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The Magazine for the Hairdressing Professional

July/August 2021


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EDITORIAL Published By BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 EXECUTIVE CHAIRMAN Simon Grover MANAGING DIRECTOR Craig Hawtin-Butcher EDITORIAL AND CREATIVE DIRECTOR Cameron Pine EDITOR Shannon Guss (Gaitz) BEAUTY EDITOR AND JOURNALIST Ariana Pezeshki CONTRIBUTORS Zoe Brown Jo Burgess Isabella Castle Lisa Feleppa NATIONAL SALES DIRECTOR Joanne Cowan PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Adrian Tipper SUBSCRIPTIONS ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000

This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright© 2020 - BHA MEDIA.


ust when we think we have clarity, we are further thrust into situations completely out of our control. We take a hit and get up again, but this year and last I’m sure many of us are wondering just how many times we can do it. Do what you say? Well it’s different for every single one of us, but it’s ultimately staying positive about the future when we are subject to so much uncertainty. How we continue to move forward with clarity and positivity is often what we question when our level of control is so heavily compromised. One thing we must remember in business is that it isn’t a bad business or a bad ultimatum, it’s just a challenging time. At the time of press for this issue Sydney was in the middle of another lockdown – something I was really hoping I didn’t have to write about again so soon. I really feel for you as salon owners, all of us have been affected in ways we can’t always see. Small businesses, as we are so often told, are the backbone of our economy but so often we feel alone and unsupported in this journey without having conversations with those around us to offer clarity and support. More often than not, it’s the responsibility we have to others and employees asking questions we can’t always answer that can wear us down the most. We are facing a systemic challenge that has divided people like never before and how we can be ‘present’ and show up for others is being compromised daily. We aren’t truly present unless we are free of constrictive thoughts and are able to be in the moment, something that we need to try even harder to do in times of stress. When we are stressed our ability to actively listen depletes even more. So what can we do? The thing is, if we can push past the negative fear in the air at the moment and make an effort to be attuned to other’s mental health, we can better our own as well. In many respects creatives have been hit the hardest by a life in lockdown and while some large businesses have flourished, small business, with an inability to operate and take clients, has left many of us feeling creatively stifled and in some cases completely lost. Thanks to those who speak up and reach out and make noise about needing support because without you, many of the things people take for granted simply go unnoticed. We regrettably had to reschedule the Hair Festival weekend from June to September so we didn’t leave important states and stakeholders out of our event. Hair Festival was a booked out and bustling event format in so many areas and we were looking forward to bringing you and even stronger event on September 26 and 27, but regrettably, due to an extended Sydney lockdown and so much uncertainty in border travel, we’ve had to postpone it further. Hair Festival is going to be back in 2022 over the June long weekend, with more confidence and character than ever before. We believe it will be a year of confidence in general, with many of our vaccine woes behind us and renewed energy in face-to-face gatherings. We want you to know that we feel your pain. From large scale events like Hair Festival to front covers of the magazine we couldn’t fill with photoshoot content as planned and a continual reshuffle of dates and deliverables, it has left us feeling completely powerless too and the concept of planning almost completely useless. If 2021 has taught us one thing it’s to be resilient and empathetic even if we don’t trust our own path or feel completely at a loss. Somehow we’ve still managed to land this issue in salons and on your desks. We’ve made our way past being on edge until the daily announcements at 11am pass, and this unsure reality for small business will hopefully be a thing of the past in 2022. So sometimes we just need to turn off the TV, look elsewhere and tap into the hope of our positive thoughts and what we create and that past all the difficulty and unknown is our better next chance. Our thoughts are the only thing we can control, we shouldn’t be using them to judge or accuse others especially at a time like this. We must stay in our lane, stay focused on those that rely on us and move forward with compassion. No matter what state we are in, and how we have been divided by borders, we should never forget as an industry we are a united country and supporting each other is our number one priority. See you soon!

Cameron Pine, Editorial and Creative Director




2021 matrix Collective 2021 Afterpay Australian Fashion Week


16 UPfront Industry Happenings 52 The Edit Nathan Yip 53 The Edit Samuel Harriss 68 INhair Product Releases 84 INbeauty Face Masks 86 INbeauty Beauty News 108  INsalon Tools and Accessories 113 INbusiness KPIs 114 INbusiness Shortcuts 8.1

ONSTAGE 22 24 26 27 30


Hair Festival 2022 Wella X Vera Blue Evo Hue-verse Event Davines Essentials Shampoo Bar Range 2021 Australian Hair Industry Awards (Creative)


36 ghd unplugged 38 Showpony UK 48 Bespoke Hair Artistry 56 INcampaign Moroccanoil 64 Leandro Limited by BaBylissPRO 74 Georgiemane 75 Camille Friend 78 CPR Colour 80 INconference L’Oréal Business Forum 87 Qiqi 90 The Blonde and the Barber 92 Education Events 94 Salon Profile Blondee 98 Resort by Comfortel 100 Salon Profile Tom Hair Studios 104 Lakmé Spring Colour Trends 106 Zenz 107 piiq 110 Tabatha by BeauTex 112 Lightscale by Lisap

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Hairdresser: Dee Parker Attwood Photographer: Andrew O’Toole Makeup: Kylie O’Toole Styling: Karly Brown Colour: Dee Parker Attwood and Katie Ryman

UPFRONT Industry Happenings

DEE PARKER ATTWOOD WINS AHIA AUSTRALIAN HAIRDRESSER OF THE YEAR The inaugural Australian Hair Industry Awards (Creative) 2021 brought the industry together again, inspiring the broader hairdressing community by highlighting enormous talent in the salon community. The pinnacle of these awards is Australian Hairdresser of the Year, this year awarded to Dee Parker Attwood, whose winning collection, titled Donna, is a must-see expression of colour, joy and skill. “This collection was about coming out of the darkness and into the light after a challenging year for all,” Dee said. “Pushing boundaries creatively using bright colour work, strong haircuts and original hair styling. I wanted to create the perfect harmony between beautiful and technically clever. I had extra time on my hands, so I made flowers and hearts out of hair and coloured much of the hair myself. We shot this collection on a rooftop to use the ultimate lighting setup – sunshine.” Dee is a celebrated industry icon, as a multi-award winning editorial artist and co-owner and Artistic Director of Wieselmann salon in Melbourne. Her career spans over 20 years, accumulating a myriad of national and international accolades, now added to in this platform. Her passion and talent propels the industry, and the Donna collection evokes that in its artistic expression. “Dee is the perfect example of an industry leader and has been such an inspiring force for those around her. I am so excited to have her as an ambassador for the awards program and her local area. As with all our 2021 winners she is looked to both nationally and globally as an innovator in technique, trend and service,” said Owner and Publisher of Mocha Publishing, Linda Woodhead. View winning AHIA collections on 16 INSTYLE


SMITHS COLLECTIVE BRANDS TO DISTRIBUTE UK BRAND INNOLUXE SMITHS COLLECTIVE BRANDS are welcoming UK brand INNOluxe to their boutique collection of haircare products. Brian and Jane Smith seek to only distribute the best, most game-changing and cutting-edge products that will enhance salon results and quality, and now they’ve been appointed as the official Australian and New Zealand distributor of the innovative INNOluxe range. “We’re so excited to be working with the team at Smiths Collective Brands and launching INNOluxe in Australia and New Zealand. Globally, hair colour services are more popular now than ever before, and hairdressers are more skilled in creative colour, which allows them to meet consumer demand for more advanced colours and the desire to change them more often,” said Jez Barnett, INNOluxe Managing Director. Bond builder is the advanced technology enabling colourists to tend to a client’s desires and achieve diverse looks without causing harm to the hair. INNOluxe creates a strong network of sulphur bonds throughout the hair, delivering a luxurious sensation and immediate shine. “We strongly believe INNOluxe will deliver the next generation of an in-salon treatment offering protection and reparation to the hair during colour services. We cannot wait to connect with our local hairdressing industry and share this extraordinary service with them,” said Brian and Jane Smith.

SHARON BLAIN TO HOST BOOT CAMP REBOOTED SHARON BLAIN IS revolutionising her education offerings once again, offering Boot Camp Rebooted in Sydney over August and September this year. Sharon’s four day Boot Camps are renowned and hosted worldwide, and this all new format will continue to elevate the industry under Sharon’s incomparable leadership. Built for hair stylists and makeup artists, Boot Camp Rebooted is Sharon Blain Education’s biggest workshop of the year. Attendees will learn from Sharon in a personalised manner, gaining insights from an internationally sought educator and celebrity hairdresser. Over the four day series, students will learn to understand the best pieces required to grow strong styling skills through techniques, tips, tricks, product knowledge and more. The Rebooted format innovates further, with two twoday sessions delivered a month apart, allowing students to practice and perfect the initial techniques taught. The course will teach the correct foundational skills and current techniques necessary to produce stunning long hair results and equip students with the underpinning knowledge of the principles of hair design that are key for styling success. The dates for the course are set as Sunday and Monday August 22 and 23, and then Sunday and Monday 19 and 20 September for the second session.

GHD ANNOUNCE CHIARA FERRAGNI AS INTERNATIONAL BRAND AMBASSADOR CHIARA FERRAGNI, A renowned Italian fashion icon and entrepreneur, is the all-new International Brand Ambassador for ghd, now representing the luxury hair styling tool brand in this important and official capacity as the face and hair of ghd. Chiara is a long-term fan of the brand and noted ghd consumer and muse, having partnered with ghd on successful social media campaigns for two years. “I’ve used ghd for years and have always shared my good hair days with my community,” Chiara said. “I’m so pleased to announce that I am the International Brand Ambassador for ghd.” This announcement marks the first time ghd has named a digital star, now turned successful entrepreneur, as the brand’s International Brand Ambassador. It comes in a big year for ghd, which is celebrating its historic 20th year with events and launches. INSTYLE 17


GHD LAUNCH GLOBAL VIRTUAL HOUSE GHD HAVE REVEALED THEIR newest initiative, a global virtual experience for hair and beauty lovers titled 185 ghd house. In the virtual location, guests can explore, interact and access exclusive content in a hyper real environment. Guests can learn in detail about the brand and the tech behind its innovative tools. The platform will also house styling tutorials from brand ambassadors and hair inspiration, while creating a specific journey for each guest throughout the space.

The online hub offers a virtual salon, showcases a tech lab, content studio and the ghd shop, while also presenting the Hair-itage Gallery, a backstage fashion hub and the Couture Collection of tools. These categories utilise impressive digital media to consume the guest and showcase ghd’s unparalleled expertise in styling skill, innovation and editorial credits, as well as offering an important lens into their storied history.



THE ADELAIDE HAIRDRESSING community is entering an exciting era of creativity and prosperity with the launch of the UNITY Hair Education Collaboration. Combining their passion for hair and industry education, In Awe Salon’s Megan Panozzo and Director of Hair Brain Education Abi Wales, have teamed up to deliver an enlightening, educational and collaborative experience for the entire South Australian hairdressing community. “Abi and I have come together in the most dynamic way, and we can’t wait to share the infectious energy that we and so many other stylists/educators have to offer. If we can contribute to the growth of our local industry through watching and participation it can only be an amazing outcome,” Megan said. Participation in the collaboration is open to all in the industry. The overall aim is to provide education and inspiration by means of displaying a variety of minds, imaginations and skillsets. The first instalment of the UNITY Hair Education Collaboration took place on Monday May 31 at In Awe salon, where lead presenters Abi and Megan were joined by In Awe’s third year hairdresser Demi Gow-Smith. The trio each demonstrated how to achieve different hair styles and ways to thoughtfully utilities colour. Follow

RECENTLY, RUMOURS SWIRLED in the hairdressing industry when the UK Daily Telegraph published an article titled Sassoon Academy Set To Go Into Administration and conversation on social media elevated the news further. Now, Sassoon has released a statement clarifying this news report. “Contrary to various social media and news reports, the United Kingdom based operations of the Vidal Sassoon London Academy and our seven UK based Vidal Sassoon salons will continue to remain fully open for business,” confirmed Debbie Webster, Sassoon CEO. “Sassoon’s UK based operations were rescued by a private investor group after the appointment of an administrator and subsequent transaction on Thursday, 6 May 2021. This process has enabled our entire UK operations and locations to remain fully intact and has saved the jobs of every one of our 176 UK based employees.” Sassoon’s International Creative Director, Mark Hayes, also provided a statement in a video message, confirming that Sassoon is fully open for clients and students with the appropriate health protocols in place to ensure everybody’s safety. “The fact is that we haven’t just reopened, we’re continuing to innovate and will be for many years to come,” Mark shared. “For example, during the pandemic we developed a new online platform, SASSOONONLINE, which has extended our ability to teach to any location in the world. This concept follows Vidal’s original vision, to raise the standards of our craft by making education accessible and affordable for everyone.”




NATURALLY GOOD HOSTS 2021 EXPO NATURALLY GOOD EXPO 2021 took place over May 30 and 31 took at the Sydney International Convention Centre to present more than 220 national exhibitors and 17 business speakers in categories of food, beauty, health and homewares, becoming a one-stop shop for wellness. The event has been running since 2015 and made an important comeback after missing 2020, although the Victorian lockdown at the time meant many exhibitors were unable to attend the event last minute. “Given the cancellation of last year’s expo due to COVID, we were on high alert throughout the year. However, the crowd turnout was fantastic with exhibitors saying they were constantly busy with distributor enquiries and meetings,” said Naturally Good’s Commercial and Digital Innovation Manager, Lynn Ormiston. “This year has been unprecedented given all the challenges however we did our utmost to put on a COVID-Safe event and the feedback from attendees has been overwhelmingly positive.” “The snap lockdown was really unfortunate considering how much effort exhibitors go to, although majority of Victorian exhibitors were able to make it across to NSW in time, pulling out all stops to get here. Additionally, numerous Victorian distributors weren’t able to make it, however we have provided their contacts to inquiring businesses and will continue to work with these impacted brands.”

Intercoiffure Australia has named the winners in their inaugural apprentice Instagram competition, titled GOAT 21. Congratulations to the winner of the 1st to 3rd year Cut and Colour category, announced as Claire Magee of Circles of Subiaco, WA, and to the winner of the 1st year Styling category, named as Olivia Foley of Belcastro Hair, Northmead, NSW. The winners held the best overall combined rankings for hairdressing skill and Instagram likes in the new competition format, which allowed them to work on their photographic, hairdressing and social media marketing skills. Claire won a complimentary place in the exclusive ‘L’Oréal Professionnel Styling Artistry’ day session or ‘L’Oréal Professionnel Colour 2.0” day session, depending on her experience level, held in her home state, as well as a Steampod 3.0 premium styling tool, a trophy and flowers. Olivia also won a trophy and flowers, as well as a spot in the ‘L’Oréal Professionnel Styling Artistry’ session. “We thank our international panel of judges, Sylvia Stewart of L’Oréal Professionnel in Australia, Peter Pfister, of Intercoiffure Austria and World Academy, Donovan Foti of Intercoiffure South Africa, Sascha Hirtsgaard of Intercoiffure Denmark and Mari Nicácio of Intercoiffure Brazil,” said Artistic Director of Intercoiffure Australia, Terrina Brown.

TAFE NSW AND HABA TO OFFER TRAINEESHIP PATHWAY PROGRAM INDUSTRY ASSOCIATION HAIR & Beauty Australia (HABA) has joined with education institute TAFE NSW to offer a traineeship pathway program and address the industry’s skill shortage. In the program, students will study a Certificate II in Salon Assistant at TAFE NSW Ultimo, combined with practical experience at HABA member hair salons. The Personal Services Industry Reference Committee identified skills shortages throughout the challenges of COVID and even beforehand, with businesses struggling to find skilled and experienced staff. This program will aim to help salon owners in this difficult endeavor. Importantly, the Australian Government is providing support to all eligible employers who engage a new Australian Apprentice or Trainee. Eligible employers will receive a subsidy of 50 per cent of wages paid to a new or recommencing apprentice or trainee, to the value of $7,000 each quarter, until 30 March 2022. This partnership will facilitate a beneficial program to both salons and students. The Certificate II in Salon Assistant prepares students for hairdressing work and further study with a curriculum of fundamental skills and a focus on outstanding customer experiences in salon settings. INSTYLE 19


DCI EDUCATION AND TIGI COLLABORATE ON TWO CUT & COLOUR EDUCATION VIDEOS TWO HAIR INDUSTRY giants have combined in the name of important education with the founder of DCI Education and multi-award winning educator Dario Cotroneo teaming up with cult hair brand TIGI on two cut and colour step-by-step education videos for 2021. The two videos showcase makeovers on live models and educate on some of Dario’s new and innovative cutting techniques as well as dynamic colour tutorials using TIGI hues. Hairdressers can use the content to up-skill and stay up to date on current, wearable, salon-ready trends. The partnership honours and celebrates a 25 year legacy, where a quarter of a century ago Dario helped launch TIGI into the Australian market. Both brands are consistently committed to education, growing the hair industry and supporting hairdressing talent at large. DCI continues to educate the hairdressing industry with important instructional Look & Learn videos is an integral platform within its education, now adding a colour component with this partnership that only adds to their value. They provide this online education as part of the DCI ‘Aftercare’ within their annual Elevate & Mentor programs and One Day Workshops, as well within the regularly-updated DCI Streaming Library subscription, which is updated regularly.



WELCOME THE HAIR 2010 - 2019 luxury coffee table book. The book was created to record excellence in the Australian and New Zealand hairdressing industry, with all proceeds going to Hair Aid in support of the hard work and success they achieve annually with their multiple international philanthropic projects. The book was curated from almost 5000 images in the Hair Shots 2 The World archive. “The book is the most luxurious hardcover publication ever created for Australian hairdressers. It celebrates the beautiful images released globally from 2010 - 2019 in seven carefully themed chapters,” explained Leanne Cutler, editor of Hair 2010 - 2019. For more information contact leanne@hairshots2theworld.

SOME INTERNATIONAL HAIR news from the UK sees the important announcement of the nominees in the HJ’s British Hairdressing Awards’ (BHA) iconic British Hairdresser of the Year category for 2021. The inimitable group of names showcases global leaders in the hair community – Adam Reed, Angelo Seminara, Cos Sakkas, Errol Douglas, Eugene Souleiman, Hooker & Young, Richard Ashforth, Robert Eaton, Sally Brooks and Zoë Irwin are this year’s finalists. This top ten received the closest votes ever recorded in the award’s history. If the names sound very familiar to you, there’s good reason. Adam is a celebrated session stylist whose work with ghd has often made its way across the pond, while Angelo is a bona fide hair artist and four-time winner of this award. Cos is a TONI&GUY legend who has been nominated in this category three times, while Errol is an industry icon who has been honoured by the Queen for his work. Eugene is an unparalleled session stylist whose work inspires globally and Hooker & Young are a stage-star duo that have been nominated 13 years in a row. Richard is an aesthetic leader and innovator and Robert is a household name in colour. Sally has won the award three times herself while Zoe earns her first nomination for her excellence in colour and trends. The winner will be announced on Monday 29th November 2021 at JW Marriott Grosvenor House, Park Lane, alongside the winners in seven specialist categories and ten regional categories at the British Hairdressing Awards.



VARIS ANNOUNCES MEGAN PANOZZO AS AUSTRALIAN AMBASSADOR PROFESSIONAL HOT TOOLS and brushes range VARIS came to Australia in May and the brand has now followed up on that debut by appointing an Australian Ambassador, welcoming Megan Panozzo Owner and Creative Director of Adelaide’s In Awe Salon, to the role. Megan has been in hairdressing for over 20 years, amassing a reputation in creative colour and artistry, as personified by her salon, which is defined by its pastel and bright color palettes, high tech features and retro vibe. Megan’s awards mantle includes the title of Australian Hair Fashion Awards 2019 SA/TAS Hairdresser of the Year, while her other passions include salon and industry education. In this pursuit she recently launched the UNITY Hair Education Collaboration with Hair Brain Education Abi Wales. VARIS prides itself on being meticulously crafted to carefully consider the needs of hairdressers in every detail of the styling process. The hero tool is the lightweight yet powerful VARIS SB2 Blow Dryer, which combines breakthrough brushless motor technology with an ion generator to reduce static frizz and flyaways. The VARIS Paddle, VARIS Boar Brushes, VARIS Nylon Brushes and the VARIS Smoothing Brush also add to the collection. VARIS is distributed in Australia by Kao Salon Division. “Megan’s creativity, colourful personality and passion for education make her the ideal candidate to present Varis to Australian stylists. Her dedication to the celebration of individuality perfectly showcases the versatility of the range, which is inspired by master stylists for stylists,” said Rita Marcon, Kao Salon Associate Director of Channel Strategy, Marketing and Education.

FELLOWSHIP FOR BRITISH HAIRDRESSING TO OFFER INTERNATIONAL IMAGE AWARD HAVING ELEVATED THE inspiring work of the British hairdressing industry for the past 75 years, the Fellowship for British Hairdressing is now adding the International Image Award to its list of acknowledgements. “We are aware every day of the incredible imagery and talent that is on offer around the world and we are delighted to launch our International Image Award for hairdressers to showcase their favourite images from their portfolio and enter this prestigious award,” explained Chancellor Ashleigh Hodges. In order to be considered, the image should be professional in both its standard and setting, with suggestion for it to be shot in a well-lit studio. Due to the many industry restrictions that were set in place during 2020, the Fellowship is allowing work to be submitted from the entrants’ back catalogue. To enter, simply upload up to three images to Instagram, tag @fellowship and use the hashtag #fellowshipinternational21. The closing date for entry is September 3 2021.









air Festival 2021 has announced it has been rescheduled to a 2022 event, held over the June long weekend of Sunday and Monday June 12 and 13 2022. After being originally scheduled for the Queen’s Birthday weekend in June 2021, the event was moved to account for Melbourne’s May to June lockdown, and to ensure that the entire industry could celebrate together as a national unit, with camaraderie and networking being a core facet of the event. However, with renewed outbreaks and lockdowns in Sydney and around the country, the event has been rescheduled to the 2022 date. “We’re hugely disappointed not to be able to bring this vibrant industry together in 2021 but with the travel and event restrictions currently in place, it was the right thing to do. Rescheduling to the long weekend in June 2022 allows us to come back bigger and better than ever,” said Craig Hawtin-Butcher, Managing Director of BHA Media. Hair Festival will take this additional time to build even further on the festivities planned. With key tenets of ‘shop, learn, compete, connect’ the event will launch in 2022 with these important elements, including the MarketPlace of industry innovations, which remains free to register for, education classes in the Real Talk and branded education session formats, networking events and parties plus skill competitions. “Thank you for all of the support received from our event partners, sponsors and community,” said Beth Tobin, Event Director. “It was a difficult decision for the team to make, and we look forward to delivering a fabulous Hair Festival event over the June long weekend in 2022.” The 2022 event will take place at Sydney's Carriageworks venue as originally planned. All tickets sales for 2021 will be automatically transferred to the 2022 event with no action

required. If you wish to discuss your booking further email hello@ It continues to be a difficult time for the national salon community. While coming together and celebrating our industry’s spirit and fortitude was so looked forward to in 2021, the event in 2022 will honour that spirit tenfold, with a national industry reunion well worth the wait. The June long weekend has always belonged to the hair industry and 2022 promises to reunite and reclaim this weekend for the industry in the best possible way. Look out for the Hair Festival relaunch coming soon online and on social media and restart the countdown to this imperative industry event. We absolutely can’t wait to see you there and the whole national salon community back again together very soon. For more information visit



WELLA X VERA A RICH HISTORY IN THE PROFESSIONAL SALON INDUSTRY OF MORE THAN 140 YEARS HAS BEEN FURTHER STRENGTHENED FOR WELLA VIA A NEW CREATIVE PARTNERSHIP WITH INFAMOUS AUSTRALIAN SINGER AND REDHEAD VERA BLUE, WRITES CAMERON PINE. THROUGH A RENAISSANCE of the classic ‘Wella Woman’ campaign, Wella has called on its heritage and far reaching appeal to women across the globe with the ‘You can tell a Wella Woman by the way she wears her hair’ jingle and given the brand a fresh and empowering new spin. By harking back to the brand’s strong consumer appeal, but minus the larger than life hair and shoulder pads, Wella has welcomed a much more heartfelt and fresh new aesthetic in their collaboration with music star, Vera Blue. The artist brings an inspirational and uplifting aura wherever she goes, not just through music but via her refreshing and humble approach to life. With the most striking and healthy looking naturally red hair, made even more appealing by the team at Wella, Vera has injected a completely new soul into what it means to be a consumer of high-quality professional haircare and colour, being an advocate for low-maintenance yet striking hair. On Friday May 21 the brand transported guests to a whimsical wonderland at the artist Dina Broadhurst’s striking art deco mansion in Sydney’s Vaucluse. The rustic, yet charming home was adorned in the classic Wella red flower arrangements, reflective of the campaign video Wella have launched featuring Vera Blue in an almost magical ‘Garden of Eden’. Flowers by The Make House were more than just an arrangement, they are the curator of objects and spaces, and managed to completely translate the essence of Vera’s and Wella’s newly launched video campaign. With Veuve and catering from Katering The Mood for the day personified a fantasy-like magical wonderland.


Vera first met hairdresser and Wella Artistic Director Richi Grisillo on set and their relationship blossomed immediately. Not sure what to do with her hair, Richi was soon travelling overseas within six months and working on Vera’s Lady Powers film clip. The relationship organically developed into a highly beneficial creative partnership for both parties. “For me it was about maintaining Vera’s hair without changing the person that she is as Celia, but when she’s on stage as Vera as well she’s still her but amplified,” Richi said. “It’s important to keep in mind that artists have off-duty time so you don’t want them to be restricted always by their signature style. With the update of Koleston Perfect Me+ with the new molecule, the condition of the hair is paramount.” Later on in the lunch, Wella tested guests’ memory retention skills with a short quiz – whoever was the quickest with their hand up and the most right answers about Wella’s history and technology won a custom Dina Broadhurst and Vera Blue piece. The perfectly aligned strategic partnership piece featured Vera in a stunning red dress with floral work customised by Dina. Vera first came to prominence in the 2013 season of The Voice Australia as a singer and songwriter and now combines her love of folk music with moody electronica. Her vibe and aesthetic perfectly suits the new Wella Woman – understated yet striking and sophisticated. A talented and authentic change-maker, Vera paves the way for the new era of the Wella Woman. With her flowing hair being a standout characteristic of her artistic image, Vera often refers to her locks as ‘another limb’ when performing and regularly refreshes the tone and texture to keep reinterpreting her image. “My hair is a key feature of what I do on set, on stage and must always be striking yet understated and natural,” Vera said. “My hair has been an instrumental element in my persona as Vera Blue, so I am extremely protective of it, but also enjoy experimenting with it as a part of my image. Richi has been my hairdresser for


many years now, so when the opportunity came up to lead the new way of the Wella Woman, I leapt at it.” Richi is not only the Wella Artistic Director but also the 2020 Australian Hair Fashion Awards NSW Hairdresser of the year. Over his four-year partnership with Vera he continues to be responsible for some of her most striking colour and looks. “I’ve been a part of the Wella family for 14 years now, and as Consumer Director I am so proud that my friend and muse Vera has joined me, representing our Wella Woman. There couldn’t be a union better suited, as Vera embodies Wella so perfectly,” Richi shared. We are seeing a shift from models as faces for brands and partnerships being formed where values, lifestyle and other more whimsical elements combine and the Wella X Vera partnership is no exception of these personal and professional values blossoming. “Vera Blue and Wella is such a unique opportunity, partnering a face and an icon made for each other. We’re so thrilled to celebrate the role Wella has played in supporting Vera to express herself and bring excitement, disruption and a fresh reinterpretation of an iconic brand,” said Wella Marketing Director Matthew Foster. After launching the Vera Blue project with debut single ‘Hold’ in 2015, Vera’s album debuted number 6 on the ARIA Album Chart and amassed six Aria single and a Triple J Album of the Year nomination, a Top 10 Triple J Listeners Album of 2018 and an ARIA Award Nomination for Best Pop Release. Since then, she’s continued to go from strength to strength, releasing the globally penetrating Flume collab ‘Rushing Back’ and accumulating over 86 million

streams on Spotify. Her latest release ‘Lie To Me’, was voted #68 in this year’s Triple J Hottest 100 countdown. Guests left not only transported to a new world of music and powerful branding but with the new ColorMotion+ range, inclusive of the shampoo, conditioner and mask, in addition to the EIMI Ocean Spritz Texturising Spray, Thermal Image Heat Protectant Spray and Dry Me Dry Shampoo, which Richi used on Vera’s hair on the day. Guests also received Vera’s favourite Quenching Mist and System Professional Luxe Oil Reconstructive Elixir. To a new era of the Wella Woman, with Vera Blue as the ultimate muse. For more information visit

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vo Hue-verse has officially been launched to the Australian haircare market with an event for Adelaide based salons that formally introduced the highly talked about technology to the industry. Evo Hue-verse is built to innovate in the realm of colour, delivering free-thinking colourists a complete range of ammonia-free permanent and demi-permanent colour for performance without compromise in top-tier vibrancy and shine. The Adelaide event was hosted by Evo Head of Education and Product Development Jay Kownacki and Evo Technical Specialist Melissa Chaplin, as they talked through the Hue-verse range, presenting the demi, permanent, developer and Bottle Blonde ranges. Key messaging was around the simplicity of the technology, which is focused on bold formulas that are sustainably based and created.


“At Evo, we don’t believe in shaming ingredients or greenwashing, we believe in creating hard-working, highperforming products that respect people and the planet. When it came to Hue-verse, not only was it important for us to create a vegan and cruelty-free colour line, but it was equally as important to ensure that this didn’t compromise on the product’s performance,” Jay told INSTYLE. “Colourists love Hue-verse for its simplicity, performance, shine and condition. Hue-verse achieves all of these categories at the highest level.” Guests were taught about the ingredients, processes and formulas of Hue-verse, and then heard information from Etcher Salon Owner Lauren Cooper, with Evo Colour Creative Director and AHIA Colour Expert Of The Year Award Winner Stevie English joining via Zoom. The pair spoke about how Hue-verse has worked in their salons and with their hairdressing teams, offering a salonbased perspective on how hairdressers are successfully adapting to the innovative technology. “We’re talking about the first professional colour line to truly deliver out-of-this-world performance without compromise, each and every time,” Stevie told INSTYLE. “Complete coverage, longevity, vibrancy, epic shine and a squeaky clean ingredient list. What more could a colourist want?” The event finished with a model showcase in an outer space themed show fittingly paired with that aforementioned outof-this-world colour to inspire guests in what can be achieved with this creative technology. Haircare Group Creative Director Pete Beckett then brought out the megaphone and a prize wheel – while dressed in an astronaut costume and sequin bowtie, naturally – to end the day with some frivolity and fun amidst the inspiration and education. With that, Hue-verse has lifted off and is officially a part of our Australian haircare family. Start creating. For more information visit




RAISE THE BAR INTRODUCING A SUSTAINABLY LED, MODERN, ECO-CONSCIOUS LAUNCH FROM DAVINES, THE DEBUT OF THEIR ESSENTIALS SHAMPOO BAR RANGE, WRITES ARIANA PEZESHKI. LUXURY ITALIAN HAIRCARE brand Davines has launched their first Essentials Shampoo Bar Range, announcing their new sustainable launch at a lunch at the luxe Chiswick restaurant in Sydney attended by beauty editors and influencers. The Essentials Solid Shampoo collection by Davines is the conscious choice for consumers who look for the enduring quality of the Essential Haircare formulations, kept in essential packaging with a low environmental impact and able to offer hair gentleness, silkiness and compactness at the same time. With an ethos enriched in sustainability, Davines is furthering the natural beauty landscape and the introduction of the Essentials Shampoo Bar range is a continuation of this, with active ingredients from Slow Food Presidia chosen to promote biodiversity as a natural asset for future generations. “We’re proud to be a family company owned and operated since 1983 and have had strong brand and ethics right from the beginning,” said Davines Marketing Manager Olivia Toohey. “Balance of beauty and sustainability can improve our lives and the world around us, by creating beauty we want to encourage people to take care of not only themselves, but their environment and the world around them too.” The liquid shampoo range also introduced low-environmental-impact packaging, due to the smaller quantities of materials needed and used within the reusable packaging. Once the product has been used, the packaging can be reused, even before recycling. Unlike traditional soaps that have a high pH and do not contain conditioning agents, the technology behind the formulas of Essential Haircare Solid Shampoos is completely different. It allows the use of a mixture of particularly delicate surfactants and it has a skin-like pH, for a very gentle but effective cleansing action that can provide compactness and brightness to the hair fibre. Solid Essential haircare shampoos are as creamy and gentle as their liquid counterparts, but they travel better, take up less space, and are wrapped in virtuous packaging. “With the shampoo bar, all of the bars are made with 100 per cent FSC paper; they are 94 per cent biodegradable, free of sulphates and parabens, no preservatives and no beaching agents as well,” said Ebony Smith, Davines Sales Agent for Hairjamm. “We want to make sure that we’re not harming our waterways and fish lives.” The CO₂ generated by the raw materials, production, packaging, transport, and final disposal of the solid shampoos is offset through the Ethio Trees reforestation project, supported by Davines. The Ethio Trees project supports the regeneration of soil and forests in Ethiopia’s northern region of Tigray, in the Tembien Highlands, that are at risk of desertification. Welcome a new era in hair care and sustainability. For more information visit





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ABOUT FOIL ME An Adelaide based company, Foil Me was founded in 2014 by husband and wife team, Iliano and Emily Ciardiello. Our brand and company is synonymous with creation, innovation, appreciation, and integration. Since f ruition, we have been and continue to be a constant disruptor and innovator. When you choose Foil Me, you become a part of a movement; one that is forever evolving to support you, the latest trends and the transforming hair industry. Our foils, brushes and skin care cream have been, and always will be, designed for you, the conscientious hairdresser, that appreciates salon essentials that are not only eff icient, but that are aesthetically pleasing too.

FIND US @foilmefoils

ONSTAGE New Zealand Hairdresser of the Year Winner Danny Pato




ON MONDAY JUNE 14, at the Australian Hair Industry Awards (Creative), the Australian hair industry indulged in the facets of the community that represent it to its very core – awarding talent, championing camaraderie and celebrating together after too long apart. With Victorian representatives on screen, in thoughts and some safely in the room as well, The Star, Sydney, welcomed the industry to the inaugural outing of this event. Building off the esteemed AHIAs (Business), which is in its tenth year, this new platform put the focus on artistry, honouring the legacy of the Hair Expo Awards and pushing the industry forward in its own way as run by Mocha Publishing. “The Creative AHIAs are our exciting new awards platform which highlight the quality of the industry’s editorial and trend focused skills and have allowed our entrants to show their clients and communities just how talented they are,” said Owner and Publisher of Mocha Publishing, Linda Woodhead. “The calibre of this year’s collections exceeded our high expectations and all of our finalists and winners should be incredibly proud of their work.” The important event was MC’d by creative director, host and media personality Adam Williams, entertaining 700 guests with the award announcement and gala festivities. The evening included a circus themed opening show titled The Greatest Show on Earth, with Adam as the ringmaster, dancers, models, aerialists and conceptual hair and fashion. The show was created by the artistic teams of sponsors Revlon Professional and ghd with hair extensions provided by Amazing Hair. The agenda also included a live runway and dance show from American Crew, with barber chairs brought on stage to turn salon into high fashion. Amidst a three-course meal, the finalists and eventual winner of the national American Crew All Star Challenge was announced, with the victor named as Stephanie Pfalzgraf of Kings Domain Barbershop. The awards ceremony saw the crowning of seventeen creative winners, as well as the 2021 Hot Shots team of young talents who


will join the program to elevate their burgeoning careers. 100 renowned international and local judges decided the winners, with a panel that included Sam McKnight, Guy Tang, Sally Brooks, Angelo Seminara, Errol Douglas, Jenny Strebe, Julie Bellinger-Gibb, Faye Murray, Charles Marcus, Kym Krey, Cameron Pine, Brad Ngata, Jayne Wild, Tracey Hughes and Sharon Blain. Representatives from local publications including HAIRBIZ, INSTYLE, Woman’s Day, New Idea, Beautyheaven, Hair Romance, mamamia and Jones and international publications such as Hairdressers Journal International, Estetica, Independent Beauty Professional Magazine, Intercoiffure SA, Salon Magazine and Coiffure also contributed. “The creativity and passion I’ve seen in this year’s inaugural AHIA Creative entries has been outstanding. What a defining year it has been. The ingenuity and resourcefulness of the entries is a testament to how strong, globally, we are as an industry,” said Sam McKnight. Within the announcements, Dee Parker Attwood was named the prestigious Australian Hairdresser of the Year, while Danny Pato won the award for New Zealand for a monumental fifth consecutive time as extended from the Hair Expo Awards. With industry legends taking the stage to present and tearful, proud and celebratory speeches throughout the night, a sense of purpose was tangible. Winners lamented the difficulty of the last 18 months, and ongoing difficulties at the time, especially in Victoria, while speaking to their own pride, accomplishments, creativity and the future we can all create together as an industry. The unbreakable spirit of the salon community was on full display and that future is enormously bright. Join us in offering all the winners your sincere congratulations.

Australian Hairdresser of the Year Winner Dee Parker Attwood



Deanna Parker Attwood, Wieselmann Salon

Elle Schoemaker, Cobelle Creative



Danny Pato, D&M Hair Design

James Morris, Biba Gertrude St



Stevie Corthine, Stevie English Hair

NSW/ACT HAIRDRESSER OF THE YEAR Paula Hibbard, Paula Hibbard


SA/TAS HAIRDRESSER OF THE YEAR Mario Fioravanti, SJ Establishment

VIC HAIRDRESSER OF THE YEAR Cristina Tatasciore, Flipped Hair


APPRENTICE OF THE YEAR Paige Cameron, Cobelle Creative


Paul James Graham, Paul & Paul Salon

MEN’S HAIR SPECIALIST OF THE YEAR Anthony Staltari, Barbery Australia



HOT SHOTS TEAM Eliza Andrews, Royals Hair Evie Golding, Rokstar Salon Leanne Kay, Stevie English Hair Scott James Sheehy, TONI&GUY Newtown


Charlene Fernandez, Charlene Fernandez Hair



Janelle Snyman, Galen Colour, NSW

Alicia Jones, MJ by Mat Johnson, SA



atrix Australia hosted their highly anticipated 2021 Collective finals on Sunday June 27, delivered digitally due to challenging and changing COVID-19 restrictions around the country. In this forum they put on a highly entertaining show and awarded final national winners as champions in this esteemed platform, connecting the whole Australian industry at a time when they needed it most. matrix Collective debuted in January, calling to all hairdressers to show off their creativity, colour skills and artistic talents. The finale event continued that spirit, celebrating the diversity and community that is key to the matrix ethos and driving their message of inclusivity by opening the competition and event to anyone with a smartphone and passion for the creative hair industry. The hour-long show included appearances from Alfredo Lewis of the global matrix team, as well as Kobi Bokshish, Malisa Masci and Kristina Russell, all renowned hairdressers who sat on the judging panel. The live event entertained 500 digital viewers as hosted from Melbourne. The evening provided insights into the rich history of the matrix brand and ensured a platform to showcase the unique national hairdressing industry in its entirety, while engaging with viewers and offering prizes on the night. One winner from each state was announced from the talented group of finalists, as chosen for their implementation of bold 32 INSTYLE

Kate Taylor, House of Melvan Artists for Hair, WA


Melissa Niblock-Bel, Mayko Hair, VIC

techniques and creative looks that heroed colour and the inclusivity that is core to the matrix brand. Congratulations to Western Australia’s winner, Kate Taylor of House of Melvan Artists for Hair in Thornlie, South Australia victor Alicia Jones of MJ by Mat Johnson in Norwood, Queensland winner Samantha Pilbrow of Hair by Sam Pilbrow in Sippy Downs, New South Wales champion Janelle Snyman of Galen Colour in Alexandria and the Victorian winner Melissa Niblock-Bell of Mayko Hair in Mount Eliza. The five winners have won the opportunity to be mentored by matrix Australia Creative Director Kobi Bokshish and artist Mat Johnson, where they will take part in a professional editorial photoshoot that will be showcased in INSTYLE and will include PR, social media and marketing support. This will only elevate their creative talents and opportunities to greater heights. matrix Australia want to thank everyone that entered the Collective, alongside everyone that was involved in bringing the event to life. Now, more than ever, it is crucial that we continue to come together as an industry and celebrate the vibrant diversity that is synonymous to hairdressing. “We can’t wait to show everything to come and continue to inspire everyone to THINK. BELIEVE. DREAM and DARE. All Hair Types, All Humans.” For more information visit

Samantha Pilbrow, Hair by Sam Pilbrow, QLD








major new hair styling must-have has just launched by way of global hair tools conglomerate ghd. Welcome unplugged, a cordless hair styler and now constant companion of hair professionals and hairobsessed consumers everywhere. “unplugged is the tool we have all been waiting for,” said renowned session stylist, salon owner and ghd Creative Artist Pauline McCabe. “It allows me to be backstage or on location working editorials and have a hot tool for touch ups without having to plug  my tool in. It’s new best friend on set.” Pauline styled looks and did touch-ups in the model line up with the tool at Afterpay Australian Fashion Week 2021, showing its necessity backstage. The tool is the first of its cordless kind for ghd, delivered as a light, portable and powerful hair styler that ensures efficiency and performance in equal measure. Features include a speedy 45 second heat up time and up to 20 minutes of continuous styling, with 65 per cent more shine that makes it the ideal touch up tool. “I love that I can be out on location or backstage, on set and be able to style hair where I have no electrical sources, with my on the go, cordless styling tool, the ghd unplugged,” Pauline shared. The tool can be conveniently charged at home, in the salon or even while out and about using the USB-C charging cable, while a heat resistant carry case means you can instantly take it with you 36 INSTYLE

“I love that I can be out on location or backstage, on set and be able to style hair where I have no electrical sources, with my on the go, cordless styling tool, the ghd unplugged.” PAULINE MCCABE


anywhere. It utilises Hybrid Co-lithium technology, which combines long-life lithium-ion batteries with ghd advanced dual-zone technology to maintain optimum styling temperature of 185°C across both plates. unplugged is available in designs of black or white. The campaign has been launched with all-new ghd International Brand Ambassador Chiara Ferragni as the face and hair of the campaign. The tool suits Chiara’s well-travelled and always highly styled lifestyle. Chiara’s busy schedule as CEO & President of two global businesses, a digital entrepreneur, and a mother and wife, while maintaining her image as a global fashion icon, necessitates this adaptable, flawless styling, making her the ideal representative of the tool. “ghd unplugged is my new best companion. I am free to style my hair whenever I want, it means I can always have a good hair day,” Chiara said. “ghd unplugged offers a new level of flexibility and creativity for styling Chiara’s hair,” added Manuele Mameli, Chiara Ferragni’s Hair Stylist and Glam Artist. “Our working days are always so

“ghd unplugged is my new best companion. I am free to style my hair whenever I want, it means I can always have a good hair day.” CHIARA FERRAGNI

busy but now I can finally style Chiara’s hair on the go, no matter where we are and with guaranteed ghd performance. Whether it’s styling touch ups at a photo shoot or a quick style transformation in the back of a taxi during long days at fashion week, unplugged is my new sleek styling essential.” For clients and consumers the tool is a new go-to accessory, as a handbag sized styling saviour that can be taken to the gym, easily on travels and more. It’s flight friendly and airport security safe for both hold or hand luggage. Beyond that, it’s also essential for professional hairdressers, adding new dimension to what can be achieved in salon. “It’s so useful in the salon as it’s cordless,” Pauline said. “I love showing clients how to style their hair away from the stations. Natural light is best and I love to take clients outside for the best shots and show them quick touch up techniques, it’ so easy to reach all parts of the hair. This will also be a client’s favourite when they are out and about and need to look good.” unplugged is the latest phase in the ever-evolving ghd empire, predicated on innovation, styling superiority and the simple notion of creating good hair days, every day. “We are dedicated to developing pioneering technologies and creating the best-in-class products that tackle consumer and professional stylist needs,” explained Ludovic Dellazzeri, Managing Director, ghd ANZ. “Our ghd R&D team have developed the latest battery and heat styling technology which allows us to launch unplugged, a portable cordless styler that delivers the superior performance our tools are known and trusted for, giving consumers and stylists the flexibility to style anywhere, anytime.” Cut the cord with the latest tool that will dually enthral consumers and professionals. unplugged has arrived. For more information visit and follow @ghdhair_anz on Instagram





K salon clients dreaming of cascading beach waves and luscious volume locks are now in luck, as from August 2021 UK salons can purchase Australia’s leading professional hair extensions brand, Showpony, from Sweet Squared. Sweet Squared specialises in distributing the best and most innovative professional brands in the hair and beauty space, and Showpony adds another dimension to this full service salon focused distributor. Built on an extensive family history, including over 35 years of combined experience in premium hair extensions and wig manufacturing, Showpony is the number one trusted hair extensions brand in Australia, and the most environmentally friendly too, thanks to a brand and packaging relaunch in 2019. 2019 was a boom year for Showpony, seeing the expansion of this Australian company into Europe and a commitment to a more sustainable future with the launch of stunning new eco-friendly packaging that is a world first in the hair extensions category. Founder and CEO Stephanie Mason says the launch into the UK market has been a long time coming and a dream of hers for many years. “We look up to the amazing level of skill and talent of so many UK hairdressers, so we are extremely excited and proud to now be a part of their incredible work,” Stephanie said. “It’s clear to see that hair extensions are going through a massive growth phase, and we work closely with our salon partners to make hair extensions a success for their businesses too.” Showpony offers an innovative and elevated insalon service, with premium products and a six-step quality assurance program to ensure salon clients are receiving the best possible results each and every time. Showpony hair is made of 80 per cent Indian hair and 20 per cent European hair, with Indian hair chosen for its strength and European hair for the softness. Working as a model from a young age, Stephanie was exposed to the creative world of wigs and 38 INSTYLE


accessories and developed a keen interest for the fashion and beauty industry. Her passion now is not only growing the business, but also the environment. “Honestly it pains me to see how much plastic is being wasted on product packaging. My best friend is an environmental scientist and she played a big part in educating me on how we can lessen our impact on the planet,” Stephanie said. “If our passion is to ensure that hair extensions are a service available at every salon, we must also do our part in helping to support salons on how we impact the environment. I walk on the beach each day and you always see me with rubbish I’ve collected while walking – we must all do what we can to help.”. Stephanie’s brand is available for all people and all ages and, entering a new world of gender neutrality, Stephanie is excited for her range to have a universal system that hairdressers can understand all over the world. Rewind back to when Stephanie first launched her brand more than 12 years ago and there were only a few synthetic clip-in and lower grade human hair products were being produced. “Most of these products were made from cheap materials and were difficult to blend naturally,” Stephanie said. “Showpony is changing the way the industry views hair extensions by creating endless opportunities to help clients look and feel beautiful.” With a premium range of products to suit a variety of hair types, Showpony encourages salons to think beyond just adding length, but to use extensions to add volume, fill in gaps and to add noncommittal colour in as little as 15 minutes. “For us it’s about partners who share our values from product performance to the world in which we live,” Stephanie explained. “I am extremely conscious of climate change and how as a business we can be doing more to reduce our effect on the environment. My team and I have spent countless hours brainstorming how we can reduce our footprint both in the office and in our product offering.” “We are also proud to offer all of our authorised Showpony salons full support across education, sales and marketing across the UK,” Stephanie added. “We really do make purchasing the right products for any client a breeze no matter what country they’re in.” For more information visit



Yousef Akbar



The bassike Resort 22 collection, titled Pause, debuted at The Venue in Alexandria, with Pauline Prechonnet and Karine Strachan of the Tribe Lifestyle Group leading the hair look backstage and creating a soft, flexible pulled back plait, fastened with ease at the base.


“Today we’re inspired by rock and roll nostalgia, the hair really emulates those 70s parties and those chic lived-in waves, but really giving that rock edge to the look,” said Diane Gorgievski.


X JORDAN DALAH “With the collection it seemed to be focused as quite period pops but then were these quirky bits as well, so I felt like the hair, the bulk of it, was meant to juxtapose that,” John Pulitano said. Three big hair hero looks weighed an estimated three kilograms each.

KMS X GINGER & SMART The show incorporated a youthful, feminine look centred on a strategic untied ponytail by hair director Ali Holmes, complementing decadent colours, fabrics and shapes in a flowing, dreamy fashion collection.



GHD AND REDKEN X ROMANCE WAS BORN Fairy lights and a titular romantic carousel brought a true event vibe as Romance Was Born took over Monday night as the official opening show of AAFW. Richard Kavanagh and Natalie Anne led the way on styling this iconic show.



“We have created a very summery and light airy vibe but still reflecting the natural texture of the hair. The hair is natural yet elevated with a luxurious feel to it,” John Pulitano said. “It’s about that lived-in luxury.”


WELLA X ALICE MCCALL “The hair look for alice McCALL is 1970s Cosmopolitan editorial covers that I grew up with,” Keiren Street shared. “Alice has a huge inspiration in vintage obviously as you can see by her outfits. I kind of wanted to delve deep into the archive and go back to my childhood.”

DE LORENZO X IXIAH “I met with IXIAH Director Krystel Davis and the clothes are so pretty and beautiful, they’re absolutely gorgeous, so we decided we wanted to make the hair a little bit tougher, so give it more of a street, cool girl vibe and go for more of a textured look,” said Brad Ngata.

WELLA X BONDI BORN BONDI BORN went harbour side in Sydney’s Circular Quay, with hair direction by Renya Xydis where a hair brief of infinity buns adorned a bold, tropical collection.




REDKEN X BASSIKE WINTER COLLECTION “We are going really natural today for Bassike. We’ve created a few different hair looks, but the whole foundation is natural, sleek texture. We want the hair to be a part of the collection, not to overpower it,” said Justin Pace.



With one look slicked back into a textured ponytail and the second look working with natural textures, curls and styles, the theme of the show was variation, thanks to hair directors Tracey Hughes and Rumbie Mutsiwa.

SCHWARZKOPF PROFESSIONAL X WE ARE KINDRED An innovative hair technique was necessary for the show stopper runway that was We Are Kindred, set in a dream home in Sydney’s Darling Point and merging luxury and effortlessness with ease. Travis Balcke centred the hair brief on an original technique, titled Wafting, for the occasion.


REDKEN X DANIEL AVAKIAN “The hair look is all about embracing the individual,” said Diane Gorgievski. “This show will showcase an incredible cast of individuals, with no hair the same. Cool haircuts and shape will load the runway with an incredible lived-in feel and eclectic diversity.”



“The looks were made to evoke the story of the models having just come out from the ocean after an early morning swim – natural, wavy, textured and loaded with sea spray,” said Madison Voloshin of the beach runway looks.




“The look is all about diversity and playing with the natural textures of each person’s hair. We are working on enhancing beautiful curls and glossy hair to flood the runway with bounce and shine,” said Diane Gorgievski about a show that historically became the first of the event’s runways to feature an all First Nations line-up of designers, models, performers and production crew.

Mariam Seddiq treated the evening crowd to a display of Collection Cerulean, showcasing a runway show comprised of architectural silhouettes and kaleidoscopic colours. With Madison Voloshin hair styling backstage, this fashion vision was the inspiration, complementing structured tailoring, fluid drapery and intriguing hand embellishment with a four way braid.

O&M X RUMER THE LABEL A collection comprised of natural textures was ideally suited by a complementary organic approach to hair, thanks to John Pulitano. “It is about individuality and following what the hair naturally does, seeing how the hair reacts first and working on it to enhance the natural texture and movement in a feminine and sophisticated way.”

GHD AND REDKEN X KITX This brief for KITX was about “echoing the ocean”, according to ghd’s Pauline McCabe, who partnered backstage with Redken’s Diane Gorgievski.“The inspiration for the collection was Oceania, it was all about the ocean with these beautiful gowns that have natural textures, like the gown just stepped out of the ocean, it’s very in tune with the KITX philosophy – organic and natural.”

WELLA X YOUSEF AKBAR Wella styled the hair for the standout show, creating three looks – snake braids, the tuft and a cool girl look – to accessorise the hero fashion pieces, with hair direction by Wella Ambassador Richi Grisillo. The team also incorporated the colour from the collection into the fabrics in the hair, which was all hand coloured using Wella Fresh Create.



REDKEN X INDIGENOUS FASHION PROJECTS “The hair look embraces the beauty of unruly beach hair with a few finer details to polish the edges, while still looking like these girls have spent the day on the sand in a salty sea breeze. The texture of beach hair is timeless, with some designers complementing the look with head scarves and loose knotted tie backs,” said Kristy Hodgson.


WELLA X ANNA QUAN Intricate braids adorned with jewels cemented a stand out look by Renya Xydis, with each style still unique in its own right. They complemented a sophisticated show of longline ribbed cardigans, silk dresses and safari suits to create the perfect holiday moment of sipping rosé on a warm afternoon.


O&M X KARLA SPETIC “With the collection inspired by European romantic black comedy, the hair emulates that genre of cinema. Unstructured and undone, it’s beauty is in natural soft textures,” Ben Martin said.

REDKEN AND GHD X AFTERPAY’S FUTURE OF FASHION “We have 16 designers showcasing and 90 models walking. The hair look is all about the individual; giving each model their own personal style. We have curls, straight hair, very short hair, masculine looks and gender diverse looks; we are enhancing natural textures and celebrating each model’s hair type, colour and style,” said Diane Gorgievski, who styled the show with Rumbie Mutsiwa.




“The inspiration for the look was Manning Cartell’s story of strong women,” said Diane Gorgievski, who directed the hair looks with Pauline McCabe. “Women who know themselves, women who can go from day to night with confidence. Once I saw the collection I saw that this girl was fashion forward, she’s paving her own way, she’s confident.” Delta Goodrem embodied that with a musical performance on the runway.


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ituated in wine country – that is the luxury Hunter Valley in NSW – is a salon space that has been relocated and elevated as of February 2021, which fuses premium services with its top-tier setting. The one of a kind salon is built on the ethos of delivering its regional clients what they truly deserve – unique, exceptional and transformative salon experiences. Meet Bespoke Hair Artistry. The salon was first formed four years ago by best friends Melissa Shipley, Salon Director, and Ali Gillon, Salon Manager, with the location and space change taking it from three staff members to fourteen, and even adding a brow and lash bar on site. This expansion is built in the experience they deliver, with truly tailored care now in a bigger setting, but with thought and detail that makes each client feel uniquely pampered. “The primary features of our new salon are in the translation of the guest journey into the salon design,” Melissa explained. “The space was designed around the guest’s physical and emotional journey when visiting a hair salon. We wanted to guide them softly through the process of such a personal thing as their hair being cut, coloured and styled and the emotional journey they go on throughout this.” 48 INSTYLE

In design, this means soft, warm colours and curves in the use of curtains, interior walls, doorways and shelves to inform this approachable setting. The aesthetic is anchored by features such as velvet drapes, tan leather sofas, curved lighting fixtures and benches and simple styling in rich, warm colours. Each section of the salon plays an important part in the journey as well. “The colour bar hosts comfortable leather chairs, rounded wooden decorative elements and no mirrors to ensure the guest feels relaxed whilst waiting for their colour to process. The hair spa area is a separate area with tinted glass to create a low light calming space. Each individual basin is cocooned by thick velvet drapes to provide the guest with privacy as they enjoy their hair spa experience and they receive a bonus back massage via the leather recliners with built-in shiatsu features,” Melissa said. Comfortable leather chairs and arched mirrors line the floors, with light wood panelling throughout the space offering uniformity, while the product shelf is also curved and beautifully presented. Retail brands such as Redken, Pureology and Kérastase adorn these shelves with the requisite luxe and signature blonde transformations and the Kérastase Ritual hair spa are hero services.

“Everything was custom designed for our salon, I wanted to create a journey and experience that wasn’t available anywhere else in our region,” she continued. “The colours, shapes, furniture and textiles in the new salon, as well as the layout, all reflect this journey and the luxurious experience we had the vision to create.” The new salon design was carefully curated by Melissa and an expert design and build team titled After Dark,


cultivated by Melissa’s six years working and understanding the client experience. As such, it has quadrupled salon capacity and staff and set high standards for the salon to truly deliver on its salon vision. It’s not just design and service that makes Bespoke, well, bespoke to every client. It’s the business model that caters to their needs before they’ve even walked through the salon doors. “Before a guest arrives they will have made their booking via our guest liaison officer,” Melissa said. “This team member is specifically trained in client relationship management to ensure they offer a first class service. They will book in our guest, working with them to find the best time and day with a stylist of their choice.”

“Our team are also trained to take notes about their guests and are encouraged to review these before their guests arrive,” she continued. “These notes may include feedback on a previous hair salon they have been to, what they loved about their haircut last time, their children’s names or even what they ordered from the menu so they can offer it again. When a guest can walk in and their hairstylist can pick up where they left off last time, this all helps deliver that personalised experience and develop a relationship and trust with Bespoke.” Guests enjoy a wine, coffee or refreshment of choice as they wait, and have a tour of the new space with the guest liaison officer if it's their first time. This

attention to detail and focus on service defines the luxury experience. “Our stylists sit down with each guest, every single time they come in, and discuss their individual needs face to face – not through a mirror,” Melissa said. “This is to ensure they feel like a person and are being listened to and heard.” “After their visit, our stylists or client liaison officer will touch base with the guest via text message to confirm they are satisfied with their experience and result,” Melissa added. “This follow up is an important step as we want our guests to always be happy with their Bespoke experience.” Bespoke Hair Artistry delivers a myriad of lessons in luxe – in design, approach and true care for its clients, before, during and after their visit. It’s more than a service, it’s an experience, a journey, a transformation and an escape with thought delivered into every aspect. Luxury, defined. For more information visit







LAPLEX is a common part of hair salon vocabulary at this point. The ever-evolving range of quality professional service and retail products forever changed the industry. OLAPLEX put the focus back on restoring and nurturing hair health, and more importantly caring and protecting hair through chemical services and treatments, negating damage and ensuring optimal results. It’s no wonder this magic molecule took both clients and professionals by storm and, with its Professional Kit readily available once again, it is an essential for every salon. With that in mind, get your hands on the OLAPLEX Professional Kit, a two-part kit of the brand’s renowned No.1 and No.2 that can be used by licensed professionals in all chemical or texture services. The products are defined by OLAPLEX’s patented technology, which is an advanced single molecule, free of silicones and oils to dramatically strengthen hair, protect hair from within, elevate condition and deliver premium results. These OLAPLEX technologies can be offered into a range of salon services, or as its own individual standalone treatment for true repair. There is a service option for every client, which can be added to your salon menu to increase revenue opportunities. The Kit is comprised of two iconic products. First the OLAPLEX No.1 Bond Multiplier is used as an additive to colour or lightening formulas to lessen damage during the process or as a companion to perms or texture services to elevate hair quality in these chemical services. Next, the OLAPLEX No.2 Bond Perfector acts as the second step, to be applied after chemical services and repair any bonds that may have been missed by the No.1 within this process. With this system and technology, OLAPLEX builds and repairs broken bonds to restore the integrity of the client’s hair in a way that has completely innovated hair services. The technology reduces hair porosity, which has the effect of making colour last longer and of preventing fading, while also increasing the elasticity of hair and restoring it to its natural texture and state. It also adds a vital extra layer of protection and care to the hair for all services, from lightening to chemical processing and even hair cutting. OLAPLEX’s market dominance is due to both its top-tier technology and also its uniqueness in the field. It was the first bond multiplier, and stays ahead of the game, unable to be copied due to its patents. Its bold technology means it can be used repetitively

The technology reduces hair porosity, which has the effect of making colour last longer and of preventing fading, while also increasing the elasticity of hair and restoring it to its natural texture and state. OLAPLEX’s patented technology repairs all five types of damage: • Chemical services • Heat styling • Mechanical damage • Environmental damage • Lifestyle or physiological changes

and consistently, with technology that truly transforms hair in texture and not just aesthetic. More specifically, OLAPLEX’s patented technology works to repair all five types of damage. It works against chemical services that can weaken the hair without this repairing product, as well as common heat styling processes with straighteners, curling irons and blow dryers at high temperatures. It’s also effective when dealing with often unavoidable mechanical damage such as brushing, tugging, styling the hair with tight accessories and pulling on wet hair and its helpful in the effects of environmental damage from the sun, humidity, extreme weather conditions and pollution. It even helps with lifestyle and physiological changes common to all clients, which range from the aging process, stress, the need for particular medical care or hormonal fluctuations due to childbirth or menopause. The OLAPLEX Professional Kit is supported by at home services available for you to retail to your clients, including products from shampoo and conditioner, to a mask, styling products and at home treatments. Discover the game-changing properties of OLAPLEX for yourself and for your clients, and see just why OLAPLEX is a household name. For more information visit





HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC? Eclectic at best! My aesthetic and approach is always low maintenance, versatile and easy to style. Little product and heat is a specialty of mine. I love clean and precise lines but also love lots of texture. I love structure and breaking it up visually to look more modern. WHAT INSPIRED YOU TO BECOME A HAIRSTYLIST? I originally took a job on the front desk and managing a salon to make money to go back overseas. My direction changed completely when I met Clive Allwright, a gregarious enigma who taught me a deep love and passion for cutting hair, education and the industry. From there I never looked back! PICK YOUR POISON? Craft beer, particularly sour ales - the weirder the better! You will quite often catch me at either Stone and Wood or Range Brewing tasting their new batch brews. A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? Hey Ya! By Outkast. WHAT IS YOUR FAVOURITE CUT AND/OR COLOUR TO CREATE IN THE SALON? I don’t really have a favourite haircut, but I am enjoying doing lots of 70s shags at the moment. My pleasure has always come from the person under the hair not necessarily the hair. I like problem solving, the bigger the problems the better! A QUOTE TO LIVE BY? Get up, dress up, show up. DREAM CAR? Aston Martin DB9. WHAT HAIR PRODUCTS/TOOLS ARE YOU LOVING RIGHT NOW? ANTI’s Finishing Cream and ghd Rise Volumising Hot Brush.  WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT? I have the biggest collection of socks; I think they are the ultimate accessory to any outfit! WHAT ARE YOU WORKING ON AT THE MOMENT? I have just launched my own education and sales agency; it encompasses all of the entrepreneurial endeavours that I am working on at the moment. Kind of an umbrella brand, a space for me to facilitate all my crazy ideas. Customised in salon education is my passion, I also work as an agent for Excellent Edges and the ANTI collective. This gives me a unique and diverse perspective on the industry. I have recently launched a project called The Bootleg Project with my mates Carl Reeves and Jake Putan. It is a collaborative group set on changing the way we interact, communicate and gather as a community. We want to break down the divide between barber and hairdresser and dispel concepts about gendered technique styling and pricing. Watch this space via @prettyvac_nt, @nathanyip and @bootleg.project. 52 INSTYLE



HOW WOULD YOU DESCRIBE YOUR SALON’S STYLE AESTHETIC? The aesthetic of the salon is equally as impressive as the hair created within. Jaye Edwards has created instantly recognisable Edwards and Co. branded spaces that speak to a generation of creatives. They are raw and minimal in design, with spacious and bright interiors, lined with incredible street art by Brian Connolly. WHAT INSPIRED YOU TO BECOME A HAIRSTYLIST? I have always been super picky with my hair even from a young age and I felt that being that way would make me an amazing hair stylist. I firmly believe I was a difficult client for the hairdressers that did my hair up the road from where I lived in the suburbs. PICK YOUR POISON? I’m a whisky and dry kind of guy!  IF YOU COULD HAVE DINNER WITH ANYONE IN THE WORLD, WHO WOULD IT BE AND WHAT WOULD BE ON THE MENU? This is such a hard question. I would have to go with Brian Cox and we would be eating Ramen! Brian is a physicist and after watching his podcast with Joe Rogan I was fascinated by the way he explained normally hard to grasp concepts about space. A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? Tubthumpin (also known colloquially as “I Get Knocked Down”) by Chumbawumba. Somewhere in the family video collection a very young me danced to this song every time it played!   WHAT IS YOUR FAVOURITE CUT AND/OR COLOUR TO CREATE IN THE SALON? This is also a hard question. I think anything that challenges me to combine different shapes and express them through the styling.  WHAT WOULD YOU LIKE TO SEE MORE OF IN THE HAIR INDUSTRY IN THE FUTURE? Collaboration, for sure. I love being around people cutting hair and bouncing ideas. A QUOTE TO LIVE BY? It is what it is.   WHAT HAIR PRODUCT/TOOL ARE YOU LOVING? Recently I’ve loved the KEVIN.MURPHY Bedroom Hair or the TOUCHABLE finishing spray. Creating dry textured styled with these two products has been amazing. WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT? I’m going to have to go with my earrings! My ears have been stretched since I was 13 and I have gone to take them out twice and close them up and always end up putting them back. I don’t feel like me without them.   YOUR FAVOURITE INSTAGRAM ACCOUNT? My favourite Instagram account would have to be @browncardigan - it’s the height of Aussie humour.   INSTYLE 53


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A contemporary twist on 70s luxe style was delivered by Peter Beckett and an all-star team of the national winners of the Moroccanoil Eurovision Gold Styling Experience.

Photography: Michelle Tran / @mishytran Styling: Ella Murphy / @ellamurphy_stylist Make-up: Greta Keddie / @gretajeankeddie Creative Director: Peter Beckett / @peterbeckett_ Models: Chadwick Models / @chadwickmodels

Tennille Stewart / @tennille_.halohair Model: Charlotte Mullan

Fiona Marshall / @hairbyfionamarshall Model: Charlotte Mullan



Thai Davenport / @cabalhair Model: Vanessa Slamin


Rhiannon Maher / @stellar.salonn Model: Holly Watson



Cassandra Knez / @cassi.capelli Model: Holly Watson





FIVE NATIONAL HAIRDRESSERS WON THEIR WAY ON SET WITH THE ILLUSTRIOUS PETER BECKETT GUIDING THE SHOOT AND A NOSTALGICALLY INSPIRED AESTHETIC AS THE BRIEF, THANKS TO MOROCCANOIL. ive Australian stylists won a once in a lifetime opportunity, taking part in Moroccanoil’s Gold Styling Experience and discovering editorial style

first hand. These five winners of the Moroccanoil Eurovision Gold Styling Experience styled on set as led by the renowned Peter Beckett, Creative Director of Haircare Group, with their work photographed by famed photographer Michelle Tran. The aesthetic became a modern takes on 70s disco, described as elegant, luxe and contemporary. The winners were selected for their creativity, technique and theming in a platform made to dually discover our

The winning team was comprised of Fiona Marshall, Senior Stylist at Yellow Strawberry, West Lakes, SA, Thai Davenport, Owner and Senior Stylist at Cabal Hair, Adelaide, SA, Rhiannon Maher, Director and Senior Stylist at Stellar Salon, Coolangatta, QLD, Cassandra Knez, Advanced Stylist at Rubi Hair, Malvern, VIC and Tennille Stewart, Senior Hair Stylist and Colourist at Halo Hair & Beauty, Tweed Heads, NSW.


national talent and celebrate Moroccanoil as presenting partner of the Eurovision Song Contest. Winners from different states were awarded for their entries into the competitive social media contest. The team gained extreme editorial experience, working on every element of the shoot, from the hair styling to directing the model and adjusting the hair to get the ideal image through the on set process.

Moroccanoil Treatment was used as the foundation on all the looks. For hair that needed to be volumized with hold, the Moroccanoil Volumizing Mousse and Luminous Hairspray Strong were key players. Those sleek and smooth styles were created with Moroccanoil Smoothing Lotion and a hit of Moroccanoil Perfect Defense. Be inspired by their on set experience. For more information visit





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lovers of black & modern monochrome Less is more with this salon look, with structural clean lines and a monochrome colour palette. The salon look embraces natural, often light textured materials combined with black structural furniture to create a ‘modern monochrome’ look. Simplicity in every element, this sleek salon look has no clutter with an abundance of raw materials that can include concrete, metal, glass and steel.






eading hairstyling company BaBylissPRO has developed a curated collection of styling tools in honour of Conair Corporation’s highly-acclaimed founder Leandro Rizzuto. The collection is complete with five different styling tools, hair accessories and a set of varying sized contoured brushes. All tools pay homage to Leandro’s ingenious industry innovations and personal achievements. He is renowned for creating the hot roller set and the blow dryer as we know them today. These tools were, accessible and easy to use, enabling women to achieve salon results at home. “Today this exquisite collection of premium styling tools reflects the genius of this extraordinary man who was dedicated to innovation and beauty,” said the team at BaBylissPRO. The Leandro Limited collection includes entirely new inventions, the Sensor Dryer and the Midi Dryer (to celebrate the style of the original Yellow Bird Dryer), the Rootreacher, Texturetrio and Crimpcurl. Developed with leading industry technology, these tools are more efficient, user-friendly and kinder to hair than ever before. The Sensor Dryer is fitted with light pressure response (LPR) technology with dual senses on either side of the pistol


grip. This convenient feature will activate or pause airflow at the lightest touch. LPR technology provides ease to one’s hairstyling routine by allowing the user to control the airflow without the need to reposition their grip or free their hands for sectioning. By simply placing it on the counter, the dryer will cease activity and thereby conserve energy. If it is preferred to use the dryer with uninterrupted airflow, the LPR technology can be inactivated by disengaging the sensor button. Carbon ionic technology guarantees frizz-free, shiny results and temperature stability means the user can achieve seamless styling. The Sensor Dryer is complete with a straightening pic with extended outer teeth to assist with sectioning and styling, a concentrator nozzle and a diffuser. BaBylissPRO has revolutionised Rizzuto’s ingenious pistol-grip hairdryer by supplementing contemporary technologies that elevate the overall user experience and provide ease to the hairstyling process. The Midi Dryer is like the Sensor Dryer’s younger sister. Boasting the same carbon technology as the Sensor Dryer, the Midi Dryer evenly distributes heat onto the hair ensuring the hair remains healthy, frizz-free and invulnerable to damage. It has two heat settings and a cold shot button which are ideal for styling purposes. It comes complete with a full-size diffuser and concentrator nozzle to ensure each client receives their desired results. The Rootreacher is the ideal professional tool for salon straightening, during a silk press or in-between treatments to maintain a straight style. The combination of an ion generator, carbon infused ceramic coated plates and a teardrop shape gives the hair an ultra shine, high-gloss finish. As its name suggests, the Rootreacher has the ability to get as close to the

scalp as possible meaning the hair will be completely straight from root to tip. It has a digital temperature control up to 230°C and comes complete with a three finger glove and silicone heat mat to ensure safety precautions are in place when in use. The Texturetrio is a convenient set of three interchangeable wands tailored to provide versatile curl patterns and shiny results. All three attachments are developed with carbon infused ceramic coating making the styling process quick and efficient. The paddle brush is a finishing tool designed to provide a high-gloss finish, smooth frizz and flyaways, and tame naturally textured or unruly hair. The spring curling iron is the ultimate styling tool delivering maximum shine and volume. With this attachment, the user can achieve whatever curl they desire, from soft, tousled curls to wide, beachy waves. If old Hollywood glam is the desired style, the Crimpcurl pentagon shaped wand is the ideal tool. With its unique shape, the pentagon wand delivers layers of multidimensional crimped texture meaning it is perfect to pump up a ponytail or achieve the glamorous, red carpet crimped look. The maximum temperature for the spring curling iron and pentagon wand is 221°C and for the paddle brush 190°C. The carbon ceramic technology means hair will be protected throughout the styling process and yield smooth, shiny results. In addition to the five styling tools, the Leandro Limited collection is complete with a variety of paddle brushes, combs, bobby pins and headbands. The user has everything that they need to seamlessly style their hair. In honour of Leandro Rizzuto’s contributions to the haircare industry, BaBylissPRO has developed a modern collection that prioritises ease, efficiency and versatility above all else. These premium, advanced tools are a new frontier in style. For more information visit

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inter is officially here, and with cooler temperatures comes drier air, which removes much needed moisture from hair. In order to protect hair fibre and eliminate frizz, Lakmé AURA offers the first biotechnological hair treatment that is also formulated to smooth and soften hair with formulated organic ingredients. Upon application AURA offers immediate benefits and visible results. Hair becomes highly textured, shiny, silky and soft. Enabling your clients to achieve a perfectly manageable mane. The results last four to six months between salon visits. With proven benefits, AURA provides clients a dermatologically tested and safe treatment free from the smell of harsh fumes, unwanted irritation or itching. Not only does Lakmé focus on formulated ingredients to smooth and soften hair, but their advances at the Lakmé laboratories are focused on innovative technologies and on synergies between the planet’s natural resources. Lakmé’s technologies are the essence of white biotechnology making it possible to create easily degradable and sustainable products that require less energy use and waste, and create less production waste increasing productivity designed with the traditional chemical process. Replacing traditional polluting industrial processes, Lakmé is committed to sustainability in industrial production with white biotechnology. What is white biotechnology? While not visible to the naked eye, white nature works beneath the visible layer of elements tenaciously extracting regenerative energy from living cells such as microorganisms and enzymes.

Lakmé AURA’s formulated biotechnological hair treatment works in three phases. All of the products are created with a customised fragrance that enhances your client’s overall salon experience. The first phase, Micellar Shampoo offers a fresh floral fragrance with a musk and bamboo base and soft lime and bergamot notes. The shampoo is formulated using premium hyaluronic acid and micellar technology, surfactant molecules that act like magnets to capture waste and strip away impurities caused by pollution that adhere to

the hair. Overall, they are highly effective and gentle on the hair fibre and scalp. The second phase, Active Treatment is a sweet macadamia nut fragrance that opens with notes of fresh peach and red berries. The treatment is formulated with premium hyaluronic acid and organic acids with a pH of 2. Catering to diverse hair types, this treatment offers an intense reduction of waves and curls and extraordinary straightening and anti-frizz action for all. Active Treatment is enriched with an organic sugar extract that increases the hydration of hair fibre, perfect for the brittle winter time weather. Finally the third phase, The Hyaluronic Mask, is a tropical scent with the fruity fragrance of guava and coconut water, over a base of musk and vanilla orchid. The mask is formulated with premium hyaluronic acid and organic babassu and monoi oils, another step that offers intense hydration, resistance to breakage, shine, and an anti-pollution barrier effect. It provides an exceptional conditioning effect and compatibility, as well as thermal protection for any heat tools used inside and outside of the salon. Discover these three phases and AURA in its entirety, thanks to Lakmé. Please contact 1300 437 436 or visit

FIRSTLY, MICELLAR SHAMPOO (’01), which offers deep cleansing through micellar action. Micellar Shampoo (’01) is formulated with an alkaline pH to open the cuticle and help the second phase of the process the Active Treatment (’02) that penetrates the hair effectively and stimulates the anti-frizz effect and straightening action activated by flat irons. The third and final phase is The Hyaluronic Mask (’03) which seals the cuticle to guarantee long-lasting, protective results. INSTYLE 67




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apellaut eos maio dolupta sit quis ipsanda quam sunt everibus re es diciunt peribus aut liberum dolupta eperum re nimus aut hicit ipicitiis voluptate parumque pro eum et aut opta in natiasit haribusa ex et et offictem licabo. Sequossum volor ra des simustr uptiunti sendiat mosanto int hil et iunti sit quundis simodio oditius eaque erspide bitatecabo. Elluptae. Ut et aut hil escia vererumetur, conecatur, tem et et peditio dempero ea doluptio et min re quassus, cus corrum, tet faciduci ut atiaspid magniet venima volestia volorrum est es alicta velescid ulpa adit et, si coristiur, volorepercia plaborem hiliqui dolumqu issincia dit ullam volupta tibusto eosam int. Nonseque sedipic temporporum vel imus ute laborer spicil iunt lab is sinctis mos arcimilitias quia il ium que nuscillupta doluptaqui que rem volorrovid qui sequo eaquibus molorerum si apicatuscil inctiae olecep rectore mporeptae nonemporita volorpor sit, cus ut dent que parum est, liquodi tatibus nonecea quatem simAlita quodior estiis plate simi, officture delis aceatur? Quis corest accus cuptiam fuga. Pa quam nem. Hendic totam repersp ietur? Officti omnihil int ipitem. Rovidunt re antur? Mendae veribus disitatur ad ea dolo dolluptatem quat excea ilis a dipide simperrovit amus. Inus si core turibus citisci piciate nat auditin cidusda nitiis magnat dis sumque nobis doles ut eturerumquas endam qu pudam quo et alit et quatinctemod quam rerunt oditat ut acius volorem nihicim restiberios ra verehen ihilliqui voluptatem quiam et liquamus, incidus. Olo ommodit et mosam soluptaturem vidiciam, quunt optat inimusa dolupta tempore dicatem. Explam vollaboratis re nostem di neseriora veligendus estemol uptur, ommollo rerspererunt volupit Contact details here INSTYLE 69


O&M Charcoal Shampoo Bar - 1300 724 635 JUUCE Heat Shield and Botanic Oil Spray - 07 3850 6200 VEGETALEMENT PROVENCE Hydrating Shampoo and Brume Hydratante - 0410 442 396 SCHWARZKOPF PROFESSIONAL Osis+ Shine Spray - 02 9978 0666 KERACOLOR Keep It Tame Blowout Cream - 02 9666 3611 TRICHOVEDIC SpaShine Brunette Enhancing Treatment Shampoo and Conditioner - 02 9489 7776 WELLA PROFESSIONAL ColorMotion Shampoo - 02 9267 5500 DAILY NATURALS Styling Primer - 1300 328 763 WHITE SANDS Gel-Us - 949 206 1300 KOBO PROFESSIONAL Intense Curl Cream – 1300 343 527 ALURAM Shine Serum - 1800 386 2826 PURE Forming Paste Firm Hold Texture Control - 07 3850 6200 DAVINES Heart of Glass Silkening Shampoo and Heart of Glass Sheer Glaze - 07 3850 6200 MUK Savage Muk Styling Mud - 1300 768 264 12 REASONS Creative Styling Creme - 02 9666 3611



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KEVIN.MURPHY Smooth.Again.Wash Smoothing Shampoo for Thick, Coarse Hair. 1800 104 204

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ustralian brand Georgiemane is skyrocketing to global prominence just 18 months after its humble beginnings in January 2020. Launching his first product, the 10 minute hair mask, from his lounge room, George Papura had his sights set on creating a universal haircare range that was simple yet effective, suitable for all hair types and needs. The 10 minute hair mask is a powerful product, aiming to repair dry and damaged hair while simultaneously promoting the growth of thicker, more luscious locks. As Georgiemane’s flagship product, the 10 minute hair mask perfectly encapsulates Papura’s desire to bring high quality, affordable and effective haircare to life. “Georgiemane was born out of the idea that haircare shouldn’t be as complicated and subjective as it’s perceived to be, that all hair can benefit from ingredients that hydrate, protect, repair, and promote growth,” said George. From its launch, selling two to three units per day in the first month, to then, on average, five units per day in the second month, Georgiemane is now recognised as a solid competitor in the haircare industry selling around 400 units on a daily basis. The brand has expanded into a warehouse with a professional office space, where eight employees work tirelessly tending to customer needs and expectations. Its success has seen the expansion of its product range, which now includes a hair growth spray and a repair & hydrate shampoo. The hair growth spray is uniquely formulated to promote growth for thin or slow growing hair and the repair & hydrate shampoo aims to gently cleanse all while replenishing lost moisture and improving hair strength. In just 18 months, Georgiemane has acquired a cult following of both women and men who swear by its haircare and praise the 74 INSTYLE

brand for developing such high quality, well-performing products. The brand has an Instagram following of over 140k, showing it has been welcomed into the haircare industry with wide, open arms. Georgiemane is so sure of its quality and formulation that it offers a 30 day money back guarantee for unsatisfied customers. This bold policy demonstrates the complete dedication that George and his team have to delivering on effective and expertly crafted haircare. “We ensure that every ingredient has a purpose to deliver what the consumer wants, and at the same time being safe, ethically sourced, 100 per cent vegan and cruelty-free,” shared George. Already having established itself in the industry, the future for Georgiemane is looking bright and prosperous. Papura is overjoyed at the thought of enlarging his product range and gaining an even bigger share of the market. “This is just the beginning for Georgiemane and we’re excited to continue challenging the hair industry with innovative and effective products.” Georgiemane is committed to continue learning and further developing its range to ensure it is providing people all over the globe with products that target and treat their hair issues. For more information visit





DISCOVER MORE ABOUT this dynamic career from an on set stalwart, in her own words. What have been the main highlights of your career? Being chosen to be a member of the Academy of Motion Pictures Arts and Sciences is one of my greatest achievements. I have done seven Marvel blockbuster films that have shaped my career and, most recently, I started an educational platform, titled Hair Scholars, to share my craft and knowledge of the business with hairstylists and makeup artists. Being able to mentor the


next generation of artists has been one of the most rewarding experiences of my life. What are you working on at the moment? I am working on an Apple TV project with Sam Jackson and prepping Black Panther 2 for Marvel Studios. Where do you see the future of the hair industry going? I think the industry’s future is hair products with more natural and non-toxic ingredients – products that protect and are gentle on the hair without any harsh effects and still have great results. What are your current top trends in curls? Having versatility with your curls by adding extensions or hair colours are the current trends. I love to see balayage, highlights, and shadow rooting on curly hair. Also, hair care companies are paying attention to curls and coming out with products made specifically for curly hair. For example, HASK has a great new Curl Care Collection to keep curls looking healthy, moisturised and keep away the frizz. What is your advice to emerging hairstylists? Be an all-around hairstylist. Learn how to cut, colour, style, blowdry, and curl. Also, knowing how to work with all textures of hair is essential in today’s market. You must be able to service any person that sits in your chair.

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air and colour quality is paramount to CPR Colour, which uses top-tier advanced natural technology and micro-pigments for superior moisture, shine and long-lasting colour. The brand includes a full colourists palette of 137 colours, including 24 ammonia free toners, 7 high-lift blondes and a selection of additives for a comprehensive colour system. “When creating CPR Colour I hand-selected the perfect balance of sustainably sourced, eco-friendly natural botanicals to achieve beautiful healthy hair,” explained Cass Donnelly, the CEO of CPR Hair and Creator of CPR Colour. “Cruelty-free and never tested on animals, CPR Colours strengthen, condition and protect hair for long-lasting stunning colour results.” “The vision of CPR Colour was to create a truly predictable colour system that inspires your creativity and makes it easy to make customised cocktails for each client. Unique personalised cocktails and the story-telling that goes along with it is a key element to salon success,” explained Cass. With the goal of creating a highly predictable colour system, Cass began the initiative in 2013 following a ‘purist approach’ staying true to the guiding principles of the colour wheel. “These primary and secondary colour swatches formed the ‘foundation 78 INSTYLE

“I really enjoy making CPR colour for you!” CASS DONNELLY


logic’ I used to create each and every CPR Colour,” Cass said. After making the CPR Colour System, Cass then individually matched each swatch in the colour chart to ensure predictable, true to swatch results. Version 1.0 of CPR Colour launched in 2015 with Cass working alongside professional salons to elevate it to the best possible product and performance. In 2017, Version 2.0 was launched adding the .221 cool violet series. Now, after another 4-years of further development based on salon feedback, adding new colours and launching the Ammonia-free toners series, Cass is proud to announce the launch of CPR Colour Version 3.0. “I created CPR Colour to give the right tools for colourists to inspire their creativity, and on a global level, to support the continual growth, recognition and success of the professional hairdressing industry,” Cass said. A unique approach to grey coverage puts CPR’s multi-tasking hues to work, offering the perfect base colours to ‘fill-in’ missing pigments for any result. CPR Colour gives you the ability to create beautifully balanced natural vibrant cool or warm fashion colours with 100 per cent grey coverage. Blonde technology is also imperative, with a powerful range of high-lift tints designed to cut through underlying pigment and add tone for even, clean results in one step lightening. Condition continues to be paramount in this process, while versatile reflects mean fashion-forward results for all blonde clients. To accompany the diverse range of CPR tints and shades, the colour bonding system offers a holistic natural solution to professional colouring. This process delivers the perfect balance of

essential proteins, moisture, vitamins and minerals to strengthen, condition and protect the hair. This technology and the results it offers are being noticed by hair professionals and clients alike, who praise the range for its colour integrity and quality. “All the colours are amazing, it’s such a huge colour collection,” added Samijo Cranney from Edge Hairdressing. “I love to experiment with CPR Colours and creating exciting new shades that amp up my customer’s overall look.” Colour longevity and hair health take precedence with this bold range, which offers high-fashion, photographic and competition colour results from technology imagined and designed right here in Australia. Discover CPR Colour. For more information visit






t may have taken a year and a half of re-scheduling and agile planning for L’Oréal Professional Products Division to pull off a face to face business forum combining Kérastase, Redken and L’Oréal Professionnel salons from across the country, but the show went on from June 6 to 9. 170 people celebrating togetherness in sunny and warm Port Douglas was the perfect backdrop for the deep breath in business we all needed. It’s almost overwhelming to describe the energy and emotion in a room of 170 people that have wanted nothing but to get away and enjoy each other’s company after perhaps one of the most challenging few years in business. Just when we 80 INSTYLE

Lara Woolley

thought the schedule was final, there were changes right up until the last minute and a Melbourne lockdown prevented staff from head office from attending, L’Oréal kept strong with an eye to the future by adapting speakers last minute and more than 100 additional people joining the conference via a live stream. Most of all though, the immaculately kept tropical surrounds of the Sheraton, including the lagoon pool and ideal temperatures, meant the conference had just the right amount of escapism for everyone to enjoy – proving that learning in a laid-back environment is among some of the most valuable lessons of all. “I couldn’t be more proud of how L’Oréal and the industry responded with such

resilience and agility. It’s the first pandemic I’ve lived through and hopefully the last,” said L’Oréal Professional Products Division General Manager, David Higgins. “It’s very hard to see so many more of you in Port Douglas and we’re sorry we can’t be there – be patient with us – it’s been 18 months of planning and rescheduling.” The show went on and the sense of community within the selection of brands was in fact a first in itself and one of complete cross-brand empathy. Off the back of the annually tried and tested and highly successful Kérastase Business Forum format, by adding more brands it increased the energy and dynamism with an ability to share and learn from each other in a never seen before opportunity.


While it feels like we’ve moved a few years in just months since COVID changed the landscape of how we do business, for Melbourne staff it was almost surreal to be holding a face to face event with so many people all in one room. Following the enormous challenge Victoria as a state has faced, one thing was certain, and that was that more than ever the industry was craving connection. Hats off to L’Oréal for creating a platform that enabled the true value of face-to-face sharing of ideas. “There’s a change in what customers expect from us as a service provider and we are here to stretch your thoughts and imagination,” David said. Independently, the Professional Products Division commissioned a research company to pull together the changing expectations and needs of the consumer in salons in Australia. By researching a large number of consumers and general consumers in the market, L’Oréal is doing everything they can to be a stronger partner and make sure the business is future proof. At large, L’Oréal is leveraging its rich 110+ year history to create a vision of what the industry will look like come the year 2030. There were four key touchpoints throughout the program where the emphasis encompassed recruitment, consumer trends, digital advancements, and sustainability – key factors that heavily affect all salons, especially now. The brand also stuck to an overall mantra to communicate their global sense of purpose, affirming their goal to ‘Create the Beauty that Moves the World’, the mission of offering all people worldwide the best of cosmetics innovation in terms of quality, efficacy and safety.

The empowering video that kicked off conference set the theme and tone for the ensuing days, showcasing the L’Oréal ‘for the future’ mission but with a strong connection to the highly important role of the professional hairdresser – something we continue to remember every time we come together backed by such a global leader in beauty. “Our event is really about the salon of the future so we are brand agnostic. We are here to provide you with a vision of what the future might look like. You might be inspired or might make you feel a little uncomfortable,” said L’Oréal Professionnel Sales Director, Lara Woolley. Todd Sampson taught guests how they can re-train their brain for success despite the fact that modern science tells us we are in steady decline from 50 onwards. “This old scientific ideal is no longer true,” Todd said. “There is one thing machines will never do better than us, and that’s mental flexibility. We are born with incredible flexibility, but we don’t use it – the brain will always find the path of least effort.” It’s no wonder Todd has climbed the top of Mount Everest unguided. Sandy Chong gave invaluable insight on ‘the state of the industry’ – helping to shift our mindset around staff and

what the Australian Hairdressing Council (AHC) are doing to help improve the state of our industry. “All I hear is whinging, moaning and complaining about our industry, and I want you to be open minded about what you take home today. Many of us only hear what we want to hear,” Sandy said. With 20,000 hairdressers working from home, it’s time to shift how we view this and what we can do to change our mindset – further reinforced by Sandy reminding us that the salon of the future needs to be a very different salon. Gerjit Ghuman Wright, L’Oréal National Sales Manager, spoke on behalf of Sylvia Stewart regarding key education and digital innovations while L’Oréal Professionnel General Manager Olga Zanetti also spoke via Zoom on key macro beauty trends for a true global awakening; all inclusive – diversity and connection, convenience, value sensitivity, health and wellness, and lastly trust and transparency. According to research a whopping 87 per cent of people will pay a premium if it helps the environment. Jordana Borensztajn gave her insights as a social media strategist with an up to the minute and up-beat method of attacking social.

“Our slogan ‘Create the Beauty that Moves the World’ is here because it’s about L’Oréal as a leader and not a follower. Our tech and digital journey is also a green journey – sustainability is our highest priority of the group but that’s the people journey as well.” CHRISTINE BURKE

Todd Sampson



“The ROI of social media is that your business will still exist in five year’s time,” she said. “Your voice of social media must be super relatable and based on what will make it memorable and stand out. We also need to look at how we use clichés for content and how we can chime into global discussions but most importantly focus on content that we love to create.” Sustainability came to the fore with Christine Burke, L’Oréal Corporate Communications Manager. “Our slogan ‘Create the Beauty that Moves the World’ is here because it’s about creating L’Oréal as a leader and not a follower. Our tech and digital journey is also a green journey – sustainability is our highest priority of the group but that’s the people journey as well,” Christine said. Products are going to become harder to produce, with a water scarcity and L’Oréal has developed a device called Giosa – to save water usage in salons by 75 per cent. Eliane Miles talked us through top trends that are transforming Australia and the realities that will impact your business. ‘’For young people these days it is much more about the values, social security and trust than the pay alone,” she said. Eliane shared practical insights that move teams towards a stronger culture while giving a full 360 degree view of what drives consumers and generational transitions. Darren Hill is the Co-Founder and Executive Director of Pragmatic Thinking – one of the fastest growing businesses in Australia around leadership, culture, behaviour and feedback, and provided invaluable expertise.


“Chances are you’ll spend a fair chunk or your life at work, it makes perfect sense to make it the best possible experience it can be, right? Working on being a better human never fails,” he said. Kérastase guests were privy to some additional content exclusively for them, teaching them how to operate better in such a disruptive period of change through both online and offline transformation. They shared with guests the brand vision up until 2030 with a sneak peek into innovations that inspire, beyond just product. “We are proud to say we are the number one haircare brand in Australia with nearly

20 per cent total professional market share but also L’Oréal’s fastest growing brand globally,” said National Sales Manager, Gerjit Ghuman Wright. “It’s no surprise that with everything we have discussed over the past few days that Kérastase will lead the retail renaissance.” From growing the consumer base and not distribution, Kérastase are focusing on pushing consumers back to salons to indulge in the ultimate ritual experiences to build client loyalty. To increase this awareness and innovate, the brand is focusing on sampling, social and digital campaigns – with a target of

“There’s a change in what customers expect from us as a service provider and we are here to stretch your thoughts and imagination.” DAVID HIGGINS




“Our event is really about the salon of the future so we are brand agnostic. We are here to provide you with a vision of what the future might look like. You might be inspired or might make you feel a little uncomfortable.” LARA WOOLLEY

50 per cent of Kérastase consumers being trialled by 2030. “It might be controversial but for longevity both online and offline needs to coexist. 79 per cent of small business prefers selling through social media,” said Gerjit. Attendees also heard from Oscar Trimboli who is on a quest to create 100 million deep listeners worldwide. He works with organisations, CEOs and transformational leaders as to why they must listen beyond the words, not just in workplaces, but in homes and across the world. Oscar will force you to question how you ‘actively listen’. Alyce Tran is the Co-Founder and Creative Director of The Daily Edited and In the Roundhouse. She explained how her story of TDE started as a passion project on the side of being a lawyer back in 2014 – a brand that now has stores in Australia and the US. She has moved on to create popular tabletop homewares brand, In the Roundhouse. One of the most exciting innovations presented to all guests at conference came in the first delivery of L’Oréal Professionnel’s Metal Detox product range – a completely universal in-salon system

to strip hair of metal build up that cause colour irregularities and inconsistencies in hair. This completely game changing product is available from September and can be used with any colour brand. Taking seven years to produce and with nine patents – this product includes a home care regime and will further form the reinvention of Serie Expert. Ultimately, the Forum reminded everyone that we all have the same goals – to grow, evolve and support each other to create a better industry. Even if just one thing is taken away by each guest, the conversations in such an openminded environment were where the true potential was. Between shifting thinking and adequate drinking, Port Douglas was the perfect environment to sharpen the senses and take a moment to breathe and re-focus after what has been a highly confusing time for everyone in business. With this essence so well captured by all the guest speakers who opened the minds of everyone in attendance, one thing was clear, and that was that for key L’Oréal salons, the advantages of Business Forum are a gift with many returns.



EXPERIENCED A POSITIVE RESULT *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney

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ZITSTICKA Press Refresh Hydrogel Exfoliating Sheet Mask – ALIVIO Spa Clay Mask and Brush – WRINKLES SCHMINKLES Eye Wrinkle Patches – BOBBI BROWN Superfine Walnut Grain & Orange Oil Exfoliating Mask - SAMSON & CHARLIE Perfection Watermelon Intensive Hydration Glow Sheet Mask – BIOSSANCE Squalane + Glycolic Renewal Mask – LA MER The Lifting and Firming Mask and The Treatment Lotion Hydrating Mask - JURLIQUE Intense Recovery Mask - INSTYLE 85


Champagne Wishes Dr Naomi Skin is the result of twenty years of skin expertise created by pioneering Australian Cosmetic Physician Dr Naomi McCullum. Fizzy Lift is a skin-boosting treatment mask that fizzes upon application before absorbing into the skin. Allowing for a brightening the skin with illuminating properties of the Champagne Seed Extract from the Champagne region in France. Fizzy Lift contains Grapeseed rich in Phytonutrients and antioxidants, bolstered with Dr Naomi’s brightening complex, AHAs and Niacinamide.

Activate Hydration Jurlique’s new Activating Water Essence with powerful new biodynamic botanicals that deliver even better hydration and radiance- boosting benefits and 100 per cent sustainable with recyclable packaging. The Activating Water Essence is clinically proven to improve skin hydration by 155 per cent immediately after application. Pressed into the skin after cleansing and misting and before applying a serum and moisturiser, the new hydrating essence also helps to boost the absorption and performance of the skincare products that follow.

Youngblood Shades This versatile natural nude collection from Youngblood contains eight new ultra-wearable shades for any skin tone and eye colour. This palette will dress up the eyes from a natural day look that can easily be transformed into a sultry evening look. This palette is perfect for anyone who thinks the smoky eye is too much but still wants a dramatic look, just softer. These blendable warm shades range from dusty rose and peach undertones to gold and soft milk chocolate brown shades.


French Fav This worldwide cult favourite serum has been number one in French pharmacies since 2008, now Claudalie Vinoperfect has re-launched. The powerful Vinoperfect Radiance Serum Complexion Correction is a saviour for brightening and correcting dark spots. This anti-dark spot serum contains Viniferine that is 62 times more effective than Vitamin C at boosting radiance and evening the complexion. Suitable for all skin types, it works to reduce the appearance of dark spots, including acne marks, sun pigmentation and age-related dark spots, and prevents them from reappearing.

Defy Time Dermalist Age Defying MultiComplex is the ultimate serum for firmer, brighter, plumper looking skin with a highly active cosmeceutical formulation, containing powerful, clinically proven peptides that reduce wrinkles by up to 63 per cent in 28 days. The direct release encapsulated Vitamin A to target the appearance of skin ageing, fine lines, wrinkles and loss of firmness. Dermalist Age Defying MultiComplex assists in preventing the visible signs of premature ageing caused by UV rays, pollution and environmental aggressors for the ultimate skin renewal.




sraeli brand Qiqi is saying goodbye to harsh chemicals and hello to sustainable solutions with the introduction of its innovative haircare technology. Vega, the brand’s flagship product, is a permanent hair straightening treatment reinventing the way salons approach unruly hair. Designed to rejuvenate, strengthen and reshape the structure of the hair shaft, Vega is formulated with earth-loving ingredients that keep the hair healthy, shiny and full of life. Qiqi was originally founded in 2019 as Kerrin Beauty, but as time evolved as did the vision and direction of the brand’s founder Aaron Lisani. “My goal is to take challenging ideas and make them a reality that make a real impact in the hair care industry,” Aaron said. His desire to become a pioneer in the industry was fulfilled with the creation of Vega. Made of organic compounds that penetrate the cortex and reshape the structure of the hair, Vega is the only permanent hair straightening treatment on the market that is not Alkaline based. Qiqi prides itself on delivering affordable products with quality, nourishing ingredients. Qiqi has kept inclusivity in mind when creating the Vega range, offering the treatment in three different versions with each tailored to meet specific individual

needs. Thin & Damaged aims to replenish hair types that have been damaged by bleaching, colour treatments, heat styling or the sun. Wavy & Curly is the perfect treatment for virgin or Caucasian hair types and Thick & Afro is ideal for thicker, drier and curlier Caribbean or Afro hair. The versatility of the Vega range is its biggest selling points. Clients have the luxury of choosing between three services to ensure their specific haircare needs are fulfilled. The Seriously Straight service is tailored for those who desire permanently straight hair. To achieve this result, use Vega in conjunction with Qiqi’s Love is in the Hair ultra-cleansing shampoo to ensure the hair is well-prepared for the treatment. Wash the hair, thoroughly towel dry and apply suitable solution, and then cover with a processing cap to allow Vega to work its magic. Rinse the treatment from the hair, blow-dry the hair (ruffling your hands through until completely dry), and lastly flat iron in small sections. If body and volume retention is the client’s leading concern, look no further than the Reclaiming My Time service. This service is designed for those seeking frizz-free, manageable hair without an overly straight result. Use Qiqi’s Love is in the Hair shampoo to deep clean the hair, follow by towel drying until no water is dripping, apply suitable

solution, and then cover with a processing cap or plastic wrap to allow the Vega treatment to penetrate the hair. Rinse until 80 to 90 per cent of the treatment is removed and then completely dry using a large round brush and hairdryer. Flat ironing is not essential for this service however it can aid in styling the bouncy, loose curls created by the hairdryer. Then, keep the treatment salon fresh with Qiqi’s aftercare range. Curly hair can sometimes be difficult to manage but with the Curls Just Wanna Have Fun service a client’s frizzy nightmare will be transformed with perfectly groomed solutions. To create envious curls or coils, begin by removing excess dirt and oils from the hair with Qiqi’s Love is in the Hair shampoo. Towel dry until no water is dripping, apply suitable solution, and then cover the hair with a processing cap. Once processed, rinse the treatment from the hair and liberally apply Qiqi’s Not Just Smooth, Insanely Smooth! Masque. Allow the masque to absorb for 10 minutes and rinse again. The idea of permanently straightened or restructured hair can sometimes leave clients wary about how the treatment will perform once they step outside of the perfectly-climatised salon. Vega appeases these worries as it is resistant to the pressures of everyday activities and harsh climatic conditions, leaving it impervious to heat. Qiqi is quickly cementing itself as a major player in the haircare industry with the launch of its Vega range. “I like to think out of the box and take chances others would not dare to,” Aaron said about the range, speaking to the nature of its innovative qualities. With such a diverse array of haircare products and bold technologies, Qiqi has arrived as a new salon staple. Contact Dateline Imports P/L or visit for further information. INSTYLE 87


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efore setting out on this project Jake Putan and Paula Hibbard had to agree on one thing, and that was that competitions aren’t something you should be awarded on your own when there’s so many people on board to make it happen. Ego aside, they felt a collection and collaboration had to celebrate so much more, and through this vision Duality was born, becoming a finalist under the Best Collab of the Year category at the Australian Hair Industry Awards (Creative). “We were both invested in the concept to produce a collection in collaboration, one that was reflective of our own individual talents and areas of expertise, hence our collab name – The Barber and the Blonde,” the pair said. Truly breaking the mould in the hair competition realm, this collaboration saw a legacy that, as the name suggests, a barber and a blonde came together to produce a complementary yet faryielding collection of talent. They distinctly managed to marry the relationship between barber and editorial hair that for so long have sat in completely different competitions. Jake and Paula met ‘on-set’, of the soon to be released Marvel movie Shang Chi. With Paula always admiring Jake’s work, their conversation evolved over a breakfast about how they could drive creativity and boost business and the industry. The first came in the production of a collection together created in the pursuit of really making people think. “We used mature models, a 62 year old man because we wanted it to look like a ‘relationship’ between two people. Are they father and daughter, mother and son, sister and brother – who are they?” Paula said. “Once we put the collection out it was about more than just the collaboration of two people. Anniss and Barton our photographers were really on-board with us and part of the journey. We wanted someone to partner with, not just someone to take our photos,” she continued. Paula even asked a guy in a coffee shop with a beard if he would be a model, affirming that their priority with the shoot was about finding a character and not just a standard model. “It’s also the difference between being Avant Garde to being just on the edge. We teetered with the idea of editorial vs reality and it was a six month process from when we starting talking, to bringing it to life,” Paula said. “The idea of gender came into play from the sense that hairdressing or barbering is not necessarily just male or female.” A much awarded barber himself, Jake pulled back from competitions over the last few years. “I stepped back and had a think about how I can use this platform to progress the industry. There are so many awards that 90 INSTYLE

are just an ego – the same goes for how people treat you after you win an award. We should always acknowledge those making a difference,” Jake said. “I think there’s a lot that needs to be said and done and acted on at the moment and changes within structures. Trying to curate this and get people behind it actively is a big thing. Nobody really acknowledged the work that we put in until we won the award,” he said. The meaning for Jake to get involved was largely beyond just him – he wants to shift people’s thinking when it comes to success and awards. Jake referenced a quote by Richard Branson where he was having a conversation with his teenage daughters about where to take education

“The idea of gender came into play from the sense that hairdressing or barbering is not necessarily just male or female.” PAUL HIBBARD.

“It’s so normal in society that when you come home your parents are taught to ask ‘how did you go in your test today?’ instead of asking ‘who were you kind to today?’ We really need to move away from the whole measuring of success,” Jake said. Jake and Paula entered separate categories in the AHIAs as well but Paula, having taken the award for NSW/ACT Hairdresser of the Year, cited how important it was to have Jake up on stage with her. This collaboration not only transcended awards categories but it transcended the norm, not just from a model perspective with 72 year old models mixed with younger – it was about celebrating ‘life’ for this highly passionate duo.


For the project, Jake and Paula were inspired by a lot of the men from the Silver Fox Agency, an agency for over 30s men. “There were lots of Italian men with great beards and coiffured hair that really inspired us,” Paula said. For Jake one of the questions in the submission was about what you will do if you win the awards – a question that always baffles him considering its something he believes is a daily process. “It’s something we are still doing – working on ourselves and what we do to help others and applying that direction into hair is what our industry should be built on, not just if we win,” Jake said. “Especially in the hair industry, there have been so many limiting labels and narratives around barbering in particular, causing a world of toxic masculinity and a lowered sense of worth by being a barber,” Jake said. For Jake this competition was purely as a platform to demonstrate the merging of barbering and hairdressing, blurring the lines around the two concepts, and demonstrating the power of collaboration at large.

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“I think that was a far greater achievement than any award could offer and, I’ll finish by saying, we have a lot more work to do,” he said. This was a partnership that means a lot more than meets the eye – not just to the industry across editorial and barbering but ultimately in the spirit of togetherness and unity through diversity. It’s a possibility that was touched on two years ago, before now becoming a reality just in time for the AHIAs in 2021. There’s so much out there around salons not being able to get staff and Jake believes it’s about connection and communication. Jake’s best and most surprising advice is that he really didn’t have a clear vision of what he was going to do from a hair perspective when going into this project – sometimes you just need to start cutting longer hair if it’s not working. “Don’t be attached to a desired outcome and move on from something that’s not working,” Jake said. As Paula agrees, a truly captivating collection is about creating something people look at and want to re-create or work with but also with an element of fantasy and unknown that’s part of your journey. In that way, Duality created a journey we hope to see more of, a true alliance, not just a collaboration but a relationship that spans every corner of our industry and into the hearts of all – even that random guy in a café that could be a potential model. It’s about mindset.



COMMMUNITY CHRIS HUNTER, OWNER OF WILLOMINA SALON, HOSTED THE FIRST EVER COMMMUNITY EDUCATION EVENT IN LATE MAY, OTHERWISE KNOWN AS COMMMUNITY 01. THE COMMMUNITY SERIES of events was built around the idea of hairdressing education that isn’t driven by products and brands and is available as a safe place and intimate education setting, starting off with such success that COMMMUNITY 02 is already in the works. It was also created around the need for more education and social gatherings in the wake of COVID-19, which negatively impacted this sphere. “COMMMUNITY is more than education, with its party atmosphere, nibbles, goodie bags and booze, the day is an awesome social day out for any one who attends,” Chris said. The series is further described as “fun educational events for hairstylists who think like artists”. The first event was hosted for 30 guests and presented eight haircuts from start to finish by a renowned line-up of hairdressers – 2017 Australian Hairdresser of the Year Jason Fassbender, Matt Jones of Edwards and Co, Alana Dunphy of WILLOMINA and Shane Crowe of Neighbourhood salon. For more information visit 92 INSTYLE

WITH AN AUDIENCE of more than 400 watching live from three countries and 35 guests on-site, the Magic Monday hair education event brought to the fore the importance of transformation in the salon industry and reinforced our role as creative individuals to continue to push the boundaries of inspiration. The night highlighted key elements of the piiq digital mirror, which has been designed to better connect stylists with consumers, by not only enhancing the experience on both sides, but also by enabling greater levels of transformation. Over 90 minutes the audience saw into the worlds and minds of five leading artists – Kobi Bokshish, Phil Barwick, Jake Williams, Tiffany Deceaux and Kristina Russell. Each gave an insight into their own journey of transformation, with Jake using Showpony Hair Extensions to dramatically transform his model, with a completely undetectable approach. Tiffany took hundreds of ideas behind crystallisation and how to morph that into a hair concept using ‘epsom salts’, while Kobi did a dramatically transformative precision haircut. Kristina shared important colour tips on Phil Barwicks’s model that had an edgy razor style cut – seamlessly merging colour, cut and style in this inspirational editorial setting. For more information visit


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ay hello to BLONDEE 2.0, the second location of this burgeoning salon empire, expanded under the direction of Faith Williams. The salon has opened in Morningside as a go-to destination for blondes, less than two years after the original salon was opened in Newstead. “It’s official, BLONDEE Morningside is open for business,” Faith said. “We’re so excited to see everything come to life. It’s been a lot of hard work, sweat and tears but here we are – we made it! We can’t wait for everyone to see the new space and get the BLONDEE experience in Morningside.” The salon hosted an opening event for VIP guests on June 11, debuting its salon aesthetic and its similar look and feel to the original location. “There are a few small changes and additions to make BLONDEE Morningside a bit unique, which we are really excited about. This time we have chosen some chic gold rimmed oblong mirrors, 94 INSTYLE


custom designed side tables, and gorgeous chairs wrapped in luxurious boucle fabric with beautiful carved solid oak round timber balls,” Faith said. The salon also boasts a large glass salon front providing natural light, and is conveniently placed near public transport and ample parking. It will have the same services, expertise and client experience as the original salon, and help the Newstead location with its 800-person waitlist. It’s been a big few months for BLONDEE, as BLONDEE Newstead extended its space in November 2020 to celebrate the salon’s oneyear anniversary. The extension features a long oval-shaped oak table equipped with all the vital workspace needs for clients. This popular area has been replicated in the second space as well. “Our clients absolutely love working away while getting their hair done at Newstead,” Faith said. “Sometimes they even enjoy an epic cheese board or a drink of their choice from our delicious drinks and treats menu. We’re so stoked to bring this experience to Morningside, and we hope everyone loves it as much as we do.” “From the minute I opened BLONDEE, it has been a huge success. The expertise, training, the team and our culture have all played a massive role in the growth of BLONDEE. I’m excited for the next chapter alongside my business partner and Morningside’s manager Holly Calligaro,” Faith added. Big things are happening for BLONDEE with no end in sight. For more information visit



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ust Cuts and VERTO have joined forces to tackle an important industry issue – the national skills shortage, and emerging hairdressers across NSW will be the benefactors of their joint venture. A new collaboration aims to attract more apprentices to the trade of hairdressing, with not-for-profit charity organisation VERTO exclusively signing up and registering all apprentices at Just Cuts. The program, which launched in February, is the first time in more than 30 years of operation that Just Cuts has employed apprentices Australiawide. It will open apprentice positions in NSW salons. “I’m so inspired by this opportunity we’ve put together in partnership with VERTO,” said Just Cuts CEO Amber Manning. “Just Cuts salon floor practical experience, combined with VERTO’s expertise in education and training gives these 50 NSW

apprentices a pathway to salon success with the industry’s top employer.” “According to Australian Government predictions, the number of hairdressers employed Australia-wide grew from 57,400 in 2014 to 73,300 in 2019. Unfortunately, this figure is still nowhere near enough with an estimated 82,000 going to be employed in this industry by 2025,” added VERTO CEO Ron Maxwell. “Just Cuts, VERTO and the State Training Services identified the need to address this skills shortage, because many metro and regional locations are crying out for highly skilled workers as demand continues to increase,” he continued. The term of the Just Cuts apprenticeships will be three years, including two years learning full-time at TAFE. Under the current Federal Government Apprenticeship incentive program, each apprentice will receive $1000 after completing the first

12 months of their apprenticeship, and a further $1000 at the successful conclusion of their apprenticeship. This will act as an incentive for apprentices to work in a national skill shortage identified industry and bolster the hair community at large. Merging the power of two important organisations to meet the needs of the local hairdressing industry couldn’t come at a more important time, after the uncertainties of COVID-19 and its difficulties for all hairdressers. It’s an important initiative now and always for local salons. Well done to Just Cuts and VERTO for doing their part to truly progress the hair industry forward. For more information about all upcoming Just Cuts apprenticeships visit https://www. For all other apprenticeship information, visit





aving landed in Australia from the UK seven years ago, Tom Cole worked his way up in institutional Sydney hair salons before opening Tom Cole Hair in Double Bay with ex-wife Moriah Rota in 2018. Fast forward a few years and after some solid soul searching, Tom is back in Double Bay – just down the road from the original salon he built but with a completely new aesthetic. Already welcoming a strong clientele of celebrities and influencers, it’s not hard to see why the 70 per cent female clientele are hooked on a touch of Tom. “I wanted my new salon to be different to all the other salons in Double Bay with a minimalist yet almost Morroccan feel - I wanted to achieve a blushed sandstone look throughout – not quite a pink but more of a dusty sandstone,” Tom said. To add textural detail without overcluttering the space, the paint was applied with a venetian plaster technique and filled with heavy texture that flows from the walls into the ceiling with curved finishes rather than sharp 90 degree angles - in colour Dulux Titahi Bay. “People are really noticing that it’s so different to other salons in the area, and with just 80 square metres of space to work with in such a prime location, it was important for the space to feel welcoming for all, and not cluttered,” he said. Securing the space was the hardest part, adjacent to Bills in a sought after street opposite the intercontinental hotel, success for Tom, in this case, is all about the company you keep. 100 INSTYLE

I’m so happy to be in such a sought after location but with a bit of a different clientele to the typical double bay clientele. It’s much younger and brings a fresher vibe to the area. It really is much cooler and fresher! The salon is already the meeting place of a distinctly Gen Y clientele and influencers with a discerning taste - the salon’s head Colour Director Dane Wakefielf is booked up until the end of October with this heavy waitlist a considerable achievement considering the salon has only been open six weeks at time of printing. “I’ve learnt from my first business and had some hard professional and personal lessons along the way and there are things that I didn’t want to take into my second salon. I took a year off to really evaluate what I wanted to do before I started the build,” Tom said. “I had to work on myself a lot in that year and think about if I was going to

open another salon what really would it look like to give it a point of difference in a competitive market. It was mentally a very tough and draining year for me but I’ve worked on myself and now have a space that really represents me,” said Tom. The biggest response when people walk into the salon is, “Wow, the space looks incredible.” It’s fresh and clean and doesn’t feel like a traditional salon. Lots of glass and natural light with nothing near the windows affords the space an immediate ‘walk in welcome’. “If you’ve got a welcoming space with natural light and plenty of word of mouth on the street, you grow quickly” said Tom. Tom has partnered with Orginal&Mineral for colour and retail and well as Oribe – going for both a luxury feel but also an element of health and environmental conscience was important. “Double Bay has been a little stagnant for


a while, it’s time to renew the area without losing that up-market feel,” he said. To bring the fresh desert vibes to Double Bay but without forgoing an element of luxury, Tom engaged designer Jordan Abram – well-heeled in hospitality venues, it was a new project for him where he combined different elements of hospitality that work well in a salon environment. In collaboration with Francesca Kanat from Something Chez design studio, Tom went in with a brief that gave this. Creative pair a little more freedom to run wild. “We established a look and feel that we thought was quite unique to Double Bay and also quite unique to a hair salon – we were really conscious not to go down that cliché hair salon copy and paste,” Jordan said. “We wanted to create something that wasn’t salon driven but was more sensory and experiential – something more welcoming that tied into the functionality of a salon space,” he said. With a male clientele also coming to the salon, it was important for the space to be fresh without being too feminine – it’s a classic style that’s as current as it is welcoming for all, you could almost mistake yourself for being in an arid desert climate in the foothills of Mexico. Tom and Jordan certainly took us on a journey by achieving these unique elements through textural tiles and touches of colour, without taking away from the overall blush and bright feel of the salon – there’s nothing that over-powers or draws your eye too much to one particular element. “For the handmade Moroccan tiles I was heavily inspired by the incredible green glaze that is traditionally associated with Tamegroute, one of the oldest villages located in the Draa River valley in southern Morocco. Tamegroute translates to ‘last place before the desert’ and they produce amazing glazes that use the rich golden sun of the Sahara in the baking of the clay. They are a true

act of craftsmanship which is reflected in the feature tile wall at the salon,” Jordan said. The handmade green Moroccan tiles were laid in a way that is ‘purposely imperfect’ to absorb the natural sunlight that floods the space, creating beautiful shadows and the reflection of light it also juxtaposes the new and the old – giving the salon a real handmade feel. For Tom and Jordan, the most challenging aspect was working with spatial limitations. “These limitations forced me to creatively re-design commonly disguised salon features, such as the colouring backroom and wash up sinks, and rather reveal them in the space as features. The concrete basin with custom, hand-shaped copper pipework and tap features is a highlight,” Jordan said. While the Moroccan green, blushed paints and browns may speak to the desert and the yin and yang counter feels more like a café counter top with the reversed elements and counter lines, ultimately the salon space has been designed to make clients feel like they’re at a social space to get their hair done. It’s already the Double Bay charmer, the man about town. It’s full of personality, just like Tom. For more information visit

“We are bringing the cool back to Double Bay,” TOM SAID.



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What are the Lakmé colours trending in spring? pring gives us that feeling of increased exuberance, energy and optimism. I think hair colour and fashion are influenced by these feelings. We will be seeing warmer brighter colour. Think sunny or vanilla blondes, pink coppers and cinnamon dimensional brunettes. How is this being expressed editorially?  Looking at the current fashion week shows in NYC and Paris we are seeing bright bold colours such as red with magenta and royal blue, and the fabrics are sheer, which can translate to dimensional glossy hair colour. Hair in a way can be an extension of fashion and fabrics, changing colour and texture each season to be on trend.  What Lakmé products and technologies are key to creating these trends?  Lakmé k.blonde for all your global on scalp lighting with up to 8 shades lift. Blonde ammonia free for basin balayage or Collage 0/00 to clean out old dirty blondes.  Collage Clair for highlighting and brightening my honey blondes, with the best results on someone who is naturally light and suits sunny blondes. These colours are so gorgeous and ideal for someone stepping away from bleach and want a softer regrowth.  My go-to red copper for the season is Collage 7/45 plus 8/44 and using the power of Collage Red Motion to get bright ribbons of coppers without having to lift with bleach is a game changer. Often to achieve a seamless global bright copper I use three different colours for different zones. I can always rely on Lakmé to achieve this. 104 INSTYLE


For my root shadows and low lighting, I favour Lakmé Gloss 7/61 and 9/60, as they deepen without any flat residue. Gloss 8/17 plus 6/00 achieve a beautiful cinnamon dimensional brunette. How can salons stay on trend? I translate trends to how to keep inspired about hair, because when you are passionate about what you create everything else falls into place creating a look for your clientele. Often for myself and my team, we can be inspired by fashion, nature or often just a total vibe of a person who walks through the doors of Bleachsunday.  I might see an image and have a creative day in the salon experimenting with what inspires me and making it into my own look. This often turns into makeup and styling and creating a mini shoot, used for social media content. It is great if you can start building relationships with models and photographers so you can work together on creative projects.  What is your favourite trending hue right now?  My favourite trending hue would have to be an iridescent pink copper, achieved with Collage 7/45 and 8/44 with a little of Gloss 10/20. What else is trending this season? Neutral colours with a hidden pop of colour. Placement is more subtle now moving away from the bold face frame. We might see this creative placement underneath the nape area or exterior panels near the ear. I love this fun peekaboo placement.   Lakmé is exclusively distributed by the Haircare Group. For more information visit or call 1300 437 436






anish haircare brand Zenz is redefining industry standards with its sustainability initiative that goes above and beyond the current industry requirements for professional beauty products. Zenz is leading the way in creating a healthier, more sustainable beauty industry and its only desire is for other brands to step up and follow in its footsteps. Made by the professionals for the professionals, Zenz aims to improve salon quality with products that are formulated using only the purest ingredients derived from the earth’s natural ecosystems. The Zenz concept encapsulates three main ideas - look good, feel good and do good. The ‘look good’ component ensures that Zenz products are developed in ways that are easy to use and will successfully yield the client’s desired results. Customer satisfaction is the main priority, which is why the team is continuously striving to develop products that are kind to hair and skin, as well as the environment.


The ‘feel good’ element encompasses creating a wellness experience for the client, pampering them with wholesome haircare enriched with organic and nourishing ingredients. Zenz prides itself on selecting the best combination of natural and organic ingredients without compromising on quality. Some of the key ingredients utilised in Zenz haircare line include aloe vera, avocado oil, almond oil and beeswax. Aloe vera and avocado oil combat dryness and soothe irritation with their moisturising properties, meaning they are great ingredients for relieving dandruff and hydrating dry scalps. Almond oil and beeswax both have nourishing properties which are best used to soften, protect and hydrate dry hair and split ends. Zenz is dedicated to sourcing only the finest ingredients that will help protect and rejuvenate hair that may be in need of a little TLC. ‘Do good’ refers to doing a good deed for hair health and the environment. Zenz is delighted to be affiliated with such highlyacclaimed certifications; its products are certified by a number of recognised labels including the Nordic Swan, AllergyCertified, EcoCert COSMOS Organic and Vegan Society. The Nordic Swan is the official eco-label for the Nordic countries and a guarantor for environmentally friendly and healthy products. AllergyCertified is an international certification which checks for allergens and harmful chemicals. EcoCert COSMOS Organic is an international certification of natural and organic ingredients, and Vegan Society is the international standard for vegan products. Zenz goes above and beyond, priding its product development on exceeding the maximum share of natural and

certified organic ingredients required by the certifications. The Zenz sustainability initiative continues to evolve as the team brainstorms different ways to reduce their ecological footprint. While products are already packaged from recycled plastics, the brand is seeking to further reduce its plastic consumption by developing a program which allows clients to bring their empty Zenz products into the salon to be refilled and reused. Additionally, Zenz is collaborating with ReSea to ensure the longevity of marine ecosystems. The scheme sees Ocean Waste Plastic collect waste from the world’s oceans 1:1 against the packaging weight of Zenz products. “In this way, we do something good every time a Zenz product is produced,” said the team. Zenz strives to actively contribute to the realisation of the UN’s Global 17 Goals for Sustainable Development. The goals include areas such as quality education, embracing clean energy, health of the environment and industry innovation. The brand’s dedication to environmental health does not end with the sustainability of its products. The team routinely offers courses providing industry education about working in a Safe Hair Salon with focus on health, eco-labels, laws and chemistry. In an industry that can be dominated by harsh chemicals and synthetic ingredients, Zenz is stepping into the spotlight as a pioneer and sustainability leader. With such a determined and headstrong approach to sustainable solutions, Zenz is reshaping the future of the hair and beauty industry. For more information visit




iiq is a hair salon game changer, revolutionising the salon industry with the mission to redirect money back into small businesses as its guiding ethos and with true innovation as its method. The groundbreaking product is a high-tech, digital platform that uses a smart mirror to provide clients with a unique, comprehensive salon experience. With this technology, piiq serves as a virtual stylist, employing AI facial analysis technology to give clients the opportunity to try out hair colours, create inspiration boards, compare their hair aesthetic to celebrities and style icons and much more. The product also functions as a virtual salesman, recommending personalised products tailored to clients and taking the oftenawkward task of selling retail products’ out of hairdressers’ sole jurisdiction. These recommendations are housed in each client’s piiq app, where clients can choose to purchase, with salons receiving the profit margins. piiq’s brand partners handle the inventory, packaging, and delivery. Starting in 40 salons, piiq’s beta testing phase saw salons increase retail sales by 250 per cent over a six-week period. The startup then added 100 more salons to the piiq family with applications through June, and more applications consistently encouraged. Other bold features of piiq include AI facial analysis, a 360° visual hair recording, social sharing capabilities, a hair inspiration library, interactive in-app quizzes, the virtual inventory with recommendations and in-app purchasing, a touch screen control panel, records of past appointments and more.


Going toe to toe with other international conglomerates such as Amazon, which recently opened a smart salon in London to boost retail sales, this homegrown product, led by industry icon Richard Kavanagh, turns the focus back on local salons, brands and businesses, elevating these business with digital innovation, attention to modern customer service and intelligent retail processes. “It’s become my personal mission to help salons ‘Amazon proof’ the salon industry,” Richard said. “I feel very strongly, that together, we can shift the momentum back into the hands of the small business owner. It won’t necessarily be easy, but as an industry, we know how to work hard, we know how to adapt, and most of all, we know how to serve.” Discover piiq and its mission to reclaim the industry and ensure money is in the hands of independent salons in a truly revolutionary way. For more information


JOIKEN CLICK ‘N CLEAN With Joiken’s new Click ‘n Clean, afternoons of hacking at nasty buildup with the end of a tail comb are long gone. Click ‘n Clean is a castor wheel that can replace most of those that are already fitted to your trolleys and stools. The wheel itself is completely detachable, and can be disassembled to easily loosen tangled, matted hair and product. The most work required is a little brush to remove bits and pieces that won’t let go, or you can even soak removed parts in hot soapy water overnight to wash away stubborn product. Once all the grime pops off, simply re-attach and the job’s done. Helping both hair and beauty salons alike and developed by professionals for professionals.

The EVY RESTYLE Hot Brush effortlessly restyles and re-creates your blow dry, delivering a salon-style look, every time. Designed for styling dry hair, and equipped with heat resistant nylon bristles and mineral-infused technology, you can also create waves, curls or smooth dry hair in minutes.The EVY RESTYLE Hot Brush has been created by stylists for stylists, offering a touch of affordable luxury and unmistakable style and sophistication.



DISPEL CLIPPER LIFE Dispel Clipper Life by Natural Look Australia is the perfect solution to your clipper and scissor cleaning needs. One quick spray delivers instant cleaning and cooling, while providing lubrication for blades. Dispel Clipper Life reduces friction, heat and blade wear, with regular use it will increase the life of the blades and help maintain efficient clippers.


LIGHT SCALE UP TO 10 This new Light Scale up to 10 is a charcoal bleach paste with lightening power up to 10 levels creates the perfect blonde, leaving hair healthy and hydrated as dark charcoal bleach paste delivers the absolute blonde results. The charcoal neutralises unwanted yellow/orange undertones while purifying the hair. With progressive processing time up to 90 minutes, it can be used with a heat source to accelerate processing time.

Call 1300 154 727




Boho Foil Duo Pack is the newest addition in Glide Hair Tools’ create, play, and inspire range. The Duo Pack was created with exceptional colourists in mind to unleash their creativity at every stage of the colouring process. Each box comes with 420 sheets of foil. There are 210 sheets of the original wide create, play, inspire foil and 210 sheets of the new boho foil so that you can mix and match. The foils are embossed to provide good grip with a lip to minimise leakage and are 100 per cent recyclable. At 28cm long and 15cm wide it is a flexible, lighter foil perfect for balayage and creative work.

Visit or call 02 8730 8847

ECO HAIR TIES Eco Hair Ties were born out of necessity in the surf and now loved by hairstylists for their robust, non-slip and snag-free styles. With a very detailed sustainable creation process we have made sure that these plastic-free hair ties don’t damage the hair and they can be used for everyday tying hair up, top knots and also to be used in salon for styling and creative work. Made in Australia, their mission is to ‘save the planet one hair-do at a time’ and utilising circular economy practices to ensure these truly are your eco-friendly hair tie option.

Visit or call 039 132 5086



Silver Bullet Limitless Volumising Hot Brush is designed with a rounded barrel and triple-layer, ceramic and nylon bristles with increased resistance. The result is superior grip and tension that allows the hot brush to get far closer to the roots, for an ultrasmooth, ultra-bouncy finish, free from unsightly frizz. With ultra-fast heat-up to 210°C and five temperature settings, Silver Bullet Limitless Volumising Hot Brush caters to all, especially curly, wavy and textured hair types prone to frizz.

CC Crème from CPR Hair is a leave-in Complete Care formula for correcting extreme damage of the Cuticle, Cell Membrane Complex (CMC) and Cortex. Formulated with the natural technology of Quinoa, Vegetable and Flax Seed Proteins, Carob and Grape Seed Extracts and Aminodew, this multipurpose solution deeply hydrates and softens hair, protects against heat and humidity and strengthens and repairs damage.

Call 02 9666 3611


THE BEE FOIL Create a buzz in your salon with the latest foil from Foil Me – The Bee Collection – Featuring Foil Me’s signature premium embossing and a hand drawn design of bees and beehives on a sky blue background. Foil Me will donate $1 from the sale of every box of The Bee Collection to assist The Wheen Bee Foundation, a notfor-profit charity promoting awareness and the importance of bees to our own food security and the health of our ecosystem.

Visit or call 0423 403 899

BF. CAPE The BF.Cape is a hairdressing cape that has been designed to provide comfort and privacy for mums and their babies, taking the stress out of salon visits. The cape makes it easy for mother’s to open the nylon cape with a unique flap and a simple way for mums to feed their babies at the salon. Made from a combination of soft cotton, spandex, waterproof protection layer and nylon, the cape slips closed when not in use. The clips open either side to provide easy and comfortable access for the baby.


EVO BOTTLE BLONDE COLOUR REMOVER Introducing bottle blonde, a professional lightening portfolio including a powder lightener, clay lightener and colour remover that provides maximum lightening power and flexibility with clean, even blonde results while respecting people and the planet. With performance at its core, the powder lightener and clay lightener provide colourists with the flexibility to achieve the lift they want while preserving hair strength and moisture. Plus, the unique combination of gentle persulphates and strong cleansing agents in the colour remover allows colourists to effectively remove all types of hair colour from colour-treated hair.


B SERIES BLONDE BOAR BRUSHES B Series Blonde Boar bristles are ideal for colour treated hair and fine hair. The blonde bristles give more shine than the black bristles, just a little, but a little goes a long way in the world of hair. The handle offers a comfortable grip. The metal cores provide great heat and shine and allow the hair to glide through the bristles easily. Made in Spain using traditional techniques, the B Series features Ibiza’s signature ergonomic cork handle for a lightweight, supple and supremely comfortable hand-feel. Cork is a sustainable material, harvested from the bark of the cork tree, which will then regenerate over time. It’s also anti-microbial and anti-viral.







ntroducing Tabatha by BeauTex, a salon specific collaboration between hairdressing phenomenon Tabatha Coffey and Brisbane-based clothing label BeauTex Designs. The range of hairdressing focused fashion pieces ticks all the boxes for today’s hairdresser, being stylish, functional, comfortable and sustainably driven all at once. The 2021 capsule collection is designed to be gender-neutral and inclusive of all body types. It is comprised of seven core styles, a waterfall jacket, a hoodie dress, leggings, a round neck top, harem pants, a tunic blouse and a tie front shirt. The range can be mixed and matched and styled up or down, with the brand releasing six new styles a year. The collection of workwear is sustainably sourced, bleach resistant, and ethically made, all created from 100 per cent RPET (repurposed plastic bottles) through a process whereby the RPET is flaked, pelletised and extruded into yarn and finally woven into a textile. BeauTex also 110 INSTYLE

“Because it is sustainable, ethical and good for the environment and it is good for people and gives back to charity, you’re doing really good by wearing this.” TABATHA COFFEY

only uses OEKO-TEX approved dyes, which are third party tested to ensure no toxins are released into the environment and waterways during the dying process. BeauTex is Global Recycling Standards certified and a member of Sedex, an ethical trade membership organisation that helps businesses maintain responsible practices and sourcing. The quality and durability of the products is also imperative to the brand. It uses four-way stretch technically woven polyester with moisture-wicking technology and each piece of the collection has been tested for the highest grade of anti-pilling standards whilst maintaining its bleach and hair resistant feature. The range is constructed in sleek black fabric in fashion forward, gender-neutral

designs durable enough to withstand harsh chemicals. It’s also crease free, quick drying and made with a cooling fabric, becoming an ideal every day outfit for hairdressers in all environments. Tabatha met BeauTex founder, Brooke Jones, while both were volunteering overseas for the charity Hair Aid, which helps those in poverty by teaching them critical hairdressing skills. This started a long term working relationship that fused Tabatha’s hair industry expertise with Brooke’s fashion skills and passion for conscious manufacturing. “Once I started in textile design and manufacturing, I became aware of the serious environmental impact that clothing manufacturing has on the planet, and that drove my passion for setting about


changing the process behind it,” Brooke shared. “Learning about the unbelievable amount of plastic waste combined with the end-of-life textile waste from workwear opened my eyes to what was going on, so I decided to offer a solution to the industry that tackled both.” “I wanted to have the greatest impact possible, and workwear was the way to do that by targeting an industry that mass produces textiles that are often overlooked, such as capes, aprons and promotional t-shirts.” This manifests in the collection in a variety of ways. The release of this capsule collection uses over 180,000 recycled bottles diverted to textiles for the first release. This saves over 3700 kilograms of carbon dioxide emissions, the equivalent energy of charging over 470,000 smartphones. As an example, the hero hoodie dress was developed over three years, with fabric that can take up to 190 days to make out of plastic bottles and fishing net. Suffice to say, this is not fast fashion, and is a collection anchored by the consciousness and care delivered into every piece. Tabatha’s immense expertise was used in all the details, informing style, relevance, comfort and efficiency for hairdressers across the industry. The pieces can be worn in salon, on set, backstage, while travelling and to meet all the necessities of the hair industry. Another hero piece, the multi-purpose Eco Stylist Bag, also keeps the hairdresser front of mind, with features such as an insulated bottom for hot tools, a built in scissor pouch and components that can be separated, making it six bags in one. This level of industry specific detail was devoted to every design.

“I am a born consumer and I love fashion,” Tabatha said. “Being in the hair industry and doing my fair share of Fashion Weeks and editorial work, and just consuming fashion and designers for our industry as well, I know what I like and I also know what’s comfortable to work in, especially if you’re standing behind a chair.” “You may be cold in the salon, but you don’t want a big jacket because it’s too uncomfortable or difficult when you have to work. I like to make sure I am covered but can still move around,” she added. “That was something I was mindful of, to make sure that it reflected that hairdressers work, we don’t just stand there and look nice in clothes, we actually work, and the clothes have to work with us to make sure that we don’t feel restricted or constricted in any way.” The sustainable and eco-conscious focus of the range is imperative, and proceeds of every sale will go towards Hair Aid, honouring both the collection’s starting point as well as its philanthropic spirit. It’s an angle that Tabatha says hairdressers can revel in and also share with clients, as they literally wear that important layer of their business as something of a uniform, starting important conversations and championing their salon ethos.

“So many hairdressers I meet are already doing an amazing job and working hard and to get into this industry we want to change things, we want to help and transform and transport people, it’s the natural inclination that most hairdressers have,” Tabatha said. “I think a lot of people feel they want to do more but we don’t know what to do because there’s only so many hours in the day and so many resources available and so many causes, and this is a way to feel really good when you’re wearing this and know you are giving back and making a difference by choosing these pieces.” “Because it is sustainable, ethical and good for the environment and it is good for people and gives back to charity, you’re doing really good by wearing this.” Tabatha by BeauTex is a comprehensive fashion game changer, using true innovation to prioritise the planet and working with one of the biggest names in the hair industry to create a collection particularly made for salon professionals. With comfort, sustainability, function and style all accounted for, Tabatha by BeauTex is ever thoughtful. Described as a collection of long-lasting and easy-care staples, these new pieces are a wardrobe essential. For more information visit






roving that blondes really do have more fun, Italian brand Lisap is introducing its Lightscale range, which strives to achieve the perfect blonde shade for each and every client. The range offers three products each tailored to cater to individual needs. Formulated with versatile ingredients such as charcoal and sugar, each product is designed to nourish and protect the hair while it undergoes a transformation. The flagship product in the Lightscale range is the Lightscale 10 bleaching paste, which offers a dual-action complex of charcoal and sugar. While the sugar provides surface-level protection, ensuring the cuticle is hydrated and the hair is invulnerable to damage, the charcoal works its magic neutralising unwanted undertones of yellow and orange in order to create the perfect blonde. Charcoal contains highly purifying, cleansing and detoxifying properties meaning it is the ideal ingredient to help maintain healthy, luscious locks. In contrast to Lightscale 10, Lightscale 9 is ideal for those desiring a warmer, less icy shade of blonde. This white bleach powder-based formula will lighten hair up to nine levels and is enriched with hair-loving ingredients that will protect


and restructure the hair as well as boost the lightening process. Sugar, amino acids, cysteine and glycine are combined to deliver optimal results. While the sugar protects and nourishes damaged hair, the amino acids penetrate the hair cuticle preserving the keratin structure. The cysteine and glycine act inside the keratin bonds to reinforce the hair and enhance the lightening process. In addition to Lightscale 9 and 10 the range also includes a colour remover, with two key ingredients of lanolin and rice starch. Both ingredients are eco-friendly and kind to hair, providing properties of nourishment and shine. Lanolin brings softness and hydration through its impressive moisturising properties and rice starch’s high Vitamin D allows permanent or demi-permanent colour to be gently lifted and hair porosity evened out. This product is effective in removing colour build-up, eliminating unwanted tones and evening out colour without weakening the hair structure. Lisap’s new Lightscale range can assist salons to lighten any hair type. These bold products remind the world that blonde is not just a hair colour, it’s an attitude and way of life. For more information or to purchase any of the Lightscale range call 1300 154 727


• Client retention rate: This is the percentage of your clients that rebook after 24 hours, or in other words your regular clients who just don’t book straight away. While you’re working hard to attract new clients, it’s important that your team is also creating loyal clients with great work and service. • Retail sales: Increasing retail sales is a great way to increase overall revenue. • Client satisfaction: A survey is the easiest way to measure client satisfaction. Try to keep it short and anonymous to get the most honest feedback from your clients. Any areas with less than 8 out of 10 are areas you might want to improve.


Set your goals



ey performance indicators (KPIs) are the numbers that tell you how your business is performing in various areas. There’s no guessing or assumptions - KPIs tell you exactly where your business is now, so you can make informed decisions, set goals and stay on track!


KPIs don’t lie

Just because you’re busy or your clients are happy, doesn’t mean your business is as profitable as it could be! The numbers don’t lie, so if you’re monitoring your KPIs, you’ll know if your business is the best it can be.

KPIs give you direction When you monitor your KPIs over time, it’s easy to see the impact that your actions are having and make changes or switch focus as needed.

KPIs motivate you Because KPIs are easy to measure, they’re a great metric to use to set goals for you and your team. Having a goal to work towards encourages everyone to work harder and seeing the positive results of their efforts can push everyone even further!

What KPIs are best to measure? There are lots of different KPIs, but for salons, spas and clinics, here are some basics to keep an eye on: • Revenue: Looking at your revenue over time is a great way to track your business growth. • Client rebooking rate: This is the percentage of clients that rebook within the first 24 hours. This is important because when clients secure a future appointment, you secure future revenue giving you more financial security.

Once you’ve identified which KPIs are most important for your business to focus on, you’ll need to set some goals so that you’ll know if you’ve been successful. Depending on which KPI you’re tracking you may need both business and individual staff goals. Remember to ensure your goals are SMART (specific, measureable, attainable, realistic and time-bound).

GET THE TEAM ON BOARD It’s really important not to overwhelm you or your staff, so set a few realistic goals and communicate with your team why they’re important to you and your business. Your staff will be more motivated when you work together to create a plan to achieve your goals. This may include setting individual goals for your team members and even incentivising their performance.

KEEP YOUR EYE ON THE PRIZE Don’t forget to monitor your success over time. Keep an eye on your KPIs using your salon software to see if they’re moving in the right direction or if you need to make some changes. Depending on the KPI you may want to compare your numbers to the month before, or to the same time period in the previous year. Monitoring your KPIs means you’ll know right away if a marketing campaign or staff incentive is working, or if it needs to be adjusted.

Isabella Castle is a marketer at Kitomba Salon and Spa Software. To learn more about how Kitomba can help you, visit or call 1800 161 101. INSTYLE 113




o now that we can share the exciting news, it’s time to explain just how we’ve been working on a brand-new version of Shortcuts! And this isn’t just any old update. We’ve revolutionised Shortcuts as you know it, and propelled it into the future of salon technology. Now there are so many reasons to be excited about Shortcuts 8.1 – it’s had a BIG glow-up for one, but there’s also been some innovative changes to its functionality that will transform the user experience for salons. User experience was our number one priority when creating Shortcuts 8.1 – drawing on modern design principles and strategies used by some of the leading technology providers around the world.

NEW LOOK AND FEEL With a new look and fresh feel, Shortcuts 8.1 introduces customers and new users alike to a new era of salon technology. There’s a few things to love about Shortcuts 8.1’s new look and feel including clean, fresh themes with updated, modern icons and one-touch action buttons designed to improve efficiency.  While 8.1 might look like a whole new software system, its design will still feel very familiar to you. Our talented product and development team created this new version based on Google design principles which ensures the user intuitively knows how to use and navigate their own way around the software without much help at all.

COMBINED VIEW APPOINTMENT BOOK Salons around the globe are moving towards a more blended model – meaning they’re starting to take more of both appointments and walk-in business. Traditionally businesses, such as salons in high traffic areas like shopping centres, were founded on managing walk-in business so swiftly that appointments weren’t necessary. With COVID-19 changing the world as we knew it, contact tracing and appointments became essential for walk-in businesses – crowds could no longer gather, and client details needed to be recorded at each visit. As a result, the combined view appointment book was born to handle both requirements. The combined single view of your booked appointments and walkins makes managing your appointment book easier than ever, with


intuitive design changes to the appointment schedule, a refresh of the appointment touch tip and loads more coming your way.

WALKIN MANAGER IMPROVEMENTS Walk-in businesses rejoice! There’s been some major improvements made to the Walkin Manager to make your guests’ experience so much smoother. You and your guests are in for a much more efficient and intuitive experience thanks to one-touch action buttons, group checkouts and improved visibility on service and wait times. You’ll also be able to see the current service status, such as in progress, finished, or running over, more clearly in text for inservice visits. When you can see exactly where all your guests are in the queue and how your staff are handling the services, you are much better equipped for managing guest expectations.

POINT OF SALE IMPROVEMENTS One of the most used and depended upon features of Shortcuts – the Point of Sale – has received a bit of a nip and tuck as well. We’ve made big leaps to the design and functionality of the ever essential Point of Sale, which means the amazing experience your guests have during service continues throughout their visit and beyond.

CLIENT SEARCH UPDATES There’s nothing worse than a clunky client search and client database when you’re on the go and need to look up their details ASAP. That’s why we have made it simpler to search and manage your client database across all your locations. From now on, you’ll simply need to type their name, phone or email address directly into the search box and clients will appear, no matter where they’ve visited.

Ready to learn more about the new Shortcuts 8.1 version? Of course you are! Visit to register your interest. Jo Burgess is a co-founder and the VP of Evolution at Shortcuts. As one of the key visionaries of this industry-leading brand, Jo has seen many technological innovations since she first installed Shortcuts in her salon more than 25 years ago.


Is the ultimate hair colour formula. With breakthrough innovative COLOUR-in-CORE Technology colour is locked into the hair providing excellent colour long lasting results with an amazing shine. Colours are arranged in 7 shade categories with 39 colours ranging from level 3 to level 13, each with a clear colour tone. SIMPLE TO USE WITH STUNNING RESULTS

THE CRYSTALLIZING STRAIGHT SYSTEM THE Ultimate straightening. Unbelievably soft, BLEACH smooth hair. MASTER A unique bleaching system using Bond Technology – ideal for everyday bleach challenges.








Luxury haircare for retail and in salon use

EKI is the official Australian distributor of Shiseido Professional and Arimino Hair Products. For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit Mobile: 0404 831 488 | Email: or Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia


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INSTYLE July-August 2021  

INSTYLE is Australia’s leading hairdressing industry magazine and is an authoritative source for news, reviews, interviews and inspiration f...

INSTYLE July-August 2021  

INSTYLE is Australia’s leading hairdressing industry magazine and is an authoritative source for news, reviews, interviews and inspiration f...

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