BackBone: May 2025

MAY 2025 | ISSUE 108

BACKBONE News from The Joint Chiropractic

It's back!

Wellness Sale Begins on June 2 Details and supporting materials on page 6

MVP Mobile App Ready for Soft Launch

Welcome Andra Terrell and Eric Wyatt!

Marketing Strategies that Deliver Local Impact

Find resource guides, toolkits and best practices on page 14

Meet the new executive leaders on page 9

Marketing Excellence Award Winners share their keys to success on page 10

Dear Franchisees and The Joint Community,

FROM

SANJIV'S DESK President and CEO, Sanjiv Razdan

The summer months are quickly approaching and there is a lot of exciting, purposeful work happening that is advancing our initiatives to strengthen our core, reignite growth and improve clinic level profitability.

Our new MVP mobile app will officially soft launch on May 30! This is an incredibly exciting achievement for our brand that is the result of several months of development and testing. Thank you to the Marketing, IT and Operations Teams at the CSC for their commitment to creating an excellent mobile app experience for our patients. I’d also like to thank the partners from across the system that helped bring our vision to life, including franchisees Jason Collier, L.S. Carper, Dan and Dorit Kjaergaard and Noah Stone from the NFAB Tech Subcommittee, the Wellness Coordinators and doctors selected to our AXIS User Group and the 56 clinics that participated in the “Friends and Family” beta test. More details and support resources can be found on page 14.

From the start, the new mobile app was designed to prioritize how our patients want to interact with our clinics, and every effort has gone into making sure it will be clear, easy to navigate and supportive of their needs. All of our initiatives must keep our patients as the central focus. By keeping them at the heart of everything we do, our business will grow, profitability will follow and everyone will win.

Then, on June 2, we will begin the “Buy 5, Get 1” Wellness Sale. This is our opportunity to extend savings to our existing patients and invite them to recommit to their treatment plan. Last year, the promotion exceeded overall sales goals by 19 percent, and I am confident that we will find similar success in 2025. Please review the Promotion Guide and other supporting materials as well as some best practices from topperforming clinics during last year’s sale on page 12.

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Pictured (L-R): Chief Marketing Officer Lori Abou Habib, Wellness Coordinator Nova Root and Sanjiv Razdan, President & CEO, at The Joint Chiropractic – Elgin (IL).

Pictured (L-R): Jim Fender (Regional Developer), Lori Abou Habib (Chief Marketing Officer), Wellness Coordinator Walter Mac, Sanjiv Razdan (President and CEO), Dr. Charles Bodem, D.C. and Craig Sherwood (Senior VP of Development) at The Joint Chiropractic – Downers Grove (IL).

Pictured (L-R): Craig Sherwood, Sanjiv Razdan, Wellness Coordinator Storm Moore, Dr. Erica Simpson, D.C. and Lori Abou Habib at The Joint Chiropractic – West Loop (IL).

I am excited to welcome Andra Terrell and Eric Wyatt to our Executive Leadership Team. Andra is our new Senior Vice President, Legal and is an innovative legal strategist with two decades serving franchise systems. Eric has 30 years’ experience in franchise operations at numerous national brands and joins us as Senior Vice President, Operations and Patient Experience.

Both are exceptionally qualified, dynamic, collaborative leaders ready to help us execute our mission and vision.

I recently traveled to the Chicago market with our CMO Lori Abou Habib and our Senior Vice President of Development, Craig Sherwood. We had a wonderful time visiting some clinics and witnessing firsthand the efforts of our doctors and Wellness Coordinators. These interactions continue to be incredibly valuable, and I am very grateful to the franchisees and clinic teams that hosted us.

Finally, our next Monthly Pulse is on Thursday, June 5. This is our opportunity to check in on the pulse of our organization and share progress updates on some of our key objectives.

REGISTER HERE  Together we serve,

Pictured (L-R): Franchisee Dr. Dan Cammarano, D.C., Dr. Masood Majeed, D.C., Craig Sherwood (Senior VP of Development), Lori Abou Habib (Chief Marketing Officer), Dr. Aaron Dutka, D.C., Sanjiv Razdan (President and CEO), Dr. Tom Franz, D.C. and franchisee Cori Cammarano at The Joint Chiropractic – Elgin (IL).

"We had a wonderful time visiting some clinics and witnessing firsthand the efforts of our doctors and Wellness Coordinators. These interactions continue to be incredibly valuable, and I am very grateful to the franchisees and clinic teams that hosted us."

Sanjiv Razdan

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ISSUE 108 | MAY 2025 | 3

MAY 2025 | ISSUE 108

CONTENTS IN EVERY ISSUE

8 April Clinic Openings 8 GO Elite + Honorable Mention 19 Chiropractic Connections 20 Tools + Resources 24 April Leaderboards 13 Franchisee Profile: Kevin Bock 18 DC Profile: Dr. Ryan Baack, D.C

Accounting Dates May 19

Royalty Draw (May 1-15)

May 19

Inter-clinic Fee Draw/Payment (May 1-15)

June 3

Royalty Draw (May 16-31)

June 3

Inter-clinic Fee Draw/Payment (May 16-31)

June 4-5

Software Fees – Tech Fee

June 10

Minimum Royalties – May 2025

 Questions? accounting.services@thejoint.com.

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FEATURED STORIES

6 It’s Back! “Buy 5, Get 1” Wellness Sale

Begins on June

14 MVP Mobile App Ready for Soft Launch

9 Welcome Andra Terrell and Eric Wyatt!

10 Keys to Local Marketing Success from

2024 Marketing Excellence Award Winners

ADDITIONAL READS

16

May SMT Educates Local Markets on Chiropractic Care and Arthritis

8

Dr. Daniel Rae, D.C. Receives CEO’s Leadership Award at 2025 Pulse Summit

17

Dads, Grads and Summer Fads: Social Media Content Ideas for June

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ISSUE 108 | MAY 2025 | 5

Wellness Sale Returns JUNE 2ND

Participants: All Clinics, including franchised and corporate-owned locations Promotion Advertising Start Date: Morning of Monday, June 2 Promotion End Date: Evening of Monday, June 30 The Offer: Make an advanced purchase of a 5-month Wellness Plan and receive the 6th month free!

Target Audience

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All patients who made a “Buy 5, Get 1” purchase during the 2024 End of Year Wellness Sale at the current clinic pricing (excluding legacy pricing).

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All other current Wellness Plan members at current clinic pricing (excluding patients that purchased the “Buy 10, Get 2” offer from the 2024 End of Year Wellness Sale and members with legacy pricing).

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Package holders with 2 or less RPVs remaining.

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Walk-in patients.

Note on Legacy Priced Patients We will continue to apply the protocol that was introduced last year for patients with “legacy” or “grandfathered” pricing in the 2025 “Buy 5, Get 1” Wellness Sale.

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“We have a daily constant chat and often ask the team to share stories of their successes and any challenges. A lot of communication and encouragement from fellow team members really spurs each other on and helps boost morale and knowledge.”

Patients with “legacy” or “grandfathered” pricing may only participate in the “Buy 5, Get 1” Wellness Sale if they forfeit their previously discounted pricing and continue at the regular membership rate.

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Otherwise, the patient may not apply the promotional discount to their alreadyreduced Wellness Plan pricing.

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NOTE: Military and youth rates are not legacy pricing. Patients enrolled on a military or youth plan may fully participate in the “Buy 5, Get 1” Wellness Sale and receive all applicable discounting.

– Debra Dailing-Arana, Operations Manager for franchisee Kathy Bhatt

Promotion Guide is Now Available! The “Buy 5, Get 1” Wellness Sale Promotion Guide contains information on marketing tactics and operational steps for the campaign.

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Page 1-4: Promotion overview, new elearning approach and key selling points

New “Successful Promotions” Course for All Promotional Initiatives

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Page 5: Marketing collateral and posting instructions

The “Successful Promotions” course teaches Wellness Coordinators how to utilize the promotion guide to execute promotions.

“Successful Promotions” is applicable to all promotions. Clinic staff will no longer need to complete a new elearning course for each individual promotion.

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Pages 6-13: Direct marketing tactics, including suggested local social media posting schedule and assets

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Pages 13-15: Promotional call lists and scripting

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Pages 16-23: Completing the End of Year Wellness Sale in AXIS

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Pages 24-25: Key reminders and Frequently Asked Questions

Read more about this new training approach on page 12.

Download the “Buy 5, Get 1” Wellness Sale Promotion Guide on FranConnect  “Strategize as a team! Discuss the timeline and goals and do lots of role playing to ensure all are confident in offering and explaining the offer.”

– Debra Dailing-Arana, Operations Manager for franchisee Kathy Bhatt

Download Marketing Materials Directly from Dokshop A counter card and A-frame for the “Buy 5, Get 1” Wellness Sale is available to download exclusively on Dokshop and will not be shipped to clinics automatically. Clinics are responsible for downloading, printing and placing the materials prior to June 2.

Access the marketing materials on Dokshop 

 Questions? Contact your RD/BSC partner.

“Communicate via Zoom meeting, when possible, to start the campaign. Set goals, then track these goals and continue to update regarding goals.”

– Greg Busch, franchisee

“It’s important to frame the promo in a way that resonates with patients. For example, instead of saying the promo costs $445, we tell them their visits will be as low as $18 each which tends to sound more appealing.”

- Myranda Bojorquez, Operations Manager for franchisee Bryan Hurlburt

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ISSUE 108 | MAY 2025 | 7

Dr. Dan Rae, D.C. Receives CEO’s Leadership Excellence Award at 2025 Pulse Summit T

he CEO’s Leadership Excellence Award was created to recognize an individual from across the system that serves as an exceptional ambassador and champion of The Joint Chiropractic. The recipient is selected by President and CEO Sanjiv Razdan, in collaboration with the Executive Leadership Team.

The 2024 CEO’s Leadership Excellence Award winner is Dr. Daniel Rae, D.C.!

Dr. Rae has made an extraordinary impact on The Joint since opening The Joint Chiropractic – Fresno (CA) in October 2021 which became the first clinic in company history to reach $1 million in sales in its first year. He won the 2022 Franchisee of the Year Award and 2023 Marketing Excellence Award and was elected to his first NFAB term in 2023.

These performances and contributions speak for themselves, but Dr. Rae’s enthusiasm, collaborative mindset and ability to lead with the greater good of the brand in mind is what makes him a true steward of The Joint’s mission, vision and values.

Congratulations, Dr. Rae! The CEO’s Leadership Excellence Award was mistakenly omitted from the Pulse Summit recap in the April issue of BackBone. We apologize for the error.

GO Elite: A New Level of Best in Class for Grand Openings Introducing the newest class of inductees into the GO Elite family: Dr. Garrett Abadom, D.C., Dr. Victor Abadom, D.C. and Dr. Ahmed Migdadi, D.C. The Joint Chiropractic – Salisbury (MD)

• $42,116 in sales and 479 New Patients in the first 60 days Barry Goodman and Dr. Christina Judon, D.C. The Joint Chiropractic – Clarksville North (TN)

• $38,508 in sales and 439 New Patients in the first 60 days Represents clinics achieving GO Elite or honorable mention status from April 6, 2025 to May 5, 2025.

CONGRATULATIONS to these April clinic openings

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Pictured: Daphne Haley (Area Manager, third from left), Charlotte Ziem (Director of Operations), franchisee Barry Goodman and Dr. Luke Roller, D.C. (Lead Chiropractor) from The Joint Chiropractic – Clarksville North (TN) held a ribbon cutting ceremony with members of the Clarksville Chamber of Commerce.

JOE FORTE (Pueblo, CO)

TOTAL CLINICS OPEN: 969 FRANCHISED UNITS: 847

The Joint Corp. Welcomes Andra Terrell and Eric Wyatt to Executive Leadership Team

W

e are excited to introduce two new leaders to The Joint Corp.: Andra Terrell as Senior Vice President, Legal and Eric Wyatt as Senior Vice President, Operations and Patient Experience. They will be based in Scottsdale at our Clinic Support Center and will report to President and CEO Sanjiv Razdan as part of the Executive Leadership Team.

The addition of these dynamic, experienced leaders are another step forward in our plan to reignite growth, achieve operational excellence and improve clinic profitability.

Andra Terrell Brings Two Decades of Experience to Newly Created Role Over the course of her 20-year career, Andra Terrell has held senior legal roles at global brands such as Yum! Brands, CKE Restaurants (Carl’s Jr. and Hardee’s) and Driven Brands (Subway). She has proven expertise in expansion and compliance strategy, legal operations, legal department modernization and intellectual property portfolio management.

As Senior Vice President of Legal at The Joint, Andra will establish a new internal legal department that will focus on strengthening compliance and supporting franchisee growth.

Andra received a Bachelor of Science degree in Natural Sciences and History of Science from Johns Hopkins University and holds a law degree from Howard University School of Law. Andra, her husband Glenn and their three children will relocate from Connecticut to Arizona later this summer. As an active, athletic family, Andra, a retired tennis player, and her daughter have benefitted from routine chiropractic care to treat

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sports injuries. In her spare time, Andra enjoys trying sourdough recipes and finding inspiration from HGTV for her next home remodeling project.

Eric Wyatt is Experienced Leader in Franchise Operations Eric Wyatt brings over 30 years of leadership experience in franchise operations, general management and strategic planning. He has held senior roles at KFC, Taco Bell, Planet Fitness and Papa John’s where he led large field teams and improved unit-level economics, and he is passionate about building brands that make a difference.

Eric’s role of Senior Vice President of Operations and Patient Experience emphasizes our focus on the entire patient journey, from their first clinic visit to their ongoing care. He will also provide invaluable leadership for our initiatives to improve clinic economics, implement new clinic launch best practices and reignite growth.

Eric has a Bachelor of Arts degree in Speech Communications from East Stroudsburg University and serves on the Board of Directors for the East Stroudsburg University Foundation.

Eric and his wife Bonnie have been married for 35 years and are the proud parents of two children.

Son EJ and his wife live in Colorado with their two young children, while daughter Danielle lives and works in Raleigh, NC. In their spare time, Eric and Bonnie love traveling internationally and have visited every U.S. state, except for Alaska.

Read the complete press release on Andra and Eric’s appointment  Welcome to The Joint, Andra and Eric!

ISSUE 108 | MAY 2025 | 9

Marketing Excellence Award Winners Share Strategies that Deliver Local Impact A

tlanta-area franchisees Dan and Dorit Kjaergaard received the 2024 Marketing Excellence Award for exhibiting all-around excellence in marketing their clinics and the brand to their local community.

Their consistent, “always on” approach has strengthened their brand presence in their local community and has delivered strong lead generation and New Patient counts.

A driving force behind their marketing execution is Marketing Manager Michelle (Mich) Ramos, who began working for Dan and Dorit in July 2023 as a virtual assistant from her home in the Philippines. Initially, she helped with AXIS audits and patient communication through Carbon. Now, she manages social media strategy, posting and engagement and monitors online performance for their three-clinic portfolio.

“I love to work at The Joint because every day I learn and witness something amazing,” says Mich. “From the wonders of chiropractic to patient success stories to the passion and hard work of the doctors to the dedication of the management, every day is just as exciting as the first day of work.”

Social Media: Post Local and Post Often One of Mich’s main responsibilities is to source images, videos and other content from their clinics and repurpose it in order to post consistently and keep their social media pages fresh. She provides clinic teams with clear instructions for the content she needs, making it as easy as possible for the WCs and DCs to execute.

Then, Mich uses SocialPilot to plan and schedule 50-60 pieces of content per clinic per month across Instagram, Facebook and Google My Business. They focus on using as much in-clinic content as possible and supplement with boilerplate content to continue feeding the algorithm.

Recently, Mich has become responsible for managing a budget for each clinic in order to boost content based on engagement to elevate beyond organic reach.

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Creating Local Awareness Through Community Events Dan and Dorit are proactive in hosting local events and community engagement activities, such as Customer Appreciation Days for clinics needing a boost.

In lieu of collecting leads at these events, Existing Patients are invited and encouraged to bring a friend or family member that could benefit from ongoing chiropractic care.

Mich posts about the event on social media while the inclinic team communicates it to patients with flyers. They also reach out to neighboring businesses for raffle prizes and giveaways.

They typically see about 30 New Patients at the event and convert around 60 percent into plans or packages.

They also see a lift in New Patient counts in the weeks and months following the event.

Consistency is Key Dan and Dorit focus on building a strong local social media presence through consistent, frequent posting and developing connections within their local community to grow brand awareness. These tactics, combined with Mich’s strong organizational skills and curiosity, are creating stronger relationships with patients and delivering measurable results.

Ultimately, however, the Kjaergaards believe that staying the course and continuous effort around local marketing strategy is the foundation for success.

“Consistency is the keyword. That is the most important thing,” said Dorit. “Successful marketing is not about always having the best or most creative idea. It’s the legwork of ensuring the message comes out all the time.”

Ready to Level Up Your Local Marketing Efforts?

Start Here!

The tools and resource guides outlined below provide actionable next steps for clinics to implement SEO and social media strategy at the local level.

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SEO Unleashed Webinar (View Recording)

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2025 Search Marketing Playbook for Clinics (Download)

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Local Clinic Organic Social Media Strategy (Download)

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Influencer, Content Creator, and UGC Guide for Clinics & Co-ops (Download)

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TJC Media Release Form (available in DokShop)

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Community and Reputation Management Guidelines (View)

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ISSUE 108 | MAY 2025 | 11

TRAINING DEVELOPMENT

Questions? Contact training@thejoint.com.

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Franchisee Profile: Kevin Bock The Joint Chiropractic – Mount Dora (FL) The Joint Chiropractic – Clermont (FL)

K

evin Bock was introduced to The Joint Chiropractic after visiting with his wife who was dealing with shoulder pain. It made a real difference for his wife and, he soon discovered, his college-aged daughter who had been a patient for two years after hurting her back.

Kevin opened his first clinic, The Joint Chiropractic – Mount Dora (FL), in April 2022, then opened The Joint Chiropractic – Clermont (FL) in July 2023.

Both clinics achieved GO Elite and he anticipates opening a third clinic in 2026.

“Follow the processes, procedures, and protocols— consistently. Success doesn’t come from one big move, but from doing many small things right every day,” says Kevin. “Stay focused, stay disciplined, and set your sights on reaching GO Elite.”

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Kevin is on the Board of Directors and is a Chamber Ambassador for the Mount Dora Chamber of Commerce. He can be seen driving his The Joint wrapped vehicle throughout his local area and leverages social media, especially Facebook Groups, to post about the positive impact of The Joint’s services. His efforts have significantly increased his clinic’s visibility and strengthened its ties to the community and his dedication led to his selection as a finalist for the 2024 Franchisee of the Year Award.

Kevin previously ran a ski club, but admits it was the free trips and not passion for the sport that drove that decision. He also worked at Sea World as a walrus pusher. “Yes, it’s exactly what it sounds like,” he notes. He also once spent time with former President George Bush at his family home in Maine.

ISSUE 108 | MAY 2025 | 13

MVP Mobile App Targets Soft Launch on May 30 T

he Joint’s new MVP mobile app is targeting a soft launch on May 30!

Over the past several months, the Marketing, IT and Operations teams have collaborated to develop, test and refine the app’s features and functionality. Valuable feedback from the 56 clinics that participated in last month’s “Friends and Family” test was also instrumental in preparing for the app’s release.

The MVP mobile app will include the following features: •

Clinic Locator: Patients will be able to search for the clinic nearest to them through a mapbased function that is easy to navigate.

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Doctor In Clinic: Displays the doctors that are working in a particular clinic that day.

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In-Clinic Check In: In lieu of scanning their key tag, patients can check in for their adjustment and be entered into the queue via the mobile app. This feature uses geofencing so that the option to check in becomes available to the patient once they are within a certain proximity of the clinic.

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Push Notifications: Sends basic notifications to patients about promotions, clinic news, and more.

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What is a “soft launch”?

Once the app is available for download, patients will primarily learn about the app’s availability directly from clinic teams. Franchisees and clinic teams are encouraged to invite their most active Existing Patients to download and begin using the app.

Mobile App Talking Points Resource Guide: Refer to this one-page informational sheet for recommendations on when and how to inform patients about the mobile app.

Download the Mobile App Talking Points Resource Guide on FranConnect 

Otherwise, patients can discover the app on their own by searching in the App Store (iOS users) or the Google Play Store (Android users).

The Joint will collect feedback that will help refine in-clinic processes and identify best practices ahead of the full promotional launch scheduled for July 1. A full range of marketing and advertising tactics will be developed and deployed to support the promotional launch.

Now Available: Mobile App Guide for Clinic Staff The new “Mobile App Guide for Clinic Staff” provides an overview of the MVP mobile app and walks clinic staff through the basic processes for setting up patients, using key features and addressing common questions.

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Pages 1-2: MVP Mobile App Overview and Key Features

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Pages 3-4: Mobile App Account Setup

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Page 5: Mobile App Patient Account Management

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Pages 6-8: Frequently Asked Questions

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Page 9: Troubleshooting

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Pages 10-11: Reference Sheets

Download the Mobile App Guide for Clinic Staff on FranConnect 

Now Available: Support Guide for “Doctor In Clinic” Mobile App Feature The MVP mobile app will allow patients to check if their favorite doctor is currently working in their local clinic prior to arriving.

To support The Joint’s DCs with this new functionality, a support guide has been created and includes an overview of the “Doctor In Clinic” feature, log in and log out procedures and additional best practices. The guide also addresses a discrepancy that was identified during beta testing and the update that was deployed to correct the issue.

Download the support guide on FranConnect 

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Print out the Quick Reference Guides on pages 10 and 11 of the Mobile App Guide for Clinic Staff and keep these at the front desk and by the doctor’s computer. This ensures they are easy to access and reference!

Success Starts Here! How to Get Ready for the Soft Launch In the April issue of BackBone, we shared recommended actions that franchisees and clinic teams can complete now to make the upcoming mobile app launch a more seamless experience for patients.

We encourage everyone to review the items outlined below and complete the requested actions ahead of the soft launch.

1.

Franchisees: Confirm clinic coordinates for “Patient Check-In” feature. If you have not yet provided accurate GPS coordinates for each of your clinic locations, please do so! This will ensure that patients can check in via the mobile app correctly. CLICK HERE to watch a video that demonstrates the process for providing clinic coordinates. CLICK HERE to access the submission form and input clinic details.

2. Ensure patient names are accurate in AXIS. Patients will be connecting their apps to their patient record using their legal first and last name.

Additionally, patient names will auto-populate in the mobile app. It is crucial that any clinic notes, nicknames or other extra language is removed so that only the first and last names are displayed. As part of daily clinic activity, when you come across a name field with extra verbiage, please take the time to update accordingly.

3. Begin collecting patient phone numbers and email addresses when creating patient records in AXIS. Mobile app functionality will be tied to these fields and collecting this information now will create less work when the app is available for all patients. This information should be collected with all New Patients going forward. Teams may also start collecting this information for their long-standing patients who may be utilizing the app in the future.

We will continue to communicate updates, metrics and ongoing reminders throughout the soft launch period.

The MVP mobile app will provide our patients with the features and capabilities that are most important to their in-clinic experience. By committing to a smooth launch experience, we are committing to offering our patients a highquality digital experience.

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ISSUE 108 | MAY 2025 | 15

THE JOINT IN THE NEWS Satellite Media Tour Event Bookings

Satellite Media Tour Educates Local Markets on Chiropractic Care and Arthritis May is Arthritis Awareness Month, so The Joint’s PR Team executed a Satellite Media Tour (SMT) focused on raising awareness around the two most common types of arthritis: osteoarthritis and rheumatoid arthritis. The campaign also explored how routine chiropractic adjustments may help improve joint function and reduce discomfort.

This national tactic is delivered by the PR Team in conjunction with Dr. Steve Knauf, D.C., Vice President of Chiropractic and Compliance. On May 7, Dr. Knauf spoke with over 20 local TV and radio stations from across the country, reaching a combined audience of 30 million viewers.

1. WFIN-AM Toledo, OH 2. WXGM-FM - Norfolk/Portsmouth/Newport, VA 3. KHGI-TV - Lincoln, NE * 4. KXYL-FM - Abilene/Sweetwater, TX 5. WAMV-AM - Roanoke/Lynchburg, VA 6. WVU-FM - Columbus, OH 7. KMA-AM - Omaha, NE 8. KRQE-TV - Albuquerque/Santa Fe, NM * 9. WBFF-TV - Baltimore, MD * 10. KKVI-FM - Dallas/Fort Worth, TX 11. WCUB-AM - Green Bay/Appleton, WI 12. Dr. Daliah Show - Nationally Syndicated 13. WKEF-TV - Dayton, OH * 14. KORE-FM - Seattle/Tacoma, WA 15. The Jet Set - Nationally Syndicated 16. WFLA-TV - Tampa/St. Petersburg, FL * 17. WSET-TV - Roanoke/Lynchburg, VA * 18. KOKH-TV - Oklahoma City, OK * 19. WJAR-TV - Providence/New Bedford, RI * 20. WHHI-TV - Beaufort, SC * 21. WKNY-AM - Poughkeepsie, NY (#1 market) 22. Cyrus LIVE! With Cyrus Webb - Nationally Syndicated 23. KBOO-FM - Portland, OR * Indicates segment is available for viewing.

View and download available local market news segments 

Share on Social! Make sure to download and post TV clips from your local market to your clinic’s social media pages. Sharing local media segments with your followers helps build credibility and brand awareness within your market area.

Looking for content for your local social media pages?

Share stories from our Newsroom!

Make sure to follow The Joint Chiropractic on social media, such as LinkedIn. Like, comment and share our news and stories to amplify our brand.

Watch, Like, Comment, Share

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Dads, Grads and Summer Fads:

Social Media Content Ideas for June

S

ummer is in full swing, and it’s the perfect time to create content that inspires movement, wellness, and connection. Whether you're celebrating Father's Day, spotlighting Men's Health Month, or tapping into summer activities like running, biking, or yoga, there are endless opportunities to bring energy, education, and relevance to your local clinic’s social media presence.

Key Dates and Lifestyle Themes •

National Migraine & Headache Awareness Month: Feature a DC explaining how specific chiropractic adjustments may help reduce the frequency and intensity of migraines and tension headaches.

Include a brief demo of gentle techniques, followed by practical tips on posture, hydration, and stress management as part of a holistic care approach.

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Summer Activities & Outdoors: Use the “God Forbid” trend to show someone enjoying summer activities like hiking or dancing, then cut to: “God forbid I move better because I get adjusted at The Joint.” A fun way to highlight how chiropractic care supports mobility all summer long.

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June 4 – Global Running Day: Post a quick tip video with a DC showing stretches for runners or discussing how chiropractic adjustments can support better stride, alignment, and post-run recovery.

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June 21 – International Day of Yoga: Post a “Follow Along Stretch” Reel featuring a DC guiding a 15-second seated or standing yoga stretch, such as Seated Spinal Twist or Standing Forward Fold.

View sample posts, fresh content ideas, and more 

June Monthly Clinic Spotlight: The Joint Chiropractic – Woodinville (WA) @jointchiropracticwoodinville

This month, we’re highlighting The Joint Chiropractic – Woodinville (WA) for their engaging and well-balanced Instagram strategy that blends education, community, and helpful patient resources. Their thoughtful approach to content showcases the benefits of chiropractic care and builds trust and familiarity with their local audience.

Here’s what stands out: •

Optimized Bio: Their Instagram bio is clean, informative and easy to navigate, and it clearly communicates their location, services, and $29 new patient special.

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Strong Content Mix: The Woodinville clinic posts a well-rounded mix of video edu-tainment, lighthearted chiropractic memes, and employee spotlights that give their feed personality while educating followers.

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Pinned Weekly Doctor Schedule: With their doctor schedule pinned to the top of their profile, they make it simple for patients to stay informed and plan visits—adding value and convenience to the social experience.

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With a clear voice and consistent value-driven content, Woodinville’s Instagram is a standout example of how local clinics can connect meaningfully with their community.

Great work, team!

ISSUE 108 | MAY 2025 | 17

DC Profile: Dr. Ryan Baack, D.C. The Joint Chiropractic – Spring Creek (TX)

G

rowing up, Dr. Ryan Baack, D.C. suffered from various sports-related back injuries and chiropractic care helped him the most.

“I was absolutely mesmerized by the fact that someone could help me so much with just their hands and not wanting to perform surgery or prescribe medication,” he says. “I love being able to help people and use my own body to provide benefit to others.”

Dr. Baack completed his undergraduate degree at the University of Northern Iowa, then received his Doctor of Chiropractic degree from Palmer College of Chiropractic.

In his early career, he worked in a variety of clinic settings but always felt that the clinic’s bottom line was prioritized over the health and wellness of the patient.

In 2016, he began working at The Joint and loved that he could finally focus on what matters most: great adjustments and great patient care.

Dr. Baack became PC of The Joint’s Denverarea clinics in May 2024 and his outstanding dedication, leadership and passion led to his selection as the 2024 PC of the Year!

“Dr. Ryan's dedication and passion are truly contagious, influencing everyone who has the privilege of working with him,” said Alex Hanson, Chief Operating Officer for franchisees Phil and Erin Davis.

“His unwavering commitment to his craft, combined with his ability to elevate both the WC’s and Doctors, has had a profound impact on the entire team since he took on the role of PC.” In his spare time, Dr. Baack is a sports junkie and a pitbull lover. He is a proud “girl dad” and is expecting his second daughter in August 2025!

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Chiropractic Connections: Building the Brand Across the Country

T

he Joint proudly sponsored Sherman College’s annual Lyceum, connecting with approximately 200 attendees, including practicing doctors and Sherman College students and faculty.

Our presence was focused on engagement, networking and fielding questions about careers, preceptorships and franchising with The Joint. We wanted to convey the message that The Joint is not only the largest chiropractic organization in the world, but also an accessible and supportive career path, especially for students entering the profession. We spoke with many students about job opportunities after graduation and informed faculty about The Joint serving as a preceptorship site to give students real-world experience with a diverse patient population.

Pictured (L-R): Dr. Luiz Campos, D.C. (The Joint Chiropractic - Pelham), Dr. Dustin Debroy, D.C. (Manager of Education and Relations), Dr. Diana Brewer, D.C. (BSC) and Dr. Alex Thomas, D.C. (The Joint Chiropractic - Wescott).

In one instance, the team met a retired chiropractor who shared how much he missed patient care after recently relocating.

We were able to explain that The Joint offers opportunities for semi-retired or retired doctors to work part-time or as coverage doctors, and his face lit up with excitement about the possibility of returning to patient care.

Pictured (L-R): Dr. Todd Wegerski, D.C. (PC in North Carolina and New Jersey), Dr. Dustin Debroy, D.C. (Manger of Education and Relations), Dr. Patrick Greco, D.C. (franchisee and RD in Atlanta) and Mici Fluegge (franchisee in South Carolina).

Our participation in the event allowed us to share a space with students just starting their careers and those rediscovering their place in the profession, and all can consider The Joint as a possible next step.

Thank you to franchisees Mici Fluegge and Dr. Patrick Greco, D.C. for attending the event and representing the brand!

UPCOMING EVENTS June 6-8: Parker Seminars Miami (Miami, FL)

If you are interested in participating in an upcoming event, please contact careers@thejoint.com.

While participation is on a first come, first serve basis, all leads will be shared after each event.

 BACK TO TABLE OF CONTENTS

ISSUE 108 | MAY 2025 | 19

INFORMATION TECHNOLOGY TOOLS + RESOURCES FRANCHISEES

NEW! PCI Questionnaire Support Guide The IT Team has created a guide that contains all recommended answers needed to complete the annual PCI questionnaire. Each year, franchisees receive an email from support@pciapply.com with a link to log in and complete the PCI questionnaire in order to ensure exemption from monthly PCI fees.

Download the PCI Questionnaire Support Guide   Questions? Contact Mark Elias, Regional Sales Director for Paysafe, directly at mcps.thejoint@gmail.com.

OPERATIONS TOOLS + RESOURCES NEW! FTC “Click-to-Cancel” Law The Federal Trade Commission (FTC) has mandated a new law that is designed to help consumers cancel a subscription or membership as easily as possible. The new “Click-to-Cancel” law will take effect on July 14, 2025.

As a result of this new law, some membership cancellation procedures at The Joint will change. To support clinic teams in maintaining compliance with this new law, the Operations Team has created the resources outlined below.

Download the Membership Cancellation Procedures Guide on FranConnect  Download the New FTC Rule FAQ on FranConnect   Questions? Please contact your RD or BSC partner.

FRANCHISEES

Report Card Tool + Training Webinar Recording The Report Card is a new tool for franchisees for monitoring performance and staying on track to achieve goals and objectives. It is designed to measure and evaluate performance against the “FAB 5” metrics in order to elevate clinic performance. The Report Card is now available in MicroStrategy.

On April 25, The Joint hosted two training webinars and a complete recording, including a live demonstration of the Report Card, is now available.

Download the video on FranConnect   Questions? Contact Marianne Angell, Sr. Director of Franchise Operations, at marianne.angell@thejoint.com.

FRANCHISEES

Clinic Health Report Now Available in MicroStrategy The Clinic Health Report may now be accessed digitally in MicroStrategy and manual reports will no longer be distributed. Please follow the steps outlined below to access the report in MicroStrategy: 1. Log in to MicroStrategy  2. After logging in, type Clinic Health Report into the search bar in the top right corner.

3. The report should appear in the search results. Click the report to open it and begin using it.  Questions? Contact Chad Covington, Director of Enterprise Data Analytics and Architecture, at chad.covington@thejoint.com.

20 | BACKBONE

OPERATIONS TOOLS + RESOURCES FRANCHISEES

One-Page Business Plan Template The One-Page Business Plan is a tool to support franchisees in goal setting and strategic planning. It allows users to visualize projections and clinic success using customized data.

Download the One-Page Business Plan Template on FranConnect  View detailed instructions on how to export supporting data from MicroStrategy   Questions? Contact Marianne Angell, Senior Director of Franchise Operations, at marianne.angell@thejoint.com.

FRANCHISEES

Need a Refresher on Available Financial Insight Tools?

In this webinar recording, The Unit Economics Project Team explores how to use the three MicroStrategy tools centered on financial wellness: the Cash Flow Calculator, the Labor Calculator and the Break Even Analysis.

Download the full recording on FranConnect  View the presentation slides only   Questions? Please contact Rachel Sokocevic, Senior Manager of Operations Services, at rachel.sokocevic@thejoint.com.

MARKETING + PUBLIC RELATIONS TOOLS + RESOURCES

NEW! SEO Unleashed Webinar Recording + Presentation Materials On May 1, The Joint and Coegi partnered to host a webinar on driving SEO momentum in 2025 and opportunities for implementing SEO at the local level.

View the webinar recording  Access the presentation slides   Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

NEW! Local SEO and Social Media Support Resources The tools and resources outlined below provide actionable next steps for clinics to implement SEO and support their social media strategy at the local level.

Download the SEO Unleashed: 2025 Search Marketing Playbook for Clinics  Download the Local Clinic Organic Social Media Strategy Overview   Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 108 | MAY 2025 | 21

MARKETING + PUBLIC RELATIONS TOOLS + RESOURCES Community and Review Management Guidelines The Joint has implemented new Community and Review Management Guidelines for social media and review response management.

View the Community and Review Management Guidelines  All clinic staff, managers within a franchise organization and any third-party partners (outside of OTT or Coegi) that assist in local social media management are required to utilize these guidelines for all interactions across all social media and review platforms.  Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Social Media Influencer Guide Interested in leveraging a social media influencer from your local market? The Joint has developed resource guides to help franchisees and co-ops source and evaluate a local influencer.

Social Media Influencer Guide: Includes guidelines for reaching out to local influencers, best practices for compensating influencers and sample messaging and collaboration ideas.

Working With The Joint Chiropractic: A guide that can be provided to influencers upon entering into a partnership. It covers partnership expectations, including best practices for authentically portraying their in-clinic experience to their followers.  Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Crisis Communications Protocol The Joint’s Crisis Communications Protocol provides a step-by-step overview to help mitigate a potential PR incident.

Download the Crisis Communications Protocol on FranConnect  As a reminder, only authorized Corporate spokespersons are allowed to speak to the media and only the Corporate Public Relations Department can approve any media video filming or photography in-clinic.  Questions? Contact Margie Wojciechowski, Director of Public Relations & Communications, at margie.wojciechowski@thejoint.com.

TRAINING + DEVELOPMENT TOOLS + RESOURCES NEW! “Successful Promotions” eLearning The new “Successful Promotions” course is designed to train clinic staff on how to leverage the promotion guide to effectively plan and execute promotions.

This 20-minute elearning course replaces individual promotion-specific training courses. Going forward, once the “Successful Promotions” elearning is complete, learners will only need to review new promotion guides.

To access the course, log into The Learning Center, scroll down to “Featured Courses” and click Start on the course tile.  Questions? Please contact training@thejoint.com.

22 | BACKBONE

TRAINING + DEVELOPMENT TOOLS + RESOURCES DCs

NEW! Continuing Education Resources The Joint's DCs have exclusive access to online continuing education courses and resources from DC Online and Cleveland University-Kansas City's (CUKC) SmartChoiceCE platform.

Access DC Online's catalog of 46 CE courses  Use promo code THEJOINT10 at check out for a 10% discount.

View available courses through CUKC's SmartChoiceCE   Questions? Contact Dr. Dustin DebRoy, D.C., Manager of Education and Relations, at dr.dustin.debroy@thejoint.com.

FRANCHISEES AND MANAGERS WITHIN A FRANCHISE ORGANIZATION

Training Rollout Guides In The Learning Center, franchisees and managers within a franchise organization can access Training Rollout Guides. Each guide outlines the intended audience, the type of content and enrollment and completion requirements for a particular course or curriculum. In addition, the guides provide strategies and best practices for a successful learning experience.

To locate the Training Rollout Guides, follow the steps outlined below: •

Log into The Learning Center.

•

Open the Resources section and navigate to Business, Marketing, Operations > Operations > Leadership.

•

Select the Training Rollout Guide and click Open.

 Questions? Please contact training@thejoint.com.

Chiropractic 101 Curriculum Chiropractic 101 is designed for WCs and non-doctor team members to gain a foundational understanding of what chiropractic is, the impact it has and how to communicate the basics to others. The three courses in the curriculum include Introduction to Chiropractic, Anatomy & Adjustments and Patient Communication Strategies.

To self-enroll, log into The Learning Center, open the Catalog and navigate to Business, Marketing, Operations > Operations > Front Office. Locate the course and click enroll.

WCs and non-doctors should work with their manager to determine if and when to take this training.  Questions? Please contact training@thejoint.com.

WC Sales Series The WC Sales Series is designed to support Wellness Coordinators as they work to develop their sales skills.

Each course focuses on a specific piece of the sales process and includes best practices and tips on how to improve in that area. There are two courses: Asking for the Sale and Handling Objections.

The courses are optional and learners will find value based on their level of experience.

To self-enroll, log into The Learning Center, open the Catalog and navigate to Business, Marketing, Operations > Operations > Front Office. Locate the course and click enroll.  Questions? Please contact training@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 108 | MAY 2025 | 23

April Leaderboard Metrics Each month we highlight the performance leaders on some of our critical metrics. Find out who made the April leaderboards below!

TOP 10 NEW PATIENT PERFORMERS

TOP 10 SALES PERFORMERS

ODESSA

MIDLAND

276 NEW PATIENTS

$146,216 IN SALES

Odessa (TX)

276

Downey (CA)

$131,922

Midland (TX)

257

San Angelo (TX)

$129,815

Lakeland South (FL)

223

Summerville (SC)

$118,028

Menifee (CA)

214

Sparks (NV)

$109,608

Ocala (FL)

207

Lakeland South (FL)

$109,371

Abilene (TX)

205

Fayetteville (NC)

$109,095

Springfield Southeast (MO) 204

Menifee (CA)

$107,181

Fayetteville (NC)

200

Fresno (CA)

$106,449

Downey (CA)

194

Natomas (CA)

$105,728

Baytown (TX)

193

TOP 10 ACTIVE MEMBER GROWTH PERFORMERS

AM GROWTH

AM GROWTH %

AMS END 527

1

Ocoee (FL)

240

83.62%

287

2

Pueblo (CO)

121

(100.00%)

0

121

3

Chicago Mayfair (IL)

92

34.07%

270

362

4

Lacey (WA)

77

350.00%

22

99

5

Logan Circle on 14th Street (D.C.)

64

23.44%

273

337

5

Clarksville North (TN)

64

26.56%

241

305

7

Lynchburg (VA)

56

15.34%

365

421

7

Joplin (MO)

56

14.07%

398

454

9

Palmdale (CA)

50

10.71%

467

517

9

Lafayette CO (CO)

50

70.42%

71

121

TOP 10 CONVERSION PERFORMERS

CONVERSION %

CONVERSIONS

PROSPECTS

1

Sandy Plains (GA)

91.1%

51

56

2

Alcoa-Maryville (TN)

87.5%

91

104

3

Aiken (SC)

84.7%

72

85

3

Decatur AL (AL)

84.7%

83

98

5

Dawsonville (GA)

83.6%

61

73

6

West Ashley (SC)

82.5%

85

103 124

7

Salinas (CA)

82.3%

102

8

Gardens Square Center (FL)

81.6%

40

49

9

Lynnwood (WA)

81.1%

73

90

10

Gainesville (GA)

81.0%

94

116

ATTRITION %

CANCELS

AMS BEGIN

TOP 10 ATTRITION PERFORMERS 1

Buckhead (GA)

3.0%

16

536

2

East Cobb (GA)

3.6%

16

447

2

Murray Hill (OR)

3.6%

11

302

4

Scottsdale Shea (AZ)

3.7%

17

462

5

Des Peres (MO)

4.0%

24

596

6

Lone Tree (CO)

4.3%

22

515

7

Wolfchase (TN)

4.6%

51

1,110

7

Hilton Village (AZ)

4.6%

21

456

9

East Memphis (TN)

4.8%

54

1,129

4.9%

40

811

10 North Raleigh Six Forks (NC)

TOP 10 COMP % PERFORMERS

24 | BACKBONE

AMS BEGIN

COMP %

2025 SALES $83,255

1

Odessa (TX)

222.1%

2

Appleton West (WI)

200.6%

$11,440

3

College Park (MD)

135.7%

$25,256 $30,367

4

Tigard (OR)

131.9%

5

Bonney Lake (WA)

129.9%

$28,521

6

Watsonville (CA)

121.1%

$34,575

7

Yorba Linda (CA)

121.0%

$16,008

8

L Street Marketplace (NE)

119.5%

$50,873

9

Daly City (CA)

97.2%

$52,936

10

Morgantown (WV)

95.8%

$33,867