Brands that Tempt

Fragrances that stand for limitless freedom and irrepressible masculinity: ROUTE 66 Fragrances launch in summer in Europe

ROUTE 66 stands out with its distinctive and unique design: The iconic ROUTE 66 emblem adorns the flacons and boxes, which adventurers come across repeatedly on the Mother Road.

The boxes also trigger the call for freedom: The individual, nostalgic collage motifs in grey, red and blue of the various destinations make them really stand out. The roughness of the embossed boxes symbolises the real sense of masculinity that these fragrances characterise. The high-quality, rounded flacons are grey, red and blue to match the packaging of each fragrance. The silver-coloured closure adds another remarkable design feature and underlines the distinctive masculinity on show. Undoubtedly a cool design that expresses the longing for freedom and adventure!

Riding your Harley past old car wrecks and roadside diners, a quick stop in a bar off the beaten track for a drink, then put the pedal to the metal and drive past the legendary Grand Canyon. Limitless freedom, coolness, masculinity – this is what the world-renowned Route 66 on the American highway represents. The fragrance collection from the new ROUTE 66 brand embodies this spontaneous, authentic lifestyle and the various destinations that wearers encounter on the “Mother Road”.

ROUTE 66 – Easy Way of Life

The scent of gasoline that hangs over Route 66 is synonymous with the sense of adventure and freedom. Passing old car wrecks and decrepit diners, any man travelling along Route 66 is left to his own devices on the seemingly endless road. The road is lined by numerous

ghost towns that are mere reminders of what the former “Mother Road“ once had to offer. Nostalgia is in the air. Confident in its own allure, it exudes a balance of strength and coolness, masculinity and independence.

ROUTE 66 – The Road to Paradise is Rough

The air is filled with a cloud of dust as the ROUTE-66 man pulls into the gravel parking lot of a bar on his Harley.

Things are in full swing. He nonchalantly orders his usual drink and notices the exuberant mood with a mischievous smile on his face. As the bartender prepares his drink behind the bar, their eyes meet. A little wink and a smile suggest what else the evening may have to offer.

ROUTE 66 – From Coast to Coast

Route 66 passes the legendary Grand Canyon, Indian communities in the desert, and cities of various sizes before finally arriving at the golden beaches and sunshine of Los Angeles – the City of Dreams.

The city represents a meeting place for all the adventurers and freedom seekers who come off Route 66. Congregating with barbecues and beers on the beach, the free spirits share stories of the journey and reminisce together. A captivating fragrance with a sporty freshness and very vibrant notes, combined with a woody masculinity in the heart notes. ROUTE 66 fragrances will be available from the beginning of September 2021 in selected drugstores and supermarkets throughout Europe as well as on various online shops.

More information on the brand ROUTE 66 is available at: www.temptingbrands.com.

With regards to the ROUTE 66 Fragrances, please contact the MÄURER & WIRTZ team for any questions: Vivian Verhoff, Zweifaller Straße 120 52224 Stolberg / Germany; vivian.verhoff@m-w.de • www.m-w.de.

AEROSOLES TEAM UP WITH LAURA ASHLEY

Contemporary footwear brand, Aerosoles, has announced a special collaboration with British heritage lifestyle brand, Laura Ashley. The capsule, which is available for purchase on aerosoles. com and nordstrom.com, offers a carefully curated assortment of fashion silhouettes with a modern twist - pairing Aerosoles’ vegan materials with Laura Ashley’s nostalgic prints. Aerosoles AWARE x Laura Ashley brings Aerosoles’ refreshed and modern brand positioning to the forefront, providing stylish footwear essentials that women love to wear. “We’re thrilled to partner with this beloved lifestyle label during such a pivotal moment in Aerosoles’ history,” notes Aerosoles CEO, Alison Bergen. “A collaboration between the brands was a natural fit, celebrating the statement-making mix of Laura Ashley’s legendary archive prints with Aerosoles’ footwear design expertise.” Pairing the innovative vegan constructions of Aerosoles’ new eco-conscious line, Aerosoles AWARE, with the nostalgia of Laura Ashley’s charming floral prints, the statement-making designs are thoughtfully crafted and built to last. In line with Aerosoles’ efforts to help create a better planet through a reduced carbon footprint, the capsule utilizes beautiful premium vegan materials, further supporting the brand’s mission for a more sustainable future. In addition, Aerosoles has pledged 1% of collection sales to nonprofit organizations vetted by 1% for the Planet - a global movement of purpose driven businesses. “Creating a footwear collection with Aerosoles is a natural extension for the brand,” notes Penne Cairoli, President of Laura Ashley USA. “Lending our iconic prints to a fashionable yet wearable and eco-conscious capsule is a perfect fit for our customers who see Laura Ashley as an extension of their personal style.” In conjunction with this exciting footwear collaboration, Aerosoles has also curated a digital “Cottage Shoppe” of vintage Laura Ashley styles and complementary fashion and home decor pieces. The shoppe’s focus on quality secondhand pieces reinforces Aerosoles’ growing commitment to sustainable practices and encourages mindful shopping. Featured exclusively on aerosoles.com, the Cottage Shoppe presents a fresh take on cottage-inspired romanticism, harmoniously balancing nature and elevated style.

NAUTICA ANGLING LINE LICENSED

Nautica, one of the world’s most recognizable lifestyle brands, and MS Apparel, a full-service apparel and accessories company, have joined forces to introduce Nautica Angler, a new line of fishing and outdoor apparel. Nautica, owned by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, ventures into uncharted waters with this exciting brand extension.

Through the partnership, MS Apparel will design, produce and distribute an all-new collection branded under a new label, Nautica Angler. Constructed for life in the great outdoors, the collection will feature high-quality performance elements including moisture-wicking, UV protection and stain resistance, as well as cooling, and quick-dry technology. “We are excited to extend Nautica into the outdoor and fishing space and have carefully developed Nautica Angler to stay true to the brand’s core DNA which is rooted in an active outdoor lifestyle,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer at ABG. “MS Apparel’s expertise in the outdoor space is second to none and our partnership represents a significant opportunity to tap into the thriving outdoor market.” “We are thrilled to launch Nautica Angler and partner with ABG in the process,” notes Doug Marchisello, President/ Head of Marketing & Design at MS Apparel. “Nautica Angler pulls together traditional outdoor and fishing essentials in apparel while pairing new techniques and features in sublimation, water camo, core active, and more youthful performance knitwear for outdoor and fishing enthusiasts.” Nautica Angler is being developed for specialty retailers, select department stores and direct- to-consumer channels with a targeted launch in Spring 2022.

The 2021 winners will be unveiled on Wednesday 20 October 2021 A lavish afternoon event at Hilton Park Lane, London