National Liquor News December 2024-January 2025

AUSTRALIA’S LEADING LIQUOR INDUSTRY MAGAZINE

vol. 43 no. 10 - December 2024/January 2025

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Editor’s note

Editor’s note

WE ENCOURAGE RESPONSIBLE DRINKING

As we wrap up the final issue of 2024, we are

Molly Nicholas explores the rising appeal of

excited to celebrate all of the off-premise winners

Australian-made liquor, as consumers increasingly

of the Australian Liquor Industry Awards (ALIA.

seek authenticity, quality, and innovation. And

This year’s ALIA event was a true reflection of

with Lunar New Year approaching, we dive into

excellence within the off-premise retail sector,

strategies for retailers to cater to the festive season,

and in this issue, we are proud to share the

offering top product recommendations to enhance

achievements of our major award winners. We

culturally inclusive shopping experiences.

Get the facts DrinkWise.org.au

FOOD & BEVERAGE PUBLISHED BY: Food and Beverage Media Pty Ltd A division of The Intermedia Group 41 Bridge Road GLEBE NSW Australia 2037 Tel: 02 9660 2113 Fax: 02 9660 4419 Publisher: Paul Wootton pwootton@intermedia.com.au Managing Editor: Deb Jackson djackson@intermedia.com.au

extend our congratulations to all the winners and

As 2024 draws to a close, the retail liquor

finalists, and a heartfelt thank you to our sponsors

industry continues to evolve, shaped by shifting

Senior Journalist: Molly Nicholas mnicholas@intermedia.com.au

for their ongoing support. We look forward to an

consumer preferences and new product

even bigger and better ALIA in 2025 as we celebrate

innovations. We highlight some of the key trends

Journalist: Lachlan Galea lgalea@intermedia.com.au

ALIA’s 30th anniversary.

and opportunities that will define 2025.

General Manager Sales – Liquor & Hospitality Group: Shane T. Williams stwilliams@intermedia.com.au

In this issue, we pay tribute to Lou Spagnolo,

On behalf of the team, I wish you all a Merry

who has retired after 15 years as President of the

Christmas and a successful trading season. Thank

Liquor Stores Association of Western Australia

you for your continued support, and we look

(LSA WA). Lou leaves behind an impressive legacy

forward to an even bigger and better year ahead!

Prepress: Tony Willson tony@intermedia.com.au

independent retailers in the sector. We thank Lou

Cheers,

Production Manager: Jacqui Cooper jacqui@intermedia.com.au

for his invaluable contributions.

Deb

of advocacy, innovation, and transformation for

We also cover the recent Retail Drinks Industry Summit and Awards, where the sector gathered to

Deb Jackson, Managing Editor

share insights and celebrate standout individuals

02 8586 6156

and businesses in the retail liquor industry.

djackson@intermedia.com.au

Group Art Director – Liquor and Hospitality: Kea Thorburn kthorburn@intermedia.com.au

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10 ALIA celebrates Australia's best liquor retailers

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24 Retail Drinks 2024 Industry Summit and Awards

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46 Homegrown Aussie heroes

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We continuously strive to improve our environmental performance and to initiate additional CSR based

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Contents

December 2024/January 2025 Regulars

Special Features

8 Cover Story: Gage Roads doubles

10 ALIA: Winners of the 2024

down on summer 22 News: The latest liquor industry news for retailers around Australia 30 Marketplace: Brand news and promotions

Industry Focused 26 Changing Rank: BrightSide announces recent placements 27 Sponsored Content: IBA Platinum Program sets benchmark for independent retail 36 Retail Drinks: Aligning strategy and structure for future success 37 Wine Australia: Comparing

Australian Liquor Industry Awards revealed 24 Retail Drinks: Retail excellence celebrated at 2024 Industry Summit and Awards 28 A legacy of leadership: Lou Spagnolo reflects on 15 years as President of LSA WA 40 What’s Hot to Stock for 2025: Future favourites and best-selling beverages 44 Lunar New Year: Good fortune, great spirits 46 Australian Made: Homegrown Aussie heroes

Australian wine and beer drinkers 38 New Zealand Winegrowers: NZ Winegrowers 2024 Annual Report 39 Training: Involving staff in marketing

6 | National Liquor News

Image credit: istock.com/EyeEm Mobile GmbH

REACH REACH FOR FOR GREATNESS GREATNESS

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Their mission is Michael Jordan, Jeanie Buss, Wes Edens, Emilia Fazzalari, and Wyc Grousbeck. Their mission is driven driven by by a relentless pursuit of greatness and a commitment to excellence, crafting what they believe to be the a relentless pursuit of greatness and a commitment to excellence, crafting what they believe to be the world's world's finest finest tequila. tequila. Made Made from from 100% 100% Blue Blue Weber Weber agave agave sourced sourced from from Jalisco's Jalisco's Highland Highland and and Lowland Lowland regions, Cincoro Tequila exemplifies unparalleled craftsmanship at every stage of production. regions, Cincoro Tequila exemplifies unparalleled craftsmanship at every stage of production. The The bottles, as much a symbol of luxury as the spirit itself, stand as icons of sophistication and quality. bottles, as much a symbol of luxury as the spirit itself, stand as icons of sophistication and quality.

Proudly *750ml, Proudly Imported Imported by

by Minleki Minleki Spirit Spirit Traders Traders @ @ minleki.com.au minleki.com.au *750ml, 375ml 375ml & & 1750ml 1750ml

Cover Story

Gage Roads doubles down on summer Gage Roads Brew Co is driving summer sales with a $3 million campaign and a ‘Win a Custom Troopy’ promotion.

As the summer season approaches, liquor

NSW, VIC, SA and NT. Retailers can expect

Troopy’, with the chance to win a custom

retailers are gearing up for what promises

more foot traffic as the campaign builds

Toyota Landcruiser Troop Carrier and $250k

to be a busy period for beer sales. As

excitement and drives sales during the

in Dometic vouchers. The promotion runs

such, Gage Roads Brew Co is ramping up

summer months.

until 3 February 2025, with purchases of

its investment to drive in-store sales and

Gage Roads beer or cider giving consumers

consumer engagement during the key

A strong portfolio to drive sales

Christmas and summer trading periods.

Gage Roads offers a diverse range of beers to

Retailers will benefit from a full

suit different tastes, with Single Fin Summer

marketing push, including POS kits, social

Investing big in summer

Ale taking the lead. Known for its light body

media amplification, above the line comms

This year, Gage Roads is doubling its above-

and tropical hops, Single Fin is the number

and event support.

the-line (ATL) investment, rolling out a

one craft beer in WA and the number one

“This promotion rewards loyal customers

national campaign running from October

independent craft beer in Australia. Picking

but also attracts new drinkers,” says

through February. The ‘Made for Yewww!’

up number six in this year’s GABS Hottest

McKeown. “Who wouldn’t want to win a fully

campaign brings the energy and excitement

100, it’s a perfect choice for summer.

kitted out Troopy, it’s the ultimate vehicle

of Australia’s coastal lifestyle to the forefront,

“The Gage Roads range is versatile,

capturing the spirit of adventure and

offering something for everyone,”

celebration that defines the brand.

McKeown adds. “Single Fin continues to

a chance to win.

for outdoor Aussie lifestyle, so we anticipate retailers will see a huge boost in sales.”

“We’re going bigger this year to drive

perform ahead of the category (+10 per

Retailers: A call to action

awareness and excitement for our products,”

cent), with other ATL featured beers like

With significant investment in both ATL

says Mick McKeown, Head of Sales and

Side Track All Day XPA (+13.6 per cent)

and below-the-line (BTL) activities, now is

Marketing at Good Drinks Australia.

and Hazy As Hazy Pale Ale (+51 per cent)

the time for retailers to stock up on Gage

also growing strongly.”

Roads products. The combination of strong

“Our audience loves the outdoors, sports, and socialising with mates, and

In a declining beer market, Gage Roads is

consumer demand, compelling promotions,

that’s exactly what we’re showcasing in our

bucking the trend, growing by 8.8 per cent

and a broad range of beers makes Gage

summer campaign.”

in value and 6.5 per cent in volume, making

Roads a must-stock brand this summer.

The ATL campaign includes audio, outof-home advertising, online video, and social

it a standout option for retailers looking to capitalise on the summer surge.

media, with a $3 million media investment

With the summer season just around the corner, it’s time to range and support Gage Roads and maximise sales.

ensuring high visibility in key markets of

A summer promotion like no other

To learn more about Gage Roads,

WA and QLD, with a comprehensive digital

To support sales, Gage Roads is running a

visit gageroads.com.au or follow them on

and video campaign driving awareness in

major on-pack promotion, ‘Win a Custom

Instagram @gageroadsbrewco.

8 | National Liquor News

■

ALIA CELEBRATES AUSTRALIA’S BEST LIQUOR RETAILERS The 2024 Australian Liquor Industry Awards recognised outstanding achievements in Australia’s liquor retail industry.

The Australian Liquor Industry Awards

“I believe all the finalists obviously

continuously refine our services to meet the

(ALIA) have once again showcased the very

gained our recognition because we love

expectations of our tech-savvy customers.

best in Australia’s retail liquor industry at an

what we do, and I would love to say what sets

“And of course, personalisation is at the

event held at The Star Event Centre in Sydney.

me apart is I’m constantly happy and giving

heart of our strategy. Whether through

More than 600 people from across the

110 per cent all the time, but that just isn’t

customised promotions, tailored product

industry gathered to see over 60 awards

true. I think the fact I am comfortable to be

suggestions, or exclusive online content,

presented to the people, brands, venues and

transparent and acknowledge that I haven’t

we’re committed to creating a shopping

operators from across the beer, wine and spirits

finished learning, and never will, allows me

journey that resonates with each customer’s

categories, and on- and off-premise sectors.

to continue to work within the industry with

individual lifestyle and preferences.

This year saw the addition of two new retail

infectious excitement,” she said.

“As we head into the festive season, our

categories: Best Retail Manager, to recognise

The second new award for the evening,

customers will see our online platforms

the hard work, dedication, and passion of

Best Online Liquor Retailer, was won by

shine. Offering an unmatched digital

liquor store owners and operators, and Best

Dan Murphy’s, and Agi Pfeiffer-Smith –

experience, customers will have access

Online Liquor Retailer, to celebrate the growing

Managing Director, Dan Murphy’s, told

to everything they need for hosting and

impact of digital platforms in the industry and

National Liquor News that they were thrilled

toasting in one place, enjoying the ease

their role in shaping the future of liquor retail.

by the accolade.

of browsing and buying from a carefully

The inaugural Best Liquor Retail Manager

“We have invested in our digital shopping

award was won by Imogen Murphy from

experiences, creating a very intuitive

The Best Retail Store category was won

Thirstville in Marrickville, NSW. Having

environment for our customers. Both our

by Wilberforce Cellars in NSW. It was a

worked in liquor retail for many years,

website and Dan Murphy’s Marketplace – an

great night for the Wilberforce Cellars team,

Murphy took the plunge in opening her

extension of danmurphys.com.au – not only

with Store Manager Georgia Monaghan also

own store only a year ago, and so was both

offers a vast selection of products but also

being Highly Commended in the Best Retail

overwhelmed and delighted to have been

incorporates features that make browsing

Store Manager category.

recognised as Australia’s Best Retail Manager

and purchasing as seamless as possible.

Monaghan said: “It is such a surreal

in the industry that she loves so much.

By leveraging data and feedback, we

feeling just to be nominated, let alone claim

10 | National Liquor News

curated range of products.”

Imogen Murphy scoops inaugural Best Liquor Retail Manager award This year, a new major off-premise award was introduced at ALIA, recognising Australia’s Best Liquor Retail Manager, and Imogen Murphy became the first ever recipient of the award.

Having worked in retail liquor for a decade, Murphy opened her own store, Thirstville, just last year in the Sydney suburb of Marrickville. Describing her first year in the store as

the Highly Commended title. To be recognised by peers,

“a dream come true”, Murphy was delighted to add this accolade to

industry leaders, and colleagues is an affirmation that the

her string of achievements.

effort I’ve put in, along with the support of my team, is truly making a difference.

“While the recognition is very personal, I also see it as a reflection of the work we’ve all done together as a team.

I’ve always believed in empowering my team members, encouraging them to develop their strengths, and supporting them in reaching their goals. Being recognised means they’ve contributed just as much to the success and growth of the business as I have.”

“I am absolutely obsessed with the career that I have chosen and find that I am constantly satisfied with the work I put into it, but to gain the acknowledgement from my peers in the industry was unexpected but also so rewarding,” she told National Liquor News.

Murphy’s approach to retail liquor is to put customer enjoyment at the heart of the experience, this is seen not only in the infectious excitement that she brings to Thirstville, but the vast array of stock in-store.

While she is extremely passionate about sharing her passion with customers, she is equally as passionate about sharing it with other women.

In a rare occurrence for ALIA, this year the Best Retail

Encouraging other women to pursue careers in liquor retail, she

Group category was a tie with both Red Bottle and Liquor

said: “I don’t think there’s a better time than right now. It’s a really fun

Barons sharing the accolade.

industry, and there are now so many more women around. It’s been

Scott Towers, Director of Red Bottle, told National Liquor News: “We are extremely happy and proud to be

a while getting there, but I think a lot of people want to hear from women, and see other women thrive.”

named Best Retail Group. It’s always good when recognition comes from your peers. Obviously, it’s a team effort and we have a great team of managers who put in a lot of hard work, and this award validates what we do and how we do it.”

Meanwhile, it was a great night for the Liquor Barons team, who turned out in force, with the entire 14-member team flying over from Perth to partake in the celebrations.

Liquor Barons General Manager, Chris O’Brien, said it was an honour to accept the Best Retail Liquor Group award on behalf of the Liquor Barons co-operative.

“With this being our fifth win in 11 years, it’s proof that independent liquor retailing, and the way the Liquor Barons Cooperative is operating, is the ticket to success,” he said.

On behalf of National Liquor News, a huge congratulations to all the winners, highly commended and all the finalists and a massive thank you to all the sponsors and attendees for helping to make another awesome ALIA night.

December 2024/January 2025 | 11

AND THE WINNERS ARE...

MAJOR AWARDS

Wilberforce Cellars wins Best Retail Store of 2024

BEST NEW PRODUCT

ALIA was a fantastic night for the team at Wilberforce Cellars,

Winner: Archie Rose Double Malt Whisky HC: Hard Rated HC: Papa Salt Coastal Gin

BEST LIQUOR BRAND

who not only claimed the award for Best Retail Store, but also celebrated a Highly Commended title for Store Manager Georgia Monaghan in

Winner: Fireball HC: Archie Rose Distilling Co.

BEST ONLINE LIQUOR RETAILER

the Best Liquor Retail Manager category.

As a family owned and run business, Monaghan says she and her family have a deep

Winner: Dan Murphy’s HC: Nick’s Wine Merchants

personal connection to the business with a

BEST LIQUOR RETAIL MANAGER

and passed down for generations, making this

unique culture that is rooted in core values recognition a huge achievement.

“To be recognised by peers, industry leaders, and colleagues is an affirmation that the effort

Winner: Imogen Murphy, Thirstville, Marrickville, NSW HC: Georgia Monaghan, Wilberforce Cellars, NSW

BEST RETAIL BANNER GROUP

I’ve put in, along with the support of my team, is truly making a difference. While the recognition is very personal, I also see it as a reflection of the work we’ve all done together as a team.

I’ve always believed in empowering my team members, encouraging them to develop their strengths, and supporting them in reaching their goals. Being recognised means they’ve

Winner: Liquor Barons Winner: Red Bottle HC: Dan Murphy’s

BEST LIQUOR STORE

contributed just as much to the success and growth of the business as I have. “[Liquor retail] is more than just selling bottles of alcohol, it’s about creating an engaging, responsible, and personalised experience for customers while maintaining high standards of service and compliance. A great retail manager

Winner: Wilberforce Cellars, Wilberforce, NSW HC: Barrelhouse Cellars, The Rocks, NSW HC: Liquor Barons Duncraig, WA 12 | National Liquor News

knows that success doesn’t come from individual effort alone, it’s about building and empowering a team,” said Monaghan.

BEST LUXURY DARK SPIRIT OVER $85

P L E A S E E N J O Y R E S P O N S I B LY.

BEST WHOLESALER OR DISTRIBUTOR

Winner: ALM HC: Amber Beverages HC: Paramount

BEST OFF-PREMISE SUPPLIER

BEST MAINSTREAM CRAFT

Winner: Stone & Wood Pacific Ale HC: Balter XPA

Dan Murphy’s was named Best

BEST INDEPENDENT CRAFT

(ALIA), recognising the company’s

BEST FULL STRENGTH BEER

Australian Liquor Industry Awards

and customer satisfaction.

BEST CIDER

HC: Lion HC: SouthTrade International

BEER & CIDER AWARDS

Online Liquor Retailer at the 2024

commitment to digital innovation

Winner: Young Henrys Newtowner HC: BentSpoke Crankshaft Winner: Asahi Beverages

Dan Murphy’s clinches Best Online Liquor Retailer award

Agi Pfeiffer-Smith, Managing Director of Dan Murphy’s, expressed the team’s excitement, saying: “We are thrilled to be recognised as Best Online Liquor Retailer this year. At Dan Murphy’s, we place a strong emphasis on understanding our customers and adapting to their evolving shopping preferences.”

Pfeiffer-Smith highlighted the company’s focus on personalised customer experiences, particularly through the

Winner: Young Henrys Cloudy Cider HC: Somersby

MyDan’s program, which boasts 5.4 million active users.

BEST AUSTRALIAN BREWERY

engaging experience.”

“Our MyDan’s program allows us to tailor recommendations and offers, ensuring each customer enjoys a unique and The company has heavily invested in refining its digital platforms, including the Dan Murphy’s Marketplace, which extends its reach while offering a vast selection of products.

Winner: Great Northern Brewing Co Original Lager HC: Furphy Crisp Lager

Winner: Stone & Wood HC: Coopers

BEST MID OR LOW STRENGTH BEER

WINE AWARDS

Red Bottle wins Best Retail Liquor Group

BEST RED WINE $14.99 AND UNDERr

Liquor Group at the 2024 Australian Liquor

Winner: Balter Captain Sensible HC: Great Northern Super Crisp

BEST PREMIUM DOMESTIC BrightSide Connecting the drinks industry

Winner: Asahi Super Dry HC: Guinness

Industry Awards (ALIA), a prestigious honour in the Australian liquor sector. The award highlights the company’s commitment to

Winner: 19 Crimes HC: Taylors Promised Land

BEST RED WINE $15 TO $34.99

Winner: Coopers Pale Ale HC: Balter Cerveza

BEST PREMIUM INTERNATIONAL

Red Bottle has been named Best Retail

excellence in independent liquor retailing and exceptional customer service.

Andrew McKay, Associate Director of Red Bottle, expressed the team’s pride, saying: “As a group, it means a huge amount to our entire team to win this award, as it’s recognition by the industry that we are delivering on our

Winner: Taylors Jaraman HC: Pepperjack Barossa

BEST RED WINE $35 AND OVER

mission to lift the standard of good independent liquor retail and to deliver a great retail experience for our customers and opportunities to our valued suppliers.

“As a family business, built on solid retail experience, we also aim is also to have fun along the way which I feel we manage to achieve.”

This recognition underscores Red Bottle’s dedication to high

Winner: Henschke Hill of Grace HC: Penfolds Bin Series

16 | National Liquor News

standards and innovation in the competitive liquor retail market.

WINNER! Best Wholesaler or Distributor 2024

ALM wins the best wholesaler or distributor in the Australian Liquor Industry Awards 2024.

BEST WHITE WINE $14.99 AND UNDER

Liquor Barons crowned Best Retail Liquor Group in Australia Liquor Barons has been crowned the Best Retail Liquor

Winner: Wynns Coonawarra Estate Winner: Yalumba Y Series HC: Taylors Promised Land

BEST WHITE WINE $15 TO $34.99

Group at the 2024 Australian Liquor Industry Awards (ALIA), marking its fifth win in 11 years. The prestigious award recognises excellence in Australia’s liquor retail sector, determined through national peer voting.

Chris O’Brien, General Manager of Liquor Barons, told National Liquor News: “It’s a proud moment for the ‘little’ banner group from WA. We were up against all the large national chains, and we’ve comprehensively beaten them again. This is a huge achievement for our cooperative of family-owned Western Australian businesses.”

Winner: Shaw & Smith Sauvignon Blanc HC: Audrey Wilkinson HC: Oyster Bay Marlborough

BEST WHITE WINE $35 AND OVER

Liquor Barons also received recognition at the ALIAs with Liquor Barons Duncraig awarded ‘Highly Commended’ for Best Liquor Store, and Basil Giglia from Liquor Barons Carlisle nominated for Best Retail Manager.

O’Brien highlighted the group’s market success, saying: “Our promotional program is the sharpest it’s ever been, our strong consumer brand continues to lead the West Australian market, and most importantly, we are continuing to drive profitability year on year for our store owners.”

With its continued growth and innovation, Liquor Barons is already looking towards securing

BrightSide Connecting the drinks industry

a sixth win in the near future.

Winner: Leeuwin Estate Prelude HC: Vasse Felix Premier

BEST ROSÉ WINE

Winner: Bird In Hand Winner: De Bortoli Rosé Rosé HC: Squealing Pig

BEST AUSTRALIAN AND INTERNATIONAL SPARKLING WINE

Lark wins Best Luxury Dark Spirit Lark Distillery has been honoured with the Best Luxury Dark Spirits over $85 category at the 2024 Australian Liquor Industry Awards (ALIA). The win highlights Lark’s commitment to exceptional

Winner: Mumm Tasmania Brut Prestige HC: Jansz Premium Cuvée NV

BEST CHAMPAGNE BrightSide

craftsmanship and innovation in the whisky industry.

A Lark Spokesperson expressed their pride, saying: “It is an honour for Lark to be recognised by our industry peers and win this esteemed category at the 2024 ALIAs. Our signature product, Classic Cask, represents Lark’s pioneering spirit and passion for crafting exceptional single malt whisky.”

What sets Lark apart from other finalists is its deep connection to Tasmania’s unique super-

Connecting the drinks industry

climate, ideal for whisky making.

Winner: G.H. Mumm HC: Veuve Clicquot

BEST DESSERT AND FORTIFIED WINE BrightSide Connecting the drinks industry

Winner: De Bortoli Noble One HC: Morris Muscat 18 | National Liquor News

“We are always looking to the future and we are proud to continually focus on innovation and celebrate craftsmanship that makes Lark single malt one of the best in the world,” said the Spokesperson, who also emphasised the importance of the ALIAs. “The ALIAs honour the passion and innovation that shapes and makes our industry. For Lark, it’s also a chance to celebrate our incredible peers and honour our team’s tireless passion.”

Supporting Australian whisky, like Lark, champions premium, locally crafted spirits and supports local jobs, with Aussie whisky continuing to shine on both the local and international stage.

BEST AUSTRALIAN WINERY

BEST DARK RTD/RTS

Asahi Beverages honoured as Best Off-Premise Supplier Asahi Beverages has been

Winner: Brown Family Wine Group HC: Penfolds

BEST NON-ALCOHOLIC PRODUCT

Winner: Jack Daniel’s Double Jack HC: Jameson Dry 6.5

named Best Off-Premise

BEST LIGHT RTD/RTS

Awards (ALIA), marking a

Supplier at this year’s Australian Liquor Industry significant achievement for the business.

Winner: Heaps Normal Quiet XPA HC: Heineken 0.0

SPIRITS, RTD, RTS AWARDS

Asahi expressed their pride in receiving the

BEST LIQUEURS

organisation. It highlights the hard work our team puts into We’re very proud to be recognised by our industry for this.”

Winner: Aperol HC: Mr Black

BEST LIGHT SPIRIT UP TO $79.99 BrightSide Connecting the drinks industry

Winner: Archie Rose Straight Dry Gin Winner: Hickson House Distilling Co Australian Gin HC: Absolut

BEST LUXURY DARK SPIRITS OVER $85

Winner: Lark Classic Cask Single Malt Australian Whisky HC: Archie Rose Single Malt Whisky HC: The Balvenie 12 Year Old HC: The Macallan 12 Year Old

BEST LUXURY LIGHT SPIRITS OVER $80 BrightSide Connecting the drinks industry

Winner: Four Pillars Rare Dry Gin HC: Hickson Road Harbour Strength Gin

20 | National Liquor News

accolade: “Winning this award is a big honour for our delivering high-quality products and services every single day.

BEST DARK SPIRIT UP TO $84.99

Winner: Jack Daniel’s Old No. 7 HC: Buffalo Trace Kentucky Straight Bourbon

A spokesperson from

Winner: -196 HC: Hard Rated

BEST AUSTRALIAN DISTILLERY

ALIA is known for celebrating excellence and innovation in the Australian liquor sector, and the spokesperson emphasised their importance.

“The Australian Liquor Industry Awards are a significant event as they celebrate the great work being done across the industry. They provide an opportunity to come together

Winner: Archie Rose Distilling Co. HC: Four Pillars

and recognise our collective achievements.”

The award is not just a reflection of Asahi’s efforts but also a tribute to their loyal customers and partners. As the spokesperson concluded, “This award is a testament to our incredible team and their ongoing support. We’re excited to continue delivering the best we can in 2025 and beyond.”

With this win, Asahi reinforces its commitment to excellence and looks forward to building on this success in the future.

A HUGE THANK YOU TO OUR SPONSORS Thank you to all of the sponsors that made the 2024 Australian Liquor Industry Awards such a smashing night.

NETWORKING BARS

Archie Rose triumphs with triple win at ALIA Archie Rose Distilling Co. has been celebrated

OFFICIAL MIXER

OFFICIAL AFTER PARTY

at the 2024 Australian Liquor Industry Awards (ALIA), winning in three categories: Best Light Spirit up to $79.99, Best Australian Distillery, and Best New Product for their Double Malt Whisky. The recognition underscores the distillery’s commitment to excellence and innovation in the Australian spirits industry.

AWARD & DRINK SPONSORS

Founder Will Edwards shared his pride in the achievement, saying: “We’ve put a lot of hard work into producing a premium whisky that earns its place in rails and on shelves across the country, so we’re incredibly proud to win Best New Product for our Double Malt Whisky. We’re honoured to be recognised and love to see Australian spirits taking a front seat.”

Archie Rose’s success at ALIA highlights the distillery’s growing reputation for producing top-tier Australian spirits. Winning in three highly competitive categories is a testament to Archie Rose’s dedication to quality and craftsmanship.

December 2024/January 2025 | 21

News

istock.com/ymgerman

‘The Baron’ marketing campaign as it positions the group as the premier destination for

Adelaide CBD introduces new Liquor Accord to address alcoholrelated issues

alcohol exploration.

A new initiative to tackle anti-social

The banner group comprises more than 90 independently run stores, each staffed by

behaviour linked to takeaway alcohol

locals. The campaign, featuring the tagline ‘A Thirst for Discovery,’ invites customers

in Adelaide’s CBD has been launched,

to engage with the brand. The Liquor Barons campaign transforms each visit into an

involving local bottle shops, South

adventure rather than just a shopping trip.

Australian Police, the City of Adelaide, and

Liquor Barons campaign drives ‘A Thirst for Discovery’ The Australian Liquor Industry Awards’ Best Banner Group, Liquor Barons is evolving its

Lisa Hegarty, Marketing Manager at Liquor Barons said: “This is a bold step for

the state’s liquor licensing authority. The

Liquor Barons but one that also brings a level of cohesiveness to our look and feel.

Adelaide CBD Liquor Accord is the first of

It’s been a thrill to not only see The Baron brought to life, but to have our change in

its kind and aims to make the city safer.

strategy expressed in such a fun, irreverent way.”

Under the Accord, the sale of 4L and 5L

The campaign was developed by Perth agency Hypnosis, whose Guy Patrick said:

cask wine, and all casks of fortified wine,

“West Australians recognised The Baron but knew little about him. It was exciting to

will be banned. Additionally, the sale of 2L

develop his character, transforming him into a richly layered and intriguing personality.”

wine casks will be limited to one per person,

The campaign unfolds across various channels including out-of-home advertising

per day. The Accord is part of a broader

(OOH), online videos, print, and social media. Liquor Barons aims to not only elevate its

strategy to reduce high-volume alcohol

brand but also enrich the customer experience by celebrating the joy of exploration in

consumption and its negative effects.

the world of beverages.

Michael Waters, CEO of Retail Drinks Australia, said: “The Adelaide CBD Liquor Accord is an important step towards making the city a safer and more enjoyable place for all.” He added, “Retail Drinks has been a key part of the Accord and its previous iterations over the past 12 months, which has resolved to implement restrictions on the sale of cask wine among CBD-based licensees.”

The Accord is a voluntary agreement supported by the Liquor and Gambling Commissioner, the Commissioner of Police, and the City of Adelaide. Regular meetings will evaluate the measures’ effectiveness and determine if further actions are necessary to ensure long-term positive outcomes.

22 | National Liquor News

News

D’Arenberg named Australasia’s best vineyard D’Arenberg has been named the top vineyard in Australasia in the World’s Best Vineyards 2024 list, landing 32nd globally. This recognition highlights the winery’s commitment to exceptional experiences and wines, as praised by Chief Winemaker Chester Osborn.

Two other Australian wineries, Penfolds Magill Estate and Seppeltsfield Barossa, also earned spots in the top 100, with Magill Estate ranking 37th and Seppeltsfield ranking 84th on the extended list.

The World’s Best Vineyards ranking, chosen by 500 experts, celebrates vineyards offering outstanding experiences, from scenic views to innovative tours. D’Arenberg’s unique, five-story Cube cellar door, designed as an iconic puzzle, has become a focal point of its global acclaim. The winery features diverse experiences, including wine flights, blending, and surrealist art exhibitions at its Alternate Realities Museum.

17th in 2023 and 60th in 2022. Osborn attributes the winery’s success

Endeavour partners with Milkrun

to the distinctive McLaren Vale region, known for its diverse geology

Milkrun and Endeavour Group have partnered

This marks d’Arenberg’s third inclusion in the rankings, having placed

and maritime climate, which produces wines with exceptional ageing potential. Looking forward, D’Arenberg is focused on expanding its commitment to Fiano, a grape variety well-suited to the region.

L-R: Darry and Chester Osborn

to bring the popular Jimmy Brings brand to the Milkrun app, offering customers enhanced choice and convenience.

Through this collaboration, Endeavour Group becomes Milkrun’s exclusive liquor provider, giving customers access to over 2,000 varieties of beer, wine, and spirits, alongside more than 10,000 grocery items – all available for delivery in under an hour.

Starting 6 November, the Jimmy Brings range is available on the Milkrun app, with full integration by 28 November. From that date, Jimmy Brings will be exclusively accessible through Milkrun, streamlining the e-commerce and ultraconvenience experience for Australian customers.

David Berger from Milkrun emphasised the convenience of combining Milkrun’s extensive grocery selection with Jimmy Brings’ alcoholic offerings, creating a one-stop shop for everyday needs.

Steve Cuda, Director of EndeavourX, noted the partnership’s role in growing Jimmy Brings and aligning with consumer demand for fast, accessible transactions.

Founded in 2012, Jimmy Brings has expanded to serve more than 80 per cent of Australia, providing curated alcoholic selections delivered in under an hour. Milkrun, available in multiple Australian cities and New Zealand, continues to innovate with fast and reliable delivery services for both grocery and liquor needs.

December 2024/January 2025 | 23

News

Retail Drinks celebrates retail excellence at 2024 Industry Summit and Awards

The 2024 Retail Drinks Industry Summit and Awards shared insights into Australia’s evolving retail liquor sector while recognising the achievements of individuals and businesses.

On Wednesday 13 November, around 400

While growth can be seen in most

Waters thanked members who participated

members of the retail liquor industry came

categories, McLean outlined the challenges

in the program, which attracted 532

together for the 2024 Retail Drinks Industry

of glass spirits, with tequila currently the only

nominations, and congratulated the winners.

Summit and Awards, held at Doltone House

segment commanding a premium price.

Darling Point in Sydney.

“Thank you for taking the time to be a

In an insightful session about retail liquor

part of this year’s awards program; thank you

The Summit invited business experts and

crime, safety and security, Retail Drinks

to our awards partners for your support in

industry leaders to share the latest trends,

Australia’s Head of Policy & Advocacy, Kary

helping us make this event the success it was;

information and ideas to inform business

Petersen, gave an update on the Safe to Serve

thank you again to the hundreds of members

decisions, help businesses grow and ensure

initiative and the Retail Liquor Safety and

who took the time to nominate in this year’s

the success of the retail liquor industry.

Security Survey.

awards program; and congratulations to all

Retail Drinks Australia CEO Michael

Sparked by survey findings, Petersen

Waters opened the Summit with an overview

facilitated a panel discussion with Neil

The big winners of the night included

of Retail Drinks’ recent achievements and

Redfern (Redfern Retail Risk), Andrew

some of the most recognisable names in

upcoming advocacy activity, and followed by

Sayers (Coles Liquor), Andrew McKay

Australian retail liquor.

the annual AGM, Jarna McLean, Director of

(Red Bottle) and Damen Jones (NSW

Liquor Store of the Year was awarded

Health & Lifestyle at Circana, shared insights

Police) about ensuring the safety of staff

to Liquorland Greensborough in Victoria,

into the state of Australia’s retail liquor market.

and customers without negatively impacting

while the title of Large Format Liquor Store

McLean highlighted declining alcohol

the retail experience, and the measures

of the Year went to Dan Murphy’s Sunbury,

improving perceptions about safety.

also in Victoria.

consumption and the impact of economic

awards finalists and winners.”

pressures on liquor sales, which is especially

Finally, closing the Retail Drinks Industry

Liquorland took home another prize,

prominent in the craft beer category with

Summit, Australian actor and writer Rob

with the chain being named Online Liquor

the exception of ginger beer, with single malt

Carlton spoke about the value of culture to an

Retailer of the Year, reinforcing its success

whisky also in decline and Prosecco now

organisation and its significance in retail liquor.

in both physical and digital retailing.

Recognising retail achievements

unwavering commitment to ensuring

innovation is driving growth, with citrus

Later in the evening, the 2024 Retail Drinks

we’re connecting with our customers in

flavours expanding from RTDs into the likes

Industry Awards recognised the exceptional

meaningful ways by prioritising convenience

of wine. Interestingly, cider is also in growth,

achievements of individuals and businesses

and great value on our extensive product

fuelled by innovation, and wine is beginning

across the sector, celebrating their

selection,” stated Jon Haggett, General

to rebound from a decline.

dedication, hard work, and professionalism.

Manager of Commercial for Coles Liquor.

outperforming Champagne.

While consumers are focused on value,

24 | National Liquor News

“What sets Liquorland apart is our

One of the most celebrated winners was Claudia Castles, the Store Manager of Dan Murphy’s in Bulimba, Queensland, who was named Young Liquor Retailer of the Year.

Castles has worked with Endeavour Group for almost four years and has played a key role in opening several new Dan Murphy’s stores across Queensland. Her passion for the industry and leadership skills were key to her win.

“I’ve loved every minute of working with Endeavour and it has ignited my passion for the drinks industry. I am so passionate about sharing my knowledge and enthusiasm for what we do with my team and customers.

This award means so much to me as recognition for my love of working in the drinks industry,” she said.

The award for Liquor Store Owner of the Year went to Paul Rajkovski, Owner of Bottlemart D’Amore Cellars in Victoria, who was recognised for not just his leadership, but the contributions of the entire team at D’Amore Cellars.

Rajkovski told National Liquor News: “I’m extremely grateful to receive the recognition for the countless number of hours and effort we put in to making Bottlemart D’Amore Cellars as good a shopping experience as possible for all.”

Michael Frost from Red Bottle Circular Quay in Sydney was named Liquor Store Manager of the Year and shared his gratitude to Retail Drinks Australia for the opportunity to be involved in the process.

“The award application, interview and mystery shopper components combined to give a priceless opportunity to see how your business is performing via a different lens. There’s a lot that we as a team at Red Bottle Circular Quay can take from the award process and we look forward to becoming a better team and a better business as a result,” he said.

Supplier winners and industry recognition On the supplier side, Lion was a standout, taking home two major awards: Beer Supplier of the Year and National Supplier of the Year, highlighting its leadership in both product innovation and industry contribution.

Treasury Wine Estates was named Wine Supplier of the Year, while Diageo earned the title of Spirits Supplier of the Year, with Shane Beer from Diageo also named Sales Representative of the Year for his outstanding contribution to the spirits category.

A new category, Services Partner of the Year, recognised Uber Eats for its support of the retail drinks industry through its convenient and expansive delivery platform.

This year’s awards reflected the continued growth and professionalism of Australia’s retail drinks industry, and according to Retail Drinks Chairman John Carmody, the program speaks volumes about the sector’s resilience and passion.

“The Retail Drinks Industry Awards not only celebrate excellence but also set the benchmark for a responsible, sustainable, diverse, and professional retail drinks sector,” he said.

■

December 2024/January 2025 | 25

Changing Rank

BrightSide announces recent placements BrightSide Executive Search is the only dedicated drinks recruitment specialist nationally and has been a trusted advisor to the industry for well over a decade. Through accessing its wide-reaching network of potential candidates, BrightSide takes the hassle out of recruitment for drinks businesses, advising how they can stay nimble and competitive in a tight market to attract the absolute right person for each role. The latest BrightSide success stories below show the strong abilities of the recruitment agency in partnership with drinks businesses of all sizes, country-wide.

Adam Hollway brings

Leonardo Groom will

Shammi Weerasinghe has

Ned O’Neill is passionate

Travla has welcomed

passion and wine sales

use his drinks expertise

joined Henkell-Freixenet

about the drinks industry

Mitchell Sherar as

experience to his new

to drive sales and brand

as National Account

and enjoying his new

Finance Manager,

role as Sales Manager

awareness as On-

Manager bringing strong

role as On-Premise Area

leveraging his

Wholesale at All Saints

Premise Area Manager

category and accounts

Sales Manager at CBCo

commercial background

Estate.

for Thirsty Group in QLD.

experience.

Melbourne.

and industry passion.

Taylors is pleased to

Darcy Dempsey’s

Pure Wine Co is

Thirsty Group is loving

Mitchell Millen has joined

welcome Jye Hosking

experience will help him

enjoying the 20 years

the expertise and strong

Young & Rashleigh as

as Area Manager NSW,

hit the ground running in

of wine experience and

network Alex O’Brien

Key Account Manager,

bringing extensive wine

his new role as Business

knowledge that Fabiano

brings to its NSW

bringing wine knowledge

sales experience and a

Development Manager

Bellan brings to the team

team as Key Account

and NSW on-premise

broad customer network.

at Iconic Beverages VIC.

as Area Manager VIC.

Manager On-Premise.

relationships.

Check out our new website

26 | National Liquor News

For more information www.brightside.careers

Visit us on LinkedIn

Sponsored Content

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Increased shopper loyalty

A program designed to drive loyalty and a superior experience for shoppers, whilst offering exclusive benefits and rewards to members.

Sundries

IBA’s Platinum Program is a new benchmark for independent retailing Independent Brands Australia’s (IBA) Platinum Program creates

as two new ranges which focus on NPD across traditional liquor

opportunities for retailers to enhance their customer’s shopping

categories and a sundries range (mixers and snacks).

experience while also generating new revenue streams for

• Execution: Retailers will drive the existing Instore Excellence

their retailers.

Program alongside the introduction of three new power displays.

IBA’s retail strategy is centered on building a shopper-centric

IBA is also investing in an app-based technology that enables

network that will enable accelerated growth opportunities,

retailers to report back on best-in-class display execution.

great execution and ensure long-term sustainability for

• Digital programs: Driving personalised shopper experiences

independent retailers.

through e-commerce and loyalty giving shoppers exactly what

The IBA Platinum Program is an opt-in program for retailers

they want.

and consists of four key areas: POS integration, ranging, execution

To bring the data to life, IBA has partnered with Circana to

and digital programming.

exclusively launch their Liquid Data Engage platform to deliver

• POS: Point of sale system capabilities will drive clean, consistent

fast, easy and comprehensive insights. Powered by a cloud system,

data into stores and across the network to enable better insights

Unify+, Liquid Data Engage gives users access to Platinum IBA

and single user identity.

Scan Data to analyse basket trends, shopper behaviour, loyalty,

• Ranging: Ensuring consistent state based key retail range as well

promotions and pricing across all liquor categories.

■

December 2024/January 2025 | 27

News

Lou Spagnolo

A legacy of leadership Lou Spagnolo speaks to Deb Jackson to reflect on his 15 years as President of LSA WA.

After 15 years at the helm, Lou Spagnolo

significance,” Spagnolo told National

Overcoming industry challenges

has stepped down as President of the Liquor

Liquor News, reflecting on his long career.

Throughout his tenure, Spagnolo also

Stores Association of Western Australia

“However, some moments stand out. One

had to tackle several long-standing issues,

(LSA WA), marking the end of an era for

of the pivotal ones was the decision to

including liquor restrictions, retail crime,

the organisation.

break away from the national structure.”

and the rise of unregulated operators. One

Recognised as the longest-serving

He said that the strategic move to

of the most persistent challenges has been

president in LSA WA’s 72-year history,

establish an independent direction for LSA

liquor restrictions in regional areas, such

Spagnolo leaves behind a legacy of advocacy,

WA was a “game-changer”, allowing the

as Fitzroy Crossing and Halls Creek, where

innovation, and resilience in the face of a

association to advocate more effectively for

restrictions allowed only light beer to be sold

rapidly evolving liquor retail landscape.

local interests.

as takeaway. Spagnolo highlights that these

During his tenure, Spagnolo steered

“It empowered us to be more transparent,

restrictions, introduced more than a decade

the LSA WA through both challenging

and it was clear validation of the strategic

ago, have done little to reduce alcohol-

and transformative times, securing vital

direction we were taking,” he explained.

fuelled violence and domestic abuse.

wins for independent liquor retailers and

One of Spagnolo’s proudest achievements,

Spagnolo recognised that a new

building a stronger, more unified industry.

however, came during the early days of the

approach was necessary and advocated for

His decision to step down, announced at

Covid pandemic. As the industry faced the

the introduction of the Banned Drinkers

the association’s recent annual general

unprecedented challenge of lockdowns and

Register. This initiative, aimed at identifying

meeting, brings to a close an extraordinary

supply chain disruptions, Spagnolo worked

individuals struggling with alcohol misuse,

career that has had a significant impact on

tirelessly to ensure that liquor stores were

would help restrict their access to alcohol

Western Australia’s liquor retail sector.

recognised as essential services.

and connect them with support services.

“Countless nights were spent preparing

“If you always do what you’ve always

A journey of leadership and advocacy

information for emergency cabinet meetings,”

done, you’ll always get what you’ve

Spagnolo’s journey with the LSA WA began

he said, highlighting the importance of

always got,” he told NLN, underlining

in 2005, when he first joined the board.

advocacy during this critical period. The

the importance of innovative solutions in

Over the next decade and a half, he rose to

unwavering support of Minister Paul Papalia

addressing deeply entrenched issues.

the presidency, navigating the association

played a key role in securing the continuity

Retail crime has also been a growing

through a range of significant challenges.

of liquor retail operations across WA, which

concern for liquor store owners,

“It’s hard to pinpoint just one

Spagnolo credited as a significant moment of

particularly in urban areas. In response,

success during the crisis.

Spagnolo worked closely with government

achievement as they all held unique 28 | National Liquor News

News

officials to advocate for stronger protections for retail workers. In July 2024, the WA government introduced new laws to protect retail workers from violence, including a dedicated ‘assault retail workers’ offence with penalties of up to seven years in prison.

“These laws were a major step forward,” Spagnolo told NLN. “By implementing measures like the Banned Drinkers Register and stronger legal protections, we’ve been proactive in ensuring a safer, more responsible retail environment.”

Shaping policy and building relationships

“I’ve never been one to focus on legacy.

It’s always been about the future – ensuring that the independent liquor retail sector has the tools, opportunities, and support to thrive.”

Lou Spagnolo

Peter Peck, Minister Paul Papalia, Lou Spagnolo

Another cornerstone of Spagnolo’s collaboration across a diverse range

A changing landscape for independent retailers

of stakeholders.

Over the years, the liquor retail landscape

“I feel that the current board is well-

leadership was his ability to foster

that it was the right moment for the next generation to take the reins.

“One of my greatest achievements has

in WA has undergone significant change,

prepared to ensure a smooth transition,” he

been transforming how we engage with one

particularly with the rise of large corporate

told NLN.

another in the industry,” he said, referring

chains and the growing presence of online

Looking ahead, he plans to focus on his

to the shift from entrenched positions to

retail. Yet, Spagnolo remains optimistic

business commitments while remaining

constructive dialogue.

about the future of independent retailers.

open to new opportunities.

Early in his presidency, there was often

“Success will hinge on innovation,

“I’ve never been one to focus on legacy,”

tension between industry stakeholders and

collaboration, and consistent improvement,”

Spagnolo reflects. “It’s always been about the

public health advocates. Many in the public

he said. Independent liquor retailers, he

future – ensuring that the independent liquor

health sector pushed for stricter alcohol

believes, must adapt to the changing market

retail sector has the tools, opportunities, and

policies, while industry representatives were

by investing in staff training, store upgrades,

support to thrive.”

reluctant to make any concessions.

and personalised service.

Despite stepping down as President,

Spagnolo worked to bridge this divide,

“It’s no longer enough to just coast along,”

Spagnolo’s influence on the sector will

fostering an environment where all parties

he says. “Retailers need to stay ahead of

undoubtedly be felt for years to come. His

could listen to one another and find common

trends, build strong community ties, and

leadership has laid a solid foundation for the

ground. The successful introduction of

utilise data to guide their decisions.”

future of the LSA WA and for independent

the Banned Drinkers Register is a prime

Spagnolo also pointed to the strong

example of this. By working with health

regulatory framework in WA that continues

As Peter Peck, CEO of LSA WA, said:

professionals, law enforcement, and

to support the success of independent

“Lou’s leadership has been the bedrock

industry representatives, Spagnolo helped

liquor stores despite increased competition.

of the association for more than a

craft a policy that balanced public safety

“The state has created a foundation for

decade. It’s a loss, but with change comes

concerns with a commitment to supporting

independent retailers to thrive, but it’s up

opportunity, and we have good people

individuals struggling with alcohol misuse.

to the industry to stay competitive and

ready to step up.”

“I’m proud of the culture of trust and

innovative,” he said.

mutual respect we’ve created,” he said.

liquor retailers across the state.

For Spagnolo, it’s time to call last drinks on a remarkable chapter. But his contribution to

“It’s allowed us to address issues more

Stepping down and looking ahead

the industry will remain a lasting influence,

effectively and develop innovative solutions

After 15 years of leading LSA WA, Spagnolo

shaping the future of independent liquor

for the future.”

made the decision to step down, feeling

retailing in WA for years to come.

■

December 2024/January 2025 | 29

Marketplace Brand news and promotions Fat Bastard squeezes into bagnum format Australian wine brand Fat Bastard, known for crafting bold, full-flavoured wines with character and approachability, has released its 2022 Chardonnay in a bagnum format. This latest addition to the Fat Bastard range introduces its classic, buttery, Californian-style Chardonnay to a new, convenient packaging.

The eco-friendly, lightweight bagnum holds the equivalent of two bottles, offering a shelf life of up to 12 months and freshness for 30 days once opened. Its long-lasting format makes it ideal for both retail and on-premise channels, providing a sustainable, waste-reducing option that’s better for the planet.

“We’re seeing a huge rise in demand for alternative formats, with sales in this category growing up to 160 per cent year on year,” said Fat Bastard Business Manager Kate Lawton.

Fat Bastard Chardonnay in bagnum has been available nationally since 22 November through Red+White.

Distributor: Red+White

Introducing Ampersand’s Vodka & Lemonade Pioneering spirit and RTD producer Ampersand Projects has unveiled the latest addition to its popular ‘&’ premix range, Vodka & Lemonade.

With the light RTD market now growing faster than dark RTDs, the new product is crafted from Ampersand’s own super smooth vodka, combined with the nostalgic flavour of old-style lemonade.

Building on the success of the Vodka Soda & RTD range, Vodka & Lemonade features no sugar, no carbs and no gluten, with only 66 calories per can, making it the go-to beverage for health-conscious consumers and a must stock for summer.

Designed to be sessionable, Vodka & Lemonade has an ABV of four per cent, complementing the four per cent ABV flavour range and sitting at a price point that appeals to value-based shoppers. Packaged in a striking blue gradient can, the grab-and-go beverage is sure to stand out on bottle shop shelves in the competitive RTD market.

Distributor: Available via all wholesalers

30 | National Liquor News

Marketplace

James Squire enters dark RTD with Whisky Sodas James Squire, one of Australia’s most beloved craft brands, has launched its first ever dark RTD range, delivering Whisky Sodas that are as refreshing as they are flavoursome.

The brands first move into the dark RTD market reimagines a segment traditionally dominated by international brands. With Ginger & Lime and Zesty Citrus flavours, James Squire’s Whisky Sodas offer a perfect balance of light refreshment and the subtle complexity of a barrel-aged whisky.

Designed for versatility, James Squire’s Whisky Sodas are perfect for a variety of occasions and are a great choice to sip all-year round. While they shine on their own, they are great garnished, served over ice with a wedge of fresh lime or orange. Raise your glass to an Australian craft brand shaking up the RTD market.

Distributor: Lion

Hirsch Wine Group joins the kosher wine category Family-run wine group Hirsch Wine Group is embarking on a new chapter with the reveal of its first kosher rosé, launched under the Herschel label.

Ben Hirsch, who leads Hirsch Wine Group, says there is a gap in the market for a high-quality kosher wine, with quality and authenticity paramount in the creation of the new release.

“We are redefining what kosher wine means in Australia, moving beyond traditional perceptions to offer a diverse and enticing range of alternatives. We are proud to offer a quality kosher rosé that we hope will become a new favourite within the community and a staple in the Hirsch Hill

Felons celebrates six years of brewing with Paradise IPA release

brand,” he explained.

Crafted in the Yarra Valley, Herschel Kosher Rosé has aromas of

Marking its sixth anniversary, Felons Brewing Co. has unveiled a

fresh strawberries, red currants and

celebratory new brew, Paradise IPA, a Cali-style IPA with tropical

pomegranate with hints of rose petals

summer fruit flavours and an easy-going finish.

and crushed herbs. On the palate, the

Anna Streater, Marketing Operations Lead at Felons Brewing Co.,

rosé showcases flavours of raspberry,

says: “Last month, Felons Brewing Co. celebrated six years of brewing

cranberry and pink grapefruit, with a

down under the Story Bridge along the Brisbane River. It’s also been

clean finish and lingering notes of red

an incredible year that’s seen our homecoming to Sydney with the

berries and citrus zest.

opening of Felons Manly.

Chief Winemaker, Peter Mackey,

“To celebrate, we’re launching Paradise IPA – a reflection on how

said: “Pasteurised from Cabernet

lucky we are to be slinging beers in these two magical destinations.”

Sauvignon grapes, the making

Felons’ Head Brewer Tom Champion describes the beer as “a clash

of this wine has been a labour of

of coasts. Taking some pointers from old school West Coast IPAs and

love; carefully testing, refining and

hybridising them with some new school East Coast hazy mentalities”.

perfecting the wine to bring the

Paradise IPA has low bitterness with fruity hop notes dominating the

very best quality kosher rosé to the

nose and flavour, while the body remains crisp and clear.

Australian community.”

Distributor: Felons Brewing Co

Distributor: Hirsch Wine Group December 2024/January 2025 | 31

Marketplace

Pommery’s 2024 World Collection celebrates Indonesian culture Each year, Pommery’s World Collection takes customers on a journey to a different country, showcasing the natural landscapes and art forms of different destinations around the world.

This year, the Champagne house has translated the beauty of Indonesia culture into three limited-edition bespoke gift boxes, each reflecting the diversity and cultural significance of ancient art techniques.

Named the 2024 Batik World Collection, batik was derived from the

Departed Spirits disrupts market with canned spirit range

Indonesian word ‘titik’, which means ‘point’ and refers to the traditional

A Melbourne-based start-up is shaking up Australia’s

The 2024 Batik World Collection features three Pommery Cuvées,

method of wax dot designs, which represent a historically significant art form in Indonesia.

craft spirits market with the launch of a premium

including Brut Royal NV, Brut Rosé NV and Grand Cru 2009 vintage, each

spirit range packaged in stainless steel tins.

packaged in colourful gift boxes decorated with intricate patterns that have

Departed Spirits was founded by Kas Salar,

drawn inspiration from the unique art form.

who employed the help of industry stalwarts Dave

Distributor: Vranken Pommery Australia

Temminghoff (ex-StrangeLove), James Bruce (StrangeLove) and Dan Walker (ex-Proof & Company, True Believers), on a simple mission to combine his two favourite things – liquor and the outdoors.

Wee Smoky shakes up Scotch whisky category

Salar says: “As we started developing the range,

Designed with cocktail making in mind, modern

we realised the format lent itself to a different type of

Scotch whisky Wee Smoky has officially landed

drinking. The products had to have an element of fun

in Australia.

and adventure, because that is what the tins ultimately allowed, being lightweight and virtually unbreakable.”

Crafted with a lighter, sweeter corn base and finished in premium peated whisky casks, Wee

The resulting launch range includes three spirits,

Smoky has a hint of smokiness that appeals to the

Yuzu Gin, a blend of Australian craft gin and Japanese

modern consumer, making it an approachable entry

yuzu juice; Green Apple Vodka, triple-distilled on a

point into the Scotch whisky category.

five column still for superior quality; and Pineapple

Thanks to the flourishing agave spirits category,

Jalapeño Agave, crafted from Destilado de Agave

smoky flavours are trending more than ever, and

grown in Jalisco and infused with pineapple and

with at-home cocktail consumption on the rise, Wee Smoky makes the

jalapeño extracts.

perfect base for a smoky take on classic whisky cocktails or to inject new

Temminghoff added: “The growth of Australian

life into trending cocktails such as the Paloma.

craft spirits has been endlessly exciting, but we are

Rory Gammell, Founder of Wee Smoky, says the approach of the brand

trying to look at what’s next. We think a more fun,

was to shift the old-school “antlers and armchairs” vibe of Scotch whisky and

accessible approach is a nice place to position the

strengthen its position in the vibrant world of cocktails.

brand. I mean who doesn’t want to drink Pineapple Jalapeño Agave? Nobody, that’s who.”

Each of the spirits are crafted between 34 and 37 per cent ABV for increased sessionability and infused

“Our whisky is for creators. While we have huge respect for the industry, we invite people to challenge the pre-conceived rules associated with Scotch whisky and drink Wee Smoky however they want, with whatever they want,” he explained.

with high-quality extracts and distillates. Packaged

Founded in 2020, Wee Smoky has been making waves overseas, now

in lightweight, durable 500ml stainless steel tins,

launching in Australia with availability in more than 430 bottle shops and

Departed Spirits was designed to enjoy on the go.

rolling out to independent retailers.

Distributor: Contact sales@departedspirits.com.au

Distributor: Contact harry@weesmoky.com

32 | National Liquor News

F AT B A S TA R D

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Marketplace

Cincoro Tequila Soft Launch – Join the Movement Cincoro Tequila was founded by Michael Jordan, NBA elite partners, and is co-owned

by Serena Williams. This ultra-premium tequila, crafted from 100 per cent Blue Weber agave and known for its smoothness and luxury, is launching with limited stock available for December and January.

Preparations are in place for a hard launch in March 2025 and Cincoro Tequila is actively seeking key premium on-premise partners to unify exclusive activations. Reach out to be part of a select group leading the introduction of this iconic brand to Australia’s elite venues.

Cincoro Tequila is available in a range of varietals, including 375ml, 750ml, and 1750ml, offering versatility for upscale menus and celebrations.

Distributor: Available nationwide through top wholesalers, including ALM, ILG,

Maison Perrier-Jouët unveils three new vintages in Australia

and Paramount

Champagne house Maison Perrier-

Cincoro is imported by Minleki Spirit Traders. For more information, visit www.minleki.com.au.

Jouët has introduced three new

The latest summer brew from BentSpoke

vintages to the Australian market, Belle Epoque 2015, Belle Epoque

BentSpoke Brewing Co is welcoming summer with the launch of the newest release in its

Blanc de Blancs 2014 and Belle

Drifter Series, Shifters Pale Lager.

Epoque Rosé 2014, crafted as an

Pouring clear with a bright golden hew, Shifters is a refreshing, balanced lager with light stone fruit aromas and a hint of malty sweetness, making it the perfect beverage for sunny days and barbecues.

The team at BentSpoke Brewing Co say: “Whether you’re wrapping up a hard day’s work

example of the winery’s commitment to artistry and excellence.

Exemplifying Maison Perrier-Jouët’s expertise in Chardonnay, the brand’s

or hanging with mates, Shifters is here to make every sip a moment to savour. So, grab a

signature grape variety, Belle Epoque

can, gather your crew, and let Shifters do the rest. Cheers to the good times ahead.”

Blanc de Blancs 2014 is made from

The beer is available now, brewed at 4.4 per cent ABV and packaged in 375ml cans.

Distributor: Direct

100 per cent Chardonnay with aromas of white flowers, and hints of almond and ginger.

Belle Epoque 2015 also showcases white flower aromas, with fruity notes of white peach and pink grapefruit, followed by complex layers of spice such as nutmeg, ginger and cumin.

Crafted from a blend of Chardonnay and Pinot Noir, the Belle Epoque Rosé 2014 is a rosé Champagne with pomegranate, raspberry and blackcurrant on the nose, and a palate of quince, raspberry and soft spices like cumin and liquorice.

Distributor: Pernod Ricard

34 | National Liquor News

NEW FLAVOURFUL whisky sodas

@JAMESSQUIRE_AU

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IT TAKES TRUE SPIRIT TO BREAK THE MOULD

Retail Drinks Australia

L-R: John Carmody and Michael Waters

Retail Drinks’ new strategy and structure aligned for future success Michael Waters, CEO, Retail Drinks Australia, outlines the associations new three-year strategic plan.

A little over a year ago, the Retail Drinks Australia board of directors

performance, organisation building, culture, ethics, roles and

and management team came together in Sydney for a comprehensive

responsibilities, board composition and effectiveness, risk, integrity

two-day, facilitated strategic and structural planning workshop.

and accountability, and effective engagement.

The purpose of the workshop was to celebrate and reflect on the

At the conclusion of the workshop, a number of key Constitutional

first five years of operation since our formation in October 2018,

reform opportunities were identified, with the board and management

and importantly, to set our strategic direction for the next five years

given the next nine months – over scheduled meetings in February,

and beyond to ensure that the organisation remains future fit and

May, and August to consider, debate, and finalise prior to all ‘board

best equipped to achieve its vision and objectives as the voice for

endorsed’ proposed amendments being presented to members to

liquor retail.

vote on at the FY24 Annual General Meeting in mid-November.

With unanimous alignment on the strategy achieved, our new

Some proposed amendments were relatively straightforward and

three-year Strategic Plan 2024 – 2026 is well underway, with three

more housekeeping changes, while others were significant. Changes

key priorities:

to our Constitution are not made lightly and for good reason. Unlike ordinary resolutions, proposed Constitutional amendments must be

Proactive and effective policy and advocacy • •

Objective: Enhanced, proactive and effective advocacy through

supported by a majority of members across a majority of categories.

Following more than a year in the making, I am pleased

data-led, coordinated action on core priorities.

to report that all proposed amendments to the Retail Drinks

Focus: No additional regulatory burden; reductions

Constitution passed at our recent AGM, with a majority of

where applicable.

members across a majority of categories voting in support of the reforms, which included:

Championing industry responsibility •

Objective: Broad awareness and adoption of initiatives; enhanced compliance and reduced risk.

•

•

Focus: A more invested industry driving exponential membership growth.

Re-definition of all membership categories, to ensure they better reflect the changing nature of industry.

•

Changes to the number of board seats in most categories.

•

Enhancing the eligibility requirements for board directors

Objective: Enhanced profile through strong member endorsement while executing relevant value-driven service excellence.

A merger of two membership categories into one, reducing the total number of voting-rights categories to five.

•

Focus: A more responsible and respected industry.

Focused, complementary engagement and services •

•

and a new provision to allow for alternate directors; and •

Amendments to streamline decision making and remove unnecessary administrative burdens.

It’s been quite the journey this past year or so. Thank you to my Board,

Strategy precedes structure, and with Retail Drinks’ new strategic

my team, and importantly, thank you to our growing membership

agenda set we then asked ourselves whether we had the right structure

for your vote of confidence in our evolving direction as your peak

and resources required to succeed; and whether our Constitution

industry body.

and membership structure was still fit-for-purpose five years on.

This process was extremely important as a means of maintaining strong corporate governance, and in considering purpose, 36 | National Liquor News

Retail Drinks Australia – the voice for liquor retail, will be stronger for it, and that’s important for all involved in the retail liquor industry.

■

Wine Australia

istock.com/Monkeybusinessimages

Ageing with a fine wine: comparing Australian wine and beer drinkers Beer leads Australia’s alcohol market, but wine is preferred by older adults, writes Sandy Hathaway, Senior Analyst, Wine Australia.

Beer is the largest alcoholic drinks category in the Australian market

Figure One: Beer vs wine consumption by age for year ended June 2024

with a 62 per cent volume share, followed by wine with a 17 per cent volume share, according to IWSR in 20231.

Data from Growth Scope, which collects data from consumers around the ‘where, when, what and why’ of alcohol consumption occasions in Australia, provides insights into the differences between the demographics of wine and beer drinkers in Australia and the drivers for choosing beer over wine and vice versa.

Older adults prefer wine over beer Survey data by Growth Scope found that in the year ended June 2024,

Figure Two: Beer vs wine consumption by age and gender for year ended June 2024

people over 50 were more likely to drink wine than beer. Among those who drank wine on their most recent alcohol consumption occasion2, 56 per cent were 50 years or older, and 34 per cent were in the 50 to 69 age range. In comparison, 42 per cent of those who recently drank beer were over 50 years old. The largest group of beer drinkers (33 per cent) was aged 25 to 39 (Figure One).

Women show a stronger preference for wine as they age For men, beer drinkers were nearly split evenly between those under and over 50, while for men who drank wine, a smaller share (39 per cent) were under 50. This shift to wine with age was even more noticeable among women. Less than half of female wine drinkers (48

Figure Three: Top 20 reasons for consuming beer or wine for year ended June 2024

per cent) were under 50, while 70 per cent of female beer drinkers were under 50 (Figure Two).

Wine is consumed on fewer types of occasions The main occasions when people drink beer and wine are similar – usually eating a main meal, relaxing at home or spending time with family and friends. However, 83 per cent of wine consumption happens within these categories, while beer drinking is popular across different types of occasions, with only 64 per cent of beer drinkers nominating one or more of the top three reasons3 (see Figure Three).

■

Sources: 1 IWSR Australia Wine Landscapes 2023, 2Occasion has to have been in the past month, 3Respondents can nominate more than one reason for a consumption occasion December 2024/January 2025 | 37

Image credit: NZW Inc Craggy Range

New Zealand Winegrowers

New Zealand Winegrowers 2024 Annual Report is now available New Zealand wine sales rose, but industry faces challenges; future growth hinges on sustainability and quality, writes Catherine Wansink of New Zealand Winegrowers.

Over the past year, consumers across the globe

experience a rapidly changing environment, our focus

purchased 81 glasses of New Zealand wine per

remains on sustainability and research.

second, each wine proudly labelled with its New Zealand regional origins.

“The goal for all continues to be enhancing the reputation of New Zealand Wine and the sustainability of our industry.”

Catherine Wansink New Zealand Winegrowers

38 | National Liquor News

The goal for all continues to be enhancing the reputation of New Zealand Wine and the sustainability

Selling prices for our wines increased, and

of our industry. Achieve this, and the industry will

overall, our average price in 2023/24 was the

continue to grow significant export value over the next

second highest of all countries competing in our

decade and beyond.

key markets. Our wines, our regions, and our people continued to attract positive endorsements

A small, high-quality vintage

from commentators. These are all positives, but

Growers and wineries throughout the country

it is telling that industry concerns over the past

experienced near ideal ripening conditions for

12 months have been dominated by very real

vintage 2024. The result is that consumers will see

challenges, including flat or declining sales, high

some stellar wines when they come onto the market.

inventory levels, tough economic conditions, cost

Undoubtedly, the wines from 2024 will add to our

increases, falling global demand for wine, and

reputation as a premium quality producer.

supply chain destocking.

Future supply will be boosted by the steady rise in

Beyond the short term, the industry is confident

vineyard area, which reached a new peak of 42,519

about the medium-to-long-term opportunities that

hectares this year, up more than 7,000 hectares over the

exist for our wines. The industry and New Zealand

past decade. Our Biosecurity Vineyard Register projects

Winegrowers have continued to invest in the

continuing growth in vineyard area at around 500

future. New vineyards have been planted and, as we

hectares per year, down slightly on the past decade.

■

Training

Staff don’t get involved in marketing Marketing should be an allencompassing daily responsibility, with every staff member contributing to business success, writes industry consultant, Peter Hall.

Image credit: istock.com/Hispanolistic

I’ve heard a few times over the years that staff don’t get involved in

In all probability, the concept of selling (order-maker not just

marketing, and it’s true to some extent, certainly when we consider

order-taker) doesn’t get a look in and we haven’t even started

top level data analysis and venue profitability. However, look at my

discussing other aspects of marketing like correlating and assessing

definition from the September edition:

customer feedback, driving return visits, understanding customers

“Not only does marketing involve those daily activities mentioned

flow patterns at different times of the trading day and consumer

earlier (banner group activities, getting the cut carton gondola end

behaviour (knowing for example that most impulse buys are made

displays done and making sure the right posters were in the A-frames

in the second half of the buying trip).

out the front) but also product ranging, pricing, display, staffing

Well, that leads nicely onto the second point I mentioned

(recruitment and training), the customer interface, POS data collection

earlier; what actual jobs for staff should marketing entail? Let’s

and analysis, market demographic research and profitability.”

ponder on the main areas first; stock ranging, displays, feedback

Marketing is all-encompassing, done every day and everyone

at POS, customer flow patterns and counts, measuring return

should be involved. Yes, even the two-shift-a-week casual because

visits, product knowledge and selling skills. Let’s elaborate on

guess what, they do the busy shifts and deal with more customers

the last part of that list, that of selling skills. How would you rate

than your five day a week ‘Steady Eddie’.

your staff team (and yourself) on trading up, accessorising (this

So, a couple of aspects to concern ourselves with here. Firstly,

goes with that), on-selling (selling today what someone might buy

do staff individually and collectively think that marketing is part of

tomorrow) and gift sales (everyday, not just Christmas, Father’s

their job? Well, the answer to that depends on the style, content and

Day, Mother’s Day etc)? On the latter point, did you know a

delivery of your induction program. And, secondly, what actual jobs

customer who will spend $20 on their own purchase will spend

for staff should marketing entail?

$25-$30 on a gift?

Let’s look at each of those in turn. Firstly, how have you defined

Marketing in all its myriad forms should drive our business into

the roles of your staff either through a job description or what I prefer

the future and assist us to determine risk factors (what if you lost a

to use, a ‘position guide’? If you’ve only defined the role orally (and

niche market group?) and business viability longer-term (population,

probably fairly quickly), you will have focused on uniform, POS,

demographic mix and trends, economic variables).

ticketing, stock deliveries and no doubt a bit of product knowledge

We spend so much of our time being compliant and consistent

and customer service. Even a well-thought-out job description may

that perhaps we’ve forgotten how to stand out in a crowd. Isn’t it

not have covered any more aspects of the role. Those you tend to

true that the average consumer now shops at up to four liquor

get onto later. Unfortunately, introducing further aspects later tends

stores (up from two a decade ago)? They’re actually saying; “You’re

to look like you’re adding extra work, and many staff don’t accept

all the same!”

the challenge.

Food for thought.

■ December 2024/January 2025 | 39

What’s Hot to Stock for 2025

Future favourites and bestselling beverages Over the last 12 months, liquor retailers have navigated shifts in consumer preferences, health-conscious choices and a wave of new product development. As we look ahead to 2025, the retail liquor landscape is shaping up to be just as dynamic, and staying on top of trends is key for retailers looking to engage modern shoppers.

This feature highlights some of the products, trends and opportunities set to reshape shelves and sales in the year ahead.

Two barrel-aged brews from Felons Brewing Co Showcasing Felons Brewing Co’s continued exploration of oak as an ingredient, the brewery has announced its latest limited release, Running Ashore and Wee Heavier, two barrelaged beers.

Crafted at 8.3 per cent ABV, Running Ashore is an oak-fermented Saison, conditioned in Koerner Slavonian ex-Chardonnay barrels for nine months.

Tasting notes describe fresh pear, native flowers and honeysuckle, resulting in “a delightful balance awash with vanillin – an unexpected landing on effervescent shores”.

Wee Heavier, the higher-ABV offering at 9.2 per cent, is an oak-matured heavy ale. Conditioned in Gospel Whiskey charred American oak barrels for four months, the beer has top notes of rye whiskey, full-bodied spiced fruits, sweet malt and caramel grandeur.

Distributor: Felons Brewing Co

Fourth Wave Wine launches ‘hard’ wine brand Fourth Wave Wine has launched its latest wine range, Mullet Wines, a specialist ‘hard’ wine brand crafted to appeal to consumers seeking bolder flavours and higher ABVs. Ross Marshall, Managing Director of Fourth Wave Wines, says: “When you think of wine, you think of words like elegant, terroir, sophisticated – but as the wine industry tries to find new ways to attract and recruit modern consumers, you need to think differently and look at how other categories engage them, so we took inspiration from the rise of ‘hardy style’ as a feature in the seltzer and spirits category.

“It felt right to do something left of centre and tap into the hard niche market, which is all about bolder flavours to capture the consumer’s attention and deliver a unique experience.”

The line up comprises seven Australian-made wines, each varying from 13.5 to 17 per cent ABV, starting with three full-bodied reds, Mullet Hard Shiraz, Mullet Pinot Noir and Mullet Cabernet Sauvignon.

The collection includes one sparkling wine, Mullet Hard Sparkly, alongside Mullet Pinot Gris, Mullet Chardonnay and Mullet Moscato.

The range is described as “a rebellious expression of culture”, which is also reflected in the bold design, sparked by demand for innovative wines among Gen Z and Millennial consumers and presented with vibrant, eye-catching labels.

Distributor: Fourth Wave Wine

40 | National Liquor News

What’s Hot to Stock for 2025

“In 2025, Australia’s beer scene looks poised to see a renewed focus on reliable, refreshing styles of beer that focus on fresh Australasian ingredients.

Think Australian pale ales, New Zealand pilsners and crisp, refreshing lagers. While the more adventurous styles such as high-alcohol hazy IPAs and barrel-aged stouts are maintaining their popularity, there is a movement back to beers that are less exclusive.”

Tom Champion Brewery Director Felons Brewing Co

Beerfarm debuts mid-range Hazy Pale Joining the best-selling Royal Haze and Hazy Standard, Hazy Pale is the latest release from Beerfarm, and the brewery’s first mid-range hazy pale ale, bridging the gap between its highand low-ABV counterparts.

Crafted using the same signature malt bill and house hazy yeast as Royal Haze and Hazy Standard, in addition to Clayton Riwaka hops, Hazy Pale targets a growing demand for sessionable hazy styles.

Charlotte Freeston, Innovation and New Product Development Manager, says: “We’ve always had something big and something small, but what we really wanted to make was the Beerfarm Hazy Pale.

“Using the addition of NZ hops was a really exciting move and the Clayton Riwaka is so bright and bursting with passionfruit. This beer hits the juicy nail on the head with the bright NZ hop character really shining against the juicy US hops we know and love – El Dorado and Idaho 7 – both staples in the other hazy family members.”

Sitting at 4.6 per cent, Hazy Pale has a gentle malt sweetness and delivers notes of exotic citrus and stone fruit with a hint of passionfruit and a well-rounded mouthfeel.

Distributor: Beerfarm

Cargo Cult Rum lands in Australia After making waves in the UK and EU markets, Cargo Cult has officially launched in Australia, with Swift + Moore handling distribution of the brand’s three rums.

Central to the range is Cargo Cult Navy Strength 100% Pot Still Rum, produced from hand-cut sugar cane grown in the South Pacific, distilled in pot stills and tropical aged in ex-Bourbon casks for three plus Completing the Cargo Cult line up is the Cargo Cult Dry Spiced Rum, a unique addition to the spiced rum category that uses zero sugar, and Cargo Cult Banana Spiced Rum, infused with North Queensland bananas.

Swift + Moore CEO Michael McShane says: “The craft behind Cargo Cult Rum is exceptional, a testament to the meticulous care that’s put into their production, from sourcing tropical aged rum and natural spices. It’s not lost on us how well Cargo Cult is growing across the UK and EU markets – we tend to keep an eye on those markets for what’s next in Australia.”

Distributor: Swift + Moore

“I think Amaro should have been big this year, but because the economy is so slow we didn’t see it. But the way Margarita’s boomed in Covid, Amaro will be next. It’s that European holiday lifestyle, and you don’t need to have more than just a nip. I’m putting my money on Amaro.”

Imogen Murphy Store Manager Thirstville

December 2024/January 2025 | 41

Image credit: iStock.com/Darya Komarova

years. The result is a sophisticated 54.5 per cent ABV rum with notes of toffee and dark chocolate.

What’s Hot to Stock for 2025

Introducing the Lucky Lips line from Meditrina Beverages Lucky Lips is a vibrant new brand of wine, launched by Meditrina Beverages to enhance the small joys of life and make every occasion sparkle.

The Lucky Lips Prosecco range includes two wines, starting with the signature Prosecco, which boasts aromas of citrus blossom, lemon zest and nashi pear, leading into a

The New Zealand gin crafted from Sauvignon Blanc grapes

delicately fruited but bright palate.

Completing the range is Prosecco Strawberries and

New to the Australian market, Strange Nature Gin is a grape-based gin

Cream Spritz, blending a subtle

uniquely made from New Zealand Sauvignon Blanc, featuring juniper as its

hint of strawberries and cream,

single botanical.

resulting in a refreshing Spritz

Renowned for its innovative approach to spirit making, and recently awarded 98 points and a gold medal at the 2024 International Wines & Spirits Competition, Strange Nature was crafted to capture the essence of its New Zealand origins, resulting in a spirit that is aromatic, fruity and herbaceous.

Rhys Julian, Managing Director of Strange Nature Gin, says: “Crafting

with a clean finish, ideal for the summer months.

Anthony Taliano, Managing Director at Meditrina Beverages, says: “Lucky Lips

the strangest gin on the market, that is also highly sustainable and

is more than just a wine; it’s

completely traceable from grape to glass, sets us apart from the

an experience. We believe

competition. Our distinctive bottle design captures attention before the

that every moment deserves

gin is even tasted.”

a touch of joy, and these

Strange Nature Gin is packaged in a fluted forest green bottle, which

wines are crafted to bring smiles to every

was recently awarded a gold medal for Bottle Design and Packaging at

table. With Lucky Lips, we invite you to pop

the Los Angeles Spirit Awards, making it an eye-catching addition to any

open a bottle, share a laugh, and create

gin collection.

unforgettable memories.”

Distributor: Oatley Wines or contact truth@strangenaturedistilling.co.nz

Distributor: Meditrina Beverages

Mumm Napa Prestige Cuvée hits the Australian market Joining the Mumm Terroirs collection, the prestigious Mumm Napa Prestige Cuvée has officially reached the Australian market, bringing a taste of the celebrated West Coast American wine region down under.

A blend of 49 per cent Pinot Noir, 46 per cent Chardonnay and small amounts of Pinot Gris and Pinot Meunier, Mumm Napa Prestige Cuvée is a much-loved wine in the US, making it the perfect addition to the Mumm Terroirs Collection, which holds the number one position in over-$30 premium sparkling in Australia.

Kristy Rutherford, Marketing Director for Pernod Ricard Australia, says: “We’ve seen the remarkable growth of super premium sparkling from the New World in the last few years. Mumm Marlborough Brut Prestige reached shelves in 2020, followed by the popular launch of Mumm Tasmania in 2022, and more recently the expansion into Central Otago with the Mumm Central Otago Blanc de Noirs and Mumm Central Otago Pinot Noir.

“The US has been in love with Mumm Napa sparkling for 40 years now, and we are thrilled to welcome Mumm Napa Prestige Cuvée to the Terroirs Collection in time for the Australian summer season.”

Tasting notes for Mumm Napa Prestige Cuvée describe aromas of red apple, cherry, orange and freshly baked bread, with plum, cherry and toasted bread on the palate.

Distributor: Pernod Ricard

42 | National Liquor News

What’s Hot to Stock for 2025

Squealini brings summer flavours to the wine category Capitalising on the momentum building for Spritz and aperitifs ahead of summer, Squealing Pig has launched a trio of bottled wine Spritzes, set to capture the interest of the modern consumer in the months ahead.

Squealing Pig spokesperson Nick Powell says: “At Squealing Pig, we understand that today’s consumers want more than just a classic wine – they want to enhance their social gatherings with something that feels contemporary and exciting.

We are committed to engaging those who typically reach for cocktails, offering them an alternative that captures the essence of summer fun and refreshment.”

The new line includes Squealini Zesty Lemon Wine Spritz, a lively and refreshing Spritz that delivers a tangy punch; Squealini Fuzzy Peach Wine Spritz, a Bellini-style Spritz with an intense peach flavour and subtle tropical notes; and Squealini Spiced Apple Pie Wine Spritz, with a palate of apples, pears and preserved lemon.

Each crafted in renowned wine regions in the southeast, the Squealini trio retails at Kristy Rutherford Marketing Director Pernod Ricard

$20, packaged in 750ml bottles.

Distributor: Treasury Wine Estates

Gage Roads collaborates with Bali brewer West Australian brewery Gage Roads Brew Co has teamed up with Bali brewer Kura Kura on a limited-release beer, VayCay XPA, coming in at 4.6 per cent ABV and packed with fresh citrus and tropical flavours.

Gage Roads’ Head Brewer Ross Brown says: “We’ve put together a Balinese-inspired medley of hops – Citra, Nelson Sauvin and our new favourite hop, Krush. VayCay XPA bursts with ripe guava, mango, passionfruit and lime with some complex Sauv Blanc aromatics. An extra pale malt bill accentuates the fresh citrus and tropical punch flavours finishing crisp, balanced and very refreshing.”

Putu Wiranatha, Founder of Kura Kura Beer, added: “We’ve always taken pride in our collaborations, but this time we’re taking it to new heights – partnering with a fellow brewer who shares our passion for craft brewing.

This collaboration marks a significant moment for us as the world begins to appreciate what Kura Kura brings to the table.”

Gage Roads VayCay XPA is available now, exclusively for independent retailers.

Distributor: Good Drinks Australia

December 2024/January 2025 | 43

Image credit: iStock.com/Darya Komarova

“From Sauvignon Blanc to Riesling, light whites will continue to pique popularity, in part due to their versatility as new generation drinkers seek out different consumption occasions, beyond the dinner table. This is also influenced by the rise of high-quality low-alcohol [under 10 per cent ABV] and lower-alcohol [up to 12 per cent ABV] options, that deliver on the promise of moderation and taste.

“On the flip side, textural whites like Chardonnay are also having a resurgence, with palates prioritising depth and flavour.

Rosé isn’t going away, proving popular beyond the summer months, and finally, Australian sparkling is predicted to feature strongly as the bubbles preference this festive season.”

Lunar New Year Marketplace

Good fortune, great spirits One of the most widely celebrated holidays around the world, Lunar New Year is traditionally marked by gatherings, special meals and festive rituals, bringing in demand for premium beverages that align with holiday traditions.

For retailers, stocking the right products can create a culturally inclusive shopping experience and connect with consumers in a meaningful way, and in this feature, we explore top product recommendations and strategies for Lunar New Year liquor retailing.

“Lunar New Year is a 15-day celebration so it is important to expect the majority of sales to happen in the first week, however people will still be celebrating throughout the entire festival.

“Asian beers are popular throughout the whole festival, namely Tsingtao. The top gifting lines are premium whiskies like Johnnie Walker Blue Label and cognacs like Henessey.

Another popular gifting line is premium, collectable red wines like Penfolds.

“We see an enormous uplift in Chinese Baijiu. It is a respected drink, a traditional white wine that is drunk on special occasions. Our best sellers are Yanghe Ocean Blue or the more

Penfolds unveils Year of the Snake gifting series Starting from 29 January, Lunar New Year 2025 will be the year of the snake, a symbol of elegance, transformation and infinite wisdom, celebrated by

premium Wuliangye or Guojiao National Cellar.”

Claudia Castles Store Manaager Dan Murphy’s Bulimba

Give the gift of Kuni Zakari Sake Established in 1844, Kuni Zakari is a Japanese producer that maintains the tradition of its origins while welcoming modern techniques to craft quality sake.

Kuni meaning ‘country’ and Sakari meaning

Penfolds with the launch of the Penfolds Lunar New Year Snake gifting series.

‘prosperity’, Kuni Zakari roughly translates to

Now available nationwide, the gift box features collectable designs across

‘flourishing along with the growth of Japan’,

a selection of Penfolds wines, including Penfolds Grange 2020, Penfolds Bin

with Kuni Zakari Gahoujin Junmai Daiginjo

707 Cabernet Shiraz 2022, Penfolds RWT Bin 798 Barossa Valley Shiraz 2022

being the flagship product, and Gahoujin

and Penfolds Bin 389 Cabernet Shiraz 2022.

translating to ‘encounter’.

Penfolds’ Chief Marketing Officer, Kristy Keyte, says: “We are thrilled to be

Crafted using 100 per cent sake specific

launching Penfolds Lunar New Year Snake ahead of such a significant festive

rice Yamadanishiki, Kuni Zakari

season. A valuable addition to

Gahoujin Junmai Daiginjo is

any wine collection, these designs

limited in production to 2000

are bold and distinctly Penfolds,

handmade bottles per year,

and will be championed not only

making it an excellent choice

across product, but also our digital

for Lunar New Year gift-giving

platforms, in-store activations and

and celebrations.

experience-driven events.”

Tasting notes describe fresh

Penfolds Lunar New Year Snake

apple on the nose, creamy

features a unique gold embellished

texture with fruit sweetness

design showing the snake moving

on the palate, and a long,

across the box in various angles,

clean finish. Kuni Zakari

and for the first time includes

Gahoujin Junmai Daiginjo

Penfolds 389 Cabernet Shiraz

is best paired with light

750ml formats with the snake

cheese, vegetable dishes,

design on the bottle label.

fish carpaccio and

Distributor: Penfolds

steamed shellfish.

44 | National Liquor News

Distributor: Deja Vu Sake

Lunar New Year Marketplace

“With stores in and around the Chinatown area of Sydney, preparation and in-store theatre add a sense of occasion, and product selection is key.

Status plays a big part in gift-giving and consumption for Lunar New Year so ensuring sufficient stocks of the special limited-edition Hennessy Cognacs, especially the XO, as well as Penfolds premium reds is vital.

23rd Street Distillery releases Year of the Snake Whisky

“Our Baijiu sales, especially Moutai, increase significantly over this period, both in-store and online, as Baijiu is traditionally given as a gift during Lunar New Year, which leads to trading up to the more premium and harder

23rd Street Distillery has honoured the 2025 Lunar

to source Moutai products.”

New Year with an exclusive Australian single malt

Andrew McKay

whisky release, Year of the Snake Whisky, crafted

Associate Director Red Bottle

as a celebration of the Chinese zodiac.

Kangaroo Island barley imparts a deep flavour on the whisky, which was then distilled in a century-old copper pot still, aged in 15-year-old Galway Pipe Tawny casks and matured in charred oak barrels.

Paul Burnett, Distiller at 23rd St Distillery, says

Celebrate Lunar New Year with China’s national liquor Widely known as China’s national liquor, and the world’s most valuable

the whisky is not only a tribute to the Year of the

liquor brand, Kweichow Moutai is a popular choice for many who

Snake, but to the skill and dedication that drives

celebrate Lunar New Year. The flagship offering,

23rd St Distillery.

Flying Fairy, a classic Chinese Jiang fragrance liquor,

“Each sip reveals a balance of indulgent toffee,

is an award-winning spirit that pairs well with any Chinese cuisine.

experience crafted to evoke the richness of our

Bottled at 53 per cent ABV, Kweichow

heritage and the artistry behind every detail. Our

Moutai Flying Fairy has a sauce aroma

hope is that this release brings good fortune and

style, reminding drinkers of soy sauce, with

warmth to all who experience it, honouring both

prominent Jiang fragrance on the nose and

tradition and the journey of refinement.”

complex aromas of baking, flowers, fruit,

Packaged in a luxury gift box, each bottle of Year of the Snake Whisky is adorned with intricate

sweetness, dried plants and sourness.

On the palate, tasting notes describe

designs by Sydney artist Chris Yee that portray the

flavours of pear, pineapple and white

snake’s symbolic pursuit of refinement, elegance

chocolate, leading to a long and complex

and wisdom in a blend of traditional Chinese

finish with savoury, meaty and fruity notes.

colours, linework, flora and modern design.

Moutai is deeply rooted in Chinese

Retailing at $225, availability is limited to

culture, and as a symbol of celebration and

3,600 bottles worldwide, making Year of the Snake

prestige is a popular choice for gift-giving

Whisky a true collector’s item and a fitting tribute

and enjoyment on special occasions.

for those celebrating Lunar New Year.

Distributor: Kweichow Moutai

Image credit: iStock.com/Filo

ripe raisins, and a subtle warmth of spice – an

Distributor: Vok Beverages

“For our store, Chinese New Year is one of the bigger events in the calendar. In fact, in some years it’s been bigger than Christmas, mainly driven by premium spirits, cognacs and whiskeys. Penfolds wine is certainly high on the consumers wish-list for gifting and for the celebratory nature of Chinese New Year.

“It’s a different marketing exercise than your traditional customer, you have to understand the mindset of this consumer, and what they’re doing with the product. There are also certain colours, numbers and money that are really important to the event.”

Giuseppe Minissale Director Porters Liquor Lansvale

December 2024/January 2025 | 45

Australian Made

Homegrown Aussie heroes As consumers increasingly prioritise authenticity, quality and innovation, Molly Nicholas explores the appeal of Australian-made liquor.

Archie Rose Master Distiller Dave Withers and Founder Will Edwards outside Sydney Opera House.

Since the onset of the pandemic, trends

“We strive to be transparent about the

and consumer preferences have evolved at

sourcing of our ingredients and production

a fast pace, from the downfall of craft beer

methods. I think people are drawn to that

to the rapid growth of RTDs, and although

authenticity and it feels good knowing they’re

the market is volatile, one long-term trend is

supporting a brand that’s committed to quality,

clear: the desire to shop local.

provenance and sustainability,” he explained.

From boutique wines to craft spirits,

Blake Vanderfield-Kramer, Co-founder

homegrown beverages are enjoying a surge in

of small-batch Australian grape spirit Feels

popularity, and it’s more than a passing phase,

Botanical, agrees that there is curiosity among

it aligns with broader preferences for high

consumers to experience something crafted

quality produce and authentic storytelling.

in Australia for Australians.

Michael Shearer, General Manager of

“Australian-made liquor has a unique edge

Coopers, says: “The fact that Coopers, being

because it’s rooted in our country’s natural

Australia’s largest independent family-owned

diversity and innovation. Consumers are

brewery, has grown sales over the past year in

increasingly seeking products that feel real and

an overall declining beer market is evidence

connected to a specific origin. When they pick

that more consumers like what we do.

up a bottle made here, they’re not just buying

“During the pandemic we saw people turn

a drink – they’re connecting with a deeper

to products they can trust and that represented

story, one tied to Australia’s natural rhythms

good value. Our own research in 2022 showed

and cultural character.”

that being well-priced and Australian were of equal importance to beer drinkers.”

A sense of place

According to Trevor Hannam, Head of

Typically, European countries with deep-

Sales at Archie Rose, when consumers know

rooted history have cornered the market

the origins of a product and who was involved

for wine, but the last few decades have

in its production, it fosters deeper trust.

seen Australian wines gain recognition

46 | National Liquor News

“I think people are drawn to that authenticity and it feels good knowing they’re supporting a brand that’s committed to quality, provenance and sustainability.”

Trevor Hannam, Archie Rose

Australian Made

on the global stage, owing to our diverse terroirs and innovative spirit.

Libby Nutt, General Manager, Marketing & Export Sales at Casella Family Brands, told National Liquor News: “Iconic global brands like Yellow Tail, Jacob’s Creek, Hardys, and Penfolds represent a cross-section of the Australian wine industry. While these brands represent different ends of the market spectrum, collectively, they have shaped the perception of Australian wine, establishing it as a reliable choice with a reputation for value and quality for any occasion or price point.”

From the cool zones of Adelaide Hills to warmer regions like the Barossa Valley and Hunter Valley, Nutt attributes a lot of Australia’s winemaking success to its geographical diversity, which allows for an extensive range of wines.

“The unique Australian landscape has long influenced the wine industry, and we are fortunate to have multiple growing climates. At Casella Family Brands, we source up to 50 grape varieties from over 170 growers across 30 GIs. “In addition, our commitment to experimenting with

True blue beverages Despite the rising interest in Australian-made drinks, Shearer says there is still a level of confusion among consumers about origins,

international grape varieties such as Tempranillo, Sangiovese,

which he believes is particularly prominent in beer given the number

and other Mediterranean varieties showcases adaptability

of acquisitions by foreign-owned organisations.

and a forward-looking attitude. As a result, we’re seeing an

“There is an important distinction to be made between being

increasing range of wine styles, and these wines not only

Australian-made and foreign-owned versus Australian-made and

diversify Australia’s offerings but also help the industry

-owned. Locally made is good as it employs local people, but

respond to changing consumer preferences,” she added.

locally made and locally-owned is better as the profits stay in Australia,” he explains.

Morris of Rutherglen unveiled a new Cellar Door and Whisky Distillery this year.

“Supporting homegrown brands encourages innovation, helping Australian producers to continue developing new and exciting products while fostering a sense of pride in our rich, exciting and diverse drinks culture.”

Libby Nutt, Casella Family Brands

December 2024/January 2025 | 47

Feels Botanical Founders Blake Vanderfield-Kramer and Steve Pillemer.

Australian Made

“Creating dedicated Australian spirit sections, rather than grouping products solely by category, not only helps drive awareness and excitement for local brands but can also boost margins by drawing attention to the quality and craftsmanship of Australianmade.”

Blake Vanderfield-Kramer, Feels Botanical

Australian spirit

While some spirits producers are making use of

While Australian wine has long been celebrated on the

Australian ingredients and botanicals, others are

global stage, it’s far from the only category showcasing

putting a uniquely Australian spin on centuries-

the nation’s talent, as Natalie Smith, Co-owner of

old methods and spirits that found their fame in

award-winning small-batch Tasmanian distillery

other countries.

Taylor & Smith Distilling Co explains.

One such example is Act of Treason, a 100 per

“Tasmania has a cool climate, and is known for its

cent Australian agave spirit harvested at Eden

pristine water qualities, diverse plant life and isolated

Lassie in Queensland’s Whitsundays and rested

beauty. Together this makes the environment unique

in ex-Australian whisky barrels for a distinct

for the distilling and preparation of spirits.

Australian twist.

“Tasmanian growers and producers are able to

Trent Fraser, CEO of Top Shelf International,

develop quality products and tell the story of the

which owns Act of Treason, says: “We’re certainly

landscape, so that people from all over the world can

inspired and informed by the traditions of Mexican

experience the taste of Tasmania in the flavour profiles

agave spirits, but Australia has its own climate and

of the spirits we produce.”

culture and that brings a new edge to the category.

When it comes to authenticity and distinct

“With Act of Treason and our agave farm in the

flavour profiles, Vanderfield-Kramer agrees that

Whitsundays, we’re continually learning how the

Australian spirits have a unique edge that is difficult

plants are growing and adapting to our environment.

to replicate elsewhere.

An Australian Pinot Noir might not be a Burgundy,

“At Feels Botanical, we utilise Australian grapes,

but it can have its own character that makes it

turned into wine and then distilled into a spirit. This

world class and the same is true for Act of Treason.

base not only gives each expression its own flavour,

We want to capture that Australian essence in our

structure, and mouthfeel but also offers a point of

Australian agave spirit and certainly in our first year

difference that stands out in the market.

of production we’re seeing that.”

“We also incorporate native botanicals like Kakadu

48 | National Liquor News

plum and quandong – ingredients that reflect our land

A new benchmark

and carry unique stories. Australian-made products

There is no doubt that cost-of-living pressures, rising

are born from a blend of innovation, nature, and

operating costs and excessive taxes present challenges

respect for craftsmanship, creating a liquor experience

for Australia’s liquor landscape, but despite this,

that feels both genuine and distinctive.”

persistence and determination among Australian

Australian Made

A sustainable vision From quality to value there are many factors influencing consumers purchasing

producers has resulted in a diverse,

the Australian economy and support local

innovative market.

jobs, particularly in the agriculture and

“Producing spirits presents a range of

manufacturing sectors.

decisions, and in more recent years

regulatory considerations. From day one,

“Supporting homegrown brands

sustainability has become a topic of

Archie Rose’s Founder, Will Edwards, was

also encourages innovation, helping

growing concern among modern drinkers,

willing to work through these to fulfil a

Australian producers to continue

giving Australian producers an advantage

goal of re-igniting Sydney’s history in

developing new and exciting products

over international competitors.

distilling, and to produce Australian

while fostering a sense of pride in our

spirits at a scale that means we’re able to

rich, exciting and diverse drinks culture,”

now give people the opportunity to switch

she stated.

“Sustainability is part of our DNA, especially when we source locally and work with native ingredients that naturally thrive here. By producing onshore, we minimise the environmental impact of international transport and support sustainable farming practices that respect our unique ecosystems,” explains Vanderfield-Kramer.

“At Feels Botanical, our use of locally grown grapes and native botanicals helps

from international to higher quality local spirits,” says Hannam.

Mitchell Taylor, third generation Managing Director of Taylors Wines,

Not only are consumers benefitting

strikes a similar tone, highlighting the

from a flourishing craft market, support

innovative nature of Australian brands

for Australian-made liquor has a

in their pursuit for perfection.

positive ripple effect across the board,

“It’s important from an innovation

and Nutt says the industry and economy

point of view to be moving forward in

will also benefit.

all areas of creativity, which we do so well

reduce our carbon footprint and fosters

“The industry must collectively remind

here in Australia, and it’s demonstrated by

a circular, regenerative relationship with

consumers that Australian-made drinks

the amount of trophies and gold medals

the land. We’re crafting a product that

provide excellent value for money while

that we win. Not only among ourselves

doesn’t just taste good – it aligns with

maintaining high quality, and imported

at home with very high standards of

products often have added costs, such

benchmarking, but in international

as tariffs and the environmental impact

competitions around the globe, which

of long-distance shipping. By choosing

benefits all Australians by having such

local, consumers are helping to sustain

high standards of quality and innovation.”

a sustainable vision for Australia’s land and communities.”

December 2024/January 2025 | 49

Australian Made

The Cooper family celebrating the launch of the new visitor centre. L-R: Iain Cooper, Louise Cooper, Dr Tim Cooper, Melanie Cooper and Andrew Cooper.

Keeping it local With so many benefits associated with shopping local, it is the responsibility of the industry, from suppliers through to retailers, to foster a connection with consumers that

“I think it’s important to work with our retailers very closely, and to know that we’re all in this together. It’s about doing collaborative events, and never missing the retailing spirit, so that you’re really partnering in the true sense of the word.

Mitchell Taylor,

encourages consumption of Australian-made drinks.

third generation Managing Director of Taylors Wines,

Taylor says: “I think it’s important to work with our retailers very closely, and to know that we’re all in this together. It’s about doing collaborative events, and never missing the retailing spirit, so that you’re really partnering in the true sense of the word.

“It’s about learning from each other how we can improve, not only the quality of our wines, but also the service to our ultimate customers who dictate where we’ll be in the future – getting their insights, listening to them and making sure we’re adapted to the technology and innovation in front of us.”

Retailers are in a great position to tell the story of Australian liquor, and Hannam sees tastings as a great place to begin, but beyond that, he encourages retailers to showcase ingredients and tell the stories of regions and producers.

“Things like in-store displays, point-of-sale materials, and digital content help create that unique experience. It’s all about creating a genuine experience that gives people a reason to choose local,” he explains.

According to Vanderfield-Kramer, in-store segmentation is another great way for retailers to enhance the experience for customers who value Australian-made brands.

“Creating dedicated Australian spirit sections, rather than grouping products solely by category, not only helps drive awareness and excitement for local brands but can also boost margins by drawing attention to the quality and craftsmanship of Australian-made,” he stated.

50 | National Liquor News

■

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