Mi Magazine | Issue 4

NOIR at night: Mitsubishi expands special edition lineup

PLUS:

• Saving money with Outlander PHEV

• Road trip with dogs

• S-AWC heritage

DISCOVER UNPARALLELED LUXURY IN

THE HEART OF TORONTO

Embark on a journey of bespoke experiences, curated specially for you. Indulge in breathtaking views from your private abode, dine at award-winning restaurants & bars, rejuvenate with wellness therapies at Spa myBlend and soak in the quiet luxury of tailor-made services at the exclusive Club Lounge.

An amalgamation of elegance and indulgence, The Ritz - Carlton, Toronto is your ideal getaway.

Mi Magazine

A Message From the President and CEO

Welcome to Mi Magazine!

We never stop innovating. For more than 100 years, Mitsubishi Motors has been developing cutting edge auto technology to fuel your adventures – but we’re not finished yet. Welcome to the fourth edition of Mi Magazine where we are excited to share the road warrior spirit that is Mitsubishi Motors of Canada. Our vehicles are designed to be your reliable and adventure-ready travel partner – like that friend you can call up on a Friday afternoon when you want to take a last-minute weekend road trip.

Similarly, we launched Mi Magazine two years ago as a way to show our Canadian customers and vehicle shoppers what Mitsubishi Motors has to and how our vehicles fit right into the Canadian lifestyle.

So, whether you are enjoying this magazine from the comfort of your own home or sitting in one of our 97 dealerships across the country, enjoy reading some of our vehicles’ most recent travels – perhaps they might inspire some of your own. The sky is limit as we choose to fuel the ambition that is on the inside.

And while we support your adventurous lifestyle with the vehicles in our lineup today, we continue to innovate and make plans for the future. After a 2023 that saw record-breaking sales in Canada, including selling more than 10,000 of our award-winning Outlander PHEV, we’re working to continue the momentum into the future.

Earlier this year we announced our Mitsubishi Momentum 2030 future product plan. It will see us continue our path towards increased electrification, where the future will hold a blend of new powertrains, including hybrid, plug-in hybrid and battery electric. There will be plenty to talk about in the pages of this magazine in future years as we’ve committed to either a brand new or completely refreshed model each year between 2026 and 2030.

We are now in our 22nd year in Canada, and our Mitsubishi Momentum 2030 plan sets out the roadmap to an exciting and long future of offering Canadians the vehicles they want.

As we embark on this electrified adventure, I would like to thank you, our customers, who continue to support Mitsubishi Motors in Canada, and all the hard working employees behind the triple diamond logo.

Sincerely,

Kenji Harada President and CEO Mitsubishi Motor Sales of Canada, Inc.

UNPLUG. GET OUT.

This is the Outlander PHEV. It drives fully electric. But it also has a backup gas engine. So you get the range and the efficiency to drive your ambition.

Mi Magazine

From the Editor

Welcome to Mi Magazine!

Sitting in the passenger seat of a White Diamond 2024 Mitsubishi Outlander PHEV, I found myself balancing the delicate threshold between adrenaline-fueled excitement and sheer terror. The surface was snow-covered pavement and we were completely sideways – full opposite lock - the driver’s foot planted firmly on the accelerator.

But things are not always as they seem.

We were, in fact, on a closed ice track in Mirabel, Quebec and behind the wheel was someone more qualified to understand the exact limits of this SUV than anyone on earth. Kaoru Sawase is known as the Godfather of Super All-Wheel Control, the legendary all-wheel drive system keeping this Outlander PHEV from being completely out of control.

Officially, he’s an Engineering Fellow with Mitsubishi Motors Corporation in Japan, but unofficially, he’s the inventor of one of the world’s most advanced and celebrated pieces of vehicle technology.

As you can read in the fascinating article ‘How Mitsubishi’s Lancer heritage shapes today’s award-winning lineup’ later in this issue of Mi Magazine, Sawase joined Mitsubishi Motors in 1988 and designed the computerized allwheel drive system that made use of four-wheel steering, four-wheel ABS, and four-wheel independent suspension, all of which was controlled by computers.

The system gained the world’s first Active Yaw Control in 1996, which helped Mitsubishi win four-consecutive World Rally Championship driver’s titles under Tommi Mäkinen from 1996 to 1999. But it wasn’t just about race cars. The system became the foundation of Mitsubishi Motors’ passenger vehicles, and remains one the key factors that sets our vehicles apart from the competition.

So it was perhaps this knowledge in the back of my head that made me not beg to be let out of the intentionally drifting Outlander PHEV on that snowy circuit. Instead, I pleaded with Kaoru Sawase to do another lap, this time going even faster, and getting just a little bit more sideways.

Meeting a legend of the automotive world is rare. Being in a vehicle with the inventor of S-AWC as he tested the latest version of his creation (and doing so while sitting in the comfort of a luxurious plug-in hybrid SUV with heated leather seats) was an unforgettable experience.

Happy reading,

Dan Dakin Editor, Mi Magazine Manager, Communications Strategy and PR Mitsubishi Motor Sales of Canada, Inc.

• LONG TREADLIFE

• QUIET COMFORTABLE RIDE

• SUPREME WINTER TRACTION

• EXCELLENT WET PERFORMANCE

Mitsubishi Outlander PHEV in Montreal, Quebec at night.

by Victor Aerden

Photo

Celebrate Canada 2024

Summer and fall events

We’re in peak outdoor activity season, and Mi Magazine rounded up a few of the best both open-air and covered events happening across the country this summer and fall.

BRITISH COLUMBIA

Barnside Harvest Festival

September 13, 14 and 15

The inaugural Barnside Harvest Festival was held in the fall of 2023. It returns this year to Paterson Park in Ladner, British Columbia during the dates of September 13-15. The lineup of musicians is impressive and the 2024 edition will feature a wide range of Canadian and international talent on several stages over the three-day event. Performers include Juno award-winning band the Glorious Sons with the Trews. The popular Paw Pals Electric Picnic will take place on Sunday, along with the artisan market and more.

ALBERTA

Marda Gras Street Festival

August 11

For one day each summer, the trendy Marda Loop shopping district in Southwest Calgary transforms into the city’s longest running street festival. Fun for all ages visitors can check out the pet photo booth and pageant, as well as the live music, dance and entertainment. Or browse the 190 shops, boutiques and restaurants. Running 10 a.m. to 5 p.m., everything is located on 33rd Ave. SW between 19th and 22nd St.

PHOTO BY EUGENE AIKIMOV

SASKATCHEWAN

PBR Saskatoon Classic

October 25 to 26

See some of Canada’s top professional bull riders at the Saskatoon Classic. Happening over two actionpacked days at the 13,000-seat SaskTel Centre sports complex, these athletes engage in eight-second man vs. animal duels in a self-billed “rock concert environment, complete with pulsating music, explosive pyrotechnics and fast-paced production.” Tickets are on sale now starting at $37 a seat.

MANITOBA

Manitoba Airshow

August 3 and 4

Hosted by Southport Aerospace Centre, the Manitoba Air Show is two days of incredible civilian and military aerial performances. Highlights include the Avro Lancaster of World War II fame, the twin-engine CF-188 Hornet fighter jet, and of course the iconic red and white Canadian Forces Snowbirds 431 Air Demonstration Squadron. On land there are static displays, the Piston and Props Car Show and plenty of food and drink vendors.

QUEBEC

Halloween on the Plains of Abraham September 28 to November 17

ONTARIO

The Collingwood Art Crawl

September 20 to 21

Take part in this 12th annual free self-guided art and music tour in the heart of downtown Collingwood. Meet local artists working in a variety of disciplines like sculpture, photography, painting, jewelry, textiles and mixed media. Musicians will also be playing a multitude of genres from rock and country to jazz and R&B at multiple venues.

Nestled in the historic Battlefields Park in Quebec City is the Plains of Abraham, where brave souls are invited to participate in some spooky fun. Learn about the grim history of the Plains — for example historical anecdotes presented inside the mysterious Martello Tower 4 built in the early 1800s — stroll through the Halloween Garden, marvel at the live falconry demonstrations and much more.

NEWFOUNDLAND AND LABRADOR

Muddy Hold Scuff ‘n Scoff

August 5 to 11

Touted as the beach party of the year, guests are treated to delicious local fare such as fish and brewis (cod and hard bread) and cod tongue on the white sandy beaches of Musgrave Harbour in Northeastern Newfoundland. After getting a bite to eat, enjoy a demolition derby, ATV racing, card boat races and lots of interactive games for the whole family. Cap off the weekend with a fireworks extravaganza.

NEW BRUNSWICK

Charlotte County Fall Fair

September 21 to 22

Celebrate rural living and officially kick off the autumn season at the Charlotte County Fall Fair, held on the beautiful Ganong Nature Park grounds in Dufferin, NB. Returning favourites include homesteading displays, historical re-enactments, wagon rides, hands-on kid’s zone, craft and produce vendors and concession stands — all with a focus on sharing the history and continuing development of the community.

PRINCE EDWARD ISLAND

International Shellfish Festival

September 19 to 22

Set against the stunning backdrop of PEI, the International Shellfish Festival puts the Atlantic ocean’s oysters, mussels and lobster on centre stage. Over four days, the event features culinary demonstrations, celebrity chef appearances and mouth-watering seafood dining experiences showcasing indigenous foods. For a full schedule visit the website: peishellfish.com/schedule-events.

NOVA SCOTIA

Halifax Seaport Cider & Beerfest and FIZZFEST

August 8 to 10

Sample over 300 unique beers, ciders, hard seltzers, sodas and pre-mixed cocktails — many of which aren’t available in NSLC stores — at the annual Halifax Seaport Cider & Beerfest and FIZZFEST. Be sure to pair the beverages with offerings from a mix of restaurants serving up regional delicacies. Providing a bumping soundtrack to the festivities is Canadian DJ/producer Jason O’Grady, aka Karate Kactus, and Halifax’s own DJ Randora.

2024 Eclipse Cross NOIR Edition

It was just after 3 p.m. EST on Monday, April 8 when the sky went dark. It felt dramatic. Almost apocalyptic. Birds stopped chirping thinking night had arrived. All went quiet. And then the sound of applause and cheers, as people on porches, in parks, schools and on jobsites watched in awe as the first Total Solar Eclipse was visible in large swaths of Canada in years.

It felt somewhat appropriate that sitting under that mid-day ‘night’ sky sat the 2024 Mitsubishi Eclipse Cross NOIR, the latest edition of Mitsubishi’s five-seat compact sport utility vehicle.

More than just a special edition, the Eclipse Cross NOIR is a bold statement of individuality and sophistication.

The Eclipse Cross model line was designed to offer a truly unique and unmatched driving experience. Everything from the elegant Dynamic Shield design to the intricate details in the interior work together to create a sleek and refined look that stands out from the competition. The Eclipse Cross has always been proudly unconventional. The 2024 model continues this tradition with an aggressive front end and sleek body lines, combined with Mitsubishi’s legendary Super All-Wheel Control system.

The NOIR Special Edition for 2024 takes the proven Eclipse Cross platform and upgrades it with a wide array of aesthetic enhancements.

Let’s start with the exterior. This Eclipse Cross NOIR edition has a striking presence in its Tarmac Black Pearlescent colour finish. The 18” black-painted alloy wheels with black lug nuts add a touch of class, while the gloss black skid plates at the front and rear hint at its adventurous spirit. And then there’s the large black spoiler that adds an element of sportiness to its silhouette, along with the black door mirrors.

But the true essence of the NOIR line comes through in the interior, which features a combination of luxury and refinement. The steering wheel with grey stitch and a black meter bezel add sophistication. The gloss black centre panel garnish contrasts beautifully with the dark silver instrument panel garnish and door grip. The Eclipse Cross NOIR also features aluminum pedals, which provide a sporty feel and complete the interior’s upgrades. The NOIR also features a colour heads up display, allowing you to see your speed, cruise control settings and enabled safety features. Though not necessary at this time of year, the Eclipse Cross also offers heated front and rear seats, a heated steering wheel, a windshield wiper de-icer and heated power folding side mirrors.

Like the other Eclipse Cross models, the NOIR features an impressive Mitsubishi Power Sound audio system. With eight speakers throughout the cabin, you get crisp audio without a premium price tag. The

infotainment system is simple to use and offers wired Android and Apple CarPlay connections.

On the road, the Eclipse Cross prioritizes safety with an array of advanced features. Forward Collision Mitigation warns drivers of impending frontal collisions with both vehicles and pedestrians. If necessary, it can automatically apply emergency braking to reduce the severity of or prevent a collision altogether. Lane Departure Warning ensures drivers stay within their lanes by alerting them if their vehicle unintentionally drifts. With automatic high beam headlights, drivers can navigate dimly-lit roads with ease as the system automatically switches between low and high beams based on detected light levels of oncoming vehicles.

The Eclipse Cross NOIR is powered by a 1.5-litre direct-injection turbo engine. Combined with a standard Continuously Variable Transmission (CVT) and eight-speed Sport Mode, the Eclipse Cross delivers quick and responsive acceleration. The NOIR features Mitsubishi’s Super All-Wheel Control system, which is the world’s most advanced all-wheel drive system. Three selectable drive modes are available at your fingertips to provide the fun-to-drive dynamics needed for an active lifestyle. Whatever the weather conditions and whatever the road conditions, the Eclipse Cross NOIR Edition handles it with ease. For fuel economy, the 2024 Eclipse Cross comes in at 9.6 L/100km City, 8.9 L/100km Highway and 9.3 L/100km combined.

You also get the benefit of impressive towing ability with up to 2,000 lbs of towing capacity.

Like all Mitsubishi Motors vehicles in Canada, the Eclipse Cross NOIR is covered by an industry-leading 10-year/160,000 km powertrain limited vehicle warranty, a five-year/100,000 km new vehicle warranty, and five-year/unlimited km Roadside Assistance.

At $37,998, the Eclipse Cross NOIR is a fantastic value for a compact SUV that looks great and performs event better. If you’re looking for more options, there are four other trim options from the ES S-AWC at $29,398 up to the GT S-AWC at $38,498.

Regardless of the option you go with, the Eclipse Cross lineup is a fun-to-drive vehicle that will handle the adventures you throw at it. And unlike the Total Solar Eclipse that won’t be visible again in Canada until 2044, the Eclipse Cross can be seen in driveways and city streets across the country every day. Mi

Expanding NOIR:

Mitsubishi adds special edition to full 2024 lineup

If you’re looking for a bigger or smaller Mitsubishi Motors vehicle than the Eclipse Cross but you want still want NOIR Edition’s elegance and style, you’re in luck. For the 2024 model year, Mitsubishi is offering the NOIR trim in all five of its vehicles sold in Canada. All come with exterior and interior visual enhancements, and land in the mid- and top-range trimlines.

The Outlander PHEV (Plug-In Hybrid Electric Vehicle) compact sport utility, which won the AJAC Best MidSize Utility Vehicle in Canada Award for 2023, returns as the brand’s flagship model with some features previously offered on higher-priceline trims now being offered standard in lower trims. The Outlander PHEV remains Canada’s best-selling PHEV SUV, a title it has held since being introduced to the Canadian market in 2018.

The NOIR Edition arrived in showrooms earlier this summer and includes 20” black painted alloy wheels, a matching grille, mirrors and stylish skid plate, as well as available Dynamic Shield and scuff plate illumination. Inside, you get an upgraded interior with additional dark trim pieces and NOIR edition stitching.

The AJAC Award-winning Outlander SUV gas model sees some key changes for 2024 to better align the gas model with the trimlines of the Outlander PHEV. The LE Premium trim has been dropped for 2024, leaving six trims for the Outlander gas, including the ES, SE, LE, SEL, GT and GT Premium.

Based off of the GT trim, the NOIR Edition Outlander includes the exciting visual enhancements that further define the Outlander as a sleek, high-end and refined SUV. Similar to its PHEV sibling, the Outlander gas gets the 20” black painted alloy wheels, black painted grille, mirrors and skid plate styling, as well as interior visual enhancements.

The Eclipse Cross NOIR Edition was the first of the SUVs in the Mitsubishi Motors lineup to be available in showrooms as the special NOIR Edition. Based on the SEL trim, the Eclipse Cross NOIR gets gloss black front

and rear skid plates, black 18-inch alloy wheels, a striking large black spoiler, black door mirrors, a black grille and black “ECLIPSE CROSS” hood lettering. Inside, the NOIR trim gets an upgraded steering wheel, black and dark silver trim pieces, dark grey accent stitching, aluminum pedals and Mitsubishi Power Sound Audio with eight speakers.

The popular RVR carries over the value-packed features from the previous model year except for the SEL trim, which now gets power-folding door mirrors as standard equipment. The 2024 RVR is available as a front-wheel-drive ES trim or in four trims with allwheel control as standard equipment, including the ES, SE, SEL and GT.

Based on the SEL trim, the RVR NOIR is available in Labrador Black and Titanium Grey and comes with black-painted 18-inch alloy wheels, a large black spoiler, black door mirrors and a gloss black grille. It also comes standard with a panoramic sunroof. Inside, the RVR NOIR adds a black headliner, leather-wrapped parking brake lever, red interior stitch accents and aluminum pedals.

Even the entry-level Mirage gets the NOIR treatment for 2024. Built off the ES, the NOIR adds key features such as 15-inch black alloy wheels, a black rear spoiler, red grille accents, LED headlamps, fog lamps and the option of a two-tone roof combination. Inside, the NOIR is enhanced with red stitching on a leather-wrapped steering wheel and gear shift knob, seats with red inserts and stitching, as well as gloss black air vent and shifter console garnish.

For more information and pricing on the full 2024 Mitsubishi Motors NOIR Edition lineup, visit mitsubishi-motors.ca/en/noir-editions

Gear and Accessories

When traveling, compact travel accessories are king. The items on this list will help you cut down on space while making your experience abroad pleasant and memorable.

Asus Zenbook S13 OLED

The Zenbook S13 OLED is the latest Ultrabook from manufacturer Asus. Measuring just one centimetre thin, this 13.3-inch compact laptop is the thinnest in its class. With solid IO options including one USB 3.2 Type-A port, two Thunderbolt 4 ports, one HDMI and one 3.5mm audio jack, it’s ready for any business you need to handle while on the go. A beautiful 16:10 OELD HDR NanoEdge display offers a bright and crisp image even in sunlight, making it ideal for a variety of settings.

The Zenbook S13 OLED has an Intel Core Ultra 7 processor, 16GB LPDDR5 RAM and 1TB M.2 NVM2 SSD standard with optional upgrades for most internal components. A 63Wh battery capacity means you’ll have no problem working all day. Thanks to fast charge the Zenbook S13 OLED can easily be charged from 0-70% in under an hour letting you work as long as you need. If you’re looking for the thinnest, most compact productivity machine around the Zenbook S13 OLED has you covered.

XGIMI MoGo 2 Projector

Speaking of compact tech designed with travellers in mind, XGIMI has recently introduced its new MoGo 2 Mini Projector. This 400 ISO Lumens smart projector comes equipped with Android 11 TV, built-in 2 x 8w Dolby Audio speakers and XGIMI’s intelligent Screen Adaptation technology, the MoGo 2 is ready to be set up anywhere you can find a wall.

Thanks to the use of DLP (Digital Light Processing) the MoGo 2 is rated for over 25,000 hours of projection. As for travel size, coming in at 1.1 kg and under 5 inches wide, the MoGo 2 easily fits inside your carryon. Thanks to Android 11 TV and built-in Wi-Fi, users can log into all of their favourite streaming services without ever needing to connect an external device or mirror to the projector. For those looking for a little extra audio, the MoGo 2 supports external Bluetoothenabled speakers. It’s a sleek, easy-to-carry entertainment solution.

Gamesir X2s Mobile Controller

Speaking of gaming, if you’re looking for ways to level up your mobile gaming experience then look no further than the X2s Mobile Controller from Gamesir. This USB Type-C mobile controller comes equipped with Hall Effect thumbsticks and triggers designed for precision control over its five million rotation and click life cycle. Leveraging magnetic sensors instead of traditional mechanical switches, the sticks are not prone to drift associated with traditional controllers.

For those that are looking for extra precision, the X2s comes with two trigger modes, traditional analog trigger (full compression of the trigger) and hair-trigger (only a slight compression is needed to activate the sensor). Gamesir has also included full turbo button programming and microswitch bumpers to help give the controller a premium feel. With a movable USB Type-C port for ease of connection, support for iPhone 15 and Android and a beautiful retro-inspired design, the Gamesir X2s Mobile Controller is the perfect companion for long flights.

ROG Phone 08

For those looking for a new phone that offers a next-level gaming experience the ROG Phone 8 from Republic of Gamer is worth considering. Equipped with a Snapdragon 88 Gen 3, 12 GB of RAM and 256GB of storage, it has plenty of room to handle your games, photos and whatever else you would need to store. A beautiful 6.788 FHD+ AMOLED screen offers a beautiful 1,600 nit brightness and a gorgeous viewing experience.

The ROG Phone 8 can handle more than just gaming. Equipped with a Sony IMX8890 50 MP sensor, the photo looks gorgeous. Video enthusiasts should also take note as the ROG Phone 8 can capture up to 8K 24fps with ease. Equipped with the latest in wireless tech and full dual-SIM, 5G compatible data options the ROG Phone 8 is a powerhouse for any user.

Gear and Accessories

Sennheiser Accentum Plus Headphones

For those looking to turn off the screens and enjoy a good audiobook or listen to their favourite band, this next piece of tech will help elevate your listening experience. The Accentum Plus Headphones are Sennheiser’s latest midrange model to hit the market. Offering impressive ANC (Active Noise Cancellation), long battery life and impressive sound, the Accentum Plus headphones are an outstanding piece of technology.

Sennheiser’s signature sound profiles are present and accounted for offering a wider soundstage than many of its competitors. This is all thanks to the angled transducers which help expand the overall soundstage resulting in a fuller and more immersive sound experience. Thanks to the Sennheiser app you’ll have no trouble creating multiple audio profiles or can simply allow the Sound Personalization software to help you create a unique audio experience to suit your needs. With quick charge capabilities, easy connection options and a comfortable wearing experience the Sennheiser Accentum Plus headphones are a solid option to meet your audio needs.

Kobo Libra Colour

If reading is more your pace, consider the Kobo Libra Colour. The latest model in the excellent Libra series, the Kobo Libra Colour offers a whole new standard for E Ink-enabled eReaders. Leveraging the power of the 7” E Ink Kaleido 3 Display, the Libra Colour is Kobo’s first colour eReader. With impressive 300ppi Black and white and 150 PPI colour content, readers never have to worry about sunlight disturbing their reading experience.

With 32 GB of storage, the Libra Colour can easily store up to 24,000 eBooks or 150 Kobo Audiobooks. With support for the Kobo Stylus 2, you’ll have no issues highlighting your favourite quotes, taking notes on a page or doodling in the included notepad. As for the aforementioned audiobooks, thanks to built-in Bluetooth, you’ll have no problem listening to your audiobooks with your favourite headphones. With weeks of battery life and a compact form factor, the Kobo Libra Colour is a reliable travelling companion no matter where you find yourself. Mi

Math Lesson

How owning an Outlander PHEV can save you money

The electrified vehicle (EV) landscape seems to grow by the day, with nearly every automaker offering at least one in their lineup. It’s interesting to watch, but if you’re in the market for an EV, there’s a lot to think about. Not only is there a diverse mix of hybrids, plugin hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs), the higher EV prices add to questions about what makes sense financially.

First, the basics. Hybrids are best for those who want to dip their toes into electrification; their electric motors help with the gas engine’s acceleration and fuel economy. Battery electrics offer zero emissions with no stops for gasoline, but they also suffer from comparatively limited range and a reliance on slow charging speeds, which deters many people from taking the fully electric plunge.

And then there are PHEVs; these vehicles feature a shorter electric range than BEVs, but the onboard gas engine means they can be driven longer distances and fueled at conventional gas stations, alleviating socalled ‘range anxiety’. And while they may still be more expensive to purchase than their purely gas-powered brethren, doing some math reveals that they make sense for many drivers.

Yes, the MSRP is higher, but when you look at the lifetime costs that come with a PHEV, you may find they make sense for your driving needs. Let’s take a look at the Mitsubishi Outlander PHEV, the best-selling PHEV SUV in Canada.

The Outlander PHEV starts at $48,198 for the base ES S-AWC version, going up to $58,198 for the top-line GT Premium S-AWC or $59,698 for the GT NOIR special edition. While that base price is a little more than $14,000 higher than the Outlander gas version, the Outlander PHEV qualifies for $5,000 in Federal iZEV funds, anywhere in Canada. And there’s more, depending in which province you live: Quebec and New Brunswick add up to $5,000 more; Nova Scotia adds up to $3,000, Prince Edward Island up to $2,500, British Columbia throws in up to $2,000 and Newfoundland and Labrador top up $1,500. These all add up to a big reduction in spending before you even drive off the dealer lot.

And then there are the fuel savings. First off, consider that Statistics Canada has found the median one-way commute to the workplace for Canadians is under nine kilometres. Even if you factor in dropping the kids off at school, getting groceries or going to yoga, the average daily drive would be far less than the Outlander PHEV’s 61 km of all-electric range, meaning you could drive almost exclusively on electrons – it’s like owning a battery electric vehicle (BEV), without the higher BEV sales price.

When it comes to fuel savings, the average price of electricity in Canada is 19.2¢ per kWh; that means it would cost $3.84 to fill the 20-kWh battery from

empty to full. Plus, if you live in provinces such as Quebec or Ontario that have lower-than-average electricity prices, that cost would drop to under $3 per day of driving. When you stop to consider again that many people’s daily drive, from morning to night, would fall under 30 or 40 km, you start to see the real savings.

Of course, the beauty of a PHEV is that, when you do have farther to go, there’s a gas engine that can take over when the battery depletes. The Outlander PHEV has an efficient 2.4L four-cylinder engine with a fuel economy, in L/100 km, of 9.2 City, 8.7 Highway and 9.0 Combined. With the engine and electric power combined, the Outlander PHEV is rated at a remarkable 3.6 Le/100 km.

Natural Resource Canada estimates it would cost just $1,551 in fuel per year (based on 20,000 km of driving per year, with regular gasoline at $1.45/L and electricity at 16¢/kWh) for the 2024 Mitsubishi Outlander PHEV. The gas-powered Outlander, while still an efficient SUV, is estimated to cost $2,581 in fuel per year. As you can imagine, the longer you own the Outlander PHEV, the better the total cost of ownership will become overall.

Those are impressive numbers, but here’s one final thing to consider when it comes to costs, especially for those worried about the life of the lithium ion battery in the Outlander PHEV. Mitsubishi offers an unprecedented battery warranty of 10 years or 160,000 km, to go along with their equally impressive powertrain warranty of 10 years or 160,000 km; five-year or 100,000 km basic new vehicle warranty; and five-year, unlimited kilometre roadside assistance warranty.

Need more? The Outlander PHEV can be charged with a 120V household plug (Level 1), a 240V charger (Level 2) or a DC fast charger (Level 3). There’s also the option to charge the vehicle while you drive, both through regenerative braking and using the on-board gas engine.

There are plenty of other reasons why an Outlander PHEV can fit your lifestyle – from it’s legendary Super All-Wheel Control system to its advanced safety features, three-rows of seating and luxurious interior. Perhaps that’s why the Outlander PHEV is the best-selling plug-in hybrid SUV in the world. Mi

Mi Owner Profile

Ted Doig and his 2010 Lancer Sportback Ralliart

As an Ontario rally car racer in the early 2000s, Ted Doig spent plenty of time on the dirt and gravel backcountry roads around the province. So, when it came time to buy himself a new car, he knew he needed something capable of covering that type of terrain – even if it wasn’t at race pace.

“When I stopped competing, I would still help out and volunteer,” he said. “I would staff a checkpoint in the middle of nowhere, or be part of the crew that would run the route a couple of days in advance to make sure the instructions made sense and there were no obstacles.”

In 2010, Doig was shopping for a car because the 1997 Dodge Avenger ES he had been driving was falling apart.

“It had a Mitsubishi engine and it was still good, but the Chrysler side of it rusted out so I had to get rid of it,” he said.

With a healthy respect for the triple diamond brand, Doig started looking at Mitsubishi Lancers, which at the time was on the ninth generation. As much as he wanted a rally-bred Lancer Evolution, it was the five-door Sportback design that most appealed to him. The search was on for a 2010 Lancer Sportback Ralliart, another high-performance variant that sat one step below the EVO.

“I walked into Scarborough Mitsubishi and asked specifically for it. They had to go looking for it and found one in Atlantic Canada,” he said. “I always kind of think of my Ralliart as an EVO light. I wanted to have a nice all-wheel drive car with some good handling characteristics, and something l could do some lapping days with.”

Though his competition days are behind him, he still helps out at some Ontario rally races, where Mitsubishi’s Super All-Wheel Control gives him confidence on any surface.

“Most of the events I help with are up in the Bancroft area in November, so you get the added fun of snow and ice on the road,” he said. “That’s where I really appreciate the added benefit of all-wheel control. I never have any concerns about losing control of the car. It’s almost like easy mode for driving.”

Doig’s Mitsubishi now has 240,000 kilometers on it and although it’s still running strong, he has started to think about what comes next.

“I’ve come to the conclusion that I’m probably going to drive it into the ground,” he said. “I’ve been looking at the current lineup and I’m sad that there’s no equivalent to my car, but I have stared hard at the RVR because it’s the next closest thing.”

Whatever his next Mitsubishi is, Doig has confidence it will have the attributes he loves about the brand.

“For me, the key thing about Mitsubishi is the powertrain and the engine. I’ve never had any trouble with it.

“I love the handling characteristics. They’re predictable and I know what it’s going to do under any circumstances.” Mi

Mi Events | Triple Diamond Awards

Rolling out the red carpet to celebrate success

Mitsubishi Motor Sales of Canada reached new heights in 2023 with record-breaking sales and strong results across its dealer network. But that sort of success doesn’t come without a herculean team effort from all involved. Earlier this year, Mitsubishi Motors celebrated the outstanding efforts from employees across its 97 dealerships at the annual Triple Diamond Awards Gala.

Each year, the company recognizes the top dealership managers and staff in four categories: Fixed Operations/Service Managers; Financial Services Managers; Sales Managers; and Sales Consultants. Of the more than 2,000 employees working across the dealership network in Canada, only 52 earned Triple Diamond Awards, and of those, four were named National Diamond winners, meaning they had the best results in each category. These winners included:

Ghyslain Périgny Verville, Parts and Service Manager, Trois-Rivieres Mitsubishi – Having started his career as a mechanic more than 27 years ago, Ghyslain has worked his way up the ladder, and says his career in the automotive industry has been incredibly rewarding.

“I attribute my success to the strength of the team, because an award like this can’t be won alone,” he said. “Winning a National Diamond Award is a great recognition from the manufacturer for the efforts we’ve made and it certifies to every member of the team that we’re the best.”

Rachel Fortier, Finance Manager, Sherbrooke Mitsubishi – Rachel has been with Sherbrooke Mitsubishi for 10 years and in the industry as a finance manager for nearly two decades.

“I’m really proud, we worked very hard,” she said of the award. “I appreciate my team, who supported me throughout the year.”

Barry Harrison, General Sales Manager, Kross Mitsubishi (Edmonton) – Heading up the sales team at one of Canada’s top-selling Mitsubishi dealerships, Harrison has been in the industry for almost 20 years.

“I attribute our success at the store 100 per cent on the staff,” he said. “They have each other’s back and

they’ll drop whatever they need to in order to help each other. This is the closest team I’ve ever worked with. To be Number 1 in Canada is a privilege, and you have to work hard every day to make that happen.”

Aaron Glena, Sales Consultant, Kross Mitsubishi –Aaron started working for the Edmonton dealership in 2002, and is regularly among the top sales consultants in Canada.

“I’m passionate about the brand. I’ve helped thousands of clients over the years purchase vehicles and they’re all like family to me. I respect them all very much,” he said. “I attribute the success to the team atmosphere here. Everyone works hard and we all have the same goal – to succeed.”

Mitsubishi Motor Sales of Canada President and CEO Kenji Harada handed out the awards at the Triple Diamond Gala and shared his appreciation with the winners.

“We had record sales in 2023 and that reflects the work of all of the staff at our dealerships across the country,” he said. “The group we celebrated at the Triple Diamond Awards event represents the best of the best in their fields. Over the past year, they exceeded expectations and raised the bar for others.”

Mitsubishi Motors has witnessed significant growth over the past few years, with an increase of 62% in total retail sales from fiscal year 2022 to 2023. Harada credits much of that success to a dealer-first focus, which has improved communication between the OEM and its dealer partners, and increased the confidence the dealership teams have in the brand.

“We’re heading into 2024 with momentum, but with a variety of challenges facing the industry once again, we need to rely on dealership leaders like the ones we honour through the Triple Diamond Awards to keep that progress moving forward,” Harada said during the awards gala.

Below is a complete list of the 2023 Triple Diamond Award recipients. Mitsubishi Motor Sales of Canada would like to congratulate all of the winners for their success.

Fixed Operations Managers | Service Managers

National Diamond

• Ghyslain Périgny Verville, Trois-Rivieres Mitsubishi

Diamond

• Justin Jones, Bow Mitsubishi

• Terry Spalding, Newmarket Mitsubishi

• Luc Nadeau, du service, Giroux Mitsubishi

• Brenda Young, Sudbury Mitsubishi

Financial Services Managers

National Diamond

• Rachel Fortier, Sherbrooke Mitsubishi

Gold

• Sabrina Kabbouchi, John Scotti Mitsubishi

• Pierre-Olivier Masson, financiers, Action Mitsubishi

• Goldie Brisson, Valley Mitsubishi

• Mélianne Desbiens-Rochon, Abitibi Mitsubishi

Sales Managers

National Diamond

• Barry Harrison, Kross Mitsubishi

Diamond

• Kenton Maitland, Platinum Mitsubishi

• Ben Lao, Metrotown Mitsubishi

• Jocelyn Roy, St-Hyacinthe Mitsubishi

• Chris Bestianich, Platinum Mitsubishi

• Jason Zhen, Metrotown Mitsubishi

• Luc Lachance, Abitibi Mitsubishi

Most Improved

• Frederic Tremblay, JD Boischatel Mitsubishi

Sales Consultants

National Diamond

• Aaron Glena, Kross Mitsubishi

Diamond

• April Gordon, Capital Mitubishi

• Brett Carter, Barrie Mitsubishi

• Alex Gauthier, JD Boischatel Mitsubishi

• Jose Vaudry, Gaspesie Mitsubishi

Gold

• Andrew Breen, Capital Mitsubishi

• Jason Carlson, Steele Mitsubishi

• Joseph Ruta, Scarborough Mitsubishi

• Francis Pinon, Vickar Mitsubishi

• Allen Weng, Metrotown Mitsubishi

• Sam Amouna, Bank Street Mitsubishi

• Joseph Michael Gingras, North Side Mitsubishi

• Regis Morissette, Coupal Et Brassard Mitsubishi

• Maxime Barsalou Desnoyers, St-Hyacinthe Mitsubishi

• Valérie Pruneau, Beauce Mitsubishi

• Laurent Boulianne, Jean Dumas Mitsubishi

• Christopher McGraw, Quebec Mitsubishi

• Maxime Guenette, Sherbrooke Mitsubishi

• Dustin Rudolph, Steele Mitsubishi

• Jean-Francois Cromp, Giroux Mitsubishi Silver

• Frédéric Calvé, Blainville Mitsubishi

• Richard Popplestone, Nanaimo Mitsubishi

• Ugo Paquet, Boucherville Mitsubishi

• Brendon MacDonald, Sydney Mitsubishi

• Anthony Mason, Loch Lomond Mitsubishi

• Yannick Michaud Bernier, Rimouski Mitsubishi

• Genevieve Beaulieu, Rimouski Mitsubishi

• Andreas Loerchner, Valley Mitsubishi

• Chantal Auprix, Orleans Mitsubishi

• Martin Ouellet, Maison Mitsubishi Most Improved

• Carl Dion, Quebec Mitsubishi

• Guy Dallaire, Jean Dumas Saguenay Mitsubishi

• Grant Hunter, Fredericton Mitsubishi

• Robert Roman, Thunder Bay Mitsubishi Mi

The Faces Behind the Brand

Barb Collins, Director of Sales Operations, Mitsubishi Motor Sales of Canada

Having worked in key dealer-related roles for almost three decades, both at the retail and then corporate level, Barb Collins has seen a significant shift in dealer relations and the automotive industry as a whole.

MiMagazine sat down with Collins to learn about her career in the industry, and what her role entails as the Director of Sales Operations for Mitsubishi Motor Sales of Canada.

Mi Magazine: How did your career in automotive get started?

Barb Collins: My journey into the auto industry wasn’t exactly a planned one, but looking back, I couldn’t imagine myself anywhere else. I had envisioned pursuing a path in accounting and becoming a chartered

accountant. However, fate had other plans. I graduated from university in a year where the recession had impacted recruitment opportunities from the big accounting firms. I had applied for a position with Ford Credit, which ended up being a serendipitous moment that opened my eyes to the endless possibilities within the automotive world. Before I knew it, I had fully embraced this unexpected career path and dedicated myself to it. Looking back now, I can confidently say it was one of the best decisions I’ve ever made. I’m grateful for every twist and turn that brought me to where I am today.

Mi: What does your role at Mitsubishi Motor Sales of Canada involve?

BC: As the Director of Sales Operations, my role is multifaceted and key to the success of our operations and dealer network. Essentially, I am responsible for overseeing the Dealer Network and our Field Operations team, with a primary focus on enhancing the health and performance of our dealer network and dealer relations. Specifically, my role entails: Dealer Network Management – overseeing dealership appointments, buy/sells, the global Visual Identity facility program and supporting dealerships across the region; Sales Performance Management – monitoring and analyzing sales performance metrics such as revenue, units sold, market penetration and customer satisfaction; and cross-functional collaboration – working closely with other departments to ensure alignment and co-ordination of sales efforts with our overall strategies. Overall, my role is pivotal in driving the success of our sales operations and dealer network in the dynamic and competitive automotive industry.

Mi: I’m sure in your time in that industry you’ve seen quite a remarkable evolution. What stands out the most as how things have changed from a dealer relations perspective?

BC: One of the most notable shifts has been the increasing focus on customer experience and relationship-building. Dealerships today understand the importance of fostering long-term relationships with customers, offering personalized services and support to enhance loyalty and satisfaction.

Additionally, advancements in technology have transformed the way dealers interact with customers, with digital platforms playing a significant role in marketing, sales and service. From online inventory management to virtual showroom experiences, dealerships have adapted to meet the evolving needs and preferences of consumers. Despite these changes, the fundamental principles of trust, transparency, and communication remain at the core of successful dealer relations.

Building and maintaining strong partnerships between OEMs and dealerships is crucial for mutual success, and I’ve seen this emphasis on collaboration continue to endure over the years. At the end of the day, it remains a people business.

Mi: Many have said we’re at an important point in the history of the industry. How would you assess the current state of affairs?

BC: We’re at a pivotal moment of transformation. The industry is undergoing unprecedented changes driven by technological advancements, shifting consumer preferences and environmental considerations. The

rise of electric vehicles, autonomous driving technology, and connected mobility solutions are reshaping the landscape, presenting both challenges and opportunities for everyone.

While some may view this as just another step in the evolution of the industry, I believe we’re witnessing a significant inflection point. The pace of change is accelerating, and traditional players are facing increasing pressure to adapt and innovate to stay competitive. At the same time, new entrants and disruptors are challenging established norms, driving further disruption, and reshaping the competitive dynamics. However, amidst this disruption, there’s also tremendous potential for growth and innovation. The auto industry has always been resilient and adaptive, and I’m confident that with the right strategies and investments, we can navigate this transition successfully and emerge stronger than ever.

Mi: What advice would you give to those looking to get into the industry and perhaps follow a similar career path?

BC: My advice would be to cultivate a deep passion for the industry and a willingness to embrace change. It’s essential to stay informed about industry trends, technological advancements, and market dynamics to remain competitive and relevant. Developing strong interpersonal and communication skills is crucial, particularly in roles that involve dealer relations or sales. Building and nurturing relationships with customers, colleagues, and industry stakeholders can significantly impact your success and career progression. Networking is crucial in any industry, and the automotive sector is no exception.

Finally, never stop learning and seeking out new opportunities for growth and development. Whether it’s through formal education, professional certifications, or hands-on experience, continuous learning is essential for staying ahead in a fast-paced and dynamic industry like automotive.

Mi: What do you enjoy doing away from the office?

BC: Away from work, I enjoy spending time pursuing my hobbies and interests, which provide a welcome balance to my professional life. One of my favorite activities is hiking with my dog, Daisy, which allows me to enjoy the outdoors, exploring conservation parks while getting some good exercise in. Whether it’s travelling, hiking or simply reading a good book, I find these passions both fulfilling and rejuvenating. I value quality time spent with family and friends, whether it’s exploring new places, sharing meals together, or simply enjoying each other’s company. Maintaining a healthy work-life balance is important to me, and I prioritize making time for activities and relationships that bring joy and fulfillment outside of the office. Mi

West Coast Weekend Exploring

By Megan Catalano

A road trip in the Mitsubishi Outlander PHEV with woman’s best friend

Our lifestyle revolves around our dogs and our favourite thing to do is explore. We pack a lot into our weekends and feel fortunate to have so many local and pet-friendly places to stay, eat and visit on Vancouver Island.

On a sunny Friday afternoon, my husband Joe and I packed up the 2024 Mitsubishi Outlander PHEV GTPremium S-AWC with our gear and our two fourlegged best friends, Hurley and Koloa. We left our place near Victoria, B.C. and headed west on Highway 14 for a weekend road trip.

With two large dogs we don’t travel light, but the Outlander PHEV provided plenty of space for their comfort and all our necessities for the weekend. There was ample space for the foldable ramp Hurley uses to get in and out of the vehicle with ease. He has some mobility challenges and packing this accessibility support keeps him adventuring with us at his golden age of 15.

Our five-year-old rescue dog Koloa tends to feel nervous and anxious in vehicles, so making a comfortable and safe space for her to have a positive experience was a priority. We folded down the second and thirdrow seating to create a king-size dog bed so they could rest and relax during the drive. There’s plenty of space for a dog crate too, which we would use to secure her for a longer highway drive.

Our dogs love to run on the beach and play in the water, so our first stop to break up the drive before they got restless was Whiffen Spit, a popular park and dog walking destination in Sooke, B.C. The small peninsula extends out a few kilometres between the Sooke Basin and the Strait of Juan de Fuca and boasts incredible views.

After stretching our legs, we hopped back in the car bound for our weekend destination. Port Renfrew, also known as the ‘Tall Tree Capital of Canada,’ is a small community on the southwestern edge of Vancouver Island. It’s a quick getaway at 111 kilometres from the capital city that feels otherworldly. The area is home to many of Canada’s largest and oldest trees — so many different smells for our pups to discover.

The drive to Port Renfrew is an adventure by its very nature. We cruised along twisting roads over several single lane bridges taking in the old growth forest and spotting the ocean through the trees. With 61 kilometres of full EV range, the plug-in hybrid Outlander gives us a fuel efficient and cost-effective way to explore these scenic views. The Super All-Wheel Control,

along with countless safety features like the head-up display to help keep your eyes on the road, ensure our precious furry cargo arrives safely no matter the road or weather conditions.

After checking in to a pet-friendly cottage at the oceanfront Wild Renfrew that would serve as our base camp for the weekend, we unpacked quickly because the dogs were ready for another stroll. We wandered along the wharf and rocky waterfront next to our cottage enjoying the sunset.

On Saturday we had a slow, leisurely morning with coffee and breakfast on the deck. Dark clouds were rolling in but the dogs were once again ready for action rain or shine. It took some maneuvering in mud mode — one of the Outlander’s seven different drive modes — through puddles and muddy terrain to find an isolated spot to let Hurley and Koloa run off leash through the trees. Fortunately, the vehicle’s semi-aniline leather interior is easy to wipe clean after transporting our often shedding and covered-in-mud passengers.

Sampling the fare at locally owned restaurants is something we love to do on our road trips as much as exploring the outdoors. We stopped at the roadside Coastal Kitchen Café for lunch on the dog-friendly patio. Joe and I devoured a homemade pizza while the dogs waited eagerly on their blanket for the day’s next activity. Meanwhile, I charged the dogs’ safety lights and my camera battery using the two 120 V outlets in the Outlander PHEV so they’d be ready for us that afternoon.

We finished lunch and shifted into gravel mode for better traction and stability on the steep and uneven logging road we were about to climb. Driving slowly for more than 10 kilometres followed by a short hike, we arrived at Big Lonely Doug. Doug is the second largest Douglas-fir tree in Canada at a staggering 70.2 metres tall. We got caught in the rain but it was worth it to see this ancient giant.

The dogs were finally tired from our outdoor explorations, so we headed back to the cottage to dry off and unwind. On the way, Joe and I activated the front seat

massage function which felt relaxing after hiking and getting soaked in the rain. I also savoured the warmth of the heated seat and steering wheel. Then we spent a cozy evening around the fire playing games and snuggling with our sleepy mutts.

Sunday started with a hike in Juan de Fuca Provincial Park. The trail led us through the lush rainforest toward the stunningly beautiful Botanical Beach. We scoured the beach for marine life and hiked along the rugged coastline listening to the roaring waves crashing on the rocks.

With all our exploring, we worked up an appetite. The server at Bridgemans West Coast Eatery welcomed our dogs to their patio with fresh water. As we dined on delicious chicken burgers and poutine, Joe and I watched boats launching from the marina and seals poking their heads out of the Port San Juan Inlet. The dogs lounged in the sunshine.

West Coast weather can change quickly from pouring rain on Saturday to warm and sunny on Sunday. It was toasty as we piled back in the car. The threezone automatic climate control offered the perfect comfort for Hurley and Koloa who are northern mixed breeds. They overheat easily with their thick fur coats, so we kept it cool in the back for them.

On the drive home, Joe and I peeked into the backseat - both dogs were resting comfortably and we knew it was a fulfilling weekend. It was a perfect road trip full of lasting memories with our best friends. I’m already counting down the days until the next adventure with our dogs in the Outlander PHEV. Mi

Prince Edward Island is known for its stunning sandstone cliffs and sandy red soil that covers much of the landscape. Photographer Victor Aerden and fiancée Melanie Lynn recently toured the province in a 2024 Mitsubishi Outlander PHEV SEL, visiting famous landmarks, enjoying the many dining options and capturing incredible images along the way.

New Roads

Like peanut butter and jelly or green eggs and ham, a car and a twisty stretch of pavement make the perfect pairing. In this latest edition of bucket list drives, Mi Magazine is focusing on the European region, from Sweden down to Portugal and Ireland.

Sweden: Kiruna to Riksgränsen

Hugging the south shore of Sweden’s largest alpine lake, Torneträsk, the 131-kilometre section of route E10 from Kiruna to the Riksgränsen ski resort (situated about 200 kilometres north of the Artic Circle) is a gorgeous one. Passing through Abisko National Park, which is surrounded by the Abisko Alps, affords a spectacular look at the famous U-shaped Lapporten valley.

Plan to turn around once reaching Riksgränsen unless venturing into Norway is part of your travel plans.

Italy: Stelvio Pass

When the famed automotive enthusiast show Top Gear features this entry in a 2008 episode, you know there’s something special here. Measuring 2,757 metres above sea level, Stelvio is the highest paved mountain road in the Eastern Alps and runs approximately 35 kilometres, assuming a recommended start point in Trafoi Village and an end in the town of Bormio.

Fun fact: A total of 60 hairpin turns are found along the full length of the pass.

Portugal: National Road 222

The road known as the N222 is one of the most scenic in Portugal and connects Vila Nova de Gaia to Alemendra. The meandering Douro River serves as a backdrop for much of the 230 kilometres that also leads motorists past three UNESCO World Heritage Sites, including the prehistoric rock arts sites of Parque Arqueológico do Vale do Côa.

If you only have an afternoon to spare, check out the 27 kilometres between Peso da Regua and Pinhao, where the route tours the heart of wine country and contains no less than 93 bends.

Britain: Snake Pass

Located in the Peak District of England, Snake Pass is accessed via A57 and is 42 kilometres of sweeping, off-camber tarmac. Linking Sheffield and Manchester via the Pennines, the drive takes place 512 metres above sea level and as a result provides some amazing views of the mountain range and the Lady Bower Reservoir.

Note: the higher elevation makes the road prone to inclement weather and heavy fog in the colder months. Check ahead to see if there are any warning notices posted.

Ireland: Copper Coast

Named for the many copper mines operating in this part of Ireland in the 19th century, the Copper Coast is 25 kilometres of stunning coastline starting at Tramore and Ending at Dungarvan. Drivers are treated to diverse rock formations and endless beach and ocean landscapes and taken through six picturesque villages along the way.

The geologically diverse area is actually a designated UNESCO European Geopark and is considered an outdoor museum containing natural records of ancient volcanic activity, mountain building and the last ice age.

France: Route Napoleon

Napoleon Bonaparte himself travelled the eponymous route during his 1815 escape from Elba to Grenoble during the French revolution. Begin the 325-kilometre journey in the coastal town of Golfe-Juan and make your way to the aforementioned Grenoble passing by fields of lavender, pine forests, rolling hills and other varied terrain.

Budget around eight hours for the drive, though we recommend spending a couple days to fully take in the scenery and maybe drop by other nearby points of interest like Gorge de Verdon National Park.

Germany: The Romantic Road

Called Romantische Straße in German, the road is named as such because of the fairy tale-worthy castles, medieval towns, vineyards and lake country dotting the roughly 400-kilometre trek between Würzburg and Füssen. Make sure to visit Neuschwanstein Castle, which reportedly inspired the castle in Disney’s Sleeping Beauty, and the Würzburg Residence, a UNESCO World Heritage Site, famous for its Baroque architecture.

Pro tip: Summer is peak tourist season, so plan a spring or fall trip if you prefer less congestion while still being able to enjoy the sights in relatively temperate conditions. Mi

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The Art of Travel

Exploring paradise: Punta Mita, where luxury meets leisure

Story and photography by Jessica Jean Martin

Nestled along the picturesque coastline of Mexico lies a gem that embodies the epitome of luxury travel and laid-back indulgence: Punta Mita. This exclusive destination, located just north of Puerto Vallarta airport, beckons travelers with its sun-kissed beaches, breathtaking sunsets, and an array of upscale experiences tailored to the discerning traveler.

As you step foot onto the soft sands of Punta Mita, prepare to be mesmerized by the unparalleled beauty that surrounds you. The sunsets here are nothing short of spectacular, painting the sky in hues of pink, orange, and gold, creating a perfect backdrop for a romantic evening or a leisurely stroll along the shoreline.

Punta Mita boasts a diverse range of accommodation options, from all-inclusive resorts to top-of-the-line luxury properties. Whether you prefer a secluded villa overlooking the ocean or a chic beachfront retreat with all the bells and whistles, you’ll find the perfect home away from home in Punta Mita.

During the day, there’s no shortage of activities to keep you entertained. Whether you’re into pool aerobics, seaside sports, or simply lounging by the beach with a good book, Punta Mita has something for everyone. And for golf enthusiasts, the nearby luxury resorts offer world-class courses with stunning ocean views that are sure to impress even the most seasoned players.

For the ultimate relaxation experience, treat yourself to a massage by the ocean, where the soothing sound of waves serves as the soundtrack to your indulgent spa treatment. Feel your worries melt away as skilled therapists work their magic against the backdrop of swaying palm trees and gentle sea breezes.

When it comes to dining, Punta Mita spoils visitors for choice with its gourmet offerings. From world-class restaurants helmed by renowned chefs serving innovative dishes to intimate beachfront dining featuring local cuisine; culinary aficionados will find themselves in gastronomic heaven.

Punta Mita comes alive with entertainment options to suit every taste. Whether you’re in the mood for live music, cultural performances, at your hotel or venturing to nearby local hot spots, you’ll find no shortage of ways to keep the evening festivities going. What better way to savor the moment than with a refreshing frozen cocktail in hand? Sip on your favorite libations while soaking in the stunning views of the Pacific Ocean.

For those looking to explore beyond the confines of Punta Mita, there are plenty of day trip options to choose from. Whether you book an organized excursion or charter a boat for a private adventure, you’ll

have the opportunity to discover hidden gems such as Lover’s Beach and indulge in water sports like paddleboarding or snorkeling.

And let’s not forget about the charming nearby towns, such as Sayulita, where you can immerse yourself in the local culture, wandering the picturesque roads and shop for unique souvenirs to take home with you. Once you have worked up an appetite indulge in the local culinary delights, and fish tacos are a must-try here to satisfy your cravings for fresh seafood and authentic Mexican cuisine.

Punta Mita’s allure doesn’t stop with its natural beauty and luxurious amenities—it’s also a hotspot for celebrities and even some reality television shows. You might find that the stunning vistas and exclusive resorts look familiar, as they’ve served as the backdrop for several popular reality programs.

It’s no wonder that Punta Mita has become a magnet for celebrities and high-profile executives seeking refuge from the hustle and bustle of everyday life. With its luxurious resorts, pristine beaches, and unparalleled amenities, this enclave offers the perfect blend of exclusivity and relaxation.

Being in Punta Mita and experiencing all it has to offer might just have you feel like you are living in an alternate reality full of sunshine and sunsets where relaxation and rejuvenation help your dreams come alive.

In Punta Mita, every moment is a celebration of life’s simple pleasures – from the breathtaking sunsets and gourmet cuisine to the endless array of leisure activities and luxurious amenities. So why wait? Start planning your getaway to paradise today and experience the magic of Punta Mita for yourself. Mi

Nomadic Indulgence: Must Stay Hotels and Resorts

It may seem an obvious overstatement to claim anything as “must stay”, but one of our goals with Mi Magazine is to inspire you to get out and explore this amazing world for yourself and then find that perfect place at day’s end to relax and rejuvenate. With that in mind, our recommendations for where to stay will always feature hotels and resorts in North America and at least one in a unique location around the globe.

Why? Because as a Mitsubishi owner, you have the perfect vehicle to explore the open road and see where it takes you. And if that road happens to lead to one of these exceptional vacation properties, then our work here is done, at least until the next time. Let the inspiration begin!

Fairmont Empress • Victoria, British Columbia fairmont.com/empress-victoria/

Victoria is one of the rarest gems in the Canadian vault of must-see travel destinations. Located on Vancouver Island, it resides on the northern shore of the Salish Sea, on a parallel course with Mount Vernon in Washington State and equidistant between Vancouver and Seattle. If you have never been, you owe it to yourself to visit Victoria and experience firsthand the magic and relaxed vibe this city has to offer.

Destination one in Victoria should be the magnificent Fairmont Empress, referred to by those who know best as Canada’s Castle on the west coast. This award-winning hotel is listed as a National Historic Site and for decades has been the residence of royalty and dignitaries visiting British Columbia.

A total of 464 rooms offer luxurious surroundings, many of which feature views of the inner harbour, gardens and downtown Victoria. Room sizes range from

the 420 sq. ft. Executive Suite to the Governor General Suite and Royal Suite at 1,600 sq. ft. Sophisticated colour palettes and premier amenities for all rooms are designed to envelop guests in luxury and elegance.

Dining takes place in several equally unique settings at the hotel. Q at the Empress features Pacific Northwest cuisine using locally sourced ingredients from the rich farmlands located in lower Vancouver Island and a nearby supply of sustainably sourced seafood. Q bar is a Canada’s 100 Best 2020 award-winning destination to secure a uniquely crafted local beer or west coast martini. Of course, a visit to the Fairmont Empress would not be complete without experiencing Tea at the Empress in the stylish lounge lobby.

The Willow Stream Spa at Fairmont Empress offers a complete menu of services including treatments unique to this west coast hotel. Nearby, biking in Victoria, strolling along the harbour and watching the float planes arrive, or spending a magical evening on the town, is a sure way to recharge the soul.

Park Hyatt Toronto • Toronto, Ontario hyatt.com/en-US/hotel/canada/park-hyatttoronto/

The neighbourhood of Yorkville is renowned for museums and design studios and is a favourite destination of visitors and residents of the greater Toronto area for it’s fine boutique shops and art galleries. Canada’s largest city has several similar affluent districts throughout its sprawling geographical footprint, most available by taking the subway or streetcar, but none quite hold up to the glitz and glam offered here.

A total of 219 rooms including 40 suites are elegantly appointed, following the same theme of casual cool established in the restaurant and main lobby. Rich tones of natural wood, thick blue area rugs and muted wall colours are designed to relax guests from the moment you step in. Rooms and suites feature 55 and 65-inch TVs and Chromecast streaming. Suites add Bluetooth speakers and a full-size desk with city views. It’s the perfect place to get some work done should the need arise, and a fully stocked Nespresso coffee maker is never far away. Bathrooms are large and luxurious; all feature Le Labo bath products.

Dining at the Park Hyatt Toronto is an experience in elegant ambience as much as it is a feast for your palate. Joni Restaurant is situated on the main

floor of the hotel, with excellent views of a bustling city through floor-to-ceiling windows. Modern, cozy wood panelling provides a comfy dining setting bookended by a grand fireplace and a majestic winding staircase. Breakfast, lunch, dinner and a weekend buffet are all served here. Afternoon tea servings can be booked on Thursday-Sunday from 1-4 pm.

For those times when a full meal isn’t on your list, but rather a warm and inviting place to sit and share drinks with friends, the Writer’s Room Bar has a 50-year reputation of great storytelling and exceptional mixed cocktails to enjoy. Located on the 17th floor of the hotel, it is the ideal setting to chill and experience incredible views of Toronto in every direction. There is no place quite like it in the city and a must see when staying here.

Need to relax and de-stress? Make an appointment at Stillwater Spa. Guests can take advantage of 13 treatment rooms and a full compliment of spa and nail services. Wear your housecoat from the room and don’t be surprised if you spot a celebrity or two in the lobby as this is a favourite stop for Hollywood’s elite when visiting the city. Those in the know understand this is one of Toronto’s finest places to stay and now with all of the recent changes made, the desirability factor has increased tenfold.

Mayfair House Hotel & Garden • Miami, Florida mayfairhousemiami.com

Miami, Florida is on everyone’s list of must see destinations if you are at all serious about travel. It offers something for everyone. From spectacular beaches to boulevard cruising, extraordinary dining, night clubs, the NBA, NFL and, of course, the latest addition to the ocean scene, Formula One racing in a venue unlike anything on the F1 calendar. Where else can you watch the race from the luxurious deck of your own trackside yacht. Not even the famous Monte Carlo circuit offers a view from the ocean this close to the action.

Located in iconic Coconut Grove, Mayfair House Hotel & Garden has recently completed a two year transformation to become a destination resort that takes its rightful place on the Miami scene. To be the best in town, and especially in Miami, atmosphere, food and drink is the key to success. Mayfair House Hotel & Garden offers three unique dining experiences all within the hotel.

Mayfair Grill is the hotels signature dining experience, with a focus on wood-fueled, open-fire flavours of the Midwest. The setting is natural wood tones and terracotta tile floors with a coastal vibe. Vibrant blue tiles line the main counter and light floods into the setting, bringing a sense of airiness to the dining experience.

Fountain Lounge continues this them as guests sit surrounded by lush gardens and a classic elevator that has been converted to a bar. Sipsip rooftop patio and bar is the place to chill after a relaxing day on the beach as it embraces a Calypso-theme and focusses on cocktails, an extensive rum menu, Caribbean dining and live music.

Building on the historical significance of its original design theme, rooms feature a private terrace and living, dining and sleeping quarters all of which are accessible from the main courtyard. Room styles include Studio King, Deluxe Double King, Premium Suite, Studio Garden King, Grand Luxe Two-Bedroom Suite and Mayfair Penthouse to name a few and range in size from 500 sq ft to 1,124 sq ft.

Features include carved headboards, standalone soaker tubs and private gardens with outdoor showers. Each room highlights a one-of-a-kind design experience. As the hotel states, “the atmosphere encourages freedom of expression,” so colours are moody and reflective, providing a contemporary backdrop to what is a truly unique hotel experience. Pool settings are equally inspiring on the ground floor, plus a rooftop pool as part of the Sipsip scene. This is a Miami hotel unlike anything else and a Nomadic Indulgence you don’t want to miss. Mi

Mi Time

With the days getting warmer and sunlight lasting longer, layers of grey, black and brown are being shed and pops of colour are sprouting up all around us. And it’s not just Mother Nature embracing the transformation.

The summer is a chance to shuffle off the malaise and seriousness of winter’s uniform in favour of the fun and carefree – especially on your wrist! While there is certainly nothing wrong with simply swapping your watch’s leather strap for a light, colourful NATO, for collectors, aficionados or those looking for something new, we’ve pulled together a collection of watches that are built to best exploit the benefits of the season.

Tissot PRX Powermatic 80 35 mm: $975

Combining retro shapes, a sleek case size and an icy-blue dial, it is hard not to be charmed by Tissot’s PRX Powermatic 80 in its 35 mm iteration.

Based on one of Tissot’s heritage Seastar models of the 1970s, the PRX is proof that great designs mature, not age – especially when you consider the bang it delivers for your buck. The PRX delivers a stainless steel sports watch with an integrated bracelet that bears more than just a passing resemblance to the iconic Audemars Piguet Royal Oak, which retails for nearly 35 times that price.

At the heart of this PRX is Tissot’s ETA-based Powermatic 80 automatic movement. This calibre retains an 80-hour power reserve (hence the name) and beats at 21,600 bph. It features 23 jewels and an anti-magnetic Nivachron balance spring.

The dial is bathed in a gorgeous shade of Ice Blue and features a level of detail and depth not typically sold at this price point. The tapisserie pattern is where those comparisons to pricier options begin, but there is enough differentiation in Tissot’s stamped dial that we feel it stands on its own merit. The hands and applied indexes are treated to a Super LumiNova coating and the date window at three o’clock has a nicely bevelled frame.

One of the other standout features of the PRX is its slick, interchangeable and integrated bracelet. This design allows the PRX to hug your wrist, giving it a comfortable feel and slimmer wearing profile. Whether it’s paired with patio attire or something a little more formal than flip-flops, the Tissot PRX Powermatic 80 35 mm is an ideal summer companion.

Mido Oceanstar Worldtimer: $1,700

If you’re looking for something a little more playful and your coffers can cover an extra splurge, the Mido Oceanstar Decompression Worldtimer gets our vote for its blend of funk and function.

Based off of Mido’s Skin Diver from 1961, the Decompression Worldtimer uses the colourful dial from that model and sprinkles even more information onto it. The diving depths are indicated at 12 o’clock in metres/feet and represented by four circles: for dives between 25m and 29m; 30m and 34m; 35m and 39m; and for dives between 40m and 44m.

On each of the four different coloured depth circles, the corresponding “clean time” (dive time not requiring decompression) and decompression times are indicated, so a diver can simply place the minute hand at 12 o’clock before a dive and read off the information on the table while diving. The length of decompression is indicated by the minute hand which cuts across the circle to be considered. And while every diver worth their fins will use a proper computer for that work nowadays, the nod to the old ways of doing things is appreciated.

Adding to the info you have at a glance; the rotating bezel features the names of 24 cities from around the world. Coupled with the Red Arrow “third hand”, this delivers true a GMT / Worldtimer complication to the Ocean Star, making it a perfect companion for summer vacationing abroad.

It may surprise some to read that the movement making all of this happen is almost the same as the one powering the Tissot PRX. Based on the same ETA calibre, this Mido Calibre 80 will provide 80 hours of power reserve, beating at 21,600 bph and employs the same Nivachron anti-magnetic balance spring. This version does, however, have the added GMT complication.

Each Decompression Worldtimer ships with two straps. There is the stainless steel, Milanese Mesh (which looks fantastic) as well as Mido’s riff on a rubber Tropic style strap. Both are equipped with quick release pins to make swaps a quick and easy affair – rubber for the beach, mesh for the meeting room.

Bremont Bamford Aurora: $7,350

On the high end of our spectrum, we have a limited release collaboration from a pair of British timepiece innovators. The Bremont Bamford Aurora is a watch for those interested in something bold for their wrists, as there is nothing subtle about it.

Bamford are well known in enthusiasts’ circles for creating custom blacked out efforts from watchmakers such as TAG Heuer, Bvlgari, Zenith and many more. Their creations rank high on both quality and quirk.

Bremont is a relatively young British watchmaking company, established in 2002, that has grown incredibly quickly and consistently delivers robust, overbuilt timepieces that tend to nail the details. This collaboration combines two greats, and the Aurora is nothing short of that.

Built off of Bremont’s S502 Supermarine “Jet”, this limited release features Bamford’s signature murdered-out look and employs a California sandwich dial, in an Aurora Borealis inspired neon green hue that glows just as eerily bright.

The black comes courtesy of a diamond-like-coating (DLC) being applied to Bremont’s stainless steel TripTick case design. The case is 43mm in diameter and sits proud at 16.5mm. If its size weren’t enough to garner attention, the copious amounts of Green Super LumiNova surely are.

The bezel and dial feature buckets of the stuff to deliver levels of legibility rivalled only by its quirk. The dial is a California style (mix of Arabic and Roman numeral indexes), that has roots in early diving and was first developed by Rolex. In the Aurora, it is also a sandwich style, with the (glowing) indexes inset from the Matt Black face.

The bezel is coated in 13-hours of glow, which separates day from night, and a second hour hand is used to track a second time zone. It should be noted that, unlike the Mido, the Aurora is not a “flyer” GMT but a “caller”, meaning that its GMT hand is what can be set quickly and independently, not its local hour hand.

Regardless, the Bremont Bamford Aurora remains a standout creation that, despite its darkness, manages to give us a warm glow. Mi

A FRANK STEPHENSON DESIGN

One of the most renowned designers on the planet, Frank Stephenson’s pedigree is unmatched, as is the list of iconic brands he’s worked on: Ferrari, Maserati, McLaren, BMW, Mini and Fiat, to name a few. Having conquered the automotive industry, Stephenson now applies his signature style to the FS COSMOS Watch Collection.

Foodie Trends and Recipes

with Chef Alexandra Shaw

Alexandra Shaw began her culinary journey as a young girl foraging through the forests of Newfoundland, collecting unidentified twigs, berries and leaves to create “ dishes “ using her untamed imagination.

Over the years Alex has replaced the unidentified twigs for some of the Islands most delicious wild ingredients, which she then took across Europe to transform into memorable dishes that each come paired with a story. She trained in restaurants, villas and on farms, learning the importance of minimizing food waste and making it her mission to find purpose for the ingredients most don’t see as valuable.

In the last ten years Alex has managed to develop her favourite childhood hobbies of exploring the wild into experiences that encourage guests to release the pretension around food and embrace its simplicity, its origin. She wants people to be part of the creation process by connecting with the land that provides for you, her menus don’t just tell you what the dish is - but why it came to be, and when you sit down to dine with her you’re not just being fed. You’re being immersed into her world of playful exploration and wonder.

Join Alex at The Cape Retreat in Newfoundland. Get more info at thecaperetreat.com

Take A Walk On The Wild Side

The timeless art of Biscotti

WHAT YOU’LL NEED

BISCOTTI INGREDIENTS

200g tipo 00

200g icing sugar

150g almond flour

2 tsp baking powder

½ tsp salt

3 eggs

1 tsp vanilla

1 tbsp wild alder buds ground [or orange zest]

200g whole almonds

EQUIPMENT

Medium size bowl

Baking tray

Rubber spatula

Serrated knife

Parchment paper

Wooden spoon

Whisk

Sunflower, canola or peanut oil for frying.

Sugar for tossing.

RECIPE

Whisk together flour, icing sugar, almond flour, baking powder, and salt.

Add your eggs, vanilla and alder [or orange].

Fold in almonds.

The batter will be spreadable.

Using damp hands, form two longs about 3 inch wide, 1 inch high and roughly 1 foot long.

Bake at 325º for 25 minutes.

Take out and chill.

Cut about 1/2 “ thick using a serrated knife.

Lay flat and bake on 300 for another 30 minutes.

Let cool completely.

A Somm’s Tale

Sommelier Scott Patrick Cowan

Scott Cowan has been a certified sommelier (CMS, ISG, etc.) for a decade and has been a dyed-in-thewool hospitality consultant, floor presence, columnist, teacher, and manager for nearing two decades, holding the title of best sommelier of Atlantic Canada (ASI) between 2021 and 2023.

His passions are grounded in guest experience, research and development, travel, food and beverage harmony, and collaboration. On a day to day, Scott finds inspiration from customized client experiences and regionality as a centre point. He leads a foraging rooted beverage program and evolving wine cellar for the Fogo Island Inn. In his home life, he values family, friends, chipping away at a manuscript, blind wine tasting, and celebrating the outdoors.

Biscotti Wine Pairing Trial

I have been lost in Tuscany with Chef Alexandria. She is like a bloodhound for historical, perfectly executed Italian cuisine. She can find the Italian Nonna that has the indent in her knuckle to create perfect seashell pasta, called Conchiglie.

We are in Florence. Chef weaves through a crowd of miscreant arts students. Soon I am enjoying silky gelato near the Fountain of Neptune.

She is dispassionately speaking on Florentine cuisine. She may as well have a glass of hemlock in her hand instead of a condensating gelato. There is a strong feeling of being in the presence of Socrates, but it is Chef Alexandria, and the topic is Biscotti.

They dunk their biscotti into petit tulips of Vin Santo (literally: Holy wine.) These grapes are loved. Doted upon. Restong on straw mats for many months.

I couldn’t find biscotti and Vin Santo together until we were back on Island and Chef Alexandria wrote and said she had a bottle and some of the real stuff--biscotti.

In downtown St. John’s many months later, we are near the sounds of jackhammers, construction, and still the biscotti and Vin Santo drifted past the dust and the rubble. It is ethereal. Really, really good. I am a believer. Drink it in. It’s intoxicating.

This is a different thing, though. Green alder tastes of pepper and grey alder tastes of bergamot. They both always remind the Nonna of wine grapes, Muscat, but that isn’t to say we can’t sneak one past Nonna.

I like it with Txakolina from the Basque Country in Spain made into a sweet, luscious, bizarre experiment. This particular wine by Itsamendi is enrobed with hints of toasty, rough chopped vanilla, and overripe pear with a drizzling of soft mountain honey. The grapes are kept on the vine until near death.

I want this biscotti with Apple Ice Cider from Quebec by Verger Hemingford. It is lithe with acidity but still soft, comforting,

and unforgettable. Imagine caramelizing apple galette to meet the alder in the biscotti.

Lastly, I would recommend it with the Fogo Island Inn’s Pastry Chef, Mandi Drohman’s, favourite drink: a great iced tea. This tea by Hugo out of Kansas City is called Organic Gao Wen and it has the subtlest nuances of chocolate shavings, river flower, and spring earth. Everyone else may want it with espresso, but I want it with cold tea. Somewhere in a Tuscan countryside I am being excommunicated for this. I digress, have it without sugar; listen to chef Mandi.

I always think about the Chef’s style when pairing food. Chef Alexandria is smart, inventive, and shows ingredients with the most purity, leaning on her professional foraging background. Spectacular floral wines with any amount of sugar should show a capacity for this--just make sure they are nice. I like them best here with the wine’s tears are sheeting down the glass with rich amber streaks.

Another reason to put me in front of a tribunal: I do not dunk my biscotti. Mi

Mi Partners

By Mark Robinson, The Weather Network

Canadian summer heat brings severe weather. The combination of high heat and high humidity fuels atmospheric instability, which breeds storms with thunder, lightning, intense rain, flash flooding, hail and strong winds that rearrange your patio furniture. When thunder rumbles, it’s advised to get indoors and avoid open fields, bodies of water, or sheltering under trees that attract lightning.

However, Mark Robinson doesn’t follow the advice he has offered to tens of thousands of Canadians over his long career as a Weather Network meteorologist and storm chaser. Instead of seeking shelter, he is driven by the thrill of getting as close as possible to the heart of the storm. And in his Mitsubishi Outlander PHEV, he can get close. Very close.

What drives Robinson to chase a violent storm instead of turning and driving the other way?

“I’ve always been fascinated by severe weather, running around, and seeing what the extremes of Mother Nature are,” says Robinson. “I’ve jumped into four

volcanoes. I’ve been to Antarctica and Mount Everest. I’ve been through 26 hurricanes, and I don’t know the exact number, but there have been countless tornadoes and hundreds and hundreds of thunderstorms. For North America, it’s really all about the thunderstorms and the severe weather here. I find it absolutely, incredibly fascinating.”

At the same time, storm chasing is more than just a hobby for Robinson. It’s a career that he has dedicated countless years to, where the purpose of chasing a storm is to gather as much information as possible and report back to The Weather Network.

“The idea is to be out in those storms and show people this is what’s coming towards you. This is what to expect,” says Robinson. “We can look at the radar, and you won’t necessarily know what that storm is actually doing unless you’ve got somebody underneath it.”

Severe weather in Canada reaches its peak during the summer, and Robinson noticed an early start this year. In the pursuit of a storm, the vehicle becomes an

Pelmorex partnership puts Outlander SUVs to the ultimate test

integral part of the team — a third character. It must be comfortable for long hours on the road and responsive to any road condition or terrain. Robinson’s Mitsubishi Outlander PHEV is equipped with Super AllWheel Control (S-AWC), an important feature that allows him to get up close and personal.

Just as the summer storm season was kicking off, Mitsubishi Motors of Canada and Pelmorex Corp., which owns and operates a number of high-profile weather-related brands, announced they were partnering together to make the Japanese manufacturer the official all-weather vehicle of The Weather Network and MétéoMédia.

“This partnership goes beyond media placement and includes brand integration, storytelling and vehicles that will allow our teams to venture out into severe weather conditions safely and with confidence,” said Tami Coughlan, Head of Sales, The Weather Network.”

Wrapped in an eye-catching and bold design that captures the dynamic nature of weather, the Mitsubishi SUVs are equipped with advanced safety features including Super All-Wheel Control, 360° camera views, reverse auto-tilt mirrors, additional airbags, and a tire pressure monitoring system. The Mitsubishi Outlander is designed inside and out to ensure Pelmorex teams in key markets can safely navigate through various weather conditions and provide on-the-ground reporting to deliver critical weather information to viewers.

“We believe this is a fitting partnership between our two brands,” said Mitsubishi Motor Sales of Canada

President and CEO Kenji Harada. “Canadians are increasingly choosing Mitsubishi vehicles because they know they are safe, reliable and built for the Canadian lifestyle and weather conditions with our Super AllWheel Control system. Similarly, we know Canadians rely on The Weather Network and MeteoMedia all year-long to keep them informed.”

Robinson drove his Outlander PHEV to Barrie, Ontario, in mid-June, where the forecast predicted extensive storm development.

“We were smack dab in the middle of the storm’s core with hail and almost zero visibility,” he said. “It felt like it was in the middle of a blizzard, and the car was amazing. It just stuck to the ground.”

Robinson needs a reliable vehicle that can handle the conditions. He’ll be on pavement, and within seconds he will be on a dirt road. It’s the life of a storm chaser where, switching between road types, he wants to control and be able to switch his Outlander PHEV’s handling on the fly to match the road conditions.

There are also the days Canadians love, which may disappoint a storm chaser. The storm conditions are ripe, but nothing happens after three or four hours. Sitting in a comfortable car and waiting is part of the job, as is the long drive home after stormy skies clear. As the adrenaline fades from sitting under the worst Mother Nature has to offer, Robinson isn’t looking to cool a refreshing drink with chunks of stormfresh hail. He’s looking forward to the pursuit of what comes next, accompanied by a smooth ride home with some downtime before the next chase. Mi

AT EMOTION, WE DELIVER THE INSIGHT YOU NEED TO UNDERSTAND WHAT’S DRIVING THE FUTURE OF MOBILITY.

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VEHICLE: 2024 MCLAREN ARTURA SPIDER (ELECTRIC)

Mi Legacy

How Mitsubishi’s Lancer heritage shapes today’s award-winning lineup

The Mitsubishi Lancer Evolution was a rally legend and quickly developed a cult-like following among driving enthusiasts. It was the 10th and final generation that landed on Canadian soil in 2007, offering auto enthusiasts in this country a four-door economy sedan whose performance almost defied belief. The final Lancer Evolution was sold until 2015, marking the end of the line for one of the greatest performance sedans the world had ever seen.

Before the Lancer Evolution, or “Evo” as it’s commonly referred, was homologated for Group A racing in 1993, its predecessor the Galant VR-4 laid the foundation and introduced a computerized all-wheel drive system in 1988 that incorporated four-wheel steering, four-wheel ABS, and four-wheel independent suspension, governed by an electronic brain. It was truly state-of-the-art technology that hadn’t been done before.

The technology would see further evolution (no pun intended) through each successive Evo generation. In 2007 it was given the name Super All-Wheel Control or S-AWC. The latest iteration of it can be found in today’s Mitsubishi Outlander, Outlander PHEV and Eclipse Cross.

One of the key people behind this technology was and still is Kaoru Sawase, an engineering fellow with Mitsubishi Motors in Japan. Known in the Mitsubishi community as the Godfather of S-AWC, his first project when he joined the company in 1988 was the Galant VR-4. He became interested in all-wheel drive technology after a near-death experience on a snowy mountain road as a young student. Being able to work on the technology at Mitsubishi was a dream come

true for him and he was particularly interested in applying the technology to rally racing.

After studying the advanced all-wheel drive systems from the Porsche 959 and Nissan GT-R, Sawase came up with a version adapted to a front-wheel drive platform, but also one that had improved upon what Porsche and Nissan had designed. The result was an electronically controlled centre differential all-wheel drive system that ended up bringing Mitsubishi much success in rally racing.

When the Lancer Evolution I debuted in 1992, it used the famous 4G63 engine and all-wheel drive system from the Galant VR-4. The lighter and more nimble Lancer was a veritable rocket ship with ferocious acceleration and a top speed of 228 km/h, figures that are quick today let alone 30 years ago.

Driven by Tommi Mäkinen, the Lancer Evolution was an unstoppable force in the World Rally Championship (WRC) during the mid to late 90s. In 1996, the Lancer Evolution IV gained Active Yaw Control (AYC), also developed by Sawase. AYC was an ingenious new system that was capable of transferring drive torque laterally between the rear wheels. Before AYC, torque could only be transferred from the rear axle to the front or vice versa. AYC was also controlled fully electronically and required no input from the driver.

The Lancer Evolution was no harder to drive than any other car, yet had abilities far beyond the average compact sedan. There’s a famous scene in BBC’s Top Gear where host Jeremy Clarkson has no trouble keeping up with a $340,000 Lamborghini that also used an advanced all-wheel drive system. The humble little Lancer was given the abilities of a supercar and that was thanks in no small part to Sawase’s ingenious invention.

Active Yaw Control was the world’s first example of torque vectoring as it is more commonly known today in the industry. By being able to finely control how

much torque gets delivered to each rear wheel, it can actively help a car corner faster, great for motorsport but even better for traction in slippery conditions. Sawase knew all-wheel drive was good for performance, but he also wanted to make passenger cars safer and easier to drive.

The Evolution VIII was the first generation to make it to the United States but still not Canada due to regulatory issues. The Subaru Impreza WRX, the Lancer’s direct rival had gone on sale there the year prior and quickly became a success. It wouldn’t be until the Evolution X went on sale in 2007 that Canadians would finally be able to walk into a Mitsubishi dealer and buy one. The last Lancer Evolution was sold here in 2014 and the Lancer nameplate was discontinued in 2016.

However, that racing heritage and Sawase’s dedication to S-AWC lives on. The current generation Mitsubishi Outlander PHEV employs the most-modern rendition of this technology using electric motors and no mechanical connection between the front and rear axles. While the hardware is completely different, the principles by which the system works is directly connected to the one employed in the Lancer Evolution.

Mitsubishi pulled out of the WRC in 2010, two years after arch-rival Subaru did the same. Sawase still fondly remembers the glory days of the Lancer Evo and he holds out hope that Mitsubishi might one day return to the sport.

Two years ago, the company entered its Triton pickup truck in the Asian Cross Country Rally held near Thailand and won, proving they still have what it takes to compete. Mitsubishi competed again in 2023 and recently announced it would return for the 2024 edition, this time with its new generation, more powerful rally-prepared Triton.

Mitsubishi has turned its focus towards crossovers, SUVs and electrified vehicles as the market shifts away from sedans, but all-wheel drive systems like the ones employed in a new Mitsubishi benefit greatly from Sawase engineering expertise. Technologies found in Super All-Wheel Control such as Active Yaw Control not only increase performance but have also made vehicles safer and easier to control during bad weather.

With the majority of Canadians buying all-wheel drive vehicles today, it’s refreshing to learn about the pedigree behind Mitsubishi’s S-AWC system. While the Lancer might no longer be in production, its winning spirit still burns brightly within the company. Mi

All in the (Mitsubishi) Family

Mitsubishi Electric

Mitsubishi Motors Corporation is one of many Mitsubishi companies operating under the Mitsubishi banner around the world. Like Mitsubishi Motors, many of these associated companies have operations in Canada. With this series we shall share information about some brands you may not be aware of.

The company behind the triple diamond logo began almost 200 years ago, founded by Yataro Iwasaki. In the beginning, cars were not yet in the picture as Mitsubishi was solely a shipping firm handling the exports of specialty goods within Japan. The business continued to grow, dominating the Japanese shipping market as it built relationships with Russia, China and later expanded to providing transportation for the Japanese military.

As time went on, the company explored avenues beyond shipping, leading the Mitsubishi Group to grow into a suite of independent companies that are now active in nearly every sector of industry around the world. Within this expansion later came Mitsubishi Motors and Mitsubishi Electric Corporation.

Around the world, Mitsubishi Electric’s mission is to continue to build a vibrant society as it prioritizes sustainability, creativity, and continuous innovation within its markets.

Mitsubishi Electric Sales Canada Inc. (MESCA) is the Canadian subsidiary of Mitsubishi Electric, Japan and has been established since 1979. Over the years, MESCA has become an industry leader in residential, commercial, and industrial HVAC solutions, Jet Towel Hand Dryers and Factory Automation Solutions. With Canadian Headquarters in Markham, Ontario and a branch office in Burnaby, British Columbia, MESCA provides HVAC products and services specifically suited to the Canadian climate in order to help in achieving our carbon reduction goals.

The company’s residential hybrid heating and cooling systems is one of MESCA’s newest products. This innovative technology is an approach to heating that allows the system to choose the source of energy used to heat the home, as it switches between the heat pump and the furnace, depending on the programmed temperatures. With MESCA’s hybrid heating and cooling system, homeowners can improve their

home’s comfort and sustainability, allowing them to live the best of both worlds.

MESCA also provides a range of Commercial HighSpeed Hand Dryers – Jet Towel, designed to dry hands efficiently and safely in a matter of seconds. The technology was developed over 30 years ago and continues to be the popular choice in commercial restrooms, especially as facilities have become contact-free because of the Covid-19 pandemic. Mitsubishi Electric’s energy efficient and low-noise hand drying solutions make it a top choice for many businesses including hotels, restaurants, shopping malls, schools, public facilities, and offices. Mitsubishi Motor Sales of Canada has installed these hand dryers in our headquarter facilities.

The ambitious Mitsubishi Electric Sales of Canada team has helped the company live by its motto of ‘Changes for the Better.’ It strives for growth and fostering of creativity making it an industry leader in the markets it serves, and this passion is carried throughout the entire Mitsubishi brand.

Mitsubishi Electric Power Products Inc. (MEPPI) is another subsidiary of Mitsubishi Electric providing technologies to meet sustainability requirements and remains at the forefront as its technology is meant to meet the needs of clients while also reducing the emissions of CO2 and greenhouse gases in energy systems. As a leading developer and manufacturer of power transmission and distribution systems, it focuses on providing solutions that are both environmentally conscious and energy efficient. Mi

WITH PRO-TRACTION PADS AND ROTORS

PRO-TRACTION PADS AND ROTORS ARE MADE FROM PREMIUM COMPONENTS AT AN AFFORDABLE PRICE. ASK YOUR SERVICE ADVISOR FOR DETAILS

$ 7995

PRO-TRACTION IS ONLY AVAILABLE AT MITSUBISHI MOTOR SALES OF CANADA DEALERS

Service Tips and Advice

Summertime means road trips, and in preparation for family bonding, it’s important to make sure your vehicle is ready to hit the road.

Spring is the time to remove winter tires, but if by chance you haven’t done so, that will be step one. Service teams at our 97 dealerships across Canada are happy to provide you with assistance when it comes to getting your tires changed and many offer tire storage options.

If your winter tires were changed early in the spring, an important item to check off the list by mid-summer is getting your tires rotated – which means periodically changing the position of each tire on your vehicle. At the same time, our service representatives will take the opportunity to check the air pressure and tread depth, and have them rebalanced if needed. These services will help even wear across all four tires, extending their lifespan.

As the temperature rises and you get away for longer drives, oil changes at the recommended intervals is always important. This simple step of preventative maintenance will help keep your vehicle running smoothly and in peak health.

At Mitsubishi Motors, safety is not just an additional feature, but a philosophy embodied in every step of the car maintenance process. Summer is a great time for a full maintenance inspection, which includes checking fluids, brakes and filters. The service teams can also inspect your air conditioning and vehicle cooling systems to ensure you are prepared for the warmest summer temperatures.

For Outlander PHEV owners, having your vehicle’s battery system inspected will help you achieve full range throughout the length of your trips.

If your vehicle is in good health but you just want to treat it to a thorough summer cleaning, your local Mitsubishi dealership can also give your ride the spa treatment with interior and exterior detailing services.

And while you likely don’t want to think about winter weather just yet, you may want to set yourself a calendar reminder for later this year to book an appointment for swapping your summer and winter tires. Mi

Last Word

Canada is the second largest country in the world by area, so your vehicle is a key tool in getting you where you want to go. It allows you to travel, go on adventures and explore new heights. These destinations are different for everyone. Some aspire to travel from coast to coast, others have a bucket list of things to do, and others are just trying to graduate post-secondary and need a ride to help them get to school. As you embark on your new ventures, your Mitsubishi will be your companion at every step of the journey; providing the support you need to fuel your ambitions.

At Mitsubishi Motors, we have always believed in exploring our ambitions, to empower the spirit of our customers. This is why we started research and development to build electric vehicles in 1970 to meet the ambitions of an electric company in Japan. It’s why Mitsubishi Motors launched All-Wheel Control all the way back in 1987 to develop a safer driving experience for our customers. Today, we continue to pursue our ambition in the world of electrification to deliver an electric vehicle, the Outlander PHEV, to meet the needs and wants of Canadians today.

Earlier in this issue, you read Megan Catalano’s story about taking her husband and their two beautiful dogs on a weekend road trip through Vancouver Island. Megan’s ambition is to see the world, and to do so in a vehicle that caters to her four-legged friends. We are glad she has chosen us to support her in these endeavors.

In July, we launched our “Drive Your Ambition” campaign encouraging you to follow your own ambitions; whatever they are … because they are yours, and no one can take them from you. So whatever makes you come alive, keep doing it. Just know that Mitsubishi Motors will be there alongside you, on the journey as your co-pilot.

Until next time,

Steve Carter Director, Marketing Mitsubishi Motor Sales of Canada

Reflecting in an Outlander PHEV

A couple exploring an off-road route near Huntsville, Ontario stop for a break on a rocky point in the new Big Wind Provincial Park.

DRIVE YOUR AMBITION

At Mitsubishi Motors, we’re here to champion any adventure you choose. Whether it’s a hobby or a calling. Keep moving.

See what drives us