MAR•APR 2022 THE BIBLE OF THE BEAUTY INDUSTRY
N E W LOOK I
AUTUMN/ WINTER Skincare Trend Edit
POWER PLAYERS The Women to Watch in 2022
AU S T R A L I
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BEAUTY & SPA I N S I D E R S 12 September 2022
Save the date for
Australia’s Premier Beauty and Mediaesthetics Event The third instalment is returning to Sydney. BEAUTY & SPA Insiders is our celebration of the Australian beauty and medi-aesthetics industry – showcasing talent, innovation and creativity. Join us for presentations and panels from industry leaders and get ready to explore the latest trends, technologies, and news from well-loved and upcoming brands. Designed to inspire, BEAUTY & SPA Insiders also provides the opportunity to connect and celebrate with like-minded professionals from across the industry.
12 September 2022 Hinchcliff House, Sydney www.beautyandspainsiders.com.au BROUGHT TO YOU BY
MARCH/APRIL 2022 11 12 14 20 22 26 28 30 32 34 36 38 58 62 66 68
Editor’s letter What’s on PB radar News Beauty Investigation: Sustainable Packaging Cover Story: Advanced Cosmeceuticals Makeup – Clean Makeup Skincare – Brightening Ingredients Skincare – Eye Products Makeup – Eye Trends Nails – New for Nails New Products Talking Point – Powerful Women Trans Awareness Beauty Barometer – Soprano Style File: Ere Perez Profile – Sarah Hudson
70 72 76 78 80 82 84 88 86 88 90 92 96
Skinfluencer with Dermalist Profile – Sabbia Co Kitomba - Automated messages Talking Beauty with Hannah Gay Beauty Diary Industry Profile with INJXU Wellness News Home grown insurance by BizCover Profile – Rachel McVintish Career How I Got Here – SkinMXT Lycon – Waxing Diary Last Word - Sara Dagres
ON THE COVER
Advanced Cosmeceuticals Founder Catherine Biedermann talks about the global expansion of the company's brand offering. Turn to page 22.
editor's letter WELCOME TO the latest edition of Professional Beauty – this issue you will notice a magazine makeover of our pages. Of course we continue to bring you all the usual beauty trends, news and industry happenings. It’s great to see businesses bouncing back with face to face events and new brands launching. PUBLISHER BHA MEDIA EXECUTIVE CHAIRMAN Simon Grover MANAGING DIRECTOR Craig Hawtin-Butcher email@example.com EDITOR Anita Quade firstname.lastname@example.org NATIONAL ADVERTISING MANAGER Julie Davidson email@example.com ART DIRECTOR Ryan Vizcarra firstname.lastname@example.org
We are always inspired by the stories of successful business people in this dynamic space and none more so than this issue which features the theme of Powerful Women. When putting together this feature, I was moved by the touching stories of women starting out in business, their trials and wins along the way. Most importantly I was moved by the way they were empowered by their peers and in turn supported other trailblazers in the beauty and skincare realm. Read their stories on page 38. With the change of season, our Beauty Editor Hannah Gay has curated the latest beauty and skincare trends on page 78. When thinking of powerful leaders, our cover story reveals a chat with company founder Catherine Biedermann, who set up Advanced Cosmeceuticals in 2006. She talks about how she has expanded her business over the years and reveals the latest dynamic ranges she has added to the ever-growing stable of luxury offerings. Turn to page 22. We hope you take inspiration from our pages and enjoy the read!
BEAUTY & ONLINE EDITOR Hannah Gay email@example.com
PRODUCTION MANAGER Jacqui Cooper CONTRIBUTOR Tazlin Cantrill SUBSCRIPTIONS firstname.lastname@example.org
Professional Beauty magazine is published by BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.bhamedia.com.au AUSTRALIAN SUBSCRIPTION RATES 1yr (6 issues) for $89.00 (inc GST) 2yrs (12 issues) for $160.20 (inc GST) 3yrs (18 issues) for $213.60 (inc GST) To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 Email: email@example.com
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Founder of her signature cosmetics company, Victoria is part of our Powerful Women feature on page 38. Her best piece of advice:
She is behind the internationally acclaimed cosmetics company, Ere Perez. On page 66 this businesswoman reveals what drives her.
For the past two decades, Ryan has had the privilege to put his creative graphic design skills to use working on numerous publications across travel, hospitality and business. Now, he can add Professional Beauty to that repertoire, as he's responsible for helping us refresh the magazine's look.
“Stay in your lane! The energy you waste looking left and right at your competition, is energy you could channel into your business and your own personal growth. I truly never spend time worrying about what others are doing. I am of course aware of our competitors and the market, however if you differentiate your brand enough, there should be no competition at all. Be unique, believe in your brand and what it has to offer and stand apart from the rest. No one is you and that is ultimately your power.”
“I’ve never been motivated by money; I never dream of a Chanel bag. It’s not really who I am. I wanna be a badass woman, I wanna be a bit different, and I wanna surprise you. So this is where, this brand sits, I do a lot of thinking. I like to do things that make an impact. And I want this interview to make an impact.”
“I decided to get a little playful with the design by adding splashes of colour to highlight and complement the beauty looks featured in the magazine's pages, while still keeping it crisp and clean.”
This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.
ON OUR THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON
PBS TO HOST FIRST AESTHETIC DEVICE SHOWCASE
Professional Beauty Solutions will host their highly anticipated Aesthetic Device Showcase in Brisbane. The event will provide a platform for the Australian distributor to educate industry representatives on the latest device launches to hit the market. Attendees will be educated on the opportunities presented by technologies like Radio Frequency, Body Contouring, Laser, IPL, Microcurrent and LED Light Therapy. The showcase will involve live demonstrations and treatment experiences from Lynton Laseres Ilumi Facial using Excelight®, Pollogen Oxygeno 3-in-1 Super Facial, Pollogen Divine Pro, Pollogen Maximus Buttock Lift, and Bio-Therapeutic Bio-Hydroderm® Trinity. PBS partners with industryleading advanced aesthetic device manufacturers ensuring salons can access results-driven aesthetic technology. Contact PBS on 1800 625 387.
WIQO’S THREE STEPS TO SUCCESS
Italian-born cosmeceutical and device company WiQo has recently joined the Advanced Cosmeuticals portfolio, launching in Australia with a range of targeted treatment solutions. The brand’s Lifting & Brightening Programme provides an effective in-clinic treatment and home care solution to clients looking to brighten and firm the skin via a three-step approach. Step ONE – WiQo ONE Lifting and Brightening Gel for Face and Body – is applied in-clinic to activate a natural renewal process in the skin. This multilayer approach was born from the innovative interaction between Homocysteic Acid and Ammonium Trichloroacetate, in the presence of low concentration Hydrogen Peroxide. The innovative patent-pending formula is applied topically with a specific massage technique. Best suited to photodamaged, wrinkled, lax and dull skins, the formula provides a persistent lifting effect after five sessions with minimal discomfort with year-round use possible. Step TWO – the Nourishing and Moisturising Face Cream for Dry Skin is applied to the treated area to prevent dryness and soothe redness. Followed at home is Step THREE – the application of the Nourishing and Moisturising Face Cream for Dry Skin and Smoothing Face Fluid respectively to continue the restorative process that began in-clinic. To learn more, contact Advanced Cosmeceuticals on 1800 242 011.
FAST FACT: According to The Australian Industry and Skills Committee, employment levels for beauty therapists are predicted to increase from 358,000 in 2021 to 507,000 by 2025.
BETTER WITH BLYS
JANE IREDALE’S MAKEUP MAKEOVER
Jane Iredale has merged skin-loving ingredients with longlasting cosmetics with the re-release of their PurePressed blush and eye shadow range. The product line-up, housed in modern white and rose gold packaging, contains a revised formula promising extended wear and a rich colour payoff for its user. Formulated with minerals and antioxidants aimed at soothing and nourishing the skin, the range works to prevent transepidermal water loss while holding its pigment. Jane Iredale is carried throughout Australia and worldwide in more than fifty countries. For more, contact Margifox Distributors on 1300 850 008.
Australian mobile beauty business, Blys has expanded their network to include all national major cities and are looking to onboard freelance skin, makeup and massage specialists. CEO and Founder, Ilter Dumduz describes the company's point-of-difference: “[Blys] allows those who are immobile or unable to attend salons to have equal access to wellness and beauty services.” In conjunction, Blys staff members are on hand to support salon owners in two ways: by outsourcing staff, and by registering salons to the Blys platform where in-home bookings in their area can be forwarded on during a quiet period. “Blys handles everything around the individual provider business, from marketing, payments, and invoicing to customer service”. To register, visit getblys.com.au.
COME FLY WITH DERMAVIDUALS
With incoming travelers returning to Australia from February, travel packs are back on the radar of many beauty brands and their customers. German cosmeceutical brand dermaviduals is no exception, releasing a refreshed range of travel kits showcasing the brand’s best-selling corneotheraputic skincare essentials. The brand’s High Classic Travel Kit contains miniature versions of the brand’s Cleansing Milk with DMS, Suusmoon Lotion N, DMS Mask with Vitamins and DMS Base Cream High Classic, all contained within a reusable beauty bag. Suitable especially to those suffering dehydration and sensitivity of the skin, this product line-up targets the needs of users undertaking air travel. To learn more, contact Derma Aesthetics on 02 9960 1300.
HOW FLOOD-AFFECTED QLD AND NSW SALONS CAN CLAIM FINANCIAL SUPPORT For many salon owners positioned in flood-affected areas in Queensland and New South Wales, accessing short and long-term financial support can top the priority list. Here’s your guide on how to go about it.
THE QLD government has shared a Small Business Disaster Hub checklist to help guide business owners through disaster recovery. The checklist indicates steps to be taken in the lead-up to making a financial loan request. Before safely vacating, or on arriving back at your flood-affected premises, owners are encouraged to migrate all records pertaining to the business predisaster (where available). This may include insurance records, notes on assets, photography of equipment and assets in pre-event condition, and evidence of financial reserves. In the early days after returning to the site following the floods, it is recommended small business owners complete the following: Key short-term actions: ♦ ASSESS damages, short-term operations ♦ RECORD evidence of damage for insurance claims ♦ ESTIMATE costs to repair, replace, relocate Who should you contact? ♦ Landlord* ♦ Insurer/Bank* ♦ Accountant ♦ Creditors ♦ Debtors ♦ The Australian Taxation Office (ATO) to learn about dealing with disasters, how to fast-track your refund, delay lodgement obligations or more time to pay debts. ♦ A free financial counsellor on 1800 007 007 ♦ A rural financial counsellor on 1800 900 090 *Contact your landlord and insurer before cleaning up as they may fund.
Key long-term actions: ♦ ASSESS your finances, cashflow and break-even point ♦ CONSIDER THE VIABILITY of your business – is it better to rebuild or exit? ♦ WORK with your accountant, lawyer or advisors on credit and repayment plans ♦ LEARN about small business support services to get back on track, eg. Mentoring for Growth program For Queensland salons Queensland businesses operating from within relevant flood-stricken local governments can access a Disaster Assistance Loan under the Disaster Recovery Funding Arrangements (DRFA) scheme, which has been in place since November 2018. Such loans provide a 10-year term on a maximum $250,000 loan toward their business’ reparation following a natural disaster. Terms set out by The Queensland Rural and Industry Development Authority (QRIDA) state that funding is provided “to re-establish normal operations” by small business owners only. Funds are to be used toward repairing and replacing buildings, damaged plants and equipment, toward stock replenishment, and to meet rent payments. Some businesses may also be eligible to apply for Disaster Assistance (Essential Working Capital) Loans that are available “to assist primary producers, small businesses and non-profit organisations with essential working capital for expenses.” Such loans provide a 10-year term on a maximum loan of $100,000 and are available to compensate salaries or wages, creditors, rents or rates, and for buying goods.
For New South Wales salons On March 8, Premier Dominic Perrottet announced that NSW small businesses and not-for-profits (NFP) affected by the severe weather and floods in February and March 2022 can now apply for up to $50,000 in government support. As stated on the NSW Government website: “Payments of up to $50,000 can go towards the cost of safety inspections, building repairs, cleaning equipment, materials needed to resume trade, disposing of debris and spoiled stock, or leasing temporary space.” Registrations for the NSW Storm and Flood Disaster Recovery Small Business Grant are now open. Disaster Relief Loans may also be available. Visit www.service.nsw.gov.au for more information. For individuals nationally In a media release produced by the office of The Prime Minister, individual employees and small business persons from any of the local government areas affected by the floods are eligible for The Disaster Recovery Allowance (DRA). “This allowance provides for a maximum of 13 weeks payment from the date you have or will have a loss of income as a direct result of a disaster. The DRA payment is set at the maximum equivalent rate of Jobseeker Payment or Youth Allowance, depending on your personal circumstances, and is taxable.” “Eligible residents in the Queensland and New South Wales local governments can claim support via myGov or by calling Services Australia on 180 22 66.” n For more information on financial support for individuals affected by the floods, visit The National Recovery and Resilience Agency and input your location.
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NSW GOVERNMENT ANNOUNCES FINANCIAL SUPPORT FOR BUSINESSES The NSW Government has announced a business support package to support businesses impacted by the Omicron wave. The Small Business Support Program is now open for applications through Service NSW. The details Businesses with an aggregated turnover of between $75,000 and $50 million, for the year ending 30th of June 2021, will be eligible for: ♦ A payment of up to $5000 per week (20%) of payroll IF they suffered a 40% downturn in January (compared to January 2021 or January 2020) due to Public Health Orders or the impacts of the Omicron COVID-19 strain
♦ Experienced a decline in turnover of 40% due to the impacts of the Omicron COVID019 strain from the 1st-14th of February 2022, compared to the same fortnight in February in 2021 or 2020 ♦ They are required to maintain their employee headcount from the date of the announcement of the scheme. ♦ Businesses without employees (sole traders) will receive $500 per week (paid as a lump sum of $2,000) ♦ The Small Business Fees and Charges rebate program is extended to $3000 and includes 50% of the costs incurred acquiring RAT's for the workplace ♦ Commercial landlord relief is extended until the 13th of March.
Business NSW Chief Executive Daniel Hunter said: "Businesses have been crying out for support because of the dramatic impacts that Omicron has had on their operations, especially in what many hoped would be their busiest time." Hunter said the government had "done a great job" designing the package, but emphasized the urgency of getting the money to businesses urgently. "Now what's important is that the money gets out the door and into the hands of those most in need."
Brow-techs and MUA's take note: we'll be seeing a shift away from bold brows in 2022, with clients looking for more natural options. While we won't see super thin, pencilled arches amongst the general public (just yet) there's been a move against the bulky "Kardashian" brow of the last few years. GiGi Hadid and Dua Lipa had the most popular brows, and there were 2.1 million posts referring to "brow lamination." Meanwhile, "Fluffy Brows" as modelled by Billie Eilish received 517k posts. To the relief of most – pencil-thin arches are unlikely to make a mainstream come back. The "90s comeback" brow received a mere 2.5k posts on Instagram. Brow artist Rene de la Garza commented to Bustle last year that the 90s brow trend, popularised by model Bella Hadid, wasn't actually about removing a lot of hair. She said of the look, "It's more sculpted than it is thin", and explained that the refined brow was a backlash against the lockdown unkemptness, "they just want to go all out with a beautifully pristine, sculpted look." MUA Katie Moore says tailoring the brow to the client, and the look is more important than sticking with any trend. Sophie Pagett, Manager at Sydney Brow-Studio, Honey Tusk has seen a move away from the hyper-structured "Instagram brow"
Images courtesy of Katie Moore
IS THE ’90S BROW MAKING A COMEBACK?
of the last few years. She explains "The majority of our clients are happy to be guided by their brow experts, but overall there has been less of a demand for the perfect 'Insta-brow'. A more 'natural brow' is becoming the most sought after – as is using lamination to get a fuller, fluffier brow." She says that teenagers are better educated than ever, meaning brow artists spend less time doing damage control. "More brow education from a younger age has seen tweens and teens stepping away from the tweezers – that means brow artists are left to tweak a naturally beautiful canvas as opposed to going into damage control!" Sydney-based makeup artist Katie Moore says that when it comes to brows, "avoid trends when dealing with your eyebrows. Clients should focus on finding a great brow technician who can set them up with a flattering shape, tailored to them." Then, from an artistry perspective: "Only fill where needed – or don't!"
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HOW TO CLEAN YOUR REFILLABLE SKINCARE PACKAGING Circular beauty was one of the biggest stories of 2021. Brands like Emma Lewisham introduced refillable packaging, that allows plastics and glass to remain in use for longer. The question is, should your customers be cleaning their refillable skincare packaging to ensure they're getting the most from their products? Packaging accounts for 40% of plastics and 50% of paper in Europe alone – and also draws on other materials. This footprint is driving the beauty industry push towards a circular economy, avoiding the creation of "virgin" (new) plastics and papers and significantly reducing the environmental footprint of the beauty industry. Sabbia Co, a brand that creates luxury sustainable skincare has recently partnered with TerraCycle. Identifying this issue, they have released a simple to follow refill tutorial via Instagram. Just as recycling creates confusion, clients may be unclear on exactly how they should be refilling their skincare. Sabbia Co broke it down. How to refill skincare packaging: Take your bottle apart and clean your bottle plus pump/dropper/ lid with warm soapy water. Dishwashing soap is best as it cuts down on grease and oils. Rinse and soak the bottle with hot water. Pump the soapy water through the pump/dropper/lid and then follow with hot water until the water is clear. Set aside to dry completely before refilling
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To refill, use scissors to make a small snip in the corner of your pouch (a smaller hole will allow for easier pouring). Carefully pour the product into your clean bottle (using a funnel will minimise chances of wastage).
COSMECEUTICAL SKINCARE #1 POST-PANDEMIC Skincare was a big winner of the 2020 and 2021 lockdowns, with e-commerce surging and many salons surviving on retail sales alone. Findings from the NPD Group have indicated that overall the beauty category is bouncing back – with a surprise winner. Skincare was 18% YOY in 2021, and clinical skincare brands were driving this growth, beating out organic and natural options which have been trending for some time. Categories that experienced success were facial cleansers, anti-ageing cream and serums. Hyper-targeted anti-ageing products for the eyes and lips also emerged as pandemic winners. This data from the U.S correlates with a shift to expert advice seen in the Chinese market. As reported in the JulyAugust edition of Professional Beauty, with access cut off from salons and spas, Chinese consumers upped their at-home actives. Indeed, in 2020 40 American and European professionalgrade skincare brands launched into the Chinese market via T-Mall Global, capitalising on increased demand.
Chemlinked Market Portal found that trust in skincare professionals grew in tandem with a preference for cosmeceutical-grade skincare. Dermatologists, dermal therapists and skin therapists were preferred while trust in retail sales assistants and influencers waned (China Beauty & Care Market, 2021). Cosmetics also bounced back – with a preference for brands founded by professional makeup artists. While consumers ditched foundations and abandoned lipsticks during the lockdowns, as countries like the U.S tentatively emerged, they are celebrating the opportunity to glam up. Growth for the category was up 23% YOY. Larissa Jensen, beauty industry advisor at NPD commented to media: "The beauty industry is unique in its ability to instil self-confidence and change the way people feel. These timeless abilities keep our industry relevant and important in the minds of our consumers – regardless of circumstances or lifestyle changes."
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TAKING CHARGE OF CHANGE WITH
SUSTAINABLE PACKAGING In 2022, it’s no wonder why the conversation around sustainability is top-of-mind for beauty brands. With reports signalling a bleak outlook, the onus has been shifted from the consumer back to the companies making accessibility to singleuse plastics so easy. Hannah Gay spoke to three Australian brands about the steps they’re taking to challenge the status quo around sustainable packaging solutions.
THE FOCUS on sustainability from within the international beauty community is ever-growing and adapting to parallel public discourse, with changes in product packing at the forefront of consumer demands. According to a report released by The United Nations Environment body in 2018, 400 million tons of plastics are produced by the world every year, over one-third of which is used to create singleuse product packaging only. Of these figures, a mere nine percent of plastics are recyclable. While excessive plastic waste alone plays havoc on the environment, the lesser known issue remains in that “more than 99 percent of plastics are produced from chemicals derived from oil, natural gas and coal — all of which are dirty, non-renewable resources,” states The United Nations Environment Programme (UNEP). “If current trends continue, by 2050 the plastic industry could account for 20 percent of the world’s total oil consumption.” So how does this affect the beauty industry? A 2021 report released by The Plant Based Products Council (PBPC) surveying 1054 American adults revealed that 61 percent are more interested in companies with plant-based products. In an interview with BeautyPackaging.com, PBPC executive director Jessica Bowman
made clear the evidence that consumers want more ecofriendly options. “We’re seeing companies respond to these demands by innovating not only the materials that make up cosmetic products but also the materials that those products come in… Renewable, plant-based materials can be used for the beauty industry’s packaging needs and serve as a solution to many of the environmental and economic challenges presented by traditional plastic packaging.” Much like their consumer brand counterparts, salon-stocked brands are uptaking the responsibility in droves. Dermalogica recently made headlines for its transition to a mono-material pump across its cleansing range. The move, which involves the use of the ‘Future’ pump by Aptar and is made entirely out of recyclable polyethylene (PE), is the first of its kind for an internationally acclaimed beauty brand. Cosmeceutical brand Medik8 holds a 360-degree approach to sustainability with an ethos deeply rooted in producing products designed to improve the skin with as little detriment as possible to the environment. Notably the vast majority of brands used by Australian aestheticians boast a commitment to sustainability, whether in the form of environmentally-
friendly packaging, or otherwise. However, a lack of familiarity around plastic types, correct recycling methods and the steps involved in producing such plastic in the first place are ongoing issues impacting public understanding and response to these issues, both in Australia and abroad. For Synergie Skin founder Terri Vinson, sourcing sustainable solutions is top of mind for 2022 as she follows through on her ‘Clean Science’ philosophy. The brand, which boasts a line-up of highly efficacious skincare, recently announced updates to its product packaging – a goal that sat on Terri’s wish list through COVID delays and the need to pass through various regulatory bodies. “We have been sourcing smarter packaging solutions for a number of years, but last year we decided to give Synergie
“Sustainable options are almost always more expensive than others; you have to be ready and willing to accept some losses in this capacity.”
Skin a total sustainable makeover, and begin a rollout of our ‘new look’ environmentally friendly range.” As part of the roll-out, the brand is using petroleum-free inks as they “do not contain any crude oil.” Instead, Terri says, “vegetable-based inks reduce the amount of volatile organic compounds (VOCs) and other environmental contaminants such as hazardous chemicals." Recyclable glass materials will also be introduced. The duo behind new-to-market skincare brand, The Secret have launched with an eco-conscious mindset, with all products in their core range made-to-order in an attempt to eliminate waste. Directors and
co-founders, Dr Clara Hurst and Dr Deb Cohen-Jones also utilise recyclable glass however, they explain, “have recently taken a look into our packaging and processes to see where we can improve. Having seen the negative effects of over-consumption of skincare first-hand held a kind of weight on the two of us as owners of a skincare brand. From the outset of creating The Secret Skincare, we decided to make a conscious effort not to let our brand fall into the same vicious cycle.” Similarly, skincare and cosmetics brand INIKA have reinvented the wheel when it comes to plastic use, announcing that their new premium range is certified Plastic Neutral by Waste Revolution, Australia’s Plastic Neutral Certification Body. “Our new collection has been very carefully redeveloped and packaged using a
combination of sustainable materials such as glass, aluminium, card and PCR plastic that are both upcycled and recyclable,” says Tony Rechtman, Chief Executive Officer of Total Beauty Network. “The use of PCR plastic (i.e. reused or postconsumer recycled plastic) means that we are reusing plastics that would otherwise end up polluting our environment or in landfill.” INIKA, which means ‘little earth’ in Sanskrit, is also taking a communityfocused approach by confirming its partnerships with Blaze Aid and Plastic Forests – two Australian charities working to “repurpose the plastic we collect into fence posts for Australian farmers that have been devastated by bushfires and droughts.” Such innovation has not been met without hurdles, particularly from a time and financial stand-point. For Clara and Deb, the decision to take sustainable packaging measures, while vital, came with considerable challenges: “sustainable options are almost always more expensive than others; you have to be ready and willing to accept some losses in this capacity. As a start-up business, our biggest hurdles have come from trying to source sustainable packaging options. Lack of information, as well as extremely high MOQ’s would be two stand-outs to us.” Tony echoes this sentiment, describing the difficulty the company faced in converting to environmentally-friendly packaging. Tony also argued that “many of the world’s suppliers have not yet caught up with technology in the sustainable space. Making products that are good for the environment and aesthetically appealing to consumers is indeed a challenge.” While the goals of these Australian beauty brands are shared, those at the top remark that the industry is still slow to catch onto change. “We need the industry to work together towards a common goal – as suppliers, manufacturers, brands, retailers and consumers – to make sustainable packaging easier and more affordable to source, and to affect the environmental changes the world needs,” Tony says. For The Secret duo, further training on the topic is required to get teams up-tospeed. “Beauty manufacturers, packaging manufacturers in particular, would benefit from taking an educational approach on their websites in regards to sustainable options. Having the information so readily available to brands would help significantly to inspire taking a sustainable approach.” n
ADVANCED COSMECEUTICALS reveals its global evolution This dynamic company started out 16 years ago with a goal to provide devices and cosmeceutical skincare products in the local market. Managing Director Catherine Biedermann reveals the company’s evolution. By Anita Quade You set up Advanced Cosmeceuticals (AC) in 2006 as a provider of premium aesthetic medical devices and cosmeceutical skincare products. Tell me what inspired you to do this? “It started with a passion for business from quite a young age. I started my first business at the age of 18 and I always knew that this would be my path. Although the business side of things was my driving force initially, Advanced Cosmeceuticals and the industry it represents soon became my passion and inspiration. Over the last 16 years, our company has grown synergistically with the industry at large. The world of aesthetics has evolved in a way no-one could predict. The developments in products, treatments, procedures and innovative technology has been a thrilling and exciting journey to be a part of. Integrity and good ethics are also key values for me so to be able to establish a reputable and reliable company that is considered trustworthy and mirrors our core values makes me incredibly proud.” Tell us one of the biggest highlights of setting up AC? “It has been experiencing exponential growth year upon year and seeing the Advanced Cosmeceuticals team grow along with the multiple moves to bigger premises to accommodate. What started in December 2006, in a West Leederville office and warehouse space of 208m2 including two Head Office staff plus Managing Director, one in Warehouse staff and two BDMs for three brands then catapulted to a large office space in Wangara of 345m2 plus Warehouse space of 552m2, 19 Office Staff plus Managing Director,
8 Warehouse staff, 14 BDMs, two Educators and two Clinical Trainers with 10 premium brands from aesthetic medical devices to cosmeceutical skincare in the portfolio. Now in 2022, we are needing to move again to new and even larger premises to facilitate our growth. Another highlight has also been the recognition that Advanced Cosmeceuticals has received as a well-respected company globally as evidenced by reputable brands approaching us to distribute their products in Australia. Finally, experiencing this growth with a team of very loyal and dedicated staff members that have been with this company since the beginning. We couldn’t have achieved all this without them.” How has the industry changed since you set up the company? “When Advanced Cosmeceuticals secured the distribution rights for SkinCeuticals in 2006, it was at a time when cosmeceutical brands and products were still in their infancy. At the time, SkinCeuticals was one of only a few cosmeceutical brands with an esteemed reputation and proven results. However, other cosmeceutical brands such as Medik8, also launched soon after, providing high-performing, results driven products that are scientifically backed. The rise in cosmeceutical brands has also led to a rise in consumer awareness and knowledge, making the investment in education and training among clinicians more important to ensure they stay ahead of the game". What was businesses like back then? “The industry was very much about bricks and mortar when I started Advanced Cosmeceuticals so when online sites came into play selling the same products as the clinics, this was incredibly challenging at first. However, we are now seeing a lot more clinics adapt their business model and create their own online sites to provide their clients with the same convenience while also building their core treatment-based clientele.” What was a major gamechanger? “One of the major changes has also been the evolution of aesthetic medical devices and the sophisticated technology they now offer. Systems are now designed to be versatile, provide a wide range of treatment options for customised treatments, and look to benefit both practitioner and patient. It also allows for the industry to adopt a multi-layered approach when treating their clients/patients enabling them to combine efficacious skincare/treatments with powerful devices to achieve outstanding results.” The company has evolved rapidly and has many brands in its stable – how do you go about choosing products and devices to expand your portfolio? “All brands under the Advanced Cosmeceutical banner are carefully selected based on their performance and results. If a brand is not scientifically backed, it won't be part of our stable of offerings. We pride ourselves on representing brands that not only provide proven results but also have the studies and research to back them. This is an absolute pre-requisite in our brand selection process. However, we also choose brands based on the company’s ethos, their product development process, whether it is an innovative company that is looking to evolve its technology and so forth.”
Is there a brand that is a good example of a product that reflects your growth goals? “Medik8, a brand that Advanced Cosmeceuticals has distributed since 2009, is a great example here. When it launched in 2008, Elliot Isaacs (Pharmacologist, and Founder) wanted to bring the science of drug development into cosmetics, where delivering stable, non-irritating active ingredients to the skin became the rule rather than the exception. Elliot’s experience in biochemistry combined with his passion to create results-driven products backed by innovation, research and development, and proven science, is exactly what we look for in a brand. Medik8’s commitment to breaking boundaries has transformed it from a cult brand into a global powerhouse and Advanced Cosmeceuticals has been there every step of the way.” How often do you look to add brands to the stable and what research goes into this? "There is extensive research conducted prior to introducing a brand to our stable – from meetings with CEO's, visiting head offices, lab premises and ensuring that the brand's philosophy, research and development is in line with our company's. It’s more about finding the right brands that fit, whether it’s us seeking them out or the brand approaching us, rather than having a specific timeline to work to.” What do you look for in partnerships? “When we were considering partnering with mesoestetic in 2012 for instance, I travelled to Barcelona to visit the founders, Joan Carles Font and María José Almansa and to experience first-hand the innovation of mesoestetic Pharma Group. While I was aware of mesoestetic’s reputation in providing efficacious products and treatments, particularly cosmelan and dermamelan, it was the experience of seeing the state of the art facility that they had invested in, learning that they also invest 40% of revenue in product development and in research and seeing the rigorous testing and scientific studies of mesoestetic products and treatments that made me excited and proud about introducing the brand to the Advanced Cosmeceuticals portfolio.” Recently AC expanded their aesthetic device portfolio and now represents Cocoon Medical to cater for clients with a broader device selection to suit varying budgets. Tell us about this? “Cocoon Medical launched its range of aesthetic technologies back in 2010 and since then have demonstrated a genuine capacity to develop and manufacture innovative and reliable aesthetic devices that create demand. When we partnered with Lutronic in 2014, we wanted to deliver best-in-class aesthetic devices to our existing clients and to the wider aesthetic market in ANZ. We have been proud to be able to offer our clients the best in capital technology, global education and training programs from a trusted supply partner. Adding the Cocoon Medical range to our existing capital equipment division offers some exciting new benefits for our clients including their hero product Cooltech Define cryolypolisis device and the skin rejuvenation, hair removal platforms including Primelase Excellence and Elusion Pro. As clients like the convenience of dealing with one distributor, the addition of Cocoon Medical provides our clinic partners with more scope in terms of devices to
select from that will benefit their practice from both a treatment perspective as well as to suit varying budgets.” What is a standout feature of Cocoon Medical and what can it offer salons? “The new Cooltech Define is a good example of Cocoon Medical innovation, research and development. This device offers ease of use and a new standard of profitability, This is an exciting body sculpting device, offering clinics easy entry into the high demand body sculpting market. The Cooltech Define delivers those results with a wide range of applicators for more treatment options, including the biggest handpiece for tummy treatments. It also offers new treatment templates for accurate preparation, a new massager handpiece for post treatment, 360° cooling, a new Cool Gel Pad that protects skin up to -50ºC which means overall a clinic can deliver reliable treatments that practitioners can be confident to use with their clients.” How do you work with clients to get a return on investment with this device? “Advanced Cosmeceuticals offers a high level of training, exceptional technical support and extensive marketing resources that one expects with a device of this standard, and this device offers a highly cost-effective treatment. Historically the cryolypolisis market for clinics has been limited by the high cost of treatment consumables. The R&D team at Cocoon Medical have delivered not only very effective consumables like the new Cool Gel Pad which is designed to protect the skin from the low temperatures during treatment, but low-priced consumables. This technology also offers the capacity to treat 4 areas in one appointment which delivers much better ROI, faster treatment times and higher patient satisfaction. We know offering patients great results at reasonable prices is essential but we can also offer good profit which is key to clinic success.” One of the latest additions to your brand portfolio is SkinMTX – tell us why you choose this award-winning dermatological-grade skincare range to be part of your offering? “We liked the fact that SkinMTX® leverages Swiss expertise to provide comprehensive skin treatment solutions and harnesses the latest technologies. It utilises top-of-the-range ingredients that deliver clinically-proven results and has tailored in-clinic treatments and a clear categorised home-care range. The product formulations are based on years of dedicated laboratory research and testing with scientifically researched actives which provide visible improvements to skin problems. The five at home-skin solution ranges (Anti-Ageing, Brightening, Anti-Acne, Special Care and Dermat) are colour coded by skin concern, allowing products to be conveniently mixed and matched. This enables the clinician to easily provide a tailored treatment program for each individual client/patient. The SkinMTX® Professional Treatment Kits come in unique high potency mono-dose packs (Telomatrix comes with 2 treatments per pack) for precise dosing and results which clinics appreciate. The hermetically-sealed packaging also ensures hygiene and reliability is maintained, and allows for on-demand dispensing to ensure the optimal potency and efficacy of the treatment is delivered every time without wastage."
What is one of its standout capabilities? “The in-clinic treatments complement aesthetic procedures and can be integrated as part of a pre-procedure and post-care regimen especially with their mono dose or Dermat Series. As mentioned above, the SkinMTX® Professional Treatment Kits come in unique high potency mono-dose packs (Telomatrix comes with 2 treatments per pack) for precise dosing and results in hermetically sealed packaging. The SkinMTX® Dermat series is specifically designed to provide essential and effective post-procedure care. The 4 products are meticulously formulated with an exceptional range of actives to help maximise the treatment outcome, optimise the recovery process, while providing comfort from tenderness and signs of irritation to assist with a smooth and speedy recovery.” The SkinMTX TeloZyme Youth Activator was awarded the title of the 2021 Beauty Insider Best in Anti-Ageing how important is it to receive this accolade? “Receiving worldwide industry recognition is always a great achievement for a brand and the product. TeloZyme™ Youth Activator is a multifaceted efficacious serum, based on the Nobel prize-winning discovery of telomeres, and has been specially formulated to target the integrity of telomeres for younger looking skin so it’s a great thing that it has received an award for its cutting-edge technology.” How important is it to have the offering of in-clinic and home-care products for clients? “It’s incredibly important as the home-care products are designed to extend the results achieved by the in-clinic treatment. It also allows the clinician to recommend products that are tailored to the particular skin needs of their clients across a range of skin concerns. As mentioned previously, SkinMTX® Dermat series is designed to provide essential and effective post-procedure care." Another addition to your portfolio is WiQo which develops and produces products direct from the company’s laboratories in Trieste, Italy. Tell us about this acquisition and how it enhances your current offering? “WiQo products are the result of 30-years experience, clinically tested with the most innovative research applied to health, wellbeing and beauty. WiQo One is a state-of-the-art lifting and brightening programme that helps stimulate the skin’s natural revitalisation processes like never before. The result is visibly firmer, brighter and smoother skin from the very first treatment and can be used year-round on both the face and body. What makes WiQo One unique is that it is a non-aggressive treatment, so no frosting is caused. Due to the efficacy in helping activate the skin’s own revitalisation processes, it is an ideal primer for other aesthetic treatments and can be used in combination with procedures such as mesotherapy, fillers, threads, physical stimulation devices, PRP, etc. It’s also needle-free with minimal downtime. WiQo Cosmeceuticals is a specific home care line designed to complement WiQo One and other biorevitalisation treatments to help maintain the results or the products can be used independently of the treatment to provide visible antiageing results.” www.advancedcosmeceuticals.com.au n
Two choices of SPF50+ broad spectrum sunscreens for every day use.
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RADIANCE revealed We’ve tracked-down some of the most effective brightening ingredients prevalent in skincare. Find your favourites here.
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touch POINT File these products under new season nail must-haves.
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A break-down of the most lust-worthy product launches of late, with Hannah Gay. Youngblood Mineral Cosmetics Lash Primer Professional Beauty Solutions 1800 625 387 WiQo Smoothing Face Fluid Advanced Cosmeceuticals 1800 242 011
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Vanessa Megan Gold & Lime Caviar Coconut Membrane Sheet Mask Australian Natural Beauty Co. 02 9568 5264
mesoestetic Hydra-Vital Light Moisturising Refreshing Gel Cream Advanced Cosmeceuticals 1800 242 011
Powerful WOMEN Anita Quade chats to the industry’s leading female players who are making a difference to the future.
ULTRADERM Tell us about yourself and your ethos? "I am from In2Skin, who is the distributor of Advanced Mineral Makeup and Rezenerate NanoFacial and also the creator of Ultraderm Skincare. I spent my formative years working the medical profession and later transferred my skills and passion to the aesthetics industry. I have business partnerships with over 300 salons Australia wide. Since starting Ultraderm in 2009 the business under my leadership has grown exponentially. I saw an opportunity to develop a range of products that supported beauty therapists business needs and created Ultraderm to showcase the most effective medical grade bioactive ingredients. Ultraderm is now a well recognised Australian Cosmeceutical line very much a part of beauty salons and spas selling to salons Australia wide."
What advice would you give to young women wanting to succeed in the beauty industry? "To give it a go with all your heart and understand your WHY you originally began in the first place."
Are your clients mostly women, if so what can you tell us about them? "Yes, the clients who buy our skincare and visit our partner salons for skin treatments are mostly women. They come from all walks of life and want to be the best version of themselves by having healthy, radiant skin. They practise beauty rituals as a form of selfcare and well-being."
“I’m privileged to have been able to achieve my goals and want to help empower beauty business owners to do the same.”
How do you feel about being a successful woman in the beauty industry. Is there where you saw your career going? "I’m really privileged to have been able to achieve my goals and I want to help empower beauty business owners to do the same."
What would you tell you younger self ? "To believe in yourself, stay strong in your beliefs and stand up for your convictions." What are your long term goals with Ultraderm? "To keep moving forward and growing our business with innovative new products and assisting our partner salons to grow and achieve their goals." What is your personal motto in life? “Trust your instincts and follow your dreams.’ n
PAULINE VALLE Founder Ultraderm www.ultraderm.com.au
DERMA AESTHETICS What inspires you as a woman in business? “I am inspired by endless growth opportunities. My background in information technology, operations and sales has equipped me with the skill set to drive successful business initiatives and my inspiration is to continue to do so – the sky is the limit! The key is to identify these opportunities and then successfully lead and empower the organisation to realise them. I strongly believe that to be successful you must take responsibility for developing your team, which is why I place a huge emphasis on empowering our people to take on new responsibilities as we grow and diversify. Working with them and providing them with opportunities to develop is what drives me to succeed – my inspiration comes from my team and working with talented people. A major client focus at derma aesthetics is our standard of education and so it is internally too, it’s a fantastic way to inspire others to reach their full potential.” What was one of the hardest challenges of your journey early on? “One of my most difficult challenges early on was also my biggest learning experience. I know it’s cliché but that’s usually how it works, right? From the get-go, my hardest challenge and one I continue to manage is the family relationship which exists between myself and Co-Managing Director Simone Vescio. Never in my wildest dreams did I ever desire to work with my mother but I’m forever grateful we took that
“I strongly believe that to be successful you must take responsibility for developing your team, which is why I place a huge emphasis on empowering our people to take on new responsibilities as we grow and diversify.” chance just over nine years ago. You might think that this doesn’t sound like much of a challenge, however it most definitely has been, even more so as an employee driven by career progression. I made it my prerogative to prove to my peers that each and every opportunity I was granted was truly earned and not a given. If anything, I’ve had to jump through more hoops than I could have imagined! Simone Vescio and Reika Roberts started the company together as Co-Founders and firmly remain CoDirectors. After working in the corporate world, I was attracted to being part of the growth opportunities at derma aesthetics, so in early 2013 I kicked off my journey here as IT Support and Business Development Manager. I am immensely proud and honored to have worked across all departments to create the internal and external business processes that we effectively operate by today, all before landing the role of General Manager.” Being a powerful woman as a business leader – what is an important piece of advice you can share with your peers? “The best piece of advice I have is to surround yourself with the right people and be open to learning from them
too! I'll be the first one to say that I don’t always have the answers for everything but it’s important to surround yourself with people who can help get you there. For me, this is applicable to both personal and professional relationships. Surrounding yourself with the right people is also a great way to keep yourself focused and challenged. You can’t pour from an empty cup, so being well supported is the best thing we can do as business leaders – it allows us to do exactly what we need to do, and that’s to lead and to do so with purpose, calm and clarity.” How have you found the support from likeminded women in the industry? “My two greatest supports in this industry have of course been the derma aesthetics Co-Founders Simone and Reika. Having worked with them for the past nine years, I have only felt love and support to succeed. I transitioned through every role in the company before I took on the duty of General Manager. Throughout my journey at derma aesthetics, they have given me incredible training
opportunities and their own personal mentorship which I attribute to my success. I have huge respect for what they have achieved with dermaviduals and I am honored to be entrusted to build and lead the organisation as their General Manager. I am proud to lead an organisation that’s already known for its positive and supportive culture, from Employee Assistance Programs to flexible work policies, accessible training and development for all. Our culture is bred from the top and it’s even felt by our partners too, via the business development initiatives we continue to offer. I am committed to sustaining this remarkable culture and aim to provide every one of our employees with a strong career pathway and opportunity to develop within derma aesthetics.” What is it you love most about being an industry trailblazer? “The opportunity to influence change is what I love most about being a ‘trailblazer’, it brings me so much joy to see the journey of our clinics when they partner with us. From their lightbulb moments upon treating skin ‘the dermaviduals way’, all the way through to seeing them thrive upon the addition of our unique and dedicated business support, passionately offered by our people. I love that we have the opportunity to change lives and not just skin!” n
BRITTANY VESCIO General Manager, derma aesthetics www.dermaviduals.com.au
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ADVANCED COSMECEUTICALS Tell us what inspired you to set up your company? “I have had a passion for business from quite a young age and actually started my first business at the age of 18 so I always knew that this would be my path. My interest in the business side of things was always my driving force and initially it was more about this and a little less about the actual industry. However, since establishing Advanced Cosmeceuticals in 2006, this certainly changed. While I thrive running a business, I am also incredibly passionate about the aesthetic industry and am inspired by an industry that is constantly evolving in terms of innovative developments in products, procedures and technology, making it both a challenging and exciting world that I love being a part of. It was always my goal to establish a reputable and reliable company that would become a trusted name within the industry, a company that is seen as ethical and with integrity, and I am so proud that, as a team, we have achieved this.” What was one of the hardest challenges starting out? “When Advanced Cosmeceuticals purchased the distribution rights for SkinCeuticals in 2006, it was at a time when cosmeceutical brands and products were still in their infancy. At the time SkinCeuticals was one of only a
few cosmeceutical brands with an esteemed reputation and proven results. While this gave our company, a unique point of difference, it was a challenge to educate others on the benefits of niche, scientifically driven skincare, a challenge we quickly overcame based on the success we achieved.” Any other struggles as a business owner? “One of the hardest challenges was definitely when international websites started selling our brands at immensely discounted prices into Australia. Our core clients have always been bricks and mortar clinics so dealing with many of our clients who were understandably very concerned by the loss of business to websites was one of the biggest hurdles. However, we adapted, evolved and took control by expanding our distribution channels to include select online sites while ensuring our bricks and mortar clients were supported at every level.” Being a powerful woman as a business leader – what is an important piece of advice you can share with your peers? “Company culture is everything. Our company culture is something that has organically evolved and is one that is based on respect, hard work and dedication. It is important as a business leader to ensure you work as hard as your team. While it's important to oversee the entire
“Company culture is everything. Our company culture is something that has organically evolved and is one that is based on respect, hard work and dedication." operation from the top, it's also important that the team see you work just as hard as them on the ground. Don’t micro-manage people. I employ people that have the skill and experience to do their jobs and trust that they will do just that. Finally, think big – you work as hard in a small business as you do in a large one but with less potential and reward. Embrace every opportunity to learn, grow and evolve. Be adaptable, be flexible and don’t be afraid of the new and unknown.” What is it you love most about being an industry trailblazer? “I love that it's ever evolving. It's incredibly exciting to be a part of an industry that experiences growth and development off the back
of science and research – be it developments achieved in skincare formulations and treatments, or the sophisticated technology of aesthetic devices and ensuring you are at the forefront of all these advancements. I also feel incredibly honoured that I get to meet the global innovators behind these brands and learn what inspires them. Each brand has a different story and philosophy that always stems back to its founders. Connecting with them on both a business and personal level is something I relish. Finally, I love inspiring and being inspired by others – be it the Advanced Cosmeceuticals team, clinic partners, other industry leaders or our global brands. Motivating and being motivated is what really drives us all.” n
CATHERINE BIEDERMANN Managing Director, Advanced Cosmeceuticals www.advancedcosmeceuticals.com.au
DERMALOGICA Tell us what inspired you to set up your company? “I had spent years in my career working for a big day spa company, both treating clients and training new therapists to the appropriate standard that they required, while supporting them in their role as therapist. As much as I loved my job, I felt the desire to do more. Something was missing, both for myself in my career and for clients alike. I saw there was a need for something more in our industry. The only options for facial treatments at the time were either a day spa, which was heavily relaxation focused with very little consultation and minimal results, or a Medispa which was more results oriented but presented a cold and sterile environment that was often unwelcoming. I wanted more variety for clients, tailored to each concern and visit. There was a definite and obvious middle space in the beauty/dermal industry that wasn’t being utilised to offer clients BOTH. Clients now wanted more education around their clinical treatments. They wanted better results from their facials, they wanted customisation, yet still desired that warm, relaxing touch and a chance to switch off while feeling pampered. What was your goal? “I had a dream to create a sanctuary. A beautiful facial clinic where people would come to not only address a skin concern or to relax and take time out, but to feel better about themselves. I dreamt of a space that would feel safe for people to be vulnerable and know that they were in the best hands, and that we truly
cared about them.I also wanted my team to feel supported and respected. I did not want them to feel like they were just a number, someone who was easily replaceable. I wanted to create a wholesome workplace family and in turn our clients would feel the same, like they were part of that extended family.” What was one of the hardest challenges starting out? “It is the same challenge I still have now, 3.5 years later, I constantly question if there is value in what I am providing. Should I invest in this? Will clients like this? Will this be successful? Believing in myself is also still my biggest challenge. Juggling my personal life with my work life is a continued challenge, as it would be for most working mothers, but especially since I became a business owner. Finding a healthy balance to look after my family and my work family is a constant adaptation, depending on the ebs and flows of owning a business. In the beginning I often thought to myself, how can I compete with other Clinics/Salons/Spa’s? Why would clients choose to come to me instead of them? Would they put their trust in me? Because of this recurring self doubt, I decided to set myself very small, realistic goals. Once I started to achieve each goal, my confidence grew, my business was beginning to blossom and I soon realised that I am not competing with anyone else. I am following my own dream and have my own beliefs about what I want to achieve in this industry.
“This industry is filled with a multitude of ideas and so much skill, knowledge, perseverance, education and individuality – it’s just an honour to be a part of it all.” I have my own set of unique values that will attract my clientele, which will always be different to the ‘salon down the road’ who have their own set of values for their own type of clientele.” Being a powerful woman as a business leader – what is an important piece of advice you can share with your peers? “Not everything is going to go as planned, sometimes your plan will need to change. Learn to evolve and continue moving forward for the benefit of yourself and your team. Always be supportive of those around you, especially your work family. Be present and available for them to lean on because you never know when you might need support in return. Have open and honest conversations with your team about how the business is evolving and take on their ideas as food for thought, often your team are on the frontline receiving feedback or cultivating ideas about things that potentially hadn’t crossed your mind yet! Everyone has their own dreams; help support your work family with their dreams. In return you will have a successful, loyal and fulfilling
relationship, as well as a reputation as being a fair and understanding employer. Never underestimate how far an employee review will reach.” What is it you love most about being an industry trailblazer? “I don’t know if I would consider myself a ‘trailblazer’ as such, but if my passion for the Beauty/Dermal/Skin Industry and my determination in business can influence or inspire one other person to chase their dreams and take a chance on themselves, then that would be more than enough for me. This industry is filled with a multitude of ideas and so much skill, knowledge, perseverance, education and individuality – it’s just an honor to be a part of it all. The Beauty/Dermal industry still excites me just as it did when I first dipped my toe in it 18 years ago. The evolution of the products we use, the technology we invest in, the results we can achieve and the types of people committed to skin is all a fascinating journey filled with innovation and creativity. These are the types of things that make me fall in love with our industry over and over again."n
NICOLE GRANTHAM Bespoke Facial and Body Clinic, Dermalogica Advocate and Stockist www.bespokefacialclinic.com
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LYCON COSMETICS Tell us what inspired you to set up your company? “I made depilatory wax for myself on the family kitchen stove when I was 18, in my final year of high school, with no intention of setting up a waxing business. Ten years later I became a beauty therapist, at a time when there were very few salons in Brisbane. I set up a small home salon business in a bedroom, which then spread to a large area under the house. Not long after, by popular demand, I trained others in beauty therapy and they naturally wanted to buy my wax. Before long I received orders from the similarly burgeoning Sydney and Melbourne beauty industry as well as from overseas. It was an enormously exciting time, as the beauty industry was just beginning to grow and it was a lot of fun being on the forefront of that growth and excitement. These days LYCON is exported to over 95 countries and growing year upon year.” What was one of the hardest challenges starting out? “I had two little girls, 4 and 2, when I started my business. The hardest thing was to juggle motherhood, childcare and to keep everyone happy and taken care of. I was very blessed to have had a lot of help from my parents, who helped with babysitting, cooking and general other family needs. A couple of years after starting the LYCON distribution business, my ex-husband also became very involved and left his government job, which was a blessing as well. I honestly
“I strongly believe that at the core of my business is a passion for what I do and a drive to help others improve their life in one way or another with what I offer. In the end that is the ultimate reward for me.”
couldn’t have done as much as we did without the extra muscle and extra thinking cap.”
or another with what I offer. In the end that is the ultimate reward for me.”
Being a powerful woman as a business leader – what is an important piece of advice you can share with your peers? “I honestly think I was blessed and in the right place at the right time. I needed to make money to help with the family budget, and didn’t put too much thought into what I would have to do to develop a successful business, there was certainly no business plan. But, really, it was more than just being lucky; I worked long hours, well into the night for many years and I still often do, with passion as my driving force. Quick decision making and adaptability are vital for success and not rushing into things at times has kept me in good stead. Apart from the great LYCON quality products, I have had numerous amazing staff over the years, which I am very grateful for. Above all, business is not all about selling and making money; I strongly believe that at the core of my business is a passion for what I do and a drive to help others improve their life in one way
How have you found the support from likeminded women in the industry? “There is often a stigma attached to business women being competitive and negative towards each other. However, I have had a lot of support throughout the years, both professionally and personally, from many women, both from inside and outside of the industry. I got divorced in 1988 at which time I didn’t know if I could continue to grow and support the business as a single mother. It was during this difficult period that many women gave me incredible support. I was always encouraged and given the confidence that I could do it. I am continuously thankful for all my fairy godmothers who never failed to inspire the courage I needed to continue.”
What is it you love most about being an industry trailblazer? “Oh wow! Most of all I value that I am the pioneer of the Australian waxing industry and that LYCON has been an innovator of many world firsts. There is LYCON Hot and Strip Waxes and the special ingredients I introduced in wax such as aromatherapy oils, titanium dioxide and micro-mica in the very early 1980’s. Some other world firsts include LYCON Pre-Waxing Oil, LYCOjet superhero hot wax, Rosette Hot Wax, LYCOtec Film Waxes, and LYCOdream Hybrid Hot Wax. I must not be bashful; it is I and the LYCON brand that put Australia on the global map for some of the best wax in the world and remains to be so to this day. All LYCON R&D is done in-house, which is not all about wax, we have many product innovations in skincare as well. Right now, it is difficult to grasp the reality that we have already run out of room at Pinkenba, after only four years. Fortunately, a vacant block of land next door became available, so here we are, poised, for another expansion in about two years’ time, which will double LYCON’s footprint and production capacity yet again. I am now 72, still passionate, and loving what I do. There’s no sign of slowing down with many more exciting times ahead!” n
LYDIA JORDANE Founder, Lycon Cosmetics www.lycon.com.au
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ONE TRUTH 818 “Attempting to trample others in an effort to come out on top is neither sustainable or ethical or FUN! If you are not enjoying what you are doing you’re either doing the wrong thing or doing it the wrong way.” Tell us what inspired you to set up your company? “I was starting to get concerned about the way our industry was heading and it didn’t sit well with me. I was seeing new clients with thin, sensitive and severely compromised skin and they thought they were in great shape. Their professional treatments consisted of scraping, melting, burning and sand-blasting the skin off their face and at home they continued to scrape it away all in the name of increased cellular turnover and ‘rejuvenation’. It wasn’t working – they looked anything but rejuvenated. I knew there had to be a better way. We simply couldn’t keep blasting harder!” What was your lightbulb moment? “When I met Dr Bill Andrews PhD and learnt about telomeres I had that moment. Learning that every time a cell divides it actually gets older was a revelation! Cells cannot be ‘rejuvenated’ in this way because after a set number of divisions the cell dies of old age. I was both enlightened and horrified at the same time! What many ‘anti-ageing’ treatments are doing is actually accelerating the ageing process. One Truth 818 works in the opposite way, by working to lengthen the telomeres and undo the biological ageing process.” What was one of the hardest challenges starting out? “When we first started talking about telomeres in 2011
barely anyone had even heard of them. We pioneered a field that simply did not exist before us, it wasn’t a matter of doing something ‘better’ it was (and still is) us doing something completely different to everyone else! As the first person in the world to be able to impact telomeres topically I had to have irrefutable proof that what we were doing worked and to educate why it is the way forward for antiageing skincare. The fact that cells cannot continue to divide forever was discovered over seven decades ago yet the skincare industry is still mis-informing consumers that speeding up cell division and therefore the ageing process itself, is the way to go. It felt like a real David versus Goliath scenario. The independent testing we conducted in Italy before going to market bolstered my confidence enough to take up the challenge.” Being a powerful woman as a business leader – what is an important piece of advice you can share with your peers? “Two main things really. Firstly, don’t try to ‘do it’ like anyone else. I started out (very young!) with an idea in my mind of how a successful business leader acted and tried to bring out those qualities in myself. More direct (read bossy!), look out for number one and come across as more serious. I now know that creating a win/win situation for yourself and those who you do
business with is the only way to long-term success. Attempting to trample others in an effort to come out on top is neither sustainable or ethical or FUN! If you are not enjoying what you are doing you’re either doing the wrong thing or doing it the wrong way.” Any other words of wisdom? “The second piece of advice is to play to your strengths. I used to ‘be’ every part of my business and invariably would have to spend more time working on the pieces I wasn’t naturally good at, leaving less time for me to do the things I excelled at. In hindsight not the smartest way to grow a business but so many of us fall into this trap because we think we can’t afford to not do it ourselves. The truth is you become a handbrake on your business and can easily lose sight of the passion you began with. Hire people to do the things you don’t like – believe me, they’ll do them better than you – and allow yourself to flourish in what you are great and unique at.” How have you found the support from likeminded women in the industry? “I’ll be honest, I still don’t think, as women, we support each other enough. There are still many women in our industry that only see each other as competition. The real competition for our client’s dollar is supermarket brands and the marketing, leading
customers to think there is no difference between them and professional skincare. The biggest support I have felt in the industry is from the many clinic owners who stock One Truth 818 and are so grateful that we followed the science and created this technology. They love educating their community on the true cause of ageing and have made me a team of many voices and so many people now know about telomeres, partly because of their support.” What is it you love most about being an industry trailblazer? “I can do it anyway I want because no-one created the path for me. It can be daunting and liberating at the same time so I always challenge myself to choose to look at it positively. I love feeling like I am making a real difference to an industry I love. Our industry is full of caring and intelligent people so the easiest way for me to illicit change is by educating those people – which I love! I am so passionate for people to understand telomeres, telomerase and the truth about ageing so that they can make better decisions that will keep them healthy for longer. On a personal note, I am a mother of two young daughters, eight and 10, and I feel proud that they see their Mum as an entrepreneur and pioneer because the best way to raise leaders is by example.” n
RACHAEL D’AGUIAR Company Director and Creator of One Truth 818 Scientific Skincare and Supplements www.onetruth818.com
AESTHETICS COACH Tell us what inspired you to set up your company? “I set up Aesthetic Coach to empower aesthetic clinic owners with the digital marketing knowledge and tools they need to attract and retain clients – the knowledge and tools that I discovered the hard way! When I opened my first clinic, the digital world was full of slick ‘marketers’ promising the world’ but failing to deliver results. After throwing away a lot of money to more than a couple of these so-called ‘marketers’ I felt like a total failure but knew there had to be a better way; I decided the best option was simply to do it myself so I attended a lot of digital marketing courses and gradually implemented what I learnt. I made many mistakes along the way, but my passion for the aesthetic industry and digital marketing grew and led to my unique career as a digital marketing expert in the aesthetics industry working with leading clinics, suppliers and practitioners around Australia and New Zealand.” What was one of the hardest challenges starting out? “Prior to launching the Aesthetic Coach, I had already launched and run several businesses (including multiple aesthetic clinics, Trusted Surgeons and most recently Anybodi Aesthetics) so I knew that launching and running a business wasn’t easy. However, one of the biggest challenges launching the Aesthetic Coach is the same challenge that all businesses launching a new product
or service (including clinics adding a new treatment to their menus) face: educating potential clients about the new product/service they offer and how it could benefit them. Therefore, I used my digital marketing skills to create an online presence for Aesthetic Coach to reach and educate/inform potential clients (aesthetic clinic owners) about my unique digital marketing services and how they could benefit them (attracting and retaining more ‘ideal’ clients) Although there are thousands of digital marketing courses/ consultants in Australia today, I think Aesthetic Coach is very different to all the competition: We offer one-on-one training, support and resources in all aspects of digital marketing specifically for the aesthetic industry rather than ‘one-size-fits all’ templates/strategies that often cost ‘a small fortune’, are difficult to implement in the real-world and/or simply fail to deliver. The Aesthetic Coach shows clinic owners how to take control of their digital marketing themselves – after all no one knows their brand and their clients better – but is there to help every step of the way (just like a good coach).” Being a powerful woman as a business leader – what is an important piece of advice you can share with your peers? “I think the most important piece of advice that I could offer to clinic owners today is: It doesn’t matter how stunning your clinic is, how advanced your equipment is, or how
“I also hope that my trailblazing inspires my five children particularly my daughters Ella and Lily to believe that anything is possible if they are willing to take a risk, work hard and never give up” skilled and talented your therapists are, if your ‘dream clients’ don’t know it exists the clinic will never succeed (or reach its potential). A lot of clinic owners spend a lot of time and money building the best clinic they can afford but all this money is wasted if they can’t get enough clients in through the door, and the only effective way to get clients is by ‘advertising’ online." How have you found the support from like-minded women in the industry? “I have been lucky to work in an industry that is filled with supportive like-minded women who empower each other. There really is no other industry that I can think of that is dominated by women running their own businesses serving a customer base dominated by women. Despite the increasingly competitive and evolving nature of the industry, and its often negative portrayal in the media, the aesthetic industry is filled with women helping each
other every single day, whether it’s a therapist helping a client get rid of a few worrying wrinkles or a clinic owner taking on a young graduate and then teaching them everything they know before wishing them well a couple of years later as they leave for better opportunities at another clinic or even to start their own clinic ‘down the road’! I have been helped and supported by many women in the industry over the years and I have also tried, and continue to support many women in return. What is it you love most about being an industry trailblazer? “I love making a positive difference to the lives of all women in the industry – particularly for the next generation of aesthetic clinic owners. I also hope that my trailblazing inspires my five children particularly my daughters Ella and Lily to believe that anything is possible if they are willing to take a risk, work hard and never give up.” n
NICOLE MONTGOMERY Founder www.aestheticcoach.com.au
As time passes by, the Telomeres at the ends of our Chromosomes get shorter. This shortening is what causes us to age. But there is an enzyme within your genes that can undo the ageing process, all you have to do is activate it. One Truth 818 is created from Nobel Prize winning breakthroughs, $33 million in research and over 16 years of investigation. Only TAM-818, the active ingredient in One Truth 818 can switch on the telomerase gene to reverse the ageing process. When discovered in the 1930’s as ‘the end parts of our chromosomes’, Telomeres were thought to be long tails with no purpose. In the 1950’s Professor Leonard Hayflick irreversibly changed how scientists understood the ageing process. He observed that cells have a finite number of times they can divide before dying and summarised that the mechanism was from within the cell nucleus. Until this point scientists and doctors had believed cells could go on dividing infinitely, yet this ‘Hayflick Limit’ proved otherwise. The ’mechanism’ as it turns out is the telomere and it’s discovery led to a Nobel Prize. Research showed that every time a cell divided the telomeres shortened, they were there to protect our vital DNA - by losing a piece of your telomere you don’t lose a piece of your DNA. However, when they got down to 5000 base pairs the cell could no longer divide and died. Essentially the telomere was shown to be the clock of ageing inside each and every cell. The length of your telomere defines how young your cell is and how many more divisions it has left. Thinking specifically about the skin, if you speed up the cell division process through treatments that damage or ingredients with an aim to increase cell turnover you are accelerating the shortening of your telomeres and ageing your cells faster. A simple mantra to remember is: CELL DIVISION IS AGEING
In the 1990’s award winning microbiologist, Dr Bill Andrews discovered a gene within us, dormant in all cells except our reproductive cells, that when activated produces telomerase. This enzyme can re-lengthen telomeres and literally reverse biological ageing. Described as ‘The Greatest Discovery Since Antibiotics’, Dr Bill Andrews identifying human telomerase triggered the Nobel Prize to be awarded to his predecessors, thus putting telomeres into mainstream media.
“A simple mantra to remember is: cell division is ageing” Known as the Godfather of Telomeres and Telomerase or ‘Doctor Telomere’ Dr Andrews has dedicated over 16 years looking for ways to switch on the telomerase gene. The strongest ‘telomerase activator’ ever discovered is his molecule, TAM-818, the active ingredient in One Truth 818, endorsed and backed by, Dr Bill Andrews PhD. He chose skin professional and entrepreneur, Rachael D’Aguiar, to exclusively licence this molecule for One Truth 818. To find out more about the science and range contact her personally on firstname.lastname@example.org
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VICTORIA CURTIS COSMETICS Tell us what inspired you to set up your company? “Beauty was always my passion, although I never actually intended on working in the industry. The opportunity that I received when I finished my university degree as an Accounting and Marketing Graduate, was somewhat fortuitous. I was given the incredible chance to work in Marketing at L’Oreal Australia. During this time, I spent two years working with clients who owned beauty salons and Medispas and noticed a gap in the market – a makeup product that works for your skin rather than against it, while creating the radiant glow and finish that every woman is seeking. By combining these two elements, Curtis Collection was born. Designer cosmetics for the salon and spa industry that are actually good for your skin. What more could a woman, and her makeup bag, want?” What was one of the hardest challenges starting out? “In my case it was managing the rapid growth the brand experienced in the initial years. Whilst the momentum was exciting, it also called for processes and procedures to be established quickly, in order to manage the growth and deliver on our promises to customers and retailers. This meant adapting quickly to the market and making swift changes if required. We listened carefully
to our clients feedback and tailored our products and the service we delivered, to meet their needs. This was ultimately the key to our success. We stayed true to our brand and its identity, however made the necessary adjustments to stay relevant and competitive in an ever changing market.” Being a powerful woman as a business leader – what is an important piece of advice you can share with your peers? “To stay in your lane! The energy you waste looking left and right at your competition, is energy you could channel into our business and your own personal growth. I truly never spend time worrying about what others are doing. I am of course aware of our competitors and the market, however if you differentiate your brand enough, there should be no competition at all. Be unique, believe in your brand and what it has to offer and stand apart from the rest. No one is you and that is ultimately your power. Finally taking no risk, is the biggest risk of all! Take a calculated risk if you believe in yourself and what you have to offer.” How have you found the support from like-minded women in the industry? “I have been inspired by many incredible women throughout my journey. Most of which
“After 10 years in business, I still love the thought of being able to create 'confidence building' products that meet the beauty needs of women.”
have been my customers, the salon owners who stock our products and the supportive women in my family. I love the thought of being a cheerleader for other people's success! I've been fortunate to have women in my life who believe in me and have always supported and believed in my brand. In order for my brand to grow, it required the support of salon owners, many of which did not know me or my brand in the early years. They simply believed in my passion, my commitment and my vision for what we could create together. I could not be more grateful for their loyalty. It's a true example of women lifting each other up and changing the game!” What is it you love most about being an industry trailblazer? “After 10 years in business, I still love the thought of being
able to create confidence building' products that meet the beauty needs of women. When creating a product, I focus heavily on common beauty concerns and what we can do to provide a product that solves these concerns. I discovered years ago that this can literally change the way a woman feels about her face and her appearance. This ultimately builds confidence which I believe is the most beautiful quality in a woman. From a professional and personal point of view, giving back to an industry that I love, changing the game and creating a path for young women who also want to pursue a career in beauty is an absolute honour. This is without a doubt the most rewarding part about what I do.” n
VICTORIA CURTIS Founder www.curtiscollection.com.au
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DERMATONICS Tell us what inspired you to set up your company? "We launched Dermatonics in 2016, with years of research and preparation leading to the release of our first products. The inspiration behind Dermatonics came from our passion and knowledge in medical research, and realising a specific need in the skincare industry. My background is in biochemistry with years in inflammation research and my husband, Dr Helder Marçal, has years of experience as a Biomedical Engineer specialising in wound healing and tissue regeneration. We wanted to apply our knowledge of unique natural extracts, ingredient purification methods and how these extracts can help improve inflammation and tissue repair. Where we could see this of a great impact was to apply this to the skin for various skin concerns. We could see a need for skincare products that merge unique scientific formulation with ultra-pure natural extracts that are gentle on the skin and truly effective in addressing clinics’ skin concerns for their clients." What was one of the hardest challenges starting out? "With many businesses starting out, one of the biggest challenges is having a completely unknown product. Coming from an academic background in medical science and entering the beauty industry, this was an additional challenge as the beauty industry did not know who we were, launching a new product range into the industry. We had become respected in our scientific communities, what we now needed to do was gain that same trust of our new industry.
“Effective communication helps build a well running business and efficient team. If you communicate effectively with those you work with, everyone is going to smash through the goals that are set out.”
We wanted to ensure we gained that trust and respect of those who would use our products on their clients. It takes time for people to know, like and trust us as a brand and it is an important journey for any business. It was important for us to work alongside various industry bodies, share our knowledge, contribute to the industry and ensure that respect is gained." Being a powerful woman as a business leader – what is an important piece of advice you can share with your peers? "What I can share from my journey is 1) ensure effective communication, 2) stick to your values, and 3) don’t compare your journey. Effective communication helps build a well running business and efficient team. If you communicate effectively with those you work with, everyone is going to smash through the goals that are set out. It is imperative the values I have for our brand are translated throughout our business. I am a people person. Having great relationships throughout our business and with our clinic partners is an attribute that has gained us
respect. It is important to me that this value is maintained as we grow. Remember that your journey is unique and everyone’s journey is a bit different. Don’t worry about what the next person is doing. Have your goals in mind and remember why you are in business. Keep that in mind and focus on your goals." How have you found the support from likeminded women in the industry (any examples)? "I have an amazing group of women that are the most supportive friends. They have supported me and my business, have been there from the very beginning of my business journey, and have seen me through nearly every aspect of my business. I have also met some pretty amazing women in the beauty industry, that are truly trailblazers themselves, that I resonate with and respect. One of the ways that I have been able to connect with these
wonderful people is through industry events. Being a people person, I truly love in person events and it is through many of these events that I have met my ‘tribe’ of likeminded women that are now part of my support network and that I also support Ensuring you give to your support community is just as important at receiving. We all need to support each other in this journey that is business leadership." What is it you love most about being an industry trailblazer? "One of the things I love about being an industry trailblazer is not being afraid to be different in what we do. I love creating a uniqueness in what our range contributes. Coming from a background of medical research, entering the industry with fresh eyes and innovation gives us a unique opportunity create progress and change. We are focused on what products accomplish in the skin and how that translates to change and growth in our clinic partners we work with. Ensuring we provide education around the innovations we are offering in our range is a key component of what we do. Travelling the country and interacting with our clinic partners to share this knowledge is one component I love the most. I am a lifelong student and part being a student is helping others around you learn as well."n
DONNA MARCAL Founder www.dermatonics.com.au
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TIMELY Tell us what inspired you to join the company? “In my previous role I did some work with Timely around diversity and inclusion and came to know a bit about their story and their culture. I was very impressed with the thinking and approach of the then co-founder & CEO, Ryan Baker and his progressive view of how the right company culture can have such an enormous impact on the lives of those who work there and also play a part in helping to change the world we live in. Ryan approached me to help add depth to that embracing culture he was working to develop, and I couldn’t say “no”.”
“It is all about standing on the shoulders of those who have gone before, and giving each other a hand. In the end, our careers aren’t a zero-sum game, you don’t suffer or lose anything by helping someone else along, in fact I find the more support you put out there, the more you get back.”
What was one of the hardest challenges starting out in your position? “Continuing Timely’s diversity journey always has it’s challenges because you’re breaking new ground all the time. If you aren’t, then you really aren’t moving. So, does it get easier? Not necessarily, it will always be about pushing new boundaries while at the same time ensuring any changes benefit the company as well as the people working in it.”
an amazing and supportive group of people around me. I think at times like that, you need to remember that the person who chose you for the role that you are in has seen something in you that they think is valuable. They believe in you, so you just need to believe in yourself as well. And there is some truth to the saying “fake it until you make it”. But above all, just believe in yourself – you’re as good as anyone around you.”
Being a powerful woman as a business leader – what is an important piece of advice you can share with your peers? “Own it! You know, I certainly suffered from “imposter syndrome” in the early days in this role, and I’d challenge anyone, particularly if you come from a minority group, who says they have never suffered from self-doubt. In fact, some days the thought passes my mind still, but I have
How have you found the support from like minded women in the industry (any examples)? “It’s been fantastic. Obviously we are all here to do a job, it’s not a mutual support society, but we can all relate to the challenges each of us has experienced. This can mean that when you hit a roadblock, or experience a new situation that you are unsure how to navigate, you can call on that support, and I certainly do.
It is all about standing on the shoulders of those who have gone before, and giving each other a hand. In the end, our careers aren’t a zero-sum game, you don’t suffer or lose anything by helping someone else along, in fact I find the more support you put out there, the more you get back.” What is it you love most about being an industry trailblazer? “I’m unsure if I’m a “trailblazer”, but I do enjoy being given the latitude to try new initiatives. Timely are huge proponents of innovation and fresh thinking. We accept that not all new initiatives will be amazing successes, and that means I can
try things without the crushing fear of failure (although you don’t want too many failures). The flip side of course is when you try a new initiative and it makes a real difference, both to peoples lives and to the fortunes of the company. You can stand back and say, DEIB is the right thing to do, and when it’s done right it also pays off commercially. That's a real sustainable success. Of course you can then leverage successful initiatives and share them with other stakeholders, “this is what we did and it’s been great, we can support you if you want to try it”. That's how we make progress in creating a more accepting world.” n
MARY HADDOCK-STANILAND Senior Vice President of PX, Culture & Inclusion, Timely Limited www.gettimely.com
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Making sure everyone is inclusive is important to salons. Sam Marshall, the UK beauty therapist and educator, making the beauty industry a more inclusive space for trans clients and staff reveals her journey.
I STARTED OUT: With intimate waxing in 1998. I learnt the trade in Australia – but when I got home, I found it was something of a niche. When I returned to the UK in the early 2000s, nobody was doing it here. It was considered a bit kinky, like ‘oooh, I’m getting an intimate wax!’ I WANTED TO BE AHEAD OF THE CURVE: Being ahead of the curve helped kick start my career as a therapist and educator. Clients travelled to see me, and I eventually built a business educating other therapists. Now, of course, intimate waxing and hair removal are as ubiquitous and uncontroversial as getting a manicure. I DID MY RESEARCH: Last year, Gallup released survey data indicating that one in six Gen Z adults in the US identifies as LGBT. Of this cohort, 11.3% identify as transgender. Younger people are more comfortable exploring gender and sexuality than previous generations (for example, less than 2% of Americans born before 1965 identify as LGBT). As reported by Bloomberg, this generation has money to burn (that’s $360 billion in USD of disposable income) – convincing them to spend is the trick. They are a values-driven cohort – they spend money on items and experiences that mirror their identity and
values and their desire to make the world a better place. They now represent 40% of all consumers in the US, and businesses are just catching up. WHAT I REALISED: The beauty therapy industry had a problem with trans inclusiveness when I volunteered at the Manchester LGBT foundation. “As a beauty therapist, the obvious thing to do was offer free nails and free brow shaping. Loads of people I met there were trans.” I grew up in a small town in the UK, where there wasn’t much of a queer scene. Previously I hadn’t considered that a space
that has historically been welcoming for women and gay men was far from for trans people. “Then, during the lockdown in 2020, one of my close friends came out as a trans man. I think having that emotional connection made me realise, there needs to be more help.” WHERE I WORK: I now work with HABIA, the Hair and Beauty Industry Association Authority, and the British Beauty Industry Council’s inclusion committee. I’ve has launched two virtual training programs delivered in-house in the UK for salons, spas and beauty therapists: Trans Awareness for Spas and Introduction to Trans Awareness for Hair, Nails and Beauty. PB talk to Sam about about the beauty industry’s challenges in catering to this market and how businesses can create welcoming spaces for everyone. What are some of the problematic experiences trans people encounter in the beauty therapy space? “If I use the example of a friend of mine’s example, he’s a trans man. Before he transitioned, he loved going to spas – he went to spas worldwide! But since his transition, he hasn’t. When you think of the process at a spa, you get undressed for a
treatment. You get changed into swimmers for the pool, you get undressed again for the sauna. My friend wears a binder for his breasts, as he hasn’t had top surgery. He wears a rashie over this when he’s swimming. The binder is made of elastic fabric that becomes uncomfortable and hard to remove if you get it wet.” “Then, for instance, if you’re a trans woman – you might be wearing a wig, you’re not going to take them off to go swimming if you haven’t had bottom reassignment surgery, you won’t want to throw on any old swimming costume, you might need to tuck. So there are a lot of factors that can create anxiety for a trans person.” “Not to mention the reactions of other guests – staring or comments. For someone who is at the beginning of their journey, transitioning can be very uncomfortable, and that is why in the UK, we’re seeing that trans people are just not using these spaces.” “In terms of massage services, we make a few recommendations. If someone is lying on their back, you can see the curve of the breast through their towel. For a trans man, that can be very uncomfortable as their breasts make them not feel like them!” “So we’ll recommend perhaps a more extended massage laying on their front. You
“As trans people are more comfortable coming out, this is the client, the potential staff member. The industry is catching up, and it is about whether you want to be an early adopter, creating an inclusive space, or do you want to be the last to welcome everyone and get trans and gender nonconforming clients? “ can also put towels down the side to avoid any accidental touching of the area.” “For beauty salons, where there is less intense massage, it’s more about what not to ask and what not to say. Generally, it is with 40+ therapists as younger therapists are more likely to know somebody who is trans. There are certain things people say without meaning to offend, “Like oh my friend, she’s a real woman”, or asking questions about someone’s dead name (the name someone used before they transitioned) or “what did you look like when you were a girl” “oh you were so pretty as a girl!” The classic one is “Have you had the op?” “I hear a lot from my clients that on their second visit with a beauty therapist, the beauty therapist thinks they can ask anything. On their second visit, I wouldn’t say to my client “what does your private
areas look like?” So why would I ask this of a trans client? “ “My general rule is that if they don’t divulge, we will not talk about it.” What about trans or gender-nonconforming employees in the beauty therapy industry? “I have a client who works in Melbourne in a spa, and she goes to work as a man. Because if she went to work as a trans woman, she wouldn’t be hired. It’s crucial that when you’re recruiting, you’re not discriminating. I remember 20 years ago, writing grooming guidelines, and we would say “no visible tattoos or piercings.” But then everyone started getting tattoos and piercings, and we were like – okay, we need to relax that. Now it’s very unusual to not see a beauty therapist with a tattoo on her wrist.”
“As trans people are more comfortable coming out, this is the client, the potential staff member. The industry is catching up, and it is about whether you want to be an early adopter, creating an inclusive space, or do you want to be the last to welcome everyone and get trans and gender nonconforming clients? “ “In the course, we do provide support with how to speak to customers who might be like, “Oh that’s a man, he shouldn’t be here.” And how to politely say, “we’re an inclusive business, and we don’t accept any form of harassment. In English law, transgender discrimination holds the same weight as racial discrimination under the Equality act, which is helpful.” What can a business do tomorrow to create a more inclusive space for clients? “Educating yourself is number one. If there isn’t a course like ours in Australia, there should be!”
“Educating yourself is number one. If there isn’t a course like ours in Australia, there should be!” “There’s no point introducing pronouns on a booking form if when that person comes in, they’re being asked silly questions, or the team has no idea what that means. It’s not just he/her They/them or they/she – as some people use two pronouns, it can confuse someone who doesn’t understand the trans umbrella. So educate yourself and your team about the trans umbrella, the gender identity spectrum, and the difference between gender, sex and sexual orientation before putting anything on your booking forms. Many people want to jump to the end, but you have to start at the beginning.” “Then think about how you present your business on social media and in
your advertising. Over here our spas and salons use pretty, white models in their advertising. Maybe the occasional token Asian or black model, but you never see trans people. Especially for spas, you never see curvy people. They try to find the prettiest person with perfect skin and plonk them in the advert!” “Removing gender from services is also really important. Here we have men’s barbers and women’s hairdressers, and my partner Kerri who has her program #hairhasnogender is trying to dismantle that. But it’s not necessary to have “men’s nails” or “ladies’ waxing” on a service menu, and if it’s not needed, get rid of it!” “Some things that we say a lot are “you don’t need to understand it, but you do need to respect it” and also “human first.” Treat every client and staff member as a human first before treating them as male, female or non-binary.” Have a question? You can reach out to Sam at email@example.com n
Looking for a salon laser device that can treat all skin types including sun tanned skin? Anita Quade chats to Alma Laser Australia’s clinical application specialist Tiarnna Smith about Soprano Titanium’s local launch.
Soprano is finally here in Australian what are the major highlights of the device? “The major highlights of the Soprano Titanium is that it can treat all skin types including sun tanned and artificially tanned skin. It also treats blonde, red, and dark hair. The treatments are comfortable and safe due to the In-Motion technology and strong contact cooling. The Soprano can do a full body hair removal treatment in 30 minutes and all treatments are virtually pain free.” How does it differ from the laser hair removal devices on the market? “The Soprano Titanium differs from other laser hair removal devices because it treats all skin types including sun tanned and artificially tanned skin. Additionally, traditional LHR delivers a high burst of energy all at once. The Soprano Superior Hair Removal (SHR) breaks this energy up into smaller bursts meaning its virtually pain free and much safer.” How many salons are offering this device? “The Soprano Titanium is huge globally with a large install base and thousands of satisfied clients. In Australia, you can find your local Soprano provider via our website’s Certified Providers page.” What are the benefits for salons investing in this cuttingedge equipment? “There are so many benefits for salons investing in the Soprano Titanium. Among these are the major highlights that include the fact there are no consumables, reduced risk, virtually pain free to clients so they return for ongoing treatments, can be used all year round, treats all Fitzpatrick skin types and treats red, blonde and dark hair.” How can salon owners maximise return on investment with Alma? “Alma Lasers Australia has local service, marketing and clinical teams who provide 360 degrees holistic support. We also host regular educational events for salon owners to upskill. Alma prides ourselves on no/minimal consumables with all our devices and the Soprano Titanium is a no consumable device, because it can treat all skin types it means salon owners no longer have to turn clients away. There is also no external cooling device needed because the Soprano has inbuilt contact cooling. Furthermore, the device takes up minimal floor space meaning it’s perfect for small clinics or clinics with minimal room. Lastly, Alma offers a device trade-in program if and when newer models are released.” A major highlight especially in Australia is that it can be used on tanned and self tanned skin – tell us about that? “We use three wavelengths (755nm, 810nm, and 1064nm) making it safe for all skin types all year round. Our strong in-built contact cooling and in motion (gradual accumulation of energy) also increases the safety profile.”
“Alma offers a device trade-in program if and when newer models are released.” It is marketed as virtually pain free – can you tell us about the technology that makes this possible? • In motion (gradual accumulation of energy makes it comfortable) • Strong in built contact cooling. Results differ for each client – how many treatments are needed to see its effectiveness? “Standard treatments needed range from about eight – 10+ sessions. It really varies on the individual themselves as no two clients are the same.” With all technology on the market – salon owners who make an investment in devices need to keep up to date with cutting edge technology is this a device that can be easily updated? “Alma offers a device trade-in program if and when newer models are released.” It is known as the fastest laser on the market – tell us about this. How long does it take for laser hair removal in comparison to traditional devices. “The Soprano Titanium can do a full body 30 minutes compared to raditional LHR which can take 1.5hrs + for full legs. Furthermore, the Soprano features two spot size options 2cm2 and 4cm2 for faster coverage and hence treatment time.” It has a huge following amongst celebrities including Victoria Beckham and Kim Kardashian – how important is it to have this endorsement? “It is great to see familiar faces using and loving the device – it builds trust. Social proof in this industry is critical.” Any other major advantages of this device? • No consumables • Reduced risk • Virtually pain free for clients so they return. Pain has traditionally been one of the major barriers for clients • Treats red, blonde and dark hair • Can treat all year round. Treats sun tanned skin safely • Treats all Fitzpatrick skin types • Safe to treat over fake tan – no more turning clients away. Less cancellations • 360-degree holistic support from Alma Laser Australia team on your Alma journey. n
Tiarnna is a Biomedical Engineer with a post graduate degree in Human Nutrition with a keen interest in lasers and holistic skin health . At Alma Lasers, she heads the education and clinical training across the surgical, medical aesthetic, and beauty divisions with a strong focus on laser safety. For further details visit: www.alma-lasers.com.au
DERMALOGICA ENGINEERED FOR MEDICLINICS
Take clinical procedures to the next level with Dermalogica professional grade skin care. WHERE IT BEGAN Dermalogica was first founded in 1983 with the launch of The International Dermal Institute (IDI), a post-graduate education provider for the professional aesthetics industry. By 1986 the owners of IDI, an entrepreneurial skin therapist called Jane Wurwand and her husband Ray, worked closely with their newly appointed Head of Research and Development Dr Diana Howard to create a very new, very different professional skin care range that would be the catalyst for great industry change. Dermalogica has always been at the cutting edge of professional treatment and ingredient technology. Dermalogica is engineered to equip the dermal therapist, nurse, or doctor with efficacious treatments and products with proven results, and a strong focus on clinical outcomes, supplemented with active post care formulas. DERMALOGICA’S EXCLUSIVE MEDICLINIC PROGRAM This has been developed for those practitioners qualified to perform medical grade and advanced procedures on the skin. Utilised by dermal therapists and doctors alike, specialised education ensures successful clinical outcomes using Dermalogica’s full suite of professional formulas alongside medical device technology. Dermalogica’s Mediclinic program covers the entire patient journey, from prep to procedure to post care. Today Dermalogica’s doctors and leading chemists work onsite in our research and development laboratory within our head office in Carson, California, to create our unrivalled professional and retail innovations. It is here that science meets innovation and education, resulting in Dermalogica being the number one professional-grade skin care product company in the world. WHY BECOME A PARTNER? Now more than ever is the perfect time to become a Mediclinic partner. Capitalising on a strong relationship with Dermalogica, together through unsurpassed support and leading global education and the latest ingredient and formula technology, you will be equipped for unparalleled business success. BENEFITS TO THE BUSINESS Having Dermalgoica Mediclinic as part of your team will give you the edge you need to stand out in a competitive and thriving environment.
With Dermalogica Mediclinic you will have access to: • Outstanding education to support business growth and development. • Excellent customer care and support from your business consultant setting you up for success. • Cutting edge research and development; Dermalogica is a scientific range developed within our onsite laboratories at our head office in L.A. Our ability to create leading innovations is further propelled by having access to some of Unilever’s most exciting patented ingredient technology. BENEFITS TO THE DERMAL THERAPIST, NURSE AND DOCTOR Be recognised as the best in your field with: • A comprehensive education pathway to ensure success in the clinic and long-term results for your guests with active post care formulations. Dr. Angela Murphy • Education catered to your VP of Research, Development & Global preferences and schedule Education Dermalogica with a blended learning pathway including face to face, webinar and online learning. • In-clinic bespoke training sessions. • Extensive business, marketing and event support from Dermalogica and your business consultant. • Latest innovative formulas utilising potent, active ingredients including latest patented technology from Unilever to ensure your Dermalogica PRO and post care recommendations achieve the results your discerning guests demand from you. • Post graduate education backed by the International Dermal Institute (IDI). • Dermalogica’s best in class customer service support. MEDICLINIC SPECIALISATION Dermalogica is known throughout the industry for providing advanced ingredient technology and products for both professional use only and post care. Dermalogica’s engineered product technology encompasses microbiome technology,
epigenetics, microencapsulated retinol, potent, stabilised Ascorbic acid, multifaceted Niacinamide and recently introduced Smart Response Technology™. Dermalogica has an unrivalled professional range of product options enabling you to create the optimum treatment plan for your guest with the best clinical outcome. Advanced treatment devices such as needling, IPL, laser and injectables can be used alongside our innovative suite of Pro Power Peels and Retinol to ensure a bespoke experience with advanced results. Through Dermalogica’s unique and extensive Mediclinic education pathway you will experience world leading training ensuring you are confident with our products and procedure protocols. PROGRESSING YOUR MEDICLINIC STATUS IS EASY Progressing through the Mediclinic education pathway to reach the ultimate status of Advanced Dermalogica Clinician brings with it not only superior knowledge and skills, it also brings recognition and success for you and your guests. Follow the pathway by completing the required modules to advance your way through each progressive tier.
The skin and body industry is evolving at a hyper pace from treatment technologies to ingredient innovations. At the International Dermal Institute (IDI), we are laser focused on delivering fast paced, technical workshops guided by science, to ensure the Dermal Therapists from mediclinics are growing as fast as our industry is. With easy access to our live streamed IDI Education Boosters, our attendees can be sure to gain a comprehensive understanding of new frontiers in research and ingredients, such as smart actives, epigenetics, the microbiome and its role in skin health, technologies to accelerate skin rejuvenation, to name a few of our advanced topics. Be sure to see this education pivot and change with additional workshops added to secure IDI’s position as the industry leader in post graduate education. FOR MORE INFORMATION OR TO BECOME A STOCKIST VISIT
From Mexico to Australia “My husband… we’ve been married 23 years now. He’s from Mexico as well, but he travelled the world and loved Sydney… the Bondi life. He came back to Mexico, we started going out… he was a friend of my cousin (laughs). So, short story, I came back with him. When I arrived [in Australia] he was doing his thing and I was trying to do mine. My English was very limited, but I loved it straight away… it was just incredible; the natural living that Australia already had, even more than 20 years ago! It was beautiful.”
Beauty MADE STYLE FILE:
Behind internationally acclaimed cosmetics company, Ere Perez sits Ere herself – an unexpectedly downto-earth, eco-conscious entrepreneur with Mexican roots and an admiration for Australian ingredients. Hannah Gay reveals her motivating conversation with Ere as the pair discussed the past, present and the future of her business.
Paving Her Way “I finished my degree – a Bachelor in Nutrition – and have a background in natural therapies. It’s always been something that I love, especially food and science. My dad was a scientist. He worked in chemistry, with solar energy. And my mum’s side, they’re all about, y’know, natural healers in town. And so when I arrived here I just saw so many opportunities. I got married, I looked for a job. It wasn’t like I was trying to have a beauty brand at all. I wanted to create a natural solution for people to help their health, and my Grandpa was like ‘oh, I don’t think you can really make money doing that. I don’t think it is right. You’ll have to do different things…’ [My dad] believed that natural medicine has to be from the area you’re from. Let’s say, you’re Chinese – you do Chinese herbs, you’re Mexican – you do Mexican herbs. It’s a bit of a different way of seeing life. It was hard in Australia with the TGA and all this approval… but I could start with one product – a mascara! The same product, 20 years ago, was the one mascara. It was a clear formula, it wasn’t vegan. It has beeswax, still today, the whole brand is vegan, but that mascara is not; it’s the original formula since that day! From one product, we adapted 100 in more than 40 countries in 20 years.” Becoming Ere Perez “This journey we had as a brand… it was always about [merging] our [Mexican] heritage with beautiful Australia. I remember the Olympics in 2000 when Australia was kind of a window into the world and everyone could see how it was, and it was amazing! It was so clean and green and blue. I kind of put the two things together, and thought that’s how the brand was… we ended up with a brand that could mix the two cultures. It’s colourful, it’s fun, it’s quite fearless in many ways, because we were trying to do things that were out of the box in the beginning. It’s also always been about practicality. I really just mixed what I knew of my own culture with the simplicity that Australians love so much. Everybody here really embraces being outside, so the products really needed to last in the outdoor climate, but also to be simple and good for your skin. Skin in Australia is something you really have to look after. It’s a harsh climate – very cold or very hot and very humid, the sun is quite strong. Slowly, we ended up with a beautiful makeup line, and probably 5-6 years ago we decided to look after the skin as well, which is something I needed myself. Starting my 40s [made for a real change] in the skin hormonally and I thought, why should I not cater to both? And here is where I really focused in on Australia, because I discovered that Australian ingredients are so beautiful and pure, and in abundance! As a brand, [products have] to be made with integrity. I like to choose things that are in the kitchen, that are not in danger, not ingredients that get on-trend and everybody wants because then
“I can’t have more products without deleting some… I just need to be more responsible; it’s something maybe many brands think of.”
it becomes a problem for the environment. Everything I use is very simple: chamomile on the eyes, olive oil on the lips, carrots, beetroots, almonds… our oat milk foundation is more than 10 years-old, and now it’s on trend… oat milk! We squeezed all the almonds, I guess (laughs). All of these products are my babies. I’m not the same mum of this mascara when I made it 20 years ago. Soon, I’m launching a new product which is a product made of wood. And it makes me a new mum! I’m different. I want different things. I can’t have another mascara with another wand… it’s not good for the environment. I’m trying to find a solution for that.” Ere’s Eco-lution “Now we’re finding new solutions… and that’s what happens – the world wants soya milk and all of a sudden the soya is completely modified and it’s not good anymore. Every product has a unique ingredient, like coconut or tomato… just basic stuff that are everywhere and easy to use. We’re quite affordable. We’ve been [retailing product for] under $40 for a while. With sustainability behind it, [our product] changes quite often: our packaging, our boxes, we’ve been through what I call an “eco-lution”. It’s about being more circular. I’ve got all the accreditations: vegan, carbon neutral and carbon positive, and FDA accreditations, but we need to do more; everyone needs to give more. There is so much beauty that is with good intentions, but packaging [changes] are very limited as well. I’ve nearly gone 90 percent no plastic, and it will be done by 2023. I’m doing a lot of things that nobody has done before. But it’s scary sometimes, because I could do something that maybe the consumer might not like, and I’m risking it. Maybe nobody’s going to buy that? For so many years I’ve seen brands come in and out, a lot of which get inspired by ours! Maybe we’re not a billionaire brand, but we are everywhere. And we have given a lot, and that’s probably why we’re not multi-billionaires. The brand is about giving, and inspiring others to change. It’s hard to make changes in big corporations where they have big production all over the world.
But the consumer is asking for change, and I think the consumer today is very smart, very wise. There’s so much information, and I don’t think you can just have a brand to ‘have it’. You can’t just make another eyeliner… another lipstick… people don’t really need anything. You’ve been at home all these years and [people are thinking] ‘I can’t fit it in the house’! We use less of our time to make an impact for real. We want to fill it by buying things, which is good as that’s what our brand is about, but we need to teach people to just go and do more outside because it’s the only thing that gives you joy when you wake up. I think the new generation, the centennials, just buy the basic stuff that works. They don’t buy a brand; they buy a story. It’s hard to do that with big corporations, but they can do it if they change because it makes an impact on the earth. This is our decade, in the next 10 years, we have to change. I can’t just have more lipsticks. I need to remove some so I can have more sustainable ones. I can’t just keep adding things to the range. It’s like when you get a new dress and you say, ‘I can’t bring another pair of socks into this house, if one pair doesn’t leave the house!’ (laughs). I think the brand is beautiful as it is. Obviously, there’s a lot more products coming, but I can’t have more products without deleting some… I just need to be more responsible; it’s something maybe many brands think of. But I think it’s nice to put the words out there because we are trailblazers. Now is the time for action… right now. Less is more. That should be the ethics of today, beauty has shifted. COVID just fastened the pace. It’s not overnight, but something we can do now, that’s the most important thing. Make packaging decisions, use ingredients with dignity. Just sit down for a coffee. Don’t find solutions on how to carry the coffee, just sit down and have it! (laughs) “I can’t have more products without deleting some… I just need to be more responsible; it’s something maybe many brands think of.” On Giving Back “Now I want to focus on the brand giving more, I think it’s about social impact… it’s what I want to do. I think we tick all the boxes now of a brand because through the years, we’ve been doing a lot for everything: for firefighters, for pandas, the plastic society, cleaning the ocean… there’s been so much that we’ve been a part of. I want that to be something that we always do now. I want people to celebrate being healthy in a way, and I think after this pandemic, the pause will have made us learn to love life more and live one moment at a time. We need to give to charities; we need to clean. We all as brands, people creating products, we need to do one thing, and put another one out.” Last Word “The message from me is: this is beauty with heart, with a conscious. I’ve never been motivated by money; I never dream of a Chanel bag. It’s not really who I am. I wanna be a badass woman, I wanna be a bit different, and I wanna surprise you. So this is where, this brand sits – I do a lot of thinking, I like to do things that make an impact. And I want this interview to make an impact.” n
BEAUTY BLACKBOOK With more than 25 years experience in the skincare landscape Sydney based practitioner Sarah Hudson who will be hosting this year’s BSI in September has launched her signature range. Anita Quade chats to this entrepreneur about her science based formulas bottled in sustainable packaging.
How did you get your start in beauty – was it something you were always drawn to? “My own skin! Like many therapists I suffered from acne as teenager. I wanted to understand solutions to improving skin, that didn’t involve conventional methods such as medication.” I have been a practising aesthetician for over 25 year and as a hands-on practitioner, what keeps me inspired is the positive change I can make to my clients’ skin and their lives. The confidence it brings them is truly invaluable. Also, my new collection Sarah Hudson, has kept me motivated to develop formulations that promote natural beauty and maintain the integrity of the skin.” What are some changes you’ve seen in the skincare industry since you started your career? “One integral change is the use of evidence-based skincare ingredients to enhance the skin. Our clients are now becoming more aware of what they put on their skin, and are looking for ways to adopt a more sustainable and eco-friendly skincare routine.”
There are so many skincare and beauty posts on social media has this had an effect on the industry? “I have seen the power of social media to shed light on ingredients used in formulation, as well as to showcase amazing result and improvements. Never before have we been so obsessed with “Before and Afters”! How important is education for practitioners? “The high level of education and training we have access to has also increased dramatically over the years. A silver-lining of the Covid lockdowns was engaging in-online education. Having the ability to watch an educational webinar at night or in your lunchbreak is fundamental for improving your own knowledge and education – it’s so important.” What are some career highlights and moments you’re most proud of ? “Definitely in 2021 my newly launched Sarah Hudson Collection. A luxury, science-driven and efficacious skincare range backed by years of clinical research and innovation. Each product was carefully
curated, so there are no compromises on the ingredients, formulations, and packaging. 2020 the opportunity to MC and moderate the Beauty & Spa Insiders 2020 event. This event is so important to the skin and beauty industry, as it gives both business owners and therapists the opportunity to listen and learn from the industry leaders to further their knowledge and skin expertise.” What would your advice be to anyone considering a career in aesthetics/beauty therapy? “I may sound bias but I love what I do. I think this is one of the most amazingly diverse careers. It is important to attend industry events like the ones held by Professional Beauty and Spa+Clinic and subscribe to industry magazines. Ensure your career doesn’t become stagnant, expand your education and learning about other skincare ranges, methods and technologies. Our industry is wonderfully diverse and we are in a unique position to give people confidence and reinstate their feeling of natural beauty – our job
“I place a lot of importance on ensuring the integrity of the products I use for my clients. It came to a stage where I wanted to take their skincare programs to the next level.”
is ultimately to help them feel their most beautiful. And that’s a really powerful thing we should never take for granted.” What has inspired you to launch a skincare range? “I place a lot of importance on ensuring the integrity of the products I use for my clients. It came to a stage where I wanted to take their skincare programs to the next level. While I had been achieving good results with existing skincare ranges, I wanted to develop formulations that would achieve targeted, specific results. Understanding how the skin responds to different ingredients and treatments was fundamental in recognising how the skin could be enhanced when evidence-based skincare ingredients are applied.” Tell us about how you chose the packaging… “In my professional and personal life I have always exercised an unwavering approach when it to sustainability and the environment. A non-negotiable for me was choosing packaging that could be recycled. Sarah Hudson collection packaging is made from recyclable materials, plus
can understand. They can purchase online, through social media with the use of the QR code on the back of the packaging, or purchase in clinic.”
has re-fillable inner chambers that can be recycled, leaning into a circular, ecofriendly business model.” After working with many different cosmeceutical brands over the course of your career – what were some learnings and observations you applied to your own line? “My skincare collection is fundamentally about the consumer (with key feedback from my clients). The crucial element, to bring results and change to the consumers skin concerns in an easy-to-understand way. People are busy, they don’t have time to sift through the vast array of skincare products and cosmeceuticals on offer. It’s confusing to know what is best for their skin. The Sarah Hudson collection is carefully curated by me. It targets key skin concerns in an easily customisable format that clients
How important do you think clinical research and trialling is for new ranges and what kind of results do you look for? “Taking a data-led approach with the formulations is very important. I focused on the cause of skin conditions and worked closely with my cosmetic chemists to find solutions using both in-vitro and in-vivo clinical data to substantiate the way the ingredients work. Clinical research is key, this such a point of difference for the Sarah Hudson collection. The formulations are carefully curated with my knowledge of the skin, and expertise of the team of cosmetic chemists I work with. Every skin is different, it changes hormonally, seasonally and our gut health impacts the way our skin looks and feels. To achieve a true reflection of the results, trialling and documenting how the skin changes over a period of 12- 24 months is important.” n
SKINFLUENCER When it comes to skincare solutions, quality beats quantity every time for Dermalist Founder and CEO, Stefanie Milla. The Australian brand, which upholds years of extensive research backing its highly active formulations, preaches in favour of multifunctionality within a smaller range of products above larger product ranges involving a multi-step routine. Stefanie explains to Hannah Gay the advantanges to this modern time and budget-sensitive approach.
“Every product in the [Dermalist] range must be fast-acting, multifunctional and address the underlying causality of the skin concern, holistic skin health, along with treating the visible symptoms. Multifunctionality is a relatively new concept in skincare and something I believe should be the future of all formulations. While addressing holistic skin health and multiple skin concerns simultaneously can be challenging, skincare science has advanced significantly over the years and with research, the correct design, and intelligent formulations, it is now achievable. Monotherapy is a concept that has been superseded in clinical treatment for quite some time. We know that to achieve the best clinical results, combination therapies are far superior. The same theory applies in skincare science. For example, studies show that when certain vitamins are used in concert with each other at the correct (and at times lower) clinical dosages using a multitherapy combined approach, they are significantly more effective than when used singularly via high-dose monotherapy. In fact, when used on their own and in high doses, certain vitamins can have a pro-oxidative effect. The reason Dermalist products treat a broad range of skin types and concerns is because they target the underlying common causative factor in every skin concern: chronic uncontrolled inflammation. By targeting underlying chronic inflammation in the skin, Dermalist products work on the cause of the skin concern, rather than just focusing on the symptoms. Treating skin
dysfunction is what Dermalist products focus on – rebuilding and reviving skin function, balancing the skin’s microbiome – that is something that all skins have in common; it is a non-skin-type specific way of treating skin health. The benefit in having condensed ranges in your clinic is that prescribing becomes a far less complex, elaborate process, and less time-consuming to explain to clients. Using the products is also less complicated for the clients; they achieve faster results, so they remain more compliant and happier to use the entire routine. And because the products are so effective and fast-acting, the client is very satisfied, and this builds more trust between them and the therapist. This is why every Dermalist range will be multifunctional and condensed. Evolution is inevitable. If you want to stay current, as skincare science progresses, so should formulations. The key is that you don’t reinvent for invention’s sake. As our products already contain a high amount of active ingredients, all working in symbiosis in a stable base, adding or changing the formulation would involve extensive trialing to ensure a better, more advanced formulation and more effective results. Ultimately, we are a very agile company. I formulate with one of the most experienced formulation teams in the country, and we are very responsive to client and therapist needs. We are constantly researching and staying at the forefront of innovation. We do not compromise in any area, and we continually strive to advance; that is our motto.” n
Australian skincare brand Sabbia Co has just reached their milestone of preventing 20 million single-use makeup wipes from being purchased and ending up in landfills thanks to their re-usable cleansing pads and sponges. Founder Katie Eales who launched the company with her husband David Tingle chats to Anita Quade about their eco-journey.
Congratulations on reaching your milestone of preventing 20 million single-use makeup wipes from being purchased and ending up in landfills – with your re-usable pads and sponges. Tell us about how rewarding that is? “This is one of my proudest achievements to date. The mission behind our brand and skin tools are to give everyone access to simple sustainable skincare, reusable and biodegradable tools that only require water to cleanse, exfoliate and remove makeup/ sunscreen/zinc with just water! Everything we do and share with our community is to minimise waste and the consumption of single use items.” You have also just recently launched your refill program to reduce packaging and your footprint as a company? Tell us about that… Refill Program. “In October we launched our refill program which allows customers to purchase skincare refills to refill their glass bottles at home. This is part of our mission to further minimise our footprint. This program will allow our customers to purchase recyclable refill sachets to refill glass skincare bottles at home.” Upcycling / Recycling Program. “We started Sabbia Co to help protect the Earth and the Ocean while providing simple and effective skincare options. Our reusable pads last for over 200 machine washes, which replaces over 1,000 singleuse makeup wipes. After those 200 washes we wanted to offer a service to up-cycle and recycle them properly to ensure we are still protecting the Earth and eliminating them from ending up in landfill. We are so excited to be partnering with TerraCycle Zero Waste Boxes to arrange a system that helps us to lessen our contribution to landfill.” How important is it to you as a company to have this environmental ethos as part of your foundation? “Protecting the planet is 100% why we are here and doing what we do. I grew up in Port Douglas, in a half Italian / half Australian household. Growing up diving the Great Barrier Reef, camping under the stars and eating 90% homegrown was where I found my deep love and appreciation for the planet. I have
always had a passion for skincare and the understanding that it is one of the biggest industries contributing to landfill and also harming the planet / personal health due to the unregulated and harsh chemicals sometimes used. After finding makeup wipes on a remote beach overseas I came home with the fire in my belly to finally assist in creating more sustainable skin care products.” How do you gauge your company’s accountability? “Since introducing our Refill / Recycle Program I can visually see the difference we are making and the education we are sharing. We are now selling almost 90% refills to returning customers. Our return customer rate is currently sitting at 69% which means we have reduced our carbon emissions by over 75% per product.” Why is it so important to you? “It’s the mission behind our brand. It means the world to me that we have found and created a community that is just as passionate about reducing their footprint, and having gorgeous skin of course!” How difficult is it for you when developing products to ensure you maintain this standard? “It’s the hardest part of the business and my role as a formulator, there have been
several products over the past two years that were incredible for the skin but we couldn’t package them or source raw ingredients that weren’t going to harm the planet.” What is one of the biggest barriers as a small company? “Startup finance is always the biggest hurdle. Our commitment to our sustainable mission is not cheap. Sourcing sustainable ingredients, packaging and partners is hard and expensive, however that is the whole reason we started Sabbia Co. We will not release a product that doesn’t meet our sustainable standards (there have been many amazing products that we couldn’t bring to market due to this). Being sustainable means that our stock is more expensive than the average business. For example we use recycled cardboard instead of normal cardboard for all of our boxes, glass bottles instead of plastic packaging, compostable mailers instead of plastic mailers and so on.” Is there anyone that you have worked with on this program? “My husband and I own the business together, however I am the soul operator of the business and product formulations. I also work with two sustainable labs that help me to make our products at a larger scale.”
“It’s the mission behind our brand. It means the world to me that we have found and created a community that is just as passionate about reducing their footprint, and having gorgeous skin of course!”
How difficult is it to change the mindset of customers to get onboard with your environmentally friendly approach? “We have been lucky to lead with education and why, so this hasn’t been a huge roadblock for us. As we continue to grow we definitely have new customers that question why we don’t do sales or discounts. However once we explain the reason customers become more understanding and educated about what they are consuming.” You founded the company in 2019 – tell us how you set this up? “The longest and hardest part was product development, once we sourced the highest and most sustainable products we invested $5,000. This was spent 70% on stock for launch, 20% for influencers and 10% of retargeting ads. I taught myself how to build our website, emails, small business operations and all the inbetweens. We now have two staff members to help with the workload and are very excited for what 2022 will bring.” How is it working with your partner – do you both have the same vision/mindset? “I won’t sugar coat it, it’s challenging to find time to just be husband and wife but we are learning when to take off our Sabbia hats and when to discuss business. We both care about the planet and impact of our business equally which makes pushing through the hard times easier.” Are the products produced in Australia? “Yes, all of our skincare is initially formulated by myself in our Burleigh Heads warehouse and then depending on the product scope we either work at our New Castle lab or our Gold Coast lab to stabilise, test and make at scale.”
What has the reaction been like in the market? “Amazing, I think customers are becoming more curious and conscious about what they are buying and how it has been made. I think the reason our business is where it is, is due to the fact that we are 100% authentic about our mission and the process of how we create products to reflect that.” Is there anything you wish you had have known when starting out? “So many things, I am learning every day. I think number one is to focus on small steps and goals, and to celebrate your wins as much as you can. As business owners I feel it’s easy to skip past a five star review with 10% gratification and stress ourselves over targets.” Any memorable moments along your journey? “Launching our skincare in 2020, I have dreamt of this moment since I was a little girl mixing potions and lotions in my cubby house. Also reaching the 20 million makeup wipes target. Nothing compares to the feeling of knowing that we are making a difference and protecting the planet. Being awarded the 2021 Gold Coast Women In Business Aspiring Young Women’s Award and Clean and Conscious Editors Choice, Gold and Silver product awards were incredibly memorable. Both of these moments have made me step out of the day to day and really reflect on the work and achievements I have accomplished.” What are your most popular products? “Our Mineral BB Cream, Matcha Clay Mask and Antioxidant Repair Oil are almost impossible to keep in stock, followed closely by our hero Face It Face Kit.”
Are these being used in salons throughout Australia? “We have recently brought on a Wholesale Manager to assist in managing our wholesale, so far we have two salons who exclusively use Sabbia Co in treatments and many others that use and stock our products. We are excited to expand this area of our business by attending our first trade show this year – Naturally Good Sydney, 2022.” The Matcha Mask sounds like a cult product – selling out five times in the past 8 months – what makes it so desirable? “Traditionally clay masks tend to dry out the skin, however the unique combination of White Australian Kaolin Clay, Organic Tasmanian Kelp Extract and Organic Matcha Extract leaves the skin visually hydrated, calming (reduces redness), refined and plump after every use” You have also added mineral foundation to your range – how was that developed? “This was formulated in house working with the base of our Multi-Vitamin Moisturiser, which makes it one of the first Mineral BB Creams that actually hydrates, plumps and heals the skin while giving a luminous glow. It has been the hardest formula I have ever worked on but the results and feedback speak for themselves.” What are your 2022 plans? “We are launching a new brightening serum in March, followed by a new cleanser and brand new body range in winter.” n
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What it is, why it’s important, and how to get started Setting up automated marketing makes communicating with your clients simple and saves you a lot of time. It can reduce no shows, boost online bookings, enhance your client experience and more. There are so many reasons to implement this in your salon – so let’s help you get started. By Isabelle Castle. Choose which channel to use “It’s up to you to decide whether you use email or SMS, but we recommend alternating between them based on what kind of message you’re sending, as both have their benefits depending on the situation. For example, SMS text messages are great for appointment reminders, because SMS has much higher open rates. Whereas for welcoming a new client you might want to choose email because you have more space to add information about your salon, unlike text where you’re often restricted to 160 characters.” What is marketing automation? “It’s a low effort way to automatically send your clients SMS text messages and emails to keep in touch with them between appointments. By setting up triggers, you can send the right message, to the right person, at the right time, without having to lift a finger. For example, you might set up a trigger so that a message is automatically sent 24 hours after a client’s appointment, reminding them to rebook.” What types of messages can I send? “From the moment a new or current client books with you, there are a number of messages you can send. You can welcome new clients to your business, tell them what to expect ahead of their appointment and send them an appointment reminder so they don’t forget. You can also contact clients that haven’t visited in a while, ask for a review, remind them to stock up on their products, wish them a Happy Birthday, and let them know when you’ve got special deals.”
How do I get started? Build and maintain your client contact list “You’ll already have lots of client data but the key is to ensure it’s all in one place and as up to date as possible. A really easy way to collect or update client information is by using digital forms. Your salon software should allow you to set up a customisable digital form that you can hand to a client on a device during a consultation, or send by email ahead of their appointment. The data they enter should then automatically be added or updated in your database.” Set up your triggers “A trigger is what kicks off the automatic sending of an email or an SMS to your clients, for example, when it’s their birthday. There may already be a few default triggers set up in your software, but you should also be able to create your own!”
Create your templates “Your salon software should provide you with email and SMS templates that you can add your own content too. You should also add custom fields like the appointment time, clients name, and staff members name to personalise the message. And adding links is great for when you want to direct clients to another page, like your online booking page or online shop!” You’re now ready to start automating your marketing messages! Remember automated marketing requires some initial set up time, but once it’s done it’s a great time saver, and an effective way to keep in touch with your clients! n
Isabella Castle is a marketer at Kitomba Salon and Spa Software. Visit www.kitomba.com
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TALKING BEAUTY Hannah Gay navigates the Australian professional beauty industry, one burgeoning trend at a time.
In good hands
WHAT’S IN a facial? We know they’re designed to elicit a response in the upper dermal layers of the face; to kick cells into gear with the aim of revitalising the skin, repairing surface-level damage and slowing the aging process. But it’s the incorporation of massage that takes this rewiring process to the next level. While traditionally, a facial massage is considered an exciting add-on to a deep clean, some aestheticians are opting to hero the humble massage in consideration of its very own skin-enhancing benefits. Leading Melbourne-based facialist, April Brodie has focused a sizable portion of her 40-year career on the exercise and has built a business synonymous with her incredibly effective Buccal Fusion Facial. The facial, which involves several components, focuses on relieving muscular tension and draining built-up fluid which in turn, can have a significant impact on the look of the facial features. Massage is performed along the face, neck, shoulders and jawline, as well as inside the mouth in order to access hard-to-reach areas. “When muscles are tight, they are shorter and contracted,” April explains. “When released, they are longer, and appear to have a slimmer, smoother appearance, not to mention are much less tight and painful!” I met with April at Sydney’s Intercontinental where she was hosting treatments for the media. On hearing April’s story, it’s obvious from the get-go how far she’s come, recounting in detail the hurdles she’d jumped in order to master the treatment that would become her specialty; so much so, she barely paused to take a breath. After discovering the unique treatment being demoed in a London department store, April set her sights on bringing the experience to her own clients. It wasn’t until a Russian trainer took her on as a student that she was able to commence her education. Language barriers slowed her progress, and so she enlisted the support of American Cecily Braden who trained April in the art of gua sha. “Combining the techniques and theories
I had gathered to date provided me with the missing pieces I had been searching for,” April reflects, “and I finally felt that I had elevated my treatment to the level I was happy with – and the one I deliver today.” While she received extensive, internationally accredited training, April believes the few Australian facialists who perform the treatment do so with their own unique spin. “When I first started to master Buccal Facial Massage, I realised that it was much more than just a facial – it was a complete holistic experience. There is a deep connection formed when massaging inside someone’s mouth, and my clients get off the treatment bed feeling completely transformed. This is when I realised the innate power of touch that you can wield when you truly understand how the body works and connects.” Experiencing April’s Buccal was like nothing else: not only did I look more awake and my complexion more even, but my jawline was noticeably more sculpted as though any excess weight I’d been carrying around under my chin had been removed along with any niggling mental anxieties – a result unsurprising to April. “Relaxed, lifted, and with a luminous complexion,” April concludes. April is not alone in her ethos that a facial experience is more than a moment to treat the skin, but one to heal the mind, body and soul through the power of touch; to reflect an internal state of calm on the face. Kimberley Conboy, Educator and Skin Specialist at endota believes the range of benefits from undergoing massage treatments are “huge.” “Mentally you experience relaxation, stress relief, emotional detox, and a boost of endorphins. Physically there is relaxation of the muscles, stimulated circulation, superficial lymphatic drainage, hydration and pain relief; a regular massage really does improve one’s mental and physical health!”
“There is a deep connection formed when massaging inside someone’s mouth, and my clients get off the treatment bed feeling completely transformed.” APRIL BRODIE
The endota franchise integrates massage into their facial offerings and lists a range of stand-alone massages across its treatment menu. To ensure consistency across their sites, Kimberley explains that “each treatment is trained in theory, then practiced and observed by our education team to ensure brand standards and consistency. Each spa also appoints an in-spa trainer that continues to support and guide training in each spa location for continuous support and development.” Online resources on specific massage techniques are available to therapists to access at a time that suits them. “We commence training as soon as they are hired. Training is paramount to the therapist’s role, so it does require setting aside the time and cost to do so, but this ensures our clients are receiving the very best service.” For boutique salon owner Adie Robertson, who founded Wonder in Sydney’s Eastern Suburbs, hiring highly trained physiotherapist Saila Insua Lopez meant clients were able to undergo the aesthetic and medical lymphatic drainage technique Saila specialised in. “[Saila] strongly advocates lymphatic drainage before and after any cosmetic and surgical procedures, as it will enhance the recovery process,” Adie vouches. “Lymphatic drainage encourages the natural flow of lymph which can become sluggish over time. It will help to oxygenate the tissues of the body, as well as activate the metabolism, assist with the elimination of toxins and waste, and boost the immune system.” “Unfortunately due to a modern lifestyle plagued with inactivity and stress, as well as a diet of processed food rich in sugar and toxins, the residue is left in our gut contributing to problems like
candida overgrowth that will show up in the skin, our largest organ, as dermatitis, acne, melasma and psoriasis,” Adie says. “Encouraging the lymphatic system to flow effectively through manual drainage will expediate the elimination of metabolic waste and toxins through the elimination channels effectively reducing the flow of toxicity to the skin.” On describing the muscle-skin connection, April compares the network of muscles to a fine chain that is knotted. “You have to work from the outside and slowly undo it. We hold a lot of tension from the neck up and this tension pulls down or contracts other facial muscle groups. Releasing tension and working up the body from the shoulders has a concertina effect, releasing pressure and creating space.” For Adie, massage done right can lift, plump, encourage production of collagen and elastin, smooth fine lines, as well as “feed the skin with greater product penetration.” When I asked April where she stood on the perspective that massage should be incorporated into the training of all therapists, I was surprised by her response: “There is not a one-size-fits-all solution for aestheticians or their treatments; not everyone is passionate about massage! We have seen massive segmentation of the industry in respect to certain treatments and specialisations, and I believe we will continue to see this. There are incredible practitioners that are brow specialists, or are amazing at brazillians, or experts at laser, or even specialist nail artists. I believe this trend will continue. Some people feel that massage is outdated, but I personally believe the power of touch can be truly life changing.” Life changing, and face changing, it seems.
beauty diary BEFORE >>
Tried & Tested… BROW LAMINATION WITH ELLEEBANA & CONFIDENTLY SKIN For years, I’ve left my brows in the capable hands of the Confidently Skin team in Sydney’s West Ryde. After trialing the salon’s new brow lamination treatment, I spoke with both the owner and her trainer on all the details.
THE TRAINER: Otto Mitter, Director of Elleebana Otto, for how long have you offered brow lamination training to aestheticians? “Funnily enough, brow lamination has been around for about 10 years! It was called brow taming, but it has made a resurgence in the last few years. Elleebana has been training for a few years now in the art of brow lamination and although we were practicing it for many years earlier, we recently released a special formula that is more gentle on fragile brow hairs as it does not contain any thioglycolate agents.” Why have you chosen to educate aestheticians in brow lamination? “Brow lamination can be very beneficial for clients that require a fuller, thicker appearance to the brow. It also makes grooming the brow into the ‘brushed up look’ a bit easier, especially for clients with strong hair texture and those that have difficulty using brow gels or waxes. We are very fortunate to have trained thousands of students now around the world in our Brow Lamination Masterclass series.” Why is education, particularly around hair anatomy, safety and brow design, such a focus for you and the Elleebana brand? “Our speciality is working with lash and brow colouring products, and permanent wave lotions on lashes and brows. I’m a qualified cosmetic chemist and formulate these products, testing them regularly because clients can be sensitive or develop irritations to these formulas. We need to be using excellent quality raw materials and specific blends to ensure safety is the top priority. Brow design is the next stage of having a wonderful product and needs to be [precisely demonstrated] in action. This requires an intense training criteria and protocol so that our education team [can learn] the best outcomes and then develop the next generation of beauty stars in our industry.” What are the key benefits a salon should expect to encounter if looking at training in brow lamination? • “Therapists gain a valuable new skill, • Staff can upsell with a brow gel or styling serum, recommended for at-home use, • It’s a profitable service for salon owners in its own right, • It can be combined with a lash lift service or brow tint to maximise productivity and increase profits within the hour!”
THE BUSINESS OWNER: Rossana Romero, Owner of Confidently Skin, Sydney Why did your team receive training in brow lamination, and what are the subsequent goals for your business after doing so? “We like to stay up-to-date with trends, and adding a new skill and or service within the salon gets everyone excited (both clients and staff)! Having the brow lamination treatment as part of our services simply enhances our offering and our clients’ experience with us.” Why did you choose to receive training from Elleebana? “We looked at a few training providers, however we went with Elleebana because we have always found them to be professional. Also, their products are of a high quality and have always been effective for our therapists to use, so get great results for our clients. We also use Elleebana products for our lash lift and brow henna tattoo treatments, for which we also did our training with the brand.” Briefly describe your training experience with Elleebana. “The trainers are always very professional and knowledgeable. They are warm and friendly, and work with you on the day to help you understand what you are learning. They are also very supportive after class [has ceased] for when you have those questions pop up that you forgot to ask during the course. This is important to me because sometimes I need to send my therapists to training, whether online or face-to-face, without me being present. I like to know they are in a professional environment and given the opportunity to learn what it is they need to learn to effectively perform the treatment once they are back in the salon.” At what cost will you retail this treatment for? How did you choose this price? “Elleebana gives a price guide, which is really helpful. It’s important to also look at your own operational costs when performing the treatment. All salons have different operational costs so our price ultimately came down to this. As a standalone treatment, our Elleeplex Profusion Brow Lamination is $114. Because we do have a few clients who like to do both lashes and brows, we offer a saving of $30 to the client when booking both the Elleeplex Profusion Brow Lamination and Elleebana Lash Lift together.”
PROTECT YOUR BUSINESS FROM NO-SHOWS AND LATE CANCELLATIONS Reduce no-shows and late cancellation losses by up to 60% with Fresha.
Beauty salons and spa businesses are aware that no-shows and late cancellations present a real threat to income and profit. As an industry-wide problem that costs the global beauty industry $millions in lost revenue, Fresha’s free appointment reminders, booking confirmation notifications, online card protections, and its new deposits feature, are successfully reversing this trend by reducing no-shows and late cancellations by as much as 60%. Fresha offers 5 top tips to protect your beauty or spa business from the effect of no-shows and late cancellations.
CREATE A FAIR CANCELLATION AND NO-SHOW POLICY Create a cancellation policy that’s fair to you and your clients, and that reflects the scale of the problem for your business. Publish it on your website, and when clients book an appointment via Fresha, it can be clearly displayed at the ‘confirm with a card’ stage. As an example, Ursula Moore at Bond Shoreditch in London gives clients the option to cancel up to 48 hours for free, whilst charging 30% for late cancellations and 50% for not showing up. This policy has resulted in just three no-shows in 18 months.
SEND APPOINTMENT CONFIRMATION NOTIFICATIONS AND REMINDERS Fresha’s automated email and SMS confirmation notifications and reminders are a great way to remind clients about their appointment, and your cancellation policy. These also give clients ample time to cancel or reschedule without being charged.
TAKE A DEPOSIT Fresha’s new deposits feature invites clients to pay a deposit to secure their appointment. Deposits are deducted from their bill at the payment stage, and if a client doesn’t show up salons and spas can retain the deposit as a no-show charge.
THE COST OF NO-SHOWS AND LATE CANCELLATIONS Just eight missed appointments per week from average client spend of $70 could cost over $24k in lost income annually, and with almost a quarter of cancellations occurring on the day, resolving this issue can significantly improve your business outlook.
BE FLEXIBLE AND UNDERSTANDING A loyal client not turning up might indicate a genuine reason or problem, so communicate with them and respond to unforeseen circumstances fairly and sympathetically.
Fresha CEO and founder William Zeqiri: “Fresha has already processed over 250 million appointments worldwide for its 60,000 hair, beauty and wellness partners. Reducing the scale of this issue is a priority, and we’re achieving amazing loss reductions with feature innovations and protections.”
TAKE ACTION TO MANAGE REPEAT OFFENDERS If some clients continually fail to show up, Fresha partners can prevent them from booking online. This gives salons a last resort level of protection after every other option has been exhausted.
Discover more and join Fresha for FREE at https://www.fresha.com/for-business
Director at Sydney’s INJXU Cosmetics, Laurisa Dannou offers a skincare and injectables menu harnessing the best-of-the-best in modern aesthetic practices. Where she aims to achieve the most natural look possible for her clients, Laurisa is armed with a bank of knowledge and experience worth aspiring to, Hannah Gay learns.
1 STARTING POINT
“INJXU Cosmetics was first founded in 2018, originally operating within Paddington. After working for a Sydney dermatologist for many years, I realised my passion for aesthetic medicine with a focus on safety and integrity. I wanted to build a practice with a heavy emphasis on these two doctrines. I have a clientele that I have built longstanding relationships with over many years, who travel both interstate and internationally to receive treatment.”
3 2 WHAT’S IN A NAME
“‘INJXU’ is a play-on-words. It is pronounced ‘injects you’. I always wanted my brand to be one word, catchy and familiar.”
LOOK & FEEL
“My clinic has been thoughtfully curated to create a welcoming environment, ensuring that my clients are at ease during their time with us. When my clients walk through the front door, they are welcomed by our bright and playful interiors. We are now conveniently located in Five Dock, within the leafy Inner West of Sydney. Our location provides our clientele with discretion; that is of the utmost importance.”
4 SECURING STAFF
“Over the last year, despite setbacks from the pandemic, our clinic has experienced rapid growth. I have hired additional front-of-house staff, as well as a registered nurse and a dermal therapist. All staff are personally trained and mentored by me. To cater for the growth of INJXU Cosmetics, I seek individuals who are motivated to keep our clients’ best interests at the forefront. I want their ideals and principles to align with my clinic ethos. As a company, we strive to provide honest and ethical advice to our clientele.”
TOOLS OF THE TRADE
“My skin and injectable treatments work hand-inhand for our clientele. Your injectables are only as good as your skin. We like to think of our treatments as tools in our toolbox. Each treatment will achieve different results. To achieve a flawless finish, multiple tools are required.”
“I am trained to provide our clients with cosmelan treatments here at INJXU Cosmetics. I opted for this service as it is the world’s leading de-pigmentation treatment. More than one million patients have been treated worldwide with amazing results.”
“Your injectables are only as good as your skin.”
7 THE ADVANCED COSMECEUTICALS CONNECTION “I choose to work with Advanced Cosmeceuticals stock such as Medik8 as they are backed by science, results-driven, and have a heavy emphasis on being environmentally friendly.”
I USE KITOMBA’S AUTOMATED MARKETING TOOLS TO HELP ME RUN MY SALONS MORE EFFICIENTLY AND EFFECTIVELY. I love that I can set up targeted marketing campaigns to go out automatically, so I can generate bookings while I sleep!
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TURN YOUR ATTENTION TO THE WELLNESS HEROES FOR 2022. BY HANNAH GAY
Explore the magic of Chinese gua sha to drain the lymph, relieve tension stored in the face and relax frown lines and puffiness. Ere Perez’s 100 percent clear crystal quartz is a modern approach to the must-have beauty tool, used in conjunction with your favourite cream or oli. Further product penetration is an appealing bonus. Pop them in the freezer for a sensational finish to your next in-salon or at-home facial. Ere Perez 02 9130 3582
BODY OF WORK
We’re loving this series of nude vases by Jones & Co. Dress your reception desk or treatment room with a few floral sprigs for a fun and modern feel. Jones & Co customercare@ jonesandco.com.au
“For 2022, we’re moving towards things that are natural – natural ingredients, natural and sustainable products, natural beauty! More and more people are looking to move away from the overdone ‘MAFS’ look – pouty bee-stung lips, overdone cheeks and unmovable foreheads – and are looking to much more simple and subtle looks. There is a real cult following developing for treatments like radio-frequency (think Fractora and Morpheus 8) that are designed to get your body to build its own collagen and provide a really natural and soft lift.” – Madeline Calfas, founder of www.thewellnessgroup.net.au.
Boost collagen production from the inside-out in your bid to firm up the skin. Packed with key ingredients like antioxidant-rich grape seed extract, Optim MSM and Zinc suspended in a capsule format, Advanced Nutrition’s Skin Collagen Support is easy to slot-in between zoom meetings. Margifox Distributors 1300 850 008
SAVE THE DATE Aesthetic device company, Cutera are due to host their University Clinical Forum (CUCF) across two days of face-to-face lectures and keynote presentations at the Sofitel Hotel in Sydney’s Darling Harbour. Running from 6th-8th May, the event aims to educate industry attendees on how to maximise their treatment offerings using Cutera devices. The event will include talks by leading dermatologist Professor Greg Goodman AM, Dr Heather Jenkins of The Skin Lab and Kelly George RN of Kelly George Aesthetics. Tickets are available to purchase now via www.cucf.com.au.
THE DAILY IMMUNE SUPPORT DOSE Science meets a holistic approach to health management thanks to Jeunesse Australasia’s launch of L1FE CirQul8. General Manager Rachel McVinish chats to Anita Quade about the daily dose that is set to change clients immunity.
Congratulations on the launch of L1FE CirQul8 – which takes a holistic approach to health management in a single vitamin capsule. Tell us about the research that went into this vitamin? “The research that went into this product was very extensive. One thing we are always working on as a global leader in the anti-ageing, wellness and aesthetic space is cutting edge ingredients that are backed by real science. Our hero ingredients ubiquinol and tocotrienols have been studied for many years, with Vitamin E dating back to Traditional Chinese medicine and the formulation is supported by over 70 different scientific studies.” Given the pandemic in the last two years – was this a driving force to deliver a tailored vitamin to address health concerns? “Absolutely, we had been working on the science behind Ubiquinol and Tocotrienols for some time whilst also focusing on the toll that the pandemic has taken on people’s physical and mental wellbeing. As we age or as we are impacted by huge lifestyle changes, our ability to create mitochondrial energy declines. And because of that, we see the start of the ageing process, we see the start of diseases. And the biggest organs in our body, like our heart are the ones that need it the most.” What are the major targets of this vitamin? “L1FE CirQul8™ is bringing to market a unique product that features a proprietary blend of six cutting-edge ingredients heroing the power of antioxidant
powerhouse ubiquinol for energy to support heart health and the immune-protecting properties of Vitamin E to deliver a duo-ingredient product that supports defensive health strategies that help boost one’s immune system and energy production for Wellbeing Freedom.” How did you investigate the ingredients for this capsule? “Firstly, our scientists looked deeply at the studies behind our hero ingredients Ubiquinol and Tocotrienols to support Heart health, Immune Health and Energy. Secondly, we looked at what supporting ingredients would best assist in the function of our capsule for best results. Our formulation is approved and supported by in excess of 40 approved claims.” L1FE CirQul8 is formulated and manufactured in Australia – how important was producing this onshore? “For us it was important to have L1FE CirQul8 approved and supported by the TGA and secondly it was crucial for us to support the Australian economy on every single level.” Being locally made did it give you more control over delivering the best quality of product? “The quality and efficacy of all our Jeunesse products is paramount and something that as a global leader in the anti-ageing, wellness and aesthetic space, that we take very serious. Being able to manufacture the product locally has been crucial as I was able to deliver L1FE CirQul8 at record speed.”
Tell us about your background working as General Manager for Jeunesse Australia? “I have been with Jeunesse now for almost eight years. I still remember my very first interview with Jeunesse, I knew instantly that I had found a home. I loved the fact that our Founders were so involved in the company and really cared for our distributors. You do not see that a lot these days. Every decision made by the company is made with our mission in mind and one of the big reasons I am still with them today.” What has been one of your most memorable career moments? “Without a doubt my most memorable career moment would be the launch of L1FE CirQul8. It was important to me that I be involved in the development and research of our local products. To be able to a part of the research and development on such a cutting edge, first to market product is something I am extremely proud of.” There are so many wellness products s on the market – how do you make sure you stand out? “One of the aspects that we focus on at Jeunesse is being first to market with scientifically backed formulations and that is exactly what we have done with L1FE CirQul8. That is what sets us apart from other companies and products.” Will you look at stocking in selected salons as part of a wellness offering? “Absolutely, it is important that we get this product in as many hands as possible due to the science behind L1FE CirQul8 and the benefits that this product has on the human body.” n
LOVE YOUR INDUSTRY VIEWPOINT
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Founder, Victoria Curtis Collection
What do you see as one of the biggest beauty trends in 2020? “I think it will be the evolution from natural beauty to clean beauty, bringing the best of nature and science together in ways that are sustainable, safe, and, most importantly, have proven efficacy. Consumers are becoming more aware of the impact their demand for natural ingredients has on the planet, and will start to look to the lab for sustainable options.”
What is one of the biggest challenges you face this year? “Now more than ever we need to be one step ahead of the game and onto new trends in the industry to ensure that we are evolving along with this ever changing environment. Offering the latest treatments and products gives us an edge over our competition, however I recommend doing your research to ensure that the trend is not only seasonal, but will in fact benefit your business and your customers long term. All decisions should be made with this in mind no matter what the industry throws at us. I encourage business owners to stay in their own lane.”
What have you learnt in business? “During my 28 years of owning my own business, my most important lessons have been to be Vita Liberata able to develop Self-Tanning Mist resilience and Encore Beauty become adaptable 1300 770 428 to an ever changing business environment whilst staying true to my core values. Believing in myself and accepting that there will always be criticisms form an integral part of this resilience. Another key lesson is acknowledging that no matter how big or important you become, you are nothing without your team.”
beauty picks YOUTH IN A JAR Want to know the secret to faking a good night’s rest and younger looking skin – check out AGELESS Total Overnight Retinol Masque – known as botox in a jar – Retinol is delivered deep into the skin to support intensive collagen remodelling. www.imageskincare.com.au
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Want to know what’s on the minds of our experts this edition? Anita Quade chats to industry leaders about their inspiration and trends.
Behind Aestheticá’s pretty exterior there’s a team of experts taking a personable and considered approach to their clients’ needs, making this salon a feast both for the eyes… and the skin.
UNIFORM STYLE Dress your salon staff for success with the incredible range from www. springspawear.com.au – made for style and functionality check out the range of tunic work uniforms and wide - crop pants in colours including black, charcoal and grey. They are made to be washed and worn!
BEAUTY & SPA Insiders 2020 FOREVER YOUNGBLOOD
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Created by Youngblood Mineral Cosmetics’ makeup artist Oriana Repoli for their latest campaign, these three on-trend looks are easier to achieve than you might think!
TAKE A SHORT drive out of Byron Bay’s bustling town centre and onward to Aestheticá – a carefully curated skin care oasis offering corneotherapeutic treatments. The clinic was founded by sisters-in-law Alexa Roetger - a registered nurse, and Kristal Smith – who has a background in beauty therapy and business. Aestheticá’s doors were opened 18 months ago with the goal of removing clients from what Alexa, who is now the salon’s sole owner, describes as the ‘rushed in and out’-style skin treatments happening in Byron. “We really wanted to focus on slowing things down and listening while appreciating dermal therapy and nursing techniques that achieve the best results, without causing undue stress or discomfort,” Alexa explained. To complete the vision, the salon’s interior was curated with a minimalist feel in mind. “Our goal was to create a space which was well thought out and designed to create a sense of calm
SINCE JANUARY, WE HAVE OFFERED CLIENTS FIVE PERCENT OFF THEIR NEXT PRODUCT PURCHASE FOR EMPTIES RETURNED TO CLINIC TO BE RECYCLED BY SUSTAINABLE SALONS. THE TIME FOR CHANGE IS NOW.
“This classic look centres around the staple beauty product in every makeup bag – the perfect red lipstick. To achieve this look, I pumped up the shimmery shades on the eyelids and added a red lipstick that complimented each model’s skin tone. Youngblood boasts a range of red lipsticks with warm, cool and neutral undertones – ensuring there’s the perfect red for everyone! For a long-lasting red lip, I recommend prepping lips with our Stay Put Eye Primer to ensure staying power and strong colour payoff, and lining lips with our ‘Truly Red’ Lip Liner before applying your lipstick.”
Following on from the success of last year’s inaugural BEAUTY & SPA Insiders summit we heard the call for more. This year the industry event is back with a stellar lineup of speakers to help educate and inspire. We take a look at two speakers on the programme. Photographer: Amanda Harvie | Makeup Direction: Carina Rodriguez | Hair: Alyssa Gonzalez
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in their own lane.” business owners to stay at us. I encourage what the industry throws this in mind no matter should be made with long term. All decisions and your customers benefit your business seasonal, but will in fact the trend is not only research to ensure that recommend doing your competition, however I us an edge over our and products gives the latest treatments environment. Offering with this ever changing we are evolving along industry to ensure that onto new trends in the ahead of the game and we need to be one step “Now more than ever you face this year? biggest challenges What is one of the
Photographer: Amanda Harvie | Makeup Direction: Carina Rodriguez | Hair: Alyssa Gonzalez
Clarins 1800 861 888 lashes from moisture exposure. provides a resilient barrier to guard Perfect 4D Waterproof Mascara The blue lotus wax in Clarins’ Wonder NEW WONDER
latest campaign, these three on-trend looks are easier to achieve than you might think! Created by Youngblood Mineral Cosmetics’ makeup artist Oriana Repoli for their
HORDES OF SALON owners and managers, clinicians, cosmetic nurses and beauty-industry spectators have had May 25 penciled in their diary since the announcement of the 2020 BEAUTY & SPA Insiders event. And now, early-bird ticket sales and registration are officially open. Those that register early for the highly anticipated event will secure their ticket for $295, pocketing a saving of $100. Brought to you by Australia’s leading B2B magazines for the aesthetics industry, Professional Beauty and SPA + CLINIC, BEAUTY & SPA Insiders brings together industry Australia experts forCurtis a day of inspiring talks, innovative ideas, and Mintel APAC RefectoCil Collection Trends Manager, Founder, Victoria Owner, engaging conversations. YOUNG AKKAD CURTIS ELISHA JANINE VICTORIA owner of Skin By Sarah Hudson will be Sarah Hudson, the MC of the BEAUTY & SPA Insiders programme taking place at Woolloomooloo’s Ovolo. Attendees will be treated to presentations by the industry’s most respected identities for a inspiration and trends. day of talks and panels. Among the speakers will be Victoria edition? Anita Quade chats to industry leaders about their Curtis, founder of Victoria Curtis Cosmetics; director of Want to know what’s on the minds of our experts this education at Dermalogica, Emma Hobson; founder of Fitness that no matter how is acknowledging Another key lesson of this resilience. an integral part be criticisms form there will always and accepting that Believing in myself to my core values. whilst staying true business environment to an ever changing become adaptable resilience and able to develop have been to be important lessons business, my most of owning my own “During my 28 years learnt in business? What have you
sustainable options.” to look to the lab for planet, and will start ingredients has on the demand for natural of the impact their becoming more aware Consumers are have proven efficacy. most importantly, sustainable, safe, and, in ways that are and science together the best of nature clean beauty, bringing natural beauty to the evolution from “I think it will be in 2020? beauty trends one of the biggest What do you see as
applying your lipstick.” strong colour payoff, and lining lips with our ‘Truly Red’ Lip Liner before prepping lips with our Stay Put Eye Primer to ensure staying power and the perfect red for everyone! For a long-lasting red lip, I recommend red lipsticks with warm, cool and neutral undertones – ensuring there’s complimented each model’s skin tone. Youngblood boasts a range of up the shimmery shades on the eyelids and added a red lipstick that makeup bag – the perfect red lipstick. To achieve this look, I pumped “This classic look centres around the staple beauty product in every
EMMA HOBSON Director of Education Asia Pacific Dermalogica and The International Dermal Institute
IS NOW. SALONS. THE TIME FOR CHANGE RECYCLED BY SUSTAINABLE RETURNED TO CLINIC TO BE PURCHASE FOR EMPTIES OFF THEIR NEXT PRODUCT OFFERED CLIENTS FIVE PERCENT SINCE JANUARY, WE HAVE was well thought out and designed to create a sense of calm a minimalist feel in mind. “Our goal was to create a space which To complete the vision, the salon’s interior was curated with undue stress or discomfort,” Alexa explained. nursing techniques that achieve the best results, without causing things down and listening while appreciating dermal therapy and happening in Byron. “We really wanted to focus on slowing owner, describes as the ‘rushed in and out’-style skin treatments removing clients from what Alexa, who is now the salon’s sole Aestheticá’s doors were opened 18 months ago with the goal of Smith – who has a background in beauty therapy and business. by sisters-in-law Alexa Roetger - a registered nurse, and Kristal offering corneotherapeutic treatments. The clinic was founded and onward to Aestheticá – a carefully curated skin care oasis TAKE A SHORT drive out of Byron Bay’s bustling town centre
and not be considered your typical ‘beauty/injectables’ clinic which can be cold… we made sure that when you walk into our clinic there is an instant sense of calm and warmth.” Florals, dried palm spears and hessian bowls are set against crisp white walls, and Roman arches carve out a hallway leading to private treatment rooms. “Our interior has become a main focus for our clinic with pictures shared on various platforms every day. [It has] definitely contributed to our very fast growth.” Staff also dress in white linens to provide a relaxed alternative to a traditional clinical uniform. The Aestheticá team are trained to service clients of all ages with a carefully curated skin care regime. “Each and every one of our treatment pathways is tailored to the individual. After all, every skin is a unique fingerprint.” The team of eight dermal therapists are trained in corneotherapy and have forgone the use of lasers in favour of a simple treatment menu that is entirely customisable. “Our vast range of education over both beauty and nursing industries meant we wanted to offer great skin treatments, a holistic approach to skin heath and real results,” Alexa said, “which is why we settled with customised skin treatments and cosmetic injectables.” The salon chose to work with skincare brand, dermaviduals. “From the start we were on the hunt for an amazing skincare company with incredible results and support for a new little business like ours.” Alexa explained that they had felt supported by the brand from the get-go – “the education we received, although a very steep learning curve, was second to none. As we also use MAX LED in our clinic and were fortunate enough
we also use MAX LED in our clinic and were fortunate enough although a very steep learning curve, was second to none. As by the brand from the get-go – “the education we received, business like ours.” Alexa explained that they had felt supported company with incredible results and support for a new little “From the start we were on the hunt for an amazing skincare The salon chose to work with skincare brand, dermaviduals. treatments and cosmetic injectables.” Alexa said, “which is why we settled with customised skin treatments, a holistic approach to skin heath and real results,” and nursing industries meant we wanted to offer great skin customisable. “Our vast range of education over both beauty of lasers in favour of a simple treatment menu that is entirely therapists are trained in corneotherapy and have forgone the use every skin is a unique fingerprint.” The team of eight dermal of our treatment pathways is tailored to the individual. After all, with a carefully curated skin care regime. “Each and every one The Aestheticá team are trained to service clients of all ages traditional clinical uniform. also dress in white linens to provide a relaxed alternative to a [It has] definitely contributed to our very fast growth.” Staff our clinic with pictures shared on various platforms every day. treatment rooms. “Our interior has become a main focus for walls, and Roman arches carve out a hallway leading to private dried palm spears and hessian bowls are set against crisp white clinic there is an instant sense of calm and warmth.” Florals, which can be cold… we made sure that when you walk into our and not be considered your typical ‘beauty/injectables’ clinic
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and the skin. considered approach to their clients’ needs, making this salon a feast both for the eyes… Behind Aestheticá’s pretty exterior there’s a team of experts taking a personable and
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“I’ve had the pleasure of being in this fantastic industry for over 30 years; it’s allowed me to acquire an extensive range of knowledge with a definite global perspective in all aspects of the professional skincare industry. My area of expertise focuses on effective business strategies and insights into future trends, all of which have led me to speak on many platforms around the world including television and radio interviews, I have been an invited speaker for industry trade shows and national congresses of C.I.D.S.C.O, I.S.P.A. A.S.P.A. and Cosmetex.”
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HOW I GOT HERE
SkinMTX Regional Training Manager chats to Anita Quade about her skincare journey and the lessons she has learnt.
Vivian, you have been in the skincare and beauty industry for 20 years – tell us what initially drew you to this? “I used to have acne when I was a teenager, and that gave me the opportunity to understand the importance of having a good skincare routine. I developed my passion even further when I realised I could help people, make a difference to those who went through the similar challenges as I did and help rebuild their confidence. And of course, skills never go to waste!” Tell us how you became the SkinMTX Regional Training Manager? “Most of my experience has been within the beauty industry and have been exclusively skin-focused. I’ve always been extremely passionate about training and education, and SkinMTX has been one of the companies that I’ve been eyeing. It’s not only an innovative skincare line but also a great place to work and grow. Any stand- out moments that you can share across your career journey? “I previously worked with a few different charity organisations to host beauty workshops and raise funds. It was a very rewarding and eye-opening experience, realising that there are numerous ways to contribute back to society.” What is one of your favourite parts of your role with SkinMTX? “It’s exciting being part of a company that is constantly innovating and always coming up with new ways to improve skincare routines and overcome skincare challenges, which fits beautifully with my passion!” You have worked with some of the world’s leading beauty brands including Dermalogica and L’Oreal any major lessons that you have learnt along the way? “I’ve learnt to say yes to opportunities, even when there were times I felt like I had bigger shoes to fill, I will just grab it, go with it, and work it out along the way!”
How has the skincare and beauty industry changed during the past two decades? “A lot! People are more aware of the products they are applying onto their skin, they are looking for more reliable and more effective ingredients with useful properties. Skincare technology has also evolved – digitisation and the power of social connection definitely play a big role in impacting the changes of the skincare industry.” Tell us about the SkinMTX range? “SkinMTX was designed for aesthetic businesses that aim to provide 360-degree solutions to patients. Our extensive range of in-clinic treatments complements aesthetic procedures and can be integrated as part of a pre-procedure and post-care regimen. SkinMTX range is categorised by colours for easy identification. We have multiple solutions for every skin need, including antiageing & youth maintenance (orange), pigment & spot concerns (blue), oily & blemish-prone skin (green) as well as an extensive range of special care (purple) that encompasses suncare, eyecare and specialised serums and creams harnessing the latest technologies in skincare. SkinMTX also has the Dermat range, specially designed for the delicate needs for effective postprocedure care.” What makes this a standout in the market? “As a dermatological-grade skincare brand, we strive to constantly come up with innovative formulations with proven, sustainable results. Each and every product and treatment is meticulously formulated to deliver optimal efficacy with superior reliability.” How important is client satisfaction for the brand? “We understand that patient satisfaction is key and at SkinMTX, we focus to constantly innovate, ensuring our aesthetic partners have the best formulations available to fulfil the rapidly changing needs of the consumer. The result is unrivalled potency that matches up to the exacting standards of aesthetic and dermatological care, which is why it is trusted by dermatologists, aesthetic doctors, and medi-spas around the world.”
SkinMTX® TeloZyme™ Youth Activator was awarded the title of 2021 Beauty Insider Best in Anti-Ageing. This multifaceted serum, based on the Nobel prizewinning discovery of telomeres, has been specially formulated to target the integrity of telomeres for younger looking skin. That must have been a proud moment? “Yes! Winning this award is definitely a proud moment for us. While this has been a best selling signature formulation, receiving acknowledgement from industry professionals is exciting recognition. At SkinMTX, we always strive to incorporate the latest innovations in our formulas and exceed the expectations of our users, and this award has spurred us on to continue with our efforts!” Tell us about how you educate clients on the product and its performance? “We have training materials, videos, product summary, etc to help our clients understand our product features easily. I always emphasise to my clients that it is important to know our products – from the texture to the ingredients and functions, so that they are able to adequately guide and to focus on educating the patients to achieve their skincare goals.” During lockdown how did you find this educational structure changed (ie: online) etc – and do you feel people are looking forward now to more hands on training? “Most industries have had to adapt to the “new norm”. Although meeting people face to face is more fun, there are some certain advantages of virtual learning – cost and time effectiveness, interaction at any time anywhere, and we can always use live stream video for the clients to learn at their comfortable pace and space.” What are your plans for 2022 in your role? “Supporting our clients will continue to be the highest priority. And not forgetting our lovely SkinMTX team members, we will always collaborate with them to achieve the brand objective and service expectations.” Any plans for the brand that you can share? “Vitamin C is one of the most popular ingredients to help improve skin radiance, yet its stability and bioavailability is often a concern when developing formulations. We’re expecting a great leap in innovation for Vitamin C in 2022 – a technology that is clinically tested, stabilised and optimised for on-demand release. Plus it does not require high dosage to deliver maximum results, thus minimising unwanted skin reactions. Advancements in home-care aesthetic solutions designed to prolong the effects of aesthetic treatments, such as at-home chemical peels that are gentle enough to be used daily, yet produces amazing skin refining and restoration results.” n
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HAIR REMOVAL has been around since times immemorial. Centuries ago, the early Egyptian civilization used sugar wax and beeswax to remove hair all over their bodies. It is also evident that other Middle Eastern countries used hair removal techniques as a way of staying clean and fresh in the extreme climatic conditions of the region. Body odour and parasites were common in such conditions and hair removal was an effective way to avoid such problems. Even the Romans were known to be a fan of hair removal as it was thought to be a sign of wealth and class.
The history of
HAIR REMOVAL and how it has changed
With the growth of hair removal techniques constantly changing Anita Quade chats to Lycon’s Lydia Jordane about the evolving journey of waxing.
The Sugaring Technique Sugaring was a frequently used technique in the past and still is a popular hair removal technique in Arab countries, with just about every household blending their own version of sugar paste for hair removal. The mixture is usually made of sugar, lemon juice and water to create a paste, which is rubbed over the skin to remove unwanted hair. While the ingredients used to create the mixture are generally natural, the end result can be harsh on the skin or not so effective in removing all hairs. In more recent years, the Arab population switched to using popular depilatory waxes, which they report to be more gentle and easier to use, as the sugaring method can be somewhat problematic on the hands, considering the pressure and hand positioning required to do sugaring on large areas.
blemishes, dark skin marks and the heat of the wax did not stop it from being brittle and uncomfortable on the skin. There was also crystallization which made the wax in fact more difficult to use and generally useless. However, in the past few decades, big players in the industry have been constantly innovating and finding solutions to overcome the general waxing problems with much success for some and not for others. The general needs of depilatory waxes are that the formulas are safe and gentle on the skin and even the planet.
with longer-lasting result, than other hair removal methods they were used to. As such, the waxing market grew at a tremendous rate and there were all kinds of innovations and experiments. Within the next 30 years after the first commercial wax was manufactured, almost every other variant of wax that you see on the market today, including hot wax and strip wax, was being marketed. Although in many areas, the removal of body hair was considered taboo and not the done thing for women of quality and with modesty.
Waxing trends on the rise The waxing industry has a dynamic market, that is constantly evolving and is often fun. Fashion and consumer interests and concerns contribute to this changing landscape, where a new trend takes the market by storm one day, only to be replaced by something else the next day. And yet, some brands have remained popular and in great demand and popularity for decades. In earlier days, people turned to waxing treatments only on special occasions. Typically, waxing was seen as an uncomfortable experience which needed to be done quickly and hopefully efficiently. However, today, there is a full gamut of waxing experiences available; from selfefficient DIY waxing, all the way to costly, indulgent spa-like waxing treatments. It is fast becoming a trend for beauty therapists to create a full-body experience to help relax and soothe their clients. Using some creativity, a waxing treatment is something that clients can enjoy, just like a massage or facial. For example, by placing a beautiful bowl filled with flowers and calming aromatherapy oils in the room, and letting the client change into a comfortable robe, a beauty therapist can create an inviting and comfortable environment. Waxing is shifting from solely being a necessity and a bit uncomfortable, to increasingly becoming an indulgent act of self-care, where the experience is just as important as the outcome.
The wax dilemma As such, even though waxes were available in earlier days, the formulation of wax in itself was far from perfect. It was messy often inconvenient as they were mostly too hot for the skin and therefore unsafe for many reasons. The problems that arose due to inferior wax quality caused skin
Easy accessibility Waxing has also become more accessible and affordable. With industry growth, and the emergence of a more knowledge-driven consumer, plus technological innovation and developments, waxing is now accessible to virtually everyone, even those who are stuck at home due to COVID-19. People
Depilatory wax This first became available in France in the early 1930s and people, especially women, quickly developed a fondness for waxing because it was simple, hassle-free
can choose to have a waxing treatment by a professional, or simply do it themselves at home. Convenient and easy-to-use home waxing kits, like LYCON’s Waxcellence range, make it possible for novices to wax themselves in the comfort of their own homes, whilst achieving great results. As such, there are various online resources where beginners can watch and learn tricks and techniques that would lead them to waxing like a pro. However, not everyone will do their own waxing at home, but prefer to go to a salon for a more comfortable and professional service, as it has been known for home waxers to damage their bed sheets or carpets, or even bruise themselves. New formulations In addition, depilatory wax formulation has been upgraded even more in recent years, which has made waxing in the salon even better and more convenient. With a focus on making waxing not only more comfortable and efficient, but also a messfree practice, with more emphasis on safety and hygiene. For example, LYCON Strip Wax Cartridges were developed to apply wax with a single glide, whilst achieving a non-sticky finish. The streamline, leakproof cartridge design ensures application is quick and easy, the workstation stays clean, and no spatulas are used. The forecast In a nutshell, the waxing industry is growing steadily and is still a long way from reaching its saturation point in new developments of products and techniques. Several unique trends are emerging in 2022, like the rise of male waxing which has not fully been explored yet, as well as the exponential growth of eyebrow waxing and shaping. The industry has a host of promising opportunities for everyone involved, and LYCON, Australia’s unsurpassed pioneering reputation on a global scale, with many “world first” innovations over the 44 years in business, very much looks forward to continuing being a leader in the amazing ever-changing beauty industry. n
Lydia Jordane is founder of Lycon Cosmetics. www.lycon.com.au
VIVA LA MELBOURNE
Professional Beauty were thrilled to join Venus Concept for a gala dinner at The Langham Hotel in Melbourne for the launch of Viva MD. Hosted by Venus Concept and McFarlane Medical, guests were able to get up close and personal to the new Viva MD and find out the device’s game-changing results thanks to Gidon Silverman, Joe Sharp and Blake Williams. Guests were treated to a dinner and had the opportunity to hear from Dr Alice Rudd, who explained the dramatic improvements to client’s skin. Dr Rudd said “Despite all the treatments available to treat acne scarring today, nano-frequency was the safer way to do it.”
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EXPERT CLEANSE PRO is the perfect line for cleansing and preparing the skin before any treatment. Formulated with pre- and postbiotics which stimulate and protect the skin microbiota for 100% CLEAN and HEALTHY skin. A 100% ecofriendly line, with biodegradable ingredients, recycled and recyclable containers, and an exclusive certificate: CARE CERTIFICATE, which guarantees our active commitment to sustainable production and packaging. EXPERT CLEANSE PRO is the new way to clean and care for your skin at the same time as protecting the environment and the planet.
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L1FE CIRQUL8 LAUNCHES AT ICEBERGS SOIREE
With wellness a major focus on everyone’s agenda in 2022 – Juenesse Australasia treated media to the unveiling of their holistic approach to a heart-healthy life with the launch of L1FE CirQul8. Guests were treated to lunch at the stunning Icebergs Private Dining Room in Bondi, while learning the science behind the vitamins that aim to support and maintain immunity, cardiovascular health and mitochondrial energy in a single daily dose. Australia’s leading cardiologist Dr Ross Walker was on hand to share his thoughts on the benefits of the capsule. General manager of Jeunesse Australasia Rachel McVinish said: “Our scientists at Jeunesse have looked deeply at what wellbeing freedom could look like in a product – how we can bring together powerful compounds that support immunity and mitochondrial energy in a formulation that is supported by cutting-edge research and over 70 scientific studies.”
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THE GREEN EDIT SHOWCASES BEST IN NATURAL BEAUTY BRANDS
The Green Edit hosted beauty media and public ticket holders at Terrace on The Domain this month for the first time since the commencement of Sydney lockdowns. Showcasing the best of Australian clean, ethical, sustainable and cruelty-free beauty and lifestyle brands, the trade show provided a stylish space for vendors to market their product lines. Guests were welcomed by The Green Edit Founder and organic makeup artist, Cathy Tolpigin and MC Elle Halliwell. Cathy was then joined by expert panelists Ere Perez, Janet Hayward and Keira Rumble. Winners of the day’s Best of The Green Edit Awards were announced. Such winners included Ere Perez Cosmetics for best Makeup Product, Nicole Louise Apothecary for best Skincare Product, and Luk Beautifood for best Sustainable Product. The showcase featured a range of salon-stocked brands including: Ere Perez Cosmetics, INIKA, Luk Beautifood, Edible Beauty Australia, and Founders Formula. Brand founders and marketing teams provided insight to guests on the history and ethos behind the names. Guests were treated to roaming appetisers like mushroom toasties and antipasto skewers, as well as collagen-infused beverages. Wine was also available at the Angrove Organic Wine Bar, and those with a sweet tooth indulged in Krumbled Foods’ beauty food bites. Music pumped throughout the event, courtesy of Kerrin Oaks. On completion of the event, guests were spoiled with a generously-sized gift bag containing full-size product samples valued at $500. The Green Edit is a digital platform designed to educate and inspire consumers on the latest innovations in the clean beauty space. Cathy’s mission is to bring green beauty into the mainstream; “to inspire and educate without greenwashing, helping The Green Edit community to navigate the space with transparency.”
ANGEL WINGS COSMETICS FOUNDER
Sara Dagres reveals how she launched her own lip balm range with her daughter. By Anita Quade. I LIVE BY THE MOTTO… “Let your dreams be your wings!”
MY ADVICE TO PEOPLE LAUNCHING A NEW PRODUCT IS… “Take your time to test, trial and test again! Ensure you ask as many people as possible for feedback of a new formulation – not everyone will agree but you’ll have a better understanding of what people like.”
ONE OF MY FAVOURITE MOMENTS IN MY CAREER WAS… “Having the support of the kind and generous professionals who I’ve met over the years in PR that helped us bring ANGEL WINGS to life – these people believing in the brand gives me strength!”
MY GO TO STRESS BUSTER IS… “Yoga and Pilates at Yoga in Paradise on the Gold Coast – the founder, Emma is a spiritual Goddess.”
I LAUNCHED ANGEL WINGS BECAUSE… “When Covid shut down the beauty industry in March 2020 my PR business lost several clients so I decided it was time to launch the idea I had for ANGEL WINGS – a mother-daughter cosmetic range for tweens, teens & their Mamma’s.” THE BIGGEST LESSON I LEARNT ON THIS BEAUTY JOURNEY WAS… “Patience! They’re right when they say it doesn’t happen overnight. We undertook 18 months of testing to ensure Angel Wings lip balms are the best they can be.”
THIS YEAR MY MAIN GOAL IS TO… “Expand our range of mother-daughter products, we have so many ideas! I’d also like to continue helping other brands grow with PR campaigns and the work we do at THE PEOPLE Agency.”
MY FAVOURITE BEAUTY GO TO IS… “ANGEL WINGS tinted lip balms – Australian made, certified organic, vegan and good enough to eat! A little of this rose hued tinted lip balm goes a long way. I also religiously use Medi SkinSaver skincare and take Beauty Boosters supplements for hair, skin & nail health, they’re amazing!”
I LOVE BEING A WOMAN IN THE BEAUTY INDUSTRY BECAUSE… “You can feel confident that you are helping others be the best that they can be – helping to increase their confidence and self-esteem.”
I WANTED MY DAUGHTER INVOLVED IN THIS PROJECT BECAUSE… “The journey so far has been exceptionally rewarding watching her enjoy the creative process, she’s learning you have to work hard to make a bit of luck and I hope in the end she takes the business and passes it onto her own children.”
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