PROFILE
Fragrances that stand for limitless freedom and irrepressible masculinity:
ROUTE 66 Fragrances launch in summer in Europe ROUTE 66 stands out with its distinctive and unique design: The iconic ROUTE 66 emblem adorns the flacons and boxes, which adventurers come across repeatedly on the Mother Road. The boxes also trigger the call for freedom: The individual, nostalgic collage motifs in grey, red and blue of the various destinations make them really stand out. The roughness of the embossed boxes symbolises the real sense of masculinity that these fragrances characterise. The high-quality, rounded flacons are grey, red and blue to match the packaging of PAGE 14
each fragrance. The silver-coloured closure adds another remarkable design feature and underlines the distinctive masculinity on show. Undoubtedly a cool design that expresses the longing for freedom and adventure! Riding your Harley past old car wrecks and roadside diners, a quick stop in a bar off the beaten track for a drink, then put the pedal to the metal and drive past the legendary Grand Canyon. Limitless freedom, coolness, masculinity – this is what the world-renowned Route 66 on the American highway
represents. The fragrance collection from the new ROUTE 66 brand embodies this spontaneous, authentic lifestyle and the various destinations that wearers encounter on the “Mother Road”.
ROUTE 66 – Easy Way of Life The scent of gasoline that hangs over Route 66 is synonymous with the sense of adventure and freedom. Passing old car wrecks and decrepit diners, any man travelling along Route 66 is left to his own devices on the seemingly endless road. The road is lined by numerous TOTAL BRAND LICENSING
