National Liquor News November 2023

AUSTRALIA’S LEADING LIQUOR INDUSTRY MAGAZINE

vol. 42 no. 10 - November 2023

TAKING

WHISKY

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Editor’s note

Editor’s note

WE ENCOURAGE RESPONSIBLE DRINKING Get the facts DrinkWise.org.au

Welcome to the November issue of National Liquor

Also in this issue, we have a huge 12 pages of

News, your go-to source for the latest trends,

new release products that retailers should consider

insights, and innovations in Australia’s retail liquor

lining their shelves with ahead of the busy summer

industry.

and Christmas selling periods, including the

We’ve got a jam-packed issue for you this month, including all of the winners from the

exciting news that Four Roses Bourbon is touching down in Australia this month.

PUBLISHED BY: Food and Beverage Media Pty Ltd A division of The Intermedia Group 41 Bridge Road GLEBE NSW Australia 2037 Tel: 02 9660 2113 Fax: 02 9660 4419 Publisher: Paul Wootton pwootton@intermedia.com.au Managing Editor: Deb Jackson djackson@intermedia.com.au

Retail Drinks Industry Awards as well as the Liquor

And, as agave spirits continue an upward

Stores Association of Western Australia’s Industry

trajectory, Molly Nicholas explores the difficulties

Senior Journalist: Molly Nicholas mnicholas@intermedia.com.au

Awards. A huge congratulations to all the winners!

facing the category and the opportunities for

Journalist: Caoimhe HanrahanLawrence chanrahanlawrence@intermedia.com.au

Molly Nicholas made her way to the Gold

retailers to overcome them.

Coast with the Independent Liquor Group for its

We hope this issue inspires you to craft

annual Family Reunion and shares an update from

unforgettable experiences for your customers this

the AGM, where CEO Paul Esposito announced

summer.

Group Art Director – Liquor and Hospitality: Kea Thorburn kthorburn@intermedia.com.au

record growth for the cooperative.

We also feature a double page spread Q&A

Cheers,

with Chris Baddock, the former CEO of ALM,

Deb

Prepress: Tony Willson tony@intermedia.com.au

Metcash’s Liquor Pillar, who last month announced he had made the difficult decision to retire from

Deb Jackson, Managing Editor

his role to focus on his health. The team at National

02 8586 6156

Liquor News wishes Chris all the best for a speedy

djackson@intermedia.com.au

recovery and looks forward to seeing him back in the industry at full health.

Agave Spirits

As agave spirits continue on an upward trajectory, Molly Nicholas explores the difficulties facing the category and the opportunities for retailers to overcome them.

“There’s a massive opportunity for Australian agave spirits. We have long held the view that – like wine – the time has come for agave to flourish beyond its traditional home and be shared with the world. We’ve got the climate, expertise and ambition, and a market that’s always hungry for something new,” Trent Fraser, CEO, Top Shelf International

Curious consumers looking for a

and zero fat, much the same as tequila.

healthier option and higher quality are

Mezcal is steeped in tradition in the way it is

driving the mezcal boom in Australia, as

produced and has an air of romance around it.

Adam Pepper, Australian Ambassador for

I believe it is the education of the consumers

The Lost Explorer Mezcal, explains.

“Mezcal is a relatively new category in Australia, and we have seen steady growth in mezcal consumption over the last five years

also spoke about emerging spirits within

consumer, […] with mezcal now holding

the category.

over 4.1 per cent of the agave spirits market in Australia.

“What has been driving the popularity in mezcal is, over the past two to three

the emerging, and a number of other trends starting to come through, raicilla being one

in the premium, super-premium and ultra-

of them.

premium agave spirits market in Australia.

We don’t expect this to slow down at all over the coming years.

“Australia sits in the top five consumers

that the demand for agave spirits is more

growth (RSV), ahead of any other spirit category,” says Steve Carr, Trade Marketing

making agave spirits one of the fastest

“It’s an evolution that shows no sign of

growing spirits categories, not only in

slowing. While still clearly dominated by

“While tequila has traditionally been

Australia but around the world. According

tequila, we are seeing the first green shoots

heavily skewed towards on-premise

to the IWSR, the agave spirits category is

of a new era, with new regions, producers

expected to grow at seven per cent volume

and innovation and combining to deliver

CAGR between 2022 and 2027, with lesser-

category-redefining spirits.”

“Agave spirits are in a unique position,” says Alex Godfrey, Patrón Tequila Brand

“Raicillia is almost a perfect balance between, and a gateway from, tequila to mezcal. It’s not as smokey, it’s more floral, to the palate, making it a really nice way for consumers to transition from tequila

and sip curiously, we are seeing some of

to mezcal. Raicilla is really starting to gain

not only your traditional tequila drinkers,

some traction now.”

➤

44 The art of agave

➤

50 Appellation Aotearoa

While agave spirits continue to

Disclaimer

outperform other alcoholic drinks, and Australians get a taste for the distinct agave

Manager, Fever-Tree.

consumers, the growth in tequila is now predominantly coming from the offpremise. This has been driven by Aussies increasingly choosing to drink at home and

known agave spirits also tipped for success.

The agave spectrum

host cocktail parties as a more economical,

Not only is tequila the key engine of growth in

convenient option to the on-premise.”

Ambassador. “This is due to intrigue

the agave spirits category, but also in the wider

Beyond tequila, alternative agave spirits

about what it is, the beauty of Mexico and

spirits category. One of the fastest growing

are now getting their fair share of space in

the deliciousness of the liquid itself. It is

spirits in the premium spirit category, the

the retail environment. When agave spirits

something you can discover, and this means

IWSR predicts that tequila will hold a 55 per

first began trending, mezcal joined tequila

it is a growing category in hard times.”

cent share of global category value by 2026.

as a prominent spirit of choice, and in more

While the category is booming, Trent

“Off the back of three years of double-

Fraser, CEO, Top Shelf International, says

digit growth, tequila is still in nine per cent

➤

recent years that has extended to lesserknown agave spirits.

November 2023 | 45

44 | National Liquor News

66 Retailer Spotlight: Will Clark, Cellarbrations Wingham

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We continuously strive to improve our environmental performance and to initiate additional CSR based

4 | National Liquor News

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and has a nice level of natural sweetness

of tequila in the world outside of Mexico, and as consumers start to live curiously

“Mezcal is gluten free, has no net carbs

than a trend.

“Similar to wine, there are multiple different varieties that fall within the agave category, tequila being the biggest, mezcal

years, a 7.5 per cent growth year on year

the amazing world of mezcal.

Tequila and mezcal have enjoyed high

Justin Kosmina, Owner of Estancia Raicilla and Co-Founder of Agave Lux,

due to the growth in product choice for the

but also whiskey drinkers, start to explore

levels of consumer demand in recent years,

and retailers alike that can give mezcal the opportunity to explode in Australia.”

Production Manager: Jacqui Cooper jacqui@intermedia.com.au

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Top Reads

Agave Spirits

The art of agave

General Manager Sales – Liquor & Hospitality Group: Shane T. Williams stwilliams@intermedia.com.au

projects and activities.

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Contents November 2023

Regulars 8 Cover Story: Starward Whisky’s bold new pack design 18 News: The latest liquor industry news for retailers around Australia 24 Marketplace: Brand news and promotions 38 Circana: The ‘re-commerce’ revolution

16 LSA WA Awards: Celebrating Western Australia’s best liquor retailers 32 Retail Drinks: The benefits of membership 34 Strikeforce: Tapping into Christmas spending 35 Drinkwise: A look at some new summer campaigns

58 The Brew Review: From Beer &

66 Retailer Profile: NLN chats with Will

Brewer’s esteemed tasting panel

Clark from Cellarbrations Wingham

60 Wine Tasting Review: Riesling and Semillon 64 Events: An exclusive look into the latest liquor industry events

Category Focused 36 Wine Australia: Lessons from the on-premise 37 Spirits & Cocktails: Diversity within the spirits industry

Retail Focused 10 ILG Family Reunion: ILG reports record growth 12 ALM: Celebrating Chris Baddock’s leadership 14 Retail Drinks Summit & Awards: We share all the updates and winners

40 Christmas Retailing: Top gift picks for the festive season 42 Summer Drinks: Best served chilled 44 Tequila/Agave: Driving growth in agave spirits 50 New Zealand Drinks: Sips from our southern neighbours 54 Scotch & Irish Whisky: Prestigious for a reason

6 | National Liquor News

D O U B LE THE DE LICI O US M O S C AT O S T R AW B E R R I E S & C R E A M A N D M O S C ATO W H I T E C H O C R A S P B E R R Y R I P P L E

LIMITED EDITION

Cover Story

Starward Whisky

unveils bold new pack design Starward creates new packaging that is modern, impactful, and groundbreaking in the whisky category while also taking steps forward in sustainability.

As a pioneer in the world of whisky, holding

The new design aims to grab consumers’

a 45 per cent share of the Australian whisky

attention, showcasing a new bottle, evolved

category and growing at +25 per cent

wordmark, and clear tasting notes. Making

As a brand that is committed to making a

volume MAT (IRI, July 2023), Starward is

the most impact when brand blocked at eye

positive contribution, improved sustainability

looking to recruit the next generation of

level in-store, the new bottle design will be

measures were a huge consideration in the

whisky drinkers.

accompanied by impactful point of sale

development of the new bottles.

Launching a new pack design across its core range, Starward is set to disrupt

materials, which can be displayed on shelf to drive sales.

communicating that it’s bottled at 100 Proof (50 per cent ABV).

“When working on this project, we wanted to ensure any changes we made had

the whisky with greater shelf impact,

“Inspired by the wine-soaked staves, the

a positive environmental impact. That is why

supported by a national media campaign

starburst lines of our new label represent

we’ve moved our glass production onshore,

campaign rollout this month. The new

looking into the wine barrels that we use

helping to eliminate freight emissions from

design showcases vibrant labels inspired by

to mature our whisky. The label design

our supply chain,” said Sam Slaney, Starward

the brand’s DNA – maturing their whisky

communicates the unique story, and flavour,

Production Director.

in Australian red wine barrels.

of each of our whiskies,” Vitale explains.

“We’ve also reduced the glass weight in

“When I founded Starward Whisky

As well as redesigning the bottles,

our Single Malt bottles by approximately

back in 2007, my goal was to create an

Starward Whisky has renamed its single

200g per bottle, moved to approximately

outrageously delicious and distinctly

malt whisky, formerly Fortis, to 100 Proof,

50 per cent recycled glass content in every

Australian whisky, to offer to the world with

responding to research indicating that

700ml bottle, and we’ve implemented a

pride,” said David Vitale, Starward Founder.

shoppers wanted to better understand

plant-based closure.

“Taking whisky out of its comfort zone is

the whisky’s point of difference, and why

“We’re extremely proud to be making

where our team feels most comfortable. And

it carries a more premium price point.

strides towards our sustainability targets

it’s how we started out – using barrels from the

Starward saw this as an opportunity to

with our new pack, bringing our whisky to

famed Australian wine regions in our backyard

appeal to whisky enthusiasts through the

consumers with less impact on the planet,”

to craft something that is all about flavour.”

renaming, by leveraging its higher ABV and

added Slaney.

8 | National Liquor News

Independent Liquor Group

ILG CEO Paul Esposito

Jarrod White, Ian Noble, Tania Fullard and Nicole Saxby

ILG reports record growth at 2023 Family Reunion Independent Liquor Group recently celebrated strong group performance as the AGM headed to the Gold Coast.

Members of the Independent Liquor Group

In his CEO Report, Esposito detailed

in Queensland and 33 per cent in Victoria.

(ILG) cooperatives came together on the Gold

an increase in sales revenue for ILG

Within the cooperative, the banner

Coast for one of the highlights of the ILG

from $414m to a record high of $497m,

groups also experienced increased sales

social calendar, the Family Reunion. Delegates

an increase of 20 per cent for FY23 and

revenue, sitting at 33 per cent for Super

celebrated a record year for ILG, taking the

82 per cent over the last three years. Over

Cellars, 23 per cent for Bottler and 19 per

opportunity to network and learn valuable

the year, members have also received a

cent for Fleet Street.

insights about the group and wider industry.

high of $17.7m combined cash and non-

ILG CEO Paul Esposito welcomed

cash benefits.

Looking at the performance of liquor categories at ILG in comparison to national

attendees with a reception at The Star’s

“This year’s performance is record

market data, ILG reported high levels

Garden Lawn, ahead of the two-day

breaking, we’re the second biggest

of revenue growth across all categories,

conference program, which reflected on

wholesaler. Our target this year was to

including 33 per cent for beer, 17 per cent

the achievements of the last year.

achieve $550m, we’re probably on track to

for spirits, 24 per cent for RTDs, 22 per cent

hit closer to $600m.

for wine, and 13 per cent for cider.

The following day was the Annual General Meeting (AGM) where Esposito highlighted

“Moving into Victoria, the level

During the AGM, members of both

the cooperative’s success across several areas

of demand and interest

has been

cooperatives voted on amendments

and later sat down with National Liquor

overwhelming. We hope to be trading in

to cooperative rules proposed by the

News to discuss the group’s performance.

Victoria by mid-November.

board, with the intention of reducing

“FY23 broke all records, highlighted by

“NSW and Queensland are still

administrative burden, future proofing the

a huge uplift in sales revenue, record return

experiencing double-digit growth, and

cooperative and ensuring good governance.

to members and record membership. These

regionally,” Esposito continued. “We’re

“Our cooperative rules are decades old, so

results have been delivered on the back of a

seeing a lot of people in regional Queensland

we needed to align them with more modern

strong strategic plan to build a stronger ILG.

and NSW coming across because they like

rules and take a national perspective,” said

“Growth must be the focus in every part

our platform, they like that they’re not told

Esposito. “The old rules would have hindered

of the business. This year, and every year

what to do or slugged with additional fees.”

us moving forward, so all we wanted to do

going forward, is going to be record breaking,

The group reported an increase of 16 per

was ensure that both cooperatives aligned,

because we’re not expecting to go backwards.”

cent in sales revenue in NSW, 21 per cent

and that the rules are updated. Right now,

10 | National Liquor News

Chris Saati, Kayla Hall and Josh Blake Ivana Zaric and Jeremy Davidson

(L-R) ILG CEO Paul Esposito with the Board of the Directors: Peter Cox, Chris Grigoriou, Damien Bottero, Tracy Hatch, Ripple Parekh, Robert McGhee and Sergio Colosimo

Thomas Mitchell, Glenn Willoughby and Timothy Broderick from Waymark Hotels

ILG CEO Paul Esposito

it’s about making transactions easier and giving

banner promotional program update, touching

directors equal responsibilities.”

on the group’s achievements and the dynamic

Finally, Esposito shared an update on the formalisation of ILG’s charity undertakings,

and flexible nature that allows ILG to support its suppliers and members.

which formed the ILG Foundation in November

Moving onto the digital marketing update,

last year. Being actively involved in fundraising

Scott Gardner, Head of Sales at Daily Press

activities since its early inception, the group

Group, shared an update on new initiatives and

has raised close to $1m in funds over the years,

shared insights into ILG’s current stance in the

and the incorporation of the ILG Foundation

digital world.

provides a platform to continue giving back to the community.

Gardener explained that Daily Press has been working with ILG for two years now, supporting

Closing the AGM, Esposito encouraged

the group with the development of its digital

members to visit suppliers in the grand ballroom

platforms and digital marketing strategy. The

for the trade expo, which provided an opportunity

strategy update covered three main products, the

for suppliers to showcase their products, raise

ILG Wallet, ILG TV and ILG Plus. To read more

brand awareness, and secure orders.

about ILG’s digital initiatives, head to page 18.

The selection of products on display ranged

Following the digital marketing update,

from in-demand RTDs such as Gravity Seltzer

Training Consultant Peter Hall gave a business

and Gee Up, beers including Balter and Coopers,

development workshop update before Keynote

to premium cocktail mixers from Mr. Consistent.

Speakers Gihan Perera and Michael Walton

On the second day of conferencing, members

concluded the conference by sharing insights

were welcomed by Keynote Speaker Steven

about the importance of being connected

Bradbury who shared his story as an Olympic

to customers.

speed skater, along with strategies to inspire success in business.

Trading Manager Tony Oliverio gave a

On the final night, members came together to enjoy a gala dinner where they were celebrated for their efforts with an awards ceremony.

Mikey Sebire, Co-Founder of Mr. Consistent

ILG Award Winners ILG Bottle Shop of the Year: Moonbi Bottler, NSW and Fairways Super Cellars, QLD ILG Hotel of the Year: Churchill Sports Bar Super Cellars, NSW and Queensland Hotel Goondiwindi, QLD ILG Club of the Year: Wenty Leagues Club, NSW and Townsville RSL Club, QLD ILG Group of the Year: Don Hodge Group, NSW and Ingham Myers Group, QLD Beer Supplier: Lion RTD Supplier: Pernod Ricard Wine supplier: Moët Hennessy Spirits Supplier: Diageo Overall Supplier of the Year: Pernod Ricard

■

November 2023 | 11

Australian Liquor Marketers

Celebrating Chris Baddock’s leadership Last month, Chris Baddock made the difficult decision to retire from his role as CEO of Metcash’s Liquor pillar due to ongoing health issues.

Chris and Samantha Baddock

Chris Baddock, former CEO of ALM, recently sat down with Clare

potentially the first time, they liked what they saw. People flocked to

Adamiak, ALM’s National Senior Marketing Manager to talk about

local, and they stayed.

his last four-and-a-half years with the business.

Adamiak: Chris, generally your first interaction with staff in the office is a grand sociable “Morning!”.

What has normally already happened in your day before this greeting?

Adamiak: You recently shared with me the story of your fancy pen moments, and one which required eight signatures was a deal with Kollaras – why was this one so important?

Baddock: Simply because it was so right for our retailers and on-

Baddock: My diary before 9am is sacred; taking time to prepare the

premise venues. Private label is in my background (Pinnacle Drinks)

mind and get into the headspace for the day is essential. I usually start

and having a strategy for it was important for independents. It is a

my day with a morning walk and breakfast while reading the paper, it

massive part of the tool kit for our retailers, and buying the Kollaras

is a rhythm of mindfulness I’ve had for a while. The routine helps me

brands gave us scale quickly. Private label brings value and quality

get rid of distractions. Post 9am, I’m sociable in the office and enjoy

to the consumer and margin to the retailer – win, win, win. Our

a chat so I take a walk around to gauge what’s on peoples’ minds.

strategy has evolved, and we are executing with more exclusives of supplier brands rather than owning the brands like others prefer.

Adamiak: Your passion for independents is second to none, but knowing you were dealing with ALM’s success, as well as the success of our retailers, must have weighed on you during Covid?

Part of the ALM strategy is being famous for our brands – this also includes our range of owned and exclusive products for our retailers.

It was hugely important for me to provide end-to-end service for our retailers and venues.

Baddock: Our retailers have an up-close view of their customer and to them. However, it does require a balance as all retailers have

Adamiak: You’re a huge advocate of driving the right leadership behaviours. What does leadership mean to you?

differing experiences in their stores. The view of the total network,

Baddock: I have worked for organisations where people wore

together with the up-close view, is required every day. This balance

name badges with title and length of time in the business. Title,

can create sliding door moments.

multiplied by years served, determined an artificial hierarchy: the

an intimate relationship with them so you can never stop listening

During Covid, listening to a National Retail Board (NRB) member

longer you were in the business the more perceived authority you

talk about one of their shoppers asking for the “cheapest beer you

had. When I came to ALM there was no hierarchy at all. You felt like

have got” – this was an insight which proved that being close to the

you were on the same level, you could have the important and hard

customer through our retailers is a massive competitive advantage.

conversations, and as a leader I loved that. There is an old saying that

At the beginning of Covid we had the option to pull back trade

“the summit melts from the bottom”, therefore the person sitting at

spend and sell liquor for more, but shoppers were looking for value with

the top doesn’t know they have a problem until the water is lapping

the fear of the unknown. Off the back of the NRB recommendations

at their feet. Unless you’re in contact with where it is melting you

we made the decision keep our promotional program and our

don’t realise you have a problem and don’t do something about it

foot on the accelerator. That was a sliding door moment for us to

until it’s too late. Therefore, you must give everyone the freedom to

remain competitive. When the consumer went to their local store for

speak openly and honestly, particularly with the CEO. I have also

12 | National Liquor News

Australian Liquor Marketers

developed relationships with retailers, who I see as peers, who speak

• You work through the ‘how’ and become consciously competent.

openly about their truths and have the courage to trust me to gather

•A nd finally, when it becomes second nature, you become

this information and do the right thing by the entire business.

unconsciously competent. You have to be careful at this stage as confidence can be seen as steamrolling others. Always try to

Adamiak: You talk of decision making as 70 per cent alignment and 100 per cent commitment in a role, like a CEO, however, decision making and gaining commitment isn’t easy.

seek to understand before you seek to be understood.

I found this could be applied to so many things. As you work through the framework having a team around you is critical – one that you know is on the bus. You need their support but also their

Baddock: Decision making, particularly in leadership roles can often

trust to share a differing of opinion and a reason why to work

be subconsciously made – it becomes part of your DNA so you must

through. You need followers who trust you and have confidence

avoid making a call before the debate commences. You owe it to your

in your ability to make decisions. The good followers, particularly

team to allow them to bring ideas to the debate. “The sum of the

in a role like this, if part of decision will then go and execute what

team is greater than the sum of the individuals.” It’s a well-trodden

you have collectively decided.

line but hardly ever practiced in the C-suite.

I know I have a strong value set around fairness when it comes

Adamiak: Passing the baton is never easy and certainly not easy for you with your health playing such a big (and important) role for you. What advice would you give the next CEO?

to decision making. However, this doesn’t happen overnight and

Baddock: After doctors told me that I needed long term rest to

needs to be built through experience and confidence in your own

recover from cardiomyopathy, my mother called me and said that

ability. When I started my leadership journey, I had a framework

she was worried. It was a good reminder to stop and think about my

for decisions: what is right for the customer, right for the business,

priorities – Samantha, my kids and now the grandchildren. So yes,

right for the people in the business, right for the long term, and have

making this decision was extremely hard but also the right thing for

we got the money?

me and my wonderful family. As much as it was a difficult call, which

Your beliefs and values that sit under the water line allow you to make decisions subconsciously, and you must be aware of this to allow passionate, unhindered debate.

I use a model where I try to understand my competence (and others) on the subject at hand:

took some time to make in the end, it was also a simple one to make.

For the next CEO it is simple: be your own person, execute with

• When you start out you are unconsciously incompetent.

your flare and style, be the best you can be, make a difference and

• You find out how to do something and shift to consciously

have a great time doing it. Go after your own ideas and don’t live in

incompetent.

anyone’s shadow.

Nicholas, Anthony and Chris Baddock with dog Gigi and kids Harriet and Lottie

■

Chelsea (Daughter in-law), Sue (Mother in-law) and Samantha, with dog Gigi and kids Harriet and Lottie

November 2023 | 13

Retail Drinks Australia

Retail Drinks celebrates a solid year at its

2023 Summit and Awards The 2023 Retail Drinks Summit and Industry Awards were held last month at Doltone House in Sydney.

Retail Drinks Australia held its annual

Policy and advocacy achievements

Industry Awards

Industry Summit and Awards last month

Waters outlined some key wins for Retail

The Retail Drinks Industry Awards celebrates

with more than 400 members and industry

Drinks, both on federal and state levels,

the retailers and suppliers who provide

colleagues in attendance across the events.

including the development of the industry

the exemplary customer service, product

The Summit was opened by Retail Drinks

first Online Alcohol Sale and Delivery

knowledge and outstanding professionalism,

CEO Michael Waters, who alongside Kary

Code of Conduct, which was made in

that make our industry great.

Petersen, Head of Policy & Advocacy,

collaboration with industry, government,

Retail Drinks Chairman, John Carmody,

provided an overview of the current

and community, to enhance compliance

said the awards are an opportunity to

regulatory landscape impacting the retail

in the responsible online sale and delivery

“celebrate the best of our industry” as he

liquor industry.

of alcohol.

welcomed guests on the night.

“Our mission is clear, it’s to ensure a

In partnership with DrinkWise Australia,

He said: “Our industry is at its best

stronger and more unified voice for the entire

Retail Drinks has developed and launched

when we come together, shake hands, pat

retail liquor sector, and our work falls broadly

‘Choose to DrinkWise’, an initiative, which

each other on the back, clink glasses, make

across two core areas: policy and advocacy

aims to promote responsible alcohol

new friends, see old friends, share stories

and member services,” said Waters.

consumption through retail moderation

and importantly, celebrate the best of our

“From a policy and advocacy perspective,

messages. Other initiatives include ID25,

industry, and how fortunate we are to be

we engage both industry and government

the ‘Don’t Buy it For Them’ campaign,

a part of it.”

to promote compelling evidence-based

and product ranging guidelines that were

Total nominations across all categories

policies that provide our members with the

developed to help liquor retailers make

grew by eight per cent this year to more

best chance to succeed in business. From a

smarter product ranging choices.

than 440. And in the individual awards

member services perspective, we provide

Waters also highlighted another new

categories including Liquor Store Owner,

members with trusted support, resources,

initiative set to launch, ‘Safe to Serve’, which

Manager and Young Liquor Retailer of the

discounts, exclusive deals, professional

will look to tackle the increasing incidence

Year, the number of nominations grew by

development opportunities, all to improve

of retail crime that’s happening across the

more than 50 per cent. There was a total of

every aspect of their business.

country. The Safe to Serve initiative will

12 award categories on the night, with six of

“We act as a single unified forum on

include a step-by-step guide for retailers to

those being retail focused.

agreed liquor issues across Australia, and

assess their risk level along with proactive

Tess Sharp, Store Manager at Dan

we communicate the collective views of

steps, resources, and collateral to help

Murphy’s Richmond in NSW was named

our members.”

minimise this risk level.

the 2023 Young Liquor Retailer of the Year

14 | National Liquor News

Retail Drinks Australia

and will now join the Retail Drinks Board as an observer for the next 12 months.

Sharp said she is humbled to have been selected by the judges from a list of more than 80 fellow nominees from across the country.

“I feel so incredibly humbled and grateful for the team at Dan Murphy’s Richmond NSW. I would not be here without their support, and I owe a lot of my success to them,” she said. “I feel really lucky to be passionate about what I do and have a real sense of purpose every day I come to work.”

Steven Dinnell from Porters Liquor St Ives Village in NSW was named the 2023 Store Owner of the Year. This is the second time Dinnell has taken out this award, having also won the inaugural Liquor Store Owner of the Year award in 2019. Dinnell has also been given the opportunity to join the Retail Drinks Board as an observer for the next 12 months.

When it comes to running a successful liquor store, Dinnell says that the key is to never be afraid to fail and to give everything a go.

He also encourages young liquor retailers to find themselves a good mentor to turn to for advice and to bounce ideas off.

“Winning this award for a second time has provided me with the recognition that I am still on the right track. I have a passion for liquor retailing and it’s great for that passion to be recognised by my industry peers,” he said.

First Choice Liquor Market was awarded Online Liquor Retailer of the Year award for 2023, which Steve Higginson, Coles Liquor General Manager – Operations & Supply Chain, said is a fantastic achievement for the team.

“Coles Liquor is incredibly proud of all the team at First Choice Liquor Market for winning Online Liquor Retailer of the Year. This is a fantastic achievement and is a testament to the hard work and dedication our team put in every day. On top of this great win, we

2023 Retail Drinks Industry Awards Winners: Liquor Store of the Year: Old Bar Cellars, NSW Large Format Liquor Store of the Year: Dan Murphy’s Highbury, South Australia Online Liquor Retailer of the Year: First Choice Liquor Market Young Liquor Retailer of the Year: Tess Sharp, Dan Murphy’s Richmond, NSW Liquor Store Manager of the Year: William Clark, Cellarbrations at Wingham, NSW Liquor Store Owner of the Year: Steven Dinnell, Porters Liquor St Ives Village, NSW

also had a large number of our Liquorland and First Choice Liquor

Sales Representative of the Year: Glen Calvert,

Market teams from across the country named as finalists – which is a

Australian Vintage Limited

great achievement in itself.”

Beer Supplier of the Year: Carlton & United Breweries

Dan Murphy’s in Highbury, South Australia took out the award for Large Format Liquor Store of the Year, and Dan Murphy’s Managing Director Agi Pfeiffer-Smith was thrilled by the recognition.

“This is well deserved recognition for team members who go above

Wine Supplier of the Year: Treasury Wine Estates Spirits Supplier of the Year: Pernod Ricard Australia Services Partner of the Year: Australian Liquor Marketers National Supplier of the Year: Pernod Ricard Australia

and beyond every day to assist our customers on their drinks discovery journey, and to help the category thrive,” said Pfeiffer-Smith.

Rounding out the retail winners were Old Bar Cellars in NSW, which was named Liquor Store of the Year, and William Clark from Cellarbrations at Wingham, NSW, who was named Liquor Store Manager of the Year.

Retail Drinks CEO, Michael Waters thanked all those involved in making the 2023 Awards Program a success and congratulated the night’s winners.

■

November 2023 | 15

LSA WA

LSA WA celebrates the very best in liquor retailing Around 300 guests gathered at the Hyatt Regency in Perth to celebrate the Liquor Stores Association’s 28th annual Liquor Industry Awards.

The Liquor Stores Association of

“Both Rob (my business partner) and

abuse in the Kimberley, and he urged the

Western Australia held its 28th annual

myself feel very proud to be recognised as

State Government and local stakeholders

Liquor Industry Awards last month, with

both best country and best WA independent

to adequately address the problems around

Dunsborough Cellars taking out two of the

liquor store. Our team has worked extremely

alcohol abuse in regional communities.

major retail awards.

hard to provide a quality responsible liquor

“We’re fighting every day, as a business and

service, both to our community and for the

for our community…. there’s total dysfunction

many travellers that visit our region.

of our department and unfortunately, it’s got

The South-West liquor store won both the Country Liquor Store of the Year as well as the Peter Basioli WA Liquor Store of the

“We’re committed to showcasing our local

really bad, that we’ve got to the stage where we

Year – an honour that Dunsborough Cellars

producers, to providing a route to market for

need to actually restrict our way of life because

Owner, Geoff Davies, was thrilled by.

emerging producers and to putting back into

we can’t regulate society,” he said.

These are the first awards to be won by

local community and sporting groups. Our

The awards proceedings were marked by

Davies and Dunsborough Cellars since

town is rapidly expanding and has dramatic

an emotional tribute to industry stalwart

opening the store in 2014, and it’s the first

increases in tourism at certain times of the

Brian Sheehy who sadly passed away in

time a country liquor store has won the

year, which has provided challenges, but we

November last year following more than

overall award since 2019.

are so fortunate to live and be part of one

20 years in the industry, most recently for

the most beautiful wine and tourism areas

Samuel Smith & Sons and Negotiants. The

in the world,” he said.

2023 Sales Representative of the Year – Wine

Voting for the best store is based on scores by dozens of sales representatives from wineries, beer suppliers, and distilleries

It was also a good night for Liquor

from across WA, and Davies said that the

Barons, with Liquor Barons Marmion

award was a fantastic acknowledgement

winning Metropolitan Store of the Year,

from the industry.

and Darren Spackman from Liquor Barons

Employee of the Year award

in Kununurra taking out the Anita Grace

Guy Southern from Copper & Oak Liquor

Community Service Award.

Merchants won the inaugural Employee of

Speaking to National Liquor News, Davies said that to win regional liquor store

award was renamed in his honour and won

by Neil McPherson from Off the Vine.

of the year is a real achievement and very

Spackman was recognised for his strong

the Year Award, which was introduced this

humbling, but to win the overall liquor store

collaboration with WA police and the local

year to replace the Young Liquor Retailer of

on top of that is a real thrill.

council to help reduce harm around alcohol

the Year award category.

16 | National Liquor News

LSA WA Guy Southern, Copper & Oak

Southern, who was humbled just to be nominated alongside nine other worthy contenders, was delighted by the win, and said that he has subsequently been receiving some lovely feedback from the Western Australian liquor industry.

National Liquor News took the time to catch up with Southern after the awards night to find out what he enjoys most about the industry.

In 2015, Southern left a longstanding career in FMCG in search of something else, and without any real plan. At the time he was involved with beer writing, which developed into consulting around the WA beer industry and some beer judging.

During the early Covid lockdowns in 2020, he applied to work one night shift a week at Copper & Oak Liquor Merchants, and he’s still there today. When asked what he is most passionate about in his role at Copper & Oak, he enthusiastically says that it’s all about the customer. “[I strive to create] an environment where relationships develop over time, people explore new products while still being able to enjoy favourites.

Learning and sharing knowledge with the team and our community is endlessly rewarding, and fun,” he says.

“Working at an independent retailer provides scope to support smaller

LSA WA 2023 Lion Liquor Industry Award winners Peter Basioli WA Liquor Store of the Year: Dunsborough Cellars Metropolitan Liquor Store of the Year: Liquor Barons Marmion

producers and offer a diverse range. We retail around 1,500 unique beers,

Country Liquor Store of the Year: Dunsborough Cellars

700 whiskies, 200 gins and a broad range of wine. This diversity allows

Anita Grace Community Service Award: Darren

for fun beyond the transactional, something our customers really enjoy.

Spackman, Liquor Barons Kununurra

“I love being the connection between producers and customers, celebrating and sharing their stories, and building knowledge. Add in the dance of creativity and commerce, and I hope that the sum of my efforts helps build culture, and our industry.”

Southern, who has a love of music and collects vinyl records in his spare time, has come up with a unique initiative at Copper & Oak, and one which has been adopted in-store by other independent retailers. He has developed Copper & Oak Radio and Copper & Oak Chill Radio on Spotify to help create a good energy and in-store vibe, one which complements the products they are retailing.

When it comes to offering advice to other people considering a career

Lion Liquor Industry Media Award: Sarah Crawford (The West Australian) Employee of the Year: Guy Southern – Copper and Oak Sales Representative of the Year – Beer: James Peacock – Coopers Premium Sales Representative of the Year – Wine: Neil McPherson, Off the Vine Sales Representative of the Year – Spirits/RTDs: Justyn Brady – Brown Forman Supplier of the Year – Beer: Good Drinks Australia Supplier of the Year – Wine: Off the Vine Supplier of the Year – Spirit/RTDs: Brown- Forman

in liquor retailing, Southern says to really look at it as a long-term career and to make sure to find the fun in every day.

Geoff Davies, Dunsborough Cellars

“There are so many opportunities, and while you may need to chart your own path, this is a profession that will reward for a whole career.”

Peter Peck, CEO of LSA WA, said that this year’s event was the best in years.

“There has been so much to celebrate and commemorate this year but at the end of the day it’s about honouring and acknowledging the demanding work put in by these small family-owned businesses.

“The contribution that our members and suppliers make to the local community often goes unnoticed, so this is an event to remind everyone the important role they play.

“I congratulate the award winners and thank all our partners for their ongoing support,” he added.

■

November 2023 | 17

News The latest liquor industry

For retailers around the country

ILG’s new digital initiatives At the recent ILG Family Reunion, which took place at The

While the app offers e-commerce services, the main function

Star Gold Coast, the group shared updates on the recent

is to entice customers through the doors of physical stores with

amplification of its digital platforms. ILG CEO Paul Esposito

targeted and dynamic in-store vouchers, also leading to more

explained that members will benefit from the roll out of new

effective promotion reporting for suppliers.

digital touchpoints at no cost to them.

“We continue to invest in digital solutions and e-commerce platforms. To date this has delivered an additional 105,000 orders, which represents $6 million in sales.

“The newly formed digital team has been working on initiatives

Having undergone in-venue testing, the app is about to be rolled out to all Fleet Street banner group venues, with phase two seeing the rollout to Super Cellars and Bottler.

Moving onto ILG TV, Gardner explained that the development of ILG’s TV advertising initiative eliminates hardware while

such as digital wallets, loyalty programs and designing new banner

providing members with a digital advertising platform that is easy

apps to help boost sales. It’s about understanding where our

to control. The key feature of ILG TV is the power to promote new

members need to be when it comes to the electronic platforms.”

products or offers, in a way that is easy, modern, and personalised.

Scott Gardner, Head of Sales at Daily Press Group, shared

ILG TV, a small device which plugs into any TV or HDMI

an update on new initiatives and insights into ILG’s stance in the

socket, can be controlled from ILG HQ with group-wide

digital world.

promotions, as well as giving venues the capability to control

Having worked with ILG for two years now, Daily Press is supporting the group with the development of its digital

their own personal advertisements.

Gardner explained that ILG Plus is the last step in simplifying

platforms and digital marketing strategy. The strategy update

digital marketing for both members and customers, expected to

covered three main products, the ILG Wallet, ILG TV and ILG Plus.

roll out in 2024.

“If you’re not owning the space on someone’s mobile phone,

“ILG Plus will deliver any marketing service you want in under

you’re missing out. This is the most valuable piece of real estate

four clicks,” he said. “You will have access to a lot of services,

that you can have belonging to your customers,” said Gardner

including ILG Studio, social media, messaging services, ILG TV,

when speaking about ILG Wallet, which is designed to act as an

print portals, merchandising and more, in less than four clicks.

instant reward program and provide customers with exclusive offers and marketing collateral only available through the app.

18 | National Liquor News

“When this is launched, ILG will have the best digital platform of any retail systems in Australia.”

B E PA RT OF A USTRALI A’S LARGE S T LIQU OR C O- OP E RAT I V E

Record GROWTH 4 years running Record breaking return to members & FREIGHT SUBSIDIES Reliable support provider 97% SERVICE LEVELS Integrated digital solutions FREE OF CHARGE Commercial transparency NO HIDDEN COSTS Banner membership choice and flexibility through 6 distinct brands with NO MONTHLY MEMBERSHIP FEE TRADING TERMS to suit your business OWNERSHIP of 2 distribution centres BUYING POWER from an extensive list of Suppliers who are fellow-members

Pat Kenny (NSW)

0409 308 341

www.ilg.com.au

Craig Stephenson (QLD)

0434 575 589

News

ALIA celebrates Australia’s off-premise On Wednesday 25 October, the liquor

It’s great to see independent retailers

said: “This award is recognition of

industry celebrated its night of nights, the

recognised for their continued performance

our customer focus and our ongoing

Australian Liquor Industry Awards (ALIA),

and partnership in the industry.”

determination to understand their needs

held at Sydney’s Star Event Centre. With

Camperdown Cellars on Paramatta

and deliver solutions above and beyond

more than 60 awards up for grabs and

Road in NSW won Best Liquor Store and

their expectations. Ultimately, awards like

close to 600 people in the room, the 2023

was accepted by an ecstatic Scott Corby

this can only be achieved when you have

ALIAs was another jam-packed night.

(Operations Manager) and Jesse Ball

a talented, highly collaborative team.

(Store Operations).

Cheers to everyone at Pernod Ricard

Bottlemart was named Best Retail Group for the second year running, which

Speaking to National Liquor News,

Australia – this one is thanks to you.”

came as a delight to the team at Liquor

Corby said: “I don’t have the words

Marketing Group (LMG).

to describe the feeling. We’re so

huge congratulations to all the winners,

overwhelmed. We just look after our

highly commended and all the finalists

customers the best we can.”

and a massive thank you to all the

Gavin Saunders, CEO, LMG, told National Liquor News: “To receive this

On behalf of National Liquor News, a

award for retail group of the year two years

The final retail award for Best Off-

sponsors and attendees for helping to

running is a fantastic acknowledgement of

Premise Supplier was won by Pernod

make another awesome ALIA night. Full

our incredible retailers, the LMG team and

Ricard, and Glen Scarlett, Managing

coverage of the event will be published in

the partnership we have with our suppliers.

Director for Pernod Ricard Australia,

the December issue.

Big changes at Coles Liquor Coles Liquor has announced changes to its store structure and leadership team, as well as the introduction of a Buy by Category, Sell by Banner strategy.

“The changes create greater simplicity in how we buy and differentiation in how we sell across Liquorland, First Choice Liquor Market and Vintage Cellars. They are designed to build on the category model that has served us well with our suppliers and customers to ensure that our growth continues into the future,” a Coles Liquor spokesperson explained.

This new strategy comes with a number of changes on the executive level, with Michael Bornholdt entering the role of Head of First Choice Liquor Market and Carmen Fellows becoming Head of Vintage Cellars.

The new Head of Liquorland is yet to be announced. In addition, Ed Scully will step down from his current role of BCM of Vintage Cellars. Scully will assist in the transition period in the role of Acting Head of Commercial Growth Strategy and Enablement.

These executive changes will support the creation of individual teams for each banner, which will in turn drive distinction between each of the three banners.

20 | National Liquor News

News

Liquor Barons launches new ‘Legit Value’ brand campaign Liquor Barons has launched a new marketing campaign, ‘Legit Value’, which highlights the group’s community support, local knowledge, personal service, and product range.

The new campaign is a continuation of the successful Legit Locals campaign from previous years. Liquor Barons Marketing Manager Lisa Hegarty said that the campaign will emphasise that Liquor Barons is about more than just low prices.

“Liquor retailing is a competitive game, with the major chains battling it out on price. As a 100 per cent WA owned and operated co-op, Liquor Barons offers our customers so much more than that. We pride ourselves on providing them with real

“The Liquor Barons unique selling proposition has always

value, personal service, in-depth knowledge, a tailored range,

focused on being WA’s only liquor co-op and the brand

convenience, and support for the local communities that we

campaign ‘Legit Locals’ succeeded in delivering that message.

as Legit Locals are part of, which is how Legit Value was born,”

This new Legit Value brand campaign takes Legit Locals one step

Hegarty said.

further, by showcasing the value that our Legit Local credentials

Mimicking the bold headlines of stereotypical retail

can offer to our customers,” Hegarty continued.

campaigns and with a playful 50s design, the campaign

The campaign features 13 different executions, beginning

highlights the group’s community support, local knowledge,

on large format billboards and subsequently rolling out across

personal service, and product range.

digital, social, print and POS over the summer.

Independent retailers see success in wine e-commerce A recent Euromonitor report revealed that wine accounts for 37 per cent of online alcohol sales, compared to 23 per cent of in-store sales.

For Paul Heilman, owner of Top Cellars, wine plays an even larger role in both brick and mortar and online sales than indicated in the Euromonitor report.

“In fact, we do more wine sales online than the report’s percentage suggests, and our in-store wine sales are also strong,” he said.

The Euromonitor report indicated that small and independent retailers are particularly successful in wine e-commerce. This success can be attributed to unique and region-specific wine ranges, and instore experience building loyalty in the e-commerce sphere.

Euromonitor suggested that the prevalence of wine e-commerce indicates that wine is less likely to be an impulse purchase, but retailers that spoke to National Liquor News had differing opinions.

Some found that wine was highly planned due to factors such as meal parings and special occasions, while others found that wine plays a prominent role in impulse-driven quick-commerce.

Over the coming years, the e-commerce space will continue to grow as more stores introduce e-commerce sites and existing sites become more sophisticated and integrated.

November 2023 | 21

News

Post-pandemic behaviours and the shift to home consumption Despite the easing of pandemic restrictions in recent years, research by the IWSR indicates that alcohol consumers are still showing a preference for home consumption versus on-premise.

While bars and restaurants have bounced back since 2020, most markets are yet to see their on-premise share of overall alcohol consumption reach pre-pandemic levels.

Behaviours are driven by a number of factors, such as convenience and the increased cost of living. While premiumisation persists, economic pressures have prompted many drinkers to continue their consumption of premium brands at home as a cost-effective alternative to the on-premise.

As well as a shift from consumers visiting the on-premise to recreating experiences at home, bricks and mortar retail has also felt the impact of consumers opting for convenience, as CEO of Retail Drinks Australia Michael Waters explains.

“According to our Online Alcohol Sale and Delivery Research Report [published in July this year], revenue from online alcohol sales increased at an average of 18 per cent per annum over the 2016 to 2021 period, reaching $1.9 billion in FY21 and $2.1 billion in FY22.

“There is still strong projected growth in home delivery of alcohol over the coming years with predicted revenue growth of 25 per cent from FY22 to FY28.”

Chris Baddock, former CEO, ALM

Chris Baddock steps down as Metcash’s CEO of Liquor Chris Baddock has made the difficult decision to retire from his role as CEO of Metcash’s Liquor pillar due to ongoing health issues.

Baddock will take a four month break to focus on his health and will then commence a part-time advisory role with Metcash to assist with the ongoing growth and success of the Liquor pillar, which includes Australian Liquor Marketers (ALM) and Independent Brands Australia (IBA).

Since joining Metcash in 2019, Baddock has overseen sales growth of almost 40 per cent across all key areas of Metcash’s Liquor pillar. This includes sales to retail and onpremise customers, and in owned and exclusive brands. He leaves the liquor team in a strong position to continue with its successful growth strategy.

John Barakat, the liquor pillar’s General Manager of Merchandise and Operations, will lead the liquor team while Metcash undertakes an extensive search for a successor, including both internal and external candidates.

The team at National Liquor News would like to wish Chris Baddock all the best for a full and speedy recovery.

22 | National Liquor News

News

Government safeguards Australian Prosecco production The Australian Government has walked away from a freetrade deal that would prevent Australian winemakers from labelling their wine as Prosecco. The Minister for Trade, Senator the Hon Don Farrell, has been in trade talks with the European Union during the G7 Trade Ministers’ meeting in Osaka, but has turned down the trade deal that many Australian winemakers deemed unfavourable.

Australian Grape & Wine CEO Lee McLean congratulated Senator Farrell on making what he believes is the right choice for

accept a deal that is not in the interest of Australian prosecco

the Australian market.

producers or the broader agricultural sector.

“As the industry continues to suffer from crippling trade

“Any outcome that sought to reduce our existing market

disruptions, the global pandemic and various weather events in

access would be detrimental to our burgeoning prosecco

recent years, the growth of the prosecco has been a shining light

industry and contrary to the intent of a free trade agreement

and lifeline for so many Australian producers,” said McClean.

which seeks to increase market access and remove trade

“We commend the resolve of Trade Minister Don Farrell in

barriers. Australian prosecco producers just want to retain the

walking away from a free trade deal that was not in the best

right to use “prosecco” as a grape variety in both our domestic

interests of Australian prosecco producers. The Government has

and international markets,” McClean commented.

made the right decision.

“We encourage their continued dialogue with the EU to seek

“We are fully supportive of the Australian Government’s decision to step away from ongoing negotiations rather than

a mutually beneficial solution that will enhance opportunities for both European and Australian markets,” he concluded.

The Dan Murphy’s Cellar in Martin Place

Retail and hotel sales growth continues for Endeavour Endeavour Group has reported its results for the first quarter of the 2024 financial year with retail sales through BWS and Dan Murphy’s up 2.6 per cent on the same period last year.

Speaking about the result, Endeavour Group Managing Director and CEO Steve Donohue, said: “The Group has continued to demonstrate solid trading across the quarter, with our brands and offers resonating strongly with customers.

“Retail sales through BWS and Dan Murphy’s grew 2.6 per cent compared to the prior period while our total retail business, which includes specialty businesses, delivered headline growth of 1.9 per cent and 1.2 per cent on a comparable basis.

“In retail, customers are searching for value and discovery, which is reflected in shifting category trends, including higher demand for mainstream beer, rosé and pre-mixed drinks. New products remain a key driver of customer engagement and growth. In the Pinnacle Drinks (owned and exclusive) brand portfolio we continue to innovate to meet this demand, with products such as the carbon neutral ‘Largo’ beer range, launched in partnership with Australian music act Lime Cordiale, and ‘Ovata by Oakridge’, a premium Yarra Valley sparkling wine crafted from select parcels of Chardonnay and Pinot Noir, launched in time for Spring Racing and the festive season.”

Donohue is optimistic about Endeavour’s performance during Q2, with key events such as Black Friday and Cyber Monday and peak periods such as Christmas fast approaching.

November 2023 | 23

Marketplace Brand news and promotions

Mount Riley Wines demonstrate quality and value Mount Riley Wines from Marlborough, New Zealand, have become one of the mainstays of the Australian liquor scene since first being imported by Vintage House Wine and Spirits in 1996, with 2023 marking 27 years of this solid relationship built on shared values of trust, honesty and respect, and a love of fine, fresh wines.

The Buchanan Family, founders and owners of Mount Riley, have been in the Marlborough wine region for six generations, establishing Mount Riley Wines in 1992. Being family-owned and estate grown allows Mount Riley to control all aspects of production from the vineyard through to the finished product.

The cool climate region of Marlborough enjoys a long growing season with mild to warm days and cool nights ensuring fruit retains freshness and varietal character. Well known for its Sauvignon Blanc, the Mount Riley range reflects the diversity of quality vineyard sites. The Marlborough region has great potential for other aromatic white varietals such as Pinot Gris as well as the delicate Pinot Noir grape and Mount Riley carefully evaluates each

1800 Tequila extends premium range with new 1800 Cristalino 1800 Tequila has extended its premium tequila range in Australia with the introduction of 1800 Cristalino, a crystal clear Añejo Tequila presented in a crystalline bottle.

Crafted using 1800’s 220-year-old Añejo recipe, which is barrel aged and further finished in port wine casks to create a unique finish, the liquid is then filtered to create a clear and smooth Añejo-style tequila that magnifies the flavour and aromas offered from the barrels, while maintaining the herbal and sweet notes from the agave.

1800 Cristalino is a smooth tasting sipping tequila crafted for premium spirit lovers, offering the complexity of an Añejo tequila and the smoothness of a Blanco.

“As our new ultra-premium offering, we’re thrilled to launch 1800 Cristalino to our 1800 Tequila range in Australia,” said Stelios Papadopoulos, 1800’s Global Tequila Specialist. “Beautifully layered from bottle to serve, 1800 Cristalino offers a truly spectacular sipping experience.

“Cristalino-style tequilas are now the highest selling ultra-premium tequilas in Mexico, and we have seen volume sales of this new style double in the US since 2020. Its success is really being driven by its appeal to both light and dark spirits drinkers – it’s smooth, it’s flavoursome and it’s versatile.”

24 | National Liquor News

wine to reflect the distinct terroir of the region.

Mount Riley’s Estate Range is great quality and value. Each wine in this range is fresh with pure, vibrant fruit flavours and aromas. The range imported includes a fresh and lively Sauvignon Blanc, fruit filled Pinot Gris and a silky, highly approachable Pinot Noir. By keeping the range imported into Australia allows the Vintage House team to focus on delivering great tasting wines, at a great price point backed up by exceptional service.

Marketplace

Squealing Pig releases NOLO range New Zealand winemaker Squealing Pig has announced a new range of wine alternatives, with its new no- and low-alcohol (NOLO) wine hitting Australian shelves last month.

As consumers look to moderate their alcohol intake and lean into the better-for-you trend, Squealing Pig has responded to market demand for a full flavour wine with a lower ABV. Joining the portfolio of full-strength wines are six new varieties in the zero and lower alcohol range.

The range includes Zero Sauvignon Blanc, Zero Rosé, Mid Pig Sauvignon Blanc, Mid Pig Prosecco, and Mid Pig Pinot Noir.

Coming in both 750ml and 375ml bottles.

This new range of NOLO wines has been designed to cater to a wide variety of palettes and preferences, ensuring that there is a full flavour alternative for consumers who are looking to moderate or remove their alcohol intake altogether.

With the Zero and Mid Pig ranges, Squealing Pig is committed to its usual quality and taste, while offering an alternative option that does not exclude from social situations.

Four Roses lands in Australia Four Roses has finally arrived on Australian soil, and it’s here to stay thanks to Vanguard Luxury Brands. Established in 1888 in Lawrenceburg, Kentucky by Paul Jones, Jr. (known as ‘The Romantic Founder’ for naming the brand after his favourite flowers), Four Roses is one of the US’s most beloved whiskeys and a cult favourite in the industry for its smooth consistency and value.

A true American legend, Four Roses survived prohibition and two world wars. In fact, Four Roses was one of just six distilleries in the USA that was allowed to keep operating through prohibition for ‘medicinal’ purposes. If you were in luck, your doctor or pharmacist could prescribe you a bottle of Bourbon.

Today, Master Distiller Brent Elliot is at the helm at Four Roses Distillery in Lawrenceburg, showcasing his passion and experience in formulating Four Roses’ 10 distinct Bourbon recipes and handselecting barrels for the award-winning

Brown Brothers continues to disrupt sweet wine category

bottlings the brand is known for.

Four Roses Bourbon will be available first, with plans to launch other

Australia’s leading Moscato producer Brown Brothers continues to reignite the fruity

expressions and new innovations in the

wine category with the relaunch of its popular Moscato Strawberries & Cream

coming years here in Australia. A mellow

alongside delightful newcomers Moscato White Chocolate & Raspberry Ripple and

Kentucky Straight Bourbon Whiskey,

Cienna Salted Caramel.

the signature Four Roses Bourbon is a

This exciting trio of wines is set to further reinvigorate the category and recruit a

versatile liquid for crafting cocktails and

younger generation into the world of wine, reinforcing Brown Brothers’ reputation for

has received countless awards including

pushing the boundaries of flavour innovation in the wine industry.

Gold at the Whiskies of the World

The return of Moscato Strawberries & Cream comes on the heels of its extraordinary success during its initial launch. An impressive 89 per cent of shoppers

Competition 2022.

Four Roses will be available exclusively

purchasing Moscato Strawberries & Cream were first-time Moscato buyers,

via Vanguard Luxury Brands from 15

showcasing the wine’s broad appeal and ability to drive recruitment. The wine

November. Contact Chris Lawler for

ranked as the number three highest sales contributor to the white wine category and

more information on christopher.lawler@

delivered an outstanding 5.6 per cent growth to the Moscato white category.

vanguardluxurybrands.com.

November 2023 | 25

Marketplace

Gravity launches fresh new flavour Gravity Seltzer, Australia’s fastest-growing seltzer brand, has recently released a new Watermelon & Salty Lemon Seltzer and it is already proving to be a winner with their fans. Its unique flavours and brew process are what has been fast attracting fans since Gravity launched in the summer of 2022.

Gluten-free, low in calories and naturally Australian, the team brew their products, using industry-leading formulations and processes, as well as natural ingredients sourced from local producers in Australia.

So, imagine a drink that is brewed like beer, but is lighter, bouncier, with less sugar and much more refreshing. That’s Gravity Seltzer.

At only one standard drink per can this is the perfect beverage for

Villa Maria’s Private Bin range is perfect for summer Iconic New Zealand wine brand Villa Maria is inviting

summer consumption. And don’t forget, every sip of Seltzer this summer

consumers to relax and enjoy rewarding moments

plants trees.

this summer with its bold, expressive, and exceptional Private Bin range of wines.

Villa Maria’s extensive portfolio is one the most diverse and highly awarded range of premium wines by any New Zealand producer, fuelling success across the globe.

Grown in stunning landscapes between wild oceans, ancient river valleys and towering mountains, Villa Maria’s aromatic and refreshing Sauvignon Blanc, Pinot Pris, Chardonnay and Rosé wines are the perfect pairing for summer.

A blend of both Marlborough’s Wairau and Awatere Valleys, Private Bin Sauvignon Blanc showcases exceptional balance and consistency in every vintage. The room-filling aromatics and

Never Never’s new drinking tradition Never Never Distilling Co has announced this summer as the season of “the Shelly”. Giving Australia’s cult drinking tradition “the shoey” a makeover, the distillery is encouraging gin drinkers to try “the Shelly” by pouring ice cold Oyster Shell Gin into a shucked oyster shell and finishing it in one.

Pacific oysters sourced locally from Kangaroo Island were used in the production of this summer’s Oyster Shell Gin, requiring just a few dozen shells to convey the subtle flavour. As an ingredient, oyster shell delivers minerality and a subtle sea spray character to the gin.

Oyster Shell Gin uses Kangaroo Island oyster shell, waxflower, Tasmania wakame, coastal daisy bush, saltbush, and round mint to create an expression that pairs well with contemporary seafood.

Oyster Shell Gin is available now for RRP $79 at BoozeBud, First Choice Liquor, and independent bottle shops around the country.

26 | National Liquor News

strikingly crisp character of the wine is why it’s such a popular and memorable experience. The 2023 vintage is recently bottled and already winning accolades, including 90 Points from James Suckling.

Private Bin East Coast Pinot Gris offers a delicious off-dry finish, a classic with its aromas of pear, red apple, and honeysuckle. Private Bin East Coast Chardonnay, from Gisborne and Hawkes Bay where the maritime climate is perfect for slow-ripening Chardonnay, is medium bodied with a refreshing acidity. Kissed pink by the New Zealand summer, Private Bin East Coast Rosé has delicate juicy fruit flavours and a refreshingly dry finish.

Enjoyed chilled out of the fridge, Villa Maria Private Bin wines are impressive whatever the occasion.

Marketplace

These award-winning spirit brands from the US are looking for Aussie homes in 2024

The Baltimore Spirits Co

The Cheers! Spirits from the USA campaign – sponsored by

craftsmanship to create expressive

the Distilled Spirits Council of the United States – is pleased

spirits that can only come from bold,

to announce a few of their member brands are looking to

forward-thinking experimentation. Their

expand into Australia.

portfolio includes Shot Tower Gin (Gold

The Baltimore Spirits Co distils premium, award-winning spirits that express the culture, chorus, and meaning of Baltimore, restoring an industry of rye whiskey and spirits manufacturing to Maryland.

They combine modern distillation techniques with Old World

The brands are all looking to connect with venues,

Winner at New York International Spirits

retailers, and distributors so if you’re looking to add n

Competition and San Francisco World

ew brands and would like to sample these or other

Spirits Competition) and Epoch Straight

American brands looking for presence locally

(Double Gold at the San Francisco World

contact Nicole@agent99pr.com.

Spirits Competition).

Arizona Distilling Co Arizona Distilling Co. prides itself on being the drink of outlaws, unforgettable, handcrafted, and unable to be denied. With six incredible, Arizona-inspired spirits, you’re sure to find one that meets your needs and fits your taste. Copper City Bourbon, Desert Durum Wheat Whiskey, Commerce Gin, Humphrey’s Arizona Malt Whiskey, Park Rye Whiskey, and Mission Vodka are all award-winning.

Rye

Resurgent Whiskey Resurgent Whiskeys are a departure from what you’re used to, a new era in America’s proud, rich history of dark (brown) spirits. Made from a thoughtfully crafted mash bill and aged for several years in custom-charred, virgin American White Oak casks, the Resurgent Whiskeys, Bourbons, and Rye possess a character that invokes America’s rebellious beginnings as well as their love for pushing the envelope. The brand has leveraged the experience and expertise that resulted in being named Best Craft Gin Distillery by USA Today (2020, 2021, 2022) toward delivering a flavour profile, unlike anything you have ever experienced.

John Emerald Distilling Co John Emerald Distilling Co is Alabama’s largest craft distillery and produces Vodka, Gin, three types of Rum (Barrel Aged, Spiced and Silver). Their flagship spirit: John’s Alabama Single Malt Whiskey was the first legal whiskey distilled in Alabama since Prohibition.

November 2023 | 27

Marketplace

Hot Torque hits Australian shelves As the agave spirits category continues to evolve, a new tequila, Hot Torque, is hitting the shelves in Australia.

Introduced by former WA chef and Perth Local Laszlo Till, who has partnered with a

Kentucky Owl Confiscated pays tribute to a storied legacy of whiskey craftmanship

Mexican producer to import the tequila, Hot

Last month, American distillery Kentucky Owl introduced Kentucky Owl

starting to roll out to other states.

Torque is readily available on- and off-premise in Western Australia and Melbourne and

Confiscated to the Australian market. Kentucky Owl Confiscated pays homage

“I was committed to bringing a tequila

to the barrels that were unjustly seized by the Government before the dawning

to the market that everyone could enjoy,

of the Prohibition and lost forever, resulting in a whiskey that stands as a

reflecting the refined palate I had honed as

testament to the art of Bourbon craftmanship.

an award-winning chef,” says Till.

Behind the taste profile stands the renowned Hall of Fame Master Blender John Rhea, who has received countless accolades in his 40-year career.

“Kentucky Owl Confiscated stands as a testament to the dedication and artistry that goes into every drop of Bourbon, crafted from four different

“I was determined to change the perception of Tequila from mere shots to a beverage that could be savoured during a meal, as is customary in Mexico.

distillates, aged 12, 10, nine and five years, this full-flavoured and fuller-bodied

“Our goal is to provide consumers with a

Bourbon promises an exceptional experience for whiskey enthusiasts seeking

unique and enjoyable tequila experience, the

the finest,” says Rhea.

result of years of hard work and inherent risks.

The Bourbon is described as having notes of oak, caramel, mesquite banana

This journey has been a mix of nuts and bolts

bread and dark chocolate on the nose, with the taste of soft oak, caramel, and

and plenty of scraped knuckles along the way.

vanilla wafer in banana pudding with spicy citrus zest on the finish.

“I’m no celebrity, just an Aussie who wants to share with you how Tequila should be.”

Tanica harnesses momentum of wellness trend Tanica is a modern Australian aperitif that brings a depth of flavour that one might expect from a craft spirit, at a lower alcohol strength.

Made with natural ingredients such as desert lime puree, strawberry gum leaf extract and yuzu juice, Tanica’s blends are designed to be savoured with ease. Both refreshing flavour profiles, Salted Plum & Ginger and Desert Lime & Thyme, are onequarter the alcohol strength of traditional spirits and perfect for a daytime spritz with soda water and fresh garnishes over ice.

This distinction positions Tanica as an ideal choice for those looking to embrace moderation without sacrificing taste or the overall drinking experience.

Each 700ml bottle of Tanica is 10 per cent ABV and contain around 11 serves, with an RRP of $52.

28 | National Liquor News

The Hot Torque range features an Añejo, reposado and blanco tequila.

Gallivanter Gin celebrates the flavours of Western Victoria Gallivanter Gin, distilled by Itinerant Spirits Ballarat, delivers rich flavours of juniper, citrus and spice. Notes of creamy lemon drop, and grapefruit, gently warmed with roasted wattle seed, green Szechuan pepper and nutmeg banda contribute to the complexity of the palate.

What distinguishes Gallivanter Gin is its connection to the landscapes of Western Victoria, with hand-foraged botanicals sourced directly from the region’s rich and diverse grounds that become an integral part of the gin’s character giving a well-rounded mouthfeel and smooth aftertaste. Notes of native Lemon Drop Waxflower, lovingly plucked from the Grampians region, elevate the citrus profile, infusing a unique local charm and a hint of earthy authenticity.

Itinerant Spirits are available to be stocked by independent retailers by contacting shop@itinerantspirits.com.

PROVIDING INNOVATIVE SOLUTIONS FOR THE FOOD AND BEVERAGE INDUSTRY Zymus are product formulators providing innovative solutions for the food and beverage industry. We supply an extensive range of Natural and Synthetic Flavours, Extracts, Colours, Enzymes, key food ingredients and processing aids for all your beverage and brewing needs.

Our customers range from start-ups to global leaders in the food and beverage industry.

We work with you from concept to formulation, formulating everything from alcoholic, non-alcoholic, health and wellness finished product concepts.

How can Zymus assist your business? Call us or, even better, come and visit us in Sydney or Auckland and see for yourself exactly what benefits we could offer you.

Zymus Australia 1 Smidmore Street, Marrickville 2204 NSW 1800 009 627 Zymus International Ltd 626 Rosebank Road, Avondale, Auckland 1026 +64 9 820 0075 info@zymus.net www.zymus.net

Marketplace

Son of a Nun launches ‘better for you’ beers Australian Beer Company (ABCo) has released Son of a Nun in response to the rising demand for ‘better for you’ drinks.

The new range consists of two contemporary beers crafted for lager lovers, a zero-alcohol beer and an ultra-low-carb beer. The launch of the new range of beers is the first step into the non-alcoholic space for ABCo, part of Casella Family Brands.

ABCo’s brewer, Greg Short, hopes that the new range will provide options for a wide range of drinkers.

“We know that consumers are more conscious of what they drink, and we believe that our new range of beers will provide them with a refreshing and contemporary option that they can feel good about enjoying,” Short said.

Son of a Nun is available at selected independent retailers nationally. The Low Carb six-pack retails for $22, and Zero Alcohol four-pack for $11.

Vok releases three new Cocktails by Vok RTDs With demand for convenient RTD serves on the rise, Vok Liquers has released three new Cocktails by Vok RTD flavours inspired by classic cocktails.

The range focuses on summer-ready flavours, with Pina Colada, Sex on the Beach, and Raspberry Ripple.

“With the hotter months ahead and Australia’s insatiable demand for convenient drink choices, we want to be a leader within the RTD space, just as we are in liqueurs,” said Michael Newbold, Vok Senior Brand Manager.

The 250ml cans are slim for easy portability and are available in a four pack or a 24-can carton. At only four per cent ABV, the Cocktails by Vok range is approachable while still delivering on flavour.

“At the end of the day, we wanted to offer drinkers fun, full-flavoured and sessionable options at a great price, making them perfect for enjoying everywhere from backyard barbies, beer gardens, picnics and house parties with mates,” Newbold concluded.

A vodka crafted for those who tread the roads less travelled Vansetter Vodka, distilled by Itinerant Spirits Ballarat, is a harmonious blend of malted wheat, barley, and rye, grown locally in the Mallee and Wimmer regions of Western Victoria. It is malted in Ballarat by Joe White Maltings, proofed and finished with locally sourced Volcanic Spring Water from Black Mount at Millbrook.

Vansetter Vodka’s secret lies in its ability to delicately balance bright candied hints with the undeniable decadence of the grains.

Itinerant Spirits are available to be stocked by independent retailers by contacting shop@itinerantspirits.com.

30 | National Liquor News

Marketplace

Mr. Consistent launches Lychee Martini mixer Responding to consumer demand for a lychee-based cocktail, Mr. Consistent has released the latest addition to its premium cocktail mixer range.

“You’ve been asking for a Lychee Martini in every survey we have done – and we’ve finally nailed the recipe to perfection,” says Jeremy Davidson, Co-Founder of Mr. Consistent.

“Tastes like summer, feels like a day surrounded by all your besties, and looks boujie AF in that glass.”

The Lychee Martini showcases the tropical sweetness of the lychee with a floral character that draws flavour comparisons with ripe pears. Light and fresh, the mixer is balanced with the subtle tartness of green apple and the tang of lemon.

Sweet and juicy with a natural acidity by the nature of the fruit, the cocktail is balanced to be enjoyed by a broad range of palates. Mr. Consistent recommends shaking with vodka for the classic Lychee Martini, or with gin as a twist.

Mr. Consistent Lychee Martini is available now online and through independent bottle shops.

this little pig went summer wee wee wee all long

s to here’ ummer the s ve of lo

Retail Drinks

Retail Drinks…

being a member has its benefits!

Retail Drinks helps liquor retailers to operate successfully, says CEO Michael Waters.

While Retail Drinks’ primary role is to advocate for

Service’, developed in partnership with Payments

the rights of the entire Australian retail liquor sector

Consulting Network has helped identify average

with all levels of government, this is complemented

annual fee savings of 36 per cent or $3,507.

by a comprehensive range of services and benefits

Another key service that is highly valued,

designed to help our members do business better

particularly among our independent liquor store

across all aspects of retailing.

members is our in-house HR Advisor – a completely

Put simply, we enhance our members’ freedom

free service for members, providing bespoke advice

to retail responsibly, and we help them to run their

on all staff and HR-related matters, including wage

businesses more efficiently and effectively. This is

rate information and interpretation, recruitment,

particularly important in the current economic

employment contracts, staff entitlements, managing

climate, with cost-of-living pressures significantly

performance and WHS matters.

affecting consumers and businesses alike.

But wait, there are many more services available

When it comes to delivering significant cost

to members, including but not limited to regular

savings to members, three key services are standouts.

e-updates, our Liquor Retailer Handbook, Data &

Firstly, our long-established Business Insurance

Insights, Leasing & Tenancy, Store Security & Safety,

Program is going from strength to strength. Under

Mental Health & Wellbeing, Industry Responsibility

newly appointed brokers and partners Kalin Insurance

initiatives like our Online Code, and Events &

Services, our program is not only delivering tailored

Programs like our Industry Summit & Awards.

and enhanced levels of coverage, but premium reductions of around 20 per cent or $1,200.

We’re also about to launch a new service, the Safe to Serve Toolkit, providing practical steps, checklists, and

With electricity prices soaring, our Energy Health

guidance material to help members better protect their

Check, ran in partnership with Choice Energy is

business and assets, as well as their staff and customers.

also delivering excellent results. Since launching

And if that’s not enough, about a year ago we

this service in 2020 more than $500,000 in savings

commenced the development of nine bespoke ‘on the

have been identified, and members who have used

business’ online learning modules, specifically tailored

this service have saved an average of $3,648 on their

for liquor store owners, managers, and staff. Our new

energy bills.

Industry Training site will be launched soon, with all

Lastly, with cashless payments becoming second

modules freely available to members.

nature for consumers, retailers have seen significant

The bottom line is that being a member has its

increases in merchant service fees. Our unique and

benefits. If you’re not yet a member, what are you

bespoke Merchant Services ‘Pricing Comparison

waiting for?

32 | National Liquor News

■

“Put simply, we enhance our members’ freedom to retail responsibly, and we help them to run their businesses more efficiently and effectively.”

Michael Waters CEO Retail Drinks Australia

These award-winning

spirit brands from the US are looking for Aussie homes in 2024 The Cheers! Spirits from the USA campaign – sponsored by the Distilled Spirits Council of the

United States – is pleased to announce a few of their member brands are looking to expand into Australia.

The brands are all looking to connect with venues, retailers, and distributors so if you’re looking to add new brands and would like to sample these or other American brands looking for presence locally contact Nicole@agent99pr.com

Strikeforce

It is the season Stephen Wilson, Category & Insights Manager, Strikeforce, looks at how retailers can tap into Christmas spending.

“The lead-up to the Festive Season is more than just a time for joy and celebration, it’s a goldmine of opportunities for businesses to boost their sales and profitability.”

Stephen Wilson Category & Insights Manager Strikeforce

The chill of winter is a distant memory, temperatures

additional discounts or benefits if customers spend

are on the rise and the events season is underway.

above a certain threshold.

The various football codes are reaching the pinnacle

Rewarding loyal customers with exclusive perks

of their season, Spring Racing Carnival has begun,

and discounts is a great way to encourage additional

the cricket season is not too far away, and the smell

purchases. During the festive season, you can offer

of barbeques are in the air.

a temporary boost to your loyalty program. For

Despite a challenging year from an economic

instance, provide double points for purchases made

perspective, people are keen to celebrate the arrival

in December or early access to special promotions for

of spring and relax and unwind. This provides the

VIP members. This can motivate customers to spend

perfect opportunity to unlock incremental sales and

more to reach these benefits.

boost takings.

The lead-up to the Festive Season is more than

recommendations to customers based on their past

just a time for joy and celebration, it’s a goldmine of

purchases and browsing behaviour. If a customer is

opportunities for businesses to boost their sales and

looking at a specific product, suggest complementary

profitability. One of the most effective strategies for

items that go well with it. By tailoring suggestions to

increasing revenue during this time is through upselling.

their tastes, you’re more likely to make a successful upsell.

Here’s some suggestions about how off-premise

When customers are considering a purchase,

liquor stores can make the most of this festive season.

provide them with upgrade options for gifting,

Creating festive bundles is a fantastic way to

particularly as we get closer to Christmas. Be sure

entice customers to spend more. By grouping related

to highlight the benefits of these upgrades. Many

products together and offering them at a slightly

customers are willing to spend a bit more for higher

discounted price, you can encourage customers to

quality, especially during the festive season when they

buy more than they originally planned. This not only

may be buying gifts for loved ones.

increases the average transaction value but also makes customers feel like they’re getting a good deal.

34 | National Liquor News

Leveraging data can offer personalised product

In conclusion, the festive season presents a prime opportunity for businesses to execute upselling

The urgency of limited time offers can be a powerful

strategies and increase their revenue. Off-premise

motivator for customers. During the festive season,

liquor stores can effectively tap into the holiday spirit

consider daily deals, or weekend specials. Highlight

and drive higher sales. The key is to focus on providing

the time-sensitive nature of these offers to create a

value and making the customer’s shopping experience

sense of urgency, driving customers to make quicker

enjoyable, which will lead to more significant upsell

purchase decisions. You can also upsell by offering

success and happy, satisfied customers.

■

DrinkWise

Responsible consumption CEO Simon Strahan, CEO, outlines some of DrinkWise’s upcoming campaigns.

Australia’s culture revolves around big sporting and cultural moments. The shared collective spirit of Australians coming together to cheer on their side is a common ritual. And having a few drinks while at these events is also a ritual many take part in.

To help remind sports fans, music lovers and festival goers who choose to drink at events to do so responsibly and ensure they don’t miss the most memorable moments of an event, DrinkWise continues to run the ‘You won’t miss a moment if you DrinkWise’ initiative. This integrated campaign involves partnerships with industry, event sponsors,

moderation and provides tangible actions they can take

media, sporting codes including racing carnivals, AFL

to making responsible decisions if consuming alcohol.

Football, NRL Rugby, NBL Basketball, Australian Open

The Schoolies Survival Tips campaign will be

Tennis, Surfing Australia, Bowls Australia and World

featured in more than 600 licensed retail venues with

Cup Cricket events. It also includes music festivals such

support from Coles Liquor, Endeavour Group, IGA

as Splendour in the Grass, Festival X and Falls Festivals,

Liquor and Retail Drinks Australia member venues.

and many other events around the country. You won’t

Fridge decals with Schoolies Survival Tips will be

miss a moment if you DrinkWise venue signage, social

placed in high-traffic areas to remind Schoolies at the

media posts, wristbands, menu boards, bar staff t-shirts,

point of purchase about the benefits of moderation.

stadium screen signage, tickets and in-app notifications,

Snapchat digital animated ads and geo-targeted social

television, big screen, and radio messaging is seen and

media will also help to make sure that all Schoolies

heard at these events as a consistent reminder for sports

receive the message through multiple channels.

This year, DrinkWise commissioned tracking

change substantially, with moderate consumption

research to understand consumer attitudes towards

becoming the norm for those who choose to consume

drinking alcohol while watching or attending events.

alcohol. While the majority of Australians that drink

Keep an eye out during the Spring Racing Carnival

are doing so within the recommended government

for the You won’t miss a moment if you DrinkWise

guidelines, there are still some who are drinking at

and special racing themed moderation messages to

risky levels or engaging in anti-social behaviour,

“Over the past 15 years we have seen drinking habits change substantially, with moderate consumption becoming the norm for those who choose to consume alcohol.”

encourage punters to ‘rein it in and walk out a winner’.

which is why ongoing education such as the You

In November and December each year, DrinkWise

won’t miss a moment if you DrinkWise and Schoolies

Simon Strahan

and music fans to drink in moderation.

also works to remind Schoolies about the importance of

Over the past 15 years we have seen drinking habits

campaigns continue to be so important.

■

CEO DrinkWise

November 2023 | 35

Wine Australia

Lessons from the on-premise Sandy Hathaway

Sandy Hathaway, Senior Analyst Wine Australia, explores lessons we can learn about drink preferences from the on-premise.

Senior Analyst Wine Australia

Australian consumers like going out to bars and restaurants.

selection in the on-premise, with 73 per cent of cocktail drinkers

According to the latest March 2023 survey data from CGA, 83 per

being female, while 71 per cent of beer drinkers are male.

cent of Australian consumers typically visit the on-premise1 in a

Apart from beer, females represent the largest share of

three-month period, putting us right on the global average, behind

consumers of all drink categories, indicating that they have a

India, Ireland and Italy (all on 89 per cent) but ahead of Germany

broader repertoire, whereas men are most likely to stick to beer.

and France (both below 80 per cent).

With so many consumers visiting the on-premise, their preferences and behaviour in this environment are likely to reflect

Figure two: the generation gap extends to our choice of wine varieties.

their choices when purchasing alcohol in the off-trade. CGA’s half-yearly survey of on-premise consumers (OPUS) provides a number of insights into alcohol consumption choices in the on-premise that can be useful in identifying trends for the offtrade as well.

Figure 2: Wine choice by age group Source: CGA by NIQ OPUS Australia March 2023 50.0% 45.0% 40.0% 35.0% 30.0% 25.0% 20.0%

Figure one: women and men are polar opposites when it comes to drink choice.

15.0% 10.0% 5.0% 0.0%

Figure 1: breakdown by gender of consumers who drink each category of alcohol in the on-premise over a 3-month period Source: CGA by NIQ OPUS Australia March 2023

18-24 Cabernet Sauvignon

25-34 Chardonnay

35-44 Merlot

Moscato

45-54 Pinot Grigio

Pinot Noir

55-64 Riesling

65+ Sauvignon Blanc

Shiraz

© 2023 Nielsen Consumer LLC. All Rights Reserved.

80% 73%

71%

69%

70% 63%

62%

There is a very clear difference in choice of wine varieties in the

60%

60%

56%

50% 40%

37% 29%

30%

41%

38%

on-premise across age groups – in fact, you could almost tell a

44% 40%

person’s age by the wine variety they choose. Moscato (and, more

27%

surprisingly, Riesling) is particularly popular among the 18–24s

20%

while being almost untouched by the over 65s, who are most likely

10% 0%

Female Wine (including sparkling wine)

Soft/hot drinks

Male Cocktails

Spirits (including with a mixer, as a shot or neat)

Cider

Hard Seltzers

Beer

© 2023 Nielsen Consumer LLC. All Rights Reserved.

Figure One shows that there is a strong gender bias in drink 36 | National Liquor News

to drink Sauvignon Blanc or Shiraz (Figure Two). If someone has a glass of Cabernet Sauvignon or Chardonnay in their hand, they are probably over 45.

Places that serve alcohol for consumption on the premise

■

Spirits & Cocktails Australia

Diversity in the spirits industry Nicole Lestal, Communications & Program Director, Spirits & Cocktails Australia discusses how we can better support diversity, equity, and inclusion in the spirits industry.

‘If you can’t see it, you can’t be it’, is an oft repeated mantra, and it surely rings true for women in the spirits industry, just as in any other sector.

I first heard this phrase used by a passionate distiller named Lisa Truscott at an International Women’s Day lunch, hosted by Women of Australian Distilling back in 2021. I was inspired by the courage and conviction of the women who spoke that day, each of them sharing their experiences of working in the Australian spirits industry with a generosity that underscored their commitment to supporting other women in the industry.

Fast-forward two years and many of the women at that lunch were brought together again with interstate colleagues at Elizabeth Bay House in Sydney for a celebration of Women in Whisky. The event, hosted

by Brown-Forman, featured the incomparable Scotch whisky master blender, Dr Rachel Barrie.

Panel discussion involving industry champions, Dr Rachel Barrie, Emily Ashbolt Cason, Kathleen Davies, and Carmon Hartwich

Lack of diversity was the exact reason that Kathleen Davies established Women of Australian Distilling

Known as the ‘First Lady of Scotch’, Dr Barrie is the

in 2014, recalling the complete absence of women

first ever female Scotch whisky master blender. She

in management roles when she began her drinks

is also one of only a handful of women inducted into

industry career in the 1990s.

the Whisky Magazine Hall of Fame.

Women remain under-represented in the distilling

Her recent visit presented an opportunity for

industry today, particularly in manufacturing roles.

women in our industry to hear from a true pioneer,

Such disparity means there is a lack of role models

whose achievements at esteemed distilleries Benriach,

for women to aspire to, and that women don’t back

Glenglassaugh and GlenDronach have already

themselves to apply for more ambitious jobs that

inspired some to pursue a career in distilling.

would help advance their careers.

Dr Barrie’s GlenDronach masterclass was preceded by

Barrie’s visit highlighted that global spirits companies

an absorbing panel discussion, featuring local industry

can help inspire emerging Australian talent by showcasing

champions, Emily Ashbolt Cason of The Whisky Club

great international examples of women excelling in key

and Kathleen Davies of Nip of Courage and Women

leadership roles. I’m proud of the contribution Spirits &

of Australian Distilling, facilitated by Brown-Forman

Cocktails Australia members make in this regard, and

Ambassador, Carmen Hartwich.

through sponsorship of Women of Australian Distilling.

Charming and incredibly humble, Dr Barrie claims

With the final Women of Australian Distilling

her rise to the top was fortuitous as much as it was a

mixer event in Melbourne to be held in late October,

reflection of her sensory excellence.

I’m delighted that it will be hosted by one of the women

“Barrie’s visit highlighted that global spirits companies can help inspire emerging Australian talent by showcasing great international examples of women excelling in key leadership roles.”

“I’m just doing what I love, with a passion. If that

Dr Barrie’s career has inspired – Starward production

opens the door for other women to come into the

distiller and blender, Carlie Dyer. I look forward to the

industry, that’s absolutely brilliant,” she said.

industry coming together at this event to discuss how

Nicole Lestal

we can support further diversity, equity, and inclusion

Communications & Program Director Spirits & Cocktails Australia

“The more diverse our industry, the better, because the Scotch whisky consumer is very diverse these days.”

in our great industry.

■

November 2023 | 37

Circana

The ‘re-commerce’ revolution Exploring the role of retail media in the commerce ecosystem to grow revenue, market share, and build your brand.

Retail media networks are enabling

brand’s total marketing strategy, bolstered

and customer purchases, essentially closing

advertising within a retailer’s environment

by data and technology advancements.

the loop on all sales.

and are where shoppers are most primed

They offer a powerful advantage to brands

Retailers are relying on their own

for purchase. They’re providing brands

by providing access to a comprehensive

customer data to help brands more effectively

with privacy compliant first-party data

omnichannel environment for analysing

plan and activate media through audiences

that both reaches Australians effectively

connected media channels. This enables

and ultimately measure the results of their

through advertising but also measure

brands to establish clear brand objectives,

marketing efforts. And with customer data

its effectiveness. As such, retail media

use advanced methods for attribution

helping to connect the dots, marketers can

networks will likely become a core channel

analysis such as shopper targets and

have a clearer picture of how advertising

in a brand’s total marketing strategy. Retail

purchasing behaviour, and effectively

impacts consumer actions and be able to

marketing will ultimately centre around the

capture and measure buying behaviour.

adjust their tactics more strategically both

omnichannel shopping experience and, for

online and off.

marketers, how they can better understand

An influential commerce ecosystem

Advertising on a retailer’s website, app

and navigate the path to purchase with

While the bulk of retail media network

or marketplace is fast becoming an essential

consumers, as well as have the availability to

revenue is still currently coming for

tool for marketers to access one of the most

activate across fast-growing media channels.

physical store sales and non-digital

effective ways to reach the right audience at

Using loyalty data, we foresee a future

activations – which will likely always play

the right time in the right place. And with

where the looming prospect of a post-cookie

a key part – retail media networks can

retail media networks continually working

world will result in more advertising dollars

help you understand the nuances in the

to optimise the data they have available to

migrating to digital. As such, retail media

behaviours of your shoppers and make the

brands; this will have a very real impact for

networks will become a core channel in a

connection between marketing activities

marketing. For example, in the US, Walmart

38 | National Liquor News

Circana

“Advertising on a retailer’s website, app or marketplace is fast becoming an essential tool for marketers to access one of the most effective ways to reach the right audience at the right time in the right place.”

is forecast to grow its digital ad revenues by

of Walmart’s proprietary sites to allow

media network platforms can deliver

4 per cent in 2023, outpacing Google, Meta

advertisers to drive more effectiveness

compliant, reliable, safe, and potentially

and Amazon, augmented by its massive

with their overall media spend.

highly personalised data collected with

2

physical footprint delivering in-store retail media opportunities .

1

Walmart Connect creates targeted

A powerful marketing platform and key source of intelligence

consent. Best of all, these network campaigns deliver proof of ROI – critical in this current trading environment where

advertising utilising customer data that

As retail media networks evolve and

marketers must justify impact and every

the US mega-retailer accumulates about

e-commerce companies create their own,

dollar spent. Retail media absorbs its data

search and shopping on its website, app

it is increasingly important to determine

and through pick-up and delivery. This

which are most relevant for your brand as

from the actions of real customers in the

puts advertiser messages right where

they show a different view of your customers.

customers are making purchasing

Can the network build purchase-behaviour

decisions. It also introduced innovative in-

based target shoppers who align with your

store experiences with media activations

brand strategy and campaign goals? Do the

on in-store TV walls and self-checkout

network’s data management capabilities

Sources:

screens opportunities for brands to be

match your needs, and do they have the

1A Feger, 5 retail media networks worth watching, Insider

included in their in-store experiences

appropriate level of support in place? You

and sampling such as the Walmart Drive-

also need to consider the creative and

in2. Walmart Connect is also leveraging

measurement functionalities .

3

first-party shopper data to drive media

But ultimately, the first-party data

performance for advertisers outside

available on these fast-growing retail

moment after their exposure to an ad. But remember, no single data source will fully replace cookies so retail media must be part of an integrated strategy.

■

Intelligence, 17 March 2023, accessed 23 June 2023 2Walmart, Walmart Announces Expanded Vision and New Name for its Media Business, 28 January 2022, accessed 14 October 2022 3M Ellgass, Planning To Invest In Retail Media Networks? It Pays to Sweat the Details, AdExchanger, 28 January 2022, accessed 23 June 2023

November 2023 | 39

Christmas Retailing

Silly season checklist

The busy Christmas period is just around the corner, so here are a few products for retailers to consider lining their shelves with this silly season.

Warner’s releases Christmas Cake Gin Warner’s has released its annual Christmas Cake Gin, which is the perfect way to celebrate this silly season.

Distilled with real dark chocolate, ginger, juniper and festive spices, the gin is then expertly blended with cherry juice, handpicked sloe gin macerate and pure treacle.

Tom Warner, Founder of Warner’s Gin, says: “It’s lucky Christmas only comes once a year, as this gin is a massive shag to make, but it’s worthwhile when we see how it makes customers smile.”

Christmas Cake Gin is best served over ice with

Mumm launches Central Otago Blanc de Noirs G.H. Mumm has honoured the unique terroir of Central Otago with the release of Mumm Central Otago Blanc de Noirs.

Created in collaboration with renowned producers Pernod Ricard Winemakers, the Mumm Terroirs collection celebrates prestigious wine regions known for producing exceptional Pinot Noir, building on G.H. Mumm’s 200-year history of crafting Pinot Noir forward wines.

Central Otago is the second New Zealand region to feature in the Terroirs collection, following the inaugural release of Mumm Marlborough in 2020. Influenced by the surrounding mountain ranges and cool climate with some of the most southern vineyards in the world, Central Otago is ideally placed to grow Pinot Noir.

Made from hand-harvested grapes, Mumm Central Otago Blanc de Noirs epitomises the sophisticated style of elegant and finessed Pinot Noir for which the region is renowned.

The wine is described as having complex aromas of black cherry and red plum, complemented by toasty notes of brioche.

The palate is said to have a fruit-forward flavour balanced by natural acidity, with the finish described as fresh with lingering flavours of citrus and nougat.

40 | National Liquor News

cola and a slice of orange, or for those feeling fancy, it can be added to a velvety hot chocolate, or used for a festive twist on a Negroni or Espresso Martini.

Warner’s Christmas Cake Gin is 40 per cent ABV and retails at $88. The gin is available now at all major wholesalers contact your local SouthTrade rep for more information.

Christmas Retailing

Wild Turkey releases first rum cask finish Bourbon Wild Turkey has announced the release of Master’s Keep Voyage, the newest addition to its annual limited-edition Master’s Keep series. A collaboration between Wild Turkey’s Eddie Russell and Appleton Estate’s Dr. Joy Spence, the new Bourbon is a 10-year-old finished in Jamaican rum casks. This is the first time Wild Turkey has finished a whiskey in rum casks, as well as

Bass & Flinders turns up the heat with new liqueur

the first time Russell and Wild Turkey

Bass & Flinders has announced its newest release

“With Voyage, we had a very

have collaborated with Spence and Appleton Estate.

ahead of the Christmas period, Firetree Cinnamon

specific taste profile in mind. We really

Myrtle Liqueur, designed to heat things up and kick

wanted to explore how the classic

start the party season.

notes of rum and Bourbon can work

The spiced liqueur blends natural spices with

in harmony and create a really rich

Australian native cinnamon myrtle to create a

tasting experience for whiskey and rum

complex heat, which is described as having a

fans alike,” says Spence.

decadent and luscious palate of warm spiced

“Creating Master’s Keep Voyage in

heat, balanced with a lingering sweetness.

collaboration with Joy was a real privilege

Presented in a fiery red bottle, Firetree Cinnamon Myrtle Liqueur has an ABV of 30 per cent and retails at $62 for a 500ml bottle. This

and I think our shared passion for telling a story through our spirits comes through in this one-of-a-kind whiskey,” Russell said.

Master’s Keep Voyage is available from 1 November at Dan

warm and spicy cinnamon liqueur is designed to

Murphy’s, First Choice, Liquorland and selected independent retailers

be served neat and enjoyed as the sun goes down.

for RRP $350.

Spruce up festive cocktails with Warner’s Rhubarb Gin Warner’s Rhubarb Gin makes a great festive addition to any at-home cocktail or summer dessert. Warner’s uses real ingredients to make a 100 per cent natural B Corp Certified range of spirits on its farm in the British countryside.

To make the award-winning Rhubarb Gin, Warner’s presses tonnes of real rhubarb until it has enough juice to fill a third of every bottle. Combined with the freshly pressed rhubarb juice is juniper, coriander seed, elderflower, cardamom, black pepper, cinnamon, angelica root, orange people, lemon peel, and a secret ingredient.

The result is a festive spirit that can bring a unique flavour to classic cocktails, such as the Rhubarb Sours and Rhubarb Gin Spritzes, or served over desserts like Rhubarb Eton Mess or a simple vanilla ice cream.

Warner’s Rhubarb Gin is 40 per cent ABV and retails at $88. The gin is available now at all major wholesalers contact your local SouthTrade rep for more information.

November 2023 | 41

Summer Retailing

It’s getting

HOT in here

The days are getting longer, and the temperature is rising, so it’s time to stock those shelves with some refreshing drinks for summer.

Modus brews up the taste of Tokyo Modus has announced its latest release, which has been designed to be the ultimate taste of Tokyo, made right here in Australia.

Modus Premium Dry Lager has zero carbs and clocks in at 99.9 per cent sugar free, reflecting the dedication to quality that the Japanese culture is renowned for.

Brewed using premium malts and traditional Japanese methods, Modus Japanese Dry pays homage to the artistry and craftsmanship of Japanese brewing.

The combination of these age-old techniques with Modus Brewing’s signature style ensures a beer with exceptional taste and quality.

Retailing at $21 for a four-pack of 500ml cans, Modus Premium Dry Lager is available now through Vintage Cellars in NSW, Liquorland and First Choice nationally, and all good independents.

De Bortoli releases Chill Bill sparkling red Current data shows that millennial and Gen Z drinkers may be straying away from traditional wine, with Wine Intelligence indicating that regular wine consumption for those under 40 has dropped from 37 per cent in 2010 to 26 per cent in 2022.

De Bortoli has responded to this challenge with its newest release, Chill Bill, an approachable red wine spritz designed to be drunk chilled.

The name reflects the wine’s relaxed approach, providing consumers with a lower entry point into red wine. Chill Bill is a lighter, fruit forward red, paired with spritz and a red berry aroma.

The grape varietal mix behind Chill Bill includes the unique CSIROdeveloped Tyrian, which lends the wine its deep purple hue. The result is a flavourful and easydrinking red wine aimed at a new generation of wine lovers.

Chill Bill comes in at an approachable 9.5 per cent ABV and has an RRP of $19.99.

42 | National Liquor News

Good Drinks launches Rider Lite Good Drinks Australia has launched Rider Lite, a full-strength beer with zero carbs, low calories and added electrolytes.

The new standalone beer and brand is aimed towards Gen Z and millennial drinkers, with the goal of continuing growth in the beer category. The focus was driven by Good Drinks’ research and validation process, which found that younger consumers were tired of “old school, blokey marketing” and bitter, bloating beers.

Rider Lite appeals to the ‘better for you’ trend, as well as providing an easy-drinking, approachable flavour profile.

Additionally, the Rider Lite label changes colour with temperature, with the logo turning purple when it reaches optimum drinking temperature.

The launch of Rider Lite is supported by a significant digital and outdoor media campaign, experiential events and an innovative AI based marketing campaign.

Rider Lite sits at four per cent ABV and is available in six-packs of 330ml bottles.

Summer Retailing

DJ McCready and Scott Jennings

Sierra Nevada collaborates with Mountain Culture Beer Co Sierra Nevada Brewing Co has announced its first collaboration with an Australian brewery, teaming up with Mountain Culture Beer Co to release Summer Pale Ale. The Summer Pale Ale recipe blends the style of the breweries, combining Cascade Hops, a Sierra Nevada signature made famous in their pale ale, with Citra and a mix of Mosaic, BRU-1, and Vic Secret for tropical, floral and citrus notes. For added depth of flavour, the malt blend has been amped up and features Pils, wheat and oats.

“We’re both independently owned, family run businesses. We are both really pushing to

Kraken introduces Caribbean Punch Following the launch of Kraken Black Mojito last summer, Kraken is adding to its summer ready RTD portfolio with Kraken Caribbean Punch. Mixing Kraken’s signature

make craft beer better, but also to be accessible to a new crowd,” said DJ McCready, CoFounder of Mountain Culture Beer Co. “It’s a huge honour to collaborate with them, and we feel that Aussies will love the pale ale we have created, and it really embodies the heart and soul of both breweries.”

The new release sold out online in just one hour, with stock still available through independent retailers and more beer being brewed.

pineapple, mango, and coconut,

New White Claw flavour reaches Australia

and topped with soda, the result is

Following the launch of White Claw

a refreshing and flavourful drink.

in Australia in 2022 with the popular

Black Spiced Rum with flavours of

A Proximo Spirits spokesperson

Blackberry flavour, White Claw has now

said: “The Kraken Caribbean

introduced its Natural Lime flavour to the

Punch celebrates our Caribbean

Australian market.

origins by providing an exciting

With lemon and lime ranked as the most

twist on the classic tropical punch.

popular flavour in the light RTD category,

It’s sessionable, flavoursome and

Natural Lime was made to appeal to

refreshing, making it the perfect

growing consumer demand for refreshing

serve for those summer days with

citrus profiles.

friends.”

White Claw Surge Natural Lime is

This is the fourth addition to

crafted with sparkling water, alcohol and

the range of Kraken premixed

a zesty lime flavour, designed to bring a

products available in Australia,

sense of refreshment to the busy summer

joining The Kraken Black Spiced

period ahead.

Rum & Cola and The Kraken Black Spiced Rum & Dry.

Australia was the first country outside of North America to launch the Surge range,

Kraken Caribbean Punch has a

which continues to grow in popularity and

5.5 per cent ABV and is available

is now ranked the number one high ABV

in four-packs of 330ml cans, with

seltzer globally, worth more than US$198

an RRP of $29.

million in the US alone.

November 2023 | 43

Agave Spirits

The art of agave As agave spirits continue on an upward trajectory, Molly Nicholas explores the difficulties facing the category and the opportunities for retailers to overcome them.

Tequila and mezcal have enjoyed high

that the demand for agave spirits is more

growth (RSV), ahead of any other spirit

levels of consumer demand in recent years,

than a trend.

category,” says Steve Carr, Trade Marketing

making agave spirits one of the fastest

“It’s an evolution that shows no sign of

growing spirits categories, not only in

slowing. While still clearly dominated by

“While tequila has traditionally been

Australia but around the world. According

tequila, we are seeing the first green shoots

heavily skewed towards on-premise

to the IWSR, the agave spirits category is

of a new era, with new regions, producers

consumers, the growth in tequila is now

expected to grow at seven per cent volume

and innovation and combining to deliver

predominantly coming from the off-

CAGR between 2022 and 2027, with lesser-

category-redefining spirits.”

premise. This has been driven by Aussies

known agave spirits also tipped for success.

Manager, Fever-Tree.

increasingly choosing to drink at home and

The agave spectrum

host cocktail parties as a more economical,

says Alex Godfrey, Patrón Tequila Brand

Not only is tequila the key engine of growth in

convenient option to the on-premise.”

Ambassador. “This is due to intrigue

the agave spirits category, but also in the wider

Beyond tequila, alternative agave spirits

about what it is, the beauty of Mexico and

spirits category. One of the fastest growing

are now getting their fair share of space in

the deliciousness of the liquid itself. It is

spirits in the premium spirit category, the

the retail environment. When agave spirits

something you can discover, and this means

IWSR predicts that tequila will hold a 55 per

first began trending, mezcal joined tequila

it is a growing category in hard times.”

“Agave spirits are in a unique position,”

cent share of global category value by 2026.

as a prominent spirit of choice, and in more

While the category is booming, Trent

“Off the back of three years of double-

recent years that has extended to lesser-

Fraser, CEO, Top Shelf International, says

digit growth, tequila is still in nine per cent

44 | National Liquor News

known agave spirits.

Agave Spirits

“There’s a massive opportunity for Australian agave spirits. We have long held the view that – like wine – the time has come for agave to flourish beyond its traditional home and be shared with the world. We’ve got the climate, expertise and ambition, and a market that’s always hungry for something new,” Trent Fraser, CEO, Top Shelf International

Curious consumers looking for a

and zero fat, much the same as tequila.

healthier option and higher quality are

Mezcal is steeped in tradition in the way it is

driving the mezcal boom in Australia, as

produced and has an air of romance around it.

Adam Pepper, Australian Ambassador for

I believe it is the education of the consumers

The Lost Explorer Mezcal, explains.

and retailers alike that can give mezcal the

“Mezcal is a relatively new category in

opportunity to explode in Australia.”

Australia, and we have seen steady growth in

Justin Kosmina, Owner of Estancia

mezcal consumption over the last five years

Raicilla and Co-Founder of Agave Lux,

due to the growth in product choice for the

also spoke about emerging spirits within

consumer, […] with mezcal now holding

the category.

over 4.1 per cent of the agave spirits market in Australia.

“Similar to wine, there are multiple different varieties that fall within the agave

“What has been driving the popularity

category, tequila being the biggest, mezcal

in mezcal is, over the past two to three

the emerging, and a number of other trends

years, a 7.5 per cent growth year on year

starting to come through, raicilla being one

in the premium, super-premium and ultra-

of them.

premium agave spirits market in Australia.

“Raicillia is almost a perfect balance

We don’t expect this to slow down at all over

between, and a gateway from, tequila to

the coming years.

mezcal. It’s not as smokey, it’s more floral,

“Australia sits in the top five consumers

and has a nice level of natural sweetness

of tequila in the world outside of Mexico,

to the palate, making it a really nice way

and as consumers start to live curiously

for consumers to transition from tequila

and sip curiously, we are seeing some of

to mezcal. Raicilla is really starting to gain

not only your traditional tequila drinkers,

some traction now.”

but also whiskey drinkers, start to explore the amazing world of mezcal.

“Mezcal is gluten free, has no net carbs

While agave spirits continue to outperform other alcoholic drinks, and Australians get a taste for the distinct agave

November 2023 | 45

Agave Spirits

flavour, Fraser sees an opportunity for Australian producers to claim

premium products the category becomes worlds apart from our

a stake in the market.

memory and that’s exciting,” said Godfrey. “That’s why we’ve recently

“There’s a massive opportunity for Australian agave spirits. We have long held the view that – like wine – the time has come for

launched Patrón El Cielo, the world’s first quadruple-distilled prestige tequila.

agave to flourish beyond its traditional home and be shared with the

“The understanding and education of additive free tequila [poses

world. We’ve got the climate, expertise and ambition, and a market

a challenge for the category]. This is hard due to brands being so

that’s always hungry for something new.

successful, and of course delicious, but it’s important to know what

“As tequila faces potential supply issues and corresponding price

you’re putting in your body.”

rises, we’re seeing a growth in alternative agave styles like mezcal,

With consumers being better educated now than they ever have

and to a lesser extent, sotol. As that discovery grows, Australian

been, sustainability has become a prominent issue across most spirits

agave spirits crafted from locally grown and distilled agave plants

categories. The rapid growth of agave spirits has not come without its

is ideally positioned to create its own identity and show the world

share of challenges, especially pertaining to quality and craftmanship.

what Australian agave is truly capable of.

The ability to sustain the right production processes and

“At Top Shelf, we have learnt from centuries of tequila production

agricultural processes is an issue that resonates deeply with eco-

but have been constrained by itself. Instead, through our Act of

conscious consumers, especially as we see the adverse effects of

Treason brand, we are giving agave a distinctly Australian accent.

increased agave cultivation. While premium varieties of tequila

We have an incredible terroir, agronomy, technology, sustainability,

and mezcal gain traction, and consumers become interested in

and distilling story to tell at our Australian agave spirit farm in the

artisanal options, they also dig deeper into brands to understand

Whitsundays, and we think consumers are going to love the bold

their authenticity and production process.

ambition we have set for ourselves and Australian agave.”

“The level of sustainability and transparency are becoming more important to consumers, which enables them to choose better on

A spirit of tradition

shelf,” said Kosmina. “When you dig into the detail, agave is a

In recent years, the Australian market for agave spirits has evolved to

beautifully made product, and the quality of what you get in the

a place of sophistication. Fuelled by better consumer understanding,

bottle Is a direct correlation to the production processes.

and an appreciation for the traditional codes of the spirit, quality is an important consideration for consumers of agave spirits.

“We all have bad stories from the past, but when you look into

“Australia sits in the top five consumers of tequila in the world outside of Mexico, and as consumers start to live curiously and sip curiously, we are seeing some of not only your traditional tequila drinkers, but also whiskey drinkers, start to explore the amazing world of mezcal,” Adam Pepper, Australian Ambassador for The Lost Explorer Mezcal

46 | National Liquor News

“When a category is growing at such a rapid rate, there are shortcuts that can be taken throughout the production process for a better commercial outcome for brands. With agave, from an

Enjoy Responsibly.

Agave Spirits

As consumers become better educated on the category, developing

“While tequila has traditionally been heavily skewed towards on-premise consumers, the growth in tequila is now predominantly coming from the off-premise,”

your own understanding allows you to confidently sell it and assist

Steve Carr,

and how sustainability and social responsibility plays a part. This

Trade Marketing Manager, Fever-Tree

consumers in navigating the evolving category of agave spirits.

“It’s all about education,” says Kosmina. “A beautiful part of most agave spirits is that there is a lot of information on the label regarding production processes and quality of product. With a bit of self-education, you can understand the authenticity behind a brand, will allow you to sell within the space of agave, and generally make more money as a return.”

agricultural perspective, the plant should be grown for a minimum

While education will support the sales of premium products,

number of years in the ground, four to six years from a blue weber

particularly for eco-conscious consumers, a representative for

agave perspective, it’s then meant to be cooked, crushed, fermented

Proximo explained that sampling plays a big part in recruiting new

and distilled in the right way.

customers to the category.

“Within that process, there are ways to cut corners, and that

“Sampling is always important for getting liquid on lips, especially

generally involves additives, it’s called an acid hydrolysis process.

for new and premium SKUs – chat with your Proximo representative

This adds impurities to the product and therefore it doesn’t have as

about getting some done in-store. Otherwise, path-to-purchase POS

nice of a flavour profile or outcome on your body.”

to pull people through the store and direct them to your tequila offering, as well as off-location placements like placing a quality

Retail resurgence

pink grapefruit soda with your premium tequilas to encourage that

With growth of the agave spirits category forecast to continue, many

additional purchase.”

retailers are investing heavily and broadening their offering. In a

At a time when at-home cocktail consumption is at a high,

category that encompasses so many varieties, Proximo recommends

placement of mixers in the retail environment can help to drive

starting with a strong foundation of tequila to recruit agave enthusiasts.

sales in the agave spirits category. Giving consumers convenient ways

“Tequila drinkers really are coming from every demographic so

to consume their favourite agave spirit and create Instagrammable

it’s important to have a wide offering that covers all your bases –

drinks is key, explains Carr.

whether that is Jose Cuervo Sparkling Margarita for younger drinkers

“Consumers can drastically change the flavour and colour profile

coming into the category through premix and RTD, to those in the

of their drink utilising soda ranges such as bloody orange, lime and

30-plus age group looking to drink something that sets them apart.

yuzu, or pink grapefruit.

“These are the consumers who are willing to spend a little more

“Aussies are also seeking simple, convenient options for creating

for a good looking and great tasting tequila like 1800 Cristalino. It’s

great tasting margaritas and tequila cocktails at home. This is

all about style and substance – they want great quality, and they want

fuelling an explosion of growth in the cocktail mixers category,

something their friends haven’t seen because they’re the trendsetters

with margarita mixers being the number one selling cocktail flavour

in their social circles.”

in Australia.”

48 | National Liquor News

■

AWA R D -W I N N I N G M E ZC A L M A DE W I T H I N T H E R H Y T H M OF N AT U R E

J O I N T H E J O U R N E Y @THELOSTEXPLORERMEZCAL Please Sip Responsibly

New Zealand Drinks

Appellation Aotearoa

Boasting the world’s southernmost wine region and home to some of Australia’s favourite sips, Caoimhe HanrahanLawrence says ‘kia ora’ to wines from our Kiwi cousins.

As one of our closest neighbouring countries, it

Australian affection

comes as no surprise that Australians have had a

According to Joval New Zealand Brand Manager

long-lasting taste for New Zealand wines. In fact,

Madison James, Australians come across New

wines from New Zealand make up around two-thirds

Zealand wines in a range of different situations.

of all wine imports in Australia.

In addition, the Australian market is important for

purchasing of New Zealand wines. While tourism

the New Zealand wine industry, as one of its top three

certainly plays a part, consumers are exploring

export markets. New Zealand Trade and Enterprise

these wines in the on-premise environment, later

reported that the Australian export market is worth

purchasing at their trusted retailer and then enjoying

more than $339 million, and Australian exports make

these in the ‘home-premise’. Marlborough Sauvignon

up 20 per cent of all New Zealand wine exports.

Blanc remains one of the most consumed wines in

New Zealand wines benefit from the familiarity that Australians have with the region, as House of

the home, something that remains unchanged post pandemic too,” she said.

Fine Wine Managing Director David Bird explained.

Bird echoes this sentiment, particularly when

“New Zealand wines have a distinctive taste

it comes to the well-renowned Marlborough

profile driven by the intensity of fruit and acid, they’re consistent, and there’s a familiarity and ease of access for Australian consumers,” he said.

50 | National Liquor News

“Australians are very confident in their repeat

Sauvignon Blanc.

“Consumer research shows Australian consumers place a high level of trust in New Zealand wines.

Villa Maria Seddon vineyard

New Zealand Drinks

They continue to be one of the most popular wines

Regional renaissance

in the Australian market, especially Marlborough

While Marlborough Sauvignon Blanc makes up 86

Sauvignon Blanc,” he said.

per cent of all New Zealand wine exports, Australians

As with many other drinks sectors, New Zealand wine has also been affected by the trend towards

are becoming increasingly interested in the different regions that New Zealand has to offer.

premiumisation. This has been supported by a

“Although value is still a key factor with New

growing perception of New Zealand as a high-

Zealand wines, regionality is becoming more

quality wine region.

relevant. We know consumers are seeking out new

“Australian wine drinkers are increasingly

varietals and we can see this extending to an interest

reaching for New Zealand wines in the $15 to $30

in existing varietals they are familiar with, but from

range with a focus on varietals and regions they

different New Zealand regions. As a result, we can

are familiar with such as Marlborough Sauvignon

see Hawke’s Bay and Nelson gaining more awareness

Blanc, Central Otago Pinot Noir and increasingly,

with consumers who are seeking out wines from

Hawke’s Bay Chardonnay. Pinot Gris and sparkling

these regions,” said Bird.

wines are also in growth at price points above

New Zealand Pinot Noir and sparkling are also

the everyday value wines. In fact, Villa Maria has

drawing attention, including from international

recently launched a new Sparkling Cuvée Brut to

producers such as G.H. Mumm. Mumm is currently

the Australian market. Consumers continue to view

producing méthode traditionelle sparkling with New

New Zealand wines as standing for integrity, quality,

Zealand grapes with Mumm Marlborough and the

and sustainability,” Bird said.

recently released Mumm Central Otago.

McArthur Ridge Pinot Noir

“Ensure that your wine inventory includes a diverse range of New Zealand wines, not just Sauvignon Blanc, representing various regions and varietals.”

Matt Redin, Marketing Manager, Angove Family Winemakers

November 2023 | 51

New Zealand Drinks

“G.H. Mumm was drawn to the Marlborough region because with its collection of sparkling wines it is celebrating prestigious wine regions known for producing exceptional Pinot Noir. This focus on Pinot Noir builds on G.H. Mumm’s 200-year history of crafting Pinot Noir-forward wines in Champagne. Mumm Marlborough turns the global spotlight on the region as an outstanding producer of Pinot Noir and sparkling wine through the endorsement of G.H. Mumm

Crafty Kiwis Though New Zealand is well known for its wine producing regions, there are a number of popular beers produced in the country, particularly from craft breweries. Garage Project founder Jos Ruffell is proud of the brewery’s roots on Aro Street in Wellington.

“We think it’s important for a brewery to be grounded

sourcing and crafting this wine,” said Pernod Ricard Winemakers

in a sense of place, within a community. Aro Valley

Marketing Director Eric Thomson.

is our brewery’s home, and we love being part of the

Angove Family Winemakers Marketing Manager Matt Redin explained the appeal of the Central Otago region.

“A move by consumers to lighter style reds has helped Central Otago, where Pinot Noir is the main grape variety planted. McArthur Ridge has championed this variety and with some of the largest privately owned vineyard holdings in the region have great capacity to grow to meet burgeoning consumer demand. The recent string of awards from around the globe have certainly impacted on their growth,” Redin said.

The soil in Central Otago is a well-draining mix of schist, gravel, and clay, often found in the region’s river terraces.

neighbourhood. We operate across a number of different sites now, but Aro will always be our original home and we like to reference that on every can and bottle we produce,” Ruffell explained.

Even with the ‘buy local’ trend that is prominent in the craft beer space, New Zealand beer such as Garage Project are still faring well in the Australian market.

“We started Garage Project in 2011 and attended our first beer event in Melbourne in 2012, so we’ve been in the Australian market for over 10 years now. We’ve always had such a warm welcome and love being part of the Australian beer community, in our own unique way. Australians have

“Central Otago is the southernmost wine region in New Zealand,

always appreciated great craft beer, wherever it has come

and it experiences a cool climate. This coolness is due to its high

from. The quality of local beer continues to rise, so we see it

latitude, which contributes to the production of vibrant and elegant

as an ongoing challenge to continue to hold our own among

wines,” Redin explained.

the many great local breweries on offer now,” said Ruffell.

James pointed out the growing popularity of other regions such as Hawke’s Bay. “While Sauvignon Blanc will always be our hero, there is huge momentum in Pinot Gris and Chardonnay from New Zealand. […]

New Zealand Chardonnay is becoming quietly popular, especially in the ultra-premium space. As high-quality Australian Chardonnay becomes more and more allocated, New Zealand Chardonnay is shining a light on the complexity of wines New Zealand can produce,” says James.

Bird believes that these emerging regions will only grow in popularity as more Australians become familiar the category.

“Most Australians discover New Zealand wines through the popularity of Sauvignon Blanc, but Central Otago Pinot Noir and increasingly New Zealand Pinot Gris are also popular and wellknown choices. There is a shift with the next generation towards exploring new wines, as well as looking for organic, and betterment options like low alcohol wines,” Bird said.

Winning over wine lovers The producers who spoke to National Liquor News emphasised the perception of New Zealand wine as ‘honest’ and ‘authentic’. James advised retailers to focus on the characteristics of New Zealand wines first and foremost.

52 | National Liquor News

Garage Project Chipper Hazy Pale Ale

New Zealand Drinks

The Villa Maria Earth Garden range

“The days of gifts with purchase and gimmicks are behind us, especially for premium products. Placement and people are instrumental. Telling our authentic stories is the strongest way to build ongoing loyalty, at any price point,” she said.

Redin made a similar suggestion, encouraging retailers to draw links between the iconic New Zealand landscapes and the country’s wine.

“Highlight the unique selling points of New Zealand wines, such as the country’s pristine natural environment and the distinct flavour profiles,” he said.

In addition, Redin emphasised the importance of carrying a variety of New Zealand wines beyond the beloved Marlborough Sauvignon Blanc.

“Ensure that your wine inventory includes a diverse range of New Zealand wines, not just Sauvignon Blanc, representing various regions and varietals. Include both well-known brands and smaller, boutique wineries,” he suggested.

Bird concurred, advising retailers to help educate consumers about less common regions and varietals.

“New Zealand wine’s reputation as sustainable and trustworthy plays an important role, but there’s still a job to do in educating consumers on the exceptional quality of wines that come out of New Zealand beyond Marlborough Sauvignon Blanc and Central Otago Pinot Noir,” said Bird.

■

ENJOY RESPONSIBLY

Live in the Delicious

November 2023 | 53

Whisky

Slàinte Mhath

(Cheers!)

Settle down with a dram of the good stuff as Caoimhe Hanrahan-Lawrence uncovers the secrets of Scotch and Irish whisk(e)y.

Though the exact dates are difficult to

“Australians are becoming increasingly

that in the past whisky has been considered

determine, the Scots and the Irish have been

open to experimentation as the category

an older person’s drink of choice and a

producing whisk(e)y since at least the 1400s.

grows. We realise it’s not a ‘one size fits all’.

confusing category to be a part of – brands

The Gaelic roots of whisky are evident even

There is still brand loyalty, but we are seeing

have done a great job of making their

in its name, which is derived from the Gaelic

a thirst to try something different, whether

products far more accessible and retailers

phrase uisge beatha, meaning waters of life.

that be within your favourite brand’s range

are doing a good job of making the category

Now, Scotland is known as one of, if not

or an entirely new selection,” Chapman said.

easier to navigate,” Bruce explained.

the most prestigious producers of whisky

Many of the people who spoke to

Emma Cookson, Australian Brand

National Liquor News noted a change in the

Ambassador for Bunnahabhain and

Now, modern Scotch whisky must be

demographic of whisky drinkers. No longer

Deanston, has noticed that older whisky

distilled within Scotland, made from 100 per

just the stereotypical older, affluent man,

consumers have been very welcoming to

cent malted barley, and aged in oak barrels for

whisky drinkers are coming from all ages,

the newer category entrants.

a minimum of three years, and Irish whiskey

genders, and economic positions. Mark

“While at the same time I’ve noticed this

is subject to similar regulations. The category

Bruce, The Dalmore’s Whisky Specialist,

acceptance and embracing of modern and

boasts centuries of history and prestige, but

said that this is in part due to brands

younger whisky consumers by the older

even now the landscape is evolving, affected

introducing new strategies to appeal to a

generations of whisky enthusiasts who want

by elements such as changing consumer

wider range of consumers.

to share their love of the spirit with anyone

throughout the world.

demographics and influences from New World whisky markets.

“We are definitely seeing more younger drinkers coming into Scotch whisky. I think a lot of this has to do with our industry

willing and open to listen,” Cookson said.

Bruce explained how different categories of whisky drinkers choose their whisky.

A different drinker

working hard to better understand the

“I think the majority of Australian

Australia is quickly developing into a

younger consumer. With those learnings

consumers are buying the whisky brand

mature and experimental market for Scotch

has come a greater emphasis on creating

they know, trust or have been recommended

whisky, as Trent Chapman, Beam Suntory

experiences that drive trial and engagement

to and have begun to build a relationship

Marketing Director Oceania has explained.

in person and on social media. I also think

with,” said Bruce.

54 | National Liquor News

Whisky

“Irish whiskey is going through an amazing boom at the moment and seems to still be gathering speed,” Jon Minihan, Brand Specialist for Pernod Ricard

This is different to the well-informed community of whisky enthusiasts.

“They prefer those drams higher in alcohol, natural in colour and non-chill filtered. They’re wanting to get as close to the distillery and casks as possible – they’ll try as many different types and styles of whisky as possible,” he described.

Rambling through regions Previously, Scotch whisky has been categorised by various regions, but Spirits Academy National Manager Mark Hickey explained that this has changed over the years.

“In the past, Scotch whisky was best explained by regional flavours rather than the raw materials and how it is produced. These regional flavours were explained as being characteristic to the region – lowland whiskies were light and contained floral and fruity characteristics, whereas Speyside had apples, pears, vanilla and honey, for example. Scotch whisky today is best explained by the decisions which are made by the distillery workers, rather than being a regional expression,” Hickey argued.

However, regional distinctions are still useful for some consumers, particularly those who are beginning to explore the category.

November 2023 | 55

Whisky

Deanston Tequila Cask Whisky

A short trip across the Irish Sea reveals another whiskey producing nation in Ireland. There is some friendly rivalry between Scotland and Ireland as to who produced the first whisk(e)y, but suffice it to say that Irish whiskey has a history as old and storied as that of Scotch. Jon Minihan, Brand Specialist for Pernod Ricard, explained what makes Irish whiskey distinct.

“In terms of historical styles, the Irish leant into the single pot still style and Scottish producers leaned into single malt. […] Irish whiskey is meant to be more sessionable than their single malt cousins. Irish whiskey is typically triple-distilled, which results in a smoother and more refined spirit,” Minihan said.

The Irish whiskey industry is flourishing, with new market entrants bringing interest to the category.

“Irish whiskey is going through an amazing boom at the moment and seems to still be gathering speed. We went through a rather barren period with only a handful of distilleries producing over a period of about 60 years, but those times are gone. More and more craft distilleries are popping up and it is fantastic to see,” says Minihan.

Cask creativity Despite the notoriously strict regulations of Scotch whisky, there have been some exciting innovations in the category. Of course, these regulations ensure the quality of Scotch whisky, as Aaron Castle, Scotch & Cognac Brand Manager for Pernod Ricard, explained.

“There are definitely some strict regulations in place, but these are necessary to preserve the quality of the liquid that is deemed to be a Scotch. It’s amazing to see the results you can get by simply experimenting with different blends, casks and strengths,” said Castle.

56 | National Liquor News

Whisky

Growth in international whiskies is pushing the Scotch category to innovate, as consumers seek out new flavours.

“Especially with these new world distilleries nipping at their heels from Taiwan to India, and of course Australia, there will be more pressure to progress their own innovation and not be left behind,” said Cookson.

Even the most traditional distilleries are experimenting with new things.

“I think like in any industry, the desire for innovation and experimentation is strong, and we’re seeing that with these modern Scottish distilleries who are pushing the boundaries of what is allowed, experimenting with yeast strains, grain types, terroir, and of course cask types. We’ve seen more heritage distilleries experimenting with cask types recently, proving that even the die-hard traditional Scotch whisky brands are adapting and experimenting,” Cookson added.

Excitingly, we are seeing a number of new cask finishes, such as tequila cask whisky. The use of tequila casks for Scotch whisky became legal in 2019 and is featured in new releases such as Deanston Tequila Cask Finish and Chivas Regal Extra Tequila Cask.

“By selectively finishing a portion of the whisky in ex-tequila casks, we end up with something that is deliciously smooth, light, and fruity. It also helps to break down some of the perceived barriers to Scotch, by experimenting with cask finishes that might feel more accessible to non-Scotch drinkers such as tequila,” said Castle.

Cookson is optimistic about the introduction of new cask finishes in the future.

“While we won’t technically see a cider cask finished whisky any time soon, I think the introduction of Calvados, Tequila, Sake, and other barrel aged spirit casks will be a really fun time for the Scotch whisky industry as a whole, and I have no doubt that in 20 to 30 years the Scotch Whisky Association will continue innovating, and perhaps permit new types of experimentation within the category,” says Cookson.

■

Laphroaig 10 year old

“There is still brand loyalty, but we are seeing a thirst to try something different, whether that be within your favourite brand’s range or an entirely new selection,” Trent Chapman, Marketing Director Oceania, Beam Suntory

November 2023 | 57

SE

FO

L

Australia has had a long and rich history of lower alcohol beers hitting the mark when once a full-strength only could. Think Little Creatures’ Rogers’, Colonial’s Small Ale and Balter’s Captain Sensible as just some that adorn the walls of the Australian mid-strength hall of fame. And that proud brewing record continues to be built on as more and more breweries offer sessionable options across the style spectrum to a public that are singing out for them. So we thought, as we emerge out of winter’s dark beer territory and into spring, that it was a good time to take a snapshot of what local breweries are doing in this space as our overarching focus for this issue’s tasting. And we’re glad we did as the following pages show those seeking lower alcohol craft options are extremely well catered for. But if these beers aren’t your thing, fret not as we also sampled a wide array of other styles too.

O AS N

A

The Brew Review

CUS

What’s our Seasonal Focus?

Lower alcohol beers

Not all submissions to our tasting panel are featured in the following pages. This could be because of space restrictions, that we already reviewed it in the recent past or the product did not meet our panel’s requirements. We’re not in the business of running any one down, and if there is a chance to speak with a brewery about issues that may have arisen during a tasting, then we will endeavour to pass that information on in the interest of transparency.

The Panel Jono Outred, WA

Ian Kingham, NSW

Craig Butcher, SA

Based in Margaret River, Jono is a beer writer that predominantly covers the South West of WA. He’s been involved in the state’s beer industry in various capacities since 2011.

That Beer Bloke, Ian’s decorated beer career has included judging at Australia’s best competitions while he’s currently the Sydney Royal’s Chair of Judges.

Based in the Barossa Valley, Craig has 20-plus years’ experience in the liquor industry including winery cellarhand, tastings and sales, newbie homebrewer and beermad bottleshop guy.

David Ward, ACT After 15 years in the craft beer world, David is now working for Gravity Seltzer. However, you can often still find him in a front bar enjoying a craft beer or three.

Tina Panoutsos, VIC

Michael Capaldo, NSW National sales rep at Hop Products Australia, Michael is a qualified and experienced brewer and an accomplished beer judge (GABS, World Beer Cup, Indies, AIBA etc).

Jamie Webb-Smith, NSW

One of Australia’s leading beer judges, Tina is a beer sensory expert with over 30 years’ experience in the brewing industry in roles across technical and commercial functions.

Previously a brewer at The Australian Brewery, Jamie is currently head brewer at Yulli’s Brews in Sydney. He’s a home brewer turned pro, who completed the NSW TAFE microbrewing course.

Tiffany Waldron, VIC

Benji Bowman, NSW

A Certified Cicerone®, National Beer Brands Manager for Beer Fans and Pink Boots Australia President, Tiffany is focused on making changes in the world of beer through education and furthering beer culture beyond standard boundaries.

With six years of industry experience in Australian craft beer and cider, Benji is now the state sales manager at Local Drinks Collective, working to increase the footprint and awareness of independent liquor in Australia.

Scott Hargrave, NSW/QLD Scott is Balter Brewing’s multiaward winning head brewer and a regular on some of Australia’s and the world’s most prestigious judging panels including the Great American Beer Festival and the World Beer Cup

Josh Quantrill, NSW Josh is a Certified Cicerone® currently working at 4 Pines Brewing who has extensive experience in the beer industry in the UK and Australia.

Jake Brandish, WA Beer & Brewer’s HomeBrewer Editor, Jake has a post-grad Dip in Brewing, is a BJCP judge, has brewed commercially and is an all round beer geek.

Mark Dowell, ACT A beer broker for BentSpoke with a background in liquor retail, Mark is always trying new beers while appreciating the classics that brought us here.

Alice Lynch, WA A Perth-based sales rep for Beerfarm, Alice’s start in the craft beer world came by slinging pints at Two Birds in Melbourne. She’s here to force an end to random men being shocked that women love beer.

Briony Liebich, SA After leading the sensory program at West End Brewery, beer writer, national beer and cider judge, educator and Certified Cicerone® Briony runs Flavour Logic to boost tasting skills and sensory quality programs.

Lindsay Astarita, VIC Certified Cicerone®, beer judge and the Sensory & Quality Coordinator at Stomping Ground, Lindsay is passionate about beer education and all things quality.

Tom Wood, SA Previously at Bright Brewery and Little Creatures, Tom is now Mismatch’s head brewer with a B.Sc (Hons) in Environmental Science and an IBD Diploma in Brewing. He has experience judging several beer competitions nationwide.

Alli Macdonald, NSW Alli has had brewing roles within the beer and cider industry at CUB, Matilda Bay and Little Creatures. Currently Head Brewer at Malt Shovel, she also has industry judging experience and is a Certified Beer Server.

As published in Beer and Brewer Spring 2023

58 | National Liquor News

The Brew Review - Highly Recommended Picks

Du Cane Brewing Rendezvous at Pelion Gap ABV: 6.5% Style: IPA This core range offer from one of Tasmania’s newest breweries is a great addition to the list of top Australian IPAs. Pouring golden copper with a smooth head and perfect carbonation, it dishes up beautiful citrus aromas while stone fruit, citrus and resin flavours balance a well-rounded malt profile. A terrific beer that showcases its home state hops and US varieties too.

Food: Pork ribs ducanebrewing.com.au

Sydney Brewery South East Ale

Sydney Brewery Wanderer

Cupitt’s Estate Dark Lager

Bailey Brewing Stout

ABV: 4.6% Style: Summer Ale In collab with Coogee restaurant Sugarcane, this has a vibrant golden hue and dense white foam.

Ginger is evident up front with zesty lime and fresh lemongrass that follow through. Hints of woody spice notes like cardamom start to pop with every sip as a gentle spice warmth fills the mid palate and is balanced by a light to

ABV: 4.5% Style: Pale Ale Pours a bright golden yellow with fluffy white foam while aroma brings sweet orange and mango with a touch of honey.

Delightfully well balanced, with a full body and full hop flavour and a bitterness that sings on the finish. Drinkable and flavourful.

Food: Roast lamb

ABV: 5.2% Style: Dark Lager Beautiful to look at and even better to drink, it’s dark brown with a hint of ruby red and a beige foam. A light roasted malt character is more mocha with a hint of caramel and this follows through to the palate with a bitter-chocolate like flavour that lingers while being balanced and finishing slightly dry. The roast character is well integrated

ABV: 5.0% Style: Stout Landing at just 5%, this no-frills stout offers up plenty in the way of malt complexity and sweetness with chocolate and smooth espresso.

A touch of drying, dark malt bitterness is present too against clean, nondescript hop bittering.

Entirely repeatable while being full-flavoured, this stout is built to pair with

moderate bitterness that leaves the palate refreshed and ready for more.

Food: Pad Thai

without being burnt or too evident.

Food: Slow roasted beef cheek

sydneybrewery.com

cupittsestate.com.au

cooler nights by the fire and slow cooked meals.

A delight.

Food: Stout braised beef cheek stew

sydneybrewery.com

baileybrewingco.com.au

Aether Brewing Barrel Aged Old Ale

Hop Nation The Kalash 2023

Deeds Brewing MidWinter

Dollar Bill Brewing Gold Teeth (2023)

Small Acres Cyder Sparkling Perry

ABV: 6.2% Style: BA Old Ale This is a fantastic and complex beer. Distinct malt flavours, fruity esters, vanilla and oak flavours from the wood pair with light but pleasant sour notes while the ABV is perfectly matched and adds structure and enough warmth without taking away from the other flavours. Pouring a copper colour with yeasty aromas and a thinning head, this is a beer to be enjoyed slowly but all the while hoping that you have a second can!

Food: Blue cheese

ABV: 10.4% Style: Imperial Stout As black as night, the head looks a little darker than usual with a denser caramel colour than tan.

Aromas of bourbon and spice develop slowly, as does an almost tobacco subtlety. Alcohol heat warms the palate for the chasing perception of sweetness in dark chocolate, vanilla, caramel and bourbon. A solid bitterness holds and helps balance this sweet decadence.

Food: Cigars

ABV: 6.2% Style: Vanilla Porter Lovely and dark, the thick, dense head remains stable allowing a wonderful perfume of roast malts, vanilla bean and frangipani to waft up and envelope the senses. The flavour is a beautiful continuation of the aroma – rich and intense with well-balanced vanilla that meshes beautifully with the alcohol to create an intense experience of flavour, sweetness and tenacity.

Food: Pie floater

ABV: 7.2% Style: BA Peach Sour This year’s vintage entices with a straw-like hue and delights with barnyard, lemon zest and peach aromas straight from the orchard. Subtle peach and clean oak notes, reminiscent of French or Hungarian oak, grace the palate where a spritzy carbonation enhances its complexity, making for an overall elevated experience worth experiencing.

Food: Peach sorbet

ABV: 6.6% Style: Methode Traditionelle Pear Cider The sparkling is petit and the complexion slightly green and on aroma the natural pear is soft and delicate. The palate does not disappoint with good expressions of natural pear and a clean fresh palate.

Some sour sharpness on the finish complements the overall experience – which is altogether elegant and clearly well crafted.

Food: Apple strudel

deedsbrewing.com.au

dollarbill.com.au

smallacrescyder.com.au

hopnation.com.au

aetherbrewing.com.au

November 2023 | 59

Wine Tasting Review

The Riesling and Semillon Tasting Panels Picks

Things got a little acidic in this month’s tasting, where our expert panel picked their favourite Rieslings and Semillons.

The Panel ➤

➤

➤

➤

➤

➤

M ichael Frost, Store Manager, Red Bottle Group

H elena Edgerton, Educator, Sydney Wine Academy

M asha Kyrychenko, Sales Manager, Trembath & Taylor

J ames Wells, Group Publisher, Intermedia

C aoimhe HanrahanLawrence, Journalist, Food & Beverage Media

C hris Stedman, Wine and Spirits Judge

The System 95-100 Classic: an exceptional wine 90-94 Outstanding: a wine of remarkable character 85-89 Very good: a wine with impressive qualities

60 | National Liquor News

Becker

Silkwood ‘The

Kalleske Elenor

Landgraf ‘Gau-

Walcott’ Riesling

Semillon

Odernheimer’

Region: Pemberton

Region: Barossa Valley

Riesling

VIN: 2022 LUC: $19.35

VIN: 2022 LUC: $15.05

Region: Germany

Distributed by:

Distributed by:

VIN: 2020 LUC: $35.48

Single Vineyard Sellers

Déjà vu Wines

“The fresh citrus and floral nose comes together beautifully with minerality on the palate for an elegant wine.” – James Wells

“Striking colour. A vegetal palate that packs a punch.” – Caoimhe Hanrahan-Lawrence

Distributed by: Single Vineyard Sellers

“Zesty lime, oyster shell and wet stones, with notes of green apples.”

– Masha Kyrychenko

Wine Tasting Review

LUC over $20 Pooles Rock

Margan Botrytis

Semillon

Semillon

Region: Hunter Valley

Region: Hunter Valley

VIN: 2019 LUC: $27.18

VIN: 2023 LUC: $24.73

Distributed by: Agnew Wines

Distributed by: Déjà vu Wines

“A classic Hunter Semillon with sufficient acid for further ageing.” – James Wells

“Ripe peaches, figs, and even a hint of portobello mushroom.

Pair it with lemon tart or truffle pecorino.”

– Masha Kyrychenko

“Both are very versatile grapes where you can find something very interesting in every price point.”

Masha Kyrychenko Sales Manager, Trembath & Taylor

Audrey Wilkinson

Vignoble des 2

The Ridge Semillon

Lunes ‘Genese’

Region: Hunter Valley

Riesling Riesling

VIN: 2021 LUC: $32.50

Region: Alsace, France

Distributed by: Agnew Wines

VIN: 2018 LUC: $37.63 Distributed by:

“Floral with good length and nice colour. A good all round semillon with potential.”

– James Wells

Single Vineyard Sellers

“Honey, lemon zest, grapefruit and peach on the nose and palate. Medium-bodied with good weight.”

– Helena Edgerton

Food Pairing ➤

➤

Taylors St Andrews

Pewsey Vale

Riesling

Vineyard The

Region: Clare Valley

Contours Riesling

VIN: 2023 LUC: $30.27

Region: Eden Valley

Distributed by: Taylors Wines

VIN: 2016 LUC: $25.32

➤

Distributed by:

“Rich stonefruit, ripe lemon, lanolin, and ripe melon. Textured palate with pronounced aromas and balanced acidity. This wine just keeps on giving.”

– Masha Kyrychenko

Samuel Smith & Son

“A classic Riesling. Some grapefruit pith bitterness adding complexity. Two thumbs up.” – Chris Stedman

➤

“ Anything! These varietals are always so versatile with food with their racy acidity and delicate flavours. You can never go wrong with a glass of Riesling to match Thai seafood salad.” – Helena Edgerton “ An array of seafood or cheeseboard to complement each aroma and flavour profile. An oyster platter served with different garnishes would be magical!”

– Masha Kyrychenko “ The lineup had me thinking of everything from fresh oysters and salmon blini to lobster rolls and blue cheese.” – Michael Frost “ Almost everything here screams for oysters Sydney Rock or Pacific is fine – I don’t discriminate.”

– Chris Stedman

November 2023 | 61

Wine Tasting Review

LUC $16-$20

“Plenty of green fruit and citrus, but the standouts for me added a mineral, oyster shell characteristic.”

Chris Stedman

Hentyfarm

Harewood Denmark

Riesling

Riesling

Region: Henty, Victoria

Region: Great Southern

VIN: 2021 LUC: $19.35

VIN: 2023 LUC: $19.35

Distributed by:

Distributed by:

Single Vineyard Sellers

Single Vineyard Sellers

“An interesting funkiness to the nose, with an off-dry palate. Gives you something to think about.” – Caoimhe Hanrahan-Lawrence

“Intense citrus and dried herb nose, with a palate of lime flesh and pith. A long mineral, saline finish.” – Michael Frost

Wine and Spirits Judge

Hungerford Hill

Pikes Traditionale

Semillon

Riesling

Region: Hunter Valley

Region: Clare Valley

VIN: 2023 LUC: $17.20

VIN: 2023 LUC: $18.92

Distributed by: Winestock

Distributed by: Oatley Fine Wine Merchants

“Nice Semillon nose, clean

finish with sufficient acid. Great food wine.” – James Wells

➤

➤

➤

➤

“Super zippy, pure lime juice and sweet honeysuckle notes which linger well on the palate.”

– Helena Edgerton

Editor’s Picks

Harewood

Howard Park Flint

P ooles Rock Single Vineyard Semillon 2018, Hunter Valley, LUC $29.03 (Agnew Wines)

Porongurup Riesling

Rock Riesling

Region: Great Southern

Region: Great Southern

P ewsey Vale Vineyard Estate Riesling 2023, Eden Valley, LUC $17.19 (Samuel Smith & Son) H arewood Great Southern Riesling 2023, Great Southern, LUC $12.90 (Single Vineyard Sellers) G undog Estate Wild Semillon 2023, Hunter Valley, LUC $20.31 (Viticult)

62 | National Liquor News

VIN: 2023 LUC: $19.35

VIN: 2023 LUC: $17.42

Distributed by:

Distributed by: Burch Family

Single Vineyard Sellers

Wines

“Nice perfume. Big acid on the palate and a bit of honey. Very nice.” – Chris Stedman

“Great flavour, but it was the overall balance that really impressed.” – Michael Frost

Wine Tasting Review

LUC Under $16 Peter Lehmann

Margan

Masters Margaret

Semillon

Semillon

Region: Hunter Valley

Region: Barossa Valley

VIN: 2023 LUC: $15.59

VIN: 2016 LUC: $14.84

Distributed by: Déjà vu Wines

Distributed by: Casella Family Brands

“Oyster shell and saline on the nose, with some juicy lemon on the palate. A bottle of this with a plate of oysters would be perfect.” – Chris Stedman

“A refreshing acidity that persists longer than the grass and apple notes. A tart finish, best with antipasto on a hot day.” – Helena Edgerton

“I can only see positives here. Overall, I feel that Riesling and Semillon in Australia are some of our strong suits and so well suited to our way of life.”

Michael Frost Store Manager, Red Bottle Group

Peter Lehmann

Gaelic Cemetery

Wines Masters

Celtic Farm Riesling

Wigan Riesling

Region: Clare Valley

Region: Barossa Valley

VIN: 2022 LUC: $12.90

VIN: 2016 LUC: $14.84

Distributed by: Déjà vu Wines

Distributed by: Casella Family Brands

“A good, balanced, juicy wine. Refreshing, and at that price, you will be going back for a second glass.”

– Helena Edgerton

“Demonstrated what I seek in a good Riesling: engaging aromatics, flavour, and structure.” – Michael Frost

Winesmiths

Y Series

Riesling

Riesling

Region: South Eastern

Region: Wine of Australia

Australia

VIN: 2022 LUC: $11.29

VIN: 2023 LUC: $13.01

Distributed by:

Distributed by:

Samuel Smith & Son

Samuel Smith & Son

“Fresh, fruity nose of pear & nectarine. High acid keeps it fresh. Great at the price.”

– Chris Stedman

“A simple, crisp and refreshing Riesling.” – Helena Edgerton

“Less acid than you would expect from the Semillon bracket.

The style is developing to become more fruit forward and softer and there are still regional differences between the Hunter and other regions. Hunter Semillons still stand out as a signature style.”

James Wells Group Publisher, Intermedia

November 2023 | 63

The latest liquor industry

Events

(L-R) Carmen Hartwich, Emily Cason, Dr Rachel Barrie, Kathleen Davies.

1800 Tequila’s Greenhouse Bar Pop Up 1800 Tequila collaborated with the Botanic Gardens of Sydney to create a greenhouse and art installation entitled ‘The Greenhouse Bar by 1800 Tequila – The Bar Devoted to Biodiversity’. The pop up ran in Sydney from 20 to 22 October at Carriageworks, with the aim of drawing attention to the decline of biodiversity in Australia.

John Siemon, Director of Horticulture and Living Collection at the Botanic Gardens of Sydney emphasised the importance of biodiversity for our environment.

Brown-Forman x GlenDronach: Women in Whisky Brown-Forman and GlenDronach celebrated the role of women in the whisky industry with a special event at Elizabeth Bay House, coupled with the first-time Australian visit from the inimitable Dr Rachel Barrie. Barrie, the Master Blender behind GlenDronach, Glenglassaugh and Benriach, was joined by The Whisky Club’s Emily Cason and Kathleen Davies from Women of Australian Distilling, with Brown-Forman South Australia and Queensland Brand Ambassador Carmen Hartwich as the event’s MC. Barrie spoke about how she crafts her worldrenowned whiskies.

“It’s about having a passion, curiosity, and the courage to put yourself forward. It’s about continuously learning something new every day and just going for it. My approach is to ‘nurture the best nature’ of each distillery, fully understanding how each environment influences them. I’m always looking to raise the bar, raise expectations.”

Guests tasted a number of GlenDronach whiskies, including the 12 Year Old, the 18 Year Old, the 21 Year Old, and the Glendronach Grandeur 12. The night ended with a dram of the GlenDronach 28 Year Old 1994 Cask 1769, which will be available in limited quantities in Australia over the coming months.

64 | National Liquor News

“The Greenhouse Bar by 1800 Tequila represents an important partnership in our mission to raise awareness about Australia’s biodiversity crisis among young Australians. This immersive experience not only celebrates the extraordinary versatility of Australian botanicals but also serves as a powerful reminder of the urgent need for plant conservation action,” Siemon said.

Sustainable mixologist Tom McHugh collaborated with 1800 Tequila to create four cocktails for the event, each drink highlighting a different Australian native botanical.

“Botanicals are the unsung heroes of the cocktail world, weaving an aromatic tapestry that defines each drink, creating an experience that goes beyond taste. 1800 Tequila, born from 100 per cent Blue Weber Agave, takes botanical infusion to an art form, transforming humble ingredients into extraordinary spirits. Without these botanicals, the kaleidoscope of flavours we know and love in our cocktails simply wouldn’t be possible,” said McHugh.

Events

818 Tequila launches in Australia 818 Tequila has finally landed in Australia and is now available across all on- and off-premise locations, celebrated with a launch party at Oxford House Pool Bar last month. The brand, owned and operated by celebrity Kendall Jenner, has won 43 blind tasting awards at 13 international competitions including Best Reposado at the World Tequila Awards. On the evening, a DJ played music from a platform above the pool, while guests enjoyed samples of 818 Tequila and cocktails.

Cointreau celebrates 75 years of the Margarita On Monday 9 October, the iconic, orange-flavoured liqueur Cointreau celebrated the 75th anniversary of the Margarita at Londres 126 in Sydney. The venue showcased a special curated menu, crafted to complement the famed cocktail and showcase the diversity and timeless appeal of Cointreau.

A classic Margarita was served as a welcome drink alongside oysters, followed by the first course of crispy pork belly or leek corn esquites with the 75th Margarita, comprising Cointreau, tequila, lemon and chamomile syrup, and earl grey tea.

The second course, grilled mackerel with brussels sprouts or cauliflower steak, was served alongside a French Cooler, crafted from Cointreau, port, tonic and Angostura Bitters. The threecourse dinner was finished with the choice of tres leches cake or raspberry Cointreau sorbet, complemented by a Palomita, featuring Cointreau, lemon, and grapefruit soda.

G.H. Mumm celebrates unique New Zealand terroir Celebrating the launch of its new Pinot Noir sparkling wine, Champagne House G.H. Mumm transformed The Boathouse in Rose Bay, Sydney, into a luxurious lodge reminiscent of the Matakauri Lodge in Queenstown, New Zealand.

Guests were invited to try the inaugural release off Mumm Central Otago, which honours the New Zealand region of Central Otago with hand-harvested Pinot Noir grapes. The wine was enjoyed alongside a three-course lunch curated by Jonathan Rogers, Head Chef at the Matakauri Lodge.

Created in collaboration with renowned producers Pernod Ricard Winemakers, the Mumm Terroirs collection is the result of passionate winemaking and the sharing of expertise and time-honoured techniques.

Miraval raises a glass to rosé season On Tuesday 10 October, Miraval invited industry professionals to celebrate the start of rosé season at Rafi’s al fresco bar in North Sydney. Available to sample on the night were the Miraval Côtes de Provence and Miraval Studio Rosé, accompanied by a selection of canapes and a DJ playing summer tunes.

Following the success of the Miraval Côtes de Provence premium wine, the Miraval Studio Rosé was released in 2018 to recruit a different demographic of drinkers.

“Over the years, Miraval Côtes de Provence became more and more premium,” said Emilie Blanc, Country Manager – Australia for Famille Perrin Wines. “We saw that there was a gap for more affordable rosé and mostly that over the years rosé became kind of Champagne for the millennials. It’s part of the affordable luxury.”

November 2023 | 65

Retailer Spotlight

Achieving excellence National Liquor News spoke to Cellarbrations Wingham Store Manager Will Clark about the passion that has seen him pick up some of the industry’s biggest retailer awards.

Will Clark, Store Manager, Cellarbrations Wingham

For Will Clark, Store Manager at Cellarbrations

mid-September, and the recognitions that our team

Wingham, his humble beginnings in liquor retail

achieved taking out the State Brand Award,” he says.

began just seven years ago. Seeking a better work-life

“Our team made some amazing achievements to

balance after 31 years in club management positions,

accomplish this level of commitment in our business. I

Clark applied for his first liquor retail role as a Store

felt that Cellarbrations Wingham set the benchmark in

Manager at Cellarbrations Wadalba on the NSW

our industry, then topping these accolades by wining

Central Coast and has gone on to build a fulfilling

the Retail Drinks Australia Store Manager of the Year.”

career and a name for himself in the industry.

Taking out the title at such prestigious awards,

“My journey in retail started with zero experience

Clark attributes his success to the influence he has

but a belief that Shane Madden [General Manager at

over the business, from the customer service culture

Retail Liquor Specialists Group] saw in myself that I

he has developed, to store layout, product range, and

met the requirement to fill the position.

finally, his understanding of the industry and the

“Every day since then I have been learning

issues it faces.

something new about retail and drawing on my own

“My passion is to see our team grow. With a clear

skills to better myself. My skillset at the time was based

understanding of the behaviours our consumers show

around people management and business as I knew an

in-store, we focus as a team on executing responses

on-premise environment, but I simply adopted these

that will entice the consumer. We focus on getting

experiences to apply them to the off-premise.

small things done well and bringing great offers that

“Teaching my team superior customer service is

are great value to our consumers.”

what I enjoy the most. I have been asked on a few

Having found his passion in liquor retail, and

occasions now ‘what makes you get out of bed each

a work-life balance that allows him to enjoy his

morning to do your job?’ and I guess the answer is

hobbies of bike riding, spending time with his

making a difference in peoples’ lives.”

grandchildren, and travelling the NSW coast in his

Clark has developed a passion for the liquor retail environment that has been recognised by the industry,

campervan, Clark encourages others to consider a sea change in their careers.

accepting Liquor Store Manager of the Year at this

“If you are wanting to look into liquor retail,

year’s Retail Drinks Australia Awards, and both he

reach out to people in the industry for assistance, an

and the store he manages being recognised at the IBA

existing retailer, your network such as peers, long term

Five-Star Awards.

business partners, and support partners – in my case

“It was a humbling feeling but also a very proud

IBA and ALM, and build relationships with people

moment for myself in my journey, being awarded the

you have invested in so you can make the correct and

Five-Star Excellence IBA Store Manager of the Year in

informed decisions.”

66 | National Liquor News

■

“We focus on getting small things done well and bringing great offers that are great value to our consumers.”

Will Clark Store Manager Cellarbrations Wingham

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