TIMES Vol. 55 / Fall 2022 Edition / www.therapedic.com
THE POWER OF COPPER SPEAKS AS IMMUNITY SUPPORT & SALES GROW PRINCETON, NJ
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he new Immunity collection has earned a spotlight again for the upcoming January 2023 Las Vegas Market with growing sales and support within markets where it’s been placed since launch earlier this year. Throughout the Midwest, West and Northwest regions, Immunity has received very positive responses and is performing well. Dealers and consumers appear to embrace the line’s unique high-content and scientifically tested copper story, which can be credited to the high awareness in the marketplace of copper and its health and wellness benefits.
anti-microbial and anti-fungal, reduces inflammation, and increases circulation, all of which can boost the immune system. The Immunity collection contains the highest copper content of any mattress made for consumers, consisting of copper woven into the fabric cover and infused in the mattress foam.
“Copper is recognizable. Consumers have known about its benefits for a while, starting with copper bracelets and necklaces, athletic wear and gear,” said Chris Sanders of Idaho-based Everton Mattress Factory. Sanders emphasized the fact that Immunity’s copper yarn content has been tested to be transferrable through bedding to the skin of the sleeper. Echoing Sanders’ comments about awareness of copper, Darren Sodikoff of The Bedding Group of Rock Island, Ill., said, “The overall messaging of the collection is resonating both with dealers (RSAs) and consumers. The general awareness of copper benefits is connecting with consumers while the merchandising of the line provides great options in comfort levels for the consumer to find the perfect mattress.” Early indications of the strengthening Immunity line include strong floor placement out of the gate according to Sanders, who estimated 60% of his customers carry the line or part of it, and others intend to carry it soon. Everton’s dealer base includes Idaho, Montana, Wyoming, Utah, Oregon and Nevada. With recovery through sleep and overall wellness becoming top priority since the pandemic—with no signs of that changing—health benefits is impactful in sales conversations. Research shows that copper, generally, is anti-bacterial,
Immunity Collection on display in Therapedic’s Las Vegas showroom.
“People appreciate the benefit of anti-bacterial translating to reduced inflammation and providing more pressure relief. The cooling copper fabric on the upper 3 models is also very appealing to consumers,” said Sodikoff. Further support for the collection is featured prominently on the new www.ShopTherapedic.com. Treasure Tannery of Therapedic Colorado says “dealers have embraced not only the product line, but also our approach to telling the unique copper story. They also appreciate being able to be represented on the website’s Find Immunity Retailer list. This provides them an opportunity to educate their consumers in a consistent manner, backed by science, with a beautiful website and strong marketing materials. All this adds strength to the quality mattress story dealers are trying to tell at the retail level.”