INFEATURE
GLOSS Game
Redken’s new Shades EQ Gloss hues range from pastel dreams to every shade of grey, allowing your colour wheel to span the scope of your imagination.
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ou may already be addicted to the iconic Shades EQ Gloss range from Redken, noted as professional liquid demi-permanent hair colour that’s more akin to a conditioner, and its new launches are set to be your updated 2018 addiction. With pastel variations and grey tones, colour in 2018 will officially be more creative, versatile and on-trend than ever before. The colours are renowned for their technological advantages. Comprised of an acidic pH and ammonia-free formula, the use of Wheat Amino Acids is utilised to condition the hair and promote shine. The fashionable hues allow clients to be bold without the commitment necessitated from permanent colour, and the Shades EQ Gloss range can even be used to freshen up the hair, with a glaze, tone correction or blending service, without lifting the hair’s natural pigment. The colours can also be employed as a shine boost, using the titular gloss function accordingly. “The Shades EQ Gloss range does not change the natural hair colour so it’s great for zone toning highlights or counteracting unwanted tones, it also leaves the hair feeling thicker and glossier,” explained Redken colourist Sheree Knobel. “I love the consistency. It’s a gel so it’s almost see through unlike cream toners, and it lasts up to 6 weeks so is non-committal.” With a wealth of experience in experimenting with the colours, she also lauded the products for their treatment properties, gentle fade, blending capabilities and high shine. With the new launches, Redken are suitably on trend, offering four pastel hues of Pastel Peach that balances pale orange and pink tones, Pastel Pink that enhances its blush tone with violet, Aqua Blue that is renowned for its dual radiance and warmth, and Silver Green, a glass-like colour with metallic shimmer. The bold, makeup inspired shades allow colourists to make their own version 64 INSTYLE
of pastel, customising results by mixing the tones with existing Shades EQ colours, or using various amounts to correct, wash or tone an existing look. “Pastel hair is fun and we all need a bit of fun in our lives!” Sheree enthused. “Fashion is more eccentric and hair is filling these trends and mirroring the playfulness. These days our guests are becoming more experimental. It is now socially acceptable to have pink hair or green hair on any age group.” From one bona fide trend to another, the range’s next headline launch is a collection of greys. The vast collection, titled Shades EQ Silver Glosses, spans from celebrating natural silvers to strong chrome hues. The Redken team, led by global hair superstars Redken Global Colour Creative Director, Josh Wood, and Redken Creative Director, Guido Palau, collaborated to test the colours themselves, creating a current and seriously trendy grey look for Redken muse Jetta. The range provides the necessary colours, on set and in salon, to personalise natural or coloured grey hair looks, adding dimension with tones of pearl, ash, titanium and chrome. “I think grey is going to be around now. In beauty, all of the barriers are being broken down really fast in every way, and grey is just another barrier,” Guido said. “I think it’s something that women and men are going to embrace. Women look really chic and men look super handsome with grey hair, so why would you want to hide that?” Part conditioner, colour, styling aid and finishing tool, Redken Shades EQ has always been the pathway to fresh colour with health and opulence at the forefront. Pastels and Silver Glosses are the new trend-focused and necessary additions to the ever expanding colour wheels your clients crave – maximise these hues and expand your colour repertoire to keep up. For more information visit www.redken.com.au
