With an extended power range of up to -13:00D, more children can now benefit from MiYOSMART’s award-winning spectacle lenses.
Editor: Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk
Features Contributor: Joan Grady jgparischats@wanadoo.fr
Business Editor: Philip Mullins FBDO p.mullins@nationaleyecare.co.uk
Art Editor: Stacey Potter BA (Hons) www.spottcreative.co.uk
The launch last month of a new UK Eye Data Hub unveiled some stark truths about the shape of the sector and the nation’s eye health – now and over the next 15 years (page 15).
Drawing on eye disease prevalence and incidence data compiled by 16 expert working groups, the sector bodies behind the new open-access planning tool predict that the number of people with glaucoma, AMD and cataracts is set to increase significantly over the next 10 years.
While the number of optometrists is forecast to leap by almost 40 per cent, orthoptists by 50 per cent and consultant ophthalmologists by a staggering 71.2 per cent, a decrease in the number of dispensing opticians (-11.7 per cent) and nurses specialising in eyecare (-33.3 per cent) looms large. Free to access and utilise, the tool is designed to help practice owners plan new clinical opportunities in primary eyecare, and staff recruitment and training, as well as to support health care commissioners and providers plan and design future eyecare services.
As Phil Mullins touches upon in his column, the pressures on independent practices continue unabated. This is why NEG is pleased to introduce Into Optics to members this month. Set up last year, the company’s online membership model includes a wide range of support and resources for independent practices, from initial outreach in schools to recruitment and retention post qualification. Learn about the background to its development from founder, Gemma Drake, and how to join the programme.
Elsewhere this month, find out what NEG’s preferred suppliers will be showcasing at 100% Optical next month, learn how new NEG preferred supplier Bird Eyewear is proudly ruffling feathers in eyewear sustainability, read the latest on Hoya’s myopia management spectacle lenses, and step into greener pastures with our style spotlight on eco-friendly eyewear...
Nicky Collinson Editor
Safilo and Under Armour have renewed their global licensing agreement for Under Armour branded eyewear until 2031. Through the renewed agreement, the companies will offer lightweight, versatile eyewear solutions – both sunwear and prescription – to support athletes on and off the field as well as for everyday wear.
“We are enthusiastic about extending our successful partnership started in 2020 with Under Armour,” commented Vladimiro Baldin, chief licensed brand and global product officer at the Safilo Group. “Their vision of innovation, quality and performance perfectly match our strategy. Safilo will keep on investing in design and technology to create products that empower athletes and consumers in their everyday life.”
EssilorLuxottica’s latest children’s frames from Ray-Ban, Oakley, Vogue Eyewear and Miraflex are specifically designed to support myopia management with Essilor Stellest lenses. “At EssilorLuxottica, we are committed to bringing the best vision care solutions to children, blending advanced technology with thoughtfully designed frames,” said Richard Davies, commercial sales director for frames at EssilorLuxottica. “Paired with Essilor Stellest lenses, these frames offer the perfect combination of style, durability and myopia management.”
Rodenstock is preparing to launch BIG Exact Sensitive Lenses at 100% Optical next month. Discovering that visual sensitivity (VS) is highly individual and linked to eye biometry, Rodenstock developed the Visual Sensitivity Index to illustrate a patient’s VS. Rodenstock researchers found that for people with high VS, even slight changes in vision quality can cause disturbances and disrupt vision flow. They used that to further develop biometric lens calculations and design lenses optimised precisely for each
Part of Ray-Ban’s Fort-X collection, model 0RY1905 (pictured) is designed for children aged from four to 10 years. It features injected material TR XE 11261, said to offer
Lenses optimised for visual sensitvity
individual. These calculations where then used in collaboration with the University of Applied Science in Munich to study and test the result.
five times the impact resistance of traditional eyewear materials, and contains 50 per cent bio-based carbon content. The lightweight style comes in a range of pastel colours.
Rodenstock also conducted wearer trials and an eye tracking study to prove the efficacy and success of BIG Exact Sensitive lenses. The results showed that because VS lies on a spectrum, and the demands for the lenses change with different levels of VS, the lens design with BIG Exact Sensitive also varies with each individual. Lenses for people with high VS provide up to 42 per cent larger aberration-free zones, while lenses optimised for people with low VS offer up to 30 per cent reduced peripheral aberrations and softer transition zones. Speak to the team at 100% Optical to find out more.
Same first-lens fit success as spherical lens6-10* >95% first lens fit success6-9*
*Based on lens movement, centration and rotation at initial fitting.
References: 1. In a clinical trial to evaluate on-eye performance of TOTAL30® for Astigmatism lenses where n=69; Alcon data on file, 2021. 2. In a clinical trial to assess overall performance of DAILIES TOTAL1® for Astigmatism lenses where n=134 patients; Alcon data on file, 2021. 3. In a clinical trial to evaluate stability of axis orientation of DAILIES TOTAL1® for Astigmatism lenses where n=47; Alcon data on file, 2020. 4. In a PRECISION1TM for Astigmatism study where n=78 eyes: Alcon data on file, 2020. 5. Hines B, et. al. Clinical subjective performance of two daily disposable toric soft contact lenses. Poster presented at: American Optometric Association, Chicago. June 15-18, 2022. 6. In a randomized, subject-masked, multi-site clinical study with over 150 patients; Alcon data on file, 2005. 7. In a clinical trial to evaluate stability of axis orientation of PRECISION1TM for Astigmatism contact lenses where n=78 eyes; Alcon data on file, 2020. 8. In a clinical trial to evaluate stability of axis orientation of DAILIES TOTAL1® for Astigmatism lenses where n=47; Alcon data on file, 2020. 9. In a clinical trial to evaluate on-eye performance of TOTAL30® for Astigmatism lenses where n=69; Alcon data on file, 2021. 10. Perez-Gomez I, Valente R, Vonbun H. Survey of patient and ECP satisfaction with a new daily disposable toric contact lens. Optom Vis Sci; 2021;98:E-abstract 215040. TOTAL30® are monthly contact lenses for daily wear. See instructions for use, for wear, care, precautions, warnings, contraindications and adverse effects. Find at http://ifu.alcon.com 15605 © 2024 Alcon Inc. UKIE-DT1-2400038
At the time of going to press, CPD sessions for 100% Optical were booking up fast. Taking place at the ExCeL London from 1-3 March, this year’s event will be the first organised by CloserStill after it was sold by Media 10 last year. The second 100% Ophthlamology will run parallel to the show, with both programmes offering a range of education and talks from industry leaders, alongside the opportunity to network with industry peers and exhibitors.
Key themes this year include advanced imaging techniques, myopia management, artificial intelligence (AI), contact lenses, dispensing, clinical decision-making and glaucoma. New themes include ChatGPT and other AI models for optometric practice, allyship in practice, as well as No Skin off My Eye – a dermatology ‘drive-by’ for periocular skin. A lecture on current and future applications of AI for clinical eyecare practice will be delivered by Kishan Devraj, optometrist and honorary clinical research fellow at Moorfields Eye Hospital, and Dr Byki Huntjens, Association of Optometrists education lead.
Approximately 7,000 seats were available as bookings opened last month, featuring more than 100 hours of CPD sessions. To avoid double bookings and to ensure everyone has an opportunity to attend CPD sessions, CloserStill will release additional seminars as well as capacity on 10 February. It will also hold back 20 per cent capacity for walk-ins on the day, available on a first-come-first-served basis. For more information on all sessions and to register as a visitor, visit www.100percentoptical.com
The 2025 Cocoa Mint sunwear from Eyespace delivers its signature approach to summer styling, with 20 thoughtfully-developed pieces that lean into effortless relaxed glamour. Inspired by the latest trends, international fashion weeks and celebrity style, the new collection offers oversized eyeshapes and a bold, colourful palette.
Offered in size 52-19-145, signature 2025 style CMS 2151 is an oversized eye shape featuring an on-trend red to blue fade. With accents of fuchsia, this design takes a maximalist approach to sunwear styling with its sunset-inspired hues. Premium style touches are added through signature temple branding, while subtle pops of cobalt to the lug and inner tips add a layer of finesse.
British design company Inspecs has launched its spring/summer 2025 eyewear collections for each of its licenced brands. “Radley’s design direction has moved into a more pared-back space, with each sleek element carefully refined for maximum impact,” explained UK trade marketing manager, Lexy Edy-Berry. “Superdry cements its position as the powerhouse of High Street cool, retaining its intergenerational credentials as a go-to brand for urban styling.
“The O’Neill optical offering for this year combines laid-back beach vibes with hightech solutions for everyday adventuring. Finally, CAT has delivered a collection which symbolises quality, reliability and the grit to get the job done; it offers style and functionality with great value. We’re not attending 100% Optical this year, but want to offer NEG members some exciting discounts to celebrate this major event in the industry’s calendar. Contact us for more details – and we’ll bring the show to you,” added Lexy.
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The Optical Suppliers Association (OSA) will be running CPD sessions at its stand during 100% Optical next month – covering paediatric dispensing, eyecare for school children, and myopia management. Lectures attracting CPD points will also include lens production talks sponsored by Mainline Optical Connections and Hoya. Dr Alicia Thompson, keynote OSA speaker, will be on the OSA stand on Saturday 1 March, while Professor Bruce Evans, another keynote speaker, will be with the OSA on Sunday 2 March.
The OSA lectures have been curated to represent the diverse membership of the trade body, which brings together optical businesses involved in every
The Association of British Dispensing Opticians (ABDO) has been approved by the Chartered Management Institute (CMI) as a Registered Centre, giving the potential to extend its provision of management and leadership training. Previously
The British Contact Lens Association (BCLA) has published a summary report of BCLA CLEAR Presbyopia – published in Contact Lens and Anterior Eye last year. Featuring work from panels of globally respected experts, the summary report highlights key points taken from the eight
aspect of providing the means to improve vision – hence the strapline, ‘Empowering the profession’. Other presentations include ‘Evidence-based practice in myopia management’ by Lizzy YeowartMontogomery (EssilorLuxottica sponsored) and ‘Considering the visual multiverse’ by Sofia Fazal (Hoya sponsored). Bookings can be made at www.100percentoptical.com
operating as an e-centre with the CMI, ABDO offers the CMI-regulated Level 5 Certificate in Management and Leadership (three different courses), and the Level 5 Diploma in Management and Leadership. The CMI is the only chartered awarding organisation offering internationallyrecognised qualifications in leadership and management. The courses are research led and delivered online, enabling learners to combine study with work. ABDO delivers the training and student support, whilst the CMI assesses the assignments through marking and verification.
Nick Walsh, ABDO head of corporate development, said: “Approval as a Registered Centre by the CMI is a great accolade for ABDO. We have worked with the organisation for a number of years as an e-centre, but this new approval gives ABDO scope to look at broadening delivery options and courses in the future”. ABDO offers three intakes each year, in January, May and September. Applications for the next intake are open until 4 April, with training to begin on 1 May. To find out more and apply, visit the Business Hub on the ABDO website at www.abdo.org.uk
papers in an easily accessible format.
Lynn White, project executive for BCLA CLEAR Presbyopia, said: “This practical guide identifies the areas of interest within the papers – including a new global consensus definition of presbyopia, an overview of epidemiology and diagnosis, management techniques and what to expect
The spring/summer 2025 women’s Lacoste collection of sunglass and optical styles, part of the Monogram collection, feature iconic details and showcase a modern interpretation of the brand’s signature elements. The new collection is described as “feminine, elegant, sensual and iconic”.
Model L2978 (pictured) is a Monogram optical style for women, crafted from injected plastic. It has a bold, oversized modified-rectangular front, and a custom metal core wire embellished with the Monogram pattern visible within the transparent sides which also host the Lacoste extended logo. Shown in transparent rose, it is also available in transparent grey, transparent khaki and timeless black.
in the future. The work has involved the top experts in the field and allows us to support clinicians with what information is supported by evidence, help researchers to identify gaps in current knowledge, and to guide industry on what still needs to be achieved."
Access the report at www.bcla.org.uk
Clear Sky is Silhouette’s first eyewear collection using a new ‘bio-circular’ material –SPX Green+ – made with organic waste from industries like agriculture, forestry and aquaculture. SPX Green+ is said to reduce carbon emissions by 60 per cent compared to the production process of traditional raw-material made from the fossil fuel. “There is a major shift going on with consumer behavior; the idea of sustainable goods and services is a priority,” said Silhouette CMO Michael Schmied. “Clear Sky is our solution to a problem we all face with climate change, one frame at a time.”
There are eight shapes in the collection, from oversized feminine frames and vintageinspired pantos to sleek cat-eyes and timeless rectangular shapes. Global sustainability advocate and model Arizona Muse is the face of the collection’s ‘The world we want to see’ campaign. She said: “This is a big step forward for the optical and fashion industries. I’m thrilled to collaborate with Silhouette, a company committed to fossil fuel reduction and crafting with materials that are better for our planet. The Clear Sky collection is everything I’m looking for in eyewear and fashion.”
The Association of British Dispensing Opticians, the College of Optometrists and FODO issued a joint statement last month, backing the government’s commitment to give patients more control and choice over their care. “To deliver this vision for all patients in England, it is vital for more care to be delivered out of hospital and closer to home,” the optical bodies stated. “Without this change, hospitals will continue to struggle to meet the needs of our ageing population and patients will continue to suffer avoidable harm.
“Primary eyecare is ready to work with the government and NHS England to make this much needed change a reality. In all communities across England, optometrists
and dispensing opticians have the core clinical skills and infrastructure in place to treat more patients and help prevent avoidable sight loss owing to delays in hospital care. It is essential that primary eyecare is fully utilised as part of the government’s reform plans for elective care for the benefits of patients.”
The Association of Optometrists (AOP) has also welcomed new plans announced by NHS England and the government to cut waiting lists for patients by shifting care from hospitals to community, but called for primary care to be ‘fully utilised’ as a core part of healthcare reform. Under the Elective Reform Plan, millions of patients are set to receive faster
Under the new leadership of CEO Sarahjane Cross, CLPL has unveiled a new brand image alongside the launch of its new website at www.clpl.co.uk. Based in Bedfordshire, CLPL specialises in consultancy for lens design and patent development. It also offers its expertise in processes management, clinical and regulatory compliance, distribution, marketing and a range of other services.
“We are thrilled to unveil the new CLPL website, a platform that reflects our commitment to innovation and excellence in contact lens design and technology,” said Sarahjane. “This launch marks a significant milestone in our journey, offering an enhanced experience for our customers and partners as we continue to push the boundaries of what’s possible in smart contact lenses and vision care.”
diagnosis and treatment, working to a target of delivering routine care to nine in 10 patients within 18 weeks.
Adam Sampson, AOP chief executive, said: “... we have long called for action that will create efficiency in the NHS and better outcomes for patients through our national Sight won’t wait campaign. Optometrists on the High Street have the clinical skills and experience, the premises and the equipment to deliver high-quality eyecare, accessed locally. We welcome the government’s commitment to reform and investment, and hope to see that commitment mirrored in the upcoming 10 Year Plan for Health.”
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Registration is now open for the British Contact Lens Association’s (BCLA) 2025 clinical conference and exhibition, taking place at the Birmingham ICC from 5-7 June. BCLA chief executive, Luke Stevens-Burt, said: “Delegates will see the very latest innovation that is shaping the eyecare profession and will receive expert clinical insight, with live demonstrations, workshops and interactive sessions led by world-class speakers in all aspects of contact lenses and ocular surface, as well as the highly anticipated BCLA honours and professional awards.”
Sessions will see speakers share their insights on the latest innovations in clinical practice and discuss advancements in subjects such as contact lenses, myopia control, dry eye, ocular health and anterior eyecare. For example, Professor Philip Morgan will deliver a keynote presentation on ‘A perspective of contact lens wear’, Dr Nick Rumney will discuss ‘Detecting and managing anterior eye inflammation’, and Dr Rachel Casemore will present the Irving Fatt Memorial lecture on ‘Dry eye disease in young adults: risk factors, clinical signs, and biomarkers’.
The programme also features live demonstrations and practical handson workshops showcasing the newest techniques, while delegates will hear from companies embedding artificial intelligence into the tools used for providing everyday patient care. Delegates can save more than 45 per cent with the combined early bird and member discounts available until 31 March. Visit www.bcla.org.uk
The annual charity golf day organised by Fight for Sight will be held on 2 July this year at the usual venue of Stoneleigh Deer Park Golf Course near Coventry. During the last 29 years, Fight for Sight’s Warwickshire fundraising group has helped to raise more than £350,000 from the Golf Day and other events. The entry fee for team of four is £390, which includes a bacon or egg roll on arrival, 18 holes of golf, and a three-course dinner. A trick shot golfer on the 15th hole par three will challenge players to ‘Beat the pro’ and perform some new tricks. The evening social will include a game of ‘heads and tails’, a live auction, plus the presentation of prizes and the Fight for Sight Cup.
Fundraising group chair, Debbie White, said: “This year, we are celebrating 30 years and we are looking forward to seeing all our loyal supporters as well as new ones too. Fight for Sight is a charity that is close to my heart as I have Usher syndrome, which is a rare genetic disorder that causes hearing loss and vision impairment. Our dedicated team of volunteers put on the annual event to raise funds that are put into medical research, so that we can try to ‘save sight. change lives’. We would love for you to join us this year to make it the best yet.” Find out more in the ‘Get involved’ section at www.fightforsight.org
New ‘smart fit’ Rock Star design, Clairo
A major achievement was celebrated by the Eyespace team at the end of last year, after it won a Silver award for its Rock Star children’s eyewear brand at the 2024 Junior Design Awards. Hosted by Junior Magazine, the awards saw Eyespace take home Silver in the Children’s Best Fashion Accessories category. Nicky Clement, Eyespace head of marketing, said: “We are incredibly proud to receive this award. Our Rock Star collection has been offering children stylish and functional eyewear for over 10 years, and to be recognised in this category is a real testament to the hard work and passion of our team.”
Four new designs in the Rock Star collection sit within a new ‘smart fit’ category, created following an extensive period of R&D into correct paediatric frame fitting in consultation with a leading industry expert. This sub-collection was designed to ensure correct fitting based on how a child’s facial features adapt as they grow, and are suitable for myopia management lenses. They include model Clairo, available in vibrant apple green (pictured), fuchsia pink and tortoiseshell.
Eyecare sector organisations across the UK, led by the College of Optometrists, have collaborated to launch the UK Eye Care Data Hub to support healthcare commissioners and providers plan and design future eyecare services. The new data tool forecasts the number of people expected to have a wide range of eye diseases and conditions, and models the future eyecare workforce, by UK nation and region, over the next 15 years.
Using eye disease prevalence and incidence data, the number of people with late age-related macular degeneration is predicted to increase by 24.4 per cent across the UK over the next 10 years. Primary open-angle glaucoma is predicted to increase by 15.9 per cent, and vision impairing cataracts by 16.7 per cent. The tool models more than 40 eye conditions, and more will be added in future updates to provide a comprehensive view of eye disease and conditions across the UK.
The Hub also allows users to calculate the future eyecare workforce, spanning both primary and secondary eyecare services.
For eyecare sector employers, the tool will enable them to make decisions about recruitment planning and investment in higher qualifications and training, informed by forecast future demand and trends in eye disease prevalence.
While the number of optometrists is forecast to increase by 38.2 per cent, orthoptists by 50 per cent and consultant ophthalmologists by 71.2 per cent over the next 10 years, there is also projected to be a decrease in dispensing opticians (-11.7 per cent) and nurses specialising in eyecare (-33.3 per cent).
Professional bodies are calling for both greater investment in training and a recognition that services should be remodelled, to make best use of the eyecare expertise available in and out of hospitals.
Dr Gillian Rudduck, president of the College of Optometrists, commented: “With the launch of the UK Eye Care Data Hub, eyecare commissioners and service planners across the UK will have access to critical data and insights to support them to plan services that meet the evolving needs of their local area more effectively. This
In recent years, there have been a number of questions raised about the suitability of the Esterman Visual Field test as the only sight test applied to screen drivers.
The UK testing regime is amongst the weakest in Europe, and there have frequently been calls for all drivers over the age of 70 to have compulsory eye examinations. But arguably, it is not just the over-70s that should be assessed.
The UK is one of only four European countries that deem a licence plate test adequate for obtaining a driving licence, and there is general recognition that a licence plate test is not an appropriate measure of visual acuity. The great majority of European countries require
visual acuity and visual field tests before granting a licence, while over a third apply additional measures such as contrast sensitivity or colour vision. These are all to be undertaken by a doctor, ophthalmologist or optometrist (depending on the nation).
In several countries, there are then regular tests carried out every five or 10 years – and in virtually all countries, testing at the age of 70 for all drivers is routine. Some countries will then apply restricted licensing according to the results. Furthermore, whilst the cost of pre-licence screening in Europe in some countries is set by the respective government, they do not pay for it – it is part of the cost of acquiring a licence.
The AIO would argue that a stronger testing regime in UK would help to avoid
will help ensure patients receive the right care, in the right place, at the right time, as well as reducing hospital waiting lists for the most urgent and complex cases. We believe that by commissioning more eyecare services in primary care, health commissioners can provide more timely access to effective eyecare for an ageing population and ultimately help prevent avoidable sight loss.”
Explore the data hub via the College of Optometrists’ website under Viewpoint, then Advancing Optometry. A webinar explaining how to use the tool will be held on 25 February. Register at https://register.gotowebinar.com/ register/4559318923298560349
unnecessary loss of life on UK roads, and should be the driving force for reform of the DVLA sight test regime. There should be a thorough analysis of the most effective regime(s) in Europe – or further afield – to inform a new testing regime. And the principle of ‘user pays’ should be applied across the board, with no taxpayer-funded scheme.
By Phil Mullins
We all know that the pressures on independent practices continue to grow, be that being swallowed up by a larger group, increased costs and/or the added burden placed on your business by additional national insurance contributions. So, it’s never been more important to be part of a wider community such as the National Eyecare Group (NEG).
For more than 45 years, NEG has been supporting independent practices across the UK. Over these decades, we have traversed numerous recessions, the end of the NHS as we knew it, the introduction of VAT on frames and lenses and, of course, the rise of the multiples. Yet we believe we are still as strong as we ever were. With over 1,000 members, we continue to develop support systems for our partner practices – working hard to ensure that there is a place for independent practices in the future.
As members of our community, we would like to invite you to join us at this year’s 100% Optical, where we will be sharing the very latest updates from both the Group and our IT division – Optinet. This includes new preferred suppliers and new terms and services, which we know will make a difference to your business. Everything we do is designed to save you time and money – so do come along to the stand for the complete lowdown. Hear how to maximise all of your membership benefits – and take advantage of a range of exclusive offers.
In 2024, 100% Optical heralded the successful launch of Optinet Nova, the very latest cloud-based software to help you manage your practice from consulting room to front-of-house. Designed to work for businesses of all sizes, Optinet Nova has proved to be very popular and is already being widely used across the country. As is always the case with Optinet, we don’t just launch software and leave it there, we continue to develop solutions – adapting to new advancements and user requirements.
At this year’s show, Optinet will demonstrate the new Nova Patient Portal, which enables your patients to interact with you on a level never seen before. In addition to being able to book appointments, patients will be able to review their prescription, or the contact lenses they are wearing, look at recall dates and message the practice.
There will also be an option for the patient to be able to upload an image, so if they call with any eye issues, you can review the eye before bringing them into the practice and giving informed advice. The portal will be fully flexible, so you’ll be able to choose which elements the patient can use – but we believe, by increasing your interaction with patients, you will see increased loyalty, greater spend and increased profitability.
An exciting addition this year will be Charmant which, as part of an exclusive partnership agreement with NEG, will be
joining us on our stand at the show. On display will be a wide range of Charmant’s current ranges, including its 2025 sunglass offering plus new styles that will be launched in the coming weeks. As with all of our arranged buying events with Charmant, any orders placed at the show will receive the additional five per cent discount, giving you an even greater reason to visit the NEG stand – which is E39 located next to the main stage.
Leading up to the show, we will be emailing you more details, not only with what we will be sharing at 100% Optical, but also what our preferred suppliers have to offer. This will enable you to plan your visit and make the most of your trip to the ExCeL. So make sure you keep an eye on your email inbox.
In the meantime, turn to page 25 for our 100% Optical preferred suppliers’ preview... ■
It’s now almost four years since MiYOSMART spectacle lenses were launched onto the UK market. With exceptional efficacy, they’ve gone on to become an indispensable product for thousands of independent eyecare professions.
The story began in the 2018, when the work of Professor Carly Lam and her team at the prestigious Hong Kong Polytechnic University became MiYOSMART, pioneering a new generation of myopia management spectacle lenses. Since then, a continued focus on research, and expansion to include photochromic and polarised sun options has resulted in a large and loyal following amongst eyecare professionals, with more than five million pieces sold worldwide to date. But for MiYOSMART, the journey certainly doesn’t stop there.
Myopia in children is not just a refractive error; the risk of ocular complications increases exponentially with increasing levels of myopia1. As such, it is critical to provide children who are at risk of developing high myopia with effective
treatment as early as possible.
By 2050, it is estimated that around one billion people (around 10 per cent of the world’s population) will suffer from high myopia (spherical refractive error of ≥-6.00 dioptres)2. If insufficiently managed, high myopia is associated with an increased risk of complications, such as cataracts, glaucoma, retinal detachment or myopic macular degeneration3. Therefore, managing
high myopia as early as possible may help preserve children’s vision in the long term. As a response to this growing challenge, Hoya Vision Care has just extended the power range of MiYOSMART spectacle lenses to -13.00 dioptres, allowing children with high myopia to benefit from DIMS Technology.
With the extension of the power range, MiYOSMART spectacle lenses are adapted to better meet the needs of children with high myopia. The diameter of the clear spectacle lenses has increased to accommodate higher prescriptions, particularly in children with wider pupillary distances, while also offering a wider selection of frames. Additionally, the edge thickness has been adjusted to maintain both the aesthetic appeal and optimal visual performance.
CONFIDENCE THROUGH EVIDENCE
From day one, evidence has been a cornerstone for MiYOSMART. As well as proving the lens works in the short and medium term, Hoya recognises the importance of providing long-term evidence.
In January of 2025, the company announced the results of an eight-year follow-up clinical study to evaluate the long-term myopia control effect and user experience in patients wearing MiYOSMART spectacle lenses4. This is the longest clinical study conducted and presented on a myopia management spectacle lens, and the announcement was made at the prestigious International Myopia Conference meeting in Sanya, China.
In the study, a significant proportion of participants who joined the original two-year DIMS randomised controlled trial5 continued to wear the DIMS spectacle lenses for as long as eight years. Overall, 60 per cent of the participants who wore DIMS spectacles for six years continued with them for as long
MiYOSMART spectacle lenses use Defocus Incorporated Multiple Segments (DIMS) Technology, based on the defocus theory, to manage and correct myopia in children5 The use of MiYOSMART spectacle lenses was proven to slow down myopia progression by 60 per cent on average in children aged between eight and 135 – with sustained myopia management effect over eight years4
as eight years.
The study showed that the myopia control effects of MiYOSMART are sustainable over time, with no rebound effect if lens use is stopped. All participants were satisfied with the benefits from the DIMS spectacle lenses, which raised their awareness of their own myopia management.
Professor Carly Lam, principal investigator of the study, said: “With myopia on the rise, it is important for eyecare professionals to choose treatments to slow the progression in children based on the best evidence available. Previous research has shown that the DIMS spectacle lenses appear to be a safe and effective method for managing myopia among the study population. We’re looking forward to seeing the impact of longer-term use on myopia management in this paediatric population.”
Adding to the evidence supporting MiYOSMART is a UK observational trial that recently announced its two-year results. The results indicate that MiYOSMART performs just as well in UK children as they do in Hong Kong Chinese children6 – reassuring in a field where many technologies are tested exclusively in Asia.
The World Society of Pediatric Ophthalmology and Strabismus and the International Myopia Institute (IMI) have endorsed MiYOSMART spectacle lenses with DIMS Technology as an effective myopia management solution7. MiYOSMART is one of a very select number of myopia management interventions to be endorsed by the IMI, which concluded the lenses are a safe and effective method of myopia management in children.
The lenses have previously won awards in the UK and worldwide including the prestigious Silmo d'Or and the Gold Prize, Grand Award and Special Gold Award International Exhibition of Inventions of Geneva. MiYOSMART is the subject of more than 50 scientific publications with the highest number of publications (vs. abstract in congresses) in peer-reviewed academic journals.
Building a reliable evidence base is essential, but it’s also important to ensure that’s conveyed in practice; not just in the consulting room but throughout the whole patient journey.
Keen to encourage consistent and effective dispensing, Hoya UK has long requested that practices become accredited before they begin to order and dispense
MiYOSMART. Whilst unusual in the segment, MiYOSMART’s accreditation course has nonetheless proven a huge success, with more than 4,000 ECPs now having completed it in the UK.
Building on this success, Hoya has now developed a new course, this time aimed squarely at optical assistants (OAs) and practice support staff. OAs and practice support staff are responsible for thousands of patient interactions every day, so it’s vital that they have the knowledge and the confidence they need to discuss myopia.
MiYOSMART In Practice is a 90-minute online training course, delivered in both live and pre-recorded formats. With no prior knowledge required or assumed, participants start by learning the basics of myopia before gaining an understanding of myopia management and, finally, learning how to communicate effectively with young patients and their parents, building confidence and understanding.
We know that the most successful and profitable myopia management practices are those that fully engage the whole team. As well as boosting staff confidence, this new course will unlock opportunities for independent practices to grow and prosper, attracting valuable new business and, most importantly, helping more children to access the treatment they deserve.
MiYOSMART In Practice is available in both live and pre-recorded formats. Contact your Hoya business development manager or email marketing@hoya.co.uk for more information.
The last few years have seen a revolution in the way we understand and approach the topic of myopia management. MiYOSMART has been at the forefront of that revolution from the very start. With 2025 now well underway, MiYOSMART will continue to
innovate; providing independent eyecare professionals with proven, evidence-based myopia management and the exceptional training and support they deserve.
1. Bullimore MA et al. The risks and benefits of myopia control. Ophthalmology 2021;128(11):1561-1579.
2. Holden BA et al. Global prevalence of myopia and high myopia and temporal trends from 2000 through 2050. Ophthalmology 2016;123(5):1036-1042.
3. Williams K, Hammond C. High myopia and its risks. Community Eye Health 2019;32(105):5-6.
4. Lam CSY et al. Eight years of wearing Defocus Incorporated Multiple Segments (DIMS) spectacle lenses: user experience and myopia control outcomes. Poster number B32. 19th International Myopia Conference, Sanya, China. Presented 27 September 2024.
5. Lam CSY et al. Defocus Incorporated Multiple Segments (DIMS) spectacle lenses slow myopia progression: a two-year randomised clinical trial. British Journal of Ophthalmology 2020;104:363-368.
6. Fulton JM et al. Multi-site observational study of Defocus Incorporated Multiple Segments (DIMS) spectacle lenses in UK children: two-year results. IMC Conference Presentation (2024).
7. World Society of Paediatric Ophthalmology and Strabismus Myopia Consensus Statement 2023. Available at: www.wspos.org/swdcore/ uploads/WSPOS-Myopia-ConsensusStatement-2023-1.pdf
Hoya Vision Care is committed to continually evolving myopia management solutions to support eyecare professionals in providing the best care possible to their young patients. Through this action, they aim to enable as many children as possible to take advantage of effective and innovative care.
Founded by the Bird brothers in Devon, Bird Eyewear is one of the UK’s fastest growing eyewear brands. Its thoughtful frames are innovative masterpieces, thanks to the ability to combine exceptional quality and design, while also being a leader in sustainability. The result is an exquisite collection of frames made from Bird’s own innovative bio-acetate, alongside recycled alloys and repurposed materials.
As well as being the highest scoring B Corp in the eyewear industry, Bird is multi-award winning – including Frame of the Year winner at the Optician Awards and the Love Eyewear Awards. This has led the brand to release collaboration frames with well-known names such as the World Wildlife Fund (WWF) and the Royal Society for the Protection of Birds. Bird has pioneered the fastest growing glasses recycling scheme in the UK, which is free
of charge to stockists. Waste frames are processed in Exeter, Devon, with useable pairs given a second life, and waste materials turned into new cases.
“Bird Eyewear believes everyone has the right to see nature and be inspired by it”.
Based in ‘the greenest city in the UK’, nature is at the heart of what Bird does and is reflected in every pair of Birds, whether creating new innovative materials or planting forests. Founders Ed and Lawrence have taken an innovative approach to eyewear from the start, with beautifully crafted frames and a no-compromise approach to creating eyewear inspired by nature that has the highest-quality premium finish. In 2024, the team opened The Nature Lab in Cornwall, an R&D facility that combines their love of nature with innovation, from testing natural dyes to mimicking shapes found in nature. Bird is not just slapping a ‘green’ label on frames and calling it a day. As a B Corp, the brand is verified to meet the highest standards of environmental impact; it shows the brand is all in on making a positive impact, socially and environmentally. It
also means it’s an open book to customers, making its supply-chain public, and having one of the most in-depth carbon emissions reports in the industry. Each frame has an average CO2 footprint of 1.09kg, that’s less CO2 than taking a 10-minute shower.
In today’s world, consumers are increasingly seeking sustainable options in all aspects of their lives, including eyewear. Opticians can attract and retain customers by offering eco-friendly frames that align with their values. By stocking credible sustainable products, opticians play a vital role in reducing the industry’s carbon footprint and promoting responsible manufacturing practices. And while sustainable frames used to come with a compromise on design, durability and finish, Bird has bucked this trend to create beautiful high-quality frames that challenge the very best in the industry.
Bird Eyewear believes everyone has the right to see nature and be inspired by it. Good choices have an impact, and this has become a reality through the Bird Forest, a tree-planting project across Devon and Cornwall where the team are planting over 10,000 trees themselves, creating a bio-diverse woodland that promotes carbon reduction goals. This has become a key story for customers who are able to join the team on planting days.
Bird Eyewear only works with independent opticians, and knows the importance of individuality. Frames are designed with optics, fashion and sustainability in mind,
appealing to a wide range of customers, and that are easy to handle, glaze and dispense. Never compromising on quality or craftsmanship, the collections go the extra mile with natural dyes, gold-inlays, matte and gloss finishes, and every pair carries Bird’s recognisable temple motif.
Meet the founders and team at 100% Optical 2025 on stand S22 in the Studio section, and explore the latest ranges and offers – including a world exclusive launch with the WWF: the very first optical range from the world’s most well-known nature brand. Inspired by two mighty trees, the Sorva and the Kapoc, six striking frames feature a hand-scraped top-half that mimics the texture of wood. The collection is only available through Bird Eyewear.
Becoming part of the Bird Flock is easy and carries many benefits. Opticians can deliver a unique, socially responsible product that sets it apart from the competition, and stockists have access to spectacular point-of-sale, free swaps, consignment options, social media support and Bird’s recycling scheme.
NEG members now have exclusive access to Bird’s latest collections with special discounts and offers. You’re invited to explore Bird’s range of exceptional frames and join in making a positive impact on the environment.
To become a stockist, contact the Bird Eyewear team today. Head to www.birdeyewear.co.uk or call (+44) 01392 703004 where you can request samples or a visit. ■
By Gemma Drake, founder and director, Into Optics
The UK is facing an alarming shortage of skilled professionals in STEM (Science, Technology, Engineering and Maths). A 2023 ‘Mapping of optical businesses’ report, commissioned by the General Optical Council (GOC) and undertaken by Europe Economics, revealed increasing difficulties in recruiting qualified optical professionals. The report revealed that nearly 70 per cent of optometrist vacancies remained unfilled for more than 60 days. This growing issue has only been exacerbated by the impacts of Covid-19 and Brexit.
It’s fair to say the UK’s optical industry is in a recruitment crisis. We’ve seen technological advancements and improved patient care transform optometry, but the challenge of attracting and retaining skilled optometrists persists, which poses a
significant risk to our sector. Independent practices, in particular, are feeling the strain. With limited visibility among new talent and strong competition from large national chains, small businesses are often overlooked by graduates who are drawn to alternative career pathways.
Large chains have the clout to counter this competition, with continued investment in early career engagement strategies, long-established relationships with universities and structured entry points into the profession. By supporting students long before graduation, they’re able to build strong future talent pipelines – a robust strategy that has enabled them to dominate the optical talent space.
The GOC’s Business Registrant Survey 2024 report indicates that 50 per cent of the multiples currently offer placements to optical students during their studies. Comparatively, only 11 per cent of independents support students during their studies, citing time constraints and financial factors as reasons not to offer placements. Independent businesses are at the heart of this industry, but many are missing out by failing to engage the future workforce. This leaves the door wide open for the multiples, who actively recruit the majority of newly qualified optometrists by the time they graduate.
With a significant number of optometrists in the independent sector retiring soon, the competition for talent is only set to intensify. But with fewer resources, manpower and limited educational links, it’s unsurprising that these small businesses have become reliant on alternative and unsustainable solutions to keep operations moving.
These short-term fixes come at a financial and operational cost, threatening both profitability and continuity of service. Many practices are reliant upon locum cover to fill vacancies, but locum fees are significantly higher than the cost of employing permanent staff. Recruitment agencies present another expensive option,
which unfortunately erodes already tight profit margins.
For the customer, reliance on temporary staff also disrupts continuity of care – arguably the hallmark of independent practices. Patients value the long-term relationships they build with their optometrists, but this becomes difficult when staffing is transient and unpredictable. Over time, it’s understandable that this instability could undermine patient trust and loyalty, making it harder for practices to grow their patient base and, ultimately, risks the fate other areas of our communities and Great British High Streets have succumbed to – closure.
Retention presents another issue. The demands of our future workforces across all disciplines are changing and evolving, as we expect generations to. Optometrists, in particular, are increasingly seeking flexibility and autonomy in their roles. Independent practices are well-placed to meet these needs, yet many graduates remain unaware of the opportunities they offer. This disconnect limits the ability of independents to attract the next generation of talent, despite their potential to provide fulfilling, community-focused careers within a reputable healthcare industry.
In spite of these challenges and misconceptions, independent practices continue to have a unique appeal that resonates deeply with many optometrists, as well as the communities they serve. They provide longer appointment times,
patient-centred care, and the autonomy to shape clinical decisions. For professionals seeking meaningful work in a communityfocused setting, independents can offer the ideal environment.
Smaller business models also enable optometrists to have a direct impact on the services they provide. This level of influence and flexibility is difficult to replicate in larger chains, where corporate structures often dictate day-to-day operations. For optometrists looking to develop their skills and make a tangible difference, independent practices are an incredibly attractive proposition.
It’s clear the challenge for independents is not to change their business structure, or try to replicate the experience of a larger chain. The opportunity lies in communicating these strengths and opportunities to new talent and optometrists in the making. Students and early-career professionals are often exposed to the corporate model of optometry during their training, which can overshadow the benefits of working in smaller, independent practices if their message isn’t out there. So what can be done?
To address these challenges and stabilise the future of our independent optical businesses, Into Optics was developed in 2024. The online membership model acts as a support service for independent practices and business owners, providing the tools and know-how to attract, recruit and retain the next generation. By bridging
the gap between practices and future talent, Into Optics aims to empower independents to compete with larger chains.
Membership includes a range of support, from the initial outreach in schools to onboarding and retention post qualification. The programme offers a self-directed option, providing editable slide decks, video tutorials, and tailored resources specifically designed to engage young STEM audiences and educators. Hands-on support for practice owners who lack time, or who are new to recruitment activities, is also available.
Into Optics also ensures that new hires are fully prepared to thrive in an independent practice setting. By bridging the gap between academic knowledge and real-world skills, the programme helps new recruits integrate smoothly into their roles, reducing turnover and improving profitability.
Through proactive outreach, Into Optics engages with schools, colleges and universities, at both regional and national level, to highlight the unique benefits of joining the independent sector. By partnering with Into Optics, practices will benefit from the wider reach of a singular brand dedicated to putting independents on the radar of all future and existing optometry students – offering an attractive alternative to the multiple route.
Since its inception in 2024, Into Optics has received overwhelmingly positive
feedback from its trial services: 100 per cent of students described the workshops as engaging and enjoyable; 98 per cent rated the sessions 9/10 or higher; and 82 per cent said they were now considering a career in optometry after attending a workshop.
One student remarked: “I’ve been looking at dentistry, but after hearing about the opportunities in optometry, I’m now thinking of switching my focus to optics. The local opportunities are exciting.” Teachers have also praised the workshops for their impact on students. A lecturer shared: “This was one of the most engaging career sessions we’ve hosted. It gave our students a clear understanding of the opportunities in optometry and inspired many to explore the field further.”
Within four weeks of the first workshops being delivered, an independent optical group welcomed one promising student for a work experience taster day, with two more ready to be welcomed early this year. The business also received regional press coverage for its work with Into Optics and commitment to engaging with local schools, helping to raise its profile within the area. The director commented: “Thanks to the Into Optics team, we’re now on track to create a sustainable talent pipeline and reduce our reliance on locum cover. It’s a game changer for us.”
With the support of services like Into Optics, independents can change the narrative and level the playing field. By increasing their visibility and engaging with future optometrists early, they can position themselves as employers of choice, offering a favourable alternative to the corporate model.
Into Optics is primed to officially launch at 100% Optical. Here the team will reveal more details of the programme, connecting with practices that could benefit and showcase recent work supporting independents to build sustainable talent pipelines.
To find out more about the service or schedule a time to meet at 100% Optical, email info@intooptics.com or find us on stand C7. You can also visit www.intooptics.com
The recruitment challenges facing UK optics are complex, but they are not insurmountable. With the right strategies and support, independents can thrive, ensuring their continued role in delivering exceptional care to communities across the country. ■
NEG’s preferred suppliers look forward to welcoming members to their stands at 100% Optical next month. Here’s a taste of what’s in store...
By Nicky Collinson
Alcon is planning a stronger presence at the show than in previous years. Its stand will feature the company’s latest innovations in water surface contact lenses as well as intraocular lenses used in cataract procedures. Alcon is also sponsoring the Future Practice Hub this year, offering delegates an opportunity to attend three exclusive CPD sessions daily on: toric lenses and digital eye strain; mastering multifocals; and streamlining the contact lens journey. It will also present a main stage CPD lecture on how artificial intelligence (AI) is transforming the landscape of eyecare.
Focus on ocular health supporting technologies
Learn more about the technologies behind Ultra One Day contact lenses at the Bausch + Lomb stand. Featuring the company’s ComfortFeel and MoistureSeal technologies, the lens is designed to release a proprietary combination of comfort and eye health ingredients during wear to help maintain the tear film and ocular surface homeostasis. “There will also be exciting news for presbyopes, as we expand our contact lens portfolio even further to enable practice growth,” said Petra Vacca, business unit director for Bausch + Lomb Vision Care UK/I and Nordics.
BIB Ophthalmic Instruments will showcase the new-generation, high-resolution Optopol Revo HR optical coherence tomographer (OCT). Axial length measurement will be further enhanced with new myopia management software as well as the new Ultra-widefield OCT scanner. On the Saturday evening, attend the Optopol Revo
Try the Perivision VR headset at the BIB stand OCT Symposium at the Aloft Hotel (contact BIB to reserve a place). See the Thermaeye intense pulsed light device live in action –and the new VisionOne by Perivision, the UK’s first UKCA-approved virtual reality headset for testing visual fields with AI algorithms.
Bird Eyewear will showcase its largest range yet, including the innovative Plantix collection featuring high-quality bio-acetate made with plant dyes for unique frame colouring. In a world exclusive, Bird will launch its World Wildlife Fund optical range, designed to celebrate and protect the Amazon Rainforest – a collaboration that further cements Bird’s commitment to sustainability and environmental preservation. NEG members will have access to special offers, free swaps, consignment options, social media support, Bird’s recycling scheme and ‘spectacular’ point-of-sale.
An array of new eyewear products across the Continental Eyewear portfolio on display will include fresh LK Bennett styles that combine timeless elegance with modern design. Visitors can also explore the expanded StarFit collection, featuring a new range for older children developed using Dr Alicia Thompson’s research, funded by the Association of British Dispensing Opticians. The frames are designed to deliver a tailored and comfortable fit.
A new Star-Fit style from Continental Eyewear
The team from CooperVision will be keen to discuss how the company can offer “a lifetime of wear by providing vision correction for 99.9 per cent of patients” (prescription coverage database n=101,973 aged 14 to 70 years of ages; CVI data on file). CPD will also play a key role on the company’s stand, with pre-bookable sessions on topics that will allow delegates to gain CPD points.
Luxury eyewear brands will feature on the De Rigo stand – including Chopard, Porsche Design, Rodenstock, Philipp Plein and Roberto Cavalli. “We strive for unparalleled quality, cutting-edge technologies and innovative designs – bringing Italian style and tradition to eyewear all over the world. These principles are strongly reflected in our premium brands,” said a spokesperson. “Whether you are looking for minimalist and state-of-the-art designs combining style and function, or to turn heads in Swiss high-end jewellery, we have frames for all fashions and functions.” The company will also display its diffusion brands including Mulberry, Police, Lozza and Furla.
EssilorLuxottica will launch two new instruments – with live demonstrations and insights into optometry, eye health care and lens finishing. Select styles from brands including including Emporio Armani, Diesel, Ray-Ban, Ralph by Ralph Lauren and Swarovski will be on display – and visitors will be able to discover more about Ray-Ban Meta via on-stand demonstrations. Lens innovations will also be available to view including the Varilux XR series, Essilor Stellest lenses, Transitions Gen S and Eyezen. The company is sponsoring the 100% Optical Academy, and delivering a lecture on ‘Improving the performance of varifocals with personalisation’.
First-time exhibitor Evil Eye – from the Silhouette stable – will preview an exclusive E-sense Next design launching in April through Evil Eye partner practices. Details of the new performance style will be available at the stand. Silhouette has been
Eyespace’s new Range Rover model RRS315
The spring/summer 2025 sunwear collections from B Corp certified Eyespace promise to “meet every dispensing need”. Visit the company’s stand to view fresh and innovative new styles across the Range Rover, Aspinal of London, Defender and Cocoa Mint sunwear collections. New-season releases in the Range Rover collection feature a selection of premium polarised lenses. Developed in the finest Mazzucchelli M49 bio-acetate, model RRS315 features subtle yet luxurious Range Rover design icons including subtle, precision laser-etched branding and minimalistic pin detailing. A premium custom bevelled metal twin hinge adds extra appeal. See this and much more at the Eyespace stand.
Visit the Hilco Vision stand for a demonstration of the Smart System VR headset, the newest addition from Hilco-owned M&S Technologies. The programmable headset is lightweight, compact and portable, allowing for testings in a variety of settings. The headset can be combined with Hilco’s Smart System software for “the most versatile vision testing device on the market”. The system includes all the usual perimetry functions plus colour, stereo and contrast testing. Practitioners who use frequency doubling
developing and producing highly functional sports eyewear for more than 25 years. All Evil Eye sports eyewear models are manufactured in Austria and can be fitted with prescription lenses – also produced in Linz – and adjusted to individual visual acuity.
technology for perimetry can now benefit from a new Wavesync programme, which mimics the flicker test. Speak to the team about a trade-in offer.
Miyosmart spectacle lenses will be the talk of the Hoya stand. Harnessing DIMS technology to slow myopia progression “by an average 60 per cent”, Miyosmart lenses are backed by extensive evidence including a randomised clinical trial followed up over eight years, and a UK-based observational study now in its third year. The lenses are endorsed by the International Myopia Institute as a safe and effective method of myopia management. An extended power range now fulfils prescriptions up to -13.00D, accommodating both high myopia and astigmatism, with the highest minus power of -13.00D with cyl up to 4.00D.
On the Practice Building stand, the team will be sharing their top strategies for quickly and easily increasing and protecting a practice’s bottom line – regardless of what else is going on. Visitors will be able to join regular short workshops on how to: quickly increase bottom line profits; bring more patients through the door; get your life back with time and project management; automate excellence with independent friendly management systems; create an exit plan; implement staff training and review systems that work even in small teams; make a practice truly sustainable. The team will also have a very special show offer for any NEG members who drop by.
Retail Experience Design (RED) will celebrate its 10th anniversary at the show – marking a decade of crafting practice spaces that transform the patient-customer experience. The team will be reflecting on its successful projects over the past 10 years, celebrating designs that have created highly efficient workspaces optimised for both customer satisfaction and business performance. They will also demonstrate how the company’s results-driven approach has consistently improved services, attracted more customers, grown sales, and significantly increased profitability for practices.
Glasklar will take centre stage at Positive Impact’s stand
Positive Impact (PI) will focus on its extensive independent-only range of products in myopia management, presbyopia and dry eye – with new launches across its portfolio. Centre stage will be the original refillable spectacle lens cleaner, Glasklar, with a new in-practice cleaning solution to be launched. Learn about the company’s range of myopia management contact lenses – including Optician Award winning NaturalVue 1-Day Multifocal, the novel Alexa orthokeratology lens and Esencia, a frequent replacement soft lens available in spherical and toric prescriptions. In the Dry Eye Zone, dry eye treatments, opti-cosmetics, dry eye diagnostics and a unique affiliate website will be on show.
BIG Exact Sensitive Lenses will be launched on the opening day of the show at the Rodenstock stand. The culmination of five years of R&D using advanced AI algorithms, the lenses are biometrically produced using a bespoke Visual Sensitivity Index. BIG Exact Sensitive Lenses for patients with high visual sensitivity feature smaller, more concentrated aberration fields. These are said to provide up to 42 per cent larger aberration-free zones, reducing the potential for vision disruptions. BIG Exact Sensitive Lenses optimised for patients with low visual sensitivity have more evenly distributed aberration fields. The low sensitive design is said to offer up to 30 per cent reduced peripheral aberrations and softer transition zones.
Ultravision will discuss KeraSoft AV, its new monthly disposable silicone hydrogel contact lens designed specifically for patients with keratoconus and irregular corneas. KeraSoft AV incorporates Freeform Stabilisation, which utilises Peripheral Balancing Zones that interact with the top and bottom lids, allowing for “fast and effective stability”. The reduced thickness of the design allows the lens to drape more effectively over corneal irregularities, for all-day comfort and healthier eyes. With an easy fit system, KeraSoft AV has three design options enabling the prescriber to enhance the lens geometry to fit the overall cone shape while reducing overall chair time. Ultravision will also exhibit its cosmetic and prosthetic lenses range plus Avanti.
By Joan Grady
Environmental changes and global warming affect how people live and the way companies produce products. In recent years, this has dramatically influenced people’s decisions on where to live, what to eat and wear, and how to travel. The air we breathe and the natural world that surrounds us is in peril. Trees, plants and flowers, coral reefs and critically-endangered species are rapidly declining.
Increased awareness on the part of companies who produce goods required for everyday use are concentrating on research efficiency that will reduce potential harm to the environment. The optical industry has embraced this endeavour to create spectacle frames that are friendly to the planet, comfortable and so desirable to wear. Designs are imaginative, colours are superb, plus the latest technology is utilised for easy wear and care.
Social purpose is a vital part of family-owned and large multi-national corporations. A newly-welcomed NEG preferred supplier, Devon-based Bird Eyewear was launched by brothers Ed and Lawrence – and creates ultra-low carbon frames. The heart of the Bird’s mission is to combine sustainability, style and innovation. Bird Eyewear is committed to reducing the environmental impact of eyewear production without compromising on design or quality. At the core of the brand’s
philosophy is its dedication to using eco-friendly materials and processes.
Bird's signature Plantix bio-acetate is derived from plant-based sources, significantly reducing the frames' carbon footprint. The company produces fashionable frames that cater to a wide range of tastes and preferences. For example, its new Rio Sunset Pink frame is handcrafted in Plantix and is the brand’s fastest selling style. Unique colour tones come from plant-based colours and kind-to-nature production. The oversized, yet subtle cat-eye in Rio Sunset Pink is the embodiment of a luscious autumn skyscape.
Atlantic Optical is also a family business. Daniel Smerald, director of sales and marketing, tells Vision Now: “Atlantic Optical’s commitment to sustainability goes hand in hand with our ethos as a
family-run company. We recognise the importance of making conscious decisions to become greener, and strive annually to improve our use of recycled materials and ethical supply chains – and to minimise wastage. Our charity engagement in the UK will soon be global. Step by step, we can all make a difference. Big & Tall is our greenest collection and is made of bioacetate and recycled cases – with much more to come.”
From deep in the lovely surroundings of Somerset, Mulberry Eyewear has launched designs that are fun, stylish and chic. Sleek and sophisticated in black and gold, style VLM248 is a bold, square shape featuring a saddle bridge and smartly decorated sides. Using acetate derived from renewable sources allows for intricate designs, vibrant colours and a polished finish. The frame reflects modernity as well as the timelessness that is inherent throughout the Mulberry Eyewear collections, distributed by De Rigo
Bravewear is a new forward-thinking brand from Go Eyewear, which is committed to environmental consciousness. The entire collection, including the metal components and sunglass lenses, is crafted from recycled materials sourced from waste, transformed to ensure safety, quality and sustainability. These high standards also significantly reduce pollution, making a positive impact on the planet. Sleek sunglass styles BRW3014 and BRW9067 signify the interaction of Bravewear
eyewear style and eco-friendly concepts.
The focus on sustainability and contemporary, stylish frames are a high point in the Cameo Sustain collection from Continental Eyewear – part of the Millmead Group. Each frame is crafted using rPET from the repurposing of three to four plastic bottles, while the demonstration lenses are biodegradable and hence naturally decompose in landfill. Cameo Sustain Meadow artfully shown here, artfully captures streamlined elegance in a contemporary silhouette that is likely to enhance any face shape.
The Botaniq brand was introduced by Inspecs in 2020, to create eco-friendly eyewear that not only looks great but helps safeguard the planet for future generations. The brand is committed to engaging in globally responsible practises to reduce the human impact on the earth. Stunning designs from Botaniq include elegant sun style 7060 shown above, with a striking sea blue frame front and tortoiseshell sides.
Agriculture, forestry and aquaculture are industries that contribute organic waste materials for recycling. Silhouette has now introduced the first ever 'bio-circular' material SPX Green+, said to reduce climate impact with 100 per cent renewable energy resulting in a "high-performance frame of exquisite comfort, elegance and durability".
Silhouette’s Clear Sky collection features eight distinctive shapes that draw inspiration from the vibrant and translucent hues of thriving Mediterranean ecosystems. The range includes edgy cat-eye, contemporary rectangular and oversized feminine forms plus vintage-inspired panto shapes.
British luxury label Aspinal demonstrates its eco credentials with style 1578, a generous cat-eye silhouette in a distinctive bio-acetate tortoiseshell pattern. On-trend colourations and bold shapes contribute to the care of the planet whilst offering the wearer a great look. Aspinal eyewear is distributed by Eyespace, which is committed to reducing carbon emissions to achieve net zero, and eliminating single use plastic from the supply chain.
Consumer behaviour is changing as customers develop new shopping habits
that take into consideration how their purchases will affect the planet and their daily lives. NEG members can reap rewards by introducing bio-based, eco-friendly eyewear that reflects this growing trend. With elegant colours inspired by nature’s beauty, bold shapes and high-performance materials, such frame collections help preserve the planet for the benefit of all. ■
ALCON UK
tel: 0371 376 0017 | fax: 0871 351 1005 | web: www.uk.alcon.com
ASSOCIATED OPTICAL
tel: 01628 600410 | fax: 01628 666495 | email: sales@assopt.co.uk | web: www.associatedoptical.com
ATLANTIC OPTICAL UK LTD
tel: 02920 362 136 | fax: 02920 362 137 | email: info@atlanticoptical.co.uk | web: www.atlanticoptical.co.uk
BAUSCH + LOMB
tel: 020 8781 2900 | web: www.bausch.co.uk
BIB OPHTHALMIC INSTRUMENTS
tel: 01438 740823 | email: sales@bibonline.co.uk | web: www.bibonline.co.uk
BIRD EYEWEAR
tel: 0751 568 8907 | email: ryan@birdeyewear.co.uk | web: birdeyewear.co.uk
BONDEYE OPTICAL
tel: 0121 7723888 | fax: 0808 2801865 | email: sales@bondeyeoptical.co.uk | web: www.bondeyeoptical.co.uk
CALEDONIAN OPTICAL LTD
tel: 01224 596 006 | email: info@caledonianoptical.com | web: www.caledonianoptical.com
CARDNET
tel: 0345 604 2491 Option 2
CENTROSTYLE OPTICAL CENTRE SUPPLIES LTD
tel: 01923 239267 | fax: 01923 253951 | email: sales@centrostyle.com | web: www.centrostyleproducts.com
CFH DOCMAIL
tel: 07834 173 288 | email: chris.burridge@cfh.com | web: www.cfhdocmail.com
CHARMANT
tel: 07899 235 053 | email: uksupport@charmant.eu | web: charmant.com
CITATION
tel: 0161 464 6731 I email: enquiries@citation.co.uk | web: www.citation.co.uk
CONTINENTAL EYEWEAR
tel: 0151 426 3907 | fax: 0151 426 9340 | email: sales@continental-eyewear.co.uk | web: www.continental-eyewear.com COOPERVISION
tel: 0870 9000 055 | email: enquiries@coopervision.co.uk | web: www.coopervision.co.uk
DE RIGO UK LTD
tel: 01923 249491 | email: info.uk@derigo.com | web: www.derigo.com/en
DUNELM OPTICAL
tel: 01388 420420 | fax: 01388 810101 | email: dunelm@dunelmoptical.co.uk | web: www.dunelmoptical.com
ESSILOR
tel: 01454 281281 | fax: 01454 28128 | email: orders@essilor.co.uk | web: www.essilor.co.uk
EYESPACE
tel: 01527 870550 | fax: 01527 837012 | email: info@eyespace-eyewear.co.uk | web: www.eyespace-eyewear.co.uk
GO EYEWEAR UK LTD
tel: 0800 9178270 | web: www.goeyeweargroup.com
HILCO EUROPE
tel: 0800 591150 | email: info@hilco.co.uk | web: www.hilcovision.co.uk
HOYA LENS UK
tel: 0845 330 0984 | fax: 0845 330 0977 | email: enquiries@hoya.co.uk | email: orders@hoya.co.uk web: www.hoyavision.com/uk
INSPECS
tel: 01225717000 | web: https://shop.inspecs.com/ | email: customerservice@inspecs.com
LAB3SIXTY
tel: 0113 5211071 | email: Info@Lab3Sixty.co.uk | web: www.lab3sixty.co.uk
LENSTEC EYEWEAR
tel: 02920 857122 | fax: 02920 920480 | email: eyewear@lenstec.co.uk | web: www.lensteceyewear.co.uk
LENSTEC OPTICAL
tel: 02920 883009 | fax: 02920 889798 | email: LenstecCC@lenstec.co.uk | web: www.lenstecopticalgroup.co.uk
The future of practice management software is here.
www.optinetuk.com
Think independently
Scan the QR code or call 0844 873 1110 to open an account.
Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call 01580 713698.
LUXOTTICA (UK) LTD
tel: 0808 1658 8555 | web: www.luxottica.com/en
MARCHON
tel: 0800 72 2020 | email: csuk@marchon.com | web: www.marchon.com
MARK’ENNOVY
tel: 0800 3280610 | fax: 0800 3280649 | email: mkservices@markennovy.com | web: www.markennovy.com
MENICON UK LTD (FORMERLY DAVID THOMAS)
tel: 01604 646216 | fax: 01604 790366 | email: enquiries@menicon.co.uk | web: www.menicon.co.uk
MID-OPTIC
tel: 01332 295001 | fax: 01332 295158 | email: orders@midoptic.com | web: www.midoptic.com
NORVILLE
tel: 01452 510321 | email: sales@norville.co.uk | web: www.norville.co.uk
No7 CONTACT LENSES
tel: 01424 850620 | fax: 01424 850650 | email: info@no7contactlenses.com | web: www.no7contactlenses.com
OPTINET LTD
tel: 0845 313 0233 | email: sales@optinetuk.com | web: www.optinetuk.com
PERFORMANCE FINANCE
tel: 01536 529696 | fax: 01536 310033 | email: info@performancefinance.co.uk | web: www.performancefinance.co.uk
POSITIVE IMPACT
tel: 08446 696907 | email: sales@positiveimpact.co.uk | web: www.positiveimpact.co.uk
PRACTICE BUILDING
tel: 0800 840 3988 | email: andy@practicebuilding.co.uk | web: www.practicebuilding.co.uk
RETAIL EXPERIENCE DESIGN (RED)
tel: 024 7710 3494 | email: design@retailexperiencedesign.co.uk | web: www.retailexperiencedesign.co.uk
RODENSTOCK
tel: 01474 325555 | email: sales@rodenstock.co.uk | web: www.rodenstock.co.uk
SAFILO UK LTD
tel: 00800 72345600 | email: customerserviceuk@safilo.com | web: www.youandsafilo.com
SEIKO OPTICAL UK
tel: 01452 610033 | fax: 01452 638250 | email: orders@seiko-optical.co.uk | email: info@seiko-optical.co.uk web: www.seikovision.com/uk
SILHOUETTE UK LTD
tel: 020 8987 8899 | fax: 020 8987 2430 | email: office@silhouette-uk.co.uk | web: www.silhouette.com
SPEC-CARE LTD
tel: 01392 460806 | email: info@speccareservices.co.uk | web: www.speccareservices.co.uk
STEPPER UK
tel: 01732 375975 | email: sales@stepper.co.uk | web: www.steppereyewear.com
TANT LABORATORIES
When you prescribe contact lenses, you prescribe freedom. We’re stepping up to do more, supporting you to Prescribe Freedom for more people than ever
coopervision.co.uk
STEPPER (UK) Limited 11 Tannery Road, Tonbridge Kent - TN9 1RF 01732 375975 www.stepper.co.uk
tel: 01279 653785 | fax: 01279 658308 | email: TantCC@tantlabs.com | web: www.lenstecopticalgroup.co.uk
THEA PHARMACEUTICALS LIMITED
tel: 01782 381698 | email: orders.uk@theapharma.com | web: www.thea-pharmaceuticals.co.uk
THOMSEN DENMARK
tel: 07899727671 | email: lee@thomsendenmark.dk | web: thomsendenmark.dk
ULTRAVISION
tel: 01525 381112 | fax: 01525 370091 | email: info@ultravision.co.uk | web: www.ultravision.co.uk
WINDCAVE LTD
tel: 0800 088 6040 | email: sales@windcave.com | web: www.windcave.com
