Shakespeare Birthplace Trust

The Shakespeare Birthplace Trust has extended its licensing partnership with Dongchoon Market of the Sejung fashion group, with the support of Helen Chung at HCC & International, Inc.

For 2021, the South Korean retail brand is expanding its stylish range of prints, gifts and homeware inspired by beautiful botanical illustrations in the Shakespeare Birthplace Trust’s world-class museum and archive collection. The new product range has been launched under the Trust’s exclusive ‘Shakespeare Inspired’ brand and features colourful images of the flowers and herbs that William Shakespeare knew and wrote about in his plays. The designs are derived from a hand coloured first edition of John Gerard’s Herball from 1597 and John Parkinson’s Paradisi in Sole Paradisus Terrestris, or the Garden of Pleasant Flowers, published in 1629. Adam Sherratt, retail development manager at the Shakespeare Birthplace Trust, said, “We are delighted to be continuing our partnership with Dongchoon Market. Our licensing programme not only provides a vital source of income for the Trust but is also a wonderful way for our collections to reach new international audiences. Dongchoon Market has created a stylish range of products directly inspired by our collection, designed for the modern home but also beautifully evocative of Shakespeare’s world.” The Shakespeare Birthplace Trust is the independent charity that cares for the world’s greatest Shakespeare heritage sites and collections in the playwright’s home town of Stratford-upon-Avon, England. The Shakespeare Birthplace Trust and the Shakespeare Inspired brand are represented

Shakespeare Birthplace Trust Expands in South Korea

by HCC & International, Inc. in South Korea and by LMI in the UK and Europe. wThe Shakespeare Birthplace Trust is the independent charity that cares for the world’s greatest Shakespeare heritage in his home town of Stratford-upon-Avon. It is the global centre for learning about and experiencing the works, life and times of the world’s best-known writer. Through the five historic Shakespeare family homes (Shakespeare’s Birthplace, Shakespeare’s New Place, Anne Hathaway’s Cottage, Mary Arden’s Farm, Hall’s Croft), internationally designated museum, library and archive collections, award-winning learning programmes and digital channels, it provides imaginative, immersive and interactive opportunities for people of all ages and backgrounds to get upclose-and-personal with Shakespeare. The Shakespeare Birthplace Trust is a self-sustaining charity which generates its income through the support of visitors, donors, volunteers and friends. In April 2018 it was granted National Portfolio funding from Arts Council England, enabling new creative and outreach programmes with a particular focus on communities which are currently less engaged in arts, culture and heritage. Its work is also supported by the Government’s Culture Recovery Fund. For more information, visit www.shakespeare.org.uk.