Appliance Retailer February-March 2022 by The Intermedia Group

APPLIANCE

SERVICING THE INDUSTRY FOR 26 YEARS

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// FEBRUARY / MARCH 2022

HOME CAFÉ

PREMIUMISATION TREND CONTINUES TO DRIVE MACHINE PURCHASES

ROOM HEATING

AT-HOME COMFORT MORE IMPORTANT THAN EVER

LEADERS IN SUSTAINABILITY OUR INAUGURAL REPORT ON THE INDUSTRY’S SUSTAINABILITY JOURNEY

MOTHER’S DAY

TOP APPLIANCES AND TECHNOLOGY GIFTS

FLOORCARE

HEALTH AND HYGIENE MORE PROMINENT

www.artusi.com.au

EDITORʼS NOTE AR

Omicron puts more pressure on trade

Appliance Retailer is published by Charted Media Group Pty Ltd (a division of The Intermedia Group Pty Ltd) ABN 47 628 473 334 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Publisher James Wells james@intermedia.com.au Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au National Sales Manager Ben Curtis bcurtis@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Subscriptions 1800 651 422 subscriptions@intermedia.com.au The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests. The wrapping used in the delivery process of this magazine is 100 per cent biodegradable.

t was the second Covid-induced Christmas but adding further pressure to major supply chain issues was the Omicron variant causing staff shortages and putting fear back into the community. Despite this, December trade was strong for electrical retailers across the country, driven by solid sales in TVs, small appliances, and personal care products. Mastercard Spending Pulse research confirmed that household goods was the top performing retail category in December. Despite continued heightened demand for consumer electronics and appliances, sales for the first half of the financial year at JB Hi-Fi slipped into negative territory across the group, although sales were up double-digits over a two-year period. Kogan.com experienced a 19% drop in gross profit for the half, blamed on supply chain interruptions and associated fluctuations in demand, coupled with increased logistics and marketing costs. Myer reported a 12% increase in total sales for the five months to 1 January 2022 but flagged that Omicron has had a negative impact on trade since Christmas. Wesfarmers shared a similar sentiment saying that trade weakened in the last two weeks of the 2021 calendar year and foot traffic has remained subdued in January. But some retailers are confident that business will kick back into gear as we move further into the year as households

continue to make home improvements and delay any international travel plans. One retailer excited for the year ahead is Whitfords Home Appliances as it prepares to open the doors at its new Sydney showroom in Camperdown and celebrates 100 years of trading as a familyowned business. Read more on page 10. January 2022 also saw the return of the Consumer Electronics Show (CES) in Las Vegas which looked very different to previous years with most of the industry shying away from the opportunity to attend the major exhibition. Read the product highlights from the Show floor on page 12. In this edition, you will also find our inaugural Sustainability Report as sustainability becomes a persistent trend that demands more attention and focus. Appliance Retailer has spoken to brands in the appliance and consumer electronics industry that are contributing to a better tomorrow through more sustainable supply chain processes, greener products and packaging, industry partnerships and other marketing activities. We also highlight the key goals and targets that have been set for the years ahead to 2050. Read more on page 31.

Editor Emily Bencic

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AR CONTENTS

10 17

A SIMPLE AND STYLISH COFFEE EXPERIENCE The new De’Longhi Magnifica Evo features intuitive, easy-to-use controls and a modern stylish design to complement any kitchen. The simplified control panel displays coloured recipe icons for easy selection, offering a range of delicious, one-touch coffee recipe options curated to Australian tastes. The integrated grinder and the high-performance brewing unit doses and tampers the powder just like a professional barista, to guarantee the optimal infusion pressure to extract the perfect espresso. With models available with either the new 220ml single serve LatteCrema system or a traditional steam wand, it’s ideal for both new and experienced ‘at-home’ coffee makers. Creating the authentic barista coffee experience at home with the new De’Longhi Magnifica Evo has never been simpler – or more stylish.

Appliance Retailer February / March 2022

IN THIS ISSUE VOLUME 28 / ISSUE #1

EDITOR’S NOTE

Omicron puts more pressure on trade

Staff shortages coupled with heightened community fear.

NEWS

Smeg officially brings La Pavoni to Australia

Demonstrating the brands’ shared Italian heritage and commitment to product quality and iconic design.

Mitsubishi Electric expands into air treatment category

A new premium air purifier and dehumidifier made in Japan promise high quality engineering and market leading performance.

Whitfords finds new home following forced farewell from Five Dock

The Whitfords showroom has relocated to neighbouring inner west Sydney suburb, Camperdown as it celebrates 100 years of trading.

CES returns to Vegas with new safety measures

Show highlights from the major brands including Hisense, LG, Samsung and TCL.

FEATURES

HOME CAFÉ

The overall domestic coffee machine market remains steady as demand continues to shift from capsule machines, toward automatic and manual machines.

ROOM HEATING

More consumers are seeing the benefits of using an air conditioner not just in the summer months but also as a form of heating during the colder months.

MOTHER’S DAY

The benchtop appliances and personal care products expected to be on Mum’s wish list this Mother’s Day, from multi-cookers and mixers to sandwich presses and straighteners.

FLOORCARE

Handstick vacuum cleaners continue to drive the category forward in combination with more affordable robotic models as health and hygiene concerns remain key considerations.

WHAT’S HOT

Pick of the crop

Smeg dishwashers receive certification of 99.9% germ removal, Magimix Cook Expert and BeefEater Bigg Bugg BBQs. www.applianceretailer.com.au

AR NEWS

Smeg officially brings La Pavoni to Australia Smeg has confirmed the arrival of espresso machine pioneer, La Pavoni, into Australia, after acquiring the brand in September 2019. La Pavoni introduced the original espresso machine in 1905 with the launch of the patented Ideale using the principle of steam production. Fellow Italian brands, Smeg and La Pavoni are both family businesses and share a devotion to innovation, design and superior quality. “We are delighted to offer La Pavoni to the Australian market, demonstrating our shared Italian heritage and commitment to product quality and iconic design. The alignment will offer our retail partners another opportunity to engage with coffeeloving consumers, especially those who appreciate authenticity and innovation as much as a fine espresso,” Smeg Australia managing director, Wayne Campbell said. La Pavoni’s premium handmade collection includes three categories – the Lever for full control over the extraction

process, the Semi-Professional combining quality and convenience, and the Grinder taking cues from commercial grinders to accompany the Lever and SemiProfessional machines. La Pavoni is available in-store and online from selected Harvey Norman, The Good Guys and Peters of Kensington stores and online from David Jones, in addition to specialist coffee retailers. The Lever LPLEXP01AU Expo 2015 retails for $1,990, the Semi-Professional LPSCCC01AU Cellini Classic retails for $2,990, the SemiProfessional LPSGEV03AU Botticelli Dual Boiler with PID, retails for $4,390 and the Grinder LPGJDL01AU Jolly Dosato Lusso retails for $790. La Pavoni team members are available virtually and face-to-face, when permitted, to assist with product and sales enquiries. In-store activations will commence in stores in February 2022. A collection of premium accessories including tampers will be available later this year.

The La Pavoni Lever LPLEXP01AU provides full control over the coffee extraction process.

Thorn Group has sold the assets of its Radio Rentals business to Credit Corp Group for circa $45 million.

THORN SELLS RADIO RENTALS BUSINESS IN $45 MILLION DEAL Thorn Group has sold the assets of its Radio Rentals business to Credit Corp Group for circa $45 million. The sale follows the closure of Radio Rentals stores and the transformation to an online retailer in 2020. The proceeds will enable Thorn to accelerate the growth of Thorn Business Finance in line with its focus on becoming a competitive specialist financier dedicated to business finance. Thorn Group CEO, Pete Lirantzis said the sale of Radio Rentals represents an “excellent outcome” for shareholders as it has delivered the maximum immediate value from the consumer finance business.

Appliance Retailer February / March 2022

“This allows us to focus on Thorn’s Business Finance offering, which is now offering a digital-first debtor solution to small and medium sized businesses across Australia through integrated accounting and finance software platforms. We plan to expand this offering as a key plank in our corporate growth strategy,” he said. Thorn’s business finance offering was launched in pilot stage in early 2021, adopting the Thornmoney brand with a digitally supported debtor finance product. In early 2022, Thorn will launch a digitally enabled equipment finance offering to leverage existing distribution relationships and customer base.

NEWS AR

DYSON DEBUTS VIRTUAL REALITY STORE FOR CUSTOMERS Dyson is doubling down on its directto-consumer retail offer with the introduction of the Dyson Demo VR store that enables consumers to experience and test Dyson technology from anywhere using a VR headset. The new Dyson Demo VR store allows customers to trial, test and understand Dyson’s products in a virtual environment with some of the same visualisation and simulation technologies that Dyson engineers use to prototype, test and develop new products and software in the lab. The virtual experience will be paired with newly launched live streamed events on Dyson’s direct websites and one-on-one video demonstrations hosted by Dyson experts. Phase one offers product demonstrations of the Dyson Supersonic hair dryer, Corrale straightener and Airwrap styler, as well as the Dyson V15 Detect cordless vacuum. Customers can also look inside each piece of technology to understand how it works through visual animations and interviews with Dyson engineers. Future releases will

Using the Dyson Demo VR store, customers can look inside each piece of technology to understand how it works through visual animations and interviews with Dyson engineers.

include a virtual shopping experience with the functionality to speak with a Dyson expert from home. “Dyson Demo VR means we can now bring our technologies to life for our customers in ways that were previously beyond imagination. Applying the same technologies and tools already used within our labs, we can explain better how Dyson machines work and why

they make a difference. All of this can be done using our design data. We can show people a virtual product operating in a virtual room but using the product software – it doesn’t get much more realistic,” Dyson e-commerce director, Sean Newmarch said. The Dyson Demo VR is now available through the Oculus store with updates and improvements to the technology over time.

JB Hi-Fi and David Jones sign on fraud management firm Riskified Fraud management platform, Riskified has welcomed JB Hi-Fi and David Jones as partners to coincide with its expansion into the Asia Pacific region with the opening of a Melbourne office. The Israeli-founded company has identified Australia as a key growth market and will focus on its local expansion strategy by assisting online retailers to eliminate fraud and enable safe ecommerce without creating friction at checkout. Riskified country manager for Australia, Nathan Joel said the Covid-19 induced surge in online shopping created fulfillment and fraud challenges for Australian retailers, with legacy antifraud systems unable to keep up. “Ecommerce growth comes with an increase in fraud, which is not usually managed efficiently with the current tools available to merchants. Due to legacy fraud tools, payment failures, and high-friction verification methods, ecommerce merchants lose billions to false declines, chargebacks, and cart

Riskified country manager for Australia, Nathan Joel.

abandonment. Given our ongoing work with leading global online players we know we can change that,” he said. “Riskified has created a solution to maximise revenue while also managing fraud, and without compromising the customer shopping experience, which is key to conversion.”

For one Australian retailer, Riskified delivered a 6% uplift on their online approval rate, enabling more customers to complete checkout, generating extra revenue for the retailer. In the last six months, Riskified detected multiple groups of fraudsters targeting Australian ecommerce retailers. These fraudsters attempted to use stolen credit cards to make online purchases from retailers, and then sell the stolen products on third-party websites such as eBay. In addition to saving retailers millions in lost revenues, detection of the fraudulent transactions also helped them protect their customers and their brand reputation. The expansion of Riskified into Melbourne was made possible with support from Invest Victoria, the Victorian Government’s investment attraction agency, which fosters long-term prosperity by enabling business opportunities and providing facilitation support.

www.applianceretailer.com.au

AR NEWS

MITSUBISHI ELECTRIC EXPANDS INTO THE AIR TREATMENT CATEGORY Mitsubishi Electric has released two new premium air treatment products into the Australian market, the MA-E85R-A Air Purifier and MJ-EV38HR-A Dehumidifier. Both products are made in Japan, promising high-quality engineering and market leading performance. The MA-E85R Air Purifier helps improve indoor air quality and reduce exposure to common asthma and allergy triggers, including dust, pollen, pet allergens and some gases. Unlike other products available in the Australian market, the Mitsubishi Electric MA-E85R Air Purifier features an auto cleaning pre-filter that rotates and collects dusts into a compartment for maximum performance. Premium product filters include a high performance twolayered HEPA filter, capable of catching up to 99.97% of ultra-fine particles in the air, down to those as small as 0.3μm; a 500g activated carbon filter which removes harmful gases and unpleasant odours; while the platinum catalyst filter uses nanotechnology to absorb various odorants and deodorise the air. The MA-E85R also offers a three-step clean light monitor which indicates the levels of indoor air contamination for dust, PM2.5 small particles and odour, as well as smart search sensors to detect airborne allergens and pollutants. Mitsubishi Electric Australia business development executive, Jean-Marc Adele said, “The MA-E85R Air Purifier is an exciting addition to the market, bringing with it almost 50 years of expert knowledge and Japanese engineering by Mitsubishi Electric. The device’s Smart Search Sensors are incredibly advanced, with high precision PM2.5 and odour sensors continuously scanning the room to detect and capture airborne allergens and pollutants.”

The Mitsubishi Electric Air Purifier MA-E85R-A features an auto cleaning pre-filter that rotates and collects dusts into a compartment for maximum performance.

The MJ-EV38HR Dehumidifier features precision humidity control designed to remove excess moisture from the air and maintain a comfortable level of humidity year-round helping reduce the risk of dampness and mould in homes. Inverter technology constantly adjusts the power and running speed of the compressor according to the humidity level in the air, resulting in a more energy-efficient operation. The direction of airflow can be set for upward, to the rear or wide. The MJ-EV38HR Dehumidifier boasts intelligent laundry and air purification modes to balance moisture levels indoors, while an Auto Eco mode allows users to set the desired humidity level between 50% and 70% and the unit will automatically turn off or on accordingly.

Kmart opens new store in Melbourne’s Highpoint shopping centre Kmart has opened its doors at Highpoint shopping centre in Maribyrnong, Victoria with an official ribbon cutting ceremony. The store is open from 8am to 10pm Monday to Friday and 8am to 8pm on weekends. Kmart CEO, John Gualtieri said, “We’re excited to welcome Melbourne’s west into our new Kmart Highpoint store, bringing our store network to 326 stores. Highpoint is such an iconic shopping destination, and we are thrilled to be officially opening our doors here, giving customers access to our great value, on trend products.” Highpoint regional general manager, Rachel Duggan said, “Our shoppers have a strong appetite for Kmart’s fashion, lifestyle, kids and homewares offer, where accessible and affordable products don’t compromise on value and quality. We’re thrilled to

Appliance Retailer February / March 2022

Kmart has opened at Highpoint shopping centre in Maribyrnong, Victoria.

finally welcome the retail giant in the centre during an exciting time when Highpoint is expanding its lifestyle and fashion categories – further cementing Highpoint as the most in-demand shopping centre in Melbourne’s west.”

To celebrate the official opening, Kmart held a range of activities including kids arts and crafts activations, cupcake giveaways and more. Kmart joins other major retailers including Big W, David Jones, JB Hi-Fi and Myer.

NEWS AR

Target transforms cloud-based supply chain management system Target has migrated its Demand Chain Management (DCM) architecture to Teradata Vantage in the cloud delivered as-aservice on Amazon Web Services (AWS). DCM is a solution suite that utilises customer demand data to help Target develop accurate daily or weekly sales forecasts to ensure instore and online inventory are available. Continuing its relationship with Teradata, Target selected Vantage for its enterprise scale and performance in the cloud, flexible deployment options for multi-cloud environments, and suite of analytical and data management capabilities. With AWS, Target has improved its digital presence with a faster and more resilient ecommerce platform at 90% lower infrastructure costs, while improving the checkout experience by updating online store inventory in-real time. With Amazon DynamoDB, a fast and flexible NoSQL database service for applications of any scale, Target now updates inventory lists and product availability on its website easily and at scale. Using Amazon Elastic Kubernetes Service (Amazon EKS), which provides flexibility to start, run, and scale Kubernetes container applications in the cloud, Target accelerated the deployment of new online store features from two months to one day. In addition, Target was able to launch a new search function that makes it easier to find products on the site and provide additional relevant product recommendation. Using Amazon Redshift, a cloud data warehouse, and AWS Glue, a serverless data integration service, Target built a data platform that analyses consumer insights to tailor product promotions and personalise the shopping experience. Target Australia general manager for technology, Samantha McIntyre said, “As part of our ongoing work to modernise our DCM technology stack, we knew we had to leverage the cloud

Target recognised the need for the latest analytics innovation to understand demand and supply chain performance, accurately predict consumer demand, and align inventory exceptions at a more granular level.

for our data analytics platform. We recognised that we needed the latest analytics innovation to help us understand demand and supply chain performance, accurately predict consumer demand, and align inventory exceptions at the most granular level of store SKU, and to aggregate views across our entire business.” In 2019, Target launched a company-wide AWS Skills Guild, a comprehensive skills enablement program to build cloud fluency. Since then, all Target technical employees have achieved an AWS Certification. Technical teams, executive assistants, store managers, finance teams, inventory staff, and executives undertook training and earned AWS Certifications to validate their cloud knowledge.

AUSTRALIA POST APPOINTS EXECUTIVE GENERAL MANAGER Australia Post has appointed Leonie Valentine in the newly created role of executive general manager for customer experience and digital. Valentine joined Australia Post in January 2022 to lead key functions including customer services, digital channels, data science, payments, and financial services. She brings deep experience to the role having worked at Google, CSL and Telstra and has more than 25 years of experience in sales, marketing, and operations. In her most recent role, Valentine was managing director for Google Melbourne. Australia Post group CEO and managing director, Paul Graham said this new role reflects the organisation’s strategic direction and focus on customer experience and digital transformation.

Australia Post executive general manager for customer experience and digital, Leonie Valentine.

“Australia Post has never been more relevant – with millions of Australians relying on us each and every day during the pandemic to provide essential supplies and connection with the

community. The key opportunity for us now is to work with our customers to ensure we are creating new products and services to meet their changing needs, and providing exceptional customer service every time,” Graham said. “Leonie’s global experience at Google will help lead us into the next chapter as we continue to transform our business. Whether you transact with us online, in a Post Office or through your favourite retailer, the customer experience should be seamless every time. “We continue to make significant investments in our app, tracking capabilities and other digital channels and with the support of the whole Australia Post team, I am confident Leonie will sharpen our focus on how we leverage and expand our digital presence.” www.applianceretailer.com.au

AR RETAIL PROFILE

Whitfords finds new home following forced farewell from Five Dock BY EMILY BENCIC

Top left: Whitfords director, Ben Whitford in front of the Smeg display in the Whitfords Camperdown showroom. Top right: Bertazzoni display in the Whitfords Camperdown showroom. 10

t was October 2019 when the Whitford family were officially informed by the NSW government that their land where their business had been for decades was being acquired for the construction of the Sydney Metro. Their showroom had been operating out of the same Five Dock premises in the heart of Sydney’s inner west since 1922. “It was a stab in the heart for the whole family,” Whitfords director, Ben Whitford told Appliance Retailer. “My father Andrew, my grandfather John, Aunt Belinda and Uncle Peter, did not see a vision to continue the family business. However, I was very keen to continue operating, so I spent 18 months discussing the myriad of options available to me to continue the family name and a business which has survived the rollercoaster that the electrical industry is renowned for over many decades. The BSR Group has enabled me to keep the Whitfords name alive,” he said. “BSR Group’s Designer Appliances national program has been well received by independent retailers, such as ourselves. We receive marketing and financial support as well as the BSR head office teams who are supportive and efficient to work with.” Whitfords moved from the Five Dock showroom in August 2021 and after a tumultuous year of searching for a different location, the business finally found its new home in the neighbouring suburb of Camperdown. “It was tough finding a new space because our options were too far from Five Dock, too small

Appliance Retailer February / March 2022

or too large, so when the Camperdown space became available, we jumped at the opportunity,” Whitford said. The space was previously occupied by Barbeques Galore and measures around 1,000 square metres on a single level. This compares to around 1,600 square metres at Five Dock, which was across two levels and included an on-site warehouse. “Our new Camperdown showroom provides great exposure on one of Sydney’s busiest roads with shop front windows spanning 42 metres on Parramatta Road. On-site parking was also important for our customers. We wanted the showroom space to be kept as open as possible for easy floor traffic and to be aesthetically pleasing to the eye on entry. We’ve kept certain elements the same such as the ceiling architecture and lighting, we polished the original wooden floors to maintain the building’s heritage look and feel,” Whitford said. The core suppliers who supported Whitfords in Five Dock have continued their support in Camperdown. “Each brand has a little more display space than Five Dock due to the different layout and different opportunities.” When possible – Covid permitting – Whitfords will offer live cooking demonstrations and host supplier trade nights. “Our working kitchen is ready to go. We’ve also created an alfresco wine area, as the alfresco category picks up, particularly for suppliers who offer BBQs with cabinetry, such as Artusi, BeefEater and Capital. We’ll also have a walk-in Vintec wine cellar for a more unique experience.”

RETAIL PROFILE AR

“

The space was previously occupied by Barbeques Galore and measures around 1,000 square metres on a single level.

The shop front windows span 42 metres on Sydney’s Parramatta Road.

Beko display in the Whitfords Camperdown showroom.

Zip Water display in the Whitfords Camperdown showroom.

”

He added: “For the rest of the showroom, we’ve honed in on the product selection by showcasing a range of options, for example a basic oven to the most premium oven, to show that there’s something for everyone.” Speaking more broadly on business conditions, Whitford said business has been good, supported by solid online sales and a strong renovation market, which he believes will continue for the foreseeable future. “People still have money to spend because they aren’t travelling overseas as early as they’d expected. Stock remains a significant issue, but customers are more understanding now. Before Covid, people were complacent with delivery times but over the last two years, everyone has learnt that logistics are more complex now and if they are after something specific, they are willing to wait longer. “All retailers are in the same boat in relation to stock levels, so it really comes down to customer service and that’s what we do well.” As for changes in consumer behaviour and the most noticeable trends, Whitford said: “We’ve noticed customers venture back to older style aesthetics with upright cookers growing in popularity. Built-in cooking is still huge but freestanding models have picked up, especially since we’ve moved to Camperdown, which likely reflects the types of homes in the area, but also the expanded options available in the market, not only in terms of design, but also functionality. “People are also getting more adventurous with their aesthetics, moving away from stainless steel and white towards black, but also colours, among those who want to make more of a statement.” The new Whitfords showroom is scheduled to officially launch in early March with a huge go-tomarket strategy planned across radio, billboards, and flyers to capture existing clients and reach new customers. “Whitfords is also celebrating 100 years of trading this year, which will be integral to our marketing efforts, coupled with our continued focus on being a family-owned business. We are excited to open our doors and serve our customers – both existing and new.” The Whitfords showroom will trade Monday to Friday 9am to 5pm and Saturdays 9am to 4pm. AR www.applianceretailer.com.au

AR CES REPORT

CES returns to Vegas with new safety measures The Consumer Electronics Show (CES) made its return as a live in-person exhibition in Las Vegas for 2022, but the world's biggest technology show looked very different as it welcomed visitors from around the world in the grip of the Covid pandemic. Tech Guide’s Stephen Fenech, who was on the ground in Vegas among reduced attendee numbers and exhibitor stands, provides a rundown of this year’s Show. TOP RIGHT: CES 2022 Large empty spaces in the Las Vegas Convention Centre Central Hall BELOW: A green sticker meant you're OK with handshakes, a yellow sticker meant it's only elbows and fist bumps while the red sticker meant no touching at all but happy to wave hello. Photo credit: Stephen Fenech.

espite smaller crowds and more empty space with companies like Lenovo, Microsoft, Amazon, Google, and Mercedes making the decision to withdraw from the Show, the halls still had the same buzz as previous years, according to Fenech. “Members of the media, retailers, analysts and smaller exhibitors also decided to stay away this year due to the Omicron Covid outbreak. But the Consumer Technology Association (CTA) had strict policies in place to keep both attendees and exhibitors safe,” he said. “The Central Hall of the Las Vegas Convention Centre, where major brands like Samsung, Sony, TCL, Panasonic and LG are located, had lots of empty space between booths. “Sony’s stand was mostly empty with exhibits on the edges of their space, but it appeared to be business as usual for Samsung, Hisense and TCL. “Samsung once again had the largest booth at CES, but attendees had to check in and wait for an SMS before they could enter the stand. Media were allowed access at any time but once inside there were instructions to manage the flow of people inside. Some had direction arrows on the floor to ensure people were moving in the same direction.

Appliance Retailer February / March 2022

“LG still had a stand, but it was virtually bare and included signs with QR codes to link to product releases and past CES highlights. This was a big shift from CES shows of the past when LG had a wall of OLED screens and standing room only inside the booth. “At one of the hall entrances there was a box with coloured stickers for attendees to fix to their badge to indicate to others how you would prefer to engage. A green sticker meant you’re OK with handshakes, a yellow sticker meant it's only elbows and fist bumps while the red sticker meant no touching at all but happy to wave hello. “Face masks were required to be worn indoors except when eating or drinking, and the extra space within the halls made it easy to social distance from others. “This year also saw a new hall added to the CES exhibition space – the West Hall which is now the largest hall at the Las Vegas Convention Centre. Ironically, there is now more exhibition space than ever but the smallest number of attendees in a long time. “Inside the halls there was still a good number of people, but it was easier to move around and get from booth to booth and move from hall to hall. However, there were still long lines to see exclusive demonstrations and popular products but nothing like we've seen in the past.” AR

CES REPORT AR

Hisense debuts Laser TV and Dolby Atmos soundbar Hisense is welcoming a new addition to its Laser TV range with the 120-inch TriChroma Laser cinema (120L9G). The flagship feature of the 120L9G is the TriChroma X-Fusion Laser Light technology which allows content to be beamed onto a 120-inch ambient light rejection screen. The screen, included with purchase, enhances the quality and brightness of the image from the short throw projector to suit all lighting conditions. The 120L9G is supported by microsecond level processor response times and smooth motion of fastmoving images thanks to Motion Estimation Motion Compensation (MEMC) technology. With the ability to position the unit inches from the wall, it includes the sources, speakers and same VIDAA U operating system found on other Hisense TVs. Hisense is also adding to its soundbar range with the U5120G with Dolby Atmos, which includes 12 speakers and a subwoofer to create a field of surround sound that appears to come from every direction including above. Later in 2022 Hisense will introduce wireless rear speakers to accompany the U512OG.

ABOVE: The LG OLED evo Gallery Edition includes the world’s first 97-inch OLED TV. RIGHT: The latest LG WashTower offers a front load washing machine that uses LG Artificial Intelligence Direct Drive (AI DD) technology, and a dryer that leverages LG Dual Cylinder Inverter Heat Pump technology.

LG unveils TV range and laundry appliances LG unveiled its 2022 television range including the world’s first 97-inch and 42-inch OLED screen sizes in the G2 and C2 series respectively. The LG G2 series features OLED evo technology for improved brightness coupled with impressive clarity and detail. New to the range is the LG A9 Gen 5 intelligent processor with Brightness Booster technology. Designed with gamers in mind, LG OLED TVs boast a 1ms response time, low input lag and up to four HDMI ports that support multiple HDMI 2.1 features. LG is also expanding its QNED Mini-LED TVs featuring LG Quantum Dot NanoCell technology for 100% colour volume and impressive colour reproduction. The latest webOS allows personal profiles to be created for a more customised viewing experience, which can be accessed from the TV’s browser or a smartphone with NFC Magic Tap. Another new feature is the ability to mirror content from one LG TV to another in the home using Room to Room Share. In 2022, LG customers will be able to use their TV to access live events and interactive experiences, in addition to free-to-air TV and streaming services through the LIVENow app. Customers can also participate in professional dance tutorials using the 1M HomeDance app or choose a workout on the new LG Fitness app and keep track of fitness activity and goal progress.

New washers and dryers

TOP: Hisense soundbar U5120G with Dolby Atmos. ABOVE: Hisense 120-inch TriChroma Laser cinema (120L9G).

With LG Artificial Intelligence Direct Drive (AI DD) technology, the new washer and dryer pair can sense load size, fabric type and level of soiling to automatically add the right amount of detergent and adjust the wash for optimised cleaning. The new washer incorporates steam technology and Smart Pairing to send information from the washer to the dryer recommending the optimal drying cycle. The dryer includes an AI cycle that adds precise movement control and automatically selects the appropriate settings for optimal fabric care and faster drying times. LG AI technology also learns the users’ laundry routine and preferences to deliver tailored drying options. An infrared sensor measures the temperature of the clothes during the drying cycle and makes automatic adjustments. Thanks to the Bluetooth pairing feature, both appliances can be controlled from the washing machine’s control panel. The latest LG WashTower offers a front load washing machine that uses LG AI DD and a dryer that leverages LG Dual Cylinder Inverter Heat Pump technology to help reduce energy consumption. The WashTower features black tinted-glass doors, chrome elements and black steel, scratch-resistant finish. www.applianceretailer.com.au

AR CES REPORT

Samsung showcases latest TV tech and Bespoke appliances The 2022 Samsung Neo QLED 4K and 8K TVs will include Shape Adaptive lighting technology which can analyse the lines and shapes of onscreen objects and control the shape of the light produced by the microscopic LED backlights. The result is more accurate brightness and clarity of objects, as well as higher contrast HDR. The Neo Quantum Processor helps achieve improved picture quality and works with the backlight unit to produce increased brightness and greater control of the light source. Another key feature is the Real Depth Enhancer which uses a multi-intelligence picture quality algorithm for increased immersion and realism. The new Eye Comfort Mode automatically adjust the screen’s brightness and colour temperature through a built-in sensor and sunrise/ sunset information. Samsung also previewed The Freestyle portable projector that allows content to be watched anywhere. The Full HD projector can beam a 100-inch picture onto the wall or ceiling in 1080p resolution from 2.7 metres away. It can be easily rotated and achieve a sharp image in seconds with Full Auto Keystone and Auto Levelling features. Viewers can also enjoy 360-degree sound thanks to on-board speakers with a dual passive radiator. The Freestyle can run off mains power but is also compatible with power banks that support USBPD and 50-watt/20-volt output or above. With Bluetooth onboard, The Freestyle can wirelessly connect with Android and iOS mobile devices to mirror content through the projector. Blu-Ray players and gaming consoles can also be connected via the mini-HDMI port.

Bespoke refrigerator and stick vacuum

Samsung confirmed the local launch of its first-ever Bespoke French Door Refrigerator and Bespoke Jet Vacuum in 2022. The Bespoke refrigerator will be available in a range of modular formats including French Door and an array of colours to suit any kitchen size and style. The Bespoke Jet stick vacuum is lightweight yet powerful and features an integrated All-in-One Clean Station to store and charge the unit, as well as hygienically dispose of dust from the bin.

Appliance Retailer February / March 2022

ABOVE: Samsung’s Bespoke refrigerator will be available in a range of modular formats and colours to suit any kitchen size and style. BELOW: Sony’s 2022 Bravia XR TV range includes the Master Series A95 4K OLED. BOTTOM: Samsung’s The Freestyle portable projector allows content to be watched anywhere.

Sony previews Bravia TV line-up Sony introduced its 2022 range of Bravia XR TVs, alongside a new Bravia Cam that recognises where people are sitting in the room and optimises the picture and audio accordingly. The XR Backlight Master Drive that produces deeper blacks and more natural tones is supported by XR Triluminos Max for the widest colour palette to ensure the most accurate shades and hues. The new TVs feature enhanced Acoustic Surface Audio+ on OLED models and Acoustics Multi-Audio for LED models. This technology precisely matches the location of the audio relevant to the object on the screen. Sony has partnered with Netflix to create Netflix Adaptive Calibrated Mode which can automatically adjust the image processing based on ambient light. In addition, Sony’s new Bravia Core Calibrated Mode adjusts the image quality automatically based on viewing conditions. All 2022 Bravia XR TVs are ‘Perfect for PlayStation 5’ and include two PS5 exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode. The TVs will automatically adjust and optimise picture settings best for the PS5 console. They also offer 4K/120fps through the HDMI 2.1 ports for a smooth and responsive gaming experience. In 2022, Sony has introduced the Bravia Cam which can situate people in the room for optimised viewing conditions and be used for gesture control, video chat and more.

CES REPORT AR

TCL delivers new Mini LED TVs TCL Electronics will launch its first 144Hz Mini LED TVs designed to deliver a more responsive gaming experience. The first of a new generation of TV displays, the TCL 144Hz Mini LED TVs helps users experience the latest video games at high frames per second. The TVs respond to the release of video games that play at 120fps on the latest consoles and older games that have been optimised to be played at 120fps. With a refresh rate as high as 144Hz, TCL Mini LED TVs can give players a competitive edge, particularly for multiplayer games where reaction times are crucial. Driven by TCL’s Mini LED technology, the TVs boast over 1,000 local dimming zones, enhanced brightness performance, striking contrast and even more detail for a better viewing experience. For console gamers, TCL’s Game Centre provides a wide selection while AMD (Advanced Micro Devices) certification delivers next level performance and visuals. Powered by TCL’s proprietary algorithms, Game Master Mode allows all-in-one optimisation including VRR and ALLM. Together they adjust the refresh rate in real time to the frame rate from the game console.

Arlo introduces all-new security system Arlo has unveiled the all-new Arlo Security System – a home security solution that can be configured for a range of security purposes and works with Arlo’s security cameras and Arlo app. The first-of-its-kind all-in-one system includes a multi-sensor which has up to eight sensing functions and includes an integrated keypad. The multi-sensor can recognise motion, when doors and windows are opened or tilted, water leaks, changes to light and temperature, as well as T3 and T4 smoke and carbon monoxide alarm patterns. The Arlo multi-sensors are compact in size at just 2.8cm wide and can be placed anywhere without hardwiring. The modular hub acts as a central control panel and has built-in features including a siren, motion and smoke alarm sensors and backlit keypad.

ABOVE: TCL Electronics’ first 144Hz Mini LED TVs are designed for a more responsive gaming experience. BELOW: The Arlo all-in-one system includes a multi-sensor which has up to eight sensing functions and includes an integrated keypad.

ABOVE: The new Belkin Soundform Immerse earbuds feature new Hybrid Active Noise Cancellation (ANC) for enhanced audio.

Belkin earbuds promise enhanced audio Belkin’s new Soundform Immerse earbuds promise to deliver quality audio with new Hybrid Active Noise Cancellation (ANC). A new Bluetooth chipset enables the multipoint sound feature to connect and switch between phones, tablets and laptops. Behind the Hybrid ANC technology are three microphones per earbud which are used to listen to ambient sound and then silence it using dual beamforming technology. This is supported by neodymium magnet-equipped 12mm dual-layer dynamic drivers and aptX HD 24-bit audio technology. Compatible with Apple’s Find My network, users can locate the wireless charging case or find each earbud within the Soundform app using the Belkin Ping My Earbuds feature. With Google Fast Pair, Android smartphones will be automatically discovered for users to connect the earbuds with a simple tap. The earbuds offer up to 36 hours of battery life with eight hours of playtime and are IPX5-rated for sweat and water resistance.

www.applianceretailer.com.au

AR CES REPORT

Lenovo showcases ThinkPad Z Series laptops and Yoga hybrid PCs Written by Byteside contributor, Chris Button

Lenovo revealed the enterprise-level ThinkPad Z Series of laptops alongside the new range of Yoga 2-in-1 laptops, with both ranges made up of recycled materials. The new Lenovo ThinkPad Z13 and Z16 laptops offer a new look for the company’s business range, powered by the Next-Gen AMD Ryzen PRO Processors for mobile and come with Windows 11 pre-installed. The ThinkPad Z13 features a 2.8K OLED display, while the Z16 has a 4K OLED display. For increased security, the ThinkPad Z Series will also include the Microsoft Pluton security processor. Each laptop in the ThinkPad Z Series is made from recycled aluminium, with the Z13 offering the option of a combined bronze aluminium and recycled black vegan leather finish. For Lenovo’s hybrid Yoga range, the company announced the flagship 14-inch 2-in-1 Yoga 9i, the Yoga 7i in 14 and 16-inch variants, and the 13-inch Yoga 6 made from recycled materials. Consumers can choose from up to a 12th Gen Intel Core i7-1260P processor for the Yoga 9i, which combines with Intel Iris X graphics for strong performance across streaming, photo and video editing, and everyday use. The Lenovo ThinkPad Z13 features a 2.8K OLED display and Microsoft Pluton security processor.

Acer announces sustainable laptop partnership Written by Byteside founder, Seamus Byrne

Acer announced a range of new laptop and desktop products, with one new laptop selling strong sustainability credentials in partnership with National Geographic. The Aspire Vero National Geographic Edition laptop incorporates design elements “evocative of planet Earth”, while the hardware itself incorporates more sustainable features including 30% post-consumer recycled (PCR) plastics throughout the chassis and 50% PCR in the keyboard caps. Acer also revealed new Aspire C27 and C24 All-in-One desktop PCs and new Swift X thin and light laptops in 14-inch and 16-inch forms. The Allin-One models feature 12th Generation Intel Core i7 processors and NVIDIA GeForce MX550 GPUs as well as the latest connectivity standards across Wi-Fi 6E, Bluetooth 5.2 and Thunderbolt 4. The Swift X 14-inch laptop also includes 12th Generation Intel processors and NVIDIA GeForce RTX 3050 Ti laptop graphics processors with a 2240x1400 16:10 IPS screen and 92% screen-to-body ratios. The 16-inch model features a 2560x1600 resolution screen. ABOVE: The Acer Aspire Vero National Geographic Edition laptop incorporates 30% post-consumer recycled (PCR) plastics throughout the chassis and 50% PCR in the keyboard caps.

ASUS reveals new range of foldable hybrid laptops with OLED displays Written by Byteside contributor, Chris Button

ASUS showcased its new range of laptops designed for versatility among business, creatives, and gaming. Headlining the announcements was its Zenbook 17 Fold OLED, the world’s first 17.3-inch foldable OLED laptop. The laptop offers two different display sizes: a 17.3-inch 2.5K touchscreen, with the option to fold it into two 12.5-inch 1920 x 1280 displays, allowing for flexibility depending on users’ needs. The ASUS Zenbook 17 Fold OLED also comes equipped with the latest 12th Generation Intel Core i7 U-Series processors, Intel Iris Xe graphics, in addition to two USB-C Thunderbolt 4 ports for fast charging and external display connectivity. Also announced was the ASUS ProArt Display PA169CDV, a portable touchscreen display built for professional creatives, and use as a second display with multiple kickstand options. It features a 15.6-inch 4K UHD IPS display incorporating Wacom EMR technology designed to be compatible with the included ProArt Pen for a natural handwriting feel. 16

Appliance Retailer February / March 2022

The new ASUS Zenbook 17 Fold OLED is the world’s first 17.3-inch foldable OLED laptop.

FEATURE

Home Café FULLY AUTOMATIC | MANUAL | CAPSULE/PORTIONED COFFEE MACHINES

AR HOME CAFÉ

OUTLOOK

Consumer preferences continue to evolve BY EMILY BENCIC The home café category experienced a slight 1% increase in units and 13% rise in value for the 12 months to October 2021 compared to the prior year, according to the latest GfK data. The overall market remains steady as demand continues to shift from capsule machines, toward automatic and manual machines, up 13% and 10% respectively. These products often have a higher selling price, thereby accelerating total value growth. From a value perspective, manual machines lead the way growing 20%. When comparing the current year to two years prior, manual types have more than doubled in value.

HOME CAFÉ AR

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With the launch of the Sydney Coffee Lounge, De’Longhi is stepping up its customer support with masterclasses and educational information designed to expand their coffee journey.

DE’LONGHI

Jessica Hull Senior Category Manager De’Longhi has observed some key changes in purchase behaviour in the coffee machine category as consumers seek to replicate the café experience at home.

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“As they continue their personal coffee journey, we are seeing existing owners come back into the category sooner to upgrade their experience,” Jessica Hull said. “This is resulting in premiumisation in the market as they continue to educate and evolve their tastes and experiences, demanding more from their machines. There has also been a shift to increased online purchases, and options such as contact-free delivery or click and collect.” Despite the return to a more pre-Covid normal, De’Longhi doesn’t expect this to impact coffee machine sales as consumers have discovered the ease, satisfaction, and financial benefit of creating quality coffee at home. “Cafés have their place in providing social moments and convenience, but the popularity of our premium Stoke travel mug is showing that many consumers are still opting to create their coffee at home and take it on the go.” As for sales training, De’Longhi will utilise a hybrid strategy of virtual and physical settings to provide information and theory, supported by a practical component for staff and retail partners to experience and better understand the machines. “Training has become a much more versatile and effective process. Covid has forced training to move to online delivery, but the most efficient virtual methods still include some level of interaction.”

De’Longhi Magnifica Evo ECAM29083TB

`Intuitive controls with coloured recipe icons `New 220ml single-serve LatteCrema automatic milk system `Personalise coffee length, strength and brewing temperature `Select from seven recipes including black and milk coffees, hot milk and tea RRP: $1,399

De’Longhi has also made a strong return to in-store executions and demonstrations with Covid-safe practices as they provide “the sensorial experience that cannot be replicated online”, according to Hull. In-store point-of-sale material is also being refreshed to help guide consumers to the machine solution that best suits their needs. With the launch of the Sydney Coffee Lounge, De’Longhi is stepping up its customer support with masterclasses and educational information designed to expand their coffee journey. “For those who aren’t local we also have our virtual Coffee Lounge, offering consumers a place to discover and explore the world of coffee, which also hosts masterclass content, a curated selection of specialty coffee beans and more,” Hull said. “Consumers are also able to be utilise our Live Demo service for either pre or post-purchase for any troubleshooting or access to the De’Longhi how-to YouTube channel for a range of videos from unboxing and maintenance to latte art tips.” AR

NEW

Single serve

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We’re seeing solid demand for our Sunbeam coffee machines across all price points, with many consumers moving from pod to manual coffee machines, while others are trading up…

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Newell continues to embrace digital channels when it comes to sales training including online presentations and video content to engage with retail staff across Australia and New Zealand (ANZ). “We use our internal staff for product training videos to bring warmth and a personal touch in the absence of being face-to-face,” Tran said. As for in-store activity, Newell works closely with its retail partners to maximise opportunities that best suit the environment. “In-store is still important to us and our customers. We have fused the in-store and online experience for our shoppers. In-store point of sale material now directs the shopper to a digital experience with product videos to gather more information.”

NEWELL BRANDS

William Tran Associate Manager – Brand Marketing Coffee At-home coffee demand continues to grow as working from home becomes the new normal, according to Newell Brands’ William Tran. “We’re seeing solid demand for our Sunbeam coffee machines across all price points, with many consumers moving from pod to manual coffee machines, while others are trading up to a more premium machine with better performance and increased durability,” he said. Although cafés remain an integral part of Australian culture, coffee machine sales aren’t showing any signs of slowing down. “Cafés have complemented our sales in the coffee category as our commercial grade machines enable consumers to achieve the same quality output, easily at home. We understand that consumers who have their own coffee machine will still buy coffee from a café – it’s an important part of the mix.” 20

Appliance Retailer February / March 2022

Sunbeam Café Series Duo Espresso Machine EMM7200BK `58mm commercial size group head `Dual Thermoblock heating system for fast heat up `Milk temperature gauge provides feedback and guidance `Barista levers to easily control steam pressure and hot water RRP: $1,099

Digital experiences have also been integrated into the unboxing of a new machine with the roll out of a QR code for customers to access a Quick Start Guide video featuring Sunbeam’s roaster partner, Ben Gleeson, who will guide the customer through setting up their machine for the first time. “The Quick Start Guide video helps make the learning process more fun and enjoyable by showing how easy it is to create café quality coffee at home. On top of this, we’re also including postpurchase coffee classes with Ben as we want our customers to feel confident with their machine,” Tran said. “We have partnered with roasters across ANZ to help consumers get the most out of their machine and continue to expand our network to increase our reach and raise awareness when delivering digital content and providing access to specialty coffee through consumer promotions.” Sunbeam has been a supporter of the world’s largest coffee competition and conference, the Golden Bean Awards for the past few years. AR

www.delonghi.com

AR HOME CAFÉ

Bosch Series 8 Built-In Fully Automatic Coffee Machine Black

`Home Connect capability `One-touch preparation for a range of coffees including espresso, cappuccino and café latte `SensoFlow System guarantees maximum espresso every time `Fully automatic steam cleaning after each beverage is made RRP: $4,199

The re-opening of cafes has not had a major impact on sales for Bosch as its built-in coffee machines are targeted to the renovation market.

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While cafes are a treat and a nice experience… quality coffee can also be had in the home with the right appliance.

BOSCH

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Christine Haas Category Manager – Cooking

“Many consumers also made a shift in their daily routines, so while cafes are a treat and a nice experience, they’ve become increasingly aware that quality coffee can also be had in the home with the right appliance.” At the peak of the pandemic, Bosch utilised virtual classroom training to keep salespeople informed but will return to in-store training with the easing of restrictions. “However, digital sessions will continue to play a part as they provide increased flexibility in how we operate as we move to the future.” Bosch doesn’t run any in-store demonstrations for its built-in coffee machines but will continue to support the customer purchase journey on digital channels.

It has become increasingly important for consumers to be able to create coffee at home, on the back of widespread Covid restrictions, according to Bosch’s Christine Haas.

“Our customer service team is available to answer any post-purchase enquiries. We also send targeted eDMs to our database to provide information specific to their appliance so they can learn more about features, cleaning products and accessories,” Haas said.

“As consumers learnt to navigate a new way of living, they were looking for appliances that improved quality of life and brought a familiar comfort to their home and coffee was a top priority for many,” she said.

“The Home Connect app also provides useful tips, configuration settings and access to the user manual. Home Connect is continually being enhanced with new partnerships, functions, and services.” AR

Appliance Retailer February / March 2022

NEW

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With the in-built expertise of Sunbeam espresso machines it’s never been easier for consumers to become a home barista.

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Learn more about the Sunbeam espresso range today.

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JURA

Melinda Todaro Marketing Executive Jura research has shown that Covid accelerated the purchase journey for a coffee machine from around two years – from need identification to actual purchase – to three months. “This acceleration can be attributed to more people working from home, and increased coffee consumption resulting in a need to upgrade to a more robust home coffee machine,” Melinda Todaro said. The re-opening of cafés and restaurants has had no effect on domestic coffee machine sales. “People still like to consume coffee in the comfort of their homes, especially if working from home and often choose to go out for a coffee as a weekend adventure or an occasional treat.”

Jura E8 Piano White

`One-touch automatic milk system cleaning `Professional Aroma Grinder guarantees 12.2% more aroma and consistent grind quality `2.8-inch colour display and all-new operating concept featuring AI `17 different specialties from espresso to cortado and long, mild specialties thanks to a new fluid system RRP: $2,290

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Moving forward, we will use a mix of digital and physical training sessions, although digital training events will likely be reserved for regional stores or top-up knowledge sessions.

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Although Covid forced brands to deliver training differently while stores were closed during lockdowns, Jura was well prepared with its virtual Jura Live studio which launched in 2018, to deliver training content with well-equipped cameras and audio devices. “This allowed us to activate virtual training right away and hold micro sessions with individual retailers, as well as upscale to major product launches such as our Hot & Cold Z10 which was launched online,” Todaro said. “Moving forward, we will use a mix of digital and physical training sessions, although digital training events will likely be reserved for regional stores or top-up knowledge sessions.” Jura strongly believes in the importance of product demonstrations and providing the opportunity to taste, touch and smell the coffee quality produced by its machines. “We will continue to heavily invest in demonstration support in all major retail outlets and cities, as well as new point of sale to provide an optimal platform to prepare and serve coffee with easy access to consumables, wet/dry bins and running tap water. “Our premium point of sale experiential tables remain at the forefront of our marketing strategy in 2022, with plans to install another 10 tables in retail stores across the country.” Jura prides itself on its post-purchase service via an authorised service network and two hospitality centres in Melbourne and Perth. “Our brand is one of very few to offer a 25-month product warranty (one month’s grace) and capped price servicing system with all costs provided upfront. In 2022 and beyond, our aim is to expand our Hospitality Centres to more states across Australia.” AR

Appliance Retailer February / March 2022

carbon black For the freedom of luxurious living. Be captivated by the simplicity of the new accent line carbon black collection. The clean aesthetics have been refined for the most sophisticated kitchen design. Perfect has never been so simple.

www.bosch-home.com.au

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The pandemic also highlighted the ease of online purchasing… We also know our customers still enjoy the hospitality experience in our boutiques as they can connect in person with our coffee experts.

NESPRESSO

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Jean-Marc Dragoli General Manager – Oceania Nespresso’s Jean-Marc Dragoli said café quality coffee at home is a long-standing trend which has only been accelerated during Covid. “At Nespresso, we are well placed to deliver on this increasing consumer demand with our app and online services which provide an immediate, convenient, and premium solution for coffee lovers,” he said. “The pandemic also highlighted the ease of online purchasing as a long-term option post-lockdown to both new and existing customers. We also know our customers still enjoy the hospitality experience in our boutiques as they can connect in person with our coffee experts, so we’re likely to see a combination of the two moving forward.” Demand for coffee machines remains strong despite consumers returning to cafés post-lockdown. “Our customers appreciate the convenience of high-quality coffee at home with the opportunity to explore and experiment with an extensive range of coffees and flavours from around the world.” With the re-opening of boutiques, Nespresso coffee experts are key to helping match customers with their preferred coffee variety. “Our coffee experts, boutique staff and customer relationship centre also play a role in meeting our members’ needs in the areas of sustainability, recycling, masterclasses and coffee advice. “Sustainability is part of our DNA but will become an even larger focus in 2022. During lockdown, recycling capsules was difficult for 26

Appliance Retailer February / March 2022

Nespresso Vertuo Next

`Slim-fit and contemporary design made with 54% recycled materials `Unique barcode on each capsule contains bespoke extraction parameters `Wi-Fi and Bluetooth connectivity with automatic software updates `Over 30 blends of roast and ground coffee available across five capsule sizes RRP: $249

many reasons, so we want to use the increased footfall in our boutiques to remind and encourage customers to recycle their used capsules, to create a more sustainable future.” As for after-sales service, Nespresso is constantly striving to elevate the entire end-to-end customer experience, which doesn’t stop at the purchase of a machine. “Customers have the option of joining our subscription service where they receive perks such as additional account credit and free delivery on eligible orders. All customers also receive access to Nespresso’s 24/7 after care support and benefit from giveaways of sustainable gifts which demonstrate the circularity of our products. “These include utilities such as the Caran d’Ache Fix Pencil, an icon of Swiss design, made using recycled aluminium capsules, and Nespresso’s Notebook made with recycled paper and recycled coffee grounds. Through our app, website, or boutiques, customers also have access to an extensive and evolving range of coffees from around the world.” AR

‘Freshly ground, not capsuled.’

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The new Z10 for hot & cold coffee specialities: The new grinder, the Product Recognising Grinder (P.R.G.), automatically adjusts the grind to the selected coffee speciality. This makes it possible for the first time to prepare both hot and cold brew specialities with the espresso method. Experience a completely new way of coffee enjoyment now. JURA – If you www.ju love coffee. jura.com ra.com

AR HOME CAFÉ

BREVILLE

Athena Kalos Category Manager The increased number of people working from home has had a positive impact on the coffee machine category, according to Breville’s Athena Kalos. “Covid has brought new consumers to the coffee category as well as encouraged existing consumers to upgrade their old coffee machine. The manual espresso segment is the largest segment in the coffee machine category and has experienced the greatest growth. Lockdowns also fueled an increase in kitchen renovations with people spending more time at home,” she said.

SMEG

Luca Duarte Product Manager – Small Appliances With many people now working in a hybrid model, access to barista quality coffee at home is essential and is driving the coffee machine category forward. “Consumers are seeking a complete coffee experience with a premium machine and complementary products and accessories. Smeg offers a choice of fully automatic bean to cup, manual espresso and drip coffee machines, as well as a grinder and milk frother,” Smeg’s Luca Duarte said. “There is also increasing popularity for complementary coffee accessories including Smeg’s stainless steel insulated travel mugs and accoutrements for preparing coffee such as tamper and silicon mat, knock box and vacuum canister.” Despite the re-opening of cafes, sales in the coffee category have continued to grow, especially in the fully automatic category. “The latest additions to Smeg’s collection – the fully automatic bean-tocup machine BCC01 and BCC02 with steam wand – have been welcome additions to the offering.” Smeg will continue to offer online and virtual training for internal and retail sales staff, supported by face-to-face interaction where appropriate. “In 2022, Smeg will be adding on-the-go e-learning training via a customised multiuse training platform featuring gamified training modules, resource library, product and technical information, as well as sales promotion information,” Duarte said. Smeg will also recommence in-store demonstrations to provide hands-on product experiences. “Our coffee collection will be supported in-store via a strong point of sale presence.” AR 28

Appliance Retailer February / March 2022

Smeg BCO2 Fully Automatic Beanto-Cup Machine

`Designed by renowned Milan design studio deepdesign `19 bar professional pressure `Six coffee functions including espresso, ristretto, latte, cappuccino and macchiato `Available in a matte finish in four colours including white, black, red and taupe RRP: $1,299

There are no signs of a slowdown with coffee machines sales continuing to grow post-lockdown despite the re-opening of hospitality venues including cafes. In the post-lockdown environment, Breville will increase its focus on face-to-face training supported by online content to communicate key features and benefits of its coffee machine range. “There is also a on in-store activity including product demonstrations, new point of sale and consumer promotions,” Kalos said. AR

Breville the Barista Pro BES878

`New intuitive interface `Three second heat up time `Integrated conical burr grinder `Available in five colours including Black Stainless Steel, Black Truffle, Sea Salt, Smoked Hickory and Stainless Steel RRP: $1,399

VERT UO DOUBLE SHOT LATTE? YOUR NEW MORNING COFFEE RUN

NO BARISTA REQUIRED

Full Vertuo coffee range available from September.

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MIELE

Joshua Hall Category Manager – Home Café & Floorcare Coffee is an integral part of the daily routine for many and with more people working from home, demand for good quality coffee is even greater, according to Miele’s Joshua Hall. "Consumers are spending more on high performing appliances that last and understand they can make café quality coffee at home, which has made the daily trip to the local café less frequent," he said. Miele has continued to support retail staff throughout Covid, and post-lockdown adapted its training strategy to focus on consumer education and connection. “More than ever, people are craving the in-store shopping experience. We want our customers to visit our Miele Experience Centres knowing they can relax with a coffee and leave with their questions answered, feeling excited about their purchase,” Miele Australia head of own retail, Ben Curmi said. When it comes to after-sales service, Miele provides support through its Miele for Life database with access to exclusive information, offers and support. “In addition to exclusive benefits, Miele for Life members also receive cooking inspiration through recipes created by some of Australia and New Zealand’s top culinary experts including Maggie Beer and Michael Meredith,” Miele Australia customer engagement manager, Simon Robertson said. AR

De’Longhi Pinguino Portable Air Conditioner PACEX120 `Powerful 3kw cooling power `Silent Mode for peaceful nights `Real Feel technology monitors temperature and humidity RRP: $849

Miele CM6 Coffee Machine

`MobileControl to start beverage preparation or adjust settings remotely `New CM6 MilkPerfection adapts to individual needs with the choice of four different modes on the display `Barista Mode optimises espresso extraction `Party Mode is designed for making several beverages in a short period of time RRP: $2,124

Morphy Richards Verve Filtered Coffee Maker

`Glass carafe with lid `Programmable timer `Permanent reusable cupcake shaped filter `Thermostatic hotplate keeps coffee warm for 30 minutes RRP: $129.95

GLEN DIMPLEX

Richard Banks Product & Marketing Assistant – SDA With many cafés and restaurants forced to close or only offer takeaway service during lockdowns, consumers have moved to making their coffee at home, Glen Dimplex’s Richard Banks said. “Even post-lockdown, there appears to be some apprehension about visiting the local café or restaurant, which has had a positive impact on coffee machine sales,” he said. During lockdown, Glen Dimplex distributed electronic product launch packs to its sales team to pass on to retailers. “Where possible and allowed, the sales team can visit stores to complete in-store training and merchandising. It will be important for our sales teams to re-engage with our retail partners, in particular to highlight and promote the new Morphy Richards website.” Morphy Richards is driving its focus on being a premium brand so having a well-educated customer care team and a range of replacement parts available will be an advantage, according to Banks. “We also offer a two-year warranty as standard to give consumers added confidence when purchasing our products.” AR

Appliance Retailer February / March 2022

ROOM HEATING AR

OUTLOOK

Optimal comfort in the home

a key priority BY EMILY BENCIC The room heating category (excluding split system air conditioning) experienced a 19% slump in units and 15% decline in value for the 12 months to October 2021 compared to the prior year, according to the latest GfK data. The heating market saw a double-digit decline in units sold compared to the previous 12 months. Although there was a sizeable increase in panel radiant types, which carry a high average selling price, this cushioned the overall decline from a value perspective. www.applianceretailer.com.au

AR ROOM HEATING

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There is an increasing trend of consumers seeing the benefits of using an air conditioner not just in the summer months but also as a form of heating during the colder months.

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MHIAA

Graham Hamilton Senior Advisor MHIAA’s Graham Hamilton said more consumers are updating and improving their living spaces as they spend extra time at home during Covid. “Along with this, there is an increasing trend of consumers seeing the benefits of using an air conditioner not just in the summer months but also as a form of heating during the colder months,” he said. To meet this demand, MHIAA continues to work with direct dealers and its factory to ensure sufficient stock is available during the winter months.

MHIAA Bronte 10kW Split System SRK100ZR-W

`Powerful 20-metre reach air flow in cooling conditions `Improved energy efficiency utilising the R32 refrigerant `Clean Air technology including the Allergen Clear system `Optional Wi-Fi control (sold separately) RRP: N/A

“With global shortages of parts and longer transport times impacting all industries across Australia, we have been actively working to improve our supply chain processes to ensure that all products are delivered in a timely manner over winter.”

“Our split systems include Clean Air technology that removes airborne allergens such as pollen and dust by capturing them in a specially formulated Allergen Clear filter and neutralising them via the multi-stage Allergen Clear Operation,” he said.

Indoor air quality is also becoming increasingly important, not only because of the pandemic, but in response to the growing emergence of hay fever and asthma sufferers, according to Hamilton.

“Other technology includes an improved heat exchanger and transition to the R32 refrigerant to help deliver more energy efficient products to the market.” AR

Appliance Retailer February / March 2022

ROOM HEATING AR

GLEN DIMPLEX

Stacey Pogoercki Head of Product – Seasonal & SDA Dimplex has also experienced increased demand in the room heating category as a result of Covid and people spending more time at home. “We believe the rise in demand can largely be attributed to a further need for comfort due to consumers being indoors over the last two years. We have taken steps to ensure our room heating products offer warmth, comfort and innovation,” Stacey Pogorecki said.

Olimpia Splendid Caldostile DT Ceramic Fan Heater

To plan for winter, Dimplex is allowing for much longer lead times and ordering well ahead of time to ensure products are in stock. “In addition to this, to decrease some dependency on the weather, in the coming season we are offering a range of year-round products, including heat and cool air circulators, as well as our split systems and window box air conditioners. This will help support consistent stock levels and product availability throughout the year.” When asked about the increasing importance of indoor air quality, Pogorecki said Dimplex’s air conditioning products have always had dehumidification capacity, and air circulators have been in the range for some time. “The heat and cool air circulator has the added benefit of circulating air, as well as being useful year-round to heat and cool. Multifunction air treatment products are a focus for us moving forward, so the consumer is getting multiple functions and features from one product.” AR

`Timer `90-degree oscillation `Soft touch controls `LCD display and full function remote control RRP: $229

Dimplex Heat & Cool Air Circulator Pedestal Fan DCACP30HC `Three speed settings `12-hour timer `Adjustable thermostat for heating mode `90-degree vertical and horizontal oscillation RRP: $299.95

OLIMPIA SPLENDID

Peter Burnham Marketing & Product Development Manager Olimpia Splendid has seen a spike in heater sales during Covid with people working from home and seeking all-day comfort. “We have seen growth across our heater range including panel, ceramic, fan and column, as they are ideal for any room within the home,” Peter Burnham said. As for the upcoming winter season, Olimpia Splendid is working closely with retail partners to ensure adequate stock levels are forecasted. “Having the ability to offer two brands, Olimpia Splendid and Noirot, gives our customers more choice as well.” With indoor air quality becoming a more important consideration, Olimpia Splendid has built-in filters featured in most of its climate control products. “In addition, we are currently evaluating a range of dedicated air purification devices.” Olimpia Splendid also offers in-built technologies to improve operational efficiency including a modern inverter to run the compressors more efficiently and user selectable eco modes. “We are also moving many products to the more efficient and environmentally friendly R290 gas.” AR www.applianceretailer.com.au

AR ROOM HEATING

FUJITSU GENERAL

George Tsiotras National Retail Manager Demand for reverse cycle air conditioning continues to grow as the hybrid workplace becomes a reality for many Australians, according to Fujitsu General’s George Tsiotras. “Homeowners have invested in air conditioning to ensure their home office is comfortable and promotes the right working environment. The Federal Government’s HomeBuilder Grant Scheme also helped stimulate the construction industry and air conditioning category with consumers taking the opportunity to upgrade or install a new system,” he said. However, Covid-19 has caused some supply chain issues for Fujitsu General, like many other manufacturers, which impacted both residential and commercial customers. “Fujitsu General has been working on expanding its capacity, and additional manufacturing lines are in place along with extra machinery to ensure we can meet increased global demand for our air conditioning products as we emerge from the pandemic.” 34

Appliance Retailer February / March 2022

Fujitsu General Lifestyle Reverse Cycle Wall Mounted Air Conditioner ASTG09KMTC

`Human sensor control `Low noise and super quiet modes `5-star cooling and 3-star heating energy rating `Compatible with Fujitsu General anywAiR technology Wi-Fi adaptor SRP: $1,719

When asked how Fujitsu General air conditioning units respond to a growing awareness of indoor air quality, Tsiotras said wall mounted and floor mounted models contain a filter that collects airborne dust and particles. “Most of Fujitsu’s wall mounted split air conditioning systems include an apple-catechin filter which captures fine dust, invisible mould spores, and some harmful microorganisms that are absorbed onto the filter by static electricity, where further growth is inhibited and deactivated by the polyphenol ingredient extracted from apples.” AR

Introducing the 10kW Bronte® Our largest split system yet

MHIAA is proud to announce the latest addition to our Bronte® series of split systems. With a cooling capacity of 10kW and a heating capacity of 11.2kW, the SRK100ZR-W is our largest split system yet and is perfect for larger spaces up to 110m2.

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Mitsubishi Heavy Industries Air-Conditioners Australia, Pty. Ltd.

AR ROOM HEATING

“

Panasonic has always had air quality front of mind but the incorporation of our nanoe X technology shows our commitment to healthier and cleaner air for our customers.

”

PANASONIC

Joe De Bella Senior Product Marketing Manager – Air-Conditioning Panasonic has observed an increasing shift to indoor living during the colder months of the year, driven by Covid-19 measures, resulting in growing demand for in-home heating systems to improve comfort and wellbeing. “There has also been a change in the understanding and appreciation for overall air quality, which was reflected in the World Health Organization’s recently revised global air quality guidelines. The report argued that ‘clean air is fundamental to health’ and there is ‘stronger evidence to show how air pollution affects different aspects of health’,” Joe De Bella said. With cleanliness top of mind for many Australians due to Covid-19 and increasing hygiene risks, Panasonic not only delivers standard heating solutions, but has also integrated air purification into its offerings. “Panasonic has always had air quality front of mind but the incorporation of our nanoe X technology shows our commitment to healthier and cleaner air for our customers,” De Bella said. Panasonic’s air conditioning solutions are also designed and manufactured with energy efficiency at the forefront, particularly the latest Z Series range. 36

Appliance Retailer February / March 2022

Panasonic Z Series Reverse Cycle Air Conditioner CS/CU-Z25XKR

`Subtle matte finish to seamlessly blend into the home `AI-powered Eco Mode and Inverter Control feature `Panasonic’s revolutionary nanoe X 24-hour air purifying system, which inhibits harmful indoor pollutants such as allergens, bacteria and odours `In-built Wi-Fi and voice control with Google Assistant and Alexa compatibility are supported by the Panasonic Comfort Cloud app RRP: $1,199

“The series offers eco-friendly settings that reduces its own energy consumption – specifically Panasonic’s Inverter Control technology which varies the compressor rotation speed to optimally maintain the set room temperature. In addition, the Z Series’ AI-powered Eco Mode learns about a user’s specific room environment and autoadjusts settings to the optimal level based on heat load conditions and air conditioning capacity.” Although demand for air conditioning solutions is partially dependant on weather conditions, Panasonic is preparing for a robust winter season. “We have already seen strong demand for our latest Z Series Reverse Cycle R32 Wall Split Systems range with additional units arriving throughout 2022 to ensure appropriate levels of stock are available.” AR

The original wall-mounted air conditioner with no external unit

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Unico Pro saves you money because it’s installed from the inside. It can be mounted high or low on your internal wall for maximum versatility. Designed and made in Italy, Unico Pro delivers beauty inside and out.

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INVERTER TECHNOLOGY LOW NOISE CONSTRUCTION

STANDARD WALL PLUG

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MITSUBISHI ELECTRIC

Garth Hickey National Retail Sales Manager With Australians spending more time at home, Mitsubishi Electric has seen a continued rise in personal heating as smaller spaces such as studies and bedrooms are increasingly being used for work or study. “Customers are looking to heat and cool these spaces which has led to an increase in demand for small air conditioning units such as the Mitsubishi Electric MSZ-AP20VG(D) 2.0 kW split system,” Garth Hickey said. The Mitsubishi Electric Healthy Homes Trends Report found that 77% of Australians have experienced a time when they were unable to work effectively at home due to heat or cold. The research also revealed that more than half (54%) of Australians admit they’re now increasingly more concerned about air quality in the home. Mitsubishi Electric has responded to the need for good air quality with the introduction of a Plasma Quad Plus Filter and launch of an air purifier. “The Mitsubishi Electric MSZ-LN wall mounted split system features a Plasma Quad Plus Filter, an advanced, multi-stage filter system designed to effectively reduce common allergens and bacteria 38

Appliance Retailer February / March 2022

and the influenza virus ensuring the circulation of fresh, clean air back into the room,” Hickey said.

Mitsubishi Electric Split System MSZ-AP25VG(D) `5.5-star energy rating on cooling `18dB noise level on heating for quiet operation `Night mode `Optional Wi-Fi control RRP: $1,350

“We then took the Plasma Quad Filter technology and turned it into its own product which can be fitted with new Mitsubishi Electric air conditioners providing customers with excellent air filtration. “More recently, we released the MA-E85R air purifier with HEPA filter, which helps to improve indoor air quality and reduce exposure to common asthma and allergy triggers, including dust, pollen, pet allergens and some gases.” Mitsubishi Electric is in the process of changing its energy rating labels to the new Zoned Energy Rating Label (ZERL), making it simpler for customers to select the most energy efficient split system air conditioner. “The new rating system allows customers to quickly identify and compare air conditioners based on where they live. “Retailers should contact their Mitsubishi Electric representative to ensure they have the latest rating labels for their display stock. There will be some movement of star ratings for some models and retailers should communicate to customers that model comparisons should be done under the same rating system," Hickey explained. AR

ROOM HEATING AR

DE’LONGHI

Kayla Holland Category Manager The surge in home appliance purchases has driven strong growth in the comfort category with the largest ever heating season in 2021 as people continued to spend more time at home, according to De’Longhi’s Kayla Holland. “The introduction of mid-level portable air conditioners and new cooling fans has also allowed De’Longhi to progressively expand its distribution into Harvey Norman,” she said. Design and functionality are always carefully considered for all De’Longhi products. “As an Italian brand, beautiful products are at the core of our product principles and consumers need to feel confident operating them.” Almost the entire De’Longhi heating range is equipped with timers for consumers to set and optimise the unit’s run time as required. “All of our digital models incorporate our exclusive Eco Plus function which intelligently selects the ideal comfort level based on the current room temperature and regulates the heater to optimise both energy and consumption,” Holland said.

TECO Platinum 3D Series Reverse Cycle Split System `Low noise levels `2.6kW cooling and 2.9kW heating – 6.5-star mixed cooling under the new 2020 MEPS `High density filtration and PM2.5 filtration `Gold fin protection on both indoor and outdoor units RRP: $1,299

It is challenging to prepare for the heating and cooling seasons, particularly amid the pandemic, but De’Longhi prepares a yearly forecast based on historical trends and insight gathered from its sales and marketing teams.

TECO

Trevor Francis National Business Development Manager TECO’s Trevor Francis said as home appliances see increased demand, the features most valued by consumers have come to the forefront. “Air purification in air conditioning, along with energy efficiency, are increasingly important considerations. TECO’s range of window/wall and portable units now offer a Silver Ion filtration system as standard and Wi-Fi control has been well received in the market. One of our new portable models and new TECO Skinny air conditioner also feature UV-C light sterilisation,” he said. TECO’s split system air conditioners also incorporate high density filtration systems, and the hero Platinum Series also comes with extra PM 2.5 filtration that absorbs tiny dust and airborne particles.

“This helps to ensure we have sufficient stock at the beginning of each year so that we’re ready for whatever the weather holds. We then monitor inventory and sales closely throughout the year and adjust forecasts as needed.” AR

The rising cost of energy supply, coupled with a growing awareness of newer air conditioning units being more efficient than older units, is supporting a strong replacement market, Francis said.

De’Longhi Ceramic Panel Heater HX65L22

`Ceramic element for quick and safe heat up `Built-in fan distributes air around the room `Electronic touch controls, including temperature display and timer `Wheels and wall mounting kit for portability or installation RRP: $549

“The Platinum split systems are exceptional in their energy ratings under the new MEPS Determination. Consumers now understand how much more efficient air conditioning units are in heating mode rather than using other methods of heating.” TECO’s hero product continues to be the Platinum 3D Series reverse cycle split system with Wi-Fi built-in to control the unit remotely and Google and Alexa compatibility. “The units also incorporate I Feel function to allow the room temperature to be sensed from where the remote control is located, 3D air delivery to the room and self-clean and antifungal sterilisation functions.” AR www.applianceretailer.com.au

AR ROOM HEATING

DYSON

Company Spokesperson Dyson believes the pandemic has increased awareness about air and invisible airborne pollutants, so it is no longer just about temperature, but the quality and cleanliness of air. “From pollution to viruses, air circulation and ventilation have never been more front of mind. With people spending more time at home, they are generating indoor pollution from everyday items and activities such as cooking and cleaning, so air purification is highly recommended for maintaining a healthy space,” a Dyson spokesperson said. In Dyson’s latest purifiers, it’s not just the filter that meets HEPA H13 standard, but the whole machine to effectively capture 99.95% of particles as small as 0.1 microns such as allergens, bacteria, H1N1 virus, pollen and mould spores. “Dyson’s purifier heaters provide the reassurance of circulating air around the whole room and purifying simultaneously. They are engineered for year-round use, delivering heating in winter, cooling in summer and purification through all seasons.” With air quality front of mind, it’s no longer just the immediate triggers of hot and cold weather that increases demand, according to Dyson.

Dyson Purifier Hot+Cool Formaldehyde

`Whole machine meets HEPA H13 standard, not just the filter `New LCD screen and compatibility with Dyson Link app `Intelligent formaldehyde sensor ensures precise sensing of the pollutant for the lifetime of the machine `Dyson’s Selective Catalytic Oxidisation (SCO) filter continuously destroys formaldehyde at a molecular level RRP: $999 40

Appliance Retailer February / March 2022

“

In Dyson’s latest purifiers, it’s not just the filter that meets HEPA H13 standard, but the whole machine to effectively capture 99.95% of particles as small as 0.1 microns.

”

“Dyson Hot+Cool purifiers are multifunctional, so a machine purchased during allergy season is needed year-round. Ensuring that our machines do more for consumers is important to us – we want them to be able to use their Dyson technology throughout the year and avoid the energy consumption, large footprint and cost of multiple machines.” Dyson has developed an auto mode on its purifying fans and heaters which means the machines only use energy when they need to. “Four sensors, including a solid-state formaldehyde sensor, interact with our unique algorithm to precisely diagnose, display and react to the air quality, temperature and humidity within a home. In sensing pollution or irregular temperature or humidity levels, the machine will react. “The HEPA+Carbon filter captures gases and 99.95% of particles as small as 0.1 microns, while Dyson’s catalytic filter destroys formaldehyde continuously. Air Multiplier technology then projects purified heated, cooled or humidified air around the room. Once the target air quality is achieved, the machine automatically stops to preserve energy, restarting only as required.” Dyson is also striving to design products made of as much recycled and recyclable material as possible, without compromising on performance or durability. “Once our machines reach end of life, we are improving our repairability infrastructure to recycle and reuse as many parts as possible. We’re improving our global machine servicing and repairability footprint with new service centres in the US and Europe which helped us triple our repairability capability by the end of 2021.” AR

ROOM HEATING AR

MILNERS

Kirsten Ewen Brand Manager – Vornado With energy efficiency and cost of operation at the forefront, Vornado has experienced growing popularity for room heaters during Covid. “Vornado’s message has been to heat the room you are in, rather than heating the whole house. Our VMH350 has a 12-hour auto timer and remote control to ensure control from up to two metres away, coupled with automatic safety shut-off for added peace of mind and a carry handle for easy transportation between rooms,” Kirsten Ewen said.

Omega Altise Tower Fan & Heater OTD71W

`2,400-watts with three settings `Auto oscillation function `Tip-over switch and overheat protection `Heating and cooling operation with 5℃ to 35℃ temperature range RRP: $249

At 1,500-watts on high, and 750-watts on low, Vornado whole room heaters cost less than $0.20 per hour to operate and feature all-metal dials to customise the heating experience. “Vornado whole room heaters use special airflow technology called Vortex Action to heat all the air in the room. The air flow is fast, warm, and gentle, and ensures proper circulation throughout the room, increases air movement and air quality,” Ewen explained.

SHRIRO

Bruce Elder National Sales Manager – Seasonal

“Unlike a gas heater which emits a range of air pollutants that can reduce indoor air quality, Vornado’s air purifier removes 99.97% of airborne allergens down to 0.03 microns in size, and when used in conjunction with the air circulators and whole room heaters, allows for a year-round solution for the home.”

Last winter saw a few states in lockdown, which led to a decrease in impulse purchases of lower priced electric heaters and an increase in demand for gas convection and panel heaters, according to Shriro’s Bruce Elder. “We’re seeing growth in ceramic heating and convection panel heating which offer a more energy efficient solution, as well as our gas convection range that features electronic programmable thermostats for a higher energy efficiency capability,” he said.

Seasonality is unpredictable but Vornado is in a strong position heading into winter, planning for a 30% increase in heating stock on hand, available from March 2022. AR

Vornado Whole Room Heater VMH350

`All metal construction with cool-touch cabinet `Whole room vortex heat circulation `12-hour auto off timer and remote control `Five-year replacement warranty RRP: $349

“Educating consumers on the right size product for their intended room and usage, ensures products purchased will operate with the best energy efficiency. Our point of sale, marketing collateral and retailer training sessions focus on this information. We are also moving towards combined heating and cooling units for year-round use.” Seasonal products always face the challenge of being dependent on weather, but the pandemic has also caused shipping and production delays. “We are partnering with suppliers and retailers on detailed forecasting to mitigate risks of stock shortage. We’ve been working with our factories and suppliers to ensure our orders are placed early to allow for any potential delays, to ensure stock arrives ahead of the season,” Elder said. AR www.applianceretailer.com.au

AR MOTHERʼS DAY

OUTLOOK

Premium aesthetics and ease of use

TAKE THE LEAD BY KYMBERLY MARTIN It’s been a healthy year for the benchtop appliance market which has grown in units sold over the past 12 months, according to new GfK data, with much of the growth attributable to air fryers. And this latest increase was despite cycling over a uniquely strong 2020, when demand surged for these products during the initial months of the pandemic. Units for benchtop products rose 2% and value went up 5%. The personal care categories did not see quite the same lift as last year, up 3% in units but value still managed to swell by 18%, indicative of the premiumisation that is occurring in this market.

Appliance Retailer February / March 2022

MOTHERʼS DAY AR

“

Versatility remains supreme and sought after but this must be balanced with ease of use.

”

NEWELL BRANDS

Elena Pintado Senior Manager Brand Marketing – Home Appliances “We are seeing demand for timeless design in appliances that can be displayed on the benchtop and complement any kitchen. Appliances with a premium aesthetic yet friendly look and feel are in growth,” Elena Pintado said.

Sunbeam Café Style Sandwich Makers ÀnyHeight Control lever locks the upper plate to any height position depending on what is cooking Èven heat distribution on both plates with a twominute heat-up time Èasy Clean non-stick coating Èasy storage with built-in cord and stand-up design `24-month replacement warranty RRP: From $69.95

“Versatility remains supreme and sought after but this must be balanced with ease of use. Colour and material trends continue to be dominated by classic colours and finishes with matte black and stainless steel all enjoying growth. “We remain agile in this changing environment and are evolving to blend the in-store and online experience. Shoppers are browsing online when in store and our goal is to serve relevant content to these shoppers who are seeking more information about the product, including ratings and reviews and how-to videos. In stores, our point-of-sale material now directs the shopper to a digital experience where they can watch videos to find out more about the product.” She said restaurants and cafés complement benchtop appliance demand as they gather inspiration, trends, flavours and experiences from these establishments and look to replicate these at home. The hero products within the range are the new Café Style sandwich maker available in three sizes, the 2-slice Grill & Press, 4-slice Flat Press and 6-slice Grill and Press. AR www.applianceretailer.com.au

AR MOTHERʼS DAY

Magimix Cook Expert

`Replaces up to 15 kitchen appliances `Includes food processor attachment, valued at $1,099 `Double-walled stainless steel metal bowl `Induction heating technology `Made in France with 30-year motor warranty RRP: $2,499

“Home cooking still plays an important role with consumers and benchtop appliances that make prep work and cooking faster, easier and more convenient will still have its place in the kitchen but brands need to drive advertising in light of the market correction.” The trend for quality appliances is growing as the world pays more attention to sustainability, with many consumers opting for appliances that stand the test of time. “People are increasingly more conscious about where items are manufactured and want good after-sales service and long guarantees.” With longer lead times and increasing freight costs the company is dealing with supply chain issues by planning in advance and ensuring local stock is at a minimum level.

“

People are increasingly more conscious about where items are manufactured and want good aftersales service and long guarantees. MAGIMIX

Wivina Chaneliere Managing Director This Mother’s Day consumers will be more willing to invest in big ticket items as they increasingly prioritise quality over quantity, according to Wivina Chaneliere. “There was an increase in benchtop appliances sales during the months of confinement as people stayed home to cook. As consumers embrace their newfound freedom, we are expecting an overall market correction. However, brands need to keep investing in topof-funnel marketing as multifunction appliances continue to grow,” she said. 44

Appliance Retailer February / March 2022

”

“Magimix consumers tend to want to see the products for themselves. Being a considered purchase, able to touch and feel the quality of our appliances is important, as is being able to see vital information and other forms of content online. “We are investing in both in-store and online marketing by taking an omni-channel approach. This ensures that consumers can find the information they need no matter how they prefer to shop. We recently implemented online one on-one demonstrations to fill the gap of limited in-store activity. We are also continuing to focus on retail staff training and updating our in-store merchandising.” AR

MOTHERʼS DAY AR

Smeg Stand Mixer with white glass bowl SMF13WHAU

`800-watt power with optimum torque `Quiet operation `Variable 10 speed control `Smooth start `Front accessory port RRP: $799

“The introduction of colour, texture and finish options are major trends as consumers seek to express their individuality at home. Compact appliances with a small footprint that still add personality and performance are also a key trend,” he said. Regardless of increased dining out options, consumers continue to be culinary explorers and experiment with food and recipes at home. The growth of the food preparation category has continued with Smeg recently introducing a nine-speed hand mixer with three attachments.

SMEG

In the coffee category, the hybrid work model has increased demand for quality coffee solutions at home, such as Smeg’s new fully automatic beanto-cup machine. Smeg has also added metallics, gold and rose gold, to its breakfast offering and a matte finish to the newly launched fully automatic bean to cup coffee machine.

Mother’s Day is a key selling period for small domestic appliances and Smeg will have promotional offers in place across the coffee and food preparation categories, Luca Duarte said.

“Continued analysis of sales figures and adjusting production plans to ensure adequate stock are a priority for the small appliance team, who also maintain contact with our Italian headquarters to ensure requirements are communicated and planned,” Duarte said. AR

Luca Duarte Product Manager – Small Domestic Appliances

Visit to find out more. wwsunbeam.com.au w.sunbeam.com .au

SLICE

Scan the code to watch the video

AR MOTHERʼS DAY

“

Kenwood is investing in consumer centric research to develop and innovate products that stand out and attract consumer’s attention.

DE’LONGHI

Allison Cupillari Senior Category Manager – Kenwood Kenwood is predicting increased sales for Mother’s Day 2022 with its product offering designed to reach and attract new and younger audiences who are now starting, or continuing, their baking and cooking journey. “Since the Covid outbreak, we have seen consumers re-engage in home cooking and baking,” Allison Cupillari said. Kenwood is investing in consumer centric research to develop and innovate products that stand out and attract consumer’s attention. “Kenwood remains committed to bringing products to market that deliver on not only design but also functionality.” While pressures remain around componentry and logistics across all industries, De’Longhi’s global supply chain with their own factories, allows it to be more agile and versatile in maintaining stock momentum and delivery during key sales periods.

Appliance Retailer February / March 2022

Kenwood Titanium Chef Baker XL White Bench Mixer KVL65001WH

`EasyWeigh scales and timer `1200-watt ChefMotor with dedicated fold function for delicate mixes `LightLift head makes light work when adding ingredients `7-litre stainless steel mixing bowl `Over 25 optional attachments RRP: $869

”

“The consumer path-to-purchase journey is evolving, however in essence it already includes both traditional bricks-and-mortar retailers and online services. Kenwood continues to enhance its digital strategy with enriched video content and consumer-driven still assets highlighting key product features. “Insights also revealed that pre-Covid consumers were already going online to conduct research prior to making a purchase and this behaviour was amplified during lockdown periods. The only difference now is that consumers can once again go into stores and experience brand activations and physically trial or watch product demonstrations,” she said. Kenwood is focused on updating retailer staff with training initiatives to ensure their knowledge is up to date on new Kenwood innovations and product ranges. AR

MOTHERʼS DAY AR

GROUPE SEB

Marine Pestel Marketing Director Despite uncertainty around the pandemic, Tefal has enjoyed two years of double-digit growth in the small kitchen appliance category, Marine Pestel said. “We are pursuing a strong ambition to maintain this same level of growth in 2022, leveraging key dates such as Mother’s Day. While the market has softened slightly in some segments, we are confident we will see growth around this time. “There has been increased spending across all benchtop cooking appliances throughout lockdowns due to the pandemic, and we don’t see the reinstated freedoms allowing people to dine out again having a major impact on spending. Consumers have discovered that smart appliances can make their lives easier and are looking for innovative solutions to make their home lives and cooking endeavours easier and enjoyable.” According to Pestel, there is growing demand in the air fryer category which the company has embraced launching a new range of multifunctional air fryers, the Easy Fry and Grill range. “The trend for versatile and multifunctional products is growing too, which allows people the freedom to create from the simplest to the most sophisticated meal quickly and easily. When

Tefal Easy Fry Grill & Steam 3-in-1 FW2018

`Extra crisp technology with 99% less fat than a deep fryer `Grill and steam technology `Two times faster than an oven: 52% faster than a classic oven `Seven automatic programs and three manual modes `6.5-litre (1.6kg) capacity RRP: $499.95

consumers are looking to purchase new appliances, multifunctionality is key. Ensuring that a single product delivers multiple cooking options means that in terms of sustainability, and even kitchen storage, these are the smartest options to buy. One versatile appliance that does the job of many is what consumers are looking for.” Commenting on supply chain issues, Groupe SEB sales director, Jason Borg said the company is working closely with retailer partners to forward plan to be certain key selling periods are not missed. “Our close relationship with our supply chain colleagues gives us a clear view of our supply with our retailer partners. We have made sure to adopt an agile approach when issues occur with the ability to shift focus to other products or other categories,” he said. Tefal is launching a 360-degree brand campaign from March to June 2022 across TV, digital and instore support for its cookware ranges including the Cook4Me Touch and the Easy Fry range. “We want to ensure that the campaign reaches our consumers whether they are shopping online or in-store and continue to develop our digital content offering and run initiatives with our brand ambassadors to support people and inspire them to cook.” AR www.applianceretailer.com.au

AR MOTHERʼS DAY

“

Dyson has developed a Dyson Demo Store Service Centre, a Southern Hemisphere first, with Dyson experts in-store to provide advice, help and guidance using live demonstrations and educational experiences.

”

DYSON

Company Spokesperson Hair styling trends continue to be a mainstay with a growing spotlight on self-care and hair health, with consumers seeking hair care technologies that focus on heat control. According to Dyson, there is growing trend for people looking to achieve their same desired style but do so with less extreme heat, creating styles at lower temperatures. Dyson claims the importance of CMF (Colour, Material, Finish) within design is underestimated, as a different material can alter how a machine or piece of technology functions, while a finish can change the entire feel of a product. When it comes to supply chain issues, Dyson said its global footprint allows it to be agile and problem solve around-the-clock. “Our marketing strategy is not about what we sell, but how and where we sell it. Our engineers are focused on improving things, but we also want to enhance how people experience and buy our technology, both offline and online. In Australia, 100% of Dyson’s customer care team is onshore and we have local people delivering the best possible service,” a company spokesperson said. Dyson has developed a Dyson Demo Store Service Centre, a Southern Hemisphere first, with Dyson experts in-store to provide advice, help and guidance using live demonstrations and educational experiences to bring technologies to life. The company recently unveiled a Dyson Demo VR that allows customers to trial, test and understand Dyson’s products in an immersive, online environment. The technology draws on the same visualisation and simulation technologies that Dyson engineers use to prototype, test and develop new products and software. It is the latest chapter in its direct-to-consumer retail approach, introducing advanced virtual reality technology to enable customers to experience and test Dyson technology using a VR headset. AR

Dyson Corrale Straightener

`Patented flexing copper plates for enhanced styling with less hair damage `Intelligent heat control for precise temperatures `Suitable for all hair types `Unique flexing plates reduces frizz and flyaways `Cord-free design RRP: $699 48

Appliance Retailer February / March 2022

MOTHERʼS DAY AR

GLEN DIMPLEX

Richard Banks Product & Marketing Assistant “Mother’s Day has always been an important time of the year and a key launch period. With the easing of restrictions and lockdowns, we hope that customers will feel more confident returning to retail outlets for their gift buying needs,” Richard Banks said. “We anticipate home cooking to still have a strong presence while consumers show some apprehension in dining out as in the last few years consumers have enjoyed home cooking and experimenting with various techniques. Benchtop appliances that deliver multiple uses that reduce the need for different appliances and also match existing appliances such as kettles and toasters, are also in demand.” He said supply problems are a worldwide issue impacting others in the market. “We are planning well in advance and accounting for much longer lead-times to help mitigate supply challenges where possible. We have done the best we can to keep up with customer demand despite all of this.” The Morphy Richards website has been updated to offer more product details to give consumers access to a wider breadth of information than previously. This allows consumers to research products before they make a purchase decision online or in-store. Displays will continue to be placed in stores for customers who prefer to research products at the retail level. AR

Morphy Richards MultiPress MREMP4WT

`Create and cook pies, waffles, jaffles or grill `900-watt heating power `Thermostat control 180 to 220°C `Interchangeable multifunction non-stick cooking plates `Range of recipes included RRP: $179.95

Panasonic Automatic Bread Maker SD-R2530WST

`Manual setting modes for bread and cake kneading and bread fermentation `Four gluten-free functions for bread, cake, pizza dough and pasta `Up to 30 automatic programs `Integrated dual temperature sensors determine both internal and external temperatures `Raisin and nut dispenser RRP: $359

PANASONIC

Ginger Yu Product Marketing Manager – Appliances As more Australians embrace home cooking, Panasonic foresees that this will be reflected during Mother’s Day with Australian consumers spending on cooking-related gifts. “People are seeking more innovative, premium devices to enhance their cooking, particularly when entertaining at home,” Ginger Yu said. “We anticipate that compact, multifunction kitchen appliances will continue to grow in popularity.” Panasonic is also forward planning with retail partners to manage supply and focusing attention on delivering engaging online marketing. Panasonic recently announced a partnership with cook and content creator Marion Grasby in collaboration with ‘Marion’s Test Kitchen’, to showcase the convenience and versatility of products such as bread makers. Understanding the importance of digital channels for communication, these recipes can be viewed on the Panasonic website as well as retailer websites and social media. AR www.applianceretailer.com.au

AR FLOORCARE

Floorcare picking up on

health and hygiene trends BY KYMBERLY MARTIN Handstick vacuum cleaners account for over half of floorcare units sold, driving a steady market trend, according to the latest GfK data. However, more traditional canister models struggled, declining 12% in units while newer robotic types demonstrated strong growth, up 33% as more affordable products became available. Wet & Dry vacuums – although still a small segment of the market – enjoyed the fastest growth, up 38%. This appeared to reflect consumer interest in deep cleaning the household during lockdown. Total unit sales fell 6% and value dropped 2%.

Appliance Retailer February / March 2022

OUTLOOK

FLOORCARE AR

ELECTROLUX

Mike Eagle Category Manager – Wellbeing Consumers are increasingly likely to consider filtration an important factor in their purchasing decisions when buying a new floorcare product, according to Mike Eagle. “Additionally, other product centric features such as nozzle lighting that helps visually detect dust and dirt to help the user improve their cleaning around the home have become more desirable. Electrolux has been a forerunner in this with LED lights built into selected models.” Health and hygiene have become prominent areas for consumers too, who have been spending more time working from home, coupled with increased awareness of indoor air quality in personal spaces, in response to Covid health guidelines, Eagle said.

Electrolux Ultimate Home 900 Handstick EFP9184GY

`150AW performance `25.2V interchangeable battery `Five-step filtration `‘Grab & Go’ charging stand `PowerPro multi-surface nozzles RRP: $799

Industry reports also show that despite lockdowns and the consequential moments of diminished consumer confidence, the floorcare category has ranked highly in search compared to other categories. This has led to overall value growth since the start of the pandemic across the market. “Online traffic has also increased with a steady purchase intent evident from retailers offering value and service from trusted brands,” he said. Electrolux handstick products with their ‘Grab and Go’ convenience are designed to ensure hassle-free cleaning for those planned and unplanned cleans. “Our 2-in-1 handstick range offers a lightweight design and optimised dust/dirt pick-up, to ensure a stress-free reliable clean every time. Homes come in different shapes and sizes, so our handstick range offers a selection of battery capacities and power settings that consumers can select from for the right amount of runtime.” According to Eagle, there are exciting times ahead for Electrolux floorcare in 2022 with products delivering new levels of performance at affordable prices. When it comes to training, as workplaces experience a seismic shift towards the hybrid model giving staff greater flexibility as to where and when they work, Electrolux has been quick to adapt its strategy to mirror this flexibility, national training manager Paul Burman said. “If we train our staff in teams, we re-record the session in

studio quality to share on YouTube and livestream a face-to-face event. We have been inspired by the latest trends in entertainment to drive engagement with our retail partners as they transition from physical to virtual training roadshows. We pivoted from the traditional corporate training content to embrace vlog style and meme culture, creating memorable experiences at a distance.” The company’s marketing strategy will remain consistent across all pillars of acquisition, conversion and loyalty, according to marketing director, Christina Kumcevski. “We know our consumers are undertaking the research phase of their consumer journey online, but many are still showing a preference for visiting a store to validate their purchasing decisions. Our messaging and executions are consistent both online and offline to ensure consumers have the best possible experience with our brands regardless of how they are shopping. This includes in-store displays, point of sale materials and promotions, as well as our approach to training,” she said. AR www.applianceretailer.com.au

AR FLOORCARE

“

Consumers value simplicity and convenience and no longer want multiple chemical cleaning products and devices that clutter up cupboards and are costly to replenish.

”

MILNERS

Kirsten Ewen Brand Manager Cleanliness, hygiene and health have become top priorities due to the pandemic as more consumers look for cleaning options that don’t involve chemicals, according to Milners. “Demand for better and deeper floorcare in homes has been amplified as households spend much of their time at home,” Kirsten Ewen said. “Prior to the pandemic, cleaning companies were fully booked but lockdowns and restrictions have limited this option,” she said. “Last year, due to the overwhelming demand for effective, deep cleaning solutions McCulloch Steam Australia completely sold out of the MC1385 deluxe canister steam cleaner and we expect to see similar purchase behaviour in 2022.” Consumers value simplicity and convenience and no longer want multiple chemical cleaning products and devices that clutter up cupboards and are costly to replenish, Ewen said. “Multipurpose cleaning products and devices are in high demand for both the cost-conscious and convenience-orientated consumers.” In 2021, the lighter and more compact MC1375 joined the range of McCulloch steam cleaners. The range will be extended in 2022 with MC1270 portable power steam cleaner that heats up in five minutes to produce 30 minutes of powerful steam. This portable and handheld unit is equipped with 16 versatile accessories to suit a wide range of surfaces around the home. 52

Appliance Retailer February / March 2022

McCulloch Deluxe Cannister Steam Cleaner MC1385 `1.89-litre water tank with 12-minute heating time `120 minutes of continuous steam `Variable steam control up to 58 psi `Two-year replacement warranty supported in Western Australia `23 accessories RRP: $499

The company has organised larger amounts of stock to meet heightened demand and with restrictions and state border closures in WA had to develop online training packages for retail sales staff. This allowed sales staff to complete the training at a time that suits them and prepare for when stock arrives in their individual stores. McCulloch Steam Australia recently began working with a new e-commerce agency to optimise the brand's website and improve the user experience. E-commerce sales continue to grow as consumers have adopted the convenience of online purchases. It has partnered with Harvey Norman with steam cleaner display units in store to for demonstrations. AR

FLOORCARE AR

ECOVACS ROBOTICS Karen Powell ANZ Head

There have been several key changes relating to purchase behaviour in floorcare as a result of Covid, in particular within the robotic vacuum sub-category in which ECOVACS operates, according to Karen Powell. “Robot vacuums have experienced strong growth over the last two years, including pre-Covid. This is largely driven by category innovation, a broader range addressing greater customer segments and a growing awareness and appreciation from consumers about the true benefits and ability of robot vacuums,” Powell said. “In many ways Covid did accelerate this, especially for consumers with disposable incomes, busy households, kids and pets and a desire to get hands-free assistance at home. A greater understanding of the convenience a high-end robotic vacuum brings from a trusted brand versus a basic model has also seen an explosion in the purchase of premium robotic vacuums,” she said. “In 2022 we will continue to drive innovation in new releases.” The company has also seen strong online sales over the last few years, something that would not be expected for such a considered purchase in Australia. “While we expect this will partially balance out with physical stores back open, we expect this purchasing trend to remain strong in 2022 and beyond.”

ECOVACS DEEBOT N8 PRO

`TrueDetect 3D for object avoidance `TrueMapping technology `2600Pa suction power with low noise `OZMO mopping system reduces the need for repeated stops to top up the water tank `Compatible with a smart speaker for personalised cleaning and scheduled control RRP: $799

Powell said the company’s brand strategy is focused on convenience for consumers. This centres around delivering a hands-free clean, with features that include object detection and avoidance for less entanglement in items commonly left on the floor, an auto empty station that can collect up to 30 days of dirt and a map that recognises the home setup.

Staff education and training remains a critical piece of the go-to-market puzzle and training in the future will be a mixture of in-person and online. “The mix will depend on a variety of factors including store willingness to welcome vendors back into store, whether store staff conferences can proceed and from our perspective whether it is a new technology introduction or a broader update.

“As industry leaders, we feel it is our role to educate consumers about the convenience given the huge potential of the category.”

“The POS we deploy also needs to educate both the store staff as well as the consumers and we are committed to using the latest technology to do this.”

According to Powell, ECOVACS regularly brings industry-first technology and features to market and in the last 18 months it has introduced industry-firsts such as an air freshener in the DEEBOT T9+.

Where possible, engaging new POS coupled with the support of professional in-store trainers will be a priority. As well, supporting retail partners in a range of marketing activities that promote the range and drive awareness of the category overall. AR www.applianceretailer.com.au

AR FLOORCARE

Roomba j7+ Robot Vacuum

Ìdentifies and avoids obstacles like pet waste and charging cords `Three-stage cleaning system with dual multi-surface rubber brushes `10 times power lifting suction pulls in stubborn dirt Àutomatically empties into the Clean Base automatic dirt disposal with AllergenLock bags ìRobot Home app or Google/Alexa tells the Roomba to immediately spot clean RRP: TBC

take the time to understand cleaning preferences, learning schedules and make recommendations such as extra cleaning during allergy or a pet shedding season,” she said.

“

Our robots take the time to understand cleaning preferences, learning schedules and make recommendations such as extra cleaning during allergy or a pet shedding season. IROBOT

”

Emma Basquille Senior Brand Manager

iRobot continues to develop smart technologies that free customers of daily cleaning while they live and work at home, Emma Basquille said. Select models learn how best to navigate consumers’ floors by remembering specific rooms and certain furniture and cleaning where it’s most needed. A new model for release in 2022 will start cleaning automatically when users leave home and stop when they return. “Robots should clean homes exactly how consumers want them to following specific instructions and unique preferences. Our robots 54

Appliance Retailer February / March 2022

Roomba+ models with Clean Base dirt disposal take convenience to a new level, automatically emptying into an enclosed bag so consumers don’t have to think about vacuuming for months at a time. iRobot Genius extends the company’s leadership in creating state-of-the-art artificial intelligence and personalised cleaning experiences. “There are multiple new digital features included in the forthcoming new models the Roomba j7 and j7+,” Basquille said. Launch timing of the j7 and j7+ robot vacuums is yet to be confirmed. “The Roomba j7+ robot vacuum is our smartest, most thoughtful robot yet, taking the best of what customers loved most about the i7+ platform, like visual navigation, directed room cleaning, a self-emptying bin and added PrecisionVision navigation with a front facing camera that helps the Roomba j7/j7+ identify and avoid hazards like cables and pet waste.” It also offers personalised cleaning experiences powered by iRobot Genius, SightTouch technology for a more delicate clean around objects and an anti-wedging bumper to help avoid being stuck under some furniture. “Our marketing strategy will continue to drive awareness for this growing category, educating consumers through our multi-channel approach. We will enhance and extend our in-store merchandising presence through 2022 and where permitted, our sales team and demonstrators are back in stores working with retail staff on product training and merchandising.” AR

FLOORCARE AR

BISSELL

Chris Egan Managing Director The floorcare market continues to be strong for Bissell possibly influenced by more time spent at home and increased awareness of deeper cleaning where Bissell wash products lead the market, according to Chris Egan. “Retail re-opening is a great opportunity with consumers finally able to touch and feel our products and to witness first-hand the drama of deep clean extracting stains out of carpet. Complementing this, our sales team is now able to refresh and renew training and information sharing to enhance the assisted sell environment employed by the most successful retailers,” he said. Convenience should deliver both ease of use and multi-functionality which Bissell provides with CrossWave which vacuums, washes and dries at the same time, while also offering an assortment of battery powered products delivering on-the-go readiness plus multiple tool options supplied as standard with many models. A variety of Bissell formulas also feature sanitise and antibacterial properties. The company’s marketing strategy has been consistently maintained and increased across recent years despite retail lockdowns with an omni-channel focus to educate consumers about new products and new product categories. “The warmer months are highly attractive to consumers wanting to deep clean carpets and upholstery influenced by both enhanced drying and post-festive period clean ups. Bissell Revolution is the leader in this segment and presents an opportunity for electrical retailers to sell a product that outperforms leading rentals,” he said. Bissell continues to develop innovations in this segment planned for release in 2022. This includes the CrossWave X7 that has already launched overseas. It comes in a compact and lighter form, with quiet operation, a digital motor and three cleaning modes. AR

Bissell Revolution Upright Carpet Washer `Dual DirtLifter power brushes for deep cleaning `Multiple cleaning modes and tools to suit all surfaces Èxpress clean mode dries in 30 minutes Òut-cleans leading rentals Àntibacterial formula RRP: From $689

Miele Triflex HX2 Vacuum

`Three-in-one function for ultimate flexibility with three modes for deep cleaning, maximum reach, and easy handling `Lifetime hygiene filter captures 99.98% of microscopic particles and allergens `XXL floorhead cleans a larger surface area for all flooring `Replaceable Li-ion battery with up to 60 minutes runtime `Vortex Technology for extreme suction as strong as a conventional vacuum cleaner RRP: From $799

MIELE

Joshua Hall Floorcare Category Manager Miele has seen a massive boom in floorcare sales over the last 18 months with consumers investing in high performing and long-lasting appliances for their homes, which includes vacuums. “Floorcare is a big focus for Miele and one of our best performing categories,” Joshua Hall said. “Miele designs products that suit all lifestyles with a focus on making them adaptable to a range of needs. We don’t believe in the cookie cutter mould and never design for one purpose. Our products such as our Triflex vacuum cleaner has multiple uses, and we implement this strategy across all our products. “Innovation to us is all about adapting and developing our products and appliances based on consumer feedback and changing domestic needs. There will be new advances arriving in our floorcare range in 2022.” He said retail sales training has always, and continues, to implement a heavy customer care focus, ensuring that when people visit Miele Experience Centres they leave with every question answered and the knowledge required to make the best possible purchase decision. AR www.applianceretailer.com.au

AR FLOORCARE

“

Shannon Tweedie Marketing Manager – Home Appliances Spending more time at home over the past two years has meant that many Australians have been prioritising household cleaning. With consumers opting to stay on top of household chores with smaller and more frequent cleans rather than letting chores pile up at the end of the week, there has been an increased demand for home appliances that bring convenience and ease. “As part of this shift in behaviour, vacuums have emerged as one of the most important tools for making household cleaning quicker and easier with handstick vacuum cleaners becoming a popular choice for Australians looking to tidy surfaces in bite sizes,” Shannon Tweedie said. “LG has taken the hard work out of completing household chores with the new LG CordZero All-In-One Tower which is the ultimate solution for convenience that stores, cleans and charges in one place. It also packs in a long battery life and a variety of accessories,” she said.

The new LG CordZero All-In-One Tower is the ultimate solution for convenience that stores, cleans and charges in one place.

”

“Throughout 2020 and 2021, our team was flexible in the ways they delivered training sessions, pivoting to virtual training. During this, we gained some insightful learnings about the benefits, opportunities and convenience of virtual training. For example, delivering training online allowed the team to take the hassle out of scheduling in-person staff training to meet everyone’s availability and has allowed staff to consume relevant content with more speed and efficiency. “Online training events have also ensured that the company’s brand message is delivered to the wider sales staff so that our customers are also receiving the same experience, no matter where they shop. “As Covid restrictions are easing, our team is looking forward to getting back in-store for faceto-face training with sales staff. The team will undergo a smooth transition into a hybrid training strategy between face-to-face and online.” LG recently launched marketing support for its floorcare range with a focus on social media platforms. This was in addition to TV and digital campaigns promoting home appliance categories that included online banners for targeted advertising featuring floorcare. LG is also working on co-marketing activities with leading retailers and running demonstrator programs in-store AR .

LG CordZero All-in-One Tower WWT-1710B

`Auto empty dust bin `Three-step filtration system `Dual battery charging for stick vacuum and spare battery `Power Drive mop nozzle vacuums and mops simultaneously `Bedding Power Punch nozzle uses vibration and suction to clean soft furnishings RRP: $1,699 56

Appliance Retailer February / March 2022

FLOORCARE AR

MILNERS Dyson V15 Detect Absolute Extra Cordless Vacuum `Laser dust detection illuminates invisible dust particles `Acoustic dust sensing for reassurance of a deep clean `Anti-tangle hair screw tool clears hair fast `Five-stage advanced filtration captures 99.99% of particles `Dyson cyclone technology separates dust and dirt RRP: From $1,399

Company Spokesman Covid has resulted in a heightened focus on cleanliness and hygiene with 59% of people reporting they are cleaning more frequently while 77% agreed that the less dust there is in the house the healthier it is, according to the Dyson Global Dust Study.

The Roidmi X20 smart cordless vacuum cleaner is said to achieve this with its 2-in-1 vacuum and mop feature plus a six-stage filtration system. Multiple brush attachments clean specific areas such as the car, sofas and mattresses. It also offers the convenience of a handheld for added mobility. Equipped with a light-sensitive LED bar, the X20 automatically lights up in low light to illuminate any dark corners and be connected to a smartphone via the Roidmi app to monitor battery power, cleaning time, dust cup capacity, filter changes and other key information.

In 2022, the company will launch the Roidmi Eve Plus. It features Smart Area Management for users to customise their cleaning plan for the whole house. With automatic AI recognition, it can separate and save different areas automatically, set forbidden areas, and schedule cleaning to individual needs. For double storey homes, separate maps can be saved for each floor. AR

Dyson engineers a range of vacuum cleaners to ensure there is a vacuum for everyone. “The Dyson V15 Detect is our most powerful and intelligent vacuum with up to 240AW of power to deep clean carpets, mattresses and pet beds, that empowers people to enjoy hygienic homes and take back control of their indoor environment,” a company spokesperson said.

Despite the re-opening of stores, Covid-safe measures compromise the physical shopping experience and its ability to deliver interactive and educational elements. Importantly, convenience will continue to encourage people to buy online, further driving demand for digital. AR

Most consumers are looking for convenience when it comes to floorcare, as long as suction power isn’t compromised, according to Kirsten Ewen.

“Delivery wise, fortunately, with Roidmi head office in WA, we have avoided lockdowns and turnaround time from receipt of order to dispatch of goods has been 24 to 48 hours. Our consumer care department has been running with no disruptions,” Ewen said.

DYSON

Launched in 2021, the V15 Detect includes a new key feature for its cordless vacuums, laser dust technology. Dyson engineers integrated a green laser diode, chosen for its ability to provide the best contrast, into the Slim Fluffy cleaner head, positioning it at a 1.5-degree angle, 7.3mm off the ground. It means hidden dust on the floor surface that is otherwise invisible to the naked eye can be seen and removed.

Kirsten Ewen Brand Manager

Roidmi NextGen Smart Cordless Vacuum Cleaner X20

`Synchronised vacuuming and mopping `Vacuum and mop combo `120,000rpm brushless motor `65-minute battery life `Magnetic wireless charger RRP: $999

www.applianceretailer.com.au

AR WHAT'S HOT

Easy cooking with the Magimix Cook Expert

Give the gift of homemade food without the effort with the Magimix Cook Expert. Replacing up to 15 kitchen appliances, this award-winning cooking food processor is a reliable kitchen assistant. It can cook, mix, blend, steam and make dough. It can also slice, grate, mince, and chop with absolute precision. Plus, with the new XL Bowl accessory, making meals for up to 16 people is a breeze. Its fast and easy, set and forget features allow you to walk away from the kitchen and come back to delicious risottos, perfectly creamy soups, tasty stir fry’s and more, ready to serve. Made in France and backed by a 30-year motor warranty, it is an invaluable addition to the kitchen to be used and loved for decades to come.

RRP: $2,499

Smeg awarded certification for dishwasher hygiene

In recognition of industry leading manufacturing, the VDE Testing and Certification Institute in Germany has awarded Smeg a certification of 99.9% germ removal following evaluation of the cleaning performance against microorganisms. Sterilise, the exclusive Smeg Diamond Series program, is ideal for all dishes, especially baby bottles and cutting boards, removing 99.9% of germs. As well as Sterilise, Smeg dishwashers feature several ingenious programs including Crystal for fine glassware and china. Smeg also offers a wine glass holder accessory that accommodates five large wine glasses for ultimate protection. Superior washability coverage is guaranteed with Smeg’s patented planetary wash system while energy saving credentials include DryAssist for perfect drying with less energy and a maximum 6-star WELS rating. Another efficient and convenient program is Full Express 60 to wash and dry a full load in just one hour. All Smeg dishwashers are made in Italy by Smeg.

RRP: $1,990

The ultimate Australian BBQ experience Cooking steak and sausages on the barbecue is synonymous with summer in Australia, but why be limited to steak and sausages? Test your skills and create memories by cooking the perfect BBQ whole snapper with lemon myrtle butter and lime. BeefEater Australia is encouraging everyday people to create memorable moments via food inspired by their loved ones and heritage. BeefEater believes ‘Life Tastes Better Outdoors’ and is asking Australians to think outside the square and experiment with their love of food and entertaining. BeefEater’s portable range and Bigg Bugg BBQs come with a range of features including two powerful independently controlled stainless steel burners, dual temperature control for even heat without flare-ups, an extra-large versatile and rust resistant grill plate, as well as an integrated Quartz Start Ignition, for first time starts every time.

RRP: $899 58

Appliance Retailer February / March 2022

COMPANY INDEX AR COMPANY

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Acer.....................................................................................................................16 Asus.....................................................................................................................16 Arlo......................................................................................................................15 Australia Post........................................................................................................9 Belkin..................................................................................................................15 Bissell..................................................................................................................55 Bosch............................................................................................................ 22, 25 Breville................................................................................................................28 De’Longhi........................................................................... 17, 18, 19, 21, 39, 46 Dyson................................................................................................. 7, 40, 48, 57 Ecovacs................................................................................................................53 Electrolux..................................................................................................... 51, 58 Fujitsu General...................................................................................................34 GfK....................................................................................................18, 31, 42, 50 Glen Dimplex......................................................................................... 30, 33, 49 Groupe SEB.........................................................................................................47 Hisense...............................................................................................................13 iRobot..................................................................................................................54 JB Hi-Fi..................................................................................................................7 Jura.............................................................................................................. 24, 27 Kmart....................................................................................................................8 Lenovo.................................................................................................................16 LG................................................................................................................. 13, 56 Magimix....................................................................................................... 44, 58 Miele............................................................................................................ 30, 55 Milners................................................................................................... 41, 52, 57 Mitsubishi Electric..........................................................................................8, 38 Mitsubishi Heavy Industries....................................................................... 32, 35 Nespresso.................................................................................................... 26, 29 Newell Brands.................................................................................20, 23, 43, 45 Olimpia Splendid........................................................................................ 33, 37 Panasonic..................................................................................................... 36, 49 Samsung.............................................................................................................14 Shriro..................................................................................................................41 Smeg.................................................................................................. 6, 28, 45, 58 Sony....................................................................................................................14 Target....................................................................................................................9 Teco.....................................................................................................................39 Thorn Group..........................................................................................................6

READERSHIP GROUPS

DISCLAIMER This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2022 - The Intermedia Group Pty Ltd.

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Whirlpool Crisp N’ Grill Microwave JQ280BL

The Whirlpool Crisp N Grill convection microwave is the perfect companion for any kitchen.

The 6 SENSE Crisp function harnesses 3D Crisp technology to cook perfectly golden baked goods.

Even and thorough heat circulation using full 3-dimensional microwave distribution.

Quartz Grill uses less Fan-forced mode cooks energy, but heats up without using the faster, preparing food microwaves, just like a 3 times faster than a traditional oven. traditional infrared grill.

www.whirlpool.com.au

The Chef menu has pre-set programs to make cooking a completely intuitive experience.

Appliance Retailer February-March 2022

Articles inside

RETAIL PROFILE: Whitfords finds new home following forced farewell from Five Dock