BackBone: January 2025

JANUARY 2025 | ISSUE 104

BACKBONE News from The Joint Chiropractic

2025 INITIATIVE

Bolster Revenue With Promo + Price STEP INTO WELLNESS SALE Targets Lapsed Patients & Sets Up March Success Resources & marketing tactics on page 12

Results are in!

END OF YEAR

WELLNESS SALE See a complete recap on page 6

PATIENT ENGAGEMENT:

Social Media Execution in February Content ideas, themes and more on page 10

JANUARY 2025 | ISSUE 103

CONTENTS

IN EVERY ISSUE

6 December Clinic Openings 6 GO Elite + Honorable Mention 3 Accounting Dates 15 The Joint in the News: PR Update 17 Chiropractic Connections: 2025 Event Schedule 16 Meet and Greet: Dr. Mark Levi, D.C 20 Meet and Greet: Ariana Yaple 18 Tools and Resources 21 December Leaderboards

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FEATURED STORIES

6

End of Year Wellness Sale Results

12

Step Into Wellness Sale Targets Non-Member Patients

9

Zone 2 Franchisees Welcome New NFAB Representative

10

Content Ideas to Amplify Your Local Social Media

8

The Joint Explores Kinetisense Technology in Limited Test

17

Save the Date!

2025 Spring Summit in Phoenix EDUCATION + RESULTS

7 New Resources in The Learning Center Franchisees

DCs

WCs

14 “Adjusted To You” National Influencer Campaign Franchisees

DCs

WCs

Accounting Dates January 17

Royalty Draw (January 1-15)

January 17

Inter-clinic Fee Draw/Payment (January 1-15)

February 4

Royalty Draw (January 16-31)

February 4

Inter-clinic Fee Draw/Payment (January 16-31)

February 5-6

Software Fees – Tech Fee

February 10

Minimum Royalties – January 2024

 Questions? accounting.services@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 104 | JANUARY 2025 | 3

Dear Franchisees and The Joint Community, Happy New Year to you all! As we enter into 2025, I want to reiterate my gratitude for each and every one of you. It’s truly an honor to be part of such an incredible organization and I am very excited for the year ahead.

When we look back on 2024, there is much to celebrate.

Here are some highlights:

FROM THE

CORNER OFFICE President and CEO, Sanjiv Razdan

•

Performed 14.7 million patient visits, compared to 13.6 million in 2023.

•

Treated 957,000 new patients, compared to 932,000 in 2023.

•

Increased system-wide sales 9% and delivered 4% comp sales.

•

Grew to 967 total clinics, up from 935 clinics at the end of 2023.

Last year, our clinic teams served more patients than ever before and that is due to the hard work, dedication and passion of our franchisees, incredible doctors and Wellness Coordinators and our trusted partners. By remaining focused on our mission and vision and keeping the patient at the core of everything we do, we will position ourselves well for even more success in 2025.

Earlier this month, we received letters of intent to refranchise the majority of the corporate clinic portfolio, and we are actively evaluating the options to ensure we enter into agreements that meet our sales and franchise license criteria. It is an encouraging step forward in our refranchising initiative.

Step Into Wellness Sale and Flex Plan Price Increase We are starting the new year with two important strategies: the Step Into Wellness Sale and a price increase for the Flex Plan.

More details can be found on page 12.

The Joint has been conservative in our pricing approach, but there is a great opportunity to explore thoughtful price increases that will improve unit level economics and profitability while remaining affordable to current and prospective patients. In our discussions, it also became clear that we could enable increased price flow by planning pricing increases and promotions at the same time. This is an approach that we plan to execute throughout the year for greater success for both our promotions and pricing increases.

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Welcome New NFAB Representatives!

I am excited to share that two franchisees have begun their first NFAB term: Brad Remington in Zone 1 and Billy Perkins in Zone 2. Both bring invaluable experience, having been franchisees in our system for many years. Congratulations Brad and Billy!

In addition, NFAB recently elected officers for the new term year: •

President: L.S. Carper (re-elected for a second term)

•

Vice President: Dr. Daniel Rae, D.C.

•

Secretary: Bryan Hurlburt (re-elected for a third term)

I’d also like to thank Teresa DiGiuseppe and Barrett McNabb for their outstanding service and contributions to NFAB. Their insights and expertise have helped me tremendously in my first few months as CEO, and I know their leadership has had a lasting impact on the system.

2025 Field Leadership Meeting I am looking forward to hosting our RD partners and their teams as well as our FBCs and District Managers in February for the Field Leadership Meeting. I believe it will be a very productive time together and a wonderful opportunity to collaborate on the future of our business.

"The Joint has been conservative in our pricing approach, but there is a great opportunity to explore thoughtful price increases that will improve unit level economics and profitability while remaining affordable to current and prospective patients."

Save the Date: 2025 Spring Summit I hope you will all join me, the Executive Leadership Team and senior leadership from the CSC and the field at the 2025 Spring Summit in April in Phoenix. This will be a one-day event in which we will share a more detailed view of the strategic roadmap of the company. This will include not just the strategy but also updates on key priorities and initiatives as well as business insights for our continued growth and success.

The day will conclude with our annual Awards Show, where we will take time to recognize the outstanding accomplishments of 2024. This is a wonderful opportunity to celebrate the hard work and dedication that drive our company forward.

Please see page 17 for some additional details and please mark your calendars. I look forward to seeing you all there and celebrating together!

Recently, I visited several clinics throughout Texas, and I continue to be very impressed by the care and compassion that our doctors and Wellness Coordinators exhibit every day when interacting with their patients. These visits allow me to learn directly from those on the front lines. The feedback, ideas and patient-focused solutions that come from these interactions help drive our success, and I’m grateful for the opportunity to connect with so many of you.

Together we serve,

Sanjiv Razdan

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ISSUE 104 | JANUARY 2025 | 5

END OF YEAR

WELLNESS SALE Outperforms 2023 Across All Metrics A

new wellness routine is top of mind for many as a new year approaches, and The Joint’s End of Year Wellness Sale helped thousands of patients save on routine chiropractic care. Here are results and some key highlights:

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•

Total promotional sales exceeded $13.3 million, a 6.9 percent sales increase over 2023.

•

The 6.9 percent increase in promotional sales from 2023 to 2024 is lower than the 21 percent year-over-year increase from 2022 to 2023.

However, the 2024 End of Year Wellness Sale ran for 8 fewer days than in 2023 - a 15.4 percent reduction in duration.

•

Average promotional revenue per clinic was $13,791, a 3.8 percent increase from 2023.

2024 End of Year Wellness Sale: Complete Results 2023

2024

YOY% Change

Total Promotional Sales

$12,473,072

$13,336,086

6.9%

10+2 Plans Sold

16,999

17,033

0.2%

5+1 Plans Sold

4,748

5,489

15.6%

Total Plans Sold

21,747

22,522

3.6%

Average Amount

$573.55

$592.14

3.2%

Total # of Clinics

939

967

3.0%

Revenue per Clinic

$13,283

$13,791

3.8%

For the second year, Joint Ventures, LLC had the top performing clinic. Congratulations to The Joint Chiropractic – Elk Grove Commons (CA) which generated $119,648 in promotional sales!

Top 10 Clinics by Sales Rank Clinic

Total Sales

1

Elk Grove Commons (CA)

$119,648

2

Natomas (CA)

$98,528

3

Pinole (CA)

$91,549

4

North Raleigh Six Forks (NC)

$76,110

5

Des Peres (MO)

$71,069

6

Carmel Mountain (CA)

$66,045

7

Nugget Plaza (CA)

$65,530

8

Folsom (CA)

$59,249

9

Sparks (NV)

$57,174

10

Camelback (AZ)

$56,365

Top 10 Clinics by Year-Over-Year Increases Rank

Clinic

2024 Sales

2023 Sales Sales Y/Y%

1

Dysart and Indian School (AZ)

$11,230

$395

2843%

2

Jacksonville North (FL)

$7,697

$345

2231%

3

Stockbridge (GA)

$9,065

$490

1850%

4

Lake Jackson (TX)

$6,610

$395

1673%

5

South Park (TX)

$5,330

$345

1545%

6

Gleannloch Farms (TX)

$5,575

$395

1411%

7

Alcoa-Maryville (TN)

$9,322

$690

1351%

8

Polaris (OH)

$5,330

$395

1349%

9

Anderson Township (OH)

$8,714

$690

1263%

10

Laurel (MD)

$5,185

$445

1165%

 Questions? Reach out to your RD/FBC or Clinic Marketing Manager.

 BACK TO TABLE OF CONTENTS

ISSUE 104 | JANUARY 2025 | 7

The Joint Begins Testing Kinetisense Motion Capture Technology in Three Clinics O

n December 16, The Joint began a limited test of the Kinetisense KAMS Express Technology in three clinics, two franchised locations and one corporate-owned clinic.

Kinetisense uses motion capture technology to provide a real-time analysis of balance, posture, gait and range of motion. The 3D data is used to assist doctors in identifying areas of dysfunction and produces a visually engaging report with benchmarks so patients can track progress and remain committed to their treatment plan.

For several months leading up to the launch of the limited pilot, the Marketing and Operations Teams collaborated to determine opportunities to incorporate the Kinetisense technology within the parameters of the in-clinic process. Then, The Joint and Kinetisense developed a workflow for utilizing the technology that is tailored to our unique clinic environment.

This initial limited test was designed to understand the impact of this new service on our clinic operations, especially the initial visit process, in particular. We are focusing on overall sentiment and how the technology is received by patients, WCs, doctors and franchisees of the test clinics. We also want to gather insights on any benefits to patient education, interactions and conversions.

Innovation remains an exciting and essential opportunity for The Joint to expand in-clinic services and enhance the patient experience with new product offerings. We are excited about this next step forward in evaluating Kinetisense, its technology and the practical application for the benefit of our patients.

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Billy Perkins to Serve as Newest NFAB Representative N

FAB is pleased to announce that Billy Perkins is the new representative for Zone 2, Area C (Oklahoma and Texas, except Houston) after Barrett McNabb recently announced his resignation. As per the NFAB Bylaws, Billy will complete the remaining year of Barrett’s original three-year term.

Congratulations Billy!

At the age of thirteen, Billy began working alongside his father in the Perkins’ family-owned business in the oilfields of West Texas. He attended college at Texas A&M University, receiving a Bachelor of Science degree in petroleum engineering in 1984.

He returned home to work in the same oilfields he grew up in, but the family business was forced to close in 1985 due to the collapse in oil prices.

In 1988, Billy began his own service business at just 27 years old and quickly expanded to provide oilfield services in West Texas, Southeast New Mexico and Colorado. In 2016, the business was sold after 28 years, and Billy began the next chapter of his life: franchising with The Joint.

Billy has proudly partnered with his son, Dr. Drew Perkins, D.C., and Dr. Mike Shaw, D.C. to expand The Joint brand in Central Texas, opening their first clinic in August 2018. In six years, they have opened 15 locations along the Interstate 35 corridor from Waco to San Antonio.

Billy is excited to represent his fellow franchisees as a member of NFAB and use his past experience of owning and operating a business to problem solve and improve The Joint’s business model. He believes his understanding of industry challenges, day-to-day operations and the customer service experience provide him with the knowledge that can help the system succeed.

Barrett McNabb Concludes NFAB Term The Joint would like to thank Barrett McNabb for his service to NFAB over the past five years. Barrett was first elected to NFAB in 2020 and was named president in 2022 and, again, in 2023.

During his NFAB tenure, Barrett’s leadership helped guide The Joint through several new initiatives and we appreciate his dedication and commitment to improving the system.

ZONE 1 Area A: Dr. Daniel Rae, D.C. dr.daniel.rae@thejoint.com CA and NV Area B: Brad Remington brad.remington@thejoint.com AZ and NM AK

PR

NFAB Zones

 BACK TO TABLE OF CONTENTS

Area C: Bryan Hurlburt bryan.hurlburt@thejoint.com ID, MT, WA, WY, OR, UT, CO and AK

ZONE 2

ZONE 3

Area A: Jason Collier jason.collier@thejoint.com IA, MN, NE, ND, MO, WI, IL, MI, SD and KS

Area A: Rita Sellers rita.sellers@thejoint.com CT, DC, DE, MD, MA, ME. NY, IN, NH, NJ, OH, PA, RI, TN, VT and KY

Area B: Noah Stone noah.stone@thejoint.com Houston TX, AR and LA

Area B: LS Carper ls.carper@thejoint.com NC, SC, WV and VA

Area C: Billy Perkins billy.perkins@thejoint.com OK and TX, except Houston

Area C: Dr. Patrick Greco, D.C. dr.greco@thejoint.com FL, GA, MS, AL and PR

ISSUE 104 | JANUARY 2025 | 9

From Local Events to National Holidays: Content Ideas to Amplify Your Local Social Media

A

strong local social media presence is essential for driving patient growth. By sharing authentic, tailored content, you can highlight your team’s expertise, celebrate patient success stories, and demonstrate involvement in local events. Social media fosters trust, breaks down barriers to care, and positions your clinic as an approachable wellness partner.

Starting this month, BackBone will feature new content ideas for clinic-level social media posts that align with national messaging and are tailored to resonate with your audience. Now, it’s easier than ever before to prepare your social media calendar and keep your posts relevant in order to stay connected with your local community.

KEY DATES AND LIFESTYLE THEMES FOR

February

•

•

•

Black History Month: Celebrate the contributions of Black leaders in health and wellness. If your team includes Black DCs, spotlight their unique perspectives and contributions to chiropractic care.

American Heart Month: Share how chiropractic care can reduce stress, indirectly supporting heart health.

National Senior Independence Month: Create a DC video with tips on how chiropractic keeps seniors active and independent. Or, feature a short success story or testimonial from one of your senior patients explaining how chiropractic care keeps them independent.

Ensure that anyone featured in the video signs the Media Release available on DokShop.

•

February 6-9 - Waste Management Phoenix Open: Share a DC video with tips for staying aligned on the green or highlight local ties to the event (if applicable).

•

February 9 - Super Bowl: Post a DC video with recovery tips for game-day activities.

•

February 12 - Lincoln’s Birthday: Reflect on wellness lessons from history or share an inspiring message about resilience and health.

•

February 14 - Valentine’s Day: Celebrate self-care as self-love or share "We Love Our Patients!" content. Record clinic team members answering the question “Why do you love our patients?” Then, use CapCut or another preferred video editing app to combine the clips into one video and post. Ensure that anyone featured in the video signs the Media Release available on DokShop.

Sample caption: Thanks to chiropractic care, [Patient Name] stays active, independent, and pain-free every day! Regular adjustments help with flexibility, pain management, and maintaining mobility, so [Patient Name] can enjoy all the activities they love. It’s never too late to start! #ChiropracticForSeniors #StayActive #PainRelief

💙

💙

•

Winter Wellness Tips: Post a DC video offering advice on preventing injuries and maintaining alignment during winter activities like shoveling or skiing.

•

💙

Sample caption: We love our patients!

Your stories, smiles, and commitment to wellness inspire us every day. Thank you for letting us be part of your journey to feeling your best! #WeLoveOurPatients #ChiropracticCare #WellnessJourney •

Feb. 14-16 - NBA All-Star Weekend: Highlight how chiropractic supports athletic performance and recovery, particularly for athletes.

February 2 - Groundhog Day: Create a video featuring a team member using the Groundhog Day theme to show how chiropractic care can break the cycle of chronic pain. They wake up in pain over and over again, receive an adjustment, and then finally find relief! Ensure that anyone featured in the video signs the Media Release available on DokShop.

•

Feb. 17 - Presidents Day: Create a DC video with posture tips, emphasizing "Presidential Posture" for better alignment.

•

Feb. 20-Mar. 25 - Spring Training: Post a DC video discussing injury prevention and preparation for baseball season. If you sponsor a Little League team, consider highlighting the team or organization.

Sample Caption: Don’t let pain keep playing on repeat!

Break the cycle with chiropractic care and feel your best every day. #GroundhogDay #PainFree #ChiropracticCare

•

Feb. 27-Mar. 17 - CrossFit Open: Share a DC video showcasing how chiropractic supports strength, flexibility, and recovery for CrossFit athletes.

🦫💆

🦫💆‍♂️

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Clinic Spotlight: The Joint Chiropractic – Jacksonville (FL) The Joint Chiropractic – Jacksonville (FL) is creating engaging, consistent content aligned with our local strategy which has strengthened patient connections and inspired action. Here’s what’s working: •

A healthy content mix that features a variety of short-form video content, trending audio to capture attention, chiropractic education that addresses common questions and highlights the team’s expertise and local community graphics to showcase involvement at events throughout Jacksonville.

•

Strategic promotional content that leverages CSC-provided assets, aligning posts with national campaigns while maintaining a local focus.

•

Regularly sharing updated doctor schedules, keeping patients informed and encouraging visits.

•

Linking to the $29 Intro Offer in their bio which simplifies new patient engagement and drives interest.

Looking for content for your local social media pages?

Share stories from our Newsroom!

Make sure to follow The Joint Chiropractic on social media, such as LinkedIn. Like, comment and share our news and stories to amplify our brand.

Watch, Like, Comment, Share

 BACK TO TABLE OF CONTENTS

ISSUE 104 | JANUARY 2025 | 11

The Joint Invites Lapsed and Non-Member Patients to “Step Into Wellness” L

ast year, August’s Back to Wellness Sale and the Remix Your Health promotion in October offered lapsed patients and those not currently on a Wellness Plan or Flex Plan with the opportunity to rediscover routine and affordable chiropractic care at a significant savings.

Starting on February 3, the Step Into Wellness Sale will offer those same savings to existing patients not currently on a Wellness Plan.

Target Audience The Step Into Wellness Sale is a direct marketing campaign to all patients who have had a visit since February 2023 and are not currently on a Wellness Plan or Flex Plan. This includes: •

Cancelled Wellness Plan or Flex Plan members,

•

Patients with a “Walk-In” status and

•

Package holders with 2 or fewer RPVs left.

Marketing Strategy + Tactics Who is participating? All clinics, including franchised and corporate-managed locations When does the sale start? Monday, February 3 When does the sale end? Monday, March 3 at close of business What is the offer? Purchase a Wellness Plan and get your first month for just $45

The advertising campaign for the Step Into Wellness Sale will target package holders, canceled members and walk-ins via the tactics outlined below.

•

Custom, targeted emails distributed to patients through Iterable

•

SMS messages distributed to patients by OTT

•

Targeted social media advertising

Promo Guide Now Available! The Step Into Wellness Sale Promotion Guide contains information on marketing tactics and operational steps for the campaign.

•

Page 2-3: Promotional Overview

•

Page 4-10: Marketing tactics, including local social media posting guide

•

Page 11: Details on promotional call lists

•

Pages 12-14: WC scripts

•

Pages 15-16: AXIS procedures

Download the Step Into Wellness Sale Promotion Guide on FranConnect   Questions? Please contact your Clinic Marketing Manager or RD/FBC contact.

Flex Plan Price Increase Begins on February 3 On February 3, the price of The Joint’s Flex Plan offering will increase from $20 per month and $20 per visit to $25 per month and $25 per visit.

•

This change applies only to new Flex Plan purchases. Patients who purchased a Flex Plan prior to February 1, 2025 will remain at their current discounted rate.

This pricing increase was strategically positioned to occur alongside the Step Into Wellness Sale to increase opportunities for Wellness Plan conversion while maintaining our patients’ view that The Joint remains an affordable option for chiropractic care.

Flex Plan Price Increase Special Guide & FAQ The Marketing Team has designed a resource guide to support franchisees and clinic teams in implementing the pricing increase and discussing the change with patients.

Download the Flex Plan Increase Special Guide & FAQ on FranConnect  12 | BACKBONE

 Questions? Contact training@thejoint.com

 BACK TO TABLE OF CONTENTS

ISSUE 104 | JANUARY 2025 | 13

National Influencer Collaboration Highlights The Joint’s Expert, Personalized Care A

djusted to You" is our influencer campaign designed to build trust, credibility, and awareness for The Joint by addressing key perception gaps among our target audience. This campaign highlights our unique value proposition: delivering expert, personalized care without compromising on quality, all while being convenient and affordable.

To amplify this message, we’ve partnered with influencers that are patients of The Joint who resonate with our target audience.

Featured Influencers " •

Jas Zejnilagic (@msjuicyy): A Las Vegas-based style and lifestyle influencer known for her chic fashion tips and wellness community building through @girlswalkvegas.

•

Mariyah Gerber: An Arizona-based fashion, beauty, and lifestyle influencer whose polished, aspirational content connects with followers seeking style and relatable family-focused inspiration.

•

Carlos Antonio: A Miami-based fitness and lifestyle influencer, motivating his audience with high-energy wellness content and an authentic approach to personal growth.

•

Dani Myrie: A wellness and lifestyle influencer focused on mindful living, holistic health, and sustainability, offering a balanced approach to wellness that inspires intentional living.

Clinics are encouraged to share influencer content from the @thejointchiro national Instagram profile to their own social media pages, especially if the influencer is from your local area.

Access the content •

Go to The Joint Chiropractic’s official Instagram page (@thejointchiro).

•

Locate influencer campaign posts on our feed or Reels section.

Share to Your Instagram Story: •

Tap the paper airplane icon below the post or Reel.

•

Select "Add post to your story."

•

Add stickers, hashtags, or text relevant to your clinic if desired.

•

Post your story!

Sharing this influencer content shows real-life examples of people who trust and benefit from chiropractic care. In addition, this content helps your clinic build local credibility by aligning with the national campaign and strengthens your clinic’s connection with followers through authentic, relatable content.

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THE JOINT IN THE NEWS 2024 Public Relations Recap I

n 2024, the Public Relations team generated the highest metrics for media placement and editorial impressions since 2019.

The Joint has benefitted greatly from the personal relationships that the PR team has cultivated with local, regional and national editors and reporters.

These media members actively seek out The Joint’s expertise for articles on an ongoing basis, resulting in mentions in national consumer health, wellness and lifestyle publications. This exposure continues building validation and credibility for the brand with a wide-reaching audience.

Do you ever watch reruns of your favorite TV shows?

The Joint has experienced a similar phenomenon in which an article is republished by a media outlet other than the one that originally ran the feature.

Syndication has resulted in billions of additional editorial impressions and PR value.

2024 Public Relations Metrics

As seen in...

Here are some of the publications that featured The Joint in 2024:

GQ NEW YORK MAGAZINE HUFFPOST READER’S DIGEST VERYWELL HEALTH NATIONAL GEOGRAPHIC FORBES

Tom’s Guide Calls On The Joint for Article on Pillows

•

Over 4.1 billion editorial impressions, which is 1.3 billion more impressions than in 2023.

•

2.6 billion impressions from syndication only.

•

Generated $40.9 million in media value (what would have been spent for traditional advertising).

•

Featured in 91 national consumer and trade stories, compared to 73 placements in 2023.

Last month, Tom’s Guide featured The Joint and Dr. Kevin Lees, D.C., Director of Chiropractic Operations, in an article called “How many pillows should you sleep with when you have back or neck pain?” The article explores the optimum number of pillows according to your health, sleep issues and sleeping position and reached over 46 million viewers.

Year Over Year Results: 2019-YTD

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ISSUE 104 | JANUARY 2025 | 15

CONGRATULATIONS

to these December clinic openings

GO Elite: A New Level of Best in Class for Grand Openings Introducing the newest class of inductees into the GO Elite family:

WILLIAM “BARRY” GOODMAN, ARPIT & SIDDHARTH TRIVEDI AND ANDREW LOBACZ (Bloomington, IN) JENI LANIER (New Bern, NC)

Waseem Nazir, Jiwan Khabra and Harpreet Khabra The Joint Chiropractic – Turlock (CA)

• $36,358 in sales and 478 New Patients in the first 60 days* *Congratulations to The Joint Chiropractic – Turlock (CA) for earning GO Elite honors in 52 days!

HONORABLE MENTION

TOTAL CLINICS OPEN: 969 FRANCHISED UNITS: 844

Kip Rapp The Joint Chiropractic – Oxford (AL)

• $25,884 in sales and 442 New Patients in the first 60 days Represents clinics achieving GO Elite or honorable mention status from December 6, 2024 to January 5, 2025.

DC Profile: Dr. Mark Levi, D.C. The Joint Chiropractic – Indian Trail (NC)

W

hen he was 13 years old, Dr. Mark Levi, D.C. decided he wanted to pursue a career in chiropractic after his own personal experience.

“I had a great experience and wanted to help others,” he says “I was amazed at how my life could change from a debilitating low back accident to walking near normal within minutes.”

Dr. Levi graduated from BYU-Hawaii then received his Doctor of Chiropractic degree from Sherman College of Chiropractic in 2018. One year later, he began working for The Joint and helped open The Joint Chiropractic – Indian Trail in Unionville, NC in 2023. He has made an immediate impact on patients throughout the area with some even driving over 40 minutes to visit the Indian Trail location in order to be adjusted by Dr. Levi.

“I love working at The Joint because I get to care for people who have been everywhere else with no results and see their lives change through simple and effective care,” Dr. Levi says. “I love working at this location and practicing how I feel is best for the patient within my scope. I also like leaving work at the door so I can focus on my family at home.”

In between treating patients, Dr. Levi is ready to assist the Wellness Coordinators and additional doctors with anything and everything from taking out the trash to educating the clinic team on the importance of chiropractic care. His positive attitude and teamoriented spirit earned him a nomination as a 2023 DC of the Year.

Dr. Levi and his wife moved to North Carolina from Hawaii and are the proud parents of two daughters.

In the past, he has received the great opportunity to teach at Sherman College.

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Chiropractic Connections: Building the Brand Across the Country In 2025, The Joint is returning to some of the largest professional chiropractic events in the country and will also be first-time participants at some events, such as the American Black Chiropractic Association’s regional conferences and Texas Chiropractic Association Legislative Day.

If you are interested in participating in an upcoming event, please contact Erika Coté, Event Coordinator, at erika.cote@thejoint.com. While participation is on a first come, first serve basis, all leads will be shared after each event.

UPCOMING EVENTS •

February 6-8: FCA Northwest Regional (Panama City Beach, FL)

•

February 6-8: Northwestern Health Sciences University Homecoming (Bloomington, MN)

•

February 28-March 1: American Black Chiropractic Association Eastern Regional Conference, Life University

(Atlanta, GA)

•

March 6: Texas Chiropractic Association Legislative Day (Austin, TX)

•

March 7-8: American Black Chiropractic Association Western Regional Conference, Southern California University

of Health Sciences (Whittier, CA)

•

March 13: Keiser University Career Fair (West Palm Beach, FL)

•

March 14-15: American Black Chiropractic Association Central Region Conference, Texas Chiropractic College

(Pasadena, TX)

•

March 20-22: Parker Seminars (Las Vegas, NV)

•

April 30-May 3: Sherman Lyceum (Spartanburg, SC)

S AV E

THE

DAT E

2025 SPRING SUMMIT April 16, 2025 Herberger Theater Center Phoenix, AZ For the first time ever, we are gathering in person in back-to-back years! Join us for an inspiring and informative one-day meeting in which The Joint’s Executive Leadership will present updates on key initiatives and priority projects. Plus, we’ll celebrate the top performers from our franchise system at our annual Awards Show.

Official registration website, including hotel details and the day’s agenda, is coming soon!

 BACK TO TABLE OF CONTENTS

ISSUE 104 | JANUARY 2025 | 17

TOOLS + FRANCHISEES, OPERATIONS MANAGERS AND OTHER LEADERS WITHIN A FRANCHISE ORGANIZATION

Need a Refresher on Available Financial Insight Tools?

In this webinar recording, The Unit Economics Project Team explores how to use the three MicroStrategy tools centered on financial wellness: the Cash Flow Calculator, the Labor Calculator and the Break Even Analysis.

Download the full recording on FranConnect 

FOR FRANCHISEES, WCs AND DCs

Updated Operations Manual The Operations Manual has been updated with a new policy that provides guidance to clinic teams on conducting bathroom inspections for unauthorized devices. The policy is effective immediately and can be found on page 60 of the Operations Manual.

Download the Operations Manual from FranConnect 

View the presentation slides only   Questions? Please contact Rachel Sokocevic, Senior Manager of Operations Services, at `rachel.sokocevic@thejoint.com.

FRANCHISEES, WCs AND OTHER NON-DOCTOR CLINIC TEAM MEMBERS, CSC EMPLOYEES

FOR FRANCHISEES, MARKETING MANAGERS AND OTHER LEADERS WITHIN A FRANCHISE ORGANIZATION

Resources and Toolkits for Engaging Social Media Influencers

Chiropractic 101: More Than Elearning

The Joint has developed a collection of resource guides and other materials to help franchisees and co-ops source and evaluate influencers at the local level.

Chiropractic 101 provides a foundational understanding of what chiropractic is, the impact it has and how to communicate the basics to others.

The three courses in the curriculum include:

•

The Social Media Influencer Guide includes guidelines for reaching out to local influencers, best practices for compensating influencers and sample messaging and collaboration ideas.

Download the resource guide 

•

View a pre-recorded informational webinar  that provides a detailed overview of the Social Media Influencer Guide.

•

Working With The Joint Chiropractic is a guide that can be provided to influencers upon entering into a partnership. It covers partnership expectations, including best practices for authentically portraying their in-clinic experience to their followers. Download Working With The Joint Chiropractic 

1.

Introduction to Chiropractic: Explores a brief history of chiropractic care, the benefits of chiropractic and how The Joint’s approach stands out from other clinics.

2. Antaomy & Adjustments: Learn the basic anatomy of the spine and nervous system and a high-level overview of the adjustment techniques used by doctors at The Joint.

3. Patient Communication: Gather helpful tips about how to speak to others, including patients, about chiropractic.

To self-enroll, log into The Learning Center, open the Catalog and navigate to Business, Marketing, Operations > Operations > Front Office. Locate the course and click enroll. Q uestions? Please contact training@thejoint.com.

18 | BACKBONE

 Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@ thejoint.com.

+ RESOURCES FOR WCs WHO HAVE COMPLETED ALL INITIAL ONBOARDING

WC Sales Series The WC Sales Series is designed to support Wellness Coordinators as they work to develop their sales skills. Each course focuses on a specific piece of the sales process and includes best practices and tips on how to improve in that area. There are two courses: Asking for the Sale and Handling Objections.

The courses are optional and learners will find value based on their level of experience.

To self-enroll, log into The Learning Center, open the Catalog and navigate to Business, Marketing, Operations > Operations > Front Office. Locate the course and click enroll. Q uestions? Please contact training@thejoint.com.

FOR FRANCHISEES, MANAGERS WITHIN A FRANCHISE ORGANIZATION, ALL CLINIC TEAM MEMBERS

Crisis Communications Protocol The Joint’s Crisis Communications Protocol provides a step-by-step overview to help mitigate a potential PR incident.

Download the Crisis Communications Protocol on FranConnect  As a reminder, only authorized Corporate spokespersons are allowed to speak to the media and only the Corporate Public Relations Department can approve any media video filming or photography in-clinic.  Questions?

Contact Margie Wojciechowski, Director of Public Relations & Communications, at margie.wojciechowski@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 104 | JANUARY 2025 | 19

WC Profile: Ariana Yaple The Joint Chiropractic – Fayetteville (NC)

A

riana Yaple has made the patient experience her top priority in every interaction since starting at The Joint Chiropractic – Fayetteville (NC) in June 2021. From remembering their hobbies and activities outside the clinic to educating patients on the benefits of chiropractic care, Ariana ensures that every patient is happier and healthier before, during and after their adjustment.

Ariana loves to chat with patients throughout the day while also assisting with verifying or changing their accounts. Her compassionate approach to patients who come to the clinic in pain or discomfort gives them added peace of mind during their entire visit, and she makes sure that no patient leaves the clinic without understanding how The Joint can help.

Ariana’s approach to patient care is a motivation to the entire team. Not only has she created an atmosphere of trust, friendship and accountability, but she also digs into clinic KPIs to discover areas of opportunity.

"I love working at The Joint because of my great coworkers and friends, as well as the patients that I see on a weekly basis,” she says. “I am not from the area and don’t have family nearby, but my coworkers have become like family to me. It really elevates my daily life when I get to see and interact with them every day."

Ariana and her two-year-old son Harrison love playing with their three dogs - Narcissa, Taco and Queso – and two cats: Albus & Mrs. Norris. She loves reading and read almost 11,000 pages in 2024! She is also a wonderful baker, specializing in French Macarons, and has recently started practicing her hand at sourdough thanks to her coworker’s encouragement.

20 | BACKBONE

December Leaderboard Metrics Each month we highlight the performance leaders on some of our critical metrics. Find out who made the December leaderboards below!

TOP 10 NEW PATIENT PERFORMERS

TOP 10 SALES PERFORMERS

OXFORD

MIDLAND

275 NEW PATIENTS

183,371 IN SALES

Elk Grove Commons (CA)

$178,715

Natomas (CA)

$169,017

Downey (CA)

$147,668

240

New Bern (NC)

207

Odessa (TX) 205 Lakeland South (FL)

Sparks (NV) $144,314 Summerville (SC)

Midland (TX)

204

Visalia (CA) 195

$143,186

Pinole (CA) $141,286 Tucson Northwest (AZ)

$135,383

Sayebrook (SC)

$129,626

Vinings (GA)

$127,583

Sharyland (TX)

180

Abilene (TX)

169

Fresno (CA) 169 Twin Falls (ID)

168

Ocala (FL) 168 Yuma (AZ) 168

TOP 10 ACTIVE MEMBER GROWTH PERFORMERS

AM GROWTH

AM GROWTH %

AMS BEGIN

AMS END 328

1

Capitol Hill (D.C.)

177

117.22%

151

2

Oxford (AL)

130

228.07%

57

187

3

Granbury (TX)

108

117.39%

92

200

4

New Bern (NC)

96

(100.00%)

0

96

5

Kenmore Buffalo (NY)

56

147.37%

38

94 52

6

Bloomington IN (IN)

52

(100.00%)

0

7

Grand Canyon Crossing (AZ)

41

132.26%

31

72

8

Victoria (TX)

38

8.39%

453

491

9

Zephyrhills (FL)

37

10.22%

362

399

10

Gainesville Archer Road (FL)

36

6.02%

598

634

TOP 10 CONVERSION PERFORMERS

CONVERSIONS

PROSPECTS

1

Happy Valley Crossroads (OR)

100.0%

13

13

1

Murray Hill (OR)

100.0%

30

30

1

Rillito Crossing Marketplace (AZ)

100.0%

8

8

4

Okolona (KY)

91.2%

52

57

5

Corona South (CA)

91.1%

41

45

6

Summerville (SC)

86.7%

215

248

7

Sandy (UT)

86.1%

167

194

8

Scottsdale Shea (AZ)

84.6%

88

104

9

Upland (CA)

84.5%

109

129

10

Keller (TX)

84.0%

105

125

ATTRITION %

CANCELS

AMS BEGIN

TOP 10 ATTRITION PERFORMERS 1

Kenmore Buffalo (NY)

2.6%

1

38

2

Lake Pleasant (AZ)

3.4%

13

383

3

Oxford (AL)

3.5%

2

57

4

East Cobb (GA)

4.2%

19

457

5

Granbury (TX)

4.3%

4

92

6

Farmington (UT)

4.4%

18

407

7

Rodney Parham (AR)

4.8%

34

712

7

Lone Tree (CO)

4.8%

26

542

7

Plymouth (MN)

4.8%

14

290

7

Almaden Ranch (CA)

4.8%

33

683

TOP 10 COMP % PERFORMERS

 BACK TO TABLE OF CONTENTS

CONVERSION %

COMP %

2024 SALES

1

Stockbridge (GA)

298.3%

$33,499

2

Port Charlotte (FL)

279.5%

$79,001

3

Midlothian TX (TX)

241.2%

$39,171

4

Power Ranch (AZ)

195.4%

$30,656 $26,464

5

Macon (GA)

188.0%

6

Morgantown (WV)

180.5%

$26,887

7

South Park (TX)

179.8%

$60,972

8

Polaris (OH)

179.3%

$31,951

9

San Leandro (CA)

176.9%

$18,906

10

Milton (WA)

174.7%

$20,283

ISSUE 104 | JANUARY 2025 | 21