EUROPEAN PAVILION 2026 THE EUROPEAN PAVILION For the fourth year, Total Licensing is working with the show organisers to create a European Licensing Pavilion. With the objective of making it as easy as possible for overseas exhibitors interested in making their mark in China, the organisers and Total Licensing have created a package that includes booth, furniture, lighting and hotel accommodation for one set cost-effective amount. China Licensing Expo, now in its 19th year, will be held on 21 - 23 October 2026 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China.
ABOUT THE SHOW The show, which is organised by the China Toy & Juvenile Products Association and the Licensing Council of China and is supported by the Ministry of Culture and Tourism of the People’s Republic of China as well as the National Cultural Heritage Administration.
THE EUROPEAN PAVILION
The show runs concurrently with The China Kids Expo, The China Toy Expo and the China Preschool Expo, and has eight different territory pavilions - Russia, Japan, Korea,Chinese Taipei, Hong Kong, China and, following the successful launch in 2019, a major European Pavilion to take advantage of the broad variety of visitors that attend each year.
CHINA LICENSING EXPO 2025 THE FACTS • • • • •
566 Exhibitors 99,030 Professional Visitors 5653 International Professional Visitors 9 International Pavilions 100 On-site Events during the show.
CHINA LICENSING EXPO EXHIBITORS Amongst the 566 international and domestic exhibitors: Hasbro Walt Disney Co Universal Pictures WildbrainCPLG GZ Art-Land Holdings Alfilo Brands UYoung Legendary Brands Merchantwise
Ubisoft Tencent Spacetoon Smiley Co MGL Art Larkshead Licensing Rainbow Productions Santoro Licensing Two Daughters Entertainment
LMCA Bandai Namco Alpha Group Line Friends AT Licensing & Merchandising Pantone The Royal Palace PPW Fantawild
Oxford University Warner Bros National Museum Beijing China Brand Group Dargaud Groupe Global Trademark Licensing Pop Mart MediaLink I-License
THE BOOTH PACKAGE AND COST The booth package includes • • • • • • • • •
A 3m x 3m booth Three panels A round table An information counter Five folding Chairs 5 Spotlights A power socket (15AX380V) A waste bin One hotel room - single or double - and breakfast for three nights at the luxurious five- star Kerry Hotel Pudong.
Infringement The organisers also have an IPR office on site in order to protect the copyright and trademarks of exhibitors.
The total cost for all the above, including stand, furnishing and hotel accommodation is £3500.00 plus VAT (3975.00). (Larger booths/multiples are also available.)
WHAT EXHIBITORS IN 2025 SAY... “Participating in the China Licensing Expo was an important step in Santoro’s growth plans into Asia. The event was timely and gave us valuable exposure and meaningful connections, demonstrating how Gorjuss resonates deeply with audiences — from the licensing community to the public — and continues to transcend borders and cultures.” Jo Campbell, Santoro Licensing
“We found the show in Shanghai to be a useful and educational view into the Chinese market. Even though the market is still at an early stage in terms of licensing, we were glad to be part of this pioneering group of International exhibitors, and start building roads for legitimate licensing and business.” Raul Turpin, MGL Licensing “Once again, CLE was a tremendous platform for Rainbow to be able present our products to a wide range of visitors; from UK toy companies through to some of the highest profile Chinese entertainment brands. Rainbow’s profile and client base is growing in the region and as we develop our presence in the Chinese Licensing and Toy industries so too is the demand for the unique features of a Rainbow mascot.We also took the opportunity to unveil new products such as a wearable air conditioning vest which regulates the body temperature of costume character performers and in the heat of the Shanghai sun this was most certainly appreciated!” Simon Foulkes, Rainbow Productions Ltd
To view a video from the 2025 China Licensing Expo, click below: https://img.tjpa-china.org/uploads/download/20251029/47a1bc959ec0eb1f1d391385876f9551.mp4
ABOUT THE HOTEL Connected to Kerry Parkside with a wide range of shops and restaurants, luxurious Kerry Hotel Pudong, Shanghai is a 3-minute walk from the New International Expo Center and Huamu Road Subway Station (Line 7). Elegant and modern, it features a spacious fitness center including a spa. Free Wi-Fi is available. Kerry Hotel Pudong is a 10-minute drive from Zhangjiang High Tech Zone and a 25-minute drive from Waigaoqiao Free Trade Zone. Shanghai Disneyland can be reached in 17 minutes by car or by shuttle bus arranged by the hotel. It takes 30 minutes to drive to The Bund.There is also a shuttle service from the hotel to Longyang Road Maglev Station, where guest can take the maglev train and reach Shanghai Pudong International Airport in 15 minutes. Offering a total of 574 guestrooms and suites, Pudong Kerry Hotel features spacious and modern units decorated with Chinese accents. To relax, guests may unwind at the sauna or enjoy a massage at the spa. For the health conscious, the vast Kerry Sports has over 80 pieces of state-of-theart exercise equipment.The hotel also provides laundry services and currency exchange. It also offers ticketing service for Shanghai Disneyland. Featuring 13 stylish open kitchens, the COOK, Kerry’s main all-day dining restaurant, serves sumptuous Continental and Asian favorites.The steakhouse provides a prime selection of grass-fed beef with a contemporary ambiance.The BREW, an Australian-style craft brewery, offers 6 types of hand-crafted signature beers and cider created by a resident brewmaster.
For more information, contact Jerry Wooldridge, jerry@totallicensing.com. +44 1892 782220