The Argonaut Newspaper — July 22, 2021

Page 24

C O V E R

S T O R Y

Beachfront Getaway Venice V Hotel celebrates local art, surf and skate culture PHOTO CREDITS: THE INGALLS

By Kamala Kirk Venice V Hotel is a new boutique property from Proper Hospitality that recently opened its doors in Venice Beach. Proper Hospitality designs, brands and operates high-end lifestyle hospitality experiences under its Proper, Avalon, and Hotel June brands. Led by the visionaries behind The Kor Group, the company manages Proper branded hotels in Santa Monica, San Francisco and Austin, among others. “Venice V is an irreplaceable landmark on legendary Venice Beach,” said Brian De Lowe, co-founder and president of Proper Hospitality. “We couldn’t be more excited to partner with the Lambert family to bring their lifelong vision to reality. As we continue to expand the Proper and Hotel June brands, Venice V Hotel represents a growing part of Proper Hospitality’s business – the management of inspiring independent, thirdparty owned hotels that have a shared ethos with the other properties in our portfolio.” Envisioned as a gathering place for the creative nomad of today, Venice V Hotel draws its inspiration from the city’s legendary skate park, surf scene and unmatched culture for an authentic local experience. Located off Westminster Avenue on the Venice Beach Boardwalk, the beachfront property is set in a 1915 landmark building that was previously known as The Waldorf, which was a former residence to Hollywood icons such as Charlie Chaplin and Clara Bow. “The present-day Venice V embraces the building’s historic foundation, with a dedication to preserving many of its special original period details including exposed interior riveted steel beams, a central grand staircase, and a carefully restored elevator with

Proper Hospitality recently announced the opening of Venice V Hotel in Los Angeles’ iconic Venice Beach Community.

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etched bronze doors, mahogany and brass interior,” said hotel manager Leah Edwards. “Unique details are around every corner, from the curated local art in every guest room to the striking lobby mural of Venice visionary Abbot Kinney, constructed entirely of more than 4,000 skateboard wheels.” Proper Hospitality worked closely with local design and architecture partner, Relativity Architects, to bring the vision for Venice V to life. Each of the hotel’s rooms, suites, penthouses and rooftop bungalows offer picturesque views of the Pacific Ocean. The ocean view and ocean front bungalows have private entrances, residential comforts and stunning Venice Beach and Boardwalk views. No two rooms are alike, and all of the rooms feature exposed brick from the original building and the refurbished elevator is the oldest West of the Mississippi. Modern touches include custom LED lighting and flatscreens offering Apple TV. The former basement theater has been transformed into an adaptable tech-friendly space for group meetings, private screenings and celebratory gatherings. “The V is a nod to the eclectic range of the Venice story, with no two rooms, suites or spacious bungalows alike,” Edwards said. “Three distinct, design-driven room themes offer interiors inspired by beach bohemians; cozy, creativity-inducing artist studios; and skate/surf culture. The spacious rooms and suites range from 200 to 560 square feet and feature stunning Pacific Ocean views, open floor plans, hardwood floors and walk-in showers. In every space, original details from the historic building were preserved while weaving in elevated touches like oversized noise-canceling windows,


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