BackBone: July 2025

JULY 2025 | ISSUE 110

BACKBONE News from The Joint Chiropractic

BACK TO WELLNESS SALE Returns on July 31

Find key details and training materials on page 13

“Buy 5, Get 1” Wellness Sale Exceeds Sales Goals

Wellness Plan Kickstart Pricing Winning with Early Adopters

See complete results and top-performing clinics on page 8

Read about who’s finding success and how to get started on page 11

Dear Franchisees and The Joint Community,

FROM

SANJIV'S DESK President and CEO, Sanjiv Razdan

At the heart of our efforts to build a strong foundation for the future of The Joint is our patients. Focusing on attracting patients, helping them stay committed to their care and ensuring that we deliver an exceptional experience, while they feel they are receiving fair value in return for the high-quality care our doctors provide, is essential to The Joint 2.0 strategy.

In support of these priorities, we launched two important initiatives in July: Wellness Plan Kickstart Pricing and the official introduction of The Joint’s mobile app.

Our mission is based on convenience and accessibility and what better way to provide that to our patients than through our mobile app and the flexibility to find a Wellness Plan that meets their treatment needs. Just as importantly, these new initiatives empower our doctors and Wellness Coordinators in continuing to deliver the care that keeps patients coming back.

The potential of these programs to drive patient retention is considerable.

Robust training materials have been developed and distributed to support the implementation of both programs, and early adopters of Wellness Plan Kickstart Pricing and the mobile app are already seeing meaningful results. We shared some of those initial findings during last week’s Monthly Pulse webinar and you can read more about them on pages 6 and 11.

Congratulations to those top performing clinic teams and operators!

Success, however, depends on bringing these programs to life with intention at the clinic level. These programs were developed and accelerated with your feedback and priorities in mind, and I strongly encourage all franchisees to work closely with their clinic teams to fully embrace and activate these initiatives.

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I also want to recognize the outstanding execution of our recent “Buy 5, Get 1” Wellness Sale. Thanks to your focus and dedication, over 8,600 patients recommitted to their care routines. Not only did the promotion surpass all 2025 goals, but it also outperformed last year’s results. Congratulations on this remarkable achievement! You can find the full results and a list of our top 10 performers on page 9.

Next week, we will host our first Leadership Lounge interactive webinar series. On July 31, I will host franchisees Dan and Dorit Kjaergaard in a discussion about driving clinic sales. This is the chance for franchisees and the leaders within their organization to hear directly from their high-performing colleagues and receive actionable strategies and tools that can be immediately implemented. Please plan to join us for an inspiring conversation, and I’d like to thank Dan and Dorit for generously sharing their best practices and insights for the betterment of the entire system. Please click here to register.

Elevating the patient experience is a shared responsibility. While the Corporate Support Center provides the tools, resources and programs, it’s up to franchisees to put these tools and programs into action where it really counts - with patients. Together, this collaboration is essential to the success of the entire system.

"Our mission is based on convenience and accessibility and what better way to provide that to our patients than through our mobile app and the flexibility to find a Wellness Plan that meets their treatment needs. "

Thank you all for your continued commitment, focus and passion.

Together we serve,

Sanjiv Razdan

 BACK TO TABLE OF CONTENTS

ISSUE 110 | JULY 2025 | 3

JULY 2025 | ISSUE 110

CONTENTS IN EVERY ISSUE

6 June Clinic Openings 6 GO Elite + Honorable Mention 10 DC Profile: Dr. Rubina Tahir, D.C. 14 The Joint in the News 16 WC Profile: Katie Bulla 17 Chiropractic Connections 18 Tools + Resources 22 June Leaderboards

Accounting Dates July 17

Royalty Draw (July 1-15)

July 17

Inter-clinic Fee Draw/Payment (July 1-15)

August 4

Royalty Draw (July 16-31)

August 4

Inter-clinic Fee Draw/Payment (July 16-31)

August 5-6

Software Fees – Tech Fee

August 11

Minimum Royalties – July 2025

 Questions? accounting.services@thejoint.com.

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FEATURED STORIES

8 “Buy 5, Get 1” Wellness Sale

Exceeds Sales Goals

6 Mobile App Sees Steady Growth with

Continued Opportunity for Awareness

11 Wellness Plan Kickstart Pricing is

Winning with Early Adopters

13 Back to Wellness Sale Invites

Lapsed Patients to Return to Relief

ADDITIONAL READS

7

New in The Learning Center

12

Save the Date: Align 2026 in Scottsdale

12

CUKC Offers Exclusive Conference Discount to The Joint’s Doctors

15

Aligned for August: Social Content that Scores

 BACK TO TABLE OF CONTENTS

ISSUE 110 | JULY 2025 | 5

GO Elite: A New Level of Best in Class for Grand Openings There are no GO Elite clinics during the period of June 6, 2025 to July 5, 2025.

CONGRATULATIONS to these June clinic openings

HONORABLE MENTION

TONY & TERESA DiGIUSEPPE

James Nastri and David Vonesh The Joint Chiropractic – Enfield (CT)

(Surprise, AZ)

• $35,534 in sales and 423 New Patients in the

TOTAL CLINICS OPEN: 969 FRANCHISED UNITS: 883

first 60 days Dr. Daniel Rae, D.C. The Joint Chiropractic – West Fresno (CA)

• $48,450 in sales and 403 New Patients in the first 60 days Represents clinics achieving honorable mention status from June 6, 2025 to July 5, 2025.

Mobile App Sees Steady Growth with Continued Opportunity for Awareness

O

n July 1, The Joint’s mobile app officially launched nationwide and patients were informed about the new app through email newsletters, in-clinic displays and other marketing tactics.

doctor is in clinic and allowing them to check in via their mobile device. It also gives us the opportunity to create a direct path of communication between The Joint and the patient.

Since then, 39,000 patients have enrolled in the app, including 7 percent of our active plan members! Some clinics have enrolled over 50 percent of their active plan members, and these clinics have also had days where over 50 percent of their visits were mobile check ins.

We are continuing to iterate and explore new features and enhancements for the next phase of the mobile app. Engaging existing patients with the app, however, remains a primary objective for the system.

The mobile app is designed to make it more convenient than ever before for patients to interact with The Joint by showing them if their favorite

The clinics and franchisees listed below are actively promoting the app with their patients and are excellent resources for any teams that are looking for best practices for mobile app success.

Mobile App Top Peformers Clinic Name

Franchisee(s)

Total App Enrollments

% Enrollments Per Active Plan Member

Mobile Check-In Percent (week of July 7)

West Fresno (CA)

Dr. Daniel Rae, D.C.

215

77%

44%

Visalia (CA)

Dr. Daniel Rae, D.C.

526

50%

30%

Fresno (CA)

Dr. Daniel & Mary Rae, D.C.

679

47%

29%

Terre Haute (IN)

Barry Goodman, Patrick Brown and Carla Stampfli

334

45%

53%

Monterey (CA)

Dr. Joseph Davi, D.C.

310

44%

40%

Salinas (CA)

Dr. Joseph Davi, D.C.

415

40%

55%

Palmdale (CA)

Dr. Daniel Rae, D.C. and Dr. Jonathan Carlos, D.C.

264

39%

25%

Clarksville North (TN)

Barry Goodman and Dr. Christina Judon, D.C.

151

36%

26%

Dr. Daniel Rae, D.C.

385

35%

25%

Barry Goodman, Arpit Trivedi, Siddharth Trivedi and Andrew Lobacz

77

35%

28%

Clovis (CA) Bloomington IN (IN) 6 | BACKBONE

Training Development Check Out New Training Now Available on The Learning Center

Aligning on Language: “The Learning Center”

Compliance — Patient Management This 31-minute training presentation covers key policies and best practices for managing everyday patient interactions in the clinic. Designed to support regulatory compliance, it helps staff understand how to handle common scenarios in a way that reduces the risk of violations or fines.

As our training platform continues to grow, consistency in how we talk about it is key.

While the platform is powered by a vendor called Absorb, the name for our internal learning management system (LMS) is The Learning Center (TLC). This is what you’ll see across all training resources, communications, and when you log in.

Kickstart Pricing Overview & Quiz This course covers the basics of the Wellness Plan Kickstart Pricing and how to successfully implement the new add-on options.

Using the same terminology helps new team members onboard more smoothly and ensures alignment across departments and clinics.

To enroll, log into The Learning Center and look for Featured Courses on the homepage.

KICKSTART

1.

CROSSWORD PUZZLE 2.

3.

4.

5.

7.

6.

8.

10.

Across 3. Dollars saved on a K+6 Wellness Plan 4.

Kickstart options provide affordable solutions to support a patient’s __________ plan

6.

Number of total visits included in a Kickstart+6 plan

7.

Do not rollover into the next month

8.

Billing type required for all Wellness Plans

9.

Month when Kickstart pricing started

10. Kickstart visits may be used at ____ clinic

Down 1. New options available to new patients during first month of Wellness Plan 2. The standard number of monthly visits on the Wellness Plan 4. Dollars saved on a K+4 Wellness Plan 5. The price per overage visit on plans starting on or after July 1, 2025 Down: 1-Kickstart 2-Four 4-Thirty 5-Twenty Across: 3-Forty 4-Treatment 6-Ten 7-RPV 8-ARB 9-July 10-Any

9.

Questions? Contact training@thejoint.com.

Questions? Contact training@thejoint.com.  BACK TO TABLE OF CONTENTS

ISSUE 110 | JULY 2025 | 7

June's

Helps Patients Stay Committed to Chiropractic Care

T

he “Buy 5, Get 1” Wellness Sale returned for its third year and offered current members a free month of chiropractic care with the advanced purchase of a five-month Wellness Plan. Thank you to our Wellness Coordinators, doctors, franchisees and partners across the system for executing a successful promotion!

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•

The system exceeded overall sales goals by 4.31% with 8,671 total purchases. This marked a 21.87% increase over 2024 performance!

•

Total revenue generated was $3,292,612, which exceeded our revenue goal by 3.64% and marked a 23.74% increase over last year.

•

41.17% of clinics reached or exceeded their revenue goal!

•

Franchised clinics within BSC territories finished at 103% over goal.

•

Franchised clinics within RD territories concluded the promotion at 100% of goal.

Congratulations to the Central North Florida region (Shane Weber, Jeff McGinty and Barry Goodman) which led all RD territories in sales!

Top 10 Clinic Results Total Plans Sold

Clinic Name

Franchisee(s)

Hamlin (FL)

Kathy and Dr. Azad Bhatt, M.D.

71

Sarasota Siesta Row (FL)

Ernie Arellano, Leonard Arellano and Erique Arellano

66

Ocala (FL)

Rita Sellers

63

Jonesboro (AR)

Dylan Breeding and Dr. Jeffrey Holt, D.C.

63

Seminole (FL)

Richard van De Steeg

62

North Myrtle Beach (SC)

Alex Klaus and Jess Sagun

56

Cartersville (GA)

Dan and Dorit Kjaergaard

54

Clermont (FL)

Kevin Bock

52

Lake Nona (FL)

Toby Hines and John Wash

48

Port Charlotte (FL)

Kumar Patel and Stacy Hilton

47

Targeted Marketing Campaign Drives Additional Engagement The CSC launched an integrated marketing campaign across multiple advertising channels to effectively reach eligible patients. Here are some highlights and key metrics: •

Targeted recipients received 3 custom text messages which included a link to the “Buy 5, Get 1” Wellness Sale landing page. SMS drove more than 10,700 website sessions with a 39.29% engagement rate.

•

A total of 3 custom emails were distributed to eligible patients, and the email campaign averaged a 17.82% open rate which aligns with healthcare industry benchmarks. Emails sent earlier in the promotion time period drove the strongest engagement, reinforcing the importance of leading with high-impact communication at the start of the campaign.

•

For the first time ever, we leveraged The Joint’s new mobile app by testing push notifications and in-app messaging. These tactics successfully drove more than 200 website sessions and a 5.03% click-through rate. This is above-average engagement for Retail industry benchmarks (2.97% CTR) and Health & Fitness benchmarks (1.61% CTR).

Patient-focused marketing can support strong clinic performance by focusing on relevance and reaching the right audience at the right times.

• Successful Promotions eLearning Debuts The “Buy 5, Get 1” Wellness Sale also introduced a new training approach for promotions with the release of the “Successful Promotions” elearning. Instead of a promotion-specific course, “Successful Promotions” teaches Wellness Coordinators and clinic staff how to use the promotion guide to successfully execute all of The Joint’s promotional campaigns.

•

Through July 1, there have been 2,038 enrollments and 1,252 completions.

•

Of the total enrollments, 733 self-enrolled in the course.

“Successful Promotions” will remain active in The Learning Center for users to access any time, especially to review prior to the start of a new promotion.

•  BACK TO TABLE OF CONTENTS

ISSUE 110 | JULY 2025 | 9

DC Profile: Dr. Rubina Tahir Selected as TEDxMSU Event Speaker Clinic Director at The Joint Chiropractic – North Ann Arbor (MI)

D

r. Rubina Tahir, D.C. came to The Joint in March 2022 after 16 years as the owner of a private chiropractic practice. In January, she was promoted to clinic director and serves as PC for The Joint Chiropractic – North Ann Arbor (MI).

In March, Dr. Tahir was one of just 10 speakers chosen from hundreds of applicants to give a talk at the annual TEDxMSU conference event. Her talk - “Fear is loud, your inner voice is louder” – focused on the healing power of self-talk.

TEDxMSU was curated by students from Michigan State University (MSU) and the audience was comprised of MSU students and faculty, individuals from the surrounding community of Lansing and leaders from throughout the state of Michigan.

In her application, Dr. Tahir posed the question, “How would your life be different if, when overwhelmed by fear, you think like you are talking to an imaginary friend?” She invited attendees to create a dialogue with their own imaginary friend to navigate honesty, options and decisions.

Click the image above to watch Dr. Tahir’s TEDx talk.

In her extensive two decades of chiropractic experience, Dr. Tahir often sees patients develop joint and muscle pain due to their fear response.

Chiropractic adjustments serve as one piece of the healing puzzle. When combined with self-talk, however, the fear response can be eliminated once and for all, keeping the body in a healthy zone.

“Thinking like you’re talking to an imaginary friend is like coming home to the place where your mind-body connection thrives,” she says. “Imaginary friends can help people face their fears by providing a safe space to express difficult emotions, practice social skills, process challenging situations and leap into positive action.

Dr. Tahir’s personal journey with her own cancer diagnosis also shaped her discussion topic. She was diagnosed with breast cancer in February during her annual screening mammogram, just one month before delivering her presentation.

“A mammogram and self-talk saved my life,” says Dr. Tahir. “Self-talk is a tool that we all need in our toolbox.

You can either fret about your fears, try to cover them up, or accept them as assets that help you take action.”

Dr. Tahir’s insights on healthy living have been featured by several major news outlets and she has appeared on podcasts and at workshops and other speaking engagements. In her spare time, she enjoys spending time with her husband and daughter.

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Wellness Plan Kickstart Pricing is Winning with Early Adopters

T

he Joint introduced Wellness Plan Kickstart Pricing on July 1 and results through the first two weeks of this initiative show a strong impact that is in line with results from our pilot programs.

•

Through July 14, 23 percent of total Wellness Plans sold systemwide have included a Kickstart option.

Thank you to the franchisees and clinic teams who are engaging patients into this new initiative and driving results!

If your clinic(s) have not begun introducing Wellness Plan Kickstart Pricing to your patients, we encourage you to begin implementing this new program. This plan gives our doctors the flexibility to provide the best care plan for the patient, increases a patient’s likelihood to continue receiving care at The Joint, and can improve clinic profitability.

Training and Support Materials A variety of training guides and support materials have been developed in order to support franchisees and clinic teams with informing patients about Wellness Plan Kickstart Pricing.

Download the Wellness Plan Kickstart Guide for Clinic Staff on FranConnect

Kickstart Pricing Overview & Quiz is in The Learning Center: Catalog > Business, Marketing, Operations > General Business Some of our top performers are listed below and serve as an excellent resource for finding success with this new initiative.

Wellness Plan Kickstart Pricing Top Performers (through July 14) % of Wellness Plans Sold with Kickstart Option

Clinic Name

Franchisee(s)

Fort Myers (FL)

Jeff & Cindy McGinty

71%

Upland (CA)

Bryan Hurlburt and Sherril Hein

70%

Cape Coral (FL)

Jeff & Cindy McGinty

67%

Elk Grove Commons (CA)

Joint Ventures, LLC

63%

Downey (CA)

Dr. Anthony & Nina Tran and Thu Nguyet Nguyen

62%

Woodland Hills-Tulsa (OK)

Cori Cammarano

57%

Whitesburg (AL)

Rachel & Dr. Taylor Wesson, D.C.

55%

Burleson (TX)

Vincent Mai, Katherine Nguyen, Kevin Hua and Mey Yeap

53%

Natomas (CA)

Joint Ventures, LLC

52%

Goodyear (AZ)

Tony & Teresa DiGiuseppe

46%

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ISSUE 110 | JULY 2025 | 11

CUKC Extends Exclusive Conference Discount to The Joint’s Doctors

W

e have proudly partnered with Cleveland University-Kansas City (CUKC) to offer The Joint’s doctors an exclusive 20% discount to their 2025 Annual Conference & Expo. The event is a fantastic opportunity to enhance your knowledge, earn up to 20 continuing education credits and connect with peers and respected educators within the chiropractic profession.

The event will be held September 11-13 at the Sheraton Overland Park Hotel at the Convention Center in Overland Park, Kansas. Topics will include

neuroscience, pediatrics, sports chiropractic, posture, women’s health, chiropractic technique and much more.

View more details, including a breakdown of the discounted pricing   Questions? Contact Dr. Dustin DebRoy, Manager of Education and Relations, at dr.dustin.debroy@thejoint.com.

The Joint is excited to announce the official date and location for our biggest celebration of the year: the 2026 National Conference!

SAVE THE DATE! 2026 NATIONAL CONFERENCE April 13 – 15, 2026 Talking Stick Resort Scottsdale, AZ Registration and event details, including the official conference website, will be announced in early 2026.

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BACK TO WELLNESS SALE

Invites Lapsed Patients to Return to Relief

T

he annual Back to Wellness Sale targets patients who are not currently on a Wellness Plan or Flex Plan, including lapsed, canceled and Wall-In patients. The promotion offers them with the savings that can help them return to a treatment plan that can keep them on the path to health and wellness.

Promotion Start Date: Open of Business on Thursday, July 31 Promotion End Date: Close of Business on Wednesday, September 3 The Offer: Purchase a Wellness Plan and receive the first month for just $45!

Target Audience All patients who have had a visit since August 2023 and are not currently on a Wellness or Flex Plan, including cancelled members, patients with a Walk-In status and package holders with 2 or fewer RVPs remaining.

Promotion Guide is Now Available! The Back to Wellness Sale Promotion Guide contains information on marketing tactics and operational steps for the campaign.

•

Page 2-4: Offer details, key selling points and performance goals

•

Pages 5-8: Direct marketing tactics, including suggested local social media posting schedule and assets

•

Pages 9-12: Promotional call lists and scripting

•

Pages 13-14: AXIS procedures

•

Page 15: Frequently Asked Questions

Download the Back to Wellness Sale Promotion Guide on FranConnect  NEW! Promotion + Wellness Plan Kickstart Pricing The Back to Wellness Sale marks the first opportunity to offer Wellness Plan Kickstart Pricing alongside a promotion. If a patient’s treatment plan prescribes additional visits in their first month, clinic teams may offer the add-on options to the Wellness Plan while still emphasizing the significant savings the patient is receiving via the sale. See page 17 for talking points and scripting.

Please review the Back to Wellness Sale Promotion Guide for more details on promotion execution and available marketing materials.

The Back to Wellness Sale helps support patients who visit more infrequently by providing them with a path back to The Joint and the opportunity to return to routine chiropractic care.  Questions? Contact your RD/FBC partner.  BACK TO TABLE OF CONTENTS

ISSUE 110 | JULY 2025 | 13

THE JOINT IN THE NEWS I

n addition to providing chiropractic insights and perspectives to national consumer publications, The Joint continues to be a resource for national trade outlets. In particular, Chief Marketing Officer Lori Abou Habib was recently featured in two franchising publications. The Joint also distributed a press release announcement to generate further awareness for the brand.

Franchise Update Magazine Interviews Lori Abou Habib on Franchise Conferences 

Dr. Dustin DebRoy Speaks to Fit&Well on Posture Correcting Stretches 

The latest issue of Franchise Update Magazine includes an in-depth article on how franchise conferenes remain a vital part of a brand’s mission.

The Joint’s Lori Abou Habib shared her insights with the publication which reached 12,000 franchisors via distribution and 79,000 digital readers. Turn to page 18 in the virtua issue for the full article.

Most of us are on the hunt for new exercises to improve posture and counteract the tight hips, rounded shoulders and neck and back stiffness that comes with spending a lot of time at a desk.

Fit&Well reached out to Dr. Dustin DebRoy, Manager of Education and Relations, for his thoughts on the wall angel exercise. The article reached 1.3 million online readers.

Lori Abou Habib Speaks to Franchise Times About The Joint’s Marketing Strategy  Franchise Times reached out to The Joint’s PR Team to secure an interview with CMO Lori Abou Habib for an article on how brands are focusing on integration and omnichannel tactics. Lori speaks about The Joint’s strategy to drive brand awareness and attract new patients. CLICK HERE to read the full article.

The Joint Announces Official Mobile App via Press Release  On July 1, The Joint announced its new mobile app to national trade and consumer publications. The press release included the app’s key features and a quote from President and CEO Sanjiv Razdan

Looking for content for your local social media pages?

Share stories from our Newsroom and make sure to follow The Joint Chiropractic on social media, such as LinkedIn. Like, comment and share our news and stories to amplify our brand.

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Aligned for August:

Social Content that Scores

A

ugust brings the perfect blend of winding down summer and gearing up for new routines. From back-to-school tips to wellness reminders and fun community moments like College Colors Day, there are plenty of chances to keep your clinic’s content timely, helpful, and easy to execute while staying aligned with what matters most to your audience.

Key Dates and Lifestyle Themes •

Back to School: Post a video showing a backpack posture check or morning stretch routine. Have a DC demonstrate simple tips to help kids and teens protect their spines as they head back to class.

•

National Wellness Month: Create a short Reel with your DC sharing their top 3 wellness habits such as regular adjustments, hydration, and daily movement. Invite followers to share their own wellness tips in the comments.

•

August 15 – National Relaxation Day: Create a calming video that captures the relaxing experience of a chiropractic adjustment. Show a patient exhaling tension during an adjustment, paired with soft music and overlay text like “Relaxation starts here.” Emphasize how regular care helps release stress and brings lasting relief.

•

August 30 – National College Colors Day: Invite your team to wear their favorite college’s colors in the clinic. Post photos or stories and encourage patients to join in. Tag @thejointchiro on Instagram for a chance to be featured!

Find more content ideas and sample posts in August’s Local Social Media Resource Guide! 

Clinic Spotlight: The Joint Chiropractic – Town N Country (FL) @thejointtownncountry

This month, we’re highlighting The Joint Chiropractic – Town N Country in Tampa, FL for their energetic, down-to-earth approach to social media. Their content blends education, personality, and clear brand messaging to connect with followers in a way that feels helpful, approachable, and authentically local. It’s a strong example of how consistency and relatability can build trust and drive engagement on Instagram. Here’s what stands out: •

Consistent, On-Brand Posting: The clinic maintains a steady flow of content that keeps their audience informed and engaged. From patient reminders to chiropractic tips, each post reinforces The Joint’s core values of accessibility, convenience, and care.

•

Relatable + Educational Reels: Their shortform videos are simple, conversational, and effective. They answer common questions, break down chiropractic benefits, and show what an adjustment looks like without overcomplicating the message.

•

Authentic Tone: The clinic’s content feels like it’s coming from a trusted neighbor. Their videos

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feature real team members speaking directly to the camera, helping demystify chiropractic care and encourage walk-in visits through friendly, approachable messaging.

The Joint Chiropractic – Town N Country (FL) is showing how real, consistent content can make a big impact. Great job to the team for creating a feed that educates, engages, and reflects the heart of your clinic!

ISSUE 110 | JULY 2025 | 15

WC Profile: Katie Bulla The Joint Chiropractic – Jacksonville (NC)

K

atie Bulla practiced massage therapy for 10 years and has always loved helping people feel their best through the power of natural, hands-on healing. Now, as Lead Wellness Coordinator for The Joint Chiropractic – Jacksonville (NC), she is a trusted partner to her patients and her colleagues.

“I love working at The Joint because I enjoy helping people feel better naturally without needing to take medication,” says Katie. “I was a member back in 2014 while I was practicing massage and have promoted The Joint’s care to patients and everyone I’ve known since then.”

Katie’s passion also shines in her work with her clinic’s military patients and their families.

Her father served in the Navy for 20 years and Katie draws from her own personal experience to bridge the gap between care and connection.

She organizes and facilitates community events specifically focused on serving the area’s military patients and their families and presenting The Joint as welcoming, accessible and impactful.

In her time with The Joint, Katie has assisted in committing over 1,200 patients to their health and wellness journey, has maintained a total conversion rate of just under 70 percent and was a 2024 Wellness Coordinator of the Year Award nominee. She upholds high standards in every task and can always be counted on to get the job done. Katie’s patients and team members trust her because of her consistency, authenticity and positive presence.

In her spare time, Katie enjoys being outdoors with her two golden retrievers, Beau and Cooper, walking, hiking, camping and spending time at the lake or the beach.

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Pictured (L-R): Wellness Coordinator Janette Cruz and Dr. Gerard Arcizo, D.C. from The Joint Chiropractic – Bunker Hill (TX) and Regional Developer Thomas Glover.

Chiropractic Connections: Building the Brand Across the Country

T

he Joint was a proud partner and exhibitor at Texas Chiropractic College’s Annual Convention at the school’s campus in Pasadena, Texas. During the event, we interacted with students and chiropractic professionals gaining CE hours.

The main message at our booth focused on career opportunities at The Joint. We shared that working at The Joint offers new chiropractors a tremendous amount of experience by treating many patients on a daily basis. In addition, doctors have the opportunity to grow their chiropractic knowledge by working side-by-side with experienced doctors who will mentor them.

For many years, the chiropractic industry did not look favorably on The Joint’s model. However, The Joint is now viewed as an important employer and a way to introduce and provide access to chiropractic care to a wide spectrum of patients.

If you are interested in participating in an upcoming event, please contact careers@thejoint.com. While participation is on a first come, first serve basis, all leads will be shared after each event.

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ISSUE 110 | JULY 2025 | 17

INFORMATION TECHNOLOGY TOOLS + RESOURCES FRANCHISEES

PCI Questionnaire Support Guide Each year, franchisees receive an email from support@pciapply.com with a link to log in and complete the PCI questionnaire in order to ensure exemption from monthly PCI fees. To support franchisees with completing this process, the IT Team has created a guide that contains all recommended answers needed to complete the annual PCI questionnaire.

Download the PCI Questionnaire Support Guide   Questions? Contact Mark Elias, Regional Sales Director for Paysafe, directly at mcps.thejoint@gmail.com.

OPERATIONS TOOLS + RESOURCES FRANCHISEES

NEW! For Franchisees: Wellness Plan Kickstart Report in MicroStrategy The Wellness Plan Kickstart 2025 report is now available in MicroStrategy. The report breaks down Wellness Plan Kickstart Pricing option sales and shows incremental revenue gains by clinic.

Access the report   Questions? Contact your RD or BSC partner.

FRANCHISEES

Report Card Tool + Training Webinar Recording The Report Card is a tool for measuring and evaluating performance against key metrics in order to achieve clinic goals and objectives and elevate clinic performance. The Report Card is available in MicroStrategy.

Download the video on FranConnect   Questions? Contact Marianne Angell, Sr. Director of Franchise Operations, at marianne.angell@thejoint.com.

FRANCHISEES

Clinic Health Report Now Available in MicroStrategy The Clinic Health Report may now be accessed digitally in MicroStrategy and manual reports will no longer be distributed. Please follow the steps outlined below to access the report in MicroStrategy: 1. Log in to MicroStrategy  2. After logging in, type Clinic Health Report into the search bar in the top right corner.

3. The report should appear in the search results. Click the report to open it and begin using it.  Questions? Contact Chad Covington, Director of Enterprise Data Analytics and Architecture, at chad.covington@thejoint.com.

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OPERATIONS TOOLS + RESOURCES FRANCHISEES

One-Page Business Plan Template The One-Page Business Plan is a tool to support franchisees in goal setting and strategic planning.

It allows users to visualize projections and clinic success using customized data.

Download the One-Page Business Plan Template on FranConnect  View detailed instructions on how to export supporting data from MicroStrategy   Questions? Contact Marianne Angell, Senior Director of Franchise Operations, at marianne.angell@thejoint.com.

FRANCHISEES

Need a Refresher on Available Financial Insight Tools?

In this webinar recording, The Unit Economics Project Team explores how to use the three MicroStrategy tools centered on financial wellness: the Cash Flow Calculator, the Labor Calculator and the Break Even Analysis.

Download the full recording on FranConnect  View the presentation slides only   Questions? Please contact Rachel Sokocevic, Senior Manager of Operations Services, at rachel.sokocevic@thejoint.com.

MARKETING + PUBLIC RELATIONS TOOLS + RESOURCES

Marketing Automation Overview & Messaging Guide This updated resource outlines The Joint’s marketing automation process and all current campaigns managed by the CSC. Download Marketing Automation Overview: The Joint Messaging Guide   Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Social Media Made Simple Local Playbook This guide was created specifically for clinic teams and outlines clear strategies for posting to social media and other community platforms. The playbook also contains monthly content calendar tips, recommended tools and guidelines for managing responses.

Download Social Media Made Simple: The Local Playbook for Busy Clinics   Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 110 | JULY 2025 | 19

MARKETING + PUBLIC RELATIONS TOOLS + RESOURCES SEO Unleashed Webinar Recording + Presentation Materials On May 1, The Joint and Coegi partnered to host a webinar on driving SEO momentum in 2025 and opportunities for implementing SEO at the local level.

View the webinar recording  Access the presentation slides  Download the SEO Unleashed: 2025 Search Marketing Playbook for Clinics   Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Community and Review Management Guidelines The Joint has implemented new Community and Review Management Guidelines for social media and review response management.

View the Community and Review Management Guidelines  All clinic staff, managers within a franchise organization and any third-party partners (outside of OTT or Coegi) that assist in local social media management are required to utilize these guidelines for all interactions across all social media and review platforms.  Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Social Media Influencer Guide Interested in leveraging a social media influencer from your local market? The Joint has developed resource guides to help franchisees and co-ops source and evaluate a local influencer.

Social Media Influencer Guide: Includes guidelines for reaching out to local influencers, best practices for compensating influencers and sample messaging and collaboration ideas.

Working With The Joint Chiropractic: A guide that can be provided to influencers upon entering into a partnership. It covers partnership expectations, including best practices for authentically portraying their in-clinic experience to their followers.  Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Crisis Communications Protocol The Joint’s Crisis Communications Protocol provides a step-by-step overview to help mitigate a potential PR incident.

Download the Crisis Communications Protocol on FranConnect  As a reminder, only authorized Corporate spokespersons are allowed to speak to the media and only the Corporate Public Relations Department can approve any media video filming or photography in-clinic.  Questions? Contact Margie Wojciechowski, Director of Public Relations & Communications, at margie.wojciechowski@thejoint.com.

20 | BACKBONE

TRAINING + DEVELOPMENT TOOLS + RESOURCES DCs

Continuing Education Resources The Joint’s DCs have exclusive access to affordable, high-quality online continuing education courses and webinars through DC Online and Cleveland University-Kansas City (CUKC). The courses meet licensure requirements for many states while also advancing personal development and chiropractic education.

Access DC Online's catalog of 46 CE courses  Use promo code THEJOINT10 at check out for a 10% discount.

View available courses through CUKC's SmartChoiceCE   Questions? Contact Dr. Dustin DebRoy, D.C., Manager of Education and Relations, at dr.dustin.debroy@thejoint.com.

"Successful Promotions” eLearning The new “Successful Promotions” course is designed to train clinic staff on how to leverage the promotion guide to effectively plan and execute promotions.

This 20-minute elearning course replaces individual promotion-specific training courses. Going forward, once the “Successful Promotions” elearning is complete, learners will only need to review new promotion guides.

To access the course, log into The Learning Center, scroll down to “Featured Courses” and click Start on the course tile.  Questions? Please contact training@thejoint.com.

FRANCHISEES AND MANAGERS WITHIN A FRANCHISE ORGANIZATION

Training Rollout Guides In The Learning Center, franchisees and managers within a franchise organization can access Training Rollout Guides. Each guide outlines the intended audience, the type of content and enrollment and completion requirements for a particular course or curriculum. In addition, the guides provide strategies and best practices for a successful learning experience.

To locate the Training Rollout Guides, follow the steps outlined below: •

Log into The Learning Center.

•

Open the Resources section and navigate to Business, Marketing, Operations > Operations > Leadership.

•

Select the Training Rollout Guide and click Open.

 Questions? Please contact training@thejoint.com.

Chiropractic 101 Curriculum Chiropractic 101 is designed for WCs and non-doctor team members to gain a foundational understanding of what chiropractic is, the impact it has and how to communicate the basics to others. The three courses in the curriculum include Introduction to Chiropractic, Anatomy & Adjustments and Patient Communication Strategies.

To self-enroll, log into The Learning Center, open the Catalog and navigate to Business, Marketing, Operations > Operations > Front Office. Locate the course and click enroll.

WCs and non-doctors should work with their manager to determine if and when to take this training.  Questions? Please contact training@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 110 | JULY 2025 | 21

June Leaderboard Metrics Each month we highlight the performance leaders on some of our critical metrics. Find out who made the June leaderboards below!

TOP 10 NEW PATIENT PERFORMERS

TOP 10 SALES PERFORMERS

NEW ROCHELLE

MIDLAND

277 NEW PATIENTS

$157,384 IN SALES

Midland (TX)

254

San Angelo (TX)

$133,331

Odessa (TX)

245

Downey (CA)

$130,212

Lakeland South (FL)

210

Summerville (SC)

$121,314

Fayetteville (NC)

178

Sparks (NV)

$116,590

Enfield (CT)

171

Natomas (CA)

$116,507

Sayebrook (SC)

171

Sayebrook (SC)

$112,064

San Angelo (TX)

168

Fayetteville (NC)

$109,682

Menifee (CA)

168

Lakeland South (FL)

$108,763

Springfield Southeast (MO) 168

Vacaville (CA)

$105,833

TOP 10 ACTIVE MEMBER GROWTH PERFORMERS

AM GROWTH

AMS BEGIN

AMS END

East Mesa (AZ)

288

32.54%

885

1,173

El Paso (NW)

236

42.68%

553

789

Arvada – Wheat Ridge (CO)

224

45.71%

490

714

Brookfield (WI)

132

20.37%

648

780

New Rochelle (NY)

128

492.31%

26

154

Tucson Northwest (AZ)

128

12.10%

1,058

1,186

West Allis (WI)

96

42.67%

225

321

West Fresno (CA)

85

56.67%

150

235

Enfield (CT)

74

53.62%

138

212

Crystal Lake (IL)

73

21.28%

343

416

TOP 10 CONVERSION PERFORMERS

CONVERSION %

CONVERSIONS

PROSPECTS

Sarasota Siesta Row (FL)

89.7%

156

174

Cumming Town Center (GA)

88.4%

99

112

Sandy Plains (GA)

87.9%

51

58

Scottsdale Shea (AZ)

87.5%

49

56 143

Alcoa-Maryville (TN)

86.7%

124

Aiken (SC)

83.5%

71

85

The Collection at Forsyth (GA)

82.5%

66

80 131

Keller (TX)

82.4%

108

Jupiter (FL)

82.1%

69

84

North Myrtle Beach (SC)

82.1%

161

196

TOP 10 ATTRITION PERFORMERS

ATTRITION %

CANCELS

AMS BEGIN 150

West Fresno (CA)

1.3%

2

San Luis Obsipo (CA)

1.5%

1

66

Encinitas (CA)

3.8%

15

390

Wolfchase (TN)

4.3%

46

1,073

Rock Hill (SC)

4.8%

37

773

Carson City (NV)

4.8%

56

1,157

Arlington Highlands (TX)

4.9%

40

823

East Cobb (GA)

5.0%

21

421

Enfield (CT)

5.1%

7

138

Hoover (AL)

5.1%

5

98

Woodlands Parkway (TX)

5.1%

17

333

TOP 10 COMP % PERFORMERS

22 | BACKBONE

AM GROWTH %

COMP %

2025 SALES

Moore (OK)

191.3%

$31,174

North Las Vegas (NV)

129.5%

$32,740 $48,599

Alcoa-Maryville (TN)

115.3%

Marina Del Rey (CA)

94.8%

$23,789

Valley Ranch (TX)

88.2%

$46,424

Tigard (OR)

86.5%

$32,902

Corpus Christi Saratoga (TX)

84.6%

$54,519

Springhurst (KY)

77.9%

$17,805

Yorba Linda (CA)

73.1%

$17,307

Plaza de San Jose (CA)

72.9%

$25,589