BackBone: February 2025

FEBRUARY 2025 | ISSUE 105

BACKBONE News from The Joint Chiropractic

100 DAYS Around the System

P R E S I D E N T & C E O S A N J I V R A Z DA N I S S E T T I N G T H E PAC E F O R T H E J O I N T ’ S F U T U R E page 11

Maximize Your March Social Content

New Patient Email Series Debuts

Find ideas, themes and sample posts on page 12

Read more about the new strategy on page 8

FEBRUARY 2025 | ISSUE 103

CONTENTS

IN EVERY ISSUE

10 January Clinic Openings 10 GO Elite + Honorable Mention 3 Accounting Dates 13 The Joint in the News: PR Update 15 Chiropractic Connections 14 Meet and Greet: Dr. Aleya Blackman, D.C 17 Meet and Greet: Sherry Armstrong 18 Tools and Resources 20 December Leaderboards

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FEATURED STORIES

8

Next Phase of Marketing Automation Optimizes Patient Engagement

12

Key Dates and Lifestyle Themes to Enhance Local Social Media in March

6

Congratulations to the 2025 AXIS User Group

11

Around the System with President & CEO Sanjiv Razdan ADDITIONAL READS

7 Save the Date! 2025 Spring Summit Franchisees

16 Training Terms and Potential Scenarios Franchisees

DCs

WCs

7 “Unlock Your Relief” National Social Media Giveaway Franchisees

DCs

WCs

Accounting Dates February 19

Royalty Draw (February 1-15)

February 19

Inter-clinic Fee Draw/Payment (February 1-15)

March 4

Royalty Draw (February 16-28)

March 4

Inter-clinic Fee Draw/Payment (February 16-28)

March 5-6

Software Fees – Tech Fee

March 10

Minimum Royalties – February 2025

 Questions? accounting.services@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 105 | FEBRUARY 2025 | 3

Dear Franchisees and The Joint Community, I have now been in my role for more than 100 days and have had many meaningful conversations and interactions with members of our franchise system. What has stood out to me the most is the deep connection that everyone feels to our mission and the great fulfillment we find in the work we are doing to improve quality of life through routine and affordable chiropractic care. I am so grateful to be part of a mission-driven system and will make sure that we continue to bring it to life every single day.

FROM THE

CORNER OFFICE President and CEO, Sanjiv Razdan

In last month’s All Hands On Deck virtual meeting, I shared that The Joint is at a critical juncture of our business, but there is an exciting opportunity to reframe the vision of our future and make big, bold steps forward as a leader in the health and wellness industry. We must first, however, build a high-caliber strong foundation that can support our vision.

The Executive Leadership Team has established five priority objectives to strengthen clinic economics and reignite growth in 2025, and each objective will be supported via a robust framework of projects, business plans and ROIs. I encourage you all to listen to the full recording of the All Hands On Deck webinar for a full overview of how we are setting the pace for the future of our organization. On March 4, we will hold our first Monthly Pulse virtual meeting and will share updates on the progress we are making within our priority objectives. Don’t forget to register!

Last week, we welcomed Regional Developers and their teams, Field Business Consultants and District Managers for the Field Leadership Meeting here at the CSC Headquarters in Scottsdale. During our time together, we outlined more details on our priority objectives and introduced new processes that will ensure we stay focused on achieving our goals. It was a very productive and energizing week, and I’d like to thank everyone who participated and contributed.

We are in the final days of our Step Into Wellness Sale so I encourage everyone to continue engaging with our non-member and lapsed patients to inform them of the savings that are available through the promotion. The clinics that are most engaged with the promotion are yielding excellent results and we are setting ourselves up for even greater success in March when we traditionally experience the strongest New Patient increases.

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My visits to local markets across the system continue. I recently spent time in Atlanta, Dallas and Jacksonville, FL and remain inspired by the passion and dedication of our franchisees, Wellness Coordinators and doctors. I had the privilege of attending Life West’s inaugural Nexus Chiropractic Conference at the college’s new campus in Omaha, NE and visited several of our clinics in Iowa.

In addition, Chief Marketing Officer Lori Abou Habib and Dr. Steve Knauf, D.C., Vice President of Chiropractic and Compliance, visited clinics in Minneapolis, and a highlight of their trip was participating in the homecoming event for Dr. Knauf’s alma mater: Northwestern Health Sciences University. Please enjoy the photos from our travels on page 11!

Lori and I also attended the International Franchise Association’s annual convention in Las Vegas and I am thrilled to announce that Dr. Anthony and Nina Tran were selected as selected as a 2024 Franchisee of the Year! They Pictured (L-R): President and CEO Sanjiv Razdan, Dr. Anthony Tran, Nina Tran and Chief Marketing Officer Lori Abou Habib at the 65th IFA Annual Convention in Las Vegas. are incredible stewards of our brand who consistently exemplify strong leadership, innovation and a dedication to serve their patients, their community and their fellow franchisees.

Congratulations to Dr. Anthony and Nina on this welldeserved recognition!

Registration for the 2025 Spring Summit will be available soon and I hope you will all join me, the Executive Leadership Team and other CSC senior leaders on April 16 in Phoenix. During the program, we will share key business updates and the progress we are making on our priority objectives. I am excited that we’ll hear from some of our top-performing franchisees from across our system. Then, we will recognize all the outstanding accomplishments from 2024 at our annual Awards Show.

Again, I am very excited about our future and the opportunities that lie ahead. Thank you for your engagement and support.

Together we serve,

Sanjiv Razdan

 BACK TO TABLE OF CONTENTS

...The Joint is at a critical juncture of our business, but there is an exciting opportunity to reframe the vision of our future and make big, bold steps forward as a leader in the health and wellness industry.

ISSUE 105 | FEBRUARY 2025 | 5

The Joint Selects 2025 AXIS User Group Representatives T

he AXIS User Group provides valuable operational and clinical input regarding AXIS functions on an ongoing basis to help make AXIS easier, faster and more accurate for the system. Members volunteer their time to test new features, provide feedback on new ideas and concepts and report areas of improvement and serve as a “go-to” partner for the CSC for approximately one year.

Recently, franchisees were invited to nominate Wellness Coordinators and chiropractors for the AXIS User Group. Congratulations to the new members!

Chiropractor User Group Dr. Nathan Byard, D.C. Dr. Dominique Cassetori, D.C. Dr. Patrick Donnelly, D.C. Dr. Kenya Gaskin, D.C. Dr. Tory Hall, D.C. Dr. Josh Harder, D.C. Dr. Christopher Musso, D.C. Dr. Thomas Parliament, D.C. Dr. Emily Paszkiewicz, D.C. Dr. Dan Sheradin, D.C. Dr. Tyler Sudduth, D.C. Dr. Deborah Taylor, D.C. Dr. Jeff Touchet, D.C. Dr. Taylor Wesson, D.C.

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Wellness Coordinator User Group Lily Alzaben

Konner Lawson

Steve Bae

Haylie Lewis

Mariah Bergstrom

McKenzie Onsholm

Kim Blume

Stephanie Rathe

Myranda Bojorquez

Dawn Riordan

Lisa Bueno

Felicia Saucedo

Patrycja Cech

Melisa Storey

Jenna DeSanto

Megan Toups

Hope Galardo

LaCrisha Trevino

Mike Hammer

Berenice Valdez

The Joint Invites Instagram Followers to Unlock Their Relief F

rom March 1 to March 31, the “Unlock Your Relief” social media giveaway will give new and existing patients the opportunity to win one year of free chiropractic care.

To enter the giveaway, individuals must follow three easy steps: •

Follow @thejointchiro on Instagram.

•

Like the giveaway post.

•

Comment how chiropractic care has improved their life and tag a friend.

•

Each week, one winner will be randomly selected for a total of four winners.

Share the Giveaway on Local Social Media Pages Clinics are encouraged to share the weekly giveaway posts to their own Instagram Stories. Need some guidance? Just follow the steps outlined below!

1.

Locate the Post: Open Instagram and navigate to the giveaway post you want to share.

2. Tap the Share Icon: Below the post, tap the Share icon which is shaped like a paper airplane.

3. Select "Add to Story": A pop-up will appear. Tap "Add to Story" at the top.

4. Customize: You can resize or move the post or add text, stickers, or GIFs. 5. Share to Your Story: Tap "Your Story" to publish.  Questions? Contact Danielle Cousineau, Social Media & Influencer Specialist, at danielle.cousineau@thejoint.com.

GET READY TO REGISTER!

2025 SPRING SUMMIT April 16, 2025 Herberger Theater Center Phoenix, AZ It’s almost time to register to attend the 2025 Spring Summit! This one-day event will bring franchisees, regional developers, clinic management teams and other trusted partners together to drive action for the future of our business. Here’s what’s in store: • Hear key business updates from Executive Leadership and other senior leaders from the CSC. • Learn about the progress being made on The Joint’s priority initiatives.

• Gain fresh insights on the trends that will strengthen clinic economics and reignite growth.

• Celebrate the standout stars and top performers from our franchise system at our annual Awards Show.  BACK TO TABLE OF CONTENTS

ISSUE 105 | FEBRUARY 2025 | 7

Marketing Automation Phase II: A Foundational Step in Optimizing Patient Engagement T

he Joint introduced marketing automation in May 2023 with six different email series distributed through the Iterable platform.

Each campaign was designed to support lead generation, new patient onboarding and patient retention and the content was tailored to the unique needs and perceptions of prospective and current patients based on their chiropractic journey.

To start 2025, The Joint has introduced a new targeted series of email newsletters to patients with content that is more specifically defined to their chiropractic experience. These series are designed to nurture new leads, reduce one-and-done patients and address common concerns around chiropractic and The Joint’s model. In addition, this phase of marketing automation will also lay the groundwork for more personalized engagement in the future.

Objective 1: Drive New Leads & Patients An important marketing focus is to boost lead conversion and reengagement by nurturing new digital leads and re-engaging high-value patients who have only visited once. The table below outlines how marketing automation will support this objective:

Objective

Lead nurture

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Email Series

Purpose

Audience

Strategy

Primary Success Metric

Click-toopen rate, conversion rate

Leads

Convert potential patients into new patients

Website and digital leads

Answer common questions, reinforce walk-in model, leverage social proof

Leads, Never Converted

Re-engage leads who didn’t visit

Unconverted leads

Address objections, reinforce value proposition

Click-toopen rate, conversion rate

One-anddone

Convert single-visit patients into regulars

Patients with only one visit

Highlight ongoing care benefits, incentives

Return visit rate

Objective 2: Increase Lifetime Patient Value To meet the second objective, we outlined three new opportunities to engage patients through emails crafted around particular behaviors.

The table below highlights the strategy and tactics used to support our objective to increase lifetime patient value.

Primary Success Metric

Objective

Email Series

Purpose

Audience

Strategy

Patient engagement

Onboarding

Support new patients in establishing care habits

New patients

Reinforce DC recommendations, encourage ongoing care

Retention, repeat visits

Drive consistent care and visit adherence

Active patients

Behavioral triggers, reminders

Visit frequency, engagement

Bring back inactive patients

Inactive patients

Reminders, special offers

Re-activation rate

Utilization Triggers *NOT NEW*

Lapsed

Performance Report: Lead Engagements Surge In order to better nurture potential patients and drive conversion, we used key learnings from the first phase of marketing automation to create more personalized messaging for each audience segment.

Other iterative improvements include increased distribution frequency, optimized deployment schedules and incorporation of patient testimonials to build trust and maximize impact.

The enhancements led to a 232% increase in Click-to-Open Rate, which measures the percentage of recipients who clicked within an email, engaging with content, after opening it. We also observed near-identical conversion rates compared to the previous series, but we expect conversion rates to rise over time as more leads progress through the email series.

T H E E N H A N C E M E N TS L E D TO A

232% increase

IN CLICK-TO-OPEN RATE

What’s Next for The Joint’s Marketing Automation Efforts?

The remainder of 2025 will focus on continued testing, analysis and iteration to best understand the personalized, targeted content that will lead to shifts in patient behavior.

Marketing automation is one part of The Joint’s patient engagement strategy and will continue to play a critical role in improving patient experiences, deepening relationships and further improving retention and engagement.

 BACK TO TABLE OF CONTENTS

ISSUE 105 | FEBRUARY 2025 | 9

GO Elite: A New Level of Best in Class for Grand Openings

There are no new clinic openings that occurred in January.

Introducing the newest class of inductees into the GO Elite family:

TOTAL CLINICS OPEN: 966 FRANCHISED UNITS: 842

Dr. Daniel Rae, D.C. and Dr. Jonathan Carlos, D.C. The Joint Chiropractic – Palmdale (CA)

• $58,182 in sales and 630 New Patients in the first 60 days Kip Rapp The Joint Chiropractic - Oxford (AL)

• $31,308 in sales and 498 New Patients in the first 60 days

HONORABLE MENTION Jeni Lanier The Joint Chiropractic – New Bern (NC)

• $27,322 in sales and 335 New Patients in the first 60 days Dr. Scott Wofford, D.C., Dr. Ryan Bailey, D.C., Tori and Dr. Nick Baucum, D.C. and Dr. David Longley, DO The Joint Chiropractic - Granbury (TX)

• $41,357 in sales and 283 New Patients in the first 60 days Represents clinics achieving GO Elite or honorable mention status from January 6, 2025 to February 5, 2025.

Pictured (L-R): Wellness Coordinator Evyr Ward, franchisee Jeni Lanier, Dr. James Graham, D.C. and Wellness Coordinator Kelsey Squires celebrate New Bern’s grand opening.

s e c i t c a r P t s Be C

ongratulations to The Joint Chiropractic: Palmdale (CA) for achieving GO Elite in just 39 days! Below, Dr. Jonathan Carlos, D.C. shares the best practices and operational processes that contributed to a successful opening.

Creating a strong DC-WC connection "The chemistry between Wellness Coordinators and chiropractors is crucial because seamless handoffs between the DC and WC ensures that patients leave fully informed about their treatment plan, return schedule and the benefits of choosing a Wellness Plan. The combination of having a seasoned WC and DC and training new staff for at least two weeks prior to opening was essential to our success."

The importance – and result – of consistent team huddles "Team huddles help reinforce great habits while opening up the opportunity to discuss areas of

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FROM AROUND THE SYSTEM

improvement on a day-to-day basis. One practice that was born from these discussions was asking patients who did not convert to leave reviews highlighting their experiences before leaving the clinic. These patients would often return for care since they're able to positively reinforce themselves of an overall great experience with little pressure."

Proactive New Patient outreach "We found that preemptively contacting patients who have already scheduled allowed for every available new patient slot to be filled."

Kudos!

"I’d like to give a huge shoutout to both Dr. Daniel Rae, D.C. and Dr. Joel Manion, D.C. for allowing our DC to join in on a great Bootcamp which immensely helped us polish our scripts, handoffs and overall conversion. I highly recommend it! "

Around the System with Sanjiv Razdan

T

he Joint’s President and CEO Sanjiv Razdan, alongside other members of the Executive Leadership Team, recently visited the Atlanta, Jacksonville and Las Vegas markets and stopped by some clinics to observe, listen, learn and further immerse himself in the business.

Enjoy this collection of photos from clinics throughout the system!

Row 1 (L-R): President and CEO Sanjiv Razdan presents Dr. Daniel Bancroft, D.C. with the Champions of Care award at The Joint Chiropractic – Jacksonville North (FL).

Kyle Monroe, Franchise Business Consultant, franchisee Anne Michaud, Dr. Milton Croes, D.C., President and CEO Sanjiv Razdan and Eirick Wilson, Vice President of Corporate Clinic Operations at The Joint Chiropractic – Vinings (GA).

President and CEO Sanjiv Razdan, Wellness Coordinator Hayley Perez, franchisees Patricia Earing and Greg Kilbride and Eirick Wilson, Vice President of Corporate Clinic Operations, at The Joint Chiropractic – Jacksonville North (FL).

Row 2 (L-R): RD Director of Operations Courtney Distaso, Wellness Coordinator Ivan Lopez, President and CEO Sanjiv Razdan, Dr. Aleya Blackman, D.C., Sr. RD Operations Manager Taylor Wallace, franchisee Dr. Chancellor Foulks, D.C., Regional Developer Anne Glover, Chief Marketing Officer Lori Abou Habib, Regional Developer David Glover and Marianne Angell, Senior Director of Franchise Operations, at The Joint Chiropractic – Oak Cliff (TX).Kyle Monroe, Franchise Business Consultant, franchisee Anne Michaud, Dr. Milton Croes, D.C., President and CEO Sanjiv Razdan and Eirick Wilson, Vice President of Corporate Clinic Operations at The Joint Chiropractic – Vinings (GA).

President and CEO Sanjiv Razdan, Wellness Coordinator Drae Phillips and Chief Marketing Officer Lori Abou Habib at The Joint Chiropractic – Blue Diamond (NV).

Row 3 (L-R): Sanjiv Razdan, President and CEO, presents Dr. Kelvin Bolar, D.C. (left) with a Champions of Care award at The Joint Chiropractic – Jacksonville Harbour Village (FL).

FBC Kyle Monroe, franchisee Dan Kjaergaard, President and CEO Sanjiv Razdan, Dr. Patrick Donnelly, D.C., Dr. Anthony Snellenberger, D.C., Dr. Maria Temples, D.C., Dr. Matt Wiseman, D.C., Eirick Wilson, Vice President of Corporate Clinic Operations, Kim Blume and franchisee Dorit Kjaergaard at The Joint Chiropractic - Cartersville (GA).

 BACK TO TABLE OF CONTENTS

ISSUE 105 | FEBRUARY 2025 | 11

Maximize Your March: Social Media Content Ideas for Local Markets M

arch is filled with opportunities to engage with your local community through themed content and timely activations. Whether it’s celebrating healthcare professionals, raising awareness for wellness initiatives, or leveraging popular events like March Madness, incorporating these key dates into your clinic’s social media strategy will help boost engagement and strengthen connections with your audience.

•

March 8 – International Women’s Day: Celebrate female chiropractors and patients.

Encourage women to prioritize their health.

•

March 14 – World Sleep Day: Educate followers on the best sleeping positions for spinal health.

•

March 30 – Doctor’s Day: Highlight your chiropractors! Share their stories, why they love chiropractic, or a patient success story.

Key Dates and Lifestyle Themes

Looking for more fresh content ideas and sample posts for March? Read more and start planning!

•

March 7 – Employee Appreciation Day: Feature your team with behind-the-scenes content or a “meet the staff” post.

Clinic Spotlight: The Joint Chiropractic – Houston Find them on Instagram: @thejointmidtownhtx This month, we’re celebrating The Joint Chiropractic – Houston for their outstanding content strategy that drives engagement, educates followers, and strengthens patient connections. Here’s what’s working: •

Engaging Short-Form Video Content: Reels featuring chiropractic benefits, trending audios, and patient testimonials keep their audience engaged.

•

Educational & Relatable Posts: Content like “Did you know your spine and immune system are connected?” provides valuable insights, positioning the clinic as a trusted resource.

•

Clear Call-to-Action: The profile includes a direct link to book new patient appointments, streamlining the process for potential clients.

•

Strong Local Presence: Community-focused content and informative posts demonstrate their commitment to patient wellness.

By leveraging these best practices, The Joint Chiropractic – Houston continues to grow a loyal and engaged following while making chiropractic care approachable and accessible. Great job team!

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THE JOINT IN THE NEWS Business Insider Features The Joint as Sole Expert Resource

The Joint Contributes to Tom’s Guide Article on Hammock Sleeping

The Joint’s public relations efforts are off to a strong start in 2025 with features in several prominent national publications, including our first ever feature in Business Insider.

As a direct result of an established relationship with a Tom’s Guide editor, The Joint and Dr. Lees are featured in an article titled “Should you sleep in a hammock or is it a recipe for a bad back?”

Dr. Lees offers his expert insights on hammock sleeping, which can be a popular bed alternative in areas with warmer climates, such as South and Central America. The article received more than 39 million views.

Dr. Kevin Lees, D.C., Director of Chiropractic Operations, is the only expert featured in a recent article from Business Insider titled “The 8 best mattresses for stomach sleepers of 2025.” He discusses ideal mattress firmness for a stomach sleeper, the effects of sleeping on your stomach and if a pillow is necessary for stomach sleepers.

The article reached a highly influential audience of over 60 million readers.

Women’s Health Asks The Joint About Lumbar Pillows

Dr. Lees served as an expert resource for an article from Women’s Health on lumbar support pillows and how they can help relieve pressure on the lower back and encourage proper posture. The article reached over 21.7 million readers.

The Joint Announces Top Honors in Franchising Earlier this month, the Public Relations team distributed a press release announcing honors in franchising excellence from Entrepreneur Magazine.

The Joint has been named the top franchise in chiropractic services

by Entrepreneur Magazine's Franchise 500, the world's first and most comprehensive franchise ranking. The Joint also ranks No. 54 on the 2025 list, jumping 29 spots since last year.

Read more about this sought-after honor in the franchise industry 

Looking for content for your local social media pages?

Share stories from our Newsroom!

Make sure to follow The Joint Chiropractic on social media, such as LinkedIn. Like, comment and share our news and stories to amplify our brand.

Watch, Like, Comment, Share

 BACK TO TABLE OF CONTENTS

ISSUE 105 | FEBRUARY 2025 | 13

DC Profile: Dr. Aleya Blackman, D.C. The Joint Chiropractic – Oak Cliff (TX)

D

r. Aleya Blackman was inspired to learn more about holistic health after watching her parents live with chronic illness. She was introduced to the benefits of chiropractic care in high school and learned that regular adjustments can lead to overall functional improvement and enhanced quality of life.

After graduating from the University of North Texas, she attended Parker University and earned her Doctor of Chiropractic in 2022. Dr. Blackman began working at the Oak Cliff location in Dallas in 2023.

“I enjoy being able to build patients’ self-confidence by giving them the tools to achieve a better quality of life,” she says.

Recently, The Joint’s President and CEO Sanjiv Razdan recognized Dr. Blackman as a Champion of Care for her commitment to creating an excellent experience for her patients and clinic team.

In her spare time, Dr. Blackman enjoys crocheting and has two birthdays!

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Chiropractic Connections: Building the Brand Across the Country

O

ur busy event calendar started in early February with two engaging professional chiropractic events.

For the first time ever, The Joint was invited to attend Northwestern Health Sciences University’s homecoming event. Dr. Steve Knauf, D.C., Vice President of Chiropractic and Compliance, is an NWHSU alumnus and attended the celebration with Chief Marketing Officer Lori Abou Habib.

Together, they toured the campus, met with university leadership and connected with doctors and students from around the area. We are looking forward to building our relationship with this top3 chiropractic school!

The Joint was also a Bronze Sponsor of the Florida Chiropractic Association’s Northwestern Regional Convention. Dr. Ed Ernstrom. D.C. and Dr. Saira Zimmerman, D.C. led the team and interacted with 200 chiropractors during the two-day event. They shared information about career possibilities at The Joint, emphasizing the promising future and unlimited potential that can come from a career at The Joint.

Pictured (L-R): Dr. Ed Ernstrom, D.C., Char Petty, Dr. Saira Zimmerman, D.C. and Dr. Dan Alacar, D.C. at the FCA NW Regional Convention.

Pictured (L-R): Angie Selander, franchisee and Regional Developer, Dr. Steve Knauf, D.C., Vice President of Chiropractic and Compliance, Dr. Andrew Youde, D.C. and Lori Abou Habib, Chief Marketing Officer, at NWHSU Homecoming.

UPCOMING EVENTS •

February 28-March 1: American Black Chiropractic Association Eastern Regional Conference, Life University (Atlanta, GA)

•

March 6: Texas Chiropractic Association Legislative Day (Austin, TX)

•

March 7-8: American Black Chiropractic Association Western Regional Conference, Southern California University of Health Sciences (Whittier, CA)

•

March 13: Keiser University Career Fair (West Palm Beach, FL)

•

March 14-15: American Black Chiropractic Association Central Region Conference, Texas Chiropractic College (Pasadena, TX)

•

March 20-22: Parker Seminars (Las Vegas, NV)

•

April 17: Life West Career Fair (Hayward, CA)

•

April 17: University of Western States Career Fair (Portland, OR)

•

April 30-May 3: Sherman Lyceum (Spartanburg, SC)

•

May 1-3: Logan University Symposium (St. Louis, MO)

If you are interested in participating in an upcoming event, please contact careers@thejoint.com.

While participation is on a first come, first serve basis, all leads will be shared after each event.

 BACK TO TABLE OF CONTENTS

ISSUE 105 | FEBRUARY 2025 | 15

For more role-play scenarios visit The Learning Center: Resources > Business, Marketing, Operations > Operations > Front Office. Questions? Contact training@thejoint.com.

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WC Profile:

Sherry Armstrong The Joint Chiropractic – Greenwood (IN)

S

ince starting at The Joint in July 2022, Sherry Armstrong has been consistent, dependable and dedicated, always going above and beyond to take care of the clinic, doctors and, most importantly, her patients.

Sherry’s professional attitude shines through in every interaction, especially in her patient communication.

Her high conversion rate is the result of her proactive approach to seeking out solutions for her patients to help them continue their chiropractic care. She loves the feeling of seeing a patient who arrived in pain leave the clinic with a smile and walking better.

Sherry also does all she can to support a positive and productive clinic environment. She often stays after closing or comes in early to complete tasks, clean and prepare for the patients. She also assists with onboarding new Wellness Coordinators for Bree and Drew Emsweller’s four clinic locations.

As long as the weather permits, Sherry and her book can be found sitting outdoors during her lunch break.

She is involved in her church and loves spending time with her family. In particular, she is very excited for her daughter’s upcoming wedding in April!

 BACK TO TABLE OF CONTENTS

ISSUE 105 | FEBRUARY 2025 | 17

TOOLS + RESOURCES OPERATIONS RESOURCES New Medical Records Release Form Now Available A new version of the Medical Records Release Form is now available to download on Dokshop and FranConnect. The updated version must be utilized in clinics beginning on April 1.

Download the Medical Records Release Form on Dokshop  Download the Medical Records Release Form on FranConnect   Questions? Please contact Brenda Aguilar, Manager of Compliance, at brenda.aguilar@thejoint.com.

FRANCHISEES

Updated Clinic Relocation and Clinic Closure Policies The Joint has clarified the policies that provide guidance for the process of clinic closures and clinic relocations. The new verbiage is now available to review in the Operations Manual.

Download the Operations Manual from FranConnect   Questions? Please consult your RD/FBC partner.

Need a Refresher on Available Financial Insight Tools?

In this webinar recording, The Unit Economics Project Team explores how to use the three MicroStrategy tools centered on financial wellness: the Cash Flow Calculator, the Labor Calculator and the Break Even Analysis.

Download the full recording on FranConnect  View the presentation slides only   Questions? Please contact Rachel Sokocevic, Senior Manager of Operations Services, at rachel.sokocevic@thejoint.com.

DCs

New Video on Stroke Awareness Coming in March The Joint and ChiroSecure have partnered to produce a 43-minute video on the incidence of strokes in chiropractic care. The video will be available in The Learning Center in March and will be a required elearning module for all chiropractors. All DCs must complete this training within 90 days of the course’s launch.

Additional information will be communicated soon.  Questions? Please contact Dr. Kevin Lees, Director of Chiropractic Operations, at dr.lees@thejoint.com.

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MARKETING + PUBLIC RELATIONS RESOURCES Social Media Influencer Guide Interested in leveraging a social media influencer from your local market? The Joint has developed resource guides to help franchisees and co-ops source and evaluate a local influencer.

•

Social Media Influencer Guide: Includes guidelines for reaching out to local influencers, best practices for compensating influencers and sample messaging and collaboration ideas.

•

Working With The Joint Chiropractic: A guide that can be provided to influencers upon entering into a partnership. It covers partnership expectations, including best practices for authentically portraying their in-clinic experience to their followers.

 Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Crisis Communications Protocol The Joint’s Crisis Communications Protocol provides a step-by-step overview to help mitigate a potential PR incident.

Download the Crisis Communications Protocol on FranConnect  As a reminder, only authorized Corporate spokespersons are allowed to speak to the media and only the Corporate Public Relations Department can approve any media video filming or photography in-clinic.  Questions? Contact Margie Wojciechowski, Director of Public Relations & Communications, at margie.wojciechowski@thejoint.com.

TRAINING RESOURCES Chiropractic 101 Curriculum Chiropractic 101 is designed for WCs and non-doctor team members to gain a foundational understanding of what chiropractic is, the impact it has and how to communicate the basics to others. The three courses in the curriculum include Introduction to Chiropractic, Anatomy & Adjustments and Patient Communication Strategies.

To self-enroll, log into The Learning Center, open the Catalog and navigate to Business, Marketing, Operations > Operations > Front Office. Locate the course and click enroll.

WCs and non-doctors should work with their manager to determine if and when to take this training.  Questions? Please contact training@thejoint.com.

WC Sales Series The WC Sales Series is designed to support Wellness Coordinators as they work to develop their sales skills. Each course focuses on a specific piece of the sales process and includes best practices and tips on how to improve in that area. There are two courses: Asking for the Sale and Handling Objections.

The courses are optional and learners will find value based on their level of experience.

To self-enroll, log into The Learning Center, open the Catalog and navigate to Business, Marketing, Operations > Operations > Front Office. Locate the course and click enroll.  Questions? Please contact training@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 105 | FEBRUARY 2025 | 19

January Leaderboard Metrics Each month we highlight the performance leaders on some of our critical metrics. Find out who made the January leaderboards below!

TOP 10 NEW PATIENT PERFORMERS

TOP 10 SALES PERFORMERS

MIDLAND

MIDLAND

Downey (CA)

$142,378

Odessa (TX)

244

Natomas (CA)

$138,257

Visalia (CA)

219

Elk Grove Commons (CA)

$131,303

Oxford (AL)

218

Sparks (NV)

$131,126

Lakeland South (FL)

213

Summerville (SC)

$129,050

Winter Haven (FL)

201

Pinole (CA)

$119,516

Ocala (FL)

197

San Angelo (TX)

$119,356

Fresno (CA)

195

Fayetteville (NC)

$112,737

Yuma (AZ)

186

Vacaville (CA)

$112,501

Clovis (CA)

184

262 NEW PATIENTS

$161,067 IN SALES

TOP 10 ACTIVE MEMBER GROWTH PERFORMERS

AM GROWTH

AM GROWTH %

AMS END

1

Rockville (MD)

162

66.12%

245

407

2

Eagan (MN)

125

28.41%

440

565

3

Oxford (AL)

84

44.92%

187

271

4

Zephyrhills (FL)

77

19.30%

399

476

5

University Town Center (FL)

76

7.59%

1,001

1,077

6

Granbury (TX)

75

37.50%

200

275

7

Winter Haven (FL)

65

10.22%

636

701

8

Port Charlotte (FL)

61

9.34%

653

714

9

Clovis (CA)

58

6.06%

957

1,015

10

Fort Wayne North (IN)

57

9.25%

616

673

10

Jacksonville North (FL)

57

7.25%

786

843

TOP 10 CONVERSION PERFORMERS

CONVERSION %

CONVERSIONS

PROSPECTS

1

Happy Valley Crossroads (OR)

100.0%

8

8

1

Murray Hill (OR)

100.0%

19

19

1

Rillito Crossing Marketplace (AZ)

100.0%

5

5

4

North Augusta (SC)

89.1%

49

55 135

5

North Raleigh Six Forks (NC)

87.4%

118

6

Johns Creek Town Center (GA)

87.0%

47

54

7

Sarasota Siesta Row (FL)

86.7%

156

180

8

Salinas (CA)

85.5%

100

117

9

Clayton (MO)

85.3%

81

95

10

East Nashville (TN)

84.7%

72

85

ATTRITION %

CANCELS

AMS BEGIN

TOP 10 ATTRITION PERFORMERS 1

New Bern (NC)

3.1%

3

96

2

Camden Park (CA)

4.4%

20

450 469

3

Woodland Hills (CA)

4.5%

21

4

McDowell Mountain Ranch (AZ)

4.7%

29

621

4

Lake Pleasant (AZ)

4.7%

19

402 673

6

Alpharetta at Windward Plaza (GA)

4.9%

33

7

Buckhead (GA)

5.2%

27

522

7

Southlake (TX)

5.2%

26

497

9

East Cobb (GA)

5.3%

24

450

10 Tech Center (CO)

5.4%

26

482

10 Lone Tree (CO)

5.4%

29

534

TOP 10 COMP % PERFORMERS

20 | BACKBONE

AMS BEGIN

COMP %

2024 SALES

1

Pocatello (ID)

213.5%

$20,967

2

L Street Marketplace (NE)

172.4%

$46,432

3

Morgantown (WV)

164.5%

$27,546

4

Midlothian TX (TX)

159.9%

$37,580

5

Port Charlotte (FL)

140.3%

$72,015

6

Macon (GA)

128.6%

$25,180

7

Clermont (FL)

123.4%

$76,100

8

South Park (TX)

120.2%

$59,064

9

Danville VA (VA)

118.9%

$25,124

10

West Des Moines (IA)

118.7%

$36,035