TIMES Vol. 53 / Fall 2019 Edition / www.therapedic.com
THEISMANN TOUTS TEAMWORK IN THERAPEDIC ADDRESS PRINCETON, NJ
uper Bowl champion quarterback Joe Theismann tossed passes to Therapedic licensees at the group’s annual meeting here.
Mathes, Therapedic’s vice president of brand relations, introduced a team-building exercise in which the licensees divided into three teams, with each team member assigned to paint a small section of a landscape.
He also connected with the licensees in an hour-long keynote address in which he shared leadership lessons forged in the crucible of the National Football League, where he spent more than a decade as a player.
The licensees followed detailed instructions on what they were to paint, and they studied the paintings that they were attempting to recreate, a group that included Van Gogh’s famous “Starry Night.”
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Then, when they were finished, their individual canvases were arranged together to present their group’s version of the artist’s original work. The members of each team posed with their finished work “Therapedic has been gaining market share in the highly competitive bedding arena with a team-oriented approach to the business,” commented Gerry Borreggine, Therapedic’s CEO. “We nurtured our team spirit with our art project, and we learned about what winning teams can accomplish from an elite NFL quarterback who helped lead his team to Super Bowl success.” From left: Stephen Walter, Joe Theismann and Gerry Borreggine.
“There are 53 players on a team in the National Football League and there are about that many of you in this room today,” he said, looking out at his audience, composed of Therapedic licensees from across the United States and from four countries. “You are individual contractors, just as I was an individual contractor in the NFL. You have the chance to be part of a team. That’s the most important thing.” Theismann talked about the importance of the team in the NFL, where each player has a job to do, one that affects the ability of the other players on the team to accomplish their goals. “You have to give the team the opportunity to support you,” he said. “You just can’t do it by yourself.” Theismann wasn’t the only one who talked about the importance of the team at the Therapedic meeting. Susan
In his address, Theismann talked about key Therapedic brand attributes—nimble, flexible, responsive, teamwork displayed on banners at the front of the room. He praised the nimbleness of the New England Patriots, whose commitment to excellence makes them a perennial standout. “Average doesn’t cut it,” Theismann said. “I have no interest in average. Why wake up and say: ‘I’m going to have an average day.’” He also told the licensees they “need to be nimble. You can’t be too locked in. Don’t be afraid to be flexible. Things may be going well. They can always be better.” Theismann singled out Borreggine, who he called “Coach Gerry,” and said he “has taken the company to another level.” He urged the Therapedic licensees to be open to new approaches in growing their businesses. “It’s a lot easier to be part of a team,” Theismann said. By David Perry, reprinted with permission, Furniture/Today