BackBone: June 2025 by The Joint Corp.

WELLNESS PLAN Kickstart Pricing

Begins on July 1

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FROM SANJIV'S DESK

President and CEO, Sanjiv Razdan

Dear Franchisees and The Joint Community,

Earlier this month we held our Monthly Pulse virtual call, and I am always excited for the opportunity to share what we have been working on and the progress we are making in key areas of our business.

It is also an important priority that I continue hearing from all of you. My conversations with our franchisees, clinic teams and field leaders allow me to learn directly from those on the front lines and receive feedback, ideas and patient-focused solutions that will help drive our success. If you attended the Monthly Pulse on June 5, then you heard about two new virtual sessions that I am introducing to continue fostering a culture of open communication.

• STAR Sessions : The new STAR (Straight Talking for Alignment and Results) Sessions are monthly virtual events for franchisees to have a forum to share what’s going well and surface challenges. We held the inaugural STAR Session on May 30, and I really enjoyed the conversation and valuable insights that were shared. The June session was open to franchisees located in NFAB Zone 1 and coming up in July will be an invitation to franchisees in NFAB Zone 2.

• Leadership Lounge: The Leadership Lounge is a fireside chat-style platform in which top-performing franchisees will be invited to share their insights, best practices and strategies for how they are succeeding in an area of the business that is of the most interest to the greater franchise system. These virtual events will last approximately one hour with ample time for attendees to ask questions and engage with the presenters. I am pleased to announce that Dan and Dorit Kjaergaard will be our first Leadership Lounge guest speakers in July, and the topic of discussion will be driving clinic sales. We will announce key details and provide a link to register next month.

We are in the final week of our “Buy 5, Get 1” Wellness Sale and the system is at 77% of our sales goal. Thank you to our clinic teams for your continued focus and strong execution. Your efforts are driving meaningful results—let’s maintain this momentum and close out the promotion with strength and impact.

We are all preparing for the upcoming rollout of the new Wellness Plan Kickstart Pricing that will begin on July 1. As a system, we are working to welcome more patients, encourage them to make chiropractic care at The Joint part of their wellness routine and offer them the care they need at an accessible, affordable cost that will also result in increased clinic profitability. This new pricing option is designed to achieve all those factors. Additional details, including an overview of the training materials that are now available, can be found on page 6 .

During our ‘soft launch,’ clinic teams have also been inviting patients to download and utilize our new mobile app. The app has seen strong engagement and is receiving positive reviews, including a 4.8 rating in the App Store! Ultimately, however, it is providing our patients with even greater accessibility and convenience and creating a digital experience that supports their needs. I urge you all to continue embracing this new way for our patients to interact with their local clinic.

I would like to extend a warm welcome to our new Chief Financial Officer, Scott Bowman. Scott began in his new position on July 10, and is a well-rounded, experienced leader who is ready to help The Joint evolve and position us for our next chapter of growth.

The CSC Team also welcomed seven new franchisees to the office in Scottsdale for Clinic Management Training earlier this month. It was an energizing week of learning that culminated in our new colleagues signing the Partnership Pact that was unveiled at the Spring Summit.

Finally, we are excited to announce the official date and location for our 2026 National Conference. Please save the date for April 13-15, 2026, at the Talking Stick Resort in Scottsdale! This will be an inspiring and impactful event, and we look forward to sharing more details later this year.

Together we serve,

Sanjiv Razdan

"It is also an important priority that I continue hearing from all of you. My conversations with our franchisees, clinic teams and field leaders allow me to learn directly from those on the front lines and receive feedback, ideas and patient-focused solutions that will help drive our success."

Pictured: Satnam Sanghera signs the Partnership Pact during June's Clinic Management Training at the CSC office in Scottsdale.

Pictured (L-R): Paige Targosz (Instructional Design Specialist), Luke Pallotto (Manager of Training Development), Lindsay Salcido (Business Success Consultant), franchisee Satnam Sanghera, franchisee Josh Lew, franchisee Dr. Jarod Rehmann, D.C., Dr. Dustin DebRoy, D.C. (Manager of Education and Relations), franchisee Lauren Balko, franchisee Nicole Roufs, franchisee Yosef Perfido, Laurie Cote (Manager of Franchise Onboarding and Training), Dr. Diana Brewer, D.C. (Business Success Consultant) and franchisee Harjeet Johal.

Wellness Plan Add-Ons

Help Patients Kickstart their Chiropractic Journey

Pain keeps people from living their best lives and can interrupt the daily moments that bring us joy, such as enjoying hobbies and spending time with friends, family and pets.

Typically, our Wellness Plan is the best option for most patients. However, some patients require more frequent visits in the first few weeks of care to address, treat and relieve their pain.

The Joint is introducing Wellness Plan KickStart Pricing which increases the amount of RPVs available to a patient in their first month. Now, we can offer the patient a Wellness Plan that aligns with the doctor’s treatment plan and meets their health and wellness goals.

The Wellness Plan Kickstart Pricing also helps patients begin to build a habit of routine chiropractic care. Allowing them to purchase the visits they need in advance increases the likelihood that they will remain committed to their treatment plan.

What? The Wellness Plan Kickstart Pricing offers three new add-on options to the standard Wellness Plan.

When

Beginning Tuesday, July 1

New Offering Clinic teams can offer 4, 6, or 8 extra visits during the first month of the Wellness Plan only.

The Wellness Plan will remain at the current $69/$79/$89 zone pricing and still includes up to four visits per month with a two-month minimum commitment.

Wellness Plan Kickstart Pricing

Pricing Structure

• Add 4 visits = $50 additional to Wellness Plan price

• Add 6 visits = $80 additional to Wellness Plan price

• Add 8 visits = $110 additional to Wellness Plan price

Regular zone pricing resumes in month two.

What's Changing?

New Contracts: The plan agreements outlined below have been updated to reflect the Wellness Plan Kickstart Pricing. All documents are now available to download on Dokshop.

• Wellness Plan Agreement Form

• 5 + 1 Sale Addendum

• State Specific Addendum – Kentucky Version

• State Specific Addendum – Oregon Version

All digital contracts have been updated automatically, effective June 19.

Overage Rate: Starting July 1, AXIS will populate a $20 overage fee for all patients who sign up for a Wellness Plan. For patients already on a Wellness Plan, their overage amount will remain $10.

What Is Not Changing?

Wellness Plan: The core of the Wellness Plan remains unchanged. The Kickstart options affect only the first month of care.

• Up to four visits per billing cycle.

• 2-month minimum commitment.

• Kickstart visits function as RPVs and do not roll over to the next month

Wellness Plan Kickstart Guide Now Available! The “Wellness Plan Kickstart Guide for Clinic Staff” contains an overview of the new Kickstart pricing options, execution steps and best practices. The guide also has support aids such as DC and WC messaging, role playing scenarios and a quick reference savings guide.

• Pages 4-7: Overview of new pricing options and key changes

• Pages 8-11: Execution steps, best practices and frequently asked questions

• Pages 14-19: DC and WC messaging and talking points

• Pages 20-24: Role playing flash cards

• Pages 25-30: Savings quick reference by zone

• Pages 31-38: Sample Wellness Plan Agreement

Download the “Wellness Plan Kickstart Guide for Clinic Staff” on FranConnect 

“Kickstart Pricing Overview & Quiz” Now Available in The Learning Center

Kickstart Pricing Overview & Quiz covers the basics of the Wellness Plan Kickstart Pricing and how to successfully implement the new add-on options.

The course includes a recorded presentation followed by a brief quiz and takes approximately 20 minutes to complete. Enrollment is optional and open to anyone. After taking this course, learners will be able to use the Wellness Plan Kickstart Guide to successfully speak to patients about the Wellness Plan Kickstart Pricing.

To enroll, log in to The Learning Center and click on the featured billboard or navigate to Catalog > Business, Marketing, Operations > General Business

Questions? Contact training@thejoint.com

Training Development

Wellness Plan Kickstart Guide Implementation Support

The Wellness Plan Kickstart Guide not only explains key changes to the Wellness Plan, it provides practical tools and training support to help teams execute these changes. The appendices at the end of the guide provide your clinic with additional training tools to support successful implementation including:

DC + WC Messaging | Talking points and messaging for clinic teams to utilize when communicating Wellness Plan Kickstart pricing and overcoming objections.

Flash Cards | Scenario-based practice to build confidence with discussing the new Kickstart pricing options with patients.

Savings Quick Reference | A printable tool for clinic staff to reference behind the desk to illustrate Kickstart savings for adult, military, and youth plans in each zone. For internal use only; not for patient distribution.

To access these resources, download the Wellness Plan Kickstart Guide for Clinic Staff located in FranConnect.

Wellness Plan Kickstart Role-Play Best Practices

With the launch of Kickstart, clinic teams will be learning new messaging when presenting the Wellness Plan. One of the best ways to build confidence in delivering new information to patients is through roleplay.

The Wellness Plan Kickstart Guide for Clinic Staff includes flash cards for teams to practice a variety of scenarios to sharpen communication skills, build comfort with new Kickstart language, and prepare to speak confidently with patients.

Here are some tips to get the most out of using these flash cards for role-play:

1 2 3

Treat role-play like the real thing. Role-play works best when you speak and act like you would with a real patient. Use the example responses on the flash cards as a guide, but make the delivery feel natural to you while keeping the core message consistent.

Pause to reflect.

After each role-play, take a moment to debrief with your partner. What went well? What could improve? Reflection builds awareness and confidence.

Repeat.

Don’t stop at one run-through. Repeating the same scenario gives you a chance to apply feedback, adjust your approach and solidify your communication skills.

For guidance on leading a role-play with your clinic team, download the Role-Play Facilitation Guide in The Learning Center Click Resources > Business, Marketing, Operations > Operations > Front Office

CONGRATULATIONS

to these May clinic openings

JESSICA & JUSTIN REMILLARD (New Rochelle, NY)

DR. JOSEPH DAVI, D.C. (San Luis Obispo, CA)

JAMES NASTRI & DAVID VONESH (Enfield, CT)

RAVEEN PATEL, RAJ PATEL, HEMAL PATEL, KIP RAPP & DR. BRYAN MCDONALD, D.C. (Hoover, AL)

DR. DANIEL RAE, D.C. (Fresno, CA)

TOTAL CLINICS OPEN: 971 FRANCHISED UNITS: 849

GO Elite: A New Level of Best in Class for Grand Openings

There are no GO Elite or honorable mention clinics during the period of May 6, 2025 to June 5, 2025.

Pictured (L-R): Dr. David Minozzi, D.C., Wellness Coordinator Star Belton-Simmons, Wellness Coordinator Hailey Delgado and franchisees Jessica and Justin Remillard from The Joint Chiropractic - New Rochelle (NY).

Official Mobile App Launch Set for July 1

Starting on July 1, the app will debut nationwide and patients will be informed about the app’s features and functionality through email newsletters, in-clinic display elements and other marketing tactics.

The app became available to download in the App Store (iOS) and the Google Play Store (Android) on May 30, marking the start of our soft launch period.

Highlights From Around the System

The most mobile app check ins for a single day is 1,100 which occurred on June 24. This means that 2.51% of visits systemwide utilized mobile check in that day!

Congratulations to Dr. Daniel Rae, D.C. and his clinic teams who are top performers in several mobile app metrics, including:

• The Joint Chiropractic – West Fresno’s (CA) app enrollments are 72% of its active plan counts.

• The Joint Chiropractic – Fresno (CA) has the most app enrollments with 568 total (43.63% of its active plan counts) and the most mobile check in visits (575).

Clinic Action: Download Counter Card and Display on July 1

20,979 total app enrollments

12,280 mobile app check ins

3.77% percentage of active plan counts enrolled in the mobile app

Counter cards are now available on Dokshop for clinic teams to download and print. Materials will not be shipped to clinics automatically. Clinics may choose from two designs, each highlighting a different mobile app function.

To view and download the counter card options, log in to Dokshop and navigate to Products > Business Essentials > Counter Cards

Leave a review! If you have downloaded The Joint’s mobile app to your own device, don’t forget to leave a five-star review in the App Store (iOS) or Google Play Store (Android) and encourage patients to do the same. More reviews will make it easier for patients to find and download the app!

Top Performers: Mobile App Enrollments per Active Member

Scott Bowman Joins The Joint as Chief Financial Officer

We are excited to introduce Scott Bowman as The Joint’s new Chief Financial Officer!

Scott is a seasoned executive and experienced public company CFO with more than 30 years across retail, restaurant, consumer goods and manufacturing industries. He arrives at The Joint after two years as CFO at Leslie’s Inc., a publicly held pool supply retailer, and has previously served as CFO of True Food Kitchen and Dave & Buster’s.

As CFO of The Joint, Scott will bring his deep expertise in capital markets, strategic planning, operations and investor relations to our multiphase strategy to reignite growth and improve unit-level economics. He is excited to help facilitate our refranchising efforts and contribute to our long-term goal of becoming America’s most accessible health and wellness services company.

Scott holds a Bachelor of Science degree in Accounting and Finance from Miami University (Ohio) and an MBA from the Goizueta Business School at Emory University. He also holds a CPA designation.

Scott and his wife Raquel currently reside in Phoenix with their French bulldog, Archie. He serves on the Board of Directors of the Boys & Girls Clubs of the Valley (BGCAZ) and enjoys hiking, biking and playing golf.

Read the complete press release on Scott’s appointment 

Welcome to The Joint, Scott!

Top Doctor Award Celebrates Outstanding Chiropractors Across Our Network

More patients than ever before are achieving their healthiest, happiest lives thanks to the hard work and dedication of the exceptional chiropractors in our franchise system.

The Joint is proud to introduce the Top Doctor Award, a monthly recognition that celebrates the chiropractors who excel across four categories: Professional Leadership, Clinical Excellence, Community Outreach and Patient Service.

This award is designed to recognize the DCs who are going above and beyond to elevate the patient experience, provide compassionate care, advance the chiropractic profession and serve as a leader in their local community.

Who can nominate a DC for the Top Doctor Award?

Any individual from within the system can nominate a DC for the Top Doctor Award, including franchisees, other DCs, Wellness Coordinators and field leadership (RDs and BSCs). View eligibility requirements 

How do I nominate?

Complete the nomination form. Submissions are accepted on an ongoing basis.

When will the winners be announced?

The winning doctors will be announced on the first Thursday of the month via The Alignment.

What do the winners receive?

Top Doctor Award recipients receive a trophy to display in their clinic or their home. The CSC will display the names of all award winners on a plaque at the corporate office in Scottsdale, AZ, and will feature their profiles in a future issue of BackBone.

 Questions? Contact Dr. Dustin DebRoy, Manager of Education and Relations, at dr.dustin.debroy@thejoint.com

DC Profile: Dr. Ellie Radtke, D.C.

PC and Operations Manager for four clinics in Minnesota

Dr. Ellie Radtke, D.C. began working for The Joint in 2020 as a relief doctor after the onset of the COVID-19 pandemic. Although she didn’t know much about the company, she quickly grew into a full-time lead DC role for franchisees Angie Selander and Ryan Christopherson.

“I love how chiropractic helps everyone, but specifically the power it has to help those where other avenues have failed,” says Dr. Radtke. “I love not only what The Joint is doing for patients, but also what we are doing for the profession.”

Dr. Radtke currently manages four clinic locations and her positive attitude and passion for the brand keeps her teams engaged, eager to learn and motivated to operate successful clinics. She has also helped foster a relationship between The Joint and her alma mater, Northwestern Health Sciences University by participating in lunch-and-learn events with students and the school’s annual 5K race.

“Dr. Ellie has been instrumental in building our teams and creating a culture of high performance through training and accountability,” said franchisee and Regional Developer, Ryan Christopherson.

Dr. Radtke was a finalist for the 2024 PC of the Year Award. She and her husband Jon have two children, Raegan and Cash, along with two dogs – Winnie and Remy – and two cats – Addie and Ella. She is also a passionate Minnesota Wild fan.

Fire Up Your Feed: Social Media Content Themes for July

July brings sunshine, celebrations, and plenty of chances to connect with your local community through fun, feel-good content. From patriotic moments to playful ways to stay active, this month is all about embracing the season and inspiring your audience to move, recharge, and enjoy. Keep reading for ways to fuel your clinic’s social media with timely, approachable ideas that reflect the energy of summer while keeping wellness front and center.

Key Dates and Lifestyle Themes

• UV Safety Month: Educate your audience on how UV exposure can impact skin, posture, and overall wellness—especially during summer activities. Create a short video of a DC sharing posturefriendly tips for outdoor fun such as standing tall while gardening or stretching after a hike. Remind followers to protect their skin and spine under the sun.

• National Anti-Boredom Month: Use the “Get Up & Move” trend to showcase playful clinic moments, stretch breaks, or fun ideas to beat the summer slump with a wellness twist. Highlight how chiropractic care helps people stay active and pain-free, giving them the energy to get back to the things they love.

• July 4 – Independence Day: Create a simple, branded graphic or Reel with a friendly message wishing your followers a safe, fun, and healthy Independence Day, reminding them to take care of their spine while they celebrate!

• July 22 – World Brain Day: Share a short explainer video with a DC walking through how spinal alignment supports the nervous system and improves communication between the brain and body.

View sample posts, fresh content ideas, and more 

This month, we’re highlighting The Joint Chiropractic – Plymouth (MN) for their authentic, engaging approach to social media. Their content strikes a great balance between educating followers, showing real in-clinic moments, and connecting with the local community. It’s a strong example of how consistency and personality can go a long way in building trust and attracting new patients on Instagram. Here’s what stands out:

Consistent, High-Quality Content: Plymouth maintains a steady posting schedule, creating reliable engagement and visibility. Their feed reflects a commitment to educating and connecting with their local audience.

Educational + Entertaining Video Content: The clinic uses short-form videos to break down chiropractic topics in a fun and accessible way, helping demystify care at The Joint while keeping viewers engaged.

Optimized Profile: The account features The Joint’s official logo, a clear and concise bio, and consistent branding that reinforces credibility and makes it

Clinic Spotlight: The Joint Chiropractic –Plymouth (MN)

@thejointplymouthmn

easy for new followers to understand what the clinic offers.

The Plymouth clinic location is making a meaningful impact by showing up consistently with content that’s thoughtful, approachable, and community-focused.

Keep up the great work!

THE JOINT IN THE NEWS

Recently, The Joint has been featured by top-tier national publications in articles focused on sleep, stretching and posture. In addition, President and CEO Sanjiv Razdan has given in-depth interviews to some business outlets on his leadership journey. These mentions continue to solidify The Joint as a subject matter expert and a go-to resource for a variety of topics.

Authority Magazine Shares Sanjiv Razdan’s Story with 74 Million Readers 

As part of a series called “Five Things You Need to Be A Highly Effective C-Suite Executive,” Authority Magazine interviewed President and CEO Sanjiv Razdan about his experience as a successful business leader. The article captures Sanjiv’s passion for how The Joint is changing lives and discusses the lessons he’s learned throughout his career.

Tom’s Guide Features The Joint as Sole Expert in Article on Stretching 

Dr. Dustin DebRoy, Manager of Education and Relations, spoke with Tom’s Guide on the benefits of adding stretching to your bedtime routine. In the article, Dr. DebRoy shares a list of stretches that can help with better overnight sleep and the best time to practice a gentle stretching routine. The article reached over 39 million readers.

Dr. DebRoy Discusses Tool for Neck Pain with SHAPE Magazine 

A neck stretcher is an affordable and effective tool to help ease neck pain after sitting for long periods. Recently, SHAPE Magazine explored the benefits of neck stretchers and reached out to Dr. DebRoy for his insights about the tool which can help relax muscles in the neck. The online article received 7.5 million views.

Looking for content for your local social media pages? Share stories from our Newsroom! Make sure to follow The Joint Chiropractic on social media, such as LinkedIn. Like, comment and share our news and stories to amplify our brand.

WC Profile: Marianne Cazier

The Joint Chiropractic – Clift Farm (AL)

The Joint Chiropractic – Decatur AL (AL)

Marianne Cazier was exposed to the benefits of chiropractic from a young age by her aunt, a well-known chiropractor in California. In 2023, she saw a job listing at her local The Joint clinic and knew it would be the perfect opportunity to become more immersed in the field.

“I love working at The Joint because of my team who are like a second family to me,” says Marianne. “I love all the patients I get to interact with and get to know.”

Marianne’s enthusiasm, integrity and high level of accountability have created an environment where patients feel seen, valued and truly cared for. From the first interaction, she builds trust and connection, making patients feel at ease and excited about their care. She ensures each visit runs smoothly, maintains exceptional communication, and goes above and beyond to educate patients on the value of chiropractic care as part of their wellness journey.

Within her first year, Marianne earned a promotion to Head Wellness Coordinator, overseeing two clinics, and was nominated for the 2024 WC of the Year Award.

Marianne recently married her husband Devin and, together, they have a full house with three cats – Bandit, Bambi and Bullet – and one dog named Zeke. She is a former track and field athlete, specializing in hurdles and high jump, and is a longtime Johnny Cash fan.

Pictured: Marianne Cazier and Dr. John Mellen, D.C.

INFORMATION TECHNOLOGY TOOLS + RESOURCES

FRANCHISEES

NEW! PCI Questionnaire Support Guide

The IT Team has created a guide that contains all recommended answers needed to complete the annual PCI questionnaire. Each year, franchisees receive an email from support@pciapply.com with a link to log in and complete the PCI questionnaire in order to ensure exemption from monthly PCI fees.

Download the PCI Questionnaire Support Guide 

 Questions? Contact Mark Elias, Regional Sales Director for Paysafe, directly at mcps.thejoint@gmail.com

OPERATIONS TOOLS + RESOURCES

FRANCHISEES

Report Card Tool + Training Webinar Recording

The Report Card is a new tool for franchisees for monitoring performance and staying on track to achieve goals and objectives. It is designed to measure and evaluate performance against the “FAB 5” metrics in order to elevate clinic performance. The Report Card is now available in MicroStrategy.

On April 25, The Joint hosted two training webinars and a complete recording, including a live demonstration of the Report Card, is now available.

Download the video on FranConnect 

 Questions? Contact Marianne Angell, Sr. Director of Franchise Operations, at marianne.angell@thejoint.com

FRANCHISEES

Clinic Health Report Now Available in MicroStrategy

The Clinic Health Report may now be accessed digitally in MicroStrategy and manual reports will no longer be distributed. Please follow the steps outlined below to access the report in MicroStrategy:

1. Log in to MicroStrategy 

2. After logging in, type Clinic Health Report into the search bar in the top right corner.

3. The report should appear in the search results. Click the report to open it and begin using it.

 Questions? Contact Chad Covington, Director of Enterprise Data Analytics and Architecture, at chad.covington@thejoint.com

FRANCHISEES

One-Page Business Plan Template

The One-Page Business Plan is a tool to support franchisees in goal setting and strategic planning. It allows users to visualize projections and clinic success using customized data.

Download the One-Page Business Plan Template on FranConnect 

View detailed instructions on how to export supporting data from MicroStrategy 

 Questions? Contact Marianne Angell, Senior Director of Franchise Operations, at marianne.angell@thejoint.com

OPERATIONS TOOLS + RESOURCES

FRANCHISEES

Need a Refresher on Available Financial Insight Tools?

In this webinar recording, The Unit Economics Project Team explores how to use the three MicroStrategy tools centered on financial wellness: the Cash Flow Calculator, the Labor Calculator and the Break Even Analysis.

Download the full recording on FranConnect 

View the presentation slides only 

 Questions? Please contact Rachel Sokocevic, Senior Manager of Operations Services, at rachel.sokocevic@thejoint.com

MARKETING + PUBLIC RELATIONS TOOLS + RESOURCES

NEW! Marketing Automation Overview & Messaging Guide

This updated resource outlines The Joint’s marketing automation process and all current campaigns managed by the CSC.

Download Marketing Automation Overview: The Joint Messaging Guide 