DAWSON LANGUAGE GUIDELINES External, or branded, communications from Dawson should generally follow AP Style (we’ve chosen this style because we believe in brief, concise writing – saying more with fewer words and characters). There are, however, some exceptions. Those exceptions – and other important grammar, copy, and style rules – are outlined in the pages that follow. Following these language guidelines enhances the integrity of our brand, by ensuring: •
Consistency
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Clarity
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Accurity
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Brevity
Branded Communications from Dawson include: •
Job board postings
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Social media posts (LinkedIn posts, tweets, Facebook posts, Instagram captions)
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All external advertising (B2B and B2C)
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All internal communication pieces (emails, newsletters, company updates)
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All printed marketing collateral and brochures
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Powerpoint and other Client-facing presentations
•
Email communication with all of our audiences
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