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Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

The First International Optical Magazine

January 2014

The First International Optical Magazine • January 2014


Summary uary 2014 ine • Jan cal Magaz onal Opti Internati The First

Milan - Italy Edizioni Ariminum

Srl

- 20133 - Via Negroli, 51/A

ine cal Magaz onal Opti Internati The First

014 January 2

Fashion trends INdUSTrY new products, marketing and economy.

Vedere International January 2014 Publishing Director: Isabella Morpurgo

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26 32 34 46 55 61

Editorial Fairs 6 OPTI 9 100% OPTICAL 13 DIOPS 15 IOFT 17 HONG KONG OPTICAL FAIR 19 MIDO 22 SILMO 24 VISION EXPO EAST

Highlights – Eco-Friendly Eyewear On Stage New at Opti Trends News Point In Italy - Assottica

In this issue we speak about... Adlens 55 All Sun Asia 26 Amanda Randolph Hearst 60 Assoluto Eyewear 32 Assottica 61 Ben Affleck 55 Clex 39 Converse 58 David Wilkinson 56 Don Howard 56 Face à Face 34 Feb31st 29 Fleye 35 Framers 36 Frost 37 Gucci 28 Henri Blomqvist 59 Hoya 55 Invu 38 Italia Independent 55 - 58 J.F.Rey 56 - 59 Kenmark 56 Kenmark 60 Kirk Originals 56 Korea Optical 39 Kristian Schmidt 55 Lindberg 40 Lisa Eisner 60 Luisa Delgado 59 Marcel Ostertag 37 Marcolin 59 Marion Frost 37 Mike Cundiff 56 Modo 59 Mykita 57 Nadine Roth 34 Nau! 27 Ogi Eyewear 42 Oko Eyewear Group 57 Oliver Peoples 60 Origineyes 43 OWP Brillen 44 Pascal Jaulent 34 PFO Global 60 REM Eyewear 58 Rob Stevens 55 Roberto Vedovotto 58 Rolf Spectacles 45 Safilo Group 57 – 58 - 59 Sarah Settgast 36 Super Systems 60 Viva International 59 Vivienne Westwood 26 Vogue Eyewear 55 W-eye 29 WooDone 30 Zac Posen 60

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To exhibit or not to exhibit... that is the question

l a i r o t i d E

Almost all trade exhibitions, both in our industry and others, are now searching for new identities. The decline in the international market and the movement of the large exhibition halls from the city centres to new exhibition facilities in the suburbs, often times mandatory, are among the causes of this need for change in these specialized events. In almost every case, we see the rise of satellite and parasitic events outside the official exhibition areas. This most recently took place in Tokyo where, in addition to IOFT, which was held in the city centre or at least in the immediate vicinity, there were at least three other exhibitions and countless other multi-brand showrooms open for the occasion. This phenomenon has always existed, to the point that Vision Expo, both in New York and Las Vegas, came up with the concept of “The Suites” section in order to regain the participation of a number of companies that had begun holding their meetings with their clients in their hotel suites. More recently, however, I have noticed a fresh outbreak of this phenomenon. In addition to Tokyo, it seems that even in Shanghai the hotel opposite the trade fair was offering space to numerous companies. Likewise, a few years ago in New York, a building just a few meters from the Jacob Javitz Center was offering a small yet interesting exhibition for visitors. In the beginning, the main justification for this phenomenon was the fact that the companies who advocated this choice “outside the official walls” were members of the so-called niche market, or rather designers with highly creative and technological products who sold directly to independent opticians, who, in turn, preferred to view these new collections in a more private and elegant setting. Therefore, in order to overcome these defections, the exhibition halls began to establish special zones with “cool” names: The Village at Silmo in Paris, was the first in chronological order, and was followed by Trends at Mido, Tide at IOFT, and so on.

The First International Optical Magazine

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Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

January 2014

The First International Optical Magazine • January 2014

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This seemed to have resolved the problem. And while most of the exhibitors from the niche markets returned to the fold, we nevertheless failed to take into account the onset of the global economic crisis. Today, the situation is schizophrenic: exhibition halls need these kinds of exhibitors because they attract independent opticians, whose presence enlivens the trade fair with an atmosphere of innovation and creativity. At the same time, the niche companies do not have the same turnovers as the larger companies Claudio and Isabella Morpurgo 1977 with mass market products, and therefore often cannot afford expensive promotional operations or stands in the large exhibition halls. This has resulted in the rise of alternative venues which, even if promoted as intellectual and researchoriented niche events, cost about one third of the institutional exhibition halls. Most of the industry’s global turnover comes from big buyers, including chain stores, importers and wholesalers, of which there are just a few thousand: not enough to animate and enliven a trade fair event. Nr. 1 - 1953 The trade fair organizers must therefore come up with some way of attracting the niche companies to their events at costs that they can afford. On the other hand, after having sometimes “forced” the exhibition halls to change dates in order to meet their needs, which are more closely linked to the timing of the Fashion industry, some of the larger companies that move the market with significant figures and over a hundred direct agents on various national markets, have later abandoned the large exhibition halls themselves, only maintaining small stands for their more youthful brands, while at the same time organizing important private events reserved exclusively for their own customers. The trade fairs have thus come to a crossroads, and must decide whether to choose between the market’s two distinct realities, or to find a way for them to coexist by offering customized solutions, even in terms of costs, all without upsetting anyone. Isabella Morpurgo publisher isabellamorpurgo@vedere.it

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Opti – The platform for international premieres Lots of registered participants, all the key players on board and many interesting newcomers

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he optics sector is already looking forward to its first highlight of the coming year: opti, the international trade show for optics & design, which takes place from 10 to 12 January 2014 at the fairground Messe München. Dieter Dohr, CEO and President of GHM Gesellschaft für Handwerksmessen mbH, the organizer of the show, reports: “Demand from exhibitors from Germany and abroad wanting to take part in this event remains strong.” All the key players in the market, plus exciting newcomers, will be presenting their products and services in the four exhibition halls at the fairground Messe München. Interest will as usual be high in the opti boxes, where startup companies present themselves to the international trade audience, often for the first time. This section is being extended to twelve boxes in 2014, up from eight boxes in 2013. More than 23,000 trade visitors from Germany and abroad will be looking to opti to kick off the year. Because this event offers a full review of all that´s happening in optics & design: lenses, contact lenses and frames, technical equipment, shopfittings and interior design. “opti is the international market place where the trade visitors can find – in January, right at the start of the year – all that they need for the next 12 months of business,” explains Dohr. Around 500 exhibitors will be presenting their new products and innovations on 40,000 square metres of exhibition space. “opti has established itself as a platform for premieres right at the beginning of the year,” says Dohr. “Many companies have adapted their product

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cycles to opti, which means that Munich is the place to take a first look at lots of new ideas and developments.” Each year opti attracts more and more exhibitors and visitors from outside Germany. The last opti featured 491 companies from 31 countries, and 23,243 trade visitors from more than 70 countries made the journey to Munich. Despite the extensive range on display at the show, this event is a compact and highly efficient forum for business, thanks to the clearly structured layout. For example, each hall has specific focuses and highlights: Gathered together in Hall C1, for example, are established lifestyle brands and attractive collections. Eagerly awaited (world) premieres in lenses and contact lenses are regularly presented by the exhibitors in Halls C2 and C3, which is also the place where visitors can find the sections on technical equipment, precision tools and low vision. Trendsetters and trend scouts come together in Hall C4, where innovative, unusual and original design ideas can be reviewed. Also on show are shopfittings and interior


design, focusing on perfect presentation of products for opticians. Using specific examples – such as spectacle frames, contact lenses and accessories – exhibitors demonstrate how to present products to best effect, and even how to use certain scents to enhance the overall customer experience. And in the opti forum top speakers will be giving interesting lectures in which they present fresh ideas for use in day-to-day business, marketing and sales. Simultaneous interpretation (German/English) will be provided at all the talks. Outside the halls, too, everything is within easy reach. Munich, one of the world’s most attractive destinations, is on the doorstep. Those who want to explore for themselves, after a busy day at the show, can take the underground railway (U-Bahn) direct from the exhibition centre into the heart of the city. The journey time is just 20 minutes. “We are very excited to be at opti” Apart from receiving a comprehensive picture of the market and seeing the products of numerous established exhibitors, visitors to opti 2014 can also look forward to a number of new exhibitors who may turn out to be the optics stars of tomorrow. Why did the companies choose to exhibit at opti in Munich and what will they be presenting at their pre-

miere? The companies provide answers to these questions in short statements before the trade show. “We are very excited to be at opti,” says Zoe Cosby, Press and PR Manager of Oliver Goldsmith in Great Britain. “After the buzz and success of opti 2013 we just knew we had to attend.” The company, based in London, will be showing full collections from Oliver Goldsmith Sunglasses, Claire Goldsmith Eyewear and Oliver Goldsmith Mini Icons – the kids’ collection of sunglasses. “opti has been gaining huge momentum over the past few years,” Cosby explains. “The positive attitude, the event’s organization and attendance were all factors for us getting on board!” “We’ll show our exclusive eyewear line which consists of handmade acetate RX frames and sunglasses,” say Etienne Frederiks and Susanne Klemm from Suzy Glam in the Netherlands. “We started our company this year and we will be presenting at least three new models exclusively at opti in Munich – together with the models we recently launched.” The trade show in Munich, they say, is important for them because of the timing and the professional way it is organized. “More and more people I know are visiting opti,” says Etienne Frederiks, who visited opti 2013 himself. “I was impressed by the way it was organized and there were a lot of interesting companies.”

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Fairs Tokai from Belgium will be showcasing “1.76 Index lenses”. “Tokai is the only lens manufacturer in the world offering 1.76 index lenses”, says CEO Kurt Leuridan, “they are the thinnest in the world.” Based in Tienen, the company will also be showing their new Tokai Blue Coating. “We visited opti in recent years and noticed the growing importance of this trade show.” “A lot of people advised us to be at opti because it’s one of the most important fairs in the sector – especially for creative companies like ours,” say Anne Masanet and Karoline Bothorel-Bolzinger of Very French Gangsters from France. They will be presenting their collection here in Munich and “some models are being produced exclusively for opti”.

“We feel opti is a special blend of a relaxed atmosphere and a good business attitude from buyers, being either German opticians looking to purchase from independent designer labels or international buyers switching to Munich from traditional international fairs to find more concentration in opti,” says Eric Balzan, founder of Hapter a company based in Belluno in Italy. They will be showcasing a selection of novelties, specifically designed with the German consumer in mind and their Hapter txtl001 collection which was launched this year. “Our goal is to get in touch with the best German opticians,” Balzan says. “In addition we expect to meet some top international opticians choosing to travel to Munich rather than to the classic international fairs for the same reasons.” At opti 2014 mó eyewear from Madrid will present their new range of frames and sunglasses for the first time as a premiere for Europe, explains Jose Paredes, “mo eyewear is the best-selling brand in prescription frames in Spain”, he says. “We have just started our international expansion and we are confident that we can bring our ‘democratic fashion’ philosophy to the rest of Europe – and opti is the perfect spot for it.” The company decided to go to opti 2014 as their first trade show ever in Europe, he says, as they “carefully studied which show would be the best one to launch our brand, and we concluded that opti is the most dynamic and is growing faster.”

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Her company has heard a lot of good things about the Munich trade show, says Sarah Boumendil of Emmanuelle Khanh from France. They will be presenting correction frames and sunglasses frames for 2014. “We are very interested in the German and Eastern European markets. People are very fashion-conscious there so that’s of interest to us,” she says. In Munich the company would like to find appropriate partners in these regions.


Fairs

100% Optical in London Eyewear Design Competition finalists announced

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00% Optical show, a Media 10 Limited exhibition, will take place for the first time at ExCeL fairgrounds in London in February from Sunday 16th until Tuesday 18th. One of the Media 10 event trademarks is a floor plan that creates a positive visitor experience. Dedicated areas, clear demarcation, targeted content, show design and signage all ensure visitors derive exactly what they need, allowing them to see the whole event, and so exhibitors reap the rewards. Media 10 will use its multi-award winning floor plan, dividing the event into four clearly defined areas of focus for visitors: Equipment and Machinery, Lenses, Eyewear and Business Services. The event will also be open during the same week as London Fashion Week, the season for buyers coming to London. 100% Optical has partnered with the world renowned Royal College of Art (RCA) to stage the all-new 100% Eyewear Design Competition. The competition

was open to students from a range of courses including Fashion, Footwear & Accessories, Ceramics & Glass and Metalwork & Jewellery. On 19th November the judging panel gathered at The Royal College of Art to select 8 finalists across two categories: couture high-end luxury and ready to wear. From over 60 entries, 32 were selected to be presented to the judging panel. Students were also asked to present their workbooks so that the panel could review their concept and working process. The judging panel came from a mixed background with two fashion tutors, Flora McLean and Heather Holford; two qualified opticians, Roger Pope and Marie Wilkinson (head designer at Cutler and Gross); and two more eyewear designers, Jesse Stevens and Jason Kirk. This made for an opinionated debate, particularly for the couture category. One design, ‘Bolt-on Brick sunglasses’ challenged the purpose of eyewear on the catwalk while a millinery student created a ‘mask’ that could be seen more as an accessory than eyewear. The panel decided that the

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8 finalists represented a vibrant mix of innovative and commercial ideas, with all-rounded entries covering concept, experimentation and model-making. Ready to wear designs ranged from wire frames to kit glasses and postcard specs while the couture winners included a moulded mask and embroidered eyewear. Each of the designs will be made up as prototypes and displayed in the 100% Innovation arcade at 100% Optical 2014. Italian based company LAES has supported the competition by providing acetate sheets for the production of the final eight designs.

A live panel debate on the impact of 3D printing on eyewear A major debate will take place over three days looking at how 3D printing is being adopted by opticians, designers and manufacturers, and what that means for the future of eyewear design and manufacture. Visitors will be able to see first-hand how 3D printers work and how glasses are made. Designer Ron Arad’s frame design, Angel, is already stocked in over 100 opticians worldwide and another 3D range called Springs has been launched through pqeyewear. He said: ”What we care about is does it work well? Does [3D printing] give you freedom to do things you can’t in other techniques? Not the fact that it’s printed.” Event Director Nathan Garnett explained: ”100% Optical will cover every viewpoint to debate what the industry can gain from harnessing this technology and speaking to those who already use it”. First UK Optician to use 3D Printing James Taylor-Short, the first UK optician to adopt in-store 3D printing, will take

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part in a live panel debate on the impact of 3D printing at 100% Optical 2014. His practice, Bill & Taylor Opticians, offers a bespoke consultation service with the use of an in-house 3D printer. Designing in 3D allows patients the opportunity to see the frame on the computer screen before they are printed on the spot. His passion for bespoke eyewear and innovation has resulted in the investment of a 3D printer to further his design capabilities. He says “Designing in a 3D format is challenging but gives the patient the opportunity to see the frame on the computer screen and then in a matter of moments see the glasses begin to appear before their very eyes... We started printing bespoke glasses from July and have had some amazing interest...Who knows if it will bring us huge amounts of custom but it has definitely out us on the map!” All his glasses are made in Devon by him and he has also received requests to print designs available online. A Look at the Lens Hub 100% Optical 2014 will feature cutting-edge technology and an extensive educational programme across the ophthalmic lens and contact lens sectors. The Lens Hub will be strategically positioned at the heart of 100% Optical’s Contact and Ophthalmic Lens Hall.

3D printed Angel frame by Ron Arad


EYEWEAR DESIGN COMPETITION – THE 8 FINALISTS READY TO WEAR CATEGORY

anna alexander, Womenswear 1

Parsha Gerayesh-Nejad, Design products

Olivia Hanson, Womenswear 2

Ji Lim, Menswear 2

COUTURE CATEGORY

Melanie Lewiston, Womenswear 1

sofie van aelbroeck, Textiles 2

Federica Tedeschi, Textiles 2

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Fairs In addition to the Lens Hub, lenses will feature strongly in the 100% Optical Main Stage key note sessions. Professor Brien Holden (PhD DSc OAM), world leader in vision science, eye health and elimination of vision impairment and avoidable blindness, will discuss the topic and Dr Eef van de Worp (BOptom, PhD, FAAO, FIACLE, FBCLA, FSLS) Associate Researcher, University of Maastricht, will focus on the lost art of soft contact lens fitting during Covering key topics in the Ophthalmic and Contact lenses sectors, this educational area will offer visitors the chance to pre book seminars and workshops with a range of industry leading speakers on subjects from: dementia awareness to understanding the latest regulations, a look at new contact lens technology and staying on the right side of the law. Importantly, the majority of seminars will be CET qualifying and pre-booking is highly recommended as the Lens Hub is designed to be intimate, with around 30 places per seminar. BCLA’s Ian Cameron’s session entitled, I’ve got the stigmata, Doctor!  Communication & CLs, sponsored by BCLA, is among the many Lens Hub highlights:

Ophthalmic Lenses Paul Adler - Tips for Toddlers Phil Gilbert - Understanding BSI, EN and ISO Standards and A Look At Why We Need Them Jessa/Louise Gow - Can I Have Stronger Glasses? Confidently managing patients with low vision needs Lindsay Small - Why Training is Essential for the Practice Team Stephen Kill/Scott Watkin - Now you see me, now you don’t: How to increase eye care access for patients with learning disabilities - sponsor : SeeAbility Sarah Morgan - support staff training Contact Lenses David Bennett - presbyopic RGP The AOP’s guide to staying on the right side of the law (and the GOC) Ian Cameron - “I’ve got the stigmata, Doctor!” – Communication & CLs - sponsor :BCLA Dementia Awareness - sponsor :UCL Ken Pullum - sponsor: Jack Allen

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his presentation. At the end of October, 100% Optical’s industry-wide census has already generated over 5,000 registered visitors. The census, commissioned earlier this year by 100% Optical organisers, Media10, to create the industry’s most comprehensive database of UK and international Opticians and Optometrists has revealed a significant demand among UK professionals for an international industry platform in London, along with a number of industry insights. The independent Optical Census was conducted by telephone to Opticians and Optometrists, and was designed to enable 100% Optical to reach every active trade professional in the UK. Media 10 has also ascertained from the census that there are 5,450 independent optician practices in the UK. Furthermore, over 58% of optical professionals spoken to were already aware of the 100% Optical event and were either owners or managerial level within the practice.  100% Optical Marketing Manager, Saul Leese said: “This survey has provided us with the vital insight necessary to deliver an exhibition and education programme that not only meets but also exceeds the needs and expectations of all sectors of the Optical industry both here in the UK and overseas. It’s vital that we deliver a show on a par with leading events in Europe and our research has given us valuable insight into what people want from a trade event.” Common areas of concern among opticians is how to encourage parents to bring their children at an early age for an eye test. Over 9% of opticians voiced this as a concern. A further 13% of independent opticians also conveyed the need to create a more dynamic practice like their counterparts on the continent.


Fairs

The only optical show in Korea - DIOPS 2014 T

he 13th Daegu International Optical Show will be held at EXCO, Daegu, Korea from April 16 to 18, 2014. As in 2013, buyers from over 30 countries and 220 companies are expected to visit again the 20,077m2 of DIOPS. In fact, in spite of the instability on the Korean peninsula, DIOPS 2013 ended with great success. DIOPS organizers have been participating several optical shows worldwide to promote DIOPS 2014 and to invite buyers. By the efforts, global

big buyers including chain stores and chief of optical association confirmed they will visit Daegu for DIOPS even though the world economy recession. DIOPS 2014 will offer lots of new program very interesting both for buyers and exhibitors. The ‘Beauty DIOPS Change booth’; will propose samples of make-up and hair style according to eyewear style

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DIOPS booth at IOFT

while the ‘Optical beauty show’; will be a road show of body painting and fantasy make-up. Furthermore, again the International Optical Conference with eminent experts of various fields will attract many professionals. The Vice president of the American Optometric Association, Steven A. Loomis, already confirmed his lecture. DIOPS is the only show in Korea and Daegu as well. It is

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specially meaningful that Daegu is one of main optical producing districts in the world. DIOPS recently renew theit Internet site for a better communication. Through Facebook, Twitter and DIOPS official Newsletter, DIOPS regularly provides news of DIOPS, KOISC (Korea Optical Industry Support Center) and the Korean optical industry.


Fairs

IOFT 2013 A good platform to find business in the Japan & Asia market

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eed Exhibitions Japan Ltd. and Fukui Optical Association organised the 26th edition of International Optical Fair Tokyo (IOFT) in October 2013 at Tokyo Big Sight (Tokyo International Exhibition Center). The show opened its doors to industry professionals with an Opening Ribbon Cutting Ceremony gathering 49 industry leaders as dignitaries. Mr. Ichiro Kuroda, President of the Fukui Optical Association made an opening speech welcoming all participants and wishing successful business. Supported by industry leaders, IOFT 2013 kicked off with lightened spirit. As well as IOFT being a great place for eyewear designers to meet existing customers, as nearly 30 percent of the visitors tend to have a job title above manager level, there is a good chance for exhibitors to find new buyers. Powerful buyers from Asia also utilize the show as an annual purchasing hot spot. Leading retailers from China, Taiwan and Korea were present at the show to make new purchases. The majority of the buyers placed orders from JPY 1,000,000 and promised their continual involvement and support for years to come. Another way to boost the chance of increasing the sales of new products was by entering for EYEWEAR OF THE YEAR (EOY)

EOY is the optical industry’s leading trend boosting awards which selects and honors distinguished new products excelling in design and/or function, which are to be marketed in the upcoming season. The winning products receive major media attention and get the privilege of being featured by the show (e.g. special showcase at the EOY gallery, featured in floor plan of the show, Trophy/Certificate/Panels provided to assist promotion at IOFT and retail shops etc.) This year’s GRAND PRIX winners for each categories were: Men’s Eyewear: TANIGUCHI OPTICAL INC. TURNING Step / TP-308 Ladies’ Eyewear: MASSADA MASSADA / The Graduate

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Kids Eyewear ONBEAT INC. Onbeat / ONB-K03 Sunglasses & Sports Glasses: DJUAL CO., LTD. DJUAL / G-01 Functions & Technologies: SANKO KOGAKU CO., LTD. monblue / MO-001 Despite challenging market conditions, IOFT is still a definitive and stable platform for industry professionals to make connections and find business in Japan and Asia. Business negotiations were successfully taking place

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throughout the show period and Show Management had received supporting comments from visitors, exhibitors, industry associations/organisations. The 27th IOFT in 2014 will take place from October 20 to October 22, as usual, at Tokyo Big Sight.


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Nearly 14,000 buyers attended the Hong Kong Optical Fair Emerging markets showed great potential

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he 21st edition of the HKTDC Hong Kong Optical Fair, organised by the Hong Kong Trade Development Council and co-organised by the Hong Kong Optical Manufacturers Association, was held from 6-8 November. The three-day fair welcomed nearly 14,000 buyers from around 100 countries and regions, up 8% from last year. Most of the overseas buyers came from the Chinese mainland, Taiwan, USA, Korea, Japan, Malaysia and Australia.

trend, demand for reading glasses has also risen.” HKTDC organized 70 buying missions from 50 countries and regions, bringing over 3,800 major importers, distributors and retailers to the fair.  

“Buyers from a number of emerging markets increased significantly, including Egypt, South Africa, Indonesia, Vietnam and Mexico, showing the huge development potential of the emerging markets. On the other hand, buyers from mature markets like US, the Netherlands, and Spain also have a considerable increase. It is also a testament to the Optical Fair’s position as a major sourcing platform for the global optical industry,” HKTDC Deputy Executive Director Benjamin Chau said. “Eyewear has become a part of fashion, which drives the demand for sunglasses and many manufacturers have invested significant effort in temple design. With the aging population

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New exhibitor record and new zones A new record 700 exhibitors from 26 countries and regions took part in this year’s Optical Fair, including first comers from Israel, Macau, the Netherlands, New Zealand and Thailand. Two new zones were also launched to facilitate sourcing: “3D & Kids Eyewear” and “Reading Glasses”. HKTDC also organized a series of eyewear parades, buyer forums, seminars and networking receptions during the fair for visitors to expand their business networks. The “11th Hong Kong Optometric Conference” was held in the mornings of 7 and 8 November, bearing the theme “Advanced Optometry Care”.

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Fairs

“Eyewear” is Mido! Appointment with MIDO March 1 through 3, 2014!

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he sector’s most important fair of the world is at work to offer operators a new and increasingly strategic exhibition proposal. The appointment beginning Saturday, March 1 − the first weekend of the month − has been confirmed. An exhibition layout that has been “rethought” to make visiting easy and rational. An encore for Out of Mido. Following its debut last April, the 2014 appointment with the best in eyewear design is confirmed during the Salone del Mobile, Milan’s international furnishing fair. And during Mido an event that will involve the city of Milan aims to bring the general public and eyewear even closer together outside the limits of the fair and in a more informal and exhilarating context.

The biggest eyewear exhibition is a highly useful and prestigious showcase, an essential business and communication tool and, first and foremost, a natural interface for all sector operators: exhibiting companies, eye care professionals, buyers, specialized press, testimonials and the general public. It is only at Mido, in the heart of the Fieramilano Rho-Pero pavilions, that the representatives of the entire eyewear supply chain and the ideal partners for sector-related business will find a qualified meeting point. There can be no doubt that Mido is the main eyewear appointment at international level.

The 2013 numbers This is confirmed by the numbers of the 43rd edition. The attendance results rewarded the fair’s efforts to create a system with all the players involved: visitors increased by 3%, approximately 60% of whom came from around

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Fairs forty countries. About 1100 exhibitors from all over the world, representing 5 continents, gave the sector’s most important fair an international flavor.

A challenge within a challenge: specialization and transversality The trump card that brought about this success? A formula that is renewed from year to year to provide exhibiting companies with new opportunities for growth. For visitors – opticians primarily – an occasion for in-depth analysis, moments of reflection, constant encounters with products associated with the Fashion System, with small and large manufacturing companies that have a penchant for design, and an attentive and competent eye on the world of lenses, machinery and small parts. Every year Mido enthusiastically accepts this challenge within a challenge: to be a specialized but transversal fair that is open to the world. An experimental mood: a fair that is always different Mido’s great strength is its predisposition for research, experimentation, curiosity and innovative creativity which it embodies in the creation of an exhibition event that is always different and capable of meeting the changes in demand dictated by a constantly evolving market and global economic situation. The 2014 edition reconfirms the strong points of previous editions: different product areas divided among the various pavilions. The exhibition layout and pavilion organization will be altered to ensure greater rationalization that will further facilitate visits by sector operators. Mido Design Lab is now a pole of attraction for visi-

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tors who are more attentive to leading-edge design; the Fashion District is a unique space hosting the top players in the eyewear world. Technology is the absolute protagonist of Mido Tech, the world’s biggest exhibition dedicated to machinery, raw materials and components. The Asian Pavilion is the exclusive showcase for Asian manufacturers, with the participation of groups from the most important Asian companies. The Lens Pavilion is where major Italian and foreign companies present a complete panorama of this type of product.

A world of services: the return of a train for mido (and more!) After last year’s success, “A Train for Mido” will return this year. This free transport service is dedicated to opticians who will have a Frecciarossa train at their complete disposal. Leaving Rome on Sunday, March 2, the special train will stop at Florence and Bologna and in just over 3 hours arrive at the Rho-Fiera station inside the exhibition district. The train will return to Rome during the evening of the same day. This completely free service for Italian opticians can be booked on www.mido.com. Once again Mido has confirmed its special attention to one of its reference targets – opticians. But there’s more: Mido also provides exhibitors and visitors with the hotel search and booking service that was set up in collaboration with Fieramilano and Ventana Group. From the home page, just click to access a complete selection of hotels that can be arranged by price, name, category and distance from the exhibition center.


The fair: a place of knowledge and experience If a fair is to be successful an exclusively commercial approach is no longer sufficient. Nowadays it must be a place of knowledge – about the market, trends, competitors, needs – as well as an occasion for gaining and creating experience, for communicating and for visibility. Mido is moving in this direction by enhancing and improving its services for exhibitors and visitors – the partners in important synergies that transform the fair into a launch pad and a tool for development. Outside the limits of the Fair First and foremost, Mido is a trade fair for operators who come to make contact with the real protagonists of the fair: eyewear - a fashion accessory in all respects, a cult object loved by stars, bloggers and the public at large. Nowadays, vision eyewear is worn without hesitation and sunglasses are displayed with panache. This is why Mido decided to organize an event that would coincide with the Fair – an event in an informal and entertaining context especially for everyone who loves eyewear. The details are still top secret, but the entire city of Milan will be involved! Out of Mido returns in 2014 Sixteen companies – Italian and foreign – for which design is a source of inspiration were the protagonists of Out of Mido, an event within an event that last April animated the Tortona Design Week area during the Furniture Shows. Out of Mido targets end-consumers in the fertile and creative context of Milan during the Fuorisalone. Today, design is longer added value – it is a necessity, an indispensable factor for competing successfully on the international stage. During the 4 days of the event, over 100,000 people visited the area: many of them were from abroad, about 70%, and there was a significant

number of visitors from Asia, the Unites States and South America, as well as many from Brazil. This successful debut will be followed in 2014 with a new and even more exclusive location so that designer eyewear will continue to have an ad hoc setting and a visibility tool. But that’s not all: another incredible Out of Mido development awaits all sector aficionados in June 2014 …

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FAIRS

Play an active role in the Silmo Academy Take part in the Silmo Paris Science Symposium 28 & 29 September 2014 - Paris Nord Villepinte Exhibition Centre

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he fifth edition of this science-oriented event will be held as part of Silmo Paris, the major international optics and eyewear convention, and is scheduled for Sunday 28 September and the morning of Monday 29 September 2014. This year’s theme will be “VISUAL FATIGUE” The French Show looks forward to thoughts, analyses and scientific studies which drive progress for us all. Silmo offers two ways to get involved:

Call for speakers Any professional wishing to give a presentation on this generic topic is invited to submit their request to the scientific committee by 20 January 2014 by sending their title and a short summary to silmoacademy@silmoparis. com. Call for poster communications  An exhibition of posters and written communications will be on display throughout the exhibition in order to maximise visitor exposure. Anyone wishing to share their

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work on any topic may register before 30 April 2014, by sending the title of their poster to silmoacademy@ silmoparis.com Inaugurated in 2010, the goal of Silmo Academy is to provide information and training for opticians on the latest scientific developments in the optics sector. It was founded following the observation that opticians need to broaden their knowledge in the fields of vision and optics in order to meet their clients’ visual requirements more effectively. It was therefore natural for Silmo to wish to support professionals in this strategy by creating the “Silmo Academy”, a dedicated training body and science symposium, intended for all professionals wishing to develop their expertise. It provides a forum for improving knowledge and experience sharing in the various aspects of vision and compensation for vision loss. As it is recognised under the Continuing professional development programme, participants can register via their CPD scheme. As of January 2013, annual CPD is now compulsory for healthcare professionals.


FAIRS

Registration is Now Open for International Vision Expo East 2014 I

nternational Vision Expo East, co-owned by The Vision Council and Reed Exhibitions, will return to the newly renovated Javits Convention Center in New York March 26-30, 2014 (Education: Mar. 26-30, Exhibition: Mar. 28-30). “International Vision Expo continues to position itself as a leader in world-class content both in the classroom and on the show floor,” said Tom Loughran, vice president for Reed Exhibitions. “This year we’re giving attendee and exhibitors more access to each other by flanking either side the Medical & Scientific and Lens & Lens Processing Technology Pavilions with education and with the popularity of our Galleria, we are introducing an expansion of the pavilion called Galleria on Main giving exhibitors more opportunities to reach boutique and high-end optical buyers.”

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The updated floor plan at International Vision Expo East will span three levels, allowing eyecare professionals to compare and source the most products, trends and newest technologies in one place with groundbreaking continuing education flanking the show floor on either side on Level 1. An expanded continuing education program will include new tracks that tackle the latest trending industry topics, including nutraceuticals (Clinical), Healthcare Reform and Government Regulations (Business Solutions), and a Spectacle Lens Specialist Mini Track (Optical Technology) and introducing the Global Contact Lens Forum. This brand new two-day ‘Global Contact Lens Forum’ delivers the latest scientific content and business strategies through a partnership with the British Contact Lens Association is a recognized industry leader committed to improving education on contact lenses and the anterior eye. The five-day conference features more than 325 hours of continuing education for every role and experience level, focused on three core competencies — disease diagnosis, treatment and management; clinical application of products; and healthy business solutions, making it the largest conference program on the East Coast. This year’s event will feature co-located meetings through strong partnerships with the Ocular Nutrition Society, Jobson, PERC, Eye Recommend, Vision Source, The Alliance, OWA, NYSOA, POA, among others, positioning International Vision Expos as the place for eyecare professionals to network, learn and buy. Take advantage of early bird specials. Attendees who complete their registration by midnight on February 25th will receive a $25 discount off Exhibit Hall Pricing.


Ethics and aesthetics blend together in the new eco-friendly eyewear that exudes uniqueness and luxury

by Alessandra Albarello

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HIGHLIGHTS

t’s not just a mere matter of fashion. Being eco-friendly is a duty that no one can shirk. It is important to gain consciousness of the fragile environmental balance of which we are mostly responsible. This is why many designers and companies have chosen to go green and have undertaken to reduce CO2 emissions. For example, Vivienne Westwood has been advocating ethical fashion for year, focusing on quality rather than quantity, thereby limiting the offer to educate clients toward responsible consumption, respecting people and the environment. In the eyewear industry, this

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Neutro Vision Ecozen Eye

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commitment continues with the research of new materials. One of the most innovative ideas comes from the company that manufactures and distributes Anglomania, Vivienne Westwood’s youngest label. During the Milan Fashion Week in September 2013, All Sun Asia unveiled its Neutro Vision glasses made with Ecozen Eye, a new extra resistant and distortionfree (even at high temperature), recyclable, and flexible bio-copolyester obtained partly from non genetically modified material and free from BPA (Bisphenol A), a substance that affects the endocrine system.


Ethics and aesthetics blend together in the new eco-friendly eyewear that exudes uniqueness and luxury

Neutro Vision Ecozen Eye

HIGHLIGHTS

with Swarovski crystals. Thanks to this commitment, the company was recently one of the 131 Italian excellences selected by Elite, within a project of the Italian Stock Exchange dedicated to the most innovative SMEs. Recycling is, in fact, one of the key words for eco-friendly companies, which implement an ethical behaviour in every production stage and,

Nau! Mod. Cicala

The importance of going green This is why going green is at the very base of the philosophy implemented by Nau!, the optics chain founded in 2004, which was the first to obtain the ISO 14001 environmental certification. Some of the glasses it makes are made of 96% recycled plastic, such as the Cicala jewel-model, which is embellished

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Ethics and aEsthEtics blEnd togEthEr in thE nEw Eco-friEndly EyEwEar that ExudEs uniquEnEss and luxury

Nau!

Nau!

such as in Nau!’s case, even in the outlets. Because responsibility and coherence is the most important thing. And this is exactly the kind of commitment undertaken by Gucci, which has used Liquid Wood, a new biodegradable material made of vegetable elements, such as wood fibre, paper-derived lignin,

HIGHLIGHTS

Gucci

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and natural waxes, for an exclusive model of sunglasses. Traceability is mandatory even when it comes to packaging. In fact, the paper is FSC (Forest Stewardship Council) certified, whereas the folding cases trigger a virtuous process that allows CO2 emissions by 60%.


Ethics and aEsthEtics blEnd togEthEr in thE nEw Eco-friEndly EyEwEar that ExudEs uniquEnEss and luxury

Rare wood and fine materials Aesthetically speaking, the growing desire to return to nature and to eco-friendly (and possibly handmade) accessories – a trend that is emerging in design – is expressed by a vast selection of glasses either made of wood or of materials that bring to mind its texture. It is no coincidence that products made with this eclectic and versatile material were nominated for the Silmo d’Or award. The

Feb31st 40.000 collection mod Tolomeo

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HIGHLIGHTS

W-Eye mod King Eider

extraordinary W-eye model was one of these. An excellence in this industry for its high range luxury products. It took two years to create the King Eider model, inspired by the iridescent plumage of the duck with the same name and its natural habitat. Created in partnership with Superlativa, a company that provides mother of pearl slabs to make unique items and translates the complex and sophisticated combination of mother of pearl, aluminium, and fine wood into original and harmonious shapes. Ancient Swamp Kauri wood, which features gold veneers, is what Feb31st used to create the 48000 collection in collaboration with Riva1920. 48,000 is the number of years that these gigantic trees were buried by an act of nature under the mud in the swamps of a small area in New Zealand before being uncovered. Their miraculously intact wood is now used to turn the inspired creations of designers and architects into reality.

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Ethics and aesthetics blend together in the new eco-friendly eyewear that exudes uniqueness and luxury

Feb31st 40.000 collection mod Isaac

HIGHLIGHTS

From eco-friendliness to solidarity Dumu wood and bamboo are the materials used for Kayu Design’s range of sunglasses. This Californiabased company also manufactures handbags (worn by many international stars), relying on the traditional materials and processing methods of Asian communities. The fascinating landscape of the Dolomites have inspired WooDone. This new Trentino-based company manufactures handmade glasses using a single piece of wood consisting of eight layers of chipboard obtained

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from recovered materials from acacia, cherry, and walnut trees. It takes sixty different steps to create a pair of glasses that weigh only 13 grammes. Eco-friendliness often rhymes with solidarity and commitment. For example, All Sun Asia has decided to donate a portion of its proceeds to IUCD (International Union to Combat Desertification), Nau! to the Italian environmental association, Legambiente, and Kayu to initiatives promoting health and education. Because aethetics needs to go hand in hand with ethics. With facts.

Woodone modAidan

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The pride of Made in Italy Interview with an Italian company that is taking great steps

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he Assoluto collection, totally hand made in Italy by the company Assoluto Eyewear is enjoying great success on the international markets. We asked a few questions to better understand the reasons for this excellent result.

ON STAGE

VEDERE International - How and when was Assoluto created? Three years ago we decided it was time for us to create our own frames collection. The great quality of the product and the luck of having found people who believed in us, made the growth of the brand possible in all Italy. Indeed, you can find us in the best optical stores of the whole country. Moreover, abroad the Assoluto brand is popular thanks to the constant presence in the most important events and on the markets where the collection is distributed.

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VI - What makes an Assoluto frame different from the others? Our frames, both sunglasses and optical frames, are entirely manufactured by us in our factories. This allows us to put on the market a medium/high quality product, a precious object different from the others. In a market which by now is overfilled with products made in China, in order to be competitive you need to offer an interesting product at the right price to express its value. VI - In order to let people know your brand you take part in the sector events. Which ones? We take part in the main fairs: Mido in Milan, Silmo in Paris, Hong Kong Optical Fair, Opti in Munich.


thanks to the innovative ideas of our designers and of the Assoluto technical team. This allows us to rely just on ourselves, with no need to reach compromises for the manufacturing of our frames.

VI - Which do you think are the most important markets for your product? Of course the ones where the “Made in Italy” label is an ideal and appreciated symbol of exclusiveness and elegance. VI - What materials do you use for the manufacturing of your frames? Our frames are mainly made of three materials: cellulose acetate, injected plastic and metal. As for the trims of our designs instead we only use rhinestone and Swarovski crystals, which are applied by hand, one by one.

VI - What does the “Made in Italy” label mean for you? The “Made in Italy” label means quality and elegance and this is the strong point of 100% Italian products. We need to focus on that and guarantee to the customer a precious, high quality product. VI - What is the phylosophy behind your brand? Assoluto is designed for women who look for the traditional Italian richness and elegance. The Assoluto Eyewear collection has a different and unique beauty, in which the refinement reveals the attention to details and the perfection in mass-production, which are usually hard to find in other products.

ON STAGE

VI - As for the Assoluto collection’s design, where do your ideas come from? The frame is entirely created inside our factories,

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New at opti

Sparkle, Smile, Live ! T

he right shape helps to improve and to harmonize human relationships. Relying on this statement, Pascal Jaulent and Nadine Roth created Face à Face in Paris in 1995. Year after year the evolution of their collections has been amazing. Again this year they did not disappoint the expectations. Bold, artistic and colourful, the new 2014 Face à Face collection has attitude! As an artist would, it draws its inspiration from modern art and expresses itself through geometric shapes and contrasting colours. But the influence off streetart is also abvious and boldness is everywhere, from the outrageous Punk spirit to the absolute seduction of the SIXTIES. Light brings it all together.

mod BOCCAsixties

mod Carey

mod Alium

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World Premiere of Fleye’s new carbon fibre collection C

arbon fibre almost defies the laws of physics. The material is light as a feather yet tremendously strong. It is used in Formula 1 racing cars, aircraft, luxury yachts – and now in FLEYE’s new eyewear collection. When you get inside the carbon fibre material, you discover a world of fibres that criss-cross in various inspiring patterns. By using the natural texture created by the carbon fibre as a visually attractive detail on the

glasses, the designers have created a unique look while retaining the material’s outstanding technical qualities. Perfect fit - Two feather-light materials are combined in a single strong and adjustable pair of glasses. Beta-titanium temples ensure the glasses can be adjusted for the perfect fit. Unlike carbon fibre, betatitanium is extremely flexible. This means wearers get Danish design in carbon fibre with unique comfort.

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New at opti

FRAMERS - at play with silk High-quality fabric design, not just for neck-wear.

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RAMERS is always good for a surprise. The Berlin company, well known for high-quality German eyewear design, is springing a new surprise this year – a “twinset” of scarf and glasses. In her first “SILK Collection” FRAMERS designer Sarah Settgast is linking a classical motif, the “rose”, with a modern interpretation of the tattoo artists. Each pair of glasses in the FRAMERS Silk Collection is unique, since each pair is lined with a different cut from the fabric forming the scarf. The pure silk is excellently suited for embedding between the acetate plates, so that the colours of the fabric give a truly silk sheen. After all, FRAMERS is well known for being always ahead of the trend by just a nose. When the Titanium

Silk Collection

Collection appeared 2 years ago, selected opticians in Paris, New York, Taipei, Düsseldorf and Berlin recognised its potential and the first “fashionistas” were highly enthusiastic about the look. Meanwhile the collection has been constantly growing. The new look is formed by contrasts, combining opposites – in the way characteristic of FRAMERS. Heavy, angular looks meet reserved beauty, and hard material emphasises with soft lines the individuality of the wearer. Extraversion meets subtlety. For the audacious who dare to achieve a new look with titanium there are models in shocking pink, fresh green, cool ice-blue, and deep purple. Both collections exemplify the tried and tested FRAMERS principle of 100% - 100% own design, 100% quality, and 100% glasses “handmade in Germany”.

Titan collection - model Zürich

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PM Frost: top brand made by Germany Since 1994 trendsetter for eyewear fashion

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ne says German Black forest is nothing more than cuckoo clocks and traditional costumes, is wrong. The frost brand having its roots in this romantic landscape of Southern Germany makes you thinking quite the opposite. Its frames evoke many things: cosmopolitan, extravagant glamorous, provoking … the list is not exhausted. Frost is surprisingly able to offer a collection full of variety and contrasts. The range goes from asymmetrical shapes or classic-elegant designs, gaudy colors or soft pastel shades in an irresistible silky luster look up to harmonious gradients or shot-colored uni-variations – designer Marion Frost proved once again her habitual all-round approach. Particularly fancy: metallic brackets that are perfectly set in the frame or stylish gems as a fashioned accessory making the glasses still more distinctive. The mix of shapes, colors and material is much appreciated: For 2014 frost is going to launch a special “Schwarzwald”- collection attesting once more the whiff of dare and humor of this likely company. The launch is announced for spring 2014. The US-magazine FORBES qualified frost frames among the hottest eyewear trends for 2014. Moreover, frost is participating on the Berlin Fashion Week in cooperation with the Munich designer Marcel Ostertag. Thus, two VIP cards for this great fashion will be drawn at frost’s booth at the OPTI 2014. The company from the romantic German black forest is also present at London’s “100% Optical” fair.

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New at opti

INVU. The next generation polarizing sunglass The debut of a new brand

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he 2014 INVU Launch Collection features well-crafted, high quality models; offering a wide variety of fashionable styles. The collection features unique metal frames with simply yet sophisticated designs as well as very attractive plastic styles with unique colour combinations and metal decoration elements as well as various

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matt/shiny combinations; all fully in line with today’s broader fashion trends. The collection also includes some activity styles, using rubberized materials with a meticulous curved 8-base lens for the perfect protection for any kind of outdoor activity. All sunglasses feature INVU. ultra-polarized lenses for a great vision and perfect protection.


The CLEX proposals Quality lenses that deliver all-around comfort to the eyes

K

orea Optical Co., Ltd (Daejeon, Korea) was established in 1997. They are manufacturers of ophthalmic lenses and their philosophy is based on the fact that the eyes are our windows to the world and deserve comfortable lenses. The Clex range includes all kinds of the stock finished and semi-finished lenses as well as Rx and Freeform lenses in single vision and multi-focal (progressive) with the highest quality and best delivery service. - finished lens 1.74, 1.70, 1.67, 1.60, 1.56, 1.499, Photo, Polarized & Polycarbonate Lens - semi finished lens 1.74, 1.70, 1.67, 1.60, 1.56, 1.499 both Single Vision & Progressive - RX lens 1.74, 1.70, 1.67, 1.60, 1.56, 1.499, Photo, Polarized & Transitions Lens - FREEFORM lens 1.74, 1.70, 1.67, 1.60, 1.56, 1.499, Photo, Polarized & Transitions Lens

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New at opti

Eco-friendly Horn Collection by Lindberg The Danish company also celebrated the 40th anniversary of the Sydney Opera House

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INDBERG (Aabyhoj, Denmark) Horn frames are hand-crafted from layers of natural horn, selected and finished to highlight the unique colourations and markings in every frames – no two are ever the same. Ultra-light titanium is used for the temples, hinges and nose bridge inserts, giving these classic-style frames a modern touch as well as making them more comfortable. This famous Danish company recently celebrated the 40th anniversary of the Sydney Opera House by participating in the design exhibition entitled Danish Design at the

mod 1808

House, held at the Opera House from 24 October to 24 November 2013. To mark this special occasion, LINDBERG produced a special diamond frame made of 18 carat solid gold from Greenland, and featuring no fewer than 40 pink diamonds from the Argyle mine in Western Australia. LINDBERG revealed this special diamond frame to the company’s best Australian customers and the media on Monday 28 October at a VIP event aboard a yacht in Sydney Harbour, and subsequently at a gala event at the Opera House itself. This was attended by HRH Crown Prince Frederik and Crown Princess Mary of Denmark.

special OPERA frame

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mod 18142

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New at opti

New metal styles by Ogi Natural looking materials create a special look mod 4300

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gi Eyewear presents its innovative take on metal frames with their new handcrafted stainless steel styles. This material gives each frame a durable, lightweight feel with flattering designer details that portray exquisite character. Ogi Eyewear applies its signature channel setting technique, which gives each frame a unique luxurious texture. The essence of rich organic patterns such as wood, marble and leather, are set flush within the metal frame, creating a slim structure that is nearly weightless on the face. Highlighting decorative elements such as a sleek, thin metal rim, diamondshaped accents and gorgeous textured paneling, Ogi Eyewear’s metal frames have a matte yet luminous look that is truly one of a kind. Featuring an angular rectangle shape and a swooping brow, the 4300 by Ogi Eyewear has a defined look full of exquisite design details. It is available in several colors from wine to sapphire, with textures including granite and wood. Each stainless steel combination design is embellished with tapered metallic outlining

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and a duo of rivets on the front and the temples. The pinched bridge forms symmetrical cut outs, which give this frame an unexpected touch. With a luminous matte look and durable yet lightweight construction and adjustable nose pads, the 4300 fuses impressive style elements with everyday wear ability. Showcasing a fusion of stainless steel and colorful paneling, the Ogi 4301 is an elegant round frame with delicate details. With the signature lightweight feel, Ogi adds in exquisite designer touches including the hairline metal rim around the front and temples as well as the diamond shaped accents. This frame is made complete with a half-paneled face that rounds out at the bridge for a distinguished brow.


“Naturally” unique Exotic woods and horn play with the design

mod Vendôme

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RIGINeyes (Mulhouse, France) main goal is to make accessible to the largest number of people, frames made from natural materials (made in wood or in horn). The company focus on selecting the best original materials for manufacturing their frames in order to provide to the customers highly comfortable eyeglasses with an exceptional lightness. ORIGINeyes approach is to offer a high quality product that meets the ophthalmic frame requirements whilst respecting our environment. The new collection presents 21 frames including, for example, spectacular models mixing front face made in horn and metal temples.

2014 announces new perspectives with plenty of new models mixing again different materials and proposing new original shapes. Different and unconventional, this is the goal of the Valié model, maximizing the possibilities of wood. It is in Wood “pink” (Dark wood) or in “Dumu” (Light wood) or Ebony (Black). Available both in ophthalmic and sunglasses versions. The model Vendôme is very elegant thanks to its butterfly design. Front and temples are in polished Horn (bi-color). Also available in the sunglasses version. One of the key objective of ORIGINEyes for 2014 is to strengthen and develop the international presence of the brand.

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New at opti

Metropolitan. Show yourself to the city! New hinge concept

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nspired by the architecture of the film classic Metropolis, with its futuristic apartment blocks and sky scrapers, the Metropolitan logo was created by OWP Brillen (Passau, Germany) in 2010. For the 2014 collection the characteristic five beams were given a new twist. The result: a nine-lobed hinge with a puristic design and metallic colours. An important special feature: the hinge is ion plated – an elaborate procedure often used for high quality jewellery and watches which guarantees very good colour adherence. Combined with cool stainless steel and slim synthetic material, six new styles - 8021, 8022, 8218, 8219, 8220 and 8221 - have been designed for urban trendsetters.

Metropolitan mod 8020

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HORN Rolf Advanced collection

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OLF Spectacles (Rolf - Roland Wolf GmbH, Weißenbach, Tirol, Austria), as a young and innovative company, is always looking for new technologies. Since 2007, ROLF has been producing handmade, lightweight natural eyeglass frames. One of the company goals is to set new trends in design and to realize new ideas. One of their brand new 2013 creations is the HORN frame. Like all ROLF products this frame is purely natural and meets the highest quality standards. The manufacturing process involves complex, precise handiwork, and requires not only dextrous skill, but also experience and high technical know-how. The manufacturing process resembles a work of art. A one of a kind item is produced entirely in-house in Tyrol. ROLF makes no compromises in its design – it’s obvious that neither metal nor other additional materials are

used. Only the select horn plates of water buffalos are used in the creation of the HORN frames. Embedded in this finest horn is the wooden core of the ROLF frame. This harmonic symbiosis leads to a unique structure. One special attribute is the tapering of the temples, which is made of pure horn. Through this tapering, every ROLF frame has a flexible fit, and offers the utmost in comfort. ROLF HORN frames are extremely light, and are perfectly suited for allergic consumers due to their skin compatibility.

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TRENDS

COLOURS Bellinger

BRiGHTNESS Aptica

Emporio Armani Luxottica

Genesis Area98

HAPPiNESS

rify

Glo

Italia Independent

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CREATiViTY Marc

fi by Sa cobs a J c r by Ma

lo

Kara & Mia by Theo

EMOTiON

Vogue

Kaos by Area98 Vanni Fruits

A by LOZZ

o De Rig

Vision

ACTiViTY

do Oxy

TRENDS

India lovers by OKIA

filo

a by S

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TRENDS

Balmain mod 3031

DETAILS

Oxford by Leisure Society

MASTERY Iceberg mod. IC223V

VAN N

I Sw

ing

Volte Face

TEXTURE

TECHNOLOGY

Paul Smith

WORK Of ART

Cosmos by Gold & Wood

Blackfin Zero Edge

SKiLL 48

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STYLiSH

Ralph Lauren – Luxottica

CHARM Swarovski – Marcolin

CLASS

Orchidea by Nau!

Emporio Armani - Luxottica Montblanc - Marcolin

LUXURY La Maddalena by Leisure Society

Ursula by Ørgreen

Giorgio Armani - LUXOTTICA

TRENDS

Roberto Cavalli – Marcolin

BEAUTY Vedere

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TRENDS

NATURE iNSTiNCTiVE

Swarovski – Marcolin

OKObyOKO

Stella McCartney – Luxottica

Bombora & Bail by Bellinger

ANiMALS

ElevenParis by Opal

Volte Face mod Blabla

Paul Smith

Diesel - Marcolin

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Balmain mod 1046

TEXTURES Gucci Liquid Wood by Safilo

Morgan by Menrad

Just Cavalli

O

KO by O

KO

mo

d

PI

U1

7

fREEDOM

PRiSTiNE

TRENDS

Roberto Cavalli - Marcolin

Rye & Lye mod Cleopatra

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TRENDS OKObyOKO mod EMMANUELLE

OUT FROM THE CROWD MYKITA MYLON mod TITAN and LUXON

Different

Tom

OWL by Wing Fung

Factory 900

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Reb l


SPECIAL Costume National by JPlus Boombox x by ic berlin To m

Fo rd

-M arc oli

n

BEGBIE by Oliver Goldsmith

VANNI Stardust

PECULIAR

TRENDS

Balenciaga-Marcolin

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TRENDS

VINTAGE

Skin by JPlus

Rodrigues by Leisure Society

Moschino by Allison

EXCELLENCE ElevenParis by Opal

CICALA by Nau!

MEMORiES APPEAL

CLASSiC

Converse by Rem Eyewear

Iceberg mod. IC662S Factory 900

TVR True Vintage Revival

SYMBOL 54

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News

• People & Companies •

CTO: a new role in Adlens Rob Stevens has been nominated CTO - Chief Technology Officer – a new Company’s role in Adlens. Stevens leads a talented team of scientists, engineers and designers and everyone have had a key position in creating all the 110 Adlens’ patents, since the beginning when he entered the Company as Technical Director in 2008.

Hoya introduces Hoyalux iD MyStyle V+

point

Ben Affleck in VOGUE Ben Affleck chooses a well distinct and modern style with Vogue Eyewear V03789S. Elegance and glamour, in addition with lightness for a casual look, enclosed in a metal frame.

Italia Independent has hosted in Miami the inauguration of Maps: Wall to Wall Located in the heart of the Wynwood District of Miami, MAPS: Wall to Wall, inside Art Basel, hosted a special “retail experience” of Italia Independent Thursday 5th and Friday 6th December. During the event was also presented the “Whale Shark Series”, a collection of photographs by Kristian Schmidt, fashion and wildlife photographer.

Hoya launched Hoyalux iD MyStyle V+ during SILMO, in Paris. Many as 73% of European presbyopes have a different prescription for their left and right eye. The Binocular Harmonization Technology applied to this lens considers the right and left prescription as individual components to define the required binocular lens design and calculates the necessary progressive distribution for each individual eye accordingly. As a result, Hoyalux iD MyStyle V+ is the most individual lens ever sold by HOYA, and provides split second clarity, putting everything in instant focus for the wearer.

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News

• People & Companies •

point

J.F.Rey received the SUNGLASSES GOLD AWARD in Hong Kong The very fine metal lace pattern, highly symbolic of the history of France with its Fleur de Lys patterns, of the JFS2559 frame by J.F.Rey received the SUNGLASSES GOLD AWARD by the jury of the V.AWARD 2013 in Hong Kong. In the same days this model was the focus of every attention at the Hong Kong Optical Fair. A wonderful international distinction for J.F.Rey and an opportunity to highlight the technological know-how and very distinctive creativity of J.F.Rey’s designers through this astonishing lace work. V. Awards party

A fine example of discreet, very French luxury, JFS2559 will once again put the successful Lace concept in the headlines.

New Kirk Originals Collection

New CEO in Kenmark Kenmark announced that Don Howard has retired as President and Chief Executive Officer. The board has appointed Mike Cundiff, current Chief Operating Officer, who joined Kenmark in 1983, as his replacement. Mike Cundiff Cundiff is an active member of the Vision Council and Eyewear community. He works closely with the employeeowned board to position Kenmark to grow through new licenses, market expansion, and accelerated global presence.

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Kirk Originals Ltd the British eyewear brand founded in 1992 has under the leadership of David Wilkinson (CEO) secured funding to develop the modern eclectic eyewear company based in Brighton. The brand intends to launch new products ranges at Opti-Munich and Mido-Milan for the Spring 2014 season. These launches lead by new design talent working collaboratively within the company signify a move towards a new future for the brand that is investing significantly in a transactional website, for launch in February 2014.


• People & Companies •

News

point

Safilo Group S.p.A. approves the results as at september 30, 2013 The Board of Directors of Safilo Group S.p.A. on November 13, reviewed and approved the results of the third quarter and first nine months of 2013. Building on the encouraging results in the first six months of 2013, Safilo’s business made further progress in the third quarter. The third quarter of 2013 ended with a Group net profit of Euro 1.7 million which compared to the loss of Euro 0.6 million for the same quarter of 2012. It is to be highlighted that Safilo returned to a profit in the third quarter for the first time since 2007.

New on line shop for Mykita From now on the glasses from the Berlin manufactory are available online. The new website also provides a look behind the scenes at MYKITA HAUS: a photographic tour through the modern manufactory and four short films, illustrate the development process of the handcrafted glasses, the production process of the spectacles, telling the atmosphere at the manufactory, in addition to daily life and work of the company staff .

KIDFOOT2 won the Kid’s Eyewear Award at IOFT The new ‘KidSport’ collection of the Kidoko brand by OKO EYEWEAR GROUP is dedicated to pre-teens boys and girls from 10/12 years old who love sport, who practice it or who just share its values. Right from the football universe, here is the frame ‘KidFoot2’ – metal, circled, original, singular, with finished details, it is not the smaller version of an adult best-seller. It is fully dedicated and made for teens. The soccer ball, soberly sticked to the side-piece in a 3D version, contrasts with the volume of the frame and enhances the sewings of the ball.

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REM Eyewear and Converse Eyewear’s 25th Anniversary

Italia Independent opens a new store in Milan

REM Eyewear celebrated the 25th Anniversary of their partnership with Converse with an evening of cocktails, sneakers and sunglasses along the Las Vegas strip during the Vision Expo West Trade Show. The REM Eyewear party, attended by more than 250 people , was held on October 3rd at Lavo Nightclub and celebrated the launch of the Limited Edition 25th Anniversary Converse sunglasses. All of the guests in attendance received a pair of the Limited Edition sunglasses.

Italia Independent arrived in November in the Italian fashion capital, opening its new store at 19 Via Monte Napoleone, an emblematic location in the city of Milan. The Store overlooks the large external lounge area of Conti Cafè, a hot spot, since its opening three years ago, for those who visit this area of Milan. This led to the development, in partnership with Conti, of Caffè Italia, a lounge which best combines the essential elements of Italia Independent with those of the famous restaurant.

Resignation of a Director Roberto Vedovotto, non-executive member of the Board of Directors of Safilo Group S.p.A, resigned from his position as in order to pursue new professional opportunities. Mr. Vedovotto does not own any shares in Safilo Group S.p.A.

Massimo Terazzan

©

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J.F. Rey goes out to meet optical students Continuing the conference dynamism in optical schools, the J.F.Rey Communication team has been welcomed in France in four schools: Paris, Lyon and the Levallois high school. This conference is a good opportunity to make creative frames the optician core business. Once again, educational teams agree to say that these exchanges are a technical complementary to the training. It enables to draw attention to the

Marcolin finalized the acquisition of VIVA International Marcolin SpA, through its affiliate Marcolin USA, and HVHC Inc., announced on December 4 that it has finalized the acquisition of VIVA International, the second largest eyewear company in the Americas and the ninth largest worldwide. Marcolin, founded in 1961, will bring its historical handcrafted expertise, focused management and strong financial background to VIVA’s current strong business. This acquisition establishes the ideal conditions for bringing a relevant and value added product offering with a worldwide distribution network to the market.

designer and his fundamental role to in the field and the interest to sale differentiated and up market products.

Modo unveils new campaign for fw13 MODO’s FW13 collection launched “Sartorial, Independent, Giving,” a new campaign highlighting the collection’s main tenets. Created as “Eyewear for the Individual,” the new campaign focuses on eyewear crafted for the individual with a lean toward tailor made details. Shot in Stockholm, the new campaign features a new logo, tagline and campaign images. MODO appreciates individualism, simplicity and social responsibility. The new campaign is representative of just that.

Henri Blomqvist appointed new Global Commercial Director of Safilo Safilo Group has appointed Henri Blomqvist, a native of Finland, who spent the last ten years at Procter & Gamble, to the newly established role of Global Commercial Director. Henri Blomqvist reports to Luisa Delgado, Chief Executive Officer of Safilo Group, and oversees all commercial wholesale operations worldwide.

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Free Software for Free Form Lenses

PFO Global announced both the release of its next generation Free Form Design Software - SmartCalc® and an exciting new promotion that enables Labs to use the Software at no charge. SmartCalc offers full Rx optimization with customization options. It can be used with any single vision lens blank in any material, offers changeable base curve selection and a fast calculation engine installed locally with web based backup. A lab that commits to purchase 100% of their Poly, 1.67 and 1.74 Semi-Finished and Finished lenses from PFO Optima will be licensed to use the SmartCalc software at no charge.

Oliver Peoples announces 2014 campaign Shoot by the famous photographer Lisa Eisner, Oliver Peoples presents the new 2014 campaign. Leading actor the journalist and experienced philanthropist Amanda Randolph Hearst, niece of the media tycoon and art collector William Randolph Hearst. The location is Hearst Castle, built between 1919 and 1947, in San Simeon, California, on the top of the hill named “La Cuesta Encantada” and meeting place for Hollywood stars, political and literature leaders.

Super Systems Optical Technologies enhances website Super Systems Optical Technologies has implemented major changes to their website featuring new content and interactive media and introducing a brand new profit calculator. This application allows eyecare professionals the opportunity to see the exact savings they will receive after adding the FastGrind lens surfacing system to their lab. There is also updated literature including recent press releases and customer testimonials. Super Systems is continuing to provide their customers with monthly software updates. These updates are now available on the site through a ‘customer only’ section.

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Zac Posen and Kenmark Zac Posen, leading designer of women’s fashion, and Kenmark announced their partnership to create a new collection of luxury eyewear. The agreement covers the design, production and worldwide distribution of both men’s and women’s sun and prescriptive eyewear. The collection, scheduled to launch in Fall 2014, will reflect the modern American glamour sensibility and creativity of the Zac Posen brand with the boutique design aesthetic and innovation of Kenmark.


The Assottica Congress in Italy set a record in terms of attendance and top-level speakers No better way of celebrating its 10th anniversarys

R

ome, November 2013. This year’s Assottica Congress, in November, was a record-setting one. The Rome meeting titled “Contact lenses: here we …” proved to be an excellent way of celebrating its 10th anniversary. Over 650 practitioners came to listen to wellknown speakers with high international reputation who went on stage during the plenary session and the workshops. Stefano Livi Contact lens practice means brain, heart and spirit: this was the emotional common thread of the whole Congress. In her welcome address, Nicoletta Losi, President of Assottica Gruppo Contattologia (Contact Lenses Group), pointed out that “if we were able to strike a balance between these 3 major factors, we could - as practitioners - meet the needs of people with refractive errors and make them happy”. The Congress agenda included various topics Nicoletta Losi, of great relevance for contact lens practice: President of Assottica Contact Lenses Group Fabrizio Zeri n The current market scenarios, their potentials and future developments were described by Helmer at La Sapienza University in Rome), who reported Schweizer, President of Euromcontact. In 2012, marabout the expectations and barriers found among a kets had an overall turnover of EUR 1.4 billion worth really large number of potential wearers; of contact lenses and EUR 230 million worth of care n The survey data and the strategies for effective comproducts. In 2012, Italy was the second largest market munication with the potential wearers were highlightfollowing the U.K. and Ireland. As for the penetration ed by Antonio Genovesi, an expert in communication rate, i.e. the percentage of CL wearers in the popuand managerial training, in his exciting and inspiring lation aged between 15 and 64 years, there is still a talk; long way to go to reach the countries with the highest n Prevention of blindness and other sight problems due penetration levels but Italy certainly has very good to uncorrected refraction errors were discussed by future growth prospects; Donna Power, Regional Manager for Europe of Opn Then the results of the educational campaign “Contometry Giving Sight, who spoke about the Associatact lenses: here we … inform you”, were presented by tion’s charitable activities worldwide; Fabrizio Zeri (contract Professor at the Optics and n The interaction between lens surface and conjunctiva, Optometry degree programme at the Roma TRE Unitogether with the causes of and solutions to the endversity) and Stefano Livi (researcher at the Departof-day discomfort reported by many wearers, were ment of Developmental Psychology and Socialization highlighted by Prof Desmond Fonn, Director of the

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Centre for Contact Lens Research at the University of Waterloo (Ontario); n The history and the evolution of soft contact lens materials were reviewed by Prof James Wolffsohn, Deputy Executive Dean for the School of Life and Health Sciences at Aston University in Birmingham, who also focused on the latest developments in scientific research; n The changing landscape of contact lens care and the association between higher risk taking propensity of contact lens wearers and less compliance were analysed by Nicole Carnt, Post-Doctoral Research Optometrist at Moorfields Eye Hospital in London; n The techniques for managing presbyopic ametropes were discussed through role-playing by Antonio Genovesi and Giancarlo Montani, Professor of Contact Lens Optics at the University of Salento; n Young ametropes and contact lenses were the subject of the talk by Rossella Fonte, contract Professor of Contact Lens Practice at the Milan Bicocca University; n The association between higher risk taking propensity of contact lens wearers and less compliance was the topic of another very interesting talk by Nicole Carnt; n The results of a pan-European on compliance in the use of contact lenses were illustrated by Sarah Morgan, a highly inspiring communication expert who has also taught at Manchester University. As a confirmation of the great level of attention paid by the institutions to the contact lens industry, the Congress was also attended by Mrs Marcella Marletta, representing the italian Ministry of Health, who added value to an already successful meeting. Furthermore, great appreciation was expressed for the sections devoted to the news from the companies that are members of Assottica and have supported the event: Alcon, Bausch+Lomb, Coopervision, Johnson&Johnson Vision Care, Sauflon and Schalcon. Another celebration was almost mandatory on this impor-

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tant occasion: the 100 years since the birth of Otto Wichterle, the pioneer of soft contact lenses. Thanks to cooperation with the Cultural Centre of the Czech Republic in Milan, the attendees could visit an exhibition dedicated to him inside the exhibition area. Large attendance was also recorded in the Workshops addressing major contact lens related issues in great depth: n “Contact lenses: here we … fit them” with Antonio Genovesi and Fabrizio Zeri: the core of this Workshop was precisely the information flow between the ECP (and his staff) and ammetropic patients not wearing contact lenses, yet. n “Drop-outs: how to prevent and decrease them” with Sarah Morgan, addressing the reasons why wearers stop using their lenses and the strategies to minimize this occurrence. n “Astigmatism and contact lenses: clinical assessments and performance oriented strategies”. Davide Brambilla and Fabio Casalboni analysed the gap between the population of astigmats and the use of toric lenses, stressing the potentials of this segment also in response to the drop-out rates recorded in contact lens practice. n “Multifocal contact lenses today: how to fit them in an easy and simple way”. In this Workshop, Silvio Maffioletti and Giancarlo Montani focused mainly on near vision problems, which currently affect almost half of the Italian population. For those who suffer from this problem, one of the available options is multifocal contact lenses. n “Clinical record keeping in contact lens practice”. James Wolffsohn analysed the results of a questionnaire administered to the attendees of the Assottica Congress during the previous weeks. n “Current controversies in cornea and contact lenses”, with Desmond Fonn reviewing the main controversies concerning the interaction between contact lenses and the ocular surface.

“This year we staged a great celebration for the 10th anniversary of the Assottica Congress –concluded Nicoletta Losi – and we can be proud of the results achieved in our industry. Such major achievements are certainly promising and stimulate us to be increasingly committed to meet the needs and expectations of the current and future contact lens wearers”.


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Vedere International January 2014  

The oldest international optical trade magazine! Founded in 1952, VEDERE International is published in January, March, September and Novembe...