From the desire of LVMH, World leader in luxury, to raise eyewear as an essential element of its Maison’s collections and a pristine expression of their creativity, Thélios was founded in 2017. Pioneering a new luxury experience in eyewear, Thélios masters each step of its value chain, from conception to distribution of luxury sunglasses and optical frames for LVMH Maisons. Through its state-of-the-art Manifattura, located in Longarone, Italy, Thélios stands for Alta Occhialeria: an advanced savoir-faire, combining outstanding creativity and manufacturing excellence. Moreover, Thélios operates a highly selective distribution network with a direct commercial presence in all major markets.
BEYOND UNCERTAINTY
In a time that seems to be moving against the tide, where the certainties of the fashion system are wavering under the weight of wars, geopolitical tensions, economic instability and changes in consumption, the eyewear sector is also facing new barriers and questions.
And it is precisely at times like these that our industry demonstrates its ability to sharpen its vision. Where others stop, we learn to see beyond, remembering how necessary it is to have a vision today. A vision that combines empathy and pragmatism, concreteness and horizon. This is precisely what eyewear companies are looking for. Despite a slowdown after years of sustained growth, they are showing concrete resilience based on solid values: innovation, customisation and real sustainability.
The new challenges? Seizing the opportunities hidden in the margins: in small-scale production, in tailor-made projects, in alliances between industry and vision professionals. The data tells us that consumers continue to choose carefully, rewarding those who know how to convey identity, function and beauty.
Today more than ever, we need new lenses with which to look at the market. More than forecasts, we need visions: the courage to imagine different forms of value, more cohesive networks, and an idea of visual well-being that embraces technology, health and lifestyle. It is not just about seeing better: it is about seeing far.
In the issue you are reading, we focus on a crucial topic: vision in children.
Seeing a child is not enough: we need to pick up on the signs of a visual defect, talk to parents and start a process. Today more than ever, opticians are called upon to fulfil a cultural responsibility. They cannot and must not be reduced to simply sell frames, however important that may be. They must be proud of their technical expertise, their ability to observe in depth, to propose solutions and to network with other vision professionals.
Being an optician, optometrist or contact lens specialist means, ultimately, choosing to see better every day. And helping others to do the same.
Isabella Morpurgo Publisher
The birth of a child is an extraordinary event, but when the baby is born earlier than expected, there can be many challenges to face.
Among these, the visual health of premature babies requires special attention and dedicated care. Preterm birth can increase the risk of developing visual problems, some of which are evident in the
first months of life, while others may appear later in childhood.
Retinopathy of prematurity (ROP) is the most wellknown and feared condition: it is caused by fluctuating oxygen levels, which interrupt the growth of the blood vessels in the retina. It affects newborns weighing less than 600g at birth and with
a gestational age of less than 26 weeks more frequently, but it is not the only threat to the eyesight of babies born before term.
Myopia, strabismus, and alterations of the fundus are some of the problems that may occur more frequently in these children.
Early intervention is essential to ensure the best possible visual development for the child and to prevent long-term consequences on their learning ability, social interaction, and quality of life. That is why eye exams from birth, especially for premature babies, are a valuable investment in your child’s health.
A comprehensive care plan for the visual health of premature babies should include:
• Newborn screening: to identify any congenital eye conditions or abnormalities.
• Regular eye exams: at intervals determined by the eye doctor based on the child’s gestational age and any risk factors.
• Prompt correction of any vision problems: through the use of glasses, contact lenses, or other visual aids, if needed.
• Specific treatment for ROP: in severe cases, laser therapy, intravitreal antiangiogenic therapies, or surgery may be necessary to preserve the child’s vision.
• Support and information for parents: to help them understand the importance of caring for their child’s eyes and recognize any warning signs.
Of course, early detection and correction of any vision problems are essential for all children, as they allow for timely intervention, maximizing the chances of recovery and ensuring optimal development.
A regular eye exam schedule should include the following for all children:
• Newborn screening: to identify congenital disorders or significant vision problems.
• Check-up at around 6-12 months if there is a family history of amblyopia and congenital eye conditions: to assess general eye health and eye alignment.
• Regular check-ups during childhood: even in the absence of any particular symptoms, at 3 years of age it is essential to monitor visual development, identify any emerging defects, and ensure timely correction.
Subsequent check-ups should be carried out as recommended by the treating ophthalmologist. Relying on an ophthalmologist who is an expert in pediatric ophthalmology is essential for identifying the best solution for each young patient, ensuring effective and comfortable vision correction from the first months of life. The support of the optician/ optometrist and orthoptist is also crucial, as they must work in synergy with the doctor to ensure the best care for the child.
Dr. MARIA ANTONIETTA STOCCHINO,
ophthalmologist
Scientific consultant for the Occhideibimbi project
Sight is a sense that is constantly evolving, especially in the first months of life. To ensure proper visual development in newborns and infants, it is essential that ophthalmologists and opticians/ optometrists work together. This is also because communication difficulties prevent young patients from describing their symptoms, making careful observation and collaboration between professionals essential in interpreting signs and identifying any problems.
The ophthalmologist, who specializes in the diagnosis and treatment of eye diseases, performs a complete assessment of the child’s eye health, identifying any visual defects or diseases. The optician/optometrist’s role is equally crucial, as they translate the medical prescription into a personalized visual aid, ensuring effective and comfortable correction.
In addition, opticians, in their work with adults, are aware of their visual impairments and the importance of genetics in the transmission of refractive errors, and can raise parents’ awareness of the need for eye tests for their children.
Collaboration between these two professionals allows them to:
• Determine the most appropriate prescription: taking into account not only the visual defect, but also the child’s age, specific needs, and lifestyle.
• Choose the optimal frame: ensuring a good fit, functionality, and safety for the young patient.
• Educate parents on the use and care of glasses: providing practical guidance on the correct use and maintenance of the visual aid.
• Monitor the child’s adaptation to the glasses: through periodic check-ups to assess the effectiveness of the correction and make any necessary adjustments.
An often overlooked but crucial aspect for the effectiveness of vision correction is the choice of eyeglass frames that are suitable for the child’s face shape, age, and the defect to be corrected, ensuring comfort and stability.
Hence the importance of having specific frames for newborns and infants that meet certain important characteristics:
• Materials: lightweight, durable, hypoallergenic, and non-toxic to avoid irritation or allergic reactions.
• Fit: stable and comfortable, with a nose bridge designed to adapt to the unique shape of a newborn’s nose, which is generally underdeveloped and lacks the prominent septum found
in adults. The temples should be flexible to adapt to the child’s growth and prevent slipping. (cords or other solutions are also useful for this purpose)
• Safety: free of sharp edges or small parts that could be swallowed, with shatterproof lenses to protect the eyes from impact.
• Functionality: able to accommodate corrective lenses appropriate for the child’s vision impairment, allowing for clear and comfortable vision.
Investing in children’s visual health from birth is an act of responsibility and love. By working together, ophthalmologists and opticians/optometrists can help build a brighter future for children, giving them the chance to see the world with eyes ready to discover all its wonders.
INVU presents its latest collection of children’s sunglasses for the summer season, offering 100% UV protection and high-quality polarized lenses for maximum eye safety and perfect vision.
Designed to combine style and comfort, the collection is dedicated to children aged 0 to 15, ensuring maximum protection for all ages.
What’s more, young trendsetters can now choose to match their sunglasses to their parents’ thanks to INVU’s ultra-cool “Mini Me” models, perfect for little fashionistas who love a matching look.
Specifically, the matching mother-daughter sunglasses were created to celebrate the unique bond between generations. A true statement of love, brought to life through shared style and elegance.
Featuring the iconic Jackie O-inspired oversized oval frame, these sunglasses are elegantly scaled down for girls, offering a perfect match in both fashion and spirit. Crafted from high quality polymer, the frames are lightweight and comfortable, ideal for all-day wear. The collection debuted in a range of on-trend translucent pastel shades, adding a playful yet sophisticated touch to the summer wardrobe.
Combining the lens and frame technology of the Swiss Eyewear Group with playful designs, INVU makes eye protection from the sun stylish, fun, and carefree for the whole family.
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mod IB22555B
Tête à Lunettes by Caroline Abram is the children’s brand by Caroline Abram It offers a cheerful and fashionable collection designed especially for little ones. Caroline reinvents the iconic models of the Caroline Abram and Talla Eyewear brands, adapting them to children’s faces with her Mini line. Colorful, comfortable, and full of character, these frames allow children to express their own style!
TITANFLEX Kids by Eschenbach Optik are cheerful, colorful, cool, and flexible - the ideal companions for children.
They are made from high-quality Titanflex, which is light as a feather, comfortable without pinching, and extraordinarily durable.
The titanium models, in addition to their ultra-thin, lightweight frames, come in cheerful colors such as ocean blue, green, and pink, with transparent colored temple tips.
The new Mobility Kids 2025 models are perfect for young cyclists, fitting perfectly under a helmet.
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The new eyeglass frames and sunglasses from the GUESS Kids Collection feature bright colors and extravagant designs inspired by butterflies, hearts, and animal motifs.
For 2025, French brand IZIPIZI presents new shapes and color palettes for adults and children, striking the perfect balance between style, comfort, and functionality. The new additions enrich the permanent collections, confirming the brand’s vision: to make eyewear an everyday and accessible experience. New colors for kids include Pear, a vibrant green; Lilac, a bright lilac; and Tortoise, a tortoiseshell pattern in shades of caramel and chocolate.
KNCO introduces seven collection lines for children aged 0 to 14, with technical, durable, and trendy frames. From the Kaliboo models (0-36 months), with adjustable silicone and surgical steel bridge, biodegradable temples, flexible hinges, and ultra-resistant cord, to Pitchounes and Pitchounettes (2-6 years), with a sporty design and attention to detail, to Catimini and Jacadi, inspired by fashion. These product lines are complemented by collaborations with Harry Potter, DC Comics with its heroes Batman, Superman, and Wonder Woman, and the innovative Karavan Kids (3-8 years), whose GEO model was nominated for the Silmo d’Or 2023 award. KNKO: comfort, safety, and style for every stage of visual life.
The new Kids and Teens collections from J.F. REY celebrate the imagination and liveliness of childhood. For younger children, playful shapes and creative acetates evoke dreams and lightness. The metal frames, on the other hand, stand out for their essential, contemporary design, designed to appeal to style-conscious teenagers.
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KARAVAN KIDS KKZIGZAG38-By-A
LOOKKINO, the children’s eyewear line by LOOK, is designed to accompany visual growth and support myopia control lenses. The Lookkino Myopia Management project meets three key requirements: precise centering, stability at the three points of contact, and pantoscopic angle adjustment. The frames, entirely made in Italy, are crafted from exclusive materials such as NIL and XINOX, which are non-toxic and recyclable, and feature ergonomic details designed for the visual well-being of children.
From the iGreen line by Thema Optical, iGreen IGV10.18: round, lightweight, and colorful with practical clip-ons that transform them into sunglasses in an instant.
Equipped with two clip-on sunglasses, these glasses are designed to accompany children throughout their day with an eye on their future, thanks to their eco-friendly features and natural, low-impact materials.
LOOKKINO mod LEO 3
Polaroid presents the KIDS line with three sunglasses collections designed for comfort, style, and sustainability. “Mini Gummy” (ages 7-10) offers flexible, lightweight sunglasses in bright color combinations. “Super Smart” (ages 7-10) offers trendy sunglasses and prescription glasses in eco-friendly materials with fun patterns and shades. For younger children (4-6 years), “Extra Flex” guarantees everyday comfort thanks to flexible temples, adjustable rubber nose pads that adapt to the growth of the face, and long soft tips designed to fit perfectly behind the ears of younger children, offering stability and comfort all day long.
Lacoste Eyewear for Kids offers two colourful optical models — L3661 for boys and L3662 for girls — that combine playful design with cutting-edge elements. Made from bio-injected material, these frames are lightweight, eco-friendly and feature a fluorescent front that glows in the dark, adding a fun touch to every adventure.
The temples are embellished with a rotating rubber section decorated with three layers of bright colours and the iconic petit piqué motif. This “colour twist” effect allows children to personalise their glasses by rotating the temples to reveal different colours, stimulating creativity and personal expression.
Both models feature the distinctive Lacoste crocodile logo on the temples and are available in a wide range of transparent colours.
MINI GUMMY PLD 8064/S
On November 22, 1995, thirty years ago, audiences met a lovable cowboy and a fearless space ranger in Toy Story, the first feature film produced by Pixar Animation Studios
To celebrate the legacy of this groundbreaking film, Ray-Ban Kids has created a special edition dedicated to this anniversary: the Ray-Ban | Disney and Pixar Toy Story collection, featuring eyeglass and sunglass styles inspired by Buzz Lightyear, with bold prints on the temples and vibrant green and blue color combinations—all made with bio-based materials for a more sustainable future.
The Kids collection by ReForm Eyewear integrates new technology with shape memory materials that return to their original shape after every stress. The frames, patented in over 100 countries, are flexible, impact-resistant, and ideal for children’s active lifestyles. Comfort is high thanks to optimal weight distribution, the colors are bright and the designs playful. The 45% biobased material guarantees sustainability and durability, respecting the environment.
Stepper Eyewear announced a huge evolution of its ‘Start’ collection, launching new models designed for teenagers and introducing ultralightweight titanium frames.
Developed in collaboration with Dr. Alicia Thompson, an expert in pediatric facial anthropometry, the Start product line is based on a scientific approach to design. The Alpha Fit system, the flagship of the line, splits the range into six age groups – from newborns to 14-year-olds – to ensure an ergonomic, stable and comfortable fit at every stage of life.
The most significant innovation is the introduction of titanium, an ideal solution for active teenagers.
For over 15 years, stileItaliano has been working with children and teenagers to create eyewear that mixes style, comfort, and safety in every detail. The Fede collection is a perfect example of this goal: square shapes and a refined front blend with lively color combinations, where colors meet in harmony.
The flex temples accompany every movement with lightness and resistance, while the adjustable pantoscopic angle always ensures a precise fit, guaranteeing correct vision. The 100% Italian acetate, reliable, hypoallergenic, and durable, guarantees quality and safety over time.
To complete the look, a touch of fun is added with bright, colorful bonding on the temples.
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DaTE transforms, between design, music and vision. Interview with Davide Degl’Incerti Tocci, President of the event
Everything changes. Location, format, philosophy. DaTE 2025 leaves its historic Florentine venue and lands in a symbol of contemporary culture: Riccione’s Cocoricò. A conceptual transformation that csmbia the reference salon for avant-garde eyewear design, turning it into a multi-sensorial experience, where eyewear meets music, art, architecture and identity.
Leading this turnaround is Davide Degl’Incerti Tocci, the new President of DaTE, whom we interviewed to understand both the strategic choices behind this transformation and the longterm vision that aims to redefine the boundaries of the sector.
The aim is to go from an event for insiders to a cultural platform on the move.
DaTE at Cocoricò: a bold choice.
What were the profound reasons that led to the choice of Cocoricò as DaTE’s new venue? How does this location reflect the identity and vision of the event?
The choice of Riccione and Cocoricò as DaTE’s new headquarters came about almost spontaneously, as there is a deep affinity between the two realities. Riccione has always been linked to creativity: it is a reference point that attracts trendsetters and experimenters, just like our exhibitors and buyers. In this context, the iconic disco Cocoricò embodies an idea of artistic and cultural avant-garde that we have in common. Over the years it has been able to transform the traditional dance floor into a true theatre of individual expression, creativity and freedom, becoming a symbol of experimentation and provocation. In the same way, DaTE intends to enhance eyewear as the absolute protagonist
of a stage that enhances its uniqueness, allowing it to express its full potential. The location, therefore, fully reflects the identity and vision of the event: a space where innovation, style and personality come together.
A travelling format, towards new frontiers.
With the announcement of DaTE as a travelling event, what are the next planned cities and how do you plan to adapt the unique DaTE experience to different contexts?
I confirm that DaTE will be itinerant: we believe this is the most suitable mode for this new format, which reflects its dynamism both in spirit and in practice. The cities we are considering for the next editions are Rome, Milan, and Naples, but also Bari, Bologna, and Parma. The choice of these locations stems from the desire to break with the past and propose something new and different, without neglecting functionality. We are well aware that the effectiveness of an event depends on its ability to offer real business opportunities
and opportunities to conclude significant commercial agreements.
Exhibitor selection: quality over quantity
The decision to reduce the number of exhibitors aims at greater selectivity. What criteria were adopted for this selection and how is it expected to influence the visitor experience?
For the new edition, we started with the idea of creating a more ‘intimate’ venue where we could offer the opportunity to make connections in an informal, dynamic and engaging atmosphere. In this new space, exhibitors will have the opportunity to engage their buyers in a unique and distinctive experience, showcasing their products in an unusual context. Speaking of brands: there will be just over 90 of them, coming from France, Germany, Belgium, Denmark, Switzerland and the United States, as well as Italy of course. We are very satisfied with the response we have had from the companies: in just a few months, all the available stations have been booked, demonstrating that we are moving in the right direction.
Interaction between music and design: an innovative combination.
How will the musical atmosphere of Cocoricò be integrated into the DaTE experience? Will there be collaborations with artists or live performances that will enrich the event?
On Saturday 13 September, exhibitors and buyers will be invited to an exclusive party with music and entertainment selected by the Cocoricò DJs: it will be the DaTE Disco Party, a moment of celebration and fun that is also intended to be a sort of celebration of the “rebirth” of an event that has been a source of inspiration and novelty for eyewear professionals for 12 years.
Visual communication: ‘Every Line Tells A Story’.
The new communication campaign is strongly evocative. What is the main message you want to convey and how does it relate to the concept of ‘Redefining Boundaries’?
The new communication campaign is curated by Cristina Frasca who, together with Dante Caretti, is a founding partner of DaTE. No one knows the history and evolution of DaTE better than she does, and no one has been able to visually translate the new concept of the event, its DNA. Each line becomes a symbol of a new vision, reflecting DaTE’s goal: to redefine the world of eyewear by pushing the boundaries of conventional design. The new pay-off “Redefining Boundaries” also fits into this context, expressing DaTE’s vocation to be a space for continuous experimentation, where the boundaries between art, fashion, technology and design are challenged to create something new and daring.
The future of eyewear: sustainability and innovation.
How does DaTE address the issues of sustainability and technological innovation in the eyewear sector? Will there be exhibitors or projects focusing on these aspects?
DaTE has always had an eye on the future; for this edition too, the topics of sustainability and technological innovation cannot be overlooked. The selection
of exhibitors includes both companies investing in research, eco-friendly materials and sustainable production processes, and companies experimenting with new technologies in eyewear design, production and distribution.
This is not just a trend, but a concrete vision: DaTE wants to be a platform for comparison and inspiration for those in the eyewear industry who choose to innovate responsibly.
DaTE and the local community: impact and synergies.
What is the expected impact of DaTE on the local community in Riccione and how do you intend to actively involve the area in the event?
I believe there will be a mutual virtuous exchange. DaTE will represent a concrete opportunity for Riccione to gain visibility, involvement, and enhancement of the area; at the same time, Riccione will offer DaTE a new starting point, to be experienced and fully exploited thanks to its unique characteristics, which make it famous in Italy and abroad.
Personally, I also expect a positive impact on the local supply chain, particularly as regards hospitality, catering, and trade.
In general, DaTE’s new itinerant format was created with the aim of taking root in the places that host it, transforming each edition into an opportunity to enhance the specific features of the territory and build an authentic link with the event’s DNA.
MEN’S EYEWEAR IN 2025: HERITAGE MEETS FUTURISTIC VISION
There is something fascinating about the way in which, season after season, the world of eyewear manages to reinvent itself without ever losing sight of its primary function: to protect, correct and enhance the eyes.
2025 opens with a dual trend for men’s eyewear: on the one hand, the irresistible appeal of roots, on the other, the push towards the future.
The latest product lines tell of a world in which retro aesthetics and contemporary experimentation coexist, offering models that respond to a demand constantly oriented towards personalization, quality, and the search for identity.
As for Sunglasses, masks are back in the spotlight, large and wraparound, with mirrored lenses that evoke technology and sports or even seem to reflect alternative worlds.
Alongside these futuristic visions, vintage references remain strong, even growing stronger: total black sunglasses, often large in size, which boldly re-imagine the elegance of the icons of the 1960s and 1970s, oversized silhouettes that wink at the golden years of cinema and music, and lenses in unexpected colors that add lightness and character, underlining the desire to express oneself without compromise.
Prescription glasses are also following this dual trend. Thin metal frames, as light as a second skin, perfect for those seeking minimalism without sacrificing presence, are increasingly in demand. Alternatively, there are more decisive acetate profiles, where craftsmanship enhances refined textures and colors.
But there are also those who choose to embrace the discreet charm of “librarian chic” with vintage shapes inspired by the 1950s and 1960s, classic tortoiseshell, natural colors, regular shapes, and a retro touch that speaks of intelligence, culture, and sobriety. A return to substance, to the quality of materials, to the beauty of authentic details.
Men’s eyewear in 2025 is confirmed as an essential accessory, capable of interpreting contemporary taste through a skilful balance between functionality and style. Whether you choose avant-garde sunglasses or a traditional-inspired frame, the real star is always the individual and their ability to assert their uniqueness through every detail.
Vision of Elegance: La Martina Eyewear SS25 Redefines Classic Style
From city streets to polo fields, the new collection blends timeless shapes, technical innova-tion, and sporty flair for modern-day sophistication.
The new La Martina Eyewear Spring/Summer 2025 collection reinterprets classic style with a modern freshness, blending timeless shapes with bold design and innovation. Each piece in the collection embodies an intrinsic elegance tied to the world of polo, combined with a versatility that makes seamless the transition from leisure to city life. With a selection that includes 12 optical frames and 7 sunglasses, La Martina Eyewear is much more than just a simple accessory; every pair of eyeglasses becomes an essential finishing touch to a look. An outfit may be flawless, but without the right eyewear, it often lacks that crucial detail that makes all the difference. The optical frames include acetate designs, with clip-ons, equipped with polarized lenses, to ensure visual comfort and protection from the sun. The temples of the frames are distinguished by the contrasting-colored inner rubber tips— an iconic detail that highlights the brand’s sporty essence.
Among this year’s highlights, the MAV 862 model stands out with its rimless frame, carbon fiber temples, and rubber tips— perfect for those seeking lightness and durability. These aren’t just glasses; they’re true companions for everyday adventures. For the sunglasses line, La Martina offers high-quality tempered mineral glass lenses, treated with an anti-reflective coating to ensure clear vision in any lighting condition. In this new collection, every La Martina pair is a celebration of quality, authentic style and practicality—designed for a new generation that lives with ease and seeks the perfect detail for a refined look. It’s an invitation to live each day with style, tackling it with elegance, whether at your office desk or at after-hour cocktails at your favorite spot.
Aru Eyewear presents the Eden model from its Natori collection, featuring square-shaped eyeglasses with soft lines made from 100% transparent BIO acetate.
The comma is much more than a punctuation mark; for GCDS, it has become the distinctive symbol of the eyewear line produced and distributed by Marcolin The acetate model GD0064 has a striking rectangular shape, highlighted by a substantial front profile that expresses strength and character, and is embellished by milling along the upper part. The thick temples feature a comma-shaped metal plate engraved with the GCDS logo, a refined and recognisable detail.
Dolce&Gabbana unveils its SS25 Eyewear advertising campaign, shot by Karim Sadli and directed by the duo Maybe. The photos and videos highlight faces and personalities, with bold eyewear designs, essential details, and the iconic DG Crossed logo, a visual tribute to the brand’s DNA.
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A 3 mm titanium block machined to extremely thin thicknesses, with color applied by hand: the Blackfin Pacific collection is pure minimalist elegance. The Mendocino model features an innovative bridge design that emphasizes a distinctive square front. The sunglasses version is available in gold or black with green or brown gradient lenses.
CERRUTI 1881 returns to Italy and Europe with a new collection of eyeglasses and sunglasses. Timeless elegance, contemporary design, and quality craftsmanship define the relaunch of the brand, which mixes tradition and innovation.
MYLES is the new model from götti DIMENSION: precise lines, lightness, rounded geometry and a concave finish. Together with the feminine Mona, it expresses bold geometry and high technology, thanks to 3D printing in polyamide carried out in the Swiss factory.
Mona e Myles Denim
The IMan collection by Immagine98 re-imagines minimalism with refined attention to design. Lightweight, durable materials, meticulous details, and subtle textures combine to ensure comfort and functionality. Each frame adapts naturally to any occasion, from everyday wear to the most exclusive settings.
The MOSAICO collection by LAMARCA blends Italian craftsmanship with refined design. Each acetate frame is crafted through a precise gluing technique, creating original compositions in both shape and color. The result is lightweight, durable eyewear that balances style and comfort. Color is the true star, turning each frame into a unique accessory. Highlights include the bold, round MOSAICO 163, the geometric bestseller 164, and the classically inspired 176 with modern color contrasts.
The Renaissance Collection embodies the spirit of IRON Paris, where each frame tells a story of craftsmanship and Parisian elegance. The rimless models Cosmo One and Cosmo Two are among the new proposals of this collection and offer versatile elegance, suitable for both optical and sun lenses.
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MOSAICO 164
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Gucci unveils its new SS 2025 eyewear campaign, a road trip celebrating freedom, friendship, and love through the lens of photographer Tyler Mitchell.
For men, square acetate sunglasses with flat brow bars stand out for their bold temples, decorated with a metal plaque featuring the Web motif and engraved Gucci logo.
The Spring/Summer 2025 collection by John Richmond offers 13 optical frames and 11 sun-glasses. The heart of this collection is the new hinge, a true innovation from both a technical and aes-thetic point of view. Among the sunglasses, three metal frames are the stars of the season. The low rectangular model and the oval model, both strongly inspired by current trends and with an aesthetic closely linked to the world of rock, are joined by a double-bridge aviator model: designed for those who love lighter silhouettes and less conventional lens shades, including mirrored variants.
Tatum Flake Forest is part of the Scamble collection by KOMONO, which blends colors and textures in a unique way. Here, a classic tortoiseshell pattern is mixed with green. Made from 100% acetate.
Kelinse is not just a collection of eyewear, but a celebration of freedom of expression. Created for those who dare, for those who see design as an extension of their identity, this line combines bold aesthetics and premium materials, while remaining accessible and versatile. The brand’s DNA is encapsulated in its name: a reference to revolution and an invitation to stand out.
Richard is a bold model with striking lines, designed for strong personalities.
Les Hommes presents its Spring/Summer 2025 eyewear collection, created and distributed by Key Optical Europe: geometric shapes, premium acetates, and distinctive details such as the laser-etched logo on the top bar. The bold, masculine design, available in matte black, Havana, and crystal gray, expresses strength, elegance, and contemporary style.
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Each frame in the SLEDGE series combines premium materials and creative genius: the flexible, screw-free hinge integrated into a single piece with carbon fibers embodies this spirit of discreet yet essential innovation. Designed and patented by J.F. REY, it guarantees optimal flexibility and superior durability.
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The Italia Independent 3D Sculptures Collection was launched for Spring/Summer 2025 and explores the third dimension with acetate or metal models in an explosion of different colors and textures. The reference is to Jeff Koons, in his exploration of shapes and approach to colors.
The edgy design of the unisex KL6186S sunglasses from the KARL LAGERFELD collection lies in the geometric lines combined with a clean-cut silhouette. Made from sustainable bio-injected plastic, these sunglasses are available in black, white, dark tortoiseshell, and red.
The BIG STAR and PILOT STAR sunglasses are a symbol of the exquisite craftsmanship and refinement of every Kador Eyewear product. The unisex BIG STAR model is an eye-catching pair of glasses with a complex structure and double bridge. The oversized unisex PILOT STAR model in acetate features a classic double bridge and gold metal details.
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The Bossa Collection by Lapima embodies the fluid elegance and creative spirit of Brazil. Inspired by the movement of the body and the sinuous lines of nature, the collection celebrates the lightness of living, with shapes that evoke dance, hills, and organic harmony.
Orbit marks the Made in Italy debut of Miga Studio: premium acetate eyewear made from dry blocks, solvent-free with a sculpted design; the finishes are matte and glossy, the lenses are adaptive Zeiss, with defined architectural lines and a bold aesthetic that blends innovation and tradition.
Acetate eyeglasses with a revamped vintage geometric shape, double bridge, and monogram on the front: we’re talking about Lozza Mod. VL4388 3GE. The classic 5-piece hinge guarantees comfort and stability, while five lines on the temples pay homage to the brand’s identity.
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Black is not a neutral choice, it is a visual code that speaks of identity, strength and refinement. LIGHTBIRD translates this into the ROBOT men’s model, which in its total black version reveals the brand’s more architectural and metropolitan side.
Sharp, structured and decisive, with its rigorous geometry and square front, this model is part of the Light Social collection. Another distinctive feature is the LighTAG, the QR code located on the end of the temple, which, thanks to the patented LIGHTBIRD system, connects the company, the optician and the customer.
TRI-X by LOOK is the new concept frame that redefines athleisure eyewear: just three elements, a NIL front and 3D hingeless temples, for lightness and stability. An urban-dynamic design, perfect even under a helmet, with polarized lenses and a contemporary sporty style.
Who said ready-made glasses have to be boring? Loki turns the rules upside down with a playful, pop design full of character. Each model is a mix of irony and quality. A concept that transforms a functional object into an experience, thanks in part to packaging inspired by vintage candy. In the men’s collection, Tellaro reinterprets the classic rectangle with an internal shape that adds a playful touch.
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NIRVAN JAVAN unveils SHADES OF MILAN, a collection of sunglasses in fine 6 mm Italian acetate. Elegance and craftsmanship combine with meticulous details such as engraved metal-core temples, CR39 lenses, and a front logo reminiscent of the Roman numeral I.
MOREL by Jean Nouvel returns with its sixth season: round shapes, minimalist design, and noble materials such as acetate and titanium define unisex frames with a bold style. The pure, structured aesthetic reflects the architect’s vision and the savoir-faire of.
Ørgreen’s Quantum High collection combines featherlight titanium and polyamide for barelythere comfort. Now it evolves with a flat temple design—structured and bold, yet still sleek. The original ultra-thin wire temples remain, while the flat version allows for accentuated colour and added volume. In styles like Megahertz, digital sculpting creates architectural, origami-like detail.
mod NJ - Shades of Milan 3
The new Legacy Collection by MODO Eyewear celebrates the brand’s craftsmanship with models in HD Acetate and Titanium. The men’s model 8501, in a classic pantos shape, combines lightness and style, and is available in Blue, Teal, Crystal, and Olive.
MYKITA and RIMOWA combine German design and engineering in their first eyewear collection, featuring details inspired by luggage: lightweight aluminum sunglasses that blend timeless aesthetics and functionality, expressing a shared vision of innovation and durability.
The Monochrome Collection by MOSCOT is enriched with new variations for The DAHVEN, available in Blonde with Chestnut Fade lenses, Burgundy with New York Rose, Grey with American Grey Face, Navy with Celebrity Blue, Olive Brown with Amber, Sapphire with Denim Blue, and Tortoise with Light Amber. A vibrant and sophisticated palette, designed to express one’s personality to the fullest.
Mod DAHVEN in Blonde with Chestnut Fade lenses
HERITAGE series, model MR001
The Persol SS25 collection celebrates the 1970s with racing-inspired shapes: oval frames, flat browbars, and oversized pilot glasses with a 6 mm Freccia Supreme. The VINCENT PO3373S model stands out for its mask silhouette, double bridge, wide temples with Meflecto, and crystal Barberini lenses.
The Preppy models from TOMMY HILFIGER Eyewear SS25 mix style, innovation, and sustainability. Made from Renewed Acetate and bio-based polyamide, they feature polarized HD lenses and iconic details such as the flag logo and red, white, and blue ribbon. The TH 2188 model has a square shape and double bridge.
Zac Efron is the face of the new Police campaign, shot by Brian Bowen Smith. A visual story about boldness, a theme dear to the brand, interpreted with intensity and freedom. The VPLQ72 model in acetate, with triangular studs, can also have transparent temples that reveal the metal core decorated with a diamond pattern.
Orlando Bloom is the new Brand Ambassador for Porsche Design Eyewear. As a Porsche aficionado, he perfectly embodies the brand’s values. At the heart of the 2025 campaign is the Streamline series, inspired by the 911 GT3 RS. The star of the show is the P’8986 C model in RXP® and titanium, which is both elegant and high-performance.
Inspired by the art of the South of France, DAWN by Silhouette reinvents rimless glasses with bold designs, two-tone lenses, and striking colors. The light and extravagant retro shapes of the 1970s and the new Pantor model with double bridge combine style and personality for minimalists with a bold heart.
SNOB Milano celebrates its tenth anniversary with several new products, including a new version of the famous Dogui, reinterpreted in a contemporary key but faithful to its original design.
Romeo Gigli Eyewear presents SS25: essential lines, precious materials, and innovative details. The lacquers become three-dimensional, the pin extends across the temples of two men’s optical models, and a new geometric temple with a decentralized core makes its debut.
VALENTINO EYEWEAR presents the Flattop Style model: flat upper bar with three-dimensional V-shaped cutout, crafted in fine acetate. Vintage metal rivets, thin temples with the Valentino logo, and tapered edges define a sophisticated and bold style.
TBD Eyewear celebrates 10 years with the 10Y Anniversary Collection, a limited edition capsule collection of 100 numbered pieces. The Welt and Cord models are revisited with precious details, exposed metal temples, and gradient glass lenses, all enclosed in elegant collector’s packaging.
mod Cord
Color Reimagined: Roberta di Camerino Eyewear
SS25 Dares
to Dazzle
A bold celebration of color, craftsmanship, and emblematic design- this vibrant collection brings timeless flair to the modern woman’s summer look
Roberta di Camerino’s new eyewear collection for Summer 2025 is a true triumph of color and design, staying true to the legacy of its founder, Giuliana Coen. In the 1950s, the designer revolutionized fashion with her bold use of color and unexpected combinations, creating a distinctive identity for the brand. Roberta di Camerino became synonymous with elegance and originality, attracting an international audience with its innovative lines and trend-conscious approach. This year, the eyewear collection continues to express the brand’s DNA through the skillful use of contrasting color lamination — an element that defines both the fronts
and the temples. With 11 optical models, the collection features fresh and unique shapes, designed for vibrant, colorful women. Among the highlights are two highly requested clipons, featuring transparent lamination that allows the contrasting color of the front to remain visible even when the sunshield is attached — a practical yet chic touch that meets contemporary needs.
As for the sunglasses, the collection offers 7 styles, including a refined glasant metal model with beveled lenses and a bridge that echoes the brand’s iconic buckle motif.
The distinctive green-red-blue bajadera stripe appears on every model in at least one-color variation, creating a strong visual link that is rich in meaning.
The bold dimensions of the sunglasses not only provide excellent protection from the sun’s rays but also add a sense of timeless mystery and elegance. The shapes range from oval to cat-eye to squared, each with a strong character, always enhanced by striking color contrasts. High-quality craftsmanship — such as bevels, bas-reliefs, and sculptural detailing — highlights the brand’s ongoing dedication to design, even in the smallest details.
In conclusion, the new collection is a celebration of a vibrant, colorful lifestyle. Created for women who can’t wait for summer to arrive, this collection invites them to express their personality and enjoy the freedom and carefree spirit that the warm season brings. Roberta di Camerino once again proves to be a timeless brand, capable of blending tradition and modernity in every detail.
Bayria Eyewear presents Amman:
an ode to the magnetic gaze of the Marquise Casati
The eccentric, enigmatic and visionary character of the Marquise Luisa Casati is alive in the new limited edition by Bayria Eyewear, ‘Amman’ (which was her maiden name), celebrating her theatrical gaze and otherworldly aesthetic. Made in 200 numbered pieces, these glasses are sculpted in absolute black acetate with hand-finished bas-relief details and sculpted eyebrows inspired by the Marquise’s theatrical makeup. Like her, they are timeless objects, constantly changing with light and movement. One of the muses who inspired the great artists of the 20th century, the free spirit Marquise Casati transformed her existence into living art, characterised by nights in graveyards, snakes around her neck, cheetahs on a leash, and a gaze made hypnotic by theatrical stratagems. With Amman, Bayria captures that rebellious and decadent soul, offering a fragment of the myth to wear.
Chopard’s Limited Edition
‘Red Carpet’ Eyewear Shines at Cannes 2025
For the 2025 Cannes Film Festival, Chopard paid tribute to its enduring bond with cinema by unveiling a special limited-edition eyewear design: the Red Carpet model, crafted by De Rigo Vision for the Maison. This jewel-like piece renewed a tradition that merges fashion, art, and high craftsmanship.
A Cannes partner since 1998, Chopard once again brought elegance to the Croisette — not only by crafting the Palme d’Or, but also through unique creations like the Red Carpet glasses. Inspired by Haute Joaillerie necklaces, the rimless design featured a geometric front, 23K goldplated temples, and handcrafted floral details adorned with 58 zircons.
With only 499 numbered pieces — symbolizing the roses blooming in May in Caroline Scheufele’s garden — the eyewear came in two refined versions and was paired with a sleek black leather clutch. A true celebration of cinematic elegance.
Oakley and Meta Launch Performance AI Glasses, Appoint Travis Scott as Chief Visionary
Oakley celebrates its 50th anniversary by launching Oakley Meta HSTN, a bold step into the future of performance eyewear. Born from the partnership with Meta, these AI-powered glasses combine cutting-edge tech — like Ultra HD 3K recording, open-ear speakers, and voiceactivated Meta AI — with Oakley’s signature design. The limited edition features PRIZM™ 24K polarized lenses, enhancing contrast and clarity in any condition. At the same time, Oakley appoints Travis Scott as its first Chief Visionary. In recent years, Travis Scott has redefined Oakley’s aesthetic, incorporating the brand’s eyewear and iconic logo into his post-apocalyptic looks. A journey that began spontaneously from a shared vision and authentic connections, which today has evolved into an official collaboration. In a multi-year collaboration, the artist and his Cactus Jack team will redefine the brand’s creative direction, from product design to cultural impact. With athletes like Mbappé and Mahomes and visionary minds like Scott, Oakley is shaping a new era of innovation.
Orbit by Miga Studio: A New Italian Milestone
Miga Studio unveils Orbit, its first entirely Made in Italy sunglasses collection — a pivotal step in the brand’s creative evolution. Named to evoke circular motion and constant transformation, Orbit reflects Miga Studio’s ethos: evolving without losing coherence. Each frame balances precise design and bold aesthetics, crafted from eco-conscious LA/ ES Dry Block acetate — solvent-free, ultraresistant, and rich in deep hues. Faceted edges and a mix of matte and glossy finishes enhance light reflection and tactile contrast. Equipped with Zeiss Adaptive Sun photochromic lenses and custom — engineered hinges, Orbit delivers optical clarity and structural finesse. Every model pays tribute to 20th-century Italian design icons, from Rosselli’s Ninfea chair to Castiglioni’s Stylos lamp, reaffirming Italy’s legacy in shaping global design.
Models Stylos and Tekne
SKINS by Woodys: A Tribute to Every Shade
Woodys introduces SKINS, a limited-edition capsule of 14 sunglasses celebrating the beauty of diverse skin tones. With soft, contrasting hues and bold shapes, the collection marks a refined shift from the brand’s usual palette. Featuring four standout models — Sand, Cocoa, Sienna, and Jasper — SKINS explores a modern aesthetic while preserving Woodys’ signature identity through temple designs with vibrant laminations, an engraved “W,” and a gold logo embedded in acetate.
Crafted from premium Italian acetate with OBE German hinges, the sunglasses ensure durability and comfort. CR39 lenses by Carl ZEISS Vision provide top-tier UV protection and visual clarity. More than a fashion statement, SKINS honors diversity and authenticity through high-quality design.
Police x Mercedes-AMG PETRONAS F1: style and speed in an exclusive capsule collection
The collaboration between Police and Mercedes-AMG PETRONAS Formula One Team has resulted in a capsule collection that combines bold design and engineering excellence.
Five sunglasses models, including an online exclusive, stand out for their bold lines, technical details and cutting-edge materials, such as carbon fibre sourced directly from F1 cars. Two models in bio-acetate (SPLR47 and SPLR48) express timeless elegance, while SPLR49 and SPLR50, in injected plastic, focus on a sporty, high-performance look. The collection is completed by SPLR51, designed for the e-commerce channel. The campaign features George Russell and Kimi Antonelli, faces of the new generation of drivers and perfect interpreters of the Police spirit: determination, innovation and style. Each pair of glasses is officially certified by the Mercedes-AMG PETRONAS F1 team and comes with a customised case.
Akoni Group, (member of Alsara Investment Group) has rebranded as AKN Group and acquired Götti Switzerland and premium lens company Eyetech, creating Switzerland’s largest hub for high-end eyewear. The move strengthens a premium portfolio and brings together two complementary businesses in terms of design, innovation and craftsmanship. ‘We aim to exceed the boundaries of performance and quality,’ says CEO Rosario Toscano. Sven Götti joins the Board of Directors and will continue to lead the brand on the creative side.
Yalea, the house brand of the De Rigo Group, presents the second edition of The Portrait of Dreams – Sisterhood, a project celebrating the strength of female bonds. Five pairs of “sisters by birth or by choice” wear the new Yalea collection, telling stories of empathy, inclusion and authenticity. Among the testimonials are the Passera sisters, Marisa and Gigi, chefs and radio presenters, and Sara and Sabrina Guessab, French twins of Algerian origin who, with their vibrant style as models and bloggers, embody authenticity as an expression of inner beauty.
French actor Raphaël Personnaz chose the Columba model by Akoni to walk down the red carpet at the Cannes Film Festival. Inspired by the timeless style of Southern California, the design reimagines an iconic silhouette with bold, contemporary lines while maintaining a classic spirit. The frame stands out for its balance between elegance and casualness, perfectly in tune with the actor’s refined style, representing an example of the distinctive aesthetics and luxury craftsmanship that define the brand.
Rosario Toscano (left) and Sven Götti (right)
Global icon Beyoncé wore Andy Wolf’s Detweiler sunglasses during one of her Renaissance Tour concerts. The model, inspired by 1980s ski goggles, is a classic from the Austrian brand: it combines acetate and glass to create a dynamic and versatile frame with a striking design that stands out for its style and functionality, perfect for accompanying the artist’s spectacular performances on stage.
J.F. REY celebrates 40 years of innovation, creativity and independence. Founded in Marseille in 1985 by an unconventional designer, the brand has distinguished itself through its style, experimentation and cuttingedge design. Each frame is a statement of personality, the result of a perfect balance between art and technology. To mark the anniversary, J.F. REY has planned a series of special events and initiatives that will culminate in September with an exclusive evening during SILMO Paris to celebrate a unique journey in the eyewear industry.
Known globally for its sustainable manufacturing practices, which have earned it prestigious environmental certifications in several countries, CooperVision is celebrating the milestone of half a billion plastic bottles diverted from the oceans thanks to its plastic neutrality initiative, carried out with Plastic Bank®. At the heart of its vision is designing with purpose and innovating to care for people and the planet. The project involves eye care professionals and lens wearers in 34 countries, offsetting the plastic used in lenses, blister packs and packaging, with a commitment that goes far beyond this, promoting concrete sustainability and offering eye tests and vouchers for glasses to the operators involved.
Kering Eyewear announces a strategic partnership with Google to develop the smart glasses of the future. The project combines Kering’s luxury eyewear design with Google’s immersive Android XR technology and AI, creating an innovative device designed for everyday use. Aesthetics, functionality and extended reality come together to redefine the interaction between the real and virtual worlds, in a combination that marks a significant evolution in the tech-luxury segment and in the connected visual experience.
Marchon Eyewear renews its global partnership with Plastic Bank®, expanding its plastic offset programme to the Nautica and Columbia brands. The initiative supports the collection of plastic waste in vulnerable seaside areas, such as Brazil, and helps improve the living conditions of the communities involved. This prevents over 45,000 kg of plastic from entering the environment every year. The collections involved use sustainable materials, such as bio-based resins and Tenite™ Renew, as part of a concrete commitment to environmental and social responsibility.
Marcolin has signed a four-year licensing agreement for the eyewear line of New York brand rag & bone, in partnership with GUESS?, Inc. and WHP Global. The collection of sunglasses and eyeglasses will be inspired by New York’s urban style, with versatile and contemporary models designed for a modern audience that cares about design and functionality. The project mixes craftsmanship and metropolitan lifestyle, strengthening the historic synergy between Marcolin and GUESS?, which has been active for over thirty years, and opening up new opportunities in the premium fashion segment.
At the Met Gala 2025 in New York, Miley Cyrus stole the spotlight with a McQueen look, completed by bold McQueen Logo sunglasses. The burnished leather outfit, paired with a branded tank top and knee-high Birdee boots, expressed the singer’s rock and sophisticated attitude. The sunglasses, stars of the SS25 collection, emphasised the bold identity of McQueen Eyewear, a perfect expression of an unmistakable and uncompromising style.
Marcolin confirms its positive financial trend, with net revenues of €147.3 million (+1.2%) and adjusted EBITDA of €26.3 million (+2.3%) in the first quarter of 2025, with margins up to 17.8%. EMEA and the Americas remain the main markets, while Asia shows potential despite a temporary downturn. This performance confirms the solidity of the path undertaken by the Group, supported by effective management of the licence portfolio: among the strategic transactions of the quarter, in particular, the early renewal of the Max Mara licence until 2032.
House of Modo has announced the appointment of Andrea Palermo as European Sales Director. With over 30 years of experience in the eyewear industry, Palermo will lead the European sales network for Modo, Eco and Italia Independent brands. The appointment is part of the company’s international growth strategy and strengthens the management team headed by International CEO Giovanni Lo Faro. This is an important step towards consolidating the group’s presence in key markets across the continent.
MOSCOT continues its international expansion with two new openings in Miami and Melbourne, bringing the total number of stores worldwide to 34. The two cities, rich in creative energy and design culture, perfectly reflect the values of the New York brand, with spaces that echo the aesthetics of the famous Lower East Side store with vintage furnishings, period details and references to the family history. The new boutiques reinforce MOSCOT’s global strategy, founded on craftsmanship, authenticity and deep cultural roots in the places where it operates.
Since 2025, Rudy Project has been directly managing the distribution of the brand in Switzerland, with four area managers dedicated to the three language areas, thus taking a decisive step towards a more direct and widespread relationship with local customers and partners. Already present through over 150 stores, including opticians and sports shops, Rudy Project is consolidating its presence in a strategic market for sports eyewear, with a multilingual e-commerce site supporting its expansion. Upcoming events include the Eiger Ultra Trail (16-20 July) and Ironman Thun (24 August).
MYKITA opens its third store in Japan in the new ONE FUKUOKA BLDG, bringing Berlin’s minimalist aesthetic to the heart of Kyushu. The concept blends retro and contemporary elements with araidashi walls, a custom-made marble and glass counter and the iconic MYKITA WALL, which showcases the entire range of eyewear and sunglasses. ‘Japan has always been a reference point for us,’ says founder Moritz Krüger. The new boutique reflects the link between culture and innovation, offering a high-profile visual experience and premium optical services.
Melbourne
Ray-Ban | Meta is evolving the concept of smart eyewear with the introduction of new advanced Meta AI features, including real-time translation and voice messaging on Instagram, soon to be joined by live visual capabilities. The Skyler model is enhanced with new colourways, such as Chalk Grey with Transitions® Sapphire lenses, featured in the campaign with Barbara Palvin and Dylan Sprouse The rollout expands to Mexico, India and the United Arab Emirates, strengthening the global presence of a product that combines iconic style and cutting-edge immersive technology.
In the new Mission: Impossible – The Final Reckoning, released in May 2025, Tom Cruise performs one of his most extreme stunts wearing an exclusive Oakley ECLPS025 prototype. Designed to withstand winds of over 225 km/h and jumps of over 2,400 metres, the model combines lightness, durability and highdefinition vision: a tailor-made creation to push the limits. The glasses will be on display this summer in the One Icon store, demonstrating how Oakley continues to redefine high-performance eyewear.
Read on light reading glasses, the thinnest in the world, have been selected for the exclusive VIP gift bags of the American Pavilion at the Cannes Film Festival: a “cinematic” debut that confirms the global success of a product synonymous with innovation and Swiss design. Designed in Switzerland, read on light glasses combine style, functionality and lightness in a foldable design that folds into an ultra-thin 3 mm case. Available in 20 countries, the glasses are designed by Sandra Kaufmann and Monika Fink, founders of Sol Sol Ito.
Safilo kicks off 2025 with a solid financial performance, as confirmed by its first quarter 2025 trading update: net sales grew by +2.2% at constant exchange rates, reaching €285.8 million, with an adjusted EBITDA margin of 12%. In an uncertain environment, the group improved its margins and generated €14.4 million in free cash flow. Performance was excellent in Europe and Asia-Pacific, with a recovery also in North America thanks to Smith, Carrera, David Beckham, Polaroid and the main licensed brands. CEO Angelo Trocchia emphasised the resilience of the business and its commitment to innovation, flexibility and longterm sustainable value.
The new website for Sun’s Good, the Italian brand founded in 2017 out of a love for surfing, skateboarding and snowboarding, is now online. The brand presents a sporty and essential collection, designed for those who live outdoors with naturalness and style. The star of the show is the S.S.P.S. – Side Spoiler Protection System, which protects against sun, wind and sand. The glasses, 100% Made in Italy, combine functional design and sustainability: BIO-nylon Rilsan, short supply chain, renewable energy. High-resistance lenses and UV protection complete a range designed to last, with a free and responsible mindset.
Patrick Dempsey is the new brand ambassador for TAG Heuer Eyewear, brand of Thélios, eyewear expert of the LVMH Group. Actor, driver and creative mind, Dempsey has been associated with the Swiss luxury watchmaker since 2014. Today, the relationship is strengthened with his official entry into the world of eyewear, perfectly symbolizing the brand’s values: precision, performance and style. A choice that consolidates the identity of TAG Heuer Eyewear as an expression of dynamic elegance and competitive spirit.
“THE LENS OF TIME”, the Exhibition that tells the Story of Eyewear through Art, Design and Innovation
The cultural Project on Eyewear conceived and promoted by ANFAO
From left Vittorio Tabacchi, Lorraine Berton, Carlo Boffi Farsetti, Nicola Belli and Martina Colombari
On May 7, the exhibition “The Lens of Time – The History of Eyewear in Italy” opened to the public at Palazzo Flangini, in the heart of Venice. Conceived and promoted by ANFAO, it was curated by the Fondazione Museo dell’Occhiale, with the collaboration of the Fondazione di Venezia and the Fondazione M9 – Museo del ’900. The exhibition will close on July 30. An immersive narrative spanning seven centuries, combining art, craftsmanship, innovation and fashion, to reclaim eyewear’s central role as a cultural symbol, identity marker, fashion accessory and testament to Italian savoir-faire. The journey unfolds through 12 thematic chapters with over 150 original pieces from three renowned Italian collections: the Museo dell’Occhiale of Pieve di Cadore, the Vascellari collection, and the Arte del Vedere collection by Lucio Stramare.
The exhibition features immersive and multimedia experiences, including a virtual tour of the Museum of Pieve di Cadore and the “Timeless Frames” totem, where visitors can virtually “wear” historic frames and share them on-line. Two installations by the artist Maurizio Paccagnella, created specifically for this project, conclude the exhibition with a poetic homage to history, materiality and vision: Trasparenze (Transparencies), a sculpture inspired by the Cadore mountains - home of Italian
eyewear - and Venetian glass, made using recycled acetate from actual eyeglass frames; and Sguardo nel Tempo (Glance into Time), an installation that crystallizes eyewear’s history by evoking the gazes of those who wore them, linking human and eyewear history through a fluid, irregular surface reminiscent of the Venetian lagoon.
“With The Lens of Time, we wanted to stop time — or rather, to traverse it — to tell the evolution of an object that has continually transformed, reflecting society, aesthetics and identity. Made in Italy is our distinctive value, and it is essential to communicate it also through a cultural lens.” — Lorraine Berton, President of ANFAO.
Nicola Belli, Vice President of ANFAO, in charge of Production, Innovation and Made in Italy, emphasized the importance of connecting industry and culture, including through projects with academia. Together with IUAV of Venice, three Wave laboratories engaging 60 students in technology, sustainability and sports have been launched. Their ideas were then shared during an event at Palazzo Flangini before the exhibition closed.
Protective glasses with case, Venice circa 1770, Vascellari Family Collection
Arched glasses with case Made in Spain or Italy 17th century - Vascellari Family Collection
The exhibition’s opening ceremony was hosted by actress and presenter Martina Colombari, who led guests in the presence of Elena Lorenzini, Deputy Chief of Staff of the Ministry of Enterprises and Made in Italy, and Simone Venturini, Venice’s Councillor for Economic Development and Tourism.
Carlo Boffi Farsetti, Vice President of the Fondazione di Venezia, celebrated the reopening of Palazzo Flangini as a new cultural venue, marking The Lens of Time as its inaugural exhibition.
For the Fondazione Museo dell’Occhiale, curator of the exhibition, President Vittorio Tabacchi highlighted that the Museum
was founded with a deeply felt mission: “to preserve and promote the historical memory of an object that transformed how we see — and how we are seen. We believe that a museum must be a place of memory but also a driver of the future.”
The final moment was entrusted to art historian Jacopo Veneziani, who delivered a fascinating talk on the role of eyewear in art and visual representation across the centuries.
Goldoni horn glasses, 18th century, Venice, from the Museo dell’Occhiale Collection
Tortoiseshell and mother-of-pearl fassamano, late 19th century, Museo dell’Occhiale Collection
1960s Italian eyewear, Museo dell’Occhiale Collection
The curators, architect Daniela Zambelli, Director of the Fondazione Museo dell’Occhiale, and art historian Alessandra Cusinato, then provided a detailed walkthrough of the exhibition, leading guests through an exclusive visit.
GUIDE TO THE VISIT – THE LENS OF TIME THE HISTORY OF EYEWEAR IN ITALY
A 12 stage journey through the history of eyewear in art, fashion and innovation
The exhibition traces the evolution of eyewear as both object and symbol through a chronological and thematic path, exploring its historical, technical and cultural significance. Each chapter is supported by narrative panels offering insights and curiosities.
1. The Origins – from medieval reading
stones to the first eyeglasses of the 13th century, documented in Tommaso da Modena’s frescoes depicting their use by monks and scholars.
2. The Renaissance – humanism brought new lens and frame production techniques using silver, ivory and tortoiseshell, and features new forms such as arch shaped frames and cap eyeglasses.
Brisé fan with horn lorgnettes France circa 1730, Museo dell’Occhiale Collection
MOSCHINO jewelry glasses, manufactured by PERSOL in Turin in the 1980s, Lucio Stramare Collection
3. 17th–18th Centuries – technological innovations introduce bifocals and side arms. Eyewear adapts to the growing bourgeoisie; production increases in Italy, France, Germany and England.
4. Sunglasses – in the 18th century, Venice launches the first green-tinted sunglasses, prized by aristocracy.
5. 19th Century Fashion – the “fassamano” becomes fashionable in salons and theatres. Eyewear is a fashion accessory for society’s elite, enriched with noble materials and often carried with fan, cane or pendant.
6. From Venice to Cadore – the industrial age dawns: Italy’s first eyeglass factory opens in Calalzo di Cadore. Frames lighten and pince-nez emerge.
“The Lens of Time”
10. Experimentation: the ’70s – vivid colors, oversized lines and unusual materials express a new freedom. MIDO international eyewear fair begins. Eyewear becomes avant garde.
7. 1920s–’40s – eyewear evolves with experimentation in plastics and celluloid. Historical companies like Lozza and Safilo emerge in Cadore. In Turin, smoked lenses for sunglasses are developed. Models become thinner and refined, entering cinema.
8. Butterfly glasses (1940s ’50s) –Hollywood glamour explodes: eyewear becomes feminine and sophisticated, with elongated, creative shapes adorned with rhinestones and embellishments. Iconic wearer: Peggy Guggenheim.
9. ’60s Icons – eyewear captures the spirit of La Dolce Vita: oversized frames, Optical Art and glitter are worn by Audrey Hepburn, Brigitte Bardot and Marcello Mastroianni.
11. ’80s: Italy and fashion – major Italian designers (Versace, Valentino, Ferré) launch collections making eyewear a symbol of luxury. Shapes grow bold, accessories make bold statements.
12. The essence of style: the ’90s – Italian craftsmanship excels in technical innovation. Designers play with hi tech materials and geometric forms. Eyewear becomes a lifestyle object and a marker of personal identity.
Emilio Pucci sunglasses from the 1960, Lucio Stramare Collection
Nina Ricci sunglasses from the 1970s
Lucio Stramare Collection
DaTE 2025
The response from the companies has been excellent and, just over a month before the launch of the new format, the organisers have already sold out.
DaTE 2025, the eagerly awaited innovative eyewear event, is just around the corner and will take place from Saturday 13 to Monday 15 September at the famous Cocoricò discotheque in Riccione.
Since 8 February, the day DaTE made its debut at MIDO 2025 with an impressive pyramid installation encapsulating all the keywords of the new format (vision, innovation, creativity, technology, etc.), registration has been open for industry professionals and journalists.
The list of exhibitors is online on the official website at this link: https://dateyewear. com/exhibitors/, a tangible sign of the enthusiasm and confidence that companies have in this new edition.
Alongside Italian brands, there will also be companies from France, Germany, Belgium, Denmark, Switzerland and the United States, to name but a few. Over 90 brands have confirmed their attendance and will bring the iconic Riccione pyramid to life.
DaTE also lights up at night: see you at the Disco Party
On Saturday 13 September, at the end of the exhibition day, the DaTE experience will continue at Cocoricò, as the iconic Italian nightlife venue will host the DaTE Disco Party, an exclusive event designed to extend networking beyond the exhibition hours in an engaging and creative atmosphere. Eyewear, the absolute stars of the show, will light up the night with style and originality. Admission will be by reservation only: the click day will be announced in the coming weeks and places will be limited.
‘We are very satisfied with this first result, which was by no means a foregone conclusion,’ commented Davide Degl’Incerti Tocci, President of DaTE. “Being able to confirm all the available stands in just a few months is a first milestone of which we are particularly proud. The feedback we have received from exhibitors and partners shows that we are working in the right direction and encourages us to continue with even greater energy towards the next edition.”
As already announced, DaTE 2025 will present a completely new format, designed to respond to the new challenges and developments of a sector in constant transformation, and will be a travelling event to be enjoyed together in many Italian cities such as Bologna, Naples, Rome and Milan.
BOLD XXL
returns to the Netherlands on 7 and 8 September 2025
One of the most eagerly awaited events of the international autumn calendar is back: BOLD XXL, the trade fair dedicated to independent opticians in the Netherlands, Belgium and Germany, will take place on 7 and 8 September 2025 at the Brabanthallen in Den Bosch, Netherlands.
From 9:30 a.m. to 6:00 p.m., visitors can immerse themselves in two days full of inspiration, surprising innovations, professional networking and concrete business opportunities. After the great success of the 2024 edition, this year’s event promises to be another high-profile event, with over 335 brands already confirmed and an ever-wider range of products on offer.
From eyeglass frames and sunglasses to ophthalmic and contact lenses, equipment, software and point-of-sale solutions, BOLD XXL will offer a comprehensive and up-todate overview of the world of optics. All this in a dynamic, accessible and extremely well-organised setting.
New for 2025: the debut of Eye Care Plaza, an area dedicated to professional eye care, with a series of meetings and conferences designed to explore clinical issues and innovations in optometry and ophthalmology. The pop-up restaurant and the ever-present indoor food trucks are also confirmed, for a trade fair experience that combines business, content and conviviality.
Visiting BOLD XXL will also be an opportunity to discover Den Bosch, a historic and lively city in North Brabant, perfect for mixing professional updating and fun. Admission is free, and tickets are available on the official website.
‘With so many brands present, new themed areas and the unmistakable BOLD atmosphere, this edition promises to be a major optical event, say the organisers.
LOFT New York 2025:
25 years of independence and vision
From 13 to 15 March 2025, New York hosted the 25th edition of the LOFT Eyewear Show, a landmark event for international independent eyewear. To mark the anniversary, LOFT relaunched in style, expanding to two venues in the heart of the Chelsea district: Chelsea Industrial and Chelsea Factory, just a few blocks apart. With over 150 independent brands in attendance, the 2025 edition was the largest ever, tripling in size compared to previous years. An integral part of New York’s first Eyewear Design Week, LOFT confirmed its status as the beating heart of optical creativity, in synergy with showrooms and
strategies promoted by big names such as Kering, Thélios and EssilorLuxottica.
New this year was the introduction of CE classes with industry experts and the possibility to schedule appointments online. What sets LOFT apart is not only its exhibition offering, but also its informal and comfy atmosphere: an intimate setting where you can meet designers in person, discover cutting-edge product lines and make authentic connections.
On 14 March, the 25th Anniversary Independence Party celebrated a quarter of a century of creative freedom, strengthening the sense of community that has always distinguished LOFT. ‘We wanted to go beyond the concept of a trade show,’ said founder Richard Mewha, ‘by offering an experience of discovery, inspiration and real relationships.’
With this edition, LOFT has confirmed its leading role in promoting independent eyewear in the US, remaining true to its original mission: to give space to ideas that evolve the industry.
SILMO Paris 2025
SILMO Next: the visionary initiative that thinks about tomorrow since yesterday!
From September 26 to 29, Paris Nord Villepinte will host SILMO Paris, the beating heart of the international optics and eyewear industry. With 900 exhibitors, 1,500 brands, and more than 32,000 visitors from 42 countries, the event brings together the entire sector around innovation, trends, new collections and product launches, and industry expertise.
The place to see, the place to be, the place to foresee. SILMO Paris is where it all begins — a true stage for expression driven by creativity, boldness, ingenuity, and conviviality. As we await this major event, let’s take a closer look at SILMO Next and its forward-thinking outlook.
Created in 2017, SILMO Next is a pioneering cornerstone of SILMO where forwardlooking insights, technological innovation, and visionary design intersect. Conceived from the outset as a space for collective foresight, it embodies SILMO’s commitment to supporting professionals and guiding the transformations of the optics and eyewear industry over the long term.
Seven years later, SILMO Next continues to look further ahead and demonstrates its vitality through two key pillars:
• A multidisciplinary Expert Committee active throughout the year, tasked with shaping major themes and identifying areas for exploration.
• A dedicated “Futurology” space at the heart of every SILMO trade fair, spotlighting the most cutting-edge content and demonstrations.
Year after year, SILMO Next evolves, grows, and asserts itself as a true ideas incubator, driving both reflection and innovation to shape the optics of tomorrow.
Throughout the year, the SILMO Next Expert Committee conducts ongoing monitoring and forward-thinking analysis. Meeting regularly in dedicated work sessions, these specialists — designers,
researchers, opticians, entrepreneurs, and experts in new technologies — share their perspectives and pool their expertise to identify emerging trends and define key content areas to explore.
Their reflections come to life through the development of conferences, practical workshops, and forward-looking publications, presented not only during trade fairs but also throughout the year.
This multidisciplinary Committee actively shapes and enriches the programming of the Futurology space, a showcase for innovation and major shifts in the sector. Thanks to its year-round commitment, each theme is explored in an original and relevant way, offering professionals valuable insights into current developments and concrete tools to anticipate the challenges of tomorrow.
Futurology: the immersive laboratory of optics
At the heart of the trade fair, the Futurology space offers a unique exploration of the future of optics: smart materials, augmented reality, connected eyewear, artificial intelligence, and predictive visual health come to life in an interactive scenography, in collaboration with emerging startups and major industry players. More than just an exhibition zone, Futurology becomes a platform for collective thinking, where conferences, demonstrations, and networking opportunities invite each professional to delve into trends, fuel their creativity, and reflect on the challenges of these transformations — to shape the optical products and services of tomorrow.
SILMO d’Or 2025 From Couture to Design
This year, SILMO Paris has entrusted the presidency of the SILMO d’Or jury to French designer Olivier Lapidus. He will bring to this edition a fresh and boundarypushing perspective, where contemporary design, craftsmanship, and innovation intersect with the world of optics. His presidency symbolises a desire to open up to new territories in contemporary design. A President with his eyes set on the future.
New opti 2026 campaign:
brighter, livelier, more dynamic
The #WEAREopti communication campaign has been revamped in the spirit of continuity and change: ‘the same, but new and different’. For the 2026 edition of the German trade fair, opti presents six brand ambassadors and an updated, bright and optimistic visual identity designed to express the energy and creativity that characterise the event. Three women and three men, all professionals from the world of optics, are the faces chosen to represent the opti community. Among them is Camilla Stramare, CEO of Strato Eyewear, Italy: ‘opti has the ideal size and a comfortable atmosphere. It is the perfect place to showcase the extraordinary artisans who too often remain in the shadows’.
The other ambassadors are:
• Reya Kons, university lecturer: ‘opti is inspiration, dialogue and fun.’
• Christian Metzler, photographer and eyewear collector: ‘Every edition manages
to surprise me.’
• Fola Osu, sales representative: ‘A unique place to reconnect, create collaborations and celebrate creativity.’
• Tom Luis Platten, optometry student: ‘Fashion, technology and ideas for the future come together at opti.’
• Daniela Steinkämper, sales director: ‘It’s the most important professional event of the year.’
‘With this campaign, we want to reiterate that opti is a shared project, a meeting point for the entire industry,’ comments Cathleen Kabashi, director of the trade fair. ‘The strength of these new personalities, mixed with the new visual design, reinforces the sense of community that sets us apart.’ opti 2026 will take place in Munich from 16 to 18 January 2026, with subsequent editions already confirmed for 2027 (29–31 January) and 2028 (14–16 January).
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Autorizzazione Tribunale di Milano del 23-03-1991 N. 221
Associata a A.N.E.S. Associazione Nazionale Editoria Periodica Specializzata
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