BackBone: June 2025

JUNE 2025 | ISSUE 109

BACKBONE News from The Joint Chiropractic

WELLNESS PLAN

Kickstart Pricing Begins on July 1

Read about how the new add-on options will help patients achieve their treatment plan goals on page 6

Welcome Scott Bowman!

Top Doctor Award Celebrates The Joint's Outstanding DCs

Meet The Joint's new CFO on page 11

Learn how to nominate a DC today on page 11

Dear Franchisees and The Joint Community,

FROM

SANJIV'S DESK President and CEO, Sanjiv Razdan

2 | BACKBONE

Earlier this month we held our Monthly Pulse virtual call, and I am always excited for the opportunity to share what we have been working on and the progress we are making in key areas of our business.

It is also an important priority that I continue hearing from all of you. My conversations with our franchisees, clinic teams and field leaders allow me to learn directly from those on the front lines and receive feedback, ideas and patient-focused solutions that will help drive our success.

If you attended the Monthly Pulse on June 5, then you heard about two new virtual sessions that I am introducing to continue fostering a culture of open communication.

•

STAR Sessions: The new STAR (Straight Talking for Alignment and Results) Sessions are monthly virtual events for franchisees to have a forum to share what’s going well and surface challenges. We held the inaugural STAR Session on May 30, and I really enjoyed the conversation and valuable insights that were shared. The June session was open to franchisees located in NFAB Zone 1 and coming up in July will be an invitation to franchisees in NFAB Zone 2.

•

Leadership Lounge: The Leadership Lounge is a fireside chat-style platform in which top-performing franchisees will be invited to share their insights, best practices and strategies for how they are succeeding in an area of the business that is of the most interest to the greater franchise system.

These virtual events will last approximately one hour with ample time for attendees to ask questions and engage with the presenters. I am pleased to announce that Dan and Dorit Kjaergaard will be our first Leadership Lounge guest speakers in July, and the topic of discussion will be driving clinic sales. We will announce key details and provide a link to register next month.

We are in the final week of our “Buy 5, Get 1” Wellness Sale and the system is at 77% of our sales goal. Thank you to our clinic teams for your continued focus and strong execution. Your efforts are driving meaningful results—let’s maintain this momentum and close out the promotion with strength and impact.

We are all preparing for the upcoming rollout of the new Wellness Plan Kickstart Pricing that will begin on July 1. As a system, we are working to welcome more patients, encourage them to make chiropractic care at The Joint part of their wellness routine and offer them the care they need at an accessible, affordable cost that will also result in increased clinic profitability. This new pricing option is designed to achieve all those factors.

Additional details, including an overview of the training materials that are now available, can be found on page 6.

Pictured: Satnam Sanghera signs the Partnership Pact during June's Clinic Management Training at the CSC office in Scottsdale.

During our ‘soft launch,’ clinic teams have also been inviting patients to download and utilize our new mobile app. The app has seen strong engagement and is receiving positive reviews, including a 4.8 rating in the App Store! Ultimately, however, it is providing our patients with even greater accessibility and convenience and creating a digital experience that supports their needs. I urge you all to continue embracing this new way for our patients to interact with their local clinic.

I would like to extend a warm welcome to our new Chief Financial Officer, Scott Bowman. Scott began in his new position on July 10, and is a well-rounded, experienced leader who is ready to help The Joint evolve and position us for our next chapter of growth.

The CSC Team also welcomed seven new franchisees to the office in Scottsdale for Clinic Management Training earlier this month. It was an energizing week of learning that culminated in our new colleagues signing the Partnership Pact that was unveiled at the Spring Summit.

Finally, we are excited to announce the official date and location for our 2026 National Conference.

Please save the date for April 13-15, 2026, at the Talking Stick Resort in Scottsdale! This will be an inspiring and impactful event, and we look forward to sharing more details later this year.

Together we serve,

Sanjiv Razdan

 BACK TO TABLE OF CONTENTS

Pictured (L-R): Paige Targosz (Instructional Design Specialist), Luke Pallotto (Manager of Training Development), Lindsay Salcido (Business Success Consultant), franchisee Satnam Sanghera, franchisee Josh Lew, franchisee Dr. Jarod Rehmann, D.C., Dr. Dustin DebRoy, D.C. (Manager of Education and Relations), franchisee Lauren Balko, franchisee Nicole Roufs, franchisee Yosef Perfido, Laurie Cote (Manager of Franchise Onboarding and Training), Dr. Diana Brewer, D.C. (Business Success Consultant) and franchisee Harjeet Johal.

"It is also an important priority that I continue hearing from all of you. My conversations with our franchisees, clinic teams and field leaders allow me to learn directly from those on the front lines and receive feedback, ideas and patient-focused solutions that will help drive our success."

ISSUE 109 | JUNE 2025 | 3

JUNE 2025 | ISSUE 109

CONTENTS IN EVERY ISSUE

9 May Clinic Openings 9 GO Elite + Honorable Mention 12 DC Profile: Dr. Ellie Radtke, D.C. 14 The Joint in the News 15 WC Profile: Marianne Cazier 16 Tools + Resources 18 May Leaderboards

Accounting Dates June 17

Royalty Draw (June 1-15)

June 17

Inter-clinic Fee Draw/Payment (June 1-15)

July 2

Royalty Draw (June 16-30)

July 2

Inter-clinic Fee Draw/Payment (June 16-30)

July 3-7

Software Fees – Tech Fee

July 10

Minimum Royalties – June 2025

 Questions? accounting.services@thejoint.com.

4 | BACKBONE

FEATURED STORIES

6 Wellness Plan Kickstart Pricing

Launches on July 1

10 Mobile App Set for Nationwide Launch

with Advertising

11 Welcome Scott Bowman!

11 New Top Doctor Award Celebrates

Outstanding DCs with Monthly Recognition

ADDITIONAL READS

9

Save the Date: Align 2026 in Scottsdale

13

Fire Up Your Feed: Social Media Content Ideas for July

 BACK TO TABLE OF CONTENTS

ISSUE 109 | JUNE 2025 | 5

Wellness Plan Add-Ons Help Patients Kickstart their Chiropractic Journey P

ain keeps people from living their best lives and can interrupt the daily moments that bring us joy, such as enjoying hobbies and spending time with friends, family and pets.

Typically, our Wellness Plan is the best option for most patients. However, some patients require more frequent visits in the first few weeks of care to address, treat and relieve their pain.

The Joint is introducing Wellness Plan KickStart Pricing which increases the amount of RPVs available to a patient in their first month. Now, we can offer the patient a Wellness Plan that aligns with the doctor’s treatment plan and meets their health and wellness goals.

The Wellness Plan Kickstart Pricing also helps patients begin to build a habit of routine chiropractic care.

Allowing them to purchase the visits they need in advance increases the likelihood that they will remain committed to their treatment plan.

What?

The Wellness Plan Kickstart Pricing offers three new add-on options to the standard Wellness Plan.

When

Beginning Tuesday, July 1

New Offering

Clinic teams can offer 4, 6, or 8 extra visits during the first month of the Wellness Plan only.

The Wellness Plan will remain at the current $69/$79/$89 zone pricing and still includes up to four visits per month with a two-month minimum commitment.

Pricing Structure

Wellness Plan Kickstart Pricing • Add 4 visits = $50 additional to Wellness Plan price • Add 6 visits = $80 additional to Wellness Plan price • Add 8 visits = $110 additional to Wellness Plan price Regular zone pricing resumes in month two.

What's Changing?

New Contracts: The plan agreements outlined below have been updated to reflect the Wellness Plan Kickstart Pricing. All documents are now available to download on Dokshop.

• • • •

Wellness Plan Agreement Form 5 + 1 Sale Addendum State Specific Addendum – Kentucky Version State Specific Addendum – Oregon Version

All digital contracts have been updated automatically, effective June 19.

Overage Rate: Starting July 1, AXIS will populate a $20 overage fee for all patients who sign up for a Wellness Plan. For patients already on a Wellness Plan, their overage amount will remain $10.

6 | BACKBONE

What Is Not Changing?

Wellness Plan: The core of the Wellness Plan remains unchanged. The Kickstart options affect only the first month of care.

• • •

Up to four visits per billing cycle.

2-month minimum commitment.

Kickstart visits function as RPVs and do not roll over to the next month

fold

Scenario

Response

A patient says:

Tip! Don’t downplay the doctor’s plan.

“I want to follow the doctor’s plan, but 12 visits in one month sounds expensive. Can I just do the regular plan and come in when I can?”

Example Response: “Following the plan consistently helps you feel better faster. We can actually make those 12 visits more affordable during this first month with our options built into the Wellness Plan.”

Scenario

EXECUTION STEPS A Patient says: “Dr. Smith told me I need to come back twice a week. How does that work if a Wellness Plan only includes 4 visits?”

Step 1 | Discuss Kickstart Options & Pricing with Patient

Ensure that you understand the details of Kickstart and how to best speak to patients about the offering. For specific talking points reference the following documents in the appendix: DC Messaging (Appendix A)

WPA0618 :: THE JOINT CHIROPRACTIC :: WELLNESS PLAN AGREEMENT WPA0618 :: THE JOINT CHIROPRACTIC :: WELLNESS PLAN AGREEMENT

Response Tip! Remind the patient that you are actively helping them find the most affordable path out of pain.

Example Response: “Your Wellness Plan kicks off today. The first month of your plan allows you to include additional visits at a discounted price so we can get you out of pain.”

This clinic is owned and operated by [DC Group] [PC Name] and managed by [Business Entity] This clinic is owned and operated by [DC Group] [PC Name] and managed by [Business Entity]

WC Messaging (Appendix B)

Savings Quick Reference (Appendix D) Utilize the Pricing Menu as a visual to discuss options with patients (located on DokShop).

Scenario

WELLNESS PLAN APPLICATION

WELLNESS APPLICATION Step 2 | Fill outPLAN the Contract

A patient says:

As a reminder, it is always advantageous to use digital contracts Clinic: with patients. However, if the “I don’t like monthly subscriptions.”

Clinic: patient does not wish to complete digital contracts or there is another reason preventing digital from being used, ensure that paper contracts are completed properly and then scanned and Member Name: uploaded to the patients record. The below shows the key areas for you to write into the contract Member Name: items specific to the patients purchase. The example shown demonstrates an new Adult Wellness Address: Address: Plan with a Kickstart + 6 adjustment in Zone 3.

City: State: State: Email:

City: Contact Phone:

Contact Phone: Monthly ARB Amount Color Key:

Zip Code: Zip Code:

Email: Visits Month 1 Total

Month 1 Charge

WELLNESS PLAN INFORMATION - Check Appropriate Wellness Plan Box Below.

WELLNESS PLAN INFORMATION - Check Appropriate Wellness Plan Box Below.

Wellness Plan Kickstart Guide

Adult Wellness Plan - $ Adult Wellness Plan - $

for Clinic Staff

79

PAGE 1

Kickstart: Kickstart:

(month-to-month) (2 month minimum) (month-to-month) (2 month minimum)

+4 Visits (+$50) +4 Visits (+$50)

+6 Visits (+$80) +6 Visits (+$80)

You’ve finished explaining the plan, and the patient says:

Plan Renewal Plan Renewal

+8 Visits (+$110) +8 Visits (+$110)

“I’ll think about it.”

BILLING INFORMATION AND AUTHORIZATION BILLING INFORMATION AND AUTHORIZATION

79

Example Response: “Wellness Plans are designed to help you achieve your goals in the most affordable way. I see Dr. Hannah has indicated following up twice a week for 4 weeks. You could pay as you go, however a Wellness Plan would save you $X on your first two months of follow up visits.”

Scenario New Plan New Plan

Youth Wellness Plan - $ Youth Wellness Plan - $

(month-to-month) (2 month minimum) (month-to-month) (2 month minimum)

Response Tip! Avoid sounding transactional and pivot back to the treatment plan.

Response Tip! Don’t pressure—reconnect to the “why” Example Response: “No problem. I’ll get you settled with the walk-in rate today, and here is more information about our Wellness Plan. When we see you for your follow up visit, we can answer any questions you have.”

WPA0618 :: THE JOINT CHIROPRACTIC :: WELLNESS PLAN AGREEMENT

This clinic is owned and operated by [DC Group] [PC Name] and managed by [Business Entity]

© 2025 The Joint Corp. All Rights Reserved

Total Recurring Monthly Plan Cost is $ Total Recurring Monthly Plan Cost is $

v.02 06/13/2025

Card Number (Last 4 Digits): Card Number (Last 4 Digits):

+ tax = $ + tax = $

Expiration Date: Expiration Date:

_/20 _/20

CVC (3 digits on back of card): CVC (3 digits on back of card):

Your plan Begins On: WELLNESS PLAN Your plan Begins On:AGREEMENT

PAGE 2

Thissee Wellness Planrecord Membership Agreement (“Agreement”) is entered intoconditions this day of , 20___ Please patient for treatment plan, diagnosis, and/or treated.

Please see patient for treatment diagnosis, and/orand conditions treated. (“Effective Date") record by and between (“We” or plan, “Us”) and Member (“You”), will continue on a month to month basis.

The Wellness Plan Agreement (“Agreement”) is entered between _______________ (“We” or “Us”) and Member (“You”).

Month 1 Charge The Wellness Plan Agreement (“We” or “Us”) and Member (“You”).

1. Membership Fee (“Agreement”) is entered between _______________

79

159

By signing below, you (or your parent/guardian, as applicable) authorize Us (orfor ourthe authorized representative) charge the account Adult Membership: You have elected to pay $ (excluding tax) initial month of your to membership, and By signing below, you (orhave yourspecified parent/guardian, as applicable) authorize (or our authorized representative) toofcharge the account (credit/debit card) you above.

Monthly payments will on beUs on or after the same daymonth each month unless continue that membership paying $ awithdrawn monthly basis starting on the next following the (credit/debit card) you have above.

Monthly payments or the of of Additionally, each month you unless prohibited by theDate number of specified days in the month, in which case thewill fee be willwithdrawn be theafter last day the day month.

Effective stated above.

You understand and acknowledge thatwithdrawn your on membership willsame automatically continue on a (or prohibited by the number of days in the month,Us in(our which case the representative) fee will be withdrawn the last day ofcard month.

Additionally, you (orit your parent/guardian, as basis applicable) authorize charge the credit on your file in lieu of presenting month-to-month at $________ until yourauthorized membership is cancelled to (“Membership Fee”), the unless Membership Fee your parent/guardian, applicable) authorize Us (our authorized representative) to charge the credit card on file in lieu of presenting it for any services received at your request. is increased inasaccordance with the terms below. Your membership entitles you to receive up to ________ chiropractic for any services received at your request. visits for the first billing cycle of your membership, and thereafter you will receive up to four (4) chiropractic visits per billing We agree to until sell, and you agree to is purchase theAdditional membership, services described herein.

Youvisit. (or your parent/guardian, as cycle the membership cancelled. visits duringand yourbenefits billing cycle will be $20 per We agree to agree sell, and purchase theservices membership, servicesaccording and benefits described herein.

You above. (or your parent/guardian, as applicable) to you pay agree Us thetomembership, and benefits to the payment schedule Your signature (or the applicable) agree to pay Us the membership, services and benefits according to the payment schedule above.

Your signature (or the signature of your parent/guardian, applicable) indicates your agreement (andinitial the agreement yourmembership, parent/guardian, Youth Membership: You haveas elected to paybelow $ (excluding tax) for the month of of your and as signature of to your parent/guardian, as applicable) below indicates your agreement (and thethis agreement of your parent/guardian, as applicable) bethat bound by this Agreement personsbasis signing aremonth equally responsible continue membership paying $ and its Terms and Conditions. on aAllmonthly startingAgreement on the next following the for applicable) be bound by this Agreement and its Terms and Conditions. All persons signing this Agreement are equally responsible for paying Effective it into full.

Date stated above. You understand and acknowledge that your membership will automatically continue on a paying it in full. month-to-month basis at $________ until your membership is cancelled (“Membership Fee”),The unless your Membership © 2025 Joint Corp.

All RightsFee Reserved 8 |YOU Execution Steps ACKNOWLEDGE READING Awith COMPLETED COPY OF ITS TERMS ANDthis CONDITIONS is increased in accordance the terms below.

YouTHIS mustAGREEMENT have a parentAND or guardian execute AgreementBEFORE with you.SIGNING The YOU ACKNOWLEDGE READING A COMPLETED COPY OF THIS AGREEMENT AND ITS TERMS AND CONDITIONS BEFORE SIGNING BELOW. YOU ACKNOWLEDGE THAT JOINT CORP. AND ITS FRANCHISEES ANDand AFFILIATES ALLAgreement SEPARATEand LEGAL ENTITIES parent or guardian signing thisTHE Agreement hereby consents to all the terms conditionsARE of this agrees to BELOW. YOUTHIS ACKNOWLEDGE THAT THE A JOINT CORP. AND FRANCHISEES AND AFFILIATES ARE ALL SEPARATE LEGAL ENTITIES AND THAT AGREEMENT IS WITH FRANCHISEE OFITS THE JOINT CORP. AND NOT WITH THE JOINT CORP.entitles OR ANY OF ITS be responsible for the payment of FRANCHISEE the monthly payment due forCORP. the Youth Membership.

Your membership you toITS AND THAT THIS AGREEMENT IS WITH A OF THE JOINT AND NOT WITH THE JOINT CORP. OR ANY OF AFFILIATES. TERMS SUBJECT TO APPLICABLE STATE LAW, WHICH GOVERNS IN membership, THE EVENT OF ANY CONFLICTS. receive up toSUBJECT ________ visits for the first billingGOVERNS cycle of your thereafter you will receive up to AFFILIATES. TERMS TOchiropractic APPLICABLE STATE LAW, WHICH IN THE EVENT OFand ANY CONFLICTS. four (4) chiropractic visits per billing cycle until the membership is cancelled. Additional visits during your billing cycle will be $20 per visit.

79

10

Member’s Signature Date / / YourSignature Membership Fee covers Membership Services and benefits provided to you for Wellness List of Member’s Date / Plan memberships. / Separate or Distinct Services and Applicable Fees for Services NOT Covered by the Wellness Plan: None.

By signing below Member authorizes Us (or our authorized representative) to charge the credit/debit card presented by

the Member Signature for all charges incurred by the Member, including monthly membership dues / and other ancillary Parent/Guardian Date / charges

Parent/Guardian Signature Date / / will review the Member in association with his/her membership. We will set the levels of the Membership Fee and (Requiredincurred for Youthby Members) (Required such for Youth feesMembers) periodically. We reserve the right to change the level of fees from time to time, unless prohibited by applicable

Wellness Plan Kickstart Guide Now Available! The “Wellness Plan Kickstart Guide for Clinic Staff” contains an overview of the new Kickstart pricing options, execution steps and best practices. The guide also has support aids such as DC and WC messaging, role playing scenarios and a quick reference savings guide. law or regulatory provisions, but not more than one increase per calendar year, and we guarantee that the level of your

© 2025 The Joint Corp.

All Rights Reserved. Fee will not increase during your initial 2-month term. We will give you at least thirty (30) days written notice Membership © 2025 The Joint Corp. All Rights Reserved.

Page 1 Page 1

of any changes to the levels of Membership Fees, and the option to cancel upon your receipt of such notice.

2.

Term of Membership and Cancellation

3.

Refund Policy

We provide Members month-to-month (2 months minimum), automatically renewable Membership Plans. This means that by signing this membership agreement you are authorizing us to automatically renew your membership on your behalf each month. Upon each such automatic renewal We will automatically deduct your monthly membership fee from your credit/debit card account, unless you notify us in writing that you wish to cancel your membership by submitting our cancellation form (“Cancellation Notice”). Member may cancel his/her membership for any reason by submitting a Cancellation Notice after the 2-month minimum has been fulfilled, or such other notice required by law. If your two-month minimum has not been fulfilled on the date of your cancellation request, your credit card will be charged for each additional month until the minimum requirement of two (2) months has been met on your next billing date and you will have access to your benefits for that, paid month. All Cancellation Notices must be signed, dated, and submitted on our Cancellation Notice form and either sent by certified mail, return receipt requested or be hand-delivered to the location at which the Member maintains his/her membership at least 2 days prior to next billing date to result in no further billing. All cancellation requests will become effective immediately. After submitting the Cancellation Notice, Member can use remaining visits until next month’s would-be billing date, if applicable (e.g., if a member is billed on the 8th each month and he/she cancels their membership on March 1st, the member will have until March 7th to use remaining visits).

Member understands and acknowledges that, except as otherwise required by applicable law, no refunds will be made for unutilized visits if you cancel your membership. To the extent a refund is required by law, the entitlement to and amount of any such refund shall be governed by the law where The Joint Chiropractic clinic at which the Member’s maintains his/her membership is located.

•

Pages 4-7: Overview of new pricing options and key changes

•

Pages 8-11: Execution steps, best practices and frequently asked questions

•

Pages 14-19: DC and WC messaging and talking points

•

Pages 20-24: Role playing flash cards

•

Pages 25-30: Savings quick reference by zone

•

Pages 31-38: Sample Wellness Plan Agreement

4. Legal and Contractual Relationship

Member understands and acknowledges that we are either: 1) a franchisee of The Joint Corp., and in such case, we are a completely separate and independently operated legal entity apart from The Joint Corp, and. The Joint Corp. DOES NOT have an ownership interest in our franchise or business, or 2) The Joint Corp. You also understand that in either case, neither we, nor The Joint Corp., exercise any control over the professional judgment of any licensed providers who provide chiropractic services at any clinic operating or doing business under the trade name “The Joint Chiropractic” or other trade name. This Agreement imposes no liability or responsibility upon The Joint Corp. as the franchisor of the business systems and methods we utilize. All chiropractic services provided at any The Joint clinic that you are authorized to receive under this Membership Agreement are performed by licensed chiropractors. At no time shall Member (or anyone or any legal entity on Member’s behalf) assert or bring any claim, demand, lawsuit or other legal action against The Joint Corp. (or any of its affiliates, employees, agents or representatives) relating to this Agreement or the services provided under or in relation to this Agreement.

© 2025 The Joint Corp. All Rights Reserved.

Page 2

Download the “Wellness Plan Kickstart Guide for Clinic Staff” on FranConnect 

“Kickstart Pricing Overview & Quiz” Now Available in The Learning Center Kickstart Pricing Overview & Quiz covers the basics of the Wellness Plan Kickstart Pricing and how to successfully implement the new add-on options.

The course includes a recorded presentation followed by a brief quiz and takes approximately 20 minutes to complete. Enrollment is optional and open to anyone.

After taking this course, learners will be able to use the Wellness Plan Kickstart Guide to successfully speak to patients about the Wellness Plan Kickstart Pricing.

To enroll, log in to The Learning Center and click on the featured billboard or navigate to Catalog > Business, Marketing, Operations > General Business Questions? Contact training@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 109 | JUNE 2025 | 7

Training Development Wellness Plan Kickstart Guide Implementation Support The Wellness Plan Kickstart Guide not only explains key changes to the Wellness Plan, it provides practical tools and training support to help teams execute these changes. The appendices at the end of the guide provide your clinic with additional training tools to support successful implementation including: DC + WC Messaging | Talking points and messaging for clinic teams to utilize when communicating Wellness Plan Kickstart pricing and overcoming objections.

Wellness Plan Kickstart Role-Play Best Practices With the launch of Kickstart, clinic teams will be learning new messaging when presenting the Wellness Plan. One of the best ways to build confidence in delivering new information to patients is through roleplay.

The Wellness Plan Kickstart Guide for Clinic Staff includes flash cards for teams to practice a variety of scenarios to sharpen communication skills, build comfort with new Kickstart language, and prepare to speak confidently with patients.

Flash Cards | Scenario-based practice to build confidence with discussing the new Kickstart pricing options with patients.

Savings Quick Reference | A printable tool for clinic staff to reference behind the desk to illustrate Kickstart savings for adult, military, and youth plans in each zone. For internal use only; not for patient distribution.

To access these resources, download the Wellness Plan Kickstart Guide for Clinic Staff located in FranConnect.

Here are some tips to get the most out of using these flash cards for role-play:

1

Treat role-play like the real thing.

Role-play works best when you speak and act like you would with a real patient. Use the example responses on the flash cards as a guide, but make the delivery feel natural to you while keeping the core message consistent.

2

Pause to reflect.

After each role-play, take a moment to debrief with your partner. What went well? What could improve?

Reflection builds awareness and confidence.

3

Repeat.

Don’t stop at one run-through.

Repeating the same scenario gives you a chance to apply feedback, adjust your approach and solidify your communication skills.

For guidance on leading a role-play with your clinic team, download the Role-Play Facilitation Guide in The Learning Center.

Click Resources > Business, Marketing, Operations > Operations > Front Office

Questions? Contact training@thejoint.com.

Questions? Contact training@thejoint.com.

8 | BACKBONE

CONGRATULATIONS to these May clinic openings

JESSICA & JUSTIN REMILLARD (New Rochelle, NY)

DR. JOSEPH DAVI, D.C. (San Luis Obispo, CA)

JAMES NASTRI & DAVID VONESH (Enfield, CT)

RAVEEN PATEL, RAJ PATEL, HEMAL PATEL, KIP RAPP & DR. BRYAN MCDONALD, D.C. (Hoover, AL)

DR. DANIEL RAE, D.C. (Fresno, CA)

TOTAL CLINICS OPEN: 971 FRANCHISED UNITS: 849 Pictured (L-R): Dr. David Minozzi, D.C., Wellness Coordinator Star Belton-Simmons, Wellness Coordinator Hailey Delgado and franchisees Jessica and Justin Remillard from The Joint Chiropractic - New Rochelle (NY).

GO Elite: A New Level of Best in Class for Grand Openings

There are no GO Elite or honorable mention clinics during the period of May 6, 2025 to June 5, 2025.

The Joint is excited to announce the official date and location for our biggest celebration of the year: the 2026 National Conference!

SAVE THE DATE! 2026 NATIONAL CONFERENCE April 13 – 15, 2026 Talking Stick Resort Scottsdale, AZ Registration and event details, including the official conference website, will be announced in early 2026.  BACK TO TABLE OF CONTENTS

ISSUE 109 | JUNE 2025 | 9

Official Mobile App Launch Set for July 1 S

tarting on July 1, the app will debut nationwide and patients will be informed about the app’s features and functionality through email newsletters, in-clinic display elements and other marketing tactics.

20,979

total app enrollments

The app became available to download in the App Store (iOS) and the Google Play Store (Android) on May 30, marking the start of our soft launch period.

12,280

Highlights From Around the System

mobile app check ins

The most mobile app check ins for a single day is 1,100 which occurred on June 24. This means that 2.51% of visits systemwide utilized mobile check in that day!

3.77%

Congratulations to Dr. Daniel Rae, D.C. and his clinic teams who are top performers in several mobile app metrics, including: • •

The Joint Chiropractic – West Fresno’s (CA) app enrollments are 72% of its active plan counts.

The Joint Chiropractic – Fresno (CA) has the most app enrollments with 568 total (43.63% of its active plan counts) and the most mobile check in visits (575).

percentage of active plan counts enrolled in the mobile app Top Performers: Mobile App Enrollments per Active Member The Joint Chiropractic – West Fresno (CA)

72.09%

The Joint Chiropractic – Visalia (CA)

44.85%

The Joint Chiropractic – Fresno (CA)

43.63%

The Joint Chiropractic – Clovis (CA)

34.06%

The Joint Chiropractic - Monterey (CA)

33.79%

Clinic Action: Download Counter Card and Display on July 1 Counter cards are now available on Dokshop for clinic teams to download and print. Materials will not be shipped to clinics automatically. Clinics may choose from two designs, each highlighting a different mobile app function.

To view and download the counter card options, log in to Dokshop and navigate to Products > Business Essentials > Counter Cards.

Leave a review! If you have downloaded The Joint’s mobile app to your own device, don’t forget to leave a five-star review in the App Store (iOS) or Google Play Store (Android) and encourage patients to do the same. More reviews will make it easier for patients to find and download the app!

10 | BACKBONE

Scott Bowman Joins The Joint as Chief Financial Officer

W

e are excited to introduce Scott Bowman as The Joint’s new Chief Financial Officer!

Scott is a seasoned executive and experienced public company CFO with more than 30 years across retail, restaurant, consumer goods and manufacturing industries. He arrives at The Joint after two years as CFO at Leslie’s Inc., a publicly held pool supply retailer, and has previously served as CFO of True Food Kitchen and Dave & Buster’s.

As CFO of The Joint, Scott will bring his deep expertise in capital markets, strategic planning, operations and investor relations to our multiphase strategy to reignite growth and improve unit-level economics. He is excited to help facilitate our refranchising efforts and contribute to our long-term goal of becoming America’s most accessible health and wellness services company.

Scott holds a Bachelor of Science degree in Accounting and Finance from Miami University (Ohio) and an MBA from the Goizueta Business School at Emory University. He also holds a CPA designation.

Scott and his wife Raquel currently reside in Phoenix with their French bulldog, Archie. He serves on the Board of Directors of the Boys & Girls Clubs of the Valley (BGCAZ) and enjoys hiking, biking and playing golf.

Read the complete press release on Scott’s appointment 

Welcome to The Joint, Scott!

Top Doctor Award Celebrates Outstanding Chiropractors Across Our Network

M

ore patients than ever before are achieving their healthiest, happiest lives thanks to the hard work and dedication of the exceptional chiropractors in our franchise system.

The Joint is proud to introduce the Top Doctor Award, a monthly recognition that celebrates the chiropractors who excel across four categories: Professional Leadership, Clinical Excellence, Community Outreach and Patient Service.

This award is designed to recognize the DCs who are going above and beyond to elevate the patient experience, provide compassionate care, advance the chiropractic profession and serve as a leader in their local community.

Who can nominate a DC for the Top Doctor Award?

Any individual from within the system can nominate a DC for the Top Doctor Award, including franchisees, other DCs, Wellness Coordinators and field leadership (RDs and BSCs). View eligibility requirements  How do I nominate?

Complete the nomination form. Submissions are accepted on an ongoing basis.

When will the winners be announced?

The winning doctors will be announced on the first Thursday of the month via The Alignment.

What do the winners receive?

Top Doctor Award recipients receive a trophy to display in their clinic or their home. The CSC will display the names of all award winners on a plaque at the corporate office in Scottsdale, AZ, and will feature their profiles in a future issue of BackBone.  Questions? Contact Dr. Dustin DebRoy, Manager of Education and Relations, at dr.dustin.debroy@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 109 | JUNE 2025 | 11

DC Profile: Dr. Ellie Radtke, D.C. PC and Operations Manager for four clinics in Minnesota

D

r. Ellie Radtke, D.C. began working for The Joint in 2020 as a relief doctor after the onset of the COVID-19 pandemic.

Although she didn’t know much about the company, she quickly grew into a full-time lead DC role for franchisees Angie Selander and Ryan Christopherson.

“I love how chiropractic helps everyone, but specifically the power it has to help those where other avenues have failed,” says Dr. Radtke. “I love not only what The Joint is doing for patients, but also what we are doing for the profession.”

Dr. Radtke currently manages four clinic locations and her positive attitude and passion for the brand keeps her teams engaged, eager to learn and motivated to operate successful clinics. She has also helped foster a relationship between The Joint and her alma mater, Northwestern Health Sciences University by participating in lunch-and-learn events with students and the school’s annual 5K race.

“Dr. Ellie has been instrumental in building our teams and creating a culture of high performance through training and accountability,” said franchisee and Regional Developer, Ryan Christopherson.

Dr. Radtke was a finalist for the 2024 PC of the Year Award. She and her husband Jon have two children, Raegan and Cash, along with two dogs – Winnie and Remy – and two cats – Addie and Ella. She is also a passionate Minnesota Wild fan.

12 | BACKBONE

Fire Up Your Feed:

Social Media Content Themes for July

J

uly brings sunshine, celebrations, and plenty of chances to connect with your local community through fun, feel-good content. From patriotic moments to playful ways to stay active, this month is all about embracing the season and inspiring your audience to move, recharge, and enjoy. Keep reading for ways to fuel your clinic’s social media with timely, approachable ideas that reflect the energy of summer while keeping wellness front and center.

Key Dates and Lifestyle Themes •

UV Safety Month: Educate your audience on how UV exposure can impact skin, posture, and overall wellness—especially during summer activities. Create a short video of a DC sharing posturefriendly tips for outdoor fun such as standing tall while gardening or stretching after a hike.

Remind followers to protect their skin and spine under the sun.

•

National Anti-Boredom Month: Use the “Get Up & Move” trend to showcase playful clinic moments, stretch breaks, or fun ideas to beat the summer slump with a wellness twist. Highlight how chiropractic care helps people stay active and pain-free, giving them the energy to get back to the things they love.

•

July 4 – Independence Day: Create a simple, branded graphic or Reel with a friendly message wishing your followers a safe, fun, and healthy Independence Day, reminding them to take care of their spine while they celebrate!

•

July 22 – World Brain Day: Share a short explainer video with a DC walking through how spinal alignment supports the nervous system and improves communication between the brain and body.

View sample posts, fresh content ideas, and more 

Clinic Spotlight: The Joint Chiropractic – Plymouth (MN) @thejointplymouthmn

This month, we’re highlighting The Joint Chiropractic – Plymouth (MN) for their authentic, engaging approach to social media. Their content strikes a great balance between educating followers, showing real in-clinic moments, and connecting with the local community. It’s a strong example of how consistency and personality can go a long way in building trust and attracting new patients on Instagram. Here’s what stands out:

easy for new followers to understand what the clinic offers.

The Plymouth clinic location is making a meaningful impact by showing up consistently with content that’s thoughtful, approachable, and community-focused.

Keep up the great work!

Consistent, High-Quality Content: Plymouth maintains a steady posting schedule, creating reliable engagement and visibility. Their feed reflects a commitment to educating and connecting with their local audience.

Educational + Entertaining Video Content: The clinic uses short-form videos to break down chiropractic topics in a fun and accessible way, helping demystify care at The Joint while keeping viewers engaged.

Optimized Profile: The account features The Joint’s official logo, a clear and concise bio, and consistent branding that reinforces credibility and makes it  BACK TO TABLE OF CONTENTS

ISSUE 109 | JUNE 2025 | 13

THE JOINT IN THE NEWS R

ecently, The Joint has been featured by top-tier national publications in articles focused on sleep, stretching and posture. In addition, President and CEO Sanjiv Razdan has given in-depth interviews to some business outlets on his leadership journey. These mentions continue to solidify The Joint as a subject matter expert and a go-to resource for a variety of topics.

Authority Magazine Shares Sanjiv Razdan’s Story with 74 Million Readers  As part of a series called “Five Things You Need to Be A Highly Effective C-Suite Executive,” Authority Magazine interviewed President and CEO Sanjiv Razdan about his experience as a successful business leader. The article captures Sanjiv’s passion for how The Joint is changing lives and discusses the lessons he’s learned throughout his career.

Tom’s Guide Features The Joint as Sole Expert in Article on Stretching 

Dr. DebRoy Discusses Tool for Neck Pain with SHAPE Magazine 

Dr. Dustin DebRoy, Manager of Education and Relations, spoke with Tom’s Guide on the benefits of adding stretching to your bedtime routine. In the article, Dr. DebRoy shares a list of stretches that can help with better overnight sleep and the best time to practice a gentle stretching routine.

The article reached over 39 million readers.

A neck stretcher is an affordable and effective tool to help ease neck pain after sitting for long periods.

Recently, SHAPE Magazine explored the benefits of neck stretchers and reached out to Dr. DebRoy for his insights about the tool which can help relax muscles in the neck. The online article received 7.5 million views.

Looking for content for your local social media pages?

Share stories from our Newsroom!

Make sure to follow The Joint Chiropractic on social media, such as LinkedIn. Like, comment and share our news and stories to amplify our brand.

Watch, Like, Comment, Share

14 | BACKBONE

WC Profile: Marianne Cazier The Joint Chiropractic – Clift Farm (AL) The Joint Chiropractic – Decatur AL (AL)

M

arianne Cazier was exposed to the benefits of chiropractic from a young age by her aunt, a well-known chiropractor in California. In 2023, she saw a job listing at her local The Joint clinic and knew it would be the perfect opportunity to become more immersed in the field.

“I love working at The Joint because of my team who are like a second family to me,” says Marianne. “I love all the patients I get to interact with and get to know.”

Marianne’s enthusiasm, integrity and high level of accountability have created an environment where patients feel seen, valued and truly cared for. From the first interaction, she builds trust and connection, making patients feel at ease and excited about their care. She ensures each visit runs smoothly, maintains exceptional communication, and goes above and beyond to educate patients on the value of chiropractic care as part of their wellness journey.

Within her first year, Marianne earned a promotion to Head Wellness Coordinator, overseeing two clinics, and was nominated for the 2024 WC of the Year Award.

Marianne recently married her husband Devin and, together, they have a full house with three cats – Bandit, Bambi and Bullet – and one dog named Zeke. She is a former track and field athlete, specializing in hurdles and high jump, and is a longtime Johnny Cash fan.

Pictured: Marianne Cazier and Dr. John Mellen, D.C.

 BACK TO TABLE OF CONTENTS

ISSUE 109 | JUNE 2025 | 15

INFORMATION TECHNOLOGY TOOLS + RESOURCES FRANCHISEES

NEW! PCI Questionnaire Support Guide The IT Team has created a guide that contains all recommended answers needed to complete the annual PCI questionnaire. Each year, franchisees receive an email from support@pciapply.com with a link to log in and complete the PCI questionnaire in order to ensure exemption from monthly PCI fees.

Download the PCI Questionnaire Support Guide   Questions? Contact Mark Elias, Regional Sales Director for Paysafe, directly at mcps.thejoint@gmail.com.

OPERATIONS TOOLS + RESOURCES FRANCHISEES

Report Card Tool + Training Webinar Recording The Report Card is a new tool for franchisees for monitoring performance and staying on track to achieve goals and objectives. It is designed to measure and evaluate performance against the “FAB 5” metrics in order to elevate clinic performance. The Report Card is now available in MicroStrategy.

On April 25, The Joint hosted two training webinars and a complete recording, including a live demonstration of the Report Card, is now available.

Download the video on FranConnect   Questions? Contact Marianne Angell, Sr. Director of Franchise Operations, at marianne.angell@thejoint.com.

FRANCHISEES

Clinic Health Report Now Available in MicroStrategy The Clinic Health Report may now be accessed digitally in MicroStrategy and manual reports will no longer be distributed. Please follow the steps outlined below to access the report in MicroStrategy: 1. Log in to MicroStrategy  2. After logging in, type Clinic Health Report into the search bar in the top right corner.

3. The report should appear in the search results. Click the report to open it and begin using it.  Questions? Contact Chad Covington, Director of Enterprise Data Analytics and Architecture, at chad.covington@thejoint.com.

FRANCHISEES

One-Page Business Plan Template The One-Page Business Plan is a tool to support franchisees in goal setting and strategic planning. It allows users to visualize projections and clinic success using customized data.

Download the One-Page Business Plan Template on FranConnect  View detailed instructions on how to export supporting data from MicroStrategy   Questions? Contact Marianne Angell, Senior Director of Franchise Operations, at marianne.angell@thejoint.com.

16 | BACKBONE

OPERATIONS TOOLS + RESOURCES FRANCHISEES

Need a Refresher on Available Financial Insight Tools?

In this webinar recording, The Unit Economics Project Team explores how to use the three MicroStrategy tools centered on financial wellness: the Cash Flow Calculator, the Labor Calculator and the Break Even Analysis.

Download the full recording on FranConnect  View the presentation slides only   Questions? Please contact Rachel Sokocevic, Senior Manager of Operations Services, at rachel.sokocevic@thejoint.com.

MARKETING + PUBLIC RELATIONS TOOLS + RESOURCES

NEW! Marketing Automation Overview & Messaging Guide This updated resource outlines The Joint’s marketing automation process and all current campaigns managed by the CSC. Download Marketing Automation Overview: The Joint Messaging Guide   Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

NEW! Social Media Made Simple Local Playbook This guide was created specifically for clinic teams and outlines clear strategies for posting to social media and other community platforms. The playbook also contains monthly content calendar tips, recommended tools and guidelines for managing responses.

Download Social Media Made Simple: The Local Playbook for Busy Clinics   Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

SEO Unleashed Webinar Recording + Presentation Materials On May 1, The Joint and Coegi partnered to host a webinar on driving SEO momentum in 2025 and opportunities for implementing SEO at the local level.

View the webinar recording  Access the presentation slides  Download the SEO Unleashed: 2025 Search Marketing Playbook for Clinics   Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 109 | JUNE 2025 | 17

MARKETING + PUBLIC RELATIONS TOOLS + RESOURCES Community and Review Management Guidelines The Joint has implemented new Community and Review Management Guidelines for social media and review response management.

View the Community and Review Management Guidelines  All clinic staff, managers within a franchise organization and any third-party partners (outside of OTT or Coegi) that assist in local social media management are required to utilize these guidelines for all interactions across all social media and review platforms.  Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Social Media Influencer Guide Interested in leveraging a social media influencer from your local market? The Joint has developed resource guides to help franchisees and co-ops source and evaluate a local influencer.

Social Media Influencer Guide: Includes guidelines for reaching out to local influencers, best practices for compensating influencers and sample messaging and collaboration ideas.

Working With The Joint Chiropractic: A guide that can be provided to influencers upon entering into a partnership. It covers partnership expectations, including best practices for authentically portraying their in-clinic experience to their followers.  Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Crisis Communications Protocol The Joint’s Crisis Communications Protocol provides a step-by-step overview to help mitigate a potential PR incident.

Download the Crisis Communications Protocol on FranConnect  As a reminder, only authorized Corporate spokespersons are allowed to speak to the media and only the Corporate Public Relations Department can approve any media video filming or photography in-clinic.  Questions? Contact Margie Wojciechowski, Director of Public Relations & Communications, at margie.wojciechowski@thejoint.com.

TRAINING + DEVELOPMENT TOOLS + RESOURCES NEW! “Successful Promotions” eLearning The new “Successful Promotions” course is designed to train clinic staff on how to leverage the promotion guide to effectively plan and execute promotions.

This 20-minute elearning course replaces individual promotion-specific training courses. Going forward, once the “Successful Promotions” elearning is complete, learners will only need to review new promotion guides.

To access the course, log into The Learning Center, scroll down to “Featured Courses” and click Start on the course tile.  Questions? Please contact training@thejoint.com.

18 | BACKBONE

TRAINING + DEVELOPMENT TOOLS + RESOURCES DCs

NEW! Continuing Education Resources The Joint's DCs have exclusive access to online continuing education courses and resources from DC Online and Cleveland University-Kansas City's (CUKC) SmartChoiceCE platform.

Access DC Online's catalog of 46 CE courses  Use promo code THEJOINT10 at check out for a 10% discount.

View available courses through CUKC's SmartChoiceCE   Questions? Contact Dr. Dustin DebRoy, D.C., Manager of Education and Relations, at dr.dustin.debroy@thejoint.com.

FRANCHISEES AND MANAGERS WITHIN A FRANCHISE ORGANIZATION

Training Rollout Guides In The Learning Center, franchisees and managers within a franchise organization can access Training Rollout Guides. Each guide outlines the intended audience, the type of content and enrollment and completion requirements for a particular course or curriculum. In addition, the guides provide strategies and best practices for a successful learning experience.

To locate the Training Rollout Guides, follow the steps outlined below: •

Log into The Learning Center.

•

Open the Resources section and navigate to Business, Marketing, Operations > Operations > Leadership.

•

Select the Training Rollout Guide and click Open.

 Questions? Please contact training@thejoint.com.

Chiropractic 101 Curriculum Chiropractic 101 is designed for WCs and non-doctor team members to gain a foundational understanding of what chiropractic is, the impact it has and how to communicate the basics to others. The three courses in the curriculum include Introduction to Chiropractic, Anatomy & Adjustments and Patient Communication Strategies.

To self-enroll, log into The Learning Center, open the Catalog and navigate to Business, Marketing, Operations > Operations > Front Office. Locate the course and click enroll.

WCs and non-doctors should work with their manager to determine if and when to take this training.  Questions? Please contact training@thejoint.com.

WC Sales Series The WC Sales Series is designed to support Wellness Coordinators as they work to develop their sales skills.

Each course focuses on a specific piece of the sales process and includes best practices and tips on how to improve in that area. There are two courses: Asking for the Sale and Handling Objections.

The courses are optional and learners will find value based on their level of experience.

To self-enroll, log into The Learning Center, open the Catalog and navigate to Business, Marketing, Operations > Operations > Front Office. Locate the course and click enroll.  Questions? Please contact training@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 109 | JUNE 2025 | 19

May Leaderboard Metrics Each month we highlight the performance leaders on some of our critical metrics. Find out who made the May leaderboards below!

TOP 10 NEW PATIENT PERFORMERS

TOP 10 SALES PERFORMERS

MIDLAND

MIDLAND

257 NEW PATIENTS

$148,426 IN SALES

West Fresno (CA)

254

Downey (CA)

$138,976

Odessa (TX)

241

San Angelo (TX)

$130,537

Enfield (CT)

237

Summerville (SC)

$121,932

Downey (CA)

211

Natomas (CA)

$106,521

Lakeland South (FL)

203

Fayetteville (NC)

$105,244

Hoover (AL)

203

Menifee (CA)

$103,513

Visalia (CA)

198

Lakeland South (FL)

$102,903

Palmdale (CA)

191

Sparks (NV)

$102,833

Sayebrook (SC)

191

Fresno (CA)

$101,841

TOP 10 ACTIVE MEMBER GROWTH PERFORMERS

AM GROWTH

AM GROWTH %

AMS END

1

Lynwood (WA)

309

63.06%

490

799

2

Capitol Hill (D.C.)

285

129.55%

220

505

3

West Fresno (CA)

150

(100.00%)

0

150

4

Enfield (CT)

138

(100.00%)

0

138

5

Hoover (AL)

98

(100.00%)

0

98

6

Pueblo (CO)

93

76.86%

121

214

7

San Luis Obispo (CA)

66

(100.00%)

0

66

8

Lacey (WA)

46

46.46%

99

145

9

Victoria (TX)

43

7.06%

609

652

10

Lafayette CO (CO)

42

34.71%

121

163

TOP 10 CONVERSION PERFORMERS

CONVERSION %

CONVERSIONS

PROSPECTS 63

1

Aiken (SC)

84.1%

53

2

Lynnwood (WA)

83.6%

51

61

3

Wake Forest (NC)

81.5%

53

65

4

Sandy Plains (GA)

80.9%

38

47

5

Summerville (SC)

80.3%

171

213

6

Fort Oglethorpe (GA)

80.2%

65

81

7

Cool Springs (TN)

80.1%

109

136

7

Jacksonville North (FL)

80.1%

165

206

9

Powdersville (SC)

79.6%

74

93

10

Derby (KS)

79.5%

93

117

ATTRITION %

CANCELS

AMS BEGIN

TOP 10 ATTRITION PERFORMERS 1

Lacey (WA)

3.0%

3

99

2

The Plant (GA)

3.7%

35

943 160

3

Alpharetta North (GA)

3.8%

6

3

Brokaw Plaza (CA)

3.8%

35

921

3

Murray Hill (OR)

3.8%

11

289

3

Four Points (TX)

3.8%

8

209

3

Southlake (TX)

3.8%

18

468

8

North Raleigh Six Forks (NC)

4.0%

32

796

9

Peachtree City (GA)

4.1%

20

482

4.4%

30

678

10 Fort Mill (SC)

TOP 10 COMP % PERFORMERS

20 | BACKBONE

AMS BEGIN

COMP %

2025 SALES

1

Austell (GA)

129.0%

$23,219

2

L Street Marketplace (NE)

115.7%

$54,327

3

North Las Vegas (NV)

100.5%

$30,227

4

Odessa (TX)

100.0%

$82,290 $26,896

5

College Park (MD)

90.6%

6

Springhurst (KY)

87.1%

$17,059

7

Macon (GA)

83.9%

$29,279

8

Appleton West (WI)

73.8%

$11,486

9

Midlothian TX (TX)

73.4%

$41,374

10

Corpus Christi Saratoga (TX)

72.8%

$52,696