Campaign to capture presbyopes

Japanese technology meets European design and 2022 colour trends in understated, urban looks with the latest Ad Lib collection from Charmant. Sporty men’s frames feature simple fronts and distinctive, contrasting 3D temples with athletic and geometric influences. Contrasts inspire feminine women’s frames too, with shiny matt pairings or elegant fronts with boldgeometric and Art Deco temples.

The all-titanium Ad Lib collection offers a variety of modern shapes to suit every face and style. Art Deco inspired style AB3286 for women (pictured) references the architecture and furniture of the 1920s and

The Association of British Dispensing Opticians (ABDO) is offering two new management workshops to all in the optical community. The workshops, on Change Management (12 April) and on Conflict Management (13 April), will take place at the Association’s National Resource Centre in Birmingham. Nick Walsh, ABDO’s head of corporate development, said: “Twenty first century leaders and managers need a higher level of skill and new competencies. Your learning will be in the form of knowledge and skill acquisition where transfer of your learning will help you improve your performance both personally and on a work front.

“We want you to build on your previous learning from experience, and to learn what will help and what will hinder as you tackle current and future challenges,” Nick continued. “You’ll view issues in new ways and embrace different skills and behaviours for positive business outcomes as well as personal development. And don’t worry, there’s no role play.” The days will consist of a series of sessions with teaching, group work and opportunities to delve into real challenges and look at how the theory is applied to the workplace. Drinks and lunch are provided in the cost. Find out more and book at www.abdo.org.uk/events

Harnessing the presbyopia opportunity

CooperVision has launched a new campaign to help practitioners capitalise on the presbyopia opportunity. The campaign is split across two creative routes; the first introduces the idea of not having to act your age to open up the conversation to patients unaware of presbyopia. This route features quirky imagery depicting fun-loving 40-somethings enjoying life. Campaign route two brings to life ‘presbyopia truths’ such as feeling that you need longer arms to read a menu in a restaurant.

Running throughout 2022, the campaign comes with online presentations and CPD training, plus in-practice and online patient-facing assets. Practices can join in by updating their details on the ‘Find an optician’ search function, and utilising the free digital campaign assets, suitable for use across websites, emails and social media posts.

CooperVision has launched its presbyopia campaign across social media with the aim of driving digital leads through practice doors. For more information and to access the campaign assets, visit https://coopervision.co.uk/practitioner/ presbyopia-campaign

Ad Lib model AB3286

30s. Embellished temples with sandblasted parts and geometric forms and matted fronts add volume to the pared back lines.

Clockwise from top left: Tony, Phil, Nick and Maxine

A restructure at Positive Impact (PI) has been implemented to support the expansion of the company’s widening distribution business. Professional services lead, Phil Thompson, is now professional services director, while business development manager, Tony Whyatt, has become commercial director. Finance manager, Chris Amor, is now finance director.

PI’s founders have also changed role. Managing director, Maxine Green, is now sales and operations director, with Nick Atkins moving into the role of managing director. Nick said: “Phil and Tony have become an integral and essential part of the business, crucial to our future plans. Becoming directors in recognition of their loyalty ensures their ongoing commitment to the company, while enabling them to share in the future success of the business.”