VEDERE International n. 3/2025 - Special SILMO Paris

On Stage @ Silmo Paris

Places to See

Children’s Eyes

Special SILMO

From the desire of LVMH, World leader in luxury, to raise eyewear as an essential element of its Maison’s collections and a pristine expression of their creativity, Thélios was founded in 2017. Pioneering a new luxury experience in eyewear, Thélios masters each step of its value chain, from conception to distribution of luxury sunglasses and optical frames for LVMH Maisons. Through its state-of-the-art Manifattura, located in Longarone, Italy, Thélios stands for Alta Occhialeria: an advanced savoir-faire, combining outstanding creativity and manufacturing excellence. Moreover, Thélios operates a highly selective distribution network with a direct commercial presence in all major markets.

WHEN VISION BECOMES STRENGTH

In times of uncertainty, innovation has always been the compass guiding our industry forward. SILMO 2025 arrives not only as a showcase of eyewear and optical excellence, but as a powerful reminder of the resilience that unites us. Across the halls of Paris, technology and creativity converge: new materials, digital solutions, and sustainable practices are reshaping the way we design, produce, and experience eyewear.

This is more than a trade fair—it is a celebration of vision in every sense. To see beyond challenges, to envision opportunities, to bring light into a world that too often feels dark. The optical community has always stood at the crossroads of science and humanity, delivering clarity, comfort, and confidence to millions.

As we walk through SILMO 2025, let us carry with us not only the excitement of discovery but also the conviction that our work matters deeply. In a turbulent age, offering vision is also offering hope. And hope, today, is perhaps the most precious lens of all.

Isabella Morpurgo Publisher

The place to be in September

From September 26 to 29, 2025, SILMO Paris will welcome 900 exhibitors, 1,500 brands and more than 32,000 visitors from 42 countries.

Experiences not to be missed:

• Trends Forum – Decoding tomorrow’s inspirations and must-haves through a selection of the finest optical and sunglass collections at the show.

• SILMO NEXT - The laboratory of the future: innovations, new technologies, visual experiences and 360° vision.

• SILMO Talks & SILMO Academy - Dive into expertise with exceptional conferences led by renowned specialists.

• Craftmanship Excellence - Spotlight on the « Meilleurs Ouvriers de France » and the Know-how of French eyewear manufacturers.

• Journey through our heritage - The Oyonnax and Morez museums are invited to the show to retrace the history of an exceptional industry

• CSR space - Because the optics of tomorrow must be innovative and responsible, SILMO Paris unveils a new space dedicated to CSR initiatives.

The Events:

• The SILMO d’Or – The ultimate award for creativity and innovation in the industry.

• Optical Design Contest – A springboard for tomorrow’s talents.

• Responsible Company Award – Recognizing the CSR initiatives of companies in the sector.

• International Optician of the Year Award – Global excellence recognized with the IOA.

From Couture to Design: Olivier Lapidus to chair the SILMO d’Or 2025

The SILMO d’Or categories:

• Vision (lenses, contact lenses)

• Material / equipment / low vision

• Sport

• Children

• Technological innovation in eyewear

• Smart eyewear

• Optical frame “eyewear designer”

This year, SILMO Paris has entrusted the presidency of the SILMO d’Or jury to French designer Olivier Lapidus. He will bring to this edition a fresh and boundarypushing perspective, where contemporary design, craftsmanship, and innovation intersect with the world of optics. His presidency symbolises a desire to open up to new territories in contemporary design. A President with his eyes set on the future.

A journey in creation & innovation

Olivier Lapidus began his career at BALMAIN, before spending several years in Japan. He later became Artistic Director of the eponymous couture house LAPIDUS, then of LANVIN in 2017, before devoting himself fully to design.

More recently, he designed for DIOR a photobiomodulation mask at the crossroads of design, well-being, and technology.

Throughout his career, Olivier Lapidus has consistently sought to integrate technological research into the creative process. He has imagined dresses made of optical fibres woven in jacquard with Cédric Brochier, lace with fractal patterns inspired by an exchange with Benoît Mandelbrot, microencapsulated scented textiles using natural coatings, and prints generated from coded musical structures.

• Sunglasses “eyewear designer”

• Optical frames “labels”

• Sunglasses “labels”

• Optical frames “eyewear makers”

• Sunglasses “eyewear makers”

• As well as a Jury’s Special Prize.

These projects were often developed in collaboration with research institutions such as CEA, CNRS, or CEVA, following a transversal approach that bridges artisans, keepers of tradition, and scientific researchers.

From Fashion to Design

Winner of the European “Dé d’Or” for Fashion in 1994 for his autumn-winter Haute Couture collection, Olivier Lapidus embarked in the 2000s on an independent path, at the intersection of fashion, everyday objects, and interior design. In 2013, he designed the FELICIEN Hotel in Paris, an emblematic project blending noble materials, graphic lines, and immersive atmospheres. His current work reflects a distinctly crossdisciplinary approach, at the intersection of high-tech cosmetics, wellness, and object design. He is now developing a new generation of creations that combine furniture, decoration, and innovation, exploring the boundaries between interior design and contemporary uses. Among his recent projects, the Lounge Bar collection, designed in collaboration with the CAA group, perfectly illustrates this dynamic. Presented this year in the prestigious setting of “Les Places d’Or” at Le Meurice, the collection embodies a unique vision of functional luxury—at once aesthetic, technological, and experiential.

Optical Design Contest

And the finalists are…

From September 26 to 29, SILMO Paris — “the place to be, to see & to foresee” — will once again bring together the entire optics and eyewear industry at the Paris Nord Villepinte Exhibition Centre. Among the highlights of the event is the Optical Design Contest. A true springboard for tomorrow’s talents, this competition offers design students from around the world the chance to push the boundaries of innovation and explore the endless possibilities of design applied to optics.

This year, participants were challenged to create bold, visionary frames on the theme: “Superhero Glasses.” Projects had to go

beyond simple corrective function to become tools of transformation, empowerment, and reinvention of vision and the world itself.

Chaired by Michel Penneman, internationally renowned designer and interior architect, the Optical Design Contest highlights the potential of eyewear to be much more than a mere accessory: true technology, a source of power, and a gateway to new perceptions.

The winner of the Optical Design Contest 2025 will be announced on Friday, September 26, during SILMO Paris. In the meantime, here are the finalists:

1AESTRAL

Louis Sence – Nantes Atlantique School of Design (FR)

Visor-style eyewear inspired by the Silver Surfer, with a fluid, organic design evoking speed, wind, and solitude. They transform the gaze without any superfluous embellishment.

BONEWAVE

Mattéo Muzelet-Guédon – Nantes Atlantique School of Design (FR)

Bone-conduction sports glasses that allow listening without blocking hearing. Designed for athletes, they combine safety, functionality, and performance.

ECO

Beatriz Delcole Belonsi, Gyovanna Marraya de Paula Castoriano, Júlia Fernandes Nascimento, Lucca José Lauro, Kallany Leandrini Paulos – Mauà Institute (BR)

Inspired by animal echolocation, these glasses for the visually impaired detect obstacles through sensors and vibrating motors. A biomimetic design that aids orientation.

Hélène Caffin-Pinon – Design School of Saint-Étienne (FR)

Children’s eyewear with augmented reality plant recognition. Educational and environmentally conscious, with a rechargeable case and playful holographic interface.

GAIA

LOVEYES

Camille Jourdren – Troyes School of Design (FR)

Glasses featuring an integrated matching system inspired by dating apps. Real-time visualization and interactions designed to foster live connections.

LUNETTES DE VISION ÉMOTIONNELLE (LVE)

Quentin Boudier – Troyes School of Design (FR)

Capable of detecting and visualizing emotions through AI (camera, voice analysis, radar). Designed for people with ASD and to promote social inclusion. An ethical and empathetic design.

NEON

Brice LEBEUL – Nantes Atlantique School of Design (FR)

An expressive, luminous, futuristic frame blending fashion and technology. Inspired by superheroes, it becomes an object of personal transformation and visual affirmation.

SENTINELLE+

Barthélémy Camoesas – Nantes Atlantique School of Design (FR)

AI-powered eyewear for emergency response: symptom recognition, first aid guidance, geolocation, and automatic calls. Designed for everyday heroes.

THE INUIT GLASSES

Yasmin Kaufman – Shenkar College (ISR)

Inspired by traditional Inuit glasses used to prevent snow blindness. A design merging ancestral wisdom with modern technology, marked by essential and efficient aesthetics.

THE SENSORY GLASSES

Gaia Malantuono – Linnaeus University (SWE)

Inclusive eyewear for people with ADHD or autism. Modular, customizable frames with sensory functions. A sustainable, ethical, and adaptable design.

International Optician of the Year Award

The IOA Award ceremony — scheduled for September 27 — will celebrate the dedication and vision of opticians, in an edition that shines a spotlight on talent and discovery. In the meantime, meet the 2025 finalists:

Charlie Saccarelli

Licensed optician and CEO of Chadwick Optical, United States

“By pushing the boundaries of optics and challenging inefficiencies in the healthcare system, we strive to go beyond standard care to deliver exceptional vision and service to every patient.”

Barry E. Santini

Licensed optician and President of Long Island Opticians, United States

“With more than fifty years of experience, I am committed to advancing the optical field by combining technical expertise, innovation, and an unwavering dedication to excellence in vision care.”

Licensed optician and owner of an optical store, Belgium

“By placing the customer at the center of every decision and combining passion with precision, we create visual experiences that transform daily life with confidence and satisfaction.”

Blair Wong

Licensed optician, Chair of the Department of Eye Health Technology at Benjamin Franklin Cummings Institute of Technology, Executive Director of the Massachusetts Opticians Association, and Chairman of the Board of GoodVision USA, United States

“As a blind individual living with retinitis pigmentosa, I am dedicated to advocating for the rights of the visually impaired and developing sustainable vision care solutions for underserved populations worldwide.”

Frits Van Den Bosch

Optical Women’s Association strengthens its international presence

The Optical Women’s Association (OWA) is thrilled to announce the continuation of its international expansion, bringing together women in the optical industry worldwide.

As part of this vision, the organization will host an OWA Global Event during SILMO Paris

Entitled “Seeing Beyond: The Power of Women in Optical Innovation”, the session will take place on Friday, September 26, from 4:30 to 5:30 p.m. at the SILMO Talks Stage Moderated by Nancy Gries, Chair of the OWA International Expansion Committee, this event will feature a powerhouse panel of accomplished executive leaders: Olga Prenat (EssilorLuxottica), Kivilcim Erdogan (Bausch & Lomb), and Atissa Tadjadod (Silhouette).

Graciously sponsored by SILMO, the event will be introduced by Amelie Morel Martin, President of SILMO and Director of Communications at MOREL. Panelists will share insights into their professional journeys and perspectives on how women are driving in-

novation in technology, artificial intelligence, human resources, sustainability, and vision health.

More than just a discussion, this session is designed to inspire and empower future leaders in the optical sector, highlighting the critical role of women in shaping the industry’s present and future.

The event will conclude with a networking opportunity and a champagne toast, offering participants the chance to connect and exchange ideas in a dynamic, international setting.

Event Details

• When: Friday, September 26, 4:30 – 5:30 p.m.

• Where: SILMO Talks Stage, SILMO Paris tradeshow floor

• What: OWA panel presentation, networking, and champagne toast

SILMO PARIS 2025:

Smart Eyewear & AI take center stage with

At SILMO Paris 2025, the spotlight is on the future of optics with the launch of the Tech Village, a brand-new space entirely dedicated to artificial intelligence and smart eyewear.

Building on the success of SILMO Next, this new hub is designed as a unique meeting point between research, technology, and professional practice.

A forward-looking program

• 20 visionary exhibitors: ESSILORLUXOTTICA, ACEP, CHAMELO, LUCYD AUDIO EYEWEAR, SOLOS, …

• Exclusive experiences: EVERYSIGHT, GETD, LACLARÉE, MY VISION SHOW, SKUGGA, TITAN, VRAI LEARNING, WIDID, …

• Inspiring workshops & conferences hosted by SNAPCHAT, META, GOOGLE, …

A laboratory of ideas and trends

Exploring the future, understanding the present: with the Tech Village, SILMO Paris confirms its role as a laboratory of ideas and trends, where innovations are tested today to shape the optics of tomorrow.

De

on stage @SILMO

Rigo, once again among the SILMO d’OR 2025 finalists

Once again, De Rigo takes the spotlight at SILMO Paris, confirming its creative strength and design excellence with several nominations at the SILMO d’OR 2025 Awards. From fashion-forward optical collections to highperformance sport frames, the company demonstrates the versatility and innovation that have always distinguished its portfolio of brands.

In the Teens category, Police presents model VK174 703, a classic soft-square frame enhanced by a distinctive temple design. The rubber plaque can be rotated to reveal either the Police signature or the iconic eagle logo — a detail that transforms a timeless shape into a playful, customizable accessory.

For Sports, Lozza competes with the SL4416 3GFX, a reinterpretation of the legendary Zilo. Enriched with leather spoilers and fitted with ZEISS lenses, this model is perfectly suited for winter sports and demanding environments, combining heritage with cutting-edge performance.

In the Designer category, Lozza Arte enters with model VL4410 P97, a geometric acetate frame with softened edges and retro flair. Faceted temples create a refined interplay of light and reflections, further enhanced by delicate touches of color for a sophisticated, artistic appeal.

The Optical Woman segment features two striking proposals. Just Cavalli introduces model VJC 158V 02GN, a trendy design with temples treated to achieve a feather-like effect. Philipp Plein, instead, delivers bold glamour with model VPP 189S 9FP: a squared acetate front combined with temples in a metal chain structure, adorned with the iconic hexagonal logo. The pièce de résistance is a crystal-encrusted skull detail that turns the frame into a statement piece. For Optical Man, Porsche Design enters with model P8791 D, a frame defined by strength and purity of form. The innovative combination of high-performance RXP® material with stainless steel ensures both lightness and contemporary elegance.

Finally, in the Sunglasses Man category, Police impresses with model SPLR81 – XAP. Bold and iconic, it features refined details such as titanium trims on the temples, an anti-reflective coating on the inner lenses, and an acetate structure with a distinctive burlwood effect.

Through these diverse nominations, De Rigo confirms its ability to interpret different lifestyles and aesthetic codes, balancing fashion, technology, and craftsmanship. Each finalist reflects the company’s ongoing mission: to anticipate trends and deliver eyewear that blends innovation with identity.

DITA-Lancier unveils its Fall 2025 Collection

DITA-Lancier, renowned for its fusion of advanced engineering and timeless style, has unveiled the Fall 2025 Collection, a new line of optical and sun frames that push the boundaries of performance eyewear. Designed and crafted in Japan, the collection embodies the brand’s philosophy: Precision Fit. Purpose-Built. Designed to Endure.

At the heart of this season’s launch is a revolutionary flex hinge system, developed to improve fit and adaptability while preserving the minimalist aesthetic that defines DITA-Lancier. Hidden beneath the signature titanium fork hinge — a subtle nod to the brand’s celebrated Mach Series — the U-shaped flex mechanism allows temples to contour naturally, ensuring stability, comfort, and flexibility for all-day wear.

The collection introduces four new optical and sun designs:

• LSA-140, an aviator-inspired titanium optical with modern versatility.

• LSA-141, a lightweight titanium round frame that reinterprets a timeless silhouette.

• LSA-446, a square acetate sun frame that is bold yet understated, also available in Asian fit.

• LSA-447, an oval acetate optical frame that balances confidence and refinement, also available in Asian fit.

Each model is offered in four versatile colorways, with detailing that enhances their sculptural lines and refined proportions. Dual temple customization options allow the new hinge system to accommodate a broader range of face shapes, blending functionality with sleek design.

Alongside these new optical releases, DITALancier expands its sunglasses portfolio with three updated aviator models — LSA-137, LSA-138, and LSA-139. These frames maintain their iconic shapes while introducing subtle refinements for improved fit, durability, and resilience in demanding environments.

More than an exercise in style, the collection reflects DITA-Lancier’s commitment to eyewear engineered for life in motion. The brand’s

lenses are known for their exceptional clarity and performance, with specialized options for Land, Sea, and Air. Each lens is crafted with hydrophobic, oleophobic, scratch-resistant coatings and premium AR treatment, ensuring optimal vision across environments — from the glare of the ocean to the crisp conditions of highaltitude sports.

With ambassadors drawn from some of the most competitive and technologically advanced arenas, DITA-Lancier continues to celebrate athletes who embody its values of endurance, precision, and excellence. The Fall 2025 Collection is not just eyewear: it is a seamless integration of form, function, and uncompromising design.

Divel Italia presents MYOpis: advanced solutions for myopia progression management

Myopia is on the rise worldwide, with forecasts suggesting that by 2050 at least half of the global population will be affected — and 10% in severe form. Already today, around 30% of people are myopic. The condition typically appears during childhood, between the ages of 4 and 6, and progresses until the end of physical growth. Genetics play an important role, but lifestyle is increasingly recognized as a major factor: limited time outdoors and long hours spent on nearvision activities can accelerate the progression of myopia in children and adolescents.

To counter this growing challenge, Divel Italia has developed MYOpis, a lens designed specifically for myopia progression management and the correction of high myopia. Available in two versions — Classic and Boosted — MYOpis combines advanced optical design with userfriendly solutions to support young patients.

MYOpis Classic is built around concentric regression zones. Starting from a 16 mm central vision area with the prescribed focal power, the lens transitions radially into areas of dioptric regression up to 2.50 D at the edge. This geometric construction redirects light signals onto the retina, reducing the risk of axial elongation — the key factor in progressive myopia.

MYOpis Boosted introduces an even more innovative design: 504 microlenses, or “dots,” engraved on the lens surface. These create controlled peripheral defocus, redirecting light in a way that slows the progression of myopia. At the center, a hexagonal correction zone provides clear central vision, while the microlenses in the defocus area manage axial elongation. Manufactured in polycarbonate, MYOpis Boosted ensures impact resistance and features a multilayer coating with anti-reflective, hydrophobic, and smudge-resistant properties. The result is clear vision in every direction and easy adaptation, with proven benefits compared to single-vision lenses and a simpler fit than multifocal designs. Recommended for children

and adolescents aged 6 to 18, MYOpis provides both effective visual correction and proactive management of myopia progression.

To further support young wearers, every purchase of MYOpis lenses from an authorized optician comes with a complimentary school kit — a small but thoughtful gesture underscoring Divel Italia’s commitment to eye health and everyday life.

Italian Craftsmanship and Contemporary Design: the Vision of GLARE

Glare was founded in 2011 with the ambition to revalue Italian craftsmanship, making products entirely Made in Italy, following each production phase to guarantee quality and uniqueness. The brand stands out for its attention to detail, especially colour, developing exclusive dry-block acetates with unique colour combinations and geometries that make the products immediately recognisable.

Production is entrusted to Italian craftsmen to create limited edition glasses with cutting-edge small parts and components. The Stride collection, for example, introduces an innovative screwless, interlocking, ball-and-socket flex mechanism, synonymous with modernity and precision. Each piece is numbered, guaranteeing authenticity and exclusivity.

Inspired by the Bauhaus school, Glare combines art and craftsmanship to create iconic and unique objects, conveying the authenticity of Italian design. The SOLID-CHROME collection will see an upgrade at Silmo: 8 new models, designed and crafted with high attention to details and revealing a strong character, in full Glare fashion.

on stage @SILMO

INVU: Smart Innovation Meets Timeless Stylet

INVU by Swiss Eyewear Group arrives at SILMO 2025 with a double showcase of innovation and design, highlighting its ability to blend fashion, technology, and everyday practicality. The brand introduces both a versatile optical collection with polarized sun clips and a bold new interpretation of the legendary Aviator, tailored for the confident modern man.

The new Optical Frame + Clip Collection offers a smart solution for those who move seamlessly between indoor and outdoor environments. Each frame comes with an ultra-polarized magnetic sun clip that attaches instantly, transforming prescription eyewear into stylish sunglasses in seconds. The result is a seamless look combined with superior glare protection and visual clarity. Crafted in two premium materials — ultra-light, flexible Swiss TR90 with wire-core temples for a personalized fit, and richly hued acetate for a bold yet refined statement — the collection perfectly balances performance with fashion.

Equally eye-catching is INVU’s new men’s Aviator, a daring reinvention of an iconic silhouette. Designed for men who value both style and functionality, this frame features a bold masculine shape with refined detailing, projecting confidence and individuality. The high-quality stainless steel structure is enhanced by a polycarbonate coating, creating a contemporary fusion of elegance and innovation. Fitted with INVU’s proprietary ultra-polarized lenses, produced from premium German materials and treated with advanced Japanese polarization technology, the Aviator guarantees an uncompromising visual experience: glare-free, razor-sharp, and exceptionally clear. Together, these collections embody the essence of INVU: intelligent eyewear solutions that make everyday life easier, while elevating personal style. From the practical elegance of the clip-on opticals to the bold sophistication of the reinvented Aviator, INVU continues to push boundaries, redefining what modern eyewear can be.

KELINSE: start your own revolution

KELINSE is not just an accessory, it is an expression. It combines boldness and design to turn everyday life into an act of style. The brand was born from the desire to push the boundaries of the conventional, creating eyewear that is both unique, accessible and capable of telling the personality of the wearer.

The brand’s name is rooted in the history of Genoa, its hometown. “Kelinse” comes from Balilla’s famous cry “che l’inse” (“let it begin”), a symbol of revolt and change. This same energy animates every Kelinse collection: the freedom to start a new revolution, that of one’s own style. Each frame is a manifesto of creativity, with an aesthetic that winks at the post-modern design of the Memphis Group. Bold lines and

striking color combinations come together in a high-quality product. The frames are made of premium acetate and in some models also with combined materials, with details that guarantee performance and durability. Aesthetic research is expressed in the color palettes, designed to offer unexpected shades and combinations that catch the eye.

At Silmo 2025, Kelinse presents its new collection: 3 new models that fully respect the brand’s DNA, making it even more complete and current.

mod. Eric KEL7552

mod. Pamela KEL7838

TASTE WITH YOUR EYES!

LOKI, an

explosion of color and irony

Who said that starting to lose sight couldn’t be fun? Loki challenges the sadness of classic reading glasses and turns it into an explosion of color and irony. With a bold and unconventional approach, Loki breaks the mold of the pre-fitted market, presenting itself not only as a solution for eyesight, but as a true style accessory, an ode to lightness.

The soul of Loki is encapsulated in a brilliant idea: to make each pair of glasses a small, irresistible sin of gluttony. Not just colors, but real calls to “tastes”, inviting a sensory experience even before a purchase. Lemon-yellow, cherryred, and so on for an immersion in a world of joy

on stage @SILMO

that goes beyond the lens. The packaging itself becomes a journey through time: iconic tin cans that taste of childhood, joy, and that vintage touch that never gets old.

Loki Eye Candy is not a collection, it is a party. It is proof that functionality and fun can coexist. At Silmo 2025, Loki adds three new models, combining avant-garde design, highquality materials, and blue light filter lenses. Because taking care of your eyesight does not mean giving up aesthetics that stand out.

Loki: a concentrate of cheerfulness and character, turning a simple need into an opportunity for self-expression.

MOREL and Constance Guisset : where design meets poetry

MOREL, a renowned eyewear maker celebrated for its heritage craftsmanship and creative spirit, joins forces with Constance Guisset, a bold designer known for her quest to balance ergonomics, delicacy, and imagination. Together, they bring to life a unique collection that transcends trends, offering frames that are not merely functional but true statements of style.

Constance Guisset draws her inspiration from the world of calligraphy, where every stroke carries meaning. Her design approach is rooted in a tireless exploration of the line, with a fascination for the interplay between thick and thin, transforming a simple contour into an exceptional creation. This sensibility is reflected in the frames developed in collaboration with MOREL, where light and shadow subtly interplay, evoking the refinement of a carefully written word.

Each frame in this collection is a visual journey. The flowing, minimalist shapes and thoughtful color palettes reflect an aesthetic pursuit that goes far beyond practicality. Constance Guisset reminds us that design should not only fulfill a function but also convey a visual poetry, where each frame becomes an extension of the personality of the wearer.

The meeting of MOREL and Constance Guisset is a true alchemy, where technique and design elevate one another. Together, they craft a manifesto for thoughtful, inspired design, where exceptional savoirfaire serves a poetic vision of the everyday. Beyond fleeting trends, they offer an artistic take on eyewear, blending tradition and innovation, comfort and craftsmanship.

Constance Guisset (left) and Amélie Morel Martin (right)

Silvian Heach Eyewear: for young women always on the move

Silvian Heach is a women’s fashion brand, founded in 2002, with a clear and ambitious philosophy: to create affordable, stylish and easy-to-wear clothes.

After debuting at Mido 2025, the Silvian Heach Eyewear collection returns this September with an even bolder, ultra-feminine offering.

This new release introduces on-trend shapes, luminous metallic accents, and richer, more sophisticated colors, while also bringing back the bestsellers from the first launch. The result is a versatile, contemporary collection designed to accompany every moment of the day—from office hours to exclusive evenings.

Staying true to the brand’s DNA, Silvian Heach Eyewear combines accessible style with modern design. Each frame reflects the spirit of dynamic, independent young women who embrace change with confidence and see eyewear not just as an accessory, but as an expression of personality.

With this new chapter, the brand reaffirms its mission: to create eyewear that celebrates individuality while staying perfectly aligned with international fashion trends.

New @ SILMO

CliC and Slastik, together for a Global Vision

Overal announced a powerful new alliance: CliC and Slastik, two brands that stand for innovation in the eyewear industry, are uniting under a single global distribution and vision. A strategic move that consolidates its leadership in the industry and creates a “Magnetic Connection” not only in the product, but in the project itself.

CliC, the original pair of glasses with a rigid headband and magnetic front closure, an icon of style and functionality, and Slastik, with its flexible technology and dynamic design, are now jointly pursuing international expansion, guided by Overal Srl

“We have brought together two complementary market players to offer a broader, stronger, and more connected offering. CliC and Slastik represent two different ways of seeing the world, now united by a single direction”, says Massimo Maglione, President of Overal Srl.

With this move, Overal aims to strengthen its global distribution network, offering its commercial partners a comprehensive, recognizable range capable of meeting increasingly diverse needs: a connection that goes beyond magnets but unites design, technology, and a vision of the future.

Eco Eyewear debuts recycled aluminium collectiont

Eco Eyewear continues to redefine sustainable design with its Fall/Winter 2025 Aluminium Collection, introducing recycled aluminium as a new core material. Lightweight, durable, and modern, the frames combine bold silhouettes with all-day comfort, reinforcing Eco’s status as a carbon-negative brand with over 3.8 million trees planted through its One Frame, One Tree program.

Among the new models, Aura stands out with a flattering deep polygon shape, bringing a contemporary twist to classic elegance. Finished with a matte metallic coating, the frames come in a fresh palette ranging from Khaki Green and Matte Blue to playful Raspberry. Each design includes a magnetic clip-on sun lens, also crafted from recycled aluminium, allowing seamless transition from optical to sun without compromising on UV protection or style.

With sharp lines, clean finishes, and responsible innovation, Eco proves once again that sustainability is a driver of creativity.

Massimo Maglione

Mod Aura with clip-on

Eyewear by David Beckham unveils FW25 collection

Shot in a traditional riad in Marrakech, the Fall/Winter 2025 collection by Eyewear by David Beckham, crafted by Safilo, reflects quiet elegance and timeless sophistication. Warm seasonal tones such as Havana, horn, and classic black define the palette, while iconic brand codes — the Talisman and DB monogram — remain signature details.

The season introduces two main lines. The Timeless Icons Collection brings vintage-inspired designs like the foldable Origami DB99 sunglasses and the ovalshaped Curator range, combining metal and acetate for refined everyday wear. The Style Pioneer Collection caters to fashion-forward men with bold silhouettes: the oversized Bevelled Bold DB7151, the sculptural Ultrabold DB7146, and the contemporary optical Crafted DB7153.

Balancing versatility, craftsmanship, and innovation, Eyewear by David Beckham once again delivers frames that merge effortless British style with a modern edge — designed for those who aspire to timeless, confident elegance.

FACE A FACE celebrates 30 years with the “F Collection”

Marking its 30th anniversary, FACE A FACE unveils the F Collection, a bold step into a new creative dimension. The line embraces contrasts—retro meets future, heritage merges with innovation—giving life to frames that are freer, bolder, and more expressive than ever. Every model begins with the letter F, turning the collection into a visual alphabet: Friday, Flicker, Factory, Forest, Futur, and Fold

Highlights include Friday, a reinterpretation of 1950s American eyewear in a vibrant palette of deep blues and shocking fuchsia; Flicker, with pixel-inspired bridges and gamer aesthetics; and Factory, a raw-metal design energized by fluorescent wire-like details. Forest draws from nature with green and wood-textured tones, while Futur sculpts overlapping pixel-colours into 3D depth. Finally, Fold channels origami-inspired finesse.

Certified with OFG (Guaranteed French Origin), the F Collection celebrates French craftsmanship while opening new horizons for contemporary eyewear design.

Mod Friday

Mod Origami DB99

evileye introduces ECO PPX: where Performance meets Responsibility

With ECO PPX, evileye redefines sustainability in sports eyewear. This innovative bio-circular polymer is derived from agricultural and forestry by-products like bark and straw, offering lightweight, flexible, durable, and hypoallergenic properties. Manufactured in Austria using 100% renewable energy, ECO PPX combines top performance with a reduced environmental footprint. The eco-conscious approach extends to packaging, with recycled and FSC-certified materials. evileye also unveils new e-sport lenses designed for athletes and gamers exposed to screens: they filter blue light, reduce eye strain, enhance contrast and focus, and support melatonin production for better recovery. From October 2025, they will be available for models like elate.t and roadsense, with interchangeable sun filters.

Additionally, the brand introduces XS sizing for roadsense, trailsense, and trailsense II—ideal for smaller faces, ensuring comfort and full adjustability.

Three new finishes debut in August 2025: RAW Edition, Dynamic Colors, and Nightsky

iVision Tech debuts HJ Tech smart glasses

At SILMO Paris 2025, iVision Tech will unveil HJ Tech, innovative smart glasses that combine fashion, craftsmanship, and digital innovation. Equipped with Bluetooth connectivity, the frames allow users to listen to music, take calls, and follow navigation directly through the temples — while still functioning as traditional optical or sun lenses.

Developed in Italy in collaboration with Dec Elettronica, HJ Tech will be launched in four models. The collection will officially hit the market at the end of October, with future upgrades already in the pipeline, including integrated display projections for professional use.

Alongside this debut, iVision Tech will also present iSee One, the smart eyewear designed to assist blind and visually impaired individuals by detecting up to 30 objects and obstacles within four meters, improving mobility and safety.

With HJ Tech and iSee One, iVision Tech reaffirms its mission: to fuse design, quality manufacturing, and cutting-edge technology into eyewear that opens new horizons. Mod EVA HJ TECH

J.F. Rey celebrates 40 years of bold innovation

At SILMO Paris 2025, J.F. Rey marks its 40th anniversary with a collection that reaffirms the brand’s DNA: free creativity, excellence in craftsmanship, and an unmistakable bold style. Since its beginnings, the French Maison has embraced independence and innovation, building an identity that has become iconic in the eyewear world.

The new collection showcases this heritage through men’s and women’s lines, optical and sun, where design strength, technical mastery, and rich materials converge. Highlights include the SLEDGE series, a statement of masculine elegance and radical innovation, featuring patented screwless hinges and uncompromising robustness. For women, softer yet high-end silhouettes play with gradients as chromatic innovations, adding sensitivity to luxury.

Colour takes center stage with metallic effects, deep contrasts, and autumnal shades, while the CARBON INSIDE line pushes boundaries with unprecedented wood veneer colouring — a pioneering spirit that projects J.F. Rey into the future.

LAPIMA: Brazilian eyewear artistry

Founded in 2016 by Gustavo and Gisela Assis, LAPIMA is a cultural project that combines art, territory and craftsmanship. From the in-house atelier in Campinas, Brazil, each frame takes shape in over 30 entirely manual steps, transforming into an object that tells a story — that of its creator and its wearer.

Far from industrial rhythms, each LAPIMA model is born from a hand-drawn curve, inspired by natural landscapes, Brazilian architecture, and the colours of the sky and earth. The collections are divided into Icons, bold and avant-garde; Fashion, inspired by the 60s and 70s; and Basics, everyday but always refined models. They all share the same essence: sculptural lines, balanced volumes and impeccable finishes.

Today, LAPIMA is present in over 30 countries, in selected optical boutiques and high-end multi-brand stores. Worn by international icons such as Lady Gaga, Cate Blanchett and Emma Stone, LAPIMA eyewear speaks with a silent but unmistakable voice. Because, as the founders say, “handmade is not a technique, it is a way of understanding beauty”.

Anna Sui’s Fall/Winter 2025 collection:

extravagant and uninhibited

Mod. AS366

Inspired by the lavish lives of “madcap heiresses” like Barbara Hutton and Peggy Guggenheim, Anna Sui’s Fall/ Winter 2025 collection celebrates bold self-expression, escapism, and whimsical fantasy. Films such as Bringing Up Baby further shape its extravagant mood, where audacious luxury meets playful imagination.

Three colour stories define the season: teals and greens, magentas with russet browns, and purples with black. Rich textures — tweeds, velvets, faux furs, and lacy rayons — amplify the dreamlike allure.

The eyewear line echoes this spirit. Sunglasses AS1183 and AS1184 reinterpret round silhouettes with gradient lenses, geometric twists, and Anna Sui’s signature butterfly and heart motifs. Optical model AS366 enhances the butterfly emblem on the temple, paired with a modern geometric lens shape. Together, these designs embody Anna Sui’s unique fusion of creativity, whimsy, and timeless style.

MOSCOT: Living History, New York Style

With more than a century of heritage rooted in Manhattan’s Lower East Side, MOSCOT unveils its Fall 2025 Collection, Living History

The campaign celebrates the people who make New York what it is — storytellers, creatives, and visionaries who embody the city’s energy and authenticity.

“New York is more than a city — it’s a living story told by those who walk its streets,” notes Zack Moscot, fifth-generation Chief Design Officer.

This season introduces five new models, each inspired by characters who shaped downtown culture. Highlights include The COSNIC, compact and circular with bold character; The FEVEL, sleek with diamond rivets; and The SHTUP, channeling 1950s Cuban flair. The SPILKES offers solid comfort with beveled edges, while The TRAIF captures the eccentric spirit of 1970s Orchard Street.

Timeless yet full of personality, the collection reaffirms MOSCOT’s role as both a neighborhood institution and a global eyewear icon.

OWP: trendy petit design for women

OWP expands its Ladies collection with Style 1484, a frame that combines modern appeal with refined craftsmanship in a petit size. The design plays with layered profiles on the front and back, creating depth and dimension, while delicate colour accents along the eye rim add a touch of vibrancy.

Temple tips made from OWP Signature Acetate complete the look, highlighting the brand’s commitment to premium finishes and contemporary style. The result is a frame that is both lightweight and expressive, perfectly suited for fashion-conscious women who seek individuality in their eyewear.

Reflecting the DNA of the OWP Ladies line, Style 1484 embodies the brand’s attention to detail and its ability to balance femininity, elegance, and character. More than an accessory, it is a statement piece designed to stand out.

Lightness, colour, craftsmanship: Flair’s new eyewear collection

Flair continues to redefine Made in Germany eyewear with its August 2025 Collection, where precision, lightness, and individuality shape every design. The release spans three creative universes: Art Couture, Zeitgeist in Titanium, and the annual Pure Colour Specials.

Among the highlights, the Art Couture 9137 shows how subtle luxury can be, inspired by fine jewellery and refined with artisanal detail. The 9138 updates a rimless classic with a floating zirconia stone and modern lens shape, while the 9142 stands out with bold hand-coloured accents. Titanium plays a starring role in models like the 5087 and 2016, combining laser-engraved temples with timeless lightness, and in the 5086, whose soft gradients recall the colours of sunrise.

Once a year, the Pure Colour Specials return, masterfully hand-painted and laser-finished; the 2025 theme “Spot On” transforms galvanic coatings into luminous jewellerylike surfaces. Completing the collection, the ultra-light 1602 weighs just 3 grams, blending minimalist design with direct nosefit comfort.

Flair once again proves that eyewear can be both an accessory of character and a masterpiece of craftsmanship.

Mod Art Couture 9137

Read on launches “read on light customized”

Swiss brand read on, known for redefining on-thego reading glasses with its award-winning ultraslim design, introduces a world first: read on light customized. This new concept, created for the optician’s workspace, features a compact lens box with 28 interchangeable pre-cut lenses covering seven diopter strengths (+1.0 to +2.5). In just seconds, opticians can swap lenses to create customized readers on the spot — precision made simple.

“It’s the first time a brand of ready-made reading glasses can be customized instantly for customers,” says Sandra Kaufmann, co-founder of read on. For retailers, it enhances service and differentiation; for users, it delivers tailored clarity without waiting.

Launched officially at SILMO Paris 2025, read on light customized stays true to the company’s ethos: stylish, functional, and innovative — always, everywhere, and now made to measure.

New @ SILMO

Eyewear as emotion: Immagine98 debuts new collection at SILMO

Immagine98 presents a collection where layering, colour, and couture-level details define a new eyewear aesthetic. Inspired by the language of stratification — much like in perfumery — the Cadore-based company experiments with overlapping materials, textures, and volumes to create bold frames with unique depth and identity.

Highlights include AURA by Rye&Lye, a sculpted tortoiseshell silhouette layered with lilac transparency and golden accents; VENUS by X-Ide, a butterfly shape in tortoiseshell and sky blue celebrating individuality; and LYRA, where layered hues and graphic motifs balance concept and wearability. The cyberpunk-inspired Isla from X-Ide New Generation brings elongated cat-eye lines and houndstooth acetate illuminated with vibrant purple.

From Mic Made in Cadore, Marmarole offers two striking versions — one bold and urban, the other poetic and romantic — while FURIO by I-Man reinterprets the teardrop shape with modern masculine refinement.

Mod AURA by Rye&Lye

Regenesis debuts Carbonite™: eyewear’s unbreakable, carbon-capturing material

At SILMO Paris 2025, Regenesis introduces Carbonite™, the world’s first eyewear material that is both practically unbreakable and climate-positive. Developed from ocean-bound plastic waste and captured carbon, Carbonite transforms pollution into high-performance frames — a breakthrough two years in the making.

The patent-pending composite blends recovered plastics from Indonesian rivers and mangroves with biochar from discarded coconut shells, reinforced by AI-engineered recycled carbon fiber and modified graphene 200x stronger than steel. The result: frames that are lightweight, flexible, and nearly indestructible.

Each Carbonite frame removes 1 kg of plastic waste, locks away CO₂, and reduces emissions by up to 80%, while delivering performance equal to or greater than virgin TR90. Fully recyclable and digitally traceable, the material is scalable for both sport and fashion eyewear.

“Carbonite proves that protecting the planet and cutting costs can go hand in hand,” says Marcos Bulacio, CEO & Founder.

SALT. celebrates 20 years with a special capsule collection

At SILMO Paris 2025, SALT. Optics will mark two decades of uncompromising craftsmanship and design with the unveiling of a 20-Year Capsule Collection, produced in strictly limited quantities. More than just a celebratory line, the collection is a tribute to the brand’s origins and the philosophy that has guided its evolution.

Each piece in the collection reflects SALT.’s commitment to precision fit, superior comfort, and timeless design, while incorporating the most advanced Japanese materials and lens technologies. The result is eyewear that is both avantgarde and enduring, designed to adapt naturally to the wearer while elevating performance.

Beyond technical mastery, the capsule also celebrates the values at the core of SALT.’s identity: respect for craftsmanship, authenticity, and a close connection to the natural world that has always inspired the brand.

TALLA new chapters

At SILMO Paris 2025, TALLA Eyewear introduces three distinctive collections that expand its architectural and contemporary design language: The Four, Rome, and Ombre

The Four draws inspiration from the four cardinal points — North, South, East, and West. Conceived as an aesthetic cartography, it includes four optical and four sunglass styles, each in four curated shades. Signature details such as four rivets on the front and transparent contours around the lenses create a sense of floating lightness and strong visual identity.

The Rome line evolves with three new models — Belvedere, Rosetto, and Monteverde. Echoing the classical codes of the original series with balanced volumes and sharp angles, the designs add a more graphic temple construction and a new bold line detail across the top. Belvedere also debuts as a sunglass, cementing its role as a centerpiece. Finally, Ombre continues to explore materiality with Scuro and Vago, carved into monolithic silhouettes that balance force and finesse. Three new textured shades enrich their sculptural identity.

With these launches, TALLA confirms its vision: eyewear as precision, architecture, and contemporary elegance.

Ultra Limited, exploring the art of lightness

Ultra Limited presents a new optical collection that places lightness at the heart of its design language. Through refined volumes, essential lines, and layered transparencies, the brand reinterprets its bold, colour-driven identity in a more subtle, wearable, and contemporary way.

Highlights include the butterfly-inspired FAENZA, with luminous acetate and soft curves, and NORCIA, which sharpens the silhouette with stronger geometry. For men, the double-bridge FUCECCHIO balances structure with visual lightness, while unisex designs such as CORVARA and SPOLETO offer clean squared shapes enriched by chromatic layering. Finally, the cat-eye ISERNIA brings retro inspiration to modern minimalism.

Handcrafted in Italy with meticulous lamination and manual assembly, each frame is unique, dynamic, and sculptural. Ultra Limited confirms its international presence with a series of fairs across Europe, reinforcing its role as a creative force in independent eyewear.

The Four collection

Mod. Faenza

@ SILMO

WOOW plays the game with bold new collection

With this release, WOOW turns eyewear into a playful strategy. Inspired by games like chess and cards, the French brand rewrites the rules with a collection that is mischievous, optimistic, and daring. Every model becomes a move, every colour a bold bet, every shape a calculated risk — transforming daily life into a creative playground. Highlights include Fair Play, which combines metal and acetate in transparent layers for subtle elegance; Check Mate, a sharp bi-colour metal design with 3D cuts recalling chess pieces; and Heart Queen, a powerful bi-colour acetate frame shaped like a playing card, for women who lead and win. Level Up lifts the look with tri-colour metals and stairlike graphics, while Super Spin hypnotizes with rotating hexagonal details. Finally, Super Tactic surprises with bicolour contrasts and nested geometric forms, a puzzle to be solved in style.

ProDesign Denmark: crafted to stand out

For its new 2025 release, ProDesign Denmark celebrates contrast, character, and craft, introducing new designs that fuse sculptural boldness with refined precision. From expressive acetates to elegant titanium frames, the collection embodies clean Danish design while encouraging individuality. Among the highlights, Sparkle showcases sharp millings and layered acetates, revealing vibrant colourways with every cut — a statement of ProDesign’s unmistakable identity. Signific brings feminine strength in gradient acetates, with decorative wire cores adding graphic elegance. Finally, Proflex Ace evolves with new silhouettes and transparent tones, enhanced by the brand’s iconic titanium flex-temple for superior comfort and movement. A season of redefined classics and daring newcomers, ProDesign Denmark’s latest collection is designed to express personality — and built to last.

Mod. Heart Queen

Mod. Sparkle

PLACES TO SEE

For this edition of “Posti da...VEDERE” (which translates into English as “Places to... SEE”), we find ourselves in Sant’Andrea di Conza, in the province of Avellino, among hills rich in history and small towns that have proudly preserved their unique characteristics and traditions. In this charming town on the border between the regions of Campania and Basilicata, a finalist for the title of Italian Capital of Culture 2027, is the headquarters of Ottica Lunettes, where we are guests of Rocco Cetrulo. Rocco, together with his wife Patrizia and daughter Marta, who is also an optometrist and specialist contact lens practitioner, has been a point of reference for the entire area for over thirty years. We conduct a joint interview with them, in which they tell us about Lunettes, its specific characteristics, and its evolution.

Ottica

Lunettes,

thirty years without going out of style

VEDERE Rocco, Patrizia, and Marta, good morning.... For over thirty years, Lunettes has been a point of reference for visual wellbeing in your area. What considerations led you to start your Optical Center project?

The creation of Ottica Lunettes was driven by a very clear need: to offer a high-quality service that focused on the client, their visual well-being, and a lasting relationship of trust

The initial idea came from the awareness that our area lacked a point of reference that combined technical expertise, personalized care, and an innovative approach to visual well-being. From the outset, we believed that taking care of people’s eyesight meant more than just selling glasses; it meant listening, advising, and accompanying each customer on their journey to wellness. Our considerations have always been based on a fundamental principle: good service stems

Manlio Valli

From left, Patrizia, Rocco, and Marta

from a passion for one’s work and a desire to make a real contribution to people’s quality of life. Over time, this vision has led us to invest in training, cutting-edge technology, and professional collaborations, transforming Lunettes into an optical center capable of evolving and responding competently to the new needs of the community.

VEDERE What has changed in your approach to optics over the years? Would you say that communication is now an essential part of your way of being?

In over thirty years, the world of optics has changed deeply, and with it our way of working. On the one hand, we have witnessed a real technological revolution: today we can count on increasingly accurate visual analysis tools, high-performance optical lenses, and customized solutions for every need. This has allowed us to significantly raise the quality of the service we offer. On the other hand, our relationship with people has also changed. Whereas technical expertise used

to be enough, today it is essential to be able to communicate clearly, empathetically, and transparently. Communication has become a central element of our way of being: not only in direct dialogue with customers, but also in our online presence, in communicating the values that guide us, and in our ability to educate and inform about visual well-being. This has driven us to grow, to continuously train ourselves, and to develop a stronger and more recognizable identity. On the other hand, the market sometimes tends to oversimplify or reduce our work to a simple sale. This is where communication makes the difference: it allows us to tell people who we are, what we do, and why we do it with passion, every day.

VEDERE What aspects do you feel are most similar to your interpretation of “being opticians and optometrists”?

Without a doubt, the aspect we feel closest to is the relationship with our customers. Meeting people, listening to their needs, and

TO SEE

External view, at night

PLACES TO SEE

being able to offer solutions that tangibly improve their quality of life is what we are most passionate about. Every customer has a story, a specific need, a unique way of seeing; we feel privileged to be part of this journey. We also feel particularly close to the more technical and scientific aspects of the profession: we are passionate about learning more, updating our skills, using cutting-edge tools, and offering increasingly personalized visual solutions. We can say that it is precisely the combination of technical knowledge and human sensitivity that represents the heart of our profession. We also identify particularly with the educational approach: we like to explain, make complex concepts understandable, and help people take care of their visual health in an informed way. This is definitely part of our identity and one of the aspects that best represents us.

VEDERE The laboratory is one of your flagships and, daily, a stage of production that involves different areas, from craftsmanship to respect for sustainability. How important is this aspect for you?

Our laboratory is the beating heart of Lunettes, the place where technical expertise meets manual skill, precision, and attention to detail. It is of enormous value to us because it represents not only the craftsmanship aspect of our work, but also our ability to offer a tailor-made, attentive, and informed service. Every frame, every lens, every adjustment passes through the laboratory: it is a moment when we can really make a difference, customizing glasses according to the specific needs of each customer. This artisanal “know-how” is something we proudly defend, because it stems from experience, passion, and a continuous search for quality. In addition, the lab allows

us to have direct control over the production process, including from a sustainability perspective. We carefully select materials, reduce waste, and prioritize responsible manufacturing. In a fast-paced world, the laboratory is a valuable space for us, where slowness, attention, and expertise become synonymous with excellence.

VEDERE A satisfied customer/patient for you is...

A satisfied customer is undoubtedly the most authentic confirmation that we are doing our job well. It is someone who has not only found the right visual solution, but has also felt welcomed, listened to, and carefully followed at every stage of the process. For us, satisfaction is not only measured in “seeing better,” but in “feeling better”: conveying confidence, information, and—why not— peace of mind. A satisfied customer returns,

recommends our optical center to friends, and chooses us continuously over time. This is the bond we want to build: the result of a relationship based on trust, expertise, and a human and transparent approach. After all, it is the greatest motivation that drives us to give our best every day.

VEDERE Imagine the future of your business...

We imagine our future as a natural evolution of the values that have always guided us: attention to the individual, quality of service, and constant innovation. We want to continue to grow, without ever losing touch with what makes us unique: human relationships, artisanal care, and genuinely listening to the visual needs of everyone. For us, the future

means investing even more in training, technology, and sustainability, keeping pace with changes in the industry while remaining true to our roots. We envision our optical center as increasingly open and inclusive, capable of communicating with an evolving community and responding competently to people’s new visual needs. But above all, we envision a place where everyone can continue to feel welcomed, understood, and cared for with professionalism and passion. Just as we have been doing for over thirty years.

VEDERE Thank you for this interview! As usual, we would like to conclude by asking you to tell us about a “Place to SEE” (in italian, “Posti da..VEDERE) that you would recommend to anyone visiting Sant’Andrea and the surrounding area...

Thank you for listening and accompanying us on this little journey through our history. Our recommendation? A place to see is certainly the amphitheater of the Episcopio di Sant’Andrea di Conza, a place that combines

PLACES TO SEE

culture, landscape, and identity. From there, you can enjoy an amazing view of the town and the surrounding hills, and it is also a symbol of how the past can dialogue with the present, just as we try to do every day. It is a place that invites reflection, beauty, and discovery, exactly what we wish for those who pass through here, even if only for a day. Another symbol of Sant’Andrea, which is particularly close to our hearts, is the former kiln, once a place of work and production. Today, it is a

space dedicated to memory and culture, an admirable example of industrial archaeology, capable of recounting the profound identity of the territory. Walking through these places means coming into contact with history, with the value of craftsmanship, with a past that still speaks—even symbolically—to those who, like us, believe in artisan work and in the transformation of things made with hands and passion. It is a “Place to See” but also to “feel”…

Expo spaces at the “Ex Fornace”

The Episcopo Amphitheater

Visual Health: the key role of “good” habits in the early years of life

By Enrica Ferrazzi enricaferrazzi@occhideibimbi.it - www.occhideibimbi.it

Prevention in the field of vision begins well before symptoms appear. Educating parents to adopt good habits early in their child’s life is a fundamental strategy for preserving eye health and combating rapidly growing phenomena such as myopia.

The World Health Organization (WHO) guidelines remind us how important it is to build a balanced lifestyle from early childhood: daily physical activity, limited screen time, and

adequate sleep are the pillars on which healthy development is based, including from a visual perspective. In Italy, however, data from the “OKkio alla SALUTE” survey (2023) reveal an alarming reality: almost half of children spend more than two hours a day in front of screens, and physical activity is often insufficient. These unhealthy habits not only affect body weight and mood, but also eye health. Myopia, in particular, is reaching pandemic proportions:

it is estimated that by 2050, half of the world’s population will be short-sighted. In Italy, there are already over 15 million people affected, and the incidence is growing at an alarming rate among young people.

While genetics remain a significant factor, it is now clear that environment and lifestyle play a decisive role. Daily exposure to natural light—at least 1-2 hours a day—is one of the most effective strategies for reducing the risk of myopia, as is limiting close-up activities and adopting the “20-20-20” rule. Added to this is the importance of a diet rich in nutrients for eye health, regular sleep, and, last but not least, regular eye exams starting at age 3.

For those working in the optics and visual health sector, it is no longer enough to simply correct the defect: it is necessary to support parents and children in an educational process that promotes awareness and prevention. Communication plays a key role in this: professionals and companies now have the responsibility—and the opportunity—to become active allies in children’s visual health.

Slowing down myopia is possible:

Maria Stocchino, ophthalmologist, scientific consultant for @occhideibimbi

Today, faced with an increase in myopia in children, we have several therapies available that aim to slow its progression.

This does not mean that the visual defect can regress or be stopped, but we can take action to counteract the natural tendency for the ocular bulb to elongate in myopic individuals, which is favored by the typical growth of children and adolescents.

Let’s look at some of them:

• Eyeglass lenses with D.I.M.S. or H.A.L.T. technology: these lenses look normal, but they have a special internal geometry that makes them functional: DIMS (Defocus Incorporated Multiple Segments) technology and H.A.L.T. (Highly Aspherical Lenslet Target) technology.

• There are also contact lenses that work in a similar way and are suitable for those who do not like to wear glasses, perhaps during adolescence, in the presence of mediumhigh defects and for sports activities. These are soft daily lenses that are extremely comfortable.

• Atropine 0.01%/0.05%: these eye drops, originally used for other purposes, are known for their ability to dilate the pupil (mydriatic activity) and reduce accommodative capacity (cycloplegic activity). They have been studied in numerous clinical trials at these low concentrations and are instilled at night before going to bed.

• Orthokeratology: this technique employs rigid gas-permeable contact lenses, which are worn overnight to reshape the cornea. The temporary correction allows for clear vision during the day without the use of glasses or contact lenses. Among the therapeutic options, this is the one that requires the most frequent check-ups and constant monitoring of the health of the ocular surface, because nighttime use, at a time when the amount of tear fluid is reduced, could more easily expose the eye to corneal and conjunctival irritation and abrasions, exacerbated by the fact that rest means less vigilance over the discomfort that a contact lens can cause.

These therapies continue for years, and it is important to emphasize that the choice of the most suitable one should be discussed with an ophthalmologist who is an expert in pediatric ophthalmology, and its subjective effectiveness over time should be evaluated. The doctor will assess the specific case, taking into account the child’s age, degree of myopia, family history, and any other factors.

The collaboration between parents, teachers, ophthalmologists, opticians/optometrists, and pediatricians is essential to protect our children’s eyesight and combat this silent epidemic.

The images in these articles were created using AI on August 26, 2025, at 10:35 a.m.

The newFall/Winter 2025 collection by Andy Wolf explores a balance of soft boldness and French flair. The line introduces expressive acetate frames, distinctive metal designs expanding the Èlevated series, and versatile sunglasses. A key feature is the stepped milling technique, which removes layers of material to reveal striking color contrasts and a three-dimensional effect, seen on models 4641, 5156, 5157 and the Vanda and Salix sunglasses. Shot at Vienna’s historic Bridge Club, designed by Adolf Loos, the campaign links timeless architecture with contemporary eyewear, featuring Austrian model Helena Severin under the lens of Yannick Schütte.

EssilorLuxottica has signed an agreement to acquire the optical division of South Korea’s PUcore, including its R&D unit, production facility and sales office dedicated to high-index ophthalmic lens materials. The deal also covers PUcore’s intellectual property portfolio related to formulations and processes. With this move, the Group aims to strengthen its capabilities in developing thinner, lighter and more sustainable lenses, while expanding upstream expertise in materials innovation. The transaction, subject to regulatory approval, is expected to close by the end of 2025.

Furla and De Rigo Vision have announced the renewal of their eyewear licensing agreement, extending the partnership until 2032. The collaboration, which began in 2007, has grown steadily and now plays a significant role in De Rigo’s brand portfolio. The extension comes during a strong period for the business: in the first quarter of 2025, Furla’s eyewear collections posted double-digit global growth compared to the same period last year. The results highlight the brand’s increasing weight in the eyewear segment and reinforce its strategic positioning under De Rigo’s management.

VSP Vision has entered into a definitive agreement to acquire Marcolin from PAI Partners and minority shareholders, in a deal expected to close in the fourth quarter of 2025. The acquisition marks a major step for VSP, strengthening its eyewear business alongside Marchon with Marcolin’s portfolio of luxury and lifestyle brands, including Tom Ford, Zegna, Christian Louboutin, Max Mara and Guess. Founded in 1961, Marcolin distributes to over 125 countries and has expanded its presence under PAI’s ownership. The move reflects VSP’s strategy of purposeful growth and commitment to delivering high-quality eyewear worldwide.

Optovista welcomes Michele Villotti to the Board of Directors as Executive Director. With top-level experience at Silhouette, Luxottica, De Rigo, and Rodenstock, Villotti brings strategic vision and deep market knowledge to Optovista. His appointment is a key step in strengthening the company’s governance and achieving ambitious growth goals. He will lead commercial strategy, empower the sales force, and explore new development opportunities to enhance Optovista’s presence in the optical market.

“We are confident that Michele’s professionalism, experience, and vision will play a vital role in supporting our partners and clients,” said Eng. Paolo Pettazzoni, President and CEO of Optovista.

To mark its 50th anniversary, Oakley is reaching for the Moon. In partnership with Axiom Space, the brand has developed the visor system for the AxEMU spacesuits that will be used on NASA’s Artemis III mission. Designed to withstand the extreme conditions of the lunar south pole, the visor incorporates advanced optical technologies, including gold reflective coatings, selective light transmission, UV protection and antiscratch treatments. The project merges Oakley’s expertise in extreme sports with aerospace innovation, contributing to a new chapter in human space exploration.

Zyloware, the oldest family-owned and operated eyewear company in the United States, has announced the acquisition of Kenmark Eyewear. The deal was led by Christopher and James Shyer in partnership with CenterGate Capital. This strategic acquisition brings together two legacy American companies with deep roots in innovation, craftsmanship, and customer service. Kenmark’s portfolio—featuring globally recognized brands like Vera Wang, Original Penguin, Kensie, and more— perfectly complements Zyloware’s existing offerings. As part of this transition, Christopher Shyer will step down from his daily role as Co-CEO in November but will remain a co-owner, continuing his dedication to the Shyer family legacy and Zyloware’s future growth.

Rudy Project has announced a new partnership with INOV8 France, a young French trail running team composed mainly of female athletes and already active on the international stage. The agreement, following the recent collaboration with the UTMB® World Series, reinforces the Treviso-based brand’s strategy to strengthen its presence in the trail segment after more than 40 years of leadership in sports eyewear. Athletes will use high-performance sunglasses, including models with ImpactX® photochromic lenses, and take part in a joint development program, highlighting Rudy Project’s commitment to combining optical innovation with support for elite athletes.

Vision of Super and Phobia Archive are entering a new phase of international growth with the creation of the holding company Eterea, founded by Dario Pozzi together with Alessandro Santamaria and Antonella Di Pietro, who have acquired a 40% stake. The project aims to strengthen the brands’ creative positioning and expand global distribution, supported by industrial partner Gruppo Gielle, which will continue as worldwide apparel licensee. The strategy includes diversification into new categories such as eyewear, fragrances, sneakers and accessories through licensing agreements. The first collection of this new era, Spring/Summer 2026, will feature a more mature and international aesthetic.

From

DaTE 2025: Independent Eyewear Back in the Spotlight from Riccione

From September 13–15, DaTE 2025 returned with a completely renewed format, lighting up the iconic pyramid of Cocoricò disco in Riccione. The choice of venue was more than symbolic: a landmark of Italian visual and musical culture, it set the stage for an event that has made identity, experimentation and audacity its cornerstones.

The relocation from Florence marked the beginning of DaTE’s new itinerant phase, designed to keep pace with an industry in constant motion. No longer confined to traditional exhibition halls, the fair will now explore unconventional venues capable of interpreting its dynamic spirit.

More than a trade show, DaTE offered an immersive experience where eyewear became a starting point to explore fashion, art, technology and design. With 110 selected Italian and international brands, the event confirmed itself as a key platform for independent eyewear, showcasing original visions, innovative materials and bold shapes in dialogue between aesthetics and function.

The 2025 edition revolved around the claim “Every line tells a story”, underlining the

narrative force of eyewear design, from frame details to material choices. It was an invitation to view the product not only as a functional accessory but as an emblem of cultural and personal expression.

Highlights included the DaTE Disco Party on September 13, where Cocoricò DJs animated the evening, blending networking with creativity in an atmosphere far removed from conventional trade fair schemes. The format emphasized DaTE’s mission to combine business with inspiration, bringing professionals together in a freer, more engaging environment.

Admission was free but reserved for opticians, buyers, professionals and journalists, ensuring authentic exchanges and valuable connections.

With its debut as an itinerant event, DaTE reaffirmed its original mission: to be a living lab, a hub of ideas and a space open to the future.

During the party, the location for the next edition was announced by Davide Degl’Incerti Tocci, President of DaTE: it will be the Teatro Salone Margherita in Naples from 12 to 14 September 2026

left Vittorio Tabacchi, Lorraine Berton, Carlo Boffi Farsetti, Nicola Belli and Martina Colombari

Hong Kong International Optical Fair returns in November 2025

Innovation, Design and international Business come together at Asia’s most important Trade Fair

Organised by the Hong Kong Trade Development Council (HKTDC), the 33rd edition of the Hong Kong International Optical Fair will be held from 5-7 November 2025 at the Hong Kong Convention and Exhibition Centre.

The fair will return in EXHIBITION+ hybrid model, complemented by the “Click2Match”, an online smart business matching platform that will operate on 29 October to 14 November, providing a convenient and efficient platform for traders to connect.

The fair will continue to feature pavilions from different countries and regions to showcase unique eyewear designs and technologies. Exhibitors from different regions of Mainland China, the Hong Kong Optical Manufacturers Association (HKOMA) as well as Japan Pavilion will present a variety of optical products.

Among the main areas, the Brand Name Gallery stands out, hosting internationally renowned brands.

Other zones present a wide range of eyewear products to facilitate one-stop sourcing, including Smart Eyewear, Contact Lenses & Accessories, Designer Cafe, Sporting & Professional Eyewear, Kids Eyewear & Reading Glasses, Lenses,

Frames & Parts, Eyewear Accessories, Shop Fittings & Equipment, Diagnostic Instruments, as well as Optometric Instruments, Equipment & Machinery.

Besides, buyers can use the “Scan2Match” function in the HKTDC Marketplace App to scan the dedicated QR codes of exhibitors and bookmark their favourite exhibitors, browse product information and e-floorplan, chat with exhibitors even after the fair to continue the sourcing journey.

Events & Activities

A series of events including conference and seminars on optometric and eyewear technology as well as trend forums will be held to keep traders abreast of industry developments. Eyewear parades will also be organised to feature different styles of eyewear products.

Hong Kong Eyewear Design Competition

To foster Hong Kong’s creativity and innovation, the HKTDC joins hands with HKOMA to organise the 25th Hong Kong Eyewear Design Competition under the theme of “Blending Tradition and Technology”. Winning and final entries will be on display at the fairground during the fair period to showcase the unique Hong Kong’s creativity to international buyers.

MIDO 2026 launches new communication campaign: “REVEAL | Global Eyewear, Gold Standard”

Excellence and passion have always been at the heart of MIDO | Milano Eyewear Show, where the eyewear world comes together to meet, inspire and innovate. And where better than Italy, a place where every detail tells a story of hospitality, ingenuity and style. This is the essence that gives life to MIDO: a show rooted in Italian heritage of design and innovation, yet open to the world each year, evolving and becoming the global reference point for the eyewear industry.

The concept of the REVEAL campaign – curated by Max Galli for Mixer Group –draws on Italian tradition of craftsmanship and attention to detail, while celebrating the international strength of the MIDO community: each year, 1,200 exhibitors “reveal” their novelties to 42,000 visitors from around the globe, making MIDO the only show that brings together the entire supply chain.

MIDO’s value lies in its ability to act as a bridge between tradition and the future, between Italian creativity and global stimuli. The veils of the campaign symbolize just this: the dynamism of Giacomo Balla, the

lightness of Italo Calvino and Leonardo da Vinci’s constant striving for research and innovation – all embodied in an international exhibition that narrates the story throughout the year.

“MIDO is Italian by origin and international by vocation,” says Lorraine Berton, President of MIDO. “Hospitality, aesthetics, organization and the ability to anticipate trends find fertile ground here. Its Italian identity is not just a geographical detail but part of its DNA. MIDO excels thanks to a unique combination of creativity, expertise, attention to detail, quality, energy and above all, vision. These are the very qualities that have made our country a benchmark in so many sectors, including eyewear. And it is thanks to this that MIDO has become the global platform where the entire eyewear world meets.”

MIDO 2026 is set to deliver an extraordinary edition, where creatives, companies and professionals from every corner of the globe will come together to interpret, celebrate and shape the future of eyewear. An invitation to be inspired and to contribute to writing a new chapter in the global story of eyewear

31 GENNAIO - 1-2 FEBBRAIO - 2026 Fiera Milano, Rho

GLOBAL EYEWEAR, GOLD STANDARD.

MAXGALLI MIXER GROUP

News from the Vision Council and the U.S. Market

The Vision Council has released new research outlining the sentiments of U.S. eyecare providers and the performance of the optical market during the first half of 2025. The Provider inSights Q1 & Q2 2025 report shows that tariffs, inflation and staffing remain major concerns for practices. More than half of respondents (56%) felt the U.S. economy worsened compared to late 2024. Tariffs were cited by 62% as having a direct impact on their practices, while 66% expect further challenges ahead. Inflation influenced 69% of providers, leading many to delay investments, avoid expanding services and postpone the launch of products such as smart eyewear. Staffing issues also remain significant: 72% of practices reported difficulties in hiring, though retention improved slightly compared to 2024. Adoption of new technologies remains limited, with 76% of providers not offering telehealth services and only four in ten including smart eyewear in their portfolio.

The Market inSights Q2 2025 report, analyzing the $17.4 billion U.S. optical

industry, shows the typical seasonal drop in sales. Compared to the first quarter, the market value fell by $800 million, with a year-on-year decline of 1.5%. Sales volumes decreased across nearly all categories, though demand for core services such as eye exams and prescription lenses remained stable. The value of eye exams rose 14% compared to Q2 2024, even as their volume fell 4.5%, with patients willing to pay more per service. Prescription lenses gained nearly 4% in value, while frame volumes dropped but their average price increased by about $21. Plano sunglasses were the only segment to decline in both value and volume. Contact lenses fell by 7% in volume year-on-year, though only 1% compared to the previous quarter.

“These findings reflect both challenges and resilience in the U.S. optical market,” commented Alysse Henkel, Vice President of Research and inSights at The Vision Council. “Even as sales volumes contract, consumers are still investing in quality vision care and eyewear.”

Vision Expo East relaunched in Orlando, FL, from February 19–22, 2025, attracting attendees from 105 countries, with 44% first-time visitors, many from Florida, New York, California, Texas and New Jersey. The next events are Vision Expo West in Las Vegas (September 17–20, 2025) and Vision Expo East 2026, which will return to Orlando from March 11–14, 2026.

Vision Expo

Farewell

In memory of Alberto Vitaloni

On July 21 I received the sad news of the passing of Alberto Vitaloni, a visionary entrepreneur in our industry and a wonderful person whose friendship accompanied both my father and me for many years.

It all began when Alberto, coming from the automotive sector, turned his attention to eyewear and came into contact with my father, a long-time publisher and market expert. Despite the difference in age, what I would call a true friendship was born, based on mutual respect. I still remember their long phone calls, filled with exchanges of ideas that, I believe, contributed to the birth of the Derapage brand. I will never forget that Alberto stood by my side at my father’s funeral (certain gestures remain engraved in one’s heart), and it was terrible, years later, to learn of the accident that changed his life. I am certain he was proud of what the company he had created had become, and

of his son Giovanni, who was forced to take the helm suddenly, still so young. Giovanni later went on to earn the role of President of ANFAO and MIDO.

My heartfelt condolences to Giovanni Vitaloni, to his mother Margherita, to the entire family, to VANNI S.r.l. Società Benefit, and to all collaborators.

Isabella Morpurgo Publisher of VEDERE

A story of family and enterprise

Alberto Vitaloni, a visionary entrepreneur born in 1942, transformed his family’s company—founded in 1929 in the province of Turin and specialized in electromechanical components for the automotive sector—into an industrial excellence in the production of rear-view mirrors. After its sale to Magneti Marelli at the end of the 1980s, he founded with his son Giovanni (then just 18 years old) the eyewear (and watch) brand DERAPAGE, followed in 1990 by VANNI, a tribute to the family’s founder Giovanni, known to friends as Vanni. Today VANNI is an independent 100% Made in Italy design brand, focused on innovation and sustainability. Alberto, victim of a serious car accident in 2002 that limited his active professional life, always continued to support the company with passion.

His son Giovanni remembers his courageous spirit, discipline and love for family as a precious legacy for future generations: “Dad always faced his entrepreneurial ventures with a unique style and a natural, engaging way of connecting with others. We grew up under the sign of his creative spirit. He leaves us his concrete example and the encouragement to live a full life.”

ADVERTISERS

DITA LANCIER

p 21 DIVEL p 23 GLARE p 25

HONG

OPTICAL FAIR cover III INVU p 27 KADOR cover II KELINSE p 29 LOKI

Publisher

Edizioni Ariminum Srl Via Negroli 51/A - 20133 Milano Italy Tel.+39/02.73.00.91 r.a. www.vedere.it – welcome@vedere.it

Publishing Director

Isabella Morpurgo – isabellamorpurgo@vedere.it

Advertising

Gloria Della Ciana – marketing@vedere.it

p 19

p 31 LOZZA/DE

LUNOR p 2 MIDO p 4 MOREL p 33

SILMO PARIS cover IV

SILVIAN HEACH /JET SET GROUP P 35

THÉLIOS p 1

Adv/Editorial Coordination

Rita Ferraro – ritaferraro@vedere.it

Editorial Staff

Manlio Valli – communication@vedere.it

Layout

Enrico Alvarez – graphic@vedere.it

• The journal publishes articles and releases from individual authors or firms. Publishing this material does not involve the journal’s opinion or liability.

Autorizzazione Tribunale di Milano del 23-03-1991 N. 221

Associata a A.N.E.S. Associazione Nazionale Editoria Periodica Specializzata

• Reproduction without written express authorization of the publisher is prohibited.

Print: Pixartprinting - Via I° Maggio, 8, 30020 - Quarto d’Altino VE