quiet beauty of authenticity. To choose design that endures over design that shouts. Because true luxury isn’t about being seen. It’s about feeling something real.

SUPERIORITY OF JAPANESE TITANIUM Material selection is paramount in eyewear, influencing durability, comfort and aesthetics. Minamoto’s unwavering commitment to quality is evident in its choice of 99.4 per cent pure Japanese titanium, the highest standard available in the market.

Titanium offers a plethora of benefits: ■ Lightweight comfort: ensures that frames can be worn for extended periods without discomfort ■ Hypoallergenic properties: ideal for individuals with sensitive skin or metal allergies ■ Corrosion resistance: guarantees longevity, even in varying environmental conditions.

■ Robustness: provides resilience against daily wear and tear By incorporating beta titanium in the temples, Minamoto enhances flexibility, ensuring a snug yet comfortable fit that adapts to the wearer’s unique contours.

PRODUCT PROFILE The result is eyewear that feels as if it was made just for you, lightweight, strong, and incredibly comfortable.

TIMELESS DESIGN, GUIDED BY JAPANESE PHILOSOPHY Each Minamoto frame is the result of a long and thoughtful creative process, rooted in Japanese philosophy and craftsmanship. In a world of immediacy and overconsumption, Minamoto stands for a return to essential values: simplicity, authenticity, durability.

The collection draws its inspiration from historical Japanese eyewear, notably from the private collection of Charmant’s founder, Kaoru Horikawa, but also from Zen philosophy – where beauty lies not in excess, but in restraint. In this culture of refinement, every line, every surface, every material carries a meaning.

The aesthetic of Minamoto is a tribute to this minimalism: pure, balanced, timeless.

Far from the noise of fashion, these frames are designed to become part of those who wear them. This is not about spectacle, it is about inner elegance.

Design at Minamoto also reflects an unwavering respect for technical excellence. The frames are built using a mono block structure, a choice guided by the desire to minimise components, to reduce visible joints, and to achieve a pure and fluid silhouette. It is a technical challenge, but above all a design statement, perfectly in line with Zen values of simplicity and harmony.

Over time, Minamoto frames become much more than an accessory. They become a trusted companion. A silent presence that accompanies everyday life and grows in emotional value, a concept the Japanese call ai-chaku: this deep attachment we feel for objects made with care and destined to last.

Every detail speaks to this philosophy.

The Kanji symbol for ‘origin’ (Minamoto) is delicately engraved on each temple tip – like a signature, a seal of authenticity.

Inspired by traditional family emblems or calligraphy stamps, this mark reminds us that what connects us to an object is often invisible, intimate, personal. More than just a design element, this symbol carries a story of craftsmanship and heritage: it was created by a calligraphy master who works for Charmant, giving life to this exclusive logo. His artistic gesture adds an additional layer of meaning - turning a simple detail into a mark of identity, rooted in tradition and timeless elegance.

Even the eyewear case is a tribute

to craftsmanship and tradition. Each Minamoto frame is presented in a handmade case crafted from washi paper – a rare, noble material made in Japan using ancestral techniques more than 1,500 years old. This case is not just packaging; it is part of the story, a symbol of respect for what lasts and what has meaning.

Minamoto is not just about wearing glasses; it is about embracing a philosophy of life; where beauty is quiet, detail is everything, and true elegance is built to endure.

Kyuzo: MN31002 Perfect lines, absolute comfort and ageless design: Kyuzo shows all expertise of the Minamoto know-how. The double-bridge is not like any other as the Minamoto Kanji meaning ‘the origin’ is stamped on the top bar. Additionally, the rim wire features beautiful, classic patterns.

Sanjuro: MN31012 Sanjuro shares its name with the hero and title of the classic Japanese feature film. The Minamoto Sanjuro frame, in antique grey, gold plating and white, has a masculine geometric shape and reveals a classic pattern on endpieces.

Akira: MN31003 This flagship model of the Minamoto collection for men embodies the very essence of authenticity. Akira takes us back to the past, a past where nose pads were not yet used for spectacles. A unique antislip epoxy at the W bridge keeps the frame on the face. The decoration on the end pieces is extremely meticulous and elegant.

Byoujou: MN31027 Live each day with a truthful heart, free from distraction. That’s the Zen essence of the Byoujou style. Featuring a subtle patterned acetate Windsor rim, the geometric profile radiates charm.

End pieces are unique thanks to an intricate classic pattern. Get this look in gold plated, white or antique gold.

Ryusui: MN31030 Go with the flow – like a gentle tide.

These serene Zen words inspire Ryusui, a contemporary panto frame with acetate eyeshape rings. This nylor-acetate style looks stunning in gold plated, white and antique gold. Sumi-nagashi patterns on the white and gold-plated looks add more exclusivity.

AN INVITATION TO DISCOVER MINAMOTO As part of the Charmant Group – now a member of NEG – the Minamoto collection is available to selected UK opticians who wish to offer their patients something truly different: eyewear made to last, made to be worn, and made to be cherished. Behind each frame lies a story of precision, authenticity and respect for tradition, values that resonate more than ever in today’s world.

If you would like to explore the Minamoto collection or arrange a visit, please contact your Charmant Group representative in the UK: Kay Richardson. Send an email to Kay at kay.richardson@nationaleyecare.co.uk or telephone 07899 235053. Visit www.minamoto-eyewear.com Offer your customers more than just eyewear. Offer them a piece of heritage.

Minamoto – the Original. For Originals. ■ Article supplied by Charmant.

Vision Now May 2025 19

C O M PA N Y P R O F I L E A breakthrough in contact lens care

Avizor: 40 years of innovation and excellence in eyecare

F

By Tom Bailey, national sales manager, Avizor

or more than four decades, Avizor has stood at the forefront of the eyecare industry, leading with a strong commitment to innovation, quality and safety. Headquartered in Madrid, Spain, the company has become a trusted global manufacturer of eyecare and contact lens solutions, with a presence in over 90 countries worldwide.

Avizor’s mission is clear: to develop advanced, effective and safe solutions that enhance ocular health and comfort, while embracing sustainability and staying ahead of global market demands.

This focus on continuous innovation and flexibility has earned the company a solid reputation among both professionals and consumers.

requirements, but also gives professionals and patients alike the confidence that Avizor products are reliable, consistent and rigorously tested.

A LEGACY OF INNOVATION, BACKED BY TECHNOLOGY At the core of Avizor’s success lies its unwavering commitment to technological development and innovation. In 2021, the company opened a new, state-of-the-art production facility that doubled the size of its operations. With this expansion, Avizor increased its production capacity to 77 million dosed units per year, with further plans to scale up to 100 million units in the near future.

All Avizor products are manufactured in Europe, under the strict standards of the Medical Device Regulation (MDR).

This ensures not only compliance with the highest safety and performance

COMPREHENSIVE SOLUTIONS FOR ALL CONTACT LENS USERS Avizor offers a complete and diverse portfolio of eyecare products, tailored to the full range of contact lenses: daily, monthly, rigid gas permeable, scleral lenses and more. Whether for cleaning, storing or hydrating, Avizor’s solutions are designed to maximise lens performance while maintaining the health of the ocular surface.

What truly sets the brand apart, however, is its ongoing development of preservativefree technologies, aimed at providing maximum safety for even the most sensitive eyes. This approach has given rise to two of Avizor’s latest and most innovative product launches in the UK: Regard and Ozean.

20 Vision Now May 2025

Leveraging innovative moisturising agents

REGARD: A UNIQUE PRESERVATIVEFREE ON THE EYE SOLUTION Regard is a breakthrough in contact lens care and a standout in the global market. It is the only solution that is truly preservative-free on the eye, thanks to its advanced oxidative system that neutralises preservatives before the solution comes into contact with the ocular surface.

This is not just a benefit: it’s a major differentiator. With an increasing number of users reporting sensitivity to traditional solutions, Regard offers a safe, highly compatible alternative that doesn’t compromise on performance.

Regard’s key benefits include: ■ Deep cleaning action, effectively removing proteins, lipids and debris from lenses ■ Advanced hydration, providing longlasting comfort throughout the day ■ Broad compatibility, suitable for both soft and rigid contact lenses ■ Ideal for sensitive eyes, allergy sufferers and long-term contact lens wearers Regard isn’t just another contact lens solution, it’s a next-generation product that reflects Avizor’s leadership in ophthalmic innovation and its dedication to improving patient outcomes.

OZEAN: POWERFUL RELIEF FOR DRY AND IRRITATED EYES With increased screen time, air conditioning and environmental pollutants, dry eye

C O M PA N Y P R O F I L E symptoms are more prevalent than ever.

In response, Avizor has launched Ozean, an artificial tear designed for intense, lasting hydration and relief from dryness and irritation.

Unlike standard eye drops, Ozean leverages innovative moisturising agents and a gentle, preservative-free formulation to restore comfort quickly and effectively.

Ozean’s benefits include: ■ Long-lasting moisture to soothe dry eyes and reduce inflammation ■ Gentle, preservative-free formula, safe for frequent, long-term use ■ Ideal for digital lifestyles, travel, and exposure to dry environments ■ User-friendly packaging, available in single dose units or a multi dose bottle with advanced protection systems Ozean reflects Avizor’s customer-centric focus and its commitment to developing products that align with modern lifestyles.

With its scientifically supported formula and comfortable feel, Ozean is already gaining recognition as a premium solution in the eye drop category.

NEW DISTRIBUTION CENTRE IN THE UK: IMPROVING SERVICE AND SUPPLY In a strategic move to further support its growing UK customer base, Avizor has recently established a new distribution centre in the UK. This investment is a key part of the company’s global logistics and supply chain strategy and underscores its commitment to reliability and service excellence.

The new centre allows: ■F aster and more efficient deliveries to UK clients ■ Improved inventory management and availability ■S tronger support for partners and professionals in the British market This expansion strengthens Avizor’s position in Western Europe and reinforces its goal to be a trusted and accessible supplier of high-quality eyecare products across the UK and beyond.

GLOBAL GROWTH, LOCAL EXPERTISE Avizor’s impressive international growth is the result of a well-executed strategy that combines innovation, market adaptation and strong local partnerships. While twothirds of its sales still come from Europe, the company is seeing rapid expansion in high-growth regions such as Asia-Pacific,

Tom Bailey (centre) with the UK regional sales team (from left): Neil Rathkey (South West), Martin Hooper (London and South East), Michelle Cordner (North and Scotland) and Andrew Green (Midlands and M62)

the Middle East, North Africa and Latin America.

A particularly strong performance in China, where Avizor has significantly increased its market share, is a testament to its ability to tailor its products and messaging to the unique needs of each market.

EUROPEAN MANUFACTURING WITH A GLOBAL IMPACT All Avizor products are manufactured in Madrid (Spain) across eight production lines and 15 formulation tanks. By keeping production in Europe, the company ensures: ■ Full quality control and traceability ■ Rapid adaptation to regulatory updates ■ High levels of efficiency and product consistency Automation and technological upgrades have played a central role in boosting production without sacrificing quality. This positions Avizor to respond quickly to demand while maintaining the safety, performance and reliability that customers expect.

A SUSTAINABLE VISION FOR THE FUTURE Sustainability is more than a buzzword at Avizor, it’s a core principle that guides its production and development processes. The company continually invests in eco-friendly LAUNCH OFFER: EXCLUSIVE FOR NEG MEMBERS To support the beginning of our collaboration and encourage first orders, we are pleased to offer: ■ 10 per cent off your first order – no minimum volume required HOW TO BENEFIT: ■ Place your order through our B2B platform

technologies and materials, striving to reduce waste, lower its carbon footprint and ensure that its products are as responsible as they are effective.

This includes: ■ Streamlined manufacturing that uses fewer resources ■R educed plastic consumption across packaging lines ■ Development of biocompatible, environmentally-friendly formulas By integrating sustainability into its operational DNA, Avizor ensures that the health of its users and the planet are both protected.

LOOKING AHEAD: INNOVATION WITHOUT LIMITS As Avizor celebrates its 40-year milestone, its eyes are firmly set on the future. With a strong pipeline of new products, investments in R&D and an agile approach to market demands, the company is well positioned to maintain and expand its leadership in the global eyecare industry.

Innovation, adaptability and customer focus will continue to drive Avizor’s growth, always with the goal of improving lives through better eyecare. ■ Article supplied by Avizor.

■ Discount applied automatically at checkout ■ Contact your local territory sales manager for any questions or support This is the ideal opportunity to test our drops and contact lens solutions and experience our service quality first-hand.

Offer valid until the end of June, don’t miss out...

Vision Now May 2025 21

Incorporating

29 – 30 June 2025

2-DAY CONFERENCE & EXHIBITION | 29 – 30 JUNE 2025 NATIONAL CONFERENCE CENTRE, BIRMINGHAM Get ready to celebrate 20 years of empowering independent opticians!

iDay25 is a special anniversary conference with 2-days of business content and CPD (courtesy of Specialist Club), as well as a celebratory dinner on the Sunday night.

Themed 'Back to the Future', we are revisiting popular talks from past speakers, as well as introducing some exciting new ones. Fair to say the future of independent practice remains firmly in our sights.

Andy Edwards

Jonathan Winchester

Imran Hakim

Daniel Hardiman-McCartney

Dr Trusit Dave

Dr Alicia Thompson

TITLE SPONSORS

HEADLINE SPONSORS

CHARITY PARTNER

FOUNDATION SPONSORS

National Eyecare Group 22 Vision Now May 2025

SHAMIR

www.independentsday.co.uk

ZEISS

Vision Care for Homeless People

info@independentsday.co.uk

01424 834627

I DAY 2 0 2 5

Mystery shopping, business, CPD and future gazing

W

By Nick Atkins, director, Independents Day

hen in 2004, in my early 40, I had the idea to put on a business focused symposium for independent practices, I never gave much thought to anything other making it happen and getting the proverbial ‘bums on seats’. With the support of fellow Proven Track Record directors, David Goad and the late Brian Collison, we decided on the Midlands as a location, booked the National Motorcycle Museum as the venue and set the date – Monday 4 July 2005 – perfect for the inaugural meeting I had named Independents Day. A break-even budget was set for 100 delegates with a small exhibition, and in January 2005 we launched the concept to an unsuspecting audience. The theme of that inaugural meeting, ‘Presbyopia: from theory to practice’, wouldn’t look out of place today. We started as we meant to go on by booking the best speakers to cover the subject from both a clinical and commercial perspective. Professor Mo Jalie, Drs David Thomson, Fiona Fylan and Trusit Dave, the irrepressible Brian Tompkins and Sarah Morgan, all being testimony to that fact. It’s great to see Trusit and Sarah back for this year’s milestone event.

Using our industry contacts, we convinced Bausch + Lomb to take top sponsorship billing, with Birmingham Optical and Mid-Optic the tier below and, most notably, NEG – along with Hoya, Norville and OptiMed as foundation sponsors. It’s very pleasing to see that all but two of these companies will be present at our 20th anniversary iShow.

DO AS I DO...

The selection of speakers at iDay has always given a nod to ‘do as I do’, with presenters having a proven track record (couldn’t be anything really could it?) in their respective field or in independent practice. This year is no different, as we let successes over the past 20 years frame the programme. Popular themes have been the psychology of communication, professional fee charging, customer service, growing sales, mystery shopping and, although we’re all about the business, a few CPD points always go down well too.

Speaker, Jason Kirk

Making his third appearance, Jonathan Winchester will present data from a mystery shopping survey carried out by his company a few weeks prior to the event.

Delegates can request their practice to be part of the sample, free-of-charge with a full report, by simply booking a one or twoday delegate package before 18 May. A popular feature of iDay has always been its panel discussions. This year the focus moves from clinical subject matter to what drives the majority of practices’ income: eyewear. Representatives from both sides of the eyewear business will share their views and answer audience questions. Jason Kirk and Ed Bird will represent the suppliers’ side, while eyewear styling guru, Eva Dave, and dispensing optician, Rebecca Thompson, who runs a successful dispensing-only practice, make up an exceptional panel.

PRODUCT INNOVATION New products are the lifeblood of independent business. This is a phrase that I use every year because it’s so true. As we’re a business focused conference, it’s appropriate that we put together a quality exhibition where delegates can find new ‘stuff’ that their patients will love and that will help their business grow. This year is no exception, with the iShow integral in bringing independent supporting suppliers together with existing and new customers.

I’d like to thank all 20+ companies who have tied their flag firmly to the independent mast, with a special shout out to our sponsors. Whilst not wishing to promote any particular company above another, to my lifeblood point, I do want to bring attention to a couple of first-timers to the iShow.

Heart Eye really does fit the brief by bringing its innovative and novel perspective

Book by 18 May to be part of mystery shopping sample

on assessing cardiovascular risk. It is also nice to see independent companies, Hudson Eyewear and Daybreak Medical, joining the fray. Additionally, there will be an array of contact lenses, spectacle frames and lenses, plus equipment and a whole lot more all under one roof.

MAKE A ‘WEEKEND’ OF IT Whilst iDay on Monday 30 June can be booked separately, the return of Independents Night as part of the 20th anniversary celebrations on the Sunday evening provides a great opportunity to attend the whole event – just add a hotel and its job done.

Full details of all our speakers – business and CPD – are available on independentsday.co.uk and I look forward to welcoming you to celebrate with me, all that’s good about being independent. ■ Vision Now May 2025 23

ST Y L E S P OT L I G H T

Dynamic sports style “Summertime is always the best of what might be,” Charles Bowden, author

By Joan Grady

S

ummer sports and outdoor pursuits are pure pleasure; further enhanced by wearing sleek, smart and comfortable eyewear created for active lifestyles. Holiday time and longer daylight hours offer wonderful opportunities to engage in a favourite sport. Whether an activity is on land, water or in the sky, eye protection is vital for safety, vision clarity and comfort. Summer sun can be particularly harsh, subjecting the eyes to vulnerabilities with potentially extreme conditions.

Sports eyewear this season emphasises distinctive shapes, premium materials, alluring colours, and precise details that catapult summer sports frames into the spotlight. Lenses are crafted to ensure maximum eye protection from glare that arises from the sun when fishing or swimming; shadows that appear on the road when biking; and on grass when playing golf. Summer outdoor sports are even more congenial with the confidence that eye protection is secure. In addition, the diversity of sport styles is trendsetting, fashionable and smart.

LENS CHIC Tinted lenses highlight collections that range from soft, muted colourations to bold and metallic. Active and athletic pursuits are stylishly catered for by Bird Eyewear with a striking collection of sporty styles that seamlessly blend nature’s strengths with performance design. The Bird Eyewear credo is the creation of planet friendly frame designs crafted from recycled materials including bio-acetate, recycled aluminium and cork.

Lightweight and durable, the Puffin frame hails from the Bird Eyewear VZN Series: anti-glare hydrophobic lenses for enhanced visual clarity with non-slip technology. Created for comfort and sun protection, with contemporary shaping and a curved nose bridge, Puffin is available in black recycled materials with orange mirror lenses, plus two other frame colours, and five additional lens colours.

Crystal frames are classy, cool and memorable with distinctive forms and tinted lenses. Silhouette in Austria has a striking design – Antibes – that sports

24 Vision Now May 2025

Puffin | Bird Eyewear x WWF

Silhouette’s Antibes design

a distinguished, contemporary shape in clear crystal with green lenses providing style and safety for outdoor activities.

Silhouette’s advanced lens technology ensures 100 per cent UV protection with polycarbonate material, anti-reflective coating, and polarised filtering. Lenses are obtainable in vibrant and subtle colourations, including rose, blue, café, yellow and violet amongst other tones.

For more than 60 years, O’Neill has dedicated experience and expertise in crafting eyewear that enables people to enjoy nature’s playgrounds safely and securely. Distributed by Inspecs, the sun collection for 2025 includes favourite eyewear shapes with on-trend colourways, clever detailing and high-performance technology.

Hydrofreak Lenses are fully polarised and offer exceptional high-quality optics including scratch-resistant properties, antireflective technology and 100 per cent UV

protection. The classic form in ONS-9057 features complementary colourpop signature O’Neill branding. Model ONS-9054 is an easy-to-wear shape with wave-inspired bespoke temples. Shown in glossy pink crystal, the frame is also available in matte purple crystal.

O’Neill ONS-9057 and ONS-9054 from Inspecs

ST Y L E S P OT L I G H T

Original Penguin the Lester from Continental Eyewear

BLUE SERENADE Stunning shades of blue reflect nautical pursuits plus the beauty of summer’s sky and sea. Blue is a superb colour choice for eyewear as the shade works well with breezy, lightweight clothing. Original Penguin’s the Lester, distributed by Continental Eyewear, is ideal for a variety of sports and celebrates the ocean in marbled blue acetate. The unisex silhouette flatters a variety of face shapes, and spring hinges provide a comfortable, non-slip fit. The Lester is available with polarised or nonpolarised lenses.

A strong spirited design from Nike provides both maximum coverage and style.

Distributed by Marchon, Zeus Rise IF1120X is an iconic lightweight unisex wrap front design. Constructed with Nike Max+ lenses, and delivering 100 per cent UVA/UVB protection, ensures superior clarity and precise vision from all angles, enabling the wearer to stay focused. The frame is inspired by athletes and their unique requirements for active sports. Zeus Rise is also prescription-friendly, and the curved lens offers tight, yet cosy blockage from inclement weather conditions if they arise.

Nike Zeus Rise IF1120X from Marchon

Arnette 4358 captures sartorial polish with a streamlined silhouette that is ideal for active sports. Distributed by EssilorLuxoittica, the men’s frame is a snug fitting comfortable wrap in bio-plastic with high quality polycarbonate lenses.

In addition to Azure blue, the frame is available in glossy metallic silver.

PERFORMANCE AND PROTECTION Optical efficiency and dashing design combine harmoniously in R-7 by Oliver Peoples + Roger Federer. High performance and excellence have always been the goal of tennis legend Roger Federer, on the court and in his personal style. Sleek and robust, R-7 is a lightweight, durable shield made in Italy with semi-matte green smoke bio-

Arnette 4358 from EssilorLuxottica

Oliver Peoples + Roger Federer R-7

B&T 505 Gun

nylon and Sienna flash flat mirror lenses.

Distributed by EssilorLuxottica, the frame construction is adjustable to fit various face shapes, whilst combining superb eye protection with fashion savvy.

Fishing gains new fans as people of all ages discover the physical and mental benefits of spending time quietly on the water. Being on a boat with few distractions is peaceful, calming and fun.

Secure and sleek sun protection from Big & Tall at Atlantic Optical highlights the beautifully defined aviator 505 Gun with a metal front and acetate sides. Polarised lenses (that can be glazed) tackle the sightaltering vision that frequently arrives with cloud covers, shimmering water, or bright sun unexpectedly appearing particularly when fishing and sailing.

One of summer’s greatest joys is swimming or snorkelling in a refreshing sea, lake or pool. Maximum eye protection is assured with the Swimvision 2 goggle

by Norville. Available in two sizes, the unique square top lens is bevelled to avoid leakage and fit snugly. Made in 100 per cent phthalates-free thermoplastic elastomer, Swimvision 2 is available in sea blue, smoke and crystal.

Summer sports eyewear is a dynamic opportunity for independent opticians to reap beneficial rewards as participation in active sports continues to grow and expand.

Adults and children are pursuing health and well-being activities, which enables independent practices to flourish in a sports sector that offers diverse and imaginative styling, colours and, most importantly, eye safety features that ensure protection. ■

Norville Swimvision 2

Vision Now May 2025 25

Preferred Suppliers’ directory tel: 01580 713698 | web: www.nationaleyecare.co.uk ALCON UK

tel: 0371 376 0017 | fax: 0871 351 1005 | web: www.uk.alcon.com

ASSOCIATED OPTICAL

tel: 01628 600410 | fax: 01628 666495 | email: sales@assopt.co.uk | web: www.associatedoptical.com

ATLANTIC OPTICAL UK LTD

tel: 02920 362 136 | fax: 02920 362 137 | email: info@atlanticoptical.co.uk | web: www.atlanticoptical.co.uk

AVIZOR

tel: 0800 085 6559 | email: uk.sales@avizor.com | web: avizor.co.uk

BAUSCH + LOMB

tel: 020 8781 2900 | web: www.bausch.co.uk

BIB OPHTHALMIC INSTRUMENTS

tel: 01438 740823 | email: sales@bibonline.co.uk | web: www.bibonline.co.uk

BIRD EYEWEAR

tel: 0751 568 8907 | email: ryan@birdeyewear.co.uk | web: birdeyewear.co.uk tel: 0121 7723888 | fax: 0808 2801865 | email: sales@bondeyeoptical.co.uk | web: www.bondeyeoptical.co.uk

The future of practice management software is here.

tel: 01224 596 006 | email: info@caledonianoptical.com | web: www.caledonianoptical.com

www.optinetuk.com

BONDEYE OPTICAL

CALEDONIAN OPTICAL LTD CARDNET

tel: 0345 604 2491 Option 2

CENTROSTYLE OPTICAL CENTRE SUPPLIES LTD

tel: 01923 239267 | fax: 01923 253951 | email: sales@centrostyle.com | web: www.centrostyleproducts.com

CFH DOCMAIL

tel: 07834 173 288 | email: chris.burridge@cfh.com | web: www.cfhdocmail.com

CHARMANT

tel: 07899 235 053 | email: uksupport@charmant.eu | web: charmant.com

CITATION

tel: 0161 464 6731 I email: enquiries@citation.co.uk | web: www.citation.co.uk

CONTINENTAL EYEWEAR

tel: 0151 426 3907 | fax: 0151 426 9340 | email: sales@continental-eyewear.co.uk | web: www.continental-eyewear.com

COOPERVISION

tel: 0870 9000 055 | email: enquiries@coopervision.co.uk | web: www.coopervision.co.uk

DESIGN EYEWEAR GROUP

tel: 0203 630 1341 | email: info.uk@designeyeweargroup.com | web: designeyeweargroup.com

DE RIGO UK LTD

tel: 01923 249491 | email: info.uk@derigo.com | web: www.derigo.com/en

DUNELM OPTICAL

tel: 01388 420420 | fax: 01388 810101 | email: dunelm@dunelmoptical.co.uk | web: www.dunelmoptical.com

ESSILOR

tel: 01454 281281 | fax: 01454 28128 | email: orders@essilor.co.uk | web: www.essilor.co.uk

EYESPACE

tel: 01527 870550 | fax: 01527 837012 | email: info@eyespace-eyewear.co.uk | web: www.eyespace-eyewear.co.uk

GO EYEWEAR UK LTD

tel: 0800 9178270 | web: www.goeyeweargroup.com

HILCO EUROPE

tel: 0800 591150 | email: info@hilco.co.uk | web: www.hilcovision.co.uk

HOYA LENS UK

tel: 0845 330 0984 | fax: 0845 330 0977 | email: enquiries@hoya.co.uk | email: orders@hoya.co.uk web: www.hoyavision.com/uk

INSPECS

tel: 01225717000 | web: https://shop.inspecs.com/ | email: customerservice@inspecs.com

LAB3SIXTY

tel: 0113 5211071 | email: Info@Lab3Sixty.co.uk | web: www.lab3sixty.co.uk

LENSTEC EYEWEAR

tel: 02920 857122 | fax: 02920 920480 | email: eyewear@lenstec.co.uk | web: www.lensteceyewear.co.uk

LENSTEC OPTICAL

tel: 02920 883009 | fax: 02920 889798 | email: LenstecCC@lenstec.co.uk | web: www.lenstecopticalgroup.co.uk

26 Vision Now May 2025

Think independently Scan the QR code or call 0844 873 1110 to open an account.

LUXOTTICA (UK) LTD tel: 0808 1658 8555 | web: www.luxottica.com/en

MARCHON

tel: 0800 72 2020 | email: csuk@marchon.com | web: www.marchon.com

MARK’ENNOVY

tel: 0800 3280610 | fax: 0800 3280649 | email: mkservices@markennovy.com | web: www.markennovy.com

MENICON UK LTD (FORMERLY DAVID THOMAS)

tel: 01604 646216 | fax: 01604 790366 | email: enquiries@menicon.co.uk | web: www.menicon.co.uk

MID-OPTIC

tel: 01332 295001 | fax: 01332 295158 | email: orders@midoptic.com | web: www.midoptic.com

NORVILLE

tel: 01452 510321 | email: sales@norville.co.uk | web: www.norville.co.uk

No7 CONTACT LENSES

When you prescribe contact lenses, you prescribe freedom.

We’re stepping up to do more, supporting you to Prescribe Freedom for more people than ever.

tel: 01424 850620 | fax: 01424 850650 | email: info@no7contactlenses.com | web: www.no7contactlenses.com

OPTELEC

tel: 0800 145 6115 | email: ordersuk@optelec.co.uk | web: lowvisionshop.co.uk

OPTINET LTD

tel: 0845 313 0233 | email: sales@optinetuk.com | web: www.optinetuk.com

coopervision.co.uk

OTE OPTICS

tel: 020 8428 9028 | email: customerservices@adaro.net | web: https://oteoptics.nl/en

PERFORMANCE FINANCE

tel: 01536 529696 | fax: 01536 310033 | email: info@performancefinance.co.uk | web: www.performancefinance.co.uk

PKP OPTICS

tel: 01892 837979 | email: info@pkpoptics.co.uk | web: www.pkpoptics.co.uk

POSITIVE IMPACT

tel: 08446 696907 | email: sales@positiveimpact.co.uk | web: www.positiveimpact.co.uk

PRACTICE BUILDING

tel: 0800 840 3988 | email: andy@practicebuilding.co.uk | web: www.practicebuilding.co.uk

RETAIL EXPERIENCE DESIGN (RED)

tel: 024 7710 3494 | email: design@retailexperiencedesign.co.uk | web: www.retailexperiencedesign.co.uk

RODENSTOCK

tel: 01474 325555 | email: sales@rodenstock.co.uk | web: www.rodenstock.co.uk

SAFILO UK LTD

tel: 00800 72345600 | email: customerserviceuk@safilo.com | web: www.youandsafilo.com

SEIKO OPTICAL UK

STEPPER (UK) Limited 11 Tannery Road, Tonbridge Kent - TN9 1RF 01732 375975 www.stepper.co.uk

tel: 01452 610033 | fax: 01452 638250 | email: orders@seiko-optical.co.uk | email: info@seiko-optical.co.uk web: www.seikovision.com/uk

SILHOUETTE UK LTD

tel: 020 8987 8899 | fax: 020 8987 2430 | email: office@silhouette-uk.co.uk | web: www.silhouette.com

SPEC-CARE LTD

tel: 01392 460806 | email: info@speccareservices.co.uk | web: www.speccareservices.co.uk

STEPPER UK

tel: 01732 375975 | email: sales@stepper.co.uk | web: www.steppereyewear.com

TANT LABORATORIES

tel: 01279 653785 | fax: 01279 658308 | email: TantCC@tantlabs.com | web: www.lenstecopticalgroup.co.uk

THEA PHARMACEUTICALS LIMITED

tel: 01782 381698 | email: orders.uk@theapharma.com | web: www.thea-pharmaceuticals.co.uk

THOMSEN DENMARK tel: 07899727671 | email: lee@thomsendenmark.dk | web: thomsendenmark.dk

ULTRAVISION

tel: 01525 381112 | fax: 01525 370091 | email: info@ultravision.co.uk | web: www.ultravision.co.uk

WINDCAVE LTD

tel: 0800 088 6040 | email: sales@windcave.com | web: www.windcave.com Vision Now May 2025 27

Suppliers’ directory

Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call 01580 713698.

The future of practice management software is here.

Putting cloud-based control at your fingertips wherever you are, on any device, Nova is the future of practice management software. With intuitive dashboards and intelligent reporting, it keeps your optometry business at the cutting edge.

BUSINESS INTELLIGENCE • PATIENT MANAGER • STOCK • ORDERING • TILL • DIARY • eGOS • EMAIL • CLINICAL Contact us today to book a no-obligation, in-practice demo.

optinetuk.com sales@optinetuk.com 28 Vision Now May 2025 • 0800 310 2400