Jewel Branding & Licensing

New Clients and Key Initiatives from

Jewel Branding & Licensing

Jewel Branding & Licensing (JBL) is excited to introduce recently signed clients and highlight key initiatives with their roster of design-based brands at the 2021 Licensing Expo Virtual. Jewel is highlighting their roster of designers that celebrate diversity and personal expression “We are proud to represent a diverse portfolio of designers and want to shine a spotlight on our multicultural clients,” said Julie Newman, Founder and CEO of Jewel Branding & Licensing. “We are committed to diversity and inclusion and have an incredibly talented group of women from all backgrounds that bring their distinct style and point of view to consumer products.”

EttaVee. 2021 has been a banner year for artist Jessi Raulet’s brand, EttaVee. Her vibrant designs are splashing color on a range of products including her collaboration with Pottery Barn Kids and Pottery Barn Teen for a range of bedding, rugs, pillows, and wall décor that is in store and online now. Her collection of greeting cards celebrating black creators was featured at Target during Black History Month. She recently launched the “Bright Book”, a creativity journal with Better Day Books and has a new collection of lunch totes with licensee Fit & Fresh, which will launch for back to school. Up next for the brand is quilting and apparel fabric with Riley Blake and a new collection of dated goods from Blue Sky launching next year.

Bouffants & Broken Hearts. Known for the bold, quirky designs of artist Kenda Dandy, Bouffants & Broken Hearts (BBH) continues to gain global attention. In the US, Jewel signed new categories and major partnerships including greeting cards with American Greetings releasing next year. The brand is also expanding into dated goods with Blue Sky and several new home decor accessories will launch next year with licensee Enchante. In the UK, SLG signed for gifts & accessories launching at a major retailer this Fall. Additional UK launches include UK Greetings for greeting cards & gifting, Blueprint Collections for stationery, and Cooneen by Design for apparel and home textiles; Moonpig is expanding their offering of personalized cards by Kendra. Several new partnerships were signed in Asia including Kowa for fabric in Japan, Ulkin/ Omniart for apparel & accessories in Korea, and Midea in China for stickers to adorn new dehumidifiers.

Rongrong DeVoe. Fashion illustrator and art influencer Rongrong DeVoe is known for her fun, fashionable drawings that celebrate women in all shapes, sizes, and ethnicities. She signed a major ceramic tabletop deal with Certified International to include mugs and tea sets that launched this summer. An innovative partnership with ExpressionMed for adhesive tape/bandages for diabetics brings some much-needed cheer to the category, and a new collection of puzzles and Christmas ornaments will launch at Saks Off 5th for holiday this year. In Mexico, her long-standing partnership with Essity Hygiene continues to grow with new product releases slated for this Fall, and a new partnership with stationery company Danpex will bring chic journals and notebooks to market.

CreativeIngrid. The beautiful and distinctive watercolor art of Mexican-born, UK based artist Ingrid Sanchez will adorn a wide range of products. Her new collection of drinkware

Aimee Kestenberg Eyewear

The Frank Lloyd Wright Bath Collection by Brizo

from Tervis includes stainless steel and wine tumblers that launched last month. She also has a brand-new book called DIW Watercolor Christmas for holiday 2021 available at Target and Target.com. She will have 2 new bedding collections launch this fall with licensee Peking Handicraft and a partnership with Me and My Big Ideas for planners, stickers, and accessories that will hit retail in 2022. With expertise in cultural institutions and cause-related brands, Jewel continues to develop meaningful licensing programs with products that give back and support charities and organizations. “Cause-related brands are an increasingly powerful force in licensing, combining rich brand heritage and inspiring archival artwork,” said Ilana Wilensky, President of Jewel. “We’re proud to represent an elite group of brands that carry forward their mission and legacy through products that support their important work.”

The New York Botanical Garden (NYBG). NYBG’s licensing program had its most successful year ever in 2020, generating critical revenue during a time when the Garden was closed to visitors for months. Highlights included the introduction of NYBG’s third tea collection with Tea Forté, the launch of a new floral subscription service with Bloomsybox, and the expansion of NYBG’s exclusive collection with Frontgate to include pillows and outdoor décor. Caswell-Massey offers 40+ SKUs of bath and body products in its New York Botanical Garden collection, and recently introduced NYBG fragrances for a new line of smart home diffusers with PURA. Royalties from the sale of licensed products support NYBG’s work in plant research and conservation, horticulture, and education.

Rachael Hale x the Humane Society of the

United States. Following an introduction at last year’s licensing expo virtual, Rachael Hale joined forces with the Humane Society of the United States on a new co-branded collaboration supporting animals in need. For over 25 years, Rachael Hale has been passionate about inspiring and delighting animal lovers and is thrilled to launch this very special collection that celebrates the unique, lovable animals of Rachael Hale and supports the important work of the Humane Society, with 50% of net wholesale proceeds going towards the Humane Society and its ongoing fight to end animal cruelty. Products in development include stationery and stickers with new partners to be announced soon!

Frank Lloyd Wright Foundation (FLWF).

FLWF preserves and celebrates the legacy of America’s most renowned architect and visionary. Through licensing, Wright’s work and ideas are brought to life for the next generation of design enthusiasts. Several new high-profile partnerships will be announced later this year in a range of home furnishing categories. Revenues generated from licensing support the Foundation’s important work in preserving Taliesin and Taliesin West to provide experiences that challenge visitors to build and live better, as well as influencing and educating a worldwide audience about the continued relevance of Wright’s architectural and cultural legacy. In honor of his legacy, the new Frank Lloyd Wright® Bath Collection by Brizo channels the unrelenting artistry and enduring influence of iconic architect Frank Lloyd Wright. Developed in collaboration with the Frank Lloyd Wright Foundation, the full bath suite evidences his revolutionary American style of architecture, beginning with the careful selection of materials down to the meticulous construction of every fine detail. “We have been honored to work with the Frank Lloyd Wright Foundation as we developed and designed this collection,” said Judd

NYBG Tea Forte - Fleur Collection

EttaVee

Lord, Senior Director of Industrial Design. “Their dedication to create and inspire in the name of making life more beautiful mirrors our own steadfast commitment to inspire, challenge and elevate the world around us through distinct design and unparalleled craftsmanship. Staying true to Frank Lloyd Wright’s vision of reinvention was core to our product development, and the Foundation’s incredible knowledge and deep reverence for that vision has been invaluable.”

National Wildlife Federation (NWF). The mission of NWF is to unite all Americans in giving nature a voice and to ensure wildlife can thrive in a rapidly changing world. NWF has locations in each state where they work tirelessly to support local initiatives for the environment and native wildlife. With a vast archive of images spanning wildlife and nature, there is extensive content for product development. The brand is licensed in home textiles with licensee Britannica, and will launch stationery and calendars next year with a soon-to-be-announced partner. Purchases of NWF products support the nonprofit’s important mission.

Jewel is pleased to announce new clients that have been recently signed for licensing representation. “We are always on the look-out for innovative designers and brands with a distinct point of view,” said Newman. “Our goal is to stay ahead of the trends and bring newness to the market.”

Simplified by Emily Ley. Founded by Emily Ley, Simplified is a bestselling brand of planners and organizational tools for busy women. The Simplified brand has a signature style and is known for providing tools that equip, empower, and inspire busy women to simplify their lives. Ley is a best-selling author and podcaster who has been featured in Forbes, Glamour, and Good Housekeeping. Simplified includes a collection of calendars, planners, and office goods available at national retailers including Walmart, Target, Staples, and Office Depot.

Alja Horvat. Alja Horvat is a Slovenian artist and influencer whose designs are feminine, earthy, and on-trend. She has successfully collaborated with brands including Anthropologie, Renault, and Fila and is featured in Forbes 30 Under 30 and Cosmopolitan. Alja recently collaborated with The Foggy Dog on adorable dog accessories. She also launched wall art sold through Target.com in partnership with AmericanFlat. Her collaboration with Playful Promises for an artist capsule featuring one of her fun designs for sleepwear is slated to launch this Fall. The artist also signed with Fit & Fresh for chic new lunch bags launching Spring ‘22.

Loveall Designs. Founded by Allison Loveall, Loveall Design Co. conveys warm, vivid,

and blooming floral design along with inspirational and modern hand-lettering. The brand has cultivated a community of engaged social media followers, with 160K TikTok followers, and 1M+ views on just 4 of her posts. In a few short months, she has signed with Creative Brands for giftware and Andrews McMeel Publishing for calendars.

As leaders in trend-forward design, Jewel is focused on developing licensing programs that are timely and fashionable as well as creative services that can help manufacturers and retailers stay ahead of the curve. Here are a few highlights from the past year:

Aimee Kestenberg. The award-winning designer globally recognized for empowering women through her functional, trend-setting designs, is expanding her footprint to include eyewear, sleepwear, and luggage. Launched in 2013, the namesake designer brand began with handbags to offer practical luxury for women on-the-go and has grown into a powerhouse with a wide range of product categories available at retailers such as Nordstrom, Dillard’s, QVC, and AimeeKestenberg.com. Plum Pretty Sugar. The west coast lifestyle and beloved bridal brand has expanded into a wide range of categories including tech accessories, cosmetic tools, spa accessories and much more available through department and off-price channels. The PPS collection of planners, calendars, and planning accessories are sold through Staples. Eyewear from Planet Earth Eyewear and lunch totes from Fit ‘n Fresh will be launching in 2022.

Creative Services. Jewel is uniquely positioned to offer creative insight into a broad range of interiors and lifestyle categories, with experience across all levels of retail across the United States and beyond. JBL’s suite of creative services provides manufacturers, retailers, and brand owners with customized assistance in design, development, and go-to-market processes. Services are tailored to each client and include trend research, product and packaging design, style guides and more.

FINE ART MEEETS FINE FRAGRANCE!

Fine art meets fine fragrance in a ‘first of its kind’ collaboration between independent, sustainable, British brand, Floral Street and the internationally renowned Van Gogh Museum, Amsterdam. Van Gogh’s passion for the natural world has inspired this ‘clean’ fragrance as Floral Street and the Van Gogh Museum come together in the love of nature. This partnership brings to life the optimism of one of the world’s most famous masterworks in scent and floral design. A fruity-citrus fragrance, this vegan and cruelty free, luxury eau de parfum was created by master perfumer, Jerome Epinette, known for his mastery of sustainable natural raw materials, which are traceable from source to scent. Tucked inside an eco-hero, reusable and biodegradable carton it is joy-bringing and sun-soaked, capturing the essence of the masterpiece in a bottle. “The idea was to capture the vibrance and beauty of the South of France, while also somehow painting the passage of the day. I started with an impactful top where a burst of morning sun comes alive in the citrus and fruits, while the heart brings the heat of the afternoon with a rich and colourful floralcy. The back then carries us into early evening with a poppy sweetness and a touch of unexpected warmth that makes it fun, yet truly luxurious,” said Jerome Epinette, Robertet. “This is the first product to launch within the Floral Street range of personal and home fragrances and we are super excited by the reaction the product is getting from retailers around the world” added Ian Wickham of Licensing Link Europe, the agency behind this partnership. “What Floral Street have delivered is a superb example of an incredible quality product created through a thorough understanding of the story behind Sunflowers and then delivered in a completely sustainable way – even the packaging cartons that hold the bottle are fully biodegradable and can be reused as seed planters once finished with” The 100 most valuable brands in 2020 were worth over $4.5 trillion, which would make them the 5th biggest economy in the world by GDP, ahead of Russia, Brazil and India...

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