National Liquor News December 2023

AUSTRALIA’S LEADING LIQUOR INDUSTRY MAGAZINE

vol. 42 no. 11 - December 2023/January 2024

TAKE REFRESHMENT FURTHER WITH MILLER CHILL NERMWAT

FO

SLOW BREWED, LOWER CARB

NAEVW OUR

FL

ARE YOU ENJOYING THE GROWTH FROM AUSTRALIA’S NUMBER ONE FLAVOURED BEER BRAND? AVAILABLE IN A NEW PASSIONFRUIT FLAVOUR AND CONVENIENT CAN FORMAT! NAEVW OUR

NUMBER ONE The country’s number one flavoured beer brand and the 5th largest International Premium brand*, Miller Chill, is releasing a new Passionfruit flavour, whilst also launching its entire range into cans.

NEW FORMAT With can sales continuing to grow rapidly, and now representing 46% of the beer market, the new format gives consumers more choice.

FL

NEW FLAVOUR Miller Chill Passionfruit is a beautifully balanced flavoured beer with just the right amount of Passionfruit – the perfect flavour for summer. Crisp, clean and refreshing, this flavour-filled lager is slow-brewed and 25% lower in carbs**. Miller Chill Passionfruit joins Miller Chill Lime and Miller Chill Blood Orange, in the range.

THE LAUNCH IS BEING SUPPORTED WITH A HUGE TV AND ONLINE DIGITAL /SOCIAL CAMPAIGN.

GROWTH

Off to a flying start since launch, more than 1300 independent distribution points have been obtained so there is already great momentum.

AVAILABLE TO ORDER NOW FROM YOUR PREFERRED WHOLESALER *IRI Marketedge Australian Liquor Weighted MAT to 31/3/2023. **When compared with the leading International Premium Brand in Australia.

Are you launching a new release or NPD in 2024?

Then lock in a 3 step campaign across

National Liquor News and The Shout that drives: 1. Brand awareness 2. Education 3. Call-to-action If you'd like to have a look at a 3 step trade customer campaign to champion your brand in 2024, then drop us a line.

Want to communicate to 100,000+ trade customers to make it a success?

For a campaign to suit your budget contact Shane T Williams E: stwilliams@intermedia.com.au | M: 0431 857 765

Editor’s note

Editor’s note

WE ENCOURAGE RESPONSIBLE DRINKING Get the facts DrinkWise.org.au

Welcome to the December/January issue of

Also in this issue, Molly Nicholas takes a look

National Liquor News, your go-to source for

at no- and low-alcohol (NoLo) beverages, which

the latest trends, insights, and innovations in

are on an upward growth trajectory that outstrips

Australia’s dynamic retail liquor industry.

previous years, beginning on page 56.

Here we are again at the end of another huge

And Caoimhe Hanrahan-Lawrence talks to

year for the Australian drinks industry, and to

Australian drinks producers across beer, wine

ensure we go out with a bang, we’ve put together an

and spirits and beginning on page 50, discovers

epic 16-page spread showcasing what was without

why consumers are so passionate about our

a doubt our biggest and best Australian Liquor

Aussie drops.

Industry Awards to date.

We took the opportunity to catch up with

and events, as well as columns from our regular

the major off-premise award winners, including

contributors, Retail Drinks Australia, Spirits

a double page interview with Rip Viropoulos,

& Cocktails Australia, Independent Brewers

Managing Director of Camperdown Cellars, which

Association, eLease Lawyers, StrikeForce, Wine

won the ALIA for Liquor Store of the Year for the

Australia, and Circana.

It’s been a whirlwind few months since I’ve been

The whole team at Food & Beverage Media

back in the Managing Editor’s seat, and I’d like to

would like to offer a huge thanks to all of the

thank everyone who has reached out to welcome

sponsors, drinks suppliers, and attendees who went

me back. We are fortunate to work in such a vibrant

above and beyond to make sure that this year’s ALIA

industry, and I couldn’t be happier to be back.

maintained its reputation as being the industry’s

Wherever you are in Australia, have a safe,

night of nights. Thank you to everyone involved.

happy and prosperous season, and an excellent

While 2023 has already been a huge year for

Christmas and New Year. I can’t wait to see you

Australia’s drinks industry, it’s only going to get busier

all on the other side!

for liquor retailers as we head into summer and the

Cheers,

festive season, so to ensure you’re prepared for this

Deb

Publisher: Paul Wootton pwootton@intermedia.com.au Managing Editor: Deb Jackson djackson@intermedia.com.au Senior Journalist: Molly Nicholas mnicholas@intermedia.com.au

Finally in this issue, we’ve got all the latest news

second time – read this on page 24.

PUBLISHED BY: Food and Beverage Media Pty Ltd A division of The Intermedia Group 41 Bridge Road GLEBE NSW Australia 2037 Tel: 02 9660 2113 Fax: 02 9660 4419

Journalist: Caoimhe HanrahanLawrence chanrahanlawrence@intermedia.com.au General Manager Sales – Liquor & Hospitality Group: Shane T. Williams stwilliams@intermedia.com.au Group Art Director – Liquor and Hospitality: Kea Thorburn kthorburn@intermedia.com.au Prepress: Tony Willson tony@intermedia.com.au Production Manager: Jacqui Cooper jacqui@intermedia.com.au Subscription Rates 1yr (11 issues) for $70.00 (inc GST) 2yrs (22 issues)for $112.00 (inc GST) – Saving 20% 3yrs (33 issues) for $147.00 (inc GST) – Saving 30% To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 (Mon – Fri 8:30-5pm AEST) Email: subscriptions@intermedia.com.au

busy trading period, we’ve put together a special ‘Sizzling Summer Edition’ marketplace section,

Deb Jackson, Managing Editor

beginning on page 32, with a look at the new release

02 8586 6156

products set to hit shelves over the coming month.

djackson@intermedia.com.au

Top Reads

➤

12 ALIA

➤

50 Australian Made

➤

56 No and Low Alcohol

The Intermedia Group’s Environmental Responsibility The Intermedia Group takes its Corporate and Social Responsibilities (CSR) seriously and is committed to reducing its impact on the environment.

We continuously strive to improve our environmental performance and to initiate additional CSR based

6 | National Liquor News

projects and activities.

As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers.

This magazine has been printed on paper produced

from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody.

PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.

National Liquor News proudly partners with Retail Drinks Australia.

Disclaimer

This publication is published by Food and Beverage Media Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information.

All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright © 2023 - Food and Beverage Media Pty Ltd

:// ps htt

k lin

We had classic.

Now we have cool.

.ty

Introducing your new Tyro Pro.

3s

m/ co ro. r

=q

r?r HM cS

tyro.com/pro

Contents December 2023

Regulars 10 Cover Story: BrightSide – specialist recruitment for the drinks industry 29 News: The latest liquor industry news for retailers around Australia 32 Marketplace: Brand news and promotions 62 Brew Review: From Beer &

45 Leasing: Exploring the complexities of shopping centre leases 46 StrikeForce: Capturing shoppers of all budgets 47 Wine Australia: The importance of sustainability in wine 48 Circana: How retailers can unlock loyalty in a value-seeking world

Brewer’s esteemed tasting panel 64 Events: An exclusive look into the latest liquor industry events

Special Features 12 ALIA: Celebrating the liquor industry’s night of nights

Industry Focused 42 Retail Drinks Australia: Safe to Serve program launches to combat retail crime 43 Spirits & Cocktails Australia: Trends in alcohol consumption 44 Independent Brewers Association: Reflects on a rollercoaster 2023

8 | National Liquor News

26 Retail Spotlight: Camperdown Cellars – ALIA’s 2023 Liquor Store of the Year 50 Australian Made: The green and gold standard 56 NoLo: Sipping without sacrifice

Liquor news straight to your inbox For the latest liquor retail news, subscribe to the National Liquor News e-newsletter

https://theshout.com.au/n ational-liquor-news/subsc theshout.com.au/national-liquor-news/subscribe ribe/

Cover Story

Looking for talent in the drinks industry?

Recruitment is a difficult space to navigate, but working with a dedicated drinks specialist can be the key to connecting your business with the talent you need.

The job market remains a highly competitive and often uncertain

who are hands-on from the search to settling in, focusing on clear

space. With ongoing rises in the cost of living, candidates are becoming

communication, and ensuring the process is seamless,” she says.

less willing to change jobs and salary increases are at the top of the wish list, making recruitment a difficult space to navigate.

“We also get a real buzz watching people succeed in their roles and throughout the industry. We have helped shape countless

With only a small pool of candidates available and the more

careers nationally.”

common recruitment methods including job boards simply not

Amber King, Director, BrightSide, echoes this sentiment, saying:

delivering, finding the right talent is becoming more and more

“When you work with us, you get a competitive edge in sourcing

time consuming. As Australia’s only dedicated drinks industry

the best and brightest talent in the market. We specialise in mid-

recruitment specialists, BrightSide offers a strategic approach to

to senior-level roles across all things drinks related. With decades

the process. Their ability to reach a wider network of active and

of experience behind us and sound industry relationships, our net

passive talent all with relevant experience, provides the solutions

worth is our network.”

their clients need and helps them to retain top talent.

As experts in attracting and maintaining new and existing talent, BrightSide supports clients in every area of the industry, from start ups and SMEs to tier one global drinks businesses. BrightSide has a national recruitment network and works with suppliers, retailers, distributors, wholesalers, drink related agencies and national hospitality groups.

The cost to a business that makes the

“With decades of experience behind us and sound industry relationships, our net worth is our network.”

Amber King, Director, BrightSide

With more than a decade of experience,

wrong hire can often be detrimental, incurring a significant financial loss as well as wasted time and resources. Working with a specialist recruiter can be the difference between recruiting the wrong person and securing the best talent for the role.

BrightSide uses multiple platforms to reach talent and has a team committed to delivering the best talent through efficient processes. Dedicated to the drinks industry and highly credible, BrightSide relies on its

BrightSide plays a significant role in connecting the drinks industry

industry expertise, robust sourcing strategies and extensive database

by investing heavily in the brands they represent along with their own

to find the right candidates.

team. BrightSide has always been well known for their recruitment

King continues: “What you won’t find at BrightSide is a cookie

expertise in Sales and Marketing, however over the last few years

cutter approach in delivering outcomes for your business. We are

they have increased their capability to deliver in other key functions

not transactional, and our partnerships are not limited to just

to ensure they continue to support their clients’ needs across

recruitment. We take pride in understanding our clients on multiple

finance, operations, HR services, e-commerce as well as in-house

levels enabling us to provide solutions and become trusted advisors.

psychometric assessments.

BrightSide’s Director, Sue Lauritz, says that the agency is a genuine partner to its clients, and works like an extension to their businesses.

“We do things differently at BrightSide, which sets us apart from other agencies. We are passionate, dedicated drinks specialists 10 | National Liquor News

“Engaging with BrightSide allows you to focus on what you need to, knowing we are finding you the best talent for your business, and increasing your brand awareness while we go to market.”

As the saying goes; ‘Whatever your life’s work is, do it well. This is BrightSide’s life’s work, and they do it very well’.

■

Changing Rank

Changing Rank

BrightSide announces recent placements BrightSide Executive Search is the only dedicated drinks recruitment specialist nationally and has been a trusted advisor to the industry for well over a decade. Through accessing its wide-reaching network of potential candidates, BrightSide takes the hassle out of recruitment for drinks businesses, advising how they can stay nimble and competitive in a tight market to attract the absolute right person for each role. The latest BrightSide success stories below show the strong abilities of the recruitment agency in partnership with drinks businesses of all sizes, country-wide.

Joe Shaw brings a

As Lyre’s Southern

Harry Waddington is

Hellyers welcomes

Lionel Branch is thrilled

wealth of expertise in

Region Sales Manager,

excited to represent

Amanda Beck as National

to be leading the

a highly demanded

Blake Head is excited

Joval Wines as Key

Sales Manager with the

channel in this pivotal

skillset, as E-Commerce

to build brand

Account Manager

expertise to drive growth

role for Proximo Australia

Manager to the Asahi

awareness and sales

Independents in Sydney.

in the premium whisky

as the new Head of On-

Melbourne team.

growth in key markets.

category.

Premise.

Jason Pichler is excited

Matilda Bay is loving the

David Witko’s vast

Proximo Spirits

Gregory Milton is

to join Trifon Estate

energy and extensive

knowledge in whisky will

welcomes Ben Magao

thrilled to be joining the

as BDM. He will utilise

industry experience that

drive brand and customer

and his drinks industry

iconic NSW/ACT wine

his extensive industry

Chad Gaff is bringing

growth as Business

experience to the

distributor Young and

contacts to drive

to the Western Australia

Development Manager

Queensland market as

Rashleigh as On-Premise

domestic wine sales.

team as BDM Perth.

Melbourne for Hellyers.

ASM Sunshine Coast.

Sales Specialist.

Check out our new website

For more information www.brightside.careers

Visit us on LinkedIn

December 2023 / January 2024 | 11

NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA NEW KIDS BLOCK BILLIE EILISH METALLICA NEW KIDS ONON THETHE BLOCK BILLIE EILISH METALLICA

DEF RAY CHARLES EH DEFLEPPARD LEPPARD RAY CHARLES DEF LEPPARD RAY CHARLES EHEH BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY BLINK-182 MONICA COOL J THE KROOKS PERRY BLINK-182 MONICA LL LL COOL J THE KROOKS LEELEE PERRY SPICE GIRLS AMY ANDR SPICE GIRLS AMYWINEHOUSE ANDR SPICE GIRLS AMY WINEHOUSE ANDR KYLIE MINOGUE PHIL COLLINS LILWINEHOUSE WAYNE LORDE ARRESTED DEV

KYLIE MINOGUE PHIL COLLINS WAYNE LORDE ARRESTED KYLIE MINOGUE PHIL COLLINS LILLIL WAYNE LORDE ARRESTED DEVDEV

AUSTRALIAN LIQUOR INDUSTRY AWARDS

MUSIC ICONS

Oh, what a night!

ALIA 2023 proved why it is the night of nights for Australia’s drinks and hospitality industry with a spectacular showing at The Star.

The 2023 Australian Liquor Industry Awards

running is a fantastic acknowledgement of

The award for Best Off-Premise Supplier

(ALIA) were held at The Star Event Centre

our incredible retailers, the LMG team and

was won by Pernod Ricard, and Glen

on Wednesday 25 October, and celebrated

the partnership we have with our suppliers.

Scarlett, Managing Director for Pernod

the best of the best across Australia’s liquor

It’s great to see independent retailers

Ricard Australia, said: “We are delighted

and hospitality sector.

recognised for their continued performance

to be the ALIA Off-Premise Supplier of the

and partnership in the industry.”

Year for 2023. This award is recognition

Close to 600 people from across the industry gathered to see more than 60

Camperdown Cellars on Paramatta

of our customer focus and our ongoing

awards presented to people, brands, venues

Road in NSW won Best Liquor Store and

determination to understand their needs

and operators from across the beer, wine

was accepted by an ecstatic Scott Corby

and deliver solutions above and beyond

and spirits categories and off- and on-

(Operations Manager) and Jesse Ball

their expectations. Ultimately, awards like

premise sectors.

(Store Operations).

this can only be achieved when you have a

In the retail awards, Bottlemart,

Speaking to National Liquor News, Corby

talented, highly collaborative team. Cheers

Camperdown Cellars, and Pernod-Ricard

said: “I don’t have the words to describe the

to everyone at Pernod Ricard Australia –

were the stars on the night.

feeling. We’re so overwhelmed. We just look

this one is thanks to you.”

Bottlemart was named Best Retail Group

after our customers the best we can.”

The MC for this year’s event was once

for the second year running, which came as

Ball echoed these sentiments, saying:

again Bianca Dye, who helped keep the ALIA

a delight to the team at Liquor Marketing

“What I love best about Camperdown Cellars

hits on track as we made our way through

Group (LMG).

is the team. It makes coming to work amazing.

a record number of awards throughout the big night.

Gavin Saunders, CEO, LMG, told

I look forward to it every day, and I love to be

National Liquor News: “To receive this

there. And I love the customers, too. We have

award for retail group of the year two years

really great banter with our regulars.”

12 | National Liquor News

As always, the results for ALIA 2023 were determined through a transparent, multi-step

ALIA 2023

voting process. For the off-premise awards, nominations were open to the wider liquor industry for a period of three months before a panel of more than 60 industry professionals then voted on these finalists to determine the winners, with the results verified by auditing partner, Quantaco.

Other than the awards themselves, guests at ALIA 2023 enjoyed a delicious three course meal, complemented by an exceptional assortment of drinks and networking bars, as well as performance from Ciaran Gribbin and his band, which made its way through a throwback of musical eras, and of course, there was the annual Best Dressed Competition.

A distinct highlight for many ALIA attendees each year is the drinks, with the night providing a great opportunity to try new and interesting beverages while connecting with the people who make them. The networking bars of ALIA 2023 took this opportunity to a whole new level, with an absolutely incredible offering from bar sponsors – Bombay Sapphire, Cheers! Spirits from the USA, Espolòn Tequila, SouthTrade International, Stone & Wood, and Vanguard Luxury Brands.

An extra special thank you goes to the SouthTrade International team for sponsoring the Fireball and Hard Fizz ALIA after party.

“We are delighted to be the ALIA Off-Premise Supplier of the Year for 2023. This award is recognition of our customer focus and our ongoing determination to understand their needs and deliver solutions above and beyond their expectations. Ultimately, awards like this can only be achieved when you have a talented, highly collaborative team. Cheers to everyone at Pernod Ricard Australia – this one is thanks to you.”

- Glen Scarlett, Managing Director for Pernod Ricard Australia

Paul Wootton, Managing Director of Food & Beverage Media, organisers of ALIA, said that the 2023 event was another exceptional event, celebrating Australia’s vibrant drinks industry.

“ALIA 2023, with its Music Icons theme, was an absolute hit, another great celebration of the liquor industry, and a welcome opportunity to share in some fun with close friends and colleagues. This year’s networking bars were exceptional, the entertainment was on point and there was a terrific showing for Australian spirits among the awards.

I’d like to congratulate all the award winners and thank everyone who attended for making ALIA once again the highlight of the drinks industry’s calendar,” he said.

On behalf of National Liquor News, a huge congratulations to all the winners, highly commended and all the finalists and a massive thank you to all the sponsors and attendees for helping to make another awesome ALIA night.

■

December 2023 / January 2024 | 13

NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA

NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA DEF RAY CHARLES EH DEFLEPPARD LEPPARD RAY CHARLES DEF LEPPARD RAY CHARLES EHEH BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY BLINK-182 MONICA COOL J THE KROOKS PERRY BLINK-182 MONICA LL LL COOL J THE KROOKS LEELEE PERRY SPICE SPICEGIRLS GIRLSAMY AMYWINEHOUSE WINEHOUSEANDR ANDR SPICE GIRLS AMY WINEHOUSE ANDR

KYLIE MINOGUE PHIL COLLINS LIL WAYNE LORDE ARRESTED DEV KYLIE MINOGUE PHIL COLLINS WAYNE LORDE ARRESTED KYLIE MINOGUE PHIL COLLINS LILLIL WAYNE LORDE ARRESTED DEVDEV

AUSTRALIAN LIQUOR INDUSTRY AWARDS

MUSIC ICONS

And the winners are…

MAJOR AWARDS BEST NEW PRODUCT

Winner: Cape Byron The Original Australian Single Malt Whisky HC: Archie Rose Fundamentals

BEST LIQUOR BRAND

Winner: Four Pillars HC: Archie Rose Distilling Co.

BEST RETAIL GROUP

Winner: Bottlemart HC: Dan Murphy’s

BEST LIQUOR STORE

Winner: Camperdown Cellars, Parramatta Road, NSW HC: Blackhearts & Sparrows, Fitzroy, VIC

BEST OFF-PREMISE SUPPLIER

Winner: Pernod-Ricard HC: Asahi Beverages

14 | National Liquor News

Camperdown Cellars Paramatta Road wins Liquor Store of the Year Camperdown Cellars Paramatta Road is a shining example of excellent retailing. This is the second time the store has won the ALIA for Liquor Store of the Year, the first win being almost a decade ago.

Speaking on the night, Operations Manager Scott Corby and Store Operations Manager Jesse Ball, expressed their joy about receiving this industry recognition.

“I don’t have the words to describe the feeling. We’re so overwhelmed. We just look after our customers the best we can,” said Corby.

“What I love best about Camperdown Cellars is the team. It makes coming to work every day amazing. I look forward to it every day, and I love to be there. I love the customers, too. We have really great banter with our regulars,” said Ball.

Turn to page 26 for our interview with Camperdown Cellars’ Managing Director Rip Viropoulos.

2023

2023 Retail Banner Group of the Year

Contact Liquor Marketing Group via lmg.com.au or call your State Manager to find out why Bottlemart is the ALIA Retail Banner Group of the Year for 2 years running.

NSW Aidan Desmond 0427 250 618 | QLD Shaun Landy 0436 002 418 | VIC Chris Christofi 0401 714 257 SA & NT Simon Rowe 0417 417 886 | WA Jamie Ryan 0403 224 479

NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA

NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA DEF RAY CHARLES EH DEFLEPPARD LEPPARD RAY CHARLES DEF LEPPARD RAY CHARLES EHEH BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY BLINK-182 MONICA COOL J THE KROOKS PERRY BLINK-182 MONICA LL LL COOL J THE KROOKS LEELEE PERRY SPICE SPICEGIRLS GIRLSAMY AMYWINEHOUSE WINEHOUSEANDR ANDR SPICE GIRLS AMY WINEHOUSE ANDR

KYLIE MINOGUE PHIL COLLINS LIL WAYNE LORDE ARRESTED DEV KYLIE MINOGUE PHIL COLLINS WAYNE LORDE ARRESTED KYLIE MINOGUE PHIL COLLINS LILLIL WAYNE LORDE ARRESTED DEVDEV

AUSTRALIAN LIQUOR INDUSTRY AWARDS

MUSIC ICONS BEER AWARDS BEST FULL STRENGTH

BEST MAINSTREAM CRAFT

Winner: Great Northen Brewing Co Original Lager HC: Furphy Crisp Lager

Winner: Stone & Wood Pacific Ale HC: Balter XPA

BEST LIGHT & MID STRENGTH

BEST INDEPENDENT CRAFT

Winner: Balter Captain Sensible HC: Great Northern Super Crisp

Winner: Bentspoke Crankshaft HC: Young Henry’s Newtowner

BEST PREMIUM DOMESTIC

BEST CIDER

Stone & Wood’s smashing success Stone & Wood had a hugely successful night at the 2023 ALIAs taking home awards for Best Australian Brewery and Best

Winner: Coopers Pale Ale HC: Stone & Wood Green Coast Lager

Winner: Young Henry’s Cloudy Cider HC: Willie Smith’s Organic

BEST PREMIUM INTERNATIONAL

BEST AUSTRALIAN BREWERY

Australian Craft and Best Draught Product for its Pacific Ale. Ed Jamison, Head of Marketing at Stone & Wood, said the recognition was a huge honour and explained a little about what makes Stone & Wood such a special beer.

“We want to give a massive shout out and thank you to the team across the Stone & Wood business. Good beer is our thing so for us, this is a nice pat on the back to

Winner: Asahi Super Dry HC: Peroni Nastro Azzurro

Winner: Stone & Wood HC: Coopers

acknowledge the hard work the whole team put into quality and consistency. This win is a shared victory for everyone who has been a part of the Stone & Wood family so hats off to all of them,” he said. “[Stone & Wood is] all about our people, who genuinely want to do good and create real connections in our communities. Together we’re all working towards a sustainable future, where the ingredients we use also replenish the earth, regenerate our soil, and contribute to a thriving planet. Things like scaling our use of Certified Sustainable malt, our work with local farmers and contribution to alleviate soil degradation. These are things we are really proud to stand behind and think people connect with.

“We’re obviously pretty proud of Pacific Ale and how far it’s come from its little home on the edge of the Pacific Ocean. We didn’t realise when we first brewed it that it would become so synonymous with summer and that it would kick off an entire beer category in Australia. This award is a testament to our beautiful home, a meticulous brewing process, the quality of our ingredients, and the unique character that defines Pacific Ale and the team.”

16 | National Liquor News

NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA

NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA DEF RAY CHARLES EH DEFLEPPARD LEPPARD RAY CHARLES DEF LEPPARD RAY CHARLES EHEH BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY BLINK-182 MONICA COOL J THE KROOKS PERRY BLINK-182 MONICA LL LL COOL J THE KROOKS LEELEE PERRY SPICE SPICEGIRLS GIRLSAMY AMYWINEHOUSE WINEHOUSEANDR ANDR SPICE GIRLS AMY WINEHOUSE ANDR

KYLIE MINOGUE PHIL COLLINS LIL WAYNE LORDE ARRESTED DEV KYLIE MINOGUE PHIL COLLINS WAYNE LORDE ARRESTED KYLIE MINOGUE PHIL COLLINS LILLIL WAYNE LORDE ARRESTED DEVDEV

AUSTRALIAN LIQUOR INDUSTRY AWARDS

MUSIC ICONS WINE AWARDS

BEST RED WINE - $14.99 AND UNDER

BEST ROSÉ WINE

Winner: 19 Crimes HC: Penfolds Koonunga Hill

Winner: De Bortoli Rosé Rosé HC: Bird In Hand

BEST RED WINE - $15 TO $34.99

BEST AUSTRALIAN OR INTERNATIONAL SPARKLING

Winner: Wirra Wirra Church Block HC: Penfolds Max’s

BEST RED WINE - $35 AND OVER

Winner: Mumm Tasmania Brut Prestige HC: Jansz Premium Cuvée NV

BEST CHAMPAGNE

Four Pillars named Best Liquor Brand for 2023 When asked how it felt for Four Pillars to be voted as Best Liquor Brand in the off-premise major awards at ALIA 2023,

Winner: Penfolds Grange HC: Henschke Hill of Grace

Matt Jones, Four Pillars Co-founder, said Winner: G.H. Mumm HC: Veuve Clicquot

BEST WHITE WINE - $14.99 AND UNDER BEST DESSERT OR FORTIFIED

there are just two words to describe the feeling, “totally honoured”.

He said: “We’re so proud to champion Australian gin and the flavour and creativity we believe Australia can bring

Winner: Yalumba Y Series HC: Wynns Coonawarra Estate

to the drinks culture. But that can’t Winner: De Bortoli Noble One HC: Morris Muscat

happen without the partnership and support of our friends across the trade.

Our success is theirs too, so this award

BEST WHITE WINE - $15 TO $29.99 BEST AUSTRALIAN WINERY

means the world to us.”

Four Pillars also won the ALIA in the

Winner: Shaw & Smith Sauvignon Blanc HC: Devil’s Lair The Hidden Cave

BEST WHITE WINE - $30 AND OVER

Best Luxury White Spirit category, for Winner: Penfolds HC: St Hugo

the Four Pillars Rare Dry Gin, and Jones told us what makes this particular gin so special.

“Our belief is that nowhere on earth tastes like Australia. So, from the

Winner: Petaluma Yellow Label HC: Shaw & Smith M3

beginning we didn’t want to make a London Dry Gin. We wanted to make a gin that embodied the flavours of our Australian flavour... big bold citrus, Asian spices, native botanicals. All coming together in a super versatile gin that kills it in a G&T with orange.

Ten years on, our original gin is still our favourite gin, and every year it seems to get even better (cheers Cam and the FP distilling team!).”

18 | National Liquor News

2023

Australian Brewery Of The Year Mainstream Craft Beer Of The Year Draught Beer Of The Year

NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA

NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA DEF RAY CHARLES EH DEFLEPPARD LEPPARD RAY CHARLES DEF LEPPARD RAY CHARLES EHEH BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY BLINK-182 MONICA COOL J THE KROOKS PERRY BLINK-182 MONICA LL LL COOL J THE KROOKS LEELEE PERRY SPICE SPICEGIRLS GIRLSAMY AMYWINEHOUSE WINEHOUSEANDR ANDR SPICE GIRLS AMY WINEHOUSE ANDR

KYLIE MINOGUE PHIL COLLINS LIL WAYNE LORDE ARRESTED DEV KYLIE MINOGUE PHIL COLLINS WAYNE LORDE ARRESTED KYLIE MINOGUE PHIL COLLINS LILLIL WAYNE LORDE ARRESTED DEVDEV

AUSTRALIAN LIQUOR INDUSTRY AWARDS

MUSIC ICONS SPIRITS AWARDS BEST NON-ALCOHOLIC PRODUCT

BEST LIQUEUR

Winner: Heaps Normal Quiet Xpa HC: Heineken 0.0

Winner: Aperol Winner: Sheep Dog HC: Mr Black

BEST DARK SPIRIT BEST DARK RTDRTS

Winner: Fireball HC: Buffalo Trace Kentucky Straight Bourbon

BEST LIGHT SPIRIT

Winner: Starward (New) Old Fashioned HC: Jack Daniel’s Double Jack

BEST LIGHT RTDRTS

-196 awarded Best Light RTD Steph Jericevich – Group Marketing Manager Suntory -196 at Beam Suntory, said it was a thrill for -196 to be recognised in a category filled with

Winner: Never Never Triple Juniper Gin HC: Archie Rose Straight Dry Gin

BEST LUXURY DARK SPIRIT

Winner: -196 HC: Brookvale Union

so many well-known and long-established brands.

“To be selected as a finalist, then crowned the winner is reflective of the popularity and affinity

BEST AUSTRALIAN DISTILLERY

that the brand has already generated amongst Australians in a short amount of time, but it was great to be recognised by the industry.

Winner: Archie Rose Single Malt HC: Lark Classic Cask Single Malt Australian Whisky

BEST LUXURY LIGHT SPIRIT

Winner: Archie Rose Distilling Co. HC: Four Pillars

“We know Aussie’s have long loved the Strong Zero products they’ve experienced in Japan. The power of the intense flavour delivery from Suntory’s proprietary Freeze Crush Infusion Technology, where whole fruit is frozen at minus 196 degrees with liquid nitrogen and then and infused into spirits is at the heart of our brand DNA.”

Winner: Four Pillars Rare Dry Gin HC: Archie Rose Signature Dry Gin HC: Hickson Road Harbour Strength Gin

20 | National Liquor News

Sheep Dog voted Best Liqueur at ALIA 2023 Jack O’Neill, Brand Manager, SouthTrade, said that it has been incredible to see the customer response to a product innovation “as whacky as Peanut Butter Whiskey”.

He said: “Blending peanut butter with whiskey? Who would have thought such a nutty flavour combination would take Australia by storm. It’s a playful brand with an approachable flavour that lends itself to shots or nutty twists

Perfect Serve: Sheep Dog Peanut Butter Espresso ‘Wooftini’ •

45ml Sheep Dog

•

60ml Cold Drip Coffee Mix

•

Shake with ice

•

Strain into Martini glass

•

Garnish with three peanuts

on classic cocktails.

“Australian’s have gone barking mad for Sheep Dog resulting in it being the number 10 North American Whiskey in the country in just two years since launch.”

December 2023 / January 2024 | 21

T S E B R E N N I W

S T R / D T R T H LIG 2023

NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA

NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA DEF RAY CHARLES EH DEFLEPPARD LEPPARD RAY CHARLES DEF LEPPARD RAY CHARLES EHEH BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY BLINK-182 MONICA COOL J THE KROOKS PERRY BLINK-182 MONICA LL LL COOL J THE KROOKS LEELEE PERRY SPICE SPICEGIRLS GIRLSAMY AMYWINEHOUSE WINEHOUSEANDR ANDR SPICE GIRLS AMY WINEHOUSE ANDR

KYLIE MINOGUE PHIL COLLINS LIL WAYNE LORDE ARRESTED DEV KYLIE MINOGUE PHIL COLLINS WAYNE LORDE ARRESTED KYLIE MINOGUE PHIL COLLINS LILLIL WAYNE LORDE ARRESTED DEVDEV

AUSTRALIAN LIQUOR INDUSTRY AWARDS

MUSIC ICONS

Why is ALIA such an important night for the industry?

“The Australian Liquor Industry Awards are a great celebration of the industry, which allows us all to come together and recognise the performance which evolves and drives all parts of the industry from on-premise, to brands, service, partnerships and retail,” Gavin Saunders, CEO, Liquor Marketing Group.

“We love being a part of this amazing community in Australia. We don’t brew for awards but receiving peer recognition for what we all strive to do day-in-day-out is an awesome achievement.

Cheers to all of the other breweries that took home awards as well,” Ed Jamison, Head of Marketing, Stone & Wood.

“It’s important to recognise the great talent, retailers, venues, and brands that make our industry so special. Events such as the ALIAs do a great job of this and allow folks to come together and celebrate. Beam Suntory is thrilled every time we are fortunate to have one of our brands recognised amongst this group,” Steph Jericevich – Group Marketing Manager Suntory -196 at Beam Suntory.

“The ALIAs is a great opportunity for the industry to get together and celebrate the incredible work each and every one does. Championing both the great venues and retailers that support our brands and recognising the wonderful products that this industry has created, all in good company and with a drink in hand,” Jack O’Neill, Brand Manager, SouthTrade.

“Not only is Australia the most delicious place on earth, but we also have the most dynamic, creative, and exciting liquor industry. We’ve got truly world-class retailers and bar operators driving the industry forward and helping consumers drink better. It’s important that we stop to celebrate that. It’s ripping fun too, and that’s the other thing we must never lose as an Australian booze industry... the joy, the good times, the hospitality, the generosity. The ALIAs captures all that so well,” Matt Jones, Co-founder, Four Pillars.

24 | National Liquor News

A huge thank you to our sponsors Thank you to all of the sponsors that made the 2023 Australian Liquor Industry Awards such a smashing night.

HOSTED BY

Networking Bars by

After Party by

Award & Drink Sponsors

Official Mixer by

December 2023 / January 2024 | 25

Caption: L-R: Jesse Ball (Store Operations) and Scott Corby (Operations Manager)

Camperdown Cellars wins ALIA Liquor Store of the Year This is the second time Camperdown Cellars Parramatta Road has won the prestigious award.

Camperdown Cellars Parramatta Road has been named the

Being recognised for doing things our way is what differentiates

Australian Liquor Industry Awards (ALIA) Liquor Store of the Year,

us, and it is something we are very proud of. We will certainly

a recognition that is especially meaningful for Managing Director

continue doing things the Camperdown Way.

Rip Viropoulos, because it is an award that is both nominated and

Road has won the ALIA Liquor Store of the Year title, with the first

NLN: How does it feel to know that it was your industry peers who nominated and voted Camperdown Cellars as Liquor Store of the Year?

time being almost 10 years ago in 2014. National Liquor News caught

RV: Our consistency is the key to our success, and this has been

up with Viropoulos to find out what sets the store apart, and what

recognised by our peers over a long period. We are extremely thankful for

has made it stand the test of time.

this acknowledgement. Camperdown Cellars also secured Liquor Store

voted on by the industry.

This is the second time that Camperdown Cellars Parramatta

of the Year in 2014 and we haven’t stopped working on improvements

NLN: How did it feel for Camperdown Cellars Parramatta Road to win this year’s ALIA for Liquor Store of the Year?

since. These efforts have not gone unnoticed, so delivering the title again

RV: National recognition is a significant achievement for any business

for other independent operators.

in 2023 gives us great confidence in our business model and our people.

We hope this win delivers lasting impact for our industry, and especially

and we’re proud of our team’s dedication to delivering an exceptional in-store experience that differentiates Camperdown Cellars.

The win has certainly boosted morale by validating the efforts of

NLN: How does your store stand apart from your local competitors?

our team, not only at Parramatta Road, but across our group. We’re

RV: Our priority remains the same every day; ensuring the customer

a small team and we react quickly to the demands of the business

experience is always positive. We guarantee there is colour and texture

and the community. We ensure the needs of the community are met

in our stores with great eye-catching displays that are supported with

by continuing to offer the specialty products that this business has

warm ambience created by the soft lighting and background music.

been famous for since 1947.

Our in-store displays are changed regularly to feature new arrivals,

We’re fortunate that our long-standing reputation attracts personnel

new promotions with great buys, interesting product arrivals coupled

to our business who are passionate about our industry. Our team

with tasteful giveaways such as glassware, bikes, barbeques, wine

members understand the focus for Camperdown Cellars has always

cooling buckets, and other things people can use.

been on the customer experience. This customer service ethic is the basis of what we term the ‘Camperdown Way’ of doing things.

26 | National Liquor News

We like to complement our customers entertaining and enjoyment with family and friends. Our stores ensure there is theatre, along

ALIA

with in-store tastings every Friday and Saturday evening where

mixers and waters that roll in weekly by the pallet. We remain nimble

our customers are made to feel welcome. There’s always a great

to meet demand and tailor our product range accordingly.

atmosphere in our stores where people can mingle and share their experiences and stories of new discoveries.

NLN: What have been some successful innovations at your store?

NLN: What’s the philosophy behind your outlet?

RV: Feature displays wield magic in our stores. They captivate attention

RV: Camperdown Cellars was established in 1947 and the business

by virtue of their size and convey a strong message to our customers.

benefits from a timeless principle, we remain customer centric and

Purchases of quality product is made in bulk for savings. This translates

the trust we have built over a very long period, and the commitment

to an in-store offer, which is generally price-driven, given bulk purchase

to quality defines our philosophy. We continue to offer traditional

discounts are passed onto our customers for great deals. Product is

customer service while balancing innovation with the changing retail

always sourced from leading producers in their respective category.

landscape. We adapt to changing tastes and market conditions and

These products are placed with great visibility that encourages impulse.

move quickly to meet our customer needs. This is the great advantage

The feature displays influence the customer perception and add to the

to being independent and staying true to our philosophy.

shopping experience with bundle offers and great discounts above the single bottle price, which customers love.

NLN: What products are big movers in your store and why do you think that is?

RV: Speed to market determines our fastest moving items. We

NLN: What are some of the biggest issues currently facing the retail liquor industry?

move quickly to meet demand with trending items. For example,

RV: There are more health concerns about alcohol consumption and

we currently can’t get enough of the Ruinart Blanc de Blancs

customers are choosing to consume less but better quality. Regulation is

Champagne, despite its $200+ price tag. Don Michael Andean

always in the background and more stringent regulation will continue.

Black Corn Peruvian Whiskey is our biggest selling Whiskey. We

We have seen this with same day delivery service restrictions. The

also moved pallets of Dubonnet when it came to light it was the

current economic fluctuations will persist for some time, so this adds

Queen’s favourite spirit.

another layer to the many considerations’ retailers are facing. We are

Aperol and Prosecco are still outselling the closest competing

adapting with changing our product selection, and we intend to sustain

product in their respective categories by five to one, and both remain

our success by understanding our customers and meeting their needs.

bundled and featured across our stores.

These societal and economic changes will continue to redefine the

The same is true for non-liquor items such as San Pellegrino

landscape for liquor retailers.

■

December 2023 / January 2024 | 27

News The latest liquor industry

For retailers around the country

Industry welcomes reforms to WA’s Banned Drinkers Register New laws to strengthen Western Australia’s Banned Drinkers Register (BDR) have been passed through Parliament to improve its effectiveness in reducing alcohol-related harm.

Under the BDR, licensees and their staff must scan a customer’s ID before the purchase of takeaway

Laurie Hurley celebrates 50 years in the liquor industry

alcohol, restricting the access of impacted individuals by

Laurie Hurley, or ‘Laurie the Larrikin’ as he’s more affectionately

2023, due to come into effect in December, require online

known, has celebrated 50 years in the liquor industry. Somewhat

liquor retailers to check the register before going ahead

of an industry icon and institution of the Western Australian liquor

with any sale of takeaway alcohol to banned drinker areas.

industry, Hurley’s career spans 32 years in liquor retail and 18 years as a wholesaler.

He spent 23 years on the board of the Liquor Stores Association

alerting sellers when they scan the identification.

Changes to the Liquor Control Amendment (BDR) Bill

The legislation allows police to register individuals for alcohol-related offences not just in or near licensed premises, making it an offence to knowingly supply

of Western Australia (LSA WA) and as Vice Chairman for a large

takeaway alcohol to banned individuals and attracting

portion of that time, before he was inducted as a Life Member of the

fines of up to $10k.

LSA WA in 2019.

“It took me nine years of hard work, with long hours managing

“This new law puts in place a clear legislative framework to support the work being done by our

pubs and liquor stores, and building a reputation, until I was lucky

regional communities to reduce the harmful impacts of

to finally become an owner operator as I am today some 40 years

alcohol misuse,” says Reece Whitby, WA’s Racing and

later,” Hurley told National Liquor News.

Gaming Minister.

In 1982, Hurley acquired joint ownership of three liquor stores with

“These measures benefit the community by acting as a

Murray McHenry who owned Perth’s iconic hotel ‘Steves’ in Nedlands

circuit breaker to anti-social behaviour, reducing pressure

and Jeff Dunstan who owned a liquor store in Mt Lawley.

on frontline staff and the broader community.”

Together, the operated five independent liquor stores and traded

Industry stakeholders have welcomed the

under the banner of McHenry, Dunstan & Hurley (MDH), which “blitzed

amendments, saying that it is a positive move for

the Perth retail liquor market in the 1980s,” according to Hurley.

communities across the state.

In 2005, after his long career in liquor retail, Hurley acquired an

Bradley Woods, CEO of the Australian Hotels

empty warehouse that had a wholesale liquor license and developed

Association of WA (AHA WA), said the passage of the

Liquor Traders Australia as a distributor to act as an alternative to the

legislation will ensure the BDR is far more effective.

bigger players in the market.

“What I love about the industry is the interaction between staff

“The AHA has supported the BDR for almost two decades and those licensees tasked with implementing

and customers and the ability to satisfy the wants and needs of

it each day will warmly welcome improvements that will

that customer,” he says. “One of my pet sayings is ‘we only sell

enhance it.

products that our customers want to buy’ – and it really is as simple

“These legislated improvements will see more known

as it sounds. If you know your products and you understand your

problem drinkers placed on the register, preventing them

customers’ requirements, then it’s game over.”

from accessing alcohol and inflicting harm on themselves, their family members, and their community.”

28 | National Liquor News

News

Coles CEO outlines strategies for Christmas and beyond Coles CEO and Managing Director Leah Weckert used her first Annual General Meeting address to outline new strategies for the business, saying that Coles is evolving with changing

Image credit: @PrinceReyesPhotography

as it emerges from the

New Filipino-Australian specialist import-export business launches

challenges of Covid and supply chain issues.

Philippines-born Australian entrepreneur Siggy Bacani has

consumer preferences

Weckert said: “Customers are telling us that they want

launched 7000 Islands, a specialist wine, and spirits import-

quality produce and products, convenience, and flexibility

export business with a focus on importing specialist Filipino

in where, when and how they shop. They want shopping

liqueurs and spirits to Australia, while exporting small batch

that is increasingly personalised and technology-enabled,

Australian wines to the growing Philippines market.

healthy and sustainable food and packaging options, and

7000 Islands received its first shipment of hand-crafted

to be able to rely on the availability of the products they

Ube Cream liqueurs last month at its automated warehouse in

want to buy.”

Sydney direct from regional provinces in the Philippines, with

She added: “Today, particularly as Australian households face higher cost-of-living pressures, we have such an important role to help their budgets go further, to

Filipino spirits and liqueurs set to rollout to retailers, bars and restaurants nationwide.

Bacani hopes to tap into the fast-developing Philippines

help them affordably put dinner on the table, fill school

restaurant and drinks market by exporting selected white

lunchboxes and enable them to celebrate the special

and red wines from wineries in Victoria, South Australia and

moments in life with family, friends and loved ones.

New South Wales.

“With all of these factors in mind, we have recently

“We are passionate about bringing the very best of these

reset our strategy. Our renewed purpose is ‘helping

two worlds together with a selection of small-batch wines

Australians eat and live better every day’.”

and craft spirits that reflect the unmistakable flavours and

Weckert also reflected on Coles’ performance last year

traditions of Australia and the Philippines,” says Bacani.

and in the first quarter of FY24, stating: “In FY23, Coles

“Our vision is to harvest and export superb local wines from

Liquor continued to realise its vision to be a simpler, more

around Australia that are in perfect harmony with the tropical

accessible, locally relevant drinks specialist. Our Exclusive

gastronomy of the Philippines, while providing Australian

Liquor Brand collection received more than 500 awards,

drinkers with the chance to explore some of the unique taste

including the Tasmanian Gin of the Year trophy for Pure

profiles of popular Filipino liqueurs and spirits.”

Origin Tasmanian Dry Gin at the Melbourne International Spirits Competition.

“Moving to FY24, our Q1 sales in supermarkets and liquor were up 4.7 per cent and 1.8 per cent, respectively.

Initially, there will be 20 products available under the 7000 Islands brand, including craft spirits produced by master distillers from across the 82 provinces of the Philippines using natural ingredients and Filipino flavours.

Our sales results also highlighted our focus on building

“Our unique understanding of both cultures allows us to tell

our omnichannel offer, with supermarkets e-commerce

the story of our wine and dine cultures in an authentic Filipino-

revenue growth of 24.6 per cent, and liquor e-commerce

Australian way,” Bacani added.

revenue growth of 32.2 per cent.”

7000 Islands is now taking orders direct from businesses and consumers through its new website: https://7000islands.co/ December 2023 / January 2024 | 29

News

ALM receives Benefactor Award from the Children’s Cancer Institute Metcash’s Liquor pillar, Australian Liquor Marketers (ALM), has been recognised for its fundraising efforts for the Children’s Cancer Institute, receiving a Benefactor Award at a ceremony held last month at Admiralty House, Kirribilli.

Over the past four years, ALM has raised more than $400k for the Children’s Cancer Institute, an effort that has been made possible through considerable support from Independent Brands Australia’s (IBA) network of retailers, which includes Cellarbrations, The Bottle-O, IGA Liquor, and Porters Liquor.

ALM’s former CEO Chris Baddock and his wife Samantha were in attendance to receive the

Hard Solo to relabel as Hard Rated Carlton & United Breweries (CUB) will rename Hard Solo to Hard Rated, following a decision by the Alcohol Beverages Advertising Code (ABAC) Scheme.

Though the packaging for Hard Solo originally passed the ABAC prevetting process, the final decision was made that the packaging breached the Code by having strong or evident appeal to minors.

award at a ceremony that was hosted by the Governor-General the Honourable David Hurley, who is Patron of the Children’s Cancer Institute.

Baddock said that this was a significant recognition of ALM’s efforts over the past four years, with ALM receiving one of just five awards presented at the ceremony.

“Congratulations to all at ALM who have

ABAC Panel Chair Professor Michael Lavarch said that this was a unique

been adding value to the institute through many

case for the ABAC, explaining that previous RTD designs considered by the

different fundraising activities over the past four

ABAC were built upon well-known alcohol brands being combined with soft

years,” he said.

drinks, whereas Hard Solo packaging was led by the brand recognition of Solo soft drink.

“Using the Solo name and other branding features on Hard Solo would elevate the appeal of Hard Solo and create an illusion for minors of a smooth transition from the non-alcoholic to alcoholic variant of Solo.

“Because of the novel issue, the number of complaints spread over a month and the two-stage process for final decisions on brand names and packaging, the panel determination was lengthy, and the process has taken several months to finalise.”

Though disappointed by the decision, CUB is complying with the ruling and has ceased further orders for Hard Solo, preparing for a transition that will minimise potential disruption to retail and on-premise customers.

A CUB spokesperson said: “Consistent with ABAC rules, CUB will ensure the last Hard Solo can packaging will exit our supply network by no later than 9 February 2024 (s4.17. of the ABAC Code).

“As we comply with the ABAC decision and the Hard Solo brand exits the market, we’d like to assure the many Australian adults who have loved Hard Solo that the taste won’t change when the name changes to Hard Rated.”

30 | National Liquor News

News

Can premiumisation save vodka?

Though no longer seeing the highs of the pandemic period, vodka producers are evolving their offerings to respond to shifting category trends.

Carla Galasso, Grey Goose Brand Manager, spoke to the continuing strength of the vodka category.

“Vodka is the biggest light spirit category and second largest spirit category after whiskey and Bourbon, with 18 per cent share,” she said.

However, category performance has been slowing.

“We expect that the vodka segment will rebound in the next 18 months. Prior to this year, it grew 18 out of the past 20 years,” said Galasso.

An IWSR report on vodka innovation trends identified flavoured expressions and vodka based RTDs as growing segments in the category. Vodka-based RTDs command the largest share and growth rate within the US spirit-based RTD market, potentially as the spirit’s neutral flavour is well positioned to capitalise on the growth of RTDs. Premiumisation is also providing growth to the category.

WA retailers demand action on worker assault

D’Yavol Brand Lead Peter Sinclair highlighted the importance of

As part of the ‘No One Deserves A Serve’ national

brand storytelling at these higher price points.

campaign, the Liquor Stores Association of Western

“Brands need to have interesting back stories and they need

Australia (LSA WA) and the Shop Distributive & Allied

to be super premium. The risk if they don’t is that other white

Employees Association (SDA) have joined forces with

spirit alternatives such as tequila will increasingly take their

retailers to draw attention to the increased rates of abuse

share of consumer occasions,” he said.

and assault of retail workers in WA.

However, demand remains for budget vodkas, as Alex Doughty, Managing Founder of SoHi Sprits explained.

“We expect the vodka category will continue to barbell,

Abuse of retail workers has increased since COVID, with McKell Institute research showing a 38.8 per cent increase in assaults since 2019. This is supported by a 2021 survey of SDA

meaning consumers will gravitate to either value and

WA members which found that 12.5 per cent had experienced

mainstream or premium and ultra-premium ends of the

customer abuse, up from eight per cent prior to the pandemic.

spectrum, there won’t be a middle ground,” he said.

These assaults have a significant effect on workers, with 52 per cent of SDA WA members saying they feel uncertain about their safety or feel unsafe in their workplace.

LSA WA CEO Peter Peck said: “Where we sit at the moment is that the retail worker is the person who serves the sentence, while the person who committed the crime gets a slap on the wrist and really has no consequences.”

The campaign is calling for penalties for assaulting retail workers to be brought into line with those of NSW, where customers that assault retail workers can face up to 11 years’ imprisonment.

“We just need to make sure that these perpetrators understand that okay, you might think it’s great, but at the end of the day, there is going to be a consequence, and it’s not going to be what you’ve had in the past,” Peck said.

December 2023 / January 2024 | 31

Marketplace

Sizzling Summer Edition Herradura Legend enters Australian market Casa Herradura has launched its añejo tequila Herradura Legend in Australia, a permanent addition to the brand’s ultra-premium portfolio.

Valued at RRP: $300, the new release showcases the brand’s premium tequila production and barrel making. The añejo is made in small batches from 100 per and matured in Casa Herradura’s own barrels, resulting in the highest quality añejo

YouTube creators Cold Ones launch Grog

tequila which is rich in colour and has a smooth finish.

Australian alcohol YouTubers Cold Ones

cent Blue Weber Agave, traditionally cooked, naturally fermented, twice distilled,

Richard Dredge, Senior Brand Manager at Herradura Tequila, spoke about the launch of Legend.

“At Tequila Herradura, we’ve been innovating in the tequila category for more than 150 years, and that continues with the launch of Legend.

“Legend’s one-of-a-kind production process sets it apart from its category competitors. It’s an incredibly rich and smooth sipping tequila that we know all Aussies love.”

have launched a new premix drink, described as a “Japanese and Aussie fusion RTD”. Grog, which is inspired by Japanese soft drinks, combines Japanese distilled beverage shochu, vodka and soda, in grape or peach flavour.

Chad Roberts and Max Stanley, the

The tequila has already received global recognition, recently winning the Gold

duo behind the Cold Ones podcast and

Medal in the 2023 San Francisco World Spirits Competition and scoring 93 in the

YouTube channel, set out to challenge

2023 Ultimate Spirits Challenge.

international industry giants with a

Distributor: Brown-Forman

unique and flavourful alternative to the popular seltzer.

Sitting at six per cent ABV, with a low-calorie and zero added sugar formula, the RTD is distilled and canned in Victoria using a blend of Australian and Japanese ingredients.

Stanley and Roberts developed the flavour profile and design of their own hard Japanese soda recipe, leaning on established alcohol label 80 Proof to scale distribution and selling over 250,000 units in their first month.

Available in a mixed pack of eight for $44.99 and single flavour 16-packs for $83.99, Grog rolled out to independent retailers nationwide in November.

Distributor: 80 Proof

32 | National Liquor News

Marketplace

Easy Seltzer targets health-conscious consumers With the hard seltzer category being one of the fastest growing alcohol markets globally, Easy Seltzer is hoping to disrupt the market by introducing a hard seltzer with wellness benefits.

Setting out to create a guilt-free alcohol brand, Easy Seltzer Co-Founder Dan Clarke told National Liquor News that the inspiration

electrolyte compound we have in it, as well as the flavour

behind the hard seltzer was to break generic mould of the liquor

profile. We saw a niche in the industry and ran with it.

industry and create something that would benefit consumers with a clean, flavourful product.

Easy Seltzer is available in four different flavours, coconut, lemon-lime, passionfruit and watermelon, and each drink is infused with electrolytes. By combining flavour and function,

“We wanted to do everything differently, a five per cent ABV classic can which is full of flavour and electrolytes, plus the fact we had one of the biggest flavour houses in the world scientifically formulating our product.

Having established a strong presence in its own backyard,

Clarke says that Easy Seltzer aligns with the appetite of

Easy Seltzer is now partnering with national distributors to

Milennials and Gen Z consumers for better-for-you drinks.

expand its customer base.

By infusing Easy Seltzer with electrolytes, the formula is

“Off-premise we are already live nationally with Dan Murphy’s

designed to keep consumers hydrated for longer by balancing

and with our continued growth we are now launching with many

the body’s water and pH levels.

independent retailers.”

“What makes Easy unique from its competitors is the

Distributor: ALM, or direct

23rd Street Distillery launches new range of premium RTDs Australian spirits producer 23rd Street Distillery has unveiled a line-up of three new RTD flavours, designed to be a full flavour drink enjoyed over the summer months. The new range of RTDs are made from local ingredients, featuring vibrant artwork on each can that represents its flavour profile.

Tropical Gin & Soda: Bright, juicy tropical fruit flavours of mango, pineapple, passionfruit, and finger lime are mixed with soda water to create a perfectly balanced, sparkling drink.

Pomegranate & Raspberry with Australian Vodka: Pomegranate from their own orchard is blended with juicy raspberry and awardwinning Australian vodka for a bursting berry sensation.

Pineapple & Lime with Australian Vodka: Juicy pineapple mingles with zesty lime to create a vibrant duo that’s balanced with award-winning Australian vodka. Sparkling in nature with a zesty sweet twist.

“We decided to craft these beverages with a dual flavour profile

“There’s something for everyone with our new RTD offering,”

to create an elevated drinking experience in a convenient format.

says Sarah Camerlengo, 23rd Street Brand Manager. “We spent

Sweet, bubbly, and refreshing, they are suitable for any occasion.”

a lot of time looking at different flavour profiles and wanted to

The new RTD cocktails are served in 300ml slim cans, available

create something truly unique to the category and for the 23rd

in four-packs and 24-packs from retailers across the country.

Street lovers out there.

Distributor: Vok Beverages

December 2023 / January 2024 | 33

Marketplace

Home Grown expands spritz collection with new canned format Worksmith has launched a new collection of Home Grown spritz cocktails in Australia. Following the popularity of Home Grown bottled spritzes made from local Australian spirits, liqueurs and flavours, the brand has released its core drinks in a canned format.

“We’re thrilled to introduce a refreshing twist to your everyday moments with Home Grown Drinks’ new ready-to-drink cans,” says Michael Bascetta, Co-Founder of Worksmith.

“The team is incredibly passionate about getting more Australian spirits into drinkers’ hands, and this innovation is a testament to our commitment to redefining the beverage experience. It’s time to savour the taste of home-grown goodness, one can at a time.”

Creating an on-the-go cocktail in time for the busy summer period, the new RTDs will be available in three variations, Pink Hibiscus, Orange and Mandarin, and Non-Alc Orange and Mandarin.

Having been met with resounding success in the on-premise, Home Grown RTDs are now available on shelves off-premise in four-pack clusters or a 16-can case.

Distributor: ALM, Liquid Mix WA, Paramount Liquor and ILG

Heaps Normal and Yumbo Soda Co collaborate on non-alcoholic shandy Australian beverage makers Heaps Normal and Yumbo Soda Co have joined forces to release Tough Stuff Shandy, a combination of Heaps Normal’s non-alcoholic beer and a custom lemonade from Yumbo.

The new beer pays homage to the ‘hard’ soft drink and beer ads of the 80s and 90s, while subtly sabotaging the stereotype of what toughness means.

“Nowadays, toughness looks different,” says Andy Miller, Heaps Normal’s Co-Founder. “And the tough things in life aren’t making sure you’re the fastest wood chopper or greasiest mechanic at the quarry.

“The Tough Stuff shandy is a soft beer shandy for the tough, everyday legends whose blood, sweat and tears power our nation daily. A truly thirst-quenching combination of Yumbo’s delicious Aussie-made lemonade with our crisp non-alc XPA. Because the way we define toughness might have changed, but our hardearned thirst remains.”

At 0.5 per cent ABV, Tough Stuff Shandy is brewed using makrut lime leaves and lemon zest to add notes of spiced citrus and myrtle. Kohatu, Simcoe and Eclipse hops are used to enhance bitterness and fruit aromas, with a pale, caramel and Munich malt base for added sweetness.

Distributor: Direct 34 | National Liquor News

Marketplace

Ampersand’s Espresso Martini in a can Ampersand Projects has introduced the latest addition to its cocktail range, the Vodka & Espresso Martini.

The latest RTD release features Ampersand’s super smooth vodka combined with a cold drip coffee to create a smooth and creamy Espresso Martini in a can.

Since entering the market in 2018, Ampersand has become a market leader with an innovative portfolio of ready to drink products. Expanding on Ampersand’s existing portfolio, Vodka & Espresso Martini replicates the high quality of cocktail making seen on-premise.

Once chilled in a fridge, the drink can be shaken and served in a cocktail glass or enjoyed straight from the can. Responding to consumer demand for higher ABV products, the new RTD sits at seven per cent ABV. Vodka & Espresso Martini retails at $29 for a fourpack of 200ml cans.

Distributor: Direct

www.23rdstreetdistillery.com.au

Marketplace

Kangaroo Island Spirits introduces Spiced Pudding Gin Combining an old family Christmas pudding recipe with his expert distilling expertise, Kangaroo Island Spirits Master Distiller Brett ‘Doogie’ Christophers has introduced a festive release, Spiced Pudding Gin. “Drawing from a quarter-century of baking, this gin is a tribute to cherished Christmas traditions. It’s the perfect drink to truly immerse oneself in the festive spirit,” says Christophers.

Christophers set out to combine his rich history of baking with festive charm, and the result is a 37.5 per cent ABV sipping gin that evokes flavours of cinnamon, cloves, mixed spiced and dried fruit on the palate.

When describing the flavour profile of the gin, Christophers said: “The Spiced Pudding Gin boasts a harmonious blend, reminiscent of the classic Christmas dessert. It’s a delightful journey of sweet, smooth, and spicy notes. “[Spiced Pudding Gin can be served] however you like. We designed it so it

New Cocktails by Vok flavours scream summer As Australia’s insatiable appetite for the RTD

was perfectly drinkable neat or on the rocks, and it’s great mixed with ginger ale. It can go in your coffee or with ice cream, or even an Espresso Martini.”

Distributor: Mighty Craft

has released three new flavours that are all

Beenleigh Distillery’s award-winning Double Cask Rum

about vibrant and nostalgic expressions just in

Beenleigh Distillery triumphed at the 2023

time for the summer season.

Australian International Rum Awards,

category continues to grow, Cocktails by Vok

The range of on-the-go drinks now features

receiving the trophy for the Best Pot and

a sparkling Pina Colada infused with coconut

Column Still Rum for its Double Cask Rum.

and pineapple, a Sex On The Beach with

Beenleigh scored 94 points for its rum and

orange and peach flavours, and a Raspberry

a Double Gold medal at the competition

Ripple designed to taste just like raspberry swirl

that solely focuses on rum and cane spirits

ice cream.

from around the world.

True to the style of a Pina Colada, the

“We are humbled to compete and be

cocktail is made with premium Australian rum,

recognised on the Global Stage once again.

while Sex On The Beach and Raspberry Ripple

This accolade at the Australian International

blend fruity flavours with Australian vodka.

Rum Awards underscores our commitment

According to Vok, the new range comes as

to excellence and innovation in the world

proof that you don’t have to sacrifice well-

of spirits,” says Chris Illman, Beenleigh

crafted, crazy good flavour for portability.

Distillery’s Head of Sales and Marketing.

Cocktails By Vok are four per cent ABV and

Aged for five years with full-bodied flavour, Double Cask Rum is packed

come in a four-pack and 24-pack carton,

full of spiced oak and scorched toffee notes, giving way to honey, oak, and

the new RTD range is now available from Vok,

lingering florals. Master distilled in The Old Copper, a distinctive Copper Pot

major retailers and independent bottle shops

Still that’s signature shape and style is known as a Vat Still, it is the only one of

across the country.

its kind in Australia.

Distributor: Vok Beverages

Distributor: Direct

36 | National Liquor News

Marketplace

Three new beers and new-look portfolio for Burleigh Brewing Co Burleigh Brewing Co has introduced three new premium lagers to its core range, along with a new-look portfolio designed to represent the brand’s evolution and its premium positioning.

“We’ve positioned our brand to shine a light on our slow brewing ethos,” says Co-founder Peta Fielding. “We like to take our time to do things right, and to us, beer done right means extra time in the tanks. Only the natural passing of time ferments and ages our beer.”

Joining the Burleigh Brewing line up is the Bighead Mid, a three per cent beer designed to appeal to mid-strength drinkers sitting alongside the 4.2 per cent Bighead. Along with the new-look packaging comes two additional Slow Brewed lagers with an ABV of 4.2 per cent and three per cent.

The new look packaging launched last month along with the new lagers, with a refreshed ales range set to roll out in early 2024.

Distributor: ILG and ALM (QLD and NSW), direct (national)

Local collaboration for Taylor & Smith Distilling Co Tasmanian distillery Taylor & Smith Distilling Co has partnered with foragerchef and beekeeper Analiese Gregory on a collaborative Honey Gin. Bush honey, harvested from Gregory’s hives in the Huon Valley is the key ingredient, along with beeswax, which lines the bottles.

Honey Gin is an ambrosia fit for a queen, with the bee’s alchemy capturing the essence of 561,500 blossoms in each bottle.

“Tassie really is a bee’s paradise,” says Taylor & Smith Co-Founder Natalie Smith. “We have an incredible diversity of flora, and our isolation and strict biosecurity measures have allowed us to maintain healthy bee colonies.

“In Tasmania the scale of the seasons compresses the flavours in unique ways. Celebrating our extraordinary corner of the world in our spirits means featuring local and unusual ingredients. Supporting local producers is a big part of that and elevates the quality of our spirits.

“Honey Gin brings to mind the Tassie landscape, all those beautiful native plants the bees have visited, the myrtle and bottlebrush, and hints of paperbark.”

The first batch of 300 individually signed bottles were available directly through Taylor & Smith Distilling Co, with general release rolling out to independent retailers. General release will be distributed through Bouchon Wine & Spirits in Queensland, or directly from Taylor & Smith for other states.

Distributor: Bouchon Wine & Spirits (QLD), direct (national) December 2023 / January 2024 | 37

Marketplace

Wild Turkey unveils Master’s Keep Voyage Last month, Wild Turkey unveiled the newest release in its annual limited-edition series of highly sought-after whiskeys. Crafted by Master Distiller Eddie Russell in partnership with Dr. Joy Spence, the renowned Master Blender of Appleton Estate rum, the new bourbon combines over 80 years of experience in crafting exceptional spirits.

“Every year, we look forward to the release of Master’s Keep as an opportunity to rethink what our bourbon can be,” said Russell. “Creating Master’s Keep Voyage in collaboration with Joy was a real privilege and I think our shared passion for telling a story through our spirits comes through in this one-of-a-kind whiskey.”

The 106-proof expression of 10-year-old bourbon was finished with a secondary maturation period in Jamaican rum casks, marking the first rum cask finish in Wild Turkey’s history. Master’s Keep Voyage, a Kentucky Straight bourbon whiskey, draws inspiration from the isle of Jamaica and showcases the expertise of the two masters.

“With Voyage, we had a very specific taste profile in mind,” says Spence. “We really wanted to explore how the classic notes of rum and bourbon can work in harmony and create a really rich tasting experience for whiskey and rum fans alike.”

Distributor: Campari

Willie Smith’s repositions its apple spirits portfolio Apple orchard and organic cider producer Willie Smith’s Tasmania has repositioned its apple spirits portfolio under the Willie Smith’s brand.

William Smith planted the farm’s first apple trees in 1888, and his family has been growing apples in Tasmania ever since. Willie’s great-grandson Andrew took the farm organic over a quarter of a century ago and created Australia’s first certified organic cidery.

In 2016 production of apple spirits commenced, made with the same ethos of being grown, crushed, fermented, distilled, and aged on the farm. The apple spirit range champions honest fruit flavours coming straight from the orchard.

Willie Smith’s balances French traditions and its own resourceful Tasmanian attitude to craft complex and authentic Apple Spirits. The range consists of a classic Apple Brandy, an Apple Spirit (Eau de Vie), and a traditional French-style liqueur called Pommeau.

Perfect at the end of a meal, they provide the opportunity for spirit and fortified wine consumers to expand their repertoire, with layers of honest apple character in every sip.

Distributor: Mind Spirits & Co (National), Willie Smith’s (Tasmania) 38 | National Liquor News

Marketplace

Sparkling wine trio from De Bortoli Wines De Bortoli Wines has announced the addition of three new sparkling wines to its portfolio, the Este Cuvée, the De Bortoli Sparkling Pinot

Fellr drops new Messina Sorbet Seltzer Series Fellr and Messina have come together to create three new limited edition seltzer flavours inspired by Messina’s most popular sorbets – Yuzu, Blood Orange, and Salted Coconut & Mango.

The Fellr x Messina series have been available in 10-packs through BWS and Dan Murphy’s since 1 December, as well as at selected venues nationally.

Perfectly timed to launch at the beginning of summer, the seltzer sorbet series pairs the much-loved flavour of Messina’s gelato with the sessionability of Fellr.

To celebrate the launch, the two brands are embarking on a summer road trip and will be popping up at select venues around the country over summer. Pop ups will appear at landmark venues, including Brisbane’s Breakfast Creek Hotel, Gold Coast’s Miami Tavern, Victoria’s Brighton Beach Hotel, and Manly Beach’s New Brighton Hotel.

Distributor: Fellr

Noir and the Nebbiolo Fizz.

Reflecting the distinctive characteristics of the Yarra Valley, the sparkling wine trio was crafted to capture the sophistication of the region and reflect its finesse and fruit driven excellence.

The Este Cuvée blend, crafted from a mix of Chardonnay, Pinot Noir, Pinot Blanc and Pinot Meunier, boasts an average age of five years, spanning over 13 vintages from 2010 to 2022.

Pale blush in colour with a super fine bead, the De Bortoli Sparkling Pinot Noir is crafted from fruits selected from low-yielding mature vines and fermented separately across five months on fine lees before undergoing secondary fermentation. The blend is then assembled using a mix of vintages that reflect the true essence of the region.

Finally, the Nebbiolo Fizz, pale pink in colour, is a refreshing sparkling wine with a delicate fizz and Blanc de Noir ambience.

“Everyone expects a full-bodied red with a Nebbiolo, but this is a delicious sparkling wine with the slightest hint of pink. A very interesting style of wine, really,” says Steve Webber, Chief Winemaker.

Distributor: De Bortoli Wines

Four Roses Bourbon arrives on Australian shores American Bourbon brand Four Roses has arrived in the Australian market after years of anticipation and is now available through Vanguard Luxury Brands.

Established in 1888 in Lawrenceburg, the brand was named after founder Paul Jones Jr’s favourite flowers and has since become a cult favourite in the US having survived prohibition and two world wars.

Today, Master Distiller Brent Elliot is at the helm at Four Roses Distillery in Lawrenceburg, showcasing his passion and experience in formulating Four Roses’ 10 distinct Bourbon recipes and hand-selecting barrels for the award-winning bottlings the brand is known for.

The signature Four Roses Bourbon, the first expression to arrive in Australia, is a mellow Kentucky Straight Bourbon Whiskey which has received countless awards including Gold at the Whiskies of the World Competition last year.

Four Roses’ Australian launch represents a significant milestone in the brand’s ongoing global expansion, with Vanguard looking to bring other expressions and new innovations in the coming years to Australia.

Distributor: Vanguard Luxury Brands December 2023 / January 2024 | 39

Marketplace

Australia’s number one flavoured beer brand launches new flavour and format The country’s number one flavoured beer brand and the fifth largest international premium brand*, Miller Chill, is releasing a new Passionfruit flavour, while also launching its entire range into cans.

Miller Chill Passionfruit is a beautifully balanced flavoured beer with just the right amount of Passionfruit – the perfect flavour for summer. Crisp, clean, and refreshing, this flavour-filled lager is slow-brewed and 25 per cent lower in carbs*. Miller Chill Passionfruit joins Miller Chill Lime and Miller Chill Blood Orange, in the range.

The new addition comes as the entire range is now released into cans, for the first time.

With can sales continuing to grow rapidly, and now representing 46 per cent of the beer market, the new

Meet Rider Lite: A new take on Aussie Lager that’s zero carb, low cal, and low on bitterness

format gives consumers more choice. The launch is being

Good Drinks Australia is excited to launch Rider Lite, a full-

great momentum.

strength, easy-drinking lager that’s clean, crisp, and set to shake up the beer game.

Rider Lite is all about easy-drinking refreshment, carefully brewed to keep it carb free, low in calories and ultra-low bitterness. Rider Lite is the beer for here and now, keeping Gen Z and young-millennial drinkers front of mind.

Good Drinks is proud to create a beer and brand that’s truly for this generation, focused on their unique needs and wants, to spur on the continued growth of the beer category. With increasing focus on better-for-you options and taste preferences for easy-drinking brews, Rider is a fresh and innovative take on Aussie lager. Dialling up the refreshment, dialling back the carbs, calories and bitterness, and giving the preservatives a miss, put simply, it’s beer without burden.

Continuing with an innovative theme, as the temperature of the Rider Lite bottle changes, consumers will see the icon on the label transition between white and purple, allowing them to engage with the label during the drinking experience and know when it’s cold and ready to drink.

Aussie owned and made with local ingredients, Rider Lite comes in at four per cent ABV. Available nationally at Dan Murphy’s, BWS, independent liquor stores and pubs in 330ml bottles and kegs.

Distributor: Good Drinks Australia 40 | National Liquor News

supported with a huge TV and online digital/social campaign. Since launch, more than 1,300 independent distribution points have been obtained so there is already *IRI Marketedge Australian Liquor Weighted MAT to 31/3/2023

Distributor: Good Drinks Australia

Marketplace

Hickson House puts an Australian spin on the summer cup Hickson House Distilling Co. has added a new flavoured gin to its core range, the Hickson Rd. Wild Rosé Summer Cup. The Sydneybased distillery’s take on the

Rogue’s organic Cabernet Rosé

Beneficial Beer Co releases ‘better for you’ beers

Vermouth, with the addition of

Dedicated non-alcoholic brewery

native botanical distillates.

Beneficial Beer Co utilises an

traditional English fruit cup, the gin blends Hickson Rd gin with Regal

Co-founder Mikey Enright

innovative alcohol removal process to

described the distillation process,

provide full-flavoured, alcohol-free

saying: “It’s an aperitif, and very

beers. The Beneficial Beer Co range

Australian. It’s wine and gin-based,

consists of the Stone Cold Lager,

a rosé vermouth and our Australian dry [gin], and then we’ve used some native botanicals

Wagon Drivers Pale Ale, and Dave’s

in it. We made a tonka bean distillate, we made a bush tomato distillate, and then we

Drunkenless Dark Ale. The entire range

steeped it all with muntrie [berries] for five days, and out came the Summer Cup.”

is vegan, low in carbs, low in calories,

The final liquid is a soft rose colour, with aromas of citrus, vanilla, and dried fruit,

with fewer than 0.5 per cent ABV.

paired with classic notes of juniper. A light and refreshing serve, the Wild Rosé Summer

Founder David Jackson retrained to

Cup is well-suited to a range of summer cocktails, but Enright says it is equally at home

be a brewer in 2021 after going alcohol-

with a quality ginger ale and strawberry, mint, and cucumber garnish.

free for a year and started brewing

Distributor: Hickson House

non-alcoholic beer with guidance from brewer and beer judge Bruce Peachy.

Ole Smoky puts a twist on a Tennessee classic

“We make a mid-strength beer, cellar it until we’re ready to can it, and then

Starting its story in 2010 as

we remove only the alcohol via cold

Tennessee’s first legal moonshine

filtration, leaving all the flavours, esters,

distillery, Ole Smoky debuted its

and aromas of a real beer. We actually

line of whiskeys in 2016. Since then,

do a full fermentation, which allows our

the distillery’s presence has grown

beer to be highly sessionable. You can

to offer 17 whiskey flavours in more

drink lots of our beers without feeling it

than 20 countries.

in your stomach and you can really taste

Robert Hall, CEO of Ole Smoky Distillery, is proud of the quality of products the distillery is producing.

“Ole Smoky comes from hard work, leadership, and the help of a whole lot of great

the hops,” Jackson says.

The Beneficial Beer Co range has already been recognised with several

people. I am incredibly proud of the hard work and dedication our team has devoted to our

awards. All three beers received

customers and I look forward to what we will accomplish in the years ahead,” Hall said.

a silver medal at the Sydney Royal

Beginning with a smooth-drinking Tennessee Whiskey base, the Ole Smoky range of

Beer and Cider Show, and the Stone

flavoured whiskeys are then enhanced with unique flavours like salty caramel, peanut

Cold Lager was awarded bronze at

butter, and mango habanero. Ole Smoky has netted a number of awards this year alone,

both the Melbourne Royal Australian

with the Salty Watermelon Whiskey winning Platinum in the Flavoured Whiskey Category

International Beer Awards and the

at the SIP Awards and the Peanut Butter Whiskey being awarded Gold in the Flavoured

Royal Queensland Beer Awards.

Whiskey Category at the Los Angeles International Spirits Awards.

Distributor: ALM (National),

Distributor: Proof Drinks

Paramount (NSW, Vic, QLD) December 2023 / January 2024 | 41

Retail Drinks Australia

Retail Drinks launches Safe to Serve Program The Safe to Serve Program has been launched in response to growing concern of retail crime, writes Michael Waters, CEO, Retail Drinks Australia.

Retail Drinks has a demonstrated commitment to the responsible promotion, sale, and supply of alcohol beverage products.

To ensure the reputation of our sector, we promote standards of operation for our members beyond the required standards of legal compliance, implementing a range of voluntary

The Program aims to transform Australia’s retail

product and service control initiatives, which are

liquor industry by fostering a culture of safety, respect,

adopted by members and the broader industry.

and responsibility. Its primary goal is to create a safer

We are also committed to the safety of our members’ staff and their customers.

It is well reported that retail crime, including in retail liquor

environment for both retail liquor workers and customers through three core pillars – education and training, community awareness, and public policy advocacy.

stores is on the rise, and Retail Drinks has responded to growing

To launch the program, Retail Drinks has developed the Safe to

concern and calls from members to take proactive steps to meet

Serve Toolkit – a practical and easy to implement resource, which

this challenge.

has been specifically tailored for individual business owners and

There is no standard industry-wide approach to staff safety in the

covers essential topics to help enhance store safety.

face of crime and dysfunctional behaviour, and member capacity

A key feature of the toolkit includes a bespoke self-assessment

varies significantly. Equally, there is a need for better community

tool and priority checklist to help liquor store owners, managers,

awareness of the issues, and governments and law enforcement

and staff to harden their businesses. There’s also new in-store

agencies can benefit from the insight available from the retail liquor

collateral to raise customer awareness of security measures in

sector to improve their policies and practices.

place in-store and setting behavioural expectations. The toolkit also

After several months of planning and input from a variety of government and industry stakeholders, we are proud to officially be launching the Safe to Serve Program.

Safe to Serve joins and complements Retail Drinks’ comprehensive suite of Industry Responsibility initiatives, including Choose to DrinkWise, ID25, Don’t Buy It For Them, the Product Ranging Guidelines, and our global first Online Alcohol Sale & Delivery Code of Conduct.

42 | National Liquor News

includes crime data, links to resources, and key contact numbers to further assist businesses.

Customers will begin to see Safe to Serve materials in-store in the coming weeks, which will visually complement existing ID25 and Don’t Buy It For Them materials.

For more information about Retail Drinks’ Safe to Serve Program, visit retaildrinks.org.au.

■

Spirits & Cocktails Australia

Trends in alcohol consumption Evidence suggests the alcohol industry’s efforts to see a reduction of problem drinking have been effective, writes Nicole Lestal, Communications & Program Manager, Spirits & Cocktails Australia.

Australia’s per capita alcohol consumption

The AIHW report bears out these

32,000 requests from industry to have

remains at its lowest level in 50 years, the latest

changing preferences, which have

their marketing pre-vetted for ABAC

Federal Government data has confirmed.

encouraged a lower-tempo, more responsible

compliance, with almost 5,000 of those

drinking culture in Australia.

marketing campaigns rejected before they

The Apparent Consumption of Alcohol in Australia report collates excise data,

While the apparent consumption of beer

import clearance records and financial

and wine decreased, spirits recorded a 19 per

Against the backdrop of falling

information to estimate the total amount of

cent increase from 1.8 litres of alcohol per

consumption, it is perplexing that health

alcohol made available to Australians every

capita in 2016–17 to 2.1 litres in 2019–20.

groups have renewed their calls for cancer

financial year.

All the evidence suggests that alcohol

reached the market.

warning labels on alcohol beverages.

The latest report released in October

consumption will continue to decline long-

Alcohol’s relationship with cancer and

2023 found there were 208.8 million litres

term, given the changing drinking patterns

other diseases is much more complex

of pure alcohol available for consumption in

evident among young adults.

than the correlation between smoking

Australia in 2019–20, a slight decrease from

Not just in Australia, but in similar

and disease. Risks associated with alcohol

markets around the world, younger

consumption are not just about volume, but

This represents around 10 litres per

adults are delaying their initiation to

the pattern of consumption – frequency;

capita, which compares starkly with the

alcohol, reducing the frequency of alcohol

episodes of heavy drinking; lifetime patterns

peak of 13.1 litres of pure alcohol consumed

consumption, and reducing their total

of consumption; even whether you consume

per person in 1974–75.

volume of consumption, as well as the

alcohol with or without food.

210.3 million litres in 2018–19.

This robust data, released by the

frequency of binge drinking.

Further, the bulk of scientific evidence

Australian Institute of Health and Welfare

These trends are undeniable, suggesting

shows that consuming moderate amounts

(AIHW), once again indicates that the vast

the alcohol industry’s unwavering efforts to

of alcohol reduces the risk of premature

majority of Australians are consuming

reduce incidences of problem drinking have

death, cardiovascular disease, diabetes,

alcohol responsibly.

been effective.

and dementia.

More than that, the anchoring of

Australian spirits manufacturers are

It is impossible to distil these complex

consumption at around 10 litres per capita

proud to be major contributors to initiatives

messages into a warning label that would

for the past decade suggests moderation has

like DrinkWise, which actively promotes

provide meaningful and accurate advice

become the status quo.

a healthier and safer drinking culture in

to consumers.

Consumers are drinking less alcohol overall, opting for more sophisticated drinks and experiences like premium spirits and cocktails.

Australia; and The ABAC Responsible Alcohol Marketing Scheme.

Now in its 25th year, the ABAC scheme to date has considered almost

Spirits & Cocktails Australia will continue its advocacy for alcohol policy interventions that are evidence-based, rather than alarmist and ideologically driven.

■

December 2023 / January 2024 | 43

Independent Brewers Association

What a ride 2023 has been Kylie Lethbridge, CEO, IBA, reflects on a challenging 2023.

In 2023, the industry has certainly been thrown

As many of our broader industry colleagues will

more challenges than the previous two years of a

understand, we are also facing changes in consumer

global pandemic.

behaviour when it comes to alcohol consumption so

The year delivered massive increases in costs for raw materials, packaging, and freight, staff shortages,

as we look to the future, our focus will be on: • Direct to consumer marketing calling on Aussies to

increased living costs and more business stress than

support their local businesses.

anyone would have imagined.

• Pulling out all the stops to ensure market access for

To top it all off, we continue to ask for a fair playing field when it comes to taxation and regulation and will

our members.

• Punching out more member resources to alleviate

face more labelling changes in 2024. And hopefully

the burden of doing business.

we’ve had a narrow miss with cancer warnings and

• Advocating, advocating, advocating.

plain packaging – for now.

• Continuing to present a united voice for a fairer

But the best part about working with independent

taxation framework.

breweries is their glass-half-full nature, their desire

• Crossing our fingers and toes our voice has been

to simply work harder, and the faith they have in our

heard on the national harmonisation outcomes for

organisation to fight these challenges.

Container Deposit Schemes.

Now, it hasn’t been all doom and gloom; some

• Shepherding the various state-based strategies and

breweries have adapted and grown in these challenging

associated funding to the next step.

times, won awards and accolades including the World

• Asking the Federal Government for a voice in policy

Beer Cup, the Australian International Beer Awards,

and/or strategy.

and our very own Independent Beer Awards.

• Applying for funding, grants and developing

This was no more evident than the fact that we managed to finally see BrewCon live and breathe this year.

non-supply chain partnerships to help make the membership dollar go further.

It was great to see the brewing family come

So, like I said, what a ride 2023 has been. On behalf of

together, be inspired, discuss how they’re dealing

the IBA board and team I wish all our National Liquor

with the current economic challenges, bounce ideas

News colleagues and readers a happy holiday season.

off each other and reminisce about the days gone by

Stay safe and look after each other.

over a cracking indie beer or two.

44 | National Liquor News

See you on the flip side.

■

“The best part about working with independent breweries is their glass-half-full nature, their desire to simply work harder, and the faith they have in our organisation to fight these challenges.”

Kylie Lethbridge CEO Independent Brewers Association

Leasing

Complexities and advantages of shopping centre leases Marianna Idas, Principal of eLease Lawyers, provides insight into the intricacy of shopping centre leases.

Shopping centres play a pivotal role in

and property management fees. These

and ensure the uninterrupted operation of

Australia’s retail landscape, serving as hubs for

expenses can significantly impact a tenant’s

the shopping centre. The relevant Retail Leases

commerce, entertainment, and community

bottom line, making it crucial for tenants

Act of each state also provides tenants with

engagement. To operate within these hubs,

to understand and negotiate these terms

some protections in this respect.

businesses must secure commercial leases.

effectively. Tenants should ensure they

However, shopping centre leases come with

review the Disclosure Statement outlining

Promotion and Marketing:

distinct features that set them apart from

these expenses before entering into any lease

Shopping centre leases may require tenants

traditional leases. In this article, we will explore

and factor them into their business budget.

to contribute to marketing and promotional

these unique characteristics, shedding light on

efforts aimed at driving foot traffic to the

the complexities and advantages they offer to

Tenant Mix and Exclusivity Clauses:

shopping centre. These efforts can include

both landlords and tenants.

Landlords in shopping centres carefully curate

advertising, events, and other initiatives

the tenant mix to create a diverse and attractive

designed to benefit all tenants.

Percentage Rent:

shopping environment. As a result, tenants

Unlike traditional leases where tenants

may be subject to exclusivity clauses that

Trading Hours:

pay a fixed rent amount, percentage rent

prevent direct competition within the same

Shopping centre leases often include

is calculated as a percentage of the tenant’s

shopping centre. These clauses can restrict

stipulations related to trading hours,

gross sales. This arrangement allows

certain types of businesses from operating in

specifying when tenants must be open for

landlords to share in the success of their

the same vicinity, benefiting existing tenants.

business. While some tenants may need

tenants, encouraging a vested interest in the tenant’s performance.

to adhere to the core trading hours of the

Long-Term Leases:

shopping centre, others, such as anchor

Shopping centre leases in Australia

tenants or entertainment venues, may have

Common Area Maintenance (CAM) Charges:

often feature longer terms compared to

more flexibility. The ability to adjust trading

other commercial leases. While standard

hours to align with peak shopping times and

Shopping centre leases typically require

commercial leases might run for three to

consumer preferences can be a valuable

tenants to contribute to the maintenance of

five years, shopping centre leases can extend

bargaining point during lease negotiations.

common areas. CAM charges cover expenses

to 10 years or more.

In conclusion, shopping centre leases

related to the upkeep of shared spaces, such as

are a unique and dynamic aspect of the

parking lots, walkways, and restrooms. These

Redevelopment and Refurbishment:

retail industry. Tenants and landlords must

costs are usually divided among tenants

Landlords

undertake

navigate these unique characteristics to

based on their leased square footage.

redevelopment and refurbishment projects to

foster mutually beneficial relationships.

keep their shopping centres competitive and

Understanding these features is essential for

Operating Expenses and Outgoings:

appealing. Shopping centre leases may include

businesses looking to establish themselves

In addition to CAM charges, tenants often

clauses allowing the landlord to temporarily

within the retail landscape. It is advisable for

share the burden of operating expenses and

relocate tenants during such projects. These

tenants to obtain legal advice from a lawyer

outgoings, including insurance, security,

clauses protect the interests of both parties

specialising in these leases.

frequently

■

December 2023 / January 2024 | 45

StrikeForce

Frugal quaffing Stephen Wilson, Category & Insights Manager, StrikeForce, explores ways of appealing to shoppers of all budgets this holiday season.

“Sampling, offlocated displays, highlighting fridge and shelf locations, catalogue, and in-store consumer promotions all have a role to play in enticing purchase.”

Stephen Wilson Category & Insights Manager Strikeforce

The festive season is upon us and it’s time to relax,

on shelf and in the fridge to direct shoppers can

unwind and celebrate with family and friends, with a

encourage purchase at a reduction to full retail price.

beer, wine or whatever else talks your fancy.

Given the right level of price discounting, this type of

It has been a tough year financially for most

promotion, which is designed to encourage drinkers

households and it is highly likely that cost-effective

on a budget to purchase, can also result in a bulk

imbibing is on most shoppers’ radar.

purchase with budget conscious drinkers seeking to

What does this mean for the off-premise sector? It is imperative that the mix of alcoholic beverages on

For those drinkers wanting to reward themselves

offer aligns with a desire to restrain spending without

with their favourite brand that may not be on price

compromising on range or quality.

promotion, offering smaller pack sizes, where available,

In other words, maintaining a balance of premium

may be a way to reduce cost for the shopper but

products that appeal to shoppers wanting to reward

maintain margin for the retailer, quality over quantity.

themselves alongside wallet friendly options that

Regardless of the mechanism and levels pulled

appeal to shoppers on a limited budget is desirable.

to deliver a cost-effective Christmas tipple,

This doesn’t mean wholesale range changes but is

messaging and highlighting the offer is critical.

more about highlighting value options and featuring

Sampling, off-located displays, highlighting

products that offer some sort of savings, meeting the

fridge and shelf locations, catalogue, and in-store

demands of frugal shoppers.

consumer promotions all have a role to play in

These options are about empowering shoppers to make conscious choices and find new and different ways to enjoy a tipple without overspending.

enticing purchase.

With household budgets still under pressure this Christmas, price promotions, bundling and special

As an example, Christmas is the perfect time to

offers will be at the forefront of shoppers’ minds so it

experiment with cocktails at home. Using simple

is imperative that retailers align with this desire and

ingredients already in the pantry and kitchen, fresh

clearly communicate the savings shoppers can enjoy

fruit, herbs, and spices, and mixing these with

and how these deals can help them manage their

affordable spirits to craft personalised cocktails, can

budgets effectively.

not only be a lot of fun and impress your palate but be gentle on your wallet.

Providing seasonal promotions highlighted in well-located, high-profile areas of the store, ticketed 46 | National Liquor News

extract full value by forward purchasing.

As the holiday season approaches, we reflect on the warmth and joy that this time of year brings.

Wishing readers of National Liquor News a happy and safe festive season.

■

Wine Australia

Sustainability in wine Peter Bailey, Manager Market Insights, Wine Australia, looks at the importance of sustainability in the minds of consumers globally.

Sustainability is important to most consumers, mainly driven by environmental factors such as caring for the planet, climate

80%

Figure One: Proportion of regular wine drinkers willing to pay more for sustainable wine.

change, social responsibility and leaving the planet in a better state for future generations.

There is ample research to show the increasing importance of

51% 44%

45% 41%

sustainability in the minds of consumers. For example, a recent

33%

NielsenIQ survey conducted for Hort Innovation reported that 69 per cent of consumers globally say sustainability is more important to them than it was two years ago. The proportion of Australian consumers who agree with that statement was lower at 58 per cent.

While sustainability is increasingly important to consumers,

Global

Australia

Canada

China

UK

US

it doesn’t mean they want to pay more for sustainably produced

globe reported that sustainable options are too expensive. For

products. Most believe it’s a brand/industry and government

wine, IWSR reports that while globally 38 per cent of regular

responsibility to do the right thing and consumers should not

wine drinkers associate sustainable wine as being better for the

bear the cost. For example, Kantar’s Global Issue Barometer 2022

environment, 27 per cent associate sustainable wines as being

reports that 84 per cent of people say governments are responsible

more expensive.

for solving climate and environmental issues and 64 per cent saying

Kantar also reports that 68 per cent of people say that products

it is the responsibility of companies. Also, the ‘say/do’ divide is real

that are better for the environment and society are more expensive.

– consumers really do care about the environment but that doesn’t

Many consumers are unwilling to pay a significant premium,

mean they’ll pay more. If it costs more at the point of purchase,

especially given the soaring cost of living around the globe. There

they may not follow through, especially in the cost-of-living crisis

is a level of frustration among consumers wanting to buy sustainable

where we’ve seen purchase intent drop back in the last year or two.

with 70 per cent agreeing that ‘although I can’t afford to buy products

Euromonitor International reports that fewer than 20 per cent

that are better for the environment and society, that doesn’t mean

of consumers were willing to pay more for household essentials

that I am less concerned about these issues’.

with sustainable features in 2022. While 45 per cent of professionals

However, for the wine category, the proportion of wine drinkers

said investing in sustainability initiatives is a strategic priority for

who say they are willing to pay more for sustainable wine is higher

their company in the next five years, 41 per cent said a lack of

than that for the general consumer. Wine Intelligence reports that

consumer willingness to pay more for sustainable products is the

globally 44 per cent of regular wine drinkers are willing to pay more

most significant challenge.

for a sustainable wine (see Figure One). This varies by market,

NielsenIQ reports that cost is the biggest barrier to consumers

however, with Chinese regular wine drinkers by far the most willing

embracing sustainable products. In the survey for Hort Innovation,

to pay more for sustainable wine and Canadians the least willing.

just over 40 per cent of consumers in Australia and around the

Australian regular wine drinkers match the global average.

■

December 2023 / January 2024 | 47

Circana

On point Circana explores how retailers can unlock loyalty in a value-seeking world.

As cost-of-living pressures force household

increased their usage of shopper loyalty

that delivering superior value is entrenched

spending to plummet to levels not seen since

and rewards programs since the recent

into (increasingly digital) reward schemes.

the GFC, Australians are shopping at the

rise in costs of living. This is augmented

Building loyalty while showing you care during

edge to seek the best value for ‘me’.

by our own research where 65 per cent of

this cost-of-living crisis is critical. Smart data

Value is overwhelmingly driving our

people say that loyalty card rewards are

utilisation will amplify your understanding of

decisions to change brands and be more

‘extremely important’ or ‘quite important’

and dialogue with Aussie shoppers.

selective in our shopping, and as such,

when choosing which supermarket to shop

retailers and brands must get smarter in

in. A further 74 per cent say loyalty card

customising their loyalty programs to be on

rewards are important when determining

A new age in customer experience engrained in ‘me’

point with Australians. Consumer trust is

what represents ‘good value for money’.

Loyalty cards and apps drive strong

evolving from product safety and reliability to

Member-pricing has become such a

engagement and create a platform for more

value for money with our own data revealing

ubiquitous component of retailer loyalty

efficient targeting. Those retailers that have

the increased reliance that Australians

schemes in the UK, and this is a trend

hugely improved their front-end customer

continue to place on price and promotion.

permeating into Australia now that

experience are winning with real-time push

Discounts are no longer available to just

Woolworths has followed Coles in trialling

notifications and loyalty integration. A

anybody as loyalty schemes become the

loyalty member-exclusive pricing. This

consistent experience includes elements like

lynchpin for retailers to gain first-party data

kind of data is critical to helping manage

ensuring that shoppers can use their loyalty

– increasingly important as the impending

inventory, pricing, and personalisation

privileges and enjoy seamless service and

cookie-less world beckons.

along with driving more online sales.

fulfilment, no matter whether they purchase

IAB Australia reveals that almost two-

Prepare for more brands being placed into

thirds of Australian online shoppers have

‘member-price’ incentives and other ways

48 | National Liquor News

through livestream shopping or walk into your bricks and mortar outlet.

Circana

“Loyalty is key to growth and ultimately, right now you need to unlock value for your customers.”

To be successful through ongoing disruption, it’s

year” as its “meteoric rise… threatens to transform

imperative to understand shifting shopper behaviours

business at an unprecedented pace”. In fact, the global

and stay on top of the evolution of retail experiences by

AR-in-retail market is forecast to grow at 47 per cent

utilising the latest in data, technology and media. And

in the seven years to 2027.

as you utilise new channels, fine tuning the individual

Many large retailers have already adopted

customer experience will matter more than ever,

generative AI technologies to do just this as well as

especially when rewarding the shopper, so leverage

to accelerate innovation. French hypermarket, grocery

data and use broader digital ecosystems. For example,

and convenience chain Carrefour recently deployed

we’re seeing that the expanding memberships and scan

an advice robot based on ChatGPT for online

rates of leading Australian retailer reward programs is

shoppers. Customers can use natural-language AI to

reflecting improving member engagement underpinned

help select products based on budget, food constraints

by interactions with improved personalised content. It

or menu ideas. The chatbot can also suggest anti-

also shows that customer data is being collected for

waste solutions for reusing ingredients, composing

the customer’s benefit regardless of whether they shop

associated recipes and baskets, and offer product lists

in-store or via an online transaction.

right up until they make their purchase.

The revolutionary role of technology in loyalty

Remember, the shopper is now in the driver’s

can also not be underestimated. AI can streamline

seat, and you must meet them where they are and

personalisation, customise rewards and offers and

reward them through best value and best experience.

predict shopper behaviour. AI-powered chatbots

Loyalty is key to growth and ultimately, right now

and virtual assistants can truly augment the customer

you need to unlock value for your customers. But

experience. Forrester analysts say it’s imperative to

remember, reward schemes are not really anchored

“build an AI strategy focused on customer value” for

around loyalty. After all, most shoppers are members

both its “efficiency and effectiveness” and to “expect to

of multiple schemes. It is more about unlocking value

see AI receive the greatest budget increases by far next

in a unique and exclusive way.

■

“To be successful through ongoing disruption, it’s imperative to understand shifting shopper behaviours and stay on top of the evolution of retail experiences by utilising the latest in data, technology and media.”

December 2023 / January 2024 | 49

Australian Made

“Consumers value authenticity, so while a lot of them would say ‘I like to support local’ they actually mean that they value and buy into what that Aussie business stands for.”

Pat Garnham, Senior Marketing Manager, Willie Smith’s

50 | National Liquor News

n e e Gr old g d an

Australian Made

standard

Australian drinks are known for their quality, variety, and unique flavour characteristics.

Caoimhe Hanrahan-Lawrence explores why we’re so passionate about our Aussie drops.

We are spoilt for choice when it comes to Australian made

support local to keep these (often small and passion driven)

products. With our drinks industry excelling in innovative

operations alive. I think another key reason for more interest

products as well as the basics, Australian consumers are

in Australian made is the marked improvement in quality

looking in their own backyard when seeking quality drinks.

and standards I’ve seen over the past 10 years. There is so

There is significant demand for Australian made

much more experience and knowledge around in craft

products, with Roy Morgan research indicating that 86 per

booze production these days and that has ultimately led to

cent of Australians think buying Australian made products

more consistent and tasty booze,” Duval said.

is important and 67 per cent saying they purchase Australian

Pat Garnham, Senior Marketing Manager for Willie Smith’s,

products ‘often’ or ‘always’. The pandemic seems to have

echoed the sentiment, highlighting the values of honesty and

increased consumer awareness of Australian products, with

integrity that are core to many Australian businesses.

more than one-third of consumers saying they purchase

“What’s more Australian than being genuine? That comes

more Australian made products now than they did before

easily for Willie Smith’s because we keep things simple,

the pandemic.

like making cider on the farm where the apples are grown.

Vok Spirits Senior Brand Manager Michael Newbold

Consumers value authenticity, so while a lot of them would say

draws a direct connection between the success of the

‘I like to support local’ they actually mean that they value and

Australian liquor industry and the dedicated support of

buy-into what that Aussie business stands for,” Garnham said.

Aussie consumers.

“Australia has always punched above its weight when it

Aussie drinks for Aussie palates

comes to creating world class drinks and one of the biggest

One benefit to stocking Australian drinks is that producers

reasons for that success is how much Aussies genuinely love

have Australian consumers at the front of mind when crafting

to support local,” he said.

their drinks. As well as benefiting consumers, producers

According to data from Mintel Purchase Intelligence, more

appreciate the direct connection with their target market.

Australians consider our locally made food and beverage

“That connection and pride drives the industry forward

products to be tasty, high quality, and trustworthy than those

and allows brands like ours to continue innovating. We’re

holding the same opinions about imported products.

able to listen to what Australians are looking for in their

This has been true to the experience of Ben Duval, Cofounder of Melbourne’s Carwyn Cellars.

next favourite RTD and deliver fantastic drinks suited for the climate and people’s tastes,” said Newbold.

“More and more, consumers want to support local and

Scott Fitzsimons, Industry Engagement and Experience

Australian made. Business conditions are [tough] and

Manager at Top Shelf International, identified some qualities

we’ve noticed consumers making a conscious effort to

that Australians look for in their drinks.

December 2023 / January 2024 | 51

Australian Made

SKU, and then we wanted an Australian Dry Style. That was key to us, those two different styles of gins in our core range. What we thought was the epitome of an Australian Dry Gin was the epitome of a London Dry-style gin with a slight Australian twist to it, so Tim added saltbush to it,” Enright said.

Hickson House Distilling Co. has continued to put this Australian spin on classic UK serves with its Wild Rosé Summer Cup, a version of the British summer cup but added native botanicals of bush tomato and muntrie berries.

In addition, we are seeing more Australian takes on drinks that are traditional to other countries, such as Willie Smith’s Apple Brandy, modelled after French Pommeau, or a number of Australian agave spirits that are riding the tequila

“Italy, France, and Spain, have very strict rules around what wines they can make from a particular region, whereas in Australia, we can make whatever we like.”

Peter Bailey, Market Insights Manager, Wine Australia

boom. Garnham explained the decision behind “First and foremost, we’re making spirits

beginning to distil apple spirits at Willie Smith’s.

that we enjoy. We’re Australians after all. The

“We’ve been distilling since 2016 down in

occasions that we want to raise a glass in are the

Tassie and it was the next logical step to distil

same occasions that the rest of the nation does,

apple cider into beautiful spirits. We had the

so whether it’s full strength spirit as a mixer or

right ingredients, good weather, great growing

the RTDs, we want them to be full of flavour and

conditions, and have been surrounded by

character, but also bright and sessionable. They

Australian distilling royalty, so to speak. [We

should promote and enhance great memories,”

had] all the parts to create an exceptional spirit,

Fitzsimons said.

which pays homage [to the French version] but

Newbold has noticed some distinctly Australian flavours in the RTD market.

“Australia has some uniquely ‘Strayan

is quite different,” Garnham said.

Garnham spoke to the appeal of the apple brandy to an Australian audience.

drinks that we can proudly raise a glass (or

“Australians like more robust flavours.

can) to. The iconic Fruit Tingle is one that I

There’s probably a bit more cask influence in

think a lot of us have fond memories of from

the spirit. The raw flavour of the spirit comes

our formative years and has made a resurgence

through beautifully still, but it’s got a bit more to

in recent times,” he said.

it. Calvados is beautiful and delicate, and we’ve crafted something that’s a bit homey. It’s still

52 | National Liquor News

Round the twist

made on the farm, and it’s still got that beautiful,

Many drinks producers are putting an

authentic apple flavour, but it’s richer,” he said.

Australian twist on their products, as with

By making an Australian version of

Hickson House Distilling Co. Co-founded by

well-known drinks categories, these drinks

Mikey Enright and Julian Train, the distillery

showcase the exceptional quality of Australian

has a London-style Classic Dry Gin, but also

producers, as Top Shelf International CEO

makes an Australian Dry Gin.

Trent Fraser explained.

“Tim [Stones, Head Distiller] and I, we’re

“We’re uniquely positioned to produce

both quite traditionalist. We’re both from the

exceptional agave spirits that offer a distinct

UK and grew up with London Dry style, so we

alternative to imported tequila. Act of Treason,

wanted to have a classic style London Dry style

like our other spirits, has a unique identity,

IT’S REAL TASSIE CIDER, MADE ON THE FARM.

At Willie’s, we look after mother nature, and she looks after flavour.

We’re the original - Australia’s first certified organic cidery, and we craft Australia’s best cider* from 100% organic Tassie apples.

R

ER

UC E

UC

OD

L

UC PR C PR F U L LEASSRFGUELRL A RGE R

OD

• AUSTR

• AUSTR A

2019 •

ESS

2022 •

U

TS

TS

MOS

MOS

CC

CIDERN ACWIDARER AWA R D IA S•

IA N

• DS

AL

Made on the farm, we let nature do the hard work with honest fruit flavours coming straight from the orchard.

www.williesmiths.com.au Drink responsibly. *The only cidermaker to win Best in Show four times at the Australian Cider Awards (2022, 2018, 2016, 2015) and three Most Successful Larger Producer trophies (2022, 2019, 2018).

Australian Made

“Australian drinkers know that in buying Australian made and owned beer their hard earned money is staying right here in Australia and they are supporting the local industry, whether that’s the small craft brewery or a larger national brewery like Coopers.”

Michael Shearer, General Manager, Coopers Brewery

shaped by our local terroir and innovative distilling techniques. It allows us to break free from traditional constraints and cater to evolving consumer tastes in a sustainable way,” he said.

Brewery battlers

Retailer tips

The passion for Australian products is particularly evident in the beer sector, with research recently commissioned by Coopers indicating that 70 per cent of Australian

Talk to your local producers

beer drinkers are actively seeking out locally brewed and owned beers. Michael

“Having worked on both sides in liquor retail

Shearer, General Manager of Coopers Brewery, explained why this is the case.

and brand marketing, there is so much value

“Australia has a well-established beer industry, however over the years a large

in having the opportunity to connect with

number of breweries have become foreign-owned. Australian drinkers know that

the people and teams at a store level. They

in buying Australian made and owned beer their hard earned money is staying

know their customers and they know their stores. Retailers and brands that can work together ultimately deliver better value to their customers while supporting Australian products. Everybody wins,” Newbold said.

Spotlight emerging categories “Aussie distilleries are world class and now the job is to get the word out. Whether it’s shelf space, tasting opportunities or an activation that works for a specific venue, a rising tide lifts all boats, and we want to do this together,” Fitzsimons said.

Duval highlighted Australian whisky as a space to watch.

“Particularly value priced Aussie whisky (Aussie whisky has been notoriously expensive). There are some bigger operations now and some coming soon with big economies of scale,” he said.

Create a connection between customers and the brand “The best way for retailers to support Aussie producers after they are ranged is to help upsell and tell the story of the brand to their consumers to help create a memorable connection,” Garnham said.

54 | National Liquor News

right here in Australia, and they are supporting the local industry, whether that’s the small craft brewery or a larger national brewery like Coopers. It helps that Australian made beer is known for its high quality and taste. Consumers want a beer they can trust and know will taste good every time. The range of Australian beer styles also means drinkers have the option of choosing local over foreignowned,” said Shearer.

The effect of Australian made products is particularly evident in the independent craft beer industry. According to statistics from the Independent Brewers Association, the independent craft beer sector employs more than half of brewery workers in Australia while making up less than seven per cent of the country’s total beer sales. NSW Champion Brewery Philter Brewing has just completed a $2.2ml equity raise to allow it to grow while still remaining Australian-owned.

“Supporting independent Australian beer is important for the same reasons it’s important to support Australian businesses generally. […] Supporting local means supporting local jobs,” said Philter Co-founder Stef Constantoulas.

As well as championing Aussie jobs, Philter prides itself on a uniquely Australian approach to beer.

“Aside from our quintessentially Australian ‘mates and neighbours’ origin story – we lived across the road from each other in Marrickville and hatched our plan for Philter while our kids played together in the backyard – we have always set ourselves apart with a look that nods to iconic Australiana. We busted into the market in 2017 with the release of our XPA and an aesthetic that brought a little XPA ’88 to the Sydney craft beer scene. That has continued, with our Hazy Pale can design being influenced by the classic Holden Sandman, for example,” said Co-founder Mick Neil.

Australian Made

Versatile vines

“We were really worried that if Prosecco did get taken away, it

It is no secret that the Australian wine industry is well-respected

would stifle innovation and make wine producers and grape growers

both at home and abroad. Wine Australia’s Market Insights Manager,

really nervous about planting new grape varieties. Especially when

Peter Bailey explained the reason behind this perception.

you look at climate change, there’s some quirky grape varieties coming

“It’s the quality of wine that we’ve produced over a long period

out of Greece and Sicily and these really dry, arid areas that could be

of time. We’re able to supply excellent quality wines at a range of

great in Australia. You can imagine how nervous producers could be,

different price points depending on people’s ability to purchase

[thinking] ‘Oh, if I plant this and if it booms over in its home country,

them,” he said.

I’m going to end up losing the name,’” Brown explained.

The Australian government has recently put its weight behind the Australian wine industry when the Minister for Trade and Tourism,

The Australian wine industry benefits from the country’s versatile climate, allowing these less common varietals to thrive.

Senator the Hon Don Farrell, turned down a trade deal that would

As Bailey explains: “Australia has 65 different wine growing

have prevented Australian winemakers from selling wine labelled

regions, and we grow well over 100 different varieties. We can

as Prosecco. Katherine Brown, fifth-generation family member and

basically make any wine we want. We’re not bound by any restrictions

Brown Family Wine Group Winemaker, was among the leaders of the

about [whether] we have different varietals, or different combinations

#SaveAustralianProsecco campaign and spoke about the importance

of wines, or different styles. We have the ability to make any wines

of the varietal to the Australian wine industry.

we want to without being bound by particular restrictions around

“The Prosecco segment of the Australian wine industry is actually

appellations. For example, Italy, France, and Spain, have very strict

in growth at the moment, which is probably one of the only good

rules around what wines they can make from a particular region,

news stories coming out of the Australian wine industry in terms

whereas in Australia, we can make whatever we like.”

of segment growth,” she said.

Alongside the popularity of Prosecco, Steve Colangelo of Perth’s

This flexibility influences the strong culture of innovation in the Australian wine industry.

deVine Cellars has noticed that Australian producers are growing

“We have a very strong R&D focus as well. Our levee system in

less common grape varietals. This means that there are now readily

the wine industry means that we’ve got a very strong research and

available Australian options for wine styles that were previously

development base, which is everything from how we grow grapes

predominantly available as imports.

and how we deal with disease pressures to how wines are made.

“We are now seeing, with European influence, a vast range of wine

That really strong R&D base is quite world renowned in terms of the

varieties and styles being produced here in Australia. Essentially a

research that we produce and the quality of wines that come from

great range of wine varieties are now available here in Australia.

that research,” Bailey said.

This has been extremely beneficial to the industry as the consumer is always looking for something different or new,” he said.

These newer European varietals have been in the spotlight with the recent fight to save Australian Prosecco.

Ultimately, consumers are looking for quality products. Luckily for the Australian industry, we have a long track record of producing great drinks, and with such a wide variety of options, Australian drinks are sure to continue to be a popular purchase.

■

“We’re able to listen to what Australians are looking for in their next favourite RTD and deliver fantastic drinks suited for the climate and people’s tastes.”

Michael Newbold, Senior Brand Manager, Vok Spirits

December 2023 / January 2024 | 55

NoLo Beverages

Sipping without

sacrifice

On an upward growth trajectory that outstrips previous years, the no- and low-alcohol category presents huge potential for retailers, writes Molly Nicholas.

56 | National Liquor News

NoLo Beverages

In recent years consumers have become

Redefining the beer landscape

increasingly mindful of their health and

In data released by the IWSR earlier this

wellness, an attitude that has shifted

year, Australia was identified as one of the

consumer preferences in the liquor industry

key markets where growth of NoLo beer

and beyond. In a survey by alcohol-free beer

consumption is projected to be among the

company Heaps Normal in March 2023,

highest over the next four years. In line with

more than a third of Australians said they’re

the shift in the nation’s drinking habits,

drinking less alcohol than they were at the

Miller says that sustained growth of the NoLo

same time last year.

beer category saw Heaps Normal recently

Satisfying those who are seeking balance,

experience its biggest sales month to date.

the no- and low-alcohol (NoLo) category

“We know the proportion of those

represents a sophisticated and burgeoning

consuming alcohol-free beer in the last year

market. The IWSR predicts that the global

doubled in 2022 but given the relatively small

pace of growth will surpass that of the last

market share NoLo beer has in the broader

four years with forecast volume compound

beer category, we can expect that trajectory to

annual growth rates (CAGR) of seven per

grow alongside market penetration. There is

cent between 2022 and 2026.

still so much opportunity for growth.”

While some countries are seeing slower

Traditionally, beer has always performed well

growth due to market maturity, Australia is

in the NoLo category and due to its continued

expected to see double-digit volume CAGR

success, craft brewers have become particularly

from 2022 to 2026.

active in the space, resulting in diversification

“NoLo beverages are being incorporated

and more choice for the consumer.

into everyday scenarios, like replacing your

“Most beer drinkers, regardless of their

mid-week knock-off, but also into session-

preferred style, can find something they like and

style environments, mixed alongside full-

still be a part of a beer drinking occasion,” says

strength options,” says Andy Miller, Heaps

Rebecca Lauchlan, Marketing Manager of Gage

Normal Co-Founder and CEO.

Roads’ banner brand Good Drinks Australia.

“There is a sense that consumers are settling

“Specifically looking at craft, Gage Roads’

into a new rhythm with NoLo options that

Yeah Buoy Non Alc XPA is Western Australia’s

enables them to be that little bit more mindful

number one non-alc beer, offering XPA and

about how much booze they’re consuming.”

pale drinkers a refreshing sessionable beer

Marc Romanin, Marketing Manager at

with the hop character they love, just without

Lyre’s, believes that the rise of NoLo beverages

the booze.

aligns with a cultural shift in the younger

“We’re seeing hazys and sours start to

generation towards inclusivity and a more

come through too, which will continue to

balanced lifestyle.

bring drinkers into NoLo craft beer. Staying

“With the next generation drinking much

at the forefront of techniques and ingredients,

less alcohol than the older generations, we are

as well as innovation in flavour and

seeing the greatest recruitment coming from

diversification of beer styles, will continue

Gen Zs. This is driven by lifestyle choice with

to fuel the growth of this segment.”

low-alcohol drinks playing an important role in reducing alcohol intake and avoiding the

Aperitifs for all

effects of alcohol in all markets, which remains

Adriane McDermott, Co-Founder and CEO

the hero rationale for NoLo consumption.”

of Australian-made low-alcohol aperitif December 2023 / January 2024 | 57

NoLo Beverages

Shifting attitudes Speaking about the stigmatisation of the NoLo category, Martin explained that consumers often have preconceptions based on the likes of mocktails and other sugary products that were once the only option, advising that education and sampling are the best way to overcome these stigmas.

“We want to provide a mature, sophisticated drinking experience.

For us, trial and distribution are driving the most growth. We’ll be doing some sampling over summer and getting cans in hands, which is pretty much still the tried-and-true way of getting people to repurchase.

“Liquid on lips is effectively the key to anything. By driving sampling and promotions through

Tanica, says lower strength alcohol in spirits

categories that are by definition and occasion

the summer period we want to be

has been around for centuries in the form of

lower in alcohol.”

on people’s radar.”

Raising awareness of the category and its new, trendy nature is another part of the challenge. Miller believes that understanding your customers needs and responding with a high-quality offering that appeals visually plays a role in recruiting

vermouths, amaro, aperitifs and the like. The

McDermott proposes that the NoLo spirits

ceremonial enjoyment of daylight aperitivo

category will continue to thrive on invigoration

drinking is certainly not new, but McDermott

and consumer-led propositions. Tyler Martin,

believes that category growth has prompted

Co-Founder of non-alcoholic cocktail RTD Yes

the emergence of newer varieties.

You Can, strikes a similar tone with his belief

“The first wave of modern NoLo spirits, and still the most common, is based on a simple one-for-one replacement.

that cocktails and RTDs are set to be one of the category’s biggest performers.

“Alcoholic RTDs is the fastest growing

“The second wave in NoLo spirits was

category of alcoholic beverage, so it would

driven by legacy brands extending into zero-

make sense that the trend that follows is

understanding your audience, your

alcohol versions of their parent franchises.

the non-alcoholic equivalent. RTDs, from a

customer, and your community.

These have been relatively successful due to

sustainability standpoint and consumption

Being sensitive to visual language

existing brand credentialing and distribution,

standpoint, are in a massive growth stage and

and branding is super important

and a clear substitution strategy for the ‘real

non-alcoholic cocktails lend themselves well

thing’, yet they struggle to justify a price at par

to that and provide a breadth of options to the

to the main spirit when consumers feel that

consumer,” says Martin.

new consumers.

“It really starts with

in overcoming any stigma or misconceptions around NoLo. “We know Aussies under the age of 45 are about twice as likely to consume non-alc beverages, so I think it’s important for retailers to consider the channel mix they’re using to reach them and ensure the range they’re carrying is going to resonate with their values and tastes.”

58 | National Liquor News

something has been taken away.

“Within retail, the expansion into

“The third wave of NoLo spirits have been

convenient serves through RTD products

line extensions at 20 to 30 per cent ABV,

removes the guesswork and need for a longer

commonly positioned as botanical spirits and

shopping list when it comes to creating

flavoured infusions made for health-conscious

non-alcoholic cocktails,” added Romanin.

drinkers and low tempo occasions.

“Particularly with price sensitive shoppers,

“The next wave of NoLo spirits is innovation

convenient NoLo RTD serves remove a lot of

driven by fundamental shifts in consumer

the barriers to consumption and aid in trial

preferences and disruptions in age-old

and entry into the category.”

NEW LYRE’S NON-ALCOHOLIC classico GRANDE

LOW CALORIE • NON-ALCOHOLIC • VEGAN • GLUTEN FREE

Celebrating Unforgettable Moments

MAKE IT A LYRE’s

Stay Spirited and enjoy unforgettable moments with Lyre’s Non-Alcoholic Classico 750ml Sparkling.

A glass of Lyre’s Classico Sparkling is an absolute staple for any celebration, whether it be a birthday, anniversary, or the holiday season. Our Lyre’s Classico evokes a classic grape and melon bouquet with a suitably dry finish, set to elevate any drinking occasion.

STAY SPIRITEDTM DRINK FREE

NOW AVAILABLE AT LYRES.CO AND SELECTED RETAILERS

NoLo Beverages

NoLo uncorked Traditionally, beer and spirits have been key growth drivers in the NoLo category due to early innovation and high quality. Prompted by consumer curiosity, NoLo wine has more recently asserted its position in the market, growing by more than seven per cent in volume across 10 key global markets in 2022 according to data from the IWSR. “Wine has the biggest growth but dwarfs beer in terms of market share,” says Aaron Trotman, Founder of nonalcoholic wine alternative NON. “I understand that trial is high but repeat purchases and loyalty might be an issue for non-alcoholic wine.”

Comparing the fundamentals of NoLo wines with those of NoLo beer and spirits, Trotman explains that the process of creating a wine alternative with the same flavour as full-strength is much harder, hence why it hasn’t always performed as well as its neighbouring NoLo subcategories.

“Beer has a wonderful low fermenting yeast product they can use, which creates a beer with less alcohol and multiple ingredients to play with the levels.

Non-alcoholic spirits are mixed and not drunk neat, so there is an additional flavour you can build to create a similar experience.

“Wine has a singular ingredient, the grape juice which undergoes fermentation. Removing the alcohol from wine, which carries the body, aroma, and flavour, doesn’t leave you many places to go.”

Globally, the NoLo wine market is experiencing rapid growth, with Australia representing five per cent of volume and three per cent of value. Despite not experiencing the same levels of mass market approval as its counterparts in previous years, NoLo wine is expected to continue on a positive growth momentum.

60 | National Liquor News

NoLo Beverages

Navigating the revolution

retailers to introduce standalone sections that

One of the biggest challenges facing the NoLo

allow consumers to navigate the category with

category is visibility and shopper navigation.

ease, supported by at-shelf POS and displays.

Seizing the moment

Among consumers and retailers, there is often

“Retailers that put NoLo variants in with full-

As more and more consumers

confusion about where products should be

strength struggle to seek the velocity of sales,

choose to moderate or abstain

displayed, and this creates a barrier to both entry

because the SKUs just get lost and are hard to

from drinking altogether,

and further consumption for NoLo drinkers.

find,” added Romanin.

“Brands have a lot of work to do in the

As dedicated spaces are devoted to NOLO

category, but retailers have a lot of work to do

ranges in the off-premise, the increasing number

too,” says Martin. “Sometimes [NoLo products]

of products and limited shelf space still poses a

will be located with soda, other times they’ll be

concern for retailers. When ranging NoLo variants

next to the alcohol equivalent, and sometimes in

together, McDermott says that products should

a dedicated non-alcoholic section. Where we see

be blocked in their respective categories, with the

markets doing a really good job, in the US and

allocated shelf space reflecting market share.

this presents an incremental growth opportunity for the category, and an opportunity for liquor retailers to drive high revenue products.

“Half of NoLo consumption occasions are alone or with a partner, establishing a big opportunity for retailers to

UK in particular, they halo the whole segment.

“When asked about the types of alcohol-free

work with their non-alcoholic

“In those segmented areas, they have decals,

beverages purchased at the non-alcohol fixture,

suppliers on channel, pack and

aisle fins, and once you cross over into that area,

beer and wine dominate at 62 per cent and 48

pricing strategies to leverage

you’re not primed for a four dollar four-pack of

per cent respectively, but zero-alcohol shoppers

this consumption behaviour,”

Coke. You’re primed for a $15 four-pack RTD,

also picked up spirits 12 per cent of the time. If

says Romanin.

and that type of haloing is going to be huge for

this is where demand sits, roughly 12 per cent of

the category if retailers get behind it.”

the range and space for non-alcoholic beverages

In-store, NoLo producers are encouraging

should be planned for non-alcoholic spirits.”

■

“NoLo volume is pulling from soft drinks, juice and energy drinks primarily, so the option for a trade up and greater commercial return is there for retailers.”

Using the NoLo category to offer non-drinkers and moderation drinkers a variety of produce can lead to increased spend, and often customer loyalty, by converting sales from soft drinks to higher revenue NoLo alternatives.

“The big opportunity for retail is using NoLo products as an incremental basket filler, that’s the best way you can consider it,” added Trotman.

“It’s more often than not now that somebody doesn’t drink within a group or party, and that’s the opportunity.

Retailers need to be grabbing the money from these people while they’re in your store, because if not there is enough opportunity elsewhere for them to spend it.”

December 2023 / January 2024 | 61

SE

FO

L

From jammy sweet to tart and taut, we dove into the fruit bowl that is beer these days to bring you a snapshot of what Australian craft breweries are doing to showcase this most dynamic of adjuncts. And we found much to delight over too, where our expert panel mulled over the likes of a fruited sour with roots that date back to Aztec times and even a fruited pastry sour with blue spirulina, mango and coconut cream (I’ll give you one guess who it’s from!). But amongst the 137 different craft beverages we road tested for this issue there are beers and ciders from all along the style spectrum too, including a divine DDH Tripel worthy of a birthday celebration and an IPA that we should start a new cult in its honour. And despite the fact it is summer, there’s even a milk stout amongst them that we seriously recommend you run, don’t walk, for. If you’re a brewery not receiving our invite email to partake in our tastings but would like to, email us at info@beerandbrewer.com

O AS N

A

The Brew Review

CUS

What’s our Seasonal Focus?

Fruit beers

Not all submissions to our tasting panel are featured in the following pages. This could be because of space restrictions, that we already reviewed it in the recent past or the product did not meet our panel’s requirements. We’re not in the business of running any one down, and if there is a chance to speak with a brewery about issues that may have arisen during a tasting, then we will endeavour to pass that information on in the interest of transparency.

The Panel Jono Outred, WA

Benji Bowman, NSW

Tom Wood, SA

Based in Margaret River, Jono is a beer writer that predominantly covers the South West of WA. He’s been involved in the state’s beer industry in various capacities since 2011.

With six years of industry experience in Australian craft beer and cider, Benji is now the state sales manager at Local Drinks Collective, working to increase the footprint and awareness of independent liquor in Australia.

Previously at Bright Brewery and Little Creatures, Tom is now Mismatch’s head brewer. With a B.Sc (Hons) in Environmental Science and an IBD Diploma in Brewing, he has experience judging several beer competitions nationwide.

David Ward, ACT After 15 years in the craft beer world, David is now working for Gravity Seltzer. However, you can often still find him in a front bar enjoying a craft beer or three.

Tina Panoutsos, VIC One of Australia’s leading beer judges, Tina is a beer sensory expert with over 30 years’ experience in the brewing industry in roles across technical and commercial functions.

Josh Quantrill, NSW Josh is a Certified Cicerone® currently working at 4 Pines Brewing who has extensive experience in the beer industry in the UK and Australia.

Ian Kingham, NSW That Beer Bloke, Ian’s decorated beer career has included judging at Australia’s best competitions while he’s currently the Sydney Royal’s Chair of Judges.

Michael Capaldo, NSW National sales rep at Hop Products Australia, Michael is a qualified and experienced brewer and an accomplished beer judge (GABS, World Beer Cup, Indies, AIBA etc).

Jamie Webb-Smith, NSW Previously a brewer at The Australian Brewery, Jamie is currently head brewer at Yulli’s Brews in Sydney. He’s a home brewer turned pro, who completed the NSW TAFE microbrewing course.

Craig Butcher, SA Based in the Barossa Valley, Craig has 20-plus years’ experience in the liquor industry including winery cellarhand, tastings and sales, newbie homebrewer and beermad bottleshop guy.

Alice Lynch, WA A Perth-based sales rep for Beerfarm, Alice’s start in the craft beer world came by slinging pints at Two Birds in Melbourne. She’s here to force an end to random men being shocked that women love beer.

Alli Macdonald, NSW Alli has had brewing roles within the beer and cider industry at CUB, Matilda Bay and Little Creatures. Currently head brewer at Malt Shovel, she also has industry judging experience and is a Certified Beer Server.

Evan Belogiannis, NSW Evan has been brewing beer at Frenchies Bistro & Brewery for over two years. He’s on a neverending quest to find and brew the crispiest, tastiest lagers.

Briony Liebich, SA

Vincent de Soyres, NSW

After leading the sensory program at West End Brewery, beer writer, national beer and cider judge, educator and Certified Cicerone® Briony runs Flavour Logic to boost tasting skills and sensory quality programs.

As co-owner and head brewer at Frenchies Bistro & Brewery, Vince develops award winning brews that extend beyond the limits of traditional beer categories and styles.

Lindsay Astarita, VIC

Based in Bendigo, Adam’s been the proprietor of the awardwinning Cambrian Hotel for almost a decade. He’s a passionate advocate of independent beer and traditional pub culture.

Certified Cicerone®, beer judge and the sensory and quality coordinator at Stomping Ground, Lindsay is passionate about beer education and all things quality.

Liam Pereira, NSW Liam is head of hospitality and community at Sydney’s White Bay Beer Co. A Certified Cicerone® and BJCP judge, he was also previously general manager of Sydney Beer Week.

Adam Carswell, VIC

Anna Reissig, VIC Anna has been a part of the beer industry for over seven years, having worked in roles for The Crafty Pint, Good Beer Week and the IBA, and is currently the assistant category manager for beer and cider at Endeavour Drinks Group.

Jake Brandish, WA Beer & Brewer’s HomeBrewer editor, Jake has a post-grad Dip in Brewing, is a BJCP judge, has brewed commercially and is an all round beer geek.

62 | National Liquor News

As published in Beer and Brewer Summer 2023/24

SE

SE

O AS N

FO

L

CUS

A

O AS N

FO

L

L CUS

A

O AS N

FO

A

SE

The Brew Review - Highly Recommended Picks

CUS

Deeds Brewing A Quiet Deed

Black Brewing Aztec Sour

One Drop Brewing In Your Dreams

ABV: 10.9% Style: Imperial Fruited Pastry Stout Thick and syrupy without too much foam, it gives off fantastic aromas of cocoa, cake-like doughy sweetness and subtle hints of fruit. Left to warm, it opens up, making the dark cherry components more prevalent. On the palate it’s thick and mouthcoating where strong, sweet chocolate dominates

ABV: 5.4% Style: Fruited Sour The mulberry-hued pour is the first thing that will grab your attention but it isn’t the most remarkable aspect here. Brewed using quinoa, corn sugar and white sapote (all grown in WA) this beer has roots that go back to Aztec times. Importantly, the liquid offers up a flavour profile that will have you thoroughly impressed.

ABV: 5.9% Style: Fruited Pastry Sour Light can’t penetrate the thick, vivid pink strawberry coulis in the glass as aromas of freshly blended sweet and tart strawberries, raspberries, blueberries and fresh cream burst forth. It drinks as a boozy strawberry, French vanilla bean and Greek yoghurt smoothie that’s utterly luscious and decadent yet

the profile up front before slight tartness and alcohol sweetness leads into a fruity, boozy, finish.

Food: Black Forest gateau

Ripe red fruits, moderate sweetness and a balanced acidity build upon each other to yield a refreshing, full-flavoured sour.

Food: Best on its own

perfectly balanced.

Food: Pavlova

is easy and approachable to drink.

Food: Strawberry galette

onedropbrewingco.com.au

brouhahabrewery.com.au

deedsbrewing.com.au

blackbrewingco.com.au

King River Brewing Biere De Garde

Cupitt’s Estate Southerly Buster

Slow Lane Brewing Conditioned

Nowhereman Altar of the IPA

Rocky Ridge Jindong Juicy

ABV: 7.4% Style: Biere De Garde An amber version of a conditioned French farmhouse ale and like a malty, fuller-bodied saison.

A citrus yeast character is there along with toasted toffee malt notes under the initial whiff of spiced malt vinegar. Refreshingly tart and dry on the palate with lingering light toffee flavours and well-balanced alcohol. This beer gets more complex with every sip.

Food: Soft goat’s cheese

ABV: 8.5% Style: Hazy DIPA Brimming with nice peach aromas and a splash of passionfruit on the nose, you’re taken on a full blown tropical vacation in flavour with bold mango and pineapple notes. There’s a bold bitterness that lets you know it’s there, but just when you think it might be overpowering, it chills out, letting a hint of sweetness slide in.

Food: Wings

ABV: 5.4% Style: Hazy Pale Ale Slow Lane can usually be relied upon to go a little left of centre, even when making a more modern, mainstream style such as this hazy pale. The tropicals announce themselves immediately, mingling with sweet citrus, soft pear and assertive yeastiness. But the palate is leaner than expected, with a zingy, ultra-refreshing acid line cutting through the juicy fruit. Perhaps a little of their house culture has crept in? We’re all for it.

Food: Stir fry

ABV: 6.66% Style: WCIPA Pours a light gold/deep straw with slight haze and a low to fading white head. Aroma is sweet and full of rich ale malt with lashings of tropical hops only a WCIPA can deliver with stone fruit, passionfruit and lychee. Full bodied and rich in malt with medium hop bitterness, while all the while your nostrils are filled with the tropical and dank delights.

With its ABV, it’s suggested this is evil. In our books, it’s bloody angelic!

Food: An evil curry

ABV: 5.0% Style: Pale Ale For a core range beer, this is well above its weight.

Full flavoured and well balanced is the MO with bold notes of passionfruit, stone fruit and citrus allowing the base of a beer that is firmly in “juicy” territory. Hop haze is present but doesn’t deter from a clean profile that finishes with some residual, albeit subtle, tropical notes.

Food: Spicy Asian

slowlanebrewing.com.au

nowhereman.com.au

kingriverbrewing.com.au

cupittsestate.com.au

Brouhaha Strawberry Rhubarb Sour ABV: 4.2% Style: Fruited Sour Slightly hazy with a pinkish blush, the aroma is all strawberry and cream lollies. It’s quite dry on the palate with light acidity, a medium body and the tartness level you’d expect from strawberry and rhubarb without going too deep into sweetness. A gentle and subtle beer that

One Drop Brewing Helles Lager ABV: 5.2% Style: Helles Lager Gold with great clarity and head retention, there is moreish bread dough malt, light herbal hop character and some light citrus with lemon zest on the nose.

That all carries over onto the palate where hop character is subtle but lovely in noble hop herbal spice with a hint of lemon zest citrus. Good body and bitterness whilst carbonation was slightly low.

Food: Pork knuckle with sauerkraut & seeded mustard onedropbrewingco.com.au

rockyridgebrewing.com.au

December 2023 / January 2024 | 63

The latest liquor industry

Events

Tequila Herradura marked the launch of Herradura Legend

Cantina OK!’s Storm Evans wins Patrón Perfectionists 2023

in Australia by hosting a VIP tasting event at CIRQ rooftop

Last month, Cantina OK! talent Storm

bar in Sydney. Guests on the evening were among the

Evans was crowned the winner of the

first people to officially taste the new tequila in Australia.

2023 Patrón Perfectionists Australian

As the sun set over Sydney Harbour, guests sampled

Cocktail Competition, being the second

Australia’s first taste of Herradura Legend

Herradura’s Plata and Reposado tequilas, before moving

Cantina OK! bartender to win the

onto the new añejo tequila Herradura Legend. Through

Australian final.

the tasting, guests wore silent disco headsets as they

Evans was revealed as the winner at

learned more about the brand, and the flavour profile of

a celebratory party at El Primo Sanchez

each of the tequilas.

in Paddington after competing in two

Closing the evening, bartenders crafted Tommy’s

days of challenges alongside nine

Margaritas, which were accompanied by charcuterie

Australian bartenders. Moments after

and seafood platters.

the announcement, Evans told National Liquor News about the shock he felt when he won.

“This is something that I never thought would happen. Standing here surrounded by so many amazing friends and people who are just amazing at what they do, it’s next level how I feel right now.

“I never thought that I would be able to stand in front of my peers and friends and be able to represent them over in Mexico next year. “[The whole competition] has just been so phenomenal. Being able to connect

Darlinghurst’s Parisian-inspired whiskey pop up Avid TikTok users might remember Folderol, a Parisian wine and ice cream bar that found its fame earlier this year after a series of viral TikTok’s.

For the month of November, Sheep Dog Peanut Butter Whiskey brought a taste of Europe to the streets of Sydney with its own spin on the TikTok-famous trend. Sheep Dog joined forces with Elato Ice Cream to transform Darlinghurst café The Mayflower into a hub for whiskey lovers with an Espresso Wooftini and ice cream pop up.

The heart of the pop up was Sheep Dog’s Espresso Wooftini, a fun take on the classic Espresso Martini that swaps out vodka for Sheep Dog Peanut Butter Whiskey. The special cocktail was paired with artisanal Elato Ice Cream, and visitors even had the chance to try a Woofogato, Sheep Dog’s take on the popular affogato featuring Sheep Dog Peanut Butter Whiskey poured over ice cream.

“The wacky creations with Sheep Dog are unlimited,” said the team at Sheep Dog. “As summer heats up, ditch the Irish cream and indulge your senses in Sheep Dog Peanut Butter Whiskey over ice cream. It’s sure to raise the woof this silly season.”

64 | National Liquor News

with bartenders from a bunch of different areas around the country is one of the best things about these competitions, the connections, and relationships that you build with people. Just being able to interact with everyone has been the best thing about this competition.”

Evans had his name carved into the Patrón Perfectionists champions trophy, as well as receiving $5,000 and a trip of a lifetime to Hacienda Patrón in 2024 for an experience-filled week with fellow global finalists, a surprise panel of global mentors, judges, and the Familia Patrón in Atotonilco El Alto, Jalisco, Mexico.

Events

It’s Summer O’Clock at Hickson House Hickson House Distilling Co marked the start of summer with the announcement that the Wild Rosé Summer Cup has joined its permanent range. Back by popular demand, the contemporary Australian twist on classic British fruit cup aperitifs will debut nationwide at independent retailers and leading bars.

To celebrate the return of the award-winning spirit and the start of summer season, Hickson House hosted a Summer O’Clock event at its venue in The Rocks, Sydney where it launched a series of new gin-centric experiences and extended opening hours.

Visitors were able to sample the Wild Rosé Summer Cup in a number of fruity new cocktails that will appear on the menu at Hickson House over the summer period.

Hickson House owners Mikey Enright and Julian Train said: “We love The Rocks, and hope our new, wider offerings and all-day opening are a welcome addition to this historic neighbourhood. Summer O’Clock is our way of saying we now have something for everyone, no matter what time of day.”

Woodford Reserve celebrates Woodford Old Fashioned Week In November, Sydney bar Maybe Sammy welcomed Alex Tselepis and Konstantinos Theodorakopoulos from Athens’ The Bar in Front of the Bar to partake in an international bartender exchange.

Travelling from Greece to celebrate Woodford Old Fashioned Week, Tselepis and Theodorakopoulos shared the story of their unconventional streetside cocktail bar at a hospitality seminar. The pair behind the venue spoke about their bold concept of a bar that flows out into the street with no indoor area, and their challenge of curating a different cocktail menu every day.

Each of the two bars showcased a cocktail featuring Woodford Reserve at the seminar, before collaborating for a guest shift the following evening at Maybe Sammy.

Eddie and Bruce Russell embark on Australian tour Eddie and Bruce Russell, the father and son duo behind Wild Turkey, embarked on their Australian 2023 Meet the Masters Tour in November. The Russell’s held a number of events around the country where they met collectors, including the launch event for the Master’s Keep Voyage.

In Bar-M in Sydney, the Russell’s took to the stage to speak about their trip, which marked Bruce’s first visit to Australia.

Eddie and Bruce then guided the audience through a tasting of Wild Turkey 101 and Rare Breed, and finally launched the new Master’s Keep Voyage.

Throughout the night, a glassblower demonstrated his craft by making whiskey dram glasses, while a glass engraver set up workshop in an airstream outside the venue engraving glasses and bottles for collectors.

December 2023 / January 2024 | 65

Events

AWIW Founder and Chair Jane Thomson Image credit: Dan Gosse Images

James Dunstan from Same River Twice Emmanuelle Baude, winemaker from Domaine Tour Campanets

Australian Women in Wine holds inaugural symposium Around 140 women gathered in Sydney for the sell-out inaugural Australian Women in Wine (AWIW) 2023 National Symposium. Delegates discussed immediate actions that the wine industry should take to increase gender equality.

The recommended actions, in order of priority, were: 1.

Implementing an industry-wide strategy with accountability measures in place

2.

Providing funding for AWIW and/or a full-time Diversity, Equality, and Inclusion position

3.

Ensuring a mentoring program is available in every wine region.

Event organiser and AWIW Founder and Chair Jane Thomson OAM said: “The lack of action from our wine industry leaders in combatting the significant gender inequality in our industry is both woeful and inexcusable. We have now pulled together a list of demands directly from some of Australian wine’s brightest talent. The women in our Australian wine community have spoken – there will be no more excuses.”

Progress on gender equality has been slow-moving in the Australian

French winemakers look for Australian importers at Tastin’ France Business France held the Tastin’ France event in November, which brought 22 French wine

wine industry, with some measures indicating that the industry has gone backwards in recent years. According to the latest figures published by the ATO, the gender pay gap for Australian winemakers doubled, going from $7,000 to $14,000 per year. This is even more pronounced among viticulturists and growers, where the gap is $18,500.

The symposium included interactive workshops, educative speeches

producers and merchants to Australia to connect

from women in various industries, and a report from Nicky Grandorge from

with potential importers and distributors. Part of the

Women in Wine NZ.

Australia and New Zealand Tastin’ France tour, the Sydney event was held at the Australian National Maritime Museum’s Lighthouse Room. Attendees were invited to taste dozens of quality French drops that are not yet available in the country.

Producers brought wines from regions such as Champagne, the Loire Valley, Alsace, Languedoc and Provence. Additionally, two spirits distributors were in attendance, showcasing traditional French spirits such as Cognac and Armagnac, as well as newer drops like a French-made whisky.

Some producers and distributors were looking to hit Australian shelves for the first time, whereas others, such as Champagne Jeeper, were seeking new importers to re-enter the market.

66 | National Liquor News

averaged

60,497

*

unique users every month.

Do you have an upcoming launch, NPD, line extension or promotion?

Then drive brand awareness.

Support your sales team.

Book a campaign.

Contact Shane T Williams to book now! on 02 8586 6205 or email stwilliams@intermedia.com.au * Google Analytics 2021, TheShout averaged 60,497 unique users per month.