Page 1

INT E R NAT IO N AL

Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

NEW AT OPTI

WOM EN D ESIGN ER S

The First International Magazine on Optics and Eyewear - January 2018


www.soflexcontacts.com

THE CHAMPIONS OF CONTACT LENS MANUFACTURERS SPECIAL LENS SPECIAL VISION Toric|Multifocal|Toric Multifocal|Soft K II for Keratoconus|Ortho Keratology

SOFLEX

THE most UNIQUE CONTACT LENS EVER


summary Fashion Trends Industry New Products Marketing & Economy

VEDERE International January 2018 Special opti Publishing Director: Isabella Morpurgo

EDITORIAL

FAIRS

3

4

WOMEN EYEWEAR DESIGNERS

NEW AT OPTI

12

20


EDITORIAL

Good News

for the coming Year

The worst for our industry, like most other industries, seems to be definitely over. For Italian eyewear, in the first eight months of 2017, ANFAO - the National Association of Optical Goods Manufacturers, recently confirmed the strong presence on the world markets with a tendential growth of 4% in value. These are the first partial data for 2017 for Italy: frames exports grew by 5.8% and sunglasses mark + 3%. Best performer the United States that have always been the first target market for the Italian eyewear, with + 8.1%. The trend in Europe is more lukewarm, which as a whole absorbs more than 50% of the sector’s exports, with + 2.7%, thanks above all to sunglasses (+ 4%). An important figure is the recovery of Italian exports in the BRIC countries, with an increase over the period of 21.1% (+ 18.1% for frames and + 22.4% for sunglasses). As for the communication, that is the purpose for which the magazine you are reading exists, we know that the online continues its exponential growth and we also have evidence from the greater attention paid to our publications, that now mainly circulate in the digital version. According to what was published in the Wired magazine, in Italy the penetration of the Internet has reached 75% (90% of young people, but is connected more than one in three elderly people). Everyone receives input from all media, both classic and new, and the splitting of attention changes the way they are used. Every Media is in the process of resetting both its own role and its specificity, both for entertainment and for information and marketing. To win the battle for attention it will be very important to maximize the quality of the content.

Isabella Morpurgo Publisher VEDERE International isabellamorpurgo@vedere.it


FAIRS

OPTI New stars in the opti-verse Opti, which will be held from 12th to 14th January 2018 at Fairground Messe Munich, is taking the next big step forward. In fact, the nearly 600 exhibitors will present their new products in five halls instead of four. The previous hall C1 to C4 are joined by hall B4. In the new hall there will be further exhibitors of spectacle lenses as well as machine manufacturers and the supplier industry. In addition, hall B4 is now the home of the international pavilions (including France, China, Japan and Korea) and the complete “knowledge-transfer” area. Opti, that since 2008 has been run by GHM Gesellschaft für Handwerksmessen mbH, is also expanding its exhibitor and product portfolio: world market leaders and other companies

The new FUTURESHOP at opti 2018

4

VEDERE INTERNATIONAL – JANUARY 2018

from the fields of machinery, components and raw materials will present themselves in the newly added Hall B4. When it comes to bloggers and blogger relations, opti is the pioneering trade show in the optical industry. The BLOGGER SPECTACLE celebrated its noteworthy premiere in Munich in January 2017 – and will enter its second run at opti on Saturday, 13th January 2018. Over 25 eyewear and fashion bloggers will report on the new frames, designs and styles from the exhibitors, and fans will be able to join in with the #opti2018 and #bloggerspectacle hashtags. In addition to well-known bloggers, there will also be several highly-anticipated newcomers in attendance. On Saturday, 13th January 2018 at the trade show, the blog-


FAIRS

gers will set out on the opti Walk & Blog tour together and visit seven exhibitors of frames: Götti, Lunor, Maui Jim, Einstoffen, Salt. Optics, Monogram Eyewear and neubau eyewear. These top seven have been selected by the bloggers themselves, who chose their seven favourites from a range of applications. Furthermore, they will also visit ZEISS Vision Care, this year’s lens partner for the BLOGGER SPECTACLE. A further highlight on the Saturday of the trade show will be the presentation of the BLOGGER SPECTACLE AWARD. This will award the best newcomer presenting in the opti boxes in 2018. Each of the 16 start-ups exhibiting there will have two

minutes to present themselves and their innovation – and to win over the fashion and eyewear bloggers. The awards ceremony of the BLOGGER SPECTACLE AWARD will take place on the stage in the opti forum on Saturday, 13th of January 2018 at 5.30 p.m. Whether they are searching for talks in the opti forum or guided tours in the new FUTURESHOP, within three days, the visitors will able to experience more than 40 presentations, panel discussions and discussion groups, where they will learn many things about ophthalmic optics from the experts. All presentations in the opti forum will be simultaneously translated into German and English.

VEDERE INTERNATIONAL – JANUARY 2018

5


FAIRS

MIDO MIDO 2018 will be another wonder Key word: “innovation”. With just few months to go, the eyewear world is awaiting MIDO, Milano Eyewear Show, that will take place at Fieramilano from February 24 to 26, 2018. After the last record-breaking editions, MIDO has already sold out all its exhibition spaces.

“This 48th edition will embody the enthusiasm, ideas, projects and drive towards innovation in a constantly-evolving sector, where companies which are avant-guard in terms of research and development seek to reinvent, in an audacious and creative manner, an item which for centuries, perched on our faces, has characterised our identity like no other - explains Giovanni Vitaloni, president of MIDO - We are eagerly awaiting the new items which will be presented at the fair, in terms of production processes, style, design and technology, because the present and the past of eyewear is outlined at MIDO. Here, new collections will be revealed which will become consumer and eyewear lover must-haves across the world.” The new entry is the focus on innovation that also involves consumption and consumers: a new edition of OMO-Optical Monitor will be presented. This research carried out by GFK investigates the eyewear buying and use habits of consumers in the most important economies. The data from last half-yearly update of the study presented in September outlined several tendencies: sunglasses are increasingly a “must” for Europeans. We are increasingly buying online, via smartphone and much quicker than last year, in particular as regards sunglasses and due to price. However, the investigation also says that for the consumer, the in-store experience still makes the difference. Experts are integrating all these considerations into their own contexts in order to understand how to deal with the market of the future. In the same area, however, from a sociological and cultural point of view, Francesco Morace from Future Concept Lab will present future consumer types and the main conceptual and value references to help creatives and companies intercept their fantasies and desires. As regards MIDO’s exhibition areas: the MORE! pavilion is getting bigger - first opened in 2016, its increasing character and identity will welcome the area dedicated to innovation and in particular: the MIDO TECH where companies producing tools and machines for the optical industry will exhibit - along with the Lab Academy with new designers and startups debuting on the sector’s international stage. More news this year comes in the form of BESTORE, the competition that selects the best optics centres in the world, which is doubling up with two prize categories: the BESTORE DESIGN, that is directed at the shops which are characterised by the way in which the lay-out, materials, design, furnishings and general atmosphere contribute to creating a fundamental shopping experience and the BESTORE INNOVATION that will assess all the aspects linked to the evolution of customer service, customer and supplier interaction, communications management, the history of the store and its professional, human and emotional aspects.

6

VEDERE INTERNATIONAL – JANUARY 2018


FAIRS

Vision Expo East 2018 Vision Expo East 2018 at the Javits Center in New York (Education: March 15–18; Exhibition: March 16–18) means more than 5,000 fashion and luxury brands on show and 320 hours of education and 23 specialty tracks to deliver improved patient care. International Vision Expo East in New York City and International Vision Expo West in Las Vegas, co-owned by Reed Exhibitions and The Vision Council, have been named in 2016 to the Trade Show News Network’s (TSNN) Top 250 Trade Shows in the United States list. The list had a record number of submissions and represents the top 250 trade shows held year in the U.S. ranked by net square footage. One of International Vision Expo’s greatest commitments is its support of Think About Your Eyes, a campaign that educates consumers about the importance of vision health. With the support of attendees and exhibitors, International Vision Expo is a champion for the importance of annual eye exams. Vision Expo and OptiCon® have announced some months ago a partnership to bring the industry’s premier opticianry and contact lens fitters education program to the largest gathering of eyewear and eyecare professionals in the Americas. OptiCon will officially join Vision Expo at Vision Expo East. The Vision Expo and OptiCon partnership will provide attendees with a dedicated education program curated by opticians for opticians, as well as a series of special events and tailored education packages. Vision Expo will also host a new OptiCon Hub, a show floor destination designed for opticians and contact lens fitters featuring pop-up talks, networking space, social events and access to representatives and resources from The American Board of Opticianry & National Contact Lens Examiners (ABO&NCLE), the National Academy of Opticianry (NAO), Opticians Association of America (OAA), Contact Lens Society of America (CLSA) and National Federation of Opticianry Schools (NFOS).

8

VEDERE INTERNATIONAL – JANUARY 2018


FAIRS

Hong Kong Optical Fair 2017

up 7 % The 25th edition of the HKTDC Hong Kong Optical Fair, organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by the Hong Kong Optical Manufacturers Association, with record-setting 800 exhibitors, in three days (8-10 November) attracted more than 16,000 buyers from 106 countries and regions, up seven per cent over the previous year. The number of buyers from numerous emerging markets rose significantly, including the Chinese mainland, India, Indonesia, the Philippines and Thailand. Sizable growth in buyers was also recorded from mature markets, such as Singapore, Taiwan, France, the UK and Canada, the number of buyers from Hong Kong also grew. Industry professionals and experts were invited to a series of seminars at the fair to examine the latest market trends and product styles. According to Euromonitor International, global eyewear sales will reach nearly HK$1 trillion this year, and retail sales of eyewear in the Chinese mainland rose about six per cent last year.

Representatives from the research institute GfK spoke at a seminar saying that the Chinese mainland consumption market is booming and that retail sales of eyewear products are performing well. With a strong appetite for luxury brands, mainland consumers are seeking stylish brands. The speakers anticipated that e-tailing will be a main retail sales driver. “We foresee that by 2020, around 40 per cent of consumers in the United States, Europe, and the four BRIC regions will be digital consumers,” said Gianni Cossar, Global Director Optics & Eyewear of GfK. Another highlight of the fair was the 15th Hong Kong Optometric Conference. Under the theme “Neuro Vision Rehabilitation,” two sessions of the conference attracted over 1,000 attendees. This year’s Brand Name Gallery featured 225 top international brands and designer collections.

10

VEDERE INTERNATIONAL – JANUARY 2018


FAIRS

Silmo Istanbul continues on its way with sure steps The International Silmo Istanbul Optical Fair, which was held in Istanbul Fair Center Yeşilköy from November 30 to December 3, 2017, successfully completed the fifth anniversary of the fair marathon, which started in 2013.

Silmo Istanbul 2017 has achieved success in line with its mission by helping to increase the number of international visitors and especially the promotion of domestic investors and brands on the international platform and the growth of Turkey’s trade volume.

Silmo Istanbul 2017, result of the partnership between 24 Saat Fuarcilik and Silmo International, once again proved its importance in the optical sector at both national and international level.

For the second time the exhibition “From the Past to Present Opticianry “ displayed countless spectacles, optical products and devices from 1800’s to present, and took its visitors back to 100-year-old adventure of eyewear thus becoming Turkey’s first spectacle museum.

The show grew by 1500 sqm additional service area in the front of IFM, presented products of 120 national and international exhibitors representing almost 600 brands and hosted 9246 visitors, +6.6% versus 2016. In addition to this, the number of international visitors increased by +24.5% reaching 1276 persons.

Next rendez-vous with SILMO ISTANBUL in 2018 will be from November 29th to December 2nd.

VEDERE INTERNATIONAL – JANUARY 2018

11


Women Eyewear Designers Until a few decades ago, women in the industry were very few because industrial design has always been a world tied to factories, frequented mostly by men. In the universities that form tomorrow’s designers the girls are now the majority. In fact, according to statistics, in the last fifteen years the number of girls enrolled in a school or design universities in Europe has gradually increasing, often surpassing the male presence.

The exhibition W.Women in Italian Design

12

VEDERE INTERNATIONAL – JANUARY 2018

Catalog of the exhibition W.Women in Italian Design, Triennale Design Museum, Milan

Considerable female participation during the studies does not, however, correspond to a similarly visible presence among young designers. Half of the female students are lost along the way. Motivation is not just the family and children but also the market because many businesses work in a traditional way, usually with men. Until some time ago, women in the industry were few and were even less known and less “complete”. In a sense, they were just professionals. Today, however, they are women, creatives, companions, wives


and moms. And they are very determined, because in any case, in the same situation, they must be more than a man’s worth to be noticed. In Europe, the shortage of talent in the Stem (science, technology, engineering and math) sectors seems to be getting worse: the European Commission predicts that in the IT sector alone, there will be a shortage of 900,000 specialists by 2020. The work in the Stem fields in Europe is dominated by men. A recent EU study reveals that women account for only 24% of professionals in science and engineering and 15% in related fields. According to the Kelly Global Workforce Index and Kelly Free Agent Research survey, with other secondary researches, reducing the rate of female abandonment in the Stem sectors, the shortage of qualified personnel in Europe could be substantially reduced. The obstacles to the inclusion of female workforce are numerous and complex. Women are under-represented among Stem graduates: in Europe, only 12.6% specialize in this field, compared to 37.5% of male graduates. At the root of this gap there are gender stereotypes that influence the educational choices of young students. An important factor that determines the poor representation of women is the lack of support from companies to reconcile private and family responsibilities with work. The presence of more flexible forms of work is a common desire amongst women in the Stem sectors because they aspire to a greater balance between work and private life. Behind a great designer there is always a group of designers of which

more than 50% are women. Women are strong in teamwork, but they are weaker if they have to show off. For sure, men are usually able to expose themselves better than women. However, the gender issue, also linked to design, is certainly one of the most current issues of the last few years. It is so delicate if we consider its social significance, as it is fascinating if we ascribe it to a creative sector. Compared to the last century, the 21st century is increasingly characterized by the celebration of women. Especially talking about design. Recent exhibitions such as Elles @ Centre Pompidou in Paris, 2009, Designing Modern Women 1890 - 1990 at MoMa in New York in 2013, up to W. Women in Italian Design at the Triennale Design Museum in 2017 have shown how, with a new perspective, they are looking at the great design women who create, design, experiment, risk and challenge. The idea that gender is no longer just a biological and natural one, but a cultural issue opens interesting prospects for what can become design after design.

We wondered if there was a difference in design, in the kind of sensitivity, in the approach used by men and women in the design of glasses. In this issue of our magazine we talk about some of the most important women eyewear designers. In the next issues we will meet others, to try to quantify their presence on the market compared to the design made by men.

The exhibition W.Women in Italian Design

VEDERE INTERNATIONAL – JANUARY 2018

13


Alyson Magee With over 30 years of design experience and now recognised as one of the eyewear industries most influential figures, Alyson Magee’s path to the top of her profession began in Northern Ireland having grown up in Londonderry. She studied Art and Design and then gained a place at the prestigious Royal College of Art in London where she graduated with a Masters of Arts degree in Jewellery Design in 1986. During her three years at the RCA, Alyson was introduced to Lawrence Jenkin, CEO of Anglo American Eyewear. Her passion for eyewear started when this collaboration began as a small project. Jenkin recognised her talent and decided to open some doors for Alyson within the industry. She travelled to Paris and began working with Alain Mikli who had just started to create a name for himself working alongside ready-to-wear designers. Alyson returned to London 5 years later in 1990 to work with Anglo American Eyewear under the tutelage of Lawrence Jenkin for one more year and in 1992 took up a position at the Lafont studio alongside the wife of the grandson of Louis Lafont, Laurence. It was 1995 when she co-founded Face à Face and as Creative Director drew inspiration from diverse sources such as art and architecture. Her respect for shape, form, volume and texture found its home and her bold use of colour would become a signature element of her work. Her business collaboration with Alain Mikli continued and led to the formation of the eponymous Alyson Magee brand in 2006 and in turn to designing for some of the world’s great couture houses. Alyson was introduced to Chief Executive of Brando Eyewear, Michael Jardine in 2014 and they quickly realised that a shared vision and approach to luxury eyewear could lead to a strong working bond. Today this has come to fruition under the Brando umbrella and her collection was re-launched at SILMO in 2016 and continues to flourish around the world. In 2013 Alyson Magee was appointed head of the Eyewear Design Workshop at the prestigious Institute Française de la Mode.

14

VEDERE INTERNATIONAL – JANUARY 2018


Bieke Hoet HOET opticians are a 130 years old retail, optical shops. HOET eyewear design started when THEO was founded by Bieke’s father and Wim Somers in 1989. Two opticians who were looking for more exciting eyewear designs. Bieke entered the design studio as soon as she graduated. However, her job was not to design eyewear but to be creative with everything that was around: mirrors, displays, furniture, packaging … and even furniture. Knowing that eyewear would always be around, this was a too easy step to make in the beginning. Bieke looked at materials, technologies from automotive to aerospace to architecture … in order to innovate in all creations. She liked the folding and pleating of materials to generate a 3D shape from a 2D material. A plastic material, called PP, was very useful to do this kind of things. This is how the first Cabrio Frames are born. Wrapping the PP plastic around a stiff visor created a new approach to eyewear design. As a fun item they were first part of the accessories collection with mirrors and displays. Slowly it became a brand of its own. Bieke’s excitement for advanced technologies never stopped and that is also how she was blown away, more than 5 years ago, by the 3D printing technology and its potential for eyewear design. This technology could solve the design limitations she had before and help her in the creation of new eyewear designs that are in line with the design aesthetics and style of the collection. Cabrio is streamlined like a car, drawn as if it has been done with an eyeliner and differentiates itself by pushing material and technology to its limits which creates an endless freedom for design and style.

VEDERE INTERNATIONAL – JANUARY 2018

15


Lara D’Alpaos Lara was born in Belluno; a land that based its future, both economic and social, on the eyewear industry and her own family has been deeply involved in it. When she was a little girl, her father used to take her to explore the world of eyewear, made of colours, materials and stylistic revolutions. Later on, this passion reflected into her studies and her work. First Lara graduated in architecture and then specialized more and more in the field of eyewear, until she established her very own brand.

16

VEDERE INTERNATIONAL – JANUARY 2018


Sheila Vance Sheila Vance is a designer, a businesswoman and a true humanitarian. Vance’s life was turned upside-down when she lost her only son, Sam, a nineteen-year-old college freshman, to the scourge of heroin. Determined to turn her personal tragedy into a positive force for change, Vance took action. Only months after her son’s death, Vance founded the Sam Vance Foundation with a mission to help free adolescents and teens from the shackles of drug abuse. Sheila founded the Sam Vance Foundation first, then created Sama Eyewear as way to fund the foundation. Vance donates 100% of the net proceeds from selected styles and collections, as well as a portion of Sama Eyewear’s annual net profits, to the Sam Vance Foundation. Determined to make a significant impact as quickly as possible, Vance took her “fashion with a cause” message to the world’s most powerful purveyors of youth-oriented culture: the fashion and entertainment industries. The 1001 Nights collection, inspired by the tale of Scheherazade, was the first to feature precious stones set in pure titanium, specifically created to benefit charity. Embracing fresh creative challenges, each of Vance’s collections serves a specific fashion purpose: “Sama introduced hope, inspiration and giving; Kenta brought a strong, masculine sensibility to men’s luxury eyewear; Go andLine3 infused the Sama essence into extremely modern styles; Loree Rodkin Eye Couture by Sama created jewelry caliber eyewear; Badgley Mischka Eyewear marked the return of glamour and the “Golden Age of Hollywood”; Sahara blended old-world artistry and craftsmanship with modern designs, materials and technology; Incognito re-interpreted classic designs in a familiar yet contemporary way; and her most recent capsule, L’Agence by Sama is a French inspired eyewear wardrobe with a clean look. In 2015 Vance launched deCODE: Los Angeles, a brand inspired on finding the best and the beauty in the people, culture, and community in Los Angeles, where she has called home for over nearly 3 decades.

VEDERE INTERNATIONAL – JANUARY 2018

17


Vanessa di Giovanni Vanessa started her career 23 years ago by taking a look at sunglasses. She then collaborated with various licenses such as Rochas or Lagerfeld specifically in product marketing. In 2003, she met Alain Mikli and she integrated his creative team on the collections mikli, miklistudio and Jean-Paul Gaultier. In 2007, with the launch of the Vanessa & Mehdi collection, Vanessa was able to express her creativity in close collaboration with Mehdi and bring her feminine touch to the products in terms of curves, shapes and colors. Gold & Wood brand manager consultant for 2 years, she is part of a large team of master optician craftsmen with un unbelievable know-how, mainly composed of men. They have learned to know themselves slowly and Vanessa infused with them a direction of style in perfect match with the DNA of the brand and the craft of luxury. In 2007, they started the Vanessa & Mehdi’s creations in acetate, nylon and pure titanium. In 2017, they launched a capsule 3D print high-end collection made in France that becomes to be successful.

18

VEDERE INTERNATIONAL – JANUARY 2018


NO HEADACHE

YOUR DESIGNING & MANUFACTURING PARTNER IN CHINA

jemmy@technodesignoptical.com Mobile:+86 15889953218 www.technodesignoptical.com

2018 STAND, B 27 - HALL 7


NEW at OPTI

AirDP

launches its first EyeWear collection AirDP by AirEyeWear, the concept brand whose founders include Alessandro Del Piero and Lele Danzi, presents its first eyewear collection: 8 models, each of which come in 8 different colours. Two key elements stand out from a technological standpoint. The Brand introduces some technical solutions that facilitate the work of the optician when mounting the prescription lenses thanks to a circle on the inside or with different thicknesses as compared to the frame front. There is also a decidedly innovative factor: the collection comes with photochromatic lenses so that can be purchased both as sunglasses or frames. The result is a collection with a strong fashion component, a quite unexpected feature in the eyewear world. The glamorous side of these glasses can also be seen in the explosion of colours and selection of unique hues, bold pairings and spectacular contrasts, ranging from transparent nuances to solid hues. Such range was designed starting from extensive researches on upcoming trends, including also Pantone’s 2018 colour of the Year Ultra Violet. Other variations include a super colourful and shiny hinge that stands out on the “rubbery” frame front. AirDP by AirEyeWear prescription glasses were created to satisfy an international clientele focused on new styles and seeking products that combine performance and design, functionality, and style. Behind AirDP’s products there is an unmistakable lightness, seen as both a creative element as well as the mantra of a “nomadic” generation, always on the move. These models have dreamy designs, vintage lines and butterfly shapes; geometric and conceptual shapes; faceted frames; extremely feminine, fluid joyous and glamorous silhouettes; smart structured shapes with a “bohémien” look and always with a carefree and charming touch.

mod Francy

20

VEDERE INTERNATIONAL – JANUARY 2018

mod Dieguito


NEW at OPTI

Diamond Cuts from INVU are a Girl’s Best Friend

Diamond Cuts mod B2805A

With its 2018 Spring Collection, INVU is bringing to market an exclusive selection of women’s sunglasses that showcase the legendary diamond cut. “The elegance and sophistication of the diamond cut, both in the front design as well as the hinge and temple, makes these sunglasses into pieces of fine jewelry” says Beat Christ, Head Designer of Swiss Eyewear Group. The INVU diamond cut releases are crafted in the currently so up-to-date combination of metal and polymer materials featuring naturally inspired earth tones.

INVU Active

Performance and Design Staying active and in motion has become a way of life. Whether for hiking, biking, skating, jogging or just enjoying the great outdoors, the INVU 2018 Sports Collection has the perfect pair of sunglasses. With 30 different styles in over 90 color variations, INVU has the custom designed sunglasses for all sports activities. Each pair of INVU sunglasses is equipped with the proprietary ultra polarized lens from Swiss Eyewear Group that features 99% polarizing efficiency, 100% UV-400 protection and color enhancement technology for a unique visual experience.

Activ mod 2812C

VEDERE INTERNATIONAL – JANUARY 2018

21


Milano Eyewear Show 24, 25, 26 febbraio | 2018


mido.com


NEW at OPTI

Italian 3MOMI

launches TwiStop at Opti 2018

At the Munich event the Italian 3MOMI could not be missing, and presents the new TwiStop view collection; one of the most interesting Made in Italy proposals, which revolutionizes the way to shorten the rods and replace the terminals, making it an extremely fast operation, with no margin for error. Italian excellence and international orbits: the new line launches challenge with design and highly topical technique, without sacrificing the Made in Italy perfection. A “spatial” collection For the names of the new models, 3MOMI has chosen the solar system, highlighting once again its desire to stand out. The delicacy and sensuality of the Moon (Luna) reveal themselves in an extremely wearable eyewear that does not renounce to the elegance of the form, while the Sun (Sole) model is an interpretation of stability and balance to 360 °. Jupiter (Giove), instead, is a winning eyewear that recalls the force and, finally, Mars (Marte): a frame that revises the sinuous shapes towards a more essential, but never banal, structure. Italian innovation 3MOMI always found its origin in the desire to grow and get involved, without ever forgetting the excellence of Italian craftsmanship values. It is from this desire that “SÌ ITALIANO!”, the new 2017-2018 communication campaign, is born; conceived in partnership with the communication agency Larin Group. “We wanted to focus on what makes us unique both as a people and as a company “, explains Valeria Coppe, one of the three minds behind 3MOMI. “SÍ ITALIANO”, launched during SILMO 2017 in Paris, is still developing with a series of videos dedicated to Italianness, told through gestures.

24

VEDERE INTERNATIONAL – JANUARY 2018


NEW at OPTI

SOFLEX

NEW FROM

SOFLEX

TORIC SH TORIC

Soflex Contact Lenses, Israel, presents three new lines of products at the German show Opti in January. SH Soft K II for keratoconus and irregular cornea The SH Soft K II is a unique soft contact lens specially designed to successfully correct the vision of keratoconus and irregular cornea patients without compromising comfort. The unique fitting takes the HVID (Horizontal Visual Iris Diameter) and sagittal height into account, thus ensuring maximum comfort.

MULTIFOCAL SH MULTIFOCAL

Toric Lite Soflex’s toric lens is the new generation of highly successful range of soft back toric lenses for the correction of corneal and partial residual astigmatism. The Toric Lite lens is easy to fit empirically with a very high success rate. Multifocal & Toric Multifocal The multifocal lens is a patented design with a central near zone and unique addition. The multifocal lenses are indicated for the optical correction of refractive ametropia (myopia and hyperopia) and presbyopia. The multifocal toric lens has a back toric design with prism ballast.

sh Soft K ii keratoconus

SO special for you VEDERE INTERNATIONAL – JANUARY 2018

25


NEW at OPTI

Topcon’s Corneal Analyzer CA-800 now features: Non Invasive Tear Film analysis!

Tear Film analysis

Topcon presents CA-800, a placido-based topography system that delivers accurate, high resolution images of the anterior corneal surface. It provides a three-dimensional map obtained from the reflection of 24 rings of the Placido disk which analyzes over 100,000 data points with axial and instantaneous curvature evaluation. The latest features of the CA-800 enhances the diagnosis for dry eye patients. Dry eye syndrome is a growing public health concern causing visual disturbance due to tear film instability. Depending on its cause and severity, dry eyes can be managed successfully which results in noticeably greater eye comfort and sometimes sharper vision. The CA-800 now offers a comprehensive analysis of the Tear Film by using the Blink Detection and Tear Breakup Time measuring modes. The Blink Detection automatically detects blinks and calculates the average blinks per minute and blinks interval. The Tear Breakup Time (TBT) records the patients tear film condition while they hold their blink and calculates the time of first breakup and average time for breakup of the Tear Film. This new feature allows video playback with a colored overlay to show the quality of the corneal surface and is extremely easy to interpret using color coded sectors.

26

VEDERE INTERNATIONAL – JANUARY 2018

CA-800


EDUCATION MARCH 15-18 EXHIBIT HALL MARCH 16-18 JAVITS CENTER NEW YORK CITY

EVERYTHING VISION. BECAUSE VISION IS EVERYTHING. SAVE THE DATE

Bring your vision to New York—the city where things change in the blink of an eye—for the event of the year, where eyecare meets eyewear, and education, fashion and innovation mingle.

YOUR VISION. YOUR WORLD—VISION EXPO.

BROUGHT TO YOU BY

PROUD SUPPORTER OF

PRODUCED BY

V I S I ON EXP O.C OM / N Y C # V I S I ON E XPO


The First International Magazine on Optics and Eyewear - January 2018

ADVERTISERS 3MOMI

p1

AIRDP

p7

INVU

p9

MIDO

p 22 - 23

SILMO BANGKOK

Cover III

SOFLEX

Cover II

TECHNO DESIGN

p 19

TOPCON

Cover IV

VISION EXPO EAST

p 27

Publisher Edizioni Ariminum Srl Via Negroli 51/A - 20133 Milano Italy Tel.+39/02.73.00.91 r.a. – Fax. +39/02.71.73.46 www.vedere.it welcome@vedere.it Publishing Director Isabella Morpurgo – isabellamorpurgo@vedere.it Advertising Isabella Morpurgo Editorial Staff redazione@vedere.it – editorialstaff@vedere.it Layout Enrico Alvarez – ea@vp-associati.com

Subscription Department ****************** Rita Ferraro abbonamenti@vedere.it / subscriptions@vedere.it

• The journal publishes articles and releases from individual authors or firms. Publishing this material does not involve the journal’s opinion or liability. Autorizzazione Tribunale di Milano del 23-03-1991 N. 221 Associata a A.N.E.S. Associazione Nazionale Editoria Periodica Specializzata • Reproduction without written express authorization of the publisher is prohibited. PRINT: Pixartprinting S.p.A. Via 1° Maggio, 8 - 30020 Quarto d’Altino VE - Italia


Visit our Topcon booth: C4.110

Topcon’s most advanced Corneal Analyzer

CA-800

Corneal Analyzer | Advanced Corneal Topography analyzer | Perfect platform for contact lens fitting | Excellent support to dry eye analysis | Comfortable and user friendly interface | Powerful report management

www.topcon-medical.de

Vedere international - January 2018 issue  

The magazine VEDERE (the name means "to see" in Italian) was born in 1953 and in 1971 became the first international optical trade magazine...

Vedere international - January 2018 issue  

The magazine VEDERE (the name means "to see" in Italian) was born in 1953 and in 1971 became the first international optical trade magazine...