Advertising Producers – Joseph Enslin, Kyle Krause
Published by Firebrand Media A division of Times Media Group
PUBLISHER
Steve T. Strickbine
VICE PRESIDENT
PUBLISHING & OPERATIONS
Nadine Johnson
ADVERTISING DIRECTOR
Nick Oliveri
DIRECTOR OF CUSTOM PUBLISHING
Steve Zepezauer
GROUP EDITOR
Justine Amodeo
CREATIVE & MARKETING DIRECTOR
Tracy Powell
PRODUCTION MANAGER
Tina Leydecker
When I think back to my wildest travel memories, a spur-of-the-moment hiking adventure in Sydney comes to mind. With an open day on a business trip, I rented a car and visited Wentworth Falls alone, and it was one of the most unique experiences. Being in a foreign country, driving on the opposite side of the road for the first time to a place a local told me about, I really had to put myself out there, do something I hadn’t done before and take a walk on the wild side. I didn’t know what would be around the corner waiting for me.
It’s always a walk on the wild side when we’re talking about the business environment that advisors have to survive in every day. There’s always something waiting around the corner; sometimes it’s a beautiful rainbow, and other times it’s a pack of wolves.
It might be helpful for advisors to think like an Eagle Scout: when you go out on an adventure, the key is to always be prepared before leaving. You make sure to have the tools and relationships to survive and to take on any surprises that could be around the corner.
Ische PRESIDENT, TRISEPT SOLUTIONS
John’s industry tenure spans more than three decades.
The travel industry never stops having surprises. Things are constantly changing: the way clients shop, social media algorithms, technology, regulations, suppliers, etc. Customers are more difficult to tame now than previously, and advisors have the challenging job of figuring out what they need. It’s important to be prepared prior to these encounters. If you continue to learn about your customers, you can slowly start anticipating their needs.
Every day advisors come into work and don’t really know which type of adventure will be thrown their way or which twists and turns they’ll need to deal with. It’s the nature of almost any job today. But sometimes the spur-of-the-moment adventures are the best ones, and the best advice I can give is to be prepared for anything.
John
“There is only one you in this galaxy. … You will always win when you’re authentic and you show up as you,” says Joshua Harrell, chief revenue officer at WorldVia, on page 21 of this issue.
When we thought about this issue’s theme, “A Walk on the Wild Side,” many different things came to mind — exhilarating travel experiences, exotic animal encounters, underwater adventures — but what if the true walk on the wild side is finding out who you really are and embracing it?
So often in life we try to show up in order to fit in, to fit with what society expects of us. It’s a bold move to step outside the norm and bring your unique and genuine perspective to the table, but it’s important to do so.
In this issue, you will have a bit of fun hearing about all things wild and out of the ordinary. We have a listicle of thrilling tours for only the most daring clients, a round-up of quirky accommodations ideal for vacationers looking for something new and a guide to booking scuba diving trips.
Codie Liermann MANAGING EDITOR
Codie aims to deliver valuable content to travel advisors.
There’s also a feature on someone in the industry who completed the Camino de Santiago pilgrimage — you’ll read all about how this life-changing journey gave her a whole new outlook.
With social media being a growing tool among advisors, we also spoke to an expert on how to “master the meme.” This article shows you how your unique sense of humor can play a role in your online marketing strategy.
You’ll find it all there on the pages ahead. That is, if you’re willing to take a walk on the wild side. And remember, sometimes the wildest thing you can do is show up as yourself.
It’s a bold move to step outside the norm and bring your unique and genuine perspective to the table, but it’s important to do so.
CONTRIBUTORS
SAMANTHA ANDERSON
Samantha Anderson is the editorial intern for VAX VacationAccess. When she’s not on the soccer field or curled up with some coffee reading the latest book, she likes to experiment with fun recipes in the kitchen and indulge in a healthy dose of reality TV. Samantha is new to the industry, though a strong zest for travel has her constantly researching unique destinations to inspire her next great adventure.
NICOLE EDENEDO
Nicole Edenedo is a travel journalist, primarily covering the tour operator and river cruise industries. She also covers sports tourism, rail travel and winter destinations. Nicole was most recently a senior editor for Travel Weekly. She also contributes to AFAR, Cruise Critic, ASTA Magazine and Apartment Therapy.
JENNA
Senior editor for VAX VacationAccess and world explorer, Jenna Buege loves writing about all things travel. When she’s not busy creating content, she spends her time exploring the great outdoors, cuddling with her two black cats and researching her next big (sometimes strange) adventure.
Joni Sweet is a freelance writer who is driven by adventure. Her journalistic pursuits have taken her around the globe — rafting down the Ganges, hiking the rainforests of Borneo, swimming with whale sharks in Mexico and hot air ballooning over Cappadocia. Her work has been published by National Geographic, Lonely Planet, Forbes, TIME, Travel Weekly and many other publications.
ROSSILYNNE SKENA CULGAN
Rossilynne Skena Culgan is a journalist and author whose writing can be found in Time Out New York, Saveur Magazine, Atlas Obscura, Thrillist, Google Arts & Culture, and the Pittsburgh Post-Gazette. She’s the author of travel guidebooks “Secret New York City: A Guide to the Weird, Wonderful, and Obscure” and “100 Things to Do in Pittsburgh Before You Die.” A Pittsburgh native, she now lives in New York City. No matter where she travels, she’s always keeping her eyes peeled for vintage signage.
Thank you to our talented writers for your creativity, which helps bring The Compass to life each issue.
BUEGE
JONI SWEET
REQUIRED NOPA SSPOR T FOR U.S. CITIZENS
Stay the course on these big issues.
WORDS / JENNA BUEGE
INTREPID TRAVEL SHOWS SUPPORT FOR NATIONAL PARKS
Popular adventure tour operator Intrepid Travel recently partnered with the National Parks Conservation Association to donate $50,000 to the group via its nonprofit, Intrepid Foundation. According to Intrepid Travel, this move comes as the National Park Service is at risk of losing millions of dollars in funding, resulting in the potential closure of hundreds of beloved sites managed by the organization. “These parks are more than just pretty places. They’re sacred lands, home to endangered wildlife, Indigenous history and the stories of generations,” said Leigh Barnes, CEO of Intrepid Travel. Each year, the tour operator brings an average of 20,000 travelers to the nation’s national parks, and the company said it expects an additional 5,000 people to visit the parks through its guided tours in 2025.
Beloved Zumba Cruise To Return in 2026
Following a seven-year hiatus, Norwegian Cruise Line’s uber-popular Zumba Cruise is back and bigger than ever with expert-led classes, lively themed dance parties and world-class entertainment slated to hit the Caribbean Sea in 2026. The coveted sailing will take place aboard Norwegian Pearl and last five days, offering cruise-goers the opportunity to make life-long memories with stops in Miami and Cozumel in addition to action-packed days on the water. “There's truly nothing like the Zumba Cruise—the energy, the passion, the sheer joy of thousands of people dancing together at sea,” said Carolina Moraes, chief marketing officer for Zumba. “This is one of our most sought-after events, and for years, our instructors and students have been asking for its return. We're beyond excited to finally bring it back and open it to the public so everyone can experience the magic firsthand!”
Each year Intrepid Travel offers itineraries designed to help vacationers discover the magic of U.S. national parks.
The 2026 Zumba Cruise will take place aboard NCL’s Norwegian Pearl.
WALDORF ASTORIA’S FIRST-EVER CRUISE SHIP
Want to explore Africa’s Nile River in an ultra-luxurious fashion? Waldorf Astoria’s new 2026 river cruise itineraries might be for you. In partnership with Middle East For Nile Cruisers, Waldorf Astoria says it plans to bring a touch of elegance to the Mother Continent's longest river with fourto six-night itineraries from Luxor to Aswan, Egypt, that take guests to iconic sights including the temples of Luxor, Valley of the Kings, Esna, Kom Ombo and Edfu. Featuring just 29 suites across five decks, the ship itself is intimate and boasts glamorous onboard amenities including a state-of-the-art fitness center, a relaxing spa and mouthwatering food and beverage offerings. “Waldorf Astoria is in an incredible new era of luxury, creating unforgettable, immersive experiences in the most sought-after destinations,” said Dino Michael, senior vice president and global head of Hilton Luxury Brands. “This new destination experience offers guests a spectacular view of Egypt, and we look forward to welcoming guests aboard this one-of-a-kind experience when it launches next year.”
Utah is the best destination for older adults according to Caring.com’s “Senior Happiness Index.”
RETIREES EYE UTAH
According to a 2025 study from Caring.com, an organization dedicated to caring for senior citizens, Utah is the place to be for older adults looking to live out their golden years with the highest levels of happiness. According to WalletHub, the “Senior Happiness Index” study analyzed factors like the living situation, health ranking, life expectancy and cost of living among adults aged 65+ in different U.S. destinations and paired it with data on the happiest states to determine its rankings. “Utah tops the list with the most content seniors, scoring 7.69 out of 10 thanks to its supportive environment for senior living,” read the report. Coming in a close second was Idaho with a score of 7.38, and Connecticut also earned its place on the winner’s podium with a score of 7.01.
NEW TERMINAL FOR JEWEL CHANGI AIRPORT
Mark your calendars for the mid-2030s: Singapore’s beloved Jewel Changi Airport is getting a new, fifth terminal, and it’s going to be awesome. Following a groundbreaking ceremony earlier this year, Yam Kum Weng, CEO of Changi Group, said the new space will be “mega, yet cozy” and will provide visitors with “a personalized, stress-free and positively surprising airport experience.”
Famed for its vibrant gardens, children’s play areas, movie theater, rooftop swimming pool and massive indoor waterfall, “T5” — as the project is being called — will act as an extension of Changi International’s welcoming atmosphere with renderings depicting lush greenery, warm woodwork and no shortage of natural light. Once completed, T5 will serve as the primary terminal for Singapore Airlines and its partner, low-cost carrier Scoot.
The Waldorf Astoria Nile River Experience will transform how cruise-goers experience Africa’s longest river.
T5, Jewel Changi Airport’s newest terminal, is expected to open in the mid-2030s.
QATAR AIRWAYS CROWNED ‘WORLD’S BEST AIRLINE’
Qatar Airways took home several awards from the 2025 Skytrax World Airline Awards including the title of “World’s Best Airline.”
Want to fly on the world’s best airline? According to the 2025 Skytrax World Airline Awards, Qatar Airways takes the cake. That’s right, the brand, which is widely considered to be one of the most luxurious in the skies, left this summer’s Paris Air Show with the title of “World’s Best Airline,” marking the ninth time it received the honor in the awards’ 26-year history. And the accolades didn’t stop there as Skytrax also named Qatar Airways “Best Airline in the Middle East,” “World’s Best Business Class” and “Best Business Class Airline Lounge,” making it a quadruple threat to its competitors. “This recognition is far more than an award, it is a celebration of the passion, precision and purpose that defines who we are as an airline,” said Badr Mohammed Al-Meer, CEO of Qatar Airways Group. “To retain this title in a highly competitive and ever-evolving global industry reflects the relentless efforts across every part of business, from the frontline to behind the scenes, the passion and commitment of our people continue to set new standards in aviation.”
Collette’s Grand European Tour
Tour operator Collette is offering vacationers a comprehensive option for touring some of the hottest destinations across the pond with the announcement of its new, 14-day grand European itinerary. Dubbed “Europe: The Grand Tour,” vacationers can explore Amsterdam, Luxembourg, Switzerland, Strasbourg, Stuttgart, Brussels, Vienna, Munich and more beginning at $4,699. Whether they dream of witnessing the rolling hills of the Swiss countryside, want to sip on a liter of authentic Bavarian beer or have their heart set on cruising Amsterdam’s iconic canals, travelers can do it all and more on this memorable adventure. “Offering a journey that captures the essence of Europe’s most beloved regions is always the goal,” said Diana Ditto, vice president of product marketing and growth strategy for Collette. “From historic cities and scenic landscapes to rich cultural encounters, this tour delivers a truly grand experience.”
Amsterdam is one of the stops along Collette’s new “Europe: The Grand Tour” itinerary.
Virgin Voyages’ fourth Lady Ship, Brilliant Lady, is officially making her debut with her inaugural season, marking an exciting expansion of our award-winning fleet.
Setting sail from iconic North American ports like New York, Miami, Los Angeles, and Seattle, Brilliant Lady brings Virgin Voyages’ signature blend of elevated experiences, striking design, and award-winning, adult-only luxury to exciting new destinations. And your Sailors will get it all, plus dining at our 20+ eateries, Wi-Fi, essential drinks, and group fitness classes always included.
Whether it’s basking in the Caribbean sun or exploring the untamed beauty of Alaska, Brilliant Lady’s itineraries shine just as brightly as she does. We’re staying Brilliant For You while continuing to chart a bold new course for modern cruising. With 16% commission and no NCFs ever, we’re dedicated to supporting your success every step of the way.
WE ASKED: WHAT WAS YOUR MOST MEMORABLE
ANIMAL ENCOUNTER WHILE TRAVELING?
Mark Young TRAVEL ADVISOR
AT CRUISE PLANNERS
WEBSITE diamondcruiser.com
INSTAGRAM instagram.com/cruiseplanners_markyoung
“While traveling deep into the Chilean Andes Mountains, I hoped for a glimpse of one of the world’s most majestic birds — the Andean condor. My wish was granted in the most breathtaking way. From the roof of our mountain hotel, these massive birds would leap off the edge and ride the wind currents rising from the canyon below. With wingspans up to ten feet, they soared effortlessly for hours, barely moving a feather. Watching them glide in silence across the sky, framed by mountain peaks and endless blue, was nothing short of magical. It felt like a moment outside of time — pure, wild beauty I’ll never forget.”
Trish Smith TRAVEL CONSULTANT AT INTELETRAVEL
WEBSITE trishstimelesstravels.com
YOUTUBE youtube.com/@trishstimelesstravels
“I took an amazing journey to Dubai, UAE with my husband for our 9th anniversary. One of my most anticipated excursions was the always sought after desert safari. Upon arrival we were greeted by mythical dunes and mesmerizing horizons. We were led to our romantic seating area to settle in and prepare for an evening of whimsy and excitement rolled into one. I opted to take advantage of the complimentary camel riding experience. I was expecting to look regal and royal as I mounted this magnificent creature and paraded around the onlookers. All was going well until I almost fell off when it was time to dismount. The sheer terror from falling from that high up sobered up my fantasy… but it was the greatest part of the night! I absolutely loved it.”
Toni Casselberry (Antoinette)
TRAVEL ADVISOR/TEAM LEADER AT CRUISE BROTHERS
WEBSITE travelbytonic.cruisebrothers.com
FACEBOOK facebook.com/TravelbyToniC
“My most memorable animal encounter while traveling was swimming with dolphins. My husband and I took a tour, and once in the water, I panicked a bit and drifted out farther than expected. As the dolphins came to pick us up, I missed grabbing the fin of the one assigned to me. But incredibly, the dolphin circled back and waited patiently for me to feel comfortable enough to try again. Once I grabbed her fin, she gently swam me back to the platform. It was such a sweet, intelligent moment — like she understood I needed a little more time. That dolphin’s kindness and patience made it an unforgettable experience.”
Michelle Payette OWNER OF TRAVEL LEADERS DISCOVERY
WEBSITE tltrips.com
FACEBOOK facebook.com/travelleadersdiscovery
“Back in 2021, a small group of us traveled to Peru. Before heading to Machu Picchu, we spent two unforgettable days exploring the Amazon Jungle. On our first day at the lodge, we were relaxing in the lobby when, out of nowhere, an animal I had never seen before strolled right up to us. To my surprise, it was a young Tapir who was adorable, curious and completely unbothered by us. He quickly became our unofficial mascot, sticking with us throughout our jungle adventure. Even during our night hike through the dense jungle, he stayed right by our side. We affectionately named him Samuel, and he ended up being one of our favorite stories from the trip!”
CostaRica
Upcoming Renovation, Unforgettable Adventures
Get ready for the Pura Vida lifestyle. By October 4th, 2025, Hotel Riu Guanacaste complete renovation will bring a refreshed resort experience with more amenities: an American Country restaurant, plus new Swim-Up rooms and Friends & Family rooms. And next door, Hotel Riu Palace Costa Rica features enhanced services plus RIU Party and Splash Water World access, perfectly positioned to explore this vibrant destination
· HOTEL RIU PALACE COSTA RICA
· HOTEL RIU GUANACASTE | Completely renovated October 4th, 2025
Book through your preferred Tour Operator or contact us at riupartnerclub.com
A STEP-BY-STEP GUIDE TO PASSPORT RENEWAL
Keep current with the latest processes for renewing the essential document for U.S. travelers.
WORDS / JENNA BUEGE
There are many reasons a person might need to renew their passport. Whether the all-important document was lost or stolen, is approaching its expiration date or needs to be updated to reflect a name change, there comes a time in every avid jetsetter’s life when they’re required to swap their current booklet for a fresh set of pages. Travel advisors know this, and while they can’t renew their clients’ passports for them, they can certainly point them in the right direction. Need a refresher on how the renewal process works? Here’s a step-by-step guide.
ADULTS RENEWING BY MAIL
1) Confirm Eligibility: To renew their passport by mail, travelers will need a current passport to submit alongside their application. The current passport cannot be damaged, lost or stolen, and it must have been issued within the last 15 years when the person was 16 or older. The document should also reflect the person’s current name.
2) Complete the Application: Passport renewal forms can be found on the U.S. Department of State’s (DOS) website. Upon completing the form, travelers should print it on single-sided paper, and advisors will want to remind their clients to confirm they’ve finished all parts of the application, including signing and dating it, before mailing it in.
3) Provide Current Passport(s): Next, travelers will be asked to mail their most recent passport(s) with their renewal application.
4) Supply Additional Documents: Travelers who recently changed their name must provide additional documentation when applying for renewal. This can be in the form of a marriage certificate, divorce decree or court-ordered name change document.
5) Include a Photo: A current photo is required for every renewal application. The picture should use a clear image of the person’s face and be taken
8) Track It: Status updates will be shared with applicants via email. Travelers can also check the status of their application online on the DOS website. It can take up to two weeks from the day of applying for a renewal until an application is officially “In Process.”
online by asking them to enter their information as printed on their current passport. Spelling, capitalization, hyphens and spacing between letters must be exact. If applicants are not eligible, they’ll be told why.
5) Provide Travel Plans: Applicants must confirm they won’t travel for more than six weeks as online renewal is only offered under routine service.
6) Upload a Photo: A color, JPEG photo taken in front of a plain, off-white background must be
in color in front of a white or off-white background. Travelers should remove their glasses and be warned not to alter the photo using software, apps or filters.
6) Pay Applicable Fees: U.S. passport renewals currently cost $130. Travelers can add $60 to their application fee if they want expedited service, and they can add $22.05 if they want the DOS to ship their new passport one to two days after it’s issued. Fees can be paid via check or money order,
ADULTS RENEWING ONLINE
1) Confirm Eligibility: Travelers living in the U.S. ages 25+ can renew online if their existing passport is or was valid for 10 years. The current passport must expire within one year or have expired less than five years ago, and the applicant’s name, sex, birthday and place of birth must remain the same.
provided. Photos should be high resolution, taken by another person — no selfies! — and have large dimensions with space around the person’s head and shoulders for cropping purposes.
7) Sign and Pay: Online passport renewal costs $130, and fees can be paid using a credit or debit card.
and they should be made out to the DOS.
7) Send It: Completed applications can be mailed to one of the addresses listed on the DOS website under the “Renewal by Mail” section of the “U.S. Passports” page. If someone plans to travel sooner than three weeks from their renewal date, they’re advised to renew in person versus by mail.
8) Track It: Travelers can track their application via email or visit the DOS Application Status page to stay in the loop.
2) Log In: To start the online renewal process, applicants can visit the MyTravelGov homepage to create an account or log into an existing one.
3) Get Started: Once logged in, travelers can select “Renew Your Passport” to get started. Applicants have seven days to complete their renewal request and can save their application at any time to finish it later.
4) Enter Current Passport Details: Next, the DOS verifies applicants’ eligibility to renew
Visit the U.S. Department of State website at travel.state.gov for more guidance on how to renew or apply for a U.S. passport.
STAYING TRUE TO YOURSELF
According to Joshua Harrell, you’ll always win when you are authentic and show up as you.
WORDS
/ CODIE LIERMANN
As with most people in the travel industry, Joshua Harrell, chief revenue officer at WorldVia, has a host of experiences that have aided in getting him where he is today.
While his winding career path has taken him through several different industries — entertainment, fashion, cosmetics — it did technically start in the travel space, specifically when his mom dropped him off at Six Flags at age 16. At the time, the department you’d work in was picked by answering certain questions, and his was “Have you ever typed on a keyboard?”
“I said yes, which meant that I could work with cash registers in the retail division, and little did we know that that was going to forever change my life,” Harrell said.
After college, Harrell realized he enjoyed working with lotions, potions and skincare, and he blindly applied to an advertisement to work at a company called Bare Escentuals, which would later evolve into the company now known as bareMinerals.
“We became the number one beauty brand. We started doing infomercials. I started going on with [the CEO] to do these shows and produce these shows, and it was the most thrilling ride ever,” Harrell said. “So fast forward 20 years with them, and I was able to afford to follow my own path.”
His own path included launching four businesses and recording an album. And while the album (which is still on iTunes today!) did not take off and every single business failed, a revelation was realized along the way: “What I really discovered through those failures is I love building brands. I love building the ethos. I love supporting it with operations. I love building the dialogue that goes into a brand,” Harrell said. “I realized that that was my calling is building brands, but not only visuals and the way it shows up, but how
Joshua Harrell
your team embodies the brand. … I think the way that your team embodies a brand is the thing that I find the most magical.”
Harrell spent time as a freelancer but continued to keep the door open to new opportunities. He ended up applying for a random marketing job at a company he couldn’t find any information about.
“I met with our CEO, Jason Block … and I’m listening to him talk, and I’m hearing this entrepreneur, and I’m like, oh, there is a spark there, right? And I was like, there’s something about this. I like this, but who uses a travel advisor anyway?” Harrell said. “But I started talking to him more and more, and we had several interviews, and I’m like, this sounds pretty interesting cause it sounds like this is work I could do.”
It’s no surprise he got the job and immersed himself in the world of travel, learning all about the industry and helping the advisors on his team amplify their sales and grow their customer bases. He quickly realized that in the travel industry, collaboration beats competition, and he is currently on the board for PATH (Professional Association of Travel Hosts).
“In the cosmetic industry, if you were talking to competitors, you might not have a job when you got back to the office,” Harrell said. “Here, everybody’s talking and sharing because they want to elevate each other in our segment of the industry. Beautiful. …
There are just such cool moments within this industry.”
Everyone’s success looks different, and one of Harrell’s favorite parts of the job is meeting each advisor where they’re at and helping them find success. He also enjoys seeing everyone within the WorldVia organization innovate and collaborate with one another.
When it comes to something Harrell is most proud of, it goes back to a spark of inspiration he had after noticing how many businesses were positioning themselves as media companies. He brought the idea to Block, and they ended up going back and forth on names. “And it was a compromise,” Harrell said. “So we chopped his name in half, and I added ‘World.’ That was my big contribution. But even down to the icon that we use, there’s a story behind it.”
Anyone can come up with a name, but not everyone can build a brand, and this particular brand came to life during a meeting in Mexico. All the different companies in the organization were still operating as their own identity, and when this new idea and name were shared among the group, someone asked, “Can’t we all be called WorldVia?”
By building the brand with heart and through shared ideas, it became something that everyone wanted to be a part of. “It had a heart even when it wasn’t truly alive,”
Harrell said. “And that meeting in Mexico completely changed our trajectory. We would not be WorldVia Travel Network today if it weren’t for that moment. So I’m proud of that.”
As for advice, Harrell reminds advisors to stay true to themselves: “We struggle to differentiate ourselves in business, but you really have to accept that there is only one you in this galaxy. You are an endangered species. So you just need to create content from your heart,” he said. “You will always win when you’re authentic and you show up as you.”
WHAT’S IN JOSHUA’S CARRY-ON?
“Just so we can be clear, I always check bags,” Harrell said. “But in my carry-on, I have my iPad Pro; I’ve got my MacBook, and I have my camera for creating content. Gotta capture those moments. I have what I like to call a beautiful wool wrap, but it is not a wrap because it’s supposed to be an authentic Scottish cloak.” Worn like a cape, it keeps him nice and warm on the cold plane rides. One more thing he won’t leave home without? Ricola Caramel Throat Balm Drops.
GET TO KNOW ASTA’S TRAVEL ADVISOR OF THE YEAR
Asia Lantz is bringing heart, expertise and memorable experiences to the industry with her award-winning brand, Travel with Asia.
WORDS / SAMANTHA ANDERSON
Sometimes you just know in your gut that it’s time for a change — you might be feeling out of sorts, the weeks feel dreary or, if you’re anything like Asia Lantz, you’re shedding a tear or two on your way to work every day.
A former corporate beauty professional, Lantz hit the brakes on her full-time career in 2015 when the writing on the wall became too blatant to ignore. She was in search of something meaningful, embarking on a journey of self-discovery to figure out her next steps.
“At one point, I actually considered becoming a flight attendant,” Lantz recalled. “But then someone asked, ‘Why don’t you look into becoming a travel advisor?’ to which I replied at the time, ‘Wait … is that even still a job?’”
When Lantz discovered that becoming a travel advisor was, in fact, still very much a job, the pieces began to fall into place. She had a knack for meticulous planning thanks to her corporate career, loved organizing trips for friends and family and always managed to get the vacation plans out of the group chat — a skillset Lantz realized would be perfect for a career in the industry.
With the future finally in focus, Lantz joined Liberty Travel in New Jersey, launching what would soon become a rewarding new chapter in her professional life.
OH, COVID
After learning the industry ropes from her mentor at Liberty Travel, Lantz transitioned to GOGO Vacations’ long-haul department in 2019, building out itineraries across Asia, Europe and the South Pacific.
“[The job] gave me behind-the-scenes access to how complex, multi-country trips really come together into one seamless
Lantz poses on top of the Everest Base Camp marker in Nepal.
itinerary,” said Lantz. “It helped me become really comfortable navigating the kind of trips that aren’t ‘one-click bookings.’”
It wasn’t long after Lantz found her footing at GOGO Vacations that the COVID-19 pandemic shut down her department. Combining that with her husband’s relocation to Arizona, Lantz took the opportunity to pursue a new endeavor and launched Travel with Asia in 2020.
“I launched Travel with Asia with the goal of offering concierge-level service, deep destination knowledge and a personal touch that makes planning feel effortless,” she said. “It’s a business rooted in care and connection, and in giving people the kind of experiences they’ll talk about for the rest of their lives.”
HITTING HER STRIDE
Between Lantz’s extensive travel experience — 27 countries and counting — and her global connections from GOGO Vacations,
she’s found her sweet spot helping travelers plan bucket list trips and once-in-a-lifetime romantic getaways.
“I don’t just recommend things I’ve seen in a brochure. I plan and travel the same way my travelers do,” said Lantz. “No matter what I’m planning, I want it to feel effortless, intentional and unforgettable so my clients have the most incredible experience of their lives.”
This deep care and personal investment in each traveler’s trip didn’t go unnoticed by her peers. In fact, it’s the exact reason Lantz won ASTA’s 2025 Travel Advisor of the Year. For the dreamer who first fell in love with travel through books, didn’t fly first-class growing up and never envisioned a career in the industry, receiving the award can only be described as surreal.
“This award isn’t just about sales or numbers. It’s about care, connection and showing up with heart every single day,” said Lantz. “That’s what I’ve always tried to do. It feels like a giant sign from the universe that
I’m exactly where I’m supposed to be, and I don’t take that lightly.”
MOVING FORWARD
Riding this successful wave of momentum, Travel with Asia has plans to expand later this year. Lantz explained that she intends to launch an umbrella brand, adding a small group of advisors who specialize in areas outside of her own, including Disney, ocean cruises and Caribbean all-inclusives, while prioritizing the human-first experience.
Reflecting on her decade in the industry, Lantz knows her path to success wasn’t always easy and required a healthy dose of blood, sweat and (literal) tears to make happen. Now, as a travel pro, she attributes her career accomplishments to one core value: authenticity.
“You don’t need to be everything to everyone. Don’t hyperfocus on being the ‘ultimate professional,’” she said. “You don’t need to be perfect; you just need to be real.”
Asia Lantz accepts her award as ASTA’s Travel Advisor of the Year.
POWERING POSSIBILITY IN HABU
Here’s how one small village in Botswana is benefiting from the partnership between luxury safari operator African Travel Inc. and Wild Entrust Africa.
WORDS / SAMANTHA ANDERSON
Flipping on a light switch at night, employment opportunities for men, women and youth, lessons about wildlife and conservation in school — it’s the seemingly inconsequential things we take for granted that could change the lives of others.
For the small village of Habu, situated near Botswana’s Kavango-Zambezi Transfrontier Conservation Area, such advancements are becoming a reality, thanks to a powerful partnership between luxury safari operator African Travel Inc. (ATI) and conservation organization Wild Entrust Africa (WEA).
With support from The TreadRight Foundation (ATI’s philanthropic arm), the collaboration has launched three transformative projects under the
Above: Prior to the start of the Village Greens initiative, Habu lacked the proper resources and funding to support an agricultural project.
Left: After a year of hard work and mentorship, the garden now supplies Xigera Safari Lodge, Habu Primary School, the community and other neighboring villages with fresh produce.
Community Coexistence program. Each initiative works toward addressing the two deeply connected goals of poverty eradication and biodiversity conservation, helping build a more sustainable and independent Habu.
VILLAGE KIDS
Focusing on long-term change, the first grant-funded project aims to educate Habu’s youth, as their thirst for knowledge and curiosity about the world sets them up to be ambitious changemakers in the future. The Village Kids initiative uses a combination of sports and engaging storytelling to teach environmental stewardship and coexistence with wildlife.
Through interactive games, play and activities, participants learn how their daily
choices impact themselves, their land and broader communities. Given the region’s proximity to an animal conservation space and history of bushmeat hunting, implementing human-wildlife conflict management strategies is critical.
These efforts have not been made in vain, as, according to WEA’s website, 90% of the participants have gone on to develop their own community projects rooted in wildlife empathy and coexistence. Not only is it an environmental win for the village, but this innovative thinking sparked by young minds is paving the way for long-term success and sustainability.
VILLAGE LIGHTS
In Habu, electricity is scarce, and the Village Lights project was nothing short
of life-changing for residents. Because few homes here had reliable lighting, it was a challenge for students to study in the evening. This changed in 2021, when The TreadRight Foundation directly supported the distribution of solar lights to 150 primary school children, with 83 more added in 2023.
The project didn’t stop there. In addition to the lights (which provided an extra hour of learning), the kids also received book bags with conservation-focused reading materials, emphasizing the importance of education and reinforcing lessons about wildlife and biodiversity protection.
VILLAGE GREENS
Perhaps the most ambitious of the three initiatives, Village Greens addresses employment and food security through a full-circle system. In partnership with nearby Xigera Safari Lodge, women and out-of-school youth collect food waste from the property, turning it into compost and, later, a fertile soil for the gardens. The fresh fruits and vegetables are sold back to Xigera to help support the local economy, while the remaining produce feeds families in the community.
Students at Habu Primary School had the opportunity to learn about wildlife, conservation and coexistence through various hands-on field exercises.
TreadRight’s role in the project goes toward the ongoing maintenance of the garden while also providing training for those tending it, helping to optimize Habu’s harvests. The interwoven system between the brands may involve a few moving pieces, but the collaborative effort has created job opportunities for over 40 residents while
boosting the village’s economic security.
MOVING FORWARD
Each initiative — Village Kids, Village Lights and Village Greens — made an immediate impact on the lives of those in Habu, and more importantly, has set the community up for long-term and sustainable change.
“I believe our innovative Village model offers a unique opportunity to develop a new ethos of collaboration, resilience and empowerment,” said Monty Montshiwa, Community Coexistence program coordinator, on WEA’s website. “I am excited to expand and partner with new villages who share our vision.”
Advisors and clients who want to support the sustainable travel mission can do so in two meaningful ways — both of which help the industry give back to the people and places that make these experiences possible. The first option is by donating directly to TreadRight’s partners, such as WEA, which continues to fund their improvement and conservation projects. Alternatively, travelers can book with any of TreadRight’s affiliated travel companies, like African Travel Inc. In either approach, TreadRight encourages travelers and professionals alike to choose a project or brand that most closely aligns with their personal values to help make a greater impact.
As part of the Village Kids initiative, students spent a day in the bush exploring wildlife behavior, including a stop at a watering hole with elephants.
ORGANIZATIONAL TOOLS FOR TRAVEL PROS
These online resources are cutting down on advisors’ busy work, helping them maximize their time doing what they love most: booking dream vacations.
WORDS / SAMANTHA ANDERSON
Help Scout is a customer support tool that assists users in organizing and replying to client messages.
Anatural part of a career in the travel industry is managing the moving parts and shifting responsibilities that advisors face daily. As business professionals, content creators and customer service specialists, advisors wear many hats to meet their clients’ needs. These ongoing duties require a high level of organization from the travel pro, and sometimes, they need a little assistance to manage it all.
Fortunately, new technologies are digitizing nearly every aspect of our lives, and several online platforms can help advisors stay on top of their tasks too. From automated scheduling to shared team to-do lists, here are a few standout resources travel professionals can benefit from.
HELP SCOUT – CUSTOMER SERVICE SUPPORT
Customer support is an important part of building long-lasting relationships with travelers, and Help Scout is a great tool to assist with email efficiency. When users receive client messages, they can tag and categorize conversations based on customizable preset labels. This feature is great for organizing message content so that any team member responding to the inquiry knows what kind of reply is required. Additionally, a saved response library is available, providing response templates to guarantee clients receive consistent feedback.
Other key features include collision detection,
a safety-net option preventing multiple team members from responding to the same client, and knowledge bases, a self-service center answering FAQs to minimize repetitive customer inquiries.
As is the case with many apps, Help Scout does offer a free plan, though it’s limited in what it can offer. Users have access to one shared inbox with an unlimited number of users, up to 100 tags for conversation categorization, up to 10 saved replies and a limit of 50 contacts (clients) per monthly cycle. While the basic version can work well for smaller teams, upgrading might be a worthwhile investment depending on the advisors’ needs.
TRELLO – PROJECT MANAGEMENT
Organization in the travel industry extends beyond the advisor-client relationship — internal teamwork matters too. Trello, categorized as a project management tool, is one option, supporting both communication and task organization among colleagues.
When utilizing the free software, users will find a homepage of sorts, where they can customize various boards. Advisors can add notes, to-do lists, checklists, due dates and attachments to these boards, acting as a visual representation of current projects and future assignments to keep users on track. Trello also syncs with platforms such as Slack, Outlook, Gmail and Confluence, showing users their top tasks and relevant deadlines to ensure that no assignment goes missing.
Another favorite component of Trello is its ability to collaborate. The basic version of the software allows for up to 10 workspace members to be added to a team, enabling realtime updates and shared progress tracking on assignments. In an online workspace where teams can be spread out over several time zones, a management tool like Trello ensures that each member is on the same page with their tasks, enhancing the organization’s overall efficiency.
Calendly makes it easy for users to view and book appointments, manage video conference calls and send out meeting reminders to potential clients.
CALENDLY – AUTOMATED SCHEDULING
Booking appointments is a repetitive but essential task for advisors. Calendly helps simplify this process by syncing with Outlook, Google or Microsoft Office calendars, allowing clients to view and book available time slots without the advisor manually inputting them.
Once the meeting is set, Calendly also connects with video conferencing platforms like Zoom, Webex and GoTo Meeting to automatically generate and send out appointment links and location details. Automated reminders are another perk included in the free version of the app, sending notices to advisors and clients about the booking in advance.
If travel pros want to set up a fail-safe option to ensure clients attend their meetings, advisors can also add payment options through PayPal or Stripe to the appointment confirmation, acting as an integrated cancellation policy.
Whether or not all the extra features are utilized, implementing a resource like Calendly is a great way to provide clients with convenient booking options. According to data from TechReport, a technology review and news site, 40% of appointments are scheduled by clients outside of regular business hours, meaning that online resources accessible via phone or computer are a major appeal to prospective travelers.
Trello users can utilize the platform’s Boards feature to manage and track tasks across a team.
Seven
HIGH-ADVENTURE TOURS for Your Thrill-Seeking Clients
FROM TIGER SAFARIS TO POLAR EXPEDITIONS, THESE EPIC TOURS WILL WOW YOUR MOST DARING TRAVELERS.
WORDS / NICOLE EDENEDO
Having life-changing experiences has never been more important to travelers. From adrenaline-pumping safari drives to braving the Drake Passage on a polar voyage to Antarctica, travelers are increasingly seeking out moments they will remember forever.
A new Mastercard Economics Institute travel trends report found that travelers who prioritize meaningful experiences are choosing adventurous and nature-based trips. Some of the most popular countries for travelers currently include Nordic countries for their expansive network of forests and fjords, established wilderness hotspots like South Africa and Zambia, popular hiking destinations in Argentina and Canada and quests for stunning landscapes in Japan, New Zealand and Malaysia.
Whether your thrill-seeking clients are looking for adventure in far-flung destinations or want to be wowed a little closer to home, here are a few adventure travel trips curated by industry leading tour operators.
National Parks
Intrepid Travel: Hiking the Great Land of Alaska
There’s no better place for an adventure-curious traveler to start an epic journey than in a national park in the U.S., where parks like Yosemite National Park and Great Smoky Mountains National Park are consistently voted the best in the nation. But for a truly memorable national park experience, travelers can look to the rugged terrain of The Last Frontier.
Intrepid Travel offers a number of national park itineraries, particularly in the Western United States, that include sporty activities, from hiking and kayaking to white-water rafting and exploring the landscape by private van.
On the eight-day “Hiking the Great Land of Alaska” itinerary, for example, guests take scenic hikes through Denali National Park, where they can expect to be surrounded by snow-capped mountains and an abundance of local wildlife before settling down each night in amenityrich campsites. The roundtrip itinerary from Anchorage includes stops in Seward and Homer, guided kayaking, scenic drives and a water taxi ride across Kachemak Bay to spot whales, seals and eagles. Departures for 2026 run from May through August, with fares starting at $2,595.
Travelers can bike and hike scenic routes through Denali National Park on Intrepid’s eight-day Hiking the Great Land of Alaska tour.
Step Into Bold Luxury
Discover the ultimate fusion of design, dining, art, music, and unmatched service. From world-class restaurants and electrifying performances by international artists, to pet-friendly stays and an exclusive setting on El Médano Beach—ME Cabo is where luxury lives loud.
Welcome to your next unforgettable experience. Bold and daring, just like you
National Parks
Backroads: Norway’s Fjords Multi-Adventure Tour
Travelers are increasingly choosing the cooler climes of Northern Europe during the summer, and the Nordic countries of Norway, Sweden and Finland are atop their lists.
Backroads — the international biking, hiking and walking tour operator — offers an active, “choose-your-adventure” style itinerary through Norway’s fjord country, including one of the country’s most scenic national parks. On the six-day “Norway’s Fjords Multi-Adventure Tour from Voss to Bergen,” travelers explore river valleys by bike, kayak, ferry and private boat for a rich view of Norway’s coastal terrain. Guests hike through Folgefonna National Park and Hardangervidda, with waterfalls and sweeping vistas, and bike through quiet villages like Bjørnafjorden and Osøyro. Departures run year-round, with fares ranging from $5,649 to $6,299.
A Backroads guest cycles through quaint coastal towns in Norway on a Fjords MultiAdventure Tour.
Share your vows with the gentle sounds of waves kissing the shore, soft caress of a tropical breeze and warmth of the sun enveloping you and your love.
At Dreams® Resorts & Spas, we specialize in crafting unforgettable moments to ensure your wedding day is nothing short of perfection. With our expert wedding coordinators by your side, every detail is meticulously planned from the stunning ceremony to the exquisite reception.
Choose from a range of complimentary and custom wedding packages, all with Unlimited-Luxury ® inclusions tailored to your every desire.
Whether you envision an intimate affair or a grand celebration with guests of all ages, Dreams® Resorts & Spas caters to your every whim, ensuring that your special day is as unique as your love story.
DREAMS® CAP CANA RESORT & SPA
DREAMS® CURAÇAO RESORT, SPA & CASINO
Into the Wild
A guided African safari is a classic adventure option for any traveler, offering early morning game drives and evening wildlife treks that expose the inner workings of some of Earth’s richest habitats. But there’s more to a safari than heading for the grasslands of Africa: There’s also plenty to explore in the jungles of South Asia.
Travelers booked on Goway’s India itineraries that visit Ranthambore National Park can look forward to early morning game drives to catch sightings of majestic Bengal Tigers, along with primates, deer, wild boar and other wildlife in the park.
A gorilla poses against the backdrop of the misty mountains of Volcanoes National Park in Rwanda on a gorilla trekking itinerary with Natural Habitat Adventures.
Goway Travel: India Deluxe Golden Triangle and Ranthambore
Bespoke tour operator Goway Travel offers luxurious tours of India that blend adventure with comfort. On the eight-day “India Deluxe Golden Triangle and Ranthambore” itinerary, travelers enjoy guided safaris through Ranthambore National Park for Bengal tiger sightseeing. Following the safari, guests are shuttled back to unwind at royal retreats like Sawai Madhopur Lodge, once host to Queen Elizabeth II, or the Tigress Ranthambore, a heritage lodge home to luxury villas. Fares begin at $1,720.
Want a next-level African safari experience? Go gorilla trekking. This intensive wildlife-viewing expedition involves scaling steep, narrow footpaths while an experienced tracker leads you on a hike through dense jungles. Gorilla trekking tours offer intimate viewing experiences, and travelers often rate them as life-changing.
Natural Habitat Adventures, the official tourism arm of the World Wildlife Fund, offers a 13-day “Ultimate Gorilla Safari” trip to both Uganda and Rwanda that takes guests into the rainforests of Kibale Forest and Volcanoes National Park to see mountain gorillas, chimpanzees, golden monkeys and other primates. Travelers explore Murchison Falls National Park, bird watch, drive across the Savannah to see elephants, buffalo and zebras and cruise the Victoria Nile and Lake Albert Delta by private boat for additional safari views. Space is limited to 12 travelers, with departures running between February and December. Fares begin at $17,995 per person.
INSET: NATURAL HABITAT; LEFT: NICOLE EDENEDO
Polar Expeditions
An expedition cruise to Antarctica during The White Continent’s summer promises to be anything but ordinary. A range of tour and cruise operators, from premium to ultra-luxury, now make Antarctica more accessible than ever.
Typically, voyages needed to cross the infamous Drake Passage — an oceanic mixing bowl where the Atlantic, Pacific and Southern oceans converge, causing powerful currents and epic waves of up to 40 feet — by ship to and from Antarctica. Today, many opt for fly-and-sail itineraries or direct flights that bypass the Passage altogether.
National Geographic: Lindblad Expeditions
National Geographic-Lindblad Expeditions, a pioneer in Antarctic expeditions, recently launched its new 10-day “Antarctica Direct: Sail & Fly the Drake Passage” itinerary, which operates aboard the 148-passenger National Geographic Explorer. Guests begin and end their expeditions in Patagonia, sailing out of Ushuaia, Argentina on the way down and flying into Puerto Natales, Chile on the way back. You can help make the most of your client’s trip by convincing them to extend their stay for a pre- and/or post-cruise stay in Ushuaia and Puerto Natales, which both offer glacial views and breathtaking hiking opportunities in Tierra del Fuego National Park and Torres del Paine National Park, respectively. Departures for Antarctica itineraries typically operate from November through February. Fares for Lindblad’s Sail & Fly itinerary start at around $12,700.
Scenic Luxury Cruises: The Eclipse
Scenic Luxury Cruises offers expedition cruises to the eastern Ross Sea in Antarctica, which can be reached from New Zealand. Aboard Scenic’s ultra luxury Eclipse, guests will travel to The White Continent in comfort aboard a 200-passenger high-tech yacht. Outfitted with two private helicopters for overland rides, a submersible vehicle for undersea dives and several Zodiac vessels for intimate explorations with trained expedition leaders, guests have access to a remarkable way to explore this lesser-traveled side of Antarctica.
The National Geographic Explorer ship moored in Cierva Cove in the Antarctic Peninsula while operating a new 10-day Antarctica Direct: Sail & Fly the Drake Passage itinerary with Lindblad Expeditions
The Scenic Eclipse, one of Scenic Luxury Cruises’ high-end Discovery Yachts, sails through Neko Harbor in the Antarctic Peninsula.
Rail Journeys
Great Journeys New Zealand: New Zealand Up Close
From its diverse terrain of dramatic glacial mountain ranges and volcanic plateaus, it’s no wonder New Zealand has earned the longtime distinction as an adventure film location for fantasy epics like “The Lord of the Rings” trilogy and “Avatar” films. On a crosscountry rail trip with Great Journeys New Zealand, travelers can discover all that the country has to offer for themselves.
Great Journeys New Zealand, a vacation rail packager and rail tour operator for New Zealand rail service KiwiRail, offers itineraries on three rail lines — the Northern Explorer, Coastal Pacific and TranzAlpine trains — that span the entire country, allowing travelers a comprehensive tour of New Zealand.
On its signature “New Zealand Up Close” itinerary from Auckland to Queenstown, travelers will experience all three trains over 17 days, during which they’ll have time to explore the ancient forests of Sanctuary Mountain Maungatautari in Hamilton, savor fresh Kiwiana fish and chips in Kaikōura and traverse the scenic roads of the Haast Pass on the way to Queenstown. Available departures are between September 2025 and April 2026, with fares starting at $9,030 per person.
passenger
A
photographs the mountain lined Waimakariri River from the Open Air Viewing Carriage on the TranzAlpine.
The Travel Advisor’s Guide to Scuba Bookings Into the Blue:
FROM CORAL REEFS TO ANCIENT RUINS, SEASONED ADVISORS SHARE WHERE TO GO, WHAT TO PACK AND WHAT CLIENTS NEED BEFORE THEY DIVE IN.
WORDS / ROSSILYNNE SKENA CULGAN
A green sea turtle glides past Reiner on a dive in Roatan.
There’s nothing quite like the thrill of scuba diving: slipping into a wetsuit and descending meter after meter into the depths of the ocean to swim alongside hammerhead sharks, whales, turtles, tropical fish, coral and even ancient ruins.
“You become part of that world,” Kleon Howe, founder of the Art of Travel, said. “No matter what age you are, it’s a very special experience.”
For some travelers, scuba diving may be a
once-in-a-lifetime experience, but for many, including Howe and Robin Reiner, founder of Robin Wing Travel and a certified divemaster, it’s a lifelong adventure. As travel advisors and scuba enthusiasts, Kleon and Reiner are the pros. Here, they offer tips on booking guests at the best scuba locations around the world, including intel on which creatures can be found at each spot. Plus, they’ve even got some suggestions for what to pack. Let’s dive in.
Where To Go
A seasoned traveler since childhood, Howe has circumnavigated the globe in his sailboat “Rhiannon” and dove in destinations around the world. Nowadays, he specializes in helping scuba divers travel to the lush islands of the South Pacific. He’s still entranced by the magic of scuba diving, an adventure he likens to skydiving or taking a spacewalk.
For passionate divers to get the best experience, he recommended a “liveaboard” experience on a smaller
boat, which takes divers to pristine areas far away from bigger boats and from other humans. “Liveaboard” means exactly what it sounds like, Reiner added: “It’s basically eat, sleep, dive.”
Dive centers at resort destinations will offer scuba experiences for divers of different levels. Look for criteria at each site indicating what level of experience your traveler needs to take the trip. For example, some destinations call for a minimum
Clownfish swim in their bubble tip anemone host in the Maldives.
of 50 dives; others may demand divers have an advanced open water certification and corresponding experience, Reiner explained. Whether you’re booking a newly certified diver or a seasoned pro, these destinations provide excellent options for getting into the water and finding a sense of awe.
FOR BEGINNERS
Bonaire in the Caribbean Netherlands and Roatán in Honduras
These Caribbean islands are two of Reiner’s top picks for newbies, yet they still have plenty to offer more experienced divers. In Bonaire, travelers can easily scuba dive right off the beach in calm, shallow water at the “house reef.” It’s also a great spot for snorkelers with a vast fish population to discover. As for Roatán, Reiner described it as a “Caribbean treasure” for its immense barrel sponges. Along this massive Mesoamerican Barrier Reef that stretches along the coasts of Mexico, Belize, Guatemala and Honduras, divers will find vibrant and diverse marine ecosystems — and, of course, colorful fish.
FOR WILDLIFE LOVERS
French Polynesia
A fringing reef wraps around this volcanic South Pacific destination, creating a lagoon between the reef and the main island. Large ocean waves break on that outer reef, leaving the interior waters mostly calm, Howe explained. Expect to see blacktip sharks, day glow fish and lemon sharks in the lagoon; in the cooler water of the ocean, divers may see hammerhead sharks, whitetip sharks and whales. Inside the reef is a great spot for beginners because there are no ocean waves, while more advanced divers can go inside the lagoon or out into the ocean, Howe added. Keep in mind that these dives will sell out in advance.
Fiji and Tonga
Floating, soft corals are a big draw to these South Pacific islands, Howe said. Beneath the crystal-clear waters, divers can spot tiger sharks and vibrant coral reefs. In Tonga, specifically, whales are a common sight. Reiner also recommended Fiji, especially if your client wants to dive with sharks. “Being able to see these species up close and personal was really pretty amazing,” Reiner said.
Maldives
Located in the Indian Ocean off the coast of Sri Lanka, this idyllic island chain with 26 atolls and more than 1,000 coral islands is among Reiner’s favorites. She recommended a liveaboard that makes a circuit around the islands to see what she describes as an “incredible variety of marine creatures with healthy corals.” Travelers can also dive with manta rays at their feeding stations and snorkel with whale sharks. It is recommended that divers have an “advanced open water certification, including Deep and Nitrox to accommodate safer diving for the four to five dives a day that are usual for liveaboards,” Reiner said. “It is also not uncommon to experience fast currents, which requires being able to know how to handle oneself.”
Great Barrier Reef
Howe describes this area off the coast of Australia as “lovely to dive on” with its vast array of rays, tropical fish, puffer fish and large pelagic fish. The Great Barrier Reef is composed of 900 islands and 2,900 individual reefs. It’s the largest coral reef system in the world, putting it at the top of many adventurers’ bucket lists.
FOR HISTORY BUFFS
Greece, Italy and Turkey
Scuba diving may not be the first thing you think of when you think of this region, but it’s a fascinating spot to dive where travelers can see antiquities beneath the water. Specifically, Howe recommended Baiae, Italy, an ancient Roman port and resort city with submerged ruins of villas and temples. Pavlopetri in Greece on the Peloponnese peninsula is another popular spot, and is thought to be the oldest sunken city in the Mediterranean, with remains going back to 3000 B.C. As for Turkey, check out Dana Island near Mersin, which is home to a 3,000-year-old shipyard and ancient underwater city ruins. Keep in mind that these areas are in national parks and require the correct permits, so travelers should be sure to dive with known divers and diving centers.
The Philippines
The Philippines is known for its numerous shipwrecks, particularly in Coron Bay, Palawan and Subic Bay, making them popular spots for wreck diving, Reiner said. Many of these wrecks are from World War II, including Japanese supply ships and warships. The Okikawa Maru, Irako, Kogyo Maru and Olympia Maru are among the most famous wrecks in Coron Bay. In Subic Bay, the USS New York is a notable wreck, known for its large guns and propeller.
Two dolphins swim around the islands of Tahiti.
A humpback whale swims in French Polynesia.
Tips for Booking Scuba Trips
• CERTIFICATION, PLEASE. Be sure your traveler has had the necessary training to get their scuba certification before they go. Typically, that requires taking classes, practicing in a pool and doing some practice dives in the “wild” open water, Howe explained. Be sure to understand the diver’s comfort level before suggesting specific ideas.
• KNOW HOW TO BOOK. The Professional Association of Diving Instructors (PADI), the most-recognized dive training organization worldwide, has its own travel company, called PADI Travel, Howe said. Most inbound operators will book dives for advisors, he added, and suggested booking with Tahiti Travel Services, which works with dive centers in French Polynesia.
Reiner cleans coral as part of her coral restoration certification in Cozumel with the Cozumel Coral Reef Restoration Program.
• SORT OUT DIVE INSURANCE. Dive insurance through organizations like DAN and DiveAssure is a must, Reiner said. These programs are specifically geared for divers; in case of a dive accident, no other travel insurance covers it, she added.
• LOOK FOR TRULY SUSTAINABLE TRAVEL OPTIONS. As a biologist, former science teacher and advocate for the natural world, Reiner recommended booking sustainable travel. With specialized guides, travelers can get certified in coral restoration, research endangered turtles, tag sharks or even hunt lionfish, which are an invasive species in the Caribbean.
• BE CAREFUL WITH FLIGHT ARRANGEMENTS. Because of pressure concerns, make sure your diver has plenty of time between their dive and their flight. They’ll need at least 24 hours between coming to the surface on their last dive and taking their first flight, Howe advised.
• DON’T FORGET ABOUT THE NON-DIVERS ON THE TRIP. Find out how much your client wants to dive, then plan accordingly. And if you’re planning a trip for a couple or a group with some people who want to dive and others who do not, make sure there are nondiving activities. Pro-tip: Many dive centers can take non-divers out snorkeling while the divers plunge deeper.
In the lagoon of Bora Bora, Howe snorkeled and went diving with spotted eagle rays like those pictured.
A school of fish swims through the Fakarava, a UNESCO classified biosphere reserve due to its exceptional ecological value, in a photo titled “Water Ballet.”
A Packing List for Scuba Divers
DOCUMENTATION
The traveler will need to bring their certification card and their dive log.
SCUBA GEAR
This isn’t a requirement, but Reiner highly recommended divers bring their own gear, rather than renting it. That way, she said, the traveler is comfortable and familiar with their own well-fitting equipment. She packs her wetsuit, regulator, BCD (buoyancy compensator device) and mask with prescription lenses inside her carry-on, so if her packed luggage gets lost, she can still dive. Fins are the exception; given their large size, she packs those in checked luggage and can rent them if needed.
DIVE COMPUTER
Of crucial importance, the dive computer tracks depth while diving, monitors how much air is left in the tank and provides details on safety stops. “Your computer is the lifeblood of your dive,” Reiner said.
SUN PROTECTION
Reef-safe sunscreen is very important, though Reiner explained that some countries don’t allow sunscreen at all. In that case, a sun shirt or UPF-rated clothing can be helpful.
LEADERSHIP LESSONS From the Frontlines of Travel
EXPERT LEADERS SHARE STRATEGIES THAT WILL HELP YOU LEAD WITH PURPOSE AND BUILD A RELIABLE TEAM.
WORDS / JONI SWEET
You probably didn’t start your travel business dreaming about onboarding packets and staff check-ins. But, once you’ve built a thriving business, making the leap from solo advisor to agency owner is one of the smartest ways to scale without sacrificing the quality service your clients have come to expect.
Simply hiring contractors or employees isn’t enough to build a successful agency, though. It requires a strong, intentional leader to turn a group of individuals into a high-performing team that supports your vision.
You don’t need to go to business school to learn how to build that kind of team, but it does help to hear from travel industry pros who’ve done it themselves. Here’s their best advice for leading with purpose, scaling smart and turning your team into an asset that makes your business better — not busier.
SET CLEAR EXPECTATIONS FROM DAY ONE
Before you even make your first hire, good leadership means getting clear on what success in that role actually looks like. Janelle Grissinger, president at JCo Travel, recommended looking for people who have strengths in areas you don’t.
“I’m great at bringing in ideas and inspiration, but I need help with organization,” she explained.
Carry that self-awareness through to the job description. It should clearly outline what the role entails, which skills are essential and how you’ll measure success. Ángel Sarmiento, chief executive officer at Mita Residential, who manages more than 200 employees, recommended reviewing the job expectations collaboratively with the person you plan to hire.
“Let them know that if they complete this bulleted list from the job description, they will be a successful hire,” he said.
Then, get them started on the right foot with a thorough onboarding package. At JCo Travel, that includes a step-by-step guide for the company’s customer relationship management platform, required legal waivers and instructions on signing up with key suppliers.
CREATE A CULTURE OF CONNECTION
Culture isn’t just a buzzword at JCo Travel; it’s the reason her agency is on track to sell $50 million in travel in the next two years, Grissinger said.
How she hires is at the root of that culture. From the beginning, Grissinger focused on hiring advisors who were kind, driven and team-oriented — not just those with flashy sales numbers.
“I can teach a lot of things, but I can’t teach heart, and I can’t teach that team atmosphere,” Grissinger said.
Grissinger, who now manages a staff of 17 independent contractors, described her team as driven, but not competitive; accountable, but not too serious; caring and empathetic, but not dramatic.
“Just one person can quickly sour a whole group, so I have to be careful about who we bring in,” she explained.
But just as important as hiring the right people is nurturing that team culture every single day. Grissinger keeps her remote team connected through two constantly active group chats — one for work and one for everything else — and two monthly Zoom meetings to highlight what’s working, recent wins and ways to support each other during slower months. She gets the entire team involved in agencywide projects, like updating photo albums from FAMs and retreats, which helps create a sense of shared ownership and pride in the brand.
She’s also rolling out a new structure that pairs newer advisors with more experienced team members in pods, creating built-in mentorship and smaller support groups within the larger team.
“The mentorship was already happening naturally, but now we’re trying to direct it more into the onboarding process,” Grissinger said.
But even with all these virtual opportunities to connect, Grissinger believes nothing reinforces culture better than being together in person, hence why she hosts an annual team retreat. Nearly everyone at JCo Travel also attends the agency’s signature black-tie gala, which is a fundraiser for the children’s charity she founded, Heart of JCo.
“It’s important to the team and our culture. Everybody on my team is a bleeding heart, especially when it comes to kids,” she said.
MAKE FEEDBACK A TWO-WAY STREET
Creating space for honest, two-way conversations is one of the most effective ways to uncover solutions you might not find on your own and help your team understand exactly where and how they can contribute. (After all, that’s why you hired them!)
“You should make sure that you have regular feedback sessions that are bi-directional, where you’re not just talking about the business, but sharing actual feedback about each other’s work,” Sarmiento said.
When you’re providing feedback — especially criticism — Sarmiento
recommended “staying on your side of the net.” That means stating the behavior you observed and sharing how that affected you, your business or your client. Then, give them a chance to share their side of the story and work toward better outcomes together. Ask them what kind of support they need to improve, and listen with an open mind.
HANDLE MISTAKES WITH EMPATHY AND ACTION
Strong leaders know that whenever you add people to the team, mistakes can happen. What matters most is how you handle those mistakes. Your reaction directly influences whether or not your team feels safe owning up to their missteps and if they can trust you for support.
Grissinger recalled a time when one of the advisors on her team missed an attrition date for a wedding she was planning, resulting in a $50,000 charge.
“I didn’t want this to ruin either one of us, so I told her we were going to fix this together,” she said.
“If you put people first for real — what they need and who they are — the numbers will follow. In those moments, you truly have to be about more than just the sales.”
— JANELLE GRISSINGER
Rather than pointing fingers, she got to work asking vendors for favors and ultimately bringing down the balance significantly. Even though the advisor worked as an independent contractor and could have been fully liable for the charge, Grissinger opted to split it with her. She felt it was the right thing to do, and it showed her entire team they could count on her in a crisis. That kind of trust nurtures a team that’s willing to go the extra mile for a business.
“If you put people first for real — what they need and who they are — the numbers will follow,” Grissinger said. “In those moments, you truly have to be about more than just the sales.”
As much as you might wish you could control every detail, that’s just not reality. But you can control how you lead when it counts — and that’s how you turn a group of advisors into a team that’s committed, connected and ready to build something bigger with you.
Check-in to the Unexpected at THESE QUIRKY ACCOMMODATIONS
TRADITIONAL HOTEL ROOMS WON’T CUT IT ANYMORE — TAKE A WALK ON THE WILD SIDE WITH THESE UNUSUAL OVERNIGHT EXPERIENCES AROUND THE WORLD.
WORDS / SAMANTHA ANDERSON
A stay at the Buubble Hotel is a private experience, as guests are completely secluded in Iceland’s natural scenery.
With the industry’s interests shifting toward authentic adventures, globetrotters are prioritizing outdoor activities and one-of-a-kind experiences to better immerse themselves in the destinations they visit. For some, that might mean a casual hike through a scenic spot or snorkeling in crystal waters to witness aquatic creatures in their natural habitats.
And for others, it’s picking accommodations that offer a truly unconventional connection to their destination. From underwater viewing in the Maldives to a refurbished airplane on a cliff’s edge in Costa Rica, your next strange hotel stay awaits.
THE BUUBBLE HOTEL
Aptly referred to as “The 5 Million Star Hotel” for its undisturbed views of the night sky, The Buubble Hotel is an ideal blend of glamping and an Icelandic getaway. The transparent bubbles are divided between two locations — one in Hrosshagi (the Golden Circle area) and the other in Ölvisholt (the South Coast). Exact locations of the apparatuses are concealed until travelers arrive to ensure total privacy, at which point guests are provided with GPS coordinates easily leading them to their oasis.
Both the Hrosshagi and Ölvisholt locations house nine bubbles, each suitable for up to two visitors. The rooms themselves are only furnished with a double bed, and a shared home on the property provides bathrooms, showers and a kitchen area. Despite the bubbles being situated on the same property, they are strategically placed apart from one another, creating the illusion of isolation. The Buubble Hotel is open during both the summer and winter seasons, though its transparent structure makes it especially whimsical during the colder months. If travelers time it right, they can have front-row seats to the dancing Aurora Borealis above, all cozied up with the bubble’s heating system and warm blankets.
Should guests want to experience more of Iceland’s breathtaking landscapes, they can also book guided tours through the hotel. Excursions to both the Golden Circle and South Coast are available year-round, each one showcasing some of Iceland’s most iconic landmarks.
ANANTARA GOLDEN TRIANGLE ELEPHANT CAMP & RESORT
Set against a 160-acre bamboo forest with striking views of the distant Myanmar and Laos borders, Anantara Golden Triangle in Thailand’s Chiang Saen District presents a uniquely wild experience for visitors.
Available as an overnight activity for resort guests, Anantara’s Jungle Bubble room category presents uninterrupted views of Asian elephants wandering through the lush jungle foliage. While travelers typically don’t love to hear the heavy footfalls of their hotel neighbor through the bedroom walls when vacationing, this might be the one exception worth making.
Each dome offers one king-sized bed, sleeping two travelers. The room is fully furnished and air-conditioned, also featuring a private en-suite bathroom and seating area for maximum comfort. Alternatively, guests who want to share the experience with friends and family can stay in the Jungle Bubble Lodge, which has two bedrooms housing up to four people. The lodge also has a separate living space, an outdoor deck with a plunge pool, a lounge area and access to a private chef and butler service.
HOTEL COSTA VERDE
Lodged 50 feet above the ground on a jungle cliff, the 727 Fuselage Home is not for the faint of heart with its distinct “Survivor” vibe. The captivating arrangement — a luxury two-bedroom guesthouse in a refurbished plane — is located in Costa Rica’s Manuel Antonio jungle, within Provincia de Puntarenas.
In its former life, the vintage 1965 Boeing 727 transported intrepid travelers on South Africa Air and Avianca Airlines until it was put to its final resting place at the San José airport. Hotel Costa Verde salvaged the pieces, reassembling the plane in its current position on the property. With its perched viewpoint, the 727 Fuselage Home boasts impressive glimpses of Costa Rica’s stunning ocean and jungle landscapes, best seen on the plane’s outdoor deck, aka the former right wing.
Travelers are immersed in the Asian elephant’s natural habitat with Anantara’s Jungle Bubbles.
The renovated interior now features hand-carved teak furniture from Java, Indonesia, giving the space a rather natural and rugged feel. Additionally, the plane is air-conditioned, with two rooms and three queen-sized beds; each accommodation also has its own private bath and kitchenette for a more spacious stay. Travelers interested in the fuselage experience can also book the Sky Loft, Cockpit Cabana or Cockpit Cottage, three alternative options that may better meet a guest’s needs.
THE ALGONQUIN RESORT ST. ANDREWS BY-THE-SEA, AUTOGRAPH COLLECTION
A picturesque and charming property in the Canadian coastal town of St. Andrews by-the-Sea, The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection doesn’t appear outwardly strange. In fact, the pointed red roofs, castle turrets and white and black Tudor exterior give the impression of outdoor adventures blended with luxurious comforts. However, a stay at this property proves to be quirky once visitors settle in for the night and are lulled to sleep by the jingle-jangle of keys as a ghostly night watchman makes his rounds. That’s right — this adorable hotel is allegedly haunted by both friendly staff members and the lost souls of guests.
Unlike the Overlook Hotel from “The Shining,” nothing tragic mars the property’s long history, except for a fire in 1914 that destroyed the original wooden exterior. Still, previous guests have reported sightings of a young bellhop who eagerly shows visitors to their rooms and vanishes before accepting a tip and a senior staff woman who sets and rearranges tables in the dining area. A phantom bride also has been known to make an appearance in room 473, where she often weeps for her long-lost fiancé, and a child can be heard eternally playing in the halls.
The current (living) staff members assure that the spirits here are friendly, albeit a little haunted by their pasts. But, with 233 rooms, exceptional seaside golf, a three-story waterslide and indoor pool, a fullservice spa and access to the quaint town of St. Andrews, The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection strikes a perfect balance between eerie elegance and outdoor relaxation.
CONRAD MALDIVES RANGALI ISLAND
Reminiscent of the musical number “Under the Sea” in “The Little Mermaid,” the Muraka residence is fulfilling visitors’ underwater fairy tale dreams. Located at Conrad Maldives Rangali Island on the South Ari Atoll, The Muraka is a two-level accommodation, featuring one story 16 feet below the surface of the Indian Ocean and another above the glistening waters.
The top floor offers two bedrooms, an ocean-facing bathtub, an infinity pool, an outdoor deck and 24-hour butler service — ideal amenities for travelers to take in the surrounding Maldivian beauty. While the upper level is stunning on its own, the real magic is at the bottom of the residence’s spiral staircase. Here, a 180-degree curved acrylic dome encapsulates the master bedroom, giving guests an up-close view of the majestic creatures idly swimming by.
If sleeping underwater with the fish didn’t feel private enough, the Muraka residence is only accessible via seaplane or speedboat from the main Conrad property, offering guests a completely secluded experience.
MONTAÑA MÁGICA LODGE
Above: A property exuding coastal charm, The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection is haunted by over 130 years of history. Bottom left: The 727 Fuselage Home is ideal for larger groups, sleeping six between the two bedrooms. Bottom right: Appearing as though it were plucked directly from a fairy garden, Montaña Mágica is sure to be a surreal experience for travelers.
A hobbit-esque lodge in the Chilean Huilo Huilo nature reserve, Montaña Mágica is almost too dreamlike to be real. The intimate hotel resembles a mountain, with lush vegetation covering the exterior. A permanent waterfall runs down one side, delicately weaving its way past the rounded windows of each room, a feature that puts a cherry on top of the fantastical atmosphere.
Guests here will find that relaxation isn’t hard to achieve, as the property only offers nine rooms, giving visitors a peaceful experience. The accommodations are split between two categories, with the Standard arrangement measuring in at a comfortable 107 square feet. This style is suitable for a double or twin bed layout, also offering a private bathroom. Should travelers desire a little extra space, the rooms in the Superior category offer the same amenities in a slightly larger area.
In addition to the eccentric experience guests get when staying at Montaña Mágica, they also have access to perks such as an indoor pool, spa and sauna. Outdoor activities like horseback riding, rafting and hiking are also available and make great options to experience Chile’s untamed scenery.
Left: The Muraka is an underwater paradise featuring a curved acrylic dome 16 feet below the ocean’s surface.
Looking for inspirational content to share with clients, business tips, words of wisdom from industry leaders or insights on destinations, hotels and cruise lines?
The Compass on VAX has you covered.
Agency Logos on Articles
The Compass helps make content marketing a breeze with one click sharing buttons on the right-hand side of each article. Advisors can easily share the article on social media platforms or via email. And there’s no need to worry – content on The Compass is in front of the VAX login, meaning travelers can’t access anything you’re working on behind the scenes.
When logged into VAX, advisors will find that their agency logo and contact information are listed on the right-hand side of each article, and when they share the article with clients, the information is shared right along with it – helping to drive more business.
RSS Reader
The Compass content is now available on RSS readers. New, informative articles are published on The Compass almost every day. If you want to stay up to date on this content and you already use an RSS reader, be sure to customize your feed to include The Compass.
Walking the CAMINO DE SANTIAGO
COMPLETING THIS PILGRIMAGE IS A BUCKET LIST-WORTHY ACCOMPLISHMENT.
WORDS / CODIE LIERMANN
Camino de Santiago, Pilgrimage of Compostela, the Way of St. James, El Camino, The Way … though it’s called many different names, all of them refer to a network of pilgrimage routes that lead to the Cathedral of Santiago de Compostela, where the tomb of the apostle Saint James is located. What was once a religious tradition has transformed into a journey that people from all around the world come to accomplish.
“If you look at the history, a thousand years ago it was the pilgrims, and they walk all the way to the church, and at the beginning it was a very religious purpose,” said Sharona Rosenfeld, director of sales - leisure worldwide at Hilton Worldwide Sales. “But throughout the years it evolved, and now it’s very spiritual. You don’t have to be religious to go there. It’s something for your own sake, to do your own cleansing and have the moment to think.”
Rosenfeld recently completed her very own Camino de Santiago journey. After surviving cancer and looking for a way to take a step back from work, she was interested in doing a hike.
“I went through cancer twice, in 2016
and 2023, and I also wanted to kind of navigate myself from the high-pressure work environment. So it was like two things, and I thought, ‘You know what, what could be the best way to kind of like disconnect and challenge myself physically, mentally, emotionally,’” Rosenfeld said. “Some people were talking about this El Camino, which I didn’t have any idea what it is, and then I start reading about it. I’m like, I can do that. I said I am just going to pack my stuff and start with one week and see where it takes me.”
PLANNING AND PREPARATION
This experience of walking 150 miles over seven days was like achieving a milestone for her, but it wasn’t without preparation. Prior to booking this trip, Rosenfeld listened to several podcasts, did a lot of reading, watched YouTube videos and referenced social media groups where others provide advice on the journey.
“You have to be prepared. Like if you are going to stay in a hotel, don’t assume to get there and see what happens. Because at times, you might not find it,” she said. “I don’t like to plan everything, but there’s some basic stuff that you need to plan.”
There are companies available to help with
YOU DON’T HAVE TO BE RELIGIOUS TO GO THERE. IT’S SOMETHING FOR YOUR OWN SAKE, TO DO YOUR OWN CLEANSING AND HAVE THE MOMENT TO THINK.
various aspects of the journey. Rosenfeld had a company that delivered her suitcase from one location to the next, so the backpack she carried each day was able to stay light. Then her suitcase would be waiting for her at the next hotel.
Even without having to haul her main luggage, though, it’s still important to pack light overall, especially for the daypack. “It’s kind of symbolic if you think about it,” she said. “What do you really need? To have it in your backpack and that’s it. … So it’s kind of like in your life, you know, what do you really need or what do you want?”
THE EXPERIENCE ALONG THE WAY
Completing the walking journey is a huge accomplishment alone, but there is so much more to gain when choosing to take on this challenge. One thing Rosenfeld enjoyed was being immersed in the culture of the area.
“It’s very authentic hotels,” she said. “You blend with the culture. It’s not like you go to some kind of chain hotel because it’s all small towns, and there’s like a bed and breakfast, and it’s such a great feeling that you are really blending with the culture.”
Along the route, Rosenfeld got to see people living beautiful, simple lives, with lush vegetable and flower gardens, goats and cows, surrounded by a quiet calm. Those walking alongside her came from various backgrounds and had different purposes. She was amazed to see the variety of age ranges, a group of blind
people, someone in a wheelchair and someone without one of their legs. The willpower they had to finish the journey inspired her.
One thing that surprised her was that it was not as hard as she anticipated.
“I think that I thought it would be difficult, but it wasn’t really difficult because it’s not like a power walk,” Rosenfeld said. “You are walking at a pace where you embrace the nature. It’s so powerful, enjoying the scenery, the environment. You meet people from all over. You speak with them and exchange different stories. So before you know it, the day is passed, and you’re already finished walking.”
One piece of advice she shared is if you’re going to do this walk with a friend, choose someone you are comfortable with and who doesn’t always need to fill the silence. There are many moments of personal reflection, and conversation doesn’t need to be a constant.
Travelers encounter different features depending on which route they choose. For example, on the route Rosenfeld took, she passed by Monte de Gozo (the “Hill of Joy”), where people can let go of something. She described it as a symbolic place of reflection and release prior to completing the journey.
LESSONS LEARNED
There are of course lessons to be taken away from an experience like this. For Rosenfeld, while the physical part was not challenging, the mental aspect took time to master. Coming
from her current work environment, it was not easy to quiet her thoughts.
“I admit I’m a workaholic. I had to teach myself to disconnect. It’s more like a mental challenge because you are with your own thoughts for hours,” she said. “I think all together it’s a different environment and that when you walk, you really feel disconnected. There’s something there, something powerful … I can’t even explain it.”
Rosenfeld also admitted to being an impulsive person, sometimes doing things before she thinks, and this walk reminded her to slow down a bit. “I have to say that I’ve been all my life a very impulsive person,” she said. “I taught myself to step back, you know, relax. It’s all okay. It’s all good. … And when I came back, I call it the Camino mode.”
INSIDER TIPS
Less is more when it comes to walking Camino de Santiago, and keeping your feet comfortable is key. “I learned that, looking back, there are some things that I really didn’t have to take with me. If somebody will ask me, ‘what’s the most important thing for you to pack?’ it’s to have the right shoes, the right socks and to have the poles. These are a lifesaver,” Rosenfeld said. “Go back to the nature and you know, simplicity.”
As far as the best time of year to go, she recommends May, June or September. She said to avoid July and August, if possible, which are the hottest months.
In addition to these basics, Rosenfeld encourages people to just enjoy. “And then just have fun and be open. Just be open. Let it go, cause some people don’t let it go. They would like to be in control,” she said. “Just let the nature lead.”
WHAT’S AHEAD?
There’s no stopping her now — Rosenfeld plans to continue with the walking adventures. Next on the agenda is a two-week walk along the Via Francigena, starting in the Swiss Alps and making her way to Rome. And while she did have her laptop along during her Camino walk (but didn’t open it once!), she plans to leave it at home this time. Her daughter is also interested in joining her on an adventure when she turns 25 next year, so another journey will be in the works soon.
I ADMIT I’M A WORKAHOLIC.
I HAD TO TEACH MYSELF TO DISCONNECT. IT’S MORE LIKE A MENTAL CHALLENGE BECAUSE YOU ARE WITH YOUR OWN THOUGHTS FOR HOURS.
Planning A SAFARI?
START HERE
FROM CHOOSING THE RIGHT REGION TO MANAGING LOGISTICS, HERE’S YOUR STEP-BY-STEP PLAYBOOK FOR PLANNING HIGH-VALUE SAFARI TRIPS.
WORDS / NICOLE EDENEDO
At Ol Malo Lodge, a family-owned working ranch and wildlife sanctuary in northern Kenya, guests can experience horseback riding and scenic flights in the lodge’s R44 or R66 helicopters.
Early morning game drives across the Masai Mara. Balmy evenings around a tented fly camp beneath the stars.
The roars of nearby lions, marching hoofbeats and the wind whistling through the branches of Acacia trees across the savannah.
There’s nothing quite like an African safari, and travelers know it. The industry is booming, driven by strong demand, expanded luxury options and more offerings that cater to a variety of budgets and travel styles. It’s why travel advisors say it’s the kind of trip their clients want to take again and again.
“When we say life-changing, it’s not an exaggeration,” said Jenny Salentine, a safari specialist who oversees North and South America trade relations at Bush and Beyond, a Kenyan safari tour operator in Nairobi.
Salentine added that many first-time safari travelers end up returning to the continent after discovering how diverse and wild it is.
“Honeymooners will return with their new and growing families; couples will choose to take their families on multigenerational trips,” Salentine said. “A travel advisor who knows the continent intimately is well-positioned to
be the trusted source for their clients’ future nature- and adventure-focused trips.”
Go2Africa’s 2024 African Safari Report found that search trends for safaris increased 12% in 2024 compared with the previous year. Booking multiple countries to visit for safari trips versus just one remains popular, with the report citing a 29% to 34% jump, first seen in 2023 and remaining steady in 2024.
The safari season is widening, too. Typically, the peak travel season is June through August, with July being the most popular month. But according to Go2Africa, travelers are increasingly booking trips in June, September and October — and awareness about going on safari in the “shoulder season” months is also gaining more interest.
New safari lodges and camps, particularly in the luxury space, are continually developing, with brands like A&K Sanctuary, Wilderness Collection and Ker & Downey expanding their portfolios. Ritz-Carlton is slated to open its first safari camp in Kenya’s Masai Mara next month, and JW Marriott will add another property early next year.
Who is going on safari is also evolving.
Couples continue to make up the largest market of safari-goers, accounting for 45% of safari travelers. But Go2Africa reported that the rate of multigenerational family bookings has also increased. Solo travel is on the rise, too, increasing from 12% to 13% in 2024.
“There’s been a noticeable increase in families choosing safaris as their ideal holiday,” said Maija de Rijk-Uys, Go2Africa managing director.
“More lodges and experiences are catering to children and multigenerational travel, making it an incredibly rewarding experience for families looking to connect with nature together.”
From intimate luxury stays to rich cultural encounters, safari travel experts are adamant when they say there’s something for everyone.
“There’s a constant stream of new properties, experiences and emerging destinations,” said Valerie Paul, manager at Valerie Wilson Travel by Chase Travel. “Whether someone is dreaming of a classic game drive safari or a luxurious, private flying safari experience, there’s truly something for every interest.”
With so many options, how do you know where to begin planning a safari adventure? Here’s what Salentine and Paul recommended.
Planning a Safari
Step 1
STUDY THE MARKET
The best first step, according to Salentine, is to familiarize yourself with the industry and the continent where most safaris happen.
For advisors just beginning to learn about Africa, “the best way to grow your knowledge (and network) is to spend time exploring the continent,” Salentine said.
Joining a familiarization (FAM) trip with a tour operator or tourism board can help new-to-safari advisors get firsthand, on-the-ground experience, which Paul said is the most straightforward way to understand how safaris operate and what to expect. It can also uncover ways you can customize the experience for clients.
“Even one trip can give you unique insight into the wide variety of safaris that are available today,” Paul added. “Ideally, visit both East and Southern Africa and stay in a mix of accommodations — from tented camps to luxury lodges.”
Salentine said joining a FAM trip not only helps you learn about the destination but is also a great way to meet other travel advisors, share experiences and build a network that you can call on for advice, questions and insights.
“There is a Kenyan proverb: ‘If you want to go fast, go alone; if you want to go far, go together,’” Salentine said, adding that relationships are important for safari planning.
“The traveler is putting their trust in their advisor, and the advisor is drawing from their knowledge and the knowledge of their trusted partners in-country,” she added. “With a solid relationship, everyone benefits, giving the travelers the best experience and, on the off chance that something goes awry, a solid network to help work out any issues.”
Step 2 VET YOUR CLIENTS
Once you’ve familiarized yourself with how safaris work and what to expect, it’s time to get to know your clients.
“The key to booking a great safari is really getting to know your client and their travel wishes before you start planning,” Paul said. “Many travelers see a safari as a once-in-a-lifetime experience, so it’s important to help them explore the different options — from types of accommodations to how much game viewing they want or whether they’re comfortable with small aircraft transfers.”
Paul also recommended asking clients detailed questions early on and working with a trusted supplier.
“Take time to carefully review each proposal, and don’t hesitate to ask questions before presenting it to your clients,” Paul said.
View from treehouse suites at Sarara Camp as golden hour glimmers over the Mathews Mountains.
Step 3
IDENTIFY TOP SAFARI LOCATIONS
While spotting the Big Five — lions, leopards, elephants, buffalo and rhinos — remains a traditional safari goal, today’s travelers are just as eager to experience the full ecosystem, including giraffes, cheetahs and hippos.
South Africa is one of the most popular and in-demand safari destinations. It’s also one of the most reliable places for Big Five sightings. The country is home to Kruger National Park, one of Africa’s largest game reserves, as well as a number of other private reserves.
Tanzania, another popular choice, is home to the Serengeti, a sprawling region of protected savannah known for its annual great migration of more than two million wildebeest, hundreds of thousands of gazelles, zebras and other mammals who set out in search of water and food.
Kenya’s Masai Mara also draws visitors for its Big Five sightings and as a prime location to witness the migration.
Other standout safari destinations include:
• Botswana, for the lush Okavango Delta and Chobe National Park
• Zimbabwe, home to Hwange National Park and its 30,000 elephants, roan antelopes and the endangered black rhino
• Namibia, where desert landscapes meet thriving wildlife like elephants, lions, leopards and giraffes
Beyond the traditional game sightings, there’s also gorilla trekking in Uganda and Rwanda, along with abundantly diverse birdwatching opportunities in countries including Madagascar, Malawi, Zambia and Ghana.
And don’t forget safari-adjacent destinations that are also increasingly popular with travelers. Think beach destinations like Zanzibar, which is a popular addition to Tanzanian safaris, and Indian Ocean destinations like the Seychelles and Mauritius.
Step 4
KNOW WHEN TO GO
While safari opportunities are available yearround in Southern and East Africa, like most destinations, there’s a high season and a low season.
In general, the high season, or peak period, is cooler and drier and runs from May through October, while the warmer, low season, also known as the green or rainy season, runs from November through April or May. The exact months vary slightly depending on location.
The dry season offers milder weather — 70s during the daytime and cooler temperatures at night — and, in Southern Africa, increased visibility due to thinner vegetation, which means better wildlife-viewing conditions.
The rainy season is the hottest and wettest time of year, with temperatures climbing upward of 90 degrees during the day and short but frequent afternoon thunderstorms. Some camps close during parts of the rainy season, particularly in East Africa where rainfall can be
Guests staying at the rustic Lewa House, located within Kenya’s Lewa Wildlife Conservancy, can enjoy long bathtub soaks outdoors when staying in one of the property’s Earth Lodges.
A ship that takes you and your breath away
Get closer to Alaska than ever before on Star Princess®
Alaska is like recess when you were a kid. Freeing, full of joy and a little wild. This stunning landscape hasn’t changed, but your experience of it will. Starting summer of 2026, our newest ship, Star Princess,® will bring you to Alaska and Alaska even closer to you. And you’ll feel … awe (and then) some.
heavier. The benefits of going on a safari during this season are seeing lush, green landscapes and wildflowers and witnessing mating season and the births of new calves.
Pricing and availability are also important seasonal factors. Rates are higher in the peak season, and availability can be limited, so booking as early as possible is always recommended. In the low season, however, rates are lower; availability is more abundant; last-minute booking is more flexible, and parks aren’t as crowded.
Compare the benefits of booking during the high season versus the low season to offer your client the best experience for their needs.
Step 5
GIVE YOUR CLIENT A PACKING LIST
Luggage is always a point of interest among first-time safari travelers, and as Salentine and Paul noted, it’s important to communicate any requirements regarding size and weight, as travel between safari camps often takes place
In the lagoon of Bora Bora, Howe snorkeled and went diving with spotted eagle rays like those pictured.
on smaller planes. That said, traveling light is key, and soft-sided luggage or soft duffel bags are best.
Neutral colors are a staple of safari wardrobe as they help guests blend in with the environment more naturally, ward off insects and also help regulate body temperature throughout the day, as opposed to darker colors.
Packing athleisure wear can be useful, but clothes that are light and loose are the best way to go as they allow easy movement — think linen and cotton. Clothes with pockets are also handy.
Pro-tip for gorilla trekking clients in Rwanda or Uganda: Bring a pair of gardening gloves. They’re useful for scaling hillsides and trails covered in prickly flora.
Other packing essentials include sturdy, closed-toe shoes, hats with adjustable straps, sunglasses, plenty of sunscreen, bug spray, binoculars, swimwear and waterproof layers.
What not to pack is just as important. Travelers should avoid perfumes and scents,
formal wear (attire is generally casual throughout), camouflage print and, most importantly, drones, which are either banned or restricted in a number of safari destinations.
Step 6
DON’T FORGET INSURANCE
Travel insurance is usually required for African safari trips, noted Salentine. Safari companies will, at minimum, require a medical evacuation policy.
“There are many wonderful insurance companies out there; Travel Guard has been a solid choice for many travelers,” Salentine said. “For those who wish to compare policies to find the best one for them, travelinsurance.com is a trusted spot to start.”
It’s also a good idea to consider insurance that includes coverage for trip cancellations and interruptions, lost or delayed baggage, personal belongings and mishaps or injuries stemming from destination-specific activities like gorilla trekking and water activities.
Guests at Sarara Camp in Kenya can expect to engage in authentic exchanges with Samburu warriors and their vibrant community, where they will learn more about their culture, lifestyle and the incredible spirit of unity that weaves through all daily activities and tasks.
COURTESY OF SARARA CAMP
ALL-INCLUSIVE BEACHFRONT HOTELS
In Cancun, Oasis Hotels & Resorts offers the perfect place to enjoy with family, friends, or your partner. Enjoy entertainment for all ages, themed parties, relaxing spas, and gourmet cuisine ranked among the best in Mexico on Tripadvisor.
Earn up to $125 Bonus Cash on top of your commission at OasisConnect.net
Morning game drives during a stay at Tangulia Mara Camp in Kenya end with a picnic-style bush breakfast in the heart of the Masai Mara.
Beyond the AfricAn reserves
While already thriving, the safari market has continued to evolve and expand out of traditional destinations and into destinations that travelers may not always consider when thinking of wildlife experiences. Here are a few to keep in mind:
• GAMBIA: A lesser-known destination in Africa that offers unique safari experiences. Travelers can enjoy sightings of hippopotamuses, chimpanzees and wild boar at places like River Gambia National Park, Kiang West National Park and Bao Bolong Wetland Reserve.
• SENEGAL: Known for its sightings of giraffes, zebras, antelopes and rhinos at Bandia Wildlife Reserve.
• INDIA: A popular destination for tiger safari experiences. Popular parks include Bandhavgarh National Park, Ranthambore National Park and Kanha National Park.
• THE ARCTIC AND ANTARCTICA: Polar safaris are on the rise, with travelers looking to see polar bears, narwhals and beluga whales, humpback whales, penguins and seals.
No matter what kind of safari you’re helping a client plan, the rewards are indelible for trips planned with care and passion.
“I’ve specialized in safari travel for many years, and it’s helped me gain a deeper understanding of what clients truly want across all types of trips,” Paul said.
Planning safaris takes significant time and personal attention, Paul added, but said the reward is well worth the work and comes from delivering a truly transformative travel experience for her clients.
“It’s absolutely a great time to be in the safari business.”
SAFARIFAQS
TOP QUESTIONS FROM FIRST-TIME SAFARI GOERS, ACCORDING TO THE PROS.
What luggage should I use?
Travelers will need “soft, malleable bags below 33 pounds (East Africa) or 44 pounds (Southern Africa),” Salentine said.
Can I do laundry on the safari?
Yes, laundry facilities are typically offered as part of a stay at many safari camps.
What should I expect for camp amenities?
Amenities at safari camp sites vary widely, from austere to luxurious. Things like Wi-Fi, electricity and hot showers are commonly available, according to Go2Africa, but be sure you thoroughly understand what your client considers a “necessity,” and proceed accordingly.
What should I do if I have dietary restrictions?
Practically all dietary needs can be accommodated at safari camps with advance notice.
Should I be worried about my safety?
While it may seem scary, safaris have an extremely low fatality rate. Plus, there are “strict safety protocols to ensure a secure and enjoyable experience,” Paul said. For example, in Zambia, guides undergo a mandatory two-year training program, and safaris are accompanied by armed scouts.
What vaccinations will I need?
Though they may vary depending on the destination, common vaccines required for African safaris include flu, MMR (measles, mumps and rubella), polio, hepatitis A and B and DPT (diphtheria), pertussis (whooping cough) and tetanus.
A capuchin monkey in Costa Rica
How To Sell Responsible Wildlife Tourism
HERE’S YOUR GUIDE TO SPOTTING RED FLAGS, ASKING THE RIGHT QUESTIONS AND CURATING TRIPS THAT PROTECT BOTH ANIMALS AND TRAVELERS.
WORDS / JONI SWEET
Wildlife experiences are a bucket list item for many travelers — whether it’s walking with lions in South Africa, riding an elephant in Thailand or swimming with dolphins in the Bahamas. While these experiences can feel magical, they are sometimes made possible by cruel training methods, forced interactions that cause stress or lifelong confinement. Most travelers never see these realities, but they are increasingly causing concern. In fact, 79% of Americans say that tour operators should not sell experiences that cause wild animals to suffer, according to World Animal Protection.
Travelers want wildlife experiences that leave them with special memories, not ones they’ll regret the moment they learn what really went on behind the scenes. By knowing what to look for and what to avoid, you can infuse your clients’ vacations with animal-centered activities that are responsible, respectful and unforgettable.
THE TRUTH ABOUT ANIMAL ENCOUNTERS
On the surface, the animals involved in many tourism activities seem calm and well cared for. Guides often reassure travelers that the animals they’re seeing were either rescued or are supporting conservation efforts. But this illusion can sometimes conceal a darker reality, which includes traumatic experiences, isolation and being confined to areas that are much smaller than their natural habitat.
“They’re basically in prison,” said Meghan Verbeek, a wildlife product manager at Intrepid Travel, a responsible tourism operator that has a robust and current animal welfare policy.
Even activities that appear more hands-off can sometimes require the animals to be controlled and restrained for hours at a time. The cruelty certain animals endure would make many travelers avoid these interactions entirely if they knew the truth.
“Travelers don’t book these activities because they hate animals and want them to be in pain — it’s because they truly love them,”
explained Rebecca Gade-Sawicki, travel advisor and founder of Veggies Abroad, which offers small group tours and custom trip planning focused on responsible travel. “We want to see these elusive creatures we can’t find in our own backyard and feel in awe and inspired. The challenge comes from not actually knowing what goes on behind the scenes.”
Still, wildlife experiences remain a significant part of tourism, both for travelers seeking meaningful connections with nature and for
A giraffe in Kenya
communities relying on these experiences for income. In some cases, the revenue from wildlife tourism directly funds conservation efforts and essential services that, otherwise, communities wouldn’t be able to afford, such as health clinics and schools.
“There’s an argument to be made that the only reason we still have gorillas in the wild is because of tourism and the amount of money that people who want to trek to them bring in,” Verbeek said, pointing to how gorilla trekking permits support conservation and incentivize protection in places like Rwanda.
SIGNS A WILDLIFE EXPERIENCE IS (OR ISN’T) ETHICAL
Fortunately, these experiences don’t have to come at the expense of animal welfare. With careful vetting and the right partners, travel advisors can promote wildlife encounters that treat animals with compassion and still deliver a memorable experience for travelers.
As a baseline, Gade-Sawicki and Verbeek recommended looking for animal experiences that discern between domesticated and wild animals — and make sure that the latter are given the opportunity to live life as they would in nature.
“With a wild animal interaction, if you can get a selfie with it, touch it or get close to it, that’s not going to be an ethical animal encounter,” Verbeek said. “You don’t want your presence to interfere with their natural behavior or impose on their space.”
Elephant bathing, for example, sometimes forces elephants to undergo the cruel breaking process as calves by standing in pools of water for hours on end — something they’d never do in the wild — which can dry out their skin. Whale-watching excursions can also stress marine animals if many boats get too close to them. Ethical experiences prioritize animal welfare over entertainment value, allowing travelers to observe animals from a respectful distance without interfering with their natural behaviors or overcrowding them.
Another red flag? A tour operator who promises wildlife sightings.
“If they guarantee that you’re going to see a certain animal, there are ethical considerations,” Gade-Sawicki explained. “It could mean that they’re baiting the animals or that they’re actually captive.”
Don’t assume that a place labeled as a “sanctuary” is automatically ethical either. Some exist primarily to attract tourists — not provide a truly safe space for animals, as their names suggest — and may allow activities that unintentionally harm the animals. Some also participate in breeding programs that perpetuate a cycle of suffering or contribute to the illegal wildlife trade.
“True sanctuaries focus on rescue, reintroduction when possible and education,” Verbeek noted. “They should be aiming to reduce the number of animals in captivity, not increase it.”
She added that accreditation by the Global Federation of Animal Sanctuaries can be one sign that a sanctuary is following ethical practices.
Ideally, you’d have the opportunity to vet each operator you work with on the ground and see firsthand how well they treat animals. But, since that’s not always possible, start by reviewing their website and looking for signs of ethical practices:
• Do they avoid promoting hands-on experiences?
• Do they clearly state their animal welfare policies?
• Do they acknowledge that animal sightings aren’t guaranteed?
Gade-Sawicki and Verbeek also recommended that travel advisors check out travelers’ recent reviews and photos. They might mention things like dirty cages, guides driving too fast through natural habitats or other red flags that a particular operation should be avoided.
It can also be helpful to connect with the destination management companies (DMCs) of the places your clients typically want to visit for wildlife, Gade-Sawicki said.
“Having a conversation with professionals that run a DMC can help you determine whether an operator is working in the best interest of the animals,” she said.
GUIDING CLIENTS TOWARD BETTER CHOICES WITHOUT THE GUILT TRIP
Travel advisors might worry that refusing to book popular but unethical animal encounters could turn off clients. But, in practice, that hasn’t been the case for responsible tour operators like Intrepid.
“The response after we removed elephant rides from our tours was overwhelmingly positive,” Verbeek said. “If you educate people about how elephants are tortured, they no longer want to ride them, and they want to travel with people who are doing things properly.”
That education doesn’t have to be heavy-handed. Most travelers simply don’t know the full story behind these experiences, and they appreciate when their advisor helps them make more informed choices. Gade-Sawicki often reminds her clients about their pets and asks whether they’d want their dog or cat to go through the same kind of treatment. Once they understand what unethical animal tourism entails, clients are usually grateful that their advisor steered them toward something more humane.
“People typically want to do a particular activity because they like those animals,” Verbeek said. “If you give them as much information as you can about why that might not be the best idea, in a nonjudgmental, kind and empathetic way, people will pay money to observe them the right way.”
WILDLIFE TOURS YOU CAN FEEL GOOD ABOUT
Looking for ethical animal encounters? Here are some vetted tours to get you started.
• Boon Lott’s Elephant Sanctuary (BLES): Located in Thailand, this award-winning sanctuary lets small groups of travelers observe rescued elephants as they relearn natural behaviors.
• Volcanoes National Park Gorilla Tracking Permit: This experience takes small groups (eight or fewer) to see mountain gorillas in their natural habitat, with permit fees directly supporting conservation efforts and local communities in Rwanda.
• Homalco Wildlife and Culture Tours: This indigenousowned company offers the chance to see wild grizzly bears feeding on spawning salmon in British Columbia’s Great Bear Rainforest.
Left: A whale in Alaska; above: Elephant in Kenya; below: Three grizzly bears in the Great Bear Rainforest
Mastering the MEME
LEARN HOW HUMOR CAN PLAY A ROLE IN YOUR ONLINE MARKETING STRATEGY.
WORDS / JENNA BUEGE
Defined by Merriam-Webster as “an amusing or interesting item (such as a captioned picture or video) or genre of items that is spread widely online especially through social media,” memes are the Internet’s favorite form of communication. They’re akin to modern hieroglyphs, telling a visual story to their audiences and acting as an outlet for people to react to current trends and events in a lessthan-serious fashion.
A popular meme can spread like wildfire. And, while it might be hard to believe a side profile of Kermit the Frog sipping a piping hot cup of Lipton Tea or a dog in a bowling hat donning a dopey smile as the room around him bursts into flames — “this is fine,” he says — have any deeper meaning, when paired with the right words, memes are a way for members of the online world to connect with one another, their relatable nature fostering a bond between the people who “get it” and sparking intrigue among the ones who don’t.
“A meme is an idea, behavior, or style that spreads from person to person within a culture,” said Katie Murphy, social media manager at noticed. “(They) serve as a form of cultural commentary, addressing current events, trends, and issues in a satirical way. They tap into shared experiences and cultural references that resonate with a broad audience — they are simple, easily digestible, and humorous, which makes them easy to share.”
HOW MEMES CAN HELP GROW YOUR BUSINESS
Considering their popularity, it was only a matter of time until memes permeated the business world. As travel advisors scroll through posts shared by members of their professional circle — including big brands and tour operators — on places like Facebook, Instagram and even LinkedIn, they might find that things have gotten a whole lot sillier as of late. The reason for this general uptick in goofiness is twofold: 1) Creating and sharing memes helps to humanize a brand, and 2) Posting memes is an easy way for brands and business owners to attract and engage with their target audience. And the good news is, travel advisors can do it too.
“Travel advisors want to sell experiences, and in my experience it’s easiest to humanize content through relatable and timely content,” said Murphy. “Memes and trends are cultural currency. When used strategically, they allow advisors to show personality, connect with niche audiences, and make their brand feel modern and approachable. Memes break the ice, make people laugh, and build trust. They’re not just humorous, they’re tools for visibility, engagement, and brand differentiation.”
And while it might feel like a faux pas to crack jokes in a space created to promote your business, there’s data that shows the
value in becoming a “memer,” a person who creates or distributes memes. In fact, in an article titled “Memes: A Digital Marketing Tool For Every Industry,” Forbes shared that of the three billion people who use social media, 60% use it to share memes and funny content. Similarly, the outlet found that meme marketing campaigns garner nearly 10 times more reach than those without, citing 60% organic engagement on platforms like Facebook and Instagram — as opposed to the 5% of engagement seen by standard marketing graphics, according to Forbes.
KNOWING WHAT’S TRENDING AND WHEN TO POST
Ok, so you’ve decided you want to try your hand at meme marketing, but where do you start? According to Murphy, knowing what’s trending, what to post and when to post it requires some strategy. “It can be really tricky to know what’s trending, especially when things move so quickly in social media,” she said. “I keep a close eye on platforms like Instagram and TikTok to keep up. Pages like Memezar and Great British Memes on Instagram, and Girl Power Marketing on LinkedIn are super helpful for finding relevant, timely humor online. If a meme has been picked up by big brands or is being parodied excessively, it may be that it’s past its peak. I
also use gut instinct a lot. If I cringe when I see a trend, it’s likely time to move on.”
In the same vein, it’s important to understand that not every online trend or meme is going to be the right fit for your business. When determining if you should hop on the latest bandwagon, Murphy says you should ask yourself three quick questions: 1) Will my audience “get” it? 2) Does it align with my brand voice and values? And 3) Can I bring a unique spin to it, rather than just copying it?
“Not every trend is meant for every business,” she said. “If it feels forced, it’s best to skip it than risk looking inauthentic. (As a) best practice, adapt the trend to your niche. Take something universal and make it hyper specific to your audience.”
Canva: For memes, graphics and carousels
CapCut: For editing quick, trend-based videos
Notion or Google Sheets: For content planning and brainstorming
“This Is Fine” is a popular meme template used by online marketers.
Thanks to the nature of ever-changing algorithms, the best days and times to post on social media are constantly evolving. That being said, timing isn’t necessarily as important as sharing content consistently, with experts largely agreeing that posting regularly across platforms is essential for brands and businesses looking to gain more followers and boost engagement.
HOW TO CREATE A MEME
If you haven’t dabbled in meme marketing before, let alone created a meme of your own, getting started can feel intimidating. Luckily, Murphy says, while this form of content creation comes with its own learning curve, it’s extremely forgiving. “Your first meme might flop and that’s okay,” she said. “Don’t overthink it … Use humor to highlight a common frustration, joy, or quirk your audience experiences, (and) remember that low production value is part of the charm … The more you post, the better your sense of timing, tone, and audience response will become. Most importantly, have fun with it.”
When it comes to the creative process itself, there are a few essential tools every good memer needs in their toolbox, with Murphy listing Canva, CapCut, Notion and Google Sheets as some of her favorites. According to Murphy, Canva, with its free meme generator, is her go-to for making memes as well as graphics and carousels; CapCut is great for editing quick, trend-based videos, and Notion and Google Sheets are perfect for content planning and documenting ideas.
Advisors looking to learn more about how to use tools like Canva or CapCut can visit the platforms’ websites to browse their extensive collections of online tutorials. Similarly, if they’re interested in taking their skills to the next level, they might consider enrolling in Canva’s Design School to really up the ante. Alternatively, if advisors aren’t interested in picking up a part-time gig as “designer” to back their marketing efforts, that’s ok too, as, like we mentioned above, some of the best memes are as low frills as they come. Instead, it’s all about the statement they’re trying to convey.
“Humor, when done well, captures attention,” said Murphy. “Combine that with a simple message, and you’re winning.”
DID YOU KNOW?
VAX VacationAccess is here to help you on your meme journey with its Travel Inspo Tool Kit, a collection of ready-to-post, shareable content created specifically for travel advisors. Inside, travel pros will find Reels, social media posts, articles from The Compass on VAX and, of course, memes to instantly add to their social feeds.
A meme template featuring Kermit the Frog titled “But That’s None of My Business.”
INDUSTRY CHATTER ON A TOPIC THAT’S IMPORTANT TO YOU
“During a webinar, the presenter asked us to reflect on our most recent trip and share what stuck with us. We all mentioned experiences, food, art, new connections and time with loved ones — but notably, none of us remembered the price tag. This exercise has helped me shift the focus from cost to the true value of travel: creating lasting memories. By painting a vivid picture of the benefits and connecting my clients to what matters most to them, I’ve found it
easier to close sales and demonstrate the worth of investing in an elevated experience.”
MARICELA PRAYTHER, OWNER & TRAVEL ENTHUSIAST AT BE HAPPY NOMAD TRAVEL
“Ishow the value of a high-ticket item to my clients by connecting it to the experience. Luxury clients seek exclusivity and ease, and they value their time far more than money. I paint a vivid picture of the experience
for clients, using this knowledge to highlight what it feels like. For example, I describe what it’s like to have a private guide at a theme park, skipping all lines and being spontaneous. It’s about more than just convenience; it’s about turning a busy park into a personal playground and giving them the luxury of truly being in the moment.”
CHRISTY BROWN, OWNER OF LITTLE LUXURIES TRAVEL, AN AFFLUENT TRAVELER COLLECTION AFFILIATE
“When presenting a high-ticket item, I focus on how the experience will make my clients feel — the personalized touches, the sense of happiness, the moments that will stop them in their tracks. It’s about crafting something that reflects a long-held dream come to life. I help them step into that picture — whether it’s sipping on a Hugo Spritz on a boat
in Lake Como or dancing with school children in Kenya after a week-long safari experience — and that transformation is priceless. The value lies in the emotion, the memories and the sense that they’re exactly where
they’re meant to be.”
JESSICA PRESSLER, CEO & FOUNDER OF RADIANCE TRAVEL
“I focus on understanding their ideal vacation by learning about their must-haves. A detailed trip rundown helps demonstrate the value. When discussing pricing, I highlight the benefits of each option in relation to their specific wishes. For instance, with business class airfare, I describe the enhanced comfort and convenience for a relaxing journey. Similarly, if they want a private chef, the focus would be on the unique and memorable dining experience. In my experience, clients often recognize the true value in higherpriced options when they fully understand how each component contributes to making their dream vacation a reality.”
TERESA DEGRAFF, OWNER/TRAVEL ADVISOR AT COPPER CACTUS TRAVEL
“There’s truly no price tag on convenience when you’re on vacation. I often explain the value of high-ticket items by sharing real examples — like arriving in a new destination and being met by a private sedan driver who speaks your language. No confusion, no waiting in long lines and no stress figuring things out after a long flight. It’s all arranged
and paid for ahead of time so you can just relax and start enjoying. These kinds of thoughtful touches take your trip from good to great — and they’re worth every penny.”
TRACI HOFFMAN, OWNER/TRAVEL ADVISOR AT VACATIONS BY TRACI LLC
“High-ticket means different things to different people. My role isn’t to judge a price tag, but to understand what matters most to the traveler — and how I can assist, recommend or direct them toward experiences that leave a lasting impact. I focus on the ‘why’ behind the trip. Finding those meaningful add-ons that truly enhance the memories they’re hoping to create is just as important as booking the trip — and good for my business. Travel is deeply personal, and my job is to ensure every dollar spent adds value to the story they’ll tell for years to come.”
COLE SJOHOLM, TRAVEL ADVISOR AT INTELETRAVEL
“I
t starts with one word: transformation. I’m not selling a trip or a wedding. I’m selling peace of mind, time saved, elevated access
and a trusted advisor who gets their lifestyle. Clients invest because they know I handle the details, protect their time and deliver something they can’t DIY. Luxury clients don’t need convincing; they need clarity. I position the experience around the outcome, not the price. Once they see the level of curation and care, the cost becomes a footnote.”
COURTNIE NICHOLS, FOUNDER AND CEO AT TRAVELBASH & TRVLB
“Ishow value by emphasizing the overall benefits of the trip, not just the price tag. Most higher-ticket options save clients valuable time, offer more personalized attention and include in-destination support if anything goes off track. These extras aren’t just nice to have — they’re what make the difference between a good trip and an exceptional one. It’s about creating a seamless, rewarding and stress-free experience where clients feel truly taken care of, from the moment they leave home to the moment they return — with lasting memories and none of the hassle.”
NIKI KREMER, OWNER OF VIA TRAVEL SERVICE, INDEPENDENTLY AFFILIATED WITH
TRAVEL EXPERTS
DISCOVER NUNAVUT, CANADA’S NORTHERNMOST TERRITORY
Vast and secluded, this hard-to-get-to destination is worth the trek thanks to its rare arctic creatures, cold-weather activities and vibrant Inuit culture.
Spanning over 386,000-squaremiles, Nunavut, Canada’s northernmost territory, is absolutely massive in scale. In fact, the distant arctic land is so large, it represents a fifth of the country. However, despite its size, few outside the region’s 40,000+ residents have the honor of experiencing this chilly gem of a destination. This is because Nunavut — with its dazzling winter night skies, soaring mountain peaks and extraordinary wildlife — is
extremely remote with no major roads or highways leading to the area. Instead, hopeful visitors are forced to turn to more adventurous forms of transportation by air or sea — journeys that are valiant experiences in and of themselves. Despite its logistical challenges, for the most intrepid of wanderers, Nunavut has all the makings of a bucket list vacation spot, its utter solitude and unique culture beckoning them to wade into this unfamiliar territory perched at the top of the world.
BOREAL BEASTS AT THE FLOE EDGE
Beluga, walrus, muskox, caribou, narwhal and more, they all have a place in Nunavut’s animal kingdom. That’s right, narwhals, aka the “unicorns of the sea,” are anything but a myth, and in Nunavut, the quirky tusked whales can be spotted in spades as the fairytale-like creatures grace the waters of places like Arctic Bay, Lancaster Sound, Pond Inlet and Naujaat. While narwhal frequent this region throughout the year, travelers can up their chances of
WORDS / JENNA BUEGE
A polar bear walking as the sun sets
seeing them when they visit in May or June when the animals begin their summer migration journey. Of course, the polar bear — or “Nanuq” in Inuktitut — is another coveted animal encounter, and visitors will find they have the chance to spot them in several local communities, especially those situated near the ocean like Arviat, Hall Beach, Naujaat, Pond Inlet and Resolute. That being said, as the largest land carnivores on Earth, travelers should be warned to never approach a polar bear in the wild. Instead, the majestic beasts are best observed from the safety and comfort of a professional tour led by an experienced guide. Those longing for a wild moment they will never forget might consider traversing the floe edge, the area where the sea ice meets the open water. An essential part of arctic life, the floe edge is an ecosystem that changes with the seasons, serving as a hunting and fishing ground for both people and wildlife in permafrost-covered Nunavut. While locals depend on the floe edge to provide food, clothing and tools for the community, tourists flock to it to observe northern-based creatures, with seals, walruses, narwhals, sea birds and polar bears all being known to make an appearance. According to Destination Nunavut, May through July is an ideal time to visit the floe edge as that’s when the region begins to welcome spring, and the animals act
accordingly as they become more active after shaking off the deep sleep of winter. Considering the setting — ice sheets cozied up to some of Earth’s chilliest waters — it’s no surprise travelers are only encouraged to visit the floe edge alongside a trusted guide. As for how they’ll get there, snowmobiling is a popular mode of transportation, while day camps set up along the shore and sea kayaking are common ways to wait out the action.
ARCTIC ADVENTURES AND CULTURE GALORE
In addition to its remarkable wildlife, this Canadian territory is a haven for outdoor enthusiasts, paving the way for exciting activities like dog sledding, hiking, camping, snowmobiling, fishing, big-game hunting and paddling, as well as winter sports like heli-skiing and snowshoeing. Because of its location in the Arctic Circle, Nunavut experiences both the Midnight Sun and the Aurora Borealis, meaning visitors have the chance to spot the Northern Lights during the coldest months of the year and can enjoy near 24-hour daylight during the warmest months of the year. Finally, natural areas like Auyuittuq National Park, Baffin Island, Ellesmere Island and Sylvia Grinnell Territorial Park are all ranked highly among travelers, making them worthy additions to potential visitors’ must-see wish lists. What’s a visit to a new destination without a taste of the local culture? In Nunavut, people are proud of their Inuit heritage, and visitors will find residents are excited to educate others on traditional ways of life via storytelling, musical performances, soapstone carving, jewelry-making, artwork and more. There are a handful of museums for those interested in learning more about local life, including notable stops like Unikkaarvik Visitor Center, Nunatta Sunakkutaangit Museum, The Matchbox Gallery and Arctic Coast Visitor Centre.
A drone shot of tourists walking along the floe edge in Nunavut
Pretty greenery and mountain landscapes on Baffin Island, Nunavut
THE SUCCESSFUL OPENING OF UNIVERSAL EPIC UNIVERSE
Looking back on day one of the long-awaited theme park.
WORDS / JENNA BUEGE
Have you heard the news?
Something epic happened at Universal Orlando Resort in 2025. Following years of anticipation from members of the travel industry and theme park-goers alike, the beloved vacation destination celebrated the grand opening of Universal Epic Universe. This is Universal Destinations and Experiences’ most ambitious and technologically advanced project yet, comprising five immersive worlds for visitors to explore: Celestial Park, The Wizarding
World of Harry Potter — Ministry of Magic, SUPER NINTENDO WORLD, How to Train Your Dragon — Isle of Berk and Dark Universe.
With almost six months of operation under the new park’s belt, The Compass took time to chat with Tom Valley, director of travel agency sales for Universal Parks & Resorts Vacations, to look back on Epic Universe’s opening day and what the team is most excited for visitors to experience when they discover the extraordinary worlds that wait within.
ADVISOR FEEDBACK
“We were excited to welcome many of our U-Preferred and other top travel agency partners to the Grand Opening of Universal Epic Universe in May,” said Valley. “It was wonderful to receive overwhelmingly positive feedback from our partners and to hear how excited they are about selling Epic Universe. The ongoing feedback from the whole travel advisor community has been extremely positive. The reviews are fantastic, and that has translated into a tremendous amount of growth in sales.”
Celestial Park puts the “park” in “theme park.”
Speaking of sales, Valley says there are two resources advisors will want to keep handy to ensure their success selling Epic Universe and all other Universal Parks: 1) UniversalPartnerCommunity.com, a website with virtual training, destination information, sales tools, social media guidance and sales support for travel pros, and 2) VAX VacationAccess, advisors’ go-to place for learning about and booking Universal products for their clients.
A WEEK-LONG VACATION DESTINATION
“Now that we have a fourth park and 11 Universal Orlando hotels, it truly makes
Universal Orlando Resort a week-long vacation destination,” said Valley. “We are excited for guests to experience all that Universal has to offer, not just with Epic Universe, but the entire breadth of experiences we offer at Universal Studios Florida, Universal Islands of Adventure and Universal Volcano Bay.”
However, for those who are eager to take the portals at Epic Universe for a spin — yes, you read that right, portals(!) — Valley provided a brief overview of what guests can expect from each world, beginning with Celestial Park: “Celestial Park is the heart of Epic Universe and the first world that guests encounter … they will see acres of rolling gardens, chasing
waterways and strolling pathways. This is the world where we intentionally put the ‘park’ back in ‘theme park.’”
Up next is a fan favorite, the third installment of The Wizarding World of Harry Potter at Universal Orlando, The Wizarding World of Harry Potter — Ministry of Magic. “This awe-inspiring world features adventures set in wizarding Paris from Warner Bros. Pictures ‘Fantastic Beasts’ films and the British Ministry of Magic from ‘Harry Potter’ films,” said Valley.
Those looking to “level up” their vacation will find plenty of ways to do so at SUPER NINTENDO WORLD, an eagerly-awaited installment that “allows guests to step into the worlds of beloved characters like Mario, Luigi, Princess Peach and — for the first time in the U.S. — Donkey Kong,” according to Valley.
Just next door awaits How to Train Your Dragon — Isle of Berk, a land based on the “wildly popular ‘How to Train Your Dragon’ film franchise, where guests can explore a vibrant world where Vikings and dragons live together in hilarious harmony,” said Valley.
Finally, park-goers in search of a good fright, no matter the time of year, won’t want to miss a stop at Dark Universe, the shadowy realm where Universal brings timeless monsters like Dracula, The Wolf Man, Frankenstein’s Monster, the Bride of Frankenstein and more to life in Darkmoor, a shadowy village packed with ominous thrills around every corner.
3 Reasons Tom Loves Universal Epic Universe
1) “The Immersive storytelling in each of the attractions.”
2) “The highly themed restaurants and elevated culinary experiences. The food at Epic Universe is an extension of the stories being told in each of the five worlds. For example, Das Stakehaus is a dining hall run by vampire ‘familiars’ who size up unsuspecting patrons to be part of the vampire’s feast. Guests can enjoy a menu of kebabs, burgers, sandwiches and more.”
3) “The theatrical shows in Epic Universe are amazing and a can’t miss experience for families.”
Vikings and dragons live side-by-side at How to Train Your Dragon — Isle of Berk.
OUR BELOVED FLIPPERED FRIEND ANSWERS YOUR VAX QUESTIONS.
YOU ASKED: I have a client taking a redeye flight, and they won’t need their hotel until the next day. How do I match the hotel dates to their in-destination arrival date rather than their flight departure date?
MAXWELL SAYS: For this scenario, you’ll need to start creating your reservation on the Advanced Search page. You can find that link in the upper right navigation or at the bottom of the booking widget on the home page. To start your search, you’ll need to enter the departure date of the trip and the total number of nights, including the night your client won’t be staying in the hotel. From here, you want to expand the Hotel panel and enter the check-in date, which will be the date that your client will begin staying at the hotel. Once you begin the search, you’ll see that the hotel availability is pulling specifically
for the dates your clients need the hotel. This option also works great if you have clients who are staying with friends or family for a portion of their trip.
YOU ASKED: My client wants to send their credit card via email. How can I work with them in a secure way to collect the payment when due?
MAXWELL SAYS: Sounds like you’ve been paying attention to our previous issues of The Compass magazine and are looking for ways to protect yourself and your clients and reduce the risk of fraud. We have a great solution for this with our payment link. Depending on the brand you’re booking, you can send your clients a payment request that allows them to apply payment to the reservation on their own.
Simply retrieve the reservation and look to the upper right corner for the Payment Request link. You’ll see a pop up in the center of your screen. Complete the form with your client’s email address and your email address, and personalize the subject line. You can also edit the default copy in the email with any other message you’d like to send to your client. Just make sure you don’t edit the link that is included. Once you hit send, your client will have 24 hours to click the link and enter their payment details. If they miss the 24-hour window, they will need to reach out to have you send them a new link.
Have a question for Maxwell? Send it to us at training@vaxvacationaccess.com, and we’ll send it his way. Then check out the next issue of The Compass magazine to see if he answered it.
VAX DIY
VAX is more do-it-yourself than you think!
Did you know you can make changes to reservations, resend itineraries, refine searches to find specific availability and more on your own, right on VAX?
No need to call your supplier’s customer care center and wait on hold. Review our top do-it-yourself VAX tips and get step-by-step guidance for making these changes on your own.
Retrieving & Sharing Reservation Details
Changing Travel Components
Using the Hotel Filters
Adding Features & Transfers
Changing Passenger Info
Submitting
3 Reasons to Tune In
Name:
The Compass Word Search
Date:
25 YEARS OF VAX VACATIONACCESS
V Find and circle each of the words from the list below. Words may appear horizontally, vertically or diagonally, but forwards only.
Travel Inspo Tool Kit Maxwell’s List
New Advisor Education
VAX Training
Industry Calendar
Travel Resources
The Compass
Traveling with Denella
Anniversary Giveaway
Specialty Travel
Destination Pages
Travel Protection
Brand Showcase
Resort Waterpark Guide
Theme Park Guide Vacation Packages Advisor Incentives Offer Wizard Hotels and Resorts New Reservation Cruise
Find and circle each of the words from the list below. Words may appear horizontally, vertically or diagonally, but forwards only.
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
— Ralph Waldo Emerson
VAX Awards
VAX VacationAccess has always had one ambition: to make travel advisors’ lives easier and provide a platform for them to succeed. In no time, VAX became a household name in the travel advisor community, and as some may call it, their very best friend. Now boasting a community of 220,000+ leisure travel advisors, VAX has established its title as the award-winning leisure travel marketplace.
But you don’t have to take our word for it. We are proud to have won coveted industry awards for the many facets of VAX: our industryleading booking engine technology, our marketing resources, our travel advisor education and even our presence in print. We’re always striving to give our travel advisor users the best and to keep our winning streak alive.
